Good morning, good afternoon, and good evening everybody, and welcome to today's episode of the
NeverPeak Project Podcast. My name is Coach Ranger, and today is another update in self-employment.
Just a little bit of what I've been going through this week and a few results that I wanted to share.
We'll be talking a little bit about networking and a little bit about Facebook and meta ads.
So in terms of networking, I have done a lot of events this week.
I'm not sure if I mentioned it in the last episode, but I went to the Small Business Expo
last Thursday, I believe, and I think overall it was very solid. I was able to meet a whole bunch
of people, got some good contacts, and something that I did that was a little bit unconventional
is I wore the backpack that I wore during my walk across the country. So I put on that little blue
backpack, I put the sign on the back, and I kind of used it as a, or used myself I guess, as a
walking billboard all day. So I just would walk around with it, people would come up and ask me
about it, and it was a really good conversation starter. So I thought that was a good little tactic
to use. Another thing that I did was I took pictures with every single workshop presenter,
and I took extremely detailed notes. And the reason for that is I took those posts, took those pictures,
I posted them on LinkedIn, and I wrote a write-up about their presentation. I wrote everything that
I could during the presentation on with pen and paper. I went home, transcribed it into Word,
made it look a little bit nicer, put it through ChatGPT to organize it, add clarity,
and then I took what ChatGPT gave me and I organized it again. It wasn't really quite getting
the order that I wanted the information in properly. And then I just took that and I posted it on
social media. And that was a tip that one of the presenters, I think Jerome Deese Jr., that was
something that he mentioned also. So I was kind of glad that that game plan that I had going into
the day was validated right away by a presenter. And the reason you do that is when the people that
you tag see it, I mean, how many people do write-ups or really post anything of value about an event
that they attended, especially when they were the headline or the main thing for that time frame.
So I did that and I got a whole bunch of, I think I got more interaction on those than most other
posts. Opening up my LinkedIn. Yeah, so even just looking at my LinkedIn really quick, the post I
did about Carlos Gill had 318 impressions and 10 likes, a few comments. One that I posted with
Stacey Harris from 13 Miles Consulting did eight interactions, 136 impressions. One that I did with
Anne Scotland about profit with purpose, social impact for business success. I tagged her, but it
didn't get as many interactions. And I think the pattern there is that she didn't respond to it.
But for the ones that the people did respond and they have the higher followings, it definitely
helped boost up my impressions. And I know that there were a few people that missed certain events
that couldn't attend workshops because they were at a different one or they were late or they were
at a networking event, you know. So I think that being able to post those also helps the people
that couldn't see the contents, not necessarily those that paid for the event or signed up for
it or RSVP'd. I mean, the event overall itself was free. I paid for a higher status ticket.
But I think that that was just a very easy way, one for me to take in the lessons even more.
I feel like when I go to these events and I kind of just sit there passively or I jot down a few
notes and I never returned to them or do anything with them, it doesn't really help me in my
learning. I think that by being a little bit selfish in that regard and actually sitting down
and writing it all out and being a little bit more altruistic with it and posting it for others to
see, I think that is a good strategy. I think it can kind of help me, you know, start building up
more relationships, start sharing more content and just kind of be seen as someone that
helps out and does the work. I also got to help out with another presenter in her workshop,
Linda Shively, who is a life coach in the area for women. And I know her through my Toastmasters
group. And the day of the event or the day the night before, I saw that she was going to be
presenting at the events. And when I saw her Toastmasters the next morning, I mentioned it
to her that I saw that she was going to be doing it. And she asked me to help her out.
And I was able to. She let me introduce her at the event. I helped her pass out flyers and her
workbooks and also collect a bunch of leads for coaching calls. And again, that was something else
that like with my workshops coming up the next two weeks, that's a little bit of the reason,
not the reason why I'm doing them, but that is a thing I'm going to be doing is releasing some
free coaching sessions specifically for these workshops. And I'm going to be doing a bunch of
workshops. I think I'm doing six or seven coaching calls over the next few days from the people that
are in this presentation. So I think that will be very good and useful in terms of, you know,
giving people a taste of what coaching is and then seeing about how that enrollment process from there
goes. So just a few things that were solidified and I guess honed in on what's the word.
Yeah, I guess validated a lot of ideas that were validated from this conference, which was great.
The next thing is just general networking. So I went to the San Mateo area Chamber of Commerce
Mixer at Verkada, which is a tech company in San Mateo. And I think overall it was a pretty
solid events. There was one point where they're having everybody that was new introduced themselves.
And I think I might have signed up just too recent to be included in that list for people to
introduce themselves in front of the group. So I was a little disappointed that I didn't get to,
I don't know, shout my name from the rooftop, but I was able to bring a case of Athletic Brewing Co.
beer for the raffle. So I got to meet the person that won the raffle and there was a gal from my
referral club there from the business referral network attached to the chamber. And she was able
to introduce me to a few people and help me kind of start and facilitate conversation. So I think
that's another good thing to work on is before you get into a room, try to know someone or
make a connection somehow. And I think that being in the BRN being in a smaller group is
a lot better for me personally, especially as I am getting into new areas, because it's a little
bit more intimate, it's more small group rather than huge room full of people that are already
that already know each other and already have their own relationships with one another,
which I've also noticed whenever I get into a conversation with a few other people that were
already established, I don't really get a sense that I'm not really getting that
a sense that they are uninterested or annoyed that I'm there. I think that everybody kind of
has that understanding that we are at a networking event to meet people to learn and whenever other
people kind of come into my group that I'm already talking into, like I feel like I'm pretty welcoming.
So I think that's a nice little thing to remember when I'm feeling a little anxious about
interject not interjecting, but inserting myself into conversations. Like that's the point of the
event is to meet people and interact. If everybody was nervous sitting in the corner eating their
hors d'oeuvres and free cocktail, then what's the point? Another thing that I've been doing is
running meta ads. So this is a new little, not necessarily a new thing for me. I've tried
running them before, but I'm actually getting some results, which is pretty exciting. I haven't got
any revenue from it yet, but I have gotten, I think at least three. Okay. I just got another one,
three or four sign-ons for my workshop that have filled out. Okay. Maybe. Yeah. Let's say about
three. I've gotten three responses to the Google form from Facebook ads for my power of purpose
and breaking through the noise workshop series. Again, just as a recap, I'm doing two workshops
over the next two weeks, the 21st and the 28th. The 21st is from three to four and the 28th is from
nine to 10. And one, the reason I'm doing these is because I want to start doing workshops about
the walk and the things that I've learned and kind of sharing that information with people in my
community, in my network, in my, my audience. Cause I do think that a lot of it is very valuable and
could help people. And on the enrollment side of it, I think that it is a good way for people to
kind of get a taste of what coaching is in a more like a less pressure kind of a way. Cause I feel
like if you're, if your first interaction with a coach or in coaching is a actual coaching call,
I feel like that can be a little bit intimidating. It is a lot at once. And I mean, that's kind of
how I was introduced into it was like very softly and like kind of if you're talking about a warm
to hot or cold, warm and hot lead, then I think that working from that kind of like cold to hot
where I'm ready to buy works for me a lot better personally. So for example, I met a coach when I
was working, he told me a little bit about life coaching, put me in contact with another coach
that had more similarities. And then after a few conversations with her, I ended up hiring her.
So that's kind of what I'm hoping is happening here to be honest on that part. Yeah. So the
strategy is get as many people into the workshops as I can give the best presentation that I
possibly can and then offer free coaching calls at the end so that people can get an actual taste
of the coaching itself. So that is the strategy. And right now, like I said, I'm at 23 responses
on the Google form. So 23 people have signed up. I kind of use it as a lead magnet as well to build
up my mailing list. And I think I've added 17 people. So about six, seven of them were already
in my, were already in my mailing list. And then on Facebook, I was running a few, let me see.
Let's go to Meta Business Suite. What I did was I made an event for each, like a Facebook event.
So for power of purpose and breaking through the noise. And I think I gave them both a $20 boost.
Let me see. I have another interesting thing in just a moment. Okay. So in terms of the Facebook
ads I had, okay. So for power of purpose, I threw 20 bucks at it and I think it had seven days.
Yeah. I created it on October 9th. So about 11, 12 days. So the power of purpose had 11 or 12 days
with $20 of a budget. And I was able to get 22 event responses from just that 20 bucks. So just
under a dollar per lead. And I have no idea how many of them will actually show up. So I think
that that will be an interesting little piece of data to look at. And then on the, on the
power of purpose presentation, I got 14 event responses with 13 52. So just under a dollar per
lead as well. So I think that's pretty solid. And what is a good range for money per lead from
meta ads? Let's just Google it. So on here, it says the average CPL. So cost per lead is for jobs
and education industry, 1836 or the average CPL for the internet and telecom industry is 2,995.
So I'm curious if this is cost per lead, cause a lead is, I mean, let's read the definition from
the main themselves. So a lead is a person you can contact is the definition from Mr. Hermosy. So
at the bare bone, a lead is a person that you can contact. So I wouldn't even almost consider the
people on the Facebook event to be leads because I have no way of actually contacting them
individually. They, as far as I can see, there is not a way for me to individually message or group
message everybody that is on the events, which is probably a good thing for how many events there
are in the Facebook event. So I'm going to go ahead and go ahead and go ahead and go ahead and
go ahead and go ahead and click on the email. And then I'm going to go ahead and click on the
email to see how many events there are in the world. So I can't necessarily contact them. I can
put a bunch of posts in the discussion area. Nobody has gotten some interactions, but nobody
has really interacted in there. So we'll see how many of them actually become engaged leads
and show up to the events because if they show up to the event, then I'm going to have another way
to get in between all of the events, counting duplicates for sure. I also put the event on
Eventbrite for free and I had one person sign up for both and it was one of my friends that signed
up on them. So I appreciated that because I think that it would boost it in the algorithm and.
I don't know. Push it forward more. Okay. So between everything from the two Facebook groups
for the power of purpose and the breaking through the noise events, the two Eventbrites that I made
and the Google form that I set up, I'm at 66 people signed on for the event. So I think that's pretty
solid. We'll see how many people actually show up and that is counting duplicates. I haven't gone
through and seen how many individual non-duplicated people there are, but I think that's pretty solid
and I think that the meta ads are definitely working on it in terms of the event responses.
I'm just hoping that people will show up, but you'll never know. I think that next time doing this
as a paid event would be an interesting experiment to see what happens, but if anything, this is the
40 bucks that I'm spending or 60 ish that I'm spending overall because I did also put up a meta
ad at a $5 per day to get website visitors. I've changed up the copy and the graphic and in terms
of event clicks hasn't done a whole lot better, but it has reached more people since I switched
the graphic. It went a lot faster in terms of reaching folks and my cost per click right now,
my CPL is 55 cents per clicks. I think that's pretty good. Let me see if that is also good.
Yeah, so here it's saying it's eight to 50 bucks per click, which I feel like is very different
based off of, okay, here we go. So 60 cents for display ads and almost three bucks for search ads.
So I think I'm right about in that range. So I think I'm doing pretty good on that part.
But yeah, what I'll go ahead and do is I'll put the two pictures in the description for today's
episode. The freebie will be a quick rundown of a couple of tips that I shared in this in terms of
what's been working for me. And what I'll also do is put the Facebook ads as of now, what I've run
for this campaign for the power purpose presentation. I'll put both of the graphics that I use and the
copy that I use for each of them and the amount that I spent. So you'll be able to see that on the
PDF in the description. Just go ahead and sign on there and I will send it to you. But yeah,
I think that's pretty much it for today. Pretty straightforward. Nothing too crazy.
Just cranking through, seeing what works and trying to make notes of it along the way. But as always,
thank you guys for listening to today's episode. I really appreciate it. Remember to never settle,
never quit and never peak. And I'll see you guys next week.