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Hello everyone and welcome to the Within Range Coaching Podcast. I'm Ranger, a certified

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holistic success coach, and in this podcast, I break down the journey entrepreneurs face

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as they start their organizations, overcome roadblocks in their way, and create an impact

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that lasts. We talk with entrepreneurs, nonprofit leaders, and purpose-driven community members

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just like you. Together, we learn how to grow our impact and develop ourselves as the people

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behind the mission. My intention is to help more people, help more people. And remember,

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if you're curious about expanding your impact, growing a community, or defining your mission,

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vision, or values, we can chat off the record. You can find my info in the show notes or at my

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website withinrangecoaching.com. We're also looking to build our sponsor community with

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organizations and individuals who align with our values of fearless innovation, social responsibility,

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and courageous candor. If you're interested in helping us highlight individuals doing great work

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in the world and share these values, reach out to me directly at ranger at withinrangecoaching.com.

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I know you're just as eager to get started as I am, so let's jump right in.

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Welcome to another episode of the Within Range Coaching Podcast. In today's episode,

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we're joined by Star Rayburn, an expert in software development and business management

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who shares valuable insights into the intersection of both of those fields. We'll explore the

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challenges of managing tech projects, the importance of long-term vision in business,

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and the crucial role of respecting and valuing your employees and their time. If you've ever

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wondered how to balance productivity and employee satisfaction, or how to plan your company for

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sustainable growth, this episode is for you. Let's jump right in. I'm continuing on with my

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Walk Across America series where I am highlighting the nonprofit leaders, entrepreneurs, and community

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members that I meet along my way that in some way, shape, or form have helped me along my journey.

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And today we have a guest that has been so, so helpful and impactful on my journey, especially

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getting into the good old city of Amarillo here in Texas. We're recording from Texas right now

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before I start my journey and my little jaunt through New Mexico and the hot states. So by

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the time you hear this, I will be somewhere in the middle of Arizona or New Mexico. But instead of

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focusing too much on that, I'm going to hang out with my new good friend and owner of Sky Labs

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Technology, which is a software development firm based out of Amarillo, Texas, Star Rayburn. Star,

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how are you doing today? Oh, I'm doing great. Thanks for having me. Of course. Thanks for taking

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the time to hang out with us today. And Star, I have never had a software or tech or anything

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like that business on the podcast just yet. And I know that we have a very specific topic of

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discussion for today that's a little bit different than what people may think. But before we jump

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too straight into today's topic, could you just give us a quick introduction of who you are and

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what your intention for today's episode is? Sure. As you said, I'm Star Rayburn, run Skylabs

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Technology that does software development and primarily focused on web and mobile applications.

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We also build backends for all sorts of companies throughout the area and across all of America.

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So the main things that I wanted to focus on today is why did I start a business? And where

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do we see business going over the next few years? You and I are both young. A lot of the businesses

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that we see are run by older individuals who have their own kind of perceptions of how employees

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should act. And I think what I'm trying to do is kind of turn that on their head a little bit as

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I see the younger generation coming up and what their expectations are. So we've had a lot of

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success in the way that we run our company. And just kind of want to share that with everybody

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else to see maybe we can shift the view of work inside of America. Yeah, which I think is such an

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interesting topic, especially like you're saying as these generations kind of flip and was like

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the baby boomers, they start to retire or they start to leave the business world. Like it's really

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up to the millennials, the Gen Zers that are coming up to find what works best for us and what works

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best for the industries that we go into overall. And I think that employer relations are going to

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be one of those biggest factors that determine the success of a business moving forward. And I

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think that's such a valuable conversation to have. I mean, I don't have any employees right now

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myself, but in the next two, three, four, five years, I can definitely see within range kind of

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bringing on more folks. So I'm really excited to hear what your guys take is on, what is it like

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hours and compensation and how all of that really works beyond just the numbers. Yeah, definitely.

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And I think from my perspective, you know, I am someone who, you know, I graduated high school in

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2006. It was right before the housing market crash. So we had like a really hard time finding work.

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I'm originally actually from Arizona. So I'm sorry that you're walking through there during the

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summer, but because the industry was so difficult to get into, and actually was not doing software

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development when I got out of school, I had to jump around jobs. And so I had a lot of experience

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as a worker in a lot of different industries. When I got my first tech job, I was working for a

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pharmaceutical company. And it was awesome. The environment was really cool. Everyone was super

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helpful. It was privately owned. I could go and walk up to the CEO's office and sit down and have

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a glass of whiskey with him if I wanted to, you know, and he was really open and cool. And then a

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few years into doing that, you know, he sold off the company because he was getting older. And he

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had a really strong view of like employee employer relationship, he he wanted to make sure that if

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you stayed there, you were getting paid, you were getting compensated. Everybody was they worked

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hard, and they played hard. And the company supported that. When corporate came in, they like

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destroyed all of that environment. And I think that was something that was extremely difficult

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for me to see. And it's, it's a big reason that I jumped off and started my own company. I think

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that talking with the younger generation, and what they expect out of work, I think there's this

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expectation of, I have a life outside of work. And I will work for you, and I work hard, but your

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money doesn't give you a right to own my life. And I think that especially in a corporate structure,

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there is that where I'm a salaried employee. But if you have to work 60 hours, that's, that's just

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what you do, because it's part of your job. And I really disagree with that viewpoint. So some of

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the steps that I've taken to kind of mitigate that is to, we as a company don't offer any PTO, we

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treat as everyone is adults. So I guess instead of no PTO, it's unlimited PTO. So if you feel like

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you don't want to come into work that day, you want to do something else, that's fine. As long as

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you're keeping up with your work, and you're being responsible, and communicating, we treat you like

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a brother, you know, like, hey, I can't come over today. Oh, no worries. Let's do it next week.

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Okay, so I think that there's what that lends us. And you know, because of the industry, I do have

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the ability to not have someone come in, and it's not going to kill me. We also have like the

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luxury of saying things like, hey, if you want to work four hours a day, every day out of the week,

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that's fine. We've also implemented things like 32 to 34 hour work weeks. What we've seen with that

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is basically increase in productivity, where people feel like they have less time to get things done.

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So when they come in, they're ready. And they're going to sit down, work extremely hard to get the

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things done that they need to do so that they don't have to work late. They don't have to do the

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things that they need to do. And when I lend that opportunity for people to be able to create their

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own work hours, to do things like take off at any time that they want, and to spend time with their

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families, it lends us or gives us the ability to ask them, hey, we have meetings that are outside of

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your schedule time, would you mind coming in? And they'll work harder and want to facilitate that

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for you, because you're doing the same for them. And so I think the way that I've seen companies

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view employees, and the way I try to view employees is very different. Just because we don't

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really need a business who is going to see you as an item that they can use, is not going to be able

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to sustain a lifestyle over a long period of time. You know, we're seeing generations switch jobs

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every two to three years. In fact, when I first started software development, one of my first

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mentors I had, he was a senior software developer at Google. And this guy told me, hey, go and get a

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job, work there for one year, move. Okay, get that job, move again, because that's how you make more

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money. You know, you're going to start at $65,000, you're going to move, you're going to make 80,

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you're going to move, you're going to make 100, you're going to move, you're going to make 125.

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Because if you stay in a single location, they don't see value. And he said, you know, what's crazy

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is I went, I wanted to work at Google, I got a job here. I asked for more money, they said no. So I

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left, I went and worked for Microsoft for two years. And I came back and I got more money than

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I originally asked from Google. And he said, it's ridiculous to me that a business doesn't see any

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value and you stay in. And I think you can see that through the way they treat employees, the way

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they like their policies that they put in place, these ideas of, you know, minimum raises, like a

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1%, 3% raise that doesn't cover even inflation. I mean, that to me, is unacceptable. And I think

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it's what we're trying to fight and try to stay really conscious of. Talking about raises, we try

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to look at first, everybody gets a inflation raise, because you shouldn't have to pay to work

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somewhere. Because truly, if you don't make inflation, then you're paying money to work

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somewhere. So that's like our first step. And then we look at how did you do as an employee, and

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we'll give you an additional percentage on top of the inflation rates. So those are some of the

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things that I try to focus on as far as dealing with my employees. And again, you know, my

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employees will stay with me. You know, I've had, I've owned my company now for five years, and I've

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had one employee that has stayed with me for three and a half years. And he basically got hired in.

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And that's where he is. We've never lost a single employee. We're just continually growing. I think

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really, you know, the things that I want to stress to anyone who wants to be an entrepreneur or is

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an entrepreneur is recognize that your company is yours, right? It's your baby. So you saying I'm

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willing to come in and work all these extra hours. And that makes sense, because it's your brain

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child, right? The people that work for you, you should not expect that out of them. They're here

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to do a job, and they're going to do their job well. But if, if you're trying to push your views

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and feelings on them, based on like how you want your business to be successful, and you want

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people to work really hard, that's not a motivation for them. They don't have the same type of view of

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the company. It's a job for them. You know, because if they wanted to have that same type of view,

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they would go and start their own company. But not everybody is an entrepreneur like you. So make

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sure that you're being really conscious of that. Ensure that you're treating your employees with

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respect and treating them like adults like they are. Because the more you treat them like children,

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the more they'll act like children. Yeah, and that's, that's such an interesting thing to bring up,

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too, is because I mean, my goodness, on all of these, when I was on the job hunt, it's, you know,

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we're looking for someone with an entrepreneurial mindset. It's like no one, no, you're not.

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You're looking for certain qualities that could be shared between those two. But if someone's an

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entrepreneur, like true and true, they're going to want to start their own thing. They're not going

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to necessarily want to work for someone. And I think that's a very valuable thing to bring up is

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that with when it comes to your business, nobody's going to care about it as much as you do. And if

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somebody cares about it more than you do, like there's a problem there. Right. That it's not

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aligning with your values or what you want to do. Or I guess that's a whole other podcast,

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potentially, right? Or another episode. Welcome to the mountaintop. Are you an entrepreneur or

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nonprofit leader ready to make a bigger impact in the world, but aren't quite sure how to do it,

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or even where to start? Then join the NeverPeak community on school, where bold movers, shakers,

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and magic makers come together to achieve their dreams and support others on the way to theirs.

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Our goal is to help leaders change the world by first focusing on themselves, by fostering community

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rooted in support and learning. My goal is to help you be more effective in your organization,

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achieve your biggest dreams, and make time for what really matters in your life. In NeverPeak,

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you'll find weekly book clubs, engaging courses, weekly mastermind calls, monthly Q&As with industry

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experts, and networking opportunities that span the globe. Our courses and discussions cover

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essential topics like personal finance, work-life balance, goal setting, relationship building,

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business topics, and so much more. Each course is designed to support you to holistically grow

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yourself as the person behind the mission. Oh, and one more thing I forgot to mention. At the time

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of recording this, the community is completely free. That's right, you can get started for zero

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dollars down, but that won't last for long. All you need to do is go to school.com, that's

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skool.com forward slash never dash peak, or hit the link in the show notes to claim your spot on

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the mountain. Again, be sure you get in now, because I cannot wait to see you there and witness the

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peaks you'll reach in just a few weeks. In terms of the success that you've seen with your employee

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with giving them these benefits, the unlimited PTO, the flexible work hours, it sounds like you're a

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lot more results and product driven in terms of, hey, this is what these, from what I can kind of

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hear in our previous conversations, you looked at it more so as, okay, this is what I need out of an

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employee, this is the product that I need. I'm going to hire someone that can do those things,

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rather than I need a warm body that can work 40 plus hours a week. What is that differentiation

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between being, I guess, outcome driven versus time driven? Yeah, well, even in any company, you can

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see employees are, there are certain employees that are going to be more proficient than other

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employees. And I think recognizing that a person who is proficient shouldn't get more work as the

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benefit, right? Like, hey, congratulations, you did such a great job today, here's more responsibility

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with no pay, right? That's kind of an easy thing to do. And when I'm consulting with other firms

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that I work with, that's one thing that I talk with management about, hey, you know, just because

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these people are doing a really good job, don't give them more work with no benefit. Make sure

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that you are giving them, either you are reducing the, or giving them more flexibility, or you're

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compensating them in money. So money, time, benefits, those are the things that you can do

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to say, hey, you know, if you do this extra thing, you know, we'll give you a half day on Friday.

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I think that's like a benefit that people will say, well, cool, like I was just doing what I thought

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I should be doing. And look, I get all this extra, you know, this extra benefit. And I think like,

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for me, and again, this kind of goes back to my industry, it allows for the ability to have a

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production driven employment line, right? So I have X amount of tasks that I need them to get done

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in a specific amount of time. If they're done with that, sure, is there other stuff I could have them

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do? Yeah. But are they doing busy work at that point? Maybe. And from my perspective, I kind of

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look at each individual person I work with, and say, what do I think they can get done? Not

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what can I get done and then give that them? Yeah, or give that to them. But like, learning

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your employees, understanding what their capacity is, and then giving them things they can be

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successful in. Because I think one thing that I struggled with at the last company I was at, is

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that I didn't feel like I could be successful. And that was really disappointing. And I think

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that was really discouraging. Where I got to the point where I was like, I don't even want to go

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into work today, not because I don't feel good, or anything. But it's just, it's not fun anymore.

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And like, I think jobs should be entertaining, fun to do. I should enjoy what I do. And if I

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didn't, I could go and get a minimum wage job working somewhere and just do that. But like, for

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me, it's really important to enjoy what I do 40 to 60 hours a week. So when I jumped off and started

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my own company, I took a huge pay cut. That's okay, though, to me, because the quality of work is

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much better. I can pick and choose what I want to do. And I think those are the things that I

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those benefits outweigh just like value in dollars. Another thing like about employees in the new

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generation coming up is, it's this gig economy structure, where everybody's working four jobs,

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but they only work like 10 hours a week, doing them, or passive income. So they're all looking

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for ways to not have to work. So and they will be successful in it. Like it's not this idea of,

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well, that's just a fad. It's this is the future for us, how I view it. It's this gig economy. It's

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the structure of how can I increase the time that I get to do what I want, while making enough money

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to get by. And I think there are still people that are money driven. But I think at the end of the day,

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a majority of people will stay somewhere where quality of life and quality of work

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come together beautifully. So it's where I try to focus on, you know, I try to focus on on that

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aspect when I'm dealing with employees. Yeah, and there's a few different things that I want

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to kind of highlight. There's the the gig economy aspect, and then value beyond money. And with the

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gig, I guess, economy or mindset or whatever you want to call it, I feel like, you know, TikTok,

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social media, one of the good things slash we can get into that in a second, I guess. But it's it's

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showing people that there's more opportunity and possibility out there than just the status quo of

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work 40 hours plus a week for the next 40 years. And then maybe you'll retire and then you get to

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sit at home. Right. Like there's there's a whole dream. There's a whole, I guess, vision that's

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kind of sold with that. It's not just invest your money here and make passive income. It's so that

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you can blank. And there's much more to it than just surviving, which again, it's very different

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than what it was 100 200 300 years ago. Sure. We're not even five years ago. Yeah, even even

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yeah, not that many years ago. Right. It's like it's it's not just about surviving. It's really

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about thriving. Like what does it mean to work? And I think with the rise, maybe you can speak

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to this more with technology, with artificial intelligence. Like there's certain tasks that

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are automated now that now we can start focusing on true actualization and what we really want out

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of being alive than just making enough to make rent and survive. What do you think about that?

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Yeah, I mean, I definitely think that there's a lot to unpack there. We have I think.

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Kind of the way of the future as I see it is eventually we'll probably all get on

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universal basic income because at some point.

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AI or there's not going to be enough jobs for us, whether that's 100 years in the future,

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200 years in the future, 20 years in the future, it's going to happen. And so I think instead of

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pushing back, I think we need to embrace it and start to shift and mold the way we do business,

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the way we view life and not to not to say there isn't like value in work, because I think at the

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at the core, human humans want to be productive. They want to have something to do because nobody

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wants to sit around their house all day and watch TV because even people that are doing like I'm

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going to sit in my room and play video games all day.

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They're sitting in their room playing video games.

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Being social and feeling productive. That's why they play those types of games.

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So I think when we're looking at the way we structure business for the future, we have to

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recognize the fact that pay is like a true piece of your puzzle. But there's also like if you can

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provide a way that people get to like honestly, I had one of my employees went skydiving on Thursday,

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you know, and he said, Hey, I'm going to go skydiving today. And I was like, Okay, cool.

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That sounds fun. That sounds terrifying to me. But sure, you know, and I think we

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him having the opportunity in which he gets to go and do whatever he wants whenever he wants,

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as long as he like, wraps up his work by the end of the week, and says like he puts a button on it

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and says like, Okay, I'm done. Then that to me, provides so much value. I think the way of the

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world is, you know, technology. And it's kind of interesting, you know, based around technology

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and being a software development company, a lot of people are worried about AI, and they're

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worried about AI, taking over their jobs. And if your job is literally just development all day,

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then I mean, I've never had a job like that. A majority of it is sitting in meetings,

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understanding how the business works. And I think there's always going to be an increase of,

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or like a increase in necessity for other types of jobs. And like, instead of trying to push back

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on change, or like, say, well, you need to protect this, you need to protect that, I think I try to

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embrace whatever's coming and say, you know, if chat GPT is going to write code in the future,

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then what we need to do is we need to start using chat GPT to increase our productivity,

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so we don't have to work as long. Right? Because then I get to go and do something that I want to

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do, that's outside of work. And I don't know, I don't see, I don't see value in busy work. If

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that makes sense, you know, like, there are some things that, that have to be done. But I don't

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want to try to keep someone here doing something for no reason. And I don't know if maybe it's just

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the industry I'm in, or, and maybe it's just who I am as a person. But that kind of stuff frustrates

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me. And I think what really drove me to become an entrepreneur is I, you know, I identified

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problems, I saw things that were affecting my day to day life. You know, the last four months I was

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there, I was on a phone call for three weeks straight. Like I slept on the phone. And I'm,

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and when like it all was over, because I understood, hey, this stuff is happening. I'm the

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person that can fix it. What are we going to do? Let's get it done. And that was fulfilling to me,

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to some degree. But when it was done, there was no compensation. Like, what did I get? They offered

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me a piddly raise, you know, they didn't understand that they just took, you know, over

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400 hours of my time away from me that they're not paying me for because I'm salaried.

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Like, I don't understand where they think that's okay. And when quality of life gets trumped by

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the job. I think that that's where people and where the younger generation, they didn't have

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the younger generation did not have the same work, even in a minimum wage job that we did,

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like me, I'm 35. And a minimum wage job, it wasn't good money by any means, but it was definitely

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better than it is today. You know, working at a minimum wage job now, you work 40 hours, and you

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probably can't even pay rent. You know, so now you're going to work a minimum wage job with three

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other people, and you guys are going to live in a tiny confined space that's impossible for you to

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do anything, be creative, get the rest you need, be able to study and go to school. Like, I feel

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like we're setting our, our younger generation up with impossible feats and tasks. And it's kind of

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why they're moving into that like gig economy type structure where they're like, you know what,

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I'll just go and work at Uber for 20 hours, and I make more money at an Uber in 20 hours than I did

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working at Walmart, you know, or McDonald's. And it's, it's, I think we just have to be really

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conscious of that, you know? Yeah, and I think it's just, again, that just showing that there's,

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it sounds like it's, we're kind of backed into a different corner than other generations were.

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Like right now, it's a lot of it is minimum wage just is impossible to live off of in some case,

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in most cases, probably all of them, honestly. But it's like it's being able to move into and

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seeing that possibility of Uber, of these other aspects that can actually move you forward in some

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way, shape or form, which I think is so interesting, like seeing like at the last job that I had before

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I started my walk, I worked as a county inspector, and certain like fast food companies were almost

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paying as much as I was making. And it's just like so interesting seeing that that shifts in terms of

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how people are how these corporations have businesses value employee time. And it sounds

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like a lot of your motivation for starting your business beyond just I want to own my own thing,

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I want to create something was creating a good space to work, much like that very first job that

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you had with the first CEO that gave you that flexibility, that gave you that freedom that gave

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you that freedom that gave you that. I'm not just a number I'm not just a resource, I'm a partner

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in the mission of what we're trying to create here. And it sounds like a lot of people that are

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younger that are starting businesses take that as a core value of their business,

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of providing a great place to work beyond just basic pay and benefits.

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Yeah, and I think it goes back to, again, when you treat them, when you treat your employees in a way

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that they're family or they're valued, then they're going to value your time. Because how many people

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are sitting in a corporate job right now, making six figures, surfing the web. That's what I want

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to avoid. I want you to be honest with yourself and with me. Hey, I'm just not feeling it today.

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That's cool. Go do something. Don't sit at your desk. Because what's what that's going to do is,

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you do that for three days, or a week, sitting at your desk doing nothing. How does that make

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you feel as an individual? How does what type of productivity or loss is the business truly having

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when we think you're working and you're not? And what type of benefit do we get out of that? I don't

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think there is any. And so because you're lying not only to your company, but to yourself that I'm

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going to go in and do something or be productive. I think there's just like a almost mental

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gymnastics that you have to play with yourself to go into work every day. And I think that's

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if you don't want to be there. So I would rather provide something that people enjoy working at

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and recognize that, you know, if they get an opportunity to do something outside of work,

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then take it. I'm going to work really hard because it's my thing. I want you to work really hard

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because I want you to feel like you're a part of that. And you're part of the system that we are

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implementing together. I've toyed around, you know, because I'm a small company and I'm young and I'm

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able to kind of try different things. The other interesting aspect when we start talking about

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like corporate structures or like business structures is there's generally this like pyramid

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that you have where you have the CEO and the CEO has, you know, a manager under them or like a

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series of managers under them. And then they all manage these employees under them. Right. And they

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can trickle down depending on how large your organization is. And the way I've been trying

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to structure and like talk about jobs in our company is basically everybody has a job. And

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but it's linear. I, as the owner operator, have the same type of responsibilities as, you know,

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my junior web developer that started with us. My kind of job structure is to manage and delegate

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tasks. But I encourage those people to then say, you know, that doesn't make any sense to me. Or

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don't you think we should do it this other way? Because it increases if you are willing as a

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manager, as a owner to listen to your employees that are actually doing a majority of the work,

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you're going to see an increase of ideas that can help produce better and more efficient products

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long term. Yeah, I really think a lot of that just goes back to like a big theme of what we've been

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talking about is respect, like treating them as an adult, treating them as a member of the team, as a

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partner rather than a cog rather than just employee number seven, right? Like being willing to, and I

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think that a lot of that is is humility, being able to, as the owner, talk to the junior, and like,

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hey, what are you seeing? Your boots on the ground. You have a very different, you're in this 40 hours

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a week, right? You're seeing what's actually going on. Like, tell me about your perspective. What can

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we do better? How can we improve this? And just being able to really take that as a valued opinion

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and observation. Because again, that's going to raise up everybody else, not just that individual,

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but make everybody more productive, make everybody more efficient, so you guys can achieve the overall

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mission of what you're trying to do and provide value to the customers, and also make sure you

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guys can get to the next year and beyond. Hey, everyone, just a quick message. You know that my

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mission with this podcast is to share stories of influence and impact so that we can help more

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people help more people. But to do that, I need your support. Please rate, review, and share this

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podcast. If I could ask for just one favor, it's to just leave a review. It takes about 10 seconds

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and a few clicks, but it means the world to me and could inspire someone else to make a difference.

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Thank you so much. And now back to the show.

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When you're hearing those people talk, I think it's also important to like read between the lines

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a little bit too. When I was at my last company, I was very blunt because I felt like they didn't

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hear me anymore. But I think employees will tell you without telling you things sometimes. Like

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one of my biggest struggles was, like I said, you know, them not valuing my time. And

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we would take an entire two sprints, which was the equivalent of two months off of doing things. And

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I said, hey, in this two months, why don't we improve all of these bugs? Like we don't have

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anything going on. Let's go ahead and fix all these bugs. And they literally said no to me. I was like,

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why do you not want to improve the product? So now I'm starting to think like,

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is there something, are they trying to get rid of me? Or is it to do with, they just don't want

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to do anything because it's the holidays, you know, like, and there's these weird kind of ideas

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around that. But like my whole goal behind fixing those bugs was because it was causing downage

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issues. So not only was it a problem for me, because now I'm on down calls all the time,

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and I get back into that 60 hour work week. But I also like, it was terrible for the customers. So

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the customers were complaining about this stuff. I was complaining about this stuff. And the only

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people that were fine with it were upper management for some reason. And they didn't see,

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they saw it more at the risk to fix things than it was to make things maintainable long term.

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And when, and I will say, you know, we're talking a lot about business

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for software development. It is a, software development in business is a very, very

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different style of not only management, but like understanding where value comes from.

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And it's, it's a big reason why I have started, or our company has started consulting for other

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firms, basically, like a firm comes in, they maybe they have a application,

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that they provide for other customers, or it's just an internal application.

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I think businesses, CTO, or like businesses or management that's never worked in software

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development have a hard time managing that because it's such like an abstract thing.

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And it's also very hard to equate productivity. Like you can see, like,

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to equate productivity. Like you can see that with Twitter or X, when Elon Musk came in,

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he started saying, you know, it was like a big joke with my developer friends and I,

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hey, because he said, we're going to manage productivity based on how many lines of code

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you write. And he fired some of the top level engineers at Twitter. Now,

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if you're a software developer, and you hear that the number of lines of code that I write

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is my productivity. There's kind of two ways that that goes. It's either, oh, okay, you need me to

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write something super inefficient. Okay, no problem. So I'll write a bunch of code. So I look really

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productive because that's how you're like measuring my success. The other side of it is,

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if it like things that are extremely complex, take a lot of time for you to think about it in your

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head, gather business requirements, do back end research of it to make sure that you're doing

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things securely, doing things efficiently. So there are entire weeks sometimes that I don't

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code at all. And, you know, that to a lot of business people who have never worked inside

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of the tech field, see that as, oh, you were just wasting time. You didn't do anything. You didn't

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write anything. You know, and I think when you have management that understands what you do,

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they understand, hey, you know, maybe today is just a sit around and think about how I'm going

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to do that. Because as soon as you start executing the code, you've kind of backed yourself into this

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like structure. It's almost like building a house, right? So if I'm going to build a house, I need to

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plan out where my foundation is. I'm going to plan out where, you know, all of our support beams are

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before we go and we start building the house. And a lot of people don't view it that way. And

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instead they just want the house, but they don't care about the foundation. They don't

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care about support beams. And it's also the idea of like having that like long term goal

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when you talk about like whether it's your business or your application that you're building,

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you have to understand where am I going with this? And so I try to like take a lot of the

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a lot of the practices that I learned in development and like building out extremely large,

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complicated and complex systems. And I try to like apply that to business, right? Like,

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I understand that we do need to get the sprint done. You know, we need the two weeks that needs

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to be done. But we also have to understand where is that two weeks going? So I think if you apply

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that to like the business side of it, you're kind of like, well, we have this client, but really in

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five years, I want to be away from like individual clients. And maybe we're writing our own

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applications and managing and structuring those. So how do we get to that? And then working with

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your team and and like allowing them to contribute to the success of your company. So when,

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you know, when I think that is like a, a issue when it comes to businesses like short sightedness,

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because if you don't have a plan for where you're going, you're never going to get anywhere.

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You're going to chase your tail. You're going to be worried about this break fix or that break fix,

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you know, and that that can be in all sorts of ways. Like how do I manage? Like I'm seeing

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tons of my employees leave. So instead of trying to keep people there and improving the ability

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for them to be successful, or for them to be excited to work there, you're not going to be

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excited to work there. You're just churning out people. And that's like, that's not productive

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for anyone. So I think a big takeaway is kind of when you when you are, whether you've started

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your company, or, and you're, you know, 20 years in, or you're just starting today, just make sure

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that you have goals for this foreseeable future. And it's okay if those goals change, you know,

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like, I could have a five year goal. In fact, when I started my company, I had a five year goal.

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And, you know, I'm at five years now, and it is very different than what I wanted to be at.

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So I think it's good to reassess year over year. Where are you going? What have you done? And what

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have you done to get to where you want to be? And taking those type of goals, they can be like goals

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where they're not, we have to do this. It's just a gives your company direction a little bit.

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And I would also encourage your managers, like if you have management that you were taking it,

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you know, that you're in charge of, make sure that your managers also have a goal for their teams.

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Because without, you know, you could have everything up in your head, and have a view

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of how to get there. But you need to work with them, so that everyone's visions are aligned,

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so that you guys can be successful in business. And I think that with that being said, it's

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mission and vision and alignment are something that I'm very passionate about. And I really believe

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is really what is necessary for a business to grow for an organization to last, whether a

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nonprofit or an LLC or sole proprietorship, right? It's more than just, we're here to make money.

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Sure, you need to make money to survive, to get through quarter one and quarter two,

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and to get to that five-year milestone. But if you're going to make it beyond that,

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like there really is a lot more that goes into it. And I feel like that is something that a lot of,

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especially in the corporate world that I've seen, what I've heard, where they kind of just go,

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okay, well, we're just focused on getting it to next month. And that's where those weird,

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I guess, milestones of, not even milestones, I don't think that's the right word,

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those weird rules that they come up with, right? Oh, well, your productivity is based off of how

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many lines of code you write. It's dependent on how often I walk by your desk and you're not

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staring at a screen doing something, right? That's been something I've been told before is

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look busy. What do you mean look busy? Like that's the dumbest thing. Like I would rather get all my

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stuff done by three and leave. Why can't I do that? Like I'm wasting just as much time as I could be

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going home and getting running errands, doing things at home that I want to do, getting off

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early. And I really feel like that's like the big takeaway from today's call, from what I'm having

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is, I guess, what treat your employees with respect, listen to them, truly listen to them,

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and build a relationship based in honesty and candor in having that like individual responsibility

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for the employee to do what they need to do, what they were hired for, but then also for you to take

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that servant leadership role and say, hey, you're a person too. These are the things I need from you.

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This is what I want to the value I want you to create. These are the tools that you need to do it.

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If you got it done, you got it done. Like thanks, go skydive, go do these other things. Because

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again, what you're saying earlier, either otherwise, they're just going to see you as a stepping

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stone. They're going to leave after a year or two, and then you're going to start all over again.

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Whereas now you have this loyal employee, it sounds like that's been there for three and a half years

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that you see as a part of the business, not just a means to an end.

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And recognize their value and ensure that you are providing the tools for them to be successful,

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feel valuable, and grow at your company. And that doesn't necessarily have to mean a

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management position. That could just be providing the time and saying, hey, as part of your

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leftover time for this week, I know that I only gave you 30 hours of work and you have four

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additional hours. I want you to take that time and teach yourself something new.

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Let's like, I want you to grow as a professional. And it's almost true that you want to view your

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employees as you are growing them so that they can leave and go and be successful somewhere else.

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When you treat them that way, you don't have to necessarily say that to people. But when you treat

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them in that way, like a teacher, a mentor, then they are going to want to stay with you.

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But you're also going to be providing them the tools that they become better year over year for

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you. And they're going to provide more value long term.

435
00:51:46,600 --> 00:51:52,040
Exactly. And I think that's that's a mentality that I had because I'm trying to find some kind

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of intern to help me out with a couple things or an

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I guess intern would be the best thing for right now what I'm looking for with my where I'm at with

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my business. But I'm like, I want to have that conversation with them like, hey, where do you

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want to go? How can I align what I need from you with the help I need with your goals so that you

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can leave here way better off than when you came? How can I as a leader as a as the CEO, as the

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business owner, build you up as best as I can that still aligns with both of our goals? Like it's not

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mutually exclusive. Like it can be beneficial on both sides. Sure. And then that's going to be what

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works the best in my opinion, long term. And it sounds like that's true based off of your experience.

444
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Yeah, based off of my experience, that's very true. And be willing to change to, you know, if you see

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if you see a way that you can pivot and be more successful or like move in a direction that you

446
00:52:52,920 --> 00:53:01,880
didn't expect to go. I think that that's a really positive thing. You know, I think the year 2020

447
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with COVID was the word of the year was pivot, right? Like how are you going to pivot your

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company? And I think that that's like a strong and and like valuable lesson that especially young

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entrepreneurs can learn when they are first starting. You haven't established anything yet.

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You may have an idea of where you want to go, but let let life and and the world help guide you to

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where you need to go. You know, I never thought I would be, you know, a consultant at a very large

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nonprofit here. That was not where I was planning on being, you know, and having my company run as

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like a consulting firm. But you know, my the I'm very thankful and grateful and I love love going

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into work every day. It's it's such a nice relief after, you know, I left my last job. So and and

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provide that for other people. I think we're going to if we can do one thing in this world while

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00:54:13,880 --> 00:54:19,720
we're here, it's to try and make it slightly better for other people. Right. So,

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I think that's a beautiful way to end off this episode. Make the world better, help more people,

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help more people. I think that's really the the message overall that I want folks to walk away

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with from this podcast as a whole. So start if people want to work with you or learn more about

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00:54:36,200 --> 00:54:38,600
you and your company, where would be the best place for them to find you?

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They can check us out on LinkedIn or they can look us up Sky Labs,

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00:54:45,080 --> 00:54:51,400
technology.io. Perfect start. All right. Well, all that information will be down in the show notes,

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but I super appreciate you taking the time out of your day to talk to us and share your thoughts on

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employee-employer relationships and how that is really just the catalyst for success and how

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business is moving in the future. So thank you for your time. I appreciate it. Yeah, appreciate.

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Thanks for having me. Thank you for tuning into this episode of the Within Range Coaching Podcast.

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We really hope that you found our discussion insightful and thought provoking. Today,

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we cover the importance of balancing short-term productivity with your long-term vision,

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the pitfalls of measuring success solely by lines of code and the critical need to value and invest

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in your employees. Remember that fostering an environment of respect for your employees is

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not only beneficial to your team, but also drives the long-term success of your business.

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Join us next time for more stories from folks I've met along my journey across the country.

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And as always, remember to have fun, stay safe and be yourself. I'll catch you in the next one. Bye.

