1 00:00:00,000 --> 00:00:08,520 Hello everyone and welcome to the Within Range Coaching podcast. 2 00:00:08,520 --> 00:00:13,580 I'm Ranger, certified holistic success coach, and in this podcast, I'm bringing down the 3 00:00:13,580 --> 00:00:18,200 journey that entrepreneurs face as they start their organization, find solutions to the 4 00:00:18,200 --> 00:00:22,340 roadblocks in their way, and create an impact that lasts. 5 00:00:22,340 --> 00:00:26,880 So if you're an entrepreneur, nonprofit leader, or purpose-driven community member that wants 6 00:00:26,880 --> 00:00:31,840 to learn how to grow your impact and develop yourself as the person behind the mission, 7 00:00:31,840 --> 00:00:34,080 then this podcast is for you. 8 00:00:34,080 --> 00:00:41,760 I know you're just as eager to get started as I am, so let's jump right in. 9 00:00:41,760 --> 00:00:47,840 Good morning, good afternoon, and good evening, and welcome to our special live stream podcast 10 00:00:47,840 --> 00:00:48,840 recording. 11 00:00:48,840 --> 00:00:57,880 Today, we're going to be going over something that is important for pretty much every business, 12 00:00:57,880 --> 00:01:06,000 nonprofit, community project, and that is enrollment. 13 00:01:06,000 --> 00:01:12,480 And enrollment is used in a couple of different formats, concepts, et cetera, and we'll go 14 00:01:12,480 --> 00:01:18,400 over more detail in just a moment of what we mean when we say enrollment. 15 00:01:18,400 --> 00:01:22,680 I'm joined today by Piper Hightower of 45 Degree Coaching. 16 00:01:22,680 --> 00:01:25,320 Piper, who are you? 17 00:01:25,320 --> 00:01:26,320 Who am I? 18 00:01:26,320 --> 00:01:27,320 Who aren't I? 19 00:01:27,320 --> 00:01:28,840 I am Piper Hightower. 20 00:01:28,840 --> 00:01:34,600 I am 45 Degree Coaching, where we empower leaders by strengthening teams. 21 00:01:34,600 --> 00:01:41,440 I have a huge passion for team and group development, how people work together, and kind of creating 22 00:01:41,440 --> 00:01:46,720 that bond and that trust and that communication, because I think so often leaders forget that 23 00:01:46,720 --> 00:01:50,720 their teams are one of their most underutilized resources. 24 00:01:50,720 --> 00:01:54,960 So that's kind of what I am about and what 45 Degree Coaching is about. 25 00:01:54,960 --> 00:01:58,960 I'm super excited to be here with you today, at least on one platform. 26 00:01:58,960 --> 00:02:00,280 Yeah, for sure. 27 00:02:00,280 --> 00:02:02,480 No, I'm excited to make it happen. 28 00:02:02,480 --> 00:02:04,520 That was a great introduction. 29 00:02:04,520 --> 00:02:09,940 But yeah, as I mentioned before, we are here today to talk a little bit about enrollment. 30 00:02:09,940 --> 00:02:11,760 And enrollment can mean a bunch of different things. 31 00:02:11,760 --> 00:02:12,760 It could mean sales. 32 00:02:12,760 --> 00:02:14,360 It could kind of mean marketing. 33 00:02:14,360 --> 00:02:20,120 It can mean all these different aspects, things, whatever. 34 00:02:20,120 --> 00:02:26,480 But to really focus in on what we mean when we say enrollment is that we are focusing 35 00:02:26,480 --> 00:02:33,920 more so on getting folks invested, interested, and really aligned with the mission and value 36 00:02:33,920 --> 00:02:39,120 statement of a business, an organization, and really just bringing folks together behind 37 00:02:39,120 --> 00:02:43,600 a unified purpose. 38 00:02:43,600 --> 00:02:46,560 It's a team, a community. 39 00:02:46,560 --> 00:02:51,000 It's a little bit of a higher level thing than just selling a product or selling a service. 40 00:02:51,000 --> 00:02:56,760 Yeah, you and I talked a lot about that in preparation for this, that it's not marketing. 41 00:02:56,760 --> 00:02:58,280 It's not branding. 42 00:02:58,280 --> 00:03:00,440 It's not sales. 43 00:03:00,440 --> 00:03:02,320 It's not strong arming, right? 44 00:03:02,320 --> 00:03:07,680 That there's this thing that you can do with people that really is enrolling them and inviting 45 00:03:07,680 --> 00:03:13,840 them in to something greater than just the immediate perk, right? 46 00:03:13,840 --> 00:03:15,560 Yeah, and we're going to define all of that. 47 00:03:15,560 --> 00:03:17,200 What do we mean when we say perk? 48 00:03:17,200 --> 00:03:20,780 What do we mean when we say mission statement, vision statement? 49 00:03:20,780 --> 00:03:23,960 What are all these different aspects? 50 00:03:23,960 --> 00:03:29,240 And to really just focus in on that, we've already defined a little bit of what enrollment 51 00:03:29,240 --> 00:03:30,240 is. 52 00:03:30,240 --> 00:03:34,680 It's bringing folks into the fold, getting them invested and interested. 53 00:03:34,680 --> 00:03:41,400 And we're going to focus in on something else that's a little bit different from those things, 54 00:03:41,400 --> 00:03:46,900 but it's really being able to sit back and define the goal. 55 00:03:46,900 --> 00:03:54,000 So when I say the goal, that means what is the overall purpose of why you guys are there? 56 00:03:54,000 --> 00:03:59,140 For businesses in my framework, in my beliefs, in my understanding, for most businesses, 57 00:03:59,140 --> 00:04:00,720 it's to make money. 58 00:04:00,720 --> 00:04:06,640 It's to have a product or a service that at the end of the day is exchanged for money, 59 00:04:06,640 --> 00:04:10,600 cash, dollars, whatever. 60 00:04:10,600 --> 00:04:13,120 And then you provide value. 61 00:04:13,120 --> 00:04:17,720 And I mean, we can talk more about what value means versus money versus exchange. 62 00:04:17,720 --> 00:04:23,440 But really for most businesses, 99.9% it's to turn a profit. 63 00:04:23,440 --> 00:04:27,480 You're not going to be able to help people if you're not able to keep the doors open. 64 00:04:27,480 --> 00:04:33,760 And for nonprofits, generally speaking, it's a little bit different, right? 65 00:04:33,760 --> 00:04:37,800 For nonprofits, it's usually more around what it is that they're actually creating and the 66 00:04:37,800 --> 00:04:39,760 problems that they're solving. 67 00:04:39,760 --> 00:04:47,540 Typically, businesses and nonprofits are separated by the fact that I guess the instead of necessarily 68 00:04:47,540 --> 00:04:50,840 bringing in money like a business would to show success. 69 00:04:50,840 --> 00:04:54,720 And the way that I view it again is like an animal shelter. 70 00:04:54,720 --> 00:05:00,440 You're able to rescue, rehabilitate, and rehome as many animals as possible. 71 00:05:00,440 --> 00:05:02,720 That's a little bit more of what it is. 72 00:05:02,720 --> 00:05:07,960 And Piper, what do you kind of think about everything I just said? 73 00:05:07,960 --> 00:05:08,960 Lots of thoughts. 74 00:05:08,960 --> 00:05:15,360 I think that what you're talking about can be one of the hardest things about really 75 00:05:15,360 --> 00:05:20,760 having a business and trying to enroll people is that there is the goal of making money, 76 00:05:20,760 --> 00:05:26,880 but then there's also the goals of that greater vision and that greater purpose. 77 00:05:26,880 --> 00:05:30,700 And there's like the good I want to do in the world, but I can't do that good if I don't 78 00:05:30,700 --> 00:05:31,700 make money. 79 00:05:31,700 --> 00:05:32,700 And am I a nonprofit? 80 00:05:32,700 --> 00:05:33,700 Am I a for profit? 81 00:05:33,700 --> 00:05:35,920 And it can get so muddled and so confusing. 82 00:05:35,920 --> 00:05:39,640 I think that was a huge part of why you and I wanted to hop on and have this conversation 83 00:05:39,640 --> 00:05:43,980 is that like, what really is the thing that I'm telling people about? 84 00:05:43,980 --> 00:05:45,920 Am I telling them about the rescue? 85 00:05:45,920 --> 00:05:47,600 Am I telling them about the money? 86 00:05:47,600 --> 00:05:52,680 Like I can't sell someone on me making money, but I do think I have something that's worth 87 00:05:52,680 --> 00:05:56,200 telling you about and getting like getting you excited about with me. 88 00:05:56,200 --> 00:05:58,240 Like there's so much to it, right? 89 00:05:58,240 --> 00:05:59,240 Yeah. 90 00:05:59,240 --> 00:06:01,880 And that's definitely something that I've heard from business owners that are very much 91 00:06:01,880 --> 00:06:04,680 like kind of towing that line between business and nonprofit. 92 00:06:04,680 --> 00:06:08,900 It's like, it feels weird to say that we're here to make money. 93 00:06:08,900 --> 00:06:13,600 But at the end of the day, again, a thing that's kind of worked for me on that is when 94 00:06:13,600 --> 00:06:21,000 somebody pays you, it's because there's a either equal or a seesawed value exchange. 95 00:06:21,000 --> 00:06:25,920 And in my opinion, if somebody is going to say, hey, here's a dollar, I want to be able 96 00:06:25,920 --> 00:06:29,600 to provide them a dollar and 50 cents worth of value. 97 00:06:29,600 --> 00:06:30,960 Right. 98 00:06:30,960 --> 00:06:35,580 Trying to like overload it to where they're like, man, this was the best deal ever. 99 00:06:35,580 --> 00:06:38,520 Like look at what happened at the end of the day. 100 00:06:38,520 --> 00:06:39,520 And I don't know. 101 00:06:39,520 --> 00:06:44,120 I mean, that's maybe another discussion is how to provide value, what that really means 102 00:06:44,120 --> 00:06:49,200 and how to make offers and et cetera, et cetera. 103 00:06:49,200 --> 00:06:53,900 But like you said, the goal of making money combined with the vision statement, combined 104 00:06:53,900 --> 00:06:59,200 with the mission statement, combined with all these other aspects, it's typically seen 105 00:06:59,200 --> 00:07:04,440 as very different and opposing aspects of running a business. 106 00:07:04,440 --> 00:07:05,440 Right. 107 00:07:05,440 --> 00:07:09,800 You mean like the vision compared to making money? 108 00:07:09,800 --> 00:07:10,800 Yeah. 109 00:07:10,800 --> 00:07:11,800 And I don't know. 110 00:07:11,800 --> 00:07:14,320 Like you said, people kind of feel icky when they say that. 111 00:07:14,320 --> 00:07:15,320 Right. 112 00:07:15,320 --> 00:07:20,360 Like, well, we're here to change the world, but the ticket to change the world land costs 113 00:07:20,360 --> 00:07:21,840 money, unfortunately. 114 00:07:21,840 --> 00:07:22,840 Yeah. 115 00:07:22,840 --> 00:07:26,120 And that's such a balance, I think, especially so many of the entrepreneurs that you talk 116 00:07:26,120 --> 00:07:29,320 with really need to find. 117 00:07:29,320 --> 00:07:30,320 And yeah. 118 00:07:30,320 --> 00:07:34,200 And I think that's that's a lot of what we're hoping to unpack today is can like, how do 119 00:07:34,200 --> 00:07:35,640 those dance together? 120 00:07:35,640 --> 00:07:41,560 Because they are, like you said, the money is a necessary aspect to make the vision come 121 00:07:41,560 --> 00:07:43,360 to fruition. 122 00:07:43,360 --> 00:07:47,420 And I think really the first step in, I don't know, bringing all those different aspects 123 00:07:47,420 --> 00:07:53,160 together and not feeling so icky about it, we'll just kind of keep using that icky term, 124 00:07:53,160 --> 00:07:59,440 but is being very clear on what the mission is, what the vision is, being able to distinctly 125 00:07:59,440 --> 00:08:05,000 say instead of them being like these terms that we're kind of halfway avoiding, really 126 00:08:05,000 --> 00:08:07,680 diving in and saying, OK, this is what the goal is. 127 00:08:07,680 --> 00:08:08,680 This is the mission. 128 00:08:08,680 --> 00:08:09,680 This is the vision. 129 00:08:09,680 --> 00:08:12,140 This is how we're making the magic happen. 130 00:08:12,140 --> 00:08:20,200 So just again, to kind of reiterate or I guess to what offer a definition, the difference 131 00:08:20,200 --> 00:08:22,640 between a mission and a vision statement. 132 00:08:22,640 --> 00:08:24,640 I love a good definition. 133 00:08:24,640 --> 00:08:25,640 Let's go. 134 00:08:25,640 --> 00:08:26,640 Definitions. 135 00:08:26,640 --> 00:08:29,640 So I got some examples from some of our favorite companies. 136 00:08:29,640 --> 00:08:33,280 And by our favorite, I mean, I'm just a little bit of a fan girl for them. 137 00:08:33,280 --> 00:08:36,720 I love a good fan girl. 138 00:08:36,720 --> 00:08:38,420 Love a good fan girl. 139 00:08:38,420 --> 00:08:44,680 So when I say a vision statement, a vision statement for a business is typically something 140 00:08:44,680 --> 00:08:46,120 that is higher. 141 00:08:46,120 --> 00:08:51,680 It's really the overarching reason that the business exists. 142 00:08:51,680 --> 00:08:55,280 And again, a belief that I have about businesses, nonprofits is that all of them are there to 143 00:08:55,280 --> 00:08:56,840 solve problems. 144 00:08:56,840 --> 00:09:01,440 I always refer to entrepreneurs, nonprofit leaders, community members. 145 00:09:01,440 --> 00:09:06,480 The do-gooders, changemakers of the world is that they create magic. 146 00:09:06,480 --> 00:09:11,000 Where there was a problem before, they conjure up a solution. 147 00:09:11,000 --> 00:09:15,200 Where there were issues, they find reasons that are good. 148 00:09:15,200 --> 00:09:26,160 And a vision statement is typically, it's almost like an unachievable idealistic point 149 00:09:26,160 --> 00:09:28,680 in the world. 150 00:09:28,680 --> 00:09:31,880 So to kind of explain, I have two examples. 151 00:09:31,880 --> 00:09:35,280 So I have IKEA and Google. 152 00:09:35,280 --> 00:09:41,280 So the vision statement for IKEA is to create a better everyday life for as many people 153 00:09:41,280 --> 00:09:44,200 as possible. 154 00:09:44,200 --> 00:09:49,360 Google is to provide access to the world's information in one click. 155 00:09:49,360 --> 00:09:53,760 So like what I'm saying there is that those are crazy visions, right? 156 00:09:53,760 --> 00:09:56,560 Like idealistic, this is the perfect world. 157 00:09:56,560 --> 00:09:59,880 This is what we want to create with this business. 158 00:09:59,880 --> 00:10:02,040 And that's like the overarching reasons that they're there. 159 00:10:02,040 --> 00:10:05,760 And I don't know about you, but being able to have the world's information at one click 160 00:10:05,760 --> 00:10:10,200 or to create a better everyday life for the many people, like those are solid. 161 00:10:10,200 --> 00:10:13,500 Like how can you not think that that's good? 162 00:10:13,500 --> 00:10:15,880 And that's kind of what I say when I mean vision statements. 163 00:10:15,880 --> 00:10:20,880 Yeah, I think to jump in with you on the vision statement there, it's like, what was it that 164 00:10:20,880 --> 00:10:26,440 Cami said in her coach style leadership recently, shout out to Cami and McLaren coaching, that 165 00:10:26,440 --> 00:10:31,960 something's only impossible until you do it. 166 00:10:31,960 --> 00:10:35,720 I might've even been, it was a quote from, I want to even say maybe Nelson Mandela, I'm 167 00:10:35,720 --> 00:10:36,720 not sure. 168 00:10:36,720 --> 00:10:41,240 But I think that's what you're saying is like, the vision is the impossible that wouldn't 169 00:10:41,240 --> 00:10:44,840 that be so cool if it was realized. 170 00:10:44,840 --> 00:10:45,840 Exactly. 171 00:10:45,840 --> 00:10:49,120 And I'm sure I don't need it to be something that I know how I'm going to get there. 172 00:10:49,120 --> 00:10:53,880 But it's kind of that like, but man, if we could, what a world we'd get to live in. 173 00:10:53,880 --> 00:10:54,880 Exactly. 174 00:10:54,880 --> 00:11:00,120 And I'm sure, I don't know the Google, I can't remember who started Google, but when he said 175 00:11:00,120 --> 00:11:03,400 to act as the world's information in one click, like that's crazy. 176 00:11:03,400 --> 00:11:04,640 Like who would do that? 177 00:11:04,640 --> 00:11:05,640 Why is that even a thing? 178 00:11:05,640 --> 00:11:07,280 How do you make that happen? 179 00:11:07,280 --> 00:11:08,280 And now we look at it. 180 00:11:08,280 --> 00:11:11,040 Like when you look something up on the internet, you don't say I'm going to Bing it. 181 00:11:11,040 --> 00:11:13,560 I'm going to Yahoo it like it's I'm going to Google it. 182 00:11:13,560 --> 00:11:15,760 Well, now we do it from our computers in our pockets. 183 00:11:15,760 --> 00:11:16,760 Exactly. 184 00:11:16,760 --> 00:11:18,680 We could get it's not even a click anymore. 185 00:11:18,680 --> 00:11:19,680 It's a tap, right? 186 00:11:19,680 --> 00:11:24,120 Like that's just a good sign of like, yeah, you can be right. 187 00:11:24,120 --> 00:11:25,320 Exactly. 188 00:11:25,320 --> 00:11:30,600 And like with the Ikea vision, like to create a better everyday life for the many people, 189 00:11:30,600 --> 00:11:35,600 like I don't know, it's like, how do you not resonate with it? 190 00:11:35,600 --> 00:11:39,100 Like I want to create a better everyday life for as many people as possible. 191 00:11:39,100 --> 00:11:42,120 Like heck yeah, that's great, right? 192 00:11:42,120 --> 00:11:45,380 And the mission statements. 193 00:11:45,380 --> 00:11:49,780 So the vision statement is like, again, that idealistic picture of the world and the mission 194 00:11:49,780 --> 00:11:53,840 statement is more so how are we going to make that happen? 195 00:11:53,840 --> 00:11:54,840 Yeah. 196 00:11:54,840 --> 00:11:55,840 So for Ikea. 197 00:11:55,840 --> 00:12:00,280 Before we switch to mission really quick, Julie commented, what are our vision statements? 198 00:12:00,280 --> 00:12:01,280 Did I get that right, Julie? 199 00:12:01,280 --> 00:12:02,280 Is that your Julie? 200 00:12:02,280 --> 00:12:03,280 Nice. 201 00:12:03,280 --> 00:12:04,280 Yay. 202 00:12:04,280 --> 00:12:05,280 Hi, Julie. 203 00:12:05,280 --> 00:12:06,280 Do you want to go first, Ranger? 204 00:12:06,280 --> 00:12:07,280 You want me to go first? 205 00:12:07,280 --> 00:12:10,080 Yep, go ahead. 206 00:12:10,080 --> 00:12:15,440 I think for me, the vision is, yay, she says yes. 207 00:12:15,440 --> 00:12:24,120 For me, the vision of 45 degree coaching is a world where people truly rely on each other 208 00:12:24,120 --> 00:12:26,280 and are better because of it. 209 00:12:26,280 --> 00:12:33,760 The vision for me truly is real and lasting teamwork and freedom to be different and freedom 210 00:12:33,760 --> 00:12:38,280 to be better because of our differences. 211 00:12:38,280 --> 00:12:42,600 Yeah, because a lot of your businesses focus on teams. 212 00:12:42,600 --> 00:12:43,600 Absolutely. 213 00:12:43,600 --> 00:12:44,600 Yeah. 214 00:12:44,600 --> 00:12:48,920 Coming together, working together towards like a common goal, the common good, whatever 215 00:12:48,920 --> 00:12:49,920 it is. 216 00:12:49,920 --> 00:12:50,920 Yeah. 217 00:12:50,920 --> 00:12:51,920 So that's mine. 218 00:12:51,920 --> 00:12:56,860 It's just that a world where people truly live into the truth that I hold that you will get 219 00:12:56,860 --> 00:12:58,280 further together. 220 00:12:58,280 --> 00:12:59,280 Exactly. 221 00:12:59,280 --> 00:13:00,280 Further together. 222 00:13:00,280 --> 00:13:01,600 That's great. 223 00:13:01,600 --> 00:13:06,040 And for mine, so mine is a little bit more focused on the individual, right? 224 00:13:06,040 --> 00:13:10,720 Like the person that likes is like the CEO, the nonprofit leader. 225 00:13:10,720 --> 00:13:16,520 And it's more so a world where everyone can feel empowered to add their own brand of magic 226 00:13:16,520 --> 00:13:17,520 to their community. 227 00:13:17,520 --> 00:13:18,520 Ooh, I love that. 228 00:13:18,520 --> 00:13:19,520 Cute, right? 229 00:13:19,520 --> 00:13:20,520 No, but it's inspiring. 230 00:13:20,520 --> 00:13:26,320 So it's more so about they feel like they see an issue, they can jump in, right? 231 00:13:26,320 --> 00:13:31,880 Like what is the mantra of I saw a problem and I thought, man, someone should do something 232 00:13:31,880 --> 00:13:33,520 about that. 233 00:13:33,520 --> 00:13:37,160 And then they kind of realize like, oh, wait, I am someone. 234 00:13:37,160 --> 00:13:41,480 Like I have the power, I have the tools, like I can make something happen here. 235 00:13:41,480 --> 00:13:46,280 Well, and think about that vision the way it plays out in the world, because I think 236 00:13:46,280 --> 00:13:50,960 so often we see a problem and we think to ourselves, man, it'd be great if someone fixed 237 00:13:50,960 --> 00:13:52,320 that problem next. 238 00:13:52,320 --> 00:13:57,000 But like, what if everybody believed that they could make a difference about the problem 239 00:13:57,000 --> 00:13:59,840 they saw and leaned into that? 240 00:13:59,840 --> 00:14:02,480 Like what a cool vision to have for the world. 241 00:14:02,480 --> 00:14:03,900 Yeah, exactly. 242 00:14:03,900 --> 00:14:07,840 And then they're able to jump in and say, let's do something about this. 243 00:14:07,840 --> 00:14:12,120 Build a team. 244 00:14:12,120 --> 00:14:15,040 But yeah, so that's really what a vision is. 245 00:14:15,040 --> 00:14:20,400 It's something big to strive for, right? 246 00:14:20,400 --> 00:14:24,880 And then when it comes to a mission, that's more so, okay, now how are we going to make 247 00:14:24,880 --> 00:14:25,880 this happen? 248 00:14:25,880 --> 00:14:26,880 Yeah. 249 00:14:26,880 --> 00:14:34,160 So for IKEA, which I again, let's let's go from like that huge concept of crazy vision 250 00:14:34,160 --> 00:14:37,060 of create a better everyday life. 251 00:14:37,060 --> 00:14:42,560 And their mission is to offer a wide range of well designed functional home furnishing 252 00:14:42,560 --> 00:14:47,960 products at prices so low that as many people as possible will be able to afford them. 253 00:14:47,960 --> 00:14:48,960 Yeah. 254 00:14:48,960 --> 00:14:49,960 Cool. 255 00:14:49,960 --> 00:14:50,960 Yep. 256 00:14:50,960 --> 00:14:53,680 There's the ambitious man, we're going to create this world. 257 00:14:53,680 --> 00:14:56,280 And here's how in our right now. 258 00:14:56,280 --> 00:14:57,760 Exactly. 259 00:14:57,760 --> 00:15:02,560 It's it's like create a better everyday life by providing well designed functional furniture. 260 00:15:02,560 --> 00:15:05,280 Like it's like, well, duh, that's what of course that's what IKEA does. 261 00:15:05,280 --> 00:15:06,280 Right. 262 00:15:06,280 --> 00:15:12,760 Oh, and that's a good example of why a mission is important to write, not just a vision, 263 00:15:12,760 --> 00:15:15,360 but a vision and a mission. 264 00:15:15,360 --> 00:15:17,880 Because the vision, I love a good vision. 265 00:15:17,880 --> 00:15:18,880 I love dreaming. 266 00:15:18,880 --> 00:15:19,880 I am a dreamer. 267 00:15:19,880 --> 00:15:21,720 I could live in visions all day. 268 00:15:21,720 --> 00:15:24,880 My dad and I'll just sit at the table and vision away. 269 00:15:24,880 --> 00:15:27,280 And then we leave and we're like, do do do do. 270 00:15:27,280 --> 00:15:31,600 But like without a mission, you're not actually stepping closer to it. 271 00:15:31,600 --> 00:15:32,840 You do need that clarity. 272 00:15:32,840 --> 00:15:33,840 You do need that. 273 00:15:33,840 --> 00:15:37,400 That how that those building blocks, right? 274 00:15:37,400 --> 00:15:41,440 Otherwise, someday you look back and you're like, man, it could have been a really cool 275 00:15:41,440 --> 00:15:43,960 world had that vision been realized. 276 00:15:43,960 --> 00:15:45,240 Exactly. 277 00:15:45,240 --> 00:15:51,720 It's more so like, yeah, here's this like subjective, subjective. 278 00:15:51,720 --> 00:15:55,000 I hate saying wishy washy, but it's like this like big dream. 279 00:15:55,000 --> 00:15:56,000 Right. 280 00:15:56,000 --> 00:16:00,160 But you're not going to get there unless you have some kind of a roadmap or some direction 281 00:16:00,160 --> 00:16:03,080 of where you're going. 282 00:16:03,080 --> 00:16:06,320 And I feel like that's really the best way in order to decide whether or not you actually 283 00:16:06,320 --> 00:16:11,080 are being productive with the tasks that you're doing. 284 00:16:11,080 --> 00:16:17,400 And the way that I define productive is, is it moving you towards the goal and mission? 285 00:16:17,400 --> 00:16:19,360 Is it like what is it moving you towards? 286 00:16:19,360 --> 00:16:22,380 Are you just doing a bunch of business work and being productive? 287 00:16:22,380 --> 00:16:25,440 Or is that work moving you towards the mission? 288 00:16:25,440 --> 00:16:26,440 Yeah. 289 00:16:26,440 --> 00:16:28,160 And I think we've got a question. 290 00:16:28,160 --> 00:16:29,720 Julie is one of my Julie's. 291 00:16:29,720 --> 00:16:33,600 Julie says, so the mission is how you execute the vision? 292 00:16:33,600 --> 00:16:34,600 Question mark. 293 00:16:34,600 --> 00:16:35,600 Yeah. 294 00:16:35,600 --> 00:16:38,080 So for me to kind of jump in on that. 295 00:16:38,080 --> 00:16:44,200 So the mission is more so, yes, how you execute the vision. 296 00:16:44,200 --> 00:16:49,280 And I think the interesting thing about the mission is that that one can be a little bit 297 00:16:49,280 --> 00:16:51,480 more fluid than the vision. 298 00:16:51,480 --> 00:16:52,480 Right. 299 00:16:52,480 --> 00:16:58,680 And that the vision is very subjective, but that doesn't change or it shouldn't change 300 00:16:58,680 --> 00:17:01,560 just because of whatever kind is going on. 301 00:17:01,560 --> 00:17:02,560 Right. 302 00:17:02,560 --> 00:17:07,240 But the mission can kind of shift and move around in order to achieve that vision. 303 00:17:07,240 --> 00:17:11,240 So I guess if we're kind of defining it like the hoop, like the pop model. 304 00:17:11,240 --> 00:17:15,720 So we have like the purpose for the business being there is the vision statements, like 305 00:17:15,720 --> 00:17:18,440 to create a better world for everyone. 306 00:17:18,440 --> 00:17:26,820 The what is it outcome is by providing affordable, great furniture. 307 00:17:26,820 --> 00:17:31,680 And then the process is whatever we need to do to make that outcome possible. 308 00:17:31,680 --> 00:17:32,680 Right. 309 00:17:32,680 --> 00:17:36,320 And that's where you kind of get into like the nitty gritty of, OK, well, where do we 310 00:17:36,320 --> 00:17:37,680 source the material from? 311 00:17:37,680 --> 00:17:38,900 What is our productivity? 312 00:17:38,900 --> 00:17:43,440 What is our effectiveness on manufacturing? 313 00:17:43,440 --> 00:17:45,120 What is our price per part? 314 00:17:45,120 --> 00:17:46,960 Like that's like the nitty gritty stuff. 315 00:17:46,960 --> 00:17:47,960 Right. 316 00:17:47,960 --> 00:17:51,400 So it kind of has those different layers to it. 317 00:17:51,400 --> 00:17:52,400 Yeah. 318 00:17:52,400 --> 00:17:58,120 I think what I'm hearing you say, too, is that the mission really kind of lives in that 319 00:17:58,120 --> 00:18:02,300 outcome world, would you say? 320 00:18:02,300 --> 00:18:04,640 Or more in the nitty gritty. 321 00:18:04,640 --> 00:18:09,320 Mission lives more so in the purpose world, like that higher, like in the sky, kind of. 322 00:18:09,320 --> 00:18:10,320 Yep. 323 00:18:10,320 --> 00:18:11,320 And then I would say that. 324 00:18:11,320 --> 00:18:12,320 The idealist almost. 325 00:18:12,320 --> 00:18:13,320 Yeah. 326 00:18:13,320 --> 00:18:15,160 And then the outcome is more so the mission. 327 00:18:15,160 --> 00:18:16,160 Yeah. 328 00:18:16,160 --> 00:18:19,200 And that's kind of like, you know, the trees, that's the things you can see. 329 00:18:19,200 --> 00:18:20,200 Right. 330 00:18:20,200 --> 00:18:21,200 So it's like imagine like a landscape. 331 00:18:21,200 --> 00:18:26,280 It's like the pretty clouds in the sky, like the like the un-itch like aim for the stars. 332 00:18:26,280 --> 00:18:27,280 Right. 333 00:18:27,280 --> 00:18:28,680 Like that's the that's the vision. 334 00:18:28,680 --> 00:18:29,680 That's the big thing. 335 00:18:29,680 --> 00:18:33,040 That's the overarching thing that we see when we look up. 336 00:18:33,040 --> 00:18:37,860 The outcome, the mission is the trees, the mountains, the beautiful landscape in front 337 00:18:37,860 --> 00:18:39,400 of us. 338 00:18:39,400 --> 00:18:44,320 And then the process are like the roots, the microbiome in the soil. 339 00:18:44,320 --> 00:18:49,720 Like that's what's making all of that possible on the outskirts as we build towards the sky. 340 00:18:49,720 --> 00:18:50,720 Yeah. 341 00:18:50,720 --> 00:18:52,160 That's I think that's a great analogy. 342 00:18:52,160 --> 00:18:56,680 I love I love that you talked about the mission as fluid. 343 00:18:56,680 --> 00:19:01,120 And I think that can be so confusing in a lot of ways because it's like, well, it's 344 00:19:01,120 --> 00:19:06,680 not fluid in some ways because you want it to be very specific, like with Ikea. 345 00:19:06,680 --> 00:19:07,680 Right. 346 00:19:07,680 --> 00:19:08,680 It's going to be affordable. 347 00:19:08,680 --> 00:19:12,080 It's going to be honestly, that's the only one I can remember right now, but it will 348 00:19:12,080 --> 00:19:16,040 be affordable and they will give you a tool with each furniture and I am grateful for 349 00:19:16,040 --> 00:19:17,040 it. 350 00:19:17,040 --> 00:19:22,560 But but I think part of a mission is like you have. 351 00:19:22,560 --> 00:19:25,640 OK, here's the here's the vision. 352 00:19:25,640 --> 00:19:27,140 Here's where I'd like to go. 353 00:19:27,140 --> 00:19:29,720 And I have these resources. 354 00:19:29,720 --> 00:19:33,400 And so with these resources, I will use them in this way. 355 00:19:33,400 --> 00:19:36,040 Toward this goal that will help me accomplish this vision. 356 00:19:36,040 --> 00:19:39,480 Now if those resources change, that's when the mission gets fluid. 357 00:19:39,480 --> 00:19:41,420 Like, wow, we have more resources. 358 00:19:41,420 --> 00:19:43,040 We can expand. 359 00:19:43,040 --> 00:19:44,800 The mission can now be this. 360 00:19:44,800 --> 00:19:46,140 The mission can now be this. 361 00:19:46,140 --> 00:19:50,680 But it's all got that forward momentum toward that vision. 362 00:19:50,680 --> 00:19:51,840 Exactly. 363 00:19:51,840 --> 00:19:57,440 And I think that the when it comes like the money aspect, right, like that's just the 364 00:19:57,440 --> 00:19:58,440 rules of nature. 365 00:19:58,440 --> 00:19:59,440 Right. 366 00:19:59,440 --> 00:20:03,040 And we can only plant as many trees as we can afford. 367 00:20:03,040 --> 00:20:05,980 But that doesn't mean that we can't get more of it. 368 00:20:05,980 --> 00:20:07,060 We can't figure it out. 369 00:20:07,060 --> 00:20:08,700 We can't make it work. 370 00:20:08,700 --> 00:20:12,820 And that's really what I guess what I would want to get across in this is that, you know, 371 00:20:12,820 --> 00:20:18,640 the goal of making money, bringing in donations works together with the mission, with the 372 00:20:18,640 --> 00:20:21,800 vision, with the rules of the land. 373 00:20:21,800 --> 00:20:28,080 And it kind of creates this like fluid ecosystem in and of itself as opposed to all these different 374 00:20:28,080 --> 00:20:29,600 warring nations. 375 00:20:29,600 --> 00:20:30,600 Right. 376 00:20:30,600 --> 00:20:31,600 Like, that's not what it is. 377 00:20:31,600 --> 00:20:35,920 It's they all should be working together towards a better tomorrow. 378 00:20:35,920 --> 00:20:36,920 Yeah. 379 00:20:36,920 --> 00:20:39,920 OK, so let's. 380 00:20:39,920 --> 00:20:42,440 Mission vision enrollment. 381 00:20:42,440 --> 00:20:43,440 Yes. 382 00:20:43,440 --> 00:20:48,840 OK, so we've we've I don't know, we've groomed what we've brushed the groomed horse already 383 00:20:48,840 --> 00:20:50,080 on those. 384 00:20:50,080 --> 00:20:59,720 So so when it comes to the idea of the goal, the mission, the vision, when we say enrollment, 385 00:20:59,720 --> 00:21:02,600 it's really getting people behind those things. 386 00:21:02,600 --> 00:21:06,360 So Piper, do you want to talk a little bit about what it means to actually be enrolled 387 00:21:06,360 --> 00:21:09,680 in all of that, generally speaking? 388 00:21:09,680 --> 00:21:10,680 Yeah. 389 00:21:10,680 --> 00:21:12,600 And actually, that's so funny. 390 00:21:12,600 --> 00:21:17,560 There's there's another one of my Julie's who's asking, can you share ideas of getting 391 00:21:17,560 --> 00:21:19,800 others involved in your vision? 392 00:21:19,800 --> 00:21:21,480 And what a perfect segue. 393 00:21:21,480 --> 00:21:22,480 This is my ultimate Julie. 394 00:21:22,480 --> 00:21:23,480 It's my mom. 395 00:21:23,480 --> 00:21:28,480 I'm Piper's mom. 396 00:21:28,480 --> 00:21:34,280 But I think that's exactly the shift we're hoping to make, which is if you want to really 397 00:21:34,280 --> 00:21:37,120 enroll someone. 398 00:21:37,120 --> 00:21:41,920 You have to make sure it's a conversation about the vision. 399 00:21:41,920 --> 00:21:49,760 And when it comes to being enrolled in something and Ranger, if I'm going off off kilter, 400 00:21:49,760 --> 00:21:50,760 I'm going to be back. 401 00:21:50,760 --> 00:21:55,480 But I think we can look at getting people involved. 402 00:21:55,480 --> 00:21:56,480 And there's different levels of that. 403 00:21:56,480 --> 00:21:59,680 And I think Ranger, what you're talking about, there's the roots of the tree, there's the 404 00:21:59,680 --> 00:22:02,000 trees and then there's the vision. 405 00:22:02,000 --> 00:22:06,440 You can get someone enrolled in the roots of the trees. 406 00:22:06,440 --> 00:22:10,560 Like, hey, if you help me do this event, then I will give you this much money. 407 00:22:10,560 --> 00:22:14,320 If you come work for me, I will give you this paycheck. 408 00:22:14,320 --> 00:22:18,500 If you buy my product, it's going to get you this type of lifestyle. 409 00:22:18,500 --> 00:22:22,640 Or if you buy my product, I'm going to give this percentage to this nonprofit. 410 00:22:22,640 --> 00:22:25,600 So you're going to be like good with your money. 411 00:22:25,600 --> 00:22:27,760 Like you've been a good steward of your money, right? 412 00:22:27,760 --> 00:22:34,880 So there's those weeds, like we can sell them and enroll them on the nuts and bolts. 413 00:22:34,880 --> 00:22:37,280 And that has a certain level of value to it. 414 00:22:37,280 --> 00:22:39,420 There's nothing wrong with that. 415 00:22:39,420 --> 00:22:43,040 But then there's also this next step of, okay, now we're looking at the trees. 416 00:22:43,040 --> 00:22:45,360 You have a mission. 417 00:22:45,360 --> 00:22:49,200 Can I enroll you in having the most affordable furniture? 418 00:22:49,200 --> 00:22:54,320 Maybe that's super exciting to you and you're really passionate about affordable living. 419 00:22:54,320 --> 00:22:58,520 And for families who can't afford super nice furniture, they still deserve to feel like 420 00:22:58,520 --> 00:23:00,520 they have an adorable home. 421 00:23:00,520 --> 00:23:02,080 And there's value in that too. 422 00:23:02,080 --> 00:23:08,040 And I would argue that those people are going to be more invested than the people invested 423 00:23:08,040 --> 00:23:13,680 with just buying the product in the roots, within this analogy, the other trees. 424 00:23:13,680 --> 00:23:19,720 But then if you jump up to this higher vision level and you say, are you willing to join 425 00:23:19,720 --> 00:23:26,560 me in making every day better for everyone? 426 00:23:26,560 --> 00:23:31,280 It's like, are you willing to dream with me and make this happen? 427 00:23:31,280 --> 00:23:36,700 That enrollment shifts because they see themselves in the world you're trying to create. 428 00:23:36,700 --> 00:23:41,040 It's not like I'll give you, you give me, you scratch my back, I'll scratch your back, 429 00:23:41,040 --> 00:23:42,880 which there's value to that, right? 430 00:23:42,880 --> 00:23:43,880 We need our backs scratched. 431 00:23:43,880 --> 00:23:46,200 Like you said, like we need money. 432 00:23:46,200 --> 00:23:47,200 That's a thing, right? 433 00:23:47,200 --> 00:23:54,000 But if we can jump to this higher level with the vision and say, hey, here's my vision. 434 00:23:54,000 --> 00:23:57,760 Do you want to join me in changing the world? 435 00:23:57,760 --> 00:24:01,000 Then I think that enrollment really locks in for people. 436 00:24:01,000 --> 00:24:02,000 Yeah. 437 00:24:02,000 --> 00:24:10,680 And I love that we're going on this like natural escape nature, whatever that analogy. 438 00:24:10,680 --> 00:24:12,180 We love a good tree. 439 00:24:12,180 --> 00:24:15,880 But that's also a good thing too, is that it's not about always having your head in 440 00:24:15,880 --> 00:24:17,880 the clouds, right? 441 00:24:17,880 --> 00:24:20,520 And not being able to see what's going on at ground level. 442 00:24:20,520 --> 00:24:23,560 But it's not about having your head in the dirt that you're so bogged down by the day 443 00:24:23,560 --> 00:24:28,640 to day intricacies that you're not remembering why you're there to begin with, right? 444 00:24:28,640 --> 00:24:36,060 It's about being able to paint that picture instead of just a, oh God, it's not just like 445 00:24:36,060 --> 00:24:37,680 a snapshot of one or the other. 446 00:24:37,680 --> 00:24:41,680 It's about painting that whole panorama of the entire scene. 447 00:24:41,680 --> 00:24:42,680 Yeah. 448 00:24:42,680 --> 00:24:47,080 And constantly checking every level of it. 449 00:24:47,080 --> 00:24:50,540 And again, a plug for things that I'm passionate about. 450 00:24:50,540 --> 00:24:54,920 If you're bad at the roots and the nitty gritty, do you have someone on your team who's good 451 00:24:54,920 --> 00:24:55,920 at it? 452 00:24:55,920 --> 00:24:56,920 Right? 453 00:24:56,920 --> 00:24:57,920 Exactly. 454 00:24:57,920 --> 00:25:01,040 If you're bad at dreaming, do you have someone on your team who's good about it? 455 00:25:01,040 --> 00:25:02,120 That's my particular bent. 456 00:25:02,120 --> 00:25:03,120 So I digress. 457 00:25:03,120 --> 00:25:04,120 But yeah. 458 00:25:04,120 --> 00:25:08,040 And I think it's also a thing where it's going to be when it comes to building a team or 459 00:25:08,040 --> 00:25:09,160 working with other people. 460 00:25:09,160 --> 00:25:13,200 Like for mine, it's more so like having a partner in your business, right? 461 00:25:13,200 --> 00:25:18,000 Like if you have two, I don't know, for like a partnership, right? 462 00:25:18,000 --> 00:25:23,120 If both of you are ahead in the clouds, you're not going to be able to see what's going on 463 00:25:23,120 --> 00:25:24,120 in the soil. 464 00:25:24,120 --> 00:25:26,360 You're not going to see that you're low in nitrogen or sulfates, right? 465 00:25:26,360 --> 00:25:29,800 This is my ag background coming out, right? 466 00:25:29,800 --> 00:25:34,360 But if you're so bogged down in the soil and like cultivating the land, you're not going 467 00:25:34,360 --> 00:25:37,000 to remember why you're there to begin with. 468 00:25:37,000 --> 00:25:42,920 So it's kind of like being able to say, hey, I love being in my head in the clouds. 469 00:25:42,920 --> 00:25:44,380 I love being up here. 470 00:25:44,380 --> 00:25:45,640 It's nice. 471 00:25:45,640 --> 00:25:48,240 But being able to say, okay, what's going on at ground level? 472 00:25:48,240 --> 00:25:54,060 How does that, what do we need to do down here to move where we're trying to go up above? 473 00:25:54,060 --> 00:25:56,920 And if you're bogged down on the land and you're the one, you know, the nitty gritty 474 00:25:56,920 --> 00:26:02,360 doing the work, like being able to look up and say, this is why we're doing it. 475 00:26:02,360 --> 00:26:05,960 And again, I don't know anything about furniture, manufacturing, right? 476 00:26:05,960 --> 00:26:11,160 But when it comes to like the people in the warehouse, right, that are in the manufacturing, 477 00:26:11,160 --> 00:26:12,880 like they're in there day in and day out. 478 00:26:12,880 --> 00:26:16,720 They're putting together the packs, they're putting together the screws, they're drilling 479 00:26:16,720 --> 00:26:20,120 holes, cutting the wood that needs to be set up. 480 00:26:20,120 --> 00:26:26,360 Like they're not thinking about the fact that they're creating like adorable furniture for 481 00:26:26,360 --> 00:26:29,560 people that need affordable, adorable furniture, right? 482 00:26:29,560 --> 00:26:34,040 Yeah, they're not sitting there with my like me and my daughter having a tea party on that 483 00:26:34,040 --> 00:26:35,040 table. 484 00:26:35,040 --> 00:26:37,400 Yeah, exactly. 485 00:26:37,400 --> 00:26:42,440 But it's a good reminder from time to time that that's really what they're there for, 486 00:26:42,440 --> 00:26:43,440 right? 487 00:26:43,440 --> 00:26:45,800 Like, I don't know, it's like, what is the rule? 488 00:26:45,800 --> 00:26:51,480 Like 80-20, like, well, in this case, when I say 80-20, typically it's like 80% of problems 489 00:26:51,480 --> 00:26:58,580 come from 20% of X or 80% of good things come from 20% blank. 490 00:26:58,580 --> 00:27:03,840 It's like 80% of your focus is on the area that you're the best in. 491 00:27:03,840 --> 00:27:09,120 But there's that room for that 20% to be reminded of why you're there or what's going on. 492 00:27:09,120 --> 00:27:13,680 Yeah, like you kind of need all of those levels. 493 00:27:13,680 --> 00:27:17,200 And I think I'll start to shift to another area that we really wanted to talk about a 494 00:27:17,200 --> 00:27:21,480 lot, which was, so you've got your idea of your vision, you've got your idea of your 495 00:27:21,480 --> 00:27:25,240 mission and you've got your idea of kind of like your weeds, maybe some of those perks 496 00:27:25,240 --> 00:27:32,640 either for you as a business or for employees or for investors or for like customers, right? 497 00:27:32,640 --> 00:27:34,960 Whoever is kind of in those nitty gritties. 498 00:27:34,960 --> 00:27:38,520 So I think when you and I were talking, you've got the vision, the mission, and then the 499 00:27:38,520 --> 00:27:39,520 perks. 500 00:27:39,520 --> 00:27:47,360 I think if you're going to enroll anybody in anything, you first have to be able to 501 00:27:47,360 --> 00:27:50,460 articulate those for yourself. 502 00:27:50,460 --> 00:27:57,520 Because if you don't know the vision of your business or the vision of your nonprofit, 503 00:27:57,520 --> 00:28:04,040 then you can't invite someone to join you in changing the world because you can't articulate 504 00:28:04,040 --> 00:28:05,320 how it's going to change. 505 00:28:05,320 --> 00:28:09,040 How are you going to inspire that if you can't articulate it? 506 00:28:09,040 --> 00:28:10,040 And same with the mission. 507 00:28:10,040 --> 00:28:11,360 It's like, well, what does your business do? 508 00:28:11,360 --> 00:28:15,800 It's like, well, we're like furniture people. 509 00:28:15,800 --> 00:28:17,960 We do the furniture. 510 00:28:17,960 --> 00:28:22,720 And then someone would leave that conversation like, okay, great. 511 00:28:22,720 --> 00:28:27,240 I'm glad I ran into them at that cocktail party, but I'm not feeling like there's like 512 00:28:27,240 --> 00:28:31,200 a drive or there's kind of that, like you said, that mission, right? 513 00:28:31,200 --> 00:28:32,200 And then same in the nitty gritty. 514 00:28:32,200 --> 00:28:35,000 Someone's like, well, if I come work for you, like, what am I going to make? 515 00:28:35,000 --> 00:28:36,000 Like, ah, money. 516 00:28:36,000 --> 00:28:37,000 I don't know. 517 00:28:37,000 --> 00:28:38,000 Money. 518 00:28:38,000 --> 00:28:39,000 Right. 519 00:28:39,000 --> 00:28:45,360 But if you can't articulate all three of those levels, you're not going to be able to inspire 520 00:28:45,360 --> 00:28:47,480 whatever someone's looking for. 521 00:28:47,480 --> 00:28:48,480 Yeah. 522 00:28:48,480 --> 00:28:52,800 And it's, and there's also that other level of, I didn't realize we're already so many 523 00:28:52,800 --> 00:28:53,800 minutes in already. 524 00:28:53,800 --> 00:28:58,200 It's like, yeesh, being able to articulate yourself and getting clear on what each of 525 00:28:58,200 --> 00:29:02,760 those are for you and your business or nonprofit, whatever. 526 00:29:02,760 --> 00:29:09,680 But also like how enrolled are you in the vision, in the mission, in everything that's 527 00:29:09,680 --> 00:29:10,680 going on? 528 00:29:10,680 --> 00:29:15,340 Like, did you just write this stuff on paper and you just wrote it down because Piper and 529 00:29:15,340 --> 00:29:19,640 Ranger told you to on a random Wednesday or like how much, how enrolled, how much do you 530 00:29:19,640 --> 00:29:22,040 believe in what's going on? 531 00:29:22,040 --> 00:29:26,760 Because that conviction carries through and everything you say and do. 532 00:29:26,760 --> 00:29:31,600 Like with the walk for me, for example, it's like, here's my mission. 533 00:29:31,600 --> 00:29:32,600 Here's my vision. 534 00:29:32,600 --> 00:29:33,600 Right. 535 00:29:33,600 --> 00:29:37,560 If I don't believe that I can make it across and I don't believe in my capabilities or 536 00:29:37,560 --> 00:29:43,400 how I'm doing it or the stuff that I've already done, how do I expect people to donate their 537 00:29:43,400 --> 00:29:51,760 time to driving me around, to giving me donations, to being on that podcast and giving me their 538 00:29:51,760 --> 00:29:53,720 time and resources, right? 539 00:29:53,720 --> 00:29:55,880 Or attention in general. 540 00:29:55,880 --> 00:30:00,680 Like I have to believe more than anybody else in what's going on. 541 00:30:00,680 --> 00:30:08,800 It's like if you deliver it as though it's a chore for you, people are going to receive 542 00:30:08,800 --> 00:30:12,320 it as though it's going to be a chore for them. 543 00:30:12,320 --> 00:30:13,320 Exactly. 544 00:30:13,320 --> 00:30:15,000 I love the example of your walk. 545 00:30:15,000 --> 00:30:21,960 And I think that's so true, especially for so many nonprofits that like when it comes 546 00:30:21,960 --> 00:30:27,840 to for-profit businesses, there is often this understanding of like, well, we both need 547 00:30:27,840 --> 00:30:28,840 this. 548 00:30:28,840 --> 00:30:29,840 Right. 549 00:30:29,840 --> 00:30:34,640 There's, I think that's how commerce works. 550 00:30:34,640 --> 00:30:43,640 And with a nonprofit, there is an ask, which is I, I can't give you the same thing. 551 00:30:43,640 --> 00:30:48,240 What I'm asking for you to invest in is me giving these resources to something else for 552 00:30:48,240 --> 00:30:53,240 the betterment of our community, for the betterment of the world, whatever the passion project 553 00:30:53,240 --> 00:30:55,840 is for that nonprofit. 554 00:30:55,840 --> 00:31:02,400 And I think especially for nonprofits, you better know that vision and you better know 555 00:31:02,400 --> 00:31:05,760 how to deliver it like you're on fire about it. 556 00:31:05,760 --> 00:31:06,760 Exactly. 557 00:31:06,760 --> 00:31:07,920 Because, I mean, that's the thing too. 558 00:31:07,920 --> 00:31:12,960 Like when I worked for with, or when I ran, worked with, I don't know how to say it. 559 00:31:12,960 --> 00:31:18,680 When I was on the board for the NorCal Herbological Society, like we were asking people like for 560 00:31:18,680 --> 00:31:21,800 donations to volunteer for free. 561 00:31:21,800 --> 00:31:27,780 And I mean, I was president and I had like three positions at one time at some point, 562 00:31:27,780 --> 00:31:30,760 but it was because I really believed in what we were doing. 563 00:31:30,760 --> 00:31:34,720 Like it was so, there's also that level of tangibility, right? 564 00:31:34,720 --> 00:31:40,120 Like if you were so clear on your mission and vision and you are 100% convicted behind 565 00:31:40,120 --> 00:31:46,520 those things, that's great, comma, what have you done about it? 566 00:31:46,520 --> 00:31:47,640 Right? 567 00:31:47,640 --> 00:31:51,360 It's not just saying, yeah, are you actually doing something? 568 00:31:51,360 --> 00:31:52,360 Are you just saying it? 569 00:31:52,360 --> 00:31:55,040 Do you just believe in it or are you doing something about it? 570 00:31:55,040 --> 00:31:56,980 And that was clear based off of what we were doing. 571 00:31:56,980 --> 00:32:01,520 Like what we had, we were home like hundreds of animals in a year. 572 00:32:01,520 --> 00:32:05,640 We were able to cover the vet costs of all these critters. 573 00:32:05,640 --> 00:32:08,280 We were able to educate at all these different events. 574 00:32:08,280 --> 00:32:10,840 Like we were already doing the work. 575 00:32:10,840 --> 00:32:14,800 So it's having that burden of proof that, hey, I am who I say I am. 576 00:32:14,800 --> 00:32:16,640 Yeah, here's the clouds. 577 00:32:16,640 --> 00:32:19,200 Here's where we're going to put the trees, but like here's the garden over here that 578 00:32:19,200 --> 00:32:20,200 we've already put in. 579 00:32:20,200 --> 00:32:22,640 Like we're already doing something. 580 00:32:22,640 --> 00:32:27,120 When we came into having this talk, like the kind of the conversations we had coming into 581 00:32:27,120 --> 00:32:34,500 it, one of the things that came up was there are really three key players in the conversation 582 00:32:34,500 --> 00:32:39,060 of enrollment and you and I are both super clear. 583 00:32:39,060 --> 00:32:42,660 So there's this feeling when you're trying to get people involved and you're trying to 584 00:32:42,660 --> 00:32:48,120 get people enrolled in your business, in your nonprofit, in your family, let's be real, 585 00:32:48,120 --> 00:32:51,400 there's enrollment with my four year old all day. 586 00:32:51,400 --> 00:32:54,000 Like hey, I'm just enrolling you into vegetables. 587 00:32:54,000 --> 00:32:56,200 Can I just enroll you into putting your shoes on, please? 588 00:32:56,200 --> 00:32:57,200 Like please. 589 00:32:57,200 --> 00:33:00,000 Like there's enrollment everywhere around us, right? 590 00:33:00,000 --> 00:33:05,360 So there's the thing that you are trying to enroll someone in and we've been talking a 591 00:33:05,360 --> 00:33:06,360 lot about that. 592 00:33:06,360 --> 00:33:09,800 Are you enrolling in the vision, in the mission or in the perks? 593 00:33:09,800 --> 00:33:11,060 But then there's you. 594 00:33:11,060 --> 00:33:18,580 You are a player in this enrollment because they can only see that item through you. 595 00:33:18,580 --> 00:33:23,700 You are the window, the lens, because they're going to see your enthusiasm or your lack 596 00:33:23,700 --> 00:33:24,700 of enthusiasm. 597 00:33:24,700 --> 00:33:27,000 They're going to see your buy-in or your lack of buy-in. 598 00:33:27,000 --> 00:33:33,360 They're going to see, are you, like, do you actually care about reptiles or do you not? 599 00:33:33,360 --> 00:33:34,360 That's your, right? 600 00:33:34,360 --> 00:33:35,360 Herbological? 601 00:33:35,360 --> 00:33:38,160 Yeah, herbological was lizards, snakes, spiders, all that fun. 602 00:33:38,160 --> 00:33:40,040 Well, not really spiders, but we did that too. 603 00:33:40,040 --> 00:33:41,040 Spiders are cool. 604 00:33:41,040 --> 00:33:42,040 That's a lot. 605 00:33:42,040 --> 00:33:43,040 Bring them in. 606 00:33:43,040 --> 00:33:44,040 We've enrolled them. 607 00:33:44,040 --> 00:33:50,840 But I think the third player that is really important to know is who are you enrolling? 608 00:33:50,840 --> 00:33:54,920 Who do you think wants to be a part of this vision with you? 609 00:33:54,920 --> 00:34:04,440 Because if I have a nonprofit that focuses on supporting youth in the community through 610 00:34:04,440 --> 00:34:10,560 art and music, I'm not going to go to football games to promote, right? 611 00:34:10,560 --> 00:34:13,540 And not to say that someone who loves football can't love art and vice versa. 612 00:34:13,540 --> 00:34:14,540 That's not it at all. 613 00:34:14,540 --> 00:34:23,800 But you need to give as much care to understanding your vision, mission and perks as you do to 614 00:34:23,800 --> 00:34:29,280 getting your own investment in it as you do to understanding who are you trying to get 615 00:34:29,280 --> 00:34:31,200 invested with you? 616 00:34:31,200 --> 00:34:36,600 Like, who do you really think wants to be a part of changing this world in the way you 617 00:34:36,600 --> 00:34:38,080 see this change? 618 00:34:38,080 --> 00:34:40,560 And are you finding those people? 619 00:34:40,560 --> 00:34:41,760 Are you looking for those people? 620 00:34:41,760 --> 00:34:43,760 Are you going to where they are? 621 00:34:43,760 --> 00:34:45,200 And are you seeing them? 622 00:34:45,200 --> 00:34:51,640 Like, wow, I see in you a love for art and music and youth. 623 00:34:51,640 --> 00:34:59,640 I have something for you or like, hey, I just saw you save that spider instead of kill it. 624 00:34:59,640 --> 00:35:02,640 Like, I've got a thing for you. 625 00:35:02,640 --> 00:35:08,240 Are you looking for people who see the change that you're trying to make happen and the 626 00:35:08,240 --> 00:35:10,880 people who want that change to happen too? 627 00:35:10,880 --> 00:35:11,960 Exactly. 628 00:35:11,960 --> 00:35:14,160 It's meeting people where they're at. 629 00:35:14,160 --> 00:35:17,760 And that's also kind of like alongside the goal, right? 630 00:35:17,760 --> 00:35:20,240 Like resource allocation. 631 00:35:20,240 --> 00:35:27,600 I'm not going to go to the lizard haters anonymous meeting to try to enroll people to be members 632 00:35:27,600 --> 00:35:30,440 in the herpetological society in the area. 633 00:35:30,440 --> 00:35:35,400 And like, I might go to like a reptile expo where not everybody is a member. 634 00:35:35,400 --> 00:35:36,640 Not everybody knows that we exist. 635 00:35:36,640 --> 00:35:41,840 I mean, there's an expo I think this weekend that the NCHS is going to. 636 00:35:41,840 --> 00:35:46,120 And that's the perfect place to be because at least everybody coming through the door, 637 00:35:46,120 --> 00:35:51,680 if they're not, I don't know, live, laugh, loving lizards, like they're interested. 638 00:35:51,680 --> 00:35:53,680 They're ready to dip their toes in. 639 00:35:53,680 --> 00:35:58,320 And it's also understand like what you're saying is seeing them as an individual and 640 00:35:58,320 --> 00:36:02,040 being able to say like through a little bit of a conversation, like, oh, is this person 641 00:36:02,040 --> 00:36:05,600 more of a up in the sky kind of person? 642 00:36:05,600 --> 00:36:11,360 Are they the trees or are they more of like the like making the soil microbiome happen? 643 00:36:11,360 --> 00:36:16,160 Like, and you can kind of tell that based off of what lights someone up, right? 644 00:36:16,160 --> 00:36:21,160 That's just personality types and being able to really be with someone and sit with them. 645 00:36:21,160 --> 00:36:22,160 And I don't know, like, what? 646 00:36:22,160 --> 00:36:26,200 Be present, be curious, all the all the fun coaching terms, right? 647 00:36:26,200 --> 00:36:32,120 But yeah, being able to really see that person as an individual and enrolling them into the 648 00:36:32,120 --> 00:36:37,360 team, into the group and something that there's that what was it? 649 00:36:37,360 --> 00:36:39,120 The donor growth podcast. 650 00:36:39,120 --> 00:36:44,760 I don't think they're doing it anymore, unfortunately, but they were two nonprofit consultants. 651 00:36:44,760 --> 00:36:49,640 And one of the most useful thing that I got out of all whatever, however many episodes 652 00:36:49,640 --> 00:36:55,880 of them I listened to was if you're trying to enroll someone in the vision of your business, 653 00:36:55,880 --> 00:37:01,840 it's to remember the phrase, people like us do things like this. 654 00:37:01,840 --> 00:37:04,080 Like we're not talking about, oh, this is what we are doing. 655 00:37:04,080 --> 00:37:05,080 This is what I'm doing. 656 00:37:05,080 --> 00:37:08,600 It's like I can see that you and I are like on the same vibe. 657 00:37:08,600 --> 00:37:12,720 Like we care about proper husbandry of reptiles. 658 00:37:12,720 --> 00:37:18,560 We care about conservation of flora and fauna, right? 659 00:37:18,560 --> 00:37:21,480 Like that's what we have in common already. 660 00:37:21,480 --> 00:37:22,920 This is what we're doing about it. 661 00:37:22,920 --> 00:37:25,600 Like are you in? 662 00:37:25,600 --> 00:37:28,560 Like this is what the membership costs. 663 00:37:28,560 --> 00:37:30,440 Like just jump in and we'll do it. 664 00:37:30,440 --> 00:37:31,440 Yeah. 665 00:37:31,440 --> 00:37:32,440 And we'll change the world together. 666 00:37:32,440 --> 00:37:41,920 And I think something that's so, there are two truths that I see in people, which is 667 00:37:41,920 --> 00:37:45,200 once you hear them, it'll make sense why I like working with teams. 668 00:37:45,200 --> 00:37:52,280 But the first is we do nothing alone, right? 669 00:37:52,280 --> 00:37:59,600 No business exists because one person did all the things and didn't need anybody else. 670 00:37:59,600 --> 00:38:03,200 Like it's like literally anti-business. 671 00:38:03,200 --> 00:38:09,640 Business is I have a thing for you and I need you to want this thing too, right? 672 00:38:09,640 --> 00:38:15,160 Like we do nothing alone is one. 673 00:38:15,160 --> 00:38:23,200 Two is people long to belong to something, right? 674 00:38:23,200 --> 00:38:24,200 Like just in who we are. 675 00:38:24,200 --> 00:38:28,400 And you could talk about that in relationships and you could talk about that in community 676 00:38:28,400 --> 00:38:29,400 and all that. 677 00:38:29,400 --> 00:38:34,640 But like we desire to feel like we belong to something. 678 00:38:34,640 --> 00:38:40,320 And so why wouldn't you pair those two things together? 679 00:38:40,320 --> 00:38:45,600 I think that's enrollment is, you know, like you said, if you come with us, here's what 680 00:38:45,600 --> 00:38:46,600 we're doing. 681 00:38:46,600 --> 00:38:47,600 What was the quote you said, Ranger? 682 00:38:47,600 --> 00:38:49,240 You still have it up? 683 00:38:49,240 --> 00:38:50,240 Yeah. 684 00:38:50,240 --> 00:38:52,000 If people like us do things like this. 685 00:38:52,000 --> 00:38:53,040 Yeah. 686 00:38:53,040 --> 00:38:54,040 People like us do things like this. 687 00:38:54,040 --> 00:38:57,960 And it's like, Hey, I can't do any of this without you. 688 00:38:57,960 --> 00:39:04,440 And then this person saying, Oh, thank God I was looking for a place to belong. 689 00:39:04,440 --> 00:39:06,160 And that's enrollment. 690 00:39:06,160 --> 00:39:11,600 Can you get to that level with someone where you see them and where they want to belong? 691 00:39:11,600 --> 00:39:14,480 And can you offer them a place in what you're doing? 692 00:39:14,480 --> 00:39:17,560 Because you need them and they need you. 693 00:39:17,560 --> 00:39:19,480 Yeah. 694 00:39:19,480 --> 00:39:26,360 And I think to kind of tie back in with that, like that landscape mentality, right? 695 00:39:26,360 --> 00:39:34,280 It's like people like us do things like this so that we can build a world that's like that. 696 00:39:34,280 --> 00:39:37,860 Like it's not just about, Hey, this is the work that needs doing. 697 00:39:37,860 --> 00:39:40,600 It's like, this is the bigger reason. 698 00:39:40,600 --> 00:39:43,320 Like nobody likes cleaning lizard cages, right? 699 00:39:43,320 --> 00:39:44,620 Like it's gross. 700 00:39:44,620 --> 00:39:51,000 I don't like walking every day, but I walk because I see something bigger. 701 00:39:51,000 --> 00:39:52,000 I see the podcast. 702 00:39:52,000 --> 00:39:53,000 Like I'm doing it. 703 00:39:53,000 --> 00:39:54,280 Like there's that, there's that proof. 704 00:39:54,280 --> 00:39:55,840 I'm doing these kinds of live streams. 705 00:39:55,840 --> 00:40:01,440 I'm doing this work and it's to achieve this overall vision of it. 706 00:40:01,440 --> 00:40:05,820 And it's just like in the teams that you've worked with, it's like, I'm also assuming 707 00:40:05,820 --> 00:40:07,000 things for you. 708 00:40:07,000 --> 00:40:08,440 Like the day to day work. 709 00:40:08,440 --> 00:40:09,440 I don't know. 710 00:40:09,440 --> 00:40:14,880 Like, cause you've worked a lot in brewing and like breweries and beer and service industries, 711 00:40:14,880 --> 00:40:15,880 right? 712 00:40:15,880 --> 00:40:19,220 Like I would assume it's like, nobody likes cleaning dishes. 713 00:40:19,220 --> 00:40:25,040 Nobody likes sweeping the floors, mopping the, like whatever, whatever, but they do 714 00:40:25,040 --> 00:40:27,680 it one, of course with a paycheck for the perk. 715 00:40:27,680 --> 00:40:30,340 Like we're, we're romanticizing it a little bit, right? 716 00:40:30,340 --> 00:40:34,540 But it's because we're, you, they're providing a good experience for families. 717 00:40:34,540 --> 00:40:37,980 They're giving them a space where they can celebrate birthdays. 718 00:40:37,980 --> 00:40:43,480 They can celebrate anniversaries that, I don't know, life changing or super awkward 719 00:40:43,480 --> 00:40:45,940 first dates can happen, right? 720 00:40:45,940 --> 00:40:48,240 Like you're cultivating this environment. 721 00:40:48,240 --> 00:40:52,840 That's more important than the work that just needs doing. 722 00:40:52,840 --> 00:40:54,840 Therefore we do it. 723 00:40:54,840 --> 00:40:55,840 Absolutely. 724 00:40:55,840 --> 00:41:00,200 And I think as we come close to the end of our time, I think that's such a beautiful 725 00:41:00,200 --> 00:41:09,800 reminder that you can enroll people in every level, but if you can enroll them in that 726 00:41:09,800 --> 00:41:15,900 larger purpose, they're going to be so much more invested than that perk that you have 727 00:41:15,900 --> 00:41:17,560 to keep handing them. 728 00:41:17,560 --> 00:41:18,560 You clean, I give you money. 729 00:41:18,560 --> 00:41:19,560 You clean, I give you money. 730 00:41:19,560 --> 00:41:21,000 You clean, I give you money. 731 00:41:21,000 --> 00:41:25,800 Or you clean, I give you money so that we can be the place where someone, when they 732 00:41:25,800 --> 00:41:28,800 get married said they hung out for the first time. 733 00:41:28,800 --> 00:41:33,000 And they, we let them stay 30 minutes past closing because we could see that they were 734 00:41:33,000 --> 00:41:36,800 hitting it off and they were the only two left and they didn't realize it because they 735 00:41:36,800 --> 00:41:38,840 were just so crazy about each other. 736 00:41:38,840 --> 00:41:42,640 Like I've had it happen and we're like, kind of like awkwardly shuffling chairs. 737 00:41:42,640 --> 00:41:46,500 Like, okay guys, like it's, it's time to go to the next place, but like you can't bring 738 00:41:46,500 --> 00:41:52,040 yourself to because you've fallen in love with the vision of man, this place that we 739 00:41:52,040 --> 00:41:56,720 get to mop tonight is a part of their forever story. 740 00:41:56,720 --> 00:41:58,320 Exactly. 741 00:41:58,320 --> 00:42:04,520 And to really just hone in on that, like that's the value that you can create when you enroll 742 00:42:04,520 --> 00:42:08,000 an employee, a team member in the vision of the business. 743 00:42:08,000 --> 00:42:09,000 Right. 744 00:42:09,000 --> 00:42:13,000 And that's something that I try to get across in my coaching is that like, you know, personal 745 00:42:13,000 --> 00:42:17,360 wellness, business success, work life balance, whatever you want to call it. 746 00:42:17,360 --> 00:42:21,320 Like your job is a huge portion of your life. 747 00:42:21,320 --> 00:42:22,880 And I don't know. 748 00:42:22,880 --> 00:42:24,720 It's my belief that you should enjoy that. 749 00:42:24,720 --> 00:42:29,080 Like you should be bought in on the vision, on the mission of what you're really doing 750 00:42:29,080 --> 00:42:30,080 at work. 751 00:42:30,080 --> 00:42:35,040 Cause it sounds like there's the aspect of like, I don't hate my life. 752 00:42:35,040 --> 00:42:36,800 I don't hate my job. 753 00:42:36,800 --> 00:42:37,840 Like this is what I do. 754 00:42:37,840 --> 00:42:41,320 Even on the worst days, it's like, okay, like, I don't know. 755 00:42:41,320 --> 00:42:44,480 I spilled the mop bucket on my foot again, you know, whatever. 756 00:42:44,480 --> 00:42:45,480 Trying to keep it simple. 757 00:42:45,480 --> 00:42:47,520 Like I bleached my pants. 758 00:42:47,520 --> 00:42:49,200 I bleached my pants again. 759 00:42:49,200 --> 00:42:51,800 This is the fifth time this week. 760 00:42:51,800 --> 00:42:53,840 And that's the value that the employees get. 761 00:42:53,840 --> 00:42:59,240 If you're able to enroll them in that mission, in that vision and truly believe for themselves, 762 00:42:59,240 --> 00:43:03,560 there's a good chance it's going to increase their overall satisfaction, their overall 763 00:43:03,560 --> 00:43:08,400 enjoyment of their jobs so that they're not, I don't know, de-stressing for 30 minutes 764 00:43:08,400 --> 00:43:10,300 in the parking lot before walking through the door. 765 00:43:10,300 --> 00:43:15,000 Like they're excited to go to work and you know, we can talk more about perks later, 766 00:43:15,000 --> 00:43:17,520 but that would make sense for them. 767 00:43:17,520 --> 00:43:18,520 Totally. 768 00:43:18,520 --> 00:43:25,360 But yeah, we're coming up on the end of the time. 769 00:43:25,360 --> 00:43:27,440 How are we doing on Facebook or Instagram? 770 00:43:27,440 --> 00:43:29,480 So Facebook, there aren't any questions. 771 00:43:29,480 --> 00:43:33,480 Instagram, are there any other questions that you would have for us before we start kind 772 00:43:33,480 --> 00:43:34,680 of wrapping up everything? 773 00:43:34,680 --> 00:43:38,600 I've been trying to keep an eye, but if I missed your question, retype it. 774 00:43:38,600 --> 00:43:42,040 We'd love to answer it. 775 00:43:42,040 --> 00:43:45,160 Also go check out, seriously, for those of you who joined later on, Ranger, do you want 776 00:43:45,160 --> 00:43:47,640 to talk about the link again? 777 00:43:47,640 --> 00:43:48,640 Yep. 778 00:43:48,640 --> 00:43:52,200 So Piper and I created a little bit of a workbook to go with this. 779 00:43:52,200 --> 00:43:55,720 It's called Enrolling in the Deep. 780 00:43:55,720 --> 00:43:58,080 And I don't know, one, it's a fun adult fun. 781 00:43:58,080 --> 00:43:59,080 We haven't even said that yet. 782 00:43:59,080 --> 00:44:00,080 We haven't even said it yet. 783 00:44:00,080 --> 00:44:01,080 Enrolling in the deep. 784 00:44:01,080 --> 00:44:02,080 That's all I've got for you. 785 00:44:02,080 --> 00:44:03,080 I'm sorry. 786 00:44:03,080 --> 00:44:07,040 That's all I'm going to do. 787 00:44:07,040 --> 00:44:11,480 But really, I guess the reason that, I don't know, Adele is just fun, but it's also when 788 00:44:11,480 --> 00:44:16,320 you enroll someone in the deep of the vision of the mission, then they're really bought 789 00:44:16,320 --> 00:44:17,320 in. 790 00:44:17,320 --> 00:44:18,320 Then they're really there. 791 00:44:18,320 --> 00:44:19,320 They're really in it. 792 00:44:19,320 --> 00:44:22,920 It's not just the shallow baseline understanding of what's going on. 793 00:44:22,920 --> 00:44:25,800 Like you're in it, right? 794 00:44:25,800 --> 00:44:28,640 Maybe you should have said that from the beginning to really tighten the whole conversation, 795 00:44:28,640 --> 00:44:29,640 but whatever. 796 00:44:29,640 --> 00:44:30,640 Anyway. 797 00:44:30,640 --> 00:44:31,640 Re-edit it for the podcast. 798 00:44:31,640 --> 00:44:32,640 I know. 799 00:44:32,640 --> 00:44:36,400 My podcast editing guy is going to have a heyday with this one. 800 00:44:36,400 --> 00:44:37,400 I'm sorry. 801 00:44:37,400 --> 00:44:41,160 But anyway, we made a little bit of a workbook. 802 00:44:41,160 --> 00:44:42,280 It's like four or five pages. 803 00:44:42,280 --> 00:44:46,800 There's 11 questions and it's really answering the questions, you know, going through it 804 00:44:46,800 --> 00:44:47,800 again. 805 00:44:47,800 --> 00:44:48,800 What is enrollment? 806 00:44:48,800 --> 00:44:51,160 What is the goal of your organization? 807 00:44:51,160 --> 00:44:52,160 What is the mission? 808 00:44:52,160 --> 00:44:53,640 What is a vision statement? 809 00:44:53,640 --> 00:44:54,640 What's your mission? 810 00:44:54,640 --> 00:44:58,240 That your mission, your mission and vision statements. 811 00:44:58,240 --> 00:44:59,560 Are you enrolled? 812 00:44:59,560 --> 00:45:01,240 What's the value of being enrolled? 813 00:45:01,240 --> 00:45:08,400 It answers everything for like those three players, that vision, the me, the we. 814 00:45:08,400 --> 00:45:14,320 And how do you kind of knock it down from those three to just the vision and the we? 815 00:45:14,320 --> 00:45:22,680 So if you just go to withinrangecoaching.com forward slash enrolling dash in dash the dash 816 00:45:22,680 --> 00:45:29,440 deep dash page, you will be able to just throw in your name, your email. 817 00:45:29,440 --> 00:45:31,840 And I can't figure out how to change the button. 818 00:45:31,840 --> 00:45:35,680 It says book now, which sounds like a command from a barbarian. 819 00:45:35,680 --> 00:45:37,200 Like give me book now. 820 00:45:37,200 --> 00:45:38,200 Book now. 821 00:45:38,200 --> 00:45:41,280 You just hit it and then it gives you the book. 822 00:45:41,280 --> 00:45:44,120 I can't I can't figure out how to change it for the life of me. 823 00:45:44,120 --> 00:45:46,080 But it is an effective link. 824 00:45:46,080 --> 00:45:48,080 So that's what really matters. 825 00:45:48,080 --> 00:45:49,080 It works. 826 00:45:49,080 --> 00:45:50,080 It works. 827 00:45:50,080 --> 00:45:51,440 I was like, all right, what's again, what's the goal here? 828 00:45:51,440 --> 00:45:52,760 Get the book in people's hands. 829 00:45:52,760 --> 00:45:53,760 Yeah, yeah. 830 00:45:53,760 --> 00:45:56,840 I can't get the mission of having a page look perfect. 831 00:45:56,840 --> 00:45:57,840 Close enough, right? 832 00:45:57,840 --> 00:45:58,840 That's a tomorrow. 833 00:45:58,840 --> 00:45:59,840 I'm not going to miss it. 834 00:45:59,840 --> 00:46:04,240 But I think what really Rangers and my goal with this and I'll give him all the credit 835 00:46:04,240 --> 00:46:05,240 for designing it. 836 00:46:05,240 --> 00:46:07,600 He made it beautifully. 837 00:46:07,600 --> 00:46:12,160 The really our dream was to out of this kind of conceptual conversation we're having, give 838 00:46:12,160 --> 00:46:18,600 you an opportunity to really like zero in on what is your vision, your mission, right? 839 00:46:18,600 --> 00:46:20,600 Like get yourself some clarity. 840 00:46:20,600 --> 00:46:25,040 And then something that Ranger and I both do and are both super passionate about is 841 00:46:25,040 --> 00:46:31,200 if you feel like at the end of that document, you need more clarity or more accountability 842 00:46:31,200 --> 00:46:34,800 making that happen and enrolling people like call us. 843 00:46:34,800 --> 00:46:35,800 Yeah. 844 00:46:35,800 --> 00:46:40,000 And I mean, we'll also make sure in the comments of this, when the podcast comes out, it's 845 00:46:40,000 --> 00:46:42,320 going to have all of our contact info and everything. 846 00:46:42,320 --> 00:46:51,360 But I really encourage and I don't know, challenge and suggest that if you want to get more clear 847 00:46:51,360 --> 00:46:57,400 on your vision, your mission, how invested are you go through the workbook, answer the 848 00:46:57,400 --> 00:46:59,440 questions, whatever. 849 00:46:59,440 --> 00:47:02,440 It's a visual reminder, but take us up on that. 850 00:47:02,440 --> 00:47:04,200 Do one of our free coaching calls. 851 00:47:04,200 --> 00:47:08,520 We like what free introductory call first calls on us. 852 00:47:08,520 --> 00:47:09,520 Yeah. 853 00:47:09,520 --> 00:47:10,520 Calls on us. 854 00:47:10,520 --> 00:47:12,560 Either of us, both of us get two calls. 855 00:47:12,560 --> 00:47:13,720 Yeah, no, dude. 856 00:47:13,720 --> 00:47:19,160 No, bring the same topic to both of us and I don't know, different coaching styles, different 857 00:47:19,160 --> 00:47:20,520 backgrounds, different, whatever. 858 00:47:20,520 --> 00:47:22,800 It's like, it's super valuable to be able to have that as a resource. 859 00:47:22,800 --> 00:47:28,920 So if you want to take us up on it, you can DM us on Facebook, Instagram, send us an email. 860 00:47:28,920 --> 00:47:35,280 We both have websites too, but our emails, Piper's is phi tower at 45 degree coaching 861 00:47:35,280 --> 00:47:36,840 dot com. 862 00:47:36,840 --> 00:47:39,880 Mine is ranger at within range coaching dot com. 863 00:47:39,880 --> 00:47:42,280 I prep people before calls for their first one. 864 00:47:42,280 --> 00:47:43,920 I'm sure Piper does the same thing. 865 00:47:43,920 --> 00:47:48,200 So it's like, Hey, if you don't even know how a coaching call works, we'll, we'll stumble 866 00:47:48,200 --> 00:47:53,640 through it together and come out pretty strong and stand and steady on the other side. 867 00:47:53,640 --> 00:47:54,640 So yeah. 868 00:47:54,640 --> 00:47:59,000 I think when it comes to coaching, if, if you've never been coached, like you're in 869 00:47:59,000 --> 00:48:02,400 the ring, you're doing it, you're living your life. 870 00:48:02,400 --> 00:48:05,440 We desperately want to be in your corner with you. 871 00:48:05,440 --> 00:48:08,920 Like you deserve someone in your corner championing for you. 872 00:48:08,920 --> 00:48:10,680 And that's what we do. 873 00:48:10,680 --> 00:48:11,840 Exactly. 874 00:48:11,840 --> 00:48:16,480 So again, to wrap everything up, how enrolled are you in your own mission? 875 00:48:16,480 --> 00:48:17,480 Do you know what your mission is? 876 00:48:17,480 --> 00:48:18,560 Do you know what your vision is? 877 00:48:18,560 --> 00:48:20,360 Do you know what your goal is? 878 00:48:20,360 --> 00:48:23,440 Do you know how to get others involved in it? 879 00:48:23,440 --> 00:48:28,360 How to really, I don't want to say the word cell, but really enroll, enroll them in it, 880 00:48:28,360 --> 00:48:29,360 right? 881 00:48:29,360 --> 00:48:33,640 Enroll them in the mission because at the end of the day, we're all just a bunch of 882 00:48:33,640 --> 00:48:39,160 people walking around on a spinning planet and the best way to make things happen is 883 00:48:39,160 --> 00:48:40,600 together. 884 00:48:40,600 --> 00:48:44,340 So check out the book, take us up on the free coaching offer. 885 00:48:44,340 --> 00:48:48,640 If you guys have any questions before, during, after the live stream, let us know. 886 00:48:48,640 --> 00:48:53,340 I'm going to send this information off to our editor for the podcast and when it's 887 00:48:53,340 --> 00:48:55,280 released it'll be up there as well. 888 00:48:55,280 --> 00:48:58,040 But Piper, thanks for hanging out on a Wednesday. 889 00:48:58,040 --> 00:48:59,040 Thank you, Ranger. 890 00:48:59,040 --> 00:49:00,040 I've loved this. 891 00:49:00,040 --> 00:49:02,040 I've loved every bit of it. 892 00:49:02,040 --> 00:49:03,040 All right. 893 00:49:03,040 --> 00:49:06,520 And thanks for everybody for staying tuned and hanging out with us for a little bit. 894 00:49:06,520 --> 00:49:12,080 I'm sure we'll do more of these in the future, but other than that, have fun, stay safe and 895 00:49:12,080 --> 00:49:13,080 remember to be yourself. 896 00:49:13,080 --> 00:49:14,080 Bye guys. 897 00:49:14,080 --> 00:49:15,080 Thanks for watching. 898 00:49:15,080 --> 00:49:44,080 Bye.