1 00:00:00,000 --> 00:00:10,840 Canines are our passion. 2 00:00:10,840 --> 00:00:13,160 They are our addiction. 3 00:00:13,160 --> 00:00:19,200 They are our way of life right down to the very core and without them we would be lost. 4 00:00:19,200 --> 00:00:22,840 The canines of this world really are something to behold. 5 00:00:22,840 --> 00:00:28,680 They assist us at work, they accompany us at home, and they perform for us in the field. 6 00:00:28,680 --> 00:00:32,200 No matter where we go, they are by our side. 7 00:00:32,200 --> 00:00:36,880 Canines really are a ride or die, and for that we are grateful. 8 00:00:36,880 --> 00:00:41,440 This podcast will showcase working canines of various breeds and disciplines as we search 9 00:00:41,440 --> 00:00:46,040 for those canines and their handlers who are always striving to be the best at what they 10 00:00:46,040 --> 00:00:47,560 do. 11 00:00:47,560 --> 00:00:49,760 Those who are always grinding. 12 00:00:49,760 --> 00:00:52,440 Those who are always pushing the limits. 13 00:00:52,440 --> 00:00:55,560 Those who are always dogging. 14 00:00:55,560 --> 00:00:59,680 Join us on our adventures as it is sure to be a wild ride. 15 00:00:59,680 --> 00:01:01,980 I'm your host, Bryce Matthews. 16 00:01:01,980 --> 00:01:04,880 And I'm your co-host, Stephen Basham. 17 00:01:04,880 --> 00:01:23,320 And this, this is Semper Doggen. 18 00:01:23,320 --> 00:01:28,600 The Semper Doggen podcast is proudly presented to you by Froggy Bottom Outdoors. 19 00:01:28,600 --> 00:01:33,600 Froggy Bottom Outdoors is the newest outdoor and hunting supply, habitat management, and 20 00:01:33,600 --> 00:01:36,280 livestock feed provider in the Midwest. 21 00:01:36,280 --> 00:01:40,960 With a wide variety of products, a unique business model, and a dedicated team of individuals 22 00:01:40,960 --> 00:01:45,360 who are eager to provide their customers with an unparalleled shopping experience, you will 23 00:01:45,360 --> 00:01:49,080 not have to search any further than Froggy Bottom Outdoors. 24 00:01:49,080 --> 00:01:54,640 With brands such as Garmin, Yoder Nylon, Banks Hunting Blinds, Razor Hunting Gear, Purina 25 00:01:54,640 --> 00:02:01,120 Mills, ComBok Feeds, Anuksha, Real World Products, and many more, Froggy Bottom Outdoors 26 00:02:01,120 --> 00:02:04,080 has you covered from the farm to the woods. 27 00:02:04,080 --> 00:02:09,760 Visit froggybottomoutdoors.com today and follow them on Facebook to see how they can help 28 00:02:09,760 --> 00:02:10,940 you. 29 00:02:10,940 --> 00:02:12,960 Not finding what you're looking for online? 30 00:02:12,960 --> 00:02:13,960 No problem. 31 00:02:13,960 --> 00:02:19,640 Feel free to give the store a call at 765-330-2098. 32 00:02:19,640 --> 00:02:24,120 The team at Froggy Bottom Outdoors is excited to get to know you and will be glad to answer 33 00:02:24,120 --> 00:02:27,720 any questions you may have. 34 00:02:27,720 --> 00:02:36,480 Guys, tonight is going to be a very, very fun and informative podcast. 35 00:02:36,480 --> 00:02:41,760 So we all know that if you're going to have hounds, if you're going to have dogs, if you're 36 00:02:41,760 --> 00:02:45,240 going to have any canine, they got to have some fuel. 37 00:02:45,240 --> 00:02:48,060 And the way that they get that fuel is eating some dog kibble. 38 00:02:48,060 --> 00:02:52,000 So we've got Brandon White from Next Level joining us tonight. 39 00:02:52,000 --> 00:02:57,560 Him and Basham are going to sit down with me and we are going to dive into what dog, 40 00:02:57,560 --> 00:03:00,700 just dog food in general, like what makes dog food? 41 00:03:00,700 --> 00:03:03,080 How is the, how is dog food made? 42 00:03:03,080 --> 00:03:04,560 What ingredients go into it? 43 00:03:04,560 --> 00:03:07,520 Why, and why are these ingredients chosen? 44 00:03:07,520 --> 00:03:12,640 We're going to dive deep into this and I want to say that if you guys haven't and you want 45 00:03:12,640 --> 00:03:18,720 to get another perspective on this, go check out Jason Duby's podcast on the W Podcast. 46 00:03:18,720 --> 00:03:22,480 You know, Jason is a good friend of mine and he's always said, a rising tide lifts all 47 00:03:22,480 --> 00:03:23,480 ships. 48 00:03:23,480 --> 00:03:27,240 So Brandon did a podcast with them a couple of weeks ago over on the W Podcast and I want 49 00:03:27,240 --> 00:03:30,800 you guys to go check it out after this one so that if there's something that we don't 50 00:03:30,800 --> 00:03:39,520 cover and they did, you get a well balanced information of dog food through your podcast 51 00:03:39,520 --> 00:03:40,520 platform. 52 00:03:40,520 --> 00:03:42,600 So Basham, thanks for joining us. 53 00:03:42,600 --> 00:03:43,600 Glad to have you. 54 00:03:43,600 --> 00:03:44,600 Yes sir. 55 00:03:44,600 --> 00:03:45,600 Oh yeah. 56 00:03:45,600 --> 00:03:46,600 From Gulf shores. 57 00:03:46,600 --> 00:03:47,600 Look out. 58 00:03:47,600 --> 00:03:51,240 I thought your room looked a little tropical or beachy, I should say. 59 00:03:51,240 --> 00:03:55,680 It's a little beachy and you know, I'm a little, I'm a little gloating right now. 60 00:03:55,680 --> 00:04:03,080 But we've had a good time, took the boy out on a dolphin cruise and went jet skiing and 61 00:04:03,080 --> 00:04:08,640 went down to the beach to get some seashells and just spending a little family time since 62 00:04:08,640 --> 00:04:12,680 you know I've been in Elizabethtown working for the last four or five months. 63 00:04:12,680 --> 00:04:15,080 So just came down here, spending a little bit of family time. 64 00:04:15,080 --> 00:04:16,080 Yeah, man. 65 00:04:16,080 --> 00:04:17,080 We're glad to have you. 66 00:04:17,080 --> 00:04:18,640 Brandon, thanks for taking time out of your schedule to join us, man. 67 00:04:18,640 --> 00:04:20,880 I know you are super busy. 68 00:04:20,880 --> 00:04:21,880 You bet. 69 00:04:21,880 --> 00:04:22,880 You bet. 70 00:04:22,880 --> 00:04:23,880 No, I'm looking forward to it. 71 00:04:23,880 --> 00:04:27,080 I'm in Indianapolis, just north of the circle. 72 00:04:27,080 --> 00:04:32,280 So I'm on my way to Kalamazoo, Michigan to attend the UKC premiere. 73 00:04:32,280 --> 00:04:37,120 We have the opportunity to sponsor a hound specialty, a new thing that they got on Thursday. 74 00:04:37,120 --> 00:04:40,240 So I'm going to get there tomorrow and then I'm going to go see some retail customers, 75 00:04:40,240 --> 00:04:44,200 family farm at home, Froggy Bob, some of those guys are going to go visit some of those folks 76 00:04:44,200 --> 00:04:46,000 this week while we're out and about. 77 00:04:46,000 --> 00:04:47,000 Yeah, man. 78 00:04:47,000 --> 00:04:48,000 Awesome. 79 00:04:48,000 --> 00:04:49,000 So you are, I mean, you're on the road a ton. 80 00:04:49,000 --> 00:04:53,360 Like I feel like every time I talk to you on the phone, we probably talk once a week, 81 00:04:53,360 --> 00:04:55,640 and I feel like you're always somewhere. 82 00:04:55,640 --> 00:04:57,040 You're always doing something. 83 00:04:57,040 --> 00:04:58,040 Yeah. 84 00:04:58,040 --> 00:05:01,120 Last week I was in Texas, Tennessee and Oklahoma. 85 00:05:01,120 --> 00:05:03,880 This week, Indianapolis, Michigan. 86 00:05:03,880 --> 00:05:05,600 Next week I'll be in Connecticut. 87 00:05:05,600 --> 00:05:06,600 Yeah. 88 00:05:06,600 --> 00:05:09,520 So it's about 285 nights a year I'm gone. 89 00:05:09,520 --> 00:05:12,520 So that's just what it takes, man, to drive a brand. 90 00:05:12,520 --> 00:05:14,160 So that's a lot. 91 00:05:14,160 --> 00:05:15,880 That is dedication. 92 00:05:15,880 --> 00:05:19,720 And we're going to get into this, but you've been with Next Level from the beginning. 93 00:05:19,720 --> 00:05:22,360 You're actually with Next Level before Next Level was a thing. 94 00:05:22,360 --> 00:05:23,360 Yeah. 95 00:05:23,360 --> 00:05:30,360 Yeah, we come from a previous life and another brand that Scott and Antoine owned and joined 96 00:05:30,360 --> 00:05:31,360 up. 97 00:05:31,360 --> 00:05:35,160 We've been with them about 10 years now, but after that company sold, had to take a two-year 98 00:05:35,160 --> 00:05:37,520 hiatus and had to go do something else. 99 00:05:37,520 --> 00:05:42,480 But I started back with Scott and Antoine in December of 21, right before they started 100 00:05:42,480 --> 00:05:45,040 breaking ground on the US Pet Food plant. 101 00:05:45,040 --> 00:05:46,520 US Pet Food is our company. 102 00:05:46,520 --> 00:05:48,840 Now we have two brands, Next Level and Stratis. 103 00:05:48,840 --> 00:05:51,920 But yeah, it was there day one, employee number three. 104 00:05:51,920 --> 00:05:52,920 That's awesome. 105 00:05:52,920 --> 00:05:54,760 Scott and Antoine were number one and two. 106 00:05:54,760 --> 00:05:55,760 Nice man. 107 00:05:55,760 --> 00:05:56,760 I love it. 108 00:05:56,760 --> 00:05:57,760 I love it. 109 00:05:57,760 --> 00:06:01,240 So Brandon, like we don't, Brassman, I don't need you to give us any credibility, but for 110 00:06:01,240 --> 00:06:03,840 the listeners, you are a houndsman. 111 00:06:03,840 --> 00:06:05,560 You're not just a dog food salesman. 112 00:06:05,560 --> 00:06:06,560 I'm a Cunninghound guy. 113 00:06:06,560 --> 00:06:07,560 Oh, look at that. 114 00:06:07,560 --> 00:06:08,560 He's got a tattoo of a dog twin. 115 00:06:08,560 --> 00:06:09,560 Look at that. 116 00:06:09,560 --> 00:06:11,840 Hey, I mean, does yours look like mine? 117 00:06:11,840 --> 00:06:12,840 I got one too. 118 00:06:12,840 --> 00:06:13,840 No, mine's old school. 119 00:06:13,840 --> 00:06:16,640 I was one of the first guys to have one, I think, many years ago. 120 00:06:16,640 --> 00:06:21,320 He did his in the, he did his in the kitchen with, you know, a little needle. 121 00:06:21,320 --> 00:06:22,320 The kids do it. 122 00:06:22,320 --> 00:06:23,320 Yeah. 123 00:06:23,320 --> 00:06:24,320 Oh man. 124 00:06:24,320 --> 00:06:25,320 Yeah. 125 00:06:25,320 --> 00:06:27,520 So you're, you're not just a dog food sales rep. 126 00:06:27,520 --> 00:06:31,800 You're not just somebody out there who can recite things and, you know, sell ice to an 127 00:06:31,800 --> 00:06:32,800 Eskimo. 128 00:06:32,800 --> 00:06:35,800 You are a houndsman first and you have a passion for these dogs. 129 00:06:35,800 --> 00:06:36,800 Yeah. 130 00:06:36,800 --> 00:06:37,800 You know, I grew up with Cunninghounds. 131 00:06:37,800 --> 00:06:41,600 My uncles, you know, they had blue ticks and I, my first Cunninghounds was a black and 132 00:06:41,600 --> 00:06:42,600 tans. 133 00:06:42,600 --> 00:06:46,520 A lot of folks don't know, but a guy by the name of Harold Bailey from down around Aurora, 134 00:06:46,520 --> 00:06:48,120 Missouri, Jinkum, Missouri. 135 00:06:48,120 --> 00:06:51,880 If you're a black and tan person, you may know that name, Harold Bailey. 136 00:06:51,880 --> 00:06:55,600 He was through marriage was a great uncle of mine and he gave me my first puppy and 137 00:06:55,600 --> 00:07:02,000 I was first, second grade and never had anything really that was big time. 138 00:07:02,000 --> 00:07:08,160 I couldn't really push and then graduate high school at the army, come home and, and, you 139 00:07:08,160 --> 00:07:10,640 know, I just want to get back into it. 140 00:07:10,640 --> 00:07:14,520 So I bought a, bought a blue tick Cunninghound pup and, and that was, that's being on my 141 00:07:14,520 --> 00:07:15,520 arm there. 142 00:07:15,520 --> 00:07:20,600 Ran him for a while, made him a dual grand night and had a great time with it. 143 00:07:20,600 --> 00:07:24,560 Bought another dual grand night female, raising puppies. 144 00:07:24,560 --> 00:07:27,400 Was a truck driver, believe it or not, for, for American Freightways. 145 00:07:27,400 --> 00:07:32,920 We sold out the FedEx freight and started doing some demos for another dog food company 146 00:07:32,920 --> 00:07:35,720 and I went, man, I want to go sell dog food for a living. 147 00:07:35,720 --> 00:07:36,720 This is fun. 148 00:07:36,720 --> 00:07:40,800 You get paid to go to hunts and the dog shows and to talk to people. 149 00:07:40,800 --> 00:07:46,800 And so an opportunity to come up FedEx had a buyout and I took a leap of faith and got 150 00:07:46,800 --> 00:07:49,040 a job selling dog food. 151 00:07:49,040 --> 00:07:54,080 And when I competition hunted some of your listeners might know I wanted to win and I 152 00:07:54,080 --> 00:07:55,080 knew the real book. 153 00:07:55,080 --> 00:07:59,400 I wasn't going to try to cheat nobody on purpose, but you better know the real book too. 154 00:07:59,400 --> 00:08:05,660 And selling dog food, it's awful hard to compete with somebody and then try to sell dog food. 155 00:08:05,660 --> 00:08:09,960 So I backed out of the competition hunts, just pleasure hunted and started showing my 156 00:08:09,960 --> 00:08:12,760 dogs, got them to show dogs and stuff like that. 157 00:08:12,760 --> 00:08:14,800 And that's a lot of competition there too. 158 00:08:14,800 --> 00:08:19,960 But my, the only dog I've got that now is a grand night or not a grand night, but just 159 00:08:19,960 --> 00:08:23,400 a grand champion spot East 14. 160 00:08:23,400 --> 00:08:27,640 His mother Rita was number one blue ticket 2010 at UKC. 161 00:08:27,640 --> 00:08:30,640 She passed away a year too ago at the age of 16. 162 00:08:30,640 --> 00:08:33,320 But so now I just travel all the time and selling dog food. 163 00:08:33,320 --> 00:08:35,640 But you know, I do have a passion for the coon hounds. 164 00:08:35,640 --> 00:08:36,840 I'm a hound guy. 165 00:08:36,840 --> 00:08:41,240 I mean, coon hunters are my kind of people, Fox hunters, beagle hunters. 166 00:08:41,240 --> 00:08:42,680 That's just where I come from. 167 00:08:42,680 --> 00:08:44,400 So yeah, that's awesome. 168 00:08:44,400 --> 00:08:46,600 You know, he said you spent some time in the army too. 169 00:08:46,600 --> 00:08:47,640 So thank you. 170 00:08:47,640 --> 00:08:48,640 Thank you for your service. 171 00:08:48,640 --> 00:08:52,400 You know, here at Semper dog and that's, you know, we're all about promoting and saying 172 00:08:52,400 --> 00:08:53,400 thank you to those guys. 173 00:08:53,400 --> 00:08:55,640 So, you know, he's a hound hunter guys. 174 00:08:55,640 --> 00:08:56,640 He's a vet. 175 00:08:56,640 --> 00:08:57,640 He is our people. 176 00:08:57,640 --> 00:08:58,640 That's right. 177 00:08:58,640 --> 00:09:00,240 So, all right. 178 00:09:00,240 --> 00:09:06,600 So Brandon, let's, let's break this down for, for the newbie who just got a dog who doesn't 179 00:09:06,600 --> 00:09:08,240 know anything about it. 180 00:09:08,240 --> 00:09:12,920 Let's break down the process of making dog food specifically with the next level brand. 181 00:09:12,920 --> 00:09:18,480 So I know that you guys are very, what's the word I want to look for? 182 00:09:18,480 --> 00:09:22,240 You're very transparent with how your product is made. 183 00:09:22,240 --> 00:09:26,480 If you guys have followed next level for any amount of time on Facebook, Instagram, any 184 00:09:26,480 --> 00:09:31,720 of their social medias, you have seen the next level plant be built down in Texas. 185 00:09:31,720 --> 00:09:35,680 They have walked you through breaking ground, pouring concrete, putting up walls, putting 186 00:09:35,680 --> 00:09:36,680 in conveyors. 187 00:09:36,680 --> 00:09:40,560 They have walked us through everything and been super transparent about it. 188 00:09:40,560 --> 00:09:46,560 So, let's go from the moment that a farmer harvest a product out of the field, if you, 189 00:09:46,560 --> 00:09:50,680 let's say your grain or wheat, whatever it is from the moment they get to your facility, 190 00:09:50,680 --> 00:09:51,680 how does that work? 191 00:09:51,680 --> 00:09:53,840 Let's walk through the dog food manufacturing process. 192 00:09:53,840 --> 00:09:54,840 Yep. 193 00:09:54,840 --> 00:10:00,000 So, so we have a procurement department and they are top notch. 194 00:10:00,000 --> 00:10:02,480 We have vendors that supply us all of our ingredients. 195 00:10:02,480 --> 00:10:04,400 You know, there's no secret sauce really. 196 00:10:04,400 --> 00:10:08,560 All of us pet food manufacturers buy our ingredients from the same medicine cabinet, all the same 197 00:10:08,560 --> 00:10:09,560 vendors. 198 00:10:09,560 --> 00:10:15,000 But at our facility, it's gated off in the facility, truck pulls up, they have to call 199 00:10:15,000 --> 00:10:17,480 in and they get verified that they're supposed to be there. 200 00:10:17,480 --> 00:10:23,000 They come in, they go across the scale and they weigh in and weigh out, across the scale, 201 00:10:23,000 --> 00:10:25,680 get weighed in and then they drive around the facility. 202 00:10:25,680 --> 00:10:30,280 We have a, we have the onsite lab that is detached from the plant. 203 00:10:30,280 --> 00:10:35,800 So it's a two story lab, the trucks roll in, the drivers go out and unroll their tarps 204 00:10:35,800 --> 00:10:37,360 and then they go inside a break room. 205 00:10:37,360 --> 00:10:41,000 Our lab technicians come outside and they probe those, those trucks, those ingredients 206 00:10:41,000 --> 00:10:42,000 in a sample. 207 00:10:42,000 --> 00:10:45,800 They'll inside and we've got a machine, there's only like three of them in United States. 208 00:10:45,800 --> 00:10:49,360 It's about $350,000 by this machine and it breaks it down. 209 00:10:49,360 --> 00:10:54,000 It tests the rice for carcinogenetics, carcinogenics. 210 00:10:54,000 --> 00:10:58,620 It tests the zinc levels, the copper levels, the peroxide values, which is the freshness 211 00:10:58,620 --> 00:10:59,920 in the meat meals. 212 00:10:59,920 --> 00:11:05,840 You know, you don't, for instance, it is like a 20, if a peroxide values at 20 or more, 213 00:11:05,840 --> 00:11:06,840 it is dead, dead, dead. 214 00:11:06,840 --> 00:11:08,360 You don't want that. 215 00:11:08,360 --> 00:11:13,920 So we try to get ours as fresh as we can and we're coming in at 1% a little bit less, which 216 00:11:13,920 --> 00:11:17,360 means the shelf life is going to last much longer and it's going to be such a fresh product 217 00:11:17,360 --> 00:11:18,640 that's going to taste well. 218 00:11:18,640 --> 00:11:22,200 But if anything does not meet our specs that we have, the trucks get turned around and 219 00:11:22,200 --> 00:11:24,240 they leave our facility. 220 00:11:24,240 --> 00:11:25,720 Everything passes, the driver moves up. 221 00:11:25,720 --> 00:11:31,360 If it's a grain, we'll use millet, sorghum and rice, no corn, wheat or soy in our products, 222 00:11:31,360 --> 00:11:35,720 but go to the grain receiving bins and get unloaded. 223 00:11:35,720 --> 00:11:40,880 If it's a meat meal, they go inside an enclosed area where we can receive eight trucks an 224 00:11:40,880 --> 00:11:43,080 hour, which is a lot. 225 00:11:43,080 --> 00:11:45,120 You can only make what you receive. 226 00:11:45,120 --> 00:11:48,880 So if you're a company that has a very small receiving pit and you're trying to produce 227 00:11:48,880 --> 00:11:52,640 a lot of product to a lot of mass retailers, you can't do it. 228 00:11:52,640 --> 00:11:56,400 You're going to cut corners and that's when problems happen, but we can receive eight 229 00:11:56,400 --> 00:11:58,880 trucks an hour and we can produce that. 230 00:11:58,880 --> 00:12:00,840 Then it goes into storage bins. 231 00:12:00,840 --> 00:12:08,720 We've got 20, 27, I think they are 74 ton storage bins that we can store our meals and 232 00:12:08,720 --> 00:12:10,920 then our grains. 233 00:12:10,920 --> 00:12:14,400 And then as we make it, it all gets batched up and pre-mixed. 234 00:12:14,400 --> 00:12:16,520 It's like a big mixing bowl, so to speak. 235 00:12:16,520 --> 00:12:20,760 It goes into a pre-mixer and then into a hammer meal. 236 00:12:20,760 --> 00:12:21,760 Okay. 237 00:12:21,760 --> 00:12:23,440 I got a question. 238 00:12:23,440 --> 00:12:24,440 Did I hear you right? 239 00:12:24,440 --> 00:12:26,480 You said there's no corn in any of your formulas? 240 00:12:26,480 --> 00:12:28,560 No, no corn, no wheat, no soy. 241 00:12:28,560 --> 00:12:29,560 Okay. 242 00:12:29,560 --> 00:12:33,400 So before you go any further, and I hope I don't derail you, can you explain to the listener 243 00:12:33,400 --> 00:12:36,000 why you guys don't put those in your feeds? 244 00:12:36,000 --> 00:12:37,000 Yeah, absolutely. 245 00:12:37,000 --> 00:12:42,400 Corn, you know, corn, I sold against it for a lot of years and there was the big thing 246 00:12:42,400 --> 00:12:47,160 and I used to say it too, that corn causes heat and you know, causes the dog to get hotter 247 00:12:47,160 --> 00:12:48,280 faster. 248 00:12:48,280 --> 00:12:54,880 Corns really get energy source, but the problem is you have so many toxins that come in with 249 00:12:54,880 --> 00:12:59,120 corn, aflatoxin and so on and so forth. 250 00:12:59,120 --> 00:13:01,460 So and you just couldn't take that risk. 251 00:13:01,460 --> 00:13:08,600 So we felt like millet and sorghum was lower in the toxicity and lower in the sugar levels, 252 00:13:08,600 --> 00:13:09,600 blood sugar levels. 253 00:13:09,600 --> 00:13:10,600 Think about a diabetic. 254 00:13:10,600 --> 00:13:12,560 You want to keep the sugar levels low. 255 00:13:12,560 --> 00:13:13,560 Okay. 256 00:13:13,560 --> 00:13:18,960 So a little knowledge nugget, where is the sorghum capital of the world at? 257 00:13:18,960 --> 00:13:19,960 Texas. 258 00:13:19,960 --> 00:13:20,960 Negative. 259 00:13:20,960 --> 00:13:22,640 All right, tell me. 260 00:13:22,640 --> 00:13:24,640 Hancock County, Kentucky. 261 00:13:24,640 --> 00:13:25,640 Kentucky. 262 00:13:25,640 --> 00:13:26,640 My hometown, baby. 263 00:13:26,640 --> 00:13:27,640 There you go. 264 00:13:27,640 --> 00:13:28,640 I didn't know that. 265 00:13:28,640 --> 00:13:31,000 That is the sorghum capital of the world. 266 00:13:31,000 --> 00:13:37,120 If you Google it, you Google sorghum capital of the world, it'll show you Hancock County, 267 00:13:37,120 --> 00:13:38,120 Kentucky. 268 00:13:38,120 --> 00:13:39,120 Kentucky. 269 00:13:39,120 --> 00:13:40,120 Yes sir. 270 00:13:40,120 --> 00:13:45,200 A lot of things in Kentucky, and we'll talk about this too, are what we call our VX advantage. 271 00:13:45,200 --> 00:13:47,960 We use the ingredients from Altech, which is out of Kentucky. 272 00:13:47,960 --> 00:13:48,960 Let's get into that. 273 00:13:48,960 --> 00:13:49,960 Let's get into that later. 274 00:13:49,960 --> 00:13:50,960 I got that on the note. 275 00:13:50,960 --> 00:13:51,960 Let's get into the VX. 276 00:13:51,960 --> 00:13:52,960 Okay. 277 00:13:52,960 --> 00:13:53,960 So that's why we didn't use any corn. 278 00:13:53,960 --> 00:13:56,320 What about the no wheat, no soy? 279 00:13:56,320 --> 00:14:00,560 You know, those are just what we feel to be cheap fillers. 280 00:14:00,560 --> 00:14:07,720 They cause a lot of mess in the kennels, not a whole lot of nutritional value there, really. 281 00:14:07,720 --> 00:14:12,600 Same with the rice bran, you know, for deer, rice bran works really well, but for dogs, 282 00:14:12,600 --> 00:14:14,040 no, not so much. 283 00:14:14,040 --> 00:14:15,040 Gotcha. 284 00:14:15,040 --> 00:14:16,040 Okay. 285 00:14:16,040 --> 00:14:18,200 So sorry to deride you, but I'm going to have some questions during this thing. 286 00:14:18,200 --> 00:14:19,200 You're fine. 287 00:14:19,200 --> 00:14:20,200 And back up just a second. 288 00:14:20,200 --> 00:14:23,800 When you think about making a dog food nugget, a kebab, think about meatloaf. 289 00:14:23,800 --> 00:14:28,080 You know, my mom, when she made a meatloaf, she had, you know, your hamburger and crackers 290 00:14:28,080 --> 00:14:31,600 or bread or whatever, oatmeal to hold up together. 291 00:14:31,600 --> 00:14:35,640 So you get your protein source, which is your meat mills and then your carbohydrates, which 292 00:14:35,640 --> 00:14:40,080 is your sorghum, rice, peas, whatever, to help hold that together. 293 00:14:40,080 --> 00:14:44,680 So all that's been put up in big storage bins and it comes down into a pre-mixer and then 294 00:14:44,680 --> 00:14:45,680 goes into a hammer mill. 295 00:14:45,680 --> 00:14:49,960 A hammer mill, if you don't know what that is, I feel like most town guys do. 296 00:14:49,960 --> 00:14:54,520 It's imagine a coffee can with a rod through it with little bitty hammers on it that spins 297 00:14:54,520 --> 00:14:56,840 around and beats all up into a powder. 298 00:14:56,840 --> 00:15:02,640 And we grind all that stuff through a 360 force screen to get it really, really fine. 299 00:15:02,640 --> 00:15:08,560 A lot of dog food companies use a 460 force or a 560 force, so it's not as fine of a powder. 300 00:15:08,560 --> 00:15:12,520 If it's a bigger screen, you can make more tons per hour. 301 00:15:12,520 --> 00:15:15,200 We are more worried about quality, not quantity. 302 00:15:15,200 --> 00:15:19,160 So we'll slow it down just a little bit, right through a smaller screen and get a fine powder. 303 00:15:19,160 --> 00:15:24,440 You know, some of that into the extruder, which is the process where the magic happens. 304 00:15:24,440 --> 00:15:30,200 That's where you get steam, pressure, and hot water to put it all together. 305 00:15:30,200 --> 00:15:32,080 And then those carbohydrates pop. 306 00:15:32,080 --> 00:15:35,360 Think about popcorn. 307 00:15:35,360 --> 00:15:37,760 If your carbohydrates don't pop very well, you're going to see them again. 308 00:15:37,760 --> 00:15:41,520 So if you take a handful of popcorn kernels and you just throw them in your mouth and 309 00:15:41,520 --> 00:15:44,960 you swallow them, you're going to see them again and you're going to have a belly ache. 310 00:15:44,960 --> 00:15:47,520 You pop that into popcorn, you don't ever see that again. 311 00:15:47,520 --> 00:15:49,360 It digests very, very well. 312 00:15:49,360 --> 00:15:54,960 So by grinding it into a small powder, getting all the carbohydrates to pop, we get good 313 00:15:54,960 --> 00:15:58,600 digestion, whether it be on the Next Level brand or the Stratus brand. 314 00:15:58,600 --> 00:16:04,520 It goes from there into the dryer, fat coater, packaging, and on out the door. 315 00:16:04,520 --> 00:16:05,520 That is where the magic happens. 316 00:16:05,520 --> 00:16:08,360 And you can look at the Facelift video Scott put up a few weeks ago. 317 00:16:08,360 --> 00:16:12,680 He gives you a full tour and shows it very plainly, how that stuff's done. 318 00:16:12,680 --> 00:16:14,380 Pretty neat. 319 00:16:14,380 --> 00:16:18,480 Make sure you head on over to their Facebook page and take a look at that video, guys. 320 00:16:18,480 --> 00:16:22,440 I've watched it a few times, watched plenty of them following them. 321 00:16:22,440 --> 00:16:23,560 Hit that follow button. 322 00:16:23,560 --> 00:16:26,920 Make sure you are following Next Level as we go along with them. 323 00:16:26,920 --> 00:16:27,920 Yeah. 324 00:16:27,920 --> 00:16:32,280 You know, it's something we started that placement page a little while back, but we're right 325 00:16:32,280 --> 00:16:35,240 at 80,000 followers right now. 326 00:16:35,240 --> 00:16:36,960 So that's pretty good. 327 00:16:36,960 --> 00:16:37,960 Yeah. 328 00:16:37,960 --> 00:16:42,480 And you know, one thing that I like about the Next Level, not just for their transparency, 329 00:16:42,480 --> 00:16:46,120 is like you guys service all ranges of dogs. 330 00:16:46,120 --> 00:16:50,560 You know, not it's not just, you know, for your medium sized hound. 331 00:16:50,560 --> 00:16:55,240 I mean, you guys have puppy formulas, you've got, you've got all the giant breed formulas. 332 00:16:55,240 --> 00:16:58,800 And I kind of want to get in on that because there might be people listening to this, you 333 00:16:58,800 --> 00:17:00,480 know, who are running a giant breed. 334 00:17:00,480 --> 00:17:05,280 And I want to get into like kind of what separates your guys' giant breed formula from some others. 335 00:17:05,280 --> 00:17:06,280 Yep. 336 00:17:06,280 --> 00:17:11,120 You know, we have four puppy foods as you talked about, you know, all live stages. 337 00:17:11,120 --> 00:17:15,400 And how you classify dog food, whether it be all live stages or if it's just an adult 338 00:17:15,400 --> 00:17:18,680 only, is by the calcium levels. 339 00:17:18,680 --> 00:17:25,040 The FDA puts out a limit of no more than 2.5% calcium is allowed in the bag of dog food. 340 00:17:25,040 --> 00:17:31,680 So, if it's going to be the large breed puppies, 70 pounds or more, it's got to be at 1.7% 341 00:17:31,680 --> 00:17:32,680 or less. 342 00:17:32,680 --> 00:17:33,680 Got to be a minimum of 1.1%. 343 00:17:33,680 --> 00:17:38,680 If you look at back at dog food bags, a lot of them will say minimum 1.1%. 344 00:17:38,680 --> 00:17:43,520 Well, not just about the minimum. 345 00:17:43,520 --> 00:17:45,920 It's the maximum that you need to worry about the most. 346 00:17:45,920 --> 00:17:46,920 Sorry about that. 347 00:17:46,920 --> 00:17:48,240 I had a computer glitch. 348 00:17:48,240 --> 00:17:54,880 But so on our products, all of them are going to be 1.7 or less of calcium. 349 00:17:54,880 --> 00:17:56,160 Why do you care about calcium? 350 00:17:56,160 --> 00:18:00,120 Well, the show dog people tell you they'll know that calcium causes growth deficiencies. 351 00:18:00,120 --> 00:18:01,920 You get dogs to get rickets and start breaking over. 352 00:18:01,920 --> 00:18:04,440 They get all wonky in their legs. 353 00:18:04,440 --> 00:18:07,900 But what it does for all dogs is it blocks the absorption of zinc. 354 00:18:07,900 --> 00:18:10,120 And you need zinc for skin and coat. 355 00:18:10,120 --> 00:18:13,920 So if you got a dog that sheds easily or they have skin allergies or something like that, 356 00:18:13,920 --> 00:18:16,400 more likely they're feeding a high calcium dog. 357 00:18:16,400 --> 00:18:20,600 Calcium levels in dog foods are the maximum amount is 2.5%. 358 00:18:20,600 --> 00:18:25,160 And you get over 2.5% and this calcium starts blocking the absorption of zinc. 359 00:18:25,160 --> 00:18:27,080 You need zinc for the skin and coat. 360 00:18:27,080 --> 00:18:31,440 So if you have a dog that sheds a lot or they have a dull, dull, uh, sheen to them, they 361 00:18:31,440 --> 00:18:32,600 probably need more zinc. 362 00:18:32,600 --> 00:18:37,240 A lot of dog people think that their dogs have allergic reaction to a product because 363 00:18:37,240 --> 00:18:38,920 they're scratching all the time. 364 00:18:38,920 --> 00:18:42,960 More than likely, they just have a zinc deficiency and then they're having to feed too much calcium 365 00:18:42,960 --> 00:18:45,000 and not getting absorbed in the zinc. 366 00:18:45,000 --> 00:18:50,080 So we focus on that 1.7 or less in all of our products. 367 00:18:50,080 --> 00:18:51,080 That's interesting. 368 00:18:51,080 --> 00:18:53,200 I didn't, I mean, I've thought about that. 369 00:18:53,200 --> 00:18:55,200 So like what about dogs with allergies? 370 00:18:55,200 --> 00:18:59,040 You know, you'll hear a lot of people say, Oh, my dogs have allergies and they're allergic 371 00:18:59,040 --> 00:19:03,000 to, they're allergic to chicken or they're allergic to this or allergic to that. 372 00:19:03,000 --> 00:19:04,160 What do you guys think about that? 373 00:19:04,160 --> 00:19:06,360 And do you have a formula for those dogs? 374 00:19:06,360 --> 00:19:08,360 We, we, we do. 375 00:19:08,360 --> 00:19:13,160 You know, we got our, our ocean cats, which is a multi-grain millet sorghum rice and 376 00:19:13,160 --> 00:19:14,720 a Manhattan case of salmon meal. 377 00:19:14,720 --> 00:19:19,920 And we have a grain free salmon river, which is salmon salmon and mitten fish. 378 00:19:19,920 --> 00:19:22,400 High, high levels of omega three and six. 379 00:19:22,400 --> 00:19:23,400 Okay. 380 00:19:23,400 --> 00:19:24,680 So that is good for the skin coat. 381 00:19:24,680 --> 00:19:29,600 So men Hayden fish, I've seen that on a couple different brands of dog food lately. 382 00:19:29,600 --> 00:19:34,000 What is, what is, what is men Hayden fish and why is it not just fish or what? 383 00:19:34,000 --> 00:19:35,000 Break that down. 384 00:19:35,000 --> 00:19:37,680 Men Hayden fish is a type of fish that comes from the ocean. 385 00:19:37,680 --> 00:19:40,560 It's a smaller fish and you get the whole fish. 386 00:19:40,560 --> 00:19:44,760 A lot of fish meals, if you say salmon, you don't get the whole salmon. 387 00:19:44,760 --> 00:19:46,760 Most of the salmon is going to go to human consumption. 388 00:19:46,760 --> 00:19:47,760 Okay. 389 00:19:47,760 --> 00:19:51,320 So if you buy into the marketing that you see in some bags that show a picture of a 390 00:19:51,320 --> 00:19:55,400 salmon filet or a chicken breast, come on guys, we're smart on that. 391 00:19:55,400 --> 00:19:57,160 That is not going into the pet food. 392 00:19:57,160 --> 00:19:58,160 We get what's left over. 393 00:19:58,160 --> 00:19:59,160 So, okay. 394 00:19:59,160 --> 00:20:03,200 That's why you get higher levels of calcium, right? 395 00:20:03,200 --> 00:20:07,000 Because chick filets did a better job taking meat off the bone. 396 00:20:07,000 --> 00:20:11,280 Bryce's favorite place, Bruce Chris steakhouse has taken more steak, more meat off the bone. 397 00:20:11,280 --> 00:20:14,680 So we're getting more calcium mass because we're getting more bone meal. 398 00:20:14,680 --> 00:20:17,640 We have to buy a premium product to keep that lower down. 399 00:20:17,640 --> 00:20:21,960 We use a product called hydrolyzed chicken to mitigate the calcium levels. 400 00:20:21,960 --> 00:20:26,360 Hydrolyzed chicken is a laying hen, an old laying hen that she's done laying eggs. 401 00:20:26,360 --> 00:20:29,300 Her meat is too tough to go to human consumption. 402 00:20:29,300 --> 00:20:33,720 So they take that chicken where we get our chicken from and they feed it enough water 403 00:20:33,720 --> 00:20:36,720 for 12 hours to clean out its digestive system. 404 00:20:36,720 --> 00:20:40,480 And they put the whole bird in a stainless steel vat and they use natural enzymes and 405 00:20:40,480 --> 00:20:42,640 enzymatically digest that. 406 00:20:42,640 --> 00:20:43,640 Hydrolyzed means digested. 407 00:20:43,640 --> 00:20:48,080 And so therefore you're helping break down that chicken into a paste and another unique 408 00:20:48,080 --> 00:20:53,200 fact about that is once it's already pre-digested, hydrolyzed, it's no longer an allergen. 409 00:20:53,200 --> 00:20:56,200 So if you do have a chicken allergy, you won't do that. 410 00:20:56,200 --> 00:20:57,200 Okay. 411 00:20:57,200 --> 00:20:58,200 I didn't know that. 412 00:20:58,200 --> 00:21:00,520 So that's hydrolyzed chicken you said? 413 00:21:00,520 --> 00:21:01,520 Hydrolyzed chicken. 414 00:21:01,520 --> 00:21:02,520 Okay. 415 00:21:02,520 --> 00:21:08,960 So if I get onto nextlevelpetfood.com, so I'm on your website and I click on a bag, 416 00:21:08,960 --> 00:21:10,800 is it going to say hydrolyzed chicken somewhere? 417 00:21:10,800 --> 00:21:11,800 Yep. 418 00:21:11,800 --> 00:21:12,800 On the ingredient list it says hydrolyzed chicken. 419 00:21:12,800 --> 00:21:13,800 Interesting. 420 00:21:13,800 --> 00:21:15,240 I did not know that. 421 00:21:15,240 --> 00:21:18,520 And after it's hydrolyzed, it's no longer an allergen. 422 00:21:18,520 --> 00:21:19,520 Right. 423 00:21:19,520 --> 00:21:22,520 Hydrolyzed means digested. 424 00:21:22,520 --> 00:21:26,800 So if you're looking at our Hypro 30 LS, which is the number one seller, hydrolyzed chicken 425 00:21:26,800 --> 00:21:30,800 is right behind Manhattan Fish Meal and before the peas. 426 00:21:30,800 --> 00:21:31,800 Okay. 427 00:21:31,800 --> 00:21:32,800 I'm going to look this up. 428 00:21:32,800 --> 00:21:34,160 The Hypro 30 LS. 429 00:21:34,160 --> 00:21:39,600 So I'm on the website and I click on, there it is, right there. 430 00:21:39,600 --> 00:21:43,360 And that LS, a little unique fact that LS stands for large and small. 431 00:21:43,360 --> 00:21:47,720 That it's available for all, all life stages, including puppies that mature be more than 432 00:21:47,720 --> 00:21:49,720 70 pounds. 433 00:21:49,720 --> 00:21:51,760 Large and small. 434 00:21:51,760 --> 00:21:54,040 I thought that the LS was for life stages. 435 00:21:54,040 --> 00:21:55,040 Look at this. 436 00:21:55,040 --> 00:21:56,040 I'm learning all kinds of things. 437 00:21:56,040 --> 00:21:57,040 Large and small. 438 00:21:57,040 --> 00:22:02,960 And so what that's telling you is that our calcium levels at 1.7% are low. 439 00:22:02,960 --> 00:22:10,600 So you could feed that Hypro 30 LS to your grandma's Shih Tzu and you could also, you 440 00:22:10,600 --> 00:22:11,600 could also. 441 00:22:11,600 --> 00:22:12,600 All the way up to a Borble. 442 00:22:12,600 --> 00:22:13,600 Feed it up to a Borble. 443 00:22:13,600 --> 00:22:14,600 You could. 444 00:22:14,600 --> 00:22:15,600 You could. 445 00:22:15,600 --> 00:22:16,600 Yeah. 446 00:22:16,600 --> 00:22:20,760 And our giant breed puppy food, it's, you know, it's, it's at 1.5% maximum guarantee. 447 00:22:20,760 --> 00:22:22,960 It's just a bigger kibble. 448 00:22:22,960 --> 00:22:26,920 They could eat the 30 LS, but the kibble is smaller. 449 00:22:26,920 --> 00:22:31,000 And for those giant breed puppies, we felt like a bigger kibble would be better. 450 00:22:31,000 --> 00:22:33,280 Slows them down and makes them crunch it and actually chew on it. 451 00:22:33,280 --> 00:22:34,640 So they're just swallowing it. 452 00:22:34,640 --> 00:22:36,160 And that is a big kibble. 453 00:22:36,160 --> 00:22:39,240 Like it's what the size of a quarter? 454 00:22:39,240 --> 00:22:43,320 It was, we first started on the giant breeds, but we reduced it down to 20 millimeter. 455 00:22:43,320 --> 00:22:45,640 So that's the size of the nickel. 456 00:22:45,640 --> 00:22:46,640 Okay. 457 00:22:46,640 --> 00:22:47,640 What? 458 00:22:47,640 --> 00:22:49,120 And there's videos up there on social media. 459 00:22:49,120 --> 00:22:52,400 And you can listen to the dog's crunch, you know, help clean their teeth a little bit, 460 00:22:52,400 --> 00:22:55,560 but really just slows them down. 461 00:22:55,560 --> 00:22:58,440 Digesting for a dog does not begin in the mouth like it does for us humans. 462 00:22:58,440 --> 00:22:59,440 It begins in the belly. 463 00:22:59,440 --> 00:23:01,760 But those dogs just swallow, swallow, swallow. 464 00:23:01,760 --> 00:23:06,800 Well, then you're, you're, you're, you're increasing your risk for bloat that way. 465 00:23:06,800 --> 00:23:09,800 So if they have slowed down, actually crunch it, it breaks it down a little easier for 466 00:23:09,800 --> 00:23:10,800 them. 467 00:23:10,800 --> 00:23:11,800 Okay. 468 00:23:11,800 --> 00:23:16,000 So if you started out at the cable about the size of a quarter and now you've, you've changed 469 00:23:16,000 --> 00:23:21,760 it to about the size of a nickel, that tells me, and this is just Bryce Matthews opinion. 470 00:23:21,760 --> 00:23:26,520 That tells me that you guys got some feedback from customers and that you listen to that. 471 00:23:26,520 --> 00:23:29,640 Bigger kibble was breaking up, was breaking down a little bit. 472 00:23:29,640 --> 00:23:32,400 And there's nothing worse than buying a bag of dog food and getting to the bottom of it 473 00:23:32,400 --> 00:23:36,000 and you see a bunch of fines that need to bob your bag of powder. 474 00:23:36,000 --> 00:23:37,000 Nothing wrong with it, but it's more accurate. 475 00:23:37,000 --> 00:23:38,840 It's not very eye appealing. 476 00:23:38,840 --> 00:23:42,520 And what we were finding in that bigger 25 millimeter is that it was kind of breaking 477 00:23:42,520 --> 00:23:45,280 up and not being very consistent. 478 00:23:45,280 --> 00:23:47,200 And we're all about quality control and consistency. 479 00:23:47,200 --> 00:23:50,520 You know, there's brands out there that are, that have kibble in it. 480 00:23:50,520 --> 00:23:55,120 That's yellow, purple, red and green and all different shapes and sizes. 481 00:23:55,120 --> 00:23:56,840 You know why they do that? 482 00:23:56,840 --> 00:23:58,440 Because it's consistently inconsistent. 483 00:23:58,440 --> 00:24:00,760 You never know when something's wrong. 484 00:24:00,760 --> 00:24:02,600 Ours you're going to know the difference to something wrong. 485 00:24:02,600 --> 00:24:03,880 That's a marketing scheme. 486 00:24:03,880 --> 00:24:06,440 Like that I would never have thought about it. 487 00:24:06,440 --> 00:24:13,840 Like consistently, consistently inconsistent makes the consumer feel warm and fuzzy though. 488 00:24:13,840 --> 00:24:17,240 Because their food looks the same all the time because they cannot tell the difference. 489 00:24:17,240 --> 00:24:18,240 Right. 490 00:24:18,240 --> 00:24:22,520 But now far as is off a little bit, the color is a fat coat. 491 00:24:22,520 --> 00:24:25,160 The butter was just a little bit off or the kibble size little off. 492 00:24:25,160 --> 00:24:27,240 They're going to make, they're going to, Hey, you change your formulation. 493 00:24:27,240 --> 00:24:28,560 No, not really. 494 00:24:28,560 --> 00:24:30,400 But that's interesting. 495 00:24:30,400 --> 00:24:37,560 So okay, so let's go into good calories versus bad calories because one of the hot topics, 496 00:24:37,560 --> 00:24:41,600 especially, and we're going to get into other hot topics, but at the top of the list, especially 497 00:24:41,600 --> 00:24:45,860 in the coon hand world and the hound world in general is K cows per cup. 498 00:24:45,860 --> 00:24:49,720 And you called me one day, I was driving and you said, Bryce, I've got it. 499 00:24:49,720 --> 00:24:55,240 I've got the analogy to explain K cows and, and I've got it. 500 00:24:55,240 --> 00:24:56,600 And I was like, well, throw it at me. 501 00:24:56,600 --> 00:25:00,280 So let the listeners in on what you told me that day because it has stuck with me and 502 00:25:00,280 --> 00:25:01,280 I like it. 503 00:25:01,280 --> 00:25:05,240 Well, you know, K cows is a big topic. 504 00:25:05,240 --> 00:25:08,080 You know, several brands are really promoting how many K cows they got per cup the next 505 00:25:08,080 --> 00:25:09,080 time. 506 00:25:09,080 --> 00:25:12,720 You know, we all measure the K cows exactly the same as supposed to. 507 00:25:12,720 --> 00:25:16,360 And I just got to thinking about how can I explain that to people who would understand 508 00:25:16,360 --> 00:25:17,360 it? 509 00:25:17,360 --> 00:25:19,720 Because the number is more important than the number. 510 00:25:19,720 --> 00:25:22,560 And so I just Googled it and you all do the same thing. 511 00:25:22,560 --> 00:25:27,720 If you go to McDonald's and you, you order a large Big Mac value meal, you get a Big 512 00:25:27,720 --> 00:25:30,360 Mac, large fry and a large Coke. 513 00:25:30,360 --> 00:25:33,040 You're at 1,350 calories for that meal. 514 00:25:33,040 --> 00:25:35,240 And that sounds great. 515 00:25:35,240 --> 00:25:41,000 You go to Texas Roadhouse Steakhouse, you get a 10 ounce sirloin, a side of rice and 516 00:25:41,000 --> 00:25:42,000 a side of broccoli. 517 00:25:42,000 --> 00:25:45,960 You're at 850 calories K cows per cup. 518 00:25:45,960 --> 00:25:48,760 What do you think that you know, Brett Favre was going to eat? 519 00:25:48,760 --> 00:25:53,480 He was going to eat the sirloin, you know, the 850 calories or the 1,350 a Big Mac or 520 00:25:53,480 --> 00:25:54,480 a sirloin. 521 00:25:54,480 --> 00:25:57,560 I mean, you're sitting in Indianapolis and you just compared it to Brett Favre. 522 00:25:57,560 --> 00:25:59,320 You could have used Peyton Manning. 523 00:25:59,320 --> 00:26:01,160 I mean, how about Peyton Manning? 524 00:26:01,160 --> 00:26:02,160 Like goodness gracious. 525 00:26:02,160 --> 00:26:07,160 I just, Brett Favre, I watched his Hollis, Penguin Ducks speech today. 526 00:26:07,160 --> 00:26:08,160 Oh my God. 527 00:26:08,160 --> 00:26:10,160 The disrespect, the disrespect. 528 00:26:10,160 --> 00:26:13,520 I mean, you're talking to two Hoosiers sitting in Indianapolis. 529 00:26:13,520 --> 00:26:16,440 You got the picture of the Indy 500 behind you. 530 00:26:16,440 --> 00:26:17,440 You're a Hoosier now. 531 00:26:17,440 --> 00:26:19,960 You don't live in Kentucky no more, buddy. 532 00:26:19,960 --> 00:26:21,760 Wildcat blue and blue, baby. 533 00:26:21,760 --> 00:26:22,760 Okay. 534 00:26:22,760 --> 00:26:23,760 I'm sorry. 535 00:26:23,760 --> 00:26:26,760 Hey, at least don't say Dax Prescott. 536 00:26:26,760 --> 00:26:28,520 Hey, you're wearing a cowboy hat. 537 00:26:28,520 --> 00:26:32,760 You might as well be a cowboy fan. 538 00:26:32,760 --> 00:26:36,760 That means you're good all the way up until the end and then you just fall on your face. 539 00:26:36,760 --> 00:26:37,760 Okay. 540 00:26:37,760 --> 00:26:38,760 Sorry. 541 00:26:38,760 --> 00:26:40,760 I 100% derailed that train, but I had to. 542 00:26:40,760 --> 00:26:44,560 But you know what I'm talking about, I mean, thinking about these athletes, these pinhounds 543 00:26:44,560 --> 00:26:45,560 guys are athletes. 544 00:26:45,560 --> 00:26:46,560 They're professional athletes. 545 00:26:46,560 --> 00:26:54,440 You know, we're spending anywhere from a thousand to $20,000 for a dog, you know, hauling it 546 00:26:54,440 --> 00:26:59,560 around in a 50, $60,000 truck, thousand dollar dog box, you know, a thousand dollar tracking 547 00:26:59,560 --> 00:27:03,000 system and we want to feed it $20 bag of dog food. 548 00:27:03,000 --> 00:27:05,580 They don't work that way. 549 00:27:05,580 --> 00:27:09,520 You know, 30 seconds, 15 seconds is the difference between going home with a brand new truck 550 00:27:09,520 --> 00:27:14,400 or going home broke and you want to get every benefit you can get, but just those pro athletes 551 00:27:14,400 --> 00:27:17,520 are not going to go eat McDonald's and then go to work. 552 00:27:17,520 --> 00:27:19,280 They're going to go eat a nice clean meal. 553 00:27:19,280 --> 00:27:23,400 So what makes those numbers are more important than the numbers itself. 554 00:27:23,400 --> 00:27:27,840 If you want more than 850 calories, eat another half a piece of sirloin. 555 00:27:27,840 --> 00:27:30,400 Now you're well over that, but you have a good clean diet. 556 00:27:30,400 --> 00:27:31,880 Yeah, I like it. 557 00:27:31,880 --> 00:27:33,480 What you got, Basher? 558 00:27:33,480 --> 00:27:40,080 Well, speaking of which, you know, obviously me and Bryce, especially we dabble in the 559 00:27:40,080 --> 00:27:43,080 competition hunting world. 560 00:27:43,080 --> 00:27:50,080 And I think you would agree that competitively hunting dogs versus, you know, just a lab 561 00:27:50,080 --> 00:27:53,920 that sits on your porch, they need different, they need different things. 562 00:27:53,920 --> 00:27:55,400 They need different things for the energy. 563 00:27:55,400 --> 00:27:57,440 They need a different amount. 564 00:27:57,440 --> 00:28:03,920 So coming from a coon hunter that also deals with dog food, talk to us a little bit about 565 00:28:03,920 --> 00:28:12,460 what you would feed in your line and why as far as competitively hunting. 566 00:28:12,460 --> 00:28:14,320 And we're not even talking about that pleasure hunting. 567 00:28:14,320 --> 00:28:18,680 We're talking about that guy that goes in, you know, for instance, like me, Friday night, 568 00:28:18,680 --> 00:28:22,720 you know, I hunted two hours, went back to the club for about an hour and then had to 569 00:28:22,720 --> 00:28:24,920 go back out for another two hour hunt. 570 00:28:24,920 --> 00:28:30,680 I mean, you're talking four hours of hunting in one night, you know, cut between, you know, 571 00:28:30,680 --> 00:28:32,480 a little break to go back to the club. 572 00:28:32,480 --> 00:28:37,640 But you know, the energy that's needed for a dog to be able to compete like that. 573 00:28:37,640 --> 00:28:42,280 Just talk about, you know, what is in that formula that you have and which one you would 574 00:28:42,280 --> 00:28:43,280 feed. 575 00:28:43,280 --> 00:28:46,520 Well, you know, it all starts with conditioning. 576 00:28:46,520 --> 00:28:51,280 You can't have the fine physical physique like I've got and you show up on a Friday 577 00:28:51,280 --> 00:28:52,960 night and expect to go four hours. 578 00:28:52,960 --> 00:28:57,000 We know a lot a lot of money and time went into that physique a lot. 579 00:28:57,000 --> 00:29:00,720 So you've got to condition your dog just like you do it like an athlete does. 580 00:29:00,720 --> 00:29:01,720 You got to condition your dog. 581 00:29:01,720 --> 00:29:04,440 You got to hunt them when it's hot, hunt them when it's cold. 582 00:29:04,440 --> 00:29:08,200 So number one, you've got to condition your dog. 583 00:29:08,200 --> 00:29:09,200 And every dog is different. 584 00:29:09,200 --> 00:29:14,120 The three of us here, you know, Bryce could probably eat five snicker bars, never gain 585 00:29:14,120 --> 00:29:15,120 a pound. 586 00:29:15,120 --> 00:29:19,800 I smell one and I gain 10, you know, or so everybody's a little different. 587 00:29:19,800 --> 00:29:23,120 You know, dogs really can't process more than 30 percent protein anyway. 588 00:29:23,120 --> 00:29:28,080 So anything over that, they're going to go right to the kidneys and go down to the urine. 589 00:29:28,080 --> 00:29:34,520 So my favorite, I feed, I like a 24 20. 590 00:29:34,520 --> 00:29:36,580 Your protein is build your muscle. 591 00:29:36,580 --> 00:29:37,580 Your fat is your fuel. 592 00:29:37,580 --> 00:29:43,200 A 20 percent, 20 percent fat is a lot of fuel to go. 593 00:29:43,200 --> 00:29:47,120 We've got a we've got a formula called performance. 594 00:29:47,120 --> 00:29:49,920 It's got 850 milligrams of glucose. 595 00:29:49,920 --> 00:29:53,720 A lot of dog food companies you look at, they say with glucose, I mean, and you look at 596 00:29:53,720 --> 00:29:56,920 the back of the bag, it's got 300 milligrams per kilogram. 597 00:29:56,920 --> 00:29:58,400 That's not really much of anything. 598 00:29:58,400 --> 00:30:00,560 It's kind of a pandemic. 599 00:30:00,560 --> 00:30:05,400 And when we hunt those dogs, those four hours at a time, we've all seen them the next morning, 600 00:30:05,400 --> 00:30:09,480 they come crawling out of the doghouse or do we get home and four o'clock in the morning, 601 00:30:09,480 --> 00:30:12,240 we leave in a dog box till seven or eight, go get them out and they come crawling up to 602 00:30:12,240 --> 00:30:13,240 the store. 603 00:30:13,240 --> 00:30:15,800 They're all stoked, stowed up as we call it. 604 00:30:15,800 --> 00:30:18,600 The cost me helps prevent that. 605 00:30:18,600 --> 00:30:21,520 And so the higher levels you can get the better. 606 00:30:21,520 --> 00:30:25,000 And we've got one a new product now called hero salute. 607 00:30:25,000 --> 00:30:26,520 It's 850 milligrams in the coast. 608 00:30:26,520 --> 00:30:28,520 I mean, it's 28 18. 609 00:30:28,520 --> 00:30:30,480 First ingredient is Manhattan fish. 610 00:30:30,480 --> 00:30:33,280 So the omega three and sixes are very high. 611 00:30:33,280 --> 00:30:36,880 So healthy skin and coat, a lot of great benefits to that product. 612 00:30:36,880 --> 00:30:43,360 Yeah, I am so glad he brought up that formula because that's that that leads me to my next 613 00:30:43,360 --> 00:30:44,360 one. 614 00:30:44,360 --> 00:30:45,360 But go ahead, Bryce. 615 00:30:45,360 --> 00:30:46,360 You got it. 616 00:30:46,360 --> 00:30:48,000 So yeah, yeah. 617 00:30:48,000 --> 00:30:56,000 So I was actually going to ask you to elaborate a little bit on where that came from. 618 00:30:56,000 --> 00:30:58,080 What came in the makings? 619 00:30:58,080 --> 00:30:59,680 Like what what was your thought? 620 00:30:59,680 --> 00:31:04,400 What was next level thought process when it came to the hero salute? 621 00:31:04,400 --> 00:31:08,520 And then why it meant so much to you guys to be able to launch it because and I could 622 00:31:08,520 --> 00:31:09,520 be wrong. 623 00:31:09,520 --> 00:31:12,620 I'm not a dog food follower very well. 624 00:31:12,620 --> 00:31:17,680 So I but I think that you guys might be the first ones to really come out with something 625 00:31:17,680 --> 00:31:18,680 like that. 626 00:31:18,680 --> 00:31:19,680 Yeah. 627 00:31:19,680 --> 00:31:24,480 The hero salute is something about Scott and Antoine, the owners of US Pet Food. 628 00:31:24,480 --> 00:31:26,040 They're very patriotic. 629 00:31:26,040 --> 00:31:31,520 Scott also owns has a flight museum and he honors the veterans that lot of World War 630 00:31:31,520 --> 00:31:35,320 Two planes is now some Vietnam helicopters. 631 00:31:35,320 --> 00:31:40,080 They have rings down there for the World War Two pilots, Vietnam pilots that come down 632 00:31:40,080 --> 00:31:41,080 and he flies around. 633 00:31:41,080 --> 00:31:45,440 It's just it's really something to see to watch these guys that have flown that actual 634 00:31:45,440 --> 00:31:51,520 airplane, that actual helicopter come back and to be able to pre live that again and 635 00:31:51,520 --> 00:31:57,160 then see that find that brotherhood and not only just the military guys, those those those 636 00:31:57,160 --> 00:32:01,480 Scott and Antoine, they support the military, the firefighters, the police officers, very, 637 00:32:01,480 --> 00:32:04,900 very, very proud to be an American people and company. 638 00:32:04,900 --> 00:32:06,000 We all are. 639 00:32:06,000 --> 00:32:11,840 And so the hero salute just an awesome name and wanted to be a little unique. 640 00:32:11,840 --> 00:32:16,760 Everybody's got a chicken and brown rice or or beef and brown rice or fish and this. 641 00:32:16,760 --> 00:32:22,240 But nobody's really had a mid Hayden fish at high levels of protein and fat with the 642 00:32:22,240 --> 00:32:23,720 coachman and Condroitan. 643 00:32:23,720 --> 00:32:26,640 So the hero salute just it just hits every button. 644 00:32:26,640 --> 00:32:31,160 Twenty eight, eighteen, eight hundred fifty milligrams with coast me six to get Condroitan 645 00:32:31,160 --> 00:32:33,640 high levels of mega three and six. 646 00:32:33,640 --> 00:32:36,640 It's just a perfect product for for everybody all the way around. 647 00:32:36,640 --> 00:32:41,440 You get to get to your poodle, your lap dog or a hunting dog that's going hard, you know, 648 00:32:41,440 --> 00:32:42,440 five nights a week. 649 00:32:42,440 --> 00:32:45,840 You won't you know, you won't find a better product out there, man. 650 00:32:45,840 --> 00:32:48,960 And people are not going to mistake the hero salute bag either. 651 00:32:48,960 --> 00:32:53,480 It is by far one of the best looking bags of dog food on the market. 652 00:32:53,480 --> 00:32:56,360 And I've got it pulled up on the website and you're going to what you're going to see here 653 00:32:56,360 --> 00:32:59,560 is you're going to see a Belgian mama, I presume. 654 00:32:59,560 --> 00:33:01,120 Yeah, that's a Belgian mama. 655 00:33:01,120 --> 00:33:02,120 Yep. 656 00:33:02,120 --> 00:33:03,120 Sitting in front of an American flag. 657 00:33:03,120 --> 00:33:05,680 You know, half the bag is American flag, the Belgian mama. 658 00:33:05,680 --> 00:33:11,400 The other half is a nice navy blue next level brand logo across the whole bag. 659 00:33:11,400 --> 00:33:14,000 It is a very well designed bag. 660 00:33:14,000 --> 00:33:18,400 So shout out to your guys as marketing team because you're not going to mistake that bag. 661 00:33:18,400 --> 00:33:22,560 No, the folks that did that for us, they're great friends of ours out of Minnesota. 662 00:33:22,560 --> 00:33:25,480 They just knocked it out of the park with that bag. 663 00:33:25,480 --> 00:33:26,960 They've done a good job on all of our bags. 664 00:33:26,960 --> 00:33:29,000 That man really, really, really drove home. 665 00:33:29,000 --> 00:33:30,520 So yeah, they did. 666 00:33:30,520 --> 00:33:31,520 So all right. 667 00:33:31,520 --> 00:33:36,400 So a couple of other things going back into like the dog food and next level lines to 668 00:33:36,400 --> 00:33:37,400 two part deal here. 669 00:33:37,400 --> 00:33:40,560 So I want you to talk a little bit about the passion and purpose lines. 670 00:33:40,560 --> 00:33:43,680 If people are looking at your bags of feed, they'll see some of them say passion and some 671 00:33:43,680 --> 00:33:44,680 of them say purpose. 672 00:33:44,680 --> 00:33:45,720 Is there a difference between that? 673 00:33:45,720 --> 00:33:48,800 Like that a consumer can say, okay, if they're having a hard time figuring out what they 674 00:33:48,800 --> 00:33:51,720 need for their dog, it falls into one of these two lines. 675 00:33:51,720 --> 00:33:55,600 Yeah, we're going to tweak that a little bit as a company. 676 00:33:55,600 --> 00:33:56,600 Great answer. 677 00:33:56,600 --> 00:33:57,880 That's a great question. 678 00:33:57,880 --> 00:33:59,920 And that's what we just talked about last week. 679 00:33:59,920 --> 00:34:01,720 And when I was together, like what is passion mean? 680 00:34:01,720 --> 00:34:05,580 We're all passionate about our product or passionate about our company. 681 00:34:05,580 --> 00:34:09,080 But the passion line is hate to say me too. 682 00:34:09,080 --> 00:34:15,120 Everybody's got a 30 20, a 24 20, a 26 18 maintenance and the purpose line serves a 683 00:34:15,120 --> 00:34:16,120 purpose. 684 00:34:16,120 --> 00:34:17,800 You know, it serves a puppy. 685 00:34:17,800 --> 00:34:20,840 It serves with high lows, necrosis, mcdreughton. 686 00:34:20,840 --> 00:34:24,160 It serves a giant breed, so to speak, something like that. 687 00:34:24,160 --> 00:34:25,680 So that's really the only difference. 688 00:34:25,680 --> 00:34:28,580 All of our products take care of gut health. 689 00:34:28,580 --> 00:34:32,120 If you've got a dog that's got a very sensitive stomach, any one of our products will help 690 00:34:32,120 --> 00:34:33,840 take care of that. 691 00:34:33,840 --> 00:34:36,040 And that's the other thing I wanted to get into. 692 00:34:36,040 --> 00:34:39,520 And I'm glad you just rolled me into this is, you know, you guys have something called 693 00:34:39,520 --> 00:34:41,400 the VX advantage. 694 00:34:41,400 --> 00:34:44,200 And that has to deal with your probiotics. 695 00:34:44,200 --> 00:34:49,560 And is it prebiotics as well as probiotics, prebiotics, probiotics, and now new post biotics. 696 00:34:49,560 --> 00:34:52,560 Okay, so let's let's do something here for the listeners. 697 00:34:52,560 --> 00:34:57,460 Let's break down what a prebiotic, a probiotic and a post biotic all three of those. 698 00:34:57,460 --> 00:34:59,240 Let's dive into each three of those categories. 699 00:34:59,240 --> 00:35:04,240 Yeah, well, you think about your gut, your gut health, your microbiome, the prebiotics 700 00:35:04,240 --> 00:35:07,640 feed the probiotics, the probiotics produce the post biotic. 701 00:35:07,640 --> 00:35:10,760 So post biotic is like a poop in the probiotics. 702 00:35:10,760 --> 00:35:16,280 But all of that stimulates and has a healthy community in your belly that you need to digest. 703 00:35:16,280 --> 00:35:19,680 So that's the pre pro and post. 704 00:35:19,680 --> 00:35:22,560 We use mineral complexes from all tech. 705 00:35:22,560 --> 00:35:26,020 That is your zinc, your copper, your manganese, all that product. 706 00:35:26,020 --> 00:35:29,620 It's got to be very bio available or it's no good for you. 707 00:35:29,620 --> 00:35:33,640 And then one of the main things is we use cell plex as a source of selenium. 708 00:35:33,640 --> 00:35:38,080 You can get selenium in a rock form for the organic form and we use selenium yeast from 709 00:35:38,080 --> 00:35:40,880 all tech and it's a organic form. 710 00:35:40,880 --> 00:35:43,800 It's a great, great product to boost immune system. 711 00:35:43,800 --> 00:35:47,240 They're using it in humans to slow down the aging process, the Alzheimer's and they're 712 00:35:47,240 --> 00:35:49,080 using it to fight cancers. 713 00:35:49,080 --> 00:35:54,640 That's increases the egg count in females is sperm counting males. 714 00:35:54,640 --> 00:35:55,880 So great, great product. 715 00:35:55,880 --> 00:35:57,440 That is our VX advantage. 716 00:35:57,440 --> 00:35:59,520 That's in every bag that we make. 717 00:35:59,520 --> 00:36:01,040 All right. 718 00:36:01,040 --> 00:36:02,040 I like it. 719 00:36:02,040 --> 00:36:06,280 We trademark the term science is in the bag and that's a, that's a little jab that a big 720 00:36:06,280 --> 00:36:10,680 popular $8 billion a year company that has their science on the outside of the bag. 721 00:36:10,680 --> 00:36:16,720 We put our science in the bag and it's all cited proven and makes, makes a big difference. 722 00:36:16,720 --> 00:36:17,720 Yeah. 723 00:36:17,720 --> 00:36:20,440 And, and you guys have, you talk, you hit on it a little bit whenever you're talking 724 00:36:20,440 --> 00:36:25,720 about like your ingredients coming in, but you guys have a lab that tests everything 725 00:36:25,720 --> 00:36:30,640 that you guys make and correct me if I'm wrong, but when you guys were building the plant, 726 00:36:30,640 --> 00:36:35,440 didn't I not hear on one of the videos or somewhere that, um, if anybody has a question 727 00:36:35,440 --> 00:36:39,440 about a dog food that you guys will test different brands of dog food and do like a side by side 728 00:36:39,440 --> 00:36:42,120 comparison that I hear that right. 729 00:36:42,120 --> 00:36:43,960 You know, kind of story. 730 00:36:43,960 --> 00:36:45,960 We have the capabilities of testing dog food. 731 00:36:45,960 --> 00:36:46,960 Okay. 732 00:36:46,960 --> 00:36:50,000 So we test our income ingredients and then we test our finished product immediately. 733 00:36:50,000 --> 00:36:53,160 Plus we send it off to a third party lab to get tested. 734 00:36:53,160 --> 00:36:54,160 Okay. 735 00:36:54,160 --> 00:36:55,920 So we test other people's dog foods as well. 736 00:36:55,920 --> 00:36:56,920 We know what they're doing. 737 00:36:56,920 --> 00:36:57,920 Gotcha. 738 00:36:57,920 --> 00:37:00,040 So there's no, there's no pulling the wool over your guys' eyes. 739 00:37:00,040 --> 00:37:02,520 I mean, you guys know what the competition's doing. 740 00:37:02,520 --> 00:37:03,520 Absolutely. 741 00:37:03,520 --> 00:37:04,520 So absolutely. 742 00:37:04,520 --> 00:37:05,520 Okay. 743 00:37:05,520 --> 00:37:11,440 Where I see that you're on the road all the time you are, you're in, um, you're in big 744 00:37:11,440 --> 00:37:15,280 businesses you're setting up, you know, stores like family farm and home, you're in small 745 00:37:15,280 --> 00:37:17,280 stores like froggy bottom outdoors. 746 00:37:17,280 --> 00:37:20,040 We have a huge line of next level and froggy bottom outdoors. 747 00:37:20,040 --> 00:37:25,120 Um, we carry a lot of your guys's blends and we're getting great, great feedback on that. 748 00:37:25,120 --> 00:37:28,680 So where can people find next level if they want to give it a try? 749 00:37:28,680 --> 00:37:30,160 Like where can they find it? 750 00:37:30,160 --> 00:37:35,560 Well, the best thing to do is go to our website, nextlevelpetfood.com and you can go to the 751 00:37:35,560 --> 00:37:38,640 find a retailer, putting your zip code and it'll pop it up. 752 00:37:38,640 --> 00:37:46,280 If that don't work, reach out to our info at info at us.petfood.com or info at nextlevelpetfood.com 753 00:37:46,280 --> 00:37:50,320 and say, Hey, I live here and I want to find your product. 754 00:37:50,320 --> 00:37:52,640 Um, 80,000 Facebook followers. 755 00:37:52,640 --> 00:37:54,880 I think today 79, 80,000. 756 00:37:54,880 --> 00:37:58,640 And then our number one hits on our webpage is where to find it. 757 00:37:58,640 --> 00:37:59,640 People are looking for it. 758 00:37:59,640 --> 00:38:00,640 And we got a heat map. 759 00:38:00,640 --> 00:38:05,040 It shows where people are looking and, um, that's what we're showing potential retailers. 760 00:38:05,040 --> 00:38:07,680 Look, people are looking for your product, this product here, you know, they're trying 761 00:38:07,680 --> 00:38:09,640 to find places to buy it. 762 00:38:09,640 --> 00:38:11,280 Um, so that's, that's the best way to do it. 763 00:38:11,280 --> 00:38:13,720 Just go to the website or give me a call. 764 00:38:13,720 --> 00:38:15,000 I ain't hard to find. 765 00:38:15,000 --> 00:38:16,920 Now are you guys all across the country? 766 00:38:16,920 --> 00:38:20,600 You primarily like in the Southwest Midwest, like where you guys at right now? 767 00:38:20,600 --> 00:38:24,200 No, we're in all 50 States, including Alaska and Hawaii. 768 00:38:24,200 --> 00:38:25,200 What? 769 00:38:25,200 --> 00:38:26,200 Yep. 770 00:38:26,200 --> 00:38:30,000 And we're down and get some of the, some of the, uh, Panama and you know, a couple of 771 00:38:30,000 --> 00:38:32,200 Belize, some of those countries in their South Florida. 772 00:38:32,200 --> 00:38:33,640 I'm about to pull this up. 773 00:38:33,640 --> 00:38:35,440 Let's see where the closest is. 774 00:38:35,440 --> 00:38:36,440 I did not know that. 775 00:38:36,440 --> 00:38:37,440 Okay. 776 00:38:37,440 --> 00:38:44,560 So while Bashton is pulling that up, let's talk about a couple of hot topics right now. 777 00:38:44,560 --> 00:38:46,920 Let's, let's just hit on them. 778 00:38:46,920 --> 00:38:52,320 It has been, it has been tossed around, especially in the coonhound world that some dog foods 779 00:38:52,320 --> 00:39:00,040 are causing issues such as thyroid levels and their dog performance has that you guys 780 00:39:00,040 --> 00:39:01,140 have the science. 781 00:39:01,140 --> 00:39:04,880 Has there been any science to prove that or disprove that? 782 00:39:04,880 --> 00:39:09,920 Not that I'm aware of that I've seen, you know, uh, whenever I have a bad day, I tell 783 00:39:09,920 --> 00:39:11,960 her, but I have a thyroid problem too. 784 00:39:11,960 --> 00:39:17,280 You know, I'm sure there's probably some, some truth to that for some folks, but I just 785 00:39:17,280 --> 00:39:18,280 don't know. 786 00:39:18,280 --> 00:39:19,280 Yeah. 787 00:39:19,280 --> 00:39:20,280 I've never experienced it. 788 00:39:20,280 --> 00:39:21,280 I've always done the blue tick. 789 00:39:21,280 --> 00:39:25,600 So my dogs are slower anyway. 790 00:39:25,600 --> 00:39:29,800 I don't know about that, but I've never seen any scientific proof or nobody in the dog 791 00:39:29,800 --> 00:39:30,800 food world. 792 00:39:30,800 --> 00:39:36,600 We have a great nutritionist up St. Louis, Dr. George Collings, and we'd never heard 793 00:39:36,600 --> 00:39:39,080 of the dog food causing a thyroid problem. 794 00:39:39,080 --> 00:39:40,240 Is there thyroid problems? 795 00:39:40,240 --> 00:39:43,120 I'm sure there are, but dog food didn't cause it. 796 00:39:43,120 --> 00:39:46,200 Are the people that hunt the blue ticks a little slower too? 797 00:39:46,200 --> 00:39:47,200 Absolutely. 798 00:39:47,200 --> 00:39:48,200 Okay. 799 00:39:48,200 --> 00:39:49,200 Just checking. 800 00:39:49,200 --> 00:39:52,040 I hunt my 40 acres all night long. 801 00:39:52,040 --> 00:39:56,000 Hey, that's what it allows you to have that nice physique you got going on. 802 00:39:56,000 --> 00:39:57,000 That's right. 803 00:39:57,000 --> 00:39:58,000 That's exactly right. 804 00:39:58,000 --> 00:39:59,000 There you go. 805 00:39:59,000 --> 00:40:01,360 Hey, you know, a guy that I were, it's funny. 806 00:40:01,360 --> 00:40:02,360 It's funny story. 807 00:40:02,360 --> 00:40:05,260 Guy that I used to work with, he had real bad knee problems and he said, you know why 808 00:40:05,260 --> 00:40:06,560 I don't do no more? 809 00:40:06,560 --> 00:40:07,560 I don't hunt real hard. 810 00:40:07,560 --> 00:40:08,560 I said, why is that? 811 00:40:08,560 --> 00:40:11,600 These knees only got so many cycles and I can't follow them dogs. 812 00:40:11,600 --> 00:40:16,800 All right, Basin, what'd you find? 813 00:40:16,800 --> 00:40:18,640 It's in bomb goers. 814 00:40:18,640 --> 00:40:20,680 It's in tell city, Indiana. 815 00:40:20,680 --> 00:40:21,680 Yeah. 816 00:40:21,680 --> 00:40:22,680 Bomb guards. 817 00:40:22,680 --> 00:40:23,680 Yeah. 818 00:40:23,680 --> 00:40:24,680 Bomb guards. 819 00:40:24,680 --> 00:40:25,680 Yeah. 820 00:40:25,680 --> 00:40:28,800 It's about, uh, that's about 45, 45, 50 minutes from the house. 821 00:40:28,800 --> 00:40:29,800 Yeah. 822 00:40:29,800 --> 00:40:30,800 Bomb guards. 823 00:40:30,800 --> 00:40:31,800 Little, little story there. 824 00:40:31,800 --> 00:40:32,800 It used to be Orselands over there. 825 00:40:32,800 --> 00:40:33,800 And okay. 826 00:40:33,800 --> 00:40:34,800 I was, yeah. 827 00:40:34,800 --> 00:40:35,800 Yeah. 828 00:40:35,800 --> 00:40:38,560 And that's where I'm actually from. 829 00:40:38,560 --> 00:40:40,400 And right across the river. 830 00:40:40,400 --> 00:40:41,400 Yep. 831 00:40:41,400 --> 00:40:45,560 So the federal trade commission said, no, you can't buy it all that that's, that's whatever. 832 00:40:45,560 --> 00:40:46,560 So they had to split that up. 833 00:40:46,560 --> 00:40:50,400 So bomb guards bought some of Orselands stores, uh, buck heights. 834 00:40:50,400 --> 00:40:52,080 I've heard from Missouri got some of the tracks. 835 00:40:52,080 --> 00:40:53,080 I got the rest. 836 00:40:53,080 --> 00:40:55,120 So I know exactly where I know exactly. 837 00:40:55,120 --> 00:40:57,280 It's right there across from Mickey D's. 838 00:40:57,280 --> 00:40:58,280 Yep. 839 00:40:58,280 --> 00:40:59,280 Yep. 840 00:40:59,280 --> 00:41:00,280 Yep. 841 00:41:00,280 --> 00:41:01,280 Bomb guards is a great retailer. 842 00:41:01,280 --> 00:41:04,600 Good, good, good folks based out of Sioux city, Iowa. 843 00:41:04,600 --> 00:41:05,920 Okay. 844 00:41:05,920 --> 00:41:06,920 Big chain. 845 00:41:06,920 --> 00:41:09,080 Hotel city, Indiana. 846 00:41:09,080 --> 00:41:12,360 My mom and bro, my mom and both my brothers still live there. 847 00:41:12,360 --> 00:41:13,360 Yeah. 848 00:41:13,360 --> 00:41:14,360 So. 849 00:41:14,360 --> 00:41:15,360 All right. 850 00:41:15,360 --> 00:41:16,720 So I just got a couple of these are just fun questions. 851 00:41:16,720 --> 00:41:19,920 I think we've, you know, we've shined the tree on the dog food thing, but like for a 852 00:41:19,920 --> 00:41:26,520 guy like you who said you spend like 258 nights on the road, you have, you're away from home 853 00:41:26,520 --> 00:41:27,520 a lot. 854 00:41:27,520 --> 00:41:33,680 You have, uh, something that is driving you to do that and to stick with the company like 855 00:41:33,680 --> 00:41:34,680 this. 856 00:41:34,680 --> 00:41:38,360 Like what, what motivates you every day to get up, hop in the plane, get in the car and, 857 00:41:38,360 --> 00:41:39,920 and push a product like this? 858 00:41:39,920 --> 00:41:43,440 Like what is your motivation and why are you so passionate about it? 859 00:41:43,440 --> 00:41:45,400 Yeah, that's just the passion. 860 00:41:45,400 --> 00:41:51,120 And, and I've been blessed to be a part of this, you know, Scott and Antoine, those, 861 00:41:51,120 --> 00:41:54,280 those guys are great, great guys and like brothers to me. 862 00:41:54,280 --> 00:41:57,880 But I remember when I first got into the pet food industry, I wrote a little article on 863 00:41:57,880 --> 00:42:02,520 LinkedIn that, Hey, those of us in rural America, we want good nutrition too. 864 00:42:02,520 --> 00:42:05,120 We want our dogs to have the best they can have. 865 00:42:05,120 --> 00:42:09,920 Uh, I have been that guy that comes on a Friday and I got my paycheck and I got to buy dog 866 00:42:09,920 --> 00:42:10,920 food. 867 00:42:10,920 --> 00:42:12,160 I'm buying cigarettes, beer and diapers. 868 00:42:12,160 --> 00:42:13,720 Well, guess what's not going to get cut. 869 00:42:13,720 --> 00:42:18,280 It wasn't going to be my beer cigarettes back in the day when I did that stuff. 870 00:42:18,280 --> 00:42:21,600 We want to feed a quality dog food for our, for our animals too. 871 00:42:21,600 --> 00:42:25,120 And all this marketing and stuff that you see on TV and commercials and some big, big 872 00:42:25,120 --> 00:42:28,120 box stores, man, that ain't great nutrition. 873 00:42:28,120 --> 00:42:31,400 We believe that next level we're the best to Christmas value on the market. 874 00:42:31,400 --> 00:42:33,120 Are we the cheapest bag of food? 875 00:42:33,120 --> 00:42:34,120 No, not at all. 876 00:42:34,120 --> 00:42:35,120 Are we the most expensive? 877 00:42:35,120 --> 00:42:36,560 No, not at all. 878 00:42:36,560 --> 00:42:40,600 But nutritionally, we are the best value on the market today. 879 00:42:40,600 --> 00:42:43,620 And there ain't nothing I wouldn't do for Scott and Antoine. 880 00:42:43,620 --> 00:42:45,200 And I put my heart and soul in it. 881 00:42:45,200 --> 00:42:46,680 I did it at our previous company. 882 00:42:46,680 --> 00:42:51,080 I was selling that stuff in my sleep and just enjoyed the people. 883 00:42:51,080 --> 00:42:54,480 You know, we feel like our brands of common sense nutrition for the common sense consumer 884 00:42:54,480 --> 00:42:55,480 at a common sense price. 885 00:42:55,480 --> 00:42:56,480 I'm a hound guy. 886 00:42:56,480 --> 00:42:57,480 I'm a country guy. 887 00:42:57,480 --> 00:43:04,880 I can hang with the guys, the pit bulls, I can go on a sport coat in the fancy show dog 888 00:43:04,880 --> 00:43:09,960 world or I can put on my hip waders and wait across the river. 889 00:43:09,960 --> 00:43:11,560 And I just enjoy that. 890 00:43:11,560 --> 00:43:13,160 Say that again about the common sense deal. 891 00:43:13,160 --> 00:43:14,160 That was good. 892 00:43:14,160 --> 00:43:16,120 That was a good one. 893 00:43:16,120 --> 00:43:20,080 Common sense nutrition for the common sense consumer at a common sense price. 894 00:43:20,080 --> 00:43:21,080 That's a mic drop. 895 00:43:21,080 --> 00:43:22,080 Is that trademarked? 896 00:43:22,080 --> 00:43:23,080 Yeah. 897 00:43:23,080 --> 00:43:24,080 Not yet. 898 00:43:24,080 --> 00:43:31,680 You need to get that on the next on the next bag of dog food. 899 00:43:31,680 --> 00:43:32,680 Yeah. 900 00:43:32,680 --> 00:43:36,880 And it really is because when you know, we make our own product and a lot of people don't 901 00:43:36,880 --> 00:43:40,400 realize that, you know, there may be 3000 brands of pet food out there, but there's 902 00:43:40,400 --> 00:43:43,120 only like 30 smart manufacturers in the United States. 903 00:43:43,120 --> 00:43:46,280 There's a lot of product that gets private label and somebody else is making for them. 904 00:43:46,280 --> 00:43:49,000 And you can't control your quality or your cost. 905 00:43:49,000 --> 00:43:50,880 But that's only our own plant. 906 00:43:50,880 --> 00:43:52,480 We're not going to have a fulfillment issue. 907 00:43:52,480 --> 00:43:56,080 There's been some fulfillment issues out there in the country in the last couple of years. 908 00:43:56,080 --> 00:43:59,200 You know, competitors can't get product out on the shelf. 909 00:43:59,200 --> 00:44:02,280 You know, they're running, you know, six months behind. 910 00:44:02,280 --> 00:44:06,360 They can't control the pricing because somebody else is making for them or the quality. 911 00:44:06,360 --> 00:44:10,720 We own our own plant and we're not making product for nobody else. 912 00:44:10,720 --> 00:44:11,720 We're going to make our own product. 913 00:44:11,720 --> 00:44:15,120 So we're going to have fulfillment, get it on the store shelves and the store is going 914 00:44:15,120 --> 00:44:17,120 to have it at a great quality. 915 00:44:17,120 --> 00:44:19,760 So that's just that common sense. 916 00:44:19,760 --> 00:44:22,980 You know, that's one thing that I did not know happened so much until you and I had 917 00:44:22,980 --> 00:44:26,560 a conversation the other day was that there was so much that private labeling going on. 918 00:44:26,560 --> 00:44:31,260 I honestly thought that, you know, the majority of the dog food manufacturers manufacture 919 00:44:31,260 --> 00:44:32,260 their own food. 920 00:44:32,260 --> 00:44:35,120 I did not realize that they were just rolling off different plants. 921 00:44:35,120 --> 00:44:37,560 No, they got to what's called a co-packer. 922 00:44:37,560 --> 00:44:40,400 You find a co-packer to make your product. 923 00:44:40,400 --> 00:44:44,480 You just own a you just own a brand name and some bags. 924 00:44:44,480 --> 00:44:45,480 That's interesting. 925 00:44:45,480 --> 00:44:49,600 So, OK, let's talk about the other brand that US Pet Food owns, because, you know, you said 926 00:44:49,600 --> 00:44:53,380 that next level is the best nutritional value on the market. 927 00:44:53,380 --> 00:44:59,080 And you said, you know, you're not the cheapest, but it's honestly not outrageous at all. 928 00:44:59,080 --> 00:45:00,080 It's not bad. 929 00:45:00,080 --> 00:45:05,040 So let's talk about the other brand for maybe that person who doesn't want to spend a little 930 00:45:05,040 --> 00:45:06,320 extra on the next level brand. 931 00:45:06,320 --> 00:45:09,840 You guys have another sister brand that, you know, very comparable. 932 00:45:09,840 --> 00:45:11,920 We do have one called Stratis. 933 00:45:11,920 --> 00:45:14,160 It doesn't have the VX advantage in it. 934 00:45:14,160 --> 00:45:15,160 It's a great product. 935 00:45:15,160 --> 00:45:19,520 Digest very, very well because the way we process our product, it's going to digest. 936 00:45:19,520 --> 00:45:25,080 It just didn't have all the fancy vitamins and minerals and the lower calcium levels 937 00:45:25,080 --> 00:45:26,080 in it. 938 00:45:26,080 --> 00:45:27,080 Gotcha. 939 00:45:27,080 --> 00:45:29,160 And then, you know, there's a there's a cat food in that. 940 00:45:29,160 --> 00:45:35,040 There's a puppy food, a 24 20 26 12 coming up. 941 00:45:35,040 --> 00:45:36,040 That's going to change the 26 18. 942 00:45:36,040 --> 00:45:40,080 And we're coming out with a 30 20 in the next couple of months in that product. 943 00:45:40,080 --> 00:45:41,080 Awesome. 944 00:45:41,080 --> 00:45:46,340 So as a new company and a growing company, are you guys looking for, you know, customer 945 00:45:46,340 --> 00:45:50,280 feedback and looking for those people who are like, hey, we've been trying this and 946 00:45:50,280 --> 00:45:51,600 maybe we'll think about this. 947 00:45:51,600 --> 00:45:52,600 Are you guys doing that? 948 00:45:52,600 --> 00:45:56,560 Is that something that, you know, people can reach out to info at nextlevel.com and share 949 00:45:56,560 --> 00:45:57,560 their mind? 950 00:45:57,560 --> 00:45:58,560 Yeah. 951 00:45:58,560 --> 00:46:01,240 And you know, just on our Facebook page, they just ask a question there. 952 00:46:01,240 --> 00:46:04,680 They're going to get a response more like it's one of the owners just going to respond. 953 00:46:04,680 --> 00:46:06,880 I mean, you don't get no better response than that. 954 00:46:06,880 --> 00:46:07,880 Right. 955 00:46:07,880 --> 00:46:10,400 And one of the things that I like about it is before next level even released, their 956 00:46:10,400 --> 00:46:15,280 very first brand of dog food or excuse me, their very first bag of dog food, you and 957 00:46:15,280 --> 00:46:19,800 the other, you know, sales reps were out on the road promoting this product, talking about 958 00:46:19,800 --> 00:46:20,800 it. 959 00:46:20,800 --> 00:46:21,800 You guys are not hard to find. 960 00:46:21,800 --> 00:46:24,240 You go to any of the major Coonhound events and like, you know, like you said, you're 961 00:46:24,240 --> 00:46:28,000 going to the premiere of the big show up here in Michigan this weekend. 962 00:46:28,000 --> 00:46:30,000 You guys are wearing your next level shirt. 963 00:46:30,000 --> 00:46:32,520 Your next level hats like you guys are doing a good job promoting it. 964 00:46:32,520 --> 00:46:36,400 And I've never seen one time where somebody walks up, ask you guys a question and they 965 00:46:36,400 --> 00:46:38,040 didn't stay and talk for a while. 966 00:46:38,040 --> 00:46:41,360 It's not just a quick answer, high and by you guys like dive deep into that. 967 00:46:41,360 --> 00:46:42,360 And I appreciate that. 968 00:46:42,360 --> 00:46:43,360 Yeah. 969 00:46:43,360 --> 00:46:45,160 You know, it's all about relationships. 970 00:46:45,160 --> 00:46:47,360 We want, we want to build a relationship with our consumers. 971 00:46:47,360 --> 00:46:48,360 It's like a big family. 972 00:46:48,360 --> 00:46:50,640 You know, we're never going to charge you for a ball cap. 973 00:46:50,640 --> 00:46:52,440 If we got a ball cap, you get yours. 974 00:46:52,440 --> 00:46:53,440 It's free. 975 00:46:53,440 --> 00:46:54,680 A t-shirt, we're going to give it to you. 976 00:46:54,680 --> 00:46:57,600 You know, I'm the kind of guy in Scotland and Antwerp too. 977 00:46:57,600 --> 00:46:58,600 They go buy a new truck. 978 00:46:58,600 --> 00:47:00,320 They're going to leave with a ball cap. 979 00:47:00,320 --> 00:47:04,200 You know, so we try to do that and want to build a relationship and answer the questions 980 00:47:04,200 --> 00:47:05,280 to take the time. 981 00:47:05,280 --> 00:47:06,720 I used to carry two cell phones. 982 00:47:06,720 --> 00:47:09,680 Now I'm lucky enough to have one, but it rings all the time. 983 00:47:09,680 --> 00:47:14,000 I tell everybody from eight to five, I'm dealing with retailers and distributors from five 984 00:47:14,000 --> 00:47:15,840 to two or three o'clock in the morning. 985 00:47:15,840 --> 00:47:18,680 It's Coon hunters and dog people because that's when they're off work. 986 00:47:18,680 --> 00:47:19,680 Right. 987 00:47:19,680 --> 00:47:23,280 And we all try to make ourselves available and answer those questions. 988 00:47:23,280 --> 00:47:26,000 That's really what sets us apart from sides of nutrition. 989 00:47:26,000 --> 00:47:29,200 Name another pet food company that you can go watch a video of how their plant plan is 990 00:47:29,200 --> 00:47:30,200 made. 991 00:47:30,200 --> 00:47:31,920 Uh, you, you won't find it. 992 00:47:31,920 --> 00:47:35,880 Most of them, if you go there, you have to sign an NDA and you have to leave your cell 993 00:47:35,880 --> 00:47:36,880 phone in the truck. 994 00:47:36,880 --> 00:47:37,880 Ours is wide open. 995 00:47:37,880 --> 00:47:38,880 There's no savings. 996 00:47:38,880 --> 00:47:44,320 We have, you know, as far as those hats and shirts go, unless you're Bryce Matthews and 997 00:47:44,320 --> 00:47:45,680 then you guys steal your kids. 998 00:47:45,680 --> 00:47:46,680 Yeah. 999 00:47:46,680 --> 00:47:49,720 Hey, I'll tell you what, this is no joke. 1000 00:47:49,720 --> 00:47:55,160 I was working a couple of weeks ago and I get a, I get a text message from Brandon and 1001 00:47:55,160 --> 00:48:01,560 I open it up and it's a picture of Brandon standing there with my fiance and kids and 1002 00:48:01,560 --> 00:48:03,160 they're all wearing next level hats. 1003 00:48:03,160 --> 00:48:05,280 And I'm like, hold up. 1004 00:48:05,280 --> 00:48:09,480 Like I thought you were in like Arkansas or something yesterday and now here you are like 1005 00:48:09,480 --> 00:48:11,360 taking a picture with my family. 1006 00:48:11,360 --> 00:48:13,360 We're next level gear. 1007 00:48:13,360 --> 00:48:17,080 Hey, it is what it is. 1008 00:48:17,080 --> 00:48:18,080 And they'll bring girls. 1009 00:48:18,080 --> 00:48:19,080 They got a special place in the heart. 1010 00:48:19,080 --> 00:48:20,080 I take care of. 1011 00:48:20,080 --> 00:48:21,080 Yeah. 1012 00:48:21,080 --> 00:48:22,320 And so they ran into you at a family farm at home. 1013 00:48:22,320 --> 00:48:24,480 You were in there checking on another one of your retailers. 1014 00:48:24,480 --> 00:48:25,640 That's our local farm store here. 1015 00:48:25,640 --> 00:48:28,240 So you know, that just proves that you guys are out in the field. 1016 00:48:28,240 --> 00:48:29,240 You're, you're visible. 1017 00:48:29,240 --> 00:48:30,520 You're there to talk to people. 1018 00:48:30,520 --> 00:48:33,440 I'm sure if somebody would have stopped you in family farm at home and ask you, Hey, what's 1019 00:48:33,440 --> 00:48:34,440 this next level? 1020 00:48:34,440 --> 00:48:36,840 You would have went right ahead and, and you know, told them all about it. 1021 00:48:36,840 --> 00:48:38,880 Yeah, that's what we do. 1022 00:48:38,880 --> 00:48:40,160 That's our job. 1023 00:48:40,160 --> 00:48:46,120 So, so, so I'm looking, I'm looking at the dog food here and I see two, I see the high 1024 00:48:46,120 --> 00:48:51,400 energy and obviously, you know, I'm going to ask the hero salute. 1025 00:48:51,400 --> 00:48:55,720 So I hunt a dog four or five, six nights a week, uh, quite a bit. 1026 00:48:55,720 --> 00:49:00,640 Um, I'm looking to try out some next level, which one should I switch to? 1027 00:49:00,640 --> 00:49:06,680 You know, I'm, I, I've always been a big fan of high energy, um, before we come out hero 1028 00:49:06,680 --> 00:49:07,680 salute. 1029 00:49:07,680 --> 00:49:10,040 So the differences is hero salute. 1030 00:49:10,040 --> 00:49:12,240 You're going to have 20% protein versus 20, 24. 1031 00:49:12,240 --> 00:49:17,120 So a little bit more protein and a little bit less fat, but higher levels are mega three 1032 00:49:17,120 --> 00:49:20,200 and sixes and 850 milligrams of the coast and it can grow it. 1033 00:49:20,200 --> 00:49:22,360 And so it's to me, it's no brainer. 1034 00:49:22,360 --> 00:49:24,080 It's a hero salute. 1035 00:49:24,080 --> 00:49:27,280 So Froggy bottom outdoors, we have the high energy in stock. 1036 00:49:27,280 --> 00:49:31,440 It's 57 99 for a 40 pound bag. 1037 00:49:31,440 --> 00:49:32,640 That is not bad. 1038 00:49:32,640 --> 00:49:37,800 And we actually just placed an order for next level Friday and we are going to have some 1039 00:49:37,800 --> 00:49:40,640 of the hero salute on that truck coming to our store. 1040 00:49:40,640 --> 00:49:41,760 So we're going to have that available. 1041 00:49:41,760 --> 00:49:45,440 I don't have the pricing for that right now, but by the time this podcast airs, we should 1042 00:49:45,440 --> 00:49:49,220 have that up on the website and we can ship next level dog food. 1043 00:49:49,220 --> 00:49:52,880 We can ship anything dog food related to anywhere in the country. 1044 00:49:52,880 --> 00:49:57,040 So if you guys want to try some of that, get onto froggy bottom outdoors.com and you can 1045 00:49:57,040 --> 00:49:59,400 order your bag of dog food right there. 1046 00:49:59,400 --> 00:50:06,120 But speaking of the next level hero salute brand, Brandon, you were gracious enough to 1047 00:50:06,120 --> 00:50:10,360 say that we note on this podcast, you know, seeing that Semper dogging is all about giving 1048 00:50:10,360 --> 00:50:12,560 back, especially to our vets. 1049 00:50:12,560 --> 00:50:18,120 You guys wanted to donate two bags of hero salute to the listeners of this podcast. 1050 00:50:18,120 --> 00:50:19,120 Yeah. 1051 00:50:19,120 --> 00:50:20,120 Yeah. 1052 00:50:20,120 --> 00:50:25,880 Basham and I have been listening for a couple of things to engage our, our audience and 1053 00:50:25,880 --> 00:50:26,920 have them email us. 1054 00:50:26,920 --> 00:50:30,800 So what we're going to do guys, bathroom is going to have a question and I'm going to 1055 00:50:30,800 --> 00:50:38,080 have a question and we are going to have you guys email Semper dogging at gmail.com and 1056 00:50:38,080 --> 00:50:41,400 we're going to send two different people a bag of dog food. 1057 00:50:41,400 --> 00:50:42,600 That's going to come from froggy bottom outdoors. 1058 00:50:42,600 --> 00:50:45,760 It's going to be a nice froggy bottom outdoors back box. 1059 00:50:45,760 --> 00:50:47,600 And it is going to be a bag of that hero salute blend. 1060 00:50:47,600 --> 00:50:48,600 Is that a 40 pound bag, Brandon? 1061 00:50:48,600 --> 00:50:51,600 40 pound bag and also a next level ball cap. 1062 00:50:51,600 --> 00:50:52,600 We'll throw that in there too. 1063 00:50:52,600 --> 00:50:55,000 And he's going to throw in the next level box and a t-shirt. 1064 00:50:55,000 --> 00:50:57,200 Guys, this is getting good. 1065 00:50:57,200 --> 00:50:58,200 Okay. 1066 00:50:58,200 --> 00:51:01,040 So we are glad that you guys have listened all the way through this podcast. 1067 00:51:01,040 --> 00:51:05,760 So on the line, we have two different winners going to win a next level ball cap, a next 1068 00:51:05,760 --> 00:51:09,760 level t-shirt and a 40 pound bag of hero salute. 1069 00:51:09,760 --> 00:51:12,920 So Basham, I'll let you go first. 1070 00:51:12,920 --> 00:51:18,160 What question do you want answered at Semper dogging at gmail.com? 1071 00:51:18,160 --> 00:51:23,960 Let's go with what is the name of Brandon's blue tick? 1072 00:51:23,960 --> 00:51:25,320 Okay. 1073 00:51:25,320 --> 00:51:26,320 I like that. 1074 00:51:26,320 --> 00:51:27,320 Which one? 1075 00:51:27,320 --> 00:51:28,320 This one? 1076 00:51:28,320 --> 00:51:29,680 The 14 year old. 1077 00:51:29,680 --> 00:51:30,680 Okay. 1078 00:51:30,680 --> 00:51:31,680 Yeah. 1079 00:51:31,680 --> 00:51:32,680 The one that's tattooed on Brandon's arm. 1080 00:51:32,680 --> 00:51:34,720 So, no, it's not. 1081 00:51:34,720 --> 00:51:35,720 I lied. 1082 00:51:35,720 --> 00:51:40,200 Oh, no, that the one that's tattooed on his arm was his first one. 1083 00:51:40,200 --> 00:51:41,560 Okay. 1084 00:51:41,560 --> 00:51:43,560 So the question again, repeat it. 1085 00:51:43,560 --> 00:51:46,520 This is what is the name of Brandon's blue tick? 1086 00:51:46,520 --> 00:51:47,520 The 14 year old blue tick. 1087 00:51:47,520 --> 00:51:49,560 The 14 year old blue tick. 1088 00:51:49,560 --> 00:51:50,560 Okay. 1089 00:51:50,560 --> 00:51:51,560 Got it. 1090 00:51:51,560 --> 00:51:52,920 So that's going to be one winner. 1091 00:51:52,920 --> 00:51:57,440 Now the same person cannot answer both questions and expect to get two bags. 1092 00:51:57,440 --> 00:51:59,400 So we're going to split this out. 1093 00:51:59,400 --> 00:52:08,960 So my question is going to be what was the name of the company that FedEx bought out 1094 00:52:08,960 --> 00:52:12,600 that Brandon used to work for? 1095 00:52:12,600 --> 00:52:13,600 I thought that was interesting. 1096 00:52:13,600 --> 00:52:14,600 I didn't know that. 1097 00:52:14,600 --> 00:52:15,600 Yeah. 1098 00:52:15,600 --> 00:52:16,600 Yeah. 1099 00:52:16,600 --> 00:52:17,600 So, okay. 1100 00:52:17,600 --> 00:52:20,880 If you guys can answer those two questions, send those answers into Semper dogging at 1101 00:52:20,880 --> 00:52:21,880 gmail.com. 1102 00:52:21,880 --> 00:52:25,200 Frog at Bottom Outdoors, Next Level, we're going to do a giveaway for you guys. 1103 00:52:25,200 --> 00:52:29,040 So we appreciate you guys listening to this podcast and sticking it through with us the 1104 00:52:29,040 --> 00:52:30,280 entire time. 1105 00:52:30,280 --> 00:52:31,280 This has been good. 1106 00:52:31,280 --> 00:52:35,000 Basher, you got anything else that's, you know, hot topic, top of mind, anything you 1107 00:52:35,000 --> 00:52:36,120 want to discuss? 1108 00:52:36,120 --> 00:52:37,480 We've got the guy on right now. 1109 00:52:37,480 --> 00:52:40,680 So if you've got something to say or a question, now's your time. 1110 00:52:40,680 --> 00:52:43,280 No, I think he's, I think he's done a good job. 1111 00:52:43,280 --> 00:52:50,040 I want to say thank you for reaching out, for coming on and supporting us, you know, 1112 00:52:50,040 --> 00:52:55,160 through and through, whether it be Facebook, you know, always sharing our page, you know, 1113 00:52:55,160 --> 00:52:57,640 it's Semper dogging podcast. 1114 00:52:57,640 --> 00:53:03,200 Just always supportive of what we're trying to do out over, you know, on this platform, 1115 00:53:03,200 --> 00:53:07,080 you know, this side of the house, what we're trying to do and the mission that we're trying 1116 00:53:07,080 --> 00:53:08,080 to accomplish. 1117 00:53:08,080 --> 00:53:13,680 And I just thankful to be a part of it, be on the podcast and we'll come do it again. 1118 00:53:13,680 --> 00:53:16,000 Maybe I'll get Scott or Antoine to join me sometime soon. 1119 00:53:16,000 --> 00:53:17,480 Oh, that would be awesome. 1120 00:53:17,480 --> 00:53:21,520 Really geek out and get you guys down to, you know, welcome to Texas sometime and see 1121 00:53:21,520 --> 00:53:22,520 the planet. 1122 00:53:22,520 --> 00:53:23,520 Maybe you go in there. 1123 00:53:23,520 --> 00:53:27,680 Book is we, rumor is we may be a part of a PC down there. 1124 00:53:27,680 --> 00:53:29,560 A big, big five thousand something. 1125 00:53:29,560 --> 00:53:32,160 If you guys have done that way, maybe stop by. 1126 00:53:32,160 --> 00:53:33,160 Book it. 1127 00:53:33,160 --> 00:53:34,160 I got an entry. 1128 00:53:34,160 --> 00:53:35,160 Yeah. 1129 00:53:35,160 --> 00:53:38,160 And are you buying me to? 1130 00:53:38,160 --> 00:53:39,160 No. 1131 00:53:39,160 --> 00:53:40,160 Dang. 1132 00:53:40,160 --> 00:53:43,160 I don't have an entry. 1133 00:53:43,160 --> 00:53:44,160 Hey, hey. 1134 00:53:44,160 --> 00:53:54,280 You know, with Brandon going on 284, you know, nights, I would say that his rewards program 1135 00:53:54,280 --> 00:53:57,280 is a pretty good, pretty good. 1136 00:53:57,280 --> 00:54:01,680 I do say that he'll knock a lot. 1137 00:54:01,680 --> 00:54:04,720 He's got a lot of, he's got a lot of points racked up, right? 1138 00:54:04,720 --> 00:54:05,720 Yeah. 1139 00:54:05,720 --> 00:54:06,720 I would give a few away. 1140 00:54:06,720 --> 00:54:07,720 So not as many as I should have. 1141 00:54:07,720 --> 00:54:08,720 Oh man. 1142 00:54:08,720 --> 00:54:09,720 No, that's awesome. 1143 00:54:09,720 --> 00:54:14,160 So anybody's got any, any, any questions, man, they could just, they can find me personally 1144 00:54:14,160 --> 00:54:16,640 on Facebook, shoot me a message. 1145 00:54:16,640 --> 00:54:20,720 Our office, our inside sales team, customer service, they, there were seconds and then 1146 00:54:20,720 --> 00:54:23,520 they'll go, they'll do whatever it takes to try to find an answer for you. 1147 00:54:23,520 --> 00:54:28,080 You know, the foods, 100% guarantee you buy a bag. 1148 00:54:28,080 --> 00:54:29,080 You feed it. 1149 00:54:29,080 --> 00:54:30,080 You don't like it. 1150 00:54:30,080 --> 00:54:31,080 No, it didn't work. 1151 00:54:31,080 --> 00:54:32,080 Take it back and get your money back. 1152 00:54:32,080 --> 00:54:33,080 It's not a problem. 1153 00:54:33,080 --> 00:54:38,320 No hard kids, but it just, it's just the best, my opinion, the best food out there. 1154 00:54:38,320 --> 00:54:41,960 I love it because I work for them because I fed it and I'll do anything for Scott and 1155 00:54:41,960 --> 00:54:42,960 Antoine. 1156 00:54:42,960 --> 00:54:43,960 I'll take a bullet. 1157 00:54:43,960 --> 00:54:44,960 They're good guys. 1158 00:54:44,960 --> 00:54:48,720 They put their whole heart and soul into it and our guys in the plant, they are the best 1159 00:54:48,720 --> 00:54:49,720 in the business. 1160 00:54:49,720 --> 00:54:50,720 Yeah. 1161 00:54:50,720 --> 00:54:51,720 And that's awesome. 1162 00:54:51,720 --> 00:54:54,320 So Brandon, I just want to once again say thank you for joining us. 1163 00:54:54,320 --> 00:54:56,720 I'm glad we finally carved out the time to get you on here. 1164 00:54:56,720 --> 00:54:59,960 I know we've talked about it for a long time and you and I spend a lot of time on the phone, 1165 00:54:59,960 --> 00:55:04,000 you know, just doing work business stuff and, and I just really have enjoyed tonight sitting 1166 00:55:04,000 --> 00:55:08,400 down, uh, you know, kind of just buddy to buddy and, and going deep into this and spreading 1167 00:55:08,400 --> 00:55:10,640 the knowledge with other hound hunters and other canine fanciers. 1168 00:55:10,640 --> 00:55:13,520 Um, you know, we're not, this podcast isn't just for the hound guys. 1169 00:55:13,520 --> 00:55:16,880 You know, we've got, got people who listened that have all different types of breeds of 1170 00:55:16,880 --> 00:55:20,160 dogs and you know, I think next level and stratus, they've got something for everybody. 1171 00:55:20,160 --> 00:55:23,160 So thank you for taking the time to join us tonight, but I sure appreciate it. 1172 00:55:23,160 --> 00:55:24,160 Thank you guys. 1173 00:55:24,160 --> 00:55:25,160 All right, Basher, I'm good. 1174 00:55:25,160 --> 00:55:28,160 Brandon, if you're good, we're going to sign off here. 1175 00:55:28,160 --> 00:55:31,120 So guys, thank you so much for listening to the Semper doggone podcast. 1176 00:55:31,120 --> 00:55:35,240 Be sure to go check out our sponsors, froggy bottom outdoors, never satisfied off road. 1177 00:55:35,240 --> 00:55:38,760 If there's anything that those guys offer that could be of service to you, make sure 1178 00:55:38,760 --> 00:55:39,760 that you shop with them. 1179 00:55:39,760 --> 00:55:42,640 You know, you're supporting the people who support us and they're the ones along with 1180 00:55:42,640 --> 00:55:46,200 you listeners who help this podcast go every single night or every single week. 1181 00:55:46,200 --> 00:55:47,660 So we sure appreciate you. 1182 00:55:47,660 --> 00:55:48,660 We appreciate them. 1183 00:55:48,660 --> 00:55:51,320 Um, you guys, and we're going to, we're going to sign off for tonight. 1184 00:55:51,320 --> 00:55:52,320 So I'm out of here, guys. 1185 00:55:52,320 --> 00:55:53,320 You guys have a good night. 1186 00:55:53,320 --> 00:55:54,320 All right. 1187 00:55:54,320 --> 00:55:55,320 Have a good one guys. 1188 00:55:55,320 --> 00:56:01,600 See y'all. 1189 00:56:01,600 --> 00:56:06,400 We all know that canines can take us to some wild places and some of those are only accessible 1190 00:56:06,400 --> 00:56:08,260 by an off road vehicle. 1191 00:56:08,260 --> 00:56:12,400 No matter how hard you try to maintain your ride, something is bound to break on one of 1192 00:56:12,400 --> 00:56:13,400 your adventures. 1193 00:56:13,400 --> 00:56:17,640 When you find yourself looking for replacement parts or maybe even a few upgraded parts to 1194 00:56:17,640 --> 00:56:22,960 further try and prevent a breakdown, look no further than never satisfied off road. 1195 00:56:22,960 --> 00:56:29,000 Joey go forth is the proud new owner of never satisfied off road and is ready to serve you 1196 00:56:29,000 --> 00:56:33,880 performance accessories such as lift kits, portals, tires, and more can all be found 1197 00:56:33,880 --> 00:56:38,300 at never satisfied off road located in Covington, Tennessee. 1198 00:56:38,300 --> 00:56:43,040 The team at never satisfied off road is ready to ship parts and accessories for your ride 1199 00:56:43,040 --> 00:56:45,120 anywhere in the country. 1200 00:56:45,120 --> 00:56:49,480 As their new website is currently being built, be sure 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