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Good morning, good afternoon, and good evening everybody, and welcome to today's episode of the

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NeverPeak Project Podcast. My name is Coach Ranger, and today is another update in self-employment.

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Just a little bit of what I've been going through this week and a few results that I wanted to share.

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We'll be talking a little bit about networking and a little bit about Facebook and meta ads.

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So in terms of networking, I have done a lot of events this week.

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I'm not sure if I mentioned it in the last episode, but I went to the Small Business Expo

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last Thursday, I believe, and I think overall it was very solid. I was able to meet a whole bunch

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of people, got some good contacts, and something that I did that was a little bit unconventional

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is I wore the backpack that I wore during my walk across the country. So I put on that little blue

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backpack, I put the sign on the back, and I kind of used it as a, or used myself I guess, as a

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walking billboard all day. So I just would walk around with it, people would come up and ask me

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about it, and it was a really good conversation starter. So I thought that was a good little tactic

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to use. Another thing that I did was I took pictures with every single workshop presenter,

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and I took extremely detailed notes. And the reason for that is I took those posts, took those pictures,

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I posted them on LinkedIn, and I wrote a write-up about their presentation. I wrote everything that

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I could during the presentation on with pen and paper. I went home, transcribed it into Word,

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made it look a little bit nicer, put it through ChatGPT to organize it, add clarity,

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and then I took what ChatGPT gave me and I organized it again. It wasn't really quite getting

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the order that I wanted the information in properly. And then I just took that and I posted it on

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social media. And that was a tip that one of the presenters, I think Jerome Deese Jr., that was

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something that he mentioned also. So I was kind of glad that that game plan that I had going into

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the day was validated right away by a presenter. And the reason you do that is when the people that

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you tag see it, I mean, how many people do write-ups or really post anything of value about an event

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that they attended, especially when they were the headline or the main thing for that time frame.

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So I did that and I got a whole bunch of, I think I got more interaction on those than most other

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posts. Opening up my LinkedIn. Yeah, so even just looking at my LinkedIn really quick, the post I

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did about Carlos Gill had 318 impressions and 10 likes, a few comments. One that I posted with

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Stacey Harris from 13 Miles Consulting did eight interactions, 136 impressions. One that I did with

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Anne Scotland about profit with purpose, social impact for business success. I tagged her, but it

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didn't get as many interactions. And I think the pattern there is that she didn't respond to it.

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But for the ones that the people did respond and they have the higher followings, it definitely

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helped boost up my impressions. And I know that there were a few people that missed certain events

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that couldn't attend workshops because they were at a different one or they were late or they were

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at a networking event, you know. So I think that being able to post those also helps the people

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that couldn't see the contents, not necessarily those that paid for the event or signed up for

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it or RSVP'd. I mean, the event overall itself was free. I paid for a higher status ticket.

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But I think that that was just a very easy way, one for me to take in the lessons even more.

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I feel like when I go to these events and I kind of just sit there passively or I jot down a few

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notes and I never returned to them or do anything with them, it doesn't really help me in my

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learning. I think that by being a little bit selfish in that regard and actually sitting down

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and writing it all out and being a little bit more altruistic with it and posting it for others to

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see, I think that is a good strategy. I think it can kind of help me, you know, start building up

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more relationships, start sharing more content and just kind of be seen as someone that

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helps out and does the work. I also got to help out with another presenter in her workshop,

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Linda Shively, who is a life coach in the area for women. And I know her through my Toastmasters

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group. And the day of the event or the day the night before, I saw that she was going to be

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presenting at the events. And when I saw her Toastmasters the next morning, I mentioned it

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to her that I saw that she was going to be doing it. And she asked me to help her out.

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And I was able to. She let me introduce her at the event. I helped her pass out flyers and her

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workbooks and also collect a bunch of leads for coaching calls. And again, that was something else

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that like with my workshops coming up the next two weeks, that's a little bit of the reason,

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not the reason why I'm doing them, but that is a thing I'm going to be doing is releasing some

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free coaching sessions specifically for these workshops. And I'm going to be doing a bunch of

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workshops. I think I'm doing six or seven coaching calls over the next few days from the people that

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are in this presentation. So I think that will be very good and useful in terms of, you know,

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giving people a taste of what coaching is and then seeing about how that enrollment process from there

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goes. So just a few things that were solidified and I guess honed in on what's the word.

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Yeah, I guess validated a lot of ideas that were validated from this conference, which was great.

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The next thing is just general networking. So I went to the San Mateo area Chamber of Commerce

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Mixer at Verkada, which is a tech company in San Mateo. And I think overall it was a pretty

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solid events. There was one point where they're having everybody that was new introduced themselves.

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And I think I might have signed up just too recent to be included in that list for people to

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introduce themselves in front of the group. So I was a little disappointed that I didn't get to,

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I don't know, shout my name from the rooftop, but I was able to bring a case of Athletic Brewing Co.

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beer for the raffle. So I got to meet the person that won the raffle and there was a gal from my

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referral club there from the business referral network attached to the chamber. And she was able

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to introduce me to a few people and help me kind of start and facilitate conversation. So I think

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that's another good thing to work on is before you get into a room, try to know someone or

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make a connection somehow. And I think that being in the BRN being in a smaller group is

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a lot better for me personally, especially as I am getting into new areas, because it's a little

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bit more intimate, it's more small group rather than huge room full of people that are already

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that already know each other and already have their own relationships with one another,

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which I've also noticed whenever I get into a conversation with a few other people that were

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already established, I don't really get a sense that I'm not really getting that

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a sense that they are uninterested or annoyed that I'm there. I think that everybody kind of

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has that understanding that we are at a networking event to meet people to learn and whenever other

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people kind of come into my group that I'm already talking into, like I feel like I'm pretty welcoming.

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So I think that's a nice little thing to remember when I'm feeling a little anxious about

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interject not interjecting, but inserting myself into conversations. Like that's the point of the

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event is to meet people and interact. If everybody was nervous sitting in the corner eating their

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hors d'oeuvres and free cocktail, then what's the point? Another thing that I've been doing is

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running meta ads. So this is a new little, not necessarily a new thing for me. I've tried

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running them before, but I'm actually getting some results, which is pretty exciting. I haven't got

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any revenue from it yet, but I have gotten, I think at least three. Okay. I just got another one,

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three or four sign-ons for my workshop that have filled out. Okay. Maybe. Yeah. Let's say about

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three. I've gotten three responses to the Google form from Facebook ads for my power of purpose

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and breaking through the noise workshop series. Again, just as a recap, I'm doing two workshops

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over the next two weeks, the 21st and the 28th. The 21st is from three to four and the 28th is from

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nine to 10. And one, the reason I'm doing these is because I want to start doing workshops about

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the walk and the things that I've learned and kind of sharing that information with people in my

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community, in my network, in my, my audience. Cause I do think that a lot of it is very valuable and

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could help people. And on the enrollment side of it, I think that it is a good way for people to

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kind of get a taste of what coaching is in a more like a less pressure kind of a way. Cause I feel

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like if you're, if your first interaction with a coach or in coaching is a actual coaching call,

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I feel like that can be a little bit intimidating. It is a lot at once. And I mean, that's kind of

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how I was introduced into it was like very softly and like kind of if you're talking about a warm

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to hot or cold, warm and hot lead, then I think that working from that kind of like cold to hot

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where I'm ready to buy works for me a lot better personally. So for example, I met a coach when I

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was working, he told me a little bit about life coaching, put me in contact with another coach

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that had more similarities. And then after a few conversations with her, I ended up hiring her.

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So that's kind of what I'm hoping is happening here to be honest on that part. Yeah. So the

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strategy is get as many people into the workshops as I can give the best presentation that I

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possibly can and then offer free coaching calls at the end so that people can get an actual taste

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of the coaching itself. So that is the strategy. And right now, like I said, I'm at 23 responses

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on the Google form. So 23 people have signed up. I kind of use it as a lead magnet as well to build

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up my mailing list. And I think I've added 17 people. So about six, seven of them were already

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in my, were already in my mailing list. And then on Facebook, I was running a few, let me see.

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Let's go to Meta Business Suite. What I did was I made an event for each, like a Facebook event.

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So for power of purpose and breaking through the noise. And I think I gave them both a $20 boost.

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Let me see. I have another interesting thing in just a moment. Okay. So in terms of the Facebook

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ads I had, okay. So for power of purpose, I threw 20 bucks at it and I think it had seven days.

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Yeah. I created it on October 9th. So about 11, 12 days. So the power of purpose had 11 or 12 days

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with $20 of a budget. And I was able to get 22 event responses from just that 20 bucks. So just

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under a dollar per lead. And I have no idea how many of them will actually show up. So I think

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that that will be an interesting little piece of data to look at. And then on the, on the

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power of purpose presentation, I got 14 event responses with 13 52. So just under a dollar per

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lead as well. So I think that's pretty solid. And what is a good range for money per lead from

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meta ads? Let's just Google it. So on here, it says the average CPL. So cost per lead is for jobs

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and education industry, 1836 or the average CPL for the internet and telecom industry is 2,995.

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So I'm curious if this is cost per lead, cause a lead is, I mean, let's read the definition from

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the main themselves. So a lead is a person you can contact is the definition from Mr. Hermosy. So

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at the bare bone, a lead is a person that you can contact. So I wouldn't even almost consider the

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people on the Facebook event to be leads because I have no way of actually contacting them

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individually. They, as far as I can see, there is not a way for me to individually message or group

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message everybody that is on the events, which is probably a good thing for how many events there

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are in the Facebook event. So I'm going to go ahead and go ahead and go ahead and go ahead and

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go ahead and go ahead and click on the email. And then I'm going to go ahead and click on the

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email to see how many events there are in the world. So I can't necessarily contact them. I can

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put a bunch of posts in the discussion area. Nobody has gotten some interactions, but nobody

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has really interacted in there. So we'll see how many of them actually become engaged leads

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and show up to the events because if they show up to the event, then I'm going to have another way

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to get in between all of the events, counting duplicates for sure. I also put the event on

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Eventbrite for free and I had one person sign up for both and it was one of my friends that signed

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up on them. So I appreciated that because I think that it would boost it in the algorithm and.

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I don't know. Push it forward more. Okay. So between everything from the two Facebook groups

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for the power of purpose and the breaking through the noise events, the two Eventbrites that I made

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and the Google form that I set up, I'm at 66 people signed on for the event. So I think that's pretty

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solid. We'll see how many people actually show up and that is counting duplicates. I haven't gone

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through and seen how many individual non-duplicated people there are, but I think that's pretty solid

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and I think that the meta ads are definitely working on it in terms of the event responses.

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I'm just hoping that people will show up, but you'll never know. I think that next time doing this

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as a paid event would be an interesting experiment to see what happens, but if anything, this is the

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40 bucks that I'm spending or 60 ish that I'm spending overall because I did also put up a meta

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ad at a $5 per day to get website visitors. I've changed up the copy and the graphic and in terms

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of event clicks hasn't done a whole lot better, but it has reached more people since I switched

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the graphic. It went a lot faster in terms of reaching folks and my cost per click right now,

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my CPL is 55 cents per clicks. I think that's pretty good. Let me see if that is also good.

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Yeah, so here it's saying it's eight to 50 bucks per click, which I feel like is very different

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based off of, okay, here we go. So 60 cents for display ads and almost three bucks for search ads.

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So I think I'm right about in that range. So I think I'm doing pretty good on that part.

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But yeah, what I'll go ahead and do is I'll put the two pictures in the description for today's

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episode. The freebie will be a quick rundown of a couple of tips that I shared in this in terms of

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what's been working for me. And what I'll also do is put the Facebook ads as of now, what I've run

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for this campaign for the power purpose presentation. I'll put both of the graphics that I use and the

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copy that I use for each of them and the amount that I spent. So you'll be able to see that on the

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PDF in the description. Just go ahead and sign on there and I will send it to you. But yeah,

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I think that's pretty much it for today. Pretty straightforward. Nothing too crazy.

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Just cranking through, seeing what works and trying to make notes of it along the way. But as always,

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thank you guys for listening to today's episode. I really appreciate it. Remember to never settle,

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never quit and never peak. And I'll see you guys next week.