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Hello everyone and welcome to the within range coaching podcast.

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I'm Ranger, certified holistic success coach, and in this podcast, I'm bringing down the

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journey that entrepreneurs face as they start their organization, find solutions to the

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roadblocks in their way, and create an impact that lasts.

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So if you're an entrepreneur, nonprofit leader, or purpose driven community member that wants

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to learn how to grow your impact and develop yourself as the person behind the mission,

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then this podcast is for you.

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I know you're just as eager to get started as I am, so let's jump right in.

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Good morning, good afternoon, and good evening everyone, and welcome to today's episode.

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So during my walk and coaching career, I've had the pleasure of meeting some amazing people,

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and I've seen a fairly common thread of folks finding ways to make their own brand of magic

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happen whether on purpose or just by happenstance.

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Today I'm joined with someone who shared their magic with me years ago without them even

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knowing it.

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People often ask me how I got the idea to walk across the country and what really inspired

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it.

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The short version, I saw that a famous artist that I liked did the walk in 2018.

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I thought that was cool, but promptly found all of the reasons why he could do it, but

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I could not.

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He's rich, he's famous, he has more resources, he has this and that, that's not meant for

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people like us.

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But around 2021, 2022, that all changed when I saw that a couple guys right around college

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age like me did the walk.

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They showed me that it was possible without being a millionaire or writing songs for Justin

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Bieber and Maroon 5 or all the other reasons I came up with as to why I couldn't do it.

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And the reason I'm sharing this with you today is to just really get across the message that

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you can inspire folks across the country, world, or anywhere really, just by sharing

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your story.

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And that story continues on today because I have the honor of sitting down and spending

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some time with one of the folks that inspired my walk.

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Please welcome the owner of Kivit Social, Andrew Kivit.

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Andrew, thanks for hanging out.

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Yeah, thanks for having me, dude.

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This is awesome.

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Yeah, no, I'm excited to chitter chat.

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I'm sure at some point we'll have another conversation about the walk specifically.

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Maybe we can get Mark on and just kind of do like a whole conversation about it.

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But I'm always happy to talk to Mark.

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Yeah.

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Yeah.

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No, he's a cool dude.

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I'll also put Mark's podcast in the, in the show notes too.

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So we can just get the whole, the whole trio.

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But today we're not talking about the walk.

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I'm sure it'll come up from time to time.

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But today we're really here to highlight Andrew and the work that he's doing with Kivit Social,

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his marketing and media company that he is running out of Wichita.

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And to really just center the conversation around something.

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Andrew, what would you say your intention for today is?

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I'd say my intention for today kind of just goes along with my mission for Kivit Social.

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And really that's just, I want to make video production and creating content as accessible

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to as many people as possible.

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I want to get the message out there that if creating content is something that you desire

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to do, it's not going to happen overnight.

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But if you just take that first step and you keep working at it, it's something that anyone

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can do.

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Yeah, just really centered around, I guess, putting yourself out there, making that first

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piece and it'll all kind of fall into place eventually.

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Yeah, for sure.

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Yeah.

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So with your company, what is it?

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Let's kind of back up a little bit.

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What got you involved or interested?

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How did Kivit Social come into play before it even started?

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I mean, I picked up a camera when I was probably seven years old and never put it down.

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It's been my whole life.

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And before content even really blew up that we see on TikTok and Instagram, I guess I

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was on YouTube pretty much ever since it started.

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So I've been putting myself out online since I was very young, maybe eight or nine.

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And what did that content look like in the, I guess, the Genesis days, the original?

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What were you posting to just start building up that experience?

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Goofy skits and stuff, man.

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Nothing too serious and probably nothing too crazy good.

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Is it still online for people to hunt down at some point?

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Thankfully, most of it's gone.

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Gotcha.

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Okay.

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So it sounds like it's been something that's been kind of in your blood ever since you

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found out that it was a thing.

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Yeah.

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Yeah, for sure.

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Gotcha.

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And I know that you went to school for it too, correct?

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Correct.

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Yeah.

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Yeah.

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And I graduated from KU with a degree in film production.

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Nice.

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And when you say video content or video production, I guess, what does that really mean?

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Because I'm sure all of us are kind of scrolling on TikTok and Instagram reels and all that

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and seeing just like a variety of different types of content.

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But what would you really say is like your bread and butter with your company?

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I mean, my bread and butter with my company is definitely more the corporate type stuff.

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Just trying to sell you stuff.

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But when I get the chance, I absolutely love working with smaller creators too, especially

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musicians, tattoo artists.

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Gotcha.

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So in terms of, I guess, why that route?

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Like what inspired you to kind of really just go toward that direction of corporate and

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more marketing?

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I mean, I guess the truth of the matter is, is that's where the money is.

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But when I first started out, my kind of how I started professionally was through a real

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estate agent.

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And she had reached out to me actually while I was on my walk.

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And from there, it's kind of been word of mouth mostly and just making connections,

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networking.

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And that's happened to be kind of just in the corporate world.

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Gotcha.

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How did that initial conversation happen with her?

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Like how did she find you or what did that look like?

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I knew her growing up.

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She was the mom of one of my friends.

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So kind of had a distant connection there.

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Not too distant.

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Had a kind of a connection there already.

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And she had been following along my walk on Instagram, knew I did the video stuff.

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So she reached out and was like, hey, like when you get back in town, I'd love to meet

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with you, talk about doing some real estate videos.

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And that's kind of when Instagram reels was kind of starting to boom.

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Mm hmm.

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So I kind of got into that market just about the right time, like late 2021, early 2022.

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Gotcha.

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So when did you graduate from college?

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You said 2020 or?

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2021.

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Yeah, 2021.

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OK.

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So yeah, I graduated May of 2021 and I left for my walk three months later.

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My walk was over in about three months and I started my business right when I got back.

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Wow.

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So you jumped straight into it.

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Yeah.

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Yeah.

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So you have a whirlwind there.

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I bet.

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Yeah, I can only imagine what what was that experience like for you?

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Like what we experienced like in what way?

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Like I guess what I'm trying to get at is it sounds like it was graduating college milestone

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starting the walk milestone in of itself, finishing it and starting a business.

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It sounds like it was just bang, bang, bang.

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Big thing.

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What was that experience like?

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I think it was just a really ambitious time.

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And I mean, obviously, I'm not very I'm not I'm still not very old.

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I'm about to turn 24.

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But even as I do get a little bit older now compared to when I was 20 and 21, I was so

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focused on trying to get ahead.

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And so I think that's why I packed so much into so little.

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And I mean, looking back on it, there was no need for that.

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But I'm happy with how everything worked out.

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Yeah, it was it was really just a drive that I had in me.

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And especially while I was on the walk.

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And after that, I had this big burst of motivation.

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I was just kind of high on it, per se.

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But that doesn't translate, you know, for a whole life.

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You know that that leads to burnout if you stick with that.

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Gotcha.

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So it sounds like there was just big thing after the next big thing that led to that

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finding what was next.

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Yeah, yeah, for sure.

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OK, for sure.

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So what is it that so it kind of sounds like that was a what, two, three or three years

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ago, based two and a half years ago.

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We're getting close to three years.

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Yeah, that was happening.

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Yeah.

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So what's and it sounds like and a lot of people talk about the difference between motivation

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or discipline or stick to it if Ness, whatever.

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What has.

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I guess what I'm trying to ask is it was big thing after big thing after big thing, and

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now it's kind of dissipated like what's what's been happening for you there?

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I think I'm just trying to enjoy things more as I have them.

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And that was a big lesson the walk taught me, because as soon as I finished, I was like,

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well, what now?

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And I realized how much I did enjoy it.

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Yeah.

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So as I go through life now.

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You know, I mean, I still have goals and there's, you know, I still keep it in the back of my

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head like what's my next walk, per se, going to be.

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But I'm just not so focused on trying to get that all out of the way at the expense of

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just enjoying where I'm at, you know.

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And building a business has been a good lesson for me kind of in a way in taking it easy

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and slowing down because you can walk across the country in less than half a year.

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But you know, it takes longer than that to really get a business going.

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Yeah.

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Just the difference between it's really just time like time spans of these big goals because

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again, and it's so interesting hearing different things from different people because again,

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on my walk, I've met people that have started businesses or nonprofits, this or that, like

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these really ambitious, amazing things.

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And then when they hear about my walk or I tell them about you or Mark or whoever, they're

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just like blown away by the gravity and how big of a like endeavor that is.

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But it feels like you're saying it feels like it's like, yeah, that was a big thing.

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That was huge, but that was three months versus trying to start a business in three months

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or do all these things like it's almost impossible.

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Yeah.

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One at least.

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Well, when I got back while I was starting up Kivit Social, I was I wrote my book and

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getting a book from rough draft to having all the copies out.

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That took longer than walking across America.

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That took eight months.

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Wow.

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What a time.

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Yeah, that's a time lapse.

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Geez.

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All of that, all those experiences together and just took almost three times as long because

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you did it in 98 days, right?

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Correct.

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Yeah.

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Yeah.

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Geez.

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Yeah.

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So yeah, I guess I really was just really going for it at that time.

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I was just like little goal after goal.

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Yeah.

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But yeah.

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Yeah.

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Gotcha.

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And you said earlier that starting a business is kind of like a series of lessons or you

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said something similar to that.

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It's been a lesson in learning to like take things slow and it's been something that I've

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really been able to put.

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I've never really put a ton of my focus into one thing until I did this because I've always

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kind of hopped around on little projects that, you know, the ADHD.

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But yeah, tell me about it.

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Before I started within range, I was selling what, 2020, like selling candles, pet spiders,

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Etsy printables, TaskRabbit, like a million different things.

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So I hear you.

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But I've also heard from what I've heard from others is like that jumping around and doing

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like the jack of all trades, master the none thing.

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Like that's kind of just acquiring different skills.

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Yeah.

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You're learning all these different ways of looking at things and doing certain things

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and you're able to take lessons from selling spiders on Craigslist and putting that towards

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marketing for your whatever business you end up starting.

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Yeah.

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Yeah, I think it's a good thing.

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Yeah, sure.

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Like what with that being said, like what was good about it for you?

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Like what would you say was your takeaway from jumping all over the place?

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Like yeah, I'm trying to get out.

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Like the amalgamation of all of those different lessons you learned to put it into Kivit Social.

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Yeah, well, I'll put it in terms of like in a more career or professionalism sense.

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My experiences where I've hopped around and had all these little interests, I think it's

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been a huge payoff for my career and business because the more life experience you have,

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I mean, for a second, even just forget the actual like physical skills you pick up.

246
00:13:50,320 --> 00:13:51,320
You have more to talk about.

247
00:13:51,320 --> 00:13:57,240
You're a more interesting person and people work with people and you want to work with

248
00:13:57,240 --> 00:14:01,680
someone that you vibe with or that you find interesting.

249
00:14:01,680 --> 00:14:09,080
And so all these little endeavors that I've gone on walking across America taught me discipline.

250
00:14:09,080 --> 00:14:15,960
It taught me storytelling, writing my book was another avenue of storytelling.

251
00:14:15,960 --> 00:14:23,120
So yeah, I mean, all these little things that maybe don't exactly pertain to what my ultimate

252
00:14:23,120 --> 00:14:27,360
goals are, they've all indirectly helped along the way.

253
00:14:27,360 --> 00:14:29,840
Yeah, kind of like the what is it?

254
00:14:29,840 --> 00:14:30,840
Transferable skills.

255
00:14:30,840 --> 00:14:39,040
Yeah, really just being open to like any experience can be used for something else in the future.

256
00:14:39,040 --> 00:14:40,040
Yeah.

257
00:14:40,040 --> 00:14:41,040
Gotcha.

258
00:14:41,040 --> 00:14:45,720
And I think kind of what you're just saying now is like that storytelling, like people

259
00:14:45,720 --> 00:14:49,560
working with people that are like them or that they like.

260
00:14:49,560 --> 00:14:51,680
I've always heard that.

261
00:14:51,680 --> 00:14:52,680
What was it?

262
00:14:52,680 --> 00:14:55,120
I don't know how to explain it from the story that I heard.

263
00:14:55,120 --> 00:14:59,160
But for example, there was a gentleman that I met on my walk that just got his real estate

264
00:14:59,160 --> 00:15:04,720
license and he was kind of in that valley of despair where it's like people are dropping

265
00:15:04,720 --> 00:15:06,200
off there.

266
00:15:06,200 --> 00:15:07,600
He hasn't made a sale yet.

267
00:15:07,600 --> 00:15:08,760
He's working with one person.

268
00:15:08,760 --> 00:15:10,800
He's really holding on really tight.

269
00:15:10,800 --> 00:15:15,200
And he was kind of telling me that I'm already thinking about quitting.

270
00:15:15,200 --> 00:15:16,200
This isn't for me.

271
00:15:16,200 --> 00:15:18,080
I want my W2 job back.

272
00:15:18,080 --> 00:15:20,120
But he's only been doing it for about two months.

273
00:15:20,120 --> 00:15:21,320
Oh, wow.

274
00:15:21,320 --> 00:15:23,080
Not long, not long, not long at all.

275
00:15:23,080 --> 00:15:29,080
But to fall into that that valley of despair like that, I can't remember what it's called,

276
00:15:29,080 --> 00:15:34,480
but it's like there's that what is it uninformed optimism and then informed pessimism, valley

277
00:15:34,480 --> 00:15:36,640
of despair, so on and so forth.

278
00:15:36,640 --> 00:15:40,880
He was just very much there, like ready to quit.

279
00:15:40,880 --> 00:15:47,860
And what I told him was something similar to what I've been told is there's a million

280
00:15:47,860 --> 00:15:53,720
coaches, there's a million real estate agents, but there's only one of you.

281
00:15:53,720 --> 00:15:54,720
Yeah.

282
00:15:54,720 --> 00:15:58,720
And that really kind of ties in with what you're saying with people work with people

283
00:15:58,720 --> 00:16:00,920
like them or that they like.

284
00:16:00,920 --> 00:16:01,920
Yeah.

285
00:16:01,920 --> 00:16:02,920
Yeah.

286
00:16:02,920 --> 00:16:09,080
And does that tie in with your mantra of creating content or how does that like what are your

287
00:16:09,080 --> 00:16:11,920
thoughts on that when it comes to content?

288
00:16:11,920 --> 00:16:13,480
Like transferable skills?

289
00:16:13,480 --> 00:16:18,720
More so creating content that's authentic to you and your business.

290
00:16:18,720 --> 00:16:19,720
Yeah.

291
00:16:19,720 --> 00:16:20,720
Yeah.

292
00:16:20,720 --> 00:16:21,720
100%.

293
00:16:21,720 --> 00:16:29,000
I tell everyone I work with to we don't want to focus all in on this specific niche that

294
00:16:29,000 --> 00:16:30,000
they're working in.

295
00:16:30,000 --> 00:16:37,040
So like I work with lawyers, real estate agents, but at the end of the day, people don't want

296
00:16:37,040 --> 00:16:41,720
to just watch videos about careers.

297
00:16:41,720 --> 00:16:48,160
So I try and find out and implement how can we take your other interests and what makes

298
00:16:48,160 --> 00:16:49,800
you interesting?

299
00:16:49,800 --> 00:16:51,280
Let's highlight that.

300
00:16:51,280 --> 00:16:54,200
And of course, we'll mix in the educational content.

301
00:16:54,200 --> 00:17:01,600
We'll mix in some of the just fun trends to bring in, you know, those influx of viewers.

302
00:17:01,600 --> 00:17:03,920
But what story do you have to tell?

303
00:17:03,920 --> 00:17:06,120
Why should someone watch you?

304
00:17:06,120 --> 00:17:08,040
What would actually engage someone?

305
00:17:08,040 --> 00:17:09,040
Got it.

306
00:17:09,040 --> 00:17:13,880
So how do you tie in those special interests that people have with their business?

307
00:17:13,880 --> 00:17:18,520
Like if a lawyer is really into basketball, how do you make sure that people still know

308
00:17:18,520 --> 00:17:23,360
that they're a lawyer without just making it look like they only play basketball?

309
00:17:23,360 --> 00:17:24,360
Does that make sense?

310
00:17:24,360 --> 00:17:25,360
Yeah, yeah.

311
00:17:25,360 --> 00:17:32,540
Well, I'm always telling clients that my focus building your audience.

312
00:17:32,540 --> 00:17:36,520
So we want people to know who you are when you come up on their screen.

313
00:17:36,520 --> 00:17:39,160
And that's very true of Instagram, Facebook.

314
00:17:39,160 --> 00:17:41,480
It's not always true with TikTok.

315
00:17:41,480 --> 00:17:46,600
But for example, you brought up a lawyer, you said basketball lawyer in particular that

316
00:17:46,600 --> 00:17:47,600
I work with.

317
00:17:47,600 --> 00:17:49,760
He's into ultra marathons.

318
00:17:49,760 --> 00:17:54,840
So I mean, that's something that, like I was saying about people want to work with people

319
00:17:54,840 --> 00:17:56,320
that they're intrigued by.

320
00:17:56,320 --> 00:17:59,040
That's not that I'm an ultra marathoner.

321
00:17:59,040 --> 00:18:05,600
But talking about my walk was something that he took interest in because he runs like 100

322
00:18:05,600 --> 00:18:10,800
mile plus races kind of in the same field.

323
00:18:10,800 --> 00:18:17,320
And what we do predominantly, you know, law content, we mix in stuff.

324
00:18:17,320 --> 00:18:22,600
I did a video about him before he was leaving for the Boston Marathon, did a video about

325
00:18:22,600 --> 00:18:24,760
his training for that.

326
00:18:24,760 --> 00:18:31,280
And a big reason that people are probably following along that law firms page is because

327
00:18:31,280 --> 00:18:35,320
they admire and are interested in the people that work there.

328
00:18:35,320 --> 00:18:40,040
Because at the end of the day, you could go to any law firm, but you're probably going

329
00:18:40,040 --> 00:18:41,040
to grab it.

330
00:18:41,040 --> 00:18:45,120
Same you're going to you could pick any real estate agent in the world.

331
00:18:45,120 --> 00:18:49,080
But you're going to gravitate to someone that you feel that connection with.

332
00:18:49,080 --> 00:18:53,560
So to me, focusing on those other aspects about you is almost more important than sitting

333
00:18:53,560 --> 00:18:57,840
down and just going through just informational content.

334
00:18:57,840 --> 00:18:58,840
Gotcha.

335
00:18:58,840 --> 00:19:03,720
So it's still it's really just injecting that personality and those interests into the content

336
00:19:03,720 --> 00:19:05,160
you're already creating.

337
00:19:05,160 --> 00:19:10,220
Yeah, because otherwise people aren't going to stick around because it's there's so much

338
00:19:10,220 --> 00:19:11,480
content out there.

339
00:19:11,480 --> 00:19:19,160
But like you're saying, there's only one of you.

340
00:19:19,160 --> 00:19:23,320
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So and this is something we talked a little bit about off off the recording.

364
00:20:53,040 --> 00:21:00,140
But in terms of folks that want to create their own content, because that's it's one

365
00:21:00,140 --> 00:21:05,800
of those things just like personal finance, like jumping into a big goal that feels very

366
00:21:05,800 --> 00:21:06,800
overwhelming.

367
00:21:06,800 --> 00:21:09,200
And there's so many things to compare.

368
00:21:09,200 --> 00:21:13,880
I mean, I scroll on TikTok and I see million one million likes, two hundred fifty thousand

369
00:21:13,880 --> 00:21:14,880
five hundred thousand.

370
00:21:14,880 --> 00:21:19,320
And the most I have was a Gecko video that got thirty thousand views or something.

371
00:21:19,320 --> 00:21:20,320
Right.

372
00:21:20,320 --> 00:21:21,320
Yeah.

373
00:21:21,320 --> 00:21:27,200
So like, what is your advice for people that are that have that brand that have that company

374
00:21:27,200 --> 00:21:31,880
and they're really trying to get in the social media game to build that community?

375
00:21:31,880 --> 00:21:36,840
You know, I say and this isn't this isn't my original saying, but it's just make just

376
00:21:36,840 --> 00:21:40,520
make one hundred videos, make your first hundred videos.

377
00:21:40,520 --> 00:21:44,800
Don't worry too much about finding your voice or style.

378
00:21:44,800 --> 00:21:48,960
Just just start filming and putting them out there.

379
00:21:48,960 --> 00:21:56,800
And some people prefer to make a new profile or kind of like mute or block friends and

380
00:21:56,800 --> 00:22:00,440
family if they don't feel comfortable, you know, being vulnerable like that.

381
00:22:00,440 --> 00:22:04,240
And I say whatever you need to do to just start putting yourself out there if that's

382
00:22:04,240 --> 00:22:05,640
something you really want to do.

383
00:22:05,640 --> 00:22:07,840
You just got to start making the videos.

384
00:22:07,840 --> 00:22:11,560
And once you've made one hundred videos, you'll kind of have an idea of what's working and

385
00:22:11,560 --> 00:22:12,720
what's not, you know.

386
00:22:12,720 --> 00:22:13,720
Yeah.

387
00:22:13,720 --> 00:22:16,480
Let's back up from the hundred because I want to I want to go off on that tangent a little

388
00:22:16,480 --> 00:22:17,480
bit more.

389
00:22:17,480 --> 00:22:18,480
Yeah.

390
00:22:18,480 --> 00:22:19,480
Yeah.

391
00:22:19,480 --> 00:22:23,320
What is it that gets in the way of people from that zero to one?

392
00:22:23,320 --> 00:22:29,280
What have you seen that prevents that first video from being published?

393
00:22:29,280 --> 00:22:34,400
I think the biggest thing is fear of judgment.

394
00:22:34,400 --> 00:22:36,280
I think that gets in the way.

395
00:22:36,280 --> 00:22:43,320
I think there's a lot of people that would like to make videos and not even necessarily

396
00:22:43,320 --> 00:22:49,320
that they have something to sell, not necessarily that they want to make money off of it.

397
00:22:49,320 --> 00:22:50,320
It's just it's fun.

398
00:22:50,320 --> 00:22:51,920
You know, why not?

399
00:22:51,920 --> 00:22:57,320
But I mean, like you were talking about was scrolling through and you see all these people

400
00:22:57,320 --> 00:23:00,480
getting a bunch of views.

401
00:23:00,480 --> 00:23:06,000
The reality is, is that ninety nine percent of people creating content, they're not going

402
00:23:06,000 --> 00:23:09,040
to quote unquote make it.

403
00:23:09,040 --> 00:23:13,080
How people might perceive what being successful online is.

404
00:23:13,080 --> 00:23:18,760
And the truth is, is that if you're enjoying what you're making, you should really just

405
00:23:18,760 --> 00:23:25,840
be focusing on the community that you build, your followers that share those interests

406
00:23:25,840 --> 00:23:27,080
with you.

407
00:23:27,080 --> 00:23:31,480
I think the other thing that gets in the way is discipline, because I mean, people are

408
00:23:31,480 --> 00:23:32,480
tired.

409
00:23:32,480 --> 00:23:36,720
I have a lot of energy for doing this stuff, but it's also my job.

410
00:23:36,720 --> 00:23:44,080
If I can justify filming videos of myself in the middle of the day because it's marketing

411
00:23:44,080 --> 00:23:47,880
for my brand, it's how I make my income.

412
00:23:47,880 --> 00:23:51,760
And if you're already at work from nine to five, when you get home, I mean, you already

413
00:23:51,760 --> 00:23:53,320
got you got all your chores.

414
00:23:53,320 --> 00:23:58,000
You need to make dinner, get ready for bed, have some time to unwind.

415
00:23:58,000 --> 00:24:05,000
It takes discipline to make that a priority and to sit down and be creating those videos

416
00:24:05,000 --> 00:24:06,440
because it is time consuming.

417
00:24:06,440 --> 00:24:07,440
It takes time.

418
00:24:07,440 --> 00:24:08,440
Yeah.

419
00:24:08,440 --> 00:24:15,080
So a lot of it is just that worry of judgment, that comparison and energy.

420
00:24:15,080 --> 00:24:20,560
It feels like those are kind of the main hindrances of taking that first step.

421
00:24:20,560 --> 00:24:21,880
Oh, for sure.

422
00:24:21,880 --> 00:24:22,880
For sure.

423
00:24:22,880 --> 00:24:30,160
I mean, I can't really think of anything else besides maybe like if you're needing help

424
00:24:30,160 --> 00:24:33,920
with your production, finances can get in the way of that.

425
00:24:33,920 --> 00:24:40,200
But I mean, we do live in an age that almost anybody has the means to film themselves on

426
00:24:40,200 --> 00:24:41,200
their phone.

427
00:24:41,200 --> 00:24:42,200
You know?

428
00:24:42,200 --> 00:24:43,200
Yeah.

429
00:24:43,200 --> 00:24:49,840
I mean, the phones and most cameras or the cameras and most phones nowadays are way better

430
00:24:49,840 --> 00:24:55,120
than what multimillion dollar like movies were made off of back in the day or maybe

431
00:24:55,120 --> 00:24:58,760
not multimillion, but like very successful ones.

432
00:24:58,760 --> 00:24:59,760
Just yeah.

433
00:24:59,760 --> 00:25:06,200
I mean, you could don't say that to some like filmmakers that are like really into that.

434
00:25:06,200 --> 00:25:11,760
But you know, they'll start the argument on film being like the best format, which, you

435
00:25:11,760 --> 00:25:13,280
know, I don't have to say it.

436
00:25:13,280 --> 00:25:14,280
I don't have a say in it.

437
00:25:14,280 --> 00:25:23,760
But yes, exactly what you're saying is the average person has access to creating what

438
00:25:23,760 --> 00:25:31,160
somebody 40 years ago would have had to spend hundreds, thousands of dollars to do.

439
00:25:31,160 --> 00:25:32,320
Yeah.

440
00:25:32,320 --> 00:25:38,240
And we have that access of just turning the camera towards ourselves talking and being

441
00:25:38,240 --> 00:25:45,760
able to post it online for I'd say millions of people to see by tens, hundreds, thousands.

442
00:25:45,760 --> 00:25:46,760
Yeah.

443
00:25:46,760 --> 00:25:49,240
And I mean, it's you know, you never know.

444
00:25:49,240 --> 00:25:51,360
And a lot of a lot of that is luck.

445
00:25:51,360 --> 00:25:56,320
But to even add to that point, not only do not only do most people have the means of

446
00:25:56,320 --> 00:25:59,920
having that phone, they can just click record right off the bat.

447
00:25:59,920 --> 00:26:05,920
They have access to thousands of free guidance online.

448
00:26:05,920 --> 00:26:10,600
You don't need to go to film school to learn how to create videos.

449
00:26:10,600 --> 00:26:15,320
Yeah, I am a huge fan of YouTube University.

450
00:26:15,320 --> 00:26:17,280
100% man.

451
00:26:17,280 --> 00:26:23,640
Yeah, there's there's plenty of even again, like just to make that first video, make that

452
00:26:23,640 --> 00:26:25,800
make something that resonates with someone else.

453
00:26:25,800 --> 00:26:29,680
I mean, I had an interview earlier today with someone and they were talking about small

454
00:26:29,680 --> 00:26:34,860
business development centers, kind of like local universities or counties.

455
00:26:34,860 --> 00:26:36,980
Like there's there's so many resources out there.

456
00:26:36,980 --> 00:26:40,600
You just need to look a little bit and you'll find them.

457
00:26:40,600 --> 00:26:41,720
Yeah.

458
00:26:41,720 --> 00:26:47,920
So we talked about it a little bit like kind of finding that that avatar that like ideal

459
00:26:47,920 --> 00:26:51,920
customer, the person that resonates with you that has those similar interests.

460
00:26:51,920 --> 00:26:54,040
Is that something that you help folks do?

461
00:26:54,040 --> 00:26:59,400
Or how would you kind of help a client or someone else determine what it is like who

462
00:26:59,400 --> 00:27:01,160
they're making content for?

463
00:27:01,160 --> 00:27:04,480
Yeah, I'm not a professional marketer per se.

464
00:27:04,480 --> 00:27:11,840
My predominant focus is on the social media video, more so the technical aspects of creating

465
00:27:11,840 --> 00:27:12,840
it.

466
00:27:12,840 --> 00:27:14,120
But I've learned a lot over the years.

467
00:27:14,120 --> 00:27:20,560
You know, I've been at the game for a few years and I'll never force my advice on anyone.

468
00:27:20,560 --> 00:27:26,960
And I work with people that are more keen on they have their idea of how they want to

469
00:27:26,960 --> 00:27:27,960
do it.

470
00:27:27,960 --> 00:27:30,720
And my job is to make that happen.

471
00:27:30,720 --> 00:27:39,480
And I have that knowledge to an extent, and I do give that advice if it's wanted.

472
00:27:39,480 --> 00:27:43,600
And I recently I started offering 30 minute phone calls.

473
00:27:43,600 --> 00:27:51,720
So that's something that I do to try and create more accessibility in this realm.

474
00:27:51,720 --> 00:27:55,080
And like I said, yeah, you can learn for free on YouTube.

475
00:27:55,080 --> 00:28:00,080
And so I don't want to like free resources are available is what I'm trying to say.

476
00:28:00,080 --> 00:28:05,400
But like I offer one on one calls to help and I try and keep that a very affordable

477
00:28:05,400 --> 00:28:06,400
price.

478
00:28:06,400 --> 00:28:12,640
But yeah, so I guess in terms of and I kind of go on tangent sometimes that's my bad.

479
00:28:12,640 --> 00:28:18,880
But in terms of kind of circling back to your question, it's up to who I'm working with.

480
00:28:18,880 --> 00:28:22,280
How much how much of my input do you want?

481
00:28:22,280 --> 00:28:30,760
Because I've I've done a lot of my own content over the years online and I have a little

482
00:28:30,760 --> 00:28:31,880
bit to show for it.

483
00:28:31,880 --> 00:28:33,880
So I'm happy to share what I've learned.

484
00:28:33,880 --> 00:28:34,880
Yeah.

485
00:28:34,880 --> 00:28:37,760
And and to just kind of go to that note, there's free things online.

486
00:28:37,760 --> 00:28:40,120
Like there's there's resources for life coaching.

487
00:28:40,120 --> 00:28:41,120
There's free resources.

488
00:28:41,120 --> 00:28:47,280
Like if people really didn't need my help as a coach, because they found free resources.

489
00:28:47,280 --> 00:28:48,480
Great.

490
00:28:48,480 --> 00:28:50,400
I'm glad you figured it out.

491
00:28:50,400 --> 00:28:52,440
I'm sure you feel the same way.

492
00:28:52,440 --> 00:28:57,880
But like there is a huge difference between that generalized basic information that you

493
00:28:57,880 --> 00:29:03,280
can find on YouTube or articles versus talking to a professional.

494
00:29:03,280 --> 00:29:07,880
Yeah, it's going to be more personalized.

495
00:29:07,880 --> 00:29:11,720
And again, that kind of goes back to what we're saying earlier, that human connection,

496
00:29:11,720 --> 00:29:17,080
that one on one finding someone that resonates with you that really feels like they're speaking

497
00:29:17,080 --> 00:29:18,720
your language.

498
00:29:18,720 --> 00:29:21,880
Yeah, no, for sure.

499
00:29:21,880 --> 00:29:25,480
There's there's a huge benefit to that.

500
00:29:25,480 --> 00:29:30,680
And like in my case, if I'm sitting down with a client, you know, if my advice is wanted

501
00:29:30,680 --> 00:29:31,680
in that situation.

502
00:29:31,680 --> 00:29:38,440
Yeah, I mean, a YouTube video can't look through all your social media and point out like this

503
00:29:38,440 --> 00:29:39,440
is working.

504
00:29:39,440 --> 00:29:40,440
This is not working.

505
00:29:40,440 --> 00:29:41,800
This is why this is working.

506
00:29:41,800 --> 00:29:44,120
This is why this isn't working.

507
00:29:44,120 --> 00:29:46,120
You need to implement more of this or that.

508
00:29:46,120 --> 00:29:47,320
And so that's true.

509
00:29:47,320 --> 00:29:54,680
And there is personalized advice that you can't necessarily just find immediately for

510
00:29:54,680 --> 00:29:55,680
free.

511
00:29:55,680 --> 00:30:00,960
Yeah, but it's kind of like that knowing just enough so that you feel comfortable talking

512
00:30:00,960 --> 00:30:05,880
to a professional to I think is another valuable tidbit.

513
00:30:05,880 --> 00:30:11,640
One of the presentations that I do, a money mindset one, that's kind of the focus of it

514
00:30:11,640 --> 00:30:15,000
is you're not going to learn everything you need to know about finances from this.

515
00:30:15,000 --> 00:30:17,160
Like, that's not what this is.

516
00:30:17,160 --> 00:30:19,320
It's just enough to get you started.

517
00:30:19,320 --> 00:30:23,960
And then you can decide if you want to hire a coach and then if you want to just learn

518
00:30:23,960 --> 00:30:25,200
on your own.

519
00:30:25,200 --> 00:30:27,560
But it's just kind of like, let's let's dip our toes in.

520
00:30:27,560 --> 00:30:30,440
Let's help you understand the basics.

521
00:30:30,440 --> 00:30:35,680
And then usually people feel more empowered to have those conversations afterwards.

522
00:30:35,680 --> 00:30:36,680
That's yeah.

523
00:30:36,680 --> 00:30:37,680
Yeah, yeah.

524
00:30:37,680 --> 00:30:40,800
Kind of kind of get the ball rolling.

525
00:30:40,800 --> 00:30:41,800
Yeah.

526
00:30:41,800 --> 00:30:46,320
And just to kind of like pull this thread back before we lose it entirely.

527
00:30:46,320 --> 00:30:48,840
Yeah, I'm talking about that rule of 100.

528
00:30:48,840 --> 00:30:51,000
That's how I was introduced to it.

529
00:30:51,000 --> 00:30:54,240
But I don't know if you consume any Alex Hermosy content.

530
00:30:54,240 --> 00:30:55,840
The name super familiar.

531
00:30:55,840 --> 00:30:58,280
So I'm going to send you some of his stuff.

532
00:30:58,280 --> 00:31:01,880
He's like the blonde guy that's always in a Lambo.

533
00:31:01,880 --> 00:31:04,280
No, that's someone different.

534
00:31:04,280 --> 00:31:12,360
Alex Hermosy is like a super beefed up muscular dude that does marketing and sales and stuff.

535
00:31:12,360 --> 00:31:13,360
I'll send it to you.

536
00:31:13,360 --> 00:31:14,360
OK, I know.

537
00:31:14,360 --> 00:31:15,360
I know who you're talking about.

538
00:31:15,360 --> 00:31:17,120
There's a couple of Alex's.

539
00:31:17,120 --> 00:31:19,080
Yeah, the strip guy.

540
00:31:19,080 --> 00:31:20,080
No strip guy.

541
00:31:20,080 --> 00:31:21,080
OK, there we go.

542
00:31:21,080 --> 00:31:22,080
See.

543
00:31:22,080 --> 00:31:23,800
And I think that there we go.

544
00:31:23,800 --> 00:31:27,080
Like we were kind of saying earlier, it's like his big thing is marketing and sales

545
00:31:27,080 --> 00:31:28,080
and business.

546
00:31:28,080 --> 00:31:33,480
But now, at least for me, whenever I think of no strips, I think of that guy.

547
00:31:33,480 --> 00:31:38,700
Like yeah, such a basic thing that kind of associate like that is a rule of association

548
00:31:38,700 --> 00:31:40,320
with folks.

549
00:31:40,320 --> 00:31:47,720
And that's why it's so important to just be yourself and include those other aspects of

550
00:31:47,720 --> 00:31:53,200
your life like we were talking about, because, you know, once you're all done with your journey

551
00:31:53,200 --> 00:31:59,880
here, when someone's like trying to, you know, there's that life, the life coach guy who

552
00:31:59,880 --> 00:32:04,640
walked across or the business coach guy who walked across America, you know, that they'll

553
00:32:04,640 --> 00:32:08,680
make that association because there's more to you than just your job title.

554
00:32:08,680 --> 00:32:09,680
Exactly.

555
00:32:09,680 --> 00:32:15,680
There's more to you than just the title, that connection of personal life and business and

556
00:32:15,680 --> 00:32:16,680
et cetera, et cetera.

557
00:32:16,680 --> 00:32:19,760
Like it they blend together more than people think.

558
00:32:19,760 --> 00:32:24,360
I also feel like this is probably an episode for a topic for another episode.

559
00:32:24,360 --> 00:32:30,360
But yeah, the work life balance, like you can combine them in certain aspects and it

560
00:32:30,360 --> 00:32:33,080
might help more than you think it would hinder.

561
00:32:33,080 --> 00:32:35,040
Yeah, yeah.

562
00:32:35,040 --> 00:32:36,680
Yeah.

563
00:32:36,680 --> 00:32:44,320
But to, I guess, wrap up that that rule of one hundred, it's from what I've seen, it's

564
00:32:44,320 --> 00:32:47,440
focusing more so on what you can control.

565
00:32:47,440 --> 00:32:48,440
Right.

566
00:32:48,440 --> 00:32:51,800
I can control putting out one hundred pieces of content.

567
00:32:51,800 --> 00:32:53,360
I can control how good it is.

568
00:32:53,360 --> 00:32:59,640
I can't control or I cannot control how many people see it or interact or whatever.

569
00:32:59,640 --> 00:33:05,780
But I can make one hundred videos, one hundred one minute videos, one hundred still images.

570
00:33:05,780 --> 00:33:07,640
Like I can do that.

571
00:33:07,640 --> 00:33:08,640
Yes.

572
00:33:08,640 --> 00:33:10,440
And then take it from there.

573
00:33:10,440 --> 00:33:11,440
Yes.

574
00:33:11,440 --> 00:33:21,840
And putting putting a numbered goal on posting content is really helpful because a trap that's

575
00:33:21,840 --> 00:33:28,280
easy to fall into, especially with TikTok, because they they take your video, they throw

576
00:33:28,280 --> 00:33:30,280
it into the algorithm right off the bat.

577
00:33:30,280 --> 00:33:33,400
You get more exposure on TikTok than pretty much.

578
00:33:33,400 --> 00:33:40,680
I mean, as far as I know, with than any other social media, it's this algorithm and other

579
00:33:40,680 --> 00:33:43,960
algorithms maybe are starting to adopt it a little like YouTube shorts.

580
00:33:43,960 --> 00:33:47,920
But TikTok was kind of the first one we saw where they're like really taking your video

581
00:33:47,920 --> 00:33:51,020
and they give every video a chance.

582
00:33:51,020 --> 00:33:57,920
So it's easy to get those dopamine hits when you put up a post and you have one that kind

583
00:33:57,920 --> 00:34:00,780
of blows up and it does really well.

584
00:34:00,780 --> 00:34:04,520
Well then when you post your next one and it doesn't do as good, it's going to be really

585
00:34:04,520 --> 00:34:05,680
easy to quit.

586
00:34:05,680 --> 00:34:11,600
But if you've already set an intention that you are posting one hundred videos despite

587
00:34:11,600 --> 00:34:17,800
how the videos are received or how many views they get and you just do your own thing and

588
00:34:17,800 --> 00:34:24,680
you focus on that, those are the people that end up successful with videos online.

589
00:34:24,680 --> 00:34:28,640
We just don't often see the their very beginning.

590
00:34:28,640 --> 00:34:29,640
Exactly.

591
00:34:29,640 --> 00:34:33,480
We don't see that beginning because they've posted so many times and there's been so many

592
00:34:33,480 --> 00:34:39,500
iterations that at this point you just see the Mr. Beast video with millions and millions

593
00:34:39,500 --> 00:34:44,760
and millions, but not that very first video he made that probably got what, 10 views at

594
00:34:44,760 --> 00:34:45,760
the time?

595
00:34:45,760 --> 00:34:51,280
Oh, it's intriguing if you go scroll back through his older videos.

596
00:34:51,280 --> 00:34:53,680
He really just went for it.

597
00:34:53,680 --> 00:34:55,920
It was not a high quality setup.

598
00:34:55,920 --> 00:35:00,520
It looked like it was just done on a webcam or something and he filmed the majority of

599
00:35:00,520 --> 00:35:08,280
his videos in his room and there he really had to like find his style.

600
00:35:08,280 --> 00:35:13,720
And there's so many, especially with TikTok, it's really easy to see someone and feel like,

601
00:35:13,720 --> 00:35:17,160
oh, well, they're just like an overnight success.

602
00:35:17,160 --> 00:35:24,120
But I can personally attest to some of my friends across the country.

603
00:35:24,120 --> 00:35:31,480
I mean, a couple on the other side of the world that I can think of, but it seems like,

604
00:35:31,480 --> 00:35:35,720
oh, they're just like kind of famous online.

605
00:35:35,720 --> 00:35:39,640
But I knew them when they weren't and they were just kind of, you know, they were grinding

606
00:35:39,640 --> 00:35:41,080
away at it.

607
00:35:41,080 --> 00:35:48,720
And you have to just appreciate the tenacity of the people that just keep going at it even

608
00:35:48,720 --> 00:35:51,820
when it's not working until it does.

609
00:35:51,820 --> 00:35:56,360
And like I said, it looks like an overnight success, but it might have been three years

610
00:35:56,360 --> 00:35:59,140
of posting every day before they really took off.

611
00:35:59,140 --> 00:36:01,080
There's a ton of work behind the scenes.

612
00:36:01,080 --> 00:36:02,080
Yeah.

613
00:36:02,080 --> 00:36:05,760
And I think that's the other important thing is that when we see people now, we're seeing

614
00:36:05,760 --> 00:36:14,400
the snapshot, not the film reel of those years and iterations and failures and this and that.

615
00:36:14,400 --> 00:36:18,960
And the hundreds of times that they posted that didn't work out.

616
00:36:18,960 --> 00:36:23,520
We're just seeing the current now where they're at.

617
00:36:23,520 --> 00:36:24,520
Yeah.

618
00:36:24,520 --> 00:36:25,520
Yeah.

619
00:36:25,520 --> 00:36:30,560
So really just that you're not going to be three years down the road like they are unless

620
00:36:30,560 --> 00:36:31,840
you start today.

621
00:36:31,840 --> 00:36:32,840
Correct.

622
00:36:32,840 --> 00:36:33,840
Yeah.

623
00:36:33,840 --> 00:36:34,840
Yeah.

624
00:36:34,840 --> 00:36:36,840
No better time to start than today.

625
00:36:36,840 --> 00:36:37,840
Exactly.

626
00:36:37,840 --> 00:36:41,680
Well, yesterday is better than today, but today is the best option we got.

627
00:36:41,680 --> 00:36:42,680
Exactly.

628
00:36:42,680 --> 00:36:43,680
I love it.

629
00:36:43,680 --> 00:36:45,080
But yeah, man, no.

630
00:36:45,080 --> 00:36:50,440
Is there anything else that you want to say to the audience, the people of the internet

631
00:36:50,440 --> 00:36:55,080
before we kind of wrap up the end of the episode?

632
00:36:55,080 --> 00:36:59,760
You know, no, I think I think you had some really good engaging questions.

633
00:36:59,760 --> 00:37:07,920
And I think that what we talked about with how prevalent online presences are becoming,

634
00:37:07,920 --> 00:37:12,880
I think this is something that can really apply to, you know, almost everyone with the

635
00:37:12,880 --> 00:37:19,800
exception of people who prefer to stay off social media, which respect to that, too.

636
00:37:19,800 --> 00:37:22,160
But no, I think I think we've covered a lot of bases.

637
00:37:22,160 --> 00:37:23,160
Awesome.

638
00:37:23,160 --> 00:37:24,440
But yeah, no, man, I appreciate it.

639
00:37:24,440 --> 00:37:26,080
I think there's a lot of really good nuggets there.

640
00:37:26,080 --> 00:37:30,840
The kind of that rule of one hundred focus on what you can control.

641
00:37:30,840 --> 00:37:32,080
Yeah.

642
00:37:32,080 --> 00:37:38,880
Just know that I don't know what the comparisons the thief of joy like just do you inject your

643
00:37:38,880 --> 00:37:43,880
own personality into your business, and that's just really one of the best ways to create

644
00:37:43,880 --> 00:37:51,600
engaging content that not only could potentially get interaction and help you find customers,

645
00:37:51,600 --> 00:37:54,160
but it's just more fun and sustainable for you.

646
00:37:54,160 --> 00:37:55,160
Yeah.

647
00:37:55,160 --> 00:37:56,160
Yeah.

648
00:37:56,160 --> 00:38:01,360
And your personal brand is going to outlast, you know, whatever brand you're currently

649
00:38:01,360 --> 00:38:07,520
working with, most likely, you know, because things don't.

650
00:38:07,520 --> 00:38:10,840
Things don't always work out on the business side, but you always have yourself.

651
00:38:10,840 --> 00:38:11,840
Exactly.

652
00:38:11,840 --> 00:38:12,840
The name always last.

653
00:38:12,840 --> 00:38:13,840
Yeah.

654
00:38:13,840 --> 00:38:14,840
Yeah.

655
00:38:14,840 --> 00:38:15,840
Awesome.

656
00:38:15,840 --> 00:38:19,440
But yeah, man, if people want to work with you, find you, learn more from you, where

657
00:38:19,440 --> 00:38:21,520
should I send them in the show notes?

658
00:38:21,520 --> 00:38:26,360
It's social on pretty much any social media I can think of right now.

659
00:38:26,360 --> 00:38:28,120
It's just perfect at Kivett Social.

660
00:38:28,120 --> 00:38:29,120
Yeah.

661
00:38:29,120 --> 00:38:30,120
Just look him up.

662
00:38:30,120 --> 00:38:31,120
Kivett Social.

663
00:38:31,120 --> 00:38:35,000
Andrew, thank you so much for your time and sharing your thoughts and expertise with us

664
00:38:35,000 --> 00:38:36,000
today.

665
00:38:36,000 --> 00:38:37,000
I appreciate it.

666
00:38:37,000 --> 00:38:38,000
I appreciate it.

667
00:38:38,000 --> 00:38:39,000
I appreciate it.

668
00:38:39,000 --> 00:38:40,000
Thank you.

669
00:38:40,000 --> 00:38:41,000
Thank you.

670
00:38:41,000 --> 00:38:42,000
Thank you.

671
00:38:42,000 --> 00:38:43,000
Thank you.

672
00:38:43,000 --> 00:38:44,000
Thank you.

673
00:38:44,000 --> 00:38:45,000
Thank you.

674
00:38:45,000 --> 00:38:46,000
Thank you.

675
00:38:46,000 --> 00:38:47,000
Thank you.

676
00:38:47,000 --> 00:38:50,840
Thanks again, everyone, for taking the time to listen to today's episode.

677
00:38:50,840 --> 00:38:58,400
I think that my biggest takeaways from today is to just show up authentically in the world

678
00:38:58,400 --> 00:39:01,120
and control what you can control.

679
00:39:01,120 --> 00:39:07,280
Just like in our conversation, try to focus on making the content or doing the tasks that

680
00:39:07,280 --> 00:39:12,360
will get you where you want to go rather than necessarily the results or external factors

681
00:39:12,360 --> 00:39:13,840
that you can't control.

682
00:39:13,840 --> 00:39:18,200
Again, I'll be posting all of Andrew's information down in the show notes, so be sure to give

683
00:39:18,200 --> 00:39:22,480
him a follow on Instagram, TikTok, everywhere that he is.

684
00:39:22,480 --> 00:39:27,380
And as always, please be sure to like, subscribe, and rate the podcast on whatever platform

685
00:39:27,380 --> 00:39:28,840
you're listening to.

686
00:39:28,840 --> 00:39:33,640
Making the podcast really helps us reach more people so that we can help more folks help

687
00:39:33,640 --> 00:39:35,440
more folks.

688
00:39:35,440 --> 00:39:39,720
So if you could just take 30 seconds to give us a review, that's the single ask that I

689
00:39:39,720 --> 00:39:40,720
have of you today.

690
00:39:40,720 --> 00:39:44,560
We'll see you guys next week on the Within Range Coaching podcast.

691
00:39:44,560 --> 00:39:48,520
As always, have fun, stay safe, and be yourself.

692
00:39:48,520 --> 00:40:00,640
Bye.