1 00:00:00,000 --> 00:00:02,440 Good morning, good afternoon, and good evening, everybody, 2 00:00:02,440 --> 00:00:04,120 and welcome to today's episode 3 00:00:04,120 --> 00:00:06,680 of the NeverPeak Project Podcast. 4 00:00:06,680 --> 00:00:08,300 In this podcast, we're gonna be going over 5 00:00:08,300 --> 00:00:10,520 six key takeaways that I gained 6 00:00:10,520 --> 00:00:12,000 from the small business expo 7 00:00:12,000 --> 00:00:14,960 that I attended last week in San Francisco. 8 00:00:14,960 --> 00:00:16,560 It was about an eight to 10 hour event. 9 00:00:16,560 --> 00:00:17,960 I met hundreds of different people. 10 00:00:17,960 --> 00:00:20,020 I met her incredible stories, 11 00:00:20,020 --> 00:00:21,560 and I attended a whole bunch of workshops, 12 00:00:21,560 --> 00:00:23,440 and my intention with this episode 13 00:00:23,440 --> 00:00:28,280 is to really just bring those six key takeaways 14 00:00:28,280 --> 00:00:30,440 to the forefront so that you guys can take those 15 00:00:30,440 --> 00:00:32,320 and put them into your business, your nonprofit, 16 00:00:32,320 --> 00:00:36,080 your organization, and really just increase your impact 17 00:00:36,080 --> 00:00:39,280 and really help make a difference in those that you serve. 18 00:00:39,280 --> 00:00:42,040 So go ahead and sit back, relax, and let's dive in. 19 00:00:42,040 --> 00:00:43,720 I'm starting off with number one. 20 00:00:43,720 --> 00:00:45,680 And guys, tip number one is for all of you 21 00:00:45,680 --> 00:00:47,920 introverted entrepreneurs out there. 22 00:00:47,920 --> 00:00:51,160 I've kind of described myself as a extroverted, 23 00:00:51,160 --> 00:00:52,800 introverted, introverted, extrovert. 24 00:00:52,800 --> 00:00:54,240 I feel like I'm kind of on the cusp, 25 00:00:54,240 --> 00:00:57,200 so when I saw that this was a workshop 26 00:00:57,200 --> 00:00:59,440 that was gonna be presented at the Small Business Expo, 27 00:00:59,440 --> 00:01:01,000 I knew that I had to attend 28 00:01:01,000 --> 00:01:03,520 just to be sure that I can up my skills a little bit, 29 00:01:03,520 --> 00:01:05,400 meet a few people, and just see 30 00:01:05,400 --> 00:01:06,560 what the presenter had to say. 31 00:01:06,560 --> 00:01:09,480 And this workshop was put on by Jerome Dees Jr. 32 00:01:09,480 --> 00:01:10,400 of Dees Partners. 33 00:01:10,400 --> 00:01:11,600 I'll be sure to link everybody, 34 00:01:11,600 --> 00:01:14,160 all the presenters' information into the show notes 35 00:01:14,160 --> 00:01:15,440 so that you can check them out, 36 00:01:15,440 --> 00:01:17,400 see what else they have to say, 37 00:01:17,400 --> 00:01:19,280 and just really dive deeper on some of the material 38 00:01:19,280 --> 00:01:20,120 that we're covering today. 39 00:01:20,120 --> 00:01:23,360 And Jerome's first tip for introverted entrepreneurs 40 00:01:23,360 --> 00:01:27,440 at networking events is to have a goal outside of sales. 41 00:01:27,440 --> 00:01:29,120 Now, if you're anything like me, 42 00:01:29,120 --> 00:01:30,720 feeling like you're going to a conference, 43 00:01:30,720 --> 00:01:33,680 you don't wanna feel like you're selling the entire time. 44 00:01:33,680 --> 00:01:35,600 You don't wanna feel like you're, 45 00:01:35,600 --> 00:01:37,520 like, what is it, when you have salesman's breath, 46 00:01:37,520 --> 00:01:38,840 when you kind of just, 47 00:01:38,840 --> 00:01:40,440 you can just tell that people know 48 00:01:40,440 --> 00:01:42,120 that's all you're trying to do. 49 00:01:42,120 --> 00:01:44,120 And when you go to these events, 50 00:01:44,120 --> 00:01:46,280 you also don't wanna be sold to. 51 00:01:46,280 --> 00:01:47,920 And that's really what Jerome hit on 52 00:01:47,920 --> 00:01:50,040 during the beginning of this section, 53 00:01:50,040 --> 00:01:52,800 is know that nobody likes being sold to, 54 00:01:52,800 --> 00:01:55,880 nobody likes feeling that pressure, 55 00:01:55,880 --> 00:01:57,000 nobody likes, I don't know, 56 00:01:57,000 --> 00:01:59,640 just feeling like they're on that entire time. 57 00:01:59,640 --> 00:02:00,800 Now, he says that you should definitely know 58 00:02:00,800 --> 00:02:03,360 about your product, you should know about your business. 59 00:02:03,360 --> 00:02:05,800 You should be able to explain it clearly and effectively 60 00:02:05,800 --> 00:02:07,480 to those that you talk to. 61 00:02:07,480 --> 00:02:10,320 But he said, perhaps focus on something 62 00:02:10,320 --> 00:02:11,680 a little bit different. 63 00:02:11,680 --> 00:02:14,800 Maybe have a goal of hand out 30 business cards, 64 00:02:14,800 --> 00:02:17,480 to have a conversation with 10 different people, 65 00:02:17,480 --> 00:02:19,120 or just get to know a few people, 66 00:02:19,120 --> 00:02:20,920 learn about 10 other businesses, 67 00:02:20,920 --> 00:02:24,400 have something external that by default, 68 00:02:24,400 --> 00:02:27,480 as a byproduct of that goal, 69 00:02:27,480 --> 00:02:29,960 you will have the opportunity to get your name out there, 70 00:02:29,960 --> 00:02:31,960 that you can talk about your cause and the mission 71 00:02:31,960 --> 00:02:33,920 and the people that you're working to serve. 72 00:02:33,920 --> 00:02:35,600 And moving into tip number two, guys, 73 00:02:35,600 --> 00:02:36,880 it's gonna be a little bit of a two-parter. 74 00:02:36,880 --> 00:02:39,080 There's two steps for tip number two, 75 00:02:39,080 --> 00:02:41,400 but really it's just about getting engagement 76 00:02:41,400 --> 00:02:44,520 on social media and using these networking events 77 00:02:44,520 --> 00:02:46,840 as a way to create content. 78 00:02:46,840 --> 00:02:48,000 So the first thing you're going to do, 79 00:02:48,000 --> 00:02:51,280 step one is take pictures of the event. 80 00:02:51,280 --> 00:02:53,520 Take selfies with the workshop coordinators, 81 00:02:53,520 --> 00:02:55,120 take photos of the event. 82 00:02:55,120 --> 00:02:57,680 Just really document what is going on 83 00:02:57,680 --> 00:02:59,600 at the event that you're attending, 84 00:02:59,600 --> 00:03:03,240 whether it's networking, a presentation, a workshop, 85 00:03:03,240 --> 00:03:04,920 just really any way for you to say, 86 00:03:04,920 --> 00:03:07,280 hey, I was here, this is what I was doing. 87 00:03:07,280 --> 00:03:10,320 And remember Gary V's tip, which is to document, 88 00:03:10,320 --> 00:03:13,280 don't create, don't focus on creating 89 00:03:13,280 --> 00:03:15,800 this beautiful piece of artwork, this beautiful content 90 00:03:15,800 --> 00:03:17,400 that's gonna get a million shares. 91 00:03:17,400 --> 00:03:20,880 Just focus on your experience and what you took away 92 00:03:20,880 --> 00:03:23,600 from the presentation, the workshop, 93 00:03:23,600 --> 00:03:25,200 or the people that were around you. 94 00:03:25,200 --> 00:03:27,480 So the very first step, document it. 95 00:03:27,480 --> 00:03:30,400 And step number two is to post about it. 96 00:03:30,400 --> 00:03:33,080 Post it on LinkedIn, Facebook, Instagram, TikTok, 97 00:03:33,080 --> 00:03:35,560 whatever your platform of choice is. 98 00:03:35,560 --> 00:03:37,280 In this case, we're gonna be talking specifically 99 00:03:37,280 --> 00:03:38,520 about LinkedIn. 100 00:03:38,520 --> 00:03:40,240 So all you're going to do is take the content 101 00:03:40,240 --> 00:03:43,480 that you documented during your time at the event, 102 00:03:43,480 --> 00:03:45,080 post it on LinkedIn. 103 00:03:45,080 --> 00:03:47,400 Give a quick recap, talk a little bit about your highlights, 104 00:03:47,400 --> 00:03:48,720 what your favorite parts were, 105 00:03:48,720 --> 00:03:51,120 but then tag the people that are in the photos, 106 00:03:51,120 --> 00:03:54,040 tag the workshop presenters, tag the speakers. 107 00:03:54,040 --> 00:03:55,960 Really just, I don't know, 108 00:03:55,960 --> 00:03:57,840 everybody that you can, tag them in it. 109 00:03:57,840 --> 00:04:00,360 One, it helps you create a network 110 00:04:00,360 --> 00:04:01,800 because you're probably gonna have to follow them. 111 00:04:01,800 --> 00:04:03,840 You're probably gonna have to connect with them. 112 00:04:03,840 --> 00:04:05,160 And it kind of gives a face to the name 113 00:04:05,160 --> 00:04:07,040 so that you're not just in the sea of people 114 00:04:07,040 --> 00:04:08,480 that they met throughout the day. 115 00:04:08,480 --> 00:04:11,360 You're going a step beyond, right? 116 00:04:11,360 --> 00:04:14,960 And then step number two, with step two, 117 00:04:14,960 --> 00:04:17,280 is tag the location. 118 00:04:17,280 --> 00:04:18,120 So in this case, 119 00:04:18,120 --> 00:04:20,220 we were at the South San Francisco Conference Center. 120 00:04:20,220 --> 00:04:22,480 Tag them, tag the event host, 121 00:04:22,480 --> 00:04:24,040 which is Small Business Expo, 122 00:04:24,040 --> 00:04:27,340 and then tag for extra special credit, 123 00:04:27,340 --> 00:04:29,860 tag a local restaurant that you went to, 124 00:04:29,860 --> 00:04:33,240 or a coffee shop, or something else that you did in the area. 125 00:04:33,240 --> 00:04:34,640 Just really as a way to say thank you 126 00:04:34,640 --> 00:04:36,720 because everybody loves to be acknowledged. 127 00:04:36,720 --> 00:04:38,120 Everybody loves to kind of see, 128 00:04:38,120 --> 00:04:41,000 hey, like other people found what I did valuable, 129 00:04:41,000 --> 00:04:43,040 and they're willing to share it with their network. 130 00:04:43,040 --> 00:04:45,880 And the reason for that, one, 131 00:04:45,880 --> 00:04:48,440 I think it just helps you a lot in terms of retention 132 00:04:48,440 --> 00:04:51,600 and learning for your own personal development, 133 00:04:51,600 --> 00:04:54,820 and you're sharing it with your network, providing value, 134 00:04:54,820 --> 00:04:59,240 but also those people that you shared that content about 135 00:04:59,240 --> 00:05:01,880 when you tag them, they'll be notified, 136 00:05:01,880 --> 00:05:03,520 and there's a chance that when they interact 137 00:05:03,520 --> 00:05:08,520 with your content, it will show you to their audience. 138 00:05:08,720 --> 00:05:10,980 And this is something that Alex Hermosy mentioned before, 139 00:05:10,980 --> 00:05:14,400 where people will create content about things that he said 140 00:05:14,400 --> 00:05:17,400 or things that he's done, and he likes it, he comments it, 141 00:05:17,400 --> 00:05:19,560 he reposts it, shares it, whatever, 142 00:05:19,560 --> 00:05:22,560 and then his entire audience will see that content. 143 00:05:22,560 --> 00:05:25,020 And that's how a smaller creator can, 144 00:05:26,200 --> 00:05:27,040 I hate to say it this way, 145 00:05:27,040 --> 00:05:29,120 but a smaller creator can take advantage 146 00:05:29,120 --> 00:05:30,960 of this bigger creator's network 147 00:05:30,960 --> 00:05:33,600 and their presence on LinkedIn. 148 00:05:33,600 --> 00:05:38,280 So document, share, tag, and interact with people 149 00:05:38,280 --> 00:05:40,320 that comment on those posts as well. 150 00:05:40,320 --> 00:05:41,640 And the next workshop that I attended 151 00:05:41,640 --> 00:05:43,440 was Profit with Purpose. 152 00:05:43,440 --> 00:05:45,800 And this one was put on by Anne Scotland 153 00:05:46,840 --> 00:05:48,800 from Focus Meta Mindset, Inc. 154 00:05:48,800 --> 00:05:50,000 And honestly, guys, this was probably one 155 00:05:50,000 --> 00:05:52,200 of my favorite presentations from throughout the day. 156 00:05:52,200 --> 00:05:54,880 And the reason for that is I finally learned 157 00:05:54,880 --> 00:05:57,520 the shorter word to describe the people 158 00:05:57,520 --> 00:05:59,560 that I wanna serve with my coaching practice. 159 00:05:59,560 --> 00:06:03,400 So Anne, thank you so much for putting on this presentation 160 00:06:03,400 --> 00:06:05,160 and for really just bringing it 161 00:06:05,160 --> 00:06:06,680 to the forefront of my mind. 162 00:06:06,680 --> 00:06:10,400 And that term is a social entrepreneur 163 00:06:10,400 --> 00:06:12,960 or a socialpreneur for short. 164 00:06:12,960 --> 00:06:14,680 So really, what a socialpreneur does 165 00:06:14,680 --> 00:06:18,120 is they are able to use their business, 166 00:06:18,120 --> 00:06:20,120 the entity that they created, 167 00:06:20,120 --> 00:06:23,900 as a way to create more good in the world. 168 00:06:23,900 --> 00:06:25,000 Now let me explain. 169 00:06:25,000 --> 00:06:26,080 There's a few different ways 170 00:06:26,080 --> 00:06:27,600 that somebody can be a socialpreneur. 171 00:06:27,600 --> 00:06:28,880 And when I explain these three things, 172 00:06:28,880 --> 00:06:30,240 I think it's all going to come together 173 00:06:30,240 --> 00:06:31,080 and make sense for you. 174 00:06:31,080 --> 00:06:32,660 There are three main categories 175 00:06:32,660 --> 00:06:35,260 that you do one, two, or three of these. 176 00:06:35,260 --> 00:06:36,560 You just have to hit one. 177 00:06:36,560 --> 00:06:38,680 And you're considered a socialpreneur. 178 00:06:38,680 --> 00:06:40,480 And the first one is that your business 179 00:06:40,480 --> 00:06:43,640 solves a humanitarian or environmental issue. 180 00:06:43,640 --> 00:06:46,240 Two, that you're able to create jobs 181 00:06:46,240 --> 00:06:47,760 for underserved communities, 182 00:06:47,760 --> 00:06:50,360 such as ex-cons or impoverished communities. 183 00:06:50,360 --> 00:06:53,840 And three is donating a specific portion of profits 184 00:06:53,840 --> 00:06:56,080 to causes that you believe in. 185 00:06:56,080 --> 00:06:58,560 And really to break those three things down, 186 00:06:58,560 --> 00:07:01,100 I think that there are three main examples 187 00:07:01,100 --> 00:07:02,120 to give for each of those. 188 00:07:02,120 --> 00:07:04,640 So for example, in terms of solving a humanitarian 189 00:07:04,640 --> 00:07:06,880 or environmental issue with their business, 190 00:07:06,880 --> 00:07:09,080 the one that comes to mind for me the quickest 191 00:07:09,080 --> 00:07:10,880 is Tony's Choco Lonely. 192 00:07:10,880 --> 00:07:14,640 Now if you've ever been to REI or a fancier grocery store, 193 00:07:14,640 --> 00:07:17,840 or I mean even just on social media seeing their ads, 194 00:07:17,840 --> 00:07:20,300 I'm sure you've seen Tony's Choco Lonely. 195 00:07:20,300 --> 00:07:22,960 There's these nice brightly colored bars 196 00:07:22,960 --> 00:07:24,240 and they're pretty wrapped. 197 00:07:24,240 --> 00:07:25,960 They have cute little sayings on them. 198 00:07:25,960 --> 00:07:27,720 But really what their mission is 199 00:07:27,720 --> 00:07:32,720 is to create a 100% slave labor free cocoa trade. 200 00:07:32,720 --> 00:07:36,440 And they're doing that by supporting local farmers, 201 00:07:36,440 --> 00:07:38,200 by paying their wages, 202 00:07:38,200 --> 00:07:39,840 and just really bringing an awareness 203 00:07:39,840 --> 00:07:42,180 to that issue as a whole. 204 00:07:42,180 --> 00:07:43,020 Now they could have just been 205 00:07:43,020 --> 00:07:44,280 like any other chocolate company 206 00:07:44,280 --> 00:07:45,960 and just get the cheapest products 207 00:07:45,960 --> 00:07:48,620 and just make the chocolate, make it taste good, 208 00:07:48,620 --> 00:07:51,640 say we're the best because we taste good. 209 00:07:51,640 --> 00:07:53,740 But what they're really doing is bringing an issue 210 00:07:53,740 --> 00:07:56,720 that a lot of people didn't even know was prevalent 211 00:07:56,720 --> 00:07:59,400 to the forefront and they're working to solve it 212 00:07:59,400 --> 00:08:01,820 through their business, through their partners. 213 00:08:01,820 --> 00:08:04,040 So in terms of solving a humanitarian 214 00:08:04,040 --> 00:08:07,040 or environmental issue, Tony's Choco Lonely, 215 00:08:07,040 --> 00:08:09,520 from my own experience and what I've seen, 216 00:08:09,520 --> 00:08:13,000 is one of the pinnacles of that aspect. 217 00:08:13,000 --> 00:08:14,960 And the second way for somebody to be considered 218 00:08:14,960 --> 00:08:17,960 a socialpreneur is to hire or serve 219 00:08:17,960 --> 00:08:19,740 underprivileged communities. 220 00:08:19,740 --> 00:08:22,340 So for example, first one that came to mind for me 221 00:08:22,340 --> 00:08:24,960 on this one is Dave's Killer Bread. 222 00:08:24,960 --> 00:08:26,880 And the cool thing about Dave's Killer Bread, 223 00:08:26,880 --> 00:08:28,240 which I've seen them in a whole bunch 224 00:08:28,240 --> 00:08:29,580 of different grocery stores, 225 00:08:29,580 --> 00:08:32,660 but they are what is called a second chance employer. 226 00:08:32,660 --> 00:08:34,800 So they really do pride themselves on hiring 227 00:08:34,800 --> 00:08:36,320 those that have a criminal background 228 00:08:36,320 --> 00:08:38,420 in order to give them a second chance. 229 00:08:38,420 --> 00:08:42,180 Now most companies, they see whatever is on somebody's 230 00:08:42,180 --> 00:08:45,680 record and they might think twice about hiring them. 231 00:08:45,680 --> 00:08:47,600 Whereas with Dave's Killer Bread, 232 00:08:47,600 --> 00:08:51,560 their whole purpose and focus is about giving these people, 233 00:08:51,560 --> 00:08:54,520 these communities a chance to rebuild their lives 234 00:08:54,520 --> 00:08:59,120 and really come out on top in terms of fixing their mistakes 235 00:08:59,120 --> 00:09:01,080 and really just creating a life 236 00:09:01,080 --> 00:09:03,060 that they really wanna make for themselves. 237 00:09:03,060 --> 00:09:04,220 So that's the second way that somebody 238 00:09:04,220 --> 00:09:05,680 can be considered a socialpreneur. 239 00:09:05,680 --> 00:09:07,240 And the third way for somebody to be considered 240 00:09:07,240 --> 00:09:10,240 a socialpreneur is to donate a specific portion 241 00:09:10,240 --> 00:09:14,560 of their profits to environmental or humanitarian causes. 242 00:09:14,560 --> 00:09:17,400 And the very first one that came to mind for me on this one, 243 00:09:17,400 --> 00:09:18,740 you're gonna start sensing a pattern 244 00:09:18,740 --> 00:09:20,800 in the types of brands that I consume. 245 00:09:20,800 --> 00:09:23,320 But the one that comes to mind for me on this one 246 00:09:23,320 --> 00:09:25,680 is Cold-Blooded Caffeine Company. 247 00:09:25,680 --> 00:09:28,400 Now Cold-Blooded Caffeine Company is a sponsor 248 00:09:28,400 --> 00:09:29,720 for my Walk Across America. 249 00:09:29,720 --> 00:09:32,880 I'm an affiliate of them, just to clarify. 250 00:09:32,880 --> 00:09:35,000 But the reason that I wanted to sign up with them 251 00:09:35,000 --> 00:09:37,540 is because they are hugely impactful 252 00:09:37,540 --> 00:09:40,520 and involved in the reptile community. 253 00:09:40,520 --> 00:09:42,560 Now Cold-Blooded Caffeine Company, of course, 254 00:09:42,560 --> 00:09:44,480 insinuates snakes and lizards 255 00:09:44,480 --> 00:09:46,680 and all the creepy crawlies, right? 256 00:09:46,680 --> 00:09:49,320 They're a coffee company that looks for ethically sourced 257 00:09:49,320 --> 00:09:52,360 high quality coffee beans from across the globe. 258 00:09:52,360 --> 00:09:54,440 And the reason that they started in the first place 259 00:09:54,440 --> 00:09:57,120 is that Trey, one of the owners, 260 00:09:57,120 --> 00:09:59,320 realized that the same countries 261 00:09:59,320 --> 00:10:01,560 that were producing coffee that he loved 262 00:10:01,560 --> 00:10:04,780 were where the animals that he bred in his facility 263 00:10:04,780 --> 00:10:07,080 were endemic to, that's where they came from. 264 00:10:07,080 --> 00:10:08,560 And he kind of started looking into it 265 00:10:08,560 --> 00:10:10,200 and realized there were all these different issues 266 00:10:10,200 --> 00:10:13,340 with deforestation and just really environmental concerns 267 00:10:13,340 --> 00:10:15,640 that are being caused by the coffee industry. 268 00:10:15,640 --> 00:10:18,560 So he said, I'm gonna start a coffee company, 269 00:10:18,560 --> 00:10:20,120 really focus on the animals, 270 00:10:20,120 --> 00:10:23,160 really focus on the natural habitats 271 00:10:23,160 --> 00:10:25,400 that these critters come from. 272 00:10:25,400 --> 00:10:27,540 And it just so happens that critters and coffee 273 00:10:27,540 --> 00:10:29,520 come from the same place that he loves. 274 00:10:29,520 --> 00:10:32,040 So why not find a way to protect them 275 00:10:32,040 --> 00:10:34,880 and bring this awareness to the marketplace? 276 00:10:34,880 --> 00:10:36,880 And what they're able to do is they're able to donate, 277 00:10:36,880 --> 00:10:40,240 I believe it's 5% of their proceeds from the coffee sales 278 00:10:40,240 --> 00:10:41,800 to the Rainforest Alliance. 279 00:10:41,800 --> 00:10:43,440 It helps them prevent deforestation 280 00:10:43,440 --> 00:10:45,080 and just really protect the environments 281 00:10:45,080 --> 00:10:46,920 that these animals are coming from. 282 00:10:46,920 --> 00:10:48,960 So I've seen that those are three examples. 283 00:10:48,960 --> 00:10:51,960 Let me know, send me an email in the comments, whatever, 284 00:10:51,960 --> 00:10:55,680 which one of these three areas you serve as a socialpreneur 285 00:10:55,680 --> 00:10:59,040 or which one of these three areas that you want to look into. 286 00:10:59,040 --> 00:11:01,360 Fourth takeaway is from a presentation 287 00:11:01,360 --> 00:11:05,440 called Foundations of Success, which was all about values. 288 00:11:05,440 --> 00:11:07,440 And this one was put on by Stacey Harris 289 00:11:07,440 --> 00:11:09,400 of 13 Miles Consulting. 290 00:11:09,400 --> 00:11:11,480 And what Stacey really harbored in on this 291 00:11:11,480 --> 00:11:13,800 is that by defining your core values 292 00:11:13,800 --> 00:11:15,220 for yourself as an individual 293 00:11:15,220 --> 00:11:17,360 and for your organization as a whole, 294 00:11:17,360 --> 00:11:19,560 you'll be able to attract those 295 00:11:19,560 --> 00:11:22,240 that resonate with those messages. 296 00:11:22,240 --> 00:11:25,040 And whether it is you value accountability, 297 00:11:25,040 --> 00:11:27,480 communication, truthfulness, trustworthiness, 298 00:11:27,480 --> 00:11:29,520 whatever it is that you value, 299 00:11:29,520 --> 00:11:31,720 being able to share that with your audience, 300 00:11:31,720 --> 00:11:35,120 share that with your employees and stakeholders and partners, 301 00:11:35,120 --> 00:11:37,200 you'll be able to really create an environment 302 00:11:37,200 --> 00:11:41,240 where you're able to consistently live within those values. 303 00:11:41,240 --> 00:11:44,920 And personally for me, being able to identify my core values 304 00:11:44,920 --> 00:11:47,000 has helped me make better decisions in my business, 305 00:11:47,000 --> 00:11:49,720 helped me make better decisions on what I wanted to focus on 306 00:11:49,720 --> 00:11:51,520 with my walk across the country. 307 00:11:51,520 --> 00:11:54,320 So this one really just solidified everything 308 00:11:54,320 --> 00:11:55,720 that I already believed in. 309 00:11:56,640 --> 00:11:58,940 Something that she shared near the end of the presentation 310 00:11:58,940 --> 00:12:00,120 that really resonated with me 311 00:12:00,120 --> 00:12:03,080 that I want to share with you is, 312 00:12:03,080 --> 00:12:05,280 well, that's great, is, you know, 313 00:12:05,280 --> 00:12:08,440 I post these values on my website, et cetera, et cetera, 314 00:12:08,440 --> 00:12:11,120 but what if it turns some people off? 315 00:12:11,120 --> 00:12:13,180 They don't want to work with me because of these values. 316 00:12:13,180 --> 00:12:15,520 They don't want to interact with me, 317 00:12:15,520 --> 00:12:18,360 they don't want to see what I have to offer. 318 00:12:18,360 --> 00:12:20,960 And those are very valid questions and concerns. 319 00:12:20,960 --> 00:12:23,340 But there's a metaphor that she shared that I loved, 320 00:12:23,340 --> 00:12:27,080 and it was, when you're looking for a good pair of shoes, 321 00:12:27,080 --> 00:12:29,280 you're gonna find some that fit great, 322 00:12:29,280 --> 00:12:32,160 and you're gonna find some that aren't a great fit. 323 00:12:32,160 --> 00:12:35,520 And that's okay, because if you try to force the ones 324 00:12:35,520 --> 00:12:37,400 that aren't a good fit, 325 00:12:37,400 --> 00:12:39,720 all you're going to do is end up with blisters. 326 00:12:39,720 --> 00:12:43,280 And the last two were from Carlos Gill from GetResponse 327 00:12:43,280 --> 00:12:47,680 in his keynote address about using AI in your marketing. 328 00:12:47,680 --> 00:12:49,920 Carlos shared a story from one of the businesses 329 00:12:49,920 --> 00:12:52,600 that he started during COVID called Outlaw Mass, 330 00:12:52,600 --> 00:12:54,720 which was just a mass company that folks wore 331 00:12:54,720 --> 00:12:56,880 to prevent COVID-19 from spreading. 332 00:12:56,880 --> 00:12:59,520 And he and his business partner, 333 00:12:59,520 --> 00:13:01,000 in a way that I would describe it, 334 00:13:01,000 --> 00:13:03,280 did a little bit of guerrilla marketing with it. 335 00:13:03,280 --> 00:13:05,400 They didn't spend a whole lot on any marketing, 336 00:13:05,400 --> 00:13:06,520 they didn't have a marketing budget, 337 00:13:06,520 --> 00:13:10,160 they didn't spend money on fancy ads or partnerships. 338 00:13:10,160 --> 00:13:12,160 What they would do is they would, 339 00:13:12,160 --> 00:13:14,320 the two of them go to frontline workers, 340 00:13:14,320 --> 00:13:15,920 they would pass out masks, 341 00:13:15,920 --> 00:13:18,720 and they would record them passing out those masks 342 00:13:18,720 --> 00:13:22,160 and the genuine human responses and reactions 343 00:13:22,160 --> 00:13:23,600 that those people had. 344 00:13:23,600 --> 00:13:26,760 And they really focused on that community, 345 00:13:26,760 --> 00:13:28,680 on the people they were serving, 346 00:13:28,680 --> 00:13:30,000 not necessarily the product. 347 00:13:30,000 --> 00:13:33,360 The product was secondary in the content they were making. 348 00:13:33,360 --> 00:13:35,960 They were really focusing on the people. 349 00:13:35,960 --> 00:13:37,080 And that was something that he said 350 00:13:37,080 --> 00:13:38,200 throughout the presentation, 351 00:13:38,200 --> 00:13:42,000 was focus on the people, not the product. 352 00:13:42,000 --> 00:13:43,040 What is the outcome? 353 00:13:43,040 --> 00:13:46,000 What is the experience people will have? 354 00:13:46,000 --> 00:13:47,120 But he was really just saying 355 00:13:47,120 --> 00:13:50,480 that there's so many opportunities to get this content. 356 00:13:50,480 --> 00:13:53,320 And they were able to make hundreds of thousands of dollars 357 00:13:53,320 --> 00:13:55,000 from these masks. 358 00:13:55,000 --> 00:13:57,560 And without spending a whole lot of money on marketing 359 00:13:57,560 --> 00:13:59,560 or really any at all, besides the gas, 360 00:13:59,560 --> 00:14:03,520 to get from place to place and the initial masks themselves, 361 00:14:03,520 --> 00:14:05,640 is honestly extremely impressive. 362 00:14:05,640 --> 00:14:07,160 And in this part of the presentation, 363 00:14:07,160 --> 00:14:11,760 he also really just hit on the importance of, 364 00:14:11,760 --> 00:14:15,680 there's a huge difference between visibility and engagement. 365 00:14:15,680 --> 00:14:17,400 Now, if they were just getting a ton of views, 366 00:14:17,400 --> 00:14:20,480 but no sales, no comments, no interactions, 367 00:14:20,480 --> 00:14:22,320 that doesn't really help with anything. 368 00:14:22,320 --> 00:14:24,120 Whereas if they're getting a ton of interaction, 369 00:14:24,120 --> 00:14:25,200 they're getting a lot of engagement, 370 00:14:25,200 --> 00:14:27,560 they're really building a community in the comments. 371 00:14:27,560 --> 00:14:29,960 That's what you wanna focus on as a business owner, 372 00:14:29,960 --> 00:14:34,960 as a movement maker, as the leader of whatever cause it is 373 00:14:35,520 --> 00:14:37,120 that you're a part of, right? 374 00:14:37,120 --> 00:14:41,160 Is making sure that you are creating content that engages. 375 00:14:41,160 --> 00:14:44,600 And the last tip that he shared was to cast a deeper net, 376 00:14:44,600 --> 00:14:46,160 not a wider one. 377 00:14:46,160 --> 00:14:48,640 He was really just stressing the importance of, 378 00:14:48,640 --> 00:14:51,400 it's not always about meeting every single person 379 00:14:51,400 --> 00:14:54,440 at a conference, not really just having a mini conversation 380 00:14:54,440 --> 00:14:56,320 with everybody, but really focusing 381 00:14:56,320 --> 00:14:58,440 on a few deep conversations 382 00:14:58,440 --> 00:15:00,400 and deep relationships with folks. 383 00:15:00,400 --> 00:15:03,080 Because you can have a very surface level interaction 384 00:15:03,080 --> 00:15:04,400 with a whole lot of people. 385 00:15:04,400 --> 00:15:06,240 But if you wanna create, I don't know, 386 00:15:06,240 --> 00:15:07,840 partners in your business, 387 00:15:07,840 --> 00:15:09,600 you want to create relationships, 388 00:15:09,600 --> 00:15:12,360 you really need to focus in on those people. 389 00:15:12,360 --> 00:15:15,720 And a tip that he gave to really just, I don't know, 390 00:15:15,720 --> 00:15:19,120 hone in and wrap this entire thing up is a, 391 00:15:19,120 --> 00:15:22,320 what do you do when you leave this convention? 392 00:15:22,320 --> 00:15:25,600 And what he suggested was to take all the business cards 393 00:15:25,600 --> 00:15:28,480 that we got throughout the day and take a photo of them 394 00:15:28,480 --> 00:15:30,840 and upload them to ChatGPT. 395 00:15:30,840 --> 00:15:34,000 And what you do is you upload those photos to ChatGPT 396 00:15:34,000 --> 00:15:36,560 and you ask it to create an Excel sheet for you 397 00:15:36,560 --> 00:15:39,640 with everybody's name, phone number, title, business, 398 00:15:39,640 --> 00:15:42,360 and email, and then just do follow-ups. 399 00:15:42,360 --> 00:15:46,880 And the reason I love that so much is when it comes 400 00:15:46,880 --> 00:15:50,280 to sending emails to people with their business cards, 401 00:15:50,280 --> 00:15:53,640 I am terrible at transcribing at times. 402 00:15:53,640 --> 00:15:55,720 I will put a period where there's not one, 403 00:15:55,720 --> 00:15:58,520 I will mistake an I for an L, whatever. 404 00:15:58,520 --> 00:16:01,840 But by having ChatGPT do it, it saved me some time, 405 00:16:01,840 --> 00:16:03,800 it prevented me from having an excuse 406 00:16:03,800 --> 00:16:06,200 of not wanting to transcribe everything out, 407 00:16:06,200 --> 00:16:08,360 and it only took a few extra minutes. 408 00:16:08,360 --> 00:16:10,160 And the reason for that is you met them 409 00:16:10,160 --> 00:16:12,520 during the convention, you hopefully had a good conversation 410 00:16:12,520 --> 00:16:15,560 with them at the expo or at the networking events, 411 00:16:15,560 --> 00:16:19,240 you did a follow-up with them, which I am, what, 412 00:16:19,240 --> 00:16:22,320 three, four days post-event at the time of recording this, 413 00:16:22,320 --> 00:16:24,920 I have personally not gotten a single follow-up email 414 00:16:24,920 --> 00:16:26,480 from everybody that I have met, 415 00:16:26,480 --> 00:16:28,600 but I have sent an email to everybody 416 00:16:28,600 --> 00:16:31,400 that I interacted with, that I shook hands with, 417 00:16:31,400 --> 00:16:32,720 that I got one of their business cards. 418 00:16:32,720 --> 00:16:34,280 And really the email that I sent, 419 00:16:34,280 --> 00:16:36,960 I wasn't selling anything, I wasn't pitching anything, 420 00:16:36,960 --> 00:16:40,520 I have my website or workshops in my email signature 421 00:16:40,520 --> 00:16:42,560 that I have to everybody that I send. 422 00:16:42,560 --> 00:16:45,960 Really all it was was, hey, insert name, 423 00:16:45,960 --> 00:16:47,240 it was really nice meeting you, 424 00:16:47,240 --> 00:16:49,040 and I remember a lot of those conversations, 425 00:16:49,040 --> 00:16:50,520 so I just put something, 426 00:16:50,520 --> 00:16:52,120 I hope that your trip next week is great, 427 00:16:52,120 --> 00:16:53,660 I hope that the rest of the day was great, 428 00:16:53,660 --> 00:16:55,480 I hope you got to get X out of this. 429 00:16:55,480 --> 00:16:57,120 Really just kind of taking notes 430 00:16:57,120 --> 00:16:59,640 throughout the presentation and throughout the day. 431 00:16:59,640 --> 00:17:03,220 And really, I, and something else that I did 432 00:17:03,220 --> 00:17:06,460 throughout the day was I actually did take notes 433 00:17:06,460 --> 00:17:07,640 in my notebook. 434 00:17:07,640 --> 00:17:10,360 So every time I met someone during speed networking, 435 00:17:10,360 --> 00:17:12,560 I would jot down the name, a few things about them 436 00:17:12,560 --> 00:17:15,040 and their business, I would take notes 437 00:17:15,040 --> 00:17:17,320 during the presentations, during the workshops, 438 00:17:17,320 --> 00:17:20,240 and that was just really to remember 439 00:17:20,240 --> 00:17:22,240 at the end of the day everybody that I met. 440 00:17:22,240 --> 00:17:24,320 And that's something that I started doing on my walk, 441 00:17:24,320 --> 00:17:27,160 is try to take as detailed of notes as possible 442 00:17:27,160 --> 00:17:29,760 throughout the day, so that you remember names 443 00:17:29,760 --> 00:17:31,920 and just what people do. 444 00:17:31,920 --> 00:17:34,320 So that format is basically just, 445 00:17:34,320 --> 00:17:38,600 hey, great meeting you, enter something personal, 446 00:17:38,600 --> 00:17:40,300 I'd love to connect with you further, 447 00:17:40,300 --> 00:17:43,160 let me know if you'd like to chat more, have a great day. 448 00:17:44,480 --> 00:17:46,360 Nothing crazy, nothing too special, 449 00:17:46,360 --> 00:17:50,640 just hey, thanks for your time, I'll talk to you soon. 450 00:17:50,640 --> 00:17:54,120 And that really wraps up these six tips for today's episode. 451 00:17:54,120 --> 00:17:56,080 Now if you go to the show notes, 452 00:17:56,080 --> 00:17:57,640 you'll be able to claim your free gift 453 00:17:57,640 --> 00:18:00,640 for Listen to Me Yap for the last half hour. 454 00:18:00,640 --> 00:18:03,040 And what that is, is it's just a PDF 455 00:18:03,040 --> 00:18:07,420 that has the six key takeaways from the day. 456 00:18:07,420 --> 00:18:09,640 And I'm going to list the extra contact info 457 00:18:09,640 --> 00:18:10,840 for the people that I referenced 458 00:18:10,840 --> 00:18:12,100 and the people that I got these tips from, 459 00:18:12,100 --> 00:18:13,720 so you can check them out as well, 460 00:18:13,720 --> 00:18:15,760 give them some love, follow them on socials, 461 00:18:15,760 --> 00:18:17,640 like their posts, interact, 462 00:18:17,640 --> 00:18:19,440 and it's just my way of saying thank you 463 00:18:19,440 --> 00:18:22,420 for listening to today's episode. 464 00:18:22,420 --> 00:18:24,360 And that's really all I got for today. 465 00:18:24,360 --> 00:18:26,600 If you have any questions, comments, emotional outbursts, 466 00:18:26,600 --> 00:18:28,080 always let me know in the comments 467 00:18:28,080 --> 00:18:29,720 or shoot me an email at ranger at 468 00:18:29,720 --> 00:18:32,000 withinrangecoaching.com. 469 00:18:32,000 --> 00:18:37,000 And remember to have fun, stay safe, be yourself, 470 00:18:37,660 --> 00:18:41,640 and to everyday wake up and make the decision to never quit. 471 00:18:41,640 --> 00:19:00,640 I'll see you all next week.