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Good morning, good afternoon and good evening everybody.

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And welcome to today's episode of the Never Peak Project

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podcast.

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I'm your host, Coach Ranger.

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And in today's episode, we're going

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to be talking about networking events.

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I'm going to be talking a little bit about the things

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that have worked for me, the things that haven't worked

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for me, and just the lessons that I've

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learned over the last few months, years, whatever

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you want to call it, going to networking events,

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and how to really make the most out of them.

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So go ahead and sit back, relax, and enjoy

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as I go over some of my top tips for networking events.

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Now, the very first thing that I want to say that is to just

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show up.

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Being in spaces is more important than looking for them.

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One of my coach friends, Marcus, has said recently to me

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was, don't look for places.

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Be in places.

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I think that is something that is extremely valuable.

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I feel like more often than not, a lot of people

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can kind of get caught in the, you know,

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they're worried about showing up to these places.

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They might be concerned about how they might look.

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They might be concerned that they might not

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find the right people there, or they kind of come

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with all these excuses to kind of keep them on the couch.

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Right?

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And I think that really when it comes down

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to these networking events, there really isn't any detriment

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to just showing up.

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Worst case scenario, if you get there,

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and it's not what you thought it was,

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you could always leave.

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Right?

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But the best case is you make connections,

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you meet new people, you learn something,

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you can teach someone something, you can help someone.

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I don't think I've ever been to a networking event

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that I was able to just look back and say

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that that was a complete waste of time.

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There have been some networking events

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where I didn't leave with a single business card,

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where I didn't give out a single card.

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I didn't meet anyone, I didn't talk to anyone.

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I just sat in the corner all by my will

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and some kind of scared, right?

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And I feel like that's even just not even just

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networking events, but like parties and events, right?

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Like there's like, for some of us,

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there is that tendency to kind of just like,

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silk off to the side and be paralyzed

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by those stories that we tell ourselves.

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But I would really say that at the end of the day,

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the only way that you're gonna be able to get out

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of that shell, you're gonna be able to get out there,

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shake some hands, talk to some people,

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is to show up in the first place.

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You have to get your reps in.

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Something that I like to say is you can read

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every single book you want about growing tomatoes.

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You could, I don't know, study it for years in college,

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you could write the book on it,

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but you won't really know how to do it

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until you actually get out into the field,

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get out into your garden, get your hands dirty,

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and actually grow the tomato.

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This is about produce and this is not about produce.

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Really the only way to get out of your comfort zone

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is to physically get out of it.

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So that would probably be tip number one,

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is to just get out of your comfort zone

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and show up to these events.

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Put yourself in the spaces where you are forced to grow,

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where you're forced to learn.

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So if step number one is to just show up and be present,

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I would say that step number two

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is clearly defining the reason why you are there.

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Now, your why is going to be able to carry you

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and help you define and figure out exactly

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what decisions you're gonna make,

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what people you're gonna try to meet,

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how you're gonna interact in these social situations.

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And I feel like typically when it comes to having a why,

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that is gonna be what keeps you there

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even when conversations get awkward,

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even when you walk in a room

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and there is nobody there that you know,

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you just can't seem to hold a conversation.

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It's gonna be the thing that helps you kind of metaphorically

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pull yourself off of the ground,

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brush your shoulders off and keep trying.

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And really, I think that a lot of that,

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the thing that helps me especially,

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like my why for showing to these events

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is to meet new people and make new connections.

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Especially since I am new to the area,

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I moved from Modesto, I did my walk, came back,

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I moved to the Bay Area.

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That's several hundred miles away from all the people,

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all the connections that I made

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while I was actually in Modesto.

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Kind of starting over over here

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in the San Carlos, San Bruno area.

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Some of the other advice that I got

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at another networking event was don't be salesy.

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You're not at these events to make sales.

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You're at them to make connections.

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You're here to meet people, not necessarily make money.

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There is an aspect of that where everybody there

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does have that as the underlining factor.

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I'm not blind to that.

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I know that the overall for a business to be successful,

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you need to turn a profit, you need to make money.

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However, it can be kind of a turnoff to people

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if all you do is try to sell them something,

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if you're trying to pitch them your services.

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There is a difference between somebody asking you about it

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in the way of they're interested in learning more

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or they're interested in buying from you right now

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or they're just interested in learning about you

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as a person.

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And that kind of conversation I'll talk about a little bit more

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in just a second in tip number three.

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But when it comes to having a purpose and a reason

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that you're there, I would say that having something

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along the lines of I am here to meet new people,

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I'm here to make new connections

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and kind of adding a number to that, right?

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Like I'm here to meet 10 people

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and I'm looking for people in this specific industry,

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that people in this specific area

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and this is what I'm gonna be talking about today.

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I feel like I've gone to events

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and I kind of just do the shotgun approach

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where I just talk to anyone

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and I don't really know what I'm trying to focus on

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or what I'm trying to talk about.

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But at this last event that I went to in San Francisco,

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a big focus of what I was talking about

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was my one-to-one coaching and my workshops.

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So I knew that I was gonna be talking about that

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primarily with people.

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I wasn't gonna be focusing on my future goal of groups

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or the school community or this or that.

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All I was gonna be talking about is my one-to-one

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and workshops, that was it.

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And that's all I talked about

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and I feel like people were able to get a better idea

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of who I was and what I was offering them

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as a potential customer, as a potential partner

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and really just as somebody else that is in their network.

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So be clear on the reason that you're there,

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be clear on your purpose

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and kind of set up a little bit of a goal for yourself

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so that you can focus on achieving that mission

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and kind of walking in that why and purpose,

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defining who you're talking to, what you're talking about

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and the overarching reason or goal.

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And in terms of tip number three,

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I also got this advice at the Small Business Expo

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in San Francisco, but it's just like a general format

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for having conversations with folks.

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Once you start talking with people,

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you know, it's kind of hard to know exactly where to go.

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If you have a hard time breaking the ice,

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if you have a hard time interacting with folks,

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I have found this to be very useful

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and leads into more and more and more conversation.

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So it's present, past, future.

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When you're talking to someone, you know,

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you introduce yourself, ask them what they do.

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They'll usually tell you, you know,

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I work as a blank for X, Y, Z company,

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I started my company.

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You can ask them some questions about that

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and be genuinely curious, be present and curious

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in this conversation.

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I feel like that's a tip on its own,

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but when it comes to this,

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actually interact and have a conversation,

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give them your full attention,

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because they're gonna say some things

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that align with you or you might have questions on.

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Either you can relate or you can ask questions.

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There really is no going wrong here.

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And then the next step after they're done

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talking a little bit about what they're doing now

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in the present, take a step back

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and ask them about what they used to do,

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what got them into this.

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You know, it's, because usually you find some

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really fascinating stories there, or, you know,

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they started off, I don't know,

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as a otter scientist working on the Mississippi River,

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but now they have their own tech company

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in Silicon Valley, right?

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Like that's an insane story.

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Like how did that happen, right?

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So you talk about the present, what they're doing now,

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you take a step back and then you say,

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okay, so tie that into where you are now.

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Like what is your outlook for the future?

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What goals do you have on the horizon?

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What are you working towards now?

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And that really gives them that aspect

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of really talk about their business,

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talk about themselves, and for you to ask questions

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and be a part of that conversation.

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And hopefully, of course, they will ask you questions.

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This isn't just a way for you to only hear

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other people talk all night, but really,

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when it comes to having conversations with people,

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giving someone that space and being genuinely curious

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is something that I do truly feel is missing from society.

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A lot of people don't have someone

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that they can have these conversations with

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that don't ask below the surface level questions, right?

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So there's a general format, there's tip number three.

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Before moving to tip number four,

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another thing that I've been doing

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after the conversation has kind of run its course,

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after it's near the end, if you are at an event

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where there is an established community

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or people already know themselves,

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this is something that has been very, very useful.

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When you're done having that conversation with them,

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talk about their present, their past, their future,

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whatever else comes up in that,

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before you guys leave, say,

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hey, is there anybody else here that I should talk to?

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Be very upfront, like, hey, I'm kind of new,

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like I'm trying to learn who everybody is.

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Who else here should I talk to?

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And every time that I've used that,

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they go, oh, you should talk to insert random name.

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And then typically, they'll help you make that introduction.

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They'll be a little bit more aggressive

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in terms of kind of getting you in on the next conversation

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because inserting yourself into a group

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or when two or three people are talking

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can be a little bit intimidating.

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So having someone else there that knows the other person

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that can kind of break past that social cue

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is very helpful.

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And when I did that at the senior round table,

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I was able to bounce from person to person to person to person

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and that helped me maximize the amount of time

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I was able to actually be in front of someone and talk.

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And I thought that that was just so cool and valuable.

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So that would be tip number three.

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And I'm moving into tip number four.

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I would say that this is really about the followup.

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When it comes to following up with people after the event,

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what I would do is use that as an opportunity

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to get to know them even better.

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Now, you've probably had a 30 second to four, five,

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maybe 10, 15, whatever minute conversation,

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but it was around a whole bunch of other people.

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Things might have gotten lost in translation.

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Typically these events do have drinking and alcohol

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as a part of it.

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So who knows what really got passed

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and what got through during that conversation.

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So I would say that the next tip would be to follow up

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and set up a one to one meeting.

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This has been something that I've been doing

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at the last few events and it's been so great for my business.

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I have been able to meet new people.

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I've been invited to different organizations.

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I've been invited to different networking opportunities.

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And really this is something that has put me

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in front of even more people.

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So all I do after I go to a networking event,

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you can type in all the business cards into a Google Doc

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or an Excel file.

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You can upload the pictures of the business cards

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in the chat GBT and it can make a table for you.

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When I tried that last one, it didn't work quite well.

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So I think I need to kind of finagle with it

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and see what was going on.

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But follow up with every single person that you talk to.

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Just say, hey, it was great meeting you.

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And if you remember something from your conversation,

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I really enjoyed hearing about X, Y and Z.

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I'd love to hear even more.

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Here's my Calendly link.

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Let's set up a time to chat over Zoom for a little bit.

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I'd love to hear more about what you're doing

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and see if there's any ways that I can support you.

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Hit send and that's it.

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Now, I haven't had a lot of success in terms of response.

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I have had to follow up with people

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and typically after you follow up once or twice,

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then they schedule something.

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But off that first go around,

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you'll probably only set up a few meetings,

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which honestly, these 30 minute meetings,

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all of them for me have turned into at least an hour.

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So keep that in mind that sometimes the conversation

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just keeps going and you guys really do connect

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on a personal level.

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And for me, this is a great way to meet with someone

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one-on-one, it's less intimidating,

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it's a really nice way to get to know people more

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and you get to really build up that no-like-and-trust factor

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with them.

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Like I also trust people now.

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I know the professionals in the area, right?

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Again, really focus on them, focus on their business,

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see what they have to offer and find ways for you

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to support them and connect them with other people.

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I think that that is something that is really impactful

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in terms of these one-to-one meetings

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that you have with them.

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And really, that's all I got today.

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I hope that those four tips really kind of help you

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out in your business and your organization.

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Let me know what you guys think of them,

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let me know if anything doesn't make sense

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and be sure to check out the school community,

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Never Peak, the first steps.

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I'll be making a few posts in there

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about these different tips and really kind of cultivating

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a dialogue in the group.

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So be sure that you hit the link in the description.

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My community is just school.com forward slash never peak.

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Be sure to join, check out the community.

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I hope to see you guys there.

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And until next week, remember to never settle,

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never quit and never peak.

