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Good morning, good afternoon, and good evening everybody.

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And welcome to today's episode of the NeverPeak Project Podcast.

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I'm your host, Coach Ranger.

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And in today's episode, we're going to kick it back a little bit to somebody that

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I met while I was walking across the country.

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As most of you know, I made my cross country trek from South Carolina all the

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way back to California between March and August of 2024, and right around the

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middle of that, I was in the middle of Arkansas and Arkansas was one of those

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states that I was really worried about going into it because I had zero connections.

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Basically from Mississippi all the way to Oklahoma, I kind of just felt like I was

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alone, I didn't have anybody to reach out to, I figured that if I got in trouble, I

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would just have to start screaming until a cow came and helped me or something.

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But thankfully, due to the power of social media and begging for help on the internet,

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I was able to find a ton of people that were willing to help out and support and

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just be a fantastic resource while I was going through the state, which eventually

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led to the Little Rock area being one of my favorite cities that I walked through

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on the entire journey.

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During my little adventure into Arkansas or through Little Rock, I passed through

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North Little Rock.

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And at the time I thought that North Little Rock was just a segment of Little

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Rock and not its own separate city.

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My bad.

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And I made a post in one of the groups asking for help and assistance, just kind

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of letting people know what I was doing, trying to get connected with local

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podcasters or news people.

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And this guy that just kind of reached out to me said, Hey, I have a podcast,

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let them talk to you, saw that you have your own.

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Do you want to meet up?

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I'm kind of just paraphrasing there.

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It was a lot more eloquent, but I ended up meeting with him and now several months

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later, he is a guest on our podcast.

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So I'd like to welcome to our show, Mr.

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Ty King.

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Ty, how's it going?

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It's going pretty well.

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How are you?

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Doing well.

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I super appreciate you finally getting a chance to talk to you.

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I know I reached out a while ago and it was like smack dab in the middle of one

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of your busy seasons.

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So my apology on that end, but I'm glad that we were finally able to make it

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happen.

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Yeah, that's exactly right.

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One of the busy seasons.

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I like how you put that.

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One of the busy, I mean, I mean, just seeing what you guys have going on with the

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multiple different projects and everything, it's definitely admirable.

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But I could sit here and talk a little bit about how you are the CEO of the only

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nonprofit for podcasters in the US or all the amazing things you do to support

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creators.

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But I just want to kind of pass the rings off to you and kind of let you have the

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chance to explain who you are, what you do and what are your intentions for

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today's episode.

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Yeah, for sure.

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So I'm Ty King, I am the executive director and founder of the Arkansas

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podcast collaborative.

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And what that is, is a nonprofit organization that exists for podcasters.

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So we're the only 501 C3 nonprofit organization, meaning that we give free

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resources for people who either want to start a podcast or they want to grow

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their podcasts.

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And a lot of times that involves events that involves coaching, that involves

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getting access to grant money to start a project.

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And so there's lots of different things that we reach out to, you know, in order

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to offer more value for people that would normally cost them thousands of dollars

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is actually, you know, free or just a membership with us.

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And so, yeah, we are heavily invested in not just Arkansas, but the entire country

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and taking advantage of where podcasting has gone in the past few years, but also

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like, especially this year, it has really blown up and it won't go anywhere next

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year.

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Like next year is going to be increased in the amount of, well, we can get into

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it more, but the amount of ways that podcasts are being used in the future is

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only going to grow.

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Gotcha.

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Yeah.

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And I feel like just kind of jumping straight into the growth of podcasts.

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What, what has led to the explosion of podcasts?

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I feel like everybody now it's not, you know, what's your favorite song or

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artists?

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It's almost like what podcast do you listen to is one of the first questions.

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So like what's, what's prompted that explosion of content?

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So I can't, I can't just put my finger on one particular thing that does it, but

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it's, it's kind of like, well, why are newspapers dying out and why are there

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not as many people that are watching, you know, according to the Nielsen ratings,

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why are not as many people watching TV as they used to?

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Well, it's because we have all these different devices that are on us

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completely all the time that we can actually get her get access to news and

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information and opinions from anywhere around the world that we want to add

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any time you want to on the platform that we choose.

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And so podcasting is just a universal tool, you know, especially the more it

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gets into video, like we're recording on Riverside right now through video.

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And this is going to be able to, you're going to be able to use this as a short

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clips on Tik TOK and you know, YouTube shorts and reels on Facebook and

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Instagram, and you can put this out on all the podcast platforms and there's

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the, but it has a full video on YouTube.

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And so like, there's so many different ways that people can consume this.

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And it reaches more people more so than it would maybe if you had a TV show on

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a local broadcasting channel, right?

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I mean, not as many views, but there's definitely something in the way that

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people are using podcasts.

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Now there has been, there have been several studies that came out recently

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about how, how do people consume their news?

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Of course, this has been a big year for news, right?

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Especially with the presidential election going on.

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So news has been extremely important.

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So where people get their news has also been extremely important as well.

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So all of these, uh, pollsters and people who do these studies, you know, they

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ask people, where are you getting their news?

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And most Americans are getting their news off of Tik TOK or from podcasts

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or from videos on YouTube.

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They're not, they're naming like the name, name, name, name, name, name,

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like news channels, fifth, sixth, seventh down the row, right?

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And if they're seeing them, they're usually from clips online.

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So, um, there's a reason why both of the presidential campaigns used podcasting

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as part of their plan, part of their campaign plan.

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They went on Joe Rogan.

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They went on, uh, call her daddy two of the biggest podcasts that

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exists out there in the world.

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Um, and then there were several others that got just kind of thrown in the mix

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on that you, you and I have probably never heard of before in our lives, but

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you know, they decided to go on those podcasts and talk about it.

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So I think that a lot of people are seeing that and seeing the value in that

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and the effect that it had, um, without getting into a politics or anything

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like that, we'll steer away from it, but they do see the value in, you know,

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going onto these shows and being able to reach out to these demographics

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and, you know, uh, markets that already exist.

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The people who are already listening to these shows, right?

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So that's the perfect place to go.

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You want to go where the people are.

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If there's a crowd of people standing, you know, in a town square, and those

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are the people you want to talk to, it makes sense that you would just set up

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your soapbox stand on stage and you would address that crowd.

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Right.

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So that's how podcasting is.

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They've already built that crowd for you.

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It's there for you to just get on and talk on the microphone and it's super relaxed.

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Like we're having a relaxed conversation here.

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You know, there's nothing formal about it.

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I didn't have to memorize a script and, uh, you know, we're, we're having

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honest conversations and you're getting more of the personality that way.

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Yeah.

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And that's what I kind of noticed too about, I mean, what Trump went on,

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like Theo Vaughn, Joe Rogan, Collard, like, uh, Harris went on Collard.

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That's what I thought was so interesting.

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It was very humanizing, um, in those, like what you're just now saying,

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that those relaxed, more off the cuff conversations, as opposed to a very

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stiff formalized conversation reading off a teleprompter.

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So when it comes to podcasting, can you kind of just talk a little bit about like

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how you got so interested in like growing podcasts and supporting podcasters?

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Like, what is your story?

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How did you go from, I mean, I don't even know where you started, I guess necessarily,

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but like, what was that before podcasting for you?

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Um, so I just got started on podcasts back before they were called podcasts.

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Uh, so before it was cool.

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Now, uh, back in the early 2000s, I listened to podcasts.

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They were MP3 files actually originally that you had to download off of people's

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websites and you just had to know that they existed to even know that they existed.

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Um, so you go to those people's websites, you download the MP3 file, put it on your

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MP3 player, and then you could listen to the show or just listen to it on your computer.

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Um, so I was enthralled with like audio storytelling because my grandparents had

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given me tapes of like old radio plays, like the original like Twilight Zone run and the

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shadow, uh, and, uh, wore the worlds and I wore those out.

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And so I just loved it.

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How like it was so I love movies, but like audio storytelling to me, like it allowed

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my imagination to like fill in so much of what they, what they weren't showing me.

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They were telling me rather than showing me and my mind was doing the rest of the

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work and I was like, this is awesome.

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So I was hooked on it from then, but.

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Uh, in 2018, I started my first podcast as a networking tool, uh, because I also owned

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a marketing business.

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And so there was some, you know, C-level executives that I just couldn't get in the

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door of to talk or have a conversation with no matter how high up in the local chamber

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of commerce I was getting.

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And so I started the podcast, invited them on as guests and didn't, uh, disclose the

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information that I had zero listeners, but it worked beautifully.

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And they were flattered that I had asked them to be a guest and they came on the show

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and now I've got one-on-one time with them and it's recorded so I can go back in the

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conversation and be able to go over the things that they talked about and learn from that.

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And what are some of the moves that they made that I can actually approve, you know,

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apply to myself and move right now.

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So it kind of connected me into their network.

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And of course they share the show with their friends.

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Hey, I was on this podcast and I was like, I'm going to go back to the show.

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And I was like, I'm going to go back to the podcast and, uh, so it kind of introduces

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you to their whole, their whole world.

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And then in about four years later, I was being honored by the cystic fibrosis foundation

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for what's called the finest honoree.

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And that is an honor that they give to a young entrepreneur who's doing a lot of

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volunteerism with nonprofit organizations.

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And so in return, I wanted to do some fundraising for them.

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And I did a little few, some small coffee shop events and everything were like portion

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of the cells.

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It goes back to the organization, but like it really wasn't making a dent in the amount

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that I wanted to raise.

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And so I came up with the first podcast event for Arkansas, which is called our cast.

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And, um, it's the first podcast festival, but it's actually just the first podcast

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event period.

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I looked it up and like, apparently there had never been one and I was kind of surprised,

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but there had never been a period, not a live podcast recording, nothing like that.

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And that happens in states around us all the time.

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So it was like, okay.

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Uh, so it was just one night where I pulled in speakers from all over the state.

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They were in across, you know, broad categories, everything from, you know, traveling

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musicians to people that, uh, are with the game and fish commission and to, uh, you

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know, different podcasts that are being produced all over the place.

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Um, and sort of introducing them and go lay them, you know, talk on panels about how

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do they create their content, really getting the conversation started.

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Cause I saw that there was momentum.

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There's, there's, you know, a lot of open opportunity, I would say for states like

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Arkansas, you know, to jump on because the barrier to entry to podcasting is so low

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right now.

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Like you don't have to know how to use a very complicated microphone or audio

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interface or cameras or any of that stuff.

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Like you don't have to have any of that to get started.

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Like if you've got a phone in your pocket, you've got a studio to start with.

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And so I really wanted to push them ahead of the curve because historically, you

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know, I'd looked it up and, uh, Arkansas always waits around a hundred years,

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literally after a medium is created before it starts creating its own version

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of that medium.

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So that happened with newspapers and TV and radio, uh, magazines.

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And so anytime one of those things is created, they always let everybody else

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go first and then they're last at the party.

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And by that time, you know, it's just well-worn territory.

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And that's kind of how like trends and things go around this area too.

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So like something where you're at in California, right?

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So by the time that reaches here and becomes a trend, you guys are already

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over it and onto the next thing, two steps, two steps ahead.

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Right.

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Um, so there's no reason for us not to be able to create, we have the creative

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minds, we've got plenty of great colleges that are here that are creating,

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you know, great creative minds, but they always encourage them to go somewhere

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else for a job, which kind of doesn't make any sense and shoots ourselves in

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the foot.

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But, you know, the state is also home to three of the biggest, you know,

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organizations in the world, which is, you know, JB Hunt, Tyson and Walmart,

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of course, which owns so many other things.

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Um, and then Walmart just did a call to everybody that was working from home,

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from across the country.

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And they said, if you want to continue working for Walmart, you

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are going to have to move to one of the two locations of our headquarters.

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And of course, the main one is being right here in Arkansas.

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And so that has brought in a huge influx and a huge, uh, population increase

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from people across the United States who are moving here now, which of course,

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changes the whole, you know, the whole culture of the States and brings a whole

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new conversation, but also brings in more expertise and so more people to learn

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from.

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Um, so after that first event that we had back in 2022, I believe it was, we

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kept getting asked about, you know, how do I start a podcast?

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And so, uh, I had the idea to start the first, you know, nonprofit organization

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because that doesn't exist.

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Because if people want to have those answers of how do I start a podcast,

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how do I, you know, uh, start my first show or plan who my guests are, or how

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often I'm going to record or figure out what equipment I need.

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Like normally you would have to go to a company and pay thousands of dollars.

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And then you may not even end up making your show after that.

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And so now you're, you've just paid thousands of dollars for nothing.

256
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Um, you've got that knowledge, but I mean, like, what are you going to do with

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it if you don't do it?

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Show.

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And so making, since the technology and everything is, is low barrier to entry,

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it stands to reason that there should be a service like what we're providing,

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which is low barrier to entry as well, where it's at no matter what your income

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level is, we're able to help you, you know, get your show started.

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And so, uh, you know, the power of podcasting has so many different, there's

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so many aspects to it where it's just, you know, whether it's, you're something

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to add to somebody's value or add value to somebody's life, whether it is sharing

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what your knowledge is or sharing a funny story, making somebody laugh, you

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know, I mean, or letting people know that they're not the only ones that are

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experiencing a subject or like to raise awareness of something.

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But I've also seen them actually get presidential pardons for people for crimes

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that were, you know, that they were wrongfully committed for.

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And, uh, so yeah, it's pretty insane, uh, the, the power of what, you know, just

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that one medium has.

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So anyways, we wanted to make sure that that was being pushed and, you know,

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respected most of all too, because like, it was not just like you got a blog on

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the, on the internet, you know what I mean?

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As long as people are taking it seriously and they're growing with their shows,

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then the people that are like, that would be sponsors or that would benefit from

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being a guest on these shows or from, you know, whatever it is, uh, pushing it or

279
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making it their own, then that they see the value in that.

280
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So we started the first nonprofit 501 C three, and then, uh, we are three years

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and now we just had our third year of the our cast podcast festival where we

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bring in people from all over the country.

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Uh, we come from Dallas and Seattle and just like this year has been pretty crazy.

284
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And this is the first year, you know, we've seen a lot of growth because where

285
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the first year was Arkansas was like, people were still trying to figure out how

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they can create the medium, right?

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What their relationship is to podcasting.

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Second year, uh, we had more people that had started their shows because they had

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gone to that first year's event, which is great.

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And then we were going across the state and doing all these speaking

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engagements at workshops.

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And so really just trying to, it's kind of like when you open your poll for the

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first time of the year is what I think about it is.

294
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I mean, you throw the shock out there, the chlorine to, uh, you know, sort of

295
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get everything going.

296
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That's how I kind of felt like we were doing last year.

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And then this year there were so many people that are creating amazing shows

298
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and even, you know, I won awards.

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And so it was, it's pretty incredible to be, you know, a part of all of that.

300
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And I keep talking and I can just keep talking forever.

301
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You can tell me to tell me,

302
00:17:12,280 --> 00:17:14,920
Oh, you're good. No, you're good.

303
00:17:14,920 --> 00:17:18,200
I think that that's like such a fantastic, like the, the, the Genesis,

304
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the impact, the why, the problem, like you're, you're really just

305
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hitting all of the points.

306
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It's almost like you've done a million interviews or you know how to be a good

307
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guest. And so when it, when it comes to these different tools, it was something

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that I really want to like highlight that you said is just that aspect of the

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barrier to entry is pretty low as it already is you, you, that's what I told

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00:17:40,840 --> 00:17:44,360
people also, cause I've, I've had people ask me how to start a podcast and I'm

311
00:17:44,360 --> 00:17:46,760
like, I have not that many downloads.

312
00:17:46,760 --> 00:17:49,240
You know, I'm also comparing myself to the big guys, right?

313
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But it's like, I'm just a few steps further than you, but like I've told

314
00:17:53,000 --> 00:17:54,520
people the same thing that you said.

315
00:17:54,520 --> 00:17:58,600
I'm like, take out your phone, record a video and upload it.

316
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Now you have a podcast, right?

317
00:18:00,920 --> 00:18:02,760
Like it's that's what it is.

318
00:18:03,560 --> 00:18:06,520
So when it, when it comes to the services that you provide with,

319
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with your nonprofit, is that, and just to clarify again, is that just for

320
00:18:12,520 --> 00:18:16,520
Arkansas folks or kind of people all over, but with an emphasis on Arkansas?

321
00:18:17,800 --> 00:18:21,400
No. So it's yeah, it's for everyone across the United States.

322
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I, you know, we're still a fairly new and running a nonprofit organization.

323
00:18:26,040 --> 00:18:29,640
So, you know, three years in, I'm still not sure if I can cross, you know,

324
00:18:30,360 --> 00:18:34,680
country lines, but yeah, we're definitely, we can definitely cross the state lines.

325
00:18:34,680 --> 00:18:39,400
So, you know, we help, you know, podcasters everywhere from LA to New York.

326
00:18:39,400 --> 00:18:42,280
And actually one of the things that we've been able to accomplish this year is

327
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getting grants for podcasters, you know, from across the country.

328
00:18:45,400 --> 00:18:51,640
And so we've got, uh, Kate, uh, Downey from, you know, Los Angeles, we got her

329
00:18:51,640 --> 00:18:56,120
a $75,000, um, grant for her podcast.

330
00:18:56,120 --> 00:19:01,640
Uh, and it's from an organization in New York, but they want that

331
00:19:01,640 --> 00:19:04,520
organization wants a nonprofit fiscal partner to be in between.

332
00:19:04,520 --> 00:19:06,600
Well, that's where we see our role.

333
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You know, we were already nonprofit and plus our whole thing is podcasting.

334
00:19:09,480 --> 00:19:13,560
So we sit right there in the middle and we're just making sure that every dollar

335
00:19:13,560 --> 00:19:17,720
that she proposed to the organization goes where it needs to go and that she's

336
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being responsible with it.

337
00:19:18,760 --> 00:19:25,240
And what we try to do is get people from the area of the flyover States hired to

338
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be on these teams.

339
00:19:26,120 --> 00:19:28,760
Once we get you the grant money, that's great, but we would love if you would

340
00:19:28,760 --> 00:19:31,800
have to, you know, if you would try to hire some, some of our talent from here,

341
00:19:31,800 --> 00:19:32,920
give it a shot, you know what I mean?

342
00:19:32,920 --> 00:19:35,720
We're, we're a lot cheaper than you're going to find in LA for one.

343
00:19:35,720 --> 00:19:39,480
Uh, but also the talent is, is, is tremendous.

344
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It's just being overlooked.

345
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You know what I mean?

346
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And they're being told that they have to go to other parts of the country to

347
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even get hired with the nonprofit, the people that are, I'm assuming it's

348
00:19:47,240 --> 00:19:51,880
editors and sound designers and remixers and producers, like all these different

349
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people, if you're working with them, they're, they're going to be solid.

350
00:19:56,040 --> 00:20:01,960
They're also inclined and kind of held accountable to having high quality and

351
00:20:01,960 --> 00:20:03,960
standards so that you guys look good.

352
00:20:03,960 --> 00:20:09,400
Uh, and I really liked that, that whole idea of the buffer that, Hey, if I, as a

353
00:20:09,400 --> 00:20:14,520
podcaster and working with Ty and his team, there's that extra layer of

354
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accountability, which is fantastic because it's not just that

355
00:20:17,960 --> 00:20:21,400
accountability for the government folks giving you the grant.

356
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It's also like, great.

357
00:20:22,760 --> 00:20:24,200
Now what do I do with that?

358
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How do I not screw this up?

359
00:20:26,120 --> 00:20:30,920
How do I actually use this to the betterment of like, I guess, of

360
00:20:30,920 --> 00:20:32,920
society or the project itself?

361
00:20:33,880 --> 00:20:38,840
So like what, when it comes to those kinds of grants, like, is it mostly

362
00:20:38,840 --> 00:20:43,560
around like, um, like social or environmental causes, or is it really

363
00:20:43,560 --> 00:20:45,800
does any category can apply for them?

364
00:20:45,800 --> 00:20:51,720
Like what, what focuses have a higher chance almost, or is that even a good

365
00:20:51,720 --> 00:20:54,120
question, like, what, what are the things that you guys are doing to

366
00:20:54,120 --> 00:20:55,080
make it a good question?

367
00:20:56,600 --> 00:20:57,800
So, no, that's a great question.

368
00:20:57,800 --> 00:20:58,040
Yeah.

369
00:20:58,040 --> 00:20:59,560
And it's something that a lot of people ask.

370
00:20:59,560 --> 00:21:03,880
Um, so there are basically grants for everything.

371
00:21:03,880 --> 00:21:05,880
I mean, you think of it, there's a grant for it.

372
00:21:06,360 --> 00:21:09,480
There are hundreds of thousands of organizations that exist across the

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United States and every single one of them has a mission and vision, and

374
00:21:12,840 --> 00:21:15,640
they're looking for projects to help them move the needle on that

375
00:21:15,640 --> 00:21:16,440
mission and vision.

376
00:21:16,440 --> 00:21:16,920
Right.

377
00:21:16,920 --> 00:21:23,240
So the, there are lots of different, uh, you know, criteria for, for grants

378
00:21:23,240 --> 00:21:28,200
whereas like some of them are, you know, by just random organizations, um, that

379
00:21:28,200 --> 00:21:30,360
are out there that have a specific purpose.

380
00:21:30,360 --> 00:21:34,920
Uh, but they're only seasonal to where like you, like I'm looking at one for

381
00:21:34,920 --> 00:21:39,400
with somebody earlier today where the grant, you have to send a letter of

382
00:21:39,400 --> 00:21:44,440
intent between October and January, you know, and so it'll give you specific

383
00:21:44,440 --> 00:21:47,880
times when you can apply for these grants or the different steps of these

384
00:21:47,880 --> 00:21:51,800
grants, but some of them with the ones we've had the greatest, you know, uh,

385
00:21:51,800 --> 00:21:53,720
greatest success with are called sandbox grants.

386
00:21:53,720 --> 00:21:58,440
And they're just basically open 24 seven, you know, and year round where

387
00:21:58,440 --> 00:22:02,120
you, they're just looking for proposals on projects that would help them move

388
00:22:02,120 --> 00:22:03,480
the needle on that mission and vision.

389
00:22:03,480 --> 00:22:07,400
And so it stands to reason, if you, if you are, uh, an experienced

390
00:22:07,400 --> 00:22:10,920
podcaster, let's say that you've got a few episodes under your belts and you,

391
00:22:10,920 --> 00:22:13,720
but you're, you have, you are an expert in a certain field, right?

392
00:22:14,360 --> 00:22:17,080
Uh, I'll take, you know, the person I was meeting with earlier today as an

393
00:22:17,080 --> 00:22:23,320
example, so she is an expert in helping, uh, entrepreneurs grow their reach

394
00:22:23,320 --> 00:22:28,280
through email listings and different approaches of growing their team, hitting

395
00:22:28,280 --> 00:22:29,000
that growth level.

396
00:22:29,720 --> 00:22:34,200
And so there's absolutely podcast or grants out there for that, but they're

397
00:22:34,200 --> 00:22:36,440
not asking for podcast projects.

398
00:22:36,520 --> 00:22:41,960
And so these grants very rarely, where you ever find a grant out of the

399
00:22:41,960 --> 00:22:45,000
hundreds of thousands out there that exists that specifically say that

400
00:22:45,000 --> 00:22:47,960
they're looking for a podcast and that's why a lot of podcasters don't

401
00:22:47,960 --> 00:22:48,680
apply for them.

402
00:22:49,320 --> 00:22:53,000
They're constantly chasing after these sponsorships, which are great.

403
00:22:53,000 --> 00:22:54,760
And sponsorships do work.

404
00:22:54,760 --> 00:22:57,320
You know, that's one way to monetize your, your podcasts.

405
00:22:57,320 --> 00:23:00,440
And then there's also, you know, Spotify has got new ways that you can monetize

406
00:23:00,440 --> 00:23:05,000
now, um, there's absolutely, you know, YouTube and, uh, you know, your

407
00:23:05,000 --> 00:23:06,120
Tik TOK clips and everything.

408
00:23:06,120 --> 00:23:08,280
There's ways to make money off of your podcast.

409
00:23:08,280 --> 00:23:08,920
And that's great.

410
00:23:08,920 --> 00:23:13,240
And so what I see grant money as is kind of like when you're starting a

411
00:23:13,240 --> 00:23:17,320
business, you need that initial, you know, injection of cash, right?

412
00:23:17,960 --> 00:23:21,480
And so that's what the grant is for is to help you get a team.

413
00:23:21,480 --> 00:23:23,800
It pays the bills of your team.

414
00:23:23,800 --> 00:23:29,480
You know, um, if you're going to get an editor or a sound designer or a

415
00:23:29,480 --> 00:23:34,440
marketer, like it pays the way for all of that to get started, which is great.

416
00:23:34,440 --> 00:23:37,880
And then helps you find new ways to get monetized past that point after those,

417
00:23:37,880 --> 00:23:41,800
you know, whatever nine episodes, whatever it was that you proposed, it's

418
00:23:41,800 --> 00:23:42,920
not a perpetual thing.

419
00:23:42,920 --> 00:23:47,000
You have to have a tight little package of saying this podcast is going to be

420
00:23:47,000 --> 00:23:47,480
about this.

421
00:23:48,440 --> 00:23:50,920
This is the target market that we're going after.

422
00:23:51,640 --> 00:23:55,320
This is the target market that I also already have that I already have their

423
00:23:55,320 --> 00:23:59,960
attention because I already have, you know, either expertise in that field or

424
00:23:59,960 --> 00:24:03,720
I already have another podcast that I'm doing that specifically aims at that,

425
00:24:03,720 --> 00:24:05,080
you know, that group of people.

426
00:24:06,040 --> 00:24:11,800
And it's going to be, you know, nine, 10, 12, 20 episodes, whatever, whatever,

427
00:24:11,800 --> 00:24:15,320
how many episodes you want to offer for that amount that it really depends on

428
00:24:15,320 --> 00:24:16,920
what they're going to give you in return.

429
00:24:16,920 --> 00:24:20,600
Like I said, for 75,000, that would be great for, you know, maybe eight, eight

430
00:24:20,600 --> 00:24:21,480
or nine episodes.

431
00:24:22,200 --> 00:24:26,040
Um, but there are grants all the way up to the ones we were looking at today,

432
00:24:26,040 --> 00:24:30,280
which is, you know, 200,000 when 200,000 would, you know, get you probably 20,

433
00:24:30,280 --> 00:24:32,600
maybe 22 episodes for your season.

434
00:24:32,600 --> 00:24:39,240
Um, and so, uh, yeah, there's just a lot of criteria of, uh, I have to look at

435
00:24:39,240 --> 00:24:43,240
and see how many are out there, which ones, you know, 50 category that I'm

436
00:24:43,240 --> 00:24:47,800
trying to go after and then deciding which ones do we want to, you know,

437
00:24:47,800 --> 00:24:51,640
commit time to that we're actually going to write a letter of intent and then

438
00:24:51,640 --> 00:24:52,120
apply for.

439
00:24:52,840 --> 00:24:57,240
I think I have no idea how much an episode is actually worth because I

440
00:24:57,240 --> 00:25:00,600
would record an episode for a sponsor right now for like 50 bucks.

441
00:25:01,400 --> 00:25:02,520
That is insane.

442
00:25:02,520 --> 00:25:06,360
Kind of hearing the difference, like how, when you're in like the bigger leagues

443
00:25:06,360 --> 00:25:11,320
or as things kind of go on and develop, like what this episode is actually

444
00:25:11,320 --> 00:25:12,280
potentially worth.

445
00:25:12,840 --> 00:25:13,720
That's so interesting.

446
00:25:13,720 --> 00:25:19,480
Like how it, when it comes to like the, like, I don't know, like the 200 grant,

447
00:25:19,480 --> 00:25:23,560
$200,000 grant for the example you gave of like 20 something episodes.

448
00:25:23,560 --> 00:25:26,760
Is that just all the costs that's kind of divvied out to everybody that's

449
00:25:26,760 --> 00:25:27,240
involved?

450
00:25:27,960 --> 00:25:31,560
Like, how does it work with the podcaster themselves with getting part of

451
00:25:31,560 --> 00:25:31,800
that?

452
00:25:31,800 --> 00:25:33,320
Like, how does that work?

453
00:25:33,320 --> 00:25:39,400
So you, you have to submit a budget sheet where it basically breaks down to the

454
00:25:39,400 --> 00:25:43,000
dollar of how much you're going to spend of that, you know, that money and

455
00:25:43,000 --> 00:25:43,880
where's it going to go.

456
00:25:44,760 --> 00:25:45,640
And that's everything.

457
00:25:45,640 --> 00:25:51,000
Like it, it's down to the dollar of like, okay, well, if your editor that

458
00:25:51,000 --> 00:25:54,440
you're looking at told you that they charge this much per hour, how many

459
00:25:54,440 --> 00:25:57,240
hours are they actually going to have to work in order to, you know, it's like

460
00:25:57,240 --> 00:25:57,960
we're prepaying.

461
00:25:57,960 --> 00:26:00,120
We're trying to figure out the expenses for that.

462
00:26:00,120 --> 00:26:03,640
But then also if you're going to do any kind of marketing, right, if you're

463
00:26:03,640 --> 00:26:06,920
going to print off a flyer and hang it in the coffee shop, well, how much did

464
00:26:06,920 --> 00:26:08,920
that paper and ink cost you?

465
00:26:09,480 --> 00:26:15,400
And so it's like you get down to the wire on love, like what to the penny,

466
00:26:15,400 --> 00:26:16,680
you know, how much are you spending it?

467
00:26:16,680 --> 00:26:17,640
Where are you going to spend it?

468
00:26:18,680 --> 00:26:23,800
And really like when you're applying for a grant, you know, they'll say that

469
00:26:23,800 --> 00:26:27,000
they it's available for up to this amount.

470
00:26:27,000 --> 00:26:28,280
And then so there'll be a range.

471
00:26:28,280 --> 00:26:30,840
There won't be a, you know, just only this dollar amount.

472
00:26:30,840 --> 00:26:34,840
So it might be from, let's say 120 to 200,000, right?

473
00:26:34,840 --> 00:26:36,680
Let's see if that's the grant that's available.

474
00:26:37,560 --> 00:26:41,000
Then you want to figure out a mid range in there of saying, okay, well, how

475
00:26:41,000 --> 00:26:43,240
much could I get out of here?

476
00:26:43,240 --> 00:26:45,080
And then how much could I stretch it?

477
00:26:45,080 --> 00:26:45,720
You know what I mean?

478
00:26:45,720 --> 00:26:51,240
If I, if I apply for $150,000, what do my episodes break down as?

479
00:26:51,800 --> 00:26:55,240
And it might be helpful just to start with, you know, your total run of

480
00:26:55,240 --> 00:26:56,040
that whole season.

481
00:26:56,040 --> 00:26:57,880
What does this whole season going to cost?

482
00:26:57,880 --> 00:26:58,120
Okay.

483
00:26:58,120 --> 00:26:59,960
Well, how much would I have to spend on editors?

484
00:26:59,960 --> 00:27:00,120
Okay.

485
00:27:00,120 --> 00:27:01,560
Well, how much would I have to spend on myself?

486
00:27:01,560 --> 00:27:04,760
Well, how much would I have to spend on travel or gas or lodging or all these

487
00:27:04,760 --> 00:27:05,720
different things?

488
00:27:05,720 --> 00:27:08,440
And then you have to break those down to per episode.

489
00:27:09,160 --> 00:27:13,080
Um, and that's going to vary for you because it might be like what we're

490
00:27:13,080 --> 00:27:16,440
doing right now, the talking heads where we're just, you know, interview form.

491
00:27:16,440 --> 00:27:18,120
Uh, you may not even have to travel anywhere.

492
00:27:18,120 --> 00:27:20,200
You're in California right now and I'm in Arkansas.

493
00:27:20,200 --> 00:27:20,760
We're talking.

494
00:27:21,400 --> 00:27:27,160
Um, but there might be, you know, an opportunity to go and you travel to

495
00:27:27,160 --> 00:27:31,080
Ohio to go meet this expert and whatever it is that you need to interview them

496
00:27:31,080 --> 00:27:31,320
for.

497
00:27:31,960 --> 00:27:36,120
And so you want to include those, that travel cost and also, you know, like I

498
00:27:36,120 --> 00:27:40,200
said, you definitely want to unfold marketing and whatever your editors are

499
00:27:40,200 --> 00:27:40,840
too.

500
00:27:40,840 --> 00:27:43,640
You know, that's why it's kind of beneficial to work with us because of,

501
00:27:43,640 --> 00:27:48,040
you know, we, we, we can provide, you know, editors and, and mixers and sound

502
00:27:48,040 --> 00:27:49,080
designers and all that stuff.

503
00:27:49,080 --> 00:27:52,680
And it's going to cost you far less, you know, going through us than it would

504
00:27:52,680 --> 00:27:54,440
through going through LA, right?

505
00:27:54,440 --> 00:27:58,280
Cause the cost of living down here is so much less than it is in a lot of other

506
00:27:58,280 --> 00:27:59,320
states that are on the coast.

507
00:28:00,040 --> 00:28:04,760
Um, but then, you know, the, like I said, the creativity and the, you know, the

508
00:28:04,760 --> 00:28:05,480
creators are here.

509
00:28:05,480 --> 00:28:09,800
Frost, I know you and I have discussed this before for my podcast and I, I, I

510
00:28:09,800 --> 00:28:13,800
think that that is something that is so valuable because like the thing that

511
00:28:13,800 --> 00:28:16,840
you're saying right now, like, oh, editors and sound design and all these

512
00:28:16,840 --> 00:28:17,480
different things.

513
00:28:18,200 --> 00:28:22,440
Like I have no idea how much this, those would actually cost.

514
00:28:22,440 --> 00:28:26,280
And I think that's another great thing that like the value that you guys provide

515
00:28:26,520 --> 00:28:29,320
is, you know, what all that is, you know, what's realistic.

516
00:28:29,320 --> 00:28:32,440
I'm sure you guys can kind of like soundboard things off of each other.

517
00:28:33,240 --> 00:28:37,320
Um, and kind of actually figure out what that would look like and what's realistic

518
00:28:37,320 --> 00:28:38,440
budget wise.

519
00:28:39,000 --> 00:28:40,920
So that's, that's, that's incredible.

520
00:28:40,920 --> 00:28:41,880
That's so for sure.

521
00:28:41,880 --> 00:28:42,360
Yeah.

522
00:28:42,360 --> 00:28:43,880
Things that you would never think of.

523
00:28:45,480 --> 00:28:50,200
And I was hoping to do this, that part after we talk a little bit more about

524
00:28:50,200 --> 00:28:52,760
like, how does kind of start a podcast.

525
00:28:53,480 --> 00:28:58,280
And like, if somebody is like right now wanting to start something, you know,

526
00:28:58,280 --> 00:29:02,600
they've been seeing all the growth, the podcast, you know, call her daddy, um,

527
00:29:03,160 --> 00:29:07,880
Theo Vaughn, the Joe Rogan's, uh, Chris Williamson, like all these, I'm just

528
00:29:07,880 --> 00:29:09,720
just the listening to people that I listen to.

529
00:29:10,440 --> 00:29:13,800
But like all these different podcasters, like what would you say is the most

530
00:29:13,800 --> 00:29:17,000
important thing other than pull out your phone?

531
00:29:17,000 --> 00:29:21,240
Like what, what, what separates people that kind of just do the one episode and

532
00:29:21,240 --> 00:29:25,640
then leave versus they do the first episode and they at least stick around

533
00:29:25,640 --> 00:29:27,480
for a dozen or so episodes.

534
00:29:28,360 --> 00:29:30,920
Most important thing is to know who you're making the show for.

535
00:29:32,120 --> 00:29:36,360
So as long as you have somebody in mind that you're making your episodes for,

536
00:29:36,360 --> 00:29:38,920
you know, that's kind of a good motivator because you're like, oh, this

537
00:29:38,920 --> 00:29:43,240
person needs to hear this, whether it's a real person and you have in mind or

538
00:29:43,240 --> 00:29:46,840
somebody that's a fake person, you have in mind, uh, a lot of the most successful

539
00:29:46,840 --> 00:29:50,120
shows, you know, the show runners that I've talked to, they said that they

540
00:29:50,120 --> 00:29:53,800
create an avatar in their mind of like the perfect listener.

541
00:29:53,800 --> 00:29:55,240
It's not just a demographic.

542
00:29:55,240 --> 00:29:57,400
It's somebody that they specifically came up with.

543
00:29:57,400 --> 00:30:04,280
It's, you know, uh, his name is Tom and he switched majors in, in, uh, college

544
00:30:04,280 --> 00:30:07,640
and ended up not even using his degree for something.

545
00:30:07,640 --> 00:30:12,600
He eats pizza from this place down the street on Tuesdays and he has dreams of

546
00:30:12,600 --> 00:30:16,040
becoming this and that, you know, like there's a full backstory of this

547
00:30:16,040 --> 00:30:20,680
person that doesn't exist, but you know, just because that is a fictional

548
00:30:20,680 --> 00:30:24,520
character that they created doesn't mean there aren't Tom's out there in the

549
00:30:24,520 --> 00:30:27,240
world that can really relate in one way or another.

550
00:30:27,240 --> 00:30:27,560
Right.

551
00:30:27,560 --> 00:30:32,520
And so as long as you're making your show for that person, um, I think that'll

552
00:30:32,520 --> 00:30:34,440
keep you motivated to, to keep going.

553
00:30:34,440 --> 00:30:40,920
Um, yeah, that's the past two or three different episodes because, uh, you have

554
00:30:40,920 --> 00:30:43,640
this person that's invested that they depend on you to make this show.

555
00:30:43,640 --> 00:30:44,840
You're their favorite show.

556
00:30:44,840 --> 00:30:46,440
They love to listen to you.

557
00:30:46,440 --> 00:30:49,960
Uh, and as long as you're keeping that in mind, yeah, I think it's, it's

558
00:30:49,960 --> 00:30:53,240
a good movie and it helps you stay on track too, because then, you know, like,

559
00:30:53,240 --> 00:30:55,080
what, what do I need to be presenting?

560
00:30:55,080 --> 00:30:57,320
What information am I supposed to be giving out here?

561
00:30:57,320 --> 00:30:59,080
You know, I mean, what would resonate?

562
00:30:59,080 --> 00:31:00,680
Is it being jokey?

563
00:31:00,680 --> 00:31:06,040
Is it being, you know, dry or is it, you know, having a cohost?

564
00:31:06,040 --> 00:31:08,120
And so there's a lot of different things to just think about.

565
00:31:08,120 --> 00:31:08,920
Yeah.

566
00:31:08,920 --> 00:31:11,560
And that's something that I've been kind of doing with my episodes is I kind of

567
00:31:11,560 --> 00:31:15,320
like create like an avatar for each episode, especially with the guests.

568
00:31:15,320 --> 00:31:19,320
It's kind of like a thing that like, okay, this is the person we're making this for.

569
00:31:19,320 --> 00:31:21,800
This is how I kind of want to structure my questions.

570
00:31:21,800 --> 00:31:25,960
These are how I want to focus and something that I have to do to get good

571
00:31:25,960 --> 00:31:30,760
at this, this creating the avatar aspect you thought of was creating almost like

572
00:31:30,760 --> 00:31:31,720
a fake business.

573
00:31:32,840 --> 00:31:38,840
So I have a side Instagram page called South of SF and the idea behind it is,

574
00:31:38,840 --> 00:31:42,920
you know, whenever I go anywhere south of San Francisco, I take pictures or videos

575
00:31:42,920 --> 00:31:44,520
like outdoorsy and post it.

576
00:31:45,080 --> 00:31:48,440
And for me, I was like, okay, who would be my target demographic for that?

577
00:31:49,000 --> 00:31:51,080
It would be Nala and Adam.

578
00:31:51,080 --> 00:31:54,600
You know, Adam is a 25 year old outdoor enthusiast.

579
00:31:54,600 --> 00:32:00,280
He was an Eagle Scout and Nala, she was getting into it until her mid 20s.

580
00:32:00,280 --> 00:32:03,160
But now she goes to REI, she shops at Patagonia.

581
00:32:03,160 --> 00:32:05,240
She has the fancy water bottle, right?

582
00:32:05,240 --> 00:32:08,120
So like, I think that's really in line with what you're saying there is like

583
00:32:08,120 --> 00:32:10,200
practice coming up with these people.

584
00:32:10,200 --> 00:32:15,560
And I use AI and chat GPT a lot to do it too, because it adds you those details

585
00:32:15,560 --> 00:32:19,480
and then you can go in there and say, I don't know so much about this part, but

586
00:32:19,480 --> 00:32:20,920
I'll kind of edit this out.

587
00:32:20,920 --> 00:32:26,280
So I think there's so many tools that we can use to kind of create those profiles

588
00:32:26,280 --> 00:32:26,840
for people.

589
00:32:26,840 --> 00:32:28,600
So I'm glad that you touched on that for sure.

590
00:32:28,600 --> 00:32:29,240
Perfect.

591
00:32:29,240 --> 00:32:34,200
And another question I want to kind of ask you was like, what separates those

592
00:32:34,200 --> 00:32:38,680
major podcasts, like the big ones that we kind of think when we think of podcasts

593
00:32:38,680 --> 00:32:41,400
like the Joe Rogan, etc, from other podcasts?

594
00:32:41,400 --> 00:32:46,120
And I kind of want to make a jab at it that it sounds like it's being clear on

595
00:32:46,120 --> 00:32:49,240
who it's being made for consistency.

596
00:32:49,240 --> 00:32:55,240
Like what other like what what separates those bigger podcasts from the ones

597
00:32:55,240 --> 00:32:56,760
that are just a little bit below it?

598
00:32:58,040 --> 00:32:59,080
What separates it?

599
00:32:59,080 --> 00:33:00,440
Well, there's a big pay gap.

600
00:33:00,440 --> 00:33:09,960
So, of course, for sure, the top, so the top, the top podcast right now, Joe

601
00:33:09,960 --> 00:33:14,680
Rogan's number one, of course, and so the amount that he's making is almost

602
00:33:14,680 --> 00:33:19,240
almost completely done because that exclusivity deal that he signed to

603
00:33:19,240 --> 00:33:23,800
Spotify that has since relapsed, but it garnered a lot of attention and it

604
00:33:23,800 --> 00:33:27,400
guarded a lot of listeners, which means that advertisers want to advertise with

605
00:33:27,400 --> 00:33:29,720
him and, you know, of course, it just carries on from there.

606
00:33:29,720 --> 00:33:35,960
Call Her Daddy is a step down from the amount that he's earning.

607
00:33:35,960 --> 00:33:41,240
But there's every bit of opportunity for her to overtake him in the next two or

608
00:33:41,240 --> 00:33:41,880
three years.

609
00:33:41,880 --> 00:33:47,320
Below them, number three, there's a big drop off until the number three

610
00:33:47,320 --> 00:33:48,040
podcast.

611
00:33:48,040 --> 00:33:56,360
And it's just there's something with the podcast itself, like the way people

612
00:33:56,360 --> 00:33:57,880
measure success, right?

613
00:33:57,880 --> 00:34:03,560
And so your success is kind of different the way that you measure your podcast.

614
00:34:03,560 --> 00:34:07,400
And so you can't just measure it by, oh, am I making Joe Rogan money or do I

615
00:34:07,400 --> 00:34:08,440
have Joe Rogan numbers?

616
00:34:09,320 --> 00:34:13,560
It's like, okay, well, if you're a business that has a podcast, are you

617
00:34:13,560 --> 00:34:15,880
getting more customers or clients because of this?

618
00:34:15,880 --> 00:34:16,760
Are you more leads?

619
00:34:16,760 --> 00:34:20,360
Or if you're a nonprofit with a podcast, are you getting more awareness out

620
00:34:20,360 --> 00:34:22,520
there and more volunteers or more donations?

621
00:34:23,160 --> 00:34:27,160
If you're an individual that is just trying to create awareness or create

622
00:34:27,160 --> 00:34:29,160
entertainment value, are you getting more?

623
00:34:29,160 --> 00:34:31,480
Are you getting invited to be speakers at events?

624
00:34:31,480 --> 00:34:36,440
Are you getting more connections with better guests that are coming on?

625
00:34:36,440 --> 00:34:39,240
Are you getting sponsored by better people all the time?

626
00:34:39,240 --> 00:34:42,600
So there's different ways of measuring your podcast.

627
00:34:44,360 --> 00:34:50,440
Dave Jackson put it to me last year that you can be a podcast about

628
00:34:50,440 --> 00:34:52,360
miniature Shetland ponies, right?

629
00:34:52,360 --> 00:34:56,120
And so there's probably not a whole lot of enthusiasts for that.

630
00:34:56,120 --> 00:34:59,240
But if you've got those 50 people in the world that are

631
00:34:59,240 --> 00:35:02,680
miniature Shetland pony enthusiasts that are listening to your podcast,

632
00:35:02,680 --> 00:35:06,040
and you've only got 50 listeners and it's just them, you've got that

633
00:35:06,040 --> 00:35:07,720
whole market cornered, right?

634
00:35:07,720 --> 00:35:09,160
So you've got a monopoly on that.

635
00:35:09,160 --> 00:35:10,600
And so that's hugely beneficial.

636
00:35:10,600 --> 00:35:14,600
Now you've got their ear to sell a product or whatever it is that you

637
00:35:14,600 --> 00:35:19,080
want to, or maybe just give them information about what it is that you

638
00:35:19,080 --> 00:35:20,360
are trying to prove to them.

639
00:35:21,400 --> 00:35:25,080
There's tons and tons and tons of ways of measuring your podcast.

640
00:35:25,080 --> 00:35:31,240
And I've seen more NPR stations that are actively seeking out podcasts

641
00:35:31,240 --> 00:35:35,640
to put on the air for their shows or for their broadcasts as well.

642
00:35:35,640 --> 00:35:39,720
So that might be an extra opportunity is to be able to expand your

643
00:35:39,720 --> 00:35:45,800
listenership or the people that are consuming your show by also making it

644
00:35:45,800 --> 00:35:46,440
a radio show.

645
00:35:47,000 --> 00:35:51,240
So anyways, there's just so many tons of different ways to measure success.

646
00:35:51,240 --> 00:35:55,400
Yeah, and I think that's kind of, I think you said almost exactly what I

647
00:35:55,400 --> 00:36:00,920
kind of wanted you to say was it's about really defining what your goal is.

648
00:36:01,560 --> 00:36:05,880
And I think that's really just a big thing with this whole episode so far is

649
00:36:05,880 --> 00:36:09,880
define what your goal is, define who your listener is, like define why

650
00:36:09,880 --> 00:36:11,480
you're doing this in the first place.

651
00:36:12,440 --> 00:36:16,280
Whether it's like you said to drive sales, get donations, kind of position

652
00:36:16,280 --> 00:36:18,680
yourself as an expert.

653
00:36:18,680 --> 00:36:24,440
Another piece that I kind of got was kind of use your podcast to be the

654
00:36:24,440 --> 00:36:25,640
best student possible.

655
00:36:26,360 --> 00:36:29,160
Like when I was walking across the country, that was a big thing that I was

656
00:36:29,160 --> 00:36:33,640
doing for my podcast for was to document the stories, learn from the

657
00:36:33,640 --> 00:36:37,480
people that I was meeting and just kind of provide a space that while I was

658
00:36:37,480 --> 00:36:41,320
learning from those people that I could share it with those that resonate with

659
00:36:41,320 --> 00:36:43,480
that message or resonate with the walk in general.

660
00:36:43,480 --> 00:36:50,680
So I think that that is very, very, no, like pivotal cornerstone to success in

661
00:36:50,680 --> 00:36:53,560
anything, but specifically with the podcast.

662
00:36:54,280 --> 00:37:02,120
And when it comes to the resources that you guys provide, I guess from like low

663
00:37:02,120 --> 00:37:06,120
touch to high touch, like if people go to your website, like what kind of

664
00:37:06,120 --> 00:37:10,840
resources can they kind of find when it comes to podcasting, starting, growing,

665
00:37:10,840 --> 00:37:15,640
getting going, figuring out the next steps all the way up to full on we are

666
00:37:15,640 --> 00:37:20,200
working with you to get a grant or grow or et cetera.

667
00:37:20,920 --> 00:37:21,160
Yeah.

668
00:37:21,160 --> 00:37:25,240
So, uh, on our website, you know, there is a database of all the podcasts that

669
00:37:25,240 --> 00:37:28,760
we, we know about and that have been submitted to us or that we found out in

670
00:37:28,760 --> 00:37:32,120
the wild, there's a huge database of all the shows that we know of that are

671
00:37:32,120 --> 00:37:34,360
being created in the state of Arkansas.

672
00:37:34,360 --> 00:37:37,400
So if anybody's interested, you can divide that up by category, look at

673
00:37:37,400 --> 00:37:38,760
what, what shows are here.

674
00:37:38,760 --> 00:37:44,920
Um, but also there's a calendar of events where we will list all the

675
00:37:44,920 --> 00:37:48,840
festival dates, but also if we're going to be speaking anywhere else, or if

676
00:37:48,840 --> 00:37:52,680
there's another podcast events in the area, you know, that people need to be

677
00:37:52,680 --> 00:37:57,000
aware of, they can go there and get that listed, but also, um, so we have a

678
00:37:57,000 --> 00:38:00,760
membership that would be rolling out, you know, for 2025, we kind of soft,

679
00:38:00,840 --> 00:38:05,160
uh, soft launched it this year, but it'll be open full, full launching next year

680
00:38:05,160 --> 00:38:08,280
to where people can become members of the Arkansas podcast collaborative.

681
00:38:08,440 --> 00:38:11,960
And, uh, it opens it up to where we can actually start working with them to try

682
00:38:11,960 --> 00:38:15,480
to get them the grants, because this does take a lot of time and working with

683
00:38:15,480 --> 00:38:18,040
them, um, and, you know, a lot of guidance.

684
00:38:18,040 --> 00:38:21,880
And so like, you know, obviously we have to be sustainable in order to do that.

685
00:38:22,440 --> 00:38:26,520
Um, and so, uh, you know, it's something that we love, but yeah, at the same

686
00:38:26,520 --> 00:38:30,680
time we've got to, it's just the world we live in where we have to have, you

687
00:38:30,680 --> 00:38:31,960
know, some funding to work with.

688
00:38:31,960 --> 00:38:37,880
So they can pay for the, the vendors and the, uh, you know, uh, the, keep the

689
00:38:37,880 --> 00:38:40,520
lights on, you know, the rent and all the, anyways, all the different things

690
00:38:40,520 --> 00:38:41,240
that we have to pay for.

691
00:38:41,240 --> 00:38:47,480
But, um, yeah, also there's, with our Patreon, we record all of our, uh,

692
00:38:47,560 --> 00:38:49,560
our cast podcast festival events.

693
00:38:49,560 --> 00:38:53,720
We record each speaker session and then we release it on our Patreon page where

694
00:38:53,720 --> 00:38:57,640
people can get it as low as $5 and they get, you know, all those sessions where

695
00:38:57,640 --> 00:38:59,880
they can go back and, you know, watch the podcast and, you know, watch the

696
00:38:59,880 --> 00:39:02,520
podcast, you know, all those sessions where they can go back and watch those

697
00:39:02,520 --> 00:39:03,240
videos over and over.

698
00:39:04,120 --> 00:39:07,160
Um, yeah, there's just a ton of stuff.

699
00:39:07,160 --> 00:39:10,600
It's, it's hard to just list the, all the different things that we do.

700
00:39:10,600 --> 00:39:12,120
So there's in-person stuff.

701
00:39:12,120 --> 00:39:16,440
If you want that there's online stuff, if you want that, and there are plenty

702
00:39:16,440 --> 00:39:21,240
of opportunities and we're working on a system where we can actually match

703
00:39:21,240 --> 00:39:27,160
guests with hosts of podcasts so that if, uh, somebody who is looking to be a

704
00:39:27,160 --> 00:39:29,960
guest, they can put their expertise up there or whatever they want to be

705
00:39:29,960 --> 00:39:30,760
interviewed for.

706
00:39:31,320 --> 00:39:33,880
And then also the same thing for shows that are looking for, actively looking

707
00:39:33,880 --> 00:39:35,000
for guests in certain areas.

708
00:39:35,720 --> 00:39:36,280
That's so cool.

709
00:39:36,280 --> 00:39:42,040
I feel like that's just like such a, a clear, like, you know, the database or

710
00:39:42,680 --> 00:39:46,120
library of options and support that you guys offer.

711
00:39:46,120 --> 00:39:49,480
I mean, I was just kind of like poking around your, your website earlier and

712
00:39:49,480 --> 00:39:52,200
a little bit right now, cause I didn't, I didn't catch the directory part

713
00:39:52,200 --> 00:39:54,680
earlier, but that's so, I don't know.

714
00:39:54,680 --> 00:39:56,520
That's so cool that you guys are able to offer that.

715
00:39:56,520 --> 00:40:00,760
Just that specificity of focus I think is something that people can even kind

716
00:40:00,760 --> 00:40:06,040
of take away from going through your guys' website and see what you're doing.

717
00:40:07,400 --> 00:40:12,280
But now I think it's about time that we kind of move into our Q and A section,

718
00:40:12,840 --> 00:40:16,360
but I want to ask you a question about a question first.

719
00:40:17,480 --> 00:40:21,400
What is the most common question you get asked about podcasts from people either

720
00:40:21,400 --> 00:40:23,960
just starting or they already have their podcast?

721
00:40:23,960 --> 00:40:25,640
And what is your answer to that question?

722
00:40:25,640 --> 00:40:26,280
Yeah.

723
00:40:26,280 --> 00:40:30,520
And the most common question we get is I think that I have a show that I want to do,

724
00:40:31,160 --> 00:40:32,840
but I'm not sure how to do it.

725
00:40:33,720 --> 00:40:36,920
And usually it's with us asking them several questions in return.

726
00:40:36,920 --> 00:40:38,120
Okay. Well, what is your show about?

727
00:40:38,120 --> 00:40:40,120
Okay. Well, why do you want to make it?

728
00:40:40,120 --> 00:40:42,040
Well, what's stopping you from doing it?

729
00:40:42,040 --> 00:40:47,720
And then it gets down to it's themselves, like the lowest, the barrier to entry to

730
00:40:47,720 --> 00:40:51,480
them creating the show is themselves because they feel like they don't have anything to

731
00:40:51,480 --> 00:40:53,640
offer or there's not going to be an audience for them.

732
00:40:53,640 --> 00:40:59,240
Or that, you know, they don't have the technical expertise and I'm like, well, the barrier to

733
00:40:59,240 --> 00:41:02,200
entry has never been lower as we've talked about several times.

734
00:41:02,760 --> 00:41:05,080
If you've got a phone in your pocket, you've got a studio.

735
00:41:05,080 --> 00:41:11,240
Okay. And so as far as like providing value, I always tell people you have a beginning,

736
00:41:11,240 --> 00:41:13,160
a middle and an ending like nobody else does.

737
00:41:13,160 --> 00:41:15,960
You're a unique individual that has something to share.

738
00:41:15,960 --> 00:41:18,440
Everybody stands to learn something from everyone else.

739
00:41:18,440 --> 00:41:23,240
And whether that's, you know, information or a shared experience, or even a

740
00:41:23,240 --> 00:41:27,640
or even like you're enlightening or making somebody laugh, you know, to brighten up

741
00:41:27,640 --> 00:41:28,520
their day a little bit.

742
00:41:28,520 --> 00:41:32,520
Like you're, you've got something to add to value, you know?

743
00:41:32,520 --> 00:41:37,400
And so the only person stopping you from creating your show is you don't let that intimidate you.

744
00:41:37,400 --> 00:41:39,960
You've got to just start somewhere and you will get better.

745
00:41:39,960 --> 00:41:45,160
If you go back and listen to the first episode of anybody that's made 250 episodes, go back

746
00:41:45,160 --> 00:41:48,600
and listen to that first episode and see how bad it is compared to the 250 with, you know

747
00:41:48,600 --> 00:41:50,840
what I mean? But they had to, they had to start somewhere.

748
00:41:51,720 --> 00:41:52,200
Exactly.

749
00:41:52,200 --> 00:41:55,480
I think that's, that's, that's been something that has been helpful for me.

750
00:41:55,480 --> 00:41:59,720
It's scrolling all the way down in the audio feed of a couple of my favorite podcasts

751
00:42:00,280 --> 00:42:06,120
and like watching or listening to them and just realizing, oh, they're human too.

752
00:42:06,120 --> 00:42:07,800
They also make mistakes.

753
00:42:07,800 --> 00:42:09,320
Their audio isn't as crisp.

754
00:42:09,320 --> 00:42:10,680
Their video kind of sucks.

755
00:42:10,680 --> 00:42:11,800
They're all over the place.

756
00:42:12,680 --> 00:42:14,360
I, I can have crappy video.

757
00:42:14,360 --> 00:42:15,640
I could have bad audio.

758
00:42:15,640 --> 00:42:17,320
I could be all over the place, you know?

759
00:42:17,320 --> 00:42:19,400
Like I can, I can also start.

760
00:42:19,400 --> 00:42:21,400
So I think that's, that's perfect.

761
00:42:21,400 --> 00:42:24,040
So thank you for answering that one.

762
00:42:24,040 --> 00:42:25,480
And we do have a couple of questions.

763
00:42:26,680 --> 00:42:30,840
So the very first question that we have comes from Holly and Holly asks,

764
00:42:31,480 --> 00:42:34,840
how do you keep things and topics fresh on a podcast?

765
00:42:35,640 --> 00:42:39,800
Another question, what is the best way to drive or select topics?

766
00:42:39,800 --> 00:42:40,360
Okay.

767
00:42:40,360 --> 00:42:44,120
So the first part of, of like how to keep it fresh, right?

768
00:42:44,120 --> 00:42:45,720
You've got to present new information.

769
00:42:45,720 --> 00:42:51,080
I mean, if, if you're talking about for your current subscribers, let's say they subscribe

770
00:42:51,080 --> 00:42:57,080
during your podcast episode five, but they're still hanging on for your episode 20th.

771
00:42:57,080 --> 00:42:58,040
I think, you know, right.

772
00:42:58,040 --> 00:43:01,720
So, and if you're not talking about anything new, you're kind of just rehashing the same

773
00:43:01,720 --> 00:43:02,280
information.

774
00:43:02,280 --> 00:43:04,120
It's kind of hard to keep anybody's attention.

775
00:43:04,120 --> 00:43:08,120
Like, I don't know if you've ever heard anybody like make a joke, but then they sell it two

776
00:43:08,120 --> 00:43:09,560
times and you're like, all right.

777
00:43:09,560 --> 00:43:12,760
And then they tell it three times and you're like, all right, this does, that's enough.

778
00:43:16,120 --> 00:43:19,640
There's nothing wrong with going back over old information, but you've got to present

779
00:43:19,640 --> 00:43:20,440
something new.

780
00:43:20,440 --> 00:43:23,960
And if you've lost passion for that subject, then maybe you need to move on to talking

781
00:43:23,960 --> 00:43:29,080
about something else or branch out to a different, you know, uh, arm of that, you know, that

782
00:43:29,080 --> 00:43:30,120
thing.

783
00:43:30,120 --> 00:43:34,520
Uh, I don't know, I have a specific example for you, but like, if you, you know, let's

784
00:43:34,520 --> 00:43:39,560
say you talking about something in, in biology, then like you need to move on to something

785
00:43:39,560 --> 00:43:43,640
else that kind of excites you with like, what's the link between science and this.

786
00:43:43,640 --> 00:43:48,440
Um, yeah, that's, it's, it's interesting, but like, if you're, if you're not excited

787
00:43:48,440 --> 00:43:52,840
about the subject matter, then like, I don't know how you expect anybody else to, to feel

788
00:43:52,840 --> 00:43:55,080
like the subject matter is fresh either.

789
00:43:55,080 --> 00:43:58,520
So making sure you're excited about it, making sure you're presenting new information,

790
00:43:58,520 --> 00:44:03,240
but also not alienating anybody that's a new listener because they may have just started

791
00:44:03,240 --> 00:44:07,720
on your 20th episode and you may have rehashed that, you know, 50 million times, but as long

792
00:44:07,720 --> 00:44:11,000
as you're combining new information with a little bit of the basics for people that

793
00:44:11,000 --> 00:44:15,320
have just started and don't, don't make this mistake where people go like, okay,

794
00:44:15,320 --> 00:44:19,240
if you haven't listened to my show before, this is what we talk about because that gets

795
00:44:19,240 --> 00:44:20,520
old hat for the old listeners.

796
00:44:20,520 --> 00:44:21,960
Just, just throw it in there casually.

797
00:44:22,760 --> 00:44:26,280
Um, and you said picking topics, is that what we said?

798
00:44:26,280 --> 00:44:27,000
Is that the other one?

799
00:44:27,560 --> 00:44:30,680
And then, yeah, what is the best way to select topics?

800
00:44:31,640 --> 00:44:32,840
To select topics.

801
00:44:32,840 --> 00:44:34,040
I mean, what is your show about?

802
00:44:34,760 --> 00:44:37,400
You know, uh, and you know, a lot of people will.

803
00:44:42,120 --> 00:44:42,920
So it's complicated.

804
00:44:42,920 --> 00:44:46,120
Like there's, there's, there's the opportunity to opportunistic.

805
00:44:46,120 --> 00:44:47,480
It's like kind of your mindset.

806
00:44:47,480 --> 00:44:51,000
So there's the opportunistic, you know, podcast that happened because

807
00:44:51,960 --> 00:44:55,880
let's say something's hot right there at the moment, like this year, a lot of political

808
00:44:55,880 --> 00:44:59,320
podcasts got started because of the presidential election, right?

809
00:44:59,320 --> 00:45:03,400
And so it made sense because there was like, oh, these are easy views and listens like

810
00:45:03,400 --> 00:45:08,760
and get, if I just start a show where it's about this big thing that's on everybody's mind.

811
00:45:08,760 --> 00:45:09,000
Okay.

812
00:45:09,000 --> 00:45:12,680
But then afterwards, your listenership might not be there.

813
00:45:12,680 --> 00:45:17,320
Um, but then there's the show that I would recommend that is, it's kind of like getting

814
00:45:17,320 --> 00:45:18,120
a tattoo, right?

815
00:45:18,120 --> 00:45:22,120
You never want to get a tattoo of a band that you're into at the time because you're stuck

816
00:45:22,120 --> 00:45:27,160
with it, you know, I don't care if you get a cover up or whatever, like it's still on

817
00:45:27,160 --> 00:45:27,720
your body.

818
00:45:27,720 --> 00:45:28,200
Right.

819
00:45:28,200 --> 00:45:34,040
And so if the topic you pick is not something that you're just, you know, into for the

820
00:45:34,040 --> 00:45:36,600
season, but it's something that can be evergreen.

821
00:45:36,600 --> 00:45:40,200
Um, then absolutely go for that.

822
00:45:40,200 --> 00:45:43,960
Uh, and if you're, if you're passionate about it and that they can be long standing

823
00:45:43,960 --> 00:45:47,320
where you can see yourself in five years, still talking about that same thing.

824
00:45:47,320 --> 00:45:47,880
Yeah.

825
00:45:47,880 --> 00:45:51,640
That's how you absolutely want to pick your topics because it's gotta be something that,

826
00:45:51,640 --> 00:45:54,760
you know, you have knowledge in, but also that you have passion in.

827
00:45:54,760 --> 00:45:59,400
You can't just read an encyclopedia article on, you know, on your podcast and expect people

828
00:45:59,400 --> 00:46:01,400
to be like, oh, this is great.

829
00:46:01,960 --> 00:46:05,640
You've got to kind of be, they can tell that there's an energy and there's a passion behind

830
00:46:05,640 --> 00:46:06,280
it in your voice.

831
00:46:06,280 --> 00:46:10,040
When you talk, um, and the way that you present it, there's a reason why they're listening

832
00:46:10,040 --> 00:46:12,200
to you and not just reading a Wikipedia article.

833
00:46:12,200 --> 00:46:14,840
So that's absolutely how you would pick your topic.

834
00:46:15,560 --> 00:46:16,040
Yeah.

835
00:46:16,040 --> 00:46:21,560
And I also kind of want to like throw in a little bit of a, um, I don't know, a tip that

836
00:46:21,560 --> 00:46:25,000
I've kind of learned over time is to document, not create.

837
00:46:25,640 --> 00:46:26,760
That's been super helpful.

838
00:46:26,760 --> 00:46:29,400
I don't know if you've heard that from, I don't know, Gary V says it and a few other

839
00:46:29,400 --> 00:46:35,560
guys, but there's a podcast I used to listen to all the time during COVID called Tom's

840
00:46:35,560 --> 00:46:36,760
Big Spiders.

841
00:46:36,760 --> 00:46:40,360
And it's a whole podcast about tarantulas and tarantula care.

842
00:46:40,360 --> 00:46:42,120
And that's when I was super into spiders.

843
00:46:42,120 --> 00:46:46,440
I may still have a few of them, but it was like every episode that keeps just talking

844
00:46:46,440 --> 00:46:48,120
about spiders and care.

845
00:46:48,120 --> 00:46:52,440
But it's like, as you get into a topic and you're talking about what you're learning

846
00:46:52,440 --> 00:46:56,680
and what you're noticing and what you're seeing, like there's so many different intricacies

847
00:46:56,680 --> 00:46:58,360
that kind of come up over time.

848
00:46:59,320 --> 00:47:02,760
Just on the surface, it's about spiders, but there's so many different categories and

849
00:47:02,760 --> 00:47:06,360
different types and just like any other thing, kind of like what we were saying earlier,

850
00:47:06,360 --> 00:47:11,000
like for your target demographic and your topic that you're making the podcast on,

851
00:47:11,800 --> 00:47:15,800
there's a ton of different content, a ton of different conversations to be had.

852
00:47:15,800 --> 00:47:20,680
So that was my little, I don't know, answer to the question too.

853
00:47:22,200 --> 00:47:30,360
Um, and this next one is from, yeah, this next one is from Steel.

854
00:47:30,360 --> 00:47:32,680
And this last couple of questions, there's two of them.

855
00:47:32,680 --> 00:47:35,720
I'm going to ask the first one, then the second one I learned from last time.

856
00:47:37,240 --> 00:47:42,600
Can you quickly go over what makes a great story and what are the qualities of a great

857
00:47:42,600 --> 00:47:43,240
storyteller?

858
00:47:44,120 --> 00:47:47,800
What makes a great story and then what are the qualities of great storyteller?

859
00:47:47,800 --> 00:47:53,320
This is a much longer conversation and it's kind of philosophical.

860
00:47:53,320 --> 00:47:59,560
And, but like, if you want to talk about like what has been seen and what has been proven

861
00:47:59,560 --> 00:48:02,200
as a good storyteller, there's a thing.

862
00:48:02,200 --> 00:48:06,200
I'm sure you've heard of it, but, uh, the, the hero's journey, right?

863
00:48:06,200 --> 00:48:08,120
And so it's a path that you follow.

864
00:48:08,120 --> 00:48:14,600
It's kind of cyclical in that, you know, a lot of Hollywood movies and books and some

865
00:48:14,600 --> 00:48:18,920
of the best known stories that we have in the world, um, kind of followed this model

866
00:48:18,920 --> 00:48:21,160
where it starts with your hero.

867
00:48:21,960 --> 00:48:25,080
Your hero leaves home to go on a journey.

868
00:48:26,120 --> 00:48:27,320
They meet a mentor.

869
00:48:28,040 --> 00:48:29,320
They face adversity.

870
00:48:29,880 --> 00:48:31,320
They fail at first.

871
00:48:31,320 --> 00:48:33,080
They face adversity again.

872
00:48:33,080 --> 00:48:34,120
They prevail.

873
00:48:34,120 --> 00:48:35,640
They return home changed.

874
00:48:35,640 --> 00:48:36,120
Right.

875
00:48:36,120 --> 00:48:39,000
So that's the cycle that you kind of want to go with.

876
00:48:39,000 --> 00:48:42,200
And so that's everything from Lord of the Rings to the matrix.

877
00:48:42,200 --> 00:48:45,800
Tell me, like you name a movie that follows that, that, that pattern.

878
00:48:46,920 --> 00:48:53,000
Um, for your podcasts, you kind of want to start somewhere with your, because this is

879
00:48:53,000 --> 00:48:54,520
a human being that you're talking to.

880
00:48:54,520 --> 00:48:57,640
If you're, if you're interviewing someone, right, this is a big assumption.

881
00:48:57,640 --> 00:49:01,240
If we're doing like what we're doing right now, you asked me in the beginning, how did

882
00:49:01,240 --> 00:49:02,280
you get started?

883
00:49:02,280 --> 00:49:04,040
That was me leaving my home.

884
00:49:04,040 --> 00:49:09,320
I tell you my whole journey of like what changed me, what I faced, what I felt at, where I

885
00:49:09,320 --> 00:49:13,800
found success and how it is to lead to me being here where I'm changed and I'm more

886
00:49:13,800 --> 00:49:17,880
knowledgeable and more prepared to help other people, you know, to start their podcast.

887
00:49:17,880 --> 00:49:18,120
Right.

888
00:49:18,920 --> 00:49:24,600
So the same thing when you're interviewing people, making sure that you start from a

889
00:49:24,600 --> 00:49:30,360
point, you know, which is the probably the beginning pre their, whatever the profession

890
00:49:30,360 --> 00:49:31,320
is.

891
00:49:31,320 --> 00:49:33,160
Um, and then what happened?

892
00:49:33,160 --> 00:49:34,920
Like, what's the interesting story there?

893
00:49:34,920 --> 00:49:36,280
Like what happened to them?

894
00:49:36,280 --> 00:49:38,200
When have they had a failure?

895
00:49:38,200 --> 00:49:41,480
When, how did that help them to create their success to where they are now?

896
00:49:41,480 --> 00:49:44,440
Or, you know, how are they climbing on their way up right now?

897
00:49:44,440 --> 00:49:49,080
You know, so, um, it really depends on like what type of person you're, you're interviewing,

898
00:49:49,080 --> 00:49:51,560
but that typically works for any situation.

899
00:49:52,280 --> 00:49:57,240
Uh, one of the shows I produce is with people who are in recovery.

900
00:49:57,240 --> 00:50:01,640
And so I talked to them trying to understand their journey, you know, of substance abuse.

901
00:50:01,640 --> 00:50:05,400
And so like, it's easy to see where they failed and where they came up.

902
00:50:05,400 --> 00:50:10,760
And, um, you know, if they're in recovery now, it's great, but they kind of have a

903
00:50:10,760 --> 00:50:14,840
different pattern to where they didn't just return home, you know, changed.

904
00:50:14,840 --> 00:50:17,720
There's still a daily battle that they have to go through.

905
00:50:18,760 --> 00:50:20,840
And so they've kind of always fighting that adversity.

906
00:50:20,840 --> 00:50:24,280
They're kind of stuck in that, that middle part over and over and over and over and over

907
00:50:24,280 --> 00:50:25,320
again.

908
00:50:25,320 --> 00:50:30,760
Um, but yeah, uh, that's, you know, making sure that, you know, you're being ethical as well

909
00:50:31,800 --> 00:50:35,800
in your storytelling is a, is a huge thing that I don't think a lot of people consider,

910
00:50:35,800 --> 00:50:40,040
especially in today's world, because we have, you know, we've got X and Twitter, you know,

911
00:50:40,040 --> 00:50:44,840
with, and, uh, YouTube comments and like, I don't know if you've ever looked at any,

912
00:50:44,840 --> 00:50:49,880
you have the comments on any of these videos or gone on X lately, but like there's,

913
00:50:49,880 --> 00:50:52,280
there's a lot of negativity in the world, especially online.

914
00:50:52,280 --> 00:50:56,200
It's easy to sit behind your phone or your keyboard and criticize people.

915
00:50:56,840 --> 00:51:03,560
Um, so it's also easy to make, you know, click bait headlines or to make something to be way

916
00:51:03,560 --> 00:51:05,800
more shocking and, you know, way overdone.

917
00:51:06,440 --> 00:51:08,520
And these are human beings that you're dealing with.

918
00:51:08,520 --> 00:51:09,080
You know what I mean?

919
00:51:09,080 --> 00:51:13,240
If it's your, if it's somebody that's going to be talking on your show and you're

920
00:51:13,240 --> 00:51:17,240
interviewing them about something that was traumatic, you don't want to kind of make them

921
00:51:17,240 --> 00:51:21,160
part of the circus, you know, you want to be sensitive about that and tell them, hey,

922
00:51:21,160 --> 00:51:23,560
you can share as much or as little as about this as you'd like to.

923
00:51:24,120 --> 00:51:26,440
Um, but don't make a shocking headline.

924
00:51:26,440 --> 00:51:26,920
You know what I mean?

925
00:51:26,920 --> 00:51:30,840
Clear everything before with them before you post your episode, I would say.

926
00:51:30,840 --> 00:51:31,240
Awesome.

927
00:51:31,240 --> 00:51:33,240
No, I think, I think those are all fantastic tips.

928
00:51:33,240 --> 00:51:36,760
And I've, I've looked a lot into the, the whole idea of the hero's journey.

929
00:51:36,760 --> 00:51:41,160
Now that I'm kind of, you know, writing my book and trying to understand the elements of a good

930
00:51:41,160 --> 00:51:44,680
story and how to kind of captivate people and bring them in.

931
00:51:45,320 --> 00:51:49,560
So the, the second part of that question, you kind of answered it by thing, just for like a

932
00:51:49,560 --> 00:51:55,480
more specific answer, what are the steps that we can take towards becoming better storytellers?

933
00:51:56,280 --> 00:52:01,640
Steps to becoming better storytellers, I think, you know, is the step to become better at anything.

934
00:52:01,640 --> 00:52:02,840
Look at what's already been done.

935
00:52:03,960 --> 00:52:05,880
Consume as much of it as possible.

936
00:52:05,880 --> 00:52:09,960
If you're trying to be a particular kind of storyteller, you know, where it is.

937
00:52:11,880 --> 00:52:16,840
I don't see a lot of, I don't see a lot of people that are just creating like the talking head type

938
00:52:16,840 --> 00:52:23,480
of podcast as just storytellers. Your, your, your job is kind of like, you know, we can laugh at

939
00:52:23,480 --> 00:52:27,640
this because we're both podcast hosts, right? But like your job as a podcast host is to be the

940
00:52:27,640 --> 00:52:32,520
dumbest person in the world. You've got to ask questions about everything so that your guests

941
00:52:32,520 --> 00:52:37,000
can get, can give the answers and have time to talk about all their things that they know.

942
00:52:37,000 --> 00:52:40,680
But you feel like, oh, what's that? Well, how do you explain this? Oh, well, what do you think

943
00:52:40,680 --> 00:52:45,800
about? And so we don't really have strong opinions ourselves. And so we're always like, just kind of

944
00:52:45,800 --> 00:52:52,200
constantly asking questions, but there are plenty of, you know, fictional story podcasting or there

945
00:52:52,200 --> 00:52:58,040
was documentary podcasts, or there was lots of recounting of history or even, you know, there

946
00:52:58,040 --> 00:53:03,160
are even the talking head ones like this that do the storytelling as far as like trying to draw out

947
00:53:03,160 --> 00:53:10,920
that, that whole journey. But that was a long way of just saying that I think a good storyteller

948
00:53:10,920 --> 00:53:16,440
knows that there has to be highs and there has to be lows, that there has to be something that

949
00:53:16,440 --> 00:53:22,200
a human being, you know, went through because we can't look away from a car crash, right? And so

950
00:53:22,200 --> 00:53:27,720
that's the whole thing. But we feel inspired, like the movies that meant stories that people

951
00:53:27,720 --> 00:53:33,640
most resonate and like keeping their memory and think about before whenever they need inspiration

952
00:53:34,200 --> 00:53:39,960
are the ones where somebody met adversity and they overcame it and rose up. And so

953
00:53:39,960 --> 00:53:44,760
making sure you're having those arcs, making sure there's dips, there's highs, there's very lows,

954
00:53:44,760 --> 00:53:49,880
but then they can back up and it gives hope, gives inspiration and people are automatically,

955
00:53:49,880 --> 00:53:51,000
you know, drawn to that.

956
00:53:52,280 --> 00:53:57,480
So it sounds like start looking at what other people are doing, figure it out, practice yourself

957
00:53:58,120 --> 00:54:00,680
and just be ready for your own hero's journey.

958
00:54:01,240 --> 00:54:05,800
Exactly. Exactly. Yeah. You can't be a good painter by not seeing anybody else's paintings.

959
00:54:05,800 --> 00:54:08,440
You know what I mean? If you had never seen a painting before, somebody just handed you a

960
00:54:08,440 --> 00:54:11,560
canvas and some paints, you'd be like, what am I supposed to do with this? And like you can

961
00:54:11,560 --> 00:54:16,600
smear it around, but like until you've seen other people do it, you're like, oh, and then you take

962
00:54:16,600 --> 00:54:20,360
inspiration of how can you do that in your own way and make it unique?

963
00:54:21,560 --> 00:54:25,480
Got to get your hands dirty to figure out how to grow a tomato. Can't just look at books all day.

964
00:54:26,200 --> 00:54:31,640
Yeah, right. Perfect. Awesome. Ty, thank you so much for your time. I super appreciate you

965
00:54:32,120 --> 00:54:36,280
sharing your magic with the listeners. If folks want to learn more about what you do and the

966
00:54:36,280 --> 00:54:40,280
Arkansas Podcast Collaborative, where is the best way for us to find you?

967
00:54:41,400 --> 00:54:47,240
Yeah, for sure. You just go to our website and it's arkansapodcasters.org and you can find access

968
00:54:47,240 --> 00:54:53,000
to like all the things that we've mentioned here. You know, we're on all the social media platforms,

969
00:54:53,000 --> 00:54:57,640
uh, most of them anyway. And so yeah, just follow us there. We have links to everything. I try to

970
00:54:57,640 --> 00:55:01,800
make the website to be the Grand Central Station to where it's got links to just absolutely anything

971
00:55:01,800 --> 00:55:06,360
you want to find about it. Perfect. Yeah. And I have poked around the website a little bit and it

972
00:55:06,360 --> 00:55:10,600
is extremely easy to use. I mean, it's, it's pretty clear on where to go if you need help or

973
00:55:10,600 --> 00:55:15,160
what you should be looking at. So thank you again, Ty, and thank you to everybody for listening today.

974
00:55:15,160 --> 00:55:21,800
Uh, the typical YouTuber plug, please like and send and share and subscribe to the podcast.

975
00:55:21,800 --> 00:55:26,040
Any way to help us, uh, push out this message. If you want to start a podcast or you know somebody

976
00:55:26,040 --> 00:55:32,040
else that wants to start a podcast, send them Ty's way, uh, so that we can kind of all kind of get into

977
00:55:32,040 --> 00:55:39,000
the collaborative, uh, so that we can all get into the collaborative creator space. And as always,

978
00:55:39,000 --> 00:55:43,560
remember that the NeverPeak community is free until we hit 50 members. So go ahead and hit the

979
00:55:43,560 --> 00:55:49,880
link in the description. And as always remember to never settle, never quit and never peek.

980
00:55:49,880 --> 00:55:57,880
I'll see you guys next week.