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Good morning, good afternoon, and good evening, everybody,

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and welcome to today's episode

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of the Never Peak Project Podcast.

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I'm your host, Coach Ranger,

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and today's episode is one of my weekly updates

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in self-employment.

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It's my way of kind of documenting and exploring,

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navigating the world of self-employment.

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So thank you guys so much for joining me on this.

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My goal with this is to kind of be like a documentation

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and a reminder for myself of the journey

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that I've gone through over the last few months

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and the next, hopefully, rest of my life.

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And I just kind of want to take a page

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from Alex Hormozzi's book, where he kind of documents

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the lessons that he's learned over time.

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Just like he says, Warren, Buffett, and Musk,

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they are in that billionaire category,

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and he wishes that they had a resource to look back on.

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And I kind of hope that the lessons that I learned here,

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the things that, the themes that really come up consistently

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can be useful for you in your own journey

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of solopreneurship and running your own business.

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So thank you for your time and attention.

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I hope that the things that I share here

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are valuable for you.

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And if there's anything else that you want me

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to talk more about as you listen to these episodes,

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I am more than happy to do a little bit more research

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and create a legitimate resource for you on your journey.

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First thing I want to acknowledge is I know

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that everybody comes to this podcast

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for the fantastic video quality

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that the YouTube videos typically have,

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but I am having an issue with my continuity camera

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on my iPhone.

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What I typically do is I set up the Riverside platform

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to connect to my iPhone,

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and then I use my iPhone as the camera.

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Earlier today, I tried recording a special episode

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for a series I'm doing in March of the podcast,

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where I'm still debating whether or not

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I want to release all the episodes at once,

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or just kind of sprinkle them throughout the month.

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But the issue that I'm running into

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is that the camera keeps freezing,

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and it kicked me and my guest off of the podcast

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earlier today, which just made everything

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more difficult and annoying,

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and we ended up having to reschedule

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while I figure out what's going on.

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I hope that restarting my computer

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and getting rid of all the apps that were open would help,

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but I tried using my phone again,

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and the same issue happened.

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It froze and kicked me out of the studio,

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so I am now recording on just the base computer camera

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that's stuck on my Mac.

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It's not terrible, it's not great either,

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but it's just something that I need to figure out.

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So if anybody listening is a Riverside I.O. expert,

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I would super appreciate it.

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I am in a podcasting group with a gentleman named Caleb.

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He did a little bit of a mastermind

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that I was in the last few weeks,

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so I might actually reach out to them

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and see if they know of anything

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or how to kind of troubleshoot that.

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But the few things I wanna talk about today

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are canceled workshops, leadership roles in extracurriculars,

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something that I noticed in podcast analytics,

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using AI to cut down on time,

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and then an issue I'm running into

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with one of my New Year's resolutions.

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So the very first one is I had a few really big ideas

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going into the year.

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One of them was doing a workshop series

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called Walking Toward Success

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with one of my good friends Stephanie Alston,

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who owns Santoshia Yoga Collective in Loomis, California.

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If you remember from my walk across America,

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she was my yoga instructor.

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I would message her every once in a while,

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hey, my thigh hurts, what do I do?

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My joint hurts, what's a good stretch for this?

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How do I reset and reconnect?

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I'm feeling very sluggish.

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And she would help me with a lot of the body issues

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that I was having.

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And her and I went through

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the Transformative Coaching Essentials cohort

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together in 2023.

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So we're pretty close.

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We've worked together pretty consistently.

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We were planning on doing a workshop series together

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for the first few months of 2025

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called Walking Toward Success,

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where I was going to be talking about lessons

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for my walk across the country.

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The first month was gonna be, you know,

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mindset around your why,

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how to set a mission statement, a vision,

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how to set clear, actionable goals.

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The second month was going to be a lot of parts work

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and really diving into the sabotaging voice

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and how to come up with or get past the mindset shifts

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and stories that you're creating for yourself

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that are preventing you from getting where you wanna go.

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And then the other few months were about, you know,

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accountability, how to set that up for yourself,

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how to take extreme accountability

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for the goals in your life,

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and how to break down goals from these big, large, crazy

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adventures that you have to go on

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in order to become the person you need to be

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to achieve them and how to break it down

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into the manageable steps.

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That was a lot of talking about what the content was,

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but the idea was that it was this whole series

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about mindset towards creating the life

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that you wanna live,

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but it was supposed to start tomorrow

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and I should actually be in Sacramento right now

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at my friend's place crashing there for the night,

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but we ended up canceling the entire series.

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Now we canceled the entire series because nobody signed up.

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Nobody was interested.

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And there's a few different reasons that her and I discussed

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as to why this was happening.

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And I think they're all super valid.

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One of the main ones was that she is enrolling

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for some higher level workshops and courses herself.

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She is the owner of the yoga studio.

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She's been doing this for years

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and she's actually doing a yoga teacher training herself.

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She's also doing some other smaller certifications

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and I think continuing education units

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for yoga instructors.

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So I think that a lot of her audience

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that when we were sharing this information

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and doing these weekly live streams on Instagram,

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they weren't really hitting anybody

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because these people that are in her audience

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have pretty much already gone through that mindset work.

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They know how to set goals.

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They know how to kind of get past these roadblocks.

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Do they know what coaching is in general?

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I mean, that was one of the main reasons

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that her and her studio wanted to do something like this

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was to introduce people to coaching.

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It's like, I don't know that they actually know

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what coaching is or have experience in that regard,

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but I think it was just kind of falling on deaf ears

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in her community.

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And the thing that I noticed with my community

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is that I have a lot of people all across the country

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that are on my mailing list and in my Facebook page

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and in my sphere of influence still.

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So saying that we were doing a workshop series in California

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on these specific days at these specific times

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didn't really help them.

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We did introduce a Zoom version of the workshops eventually,

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but I think it was a little bit too late

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and not many people were seeing the emails.

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I noticed that those ones, whenever I do an ad

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in my newsletter and it gets nowhere nearly the interaction

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that I would like for it to,

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as opposed to just the weekly trail markers

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or walk across America stories that I do.

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So I think that my community is very much still primed

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for walk content.

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So I would really love to find a way to still connect

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that very clearly with the coaching practice,

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which I think it's so clear.

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I know that a lot of people that see myself consistently

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associate those two together,

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but I definitely think that there's still some areas

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for improvement.

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So like I was saying, that first thing is that

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it was falling on deaf ears.

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Her community is more higher level than this

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and my community is a little bit more spread out

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and not super primed to that idea in general.

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The other thing was I think really just the messaging

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of the workshop series itself.

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It wasn't specific who the avatar was.

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Who are we actually doing this for?

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What I realized when one of our last calls

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when we were kind of like,

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I don't know, I called it just like our debriefing,

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like complaining to each other calls.

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It was just like, you know, it's just not,

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I feel like we're not talking to anybody.

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I feel like we're not getting the point across

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to the people that we need to get it across to.

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Like there's not a specific avatar or person.

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And that really got me thinking like,

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if we should be talking specifically to,

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not just people that are interested in your yoga studio,

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but people that are this profession or this thing.

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And it kind of got us thinking that

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we should make this specifically for solopreneurs

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in the health and wellness space,

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even more specifically solopreneurs in the yoga

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and wealth, health and fitness space.

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So I think that's what we're going to do.

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We're going to take all of this.

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And I guess what I want to acknowledge first is

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neither one of us took this failure,

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which I'm going to call,

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I'm going to put it in that category of failure.

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No one signed up.

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We didn't make anything from it.

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We spent so much time and money on this.

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Honestly, more time than we did money on anything,

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but we spent a lot of our time and effort on this

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when we could have been doing other stuff

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and it didn't really pan out.

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So I am going to put it in that failure camp category,

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but I'm not going to put myself in that category.

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And I'm not going to let her put herself in that category

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just because this project failed

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doesn't mean that we ourselves are failures.

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I want to make that very clear.

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What I do want to acknowledge is that in failure,

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there is opportunity.

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So what we're going to do is take all the content

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we've already made.

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I mean, we've already been doing it

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and really just repurposing and repackaging it

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for the spring for yoga and health and wellness solopreneurs

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and kind of maybe changing the structure of the workshops

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to be a little bit shorter.

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Right now we were doing three hour long workshops

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for four months, once a month for four months.

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So that was still 12 hours that people would need

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to commit to to do the entire four workshops.

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So I think that might've been a portion of it.

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Like we didn't really get specific feedback.

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So if you are listening right now actually

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and you would be willing to give me the gift

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of feedback on that,

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if you heard about these workshops series

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and you didn't sign up,

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I would personally love to know why.

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Whether it is the distance, the geography, the content,

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it was confusing.

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I would personally love to know that.

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If I can make an ask for this episode,

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I think I'm going to keep it to that.

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So just let me know.

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I'm just kind of rambling about this now.

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But the point is we're taking all that information

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and we're repackaging it more

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so that we can hit our target audience more specifically.

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And I know that's something that Alex Hermosing

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and all these other marketers kind of talk about

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is know your audience, know who you're talking to.

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We thought we did,

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but until we were kind of slapped in the face with that,

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it didn't really stick.

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So that's where we're at with that.

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This kind of reminds me of at the very beginning

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of me starting my business,

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I was talking to this lady who worked

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for this youth nonprofit.

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It was like a keep the youth off of drugs

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and give them something to do organization.

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And she had actually asked me

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to do a personal finance workshop series there

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for a few months.

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And I was like, yes, I would love to do that.

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That'd be fantastic.

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That's a great opportunity.

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And the, I don't know, two or three weeks

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before I was supposed to start,

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she messaged me and said that the nonprofit

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was acquired by another business or another entity,

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that she was no longer working there

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and the entire thing was canceled.

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So it's like, these things kind of just keep happening

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that I have these workshops series set up

283
00:11:47,340 --> 00:11:49,460
and then something either out of my control

284
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or in my control, I guess,

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in this most recent case happens that canceled it.

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So, I don't know, I was thinking of that

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00:11:56,260 --> 00:11:58,900
as I was making the notes for this episode.

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And I just wanted to like mention that,

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but I can probably talk about that more in other times.

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The other thing that happened this week,

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or I guess a few weeks ago that kicked in this week

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is that I was elected the chair

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of my business referral network club

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00:12:14,260 --> 00:12:17,320
through the Chamber of Commerce in San Mateo.

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So it's not the B&I group that I'm a part of,

296
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it's like a smaller group in the Chamber of Commerce

297
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that meets weekly and we talk about our business

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and get to know each other.

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It's just like a smaller networking group,

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but I was elected chair of that in the December of last year.

301
00:12:32,660 --> 00:12:36,760
So I think it was two weeks before Christmas or so,

302
00:12:36,760 --> 00:12:38,260
but we had our first meeting this last week,

303
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it was on Zoom and it was great.

304
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I mean, I really enjoyed it.

305
00:12:42,580 --> 00:12:43,980
I had a good time.

306
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I really wanted to focus on in this first meeting

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00:12:45,860 --> 00:12:48,780
our purpose and reason for being there.

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I wanted to be very clear starting off,

309
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like why are we meeting every week?

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Why are we spending this hour?

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Why are we encouraging each other

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to meet up with one another throughout the month?

313
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Why, right?

314
00:13:03,280 --> 00:13:06,200
And I think that when I brought that up,

315
00:13:06,200 --> 00:13:07,580
people were kind of saying like,

316
00:13:07,580 --> 00:13:10,540
well, you know, it's like supporting one another

317
00:13:10,540 --> 00:13:11,740
and community and this and that,

318
00:13:11,740 --> 00:13:14,820
which is all part of it, like it's true, right?

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And one of the guys in the group eventually said,

320
00:13:18,540 --> 00:13:20,580
you know, like, I love you guys, I love being here,

321
00:13:20,580 --> 00:13:22,540
but I'm here because this is marketing.

322
00:13:22,540 --> 00:13:23,900
Like this is part of my business.

323
00:13:23,900 --> 00:13:25,980
Like I'm here to make money.

324
00:13:25,980 --> 00:13:28,580
And I was really glad that he had said that

325
00:13:28,580 --> 00:13:31,280
and was pretty like brought a lot of candor to the meeting

326
00:13:31,280 --> 00:13:32,580
because I mean, that's true, right?

327
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Like that's why we are there.

328
00:13:33,620 --> 00:13:35,700
That's why we are spending this time.

329
00:13:35,700 --> 00:13:37,620
And it really made me remember that

330
00:13:37,620 --> 00:13:42,620
to have a reason as to why you're doing anything,

331
00:13:42,620 --> 00:13:45,300
whether it's for your business or outside of it,

332
00:13:45,300 --> 00:13:47,300
because everything has a cost,

333
00:13:47,300 --> 00:13:50,900
whether it is the time value, the value of your money,

334
00:13:50,900 --> 00:13:53,340
the value of gas, like all these different things

335
00:13:53,340 --> 00:13:58,340
add up towards some kind of cost for your business.

336
00:13:58,860 --> 00:14:01,860
So I think being very clear on the reason and purpose

337
00:14:01,860 --> 00:14:04,220
for everything that you do is important.

338
00:14:04,220 --> 00:14:07,340
But I was able to come up with a mission statement

339
00:14:07,340 --> 00:14:11,140
based off of the conversation that we had, some goals,

340
00:14:11,140 --> 00:14:12,620
and I'm going to share that with everybody

341
00:14:12,620 --> 00:14:13,780
at the next meeting.

342
00:14:13,780 --> 00:14:16,220
So I thought that was really great.

343
00:14:16,220 --> 00:14:19,740
I asked him for initial agreements that I wanted to set

344
00:14:19,740 --> 00:14:20,940
at the very beginning.

345
00:14:20,940 --> 00:14:22,100
And one of the very first ones

346
00:14:22,100 --> 00:14:24,900
was that we start immediately on time.

347
00:14:24,900 --> 00:14:26,420
No, let's wait a minute or two.

348
00:14:26,420 --> 00:14:27,260
No, let's whatever.

349
00:14:27,260 --> 00:14:30,700
It's like, no, we start at 7.30, we start at 7.30.

350
00:14:30,700 --> 00:14:34,020
And that was one of them, laser speak.

351
00:14:34,020 --> 00:14:37,420
So when it is your turn to talk, get to the point,

352
00:14:37,420 --> 00:14:38,460
get to the bottom line.

353
00:14:38,460 --> 00:14:41,340
Let's not waste time adding a lot of dribble to it.

354
00:14:41,340 --> 00:14:43,620
I mean, for me, that's where one-to-ones come in,

355
00:14:43,620 --> 00:14:44,820
is that you can get more personal.

356
00:14:44,820 --> 00:14:46,540
You can learn a lot more about each other.

357
00:14:46,540 --> 00:14:49,060
But during the meeting, we only have a set amount of time.

358
00:14:49,060 --> 00:14:53,580
Let's get in, get out, and not screw around, right?

359
00:14:53,580 --> 00:14:58,580
So those were very basic agreements.

360
00:14:59,660 --> 00:15:04,020
But I think that there are like the, how do you say?

361
00:15:04,020 --> 00:15:07,060
The baseline, base level agreements

362
00:15:07,060 --> 00:15:08,980
that need to be said out loud

363
00:15:08,980 --> 00:15:11,900
so that everybody is on the same page.

364
00:15:11,900 --> 00:15:13,780
I'm really big on having that clear communication

365
00:15:13,780 --> 00:15:15,980
and being very certain about what is going on,

366
00:15:15,980 --> 00:15:18,980
what are the expectations for the group and for ourselves,

367
00:15:18,980 --> 00:15:20,780
and how we all kind of play into that.

368
00:15:20,780 --> 00:15:21,740
So that's what I would encourage

369
00:15:21,740 --> 00:15:22,780
if you're listening to this right now

370
00:15:22,780 --> 00:15:25,820
and you are a part of an extracurricular group

371
00:15:25,820 --> 00:15:27,500
and you are in a leadership role,

372
00:15:27,500 --> 00:15:30,060
is to set clear agreements with one another,

373
00:15:30,060 --> 00:15:31,820
because that's just going to really set the tone

374
00:15:31,820 --> 00:15:33,420
for the meeting so that you're all very clear

375
00:15:33,420 --> 00:15:35,500
and concise on why you are there.

376
00:15:35,500 --> 00:15:37,540
And if the conversation starts drifting

377
00:15:37,540 --> 00:15:41,060
out of those boundaries, you can kind of feel empowered

378
00:15:41,060 --> 00:15:42,900
to say, hey, like, I think we're kind of falling

379
00:15:42,900 --> 00:15:44,420
off the road here, can we get back on

380
00:15:44,420 --> 00:15:47,660
before we fall down the cliff of tangents

381
00:15:47,660 --> 00:15:49,380
and side conversations?

382
00:15:49,380 --> 00:15:52,460
That's really what I would suggest there.

383
00:15:53,820 --> 00:15:56,380
Something cute that I noticed, I noticed this a while ago,

384
00:15:56,380 --> 00:16:01,380
but the third most downloaded, so on rss.com

385
00:16:01,620 --> 00:16:04,700
where my podcast is hosted, they show the analytics

386
00:16:04,700 --> 00:16:07,460
for where your listeners come from.

387
00:16:07,460 --> 00:16:10,700
And you know, like the ones that pop up make sense, right?

388
00:16:10,700 --> 00:16:14,620
It's like Sacramento, San Francisco area,

389
00:16:14,620 --> 00:16:16,820
San Mateo, Redwood City, like where my friends,

390
00:16:16,820 --> 00:16:18,300
family are, Modesto.

391
00:16:19,980 --> 00:16:23,500
But the third most downloaded location

392
00:16:23,500 --> 00:16:27,860
is actually a place called Helsinki, Finland.

393
00:16:27,860 --> 00:16:29,820
So I thought that was cool.

394
00:16:30,820 --> 00:16:33,660
Thank you, whoever is in Helsinki, Finland,

395
00:16:33,660 --> 00:16:35,500
for listening.

396
00:16:35,500 --> 00:16:39,060
I know that I haven't walked across Finland yet.

397
00:16:40,340 --> 00:16:42,100
No, I don't really plan on walking across Finland.

398
00:16:42,100 --> 00:16:43,180
I do wanna visit Finland.

399
00:16:43,180 --> 00:16:44,460
I feel like that would be one of those places

400
00:16:44,460 --> 00:16:46,660
that would be really beautiful.

401
00:16:46,660 --> 00:16:49,180
But if you're listening and you hear this,

402
00:16:50,100 --> 00:16:51,060
send me a message.

403
00:16:51,060 --> 00:16:54,020
I'd love to say thank you personally.

404
00:16:54,020 --> 00:16:55,860
I just think that's cool that it shows you

405
00:16:55,860 --> 00:16:57,660
those kinds of analytics and you can really see

406
00:16:57,660 --> 00:17:00,380
what's going on all over your podcast.

407
00:17:00,380 --> 00:17:02,300
And when it comes to the podcast content,

408
00:17:02,300 --> 00:17:03,820
I think what I'm gonna be doing

409
00:17:03,820 --> 00:17:08,180
is I've been slowly putting filters on the content

410
00:17:08,180 --> 00:17:10,180
about what I really wanna focus on.

411
00:17:11,580 --> 00:17:13,580
When I was doing my Walk Across America,

412
00:17:13,580 --> 00:17:14,980
one of my big regrets, honestly,

413
00:17:14,980 --> 00:17:17,460
I wanna make a regret video about the walk.

414
00:17:17,460 --> 00:17:18,780
Because now that I'm out of it

415
00:17:18,780 --> 00:17:20,380
and I can see the things that I did wrong,

416
00:17:20,380 --> 00:17:22,260
the things that I would do different,

417
00:17:22,260 --> 00:17:24,180
I feel like there's quite a few of them.

418
00:17:24,180 --> 00:17:26,180
And one of them is that I didn't just call it

419
00:17:26,180 --> 00:17:28,700
Rangers Walk Across America podcast.

420
00:17:28,700 --> 00:17:30,900
I feel like that's a little bit of a missed opportunity

421
00:17:30,900 --> 00:17:33,420
to get more downloads and more exposure

422
00:17:33,420 --> 00:17:34,860
because I think it's a little bit confusing

423
00:17:34,860 --> 00:17:36,300
that I was using my business name,

424
00:17:36,300 --> 00:17:39,580
but I wanted it to be marketing for the business,

425
00:17:39,580 --> 00:17:41,220
I wanted it to be all these things.

426
00:17:42,100 --> 00:17:43,140
I didn't really pan out,

427
00:17:43,140 --> 00:17:44,740
and I kinda just wish I doubled down on that.

428
00:17:44,740 --> 00:17:49,740
Anyway, what I wish I had done,

429
00:17:51,700 --> 00:17:53,900
not what I wish, I already told you what I wish I had done.

430
00:17:53,900 --> 00:17:56,820
What I'm doing now is putting filters over the content.

431
00:17:56,820 --> 00:17:59,220
So now I've put over the business filter

432
00:17:59,220 --> 00:18:02,020
and the Ranger focus filter.

433
00:18:02,020 --> 00:18:04,300
During my walk, all of them were guest episodes

434
00:18:04,300 --> 00:18:05,900
except one or two.

435
00:18:05,900 --> 00:18:08,860
Now, I mean, I've only had three guest episodes

436
00:18:08,860 --> 00:18:12,340
and I have three that are lined up to be dropped

437
00:18:12,340 --> 00:18:14,340
in the next month and a half or so.

438
00:18:14,340 --> 00:18:17,180
But what I'm gonna be doing now is focusing a lot more

439
00:18:17,180 --> 00:18:21,620
on solopreneurs and small nonprofit leaders

440
00:18:21,620 --> 00:18:23,220
and really helping people in that,

441
00:18:23,220 --> 00:18:26,180
like making content for that specific event

442
00:18:26,180 --> 00:18:29,220
for that category of people.

443
00:18:29,220 --> 00:18:32,620
I mean, that's the category of people that I'm in.

444
00:18:32,620 --> 00:18:34,100
I mean, I'm part of a non-prompt,

445
00:18:34,100 --> 00:18:35,860
like the Lions Club that I just joined,

446
00:18:35,860 --> 00:18:38,500
like they do fundraising, they do outreach.

447
00:18:38,500 --> 00:18:41,500
My personal business, I do everything myself.

448
00:18:41,500 --> 00:18:43,940
I don't have an editor for my podcast anymore.

449
00:18:43,940 --> 00:18:45,420
So all of it is me generated.

450
00:18:45,420 --> 00:18:49,340
And I feel like since that I'm very much in that same realm,

451
00:18:49,340 --> 00:18:51,980
it would be a lot more beneficial for me to make content

452
00:18:51,980 --> 00:18:54,100
for my own learning, my own individual sake,

453
00:18:54,100 --> 00:18:57,380
but also for those that are listeners.

454
00:18:57,380 --> 00:18:59,420
I do still think that if you are not in that category,

455
00:18:59,420 --> 00:19:00,340
there are definitely still things

456
00:19:00,340 --> 00:19:01,260
that you can get out of it.

457
00:19:01,260 --> 00:19:03,420
I think there's plenty of great lessons

458
00:19:03,420 --> 00:19:08,420
for folks to grab onto and share.

459
00:19:08,620 --> 00:19:10,900
But I think that that is the lens

460
00:19:10,900 --> 00:19:14,340
that I'm gonna slightly kind of put over the content

461
00:19:15,500 --> 00:19:18,340
just to get better reach and we have an easier time

462
00:19:18,340 --> 00:19:21,060
explaining what the podcast is about.

463
00:19:21,060 --> 00:19:23,060
I mean, the podcast is still always gonna be

464
00:19:23,060 --> 00:19:24,540
about continuous improvement

465
00:19:24,540 --> 00:19:27,060
and getting a little bit better every single day,

466
00:19:27,060 --> 00:19:29,140
really just focusing on that never peak mentality

467
00:19:29,140 --> 00:19:31,380
that the best is yet to come.

468
00:19:31,380 --> 00:19:33,420
So that is still the main focus,

469
00:19:33,420 --> 00:19:37,340
but I think making the mindset episodes more focused

470
00:19:37,340 --> 00:19:39,580
around that would be helpful,

471
00:19:39,580 --> 00:19:41,980
especially as I chop up the content

472
00:19:41,980 --> 00:19:45,380
and put it on socials or create carousels.

473
00:19:45,380 --> 00:19:46,940
So if you're listening and you're not following me

474
00:19:46,940 --> 00:19:50,020
on Instagram, I try to cut up the content

475
00:19:50,020 --> 00:19:52,300
and put it into different formats there,

476
00:19:52,300 --> 00:19:54,420
like carousels or still images.

477
00:19:54,420 --> 00:19:57,420
So let me know on that.

478
00:19:57,420 --> 00:19:59,260
That kind of bleeds into one of the next topics

479
00:19:59,260 --> 00:20:01,700
is using AI to cut down on time.

480
00:20:02,980 --> 00:20:05,700
If you're a business owner and you're not using AI

481
00:20:05,700 --> 00:20:08,620
to save yourself a little bit of sanity and grace,

482
00:20:08,620 --> 00:20:11,700
you are missing out on a huge opportunity.

483
00:20:11,700 --> 00:20:12,620
One of the biggest things,

484
00:20:12,620 --> 00:20:15,020
the easiest way that I can say that I use AI

485
00:20:15,020 --> 00:20:19,820
to cut down on time is just the $20 a month chat GPT.

486
00:20:19,820 --> 00:20:23,860
With these episodes, all I do is I take the transcript,

487
00:20:23,860 --> 00:20:26,740
copy and paste it, put it into chat GPT,

488
00:20:26,740 --> 00:20:30,940
have it give me a rundown, like the show notes.

489
00:20:30,940 --> 00:20:32,060
I don't have to write the show notes.

490
00:20:32,060 --> 00:20:35,860
I just gotta do checks for consistency and details.

491
00:20:35,860 --> 00:20:39,580
I ask it for captions for social media

492
00:20:39,580 --> 00:20:43,140
when I'm promoting it, ask it for the copy

493
00:20:43,140 --> 00:20:47,020
when I'm sending out an email about the podcast.

494
00:20:47,020 --> 00:20:49,580
Then I say, hey, what are the top five lessons

495
00:20:49,580 --> 00:20:51,340
from this episode?

496
00:20:51,340 --> 00:20:53,540
It gives them to me line by line.

497
00:20:53,540 --> 00:20:55,580
Hey, can you put that in a format that would be good

498
00:20:55,580 --> 00:20:57,660
for a carousel for Instagram?

499
00:20:57,660 --> 00:20:58,500
And it gives me that.

500
00:20:58,500 --> 00:21:01,340
And then I can go to Insta, or for Canva,

501
00:21:01,340 --> 00:21:05,500
type in Instagram carousel and then just plug and play.

502
00:21:05,500 --> 00:21:06,980
And I tried doing that on my own.

503
00:21:06,980 --> 00:21:08,660
It took me a ton of time.

504
00:21:08,660 --> 00:21:09,500
And it was one of those things

505
00:21:09,500 --> 00:21:11,540
that I never felt like it was good enough.

506
00:21:11,540 --> 00:21:14,460
But when I have something that I can just edit

507
00:21:14,460 --> 00:21:16,300
and put in my voice a little bit better,

508
00:21:16,300 --> 00:21:18,060
it saves a ton of time.

509
00:21:18,060 --> 00:21:20,780
So right now, I mean, I'm recording this episode.

510
00:21:20,780 --> 00:21:22,860
I started recording right around 6.30 PM.

511
00:21:22,860 --> 00:21:24,540
Right now it's seven.

512
00:21:24,540 --> 00:21:27,060
My goal is to have this up by 8.00 PM.

513
00:21:27,060 --> 00:21:29,540
So from recording to publish,

514
00:21:29,540 --> 00:21:31,580
it's not gonna take that long.

515
00:21:31,580 --> 00:21:35,420
So if you're not using AI to cut down on some time,

516
00:21:35,420 --> 00:21:37,860
but you'd like to, please let me know.

517
00:21:37,860 --> 00:21:39,900
One of my good friends, Holly Resendez,

518
00:21:39,900 --> 00:21:44,900
she runs the Align 260 School Community that I'm a part of.

519
00:21:45,300 --> 00:21:46,540
Since I closed down my community,

520
00:21:46,540 --> 00:21:48,100
I'm gonna be talking about hers a little bit more

521
00:21:48,100 --> 00:21:49,820
because I really love what she's creating there

522
00:21:49,820 --> 00:21:52,580
with Ama and everybody else in the group.

523
00:21:53,580 --> 00:21:57,300
She has some great resources about AI

524
00:21:57,300 --> 00:22:00,060
and how to use ChatGBT to your benefit,

525
00:22:00,060 --> 00:22:03,660
how to create better prompts that will give you the,

526
00:22:03,660 --> 00:22:05,380
kind of like create the content

527
00:22:05,380 --> 00:22:06,740
that you want to actually create.

528
00:22:06,740 --> 00:22:09,080
So I'll link her group in there as well.

529
00:22:09,080 --> 00:22:11,020
And if you join, just let her know that I sent you

530
00:22:11,020 --> 00:22:13,240
so that she thinks that I'm cool.

531
00:22:13,240 --> 00:22:14,660
I would appreciate that.

532
00:22:14,660 --> 00:22:16,140
But there's some great content there.

533
00:22:16,140 --> 00:22:18,980
And I will still put my GPT that I made,

534
00:22:18,980 --> 00:22:21,440
Rangefinder, in the description as well.

535
00:22:21,440 --> 00:22:23,240
So there's gonna be a couple different resources

536
00:22:23,240 --> 00:22:25,200
in the description.

537
00:22:25,200 --> 00:22:27,620
But if you have the time and you wanna check out

538
00:22:27,620 --> 00:22:31,920
a school community, go to hers and I'll see you there.

539
00:22:33,940 --> 00:22:36,700
One of the things that we talked about actually

540
00:22:36,700 --> 00:22:39,420
in her mastermind that she does every week

541
00:22:39,420 --> 00:22:42,060
is one of the goals that I have for the year

542
00:22:42,060 --> 00:22:45,980
is to give away 100 free coaching calls.

543
00:22:45,980 --> 00:22:49,940
And I think they hate it.

544
00:22:49,940 --> 00:22:52,800
And by I think they hate that is,

545
00:22:54,100 --> 00:22:56,880
there were four or five of us on that call.

546
00:22:56,880 --> 00:22:58,900
And I think every single person said

547
00:22:58,900 --> 00:23:00,700
that I should stop saying that.

548
00:23:03,000 --> 00:23:06,020
And I was a little bit taken aback by that.

549
00:23:06,020 --> 00:23:07,860
Like, what do you, why?

550
00:23:07,860 --> 00:23:08,700
What's wrong with that?

551
00:23:08,700 --> 00:23:11,140
Like it's 100 like calls.

552
00:23:11,140 --> 00:23:13,140
Like my time doesn't affect your time.

553
00:23:13,140 --> 00:23:15,580
Why are you like, they weren't angry about it.

554
00:23:15,580 --> 00:23:18,140
I feel like I'm being a little bit dramatic on that.

555
00:23:19,020 --> 00:23:21,380
It just like took me back because I'm like,

556
00:23:21,380 --> 00:23:23,920
why shouldn't I try to get people interested in coaching

557
00:23:23,920 --> 00:23:25,700
and like get those better leads?

558
00:23:25,700 --> 00:23:29,500
Because my intention behind it is that they are more so

559
00:23:29,500 --> 00:23:33,920
introductory calls to get people in the door

560
00:23:33,920 --> 00:23:36,680
and then pitch the 12 weeks of coaching that I have

561
00:23:36,680 --> 00:23:40,800
and what I offer like empowerment coaching wise.

562
00:23:40,800 --> 00:23:44,140
But what they were saying is that when people see free,

563
00:23:44,140 --> 00:23:46,540
they think there's no value here.

564
00:23:46,540 --> 00:23:48,020
And I was a little bit confused.

565
00:23:48,020 --> 00:23:50,440
I'm like, I don't know how else to say it.

566
00:23:50,440 --> 00:23:53,300
Like it's that free introductory call.

567
00:23:53,300 --> 00:23:55,060
And I think when I said that out loud,

568
00:23:55,060 --> 00:23:55,980
I was like, wait a second,

569
00:23:55,980 --> 00:24:00,660
I should focus on it being introductory call, right?

570
00:24:02,220 --> 00:24:03,700
And maybe that's one of those goals

571
00:24:03,700 --> 00:24:06,660
that I don't necessarily say out loud to people,

572
00:24:06,660 --> 00:24:08,520
but I have internally.

573
00:24:08,520 --> 00:24:13,520
So I went to chat GPT, Mr. Good old chat.

574
00:24:13,520 --> 00:24:15,620
And I asked it, I just was like,

575
00:24:15,620 --> 00:24:17,900
hey, this is what I'm trying to do.

576
00:24:17,900 --> 00:24:19,980
Some people are saying it diminishes value.

577
00:24:19,980 --> 00:24:21,940
This is what I'm trying to do.

578
00:24:21,940 --> 00:24:23,700
I feel like it could bring people in.

579
00:24:23,700 --> 00:24:25,980
I have people in my pipeline that are actively interested

580
00:24:25,980 --> 00:24:28,780
in coaching because of these free calls.

581
00:24:29,900 --> 00:24:34,240
But the posts that I'm making don't,

582
00:24:34,240 --> 00:24:36,160
like I'm working on my messaging every week

583
00:24:36,160 --> 00:24:40,120
at these networking events that I'm doing on my posts,

584
00:24:40,120 --> 00:24:41,320
in the podcast.

585
00:24:41,320 --> 00:24:45,200
But I feel like people still don't really get it

586
00:24:45,200 --> 00:24:47,360
until they try it out.

587
00:24:47,360 --> 00:24:52,360
So what chat GPT suggested was that it makes sense

588
00:24:53,120 --> 00:24:55,760
because of community exposure, lead generation,

589
00:24:55,760 --> 00:24:57,600
and then practice that I get,

590
00:24:57,600 --> 00:25:00,140
and then testimonials from people that,

591
00:25:01,500 --> 00:25:02,880
it's kind of like if they don't sign up,

592
00:25:02,880 --> 00:25:05,480
then I can still ask for a testimonial.

593
00:25:05,480 --> 00:25:08,640
But what it was, was that there's a perceived value

594
00:25:08,640 --> 00:25:12,560
that free coaching could make people undervalue my expertise,

595
00:25:12,560 --> 00:25:15,240
especially if it's not positioned correctly,

596
00:25:15,240 --> 00:25:18,000
and that there is a time drain

597
00:25:18,000 --> 00:25:20,040
that I could spend a significant time coaching people

598
00:25:20,040 --> 00:25:22,520
who never actually convert, which is true.

599
00:25:22,520 --> 00:25:24,340
There is that risk.

600
00:25:24,340 --> 00:25:26,440
The way that I saw it was that if they don't convert,

601
00:25:26,440 --> 00:25:27,660
then I still got practice.

602
00:25:27,660 --> 00:25:31,680
I still got a better idea of who I am as a coach.

603
00:25:31,680 --> 00:25:33,000
I'm still getting my name out there.

604
00:25:33,000 --> 00:25:34,680
I'm still getting people,

605
00:25:34,680 --> 00:25:37,280
I can't physically put my product in people's hands,

606
00:25:37,280 --> 00:25:40,320
like a smoothie from Burger King,

607
00:25:40,320 --> 00:25:44,520
but I can still get in people's minds and show them like,

608
00:25:44,520 --> 00:25:46,220
hey, this is what coaching is like.

609
00:25:47,320 --> 00:25:48,720
This is what you get, right?

610
00:25:50,080 --> 00:25:53,040
But they were saying that it's the framing.

611
00:25:53,040 --> 00:25:55,600
So it gave me some ideas on what it was.

612
00:25:55,600 --> 00:25:58,600
And one of the suggestions that I like,

613
00:25:58,600 --> 00:26:01,200
which makes way more sense,

614
00:26:01,200 --> 00:26:06,200
is that rebrand the free session as a discovery call

615
00:26:06,200 --> 00:26:10,000
or a breakthrough strategy session.

616
00:26:10,000 --> 00:26:14,080
So it's like during this 30 to 45 minute strategy session,

617
00:26:14,080 --> 00:26:15,960
we'll identify one key roadblock

618
00:26:15,960 --> 00:26:19,160
and create an actionable next step for your growth.

619
00:26:19,160 --> 00:26:23,360
And I was like, oh, that makes way more sense.

620
00:26:23,360 --> 00:26:28,360
And I'm gonna mention that in Holly's group here pretty soon,

621
00:26:28,880 --> 00:26:31,520
that I probably rebranded this something like that,

622
00:26:31,520 --> 00:26:33,440
because I do feel like right now where I'm at

623
00:26:33,440 --> 00:26:35,600
with my business, like I don't have very many clients,

624
00:26:35,600 --> 00:26:37,840
like being honest,

625
00:26:39,400 --> 00:26:41,080
but I have quite a few people in my audience

626
00:26:41,080 --> 00:26:42,360
that are interested in like people

627
00:26:42,360 --> 00:26:44,480
that are kind of like on the fence.

628
00:26:44,480 --> 00:26:46,440
So I wanted to be that as a way of like,

629
00:26:46,440 --> 00:26:48,960
hey, like there's a way that you can still try it

630
00:26:48,960 --> 00:26:50,880
and see if it works for you.

631
00:26:50,880 --> 00:26:52,800
Like it's like Jack and Karen,

632
00:26:52,800 --> 00:26:54,600
my friends at San Diego Pepper Company,

633
00:26:54,600 --> 00:26:58,060
like they give free samples, like try it before you buy.

634
00:26:58,920 --> 00:27:00,120
Right, we know it's good.

635
00:27:00,120 --> 00:27:01,360
We know that the product works.

636
00:27:01,360 --> 00:27:03,600
Like my services help people.

637
00:27:03,600 --> 00:27:05,360
I mean, I have, after today,

638
00:27:05,360 --> 00:27:08,360
I'm gonna have 20 Google reviews, five stars.

639
00:27:08,360 --> 00:27:10,760
So it's like I've worked with plenty of people

640
00:27:10,760 --> 00:27:13,540
enough that they know that what I offering is good.

641
00:27:14,680 --> 00:27:16,600
There's now, now it's just like getting to the point

642
00:27:16,600 --> 00:27:20,340
that I've done that, it's that more better new.

643
00:27:20,340 --> 00:27:22,600
Like right now I'm doing more calls, more learning,

644
00:27:22,600 --> 00:27:24,140
more working with people.

645
00:27:24,140 --> 00:27:27,240
And now it's really for refining and making it better,

646
00:27:27,240 --> 00:27:29,440
making that system better so that it can convert more

647
00:27:29,440 --> 00:27:32,340
into paying customers.

648
00:27:32,340 --> 00:27:37,340
So that is really all I have for today.

649
00:27:39,740 --> 00:27:42,900
Thank you for listening.

650
00:27:42,900 --> 00:27:46,820
And if you wanna take me up on that discovery call,

651
00:27:46,820 --> 00:27:48,160
let me know.

652
00:27:48,160 --> 00:27:50,800
But again, I would really just love feedback

653
00:27:50,800 --> 00:27:52,780
on the workshop series.

654
00:27:52,780 --> 00:27:54,380
If you knew about it, if you heard about it,

655
00:27:54,380 --> 00:27:57,500
but didn't sign up, please let me know why.

656
00:27:57,500 --> 00:27:59,180
I would super appreciate that.

657
00:28:00,180 --> 00:28:02,220
If you just put in like the subject line,

658
00:28:02,220 --> 00:28:05,660
SemitwoRanger at withinrangecoaching.com,

659
00:28:05,660 --> 00:28:09,500
just put why I didn't sign up for your course.

660
00:28:09,500 --> 00:28:10,900
It might kind of sting.

661
00:28:10,900 --> 00:28:13,580
Please don't be mean about it, I guess.

662
00:28:13,580 --> 00:28:16,920
But also like be honest, like why you didn't.

663
00:28:18,300 --> 00:28:19,460
I'm just curious.

664
00:28:19,460 --> 00:28:21,180
Maybe this is shooting myself in the foot

665
00:28:21,180 --> 00:28:23,740
by making you focus on the reason why you did it.

666
00:28:23,740 --> 00:28:28,740
But if you did, I would be more than happy to see

667
00:28:29,660 --> 00:28:32,180
if there's any other way that I can help you out quickly

668
00:28:32,180 --> 00:28:33,660
with your goals or anything.

669
00:28:33,660 --> 00:28:36,380
So it won't just be me reading it

670
00:28:36,380 --> 00:28:37,580
and not doing anything about it.

671
00:28:37,580 --> 00:28:38,580
I would love to see if there's a way

672
00:28:38,580 --> 00:28:43,180
that I can also still help you with what you want to create.

673
00:28:43,180 --> 00:28:46,140
But anyway, I've said enough, I think,

674
00:28:46,140 --> 00:28:49,020
for this beautiful Friday, January 10th.

675
00:28:49,940 --> 00:28:52,940
Thank you everybody for listening to today's episode.

676
00:28:52,940 --> 00:28:54,420
I really appreciate it.

677
00:28:54,420 --> 00:28:56,100
If you could just take a quick moment

678
00:28:56,100 --> 00:28:57,800
to give me a rating and review

679
00:28:57,800 --> 00:29:00,120
in whatever podcasting platform you're listening to this on,

680
00:29:00,120 --> 00:29:02,080
I would super appreciate it.

681
00:29:02,080 --> 00:29:03,280
Takes a few swipes of the thumb,

682
00:29:03,280 --> 00:29:04,660
but means the world to me

683
00:29:04,660 --> 00:29:07,220
and could help out another entrepreneur

684
00:29:07,220 --> 00:29:09,260
that needs it as well.

685
00:29:09,260 --> 00:29:11,380
As always everybody, thank you so much for listening.

686
00:29:11,380 --> 00:29:14,020
And remember that the best is yet to come

687
00:29:14,020 --> 00:29:16,540
as long as you're willing to make the decision

688
00:29:16,540 --> 00:29:20,200
to never settle, never quit, and never peak.

689
00:29:20,200 --> 00:29:39,200
I'll see you guys in the next one.

