1 00:00:00,000 --> 00:00:09,880 Hello everyone and welcome to the Within Range Coaching podcast. I'm Ranger, a certified 2 00:00:09,880 --> 00:00:14,520 holistic success coach, and in this podcast I break down the journey entrepreneurs face 3 00:00:14,520 --> 00:00:19,480 as they start their organizations, overcome roadblocks in their way, and create an impact 4 00:00:19,480 --> 00:00:24,640 that lasts. We talk with entrepreneurs, nonprofit leaders, and purpose-driven community members 5 00:00:24,640 --> 00:00:29,960 just like you. Together, we learn how to grow our impact and develop ourselves as the people 6 00:00:29,960 --> 00:00:36,440 behind the mission. My intention is to help more people, help more people. And remember, 7 00:00:36,440 --> 00:00:41,520 if you're curious about expanding your impact, growing a community, or defining your mission, 8 00:00:41,520 --> 00:00:47,080 vision, or values, we can chat off the record. You can find my info in the show notes or at my 9 00:00:47,080 --> 00:00:52,800 website withinrangecoaching.com. We're also looking to build our sponsor community with 10 00:00:52,800 --> 00:00:58,640 organizations and individuals who align with our values of fearless innovation, social responsibility, 11 00:00:58,640 --> 00:01:03,720 and courageous candor. If you're interested in helping us highlight individuals doing great work 12 00:01:03,720 --> 00:01:09,600 in the world and share these values, reach out to me directly at ranger at withinrangecoaching.com. 13 00:01:09,600 --> 00:01:19,960 I know you're just as eager to get started as I am, so let's jump right in. Good morning, 14 00:01:19,960 --> 00:01:24,160 good afternoon, and good evening everybody. Welcome to another episode of the Within Range 15 00:01:24,160 --> 00:01:30,120 Coaching Podcast. I'm your host, Coach Ranger. And guys, we're still in the middle of my Walk 16 00:01:30,120 --> 00:01:34,560 Across America series where I'm interviewing the folks that made my walk across this country 17 00:01:34,560 --> 00:01:42,040 possible. Today, we have a very special guest, Mr. Ranger Reese, a radio personality from 18 00:01:42,040 --> 00:01:48,800 Socorro, New Mexico that has a global reach. Ranger Reese, as we all mentioned in the episode, 19 00:01:48,800 --> 00:01:52,400 helped me out when I was passing through the middle of the states through New Mexico, 20 00:01:52,400 --> 00:01:58,680 just south of Albuquerque, New Mexico, in a small town called Socorro. And in today's episode, 21 00:01:58,680 --> 00:02:03,680 we'll be exploring the unique role that local radio plays in connecting and supporting our 22 00:02:03,680 --> 00:02:10,040 communities, especially in rural areas. From promoting local artists to being a vital source 23 00:02:10,040 --> 00:02:16,840 of information during emergencies, radio has an impact far beyond what we often realize. So grab 24 00:02:16,840 --> 00:02:21,760 a cup of coffee, sit back, relax, and settle in as we pull back the curtain on the world of 25 00:02:21,760 --> 00:02:27,200 community radio. Good afternoon. Good to see you, Ranger. Awesome. Good to see you too, Mr. 26 00:02:27,200 --> 00:02:33,480 Ranger Reese. This is gonna be a little bit confusing for everybody. Two Rangers on a podcast. 27 00:02:33,480 --> 00:02:40,600 Ranger one and Ranger two, which one do you want to be? I think that you have done a bit more stuff, 28 00:02:40,600 --> 00:02:47,960 so I'll let you have one for this recording. Awesome. Well, no, Mr. Ranger Reese, how's it 29 00:02:47,960 --> 00:02:52,680 going today over in lovely Socorro? It's going well over in Socorro. We got some cloud, 30 00:02:52,680 --> 00:02:56,040 we might get a little rain, we'd kind of have warm temperatures, but nothing like what you've been 31 00:02:56,040 --> 00:03:04,960 through out there. Yeah. Yeah, it's been a lot of a lot of temperature and weather issues. So, 32 00:03:04,960 --> 00:03:11,120 but for those that are listening, Ranger Reese is one of the host family folks that got me through 33 00:03:11,120 --> 00:03:16,840 New Mexico. Oh, what guys are kind of like in the center of the state for the most part. Yeah, 34 00:03:16,840 --> 00:03:22,840 yeah, it's kind of almost almost the heart of that. But we're at the junction also the 25 and the 35 00:03:22,840 --> 00:03:28,320 city the old hoof highway. And I think the 360 that goes out to the smoky, smoky the bear forest 36 00:03:28,320 --> 00:03:32,440 over there in Lincoln County. So yeah, we're we're we're at a good nexus here. And I met you up on 37 00:03:32,440 --> 00:03:38,080 the 60. Yes. And yeah, so we're right in the heart of things. Yeah. And you guys are just south of 38 00:03:38,080 --> 00:03:44,920 Albuquerque. So yeah, pretty much right in the center. But it was right after once I got past 39 00:03:44,920 --> 00:03:51,960 you guys in the New Mexico area is when I started getting hit by the monsoons a lot more. So I got 40 00:03:51,960 --> 00:03:58,800 like my last just hot having to deal with the hot weather for a little bit. So but no, I really 41 00:03:58,800 --> 00:04:02,840 enjoyed my time over in Socorro hanging out with you learning a little bit about the radio. And I'm 42 00:04:02,840 --> 00:04:08,720 excited for today's conversation. So can you go ahead and introduce yourself what you do and share 43 00:04:08,720 --> 00:04:15,280 what your intention for today's episode is? Thanks, Ranger Keelak. I really appreciate it. I'm a 44 00:04:15,280 --> 00:04:19,480 pleasure to get to talk to you again. The episode today, like I said, we're just going to talk a 45 00:04:19,480 --> 00:04:24,920 little bit about local radio. I run a little a little I run a little radio station in Socorro, 46 00:04:24,920 --> 00:04:29,680 New Mexico with a global reach. And we have we have a really good time with that we've got some 47 00:04:29,680 --> 00:04:34,600 really great talent comes in. We do some live shows where I'm a host. But I also work with a 48 00:04:34,600 --> 00:04:38,400 lot of the community I reach out to a lot of the mental health programs here, reach out to 49 00:04:38,400 --> 00:04:46,320 four H and FAA. My goal with a cowboy in Western country radio station is to try to help promote 50 00:04:46,320 --> 00:04:51,680 rural lifestyle and and agriculture the agricultural community. I think it's important 51 00:04:51,680 --> 00:04:58,320 for kids in four H and FAA to hear songs that are about their parents lifestyle, their lifestyle, 52 00:04:58,320 --> 00:05:04,480 that lifestyle of a working rancher or working farmer. And we focus on that here in New Mexico, 53 00:05:04,480 --> 00:05:08,840 as I said, we're in the heart of New Mexico, a lot of our farmers are 40 acres or less. But we do 54 00:05:08,840 --> 00:05:15,520 have some of the best chili in Lemontar. And so yeah, I hope to maybe give people who want to 55 00:05:15,520 --> 00:05:20,760 understand a little bit. I think I think a lot of people just assume local radio happened, we take 56 00:05:20,760 --> 00:05:26,920 for granted how much it means to have a local personality, a local presence, somebody keeping 57 00:05:26,920 --> 00:05:31,520 their pulse on the heart of the community, and communicating with people both during regular 58 00:05:31,520 --> 00:05:36,800 times and during emergency times and during tragedies. And that radio, especially like it 59 00:05:36,800 --> 00:05:41,360 says, whether it's broadcast radio, and it comes through on your FM radio, or today, many people 60 00:05:41,360 --> 00:05:46,800 are finding with Bluetooth and mobile phones, you can listen to the radio station online. And 61 00:05:46,800 --> 00:05:51,760 it's been a real surprise for me, because I started out with a local radio focus, and I found myself 62 00:05:51,760 --> 00:05:56,640 with an international audience. And that's changed my perspective as well to be a little bit more 63 00:05:56,640 --> 00:06:02,800 broad, since I know that I'm talking to people around the globe and mixing mixing music for 64 00:06:02,800 --> 00:06:07,560 different people. In fact, people from Ireland and Europe send me, you know, artists lists. So I 65 00:06:07,560 --> 00:06:12,920 hope people get a little appreciation for that. And take a little thought on your local community 66 00:06:12,920 --> 00:06:19,680 radio station and and what radio, both internet and broadcast mean to you. So hopefully I can answer 67 00:06:19,680 --> 00:06:25,960 a few questions of Ranger Keelex discussion and tell you a little bit about what it's all about. 68 00:06:25,960 --> 00:06:32,440 Yeah, and I was in our little pre podcast discussion, or even when you and I were hanging out 69 00:06:32,440 --> 00:06:37,720 in Socorro, it made me think of in one of my networking groups, there was a guy that owned a 70 00:06:37,720 --> 00:06:43,160 cleaning company. And I was chatting with him one day, one of our one to ones and he was saying how 71 00:06:43,160 --> 00:06:51,800 with with the cleaner, his job is to be invisible. Like, their only reason that somebody would think 72 00:06:51,800 --> 00:06:56,520 about him would be if there's something wrong. And I feel like that's when those things with 73 00:06:56,520 --> 00:07:03,400 companies like that, like they're so pivotal and so backbone ish of a community or business that 74 00:07:03,400 --> 00:07:08,040 people would only really think about the radio or think deeper about it if there was something wrong. 75 00:07:08,760 --> 00:07:13,880 If something happened, if something bad happened to the radio or if it was not on or, you know, 76 00:07:13,880 --> 00:07:17,560 something weird. So that's why I was so excited to have you on because I feel like you'd be able 77 00:07:17,560 --> 00:07:22,280 to kind of give that behind the scenes, you know, pull the curtain to the side and say, Hey, this 78 00:07:22,280 --> 00:07:27,480 is what's all going on behind the scenes and kind of give folks like a positive reason to learn about 79 00:07:27,480 --> 00:07:31,960 what's going on. Does that kind of make sense? Yeah, I think the biggest thing for people to 80 00:07:31,960 --> 00:07:39,640 understand like in 20 in 2018, we lost our broadcast radio station for over a year. During that time, 81 00:07:39,640 --> 00:07:44,120 we had some severe flooding that took place, we almost had a train track that was washed out. 82 00:07:44,120 --> 00:07:49,400 Some of the restaurants equipment, local restaurants equipment actually flooded and washed 83 00:07:49,400 --> 00:07:54,360 down the street a little bit. We had all this activity going on without local radio. We didn't 84 00:07:54,360 --> 00:07:59,880 have an ability to communicate with the public and to let the public know what was going on. Where 85 00:07:59,880 --> 00:08:05,480 was the crew working with the county to remove some of the mud? Where was deep mud? Where was 86 00:08:05,480 --> 00:08:11,720 the flooding on I-25? So we find that a lot of times, like you said, it's invisible. As long as 87 00:08:11,720 --> 00:08:16,120 we're just listening to our music, we're fine if it's got our favorite song. But we don't realize 88 00:08:16,760 --> 00:08:24,520 how pivotal having somebody like myself who has contacts in amateur radio and in public safety, 89 00:08:24,520 --> 00:08:29,960 you know, to get that information out to the public and to not just be a nine to five kind of 90 00:08:29,960 --> 00:08:35,240 job, but to be kind of a job where if something's happening, somebody gets on the radio and you can 91 00:08:35,240 --> 00:08:39,560 turn on your radio, you know, they'll tell you what's happening. And it'll help you make plans 92 00:08:39,560 --> 00:08:44,680 of how to get to work, how to get groceries, what is open, what isn't, you know, what isn't open. 93 00:08:44,680 --> 00:08:50,120 And it's a real vital thing in our community that we don't think about until something happens. 94 00:08:50,120 --> 00:08:55,640 And we've seen this in arguments before with the FCC, you know, talking about the lack of local 95 00:08:55,640 --> 00:09:02,520 radio in emergencies and stuff like that. Because it's more than just getting a broadcast tone to 96 00:09:02,520 --> 00:09:07,320 give you a maybe one, two-minute message. It's about having someone that knows the community 97 00:09:07,320 --> 00:09:13,800 well. I mean, we've had issues here where people have been abducted. And there was nobody that 98 00:09:13,800 --> 00:09:18,600 actually knew the community well enough in that communication. And they didn't find the person 99 00:09:18,600 --> 00:09:23,000 in time. But if somebody had been communicated with that knew the community and was communicating 100 00:09:23,000 --> 00:09:27,800 information, they might have been able to save that person because they are local. They were local 101 00:09:27,800 --> 00:09:33,160 to the region and they knew it. So there's a lot of things you don't really recognize you need as 102 00:09:33,160 --> 00:09:37,960 long as things are good. And again, aside from that, even like you said with the cleaner, 103 00:09:37,960 --> 00:09:41,880 radio is there to help promote local businesses, to bring local people in. 104 00:09:42,600 --> 00:09:46,920 Artists, you know, I tell people all the time, you're a musician, but you see some of them more 105 00:09:46,920 --> 00:09:51,240 than others. But they're trying to run a small business. And they're trying to make a living 106 00:09:51,240 --> 00:09:56,920 at it. And what we can do to bring local musicians on radio and give them some airtime and playtime 107 00:09:56,920 --> 00:10:00,760 with some of the great national artists that everybody loves is really important to them, 108 00:10:00,760 --> 00:10:06,040 helping drive album sales, drive people to their events, getting other venues and establishments 109 00:10:06,040 --> 00:10:11,320 to play music, to call them up and say, hey, we'd like you to come play for us. So what radio does 110 00:10:11,320 --> 00:10:16,280 is a pivotal role of connecting us in emergencies, connecting us in good times, connecting us with 111 00:10:16,280 --> 00:10:22,040 businesses, connecting us with resources. And you really need someone, in my opinion, local, 112 00:10:22,040 --> 00:10:27,080 that's connected to the community to do that well. Yeah. And that makes complete sense to me that 113 00:10:27,080 --> 00:10:31,080 it would be somebody that is local, that they know the environment, they know the community, 114 00:10:31,080 --> 00:10:38,120 they know the people to really, because it sounds like really the role of, in your opinion, and I 115 00:10:38,120 --> 00:10:45,160 mean, I agree, of a radio host in a local region is kind of like the center of the spider web. 116 00:10:45,160 --> 00:10:49,560 Like you kind of have a feel of what's going on in all different parts, the different businesses, 117 00:10:49,560 --> 00:10:55,640 you know, in the case of an emergency, like you're very interconnected to the community. 118 00:10:55,640 --> 00:11:00,920 Yeah. Yeah. I mean, if you go back, if you go back to ancient times, the position was called 119 00:11:00,920 --> 00:11:06,680 the town crier. And he was the one that sat on the corner or sat on the steeple and yelled out, 120 00:11:06,680 --> 00:11:13,160 or the balcony and told people what the news was and what was going on, you know. And radio is just 121 00:11:13,160 --> 00:11:19,000 a different way to do that. We call it the coverage contour of our radio broadcast. And the hard part 122 00:11:19,000 --> 00:11:25,080 was in 2017, the FCC changed the home studio rule. They changed the rule that said, if you have a 123 00:11:25,080 --> 00:11:30,440 radio station in an area, you have to have a studio in that area. You need a studio in that area. 124 00:11:30,440 --> 00:11:34,200 Well, with the internet and the capabilities and everything, and instead of, you know, we don't 125 00:11:34,200 --> 00:11:38,920 know, we no longer need a studio to do records, to go down and inspect the station records. But 126 00:11:38,920 --> 00:11:43,560 so the FCC decided, well, we could do that online. So nobody has to be local anymore. 127 00:11:44,280 --> 00:11:48,680 We can, we can use the internet and I could run a radio local radio station out of 128 00:11:48,680 --> 00:11:57,160 Socorro from Bangladesh because of internet or New York City. And I can, and I can run 129 00:11:57,160 --> 00:12:02,680 thousands of them that way. And I don't have to have people there. But that doesn't allow you to 130 00:12:02,680 --> 00:12:07,240 do the local sports. It doesn't allow you to do the local businesses. It allows them to get national 131 00:12:07,240 --> 00:12:13,080 advertising dollars and make a great revenue stream. And it's, and it serves their bottom line. But 132 00:12:13,080 --> 00:12:18,280 having that town crier, that person on radio, who's there, who's listening, and it's a dangerous 133 00:12:18,280 --> 00:12:22,600 position as I found out, because you have to be able to challenge the politicians. And they don't 134 00:12:22,600 --> 00:12:31,400 like that. But the public needs to know. Yeah. So it's interesting, because there's not a lot 135 00:12:31,400 --> 00:12:37,800 of protection for DJs or station people. It's amazing with the FCC that, you know, you don't 136 00:12:37,800 --> 00:12:42,680 have to have any technical knowledge to own an FM or AM radio station, you can hire someone to 137 00:12:42,680 --> 00:12:46,520 do that, you don't have to know it yourself. And you don't have to have any psychology degrees, 138 00:12:46,520 --> 00:12:51,720 which I find amazing, because, you know, radio can really affect people's psychology quite 139 00:12:51,720 --> 00:12:55,880 immensely when you consider saying that includes internet radio, both of them, and being sensitive 140 00:12:55,880 --> 00:13:01,960 to that. So I take it as a big public responsibility to not only entertain my guests, inform them, 141 00:13:02,760 --> 00:13:07,640 but to consider the mental state and the emotional state of people in what I'm doing. It's not just 142 00:13:07,640 --> 00:13:11,880 for me to go on and have a tirade about things because I have a microphone. I have people that 143 00:13:11,880 --> 00:13:17,160 I'm serving, and then I'm concerned for as my neighbors. And I always start my radio shows, 144 00:13:17,160 --> 00:13:20,200 a good morning, friends and neighbors, you're listening to Rio Grande Valley Radio, because 145 00:13:20,200 --> 00:13:28,280 you're friends and neighbors. And that's my heart. Yeah. And I mean, I'm not going to sit here and 146 00:13:28,280 --> 00:13:36,040 argue about laws and regulations. And I've worked in code enforcement before. And it's 147 00:13:36,840 --> 00:13:41,640 for two guys on the podcast, I don't know how much we can change. But in terms of that 148 00:13:41,640 --> 00:13:48,600 whole running a radio station remotely part, it totally makes sense with the capabilities 149 00:13:48,600 --> 00:13:56,040 of internet and what we have technology wise, etc, etc. But like what you were just saying in 150 00:13:56,040 --> 00:14:04,200 terms of the emergency preparedness, what happens when the internet goes down, or like you're saying 151 00:14:04,200 --> 00:14:10,760 someone's abducted or sports games, you know, like the really great local things or the very 152 00:14:10,760 --> 00:14:16,600 terrible localized events. It sounds like that's what it still makes the most sense for a local 153 00:14:16,600 --> 00:14:23,320 radio station to be hosted by a local personality. So that's that's really interesting that you've 154 00:14:23,320 --> 00:14:29,000 been so willing to take on that, I guess, I'll pick up that helmet and say, yeah, I'll do or 155 00:14:29,000 --> 00:14:37,320 pick up the headphones or the microphone more appropriately. Hey, everyone, just a quick message. 156 00:14:37,320 --> 00:14:41,000 You know that my mission with this podcast is to share stories of influence and impact 157 00:14:41,000 --> 00:14:45,640 so that we can help more people help more people. But to do that, I need your support. 158 00:14:46,440 --> 00:14:51,320 Please rate, review and share this podcast. If I could ask for just one favor, 159 00:14:51,320 --> 00:14:55,320 it's to just leave a review. It takes about 10 seconds and a few clicks, 160 00:14:55,320 --> 00:14:58,920 but it means the world to me and could inspire someone else to make a difference. 161 00:14:58,920 --> 00:15:01,160 Thank you so much. Now back to the show. 162 00:15:01,160 --> 00:15:05,960 What is your background in terms of radio or broadcast or 163 00:15:07,080 --> 00:15:12,520 speaking to a whole bunch of people at once? Like what made you get into this world? 164 00:15:13,320 --> 00:15:16,360 Well, I think it's I think it's going to it's going to be interesting, Ranger Keelig, 165 00:15:16,360 --> 00:15:22,200 because again, my background is a consulting engineer. And I traveled everywhere from 166 00:15:22,200 --> 00:15:25,960 Kodiak Island, Alaska to help the US Coast Guard with their emergency radio systems, 167 00:15:25,960 --> 00:15:29,480 Florida, and the United States. And I think that's going to be a really interesting 168 00:15:29,480 --> 00:15:33,480 experience for people who are in the United States. I've been there with their emergency 169 00:15:33,480 --> 00:15:39,320 radio systems, Florida, Maine. I've been all over. And sometimes when you're out there, 170 00:15:39,880 --> 00:15:44,840 you have this and again, no, we can't we the big thing about the regulations and things is 171 00:15:44,840 --> 00:15:49,560 for people to try to understand that this is a machine, this is an instrument that we created. 172 00:15:50,280 --> 00:15:55,320 And it needs to be more human. It needs to be less machine and more human. So just state that 173 00:15:55,320 --> 00:16:03,000 and I've traveled quite a bit. You know, number one, you go to karaoke, you go to you go to live 174 00:16:03,000 --> 00:16:08,200 local music events, you hear artists that you don't hear on the radio, you see that you hear 175 00:16:08,200 --> 00:16:13,640 and experience the local talent that doesn't have national radio exposure. And you listen to a radio 176 00:16:13,640 --> 00:16:18,280 and a television radio specifically, but radio where it's kind of like one of those movie 177 00:16:18,280 --> 00:16:23,240 backdrops, no matter where you are, it never changes. It never changes. You know, I mean, 178 00:16:23,240 --> 00:16:28,040 I've been on a terrible prop air flight from from Anchorage, Alaska to Kodiak with the band 179 00:16:28,040 --> 00:16:32,200 that was flying out there to play. And I got turned on to some music I would have never heard 180 00:16:32,200 --> 00:16:38,920 otherwise. And so it was always kind of a it's like even me being in the southwest, it's like, 181 00:16:38,920 --> 00:16:45,480 why isn't there music here that reflects the culture that I'm in? There should be music that 182 00:16:45,480 --> 00:16:50,520 when I turn on a radio here, it should there should be something that reflects this place where I am. 183 00:16:50,520 --> 00:16:55,240 And I just went through Sholo and everything over there. But if you go up north a little bit more 184 00:16:55,240 --> 00:17:01,320 there, there's a Navajo Hopi radio station that you can hear local Dine language on that radio 185 00:17:01,320 --> 00:17:09,000 station. And you know where you are, because that's the only station that broadcasts Dine and Hopi 186 00:17:09,000 --> 00:17:15,640 language. You know, and so as an engineer, as a consulting radio engineer, and that's the other 187 00:17:15,640 --> 00:17:20,920 reason I can do this is because I can do my own engineering. But you go to all these places, you 188 00:17:20,920 --> 00:17:26,200 travel all these places, and you've got this continual drumming of these things that are out 189 00:17:26,200 --> 00:17:31,800 there. And these people who choose what you do and don't hear. And there's all this other local 190 00:17:31,800 --> 00:17:36,520 flavor, there's all this local culture flavor that's not there. So it was always my ambit, 191 00:17:36,520 --> 00:17:41,000 you know, basically, what happened to me was I was working as a National Radio Astronomy Observatory 192 00:17:41,000 --> 00:17:46,040 in the world, I was working on active hydrogen masers and other very high tech stuff, and a radio 193 00:17:46,040 --> 00:17:51,960 station came for sale. And it was something that I'd always dreamed about, but never thought 194 00:17:52,520 --> 00:18:00,440 it could actually happen. And so it was like, wow, that I can do this, you know, and I can 195 00:18:00,440 --> 00:18:06,200 express what I'm expressing to you now, that hey, let's have some local artists on the radio 196 00:18:06,200 --> 00:18:12,200 station. I put a local group here called the Cowboy Way. I started broadcasting July 1, 2017. 197 00:18:12,200 --> 00:18:16,680 And within days of putting them on the radio, I had people emailing the station and prior the 198 00:18:16,680 --> 00:18:22,040 person who sold it to me, who was that? We really love that we hadn't heard that before. That I 199 00:18:22,040 --> 00:18:30,200 mean, within a week, that's amazing. Yeah. I had I had I had affirmation that my dream and my ambition 200 00:18:30,200 --> 00:18:34,440 of having local artists and doing something that reflected the Southwest culture where I was at 201 00:18:34,440 --> 00:18:41,000 had value to other people than just me. Other than that, it was a gamble. I mean, I don't have a 202 00:18:41,000 --> 00:18:45,880 long career in broadcast. I mean, if you most I mean, I'm never qualified for half the stuff I 203 00:18:45,880 --> 00:18:54,120 attempt. According to the according to the people who qualify, you know, but there's there's a 204 00:18:54,120 --> 00:18:58,440 there's a there's a there's a heart of someone who's traveled the country quite extensively, 205 00:18:59,000 --> 00:19:03,880 who wanted to do something that was local, the opportunity presented itself. And I'm 206 00:19:03,880 --> 00:19:10,040 a radio engineer. And I as a radio engineer, it's great, because the biggest expense little radio 207 00:19:10,040 --> 00:19:16,120 stations have is the engineering and I could go to local businesses like Tractor Supply Company, 208 00:19:16,120 --> 00:19:20,840 I could put the cowboy way a live performance a cowboy way boom right there on the air and 209 00:19:20,840 --> 00:19:24,200 brought people down to Tractor Supply Company for the one of what they consider one of the best 210 00:19:24,200 --> 00:19:31,320 grand openings in New Mexico. You know, and and so it's do I have a lot of experience that I have 211 00:19:31,320 --> 00:19:38,520 going to college and learning broadcast radio and studying entertainment? No. I'm a consumer person. 212 00:19:38,520 --> 00:19:43,480 I know the power of music because I have my favorite artists that I go to when I need healing 213 00:19:43,480 --> 00:19:49,800 and when I need reflection. And I know the power of music. And I know the power and I know I know 214 00:19:49,800 --> 00:19:54,840 that the local musicians are small businesses, and they're trying to make a success. And it doesn't 215 00:19:54,840 --> 00:19:59,640 mean they have to have a platinum or a gold record and do it. They just need to be able to support 216 00:19:59,640 --> 00:20:05,880 their family and their lifestyle and keep making music. And that's such an interesting thing. 217 00:20:05,880 --> 00:20:11,960 One of the other big things that I love to see out of businesses or nonprofits are the 218 00:20:12,920 --> 00:20:20,280 the organizations that help other organizations thrive, kind of like the venture center in 219 00:20:20,280 --> 00:20:25,800 Little Rock, Arkansas, like as a entrepreneurship hub, like they help entrepreneurs, you know, 220 00:20:25,800 --> 00:20:30,360 with marketing or sales or business plans, etc, etc. And it sounds like you're very much in that 221 00:20:30,360 --> 00:20:35,560 same vein of not just the like you're saying, like the local ACE Hardware grand opening, 222 00:20:35,560 --> 00:20:40,360 I don't know, sales at the beauty salons or boutiques. Like it's also like you're it sounds 223 00:20:40,360 --> 00:20:46,440 like very unique in the way that you're able to not just say, hey, go to these people's live show 224 00:20:46,440 --> 00:20:52,120 at the downtown theater, five bucks a ticket or free or whatever. It's like, here's their music. 225 00:20:52,120 --> 00:20:57,400 Enjoy. It's right here. Listen to it. Consume it. These are your neighbors, too. 226 00:20:58,360 --> 00:21:03,640 Yeah. And it's really special when you take those those neighbors and you put their name, 227 00:21:03,640 --> 00:21:10,600 their music against national artists. And it sounds just as good. You know, it sounds just as 228 00:21:10,600 --> 00:21:16,200 good. I mean, they don't have a big label. But it's it's not like screeching breaks on the radio. 229 00:21:16,200 --> 00:21:20,760 You know, it's good music. It's great music. It's music that makes people turn their heads go, 230 00:21:20,760 --> 00:21:25,320 wow, I haven't heard that before. And it's important because there there's, you know, 231 00:21:25,320 --> 00:21:30,120 there have been historical situations where by hearing songs, by hearing stories, people 232 00:21:30,120 --> 00:21:35,000 get a broader perspective of the world around them. And they and it can open them to other 233 00:21:35,000 --> 00:21:40,280 people that they may not encounter in their day to day life. And and and I think that's important 234 00:21:40,280 --> 00:21:45,320 to making us more compassionate for one another when we see that our our our our our our our 235 00:21:45,320 --> 00:21:50,520 our own. And seeing that our our our our our our own. And when we see that, you know, 236 00:21:50,520 --> 00:21:55,560 when we see that our our struggles are the same and when we hear things that make us aware of 237 00:21:55,560 --> 00:22:01,400 different groups that may not be familiar to us. Yeah, that's so interesting. Like what you're 238 00:22:01,400 --> 00:22:06,360 saying with you said the there's a Navajo area that has the radio station they play. 239 00:22:08,360 --> 00:22:13,080 I was like, man, I wish because I haven't personally listened to a whole lot of radio on my 240 00:22:13,080 --> 00:22:19,160 middle of nowhere South Carolina versus in the city versus Alabama, Mississippi, like what that 241 00:22:19,160 --> 00:22:23,720 difference even just on that straight line through the country would have looked like, 242 00:22:24,520 --> 00:22:28,680 let alone completely different cultures like you're saying the Navajo. Yeah. 243 00:22:29,480 --> 00:22:33,560 Yeah. Well, and it's interesting too, because even what you just said there, I mean, like I said, 244 00:22:33,560 --> 00:22:38,120 when you take Georgia, and you take some of the places in the South, the struggles that go on in 245 00:22:38,120 --> 00:22:42,840 the urban environment and the art that comes out of the urban environment are different than the 246 00:22:42,840 --> 00:22:46,920 struggles that go on in the rural environment and the music that comes out of the rural environment. 247 00:22:46,920 --> 00:22:50,920 There's commonality certainly, but there's different tempo. There's a whole lot of 248 00:22:50,920 --> 00:22:55,400 different grittier things based on, you know, whether you're in the city or whether you're in 249 00:22:55,400 --> 00:23:01,160 a rural environment that's come out. And it's kind of neat because like I said, I just played a mix 250 00:23:01,160 --> 00:23:05,400 today of some country and some rock because yeah, one of them is from the city and one of them is 251 00:23:05,400 --> 00:23:10,520 from the country, but there's a common human struggle that's rooted in both of these songs. 252 00:23:10,520 --> 00:23:18,920 That's so interesting. Like you were saying that it shows the differences in a, I guess, 253 00:23:18,920 --> 00:23:24,040 in a way that brings people together is kind of what I was getting from what you're saying before. 254 00:23:24,920 --> 00:23:30,120 Yeah, it can. Like I said, it can. It can be difficult because like I said, I'm like, 255 00:23:30,840 --> 00:23:35,880 I'm going to pick on rap. I'm sorry, rap. I'm going to pick on you. But it's like, you know, 256 00:23:35,880 --> 00:23:40,360 some of that city stuff can be very hard and very aggressive. I mean, it's one of the things that 257 00:23:40,360 --> 00:23:44,120 that threw me, like I said, sometimes you're in the middle of the Southwest and you're hearing 258 00:23:44,120 --> 00:23:48,360 this very hard rap thing coming from New York or Chicago or something like that. And it's like, 259 00:23:48,360 --> 00:23:55,000 it just seems so dissonance from where I'm at that it's hard. But sometimes, you know, like I said, 260 00:23:55,000 --> 00:23:58,040 I think there, I don't know, I'm still researching a lot because I think there's 261 00:23:59,400 --> 00:24:05,640 interest, you know, like I said, I do Americana to Western swing, but I'm definitely more folk, 262 00:24:05,640 --> 00:24:12,920 more country, more Westerns. I'm more people and I'm definitely agricultural focus, ranching and 263 00:24:13,800 --> 00:24:18,840 farming. I live in an agricultural environment here. But I also live in an environment in 264 00:24:18,840 --> 00:24:24,680 Socorro where we have international scientists that are measuring glacier movements in Greenland 265 00:24:25,480 --> 00:24:32,120 that are, you know, giving us radio images of black holes right here in Socorro. So it's an 266 00:24:32,120 --> 00:24:37,720 environment. But again, if you try to get down to what the human condition is and the human struggle, 267 00:24:37,720 --> 00:24:41,960 it's universal. And people may express it differently. And they may use different 268 00:24:41,960 --> 00:24:48,920 instruments to express it. But it's the same struggle. That's so interesting, too. Yeah. I 269 00:24:48,920 --> 00:24:54,040 mean, I'm sure that's a whole other episode there just talking about how, how music and cultures and 270 00:24:54,040 --> 00:25:00,920 all that's kind of intertwined differently. But I guess to kind of focus in on your station and what 271 00:25:00,920 --> 00:25:07,160 you do. What we do here right now, like you said, I do everything from the fresh country, which is 272 00:25:07,160 --> 00:25:10,840 some of the latest country that's coming out right now. And there's some really good artists, but 273 00:25:10,840 --> 00:25:16,360 I'm the one selecting. I'm not getting it from anybody naturally. I listen, I enjoy the music. 274 00:25:16,920 --> 00:25:21,640 And I also listen to my constituents here when I'm in the grocery store, when I'm walking around. 275 00:25:22,600 --> 00:25:29,800 I read concert t-shirts, I pay attention to what people are enjoying. And I also put my New Mexico 276 00:25:29,800 --> 00:25:34,360 artist in there. So we've got fresh country, we've got old school country, which is classic 277 00:25:34,360 --> 00:25:39,640 country, vintage country, your Johnny Cash's, your Dolly Parton's, Tom T. Hall, you know, some of the 278 00:25:39,640 --> 00:25:46,200 stuff that made country and what it is. And then like I said, I do my cowboy and Western country 279 00:25:46,200 --> 00:25:51,480 on Wednesdays and Saturdays. And that again, that's working ranchers in most cases, working farmers 280 00:25:51,480 --> 00:25:57,560 in most cases, but also just artists who find that subject in the history of America, because cowboy 281 00:25:57,560 --> 00:26:02,120 and Western has a lot of songs about history in it, which is a big thing. Because again, talking 282 00:26:02,120 --> 00:26:08,200 about culture, the cowboy songs tie back to the Irish and Scottish ballads of Europe. And a lot 283 00:26:08,200 --> 00:26:14,040 of that tradition carries forward and into cowboy culture. And of course, Spain, Spain bringing the 284 00:26:14,040 --> 00:26:19,000 horses over. So there's... And down here in New Mexico, I mean, you can't help but have 285 00:26:19,720 --> 00:26:25,880 Spanish-English mix in music because that's the culture. And so it reflects who we are. It 286 00:26:25,880 --> 00:26:31,640 tells people like FAA, it tells kids like FAA, 4-H that, hey, this stuff is cool. And Lainey 287 00:26:31,640 --> 00:26:36,280 Wilson, you know, her latest album out, Whirlwind, you know, country's cool again. People are getting 288 00:26:36,280 --> 00:26:42,920 back to this blue collar, getting back to working and looking for songs that celebrate not the rich 289 00:26:42,920 --> 00:26:48,120 guy running around playing party boy, but the people who are out there living a hard life, 290 00:26:48,120 --> 00:26:53,480 but enjoy it because it's their choice, it's their freedom, and it's their expression of their life 291 00:26:53,480 --> 00:26:59,240 on the land that they live. And it's kind of cool to see that because like I said, I've seen 292 00:26:59,240 --> 00:27:02,920 when I started out, there was only one other country radio station in Socorro. And now I think 293 00:27:02,920 --> 00:27:07,960 we're up to four. I actually converted one of the radio stations from Classic Rock to country to 294 00:27:07,960 --> 00:27:13,080 compete with me, which I thought was quite an honor. How funny. That's so cool that it like, 295 00:27:13,080 --> 00:27:18,280 it sounds like it's still there also between stations a bit. It's cooperative. Is that kind 296 00:27:18,280 --> 00:27:24,120 of fair to say that you guys are all there's still that competition, but it sounds like there's also 297 00:27:24,120 --> 00:27:31,080 might be some working togetherness. Is that fair to say or I think there could be the New Mexico 298 00:27:31,080 --> 00:27:35,560 Broadcasters Association. I've had some difficulty there because like I said, there's a lot of the 299 00:27:36,200 --> 00:27:42,280 broadcasters feel like the FCC license is the creme de la creme. And the rest of you guys are 300 00:27:42,280 --> 00:27:49,240 just a bunch of whatever is in your in your basement. You know, but like I said, it's changing. 301 00:27:49,240 --> 00:27:54,200 The world is changing. I mean, the difference between a podcast and radio stream station is 302 00:27:54,200 --> 00:27:58,600 number one, like what you and I are doing right now. This is a live conversation between you and 303 00:27:58,600 --> 00:28:03,080 me. You are somewhere else and I am somewhere else. But at this point in time, we are together. 304 00:28:03,720 --> 00:28:10,120 And people will play this back anytime they want to and it'll be a podcast. But real live radio in 305 00:28:10,120 --> 00:28:14,920 the morning says, Hey, I'm up with you. I see the sun coming up and I'm let's get our morning 306 00:28:14,920 --> 00:28:17,960 started together. We're gonna have coffee together. We're gonna talk on the place and songs. I'm gonna 307 00:28:17,960 --> 00:28:21,720 try to put you in a good mood. I'm going to be aware that it's Monday and you're kind of groggy 308 00:28:21,720 --> 00:28:25,800 and not wanting to get to work. I'm going to be aware that it's Friday and hey, let's get excited. 309 00:28:25,800 --> 00:28:29,720 It's the weekend. It's going to be live because it's like my show Wednesday night with Doug Viggs 310 00:28:29,720 --> 00:28:33,720 and I we connect with people from Carolina to California on Wednesday night. And we're all 311 00:28:33,720 --> 00:28:37,880 sitting around on what I call the ranch house couch. It's not a podcast. Because it's live. 312 00:28:37,880 --> 00:28:42,920 We're all doing this at the same time. We're getting interactions on text and messaging, 313 00:28:42,920 --> 00:28:49,400 you know, and I think it's important for a radio DJ to bring that community together that it's 314 00:28:49,400 --> 00:28:55,400 streamed that it's live, that this is our moment right now. And I when I started out, I was really 315 00:28:55,400 --> 00:28:59,640 anti recording because I was like, No, you either at that moment or you're not, you don't deserve it. 316 00:29:01,560 --> 00:29:05,000 And I was pretty arrogant and ignorant in that. And then I started having some really great 317 00:29:05,000 --> 00:29:10,600 historical interviews that I didn't record them like, Oh, I can see where my arrogance 318 00:29:10,600 --> 00:29:18,200 is wrong. And I need to start and I did. I did because it the podcast is important. 319 00:29:18,840 --> 00:29:23,720 The podcast is important, but coming together over the power of radio over the power of internet 320 00:29:23,720 --> 00:29:29,240 coming together and sharing that time wherever we are is a cool thing. Yeah, I love how it's also 321 00:29:29,240 --> 00:29:34,280 that acknowledgement that there are so many different types of media or forms of communication 322 00:29:34,280 --> 00:29:39,480 that we have. And they're all important for very different reasons. Yeah, whether it's you know, 323 00:29:39,480 --> 00:29:43,880 like you're saying like, hey, I'm your local radio host, I'm drinking coffee from the same 324 00:29:43,880 --> 00:29:49,400 shop that you are right now. We see the mountains that the sun is coming up behind right now, 325 00:29:49,400 --> 00:29:54,280 like at the same time. And then also that being able to share those conversations, like what you 326 00:29:54,280 --> 00:29:59,480 said, like you and I are having right now, like anybody anywhere, like I have people, I have, 327 00:29:59,480 --> 00:30:04,920 I have people in Germany listening to my podcast, too, which is always kind of funny to see, like, 328 00:30:05,480 --> 00:30:12,040 all these people from all across the world. So it's just all about the different types of reach 329 00:30:12,040 --> 00:30:19,320 and the messages that you're able to promote and facilitate and cultivate on your show. 330 00:30:20,040 --> 00:30:24,600 Yeah, I mean, I've gotten Christmas cards from North of Frankfurt, Germany. I've got a good friend 331 00:30:24,600 --> 00:30:28,840 in New Forest, England, who's a musician out there. And I've gotten requests from Irish, Irish and 332 00:30:28,840 --> 00:30:33,240 Scottish stations that listen to my stations. And one of the reasons I realized recording was a good 333 00:30:33,240 --> 00:30:37,640 thing to do, because of different times of day. But that's been the amazing thing about what I do, 334 00:30:37,640 --> 00:30:41,960 because like it says, there's a thing in the radio business that says once the population gets over 335 00:30:41,960 --> 00:30:47,560 a million country radio stations go away, you know, usually country radio, country music usually, 336 00:30:47,560 --> 00:30:53,160 you know, fits a very small demographic. I mean, in the heyday of Alabama and the 90s, 337 00:30:53,160 --> 00:30:57,160 they were maybe pushing 12%, 14% of the population in their coverage contours 338 00:30:57,160 --> 00:31:03,080 for a broadcast radio station. What I've learned as an internet radio station is all those little 339 00:31:03,080 --> 00:31:08,920 small populations anywhere that you've got cell phone coverage, you can go on your mobile phone 340 00:31:08,920 --> 00:31:15,080 and you can listen to my internet radio station. So I found up connecting, I'm going to say hundreds, 341 00:31:15,080 --> 00:31:19,800 but it's probably more than that, little communities all around the globe, the farmer in Frankfurt, 342 00:31:19,800 --> 00:31:24,680 Germany, who listens into my radio station, because he likes the country music, the agricultural 343 00:31:24,680 --> 00:31:31,320 focus that I have, the ones in Scotland and Ireland, because we all have that, it's all there. 344 00:31:31,960 --> 00:31:39,880 There's ranches in Hawaii. You know, and it's it and when you start celebrating that all those 345 00:31:39,880 --> 00:31:45,080 little cultures and you celebrate them on internet radio as one of the medium, I was blown away. 346 00:31:45,080 --> 00:31:49,880 And I'm still trying to figure it out. That you know, how many of these little communities 347 00:31:49,880 --> 00:31:53,000 turned in and listen because they could hear songs about the way they live. 348 00:31:53,000 --> 00:31:58,120 And artists celebrating it from Canada to England. You were here. You really like the song by Andrew 349 00:31:58,120 --> 00:32:08,200 Ferris called Drifting. That song was from Australia. So it's neat because now this rural 350 00:32:08,200 --> 00:32:13,640 community, these little rural communities scattered everywhere have a format in internet radio 351 00:32:14,600 --> 00:32:21,240 to connect and listen. And where my ignorance was, I'm not going to record things and I'm not going 352 00:32:21,240 --> 00:32:26,600 to record things and I'm just focused on local radio. Suddenly I had to realize, oh my gosh, 353 00:32:26,600 --> 00:32:31,240 you know, when I real wow, I have an international audience. I have people in Brazil that listen. 354 00:32:32,680 --> 00:32:38,840 You know, it's like, okay, so I'm going to change my focus. It changes things a little bit. 355 00:32:39,720 --> 00:32:44,280 Well, a lot, actually, because like I said, I don't want to talk about nationality in my shows. I 356 00:32:44,280 --> 00:32:48,920 want to talk about human being, because that's what's important to me. The nationalities are 357 00:32:48,920 --> 00:32:53,240 distinctions or higher level of distinctions that if we're milk and a cow in Germany, it's the same 358 00:32:53,240 --> 00:32:58,120 as milk and a cow here. If we're raising agriculture here or there, we're all trying to do the same 359 00:32:58,120 --> 00:33:02,360 thing. We're all fighting the weather, fighting the soil, fighting environmental changes, 360 00:33:02,360 --> 00:33:07,480 struggling. It's hard work, but this defines who we are. And like Keeper of the West by Ryan Fritz, 361 00:33:07,480 --> 00:33:12,120 the song, we want to be able to pass this down to our children. We want them to have the same 362 00:33:12,120 --> 00:33:17,560 opportunity that we have. And it's important to share the songs that celebrate that. That's so 363 00:33:17,560 --> 00:33:27,720 interesting. I love that. Welcome to the mountaintop. Are you an entrepreneur or non-profit 364 00:33:27,720 --> 00:33:32,520 leader ready to make a bigger impact in the world, but aren't sure how to do it or even where to 365 00:33:32,520 --> 00:33:39,960 start? Then join the NeverPeak community on school, where bold movers, shakers and magic 366 00:33:39,960 --> 00:33:44,840 makers come together to achieve their dreams and support others on the way to theirs. 367 00:33:44,840 --> 00:33:51,800 Our goal is to help leaders change the world by first focusing on themselves. By fostering 368 00:33:51,800 --> 00:33:56,200 your community rooted in support and learning, my goal is to help you be more effective in your 369 00:33:56,200 --> 00:34:02,760 organization, achieve your biggest dreams and make time for what really matters in your life. 370 00:34:04,040 --> 00:34:10,920 In NeverPeak, you'll find weekly book club meetings, engaging courses, weekly mastermind calls, 371 00:34:10,920 --> 00:34:16,200 monthly Q&As with industry experts and networking opportunities that span the globe. 372 00:34:17,160 --> 00:34:22,440 Our courses and discussions cover essential topics like personal finance, work-life balance, 373 00:34:22,440 --> 00:34:28,600 goal setting, relationship building, business topics and so much more. Each course is designed 374 00:34:28,600 --> 00:34:33,720 to support you to holistically grow yourself as the person behind the mission. 375 00:34:33,720 --> 00:34:39,720 Oh yeah, one more thing I forgot to mention, that at the time of recording this, the community is 376 00:34:39,720 --> 00:34:47,640 completely free. That's right, you can get started for zero dollars down, but it won't last for long. 377 00:34:48,440 --> 00:34:55,000 All you need to do is to go to school.com forward slash NeverPeak or hit the link in the show notes 378 00:34:55,000 --> 00:35:01,240 to claim your spot on the mountain. Again, be sure you get in now. I can't wait to see you 379 00:35:01,240 --> 00:35:05,240 there and witness the peaks you'll reach in just a few weeks. 380 00:35:31,240 --> 00:35:33,880 Be willing to change and acknowledge for yourself. 381 00:35:34,760 --> 00:35:40,600 Yeah, I think the biggest thing people, I don't know, for me the biggest thing is I'm here to 382 00:35:40,600 --> 00:35:47,000 serve others. While I'm here, I'm here to serve others. And one day I will die and who's going to, 383 00:35:47,000 --> 00:35:53,160 somebody, we need to serve one another. That's where our value and our connection come from 384 00:35:53,720 --> 00:35:59,240 in serving one another. We often talk, you hear thrown around the word spirit and the word soul. 385 00:35:59,240 --> 00:36:03,240 And for me, soul, when we talk, like it says, when we talk about soul, when you hear like 386 00:36:03,800 --> 00:36:09,480 soul, it really is how like you and I like our relationship, right? I mean, I didn't have to 387 00:36:09,480 --> 00:36:17,160 reach out and help you. I didn't. But now my reality and my character and my personality has 388 00:36:17,160 --> 00:36:24,360 been influenced by connecting with you, as well as you has with me. And that is a soul extension. 389 00:36:24,360 --> 00:36:32,200 Because when I go that change in you is still going to be there. Maybe. You know, depending on 390 00:36:32,200 --> 00:36:36,040 the impact, depending on the impact that we have on others lives by looking out for their needs and 391 00:36:36,040 --> 00:36:42,840 caring for them. And how we're able to do that. You know, that's, that's what's going to, that's 392 00:36:42,840 --> 00:36:49,240 what's going to go further than my own life is servitude and servitude is really the root of 393 00:36:49,240 --> 00:36:54,520 things because I, I, when I play music, when I do DJ, I mean, I don't, I don't do it for the money. 394 00:36:54,520 --> 00:37:00,520 I do it because people are suffering right now. They're struggling. And if I can play music that 395 00:37:00,520 --> 00:37:07,800 makes people happy and I can see joy come over people's faces, I, I, I'm done. That as much 396 00:37:07,800 --> 00:37:11,640 suffering as people are going through right now, struggling, everything going on in the world. 397 00:37:11,640 --> 00:37:18,520 If you can have an hour or two of enjoyment and joy, that's, that's the most I could hope for. 398 00:37:18,520 --> 00:37:24,280 Yeah, no, I, that, that whole idea of serving humanity that resonates extremely deeply with me 399 00:37:24,280 --> 00:37:28,600 and, you know, the community that I want to build, whether it's here or school or whatever 400 00:37:28,600 --> 00:37:34,920 platform that I'm, I don't know, posting things on. So, and that was something that I was so when we, 401 00:37:34,920 --> 00:37:38,760 we had our conversations in Socorro, when you would pick me out, that I kind of was like, wow, this 402 00:37:38,760 --> 00:37:46,760 guy, like we're aligned on a lot of deeper level stuff, not just that we have the same name, but 403 00:37:47,880 --> 00:37:53,160 it goes a lot deeper than that. So, but no injuries. I think that that's a fantastic 404 00:37:54,040 --> 00:38:00,440 outlook and a fantastic focus. But if folks wanted to listen to your show, to check you out, 405 00:38:00,440 --> 00:38:05,160 learn more about you and connect on the interwebs, what would be the best way for them to do so? 406 00:38:05,160 --> 00:38:09,720 Well, I basically right now I do, I do three morning shows a week on Monday, Wednesday, 407 00:38:09,720 --> 00:38:16,120 Friday right now on Rio Grande, and that's an E. There's an E on the end of the gran, Rio Grande 408 00:38:16,120 --> 00:38:21,640 Valley radio.com. And I do, I do, you know, three morning shows right now on Monday, Wednesday, 409 00:38:21,640 --> 00:38:27,000 Friday, between seven a.m. Mountain Daylight Time. That's here in New Mexico. So it's based on New 410 00:38:27,000 --> 00:38:31,960 Mexico time. And we do that Monday, Wednesday, Friday. And then of course, Wednesday night, 411 00:38:31,960 --> 00:38:36,520 we have a very special Wednesday night at 630 p.m. It's not going to happen next week, but it 412 00:38:36,520 --> 00:38:43,880 will happen the following week. Doug Figgs, he's a 2023 IWMA New Mexico, West, entertainer of the 413 00:38:43,880 --> 00:38:50,200 year nationally. He's got a resume with a songwriting award to go back to 2014. And we have a 414 00:38:50,200 --> 00:38:55,880 very fun show on Wednesday nights at 630 p.m. when he's in town. He does a lot of performances all 415 00:38:55,880 --> 00:39:00,760 around, travels quite a bit. And we have that on Wednesday night at 630. We also play back the 416 00:39:00,760 --> 00:39:06,840 recorded show on Saturday mornings at 830 a.m. And that's good for our European listeners over 417 00:39:06,840 --> 00:39:11,880 there to get in because it's about 330, 430 in the afternoon their time. They let us know. And 418 00:39:12,600 --> 00:39:16,120 so that's that big given. You want to listen in, you can listen in seven days a week. 419 00:39:16,120 --> 00:39:21,000 We do everything from Americana to Western Swing, but we do have theme days on Mondays 420 00:39:21,000 --> 00:39:25,880 are our fresh country and Tuesdays and Thursdays are traditional. Some of the old school country, 421 00:39:25,880 --> 00:39:30,600 classic country from the last century. And then of course, we do our unique blend of cowboy and 422 00:39:30,600 --> 00:39:36,200 Western country music on Wednesdays and Saturdays, which celebrates agricultural ranchers and 423 00:39:36,200 --> 00:39:43,960 farmers and the cowboy and the cowgirl nonetheless. Cowboys and the cowgirls and the FFA and the 4-H. 424 00:39:43,960 --> 00:39:47,800 We'd love to see it. No, that's awesome. Ranger Reese, thank you so much for taking the time to 425 00:39:47,800 --> 00:39:52,920 hang out with us today. All that information I will compile into the show notes to make it easy 426 00:39:52,920 --> 00:39:58,280 for folks to find. But other than that, I just want to say thank you again for not only your help 427 00:39:58,280 --> 00:40:03,400 getting through the land of enchantment, but for sharing some of your information and your 428 00:40:04,520 --> 00:40:07,720 expertise on our show today. Well, thanks for having me. And remember, 429 00:40:07,720 --> 00:40:11,960 Socorro was named for a place of help when the Spaniards came through. So proud to extend the 430 00:40:11,960 --> 00:40:16,120 spirit of the Piro Indians and help you through Socorro. And I'm so grateful for all the people 431 00:40:16,120 --> 00:40:19,880 who have helped me through this. And I'm glad to see your journeys going well and you're meeting 432 00:40:19,880 --> 00:40:23,880 a lot of new great people. And thanks for taking the time from your journey to share my journey. 433 00:40:23,880 --> 00:40:27,240 It's been good to intersect at this point. Of course. Thank you. 434 00:40:29,880 --> 00:40:34,760 And that's a wrap for today's episode of the Within Range Coaching Podcast. A huge thank you 435 00:40:34,760 --> 00:40:39,800 to Mr. Ranger Reese for sharing his insights and experience with us. It's clear that local radio 436 00:40:39,800 --> 00:40:44,920 is more than just a medium for music. It's a lifeline for communities, a promoter of local 437 00:40:44,920 --> 00:40:50,440 culture and a vital part of our daily lives. If you enjoyed today's episode, please be sure 438 00:40:50,440 --> 00:40:56,120 to subscribe and leave us a review as it'll only help us with our mission of helping more people 439 00:40:56,120 --> 00:41:02,440 help more people. And don't forget to tune into Ranger Reese's station Rio Grande Valley Radio 440 00:41:02,440 --> 00:41:06,200 to experience the unique blend of local and global content that he curates. 441 00:41:06,200 --> 00:41:15,400 Until next time, remember to have fun, stay safe and be yourself. I'll catch you in the next one.