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Late one night in my Ford Edge, after the first day of the gathering, we just sat there

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and just chatted at each other and tried to figure out a way to best support the group.

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Because that's been our goal from the beginning is to elevate US hostels to offer them more

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ways to put more money in their pocket, better guests in their beds.

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And so Hosteling.US was born out of a conversation with US hostel owners and teams.

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Hello friends and travelers.

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Thanks for listening.

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You are riding along on the Hostel Road Trip podcast.

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Our mission is to spread awareness of the true hostel experience in the Americas and

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share stories from the fascinating hosts who create those unique facilities.

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I'm your host, Jimmy Black, joined alongside co-founder of International Travelers House

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Bobby Dyer.

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Each session, we sit down with hostel operators or travel influencers to hear about their

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real success, discuss trending hostel topics, and close with tips on how to make your host

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a better host.

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And so, we're going to be sharing our stories with you.

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So, let's get started.

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So, we're going to be sharing our stories with you.

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So, we're going to be sharing our stories with you.

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So, we're going to be sharing our stories with you.

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So, we're going to be sharing our stories with you.

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So, we're going to be sharing our stories with you.

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Alright, let's rock and roll.

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We are with Thea from the Ember Hostel, from HostelingUS, from The Gathering.

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We are on an epic hostel road trip podcast episode.

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I'm here with Bob Dyer, co-founder, business partner.

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newly minted Naha board member Robert Dyer. Thank you for joining us. Great to be here with you guys.

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Yeah and Thea thank you so much for taking the time in your busy schedule

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and being an awesome mother as well as well as all these other projects.

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Thank you for being with us. I'm so excited. I'm going to give a little shout out to my boy Yogi

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here who has decided to join us. He's decided to join us. He's a superstar and Instagram influencer.

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All right so let's dive into it with Thea. For those of you who don't know and have not been

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blessed to meet her she is a hostile legend, an OG and a tour de force. Just a really awesome person.

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And I just want to know before we dive into your various different tentacles within the industry,

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how did you get into hostels? Like what was it that young Thea found herself like bit by the

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bug? How did that happen? Well I wasn't quite young but I- You still are our girlfriend!

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I actually answered a Chrysler ad. I was living in Austin, Texas. I was looking to pivot out of

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the career I'd been in for the last 10-15 years and I wanted my weekends back so I thought hey

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this sounds like a really interesting opportunity. So I really just had never been hostiling until I

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took that job. Fuck yeah. So your first no guest experience just went in right in as a worker?

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I have probably 20 years of experience like as a community organizer working with volunteers

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and my previous career was event and wedding management so a ton of understanding.

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Yes all right. Now but now that's an interesting thing because you didn't get the exposure as a

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guest which usually is what kind of breaks down the classic American stigma which we're trying

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to overcome with things like this podcast where it's like oh my god that's a horror film you're

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gonna get murdered if you go in there you know how did you you look at the hostile industry

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as a whole when you went into that experience did you have separations or were you like oh

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I've heard about this but these places are like did you have any of that that's a bad mojo?

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I really knew nothing of hostels not even the bad reputation that it might have had. It was all

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brand new to me when I first walked into the building for the interviews. I soaked it all up

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and I saw all the activity in the relationship building that was happening in the common room

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and the kitchen and it really felt like it was where I wanted to be but I had no preconceived

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notions. That's absolutely so you were like tabula rosa going in that's actually the best you can

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ask for in our country because usually it's like you know I always laugh about it when I get like

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the back of a cab when I'm going to one of our different locations from the airport like oh what

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are you doing I'll maintain up business what do you do oh I run a hostel and then like you know

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you see him look in the rear view mirror like I'm gonna like come from behind and strangle him yes

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so it is sometimes better just to have that clean slate because as we know

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the stigma is just so bad and now they're coming out with another horror

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hostile series with Paul Giamatti as the lead actor who I loved and now I'm gonna have to

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just fucking kick him right out of my closet so yeah so we're trying here we're trying to figure

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out new things but you're doing many of those things with hostels are more fun which I want

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to dive into but before we do that so you're in Austin you get your exposure and now how do you

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find yourself up at Embers Hospital in Denver which also just to drop a little uh a tune on your horn

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here won the best hostel in North America in 2018 2020 2020 for a hostel or like huge award huge

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accomplishment and just really an awesome hostel we stayed there during the gathering which we'll

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also talk about in this call uh here but amazing hostel run out of a historical home and if I were

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to say because we run out of historical homes as well a few of our locations and we started at USA

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hostels which is now Gaslamp Hostel which is a 1880s brothel historical building so that's been

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a big part of our journey so I greatly appreciate how difficult that is to run and operate out of

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those older facilities and if I were to take a textbook example of how to like knock it out of

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the park I would say Ember Hostel would be the case study because that place is just awesome like

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you kept all of the original awesome historical features which I hate to see when people try to

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change or chop up or metal with but at the same time you made it feel modern and comfortable you

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know and it flows super smooth so just kudos to you on that but tell us how you found yourself

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over at Ember Hostel. So uh the hostel I worked for in Austin was called Director Jack's Hostel

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it was like a real traditional backpackers hostel we had no fluff there were no frills you slept on a

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crinkety old bunk bed and you use a locker that I built but the vibes were immaculate um the events

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were top tier we knocked it out of the park my first year there and became number one hostel

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in Austin and we carried a 9.6 in the house world until I left it was an excellent experience and a

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great way to be introduced into the hostel industry and I'm glad I had that experience

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before I moved to Ember the same owner of Drifter Jack's his name is Andy Ward he's also the one who

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opened Ember Hostel so when he was like hey we're gonna open a second one I said I'm gonna go I love

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the mountains I love uh Colorado so that felt like kind of serendipitous for me um and so that was

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just kind of the journey that I had with the hostel owner Andy. Oh I didn't know that no you

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learned something new is Drifter Jack's still open Drifter Jack's closed during COVID unfortunately

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oh and not to reopen it's done it's done okay but same owner still owns the Ember Hostel and

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how's that one rocking correct okay and now what about how big is the Ember Hostel give us a little

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bit of detail on it so that yeah like you mentioned it's a historical mansion in this beautiful

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neighborhood called Capitol Hill in Denver it's 9,000 square feet uh it includes an old carriage

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house which we uh remodeled into a dormitory it has a big property um in downtown Denver big property

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uh it's really really gorgeous and like you said a ton of the historical details were left untouched

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we have an arts and crafts stands you know glass window we have a beautiful curved woodwork

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staircase the original fireplaces are in there we have the original floors there's just a ton of

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history in the walls and so it was really great that we kept it the way we did and then with an

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interior designer they amped it up with all the beautiful custom bespoken furnishing that we

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brought into the space um and that's what really I think elevated it um and made it feel very boutique

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yeah that's amazing I had a question going from events coordinator and then getting into

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hostel management it's you know obviously aligned very well and having a great vibe is so important

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but what did you what did you after becoming a hostel manager for say six months or a year what

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did you enjoy the most about it as you kind of newly found yourself in this position

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I don't think I understood the volunteer model or the work exchange model in when I took on the job

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and that was something that I found to be just perfectly set for my skill sets and I really

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enjoyed it and so I've always loved building a team but I love working with volunteers and so I

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really got to kind of capitalize on that in in the hostel industry and that's probably been my

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most like most unexpected favorite part of the job interesting yeah it is so unique that it's

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really like everybody's living together and you're creating this energy and this vibe right you're

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chasing this vibe and even when even when your hostel is doing great you know that sometimes that

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lightning in a bottle isn't there but all of a sudden you'll feel it and you're like wow the

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hostel's really you know firing on all cylinders the vibes are great the activities just don't stop

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and it's a magical feeling and so much of it is all the staff right everybody living there just

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bringing their cultures to the table I agree that is such a cool part so yeah I I think that's such

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a great uh for me a key indicator of like with hostel managers in general if they are on the

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thought process of oh my goodness these work exchange members or volunteers whatever you

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might call them they're such a pain in the ass and why well let's just get paid people from the

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outside and I instantly know that they're not seeing the lightning in the bottle I'm like you're

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you're listening to the music but you're not hearing you know it's so sad for me and I actually

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I started to look at that differently of like I've failed that person somewhere along the line

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if they're not able to see this as their greatest asset and not their greatest liability and how

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beautiful it can be when it all goes off on all cylinders and it's running smoothly and I had the

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same profound enjoyment of when managing at USA hostels you know and just having that singular

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task of managing that one location that was my favorite part of the job was putting together the

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crew and like watching watching it mold together and I thought to myself what other gig would you

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be asked okay you're going to take 10 people you're going to throw them into the same room

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they're from every race religion culture political background all these differences you got to put

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them in one room you got to get them all to work together harmoniously as a family that's a

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management challenge right there you know so if I think the effort that's put in is well worth it

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and you see it and it's so beautiful when it does click and it does happen but I always get so sad

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when I uh it's like the wind comes out of my sails when I hear someone say like oh we're going to get

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rid of all these exchanges all these volumes we're going to get paid people to come in here

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get it done so we can just come and check in and check out I'm like okay so if you heard of the

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motel six they might be looking for you yeah who's in charge of the vibe then you know

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we're not a hostel anymore we're just a hotel at that bar motel you know so you lose all of that

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essence special sauce within that so I think that's a you know very noticeable that you like that

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and we're drawn to that inspired by that and it shows the product that you created at the ember

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hostel and I'm sure at drifter jacks before that which I never get to stay at but I heard great

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things um what did you uh surprise that staff there what did you uh what are things you like to do

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to uh emphasize that and create those moments with the staff maybe advice you can give the other

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hostel owners like you built the staff now how do you keep the staff motivated to make that

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magic happen I think the really the key and maybe something that a lot of people miss is you really

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have to create like a very collaborative environment for people to have a bit of a buy-in to have

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you know feel like they have a voice I think that's really important to some of the younger

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generations that we work with they want to have a say they want to have a little bit of a

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opportunity to lead or direct and so I stay very collaborative although I have a million ideas

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myself but when I have a team I'm saying hey what do you guys see like what are you experiencing in

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this environment how would you like to elevate it how are what are the ways that you want to

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participate in this community and that's where you really get to learn from other people you

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get to find how they best engage with the the job or the community so really just you know not being

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single focused on what I want to do but encouraging the team to be a part of building a very special

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community and then they get to take pride in that and that's that buy-in that you have to get from

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those volunteers and so that that's what I always suggest people who are struggling it's like

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you need to open up open up the meeting like let listen to what people are wanting to do and

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some of the best things we've done over the last several years at Ember are because somebody really

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wanted to do it and so we allowed them that space to do that and it was you know it ended up being

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a great benefit for everybody I think yeah you hit the nail on the head so much there with that and

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I had the same personal growth or learning curve if you will of you know you when you when you own

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your house or you're managing it you can be very possessive and territorial and you care about it

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and you're like this is my idea and my plan and get on board with it or you know get off the train

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you know that will only get you so far but the the thing that we learned early on was within that

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in that learning curve and that's what allowed us to expand so much and a lot of people in

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in industry peers would wow you give these kids a lot of flexibility or a lot of creative

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participation or you know they're involved a lot in some big decisions and yes they are and we wanted

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it to be that way so that they were involved they were invested they felt like they were heard

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you know they had that pride of ownership feeling because they were involved in that you know that

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process and you've got to let you know let that grow and cultivate and run and that's how you create

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that vibe of that culture because you can smother that with and not let it you know happen and it's

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a beautiful thing when it does because you know i just had a perfect example i put up the big bear

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lodge here wildfires were okay yogi and i are still safe but uh you know one of the work exchanges

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are you know the housekeeping closet was just a it looked like a fucking bomb went off in it and

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you know i could see the anxiety and she was like is that a label maker and i was like yeah it's an

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awesome label maker i bought it you know for the place like can i go to town on this closet with

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that label maker and i see there once was labels that are not being i was like go for it she's doing

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that and then all of a sudden the manager comes in and sees her making this housekeeping closet

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that the manager actually let slide get a little bit i see again who's in the kitchen reorganizing

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all the dry food storage relabeling everything you know and now i'm like wow the kitchen's looking

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great the manager's over there and the working student now i'm in the garage and i'm doing the

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tools and you know you just get this way you know the momentum gets going and everyone's you know

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feeding off of each other and that's that lightning in a bottle moment it's you know even the guests

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can feel that and can taste and see like wow these are everyone's working together to make the place

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better and it translates into the guest experience uh but enough about amber we need to shift over

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some other things because you're a career woman with a lot going on

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so let's jump on over now and talk a little bit about the gathering okay well actually let me

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ask what came first the gathering or hustling hustling us the gathering all right so we're

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gonna go gathering at so so you're in denver you meet sydney who's another tour de force just an

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awesome woman and a pioneer trailblazer in our industry and you too i love your personalities

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and i love that when you two met you you know clicked in that way and worked together as a

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lot of times in any business when you have that competing hostile you're like oh that's my

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competition i don't like them and you never met him yet you know you've just already decided that

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you know we're not going to get along uh so i love that you two went with that opposite way

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tell us a bit about how you met sydney and how the gathering came about so um shortly after amber

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hostel opened in 2018 sydney came by and asked hey can i speak to the manager and you know no one's

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favorite question um but pleasantly uh when i met her she was like hey i you know operate this hostel

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every year like maybe there's some ways we can work together and she came into my life at a time

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where i was in desperate need for a community for a network because i hadn't found anybody yet or

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having connected with anybody yet who could understand the industry because it's just so

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unique in so many ways that i can't speak to other people who maybe work in hr about my hr experiences

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because they're not the same um and they always just stare at me like what is your job and so i

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felt very isolated i had been speaking to andy about possibly heading to you know a conference

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or something i just was really in desperate need of it so i was so happy to meet her and she's an

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incredible person um and we just instantly connected i think she needed the community too

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and as soon as we realized how beneficial it was for the two of us we were like we got to share the

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love and we started the hostel or what was called the colorado hostel collective and we invited the

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20 plus colorado hostels that exist to meet with us for a day in denver and when we did just you

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know magic happened fireworks all of the good stuff um it was really clear to us that we weren't

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the only ones in need of a community of like-minded professionals who could really you know have find

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some solidarity in these situations that we were put in regularly and so it was a huge success we

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tried to grow on that in a lot of different ways we held um two more conferences with colorado

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hostel collective and then in 2023 we decided to open it up to usa hostels because we were getting

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a lot of inquiries from people um and we were like hey you know we can learn more let's learn more

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let's bring more people into the room let's find more people to share these stories and these um

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you know concerns and challenges with and so that was a huge success we were so happy to have all

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of those new faces um in the room with us and from that gathering in 2022-23 is where hosteling.us

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was born from the conversations that we had as a group we identified the things that we needed in

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order to survive to be successful to be our best um we needed to educate u.s travelers that we

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existed and that we were cool um we needed to ensure that we had a standard for what hostling

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in the u.s was um and we needed an opportunity to drive bookings as a group and so late one night

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in my ford edge after the first day of the gathering we just sat there and just chatted

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at each other and tried to figure out a way to best support the group because that's been our

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goal from the beginning is to elevate u.s hostels to offer them more ways to put more money in their

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pocket better guests in their beds um and so hosteling.us was born out of a conversation with

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u.s hostel owners and teams love it and now that that connects the story for me

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you got it bob you have something no i was just gonna say that's awesome how you created that in

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that process i've never heard the full story yeah no i love the connection to it but for the

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gathering now for listeners now it's november 5th for the seventh this year is that correct

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in denver at the 11th avenue hostel yes right you will you still be having will ember still be

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included or like we'll offer housing for the yes so we have housing and we're going to be doing

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our welcome dinner there as well as other events so yes i hope the hot tub night is still in play

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i hope i didn't get that cancelled last year wait what did you do let me check the video

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no but for those of you who haven't been heard the gathering is such a cool get together and

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really i think you nailed it on the head with matching up the conference to the clientele

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and a lot of times with hostels i feel like the corporate side of business or even the corporate

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side of hospitality and the tourism uh they don't understand us they don't get us and when they do

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their best even to try to cater to us they're so wildly off that it's difficult for us to get

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comfortable or to like let our hair down or really uh be in the element or in the zone and something

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that i would definitely uh tip my cap to on you gals is that you nailed it by keeping it you know

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professional in the elements of the material and the content is all very valuable worth it but you

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did it in a way that we feel comfortable you know and within being there uh and having a great time

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and then that's when you get the best of both worlds because not only do you get the productive

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material but then you get the networking and i thought you did a great job on that and uh really

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was it made us like put that on the calendar as far as like oh we're coming to this every year

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you know and then within our group of hostels we'll take a select group of managers we actually

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have a quarterly award um the manager of the quarter we get them a golden toilet it's actually

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a usually a uh a trophy that would be given to someone who has a joke for like a fantasy

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football league but since we're hostile operators and we often clean toilets and if you had the

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nicest toilets you probably won so we give them the golden toilet award and the winners of the

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golden toilet award get to attend the conference the winners yes bring the winners yes so we've

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made it kind of a fun healthy competition within our little enterprise of oh this person won and

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now they get to go to the denver gathering so love it created a nice uh buzz and vibe in that but

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really just a a great get together in a nice intimate setting and great for networking

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and camaraderie in a very unique industry where it is hard to find someone to talk to

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that understands what you mean or isn't freaked out by what you say unless if it's another hostile

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owner or manager so that's the gathering and then hostile us which i love the hostels are more fun

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campaign you know branding type of thing and i feel like we've just all going to do more to push

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that and it all like that should be that sticker or that you know that's uh slogan um like a

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tent frame or whatever i feel like that should be at every reception check-in and every hostile

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in the country you know like it with a qr code and like that should just be a staple like almost

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like you would walk into an hi back in the day and it would look like an hi right but it would

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be great if like no matter what the hostile looked like it no matter where it was the country

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when whether it was a poshtel or a real genuine backpack or hostile if you always saw that tin

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sign i really feel like if we committed ourselves to all make that small effort

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that would subconsciously grab some familiarity with people of like i keep seeing that every

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place i'm at you know no matter what the name of the place is no matter what city i'm in and if

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they see that three four five six times they're going to eventually you know take that picture

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or cure or try it out and then i i think everything after that is so useful for the industry you know

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having this great collection of qualified and verified hostels that are safe that's a beautiful

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thing because so many times and it breaks my heart i'll hear from people that aren't staying

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at the hostel and i'm just in the conversation about what do you do or what about this and they'll

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give you that look from the rear view mirror or like you know oh my god you're in the hostile

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industry and a lot of times that is predicated by a horrible experience they had in a hostel that

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was just an absolute dive or actually was a homeless flop house or the person who was running it maybe

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was trying to kill you you know like that that happens to people and that they're done for life

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and not only are they done for life they tell their 10 friends you know and they're done for life

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so i you know on the exact same flip side of that i'm always so fired up when we have someone staying

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at an itch and they're checking out they're like this is the best experience of my life i've never

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stayed at a hotel again oh my god you know this was so cool i'm telling all my friends

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about hostels and you're like yes not another one at the same time every day there are hostels out

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there in the u.s that are turning people the other way and are like oh my god i was going to give

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this a try but holy shit i'm telling everyone about this and this was awful and what i really

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like about your site or movement in the hostile us is that you're actually going to have valid

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good hostels vetted hostels safe hostels secure hostels and that will keep the industry on the

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industry on the uptick bob you have something out there yeah i was just excited to hear about what

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upcoming what do you guys have planned dia for getting more exposure in a word out to

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younger travelers for hustling us so you know we we've been fully active for a little bit more

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than a year the first uh push is really to get buy-in from all the hostels in the u.s the best

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site is going to be a comprehensive site of u.s hostels so we were really glad that we met there

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our first metric of 50 hostels in our first year so that that was really exciting for us we're

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still trying to build that membership because we really do want to have hostels available

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in all the states in all the areas and we know that there's even more and even greater and better

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hostels that are not part of the site and so the getting everyone to participate is really a big

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focus of ours we we think that that's what's going to set us apart is will be this comprehensive site

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where people can go and really plan a trip through the u.s and staying in hostels

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that is our big goal of ours is to be able to offer hey are you going coast to coast are you going

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to Washington to Mexico are you midwest like here's a road trip for you where you can stay in these

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are really cool budget-friendly hostels so we're always mainly focused on building our membership

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but of course we then have to make sure that we're getting the exposure with the travelers and so we

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are putting a lot of effort into sourcing UGC and really sharing like POVs of actual travelers

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that are staying in these really cool hostels so that has been excellent for us this last year we've

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got a lot of great traction on our social media profiles we're doing a ton of community engagement

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we're really focused on building awareness that U.S. hostels exist so maybe you've seen us tagging

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some of your hostels recently in comments where they're speaking of maybe an area like you know

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somewhere in California where you have one of your awesome hostels and we're like hey we love

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staying at ith when we're in San Francisco so it's a lot about building awareness with travelers

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who are currently online that's another big focus of ours and then we do have a couple things up

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our sleeves but we're not going to reveal those until the gathering so we hope you join us

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oh that's exciting yeah yeah so we are really really dedicated to putting the best guests in

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your beds and driving bookings to you and how we do that is building a comprehensive list that

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people can trust and know hey I can go here and find somewhere in any of these states building

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awareness with travelers so that they oh I heard once there was a hostel xyz that's that community

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engagement piece and then you know we are working on finding other ways to drive more bookings to

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hostels that is so cool I love that I love that road trip idea you know that's such a cool feature

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that you could have you know within your platform that would like you put it together for them and

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give them the options because often again back to that uh you know pop of the cherry of a hostel

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person and getting them on board and they're excited and now they don't want to stay at hotels

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anymore a lot of times the question I will hear is are these are there more of these places can I

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can I go to another one in this city or like where's the next one so that could just be such

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a great way for you guys to uh identify yourselves as a great resource for that of like a lot go on

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this site and you know pump in where you want to go and they'll create a whole like triptych for you

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of where you can pop off on you know good quality safe secure hostels and I think again that's so

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important because it really makes me sad about hostel world and I love how hostile world you know

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and how it brings us that community and represents hostels but it makes me so sad how they have very

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poor lowly rated dangerous facilities and proprietors on the site and they don't kick them off

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and I know from speaking with some OGs that they used to be really strict about that you know back

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in the day if you got below like a seven or a six in your score for a couple of months in a row you

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were gone and you know you and you were just kicked off the sites so then that allowed every

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backpacker logging in back then to know like if I'm going to a hostile world listed facility I know

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I'm going to a safe place a secure place a good genuine hostel and that was how they built themselves

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so much and I it's so sad to see that they and I know Maria it does some great work from Gaslamp

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Hostel because she has so many great connections there and she'll go to them and be like hey this

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person doesn't even have a business license you know they they don't even have you know fire

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inspections like this is a dangerous facility this facility over there has a 3.2 rating you know every

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every review is horrifying and they're still on there and they won't take them off and now their

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responses because if I think in my opinion because I'm so corporate is you know hey we're acting in

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the best interest of the stockholders and you're like you just want to throw up on your face

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well I mean Hostel World is definitely a great driver for getting you know the right demographic

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into our hostels but they're not really you know prioritizing USA hostels there are many USA hostels

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that you would have to scour and know exactly how to search in order to find them on that site

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and that is that's unfortunate because people continue to think we don't have cool USA hostels

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because Hostel World is not providing that information with them and yeah it's just so

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corporate that there's it's it just doesn't feel like it has the same vibe as US hostels do so we're

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really hoping that Hosteling.US can become a main source of bookings for hostels and that all the

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really cool USA hostels see the advantage of being part of the community I think that's something that

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we can all agree on it's always been really valuable to us in the industry to have a community

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to be a part of a group to have this collective effort to further you know meet our guest

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expectations and find more guests and so you know as I said before our big focus of ours is getting

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everyone involved in the site because we truly think a comprehensive fully collective site is

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what's going to drive people to us and feel like they're you know it's a trustworthy site

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and we will always prioritize well vetted listings and make sure that we're only offering the best to

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our travelers. Something to add to that? Yeah have you found obviously it's Hosteling.US and you guys

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cover all US but it seems like more and more states are creating like individual associations

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I think maybe just because they're closer and in their gathering which is what you guys call your

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you know the gathering so do you guys try to like organize like the hostel experience

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in each state and kind of like gather that community or build a hosteling like an itinerary

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for each state across each state's different hostels and kind of have like a micro plan or

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do you guys look at that at all? We are not currently looking at that no.

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Okay you know but that it's an interesting question Bob brings up because we do these podcasts and

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we're always pushing your gathering Hosteling.US pushing Naha and it is almost to a point of

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frustration sometimes where we're talking with the hostels and now that these networks have been

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created in these groups which we know for people that have been in the industry while we were all

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yearning for for so long and now that they're there to think that people wouldn't participate

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it could be frustrating. So I'll often dig in a little bit on that and ask well what are you

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doing? Well we created our own you know association for New England or we created our own association

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for South Carolina. I'm like oh gosh you know it's so fragmented you know like let's put that

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effort and energy into a collective movement which I feel like your platform is a movement

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that could have so much benefit from everyone and I really would encourage you to stick to it

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and highlight that differentiator of like hey where are the safe and secure hostels? Where are

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the real genuine backpacker hostels? You know these places have been vetted you know this is

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for experience because that's the type of platform that can really enhance the industry by picking

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everyone up together. Where I do honestly think that Hostelworld by going with that like oh yes

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I know that this place has a 2.9 and they don't have a business license but you know we make x

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amount of money from them and their bookings each year so again we have to ask the best interest of

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the shareholders. You know that type of reality is that they're hurting the industry in a lot of

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ways by losing us guests by posting up that hostel not only on their site but because that hostel

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paid them for a premium listing they're on top and you're like oh my god what are you doing?

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You know you've got 10 beautiful hostels sitting below this one but because this

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bozo is paying you $500 a month you're putting them right on top even though he's got a 2.9.

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You know that's scary stuff and they can really have a bad effect on a very important part of

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our industry's growth. A very sensitive and fragile time within our growth and I'm fearful that

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if we don't overcome this stigma genuine real authentic backpacker hostels could disappear

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disappear and you could have just a stigma of like unless if it's a Marriott hostel or a Hilton hostel

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then it must be one of those murder hostels or you know drug house hostels and like the actual

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authentic backpacker hostel and the amazing lightning and ball experience will just

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fade away you know and that would be the worst thing ever so I think that you know us doing

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podcasts you're doing things like the gathering and hosteling us are just such great initiatives

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and movements to stop that from happening but for all of you listeners for you know for god's sakes

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join up get on board and you know join the mission and the movement for your own benefit

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because you really have created a platform that it's silly not to get involved on that I have a

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last question for the hosteling us what are some of the hesitations that you get from hostels that

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don't want to join or like what oh I don't want to do it because of this or I'm not interested

389
00:38:51,240 --> 00:38:54,840
because that like what are some feedbacks and tell me their names and I'll go visit

390
00:38:57,800 --> 00:39:04,760
um I mean to be completely frank it always comes down to the membership fee um which I find I think

391
00:39:05,560 --> 00:39:14,360
is fair for what we offer but we are working within an industry that is very budget conscious

392
00:39:14,360 --> 00:39:19,720
um a majority of the hostels that I've worked with are uh communicate with they don't have a

393
00:39:19,720 --> 00:39:29,800
marketing budget they don't have they haven't um prioritized uh marketing or education um and they

394
00:39:30,840 --> 00:39:35,960
maybe don't understand the value that comes with it but it really just comes down to our pretty

395
00:39:35,960 --> 00:39:44,040
nominal membership fee um and I I mean I can't be mad at people of course they understand what is

396
00:39:44,040 --> 00:39:50,280
you know what is best I do know that we have to do a little bit more educating on what how that

397
00:39:50,280 --> 00:39:58,440
value you know can be how they can how they will best benefit from their listing so that's something

398
00:39:58,440 --> 00:40:05,800
we are constantly talking about like how to engage more people um but the barrier has only ever been

399
00:40:05,800 --> 00:40:14,040
shared to me as it's the listing fee and I'll give you their names later okay so what is the listing

400
00:40:14,040 --> 00:40:21,880
fee so everyone knows 300 dollars per year 300 dollars per year is that you renew every year at

401
00:40:21,880 --> 00:40:30,840
300 right locked in rates so again uh yeah that could just be one reservation you know and and

402
00:40:30,840 --> 00:40:36,360
you're you've gotten your money back uh but collectively even if you didn't you know see

403
00:40:36,360 --> 00:40:41,720
that right away I think for the uh back to the awareness we're always pushing that so much of

404
00:40:42,360 --> 00:40:47,800
imagine what this industry could be if people actually knew what it was you know and knew

405
00:40:47,800 --> 00:40:53,880
it knew the beautiful magic that happens inside of hostels and how awesome they really are when a

406
00:40:53,880 --> 00:41:03,480
hostel is run properly and with that old school you know bohemian vibe and place you know I think

407
00:41:03,480 --> 00:41:10,600
that that's really what we've got to do as industry peers is bring that awareness to the forefront

408
00:41:10,600 --> 00:41:16,040
because that's really what can help us explode and if we don't do it again I think that could be the

409
00:41:16,040 --> 00:41:21,560
death sentence for us if we don't uh if we let other people control the narrative and let other

410
00:41:21,560 --> 00:41:27,160
let other people uh you know identify us and tell other people what we are you know that could be a

411
00:41:27,160 --> 00:41:32,040
really dangerous game so I think we've got to get out there more yeah well when you speak to the

412
00:41:32,040 --> 00:41:36,680
group like we do at the gathering it's always the same things like people don't know we exist

413
00:41:37,320 --> 00:41:44,280
people don't know what a hostel is um I don't know how to reach the right guests um I want to meet my

414
00:41:44,280 --> 00:41:48,680
guest expectations and they ask like where else can I stay in hostels and I don't know where to

415
00:41:48,680 --> 00:41:55,880
send them and so hostling.us was born just to help with these four things that you know collectively

416
00:41:55,880 --> 00:42:03,720
if we are trying to um elevate hostling in the U.S. we need a place to send people to educate them on

417
00:42:03,720 --> 00:42:10,760
what a hostel is and where they can stay in hostels and so hostling.us isn't just a listing site

418
00:42:10,760 --> 00:42:16,600
it's very educational um we don't just have your room pictures up there and a book being lit we

419
00:42:16,600 --> 00:42:22,920
talk about what your hostel is who you are what's your vibe like what do you offer it's very

420
00:42:23,480 --> 00:42:29,160
educational and individualizing your listings but then we have a ton of blog posts that we're

421
00:42:29,160 --> 00:42:34,600
sharing on like what's a bag like what to expect if it's your first time like where to go if you

422
00:42:34,600 --> 00:42:42,120
want xyz experience and there's just uh you know unlimited options for traveling in U.S. hostels

423
00:42:42,120 --> 00:42:48,600
and having just such a variety of experiences and as a hostel manager someone who works day-to-day

424
00:42:48,600 --> 00:42:53,640
operations you know you get that question all the time oh is there another hostel like are there more

425
00:42:53,640 --> 00:42:59,320
hostels hey I'm going to this state is there a hostel there and we don't all know but this site

426
00:42:59,320 --> 00:43:05,560
is meant to be fully comprehensive you may pay for a listing and have your own dedicated page

427
00:43:05,560 --> 00:43:12,120
that directly links to your booking page or if you're a U.S. hostel you're also on the abc directory

428
00:43:12,120 --> 00:43:18,200
list so we do want to be comprehensive we want everyone to know about all the U.S. hostels that's

429
00:43:18,200 --> 00:43:25,880
what hostling.us is meant for it again was born out of a discussion that comes from us as the

430
00:43:25,880 --> 00:43:34,120
hostel owners and what we need and it really is checking a lot of those boxes um and we're really

431
00:43:34,120 --> 00:43:39,240
excited about what we've done in the first year but you're right there's a lot more we need to do

432
00:43:39,240 --> 00:43:45,960
as a collective in order to reach our even our individual goals of success um and so that's why

433
00:43:45,960 --> 00:43:52,120
we host the gathering is to bring people in a room together where they can realize their challenges

434
00:43:52,120 --> 00:43:59,800
are the same um and there are people working to help you know build those bridges and drive those

435
00:43:59,800 --> 00:44:06,200
bookings um and so you know that's our our only hope is to fill all your beds with the best guests

436
00:44:06,200 --> 00:44:13,240
that's our whole mission in life and we work really hard at that and um it's very much a passion

437
00:44:13,240 --> 00:44:21,400
project this is something that I do when I have the time to do it when I'm able to put the information

438
00:44:21,400 --> 00:44:29,240
out and I love what we do and I'm so excited about what we're doing and it would be amazing to have a

439
00:44:29,240 --> 00:44:35,400
full collective buy-in and just like you know take over like let's say goodbye to hostile world let's

440
00:44:35,400 --> 00:44:42,760
have hosteling.us like that could be ours a dedicated site for USA hostels we all want that

441
00:44:42,760 --> 00:44:49,080
and this is what hosteling.us is yeah booking.com who yeah it'd just be nice to forget all those

442
00:44:49,080 --> 00:44:53,880
Bob you had something to add yeah I think uh obviously I'm very impressive with what you guys

443
00:44:53,880 --> 00:44:58,920
have created and I think also with the uh coming off the pandemic the international travel still

444
00:44:58,920 --> 00:45:05,000
hasn't returned uh what it was pre-pandemic so I feel like hosteling.us is really going to you

445
00:45:05,000 --> 00:45:11,160
know thrive with the upcoming uh world cup coming up in 2026 and the olympics in 2028 so I think it's

446
00:45:11,800 --> 00:45:16,920
especially California I know is the state seems to be in a lull of travel but I think that's really

447
00:45:16,920 --> 00:45:21,240
what is going to bring back that international travel to all these events and then people are

448
00:45:21,240 --> 00:45:26,120
going to hopefully get excited again about visiting the U.S. like they did before the pandemic

449
00:45:26,120 --> 00:45:31,080
um but having a place having a brand that people can go to and find this directory of these great

450
00:45:31,080 --> 00:45:37,640
hostels is going to be amazing so again very impressive what you guys created and excited to

451
00:45:37,640 --> 00:45:45,240
be a part of it well it's always um awesome to have ith on board um y'all are such you know

452
00:45:45,240 --> 00:45:52,280
trailblazers in the industry um you know definitely our favorite chain of hostels and

453
00:45:52,280 --> 00:46:02,360
and uh down chain down chain movement oh group what's the right word movement movement

454
00:46:02,920 --> 00:46:07,240
they're our favorite movement of hostels in the U.S. you can just like edit that right

455
00:46:10,040 --> 00:46:14,520
yeah we like it because we are a collective of independent hostel owners we uh yeah as

456
00:46:14,520 --> 00:46:19,160
hostile backpackers we don't like the well we're not a chain as ith is owned by one

457
00:46:19,160 --> 00:46:23,720
group there's this independent hostile collective owners have come together and we're on the same

458
00:46:23,720 --> 00:46:31,080
mission love that yeah part of our core back in the day was to make sure that we never became

459
00:46:31,080 --> 00:46:36,680
like a chain or a franchise so we beat that out to ourselves every day and you may have noticed

460
00:46:36,680 --> 00:46:47,320
from my hairstyle and vicious chops that I haven't sold out yet never will but I get to the hostel

461
00:46:47,320 --> 00:46:52,120
you guys think such a cool opportunity for everyone to get involved and then have the

462
00:46:52,120 --> 00:46:58,200
strength in numbers and have the ability to as I often tell jim kennett I was like I feel like we

463
00:46:58,200 --> 00:47:03,960
need to get on top of the mountaintop and shout who we are because we're getting so much bad

464
00:47:03,960 --> 00:47:10,120
press and stigma from all these you know movies and shows and different things and we've got to

465
00:47:10,120 --> 00:47:16,040
combat that and and speak the truth and try out different things like the podcast like what you're

466
00:47:16,040 --> 00:47:21,000
doing with hostile us we're currently working on trying to put together a hostile book that would

467
00:47:21,000 --> 00:47:25,320
bring more awareness to the industry you know so I think we've got to be bold with these projects

468
00:47:25,320 --> 00:47:31,400
but then we definitely need the support from the collective in the industry to to bring them to the

469
00:47:32,040 --> 00:47:37,960
potential that they could so just again thank you so much cia for being with us and

470
00:47:39,240 --> 00:47:44,920
what a rock star you are within the industry embers hostile again is really a case study

471
00:47:44,920 --> 00:47:51,160
and how you could run a hostel out of a historical building and uh that what you've done with the

472
00:47:51,160 --> 00:47:57,640
gathering is so exciting and we'll all be there in force with our golden toilet winners november

473
00:47:57,640 --> 00:48:03,800
fifth november seventh in denver and then hostiling us that might be the most exciting one

474
00:48:03,800 --> 00:48:09,800
I think you've got going on and it just needs to gain more momentum but that should be the mission

475
00:48:09,800 --> 00:48:19,080
at every unit united states hostile reception there is the hostels are more fun signed with the qr

476
00:48:19,080 --> 00:48:25,240
code at every reception no matter what hostile it is and you know you just might have to send me on

477
00:48:25,240 --> 00:48:29,960
my motorcycle around the country to drop off oh that would be perfect I love that well we're the

478
00:48:29,960 --> 00:48:36,680
only ones you are able to really drive the awareness about the u.s hostels it's on us to do that

479
00:48:36,680 --> 00:48:41,240
and individually each day at our own hostels we're doing that and then we have to do it

480
00:48:41,240 --> 00:48:47,560
collectively as well so it's great to have the people who have joined and it would be awesome to

481
00:48:47,560 --> 00:48:55,320
have even more awesome u.s hostels uh to join us our number our power will really be in our numbers

482
00:48:57,560 --> 00:49:04,680
yeah all right wow cia from ember the gathering host for us she's got a resume people

483
00:49:04,680 --> 00:49:08,680
thank you so much for joining us and we will see you in november

