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All right, welcome back to Hostel Road Trip podcast.

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Super excited to be here with the World Packers founders, Eric Ferria and Ricardo Lima, legends

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of the industry and so much to talk about with how the awesome story of how they got

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started and what they got going on and how they got there.

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It's really a cool story, soon to be a documentary, I'm sure.

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But I wanted to just start it off with, you know, one of the touching elements of your

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company is having been able to watch it from a creation.

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Work exchange and management at our first hostel in Lillie San Diego and seeing you

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guys conceptualize the idea and take it from the ground up and build it into something

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so fast or so inspiring.

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And we still have the same picnic table that you guys hatched the scheme at underneath

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the avocado tree.

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It's folklore, legend, and stage as well.

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And such a cool story that I always tell anyone that wants to hear.

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But one thing I wanted to touch on and ask, Eric, I remember early on you coming with

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the thought that this work exchange is such a profound experience that people should know

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about as it can be so life changing and beneficial in so many ways.

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We know from the language barrier of helping people learn languages, it's fantastic.

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You're a great example of that itself.

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And also just the fact that it's a great way to meet people and travel and it's such a

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cool experience that I was always inspired and looked at it in that way.

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Participating at a hostel, doing a work exchange, so much of what you're receiving is that experience

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and how cool it is and how life changing it is.

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And sometimes as Americans, I find, especially with the younger Americans or Americans of

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all age, they have a hard time putting evaluation on that experience.

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And that's something that's so pivotal.

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If you don't understand that as being such a high value to the experience, and a lot

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of people can often feel shortchanged or taken advantage of or think that it's not a fair

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exchange.

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From your perspective and World Packers, how do you deal with that element of really getting

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them to value the experience?

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Nice.

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Can you hear me well?

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Yeah.

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Yep.

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James was breaking up a little bit for me.

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I don't know if it's for me.

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I'm sorry.

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Yeah, no, I was just highlighting the experience based stuff like the work exchange, like the

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value of the experience is so important to the work exchange program, which you facilitate.

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How do you highlight that?

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Or do you see that as a challenge with the younger people now?

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Or with that American demographic?

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I was just curious on how you deal with that internally over at your side of the world.

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Yeah, nice, nice.

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It's always a challenge for us to promote the exchange, right?

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It's such a deep transformation that we can have in this experience that it's very hard

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to put in words for anyone that's outside a hostile environment.

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But what we do a lot at World Packers now, we're doing a lot of training videos, a lot

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of certificate videos.

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So travelers, when they are getting on board, on World Packers, they can watch some certification

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videos so they can get prepared for what's coming for the experience.

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Because they are new if they're first time travelers.

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Nice.

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Do you find that from culture to culture, just by your numbers, do certain cultures

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or nationalities really thrive more or connect more with that experience based exchange than

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others?

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How do you see it from your side of the platform?

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Is it like, oh, wow, the Australians really get this exchange, they value it, they want

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to do it, they're happy about it, they feel fulfilled by it.

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Do you have any one nationality that stands out more than the other?

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I can't say about one nationality, but I can definitely say about a continent.

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And that's Europe.

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Europeans love travel.

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It's part of their culture.

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The hostile industry itself was born in Europe.

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So I think Europe, a lot of places like the United States, Brazil, Latin America, Southeast

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Asia, they are picking up the culture, the traveling culture, the traveling benefits

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of this experience.

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So they are understanding more now.

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But it takes time.

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It takes maybe, I don't know, a generation to really change a culture, right?

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But in Europe, they know how to travel.

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Travel is cheap for them.

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Their passport is well accepted.

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Their parents have traveled before.

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So that's what we see at WAPAC.

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But the European ones, they are more upfront when it comes to hostile environment, traveling

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abroad, going to a country that speaks a different language.

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They are definitely ahead of all of us.

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Okay.

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Now, last question for either you or Rick.

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The last question on the nationality part of it.

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How would you describe the American demographic nationality with the exchange?

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How would you describe their reaction to your platform, the experience that they have?

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What are they like?

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Well, so first, very honored to be here.

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James, Bobby, and you spoke before about the power of the experience and being at ITH,

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being close to you guys.

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I learned a lot and inspired me a lot to understand the power of the experience, the transformation

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that an experience can bring.

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So the connection and the magic of traveling and meeting people and encounter with people

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from all over the world.

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So I learned a lot with you guys about that.

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I've lived in New York, Utah, San Diego, and Santa Cruz.

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So different parts of US.

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And I love them all.

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They're very different in every aspect.

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But what I found, the pioneer is the idea of discovering of connection of globalization.

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I think it's in there.

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So as Eric mentioned, Europeans are doing that for a long time.

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The hostile culture started in Europe, right?

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So when you see what's happening in Europe, I think it's a great inspiration for what

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we can do in the whole American continent.

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Beautiful.

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Tell us a little bit about when you guys came up with the idea.

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Take us back to that moment when you guys were sitting across from each other and said,

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we might have something here.

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Tell us about that story and how that conversation went and those first couple moments when you're

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dreaming up the concept.

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Nice.

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Yeah.

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So as James was saying, I did exchange at USA Hostels where you guys were, where we

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first met.

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That's how I learned the language.

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Back then at ITH, it was very clear for all of us, the value of the exchange, right?

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Not just for language learners, just as myself, but for any kind of skill, for self-development

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as well.

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So I did the exchange with you guys when you guys were working for USA Hostels.

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That was very special.

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It changed my life.

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When we were running ITH and I could host people and be on the other side of the exchange,

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that was very valuable.

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And that's when I think I saw the power in the whole world, right?

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How about if anyone could travel and gather skills, learn the language, get self-knowledge

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and learn about the world?

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The world would definitely be a different place, right?

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And Rick and I, we are friends from a long time, from Brazil.

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He was traveling.

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I quit my job to travel and he quit his job to travel as well.

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He was traveling for three years and he saw the exchange at ITH.

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He got interested.

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He contacted me.

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For us, ITH was very positive for us to have Rick with all of his experience coming to

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the hostel.

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But when Rick got to the hostel, he was transformed from his travel experiences, right?

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And he was very impacted by what we were doing at ITH.

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I had mentioned to James the value of the exchange and when I mentioned to Rick, Rick

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actually asked to go to a coffee shop in Little Italy.

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And he was saying, hey, you know, I've been traveling a lot.

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I've been seeing some opportunities.

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I want to do more than just travel.

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I want to do something with purpose.

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And he was in the exchange.

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He was seeing all the value, all the transformation that can have in everyone's life.

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And at that time, we were exchanging experiences and it was obvious for both of us that this

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exchange had the potential to change the world, just as it was changing ourselves.

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And that's why the vision at Workpackers is travel changes people, people change the world,

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right?

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Through the exchange, we can make more people travel and having more people travel will

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definitely connect more to the world.

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We'll learn more about ourselves, about the world, we'll develop new skills and we'll

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come up very different from the exchange.

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And that's how I describe my story.

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But I want to definitely hear Rick's story as well.

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The crossroads are in the NIH, as you mentioned, but my background is in investment banking.

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I used to do IPOs of Latin American companies.

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So I quit my job when I was in New York.

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I first met you guys at USA Hostel.

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It was amazing there.

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I spent one week vacation at that time.

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At that time, we had big bags, no backpack.

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Then I quit my job and spent the next three years traveling from Asia to Africa, Europe.

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And then I was seeing Eric's experiences at USA Hostel and then ITH online.

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And I was, wow, what I'm doing is so cool, like traveling the world.

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But what he's doing there, it's so meaningful, so deep, the connections and the people that

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you meet and the possibilities that it opened to you in an experience like that.

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So I was very curious to be part of that.

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So I was in Peru, Lima when I got my flight to San Diego.

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I just left, I just had a breakup.

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You met my ex-girlfriend there.

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So it was a very interesting time in my life.

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I learned a lot in banking.

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I learned languages while traveling.

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I had so many experiences, but I didn't kind of fit myself.

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I didn't want to just go to apply for a job.

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I didn't want to initially.

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My idea was to do surfing, Eric surfs so well, you guys know.

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And I want to learn from him surfing.

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So my idea was if we did video classes of surfing and then people could learn from like

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professors and et cetera.

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But he had a better idea.

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And here we are.

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Nice.

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Do you ever tell people about the van that you both had parked behind the hostel or is

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that omitted from your history?

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That's one of the best parts of the history.

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Awesome.

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And then what did you guys learn 10 years later now, right?

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World Packers is it the right there?

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What have you guys learned over the 10 years that in this travel industry, what has it

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taught you?

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Man we had in mind at ITH that travel changes people, right?

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That's how we were perceiving it, right?

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That's what we were experiencing.

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And after 10 years, I can tell you for sure that travel changed people for sure.

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And we have many different stories that we can talk about.

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But also, it's not easy.

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I mean, you've been doing a big brand in the US for a decade as well.

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And so you know all the challenges.

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But I've learned that once you get a small group of people very committed in a shared

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purpose, amazing things can happen.

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It happened with me when I was with you guys at USA Hostels, at ITH, and it happened at

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World Packers with Rick and all the team as well.

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So I don't know how Rick would be describing it.

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I would bring two words that I definitely learned with you guys as well.

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Resilience and passion.

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So resilience, it's a long journey.

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It's tough.

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There's a lot of way more lows than ups.

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And then it was like, what was that for us?

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So resilience and passion, like the passion for what you do.

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I remember Jimmy making barbecue there.

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I was sure that he had a lot of stuff to do and to work on.

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That was in the early stage.

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You guys were still didn't have the other host as well.

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But it's still very engaged and enjoying doing barbecue for us.

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So the passion and the resilience for me, it's like without this two, like to be an

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entrepreneur in the world and to survive so long with a company.

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And I think we both share that resilience and passion.

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Wow, I agree.

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Well said.

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How about when you guys, before you created the company, you were living the experience.

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Is there an experience that you guys recall that comes to your mind when you were like,

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wow, this is a magical moment?

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Or like, what is the biggest, yeah, what is it an experience that comes to mind when you

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guys were world packing before it even got started?

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Your best experience?

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Before, I remember a USA hostels, something that just came to my mind.

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I was at reception and everyone was out partying and stuff.

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And one guy, one Canadian guy, he didn't go out.

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And I asked him, it's like, hey, why don't you go out with people?

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Like, you've been so busy the whole week and you're like, man, I just invented this machine

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that you will not swipe your card anymore.

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You just touch the credit card machine and you make the payment go through.

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I was like, what?

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And that's how we pay stuff right now.

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I'm like, wow, I met the guy when I was traveling.

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That's the one that comes to my mind.

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And also like when I met James and you, I didn't speak English.

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And I clearly remember some situations, some circumstances I was with you guys, like at

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your house, for example.

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I didn't understand what people were saying.

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But as I was in the exchange, as I was talking more to people, being exposed in the house

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environment, I remember myself improving my English skills as we were talking, as we were

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developing our friendship.

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And for me, it was very special.

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That's awesome.

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Yeah.

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Travel changes people, right?

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You learned English by living that experience.

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How about you, Rick?

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What's a memory that comes to mind or story from your time?

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Yeah, it came to memories, if I can say two.

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When I was in France, I was in a kind of a campground called Aubert de Jonès.

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It's like a young, a youth hostel, but usually they have camping as well there.

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So I spent almost three months there.

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And at some point I wanted to learn French.

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So the receptionist of that place, she was Scottish and she was volunteering there.

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So I was having classes, afternoon classes with her, drinking wine, French wine, and

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I learned French with her, so she was volunteering there, but she was making some pocket money,

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helping me and learning French there.

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So for me, that moment of me, I was in a campground, so I had a lot of privacy and I had all the

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time in the world.

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So I was there for three months, I had time to learn and I was just, that's amazing what

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has happened.

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That just happened because she was volunteering, it was good for her to teach French as well.

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And another one, when I was in India, I spent almost six months in India.

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And when I remember the ashram that I stayed there, it's everyone helps in the place.

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So people cook, people clean, and there is a community, there is some powerful vibes

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on that.

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And that's what I saw at ITH, like the vibes that you guys fostered.

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So people were very happy and very, there was self-learning, there was community, there

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was everything.

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So the experience for someone, especially young people, but all the ages, young in the

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heart, to that specific experience, I found that is one of the things that most can transform

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the world today.

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In a world that there is so much loneliness, so much addiction to screens, so much fear.

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So the experience really changes everything.

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That's amazing.

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Yeah, Bob.

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Another good one for me was at ITH when we started doing dinner, because we had about

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like nine travelers or something like that.

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And then we decided, okay, so we're gonna buy like basic food, and we're gonna teach

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people how to cook.

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And if all of us cook one day per week, and we clean up all the mess, we'll all have six

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days of week with three restaurants.

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Like collaboration, you know, like it's collaboration working in our favor.

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So the dinner time was very special, and you are a very good chef, right?

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And I got inspired by you.

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And then I was like, okay, if I'm gonna cook every week, one day a week, I'm gonna choose

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a specific meal so I can specialize.

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I can get very good at it.

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And I chose vegan Japanese food.

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Those are big nights at the hostel.

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Big nights, big nights.

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Sushi with tarts.

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I knew it.

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Nice.

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All right, fast forward to today.

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What's on the forecast for World Packers in 2024?

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And what's the next chapter, the next vision?

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Where do you guys want to go?

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And where do you see it going?

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Go, go, go.

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No, go, go, go.

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So it's always surviving and growing, right?

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I think for all the interpreters in the world, when I connect to like interpreters, creating

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things, building things, connecting lots of expansion.

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So there's so many people that don't know about the experience that it can be done.

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Like so many people are not used to that, right?

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So there's a lot of people to be impacted all over the world.

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There is the new products to be launched.

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So we've been focusing a lot the last few years in more social environmental impact.

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So there is a lot more to be done in that, in the current world.

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And other products where the experience can be easier or more convenient to the people.

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So I would say products that are there to serve the people that are in the community,

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expand the community, new features, improve.

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So it's a constant at some point.

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In the beginning, there is this magic of the beginnings and the new.

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And then at some point, and I'm curious to know how it is for you guys, but as an entrepreneur

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is really dealing with the conditions of the marketing, creating and launch.

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Building the community, always building the community and growing and delighting the guests

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or your customers with a great experience.

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Yeah, Eric, how about you?

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And I love to hear also if you how you like, what kind of travel are you seeing trending

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right now from people maybe applying to be world packers like in the upcoming year?

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What's popular right now?

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Yeah, I mean, we just in 2000, last year, 2023, we launched the review process.

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Hostess now can say what sustainable goals they help.

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And exchange can can help.

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So travelers now can see, oh, OK, so I want to make an impact on like local community.

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I want to be in an international environment so they can they can filter opportunities

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that were backers based on that.

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We've been running beach cleanups in Brazil for the last three years and being very successful

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so far.

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We've got have a young sponsoring it ways from Google Bank of America, a lot of different

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big companies joining us as well, because I think we all understand now the impact we

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are having in the planet and we are we're doing our best to adjust the product, the

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community to end those those kind of goals.

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That's beautiful.

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We were chatting the other day, we're excited to collaborate on some beach cleanups and

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try to get it kicked off in Mexico.

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We think it's a beautiful destination for backpackers and it definitely would be great

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to give back there and help the community of so.

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Yeah, because you were asking about the what's the trend.

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And that's what we've been seeing running the beach cleanups and implementing all those

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sustainable goals for our community.

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The young generation, they are like, OK, so I just got here.

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It's my time to enjoy Earth.

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But now everything is destroyed.

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So we are seeing a different type of travel that they they are prioritizing environmental

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impact.

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Sure.

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Looking more into that.

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You know, and we've been we've been adjusting the experiences we've been going after more

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experience from NGOs, from environmental hosts to to make sure we support.

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It's beautiful because, you know, like we all we all understand the climate situation

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we are having right now.

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This is something that you brought all always brought to me, you know, about permaculture

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and all of that.

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And I think now young generation are very interested because that's how we saw like

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people would be first time travelers going to a hostel.

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Right.

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Just like myself, they learn a new language, meet international people, have the time of

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their life.

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Right.

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They will be discovering about themselves.

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But then after they do like a couple of different experiences, they understand the impact that

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they can have and the hostess have.

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And that's when they decided to go more into like, OK, so now I'm going to make like an

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environmental impact.

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Now I'm going to make a social impact.

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So they will after they they goes to like the first experience, they open up more for

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like, OK, what kind of impact I want to have in the world?

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I just I don't want to have just fun.

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I want to make sure I do good.

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That's the that's the trend.

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That's awesome.

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All right.

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We got a couple of minutes left.

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James, you want to bring it home?

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00:26:18,640 --> 00:26:19,640
Any final questions?

384
00:26:19,640 --> 00:26:29,200
I'm super excited to work with world packers and continue to collaborate with world packers

385
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and I.T.H.

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It's got such a cool story passed with each other.

387
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And I think that with these beach cleanups and hooking up more in Mexico, it's super

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for Eric to come down on holiday with waves and good weather.

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So I'm happy that we've succeeded in doing that.

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So you lead to.

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00:26:51,360 --> 00:26:52,360
Beautiful.

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00:26:52,360 --> 00:26:56,840
I was a little choppy there, but he was just saying how excited we are to be partnering

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on these cleanups and continue to collaborate in twenty twenty four.

394
00:27:02,440 --> 00:27:03,440
So yeah.

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Well, thank you guys so much for joining us today.

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We wish you all the best.

