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Hello, everyone, and welcome to the Within Range Coaching podcast.

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I'm Ranger, certified holistic success coach.

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And in this podcast, I'm breaking down the journey that entrepreneurs face as they start

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their organizations, find solutions to the roadblocks in their way, and create an impact

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that lasts.

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So, if you're an entrepreneur, nonprofit leader, or purpose-driven community member that wants

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to learn how to grow your impact and develop yourself as the person behind the mission,

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then this podcast is for you.

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I know you're just as eager to get started as I am, so let's jump right in.

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Good morning, good afternoon, and good evening, everyone, and welcome to today's episode.

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I hope that everyone is having a fantastic day and are making progress towards the outcomes

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that matter the most to you.

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Today's episode is a little bit special.

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It's part of our Walk Across America series that's helping to kind of kickstart this podcast.

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And today, we get to hear from one of the nonprofits I'm actually walking to raise money

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for, Bigger Than the Trail.

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I mean, I can talk the entire episode about the impact that Bigger Than the Trail makes

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as mental health advocates and what they do and the great work they have, but I'm pretty

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sure our guests can talk all day about it and much more clear and way more entertaining

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than I can be.

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Today, I'm joined by Todd Beck, board member of Bigger Than the Trail.

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Todd, thank you for joining us today.

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Oh, no, thank you.

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Appreciate having us on today.

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Yeah, no problem at all.

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I'm super excited to hear a little bit more about what you do and give you guys that opportunity

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to share some stuff with our listeners.

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So do you want to kind of introduce yourself real quick and let the listeners know who

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you are?

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Yeah, yeah, absolutely.

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So as you mentioned, my name is Todd Beck.

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I'm based out of Wisconsin.

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I'm one of the board members for Bigger Than the Trail.

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Bigger Than the Trail is a nonprofit organization utilizing trail running to advocate for mental

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health awareness.

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So on a personal side, I am married.

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I have four children and work in the in the business world as a director for a telecommunication

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company.

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So I appreciate you taking the time in lieu of your big event that you're starting with

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tomorrow and excited to be here today.

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Yeah, just so everybody knows, I'm about 12 hours away from starting the walk.

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So I'm glad that I was able to squeeze you guys in and get a chance to talk to you before

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I get started.

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I'll hope to keep me motivated in the first few days for sure.

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Why am I doing this?

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Why am I doing this?

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All right, the trail, everybody else, let's go.

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Well, that's interesting.

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So it's not turning back now.

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Let's turn it back.

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Yeah, tell me about it.

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I had an interview earlier with one of the new stations and they're like, oh, how are

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you feeling?

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And I'm like, honestly, it's it's hitting.

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I've flown pretty close to the sun.

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It's time.

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Yeah, no, that's a that's a whole other episode.

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I can record something else at some point about my thoughts right now and all that fun

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stuff.

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But today is about you guys.

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And for now, a little bit more about you.

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It sounds like you're the director of a telecommunications company or doing all these things, a father,

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a husband and I guess a board member for the nonprofit.

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What is that like for you to balance all of that?

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Well, the awesome thing about bigger than the trail is the support that we have not

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only from the other board members, but we're all family first oriented.

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We all have things going on in our lives and we do everything and anything that we can

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to help each other out to keep things going.

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We have a lot of ambassadors that have been super supportive over the years that continue

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to help us develop and run the organization to the best of our abilities.

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But it's a team sport.

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We all work together.

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We all roll together as a as an analogy there.

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I mean, if we're not rolling together, it's hard for the mission to set its place.

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So we've we've done a really good job about helping each other out over the course of

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the years.

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So it's a team sport again.

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We're all working together to make it happen.

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Yeah.

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So it sounds like you guys just have a ton of support in terms of the community you have

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behind the scenes running the organization, you know, to pick up the slack for each other,

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help each other out.

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That's amazing.

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How and it's and it sounds like that's something that a lot of people want in their organization,

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being able to really lean on each other and have that strong community like what I guess

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to kind of get into the specifics there, like what did it take to build that with bigger

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than the trail internally?

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Oh, that's a great question.

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So bigger than the trail.

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I mean, it's been it's been around now for about eight years.

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So Tommy Byrne is the founder and the president of our organization.

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And when he started it, I don't think he thought it would get as as large as it is today.

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You know, we have over 280 ambassadors throughout North America.

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And it started out with, you know, a few people supporting to less than 100.

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And then it just continued to spiral and get bigger and bigger and bigger.

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And we saw a big increase in just the whole need for mental health awareness when when

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COVID hit.

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There was a lot of mental health concerns that was going on during that time period

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and still to this day, we're working with a lot of people that are still going through

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a lot of that.

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So it's definitely grown over the years.

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And there are times there last few years where we thought we were growing too quickly.

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And we kind of had to take a step back and kind of reevaluate where we are, where we

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want to be, what's more important.

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The important thing is always providing the resources that we have and the partnerships

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that we have to be able to help people that are struggling with mental health.

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So that's been our primary focus for years is that it's all about the people, the community,

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being able to shed light in a community about that there are resources out there at your

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disposal if you if you if you need it.

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And we want people to know that it's OK to ask for help.

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So I may be jumping around a little bit here, but we're super passionate about this organization.

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We're super passionate about the people that are part of the community.

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And a lot of us have had our own trials and tribulations over the years.

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And I think that's what's really fueled our ability to run this organization to the best

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of our abilities.

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Yeah.

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What's coming up for me listening to you talk about what bigger than the trail does and

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the community guys have is that a lot of it sounds like it's really a community that is

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built upon shared values and a very clear mission.

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Yeah, we definitely have.

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How do I want to work this?

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But bigger than the trail, I mean, it is all about the community.

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You know, I think our tagline on our website is we come alongside people providing educational

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support, various treatment options.

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So we don't want our community to think that bigger than the trail is just all about people

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who run or in physical activities.

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It's for anybody and everybody.

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So it's much bigger than than the running community or the athletics.

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It's more about what can we do to focus in on people that have real struggles and challenges

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that are going on in their lives around mental health and how can we come alongside of them

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with the resources that they need.

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So even though we utilize ultra running walks, cycling, triathlons, whatever the case may

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be, we just want to get the word out there that there is help out there.

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So I think that's that's the biggest focus is getting that message out to the community

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and utilizing the plugs that we have within our community to be able to share that message.

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That's amazing.

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Yeah.

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I was kind of curious about that as well, because I do hear some parallels there between

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what you guys are doing here and what Wander Project does, where the focus isn't for you

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guys and the focus isn't runners.

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But it sounds like a lot of you guys have that in common, that that's something that

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brings you guys together at first.

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And then there's also this added layer of mental health advocacy.

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And it's just like a match made in heaven, essentially, of these are the people this

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is the impact that we can make.

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This is why we're already here as a community.

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What can we do from that?

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Right.

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And then how do we springboard it?

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And absolutely.

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Yeah, I think it's the designing the mission, driving the values of it, but instilling the

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culture that drives it as well.

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So the whole mission has been built around the community.

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It's amazing.

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The stories that we've been a part of, the partnerships and relationships that we built

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over the years, the people that we've met along the ways, just by wearing a it's funny

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a few years back, I was running an ultra race and just wearing a bigger than the trail shirt

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and people coming up and asking about it and having conversations about it.

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We did a during covid a few years ago, races, real races weren't happening.

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So we we did the block.

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We kicked that off as in May because May is mental health awareness month.

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And we kicked that off as a way to just bring awareness and build race funds.

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Tommy, our founder, he actually ran around his block for 100 miles, did it under 20 hours

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or a little over 20 hours.

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But just going through that to raise awareness and raise funds and the amount of people that

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came in and helped him donating cash on the spot because they were asking about the mission.

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So it's just been it's been a fun ride and it's continuing to evolve again with the community.

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It's all about the community.

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And we love to be a part of it and seeing how it's just continue to develop.

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Yeah, there's a few things in what you just said that I think are kind of valuable for

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folks.

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There's that aspect of and I feel like what I've seen with a lot of folks is that marketing

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is something that's kind of like this big scary thing that they struggle with.

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And it sounds like even just so much as wearing the apparel or being proud about what you

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represent, that's going to draw people in.

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That's going to give you the opportunity to have those conversations, to spread the message.

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That's funny because we actually sell our we sell gear on off our website and we're

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not a gear shop.

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We're just not where it's not something that we're driving to, you know, to profit on any

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shape or form.

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We just know that people want the apparel to be able to tell the story.

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And so we give our community that ability that can go on to our website and purchase

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apparel at their disposal or at their discretion and hopefully be able to tell the story if

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somebody comes up and approaches them as to what bigger than the trail is.

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And that might lean somebody towards our community to seek the help that they need.

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And that's that's what's more important than anything is.

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And that's that brand awareness through the community is people talk and people see the

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logo and it creates the story.

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And that's that's more important than anything else.

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Yeah.

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And I want to ask you a little bit more about that ambassador program that you guys have

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been able to establish.

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And again, some of the listeners that I have are nonprofit leaders, entrepreneurs, et cetera.

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And I know that when I worked in nonprofits, something that we faced was it felt like the

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board was kind of doing everything.

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We were the ones that were showing up.

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We were the ones that were advocating, et cetera, et cetera.

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But we did have a small group of people that were like the true fans, like they believed

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in the mission.

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They were that they were also at everything.

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They were spreading the message around.

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So when it comes to your guys ambassador program, what is it that the ambassadors do to promote

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your organization?

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That's a great question.

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So a lot of our ambassadors are asked to help raise funds through fundraising on an annual

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basis, whether that is we have we have some athletes that are fundraising currently for

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a race that they're doing so that they will promote bigger than the trail as their fundraiser

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of choice and ultimately just spreading the message through social media, going to races.

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And if they're working in the aid station, we they can ask us to ship some materials,

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some stickers, a bigger than the trail flag just to get that brand awareness.

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So our ambassadors are they're they're the people representing this organization out

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in races, out in events, whether they're doing fun runs through their local shoe stores or

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through their local run groups, we're able to provide the resources to be able to again

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that we will be more than happy to ship out to our our ambassadors to be able to spread

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the message, to be able to hand out.

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But a lot of our ambassadors are again, just utilizing that material through those races,

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through fundraising, through social media and just word of mouth and just continuing

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to spread the message.

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Gotcha.

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So it sounds like you're really empowering them to show up for the organization, be

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prepared, be trained advocates for the mission and what you're doing.

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That's amazing.

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And with the mission of bigger than the trail, I know that you guys are advocating for mental

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health beyond literally beyond the trail.

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But what exactly does that look like with somebody that comes to you for mental health

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assistance?

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What does that look like?

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That's a great question.

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So we have the ability, not only resources, but we have partnered with a company called

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BetterHelp.

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I'm sure people are familiar with them.

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If not, it's an ability to have counseling services either through virtual chat like

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this, email, text messages, whatever is the best to the person that is seeking counseling.

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But bigger than the trail, we will advocate and connect you with BetterHelp and we will

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provide three months of service at no cost to you as a person seeking counseling services.

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The reason for this is that years back, our president, he was seeking assistance for his

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own mental health.

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And the amount of time it took to get in front of a counselor, when you get referrals and

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then being able to get connected and then trying to get in and meet with the counselor,

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it took a lot of time.

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And this is what started bigger than the trail, right, is being able to establish that connection

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quickly.

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It's a no questions asked.

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People can go to our website, they can fill out.

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If they go to our website and they go to the top of our page, they can actually, there's

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a support button that they can select and then they can go from there and walk them

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through what they need to do.

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But we'll get you connected again, no questions asked.

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We will provide three months of service at no charge to you just to get you connected

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and get you the support that you need.

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That's fantastic.

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And something, I mean, as a coach, that's something that I do hear a lot from my clients

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and the people that I work with or have conversations with is, it's just always so confused.

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Like, where do I even go to get help?

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How do I find those resources?

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And a lot of times those resources can be pretty expensive.

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They can be super expensive.

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Absolutely, they sure can.

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And that's why, you know, the three months that we provide and that's why we drive the,

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you know, we pay for that through the fundraising that we do work with our ambassadors and people

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throughout the world that are fundraising for us.

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So yes, it is a costly expense, but that's the whole benefit, right?

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Is that we're utilizing our fundraising, we're utilizing our partners, we work with various

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different race organizations to be able to have charity bibs, to be able to pay for those

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expenses and provide the level of service that they, that people need, right?

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And they deserve, because I think that when they are able to get in front of somebody

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and start being able to open up and communicate about what's going on in their lives, that's

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the whole benefit.

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That's the reason behind the mission, right?

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Again, it's to shine light in the communities around mental health and get people the support

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that they need.

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Gotcha.

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So it's really being able to lean on those supporters, that partnership that you have

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with other organizations.

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And I think earlier you said 280 ambassadors.

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286.

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You have 286 is the number right now that we have, correct.

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286 people that are out there advocating for you guys, helping you out.

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That's insane.

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And that's just the ambassadors, the people that are in the program.

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It's just ambassadors.

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Yep, absolutely.

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We have a lot more people that are doing it on their own, again, between the partners

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as well as just people that are supporting the organization.

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Our ambassador and program has always been, it's been a big interest for a lot of people.

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We generally open it up towards the end of the year and we'll open it up for a bit of

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time where people can put their name in and there's still no obligation.

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We want people to know that they have support in the community, that we don't want them

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to feel pressured, but we do ask for people to do the best they can to help support and

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fundraise for us.

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So I don't want people to think that when they're looking at the ambassador program

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that you're allocated to do acts for the year, right?

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We just want people to do what they can within the time that they have allotted because we

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want people to have busy lives and we understand that.

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But just being able to support the program and drive the brand awareness is that much

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important, that more important than anything else.

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Yeah, and that's really interesting that there's not like any kind of quota or minimum or maximum

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or anything like that.

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It's just, hey, you're in the fold.

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You're here now.

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You're part of the community.

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You're part of the group.

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Make the most of it.

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You lean on each other, help each other, see what we can do here with the resources that

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we have.

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Absolutely.

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Gotcha.

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Are there any kind of like major success stories with fundraisers that you've seen?

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Like any kind of?

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That's a great question, Ray.

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I actually think all of them are successful.

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We actually have people that are like what you're doing.

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I mean, you're what you're about to embark on is an awesome issue.

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We've had people that have ran various different races that have successfully raised multiple

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amounts of funds for us over the course of the year or whatnot.

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So every person that is a part of our program that is successfully advocating for us and

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fundraising for us is a success story.

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Whether it's $20 or $2,000 that they've raised, it all helps.

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And it all goes towards the program to seek the help that people need or to deliver on

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the help that people need.

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So we thank everybody, all of our partners, all of our ambassadors, all of our supporters

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that are doing what they're doing day in and day out to get the message out there.

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So we just appreciate everybody being humble enough to support our program and to do what

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they're doing.

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Whether that's a challenge of running 100 miles or running 50 miles or walking across

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the country to be able to support our program.

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We can't thank you all enough for what you're doing for us.

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What you just said is so important because I feel like a lot of people, again, it's very

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easy to fall into that comparison game.

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The, oh, I'm only running a 5K, only running a 10K, only doing a half.

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You're running that.

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You're doing this thing.

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I only raised $20.

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You raised 20.

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That's more than we had to begin with.

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You did something.

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You talked to someone about it.

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You spread the message.

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It's really just about, again, what you were saying earlier, doing what you can with the

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resources you have, period.

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I never want people to think that, you know, I mean, a distance is a distance.

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The fact that you decided to go out the door and put one step in front of the others is

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that success in itself, right?

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We're able to do things that some people will never be able to do, right?

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And I think that's awesome.

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I think it's fantastic.

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So again, to your point, running a 5K, a 10K, raising $20, a couple hundred dollars, it

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all helps.

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It all helps.

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For sure.

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That's amazing.

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I think that's really the biggest takeaway for this, that anybody can make a difference

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regardless of the size.

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It's a difference.

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It matters.

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That's where we're at.

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Absolutely.

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Well, Mr. Todd, I think that pretty much wraps it up very well.

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And if people want to learn more about Bigger Than the Trail or get involved, where should

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they go?

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Where should I direct them?

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Yeah, we have a website.

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So it's btt.run.

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So btt.run.

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So basically, Bigger Than the Trail.

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We're on social media, Instagram, Facebook.

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Just look up Bigger Than the Trail.

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You'll see our black, green, black and green logo.

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And there's plenty of resources on our website.

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But those are probably the three main spots that you can check out.

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Perfect.

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So I'm going to put all that information in the show notes.

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Be sure to follow them, everybody.

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They are an amazing organization.

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You guys are pretty active on social too.

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So there's always something going on, something to see and interact with.

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So Todd, thank you so much for today's episode.

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Is there anything you want to leave the listeners with last second?

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No, again, just appreciate you thinking of us.

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We want to thank you very much for supporting our organization.

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We're excited to follow your mission and just, again, we can't thank you enough for the community

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that's come around us to support us.

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So again, thank you and best of luck to you on your adventure that you're embarking on

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yourself.

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00:21:38,880 --> 00:21:40,080
Yeah, no problem.

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It's a pleasure to work with an organization that makes such an impact that you guys do.

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So thank you.

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It's an honor to be able to support.

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Thank you for investing your time with us today.

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If you'd like to continue on your journey of building an impact-driven life, go ahead

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00:21:53,920 --> 00:21:58,840
and check the description for a few freebies to help you out on your value-driven journey.

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Be sure to like, subscribe and rate the podcast on whatever platform you're listening to right

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00:22:02,880 --> 00:22:03,880
now.

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This will help the podcast grow so that we can help more people help more people.

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As always, have fun, stay safe and be yourself.

