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Hello everyone and welcome to the Within Range Coaching podcast with Ranger.

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I'm Ranger, certified holistic success coach, and in this podcast I'm breaking down the

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journey that leaders face as they start their organization, find solutions to the roadblocks

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in their way, and create an impact that lasts.

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So if you're an entrepreneur, nonprofit leader, or purpose-driven community member that wants

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to learn how to increase your impact, excel in your personal life, and grow your business,

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this is the podcast for you.

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I know you're eager to get started, so let's jump right in.

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Good morning, good afternoon, and good evening.

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My name is Ranger and I'm your host for the Within Range Coaching podcast.

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And as most of you know, over the last couple of years and more so in the last six months

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or so, I have been preparing for my walk across America.

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I'm only a few weeks out from taking my first few steps, but I wanted to take a few episodes

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of the podcast to highlight the people that are helping really make it happen.

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And before I start my quick jaunts, what better way to kick off that interview series of the

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people that are sponsoring or supporting me than with the people that are going to help

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keep me caffeinated as I'm taking my little journey.

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So I'm excited to co-create this episode with our very first guest on the Within Range Coaching

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podcast.

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Today's guest is a self-described serial entrepreneur, philanthropist, wildlife conservationist,

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reptile breeder, husband, dad, and so many other things.

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Trey Hall, thanks for joining us today.

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Thanks for having me, Ranger.

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Glad to be here.

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Yeah, of course, man.

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And just as I'd like to start off most of these, what is your intention for today's

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episode?

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Yeah, so what I like to do is really just encourage any listener that is considering

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going into an entrepreneurial endeavor or even is in an entrepreneurial endeavor and

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is struggling to give them some hope and some motivation and maybe some inspiration that

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it's a wonderful journey.

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Like you mentioned, I consider myself a serial entrepreneur.

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I have multiple businesses that I work in every day.

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And so this is a part of my life.

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I love it.

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I love the rewards that it can provide.

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And so really, I just want to pass along that encouragement to anyone that's listening.

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Yeah, it sounds like just really sharing your excitement and the nuggets and satisfaction,

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pride, all these different things that you've gained from entrepreneurship and take that

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and kind of package it up in a way that says, hey, when you start, this is what you're looking

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forward to.

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For sure.

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And no two people's journeys are going to be the same, right?

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So not to say that you can follow my journey or your journey and come to the same conclusion,

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but you can take advice on things that you can avoid along the way that I did wrong and

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or maybe didn't do quite as efficiently as I could.

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And if I can share that with you, that's just really all I care about doing.

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Yeah, just really share your experience and see if what others can take away from it that

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will help them along on theirs.

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Sure.

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Yeah.

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And I mean, I kind of gave the laundry list of all the different things you are, but how

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would you describe the way that you want to show up in the world?

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Yeah, I mentioned it.

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I'm a serial entrepreneur.

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I almost to a fault.

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And what I mean by that is I almost can't help thinking of everything from a business

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standpoint.

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And I say almost to a fault in the fact that I'm one of those people that can't have hobbies.

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Like every time I think about an endeavor, whether it be, oh, I want to build a birdhouse

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with my kid.

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I'm like, oh, well, I bet you I can make money on that.

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Or like, I can market that to this group of people and maybe they want some birdhouses.

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And so that's what I mean is everything that I do and have done for a very long time has

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been from the focal point of being an entrepreneur.

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And so in the past three or four years, I've really embraced that.

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And it's become my personality.

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Like everything that I do, whether it's my personal finances, whether it's my day job,

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whether it's side hustles or all of the other things, they're always, I'm always looking

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for ways to monetize my entrepreneurial spirit.

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And so that's really what my number one thing that I want to be known as is being someone

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that's good at making money from nothing, essentially to craft something using my own

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spirit.

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But you also mentioned a couple of things.

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I'm very passionate about wildlife conservation and I'm sure we'll get into it in a little

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while, but I grew up in a very small town on a farm.

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And so I've always been surrounded by wildlife and for a while took it for granted and see

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and getting into the reptile community and getting into the coffee roasting community.

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I saw the opportunities there and the detrimental impacts that that that non sustainable consumption

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can cause.

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And so it really made me rethink how I approach a lot of things in my life, whether it's from

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the products that I buy or the way that I operate my business or the organizations that

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I choose to give back to.

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Everything has shifted from more of a consumer culture now towards that conservation mindset.

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Yeah.

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So it sounds like there's really two big things there.

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There's that that entrepreneurship route and that conservationist aspects.

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And I mean, even just taking a look at the cold blooded caffeine website, like those

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two are very much integrated.

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And to kind of stay on that serial entrepreneur route for a second.

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I mean, when my fiance hears this episode, she's going to think, yep, that's Ranger for

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sure.

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Just that idea of great.

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This thing is cool.

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Awesome.

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How can I make money off of this?

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Is it possible?

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What would that look like?

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So I mean, during Covid, I had, you know, every side hustle on TikTok.

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I tried to jump into I sold snake bags on Etsy for a while, tarantula enclosures, all

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these different things.

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And I'm just curious, like, what started that for you?

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Why is that such like your such a natural way, a lens for you to look at the world through?

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I don't know.

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I think it was actually suppressed for a long time.

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I grew up in a family, a great family, but it was always a family that you would go to

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college and then you would get a nine to five and then you would work your nine to five

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until you were 65 and retired.

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And my mom did it and my dad did it and my brother did it.

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And, you know, all my family was very much tow the company line, get a job, follow that

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career until the end.

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And I did.

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I went to school.

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I have a BS in business administration emphasis in business management and graduated from

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college, got a good job right out of college, started working, worked for two companies.

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Actually, my background is automotive manufacturing.

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So I know a lot about supply chain and logistics and I know a lot about operations.

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My specialty was customer service, account management, demand planning within that automotive

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space.

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And so I worked in that area for 12 years, but about the last three or four years, I

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was starting to get an itch to do something different.

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I didn't.

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It's not that I didn't like my job.

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It was a well-paying job and a well-respected industry, but it didn't really something was

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missing and I didn't know what it was at the time, but it was always like, okay, I'm making

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this this product, but I'm not making it.

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I'm watching someone on the line make it and they're making it and okay, they get to touch

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it with their hands.

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But it was the same challenges over and over again, just a different day.

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So like, oh, the end goal is to get this product out the door.

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Okay, well, how do we do that?

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Well, maybe today it's we are missing parts or maybe today, tomorrow it's a quality issue

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or something like that.

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But at the end of the day, the goal was the same and the challenge was the same was to

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get parts out the door.

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And after a while, it got into a slog.

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And that industry, along with many others, is like you have to spend a lot of time to

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be good and to advance in your career.

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So like at times I would work 14, 16 hour days, I would come home, get up at six, be

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to work by seven, get home at six, eat dinner, get back on the computer at 730, work until

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one or two in the morning, get back up again at six and do it all over again.

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And so it just became and it wasn't mine.

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There was no sense of ownership to it.

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And so about three or four years before Colbretta caffeine started, actually my business partner

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and I, McKendrick, we had actually started little like side meetings after work once

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a week where we would think about business ideas that we wanted to start.

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And the whole concept in the beginning was we wanted something supplemental, right?

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We wanted a side hustle.

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We wanted something that wasn't super time intensive because we had those day jobs that

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were very much encompassing of our entire life.

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And so we were looking at things like, I think every e-commerce entrepreneur ever has looked

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into drop shipping, has looked into private labeling, has looked into all of those things

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that you could do in order to generate money with very little hands on experience.

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And so we did all the things.

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We started looking at men's watches and we started looking at apparel and books and really

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anything that we thought we could market on Amazon mostly or Etsy or somewhere like that

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and make a couple of bucks to supplement our income.

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And it wasn't until we finally landed on coffee that all the pieces fit together.

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But to that point, coffee was never intended to be a full time job.

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We went into it with the full intention of private labeling and just full disclosure,

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we do not private label all the stuff we roast in house just so everyone is aware.

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But the full intent was to private label so that we could continue with our nine to fives.

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We would put our label on it, slap it, get it out the door, make a couple of extra bucks.

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Well, it ultimately didn't turn out that way.

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We got some samples back from a private labeler that I didn't like and I'm a tinkerer.

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And so I was on the side, if I was going to sell something, I wanted to understand how

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it works.

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So I started to start roasting coffee at home just to learn a little bit more about it.

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And when I compared the two together, I was like, man, my coffee is already tasting better

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than this one.

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I don't see any point in private labeling if I can already do better.

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So let me go ahead and try and push that full time.

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And ultimately, that's what happened and that's where we are today.

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Yeah.

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So really starting off with that.

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Well, just to kind of back it up, it sounds like the common thread throughout all of that

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isn't necessarily, I've always wanted to own my own business.

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I've always wanted to have this thing, but it still sounds like that there's a value

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of ownership throughout that whole story.

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You're exactly right.

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Yeah.

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Yeah.

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So what?

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And I guess what I'm trying to ask here is what is the importance of ownership to you?

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Because it's ownership of my time.

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It's control of my own outcomes, really.

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Right.

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So I still work 16 hours a day, 14 hours a day.

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Don't get me wrong.

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Like entrepreneurial journeys are not easy.

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It's not an easier job, but it's a job that I can control.

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It's a job that if I want to make more money, I got to figure out how to make more money.

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Right.

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Nobody's going to offer me a promotion at Cold Blooded Caffeine because it's me.

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Right.

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And so, you know, ownership of my time.

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If I want to go take my son to the doctor, he's got a doctor's appointment tomorrow.

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I'm going to take my son to the doctor.

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I don't have to put time.

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I don't have to put in time off.

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I don't have to do any of the stuff.

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It's my time.

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And if I want to grow the business, it's my time to grow the business.

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It's my commitment to grow it.

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And if I don't, then I don't have to.

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But that's really what it comes down to is owning my own time, owning my own dreams,

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and owning my own life, ultimately.

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Yeah.

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And what I do want to acknowledge you for there is what I have noticed is I do know

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a few people that have that entrepreneurial bug in some way, shape or form.

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But kind of what you're mentioning earlier, they have that like cushy day job.

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You know, they have the benefits, a good pay.

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The job works for them.

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But they haven't made that jump from quitting the nine to five to doing their own thing

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and running within and being successful.

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What about that was enough of a push for you to say, hey, McKendrick, let's jump in.

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Like, what was that moment like?

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Yeah, that's a that's a fun story.

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So first of all, I need to acknowledge that my wife has a really well paying job.

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And so that is certainly a safety net that I had that a lot of people don't write.

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I don't come from an overly wealthy family.

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There was no giant nest egg or investment or anything.

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It's all bootstrapped from McKendrick and myself.

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But I did have the luxury of having my wife's a software developer.

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And so she makes perfectly.

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Oh, so she's smart, smart.

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She's smart.

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Yeah, she's way smarter than me.

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Cool.

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Yeah, it shows pretty much every day.

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But yeah, so she's a software developer.

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And so I had that going in knowing that, OK, if something happened and something failed,

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yeah, we would be out of the investment.

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But it's not like I'm not going to eat next week if I spend all my money on on a coffee

235
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roaster.

236
00:14:13,360 --> 00:14:14,360
Right.

237
00:14:14,360 --> 00:14:18,960
So that was certainly a safety net that helped push me into the direction because and it's

238
00:14:18,960 --> 00:14:22,340
going to sound weird coming from someone that quit their six figure job to start a coffee

239
00:14:22,340 --> 00:14:25,760
roasting company, but I'm fairly risk averse.

240
00:14:25,760 --> 00:14:31,680
I don't really like to take to go out on a limb for things that I can't measure.

241
00:14:31,680 --> 00:14:36,360
And starting your own business, unfortunately, you should measure all aspects of your business.

242
00:14:36,360 --> 00:14:39,040
I'm sure, Ranger, you talk about that in your coaching and stuff.

243
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You shouldn't do something if you can't measure it.

244
00:14:40,820 --> 00:14:44,620
But you can't measure what you don't know.

245
00:14:44,620 --> 00:14:46,080
And starting your own business from scratch.

246
00:14:46,080 --> 00:14:48,400
I did all the planning and the business planning.

247
00:14:48,400 --> 00:14:53,280
But you never really know what that first month, year, two years is going to look like

248
00:14:53,280 --> 00:14:54,540
until you actually do it.

249
00:14:54,540 --> 00:14:56,080
So that was a big step for me.

250
00:14:56,080 --> 00:15:02,520
And having that that that safety net with my wife working was a big deal in me taking

251
00:15:02,520 --> 00:15:04,200
that opportunity to do it.

252
00:15:04,200 --> 00:15:10,400
But really the biggest factor in me making the decision to go full time into cold blooded

253
00:15:10,400 --> 00:15:11,400
caffeine.

254
00:15:11,400 --> 00:15:12,400
Well, first, let's flashback.

255
00:15:12,400 --> 00:15:15,000
So we started cold blooded caffeine August twenty twenty one.

256
00:15:15,000 --> 00:15:18,080
And that's when both McKendrick and I were working full time.

257
00:15:18,080 --> 00:15:23,920
So August twenty twenty one until March twenty twenty two, we ran the business as kind of

258
00:15:23,920 --> 00:15:27,160
a side hustle only through the e-commerce shop.

259
00:15:27,160 --> 00:15:31,220
So everything going online rose to order and ship.

260
00:15:31,220 --> 00:15:35,720
And if you are anywhere interested in the reptile community, you know what happens in

261
00:15:35,720 --> 00:15:37,200
March of every year.

262
00:15:37,200 --> 00:15:39,060
We're actually coming upon it right now.

263
00:15:39,060 --> 00:15:42,120
And that is Tinley Park right outside of Chicago.

264
00:15:42,120 --> 00:15:46,040
There's probably the biggest reptile expo in the world.

265
00:15:46,040 --> 00:15:52,800
And so McKendrick and I were lucky enough to get tables and then that show, which is

266
00:15:52,800 --> 00:15:57,380
an incredibly difficult thing to do for those that are knowledgeable on that.

267
00:15:57,380 --> 00:16:01,120
And so we were lucky enough with the industry that we were coming into.

268
00:16:01,120 --> 00:16:02,120
We're coffee roasters.

269
00:16:02,120 --> 00:16:04,120
There's no other coffee roasters there.

270
00:16:04,120 --> 00:16:06,800
Bob and Brian are wonderful with us.

271
00:16:06,800 --> 00:16:07,800
And they said, yeah, come on in.

272
00:16:07,800 --> 00:16:10,000
We could use that little bit of diversity.

273
00:16:10,000 --> 00:16:13,760
So we came into that space and I was still working full time.

274
00:16:13,760 --> 00:16:17,760
So I took time off Thursday to Monday to go to that show.

275
00:16:17,760 --> 00:16:21,480
And when I got back into the office on Tuesday, I put in my two weeks notice.

276
00:16:21,480 --> 00:16:25,040
And so that show changed everything for me.

277
00:16:25,040 --> 00:16:31,140
So the March Tinley Park, 2022, we completely sold out of every bag of coffee we sold.

278
00:16:31,140 --> 00:16:32,880
We saw the potential.

279
00:16:32,880 --> 00:16:38,600
We trialed it and saw the potential of the market that was there and saw the people that

280
00:16:38,600 --> 00:16:40,260
were interested in that product.

281
00:16:40,260 --> 00:16:46,280
And we were like, okay, this is something that we cannot satisfy as a part time.

282
00:16:46,280 --> 00:16:49,400
I can't produce the coffee.

283
00:16:49,400 --> 00:16:50,520
I can't run social media.

284
00:16:50,520 --> 00:16:51,800
I can't run digital marketing.

285
00:16:51,800 --> 00:16:52,920
I can't run finance.

286
00:16:52,920 --> 00:16:57,320
I can't run all these other aspects of the business doing it part time to the scale that

287
00:16:57,320 --> 00:16:58,880
it needs to be done.

288
00:16:58,880 --> 00:17:03,680
And so that was the kicker for me was on the return journey.

289
00:17:03,680 --> 00:17:09,720
So we live, I'm in Charleston, South Carolina, which is about 13 to 14 hours from Chicago.

290
00:17:09,720 --> 00:17:16,620
So on the drive home on Sunday night and Monday, I spent the whole time plotting the business

291
00:17:16,620 --> 00:17:19,000
plan of how to take it full time.

292
00:17:19,000 --> 00:17:22,360
And that for me was kind of the catalyst to say, yeah, let's go.

293
00:17:22,360 --> 00:17:23,360
Let's do this.

294
00:17:23,360 --> 00:17:24,360
Yeah.

295
00:17:24,360 --> 00:17:30,120
So it really sounds like a lot lined up for you and McKendrick in order to take cold blooded

296
00:17:30,120 --> 00:17:37,720
caffeine from, you know, just a, just an idea into a physical real life thing.

297
00:17:37,720 --> 00:17:46,480
So and the kind of jump back again with that conversation with your wife about stopping

298
00:17:46,480 --> 00:17:50,120
your job and going full time into it.

299
00:17:50,120 --> 00:17:54,160
I think that that is something that is very much not talked about is that, you know, a

300
00:17:54,160 --> 00:17:57,720
lot of these people that jump into their business full time, they say, oh, you know, I just

301
00:17:57,720 --> 00:18:02,960
believe that at 100% and I jumped straight in or they kind of ignore that fact.

302
00:18:02,960 --> 00:18:06,240
Like marriage itself is a partnership.

303
00:18:06,240 --> 00:18:09,680
I mean, that's something my fiance and I are talking about as we're moving towards that

304
00:18:09,680 --> 00:18:10,960
route.

305
00:18:10,960 --> 00:18:14,760
But what did that conversation look like between the two of you?

306
00:18:14,760 --> 00:18:18,600
So I think this is not to pat myself on the back.

307
00:18:18,600 --> 00:18:21,960
I am lacking in a lot of different areas in my life.

308
00:18:21,960 --> 00:18:26,880
But one of the areas that I think both my wife and I are very good at is communication.

309
00:18:26,880 --> 00:18:32,620
And we talk about everything, every little thing, all of our goals and our hopes and

310
00:18:32,620 --> 00:18:34,560
our dreams and stuff.

311
00:18:34,560 --> 00:18:37,600
We're very open with each other on that.

312
00:18:37,600 --> 00:18:44,880
And so we've always she's always known that I wasn't very happy in my nine to five because

313
00:18:44,880 --> 00:18:48,960
I would talk about it, not just angry all the time, but you can you can tell those life's

314
00:18:48,960 --> 00:18:51,200
frustrations with your partner.

315
00:18:51,200 --> 00:18:58,560
And we have always been willing to sacrifice for each other so that we can pursue our dreams.

316
00:18:58,560 --> 00:19:03,880
And so my wife's background, she went to the University of South Carolina, go Gamecocks,

317
00:19:03,880 --> 00:19:08,200
and she graduated with a degree in media arts and she wanted to be a photographer.

318
00:19:08,200 --> 00:19:11,160
And long story short, it didn't work out for her.

319
00:19:11,160 --> 00:19:16,300
She realized that she loved photography, but she did not like the other aspects of running

320
00:19:16,300 --> 00:19:17,300
a business.

321
00:19:17,300 --> 00:19:22,880
And so she decided to pursue software development as a second career.

322
00:19:22,880 --> 00:19:29,120
And so I say all this to say that I helped support her decision to go back to school

323
00:19:29,120 --> 00:19:33,920
and to become a software developer without looking for any recompense.

324
00:19:33,920 --> 00:19:34,920
Right.

325
00:19:34,920 --> 00:19:38,160
I mean, I didn't expect down the line that she would do the same for me.

326
00:19:38,160 --> 00:19:40,320
But that's the kind of relationship that we have.

327
00:19:40,320 --> 00:19:42,960
And we're open with each other about our goals.

328
00:19:42,960 --> 00:19:44,840
And we always talk them through.

329
00:19:44,840 --> 00:19:45,840
Right.

330
00:19:45,840 --> 00:19:49,520
So it's not like, oh, OK, I want to go, I don't know, be a trainer at SeaWorld.

331
00:19:49,520 --> 00:19:50,520
OK, cool.

332
00:19:50,520 --> 00:19:51,520
Go ahead.

333
00:19:51,520 --> 00:19:52,520
Have fun.

334
00:19:52,520 --> 00:19:59,680
We try to tailor them to our future ambitions and think them through.

335
00:19:59,680 --> 00:20:05,380
But if we come to a decision to say, yeah, we should do this, then absolutely we support

336
00:20:05,380 --> 00:20:06,800
each other in that.

337
00:20:06,800 --> 00:20:11,600
And I think it's not just with careers, but I think that's probably the most obvious one

338
00:20:11,600 --> 00:20:13,280
would be like changing jobs.

339
00:20:13,280 --> 00:20:19,240
But even like looking for a house or moving or anything like that, we always bounce ideas

340
00:20:19,240 --> 00:20:21,680
off of each other and are really good at communication.

341
00:20:21,680 --> 00:20:22,680
Yeah.

342
00:20:22,680 --> 00:20:27,320
I think what I'm really hearing there is also just your partnership.

343
00:20:27,320 --> 00:20:28,680
This isn't transactional.

344
00:20:28,680 --> 00:20:30,760
It's not expecting anything of the other one.

345
00:20:30,760 --> 00:20:34,000
It's not, well, remember that one time that I was supportive of your dreams?

346
00:20:34,000 --> 00:20:35,960
Well, now it's time to collect.

347
00:20:35,960 --> 00:20:37,320
This is just what it is.

348
00:20:37,320 --> 00:20:38,840
I want to hear your dreams.

349
00:20:38,840 --> 00:20:40,980
Let's see how we can make them happen.

350
00:20:40,980 --> 00:20:45,960
But it's also being respectful enough of that other person to have more of a plan.

351
00:20:45,960 --> 00:20:46,960
Yeah.

352
00:20:46,960 --> 00:20:56,240
That's really the key because if you go in and you are expecting a return, then it's

353
00:20:56,240 --> 00:20:57,600
transactional, right?

354
00:20:57,600 --> 00:20:58,600
It's not sacrificial.

355
00:20:58,600 --> 00:21:00,120
It's transactional.

356
00:21:00,120 --> 00:21:04,040
We go in knowing that I will sacrifice today.

357
00:21:04,040 --> 00:21:10,160
I know, I don't have a goal in mind of what that sacrifice will be, but let's just say

358
00:21:10,160 --> 00:21:13,800
my wife's having a bad day and she's just like, Edward, what's in?

359
00:21:13,800 --> 00:21:20,560
Okay, I'll take my son out for the evening, give you some space and let you relax, right?

360
00:21:20,560 --> 00:21:24,240
Knowing that if that time comes where I'm overwhelmed, she's going to do the same for

361
00:21:24,240 --> 00:21:25,240
me, right?

362
00:21:25,240 --> 00:21:26,960
And that's the same thing with the career.

363
00:21:26,960 --> 00:21:32,800
I sacrificed and provided for the family for a couple of years when she wanted to go back

364
00:21:32,800 --> 00:21:37,760
to school, knowing that if ever that opportunity came back, maybe not that same thing, but

365
00:21:37,760 --> 00:21:41,020
she would be willing to sacrifice that same for me.

366
00:21:41,020 --> 00:21:47,680
And it's very equal and it's in no way transactional in that, oh, you owe me this, right?

367
00:21:47,680 --> 00:21:52,000
It's very much, maybe I sacrifice three times and she sacrifices once or something like

368
00:21:52,000 --> 00:21:56,200
that, but it's always knowing that that person is going to be there for you when you need

369
00:21:56,200 --> 00:21:57,200
it.

370
00:21:57,200 --> 00:21:58,200
Yeah.

371
00:21:58,200 --> 00:22:04,600
There's no keeping score, but it's like keeping up with each other.

372
00:22:04,600 --> 00:22:09,820
It's like that idea more so of, like you were saying, it's not, oh, it's three to one.

373
00:22:09,820 --> 00:22:12,080
I got to catch up with my, my asks.

374
00:22:12,080 --> 00:22:16,660
It's just, this is just how the cards have been dealt.

375
00:22:16,660 --> 00:22:17,660
It's a partnership.

376
00:22:17,660 --> 00:22:20,880
And, and, you know, I hate to compare my marriage with my business partnership, but it's the

377
00:22:20,880 --> 00:22:26,680
same thing with, with having a business partner as well is that you have to have good communication.

378
00:22:26,680 --> 00:22:30,840
And, and, you know, I've heard horror stories from people say, oh, you shouldn't have a

379
00:22:30,840 --> 00:22:33,400
business partner because eventually it's going to fail one day.

380
00:22:33,400 --> 00:22:36,040
I'm adamantly same thing with my marriage.

381
00:22:36,040 --> 00:22:39,400
If you communicate with your partner, whether it's a business partner or a relationship

382
00:22:39,400 --> 00:22:43,400
partner, a life partner, whatever it is, if you're communicating, if you're open about

383
00:22:43,400 --> 00:22:49,600
how you're feeling and you're willing to sacrifice for that partnership, then, then your partnerships

384
00:22:49,600 --> 00:22:53,600
can be fine and it's going to thrive and you're going to do better because you have two people

385
00:22:53,600 --> 00:22:58,920
with different skillsets, whether in a relationship or whether in a business that can pull weight

386
00:22:58,920 --> 00:23:00,360
than you by yourself.

387
00:23:00,360 --> 00:23:01,360
Yeah.

388
00:23:01,360 --> 00:23:04,880
And I think that's the other big thing is that listen to one of your podcasts earlier

389
00:23:04,880 --> 00:23:11,760
today about choosing a business partner and just to kind of briefly touch on that, what,

390
00:23:11,760 --> 00:23:14,880
one of the things you mentioned was that you don't want to be the same exact person, but

391
00:23:14,880 --> 00:23:17,000
have complimentary skills.

392
00:23:17,000 --> 00:23:21,860
So what are the skills that are complimentary between you and McKendrick that have been

393
00:23:21,860 --> 00:23:23,560
useful in cold blooded?

394
00:23:23,560 --> 00:23:24,560
Yeah.

395
00:23:24,560 --> 00:23:29,840
So, so on the surface, I mentioned my background is customer service and account management.

396
00:23:29,840 --> 00:23:35,000
I'm really good at talking my way into and out of situations.

397
00:23:35,000 --> 00:23:36,000
That's a skill that I learned.

398
00:23:36,000 --> 00:23:41,240
So I'm a pretty decent negotiator, which makes me pretty decent at sales.

399
00:23:41,240 --> 00:23:48,160
But I also, I'm used to customers coming to me instead of going out and getting them because,

400
00:23:48,160 --> 00:23:50,740
you know, mostly I was working in fortune 500 manufacturers.

401
00:23:50,740 --> 00:23:52,360
So customers were established.

402
00:23:52,360 --> 00:23:56,160
They would come in, I would deal with problems and then send them on their way.

403
00:23:56,160 --> 00:23:58,960
McKendrick on the other hand has, is very good at networking.

404
00:23:58,960 --> 00:24:01,480
He's very good at supply chain and logistics.

405
00:24:01,480 --> 00:24:04,680
So his background is materials and shipping.

406
00:24:04,680 --> 00:24:07,560
And so he's very good at supply chain.

407
00:24:07,560 --> 00:24:08,960
He's very good at operations.

408
00:24:08,960 --> 00:24:13,920
He understands like efficiency flows and all those kinds of things.

409
00:24:13,920 --> 00:24:19,640
And so on the surface, we, we spread across a bunch of different areas because essentially

410
00:24:19,640 --> 00:24:21,640
coffee roasting is manufacturing, right?

411
00:24:21,640 --> 00:24:25,960
You have operations, you have supply chain, you have shipping, you have finance, you have

412
00:24:25,960 --> 00:24:28,720
all the things that a manufacturing facility would have.

413
00:24:28,720 --> 00:24:32,800
The running joke is that neither of us know a lick about finance because neither, nobody

414
00:24:32,800 --> 00:24:34,680
would let us touch the books, right?

415
00:24:34,680 --> 00:24:38,360
The supply chain guy and the customer service guy weren't allowed to look at the finance

416
00:24:38,360 --> 00:24:42,440
books because somebody would be premium freighting something somewhere, whether in or out of

417
00:24:42,440 --> 00:24:43,440
the business.

418
00:24:43,440 --> 00:24:44,760
So that's kind of the running joke.

419
00:24:44,760 --> 00:24:45,760
So that's, that's on the surface.

420
00:24:45,760 --> 00:24:51,800
That's the obvious stuff, but under the surface, something that we almost lucked into honestly

421
00:24:51,800 --> 00:24:56,920
is the difference between visionary and integrator.

422
00:24:56,920 --> 00:24:59,440
And so I am very much a visionary.

423
00:24:59,440 --> 00:25:03,360
I am very much someone that's looking like I talked about with the serial entrepreneur.

424
00:25:03,360 --> 00:25:04,640
I'm looking forward.

425
00:25:04,640 --> 00:25:06,400
I'm looking for opportunities.

426
00:25:06,400 --> 00:25:07,480
I'm looking for growth.

427
00:25:07,480 --> 00:25:09,400
I'm looking to push the business.

428
00:25:09,400 --> 00:25:13,360
And McKendrick is what I would consider to be the opposite as an integrator.

429
00:25:13,360 --> 00:25:14,360
He's an operator.

430
00:25:14,360 --> 00:25:15,900
He's in the business.

431
00:25:15,900 --> 00:25:17,880
He's trying to get the day to day done.

432
00:25:17,880 --> 00:25:19,240
He's trying to do it efficiently.

433
00:25:19,240 --> 00:25:21,560
He's trying to do it without spending money.

434
00:25:21,560 --> 00:25:27,800
He's trying to operate very much in the near future, whereas again, I'm very much the visionary

435
00:25:27,800 --> 00:25:29,100
looking out.

436
00:25:29,100 --> 00:25:30,760
And it's so important.

437
00:25:30,760 --> 00:25:35,880
And if you're for your listeners, the book Rocket Fuel is a book that was written about

438
00:25:35,880 --> 00:25:36,960
this topic.

439
00:25:36,960 --> 00:25:42,320
And if you have a business partnership, it is so important to understand and be honest

440
00:25:42,320 --> 00:25:48,340
with yourselves on the roles that you have, whether you're a visionary or an integrator,

441
00:25:48,340 --> 00:25:53,600
because it's incredibly difficult to do both and understanding what you are and how to

442
00:25:53,600 --> 00:25:55,400
communicate with that other person.

443
00:25:55,400 --> 00:25:58,280
McKendrick brings me down, which is a good thing, right?

444
00:25:58,280 --> 00:26:03,120
Because if he didn't, I'd be out there, you know, selling, I don't know what I'd be doing,

445
00:26:03,120 --> 00:26:09,640
selling coffee bag t-shirts or something out on the street, trying to make money.

446
00:26:09,640 --> 00:26:13,320
So he helps bring me down, but I also help push him forward, right?

447
00:26:13,320 --> 00:26:18,560
So we come to a middle ground to help push each other in the best direction because we

448
00:26:18,560 --> 00:26:24,360
have those kind of two competing personalities in how we want to operate.

449
00:26:24,360 --> 00:26:29,040
So I'm able to push him forward and he's able to kind of dial me back a little bit and say,

450
00:26:29,040 --> 00:26:31,160
okay, maybe, maybe two projects is enough.

451
00:26:31,160 --> 00:26:33,960
We don't need six different new product projects or something like that.

452
00:26:33,960 --> 00:26:34,960
Right.

453
00:26:34,960 --> 00:26:37,360
So, so I hope that answers your question.

454
00:26:37,360 --> 00:26:38,360
Yeah.

455
00:26:38,360 --> 00:26:45,520
So what I'm also hearing you say there is that there's, what is it that every partnership

456
00:26:45,520 --> 00:26:51,880
needs a no person and it's not, no, we're not, it's not, it's not a Debbie Downer.

457
00:26:51,880 --> 00:26:54,940
It's a no, this is the mission.

458
00:26:54,940 --> 00:26:56,320
This is what we're going towards.

459
00:26:56,320 --> 00:26:59,080
This is how we're going to actually make it happen.

460
00:26:59,080 --> 00:27:03,580
And usually it's like, Hey Trey, think that through a little better.

461
00:27:03,580 --> 00:27:09,080
Like I heard what you said and that sounds great, but what all has to happen to get there?

462
00:27:09,080 --> 00:27:10,080
Right.

463
00:27:10,080 --> 00:27:11,080
Like, Oh, okay.

464
00:27:11,080 --> 00:27:15,440
You want to start selling the X X widget, right?

465
00:27:15,440 --> 00:27:16,440
Okay.

466
00:27:16,440 --> 00:27:17,440
That's great.

467
00:27:17,440 --> 00:27:20,580
I think we could make money doing that, but then we would have to invest in a new packaging

468
00:27:20,580 --> 00:27:24,120
machine and we would have to invest in a new warehouse and all that stuff.

469
00:27:24,120 --> 00:27:25,120
And it's like, Oh, okay.

470
00:27:25,120 --> 00:27:26,120
I see.

471
00:27:26,120 --> 00:27:27,120
You know what I mean?

472
00:27:27,120 --> 00:27:28,120
It's not a no.

473
00:27:28,120 --> 00:27:32,340
McKendrick never tells me usually, I can't think of a situation where he says no, it's

474
00:27:32,340 --> 00:27:38,680
more like, okay, let's think that through and let's understand where you're coming from

475
00:27:38,680 --> 00:27:39,680
with this.

476
00:27:39,680 --> 00:27:40,680
And a lot of the times it's like, Oh, okay.

477
00:27:40,680 --> 00:27:41,680
Yeah.

478
00:27:41,680 --> 00:27:44,040
I understand that's not feasible for us to do.

479
00:27:44,040 --> 00:27:49,600
So yeah, like it's not feasible right now, or maybe this energy could be used somewhere

480
00:27:49,600 --> 00:27:55,780
else that's either more profitable or pushes the brand or aligns more with what we're trying

481
00:27:55,780 --> 00:27:56,780
to do here.

482
00:27:56,780 --> 00:27:57,780
Yeah.

483
00:27:57,780 --> 00:27:58,780
Okay.

484
00:27:58,780 --> 00:28:06,120
So another thing that I wanted to ask you about earlier, when it comes to that risk

485
00:28:06,120 --> 00:28:10,660
aversion, because what I've heard is that a lot of entrepreneurs are more so, you know,

486
00:28:10,660 --> 00:28:15,880
very risk seeking, like they kind of thrive in that they like that.

487
00:28:15,880 --> 00:28:20,000
Almost like a thrill seeking kind of a thing is what I typically hear people say about

488
00:28:20,000 --> 00:28:21,180
entrepreneurs.

489
00:28:21,180 --> 00:28:22,660
Yep.

490
00:28:22,660 --> 00:28:25,560
I don't super identify with that myself.

491
00:28:25,560 --> 00:28:26,560
Yeah.

492
00:28:26,560 --> 00:28:29,980
Because like you were saying, like there's all these questions that need to be answered

493
00:28:29,980 --> 00:28:32,160
and things that need to be figured out.

494
00:28:32,160 --> 00:28:36,140
So what were the major questions that you needed to figure out before you jumped full

495
00:28:36,140 --> 00:28:37,140
into it?

496
00:28:37,140 --> 00:28:40,740
Well, I'm an analytical person by nature.

497
00:28:40,740 --> 00:28:45,440
And so one of those questions, like I mentioned earlier is, can I measure it?

498
00:28:45,440 --> 00:28:46,440
Right?

499
00:28:46,440 --> 00:28:50,120
So see the numbers, understand if it's going to be successful.

500
00:28:50,120 --> 00:28:53,740
And if the numbers make sense, I'm willing to take a risk.

501
00:28:53,740 --> 00:28:57,880
But if the numbers don't make sense, then I'm not going to stick my neck out for something

502
00:28:57,880 --> 00:28:58,880
that I don't believe in.

503
00:28:58,880 --> 00:29:06,120
And I don't necessarily, maybe risk averse is not the right term, but it's more like

504
00:29:06,120 --> 00:29:07,120
risk assess.

505
00:29:07,120 --> 00:29:12,180
Risk understanding, like knowing very clearly what they are.

506
00:29:12,180 --> 00:29:15,940
I have no problem taking a risk, but I'm not going to just take a blind risk.

507
00:29:15,940 --> 00:29:19,420
Like I'm not going to just go out on a blind date.

508
00:29:19,420 --> 00:29:22,280
I'm going to understand a little bit more about that person or I'm going to, you know,

509
00:29:22,280 --> 00:29:25,560
I'm going to figure out how I feel about this business.

510
00:29:25,560 --> 00:29:27,600
What's the market like?

511
00:29:27,600 --> 00:29:28,860
What's the initial cost?

512
00:29:28,860 --> 00:29:34,520
Because I promise you, and even through all of the market data that we went through and

513
00:29:34,520 --> 00:29:40,320
all of the analysis and all of the finances that we tried to come up with, starting this

514
00:29:40,320 --> 00:29:45,160
business has been three or four times more expensive than we ever thought it was going

515
00:29:45,160 --> 00:29:46,160
to be.

516
00:29:46,160 --> 00:29:47,160
Right?

517
00:29:47,160 --> 00:29:52,300
So we've been trying to understand the best that we could, what to expect.

518
00:29:52,300 --> 00:29:56,080
And we also understood that it's going to cost more or it's going to be longer.

519
00:29:56,080 --> 00:29:58,300
It's going to be harder or all that things.

520
00:29:58,300 --> 00:30:03,780
So that's really what I mean by risk averse is that I just don't like blindly taking risks.

521
00:30:03,780 --> 00:30:06,680
If the data says do it, I'm okay doing it.

522
00:30:06,680 --> 00:30:10,300
It's like, I don't know if you're a football fan, but you know, if the analytics say to

523
00:30:10,300 --> 00:30:16,720
go forward on fourth and three from your own 45 and you say, oh yeah, you've got a 75%

524
00:30:16,720 --> 00:30:17,720
chance of doing it.

525
00:30:17,720 --> 00:30:18,720
Yeah, let's go.

526
00:30:18,720 --> 00:30:20,160
I have no problem with that.

527
00:30:20,160 --> 00:30:24,960
But if you're like, yeah, we should probably maybe try and do that one day or something.

528
00:30:24,960 --> 00:30:28,080
I'm like, nah, man, not touching that.

529
00:30:28,080 --> 00:30:29,080
Yeah.

530
00:30:29,080 --> 00:30:34,500
So it, and I think it really does get tight and like, it's not going for the risk just

531
00:30:34,500 --> 00:30:39,200
because it's a risk or not going for it because it is a risk.

532
00:30:39,200 --> 00:30:43,120
It's knowing the different KPIs, the key performance indicators.

533
00:30:43,120 --> 00:30:48,500
It's knowing what's going on and being able to really make that informed decision.

534
00:30:48,500 --> 00:30:54,880
So with cold blooded caffeine, I mean the whole, the whole brand is tied up in wildlife

535
00:30:54,880 --> 00:30:55,880
and reptile conservation.

536
00:30:55,880 --> 00:31:01,240
I know you have a little bit of a background in reptile breeding.

537
00:31:01,240 --> 00:31:04,240
What prompted you to go, okay, I like coffee.

538
00:31:04,240 --> 00:31:05,840
I like lizards.

539
00:31:05,840 --> 00:31:10,640
Let's mesh it together and see, well, that we're, how did that, that partnership almost

540
00:31:10,640 --> 00:31:11,640
happen?

541
00:31:11,640 --> 00:31:15,680
So like I mentioned, McKendrick and I had a weekly kind of standing meeting where we

542
00:31:15,680 --> 00:31:21,520
talked about ideas that we were coming up with on, on entrepreneurial endeavors that

543
00:31:21,520 --> 00:31:23,040
we wanted to pursue.

544
00:31:23,040 --> 00:31:28,680
And so I was actively looking for those types of opportunities.

545
00:31:28,680 --> 00:31:31,640
I had always been in the coffee.

546
00:31:31,640 --> 00:31:35,760
I was the one in the break room with the French press that was making the coffee in the, in

547
00:31:35,760 --> 00:31:38,880
the break room, being the all weird and stuff.

548
00:31:38,880 --> 00:31:44,000
But the real catalyst kind of came when I went to a grocery store one day.

549
00:31:44,000 --> 00:31:48,840
I know I used to get my, my coffee from a grocery store, but I went to a grocery store

550
00:31:48,840 --> 00:31:54,540
one day and started looking around and I was like, huh, do I want a Colombian coffee or

551
00:31:54,540 --> 00:32:02,640
do I want Brazilian coffee or do I want a, I don't know, Peru or all these different

552
00:32:02,640 --> 00:32:04,000
countries?

553
00:32:04,000 --> 00:32:07,800
And I was like, huh, I've got Brazilian rainbow boas.

554
00:32:07,800 --> 00:32:09,840
I've got red tail boas.

555
00:32:09,840 --> 00:32:11,560
I've got all these different animals.

556
00:32:11,560 --> 00:32:12,560
That's interesting.

557
00:32:12,560 --> 00:32:13,560
They come from the same place.

558
00:32:13,560 --> 00:32:15,640
All right, let's, let's look into it.

559
00:32:15,640 --> 00:32:16,640
And that's a kicker, right?

560
00:32:16,640 --> 00:32:19,000
I didn't just go blindly like, oh yeah, that would, that makes sense.

561
00:32:19,000 --> 00:32:20,000
Let's do it.

562
00:32:20,000 --> 00:32:21,000
Let's go reptile coffee.

563
00:32:21,000 --> 00:32:22,000
Woohoo.

564
00:32:22,000 --> 00:32:24,200
I was like, okay, does it, does it make sense?

565
00:32:24,200 --> 00:32:25,200
Right?

566
00:32:25,200 --> 00:32:27,080
Does it, does it match on the surface?

567
00:32:27,080 --> 00:32:28,080
It did.

568
00:32:28,080 --> 00:32:29,320
It looks like it matches.

569
00:32:29,320 --> 00:32:31,600
And so we started researching some articles.

570
00:32:31,600 --> 00:32:37,720
And so we found articles from reputable universities that showed that reptile and amphibian biologists

571
00:32:37,720 --> 00:32:43,320
biodiversity increases when you manage specialty coffee plantations for that specialty coffee.

572
00:32:43,320 --> 00:32:44,320
Right?

573
00:32:44,320 --> 00:32:50,280
So if you're, if you're managing the agricultural lands in a way that it produces specialty

574
00:32:50,280 --> 00:32:55,920
coffee, which is what we roast at Colette Caffeine, then you see an increase in reptile

575
00:32:55,920 --> 00:32:58,080
and amphibian biodiversity.

576
00:32:58,080 --> 00:33:00,360
And so that was kind of the kicker.

577
00:33:00,360 --> 00:33:03,280
It was like, oh, okay, that makes sense.

578
00:33:03,280 --> 00:33:04,280
There's your tide.

579
00:33:04,280 --> 00:33:05,280
There's your marketing.

580
00:33:05,280 --> 00:33:09,040
There's your, you know, your integration into that community.

581
00:33:09,040 --> 00:33:12,440
And then we started the networking and then we started to try and build the community

582
00:33:12,440 --> 00:33:17,440
around the brand that pushed it, I guess, to the next level that made it for me.

583
00:33:17,440 --> 00:33:18,960
Because the idea was great.

584
00:33:18,960 --> 00:33:19,960
The idea makes sense.

585
00:33:19,960 --> 00:33:26,920
But is there enough of a market for reptile coffee to have support to full-time jobs?

586
00:33:26,920 --> 00:33:27,920
Right.

587
00:33:27,920 --> 00:33:30,560
And so that's, that's where we kind of kicked it off from there.

588
00:33:30,560 --> 00:33:31,560
Gotcha.

589
00:33:31,560 --> 00:33:32,560
Yeah.

590
00:33:32,560 --> 00:33:37,640
So my fiance's sister and brother-in-law got me a French press for Christmas about

591
00:33:37,640 --> 00:33:39,080
two years ago.

592
00:33:39,080 --> 00:33:43,280
So I've also been the weird guy in my break room making coffee and everybody's like, why

593
00:33:43,280 --> 00:33:45,160
do you go through all the hassle?

594
00:33:45,160 --> 00:33:46,160
I don't know.

595
00:33:46,160 --> 00:33:47,160
It's better.

596
00:33:47,160 --> 00:33:48,160
It's better.

597
00:33:48,160 --> 00:33:51,200
It's like, I get to feel.

598
00:33:51,200 --> 00:33:57,240
Some of it's the, the, the repetitiveness, the habit, the, the tangibility.

599
00:33:57,240 --> 00:34:01,400
Like I know tangibility with coffee sounds weird, but like, okay, you're pouring the

600
00:34:01,400 --> 00:34:06,040
beans in and you're grinding the beans and you're pouring the water over it.

601
00:34:06,040 --> 00:34:07,900
There's a, there's an attachment.

602
00:34:07,900 --> 00:34:08,900
There's a habitual.

603
00:34:08,900 --> 00:34:09,900
Yeah.

604
00:34:09,900 --> 00:34:11,400
That's really enjoyable.

605
00:34:11,400 --> 00:34:12,400
Yeah.

606
00:34:12,400 --> 00:34:17,360
It's almost like, it's like a more, it feels very flip like that.

607
00:34:17,360 --> 00:34:19,940
Like it's more intimate.

608
00:34:19,940 --> 00:34:24,160
Like it's like, I, you know, usually people, you just throw the pot in, press the button,

609
00:34:24,160 --> 00:34:25,640
you make coffee and that's it.

610
00:34:25,640 --> 00:34:29,920
But it's like one of those few times of the day I get to kind of slow down, be in the

611
00:34:29,920 --> 00:34:34,880
moment and really just focus on one thing at that time.

612
00:34:34,880 --> 00:34:40,560
That's one of the things that I, I actually have in my, my, uh, goal journal for, for

613
00:34:40,560 --> 00:34:41,560
2024.

614
00:34:41,560 --> 00:34:45,960
So I have like a list of 11 goals that I, it's in the first page of my notebook.

615
00:34:45,960 --> 00:34:49,240
So I have to look at it every time I open my notebook to look at those, those goals.

616
00:34:49,240 --> 00:34:53,760
And one of them is slow down and appreciate those, those smaller moments, right?

617
00:34:53,760 --> 00:34:55,960
Be present in what you're doing.

618
00:34:55,960 --> 00:35:00,800
Because again, as someone that's got their hands in so many different things, I bounce

619
00:35:00,800 --> 00:35:02,000
from task to task so fast.

620
00:35:02,000 --> 00:35:05,640
And I'm often thinking of one thing while I'm doing another, it almost to the point

621
00:35:05,640 --> 00:35:08,600
where it, it hurts the tasks that I'm doing.

622
00:35:08,600 --> 00:35:10,760
It doesn't multitasking.

623
00:35:10,760 --> 00:35:15,960
I consider myself a decent multi multitasker, but it's never as good as focusing on one

624
00:35:15,960 --> 00:35:16,960
thing.

625
00:35:16,960 --> 00:35:17,960
Right.

626
00:35:17,960 --> 00:35:20,000
And so I'm trying to be more intentional about slowing down.

627
00:35:20,000 --> 00:35:25,400
And so like, I started writing my notes in a digital notebook, but I actually, I actually

628
00:35:25,400 --> 00:35:26,640
went the complete opposite.

629
00:35:26,640 --> 00:35:28,880
So now I have like a fountain pen, right?

630
00:35:28,880 --> 00:35:33,880
That I, cause it, I can, I can touch it and I can feel it and I can slow down and it's

631
00:35:33,880 --> 00:35:35,680
more tangible to me.

632
00:35:35,680 --> 00:35:39,640
And to me, that makes me feel and think and be more present in that moment.

633
00:35:39,640 --> 00:35:43,880
I think that kind of ties into what we were saying earlier about that, knowing yourself

634
00:35:43,880 --> 00:35:51,240
as, you know, an analytical or a, a dreamer or expressive, whatever that is being able

635
00:35:51,240 --> 00:35:58,560
to really sit in that moment and have a conversation and understand what's going on is super valuable

636
00:35:58,560 --> 00:36:03,440
with a business partner, with your, with your spouse, just in all these different areas.

637
00:36:03,440 --> 00:36:08,960
And like I said, working as many hours as I do, I really want to be intentional about

638
00:36:08,960 --> 00:36:10,800
the time that I spend not working.

639
00:36:10,800 --> 00:36:11,800
Right.

640
00:36:11,800 --> 00:36:15,840
So like you're talking about with, with my relationships with my wife and my son, when

641
00:36:15,840 --> 00:36:22,160
I'm having family time, I want to be very intentional to be having family time and not

642
00:36:22,160 --> 00:36:27,200
planning my next Instagram post or, you know, thinking about the YouTube video that I need

643
00:36:27,200 --> 00:36:30,120
to make this week or all the orders that I have to fulfill tomorrow.

644
00:36:30,120 --> 00:36:35,720
I want to be present in the moment and appreciate what's actually happening.

645
00:36:35,720 --> 00:36:36,720
Yeah.

646
00:36:36,720 --> 00:36:40,240
Cause that's what I've noticed with a lot of people too, is that when they go home, they

647
00:36:40,240 --> 00:36:44,320
think about work when they're at work, they think about home and it's, they're, they're

648
00:36:44,320 --> 00:36:47,360
never aligned and they never feel like they're doing enough.

649
00:36:47,360 --> 00:36:48,360
Right.

650
00:36:48,360 --> 00:36:53,760
So what methods have you been kind of trying to use to stay more present in that moment?

651
00:36:53,760 --> 00:36:54,760
It's a challenge.

652
00:36:54,760 --> 00:36:55,760
It really is.

653
00:36:55,760 --> 00:37:00,240
So I, I think it's a common tactic that a lot of people use.

654
00:37:00,240 --> 00:37:01,880
I've read it in a couple of books.

655
00:37:01,880 --> 00:37:04,560
I'm a big book person, paper book.

656
00:37:04,560 --> 00:37:06,680
I try, I've tried digital books.

657
00:37:06,680 --> 00:37:10,360
I've tried, but I like just a good physical book.

658
00:37:10,360 --> 00:37:15,600
And so I've read in several of those books that I start out with a mission statement

659
00:37:15,600 --> 00:37:18,280
for the day and three goals.

660
00:37:18,280 --> 00:37:22,800
And that's the maximum that I allow myself to do in any one sitting.

661
00:37:22,800 --> 00:37:28,520
And I do that for a reason, because if I get three things done that were top level of my

662
00:37:28,520 --> 00:37:33,920
to-do list today, then I can go home and my mind can turn off work.

663
00:37:33,920 --> 00:37:34,920
Right.

664
00:37:34,920 --> 00:37:41,200
So of course my task list, like we use, we use digital software to record all our tasks.

665
00:37:41,200 --> 00:37:46,480
And my task list is a lot more than three tasks, but those three high level tasks are

666
00:37:46,480 --> 00:37:51,920
the things that I, if I get those things done and I go home, my brain is not allowed.

667
00:37:51,920 --> 00:37:53,800
Like it's a, it's now like a habit.

668
00:37:53,800 --> 00:37:54,800
Right.

669
00:37:54,800 --> 00:37:57,880
So my brain is not allowed to think about anything else other than those three tasks

670
00:37:57,880 --> 00:37:58,920
in that day.

671
00:37:58,920 --> 00:38:00,360
And once they're done, they're done.

672
00:38:00,360 --> 00:38:01,360
So I do that.

673
00:38:01,360 --> 00:38:06,640
I do three things every day that need to get done and then three wins from the previous

674
00:38:06,640 --> 00:38:08,600
day to keep myself motivated.

675
00:38:08,600 --> 00:38:13,000
So three, three goals, three things that went well the previous day.

676
00:38:13,000 --> 00:38:17,760
And then I also do a one-liner at the bottom of what's motivating me today.

677
00:38:17,760 --> 00:38:22,800
And usually it's something around some, a current event in my own life, like, oh, my

678
00:38:22,800 --> 00:38:24,380
brother just had a baby.

679
00:38:24,380 --> 00:38:29,080
And so thinking about the next generation and how I'm going to be perceived to that

680
00:38:29,080 --> 00:38:33,240
child in 15, 20 years motivates me today.

681
00:38:33,240 --> 00:38:34,240
Right.

682
00:38:34,240 --> 00:38:35,240
Something like that.

683
00:38:35,240 --> 00:38:40,440
Like I want to be a better person to, to, to be someone that my niece looks up to in

684
00:38:40,440 --> 00:38:41,440
20 years.

685
00:38:41,440 --> 00:38:42,440
Right.

686
00:38:42,440 --> 00:38:43,440
So those kinds of things.

687
00:38:43,440 --> 00:38:46,560
And so that's how I kind of ground myself.

688
00:38:46,560 --> 00:38:52,920
And I'm able to think in the present is that I think of only those three things, those

689
00:38:52,920 --> 00:38:59,040
three goals and those three motivations every day and everything else for my work is out

690
00:38:59,040 --> 00:39:00,200
outside of that.

691
00:39:00,200 --> 00:39:04,320
And so I have the big problem again, like you were saying of going home and not being

692
00:39:04,320 --> 00:39:06,840
able to turn it off.

693
00:39:06,840 --> 00:39:10,620
Another big thing for me is I live about 30 minutes from my office.

694
00:39:10,620 --> 00:39:15,920
And so I am not allowed to listen to business podcasts on my way home from work.

695
00:39:15,920 --> 00:39:22,240
And so anything that's business related, I, I, I listened to an audio book, like a novel

696
00:39:22,240 --> 00:39:27,880
or something and try to transition from that business day to day mindset into something

697
00:39:27,880 --> 00:39:31,320
that's more story and more life and things like that.

698
00:39:31,320 --> 00:39:33,760
So that's, that's kind of my strategy.

699
00:39:33,760 --> 00:39:34,760
Yeah.

700
00:39:34,760 --> 00:39:40,360
So it sounds like giving yourself permission that after these few things are done, I'm

701
00:39:40,360 --> 00:39:41,360
good for the day.

702
00:39:41,360 --> 00:39:46,960
It kind of sounds like you also have like your criteria for deciding what those tasks

703
00:39:46,960 --> 00:39:52,360
are, but as long as I can get these things done or at least give it a solid shot, it

704
00:39:52,360 --> 00:39:58,560
sounds like then at the end of the day, I can turn it off, go home and also kind of

705
00:39:58,560 --> 00:40:00,120
setting those rules for yourself.

706
00:40:00,120 --> 00:40:06,080
Like you're saying, like no business podcast, no, no self-improvement stuff while I'm driving

707
00:40:06,080 --> 00:40:11,540
home, let's keep it more light and fun and transition into that.

708
00:40:11,540 --> 00:40:14,400
Now I'm home and not businessman train anymore.

709
00:40:14,400 --> 00:40:15,640
Right, right.

710
00:40:15,640 --> 00:40:16,640
Yeah.

711
00:40:16,640 --> 00:40:20,440
And, and also, so it also helps my son.

712
00:40:20,440 --> 00:40:23,280
He's so he's my wife works from home.

713
00:40:23,280 --> 00:40:24,280
She's a software developer.

714
00:40:24,280 --> 00:40:25,320
So she works from home.

715
00:40:25,320 --> 00:40:30,800
So she's with my son from when he gets home from school until I get home from work.

716
00:40:30,800 --> 00:40:34,120
And so I immediately transition, walk into the door or I immediately transitioned to

717
00:40:34,120 --> 00:40:36,800
primary caregiver because my wife wants a break.

718
00:40:36,800 --> 00:40:37,800
Right.

719
00:40:37,800 --> 00:40:40,320
So to her credit, she needs one.

720
00:40:40,320 --> 00:40:41,320
She's awesome.

721
00:40:41,320 --> 00:40:46,320
But she, you know, so she starts cooking dinner and I take over as like primary parent for

722
00:40:46,320 --> 00:40:47,600
the afternoon.

723
00:40:47,600 --> 00:40:54,120
And so it's good for me to kind of have that, that break in, in mental like transition on

724
00:40:54,120 --> 00:40:58,640
the way home and sitting in the driveway and preparing myself to go in the door to, to

725
00:40:58,640 --> 00:40:59,960
take over like immediately.

726
00:40:59,960 --> 00:41:03,720
The second I walk in the door, I have, I'm, I'm onto job number two.

727
00:41:03,720 --> 00:41:04,720
Right.

728
00:41:04,720 --> 00:41:09,600
And so, so that's, that's kind of how I think about it is the second I get in the door,

729
00:41:09,600 --> 00:41:11,640
my, my, my next job starts.

730
00:41:11,640 --> 00:41:13,480
And not that I think of my family as a job.

731
00:41:13,480 --> 00:41:14,480
Okay.

732
00:41:14,480 --> 00:41:19,160
I don't have a son very much, but you know, it's, it's mentally shifting from business

733
00:41:19,160 --> 00:41:20,960
trade to parent trade.

734
00:41:20,960 --> 00:41:21,960
Yeah.

735
00:41:21,960 --> 00:41:25,480
And, and it's like what I was about to say is that it sounds like shifting that role

736
00:41:25,480 --> 00:41:31,960
that it's not my family isn't another job, but sometimes just to make that shift until

737
00:41:31,960 --> 00:41:36,520
it is a more natural, having that mentality around it does work.

738
00:41:36,520 --> 00:41:42,240
Like even like, okay, this hat off this one on, okay.

739
00:41:42,240 --> 00:41:47,360
Now I can be the type of person that I need to be for my son, for my spouse, for whatever

740
00:41:47,360 --> 00:41:49,200
situation I'm walking into.

741
00:41:49,200 --> 00:41:50,200
Right.

742
00:41:50,200 --> 00:41:51,200
Yeah.

743
00:41:51,200 --> 00:41:52,200
Okay.

744
00:41:52,200 --> 00:41:55,160
So, I mean, just throughout this conversation, it sounds like there's some pretty significant

745
00:41:55,160 --> 00:42:01,120
nuggets here, household communication with your partner, whether that's spouse, business

746
00:42:01,120 --> 00:42:05,680
partner, whatever, having clear agreements on these are your roles.

747
00:42:05,680 --> 00:42:07,140
These are my roles.

748
00:42:07,140 --> 00:42:09,320
This is how we can support each other.

749
00:42:09,320 --> 00:42:15,920
And it sounds like just being consistently honest and upfront with each other is important

750
00:42:15,920 --> 00:42:16,920
there.

751
00:42:16,920 --> 00:42:22,240
Not really like sugarcoating things or trying to say what you think they want to hear, but

752
00:42:22,240 --> 00:42:24,000
rather this is what I'm feeling.

753
00:42:24,000 --> 00:42:25,800
This is the situation.

754
00:42:25,800 --> 00:42:28,600
What do we do about this?

755
00:42:28,600 --> 00:42:34,600
Another one is going to be knowing yourself, whether you're that more analytical type,

756
00:42:34,600 --> 00:42:41,840
you're a dreamer, you're more down in the weeds and being honest with yourself on that.

757
00:42:41,840 --> 00:42:47,800
And what I think you're trying to get out there is saying, don't try to be something

758
00:42:47,800 --> 00:42:50,320
you're not.

759
00:42:50,320 --> 00:42:57,440
I think that I've been successful so far in my entrepreneurial journey is admitting where

760
00:42:57,440 --> 00:42:59,140
I'm not good.

761
00:42:59,140 --> 00:43:04,200
And I think that's really hard for a lot of people, especially a lot of like solo openers,

762
00:43:04,200 --> 00:43:06,640
like people that are trying to do everything by themselves.

763
00:43:06,640 --> 00:43:11,560
I surround myself by people that are so much smarter than I am.

764
00:43:11,560 --> 00:43:17,360
And I do that on purpose because I fully appreciate the fact that I should, I feel like most of

765
00:43:17,360 --> 00:43:22,880
the time am the least educated or the least experienced or the least whatever person in

766
00:43:22,880 --> 00:43:23,880
the room.

767
00:43:23,880 --> 00:43:27,360
And that's great because that means that I have the right team.

768
00:43:27,360 --> 00:43:35,280
I know that I'm weak in social media and I know that I'm weak in like content, like visual

769
00:43:35,280 --> 00:43:37,220
graphics and things like that.

770
00:43:37,220 --> 00:43:43,120
And so I've surrounded myself with the best people that I know to help me with some of

771
00:43:43,120 --> 00:43:44,120
that stuff.

772
00:43:44,120 --> 00:43:48,480
And that's why I think it's really important to know yourself, know your strengths, know

773
00:43:48,480 --> 00:43:53,120
your weaknesses and be able to admit when you need help.

774
00:43:53,120 --> 00:43:59,200
Yeah, I was going to say being able to know when to ask another person for their input,

775
00:43:59,200 --> 00:44:01,360
their help, their expertise.

776
00:44:01,360 --> 00:44:05,320
Because again, another thing that I've noticed with entrepreneurs is that a lot of it does

777
00:44:05,320 --> 00:44:13,600
get tied up in pride because we're so invested in the product or service that we are creating.

778
00:44:13,600 --> 00:44:17,520
And when there's that idea that, you know, maybe it's not as good as I think it is, there

779
00:44:17,520 --> 00:44:23,880
might be that first tinge of no, it is everybody's wrong, et cetera, et cetera, et cetera.

780
00:44:23,880 --> 00:44:29,640
But that really does harbor the impact of that product or service could make in the

781
00:44:29,640 --> 00:44:34,160
future if you don't ask for help.

782
00:44:34,160 --> 00:44:38,360
And for us, it's really been about building that community of people around because as

783
00:44:38,360 --> 00:44:42,880
a new entrepreneur, as you come into that space, you're not going to have a lot of money

784
00:44:42,880 --> 00:44:48,200
to spend on social media budgets or hiring people to do certain things.

785
00:44:48,200 --> 00:44:54,360
So building that community and being able to ask questions of people that are experts

786
00:44:54,360 --> 00:44:57,240
in that field without having to shell out for a bunch of money.

787
00:44:57,240 --> 00:45:02,200
I still do the social media stuff and I still learn every day on how to do it.

788
00:45:02,200 --> 00:45:07,440
But I've surrounded myself with people that are a lot more experienced than I am.

789
00:45:07,440 --> 00:45:12,860
And I can send like someone, I'm not going to name names, but you know, some pretty significant

790
00:45:12,860 --> 00:45:17,960
people and I don't like name dropping if I can avoid it, but some pretty significant

791
00:45:17,960 --> 00:45:21,960
names in the reptile industry, social media space.

792
00:45:21,960 --> 00:45:25,080
And I can say, hey, what do you think about this post?

793
00:45:25,080 --> 00:45:26,080
Do you think it's effective?

794
00:45:26,080 --> 00:45:28,960
Do you think it's going to come across the way I want it to?

795
00:45:28,960 --> 00:45:33,960
What do you think about the visuals or the, you know, the copyright or anything like in

796
00:45:33,960 --> 00:45:34,960
this post?

797
00:45:34,960 --> 00:45:40,400
And I can get feedback because I've been purposeful in building that community of people and networking

798
00:45:40,400 --> 00:45:44,000
and having people around me that know more about it than I do.

799
00:45:44,000 --> 00:45:45,000
Yeah.

800
00:45:45,000 --> 00:45:50,560
So it sounds like, again, just even just asking for feedback, getting information about what

801
00:45:50,560 --> 00:45:53,520
you're posting and what you're putting out into the world.

802
00:45:53,520 --> 00:45:57,840
It's not even necessarily saying, Hey, can you spend 17 hours on this one project for

803
00:45:57,840 --> 00:45:58,840
me?

804
00:45:58,840 --> 00:46:01,520
It's just, Hey, watch this one minute video.

805
00:46:01,520 --> 00:46:02,520
Let me know.

806
00:46:02,520 --> 00:46:04,200
Like, this is what I'm going for.

807
00:46:04,200 --> 00:46:05,200
Does that hit it?

808
00:46:05,200 --> 00:46:07,200
Or am I totally off base here?

809
00:46:07,200 --> 00:46:08,200
Right.

810
00:46:08,200 --> 00:46:09,200
Yeah.

811
00:46:09,200 --> 00:46:10,200
Okay.

812
00:46:10,200 --> 00:46:13,480
And then just, just a couple more things.

813
00:46:13,480 --> 00:46:18,600
When it comes to the future of cold blooded caffeine, let's say five, 10 years down the

814
00:46:18,600 --> 00:46:27,760
road, looking back, what would need to happen for it to feel like it was a success by that

815
00:46:27,760 --> 00:46:28,760
time?

816
00:46:28,760 --> 00:46:29,760
Yeah.

817
00:46:29,760 --> 00:46:37,920
Again, it, to me, it all comes down to relationships and I want to be as invested and involved

818
00:46:37,920 --> 00:46:40,560
in that community as I can.

819
00:46:40,560 --> 00:46:47,800
We were very purposeful in how we approached starting this business and doing it in a way

820
00:46:47,800 --> 00:46:54,640
where we established that community and became as integrated into the greater reptile community

821
00:46:54,640 --> 00:46:56,080
as possible.

822
00:46:56,080 --> 00:47:00,960
Instead of just launching an online brand and doing everything in person, we did 24

823
00:47:00,960 --> 00:47:02,480
trade shows in 2022.

824
00:47:02,480 --> 00:47:04,280
So we hit the ground.

825
00:47:04,280 --> 00:47:11,560
We did a lot of foot traffic, introduced ourselves, put faces to the name, building those relationships.

826
00:47:11,560 --> 00:47:15,400
That to me is the thing that I want to be remembered.

827
00:47:15,400 --> 00:47:22,940
Like in five years, if we build relationships with as many people as we can, I don't particularly

828
00:47:22,940 --> 00:47:24,840
care about revenue or anything.

829
00:47:24,840 --> 00:47:26,800
The revenue will come if the relationships are there.

830
00:47:26,800 --> 00:47:31,120
I'm not worried about that right off the bat, but I'm talking about building relationships

831
00:47:31,120 --> 00:47:37,760
with people that are valuable, that people feel comfortable asking questions or getting

832
00:47:37,760 --> 00:47:44,520
advice like I talked about to that point earlier about being vulnerable and asking for help,

833
00:47:44,520 --> 00:47:47,840
whether it's about coffee, whether it's about business, whether it's about reptiles, whether

834
00:47:47,840 --> 00:47:49,640
it's about personal relationships.

835
00:47:49,640 --> 00:47:56,680
I'm pretty open about things like I've talked on my social media about my son and his adoption

836
00:47:56,680 --> 00:47:58,840
journey and things like that.

837
00:47:58,840 --> 00:48:02,960
If people need help with really anything, I want to be integrated into the community

838
00:48:02,960 --> 00:48:10,220
so that people can feel comfortable with coming and approaching and talking and asking questions.

839
00:48:10,220 --> 00:48:18,600
The other big thing that I want is to continue expanding the reach of the philanthropy that

840
00:48:18,600 --> 00:48:21,280
we are able to do as Cold-Blooded Caffeine.

841
00:48:21,280 --> 00:48:25,800
Right now that we donate to USR and we donate to the Rainforest Alliance, our two primary

842
00:48:25,800 --> 00:48:28,600
partners.

843
00:48:28,600 --> 00:48:34,960
I love those two partners very much, but I really want to expand specifically into more

844
00:48:34,960 --> 00:48:38,760
reptile and amphibian conservation initiatives going forward.

845
00:48:38,760 --> 00:48:44,840
The Rainforest Alliance is a great global organization that does amazing work with rainforest habitat

846
00:48:44,840 --> 00:48:49,760
preservation, most of that being within coffee producing countries, which fits well with

847
00:48:49,760 --> 00:48:50,760
us.

848
00:48:50,760 --> 00:48:55,420
But as we grow the brand and as we begin to bring in more revenue, which we can then transition

849
00:48:55,420 --> 00:49:01,920
into more donations to organizations, I really want to work with reptile specific conservation

850
00:49:01,920 --> 00:49:04,040
groups.

851
00:49:04,040 --> 00:49:10,020
We already have started some of those conversations, but that's really the key for me is to transition

852
00:49:10,020 --> 00:49:16,760
from more of those global nonprofits into more of the reptile and amphibian specific

853
00:49:16,760 --> 00:49:17,760
ones.

854
00:49:17,760 --> 00:49:22,100
USR concluded in that USR will never go away as a partner with Cold-Blooded Caffeine as

855
00:49:22,100 --> 00:49:26,840
long as they'll continue to have us as a partner.

856
00:49:26,840 --> 00:49:31,240
They do great work and there's no one quite like what USR does for the reptile space.

857
00:49:31,240 --> 00:49:35,800
But I'm talking specifically more of the Rainforest Alliance side, bringing in organizations like

858
00:49:35,800 --> 00:49:43,240
Turtle Survival Alliance, the Turtle Conservatory, all those other organizations that are really,

859
00:49:43,240 --> 00:49:47,520
really important and integrated into the reptile and amphibian conservation world.

860
00:49:47,520 --> 00:49:52,120
We want to bring those also and be able to provide donations to those organizations as

861
00:49:52,120 --> 00:49:53,120
well.

862
00:49:53,120 --> 00:49:54,120
Yeah.

863
00:49:54,120 --> 00:49:58,920
So a lot of it really is tied up in community and conservation.

864
00:49:58,920 --> 00:50:03,720
And it sounds like that from what I'm hearing there is a lot about your brand.

865
00:50:03,720 --> 00:50:08,280
Now, not necessarily like you're saying, not revenue, not hit a million dollars a month

866
00:50:08,280 --> 00:50:10,400
and blah, blah, blah.

867
00:50:10,400 --> 00:50:11,400
It'll come.

868
00:50:11,400 --> 00:50:13,640
All that stuff will take care of itself.

869
00:50:13,640 --> 00:50:14,640
Yeah.

870
00:50:14,640 --> 00:50:19,480
It's about being a part of that community where people will come to you for questions,

871
00:50:19,480 --> 00:50:21,040
will come to you for support.

872
00:50:21,040 --> 00:50:27,840
They'll support you and also really sticking to that mission of Cold-Blooded Caffeine of

873
00:50:27,840 --> 00:50:35,960
great coffee and supporting the areas and I guess locales of which it comes from.

874
00:50:35,960 --> 00:50:39,240
Because that's where a lot of the reptiles that we keep come from.

875
00:50:39,240 --> 00:50:42,900
I have mine all around me as well in my little space here.

876
00:50:42,900 --> 00:50:48,240
So it sounds like just really sticking true to the core of what Cold-Blooded Caffeine

877
00:50:48,240 --> 00:50:49,240
is.

878
00:50:49,240 --> 00:50:54,840
And I think that is probably the thing that I would like to leave your audience with the

879
00:50:54,840 --> 00:51:04,160
most is to ground yourself by making your organization, your business larger than yourself.

880
00:51:04,160 --> 00:51:13,240
Because if it was just me and it was just about making good coffee, then I think the

881
00:51:13,240 --> 00:51:18,960
focus of the business would be focused too much on myself and I would lose perspective

882
00:51:18,960 --> 00:51:20,300
in a lot of different things.

883
00:51:20,300 --> 00:51:25,640
And so by having something that I'm passionate about in wildlife conservation and being able

884
00:51:25,640 --> 00:51:31,080
to give back to that, it gives me a greater purpose for why I want the business to be

885
00:51:31,080 --> 00:51:34,080
successful that's greater than myself.

886
00:51:34,080 --> 00:51:38,160
And I think that's really important for any kind of business to really find that third

887
00:51:38,160 --> 00:51:39,160
contributor.

888
00:51:39,160 --> 00:51:42,480
So yes, I want my business to be successful for me.

889
00:51:42,480 --> 00:51:47,360
I want my business to be successful for my employees, but I also want my business to

890
00:51:47,360 --> 00:51:52,400
be successful for the conservation groups that we support so that they have that income

891
00:51:52,400 --> 00:51:54,640
stream.

892
00:51:54,640 --> 00:51:59,920
And it helps me remember why I get up in the morning or why I do what I do because I can

893
00:51:59,920 --> 00:52:03,080
continue that mission that's greater than myself.

894
00:52:03,080 --> 00:52:07,800
Yeah, and values is something that we do talk about on the podcast.

895
00:52:07,800 --> 00:52:15,920
And it sounds like when it comes to your business, have it share values, like for you, it's community

896
00:52:15,920 --> 00:52:20,840
conservation, good coffee and being able to share that with other people.

897
00:52:20,840 --> 00:52:27,960
But it's not so tied up in who you are or you individually as a person that it gets,

898
00:52:27,960 --> 00:52:30,000
I guess, watered down.

899
00:52:30,000 --> 00:52:35,840
It can be amplified because these values are bigger than yourself, but so true to you are

900
00:52:35,840 --> 00:52:37,400
as a person.

901
00:52:37,400 --> 00:52:38,400
Exactly.

902
00:52:38,400 --> 00:52:42,720
We recently did a podcast and we talked a little bit about this as well about being

903
00:52:42,720 --> 00:52:50,000
authentic and being you in that putting your customer first, your customer would see if

904
00:52:50,000 --> 00:52:51,000
you are being inauthentic.

905
00:52:51,000 --> 00:52:52,000
Right.

906
00:52:52,000 --> 00:52:56,400
So if you look at the lens through your customer's eyes, it's pretty easy to tell businesses

907
00:52:56,400 --> 00:52:58,800
that just are talking the talk.

908
00:52:58,800 --> 00:53:06,320
But to actually put your heart into something and to invest in it, it makes a big difference.

909
00:53:06,320 --> 00:53:10,240
I'm passionate about really two things in this world, and it's coffee and it's reptiles

910
00:53:10,240 --> 00:53:11,500
and amphibians.

911
00:53:11,500 --> 00:53:17,560
And I hope that people that watch our videos or that come across us in person can tell

912
00:53:17,560 --> 00:53:18,560
that.

913
00:53:18,560 --> 00:53:19,560
I love talking about coffee.

914
00:53:19,560 --> 00:53:21,600
I love talking about reptiles and amphibians.

915
00:53:21,600 --> 00:53:27,760
And my third, and what I'm really starting to learn is I love talking about business.

916
00:53:27,760 --> 00:53:32,520
And so I'm glad you invited me on the podcast, Ranger, because this is kind of coming full

917
00:53:32,520 --> 00:53:39,160
circle to me is that inspiring people to pursue their passions, whether that's reptiles, amphibians,

918
00:53:39,160 --> 00:53:44,440
business, whatever it is, is becoming kind of that third catalyst for me.

919
00:53:44,440 --> 00:53:50,400
But yeah, it's really putting something else ahead of just making a buck.

920
00:53:50,400 --> 00:53:52,000
You can make a buck a lot of different ways.

921
00:53:52,000 --> 00:53:55,880
If you're going to start a business, you're going to need that drive that's going to push

922
00:53:55,880 --> 00:54:00,160
you forward on those dark days when you don't want to get up in the morning or those late

923
00:54:00,160 --> 00:54:03,760
nights when you're in the office roasting coffee by yourself.

924
00:54:03,760 --> 00:54:05,560
You're going to need those motivations.

925
00:54:05,560 --> 00:54:11,680
And definitely the passion for wildlife conservation that cold-blooded caffeine is built around

926
00:54:11,680 --> 00:54:13,840
is definitely that driving force for us.

927
00:54:13,840 --> 00:54:14,840
Yeah, Trey.

928
00:54:14,840 --> 00:54:18,840
No, I mean, that it sounds like it really came true on this one.

929
00:54:18,840 --> 00:54:23,260
Like what your intention was for today was to share some nuggets of your own experience

930
00:54:23,260 --> 00:54:28,280
with people that may be either in the middle of starting a business or thinking about starting

931
00:54:28,280 --> 00:54:32,280
one or just really being able to walk away with something that will help them on their

932
00:54:32,280 --> 00:54:35,400
own entrepreneurial journey.

933
00:54:35,400 --> 00:54:43,080
And I think with that, it's a lot about sharing your passion and really walking in your purpose.

934
00:54:43,080 --> 00:54:46,880
And I know that you mentioned earlier that you have a special little gift for the people

935
00:54:46,880 --> 00:54:47,880
that are listening.

936
00:54:47,880 --> 00:54:50,200
So did you want to talk a little bit about that?

937
00:54:50,200 --> 00:54:55,640
Yeah, so just kind of a way for us to give back to you, Ranger, and your audience.

938
00:54:55,640 --> 00:54:57,760
We did include that.

939
00:54:57,760 --> 00:55:01,640
So I'll send you the link if you want to include it in the show notes or anything.

940
00:55:01,640 --> 00:55:06,200
But there is now a page on the Cold-Blooded Caffeine website.

941
00:55:06,200 --> 00:55:09,720
It is within range podcast.

942
00:55:09,720 --> 00:55:10,720
I think it's what?

943
00:55:10,720 --> 00:55:17,080
Cold-Blooded Caffeine backslash pages backslash within range where you can go give us your

944
00:55:17,080 --> 00:55:21,280
name and your email and we'll send you a discount code for a free sample pack of Cold-Blooded

945
00:55:21,280 --> 00:55:23,960
Caffeine's top selling coffees.

946
00:55:23,960 --> 00:55:29,540
So there you can either get them in drip bags, so two ounce drip bags or two pods of each

947
00:55:29,540 --> 00:55:35,000
of our top flavored coffee or not flavored coffees, but top roasts.

948
00:55:35,000 --> 00:55:38,440
So that's available just exclusively to your podcast.

949
00:55:38,440 --> 00:55:39,440
It's live now.

950
00:55:39,440 --> 00:55:43,280
So whenever you listen to this podcast, if you want it, it's there for you.

951
00:55:43,280 --> 00:55:48,520
I will say if you add it onto an existing order, we'll cover the shipping.

952
00:55:48,520 --> 00:55:54,680
If you just order the samples, there is a small shipping fee in that so that we can

953
00:55:54,680 --> 00:55:57,440
not lose too much money on that.

954
00:55:57,440 --> 00:55:59,600
But yeah, so that's for you guys.

955
00:55:59,600 --> 00:56:00,600
It's live now.

956
00:56:00,600 --> 00:56:03,520
So hope you enjoy Cold-Blooded Caffeine coffee.

957
00:56:03,520 --> 00:56:09,280
5% of every bag sold goes back to wildlife conservation efforts in coffee producing countries.

958
00:56:09,280 --> 00:56:10,280
So yeah, Trey.

959
00:56:10,280 --> 00:56:12,200
Well, I just want to thank you for that.

960
00:56:12,200 --> 00:56:15,480
I think that's super generous and I'm sure they'll be appreciated by a lot of people.

961
00:56:15,480 --> 00:56:21,240
And I really think the great thing about Cold-Blooded Caffeine is it really hits that center of

962
00:56:21,240 --> 00:56:27,400
philanthropic capitalism that I just think is the move and what a lot of people are moving

963
00:56:27,400 --> 00:56:31,800
towards because it really says, hey, we are trying to make a profit here.

964
00:56:31,800 --> 00:56:33,400
Like we're a business.

965
00:56:33,400 --> 00:56:35,200
That's the point.

966
00:56:35,200 --> 00:56:38,000
But we can also support the industry.

967
00:56:38,000 --> 00:56:45,760
We can help other causes that we care about and even with the aspects of the business

968
00:56:45,760 --> 00:56:51,380
that may not be great, like what you mentioned earlier with the environment, we can support

969
00:56:51,380 --> 00:56:58,040
the agricultural methods that support biodiversity.

970
00:56:58,040 --> 00:57:01,240
We can do all these things and then some.

971
00:57:01,240 --> 00:57:05,480
So I just want to thank you for the work that you're doing there and for really being an

972
00:57:05,480 --> 00:57:10,800
advocate for something that you're truly passionate about, because who else would do it, obviously,

973
00:57:10,800 --> 00:57:12,680
if it wasn't for you and McKendrick.

974
00:57:12,680 --> 00:57:17,840
So we wouldn't be anywhere without the support that we have for within the reptile community

975
00:57:17,840 --> 00:57:19,640
and within the wildlife conservation community.

976
00:57:19,640 --> 00:57:22,960
So we feel like it's our honor to give back.

977
00:57:22,960 --> 00:57:27,360
I love that's my favorite thing to do every month is when I get to do the donations for

978
00:57:27,360 --> 00:57:29,200
US ARC and for Rainforest Alliance.

979
00:57:29,200 --> 00:57:31,600
So please make me spend more money.

980
00:57:31,600 --> 00:57:34,320
I enjoy it.

981
00:57:34,320 --> 00:57:37,600
I love making making those those donations every month.

982
00:57:37,600 --> 00:57:40,440
So please, it's all about you guys.

983
00:57:40,440 --> 00:57:42,360
It's all about the conservation.

984
00:57:42,360 --> 00:57:48,080
So when we succeed, we are able to give more back to those organizations.

985
00:57:48,080 --> 00:57:49,320
Thanks again, Trey.

986
00:57:49,320 --> 00:57:53,040
And until next time, everybody again, everything will be down in the show notes.

987
00:57:53,040 --> 00:57:59,160
The link for cold-blooded caffeine's gracious offer also put information in the show notes

988
00:57:59,160 --> 00:58:04,480
about US ARC, the Rainforest Alliance and every other organization and resource that Trey

989
00:58:04,480 --> 00:58:05,480
mentioned.

990
00:58:05,480 --> 00:58:08,480
And other than that, we'll see you guys next week.

991
00:58:08,480 --> 00:58:29,480
Bye.