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agreeable.

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Hey, what's going on?

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This is Melvin.

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I am here at 11 Brewing with KJ and also KJ, the owner.

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Two KJs for one.

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Yeah, yeah.

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So we're here, first podcast in a brewery, so I'm definitely, definitely super excited

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about this.

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We have a really good topic to go over today, but before we get into it, we wanted to tell

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you a little bit about this beautiful establishment.

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I've actually personally been coming here for several years.

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One of my really good friends introduced me to Levin, and we actually used to spend Christmas

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Eve here, which is incredible.

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So I'm going to kick it off and hand it over to KJ in red to get this going.

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And yeah, we'll get into it.

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Yeah, so I'm KJ with Red Door Title, and I am sitting here with KJ, the owner of Levin

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Brewery.

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And so my KJ stands for Kerry Janay, and your KJ stands for?

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Kevin James.

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Kevin James.

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You can't use us at all when we're next to you.

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You can use our first names.

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But we are having some delicious ales and ciders, and I'm going to let KJ just kind

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of tell us a little bit about Levin Brewery, how it got started, and then a little bit

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about what we're drinking today.

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So KJ in red is drinking a pear cider.

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She's gluten free.

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I am not gluten free, so I'm drinking our new seasonal, which is our POG pipeline, which

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is an American wheat with passion fruit, orange, and guava.

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So very refreshing.

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And you have the Florida cat.

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Florida cat, yes.

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So one of our pale ales is the anarchist calf, but with this one, we added some orange zest

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and orange juice to it to give it a very Florida feel.

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Florida feel.

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Yeah.

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It's a good pool beer.

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Yes.

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It's a really good pool beer.

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Like I could keg and tap this and have a good weekend.

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You can tap that.

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I could tap that.

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I could tap that.

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Can you cheers?

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Yes, absolutely.

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Absolutely.

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Cheers.

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Thank you.

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And KJ and his wife, Jillian, actually own Levin Brewery, and they started back in 2018.

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I did get to watch a little YouTube clip about the history of Levin, and that was fascinating.

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Well maybe we'll link it down below, because that was amazing.

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It was.

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But I'm going to let him kind of tell you the back story and a little bit about what

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we've got going on at this amazing little hangout spot right in the middle of Riverview.

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Yeah.

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Let me hold it.

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Yeah, okay.

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So like you said, my wife and I started in 2018.

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I had started about five years prior down in Fort Myers at Fort Myers Brewing.

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I was their first employee and worked my way up to head brewer there.

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Jillian and I were coming up to Tampa almost every other weekend because we just like the

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big city and the breweries and the food and everything that Tampa has to offer.

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And I took a job interview the day after my wedding.

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We got married up here at a brewery at Copper Tail.

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And the day after my wedding, we had a job interview and both of us moved, got married,

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and took new jobs all in two weeks.

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Wow.

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Super fast.

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Yes.

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Two weeks.

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Two weeks.

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Wow.

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Yeah, so.

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That's bold move.

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When we do something, we do it all the way.

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I like it.

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And we started coming up on our six year anniversary in March.

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And it has been a whirlwind between COVID and forced growth has always been like the

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motto here is forced growth.

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Yeah, we during COVID in order to open, we had to start a food concept.

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I remember that being a thing.

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Yes, because you couldn't open if you had beer, but if you had food, that made a difference.

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I remember.

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So.

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Right.

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I don't care.

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I don't have food.

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I don't have a coat.

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Yeah, I remember.

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Yeah, so.

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Anyway, so we rented a food truck.

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In a previous lifetime, I managed restaurants for about 15 years.

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And so just jumped in and I was Chef KJ, no longer Brewer KJ.

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And while I was doing all the hats, but if we're going to do anything, we're going to

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do it with excellence.

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And we morphed the taco truck into a kitchen in the building.

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And now we have a sandwich shop with salads and great grilled cheeses where we make the

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bread ourselves.

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And yeah, it's really good.

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And then about a year ago, we expanded it to lunch.

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And that's been growing.

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Got some new menus coming up here in the next next month or so.

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We're fine.

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So keeping things fresh and keeping switching it up.

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The hog, the whole hog, whole hog.

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Holy moly, it was so good.

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It was so good.

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Like I wanted I wanted to eat it all, but I had to bring like half back to my husband.

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I was like, you need to taste this because it's really good.

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So I really it was and the half was plenty.

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Yeah.

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But man, it was incredible.

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Yes.

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That's our house made bread with our three cheese mix with the mojo pork, which is slow

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roasted over 12 hours.

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Wow.

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Ham and bacon.

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So that's so good.

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The whole the whole thing.

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I'll get to the whole menu at some point, I promise.

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Yeah.

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The Italian is also one of our and our Cuban.

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Really?

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Haven't had our Cuban.

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I'll put it up next to anyone.

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I do love a good Cuban.

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It's good to know.

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I know.

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They like accommodated my crazy diets and they made me some.

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Yeah, the salad.

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It turned a sandwich into a salad.

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They did.

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Yeah.

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So if you do have things like that, I mean, they'll work with you.

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But yeah, that's us.

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We're open seven days a week from noon to close.

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So I love it.

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And then you guys have some fun things during the week that allow the customers to kind

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of come in and have a good time other than just having a good time with you guys.

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What do you got going on?

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So every Tuesday we have our trivia with our Tasting Room trend.

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It's called Brain Space Trivia.

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And it is one of the best triggers we during our whole evolution of, you know, trying to

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find stuff.

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We went through three or four different trivias.

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And you know, our Tasting Room manager is a quiz master, as he likes to say.

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Trivia trends.

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Trivia trends.

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Yeah, he's back there.

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Yeah, we make fun of him a little bit.

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Quiz master Trent.

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Fun fact, I met him at Hidden Springs.

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OK.

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Yeah, doing trivia.

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Doing trivia.

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Yeah.

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Yeah.

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And so we do that on Tuesday and it's a fun time.

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It starts at seven o'clock and at like people start showing up like an hour early to get

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a seat.

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It is a fun time.

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Good to know.

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I think we're going to try to come.

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Yeah, yeah.

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Hour early.

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Yeah.

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Yeah.

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And then we have our game night on Thursdays.

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OK.

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And then we do board games.

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Board games.

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Oh, there's a plethora.

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Yes.

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And they're over there.

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You can't see them in the shop, but there's a stack of like really fun, like nostalgic.

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Yeah, we'll have everything from a group playing Dungeons and Dragons to risk to some people

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just can barely figure out Candyland.

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So they do that.

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Candyland.

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I think that's after the second or third beer is when they have Candyland.

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That could be fun.

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And then we do a lot of annual events with our Mug Club.

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So actually, Friday, we just got back, taking an entire charter bus of our Mug Club to Epcot

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to drink around the world.

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Oh, that's cool.

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It was a blast.

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That's a lot of fun.

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My liver did not like me on Saturday, but it was a good time.

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So yeah, absolutely.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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So I love it.

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We are going to be doing later a giveaway for some of your, thank you for some of your

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swag here.

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We've got 11 brewery trucker hat with a nice yellow and black coloring on there and then

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a gift card so you can come and hang out here.

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Maybe come on trivia night.

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Absolutely.

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Absolutely.

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Or Candyland.

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Yeah.

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Or Candyland.

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Yeah, right.

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Absolutely.

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Well, thank you so much for sitting down with us, PJ.

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Yeah.

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All right.

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I appreciate you.

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Yeah, we definitely appreciate you.

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Definitely.

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My little sample is amazing.

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Thank you.

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Thank you, y'all.

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I'm looking forward to it.

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Thank you so much, PJ.

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Appreciate it.

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You did awesome.

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Sweet.

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Dream sequence.

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That's what his wife said he did.

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That's going to be our opening audio from now on.

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That noise right there.

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His wife, when he was doing the YouTube for the history of what's going on here, she goes,

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I was envisioning a dream sequence kind of thing and they made it happen for her.

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I was like, that's awesome.

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Oh my gosh.

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That is hilarious.

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Okay.

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We'll get right back into it, part of the commercial break.

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This episode is near and dear to my heart.

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It's something that I know KJ and I have talked about a lot.

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I never even know.

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I always want to say Carrie and then I want to say KJ.

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I know.

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I switched it up a little bit.

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You're like, what's that blue girl from X-Men?

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No, the one that transforms.

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That's what you remind me of.

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Mystique.

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I am.

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Mystique.

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I am Mystique.

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She's Mystique.

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That's her Mystique, but red.

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Red Mystique.

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No, it's near and dear to our heart because it's definitely something that we wanted

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to pinpoint and pivot at the beginning of the year for.

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That is something I've been preaching very heavily.

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I know KJ has been preaching it very heavily, is visibility and the importance of being

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visible.

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Those of you that know us, we work with a lot of different realtors of, I mean, all

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over the board, brand new, getting back into it, part-time realtors, realtors that have

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been doing it for 40 plus years.

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All of the above.

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There really isn't a specific group of people that this applies to.

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Even outside of the real estate industry, this is such a universal topic.

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It really applies to any small business owner or even big business owners.

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Any business in general, to be completely honest.

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I think that's a really big push of us being at these breweries.

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That's part of our mission is the visibility.

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I want these breweries to be visible, especially the breweries that take people in and treat

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people right.

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They just have an atmosphere that just breathes love and happiness and support.

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Inclusivity, is that a word?

267
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Inclusivity is huge.

268
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You can be anybody from any walk of life and walk into a good brewery like Levin and feel

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00:10:52,320 --> 00:10:54,040
like you're at home.

270
00:10:54,040 --> 00:10:59,800
That's kind of how you want to brand yourself when you're putting yourself out there, that

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00:10:59,800 --> 00:11:02,840
you're a warm, welcoming, inclusive person as well.

272
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You're going to start attracting people that are like that to you.

273
00:11:06,520 --> 00:11:08,480
Yeah, go ahead.

274
00:11:08,480 --> 00:11:09,480
I've got to do this.

275
00:11:09,480 --> 00:11:10,480
No, no, you're good.

276
00:11:10,480 --> 00:11:12,960
No, I mean, we definitely have some examples that I definitely want to go over, but just

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00:11:12,960 --> 00:11:15,680
to kind of touch on what we mean by visibility.

278
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I don't care where you are in your industry or your knowledge level.

279
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Majority of us, we have a good team that backs us.

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We have a good group of individuals that we can ask questions to.

281
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The average consumer doesn't have to know that you don't know the exact answer at that

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moment.

283
00:11:30,720 --> 00:11:34,280
You hear it all the time, fake it till you make it.

284
00:11:34,280 --> 00:11:37,480
I'm not a huge fan of the fake it till you make it because in my opinion, you don't really

285
00:11:37,480 --> 00:11:39,040
have to fake it.

286
00:11:39,040 --> 00:11:40,440
You can be completely honest.

287
00:11:40,440 --> 00:11:41,920
You're not going to know the answer to everything.

288
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You're in an environment right now where I think people will latch on a little bit stronger

289
00:11:46,040 --> 00:11:51,360
to you being truthful than to just spit something out of your mouth that just doesn't make sense.

290
00:11:51,360 --> 00:11:52,360
Right.

291
00:11:52,360 --> 00:11:53,360
Authenticity is huge.

292
00:11:53,360 --> 00:11:57,080
It's craved among the consumer.

293
00:11:57,080 --> 00:11:59,560
They are so sick of auto whatever.

294
00:11:59,560 --> 00:12:02,480
Oh yeah, the AI chats and the people like.

295
00:12:02,480 --> 00:12:05,160
When you call somewhere and you don't get a real person.

296
00:12:05,160 --> 00:12:09,360
Everyone's over it and the more authentic that you can be on your brand and in your

297
00:12:09,360 --> 00:12:12,480
marketing, the more people are going to be drawn to you.

298
00:12:12,480 --> 00:12:13,480
100%.

299
00:12:13,480 --> 00:12:17,480
And I think we had a good coaching session yesterday.

300
00:12:17,480 --> 00:12:20,220
For those of you who know, I coach with Giselle Ugarte.

301
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You can follow her on Instagram.

302
00:12:21,600 --> 00:12:24,200
It's literally just Giselle Ugarte.

303
00:12:24,200 --> 00:12:25,200
She's incredible.

304
00:12:25,200 --> 00:12:30,480
We had a special guest, which was actually a real estate agent here in Tampa, Lisa McIntyre.

305
00:12:30,480 --> 00:12:32,440
She is also same name on Instagram.

306
00:12:32,440 --> 00:12:34,500
She's phenomenal.

307
00:12:34,500 --> 00:12:38,680
She built a brand off of visibility and we talked about it yesterday pretty heavily and

308
00:12:38,680 --> 00:12:41,960
I haven't even gotten to talk to KJ about this.

309
00:12:41,960 --> 00:12:46,880
It's been on my heart because she just started.

310
00:12:46,880 --> 00:12:48,280
Like everybody else, I just tell them to just start.

311
00:12:48,280 --> 00:12:49,280
You don't have to be perfect.

312
00:12:49,280 --> 00:12:52,400
You don't have to know exactly what you're doing, but you need to be visible.

313
00:12:52,400 --> 00:12:54,800
A lot of people I think focus too hard on the aesthetics.

314
00:12:54,800 --> 00:13:00,020
They focus too hard on the look and the vibe and trying to make it pretty over just getting

315
00:13:00,020 --> 00:13:01,680
their content out there.

316
00:13:01,680 --> 00:13:06,680
Or just trying to get everything perfect and know everything about everything.

317
00:13:06,680 --> 00:13:07,680
Right.

318
00:13:07,680 --> 00:13:10,880
I can't put myself out there now because I don't know about this.

319
00:13:10,880 --> 00:13:14,640
Well, you may not need to know about that, but if you've got a team.

320
00:13:14,640 --> 00:13:16,080
That's it.

321
00:13:16,080 --> 00:13:19,880
Or if you've got people that you can use as resources, like maybe you don't know enough

322
00:13:19,880 --> 00:13:20,880
about loan products.

323
00:13:20,880 --> 00:13:22,160
Well, do you have a loan partner?

324
00:13:22,160 --> 00:13:23,160
Right.

325
00:13:23,160 --> 00:13:26,600
Because if you have a loan partner, you just need to incorporate them into the conversation.

326
00:13:26,600 --> 00:13:30,240
Well, I don't know anything about any topic.

327
00:13:30,240 --> 00:13:33,960
Well, find someone who does and partner with them and then use those resources.

328
00:13:33,960 --> 00:13:36,320
Leverage your time wisely with that.

329
00:13:36,320 --> 00:13:40,480
Not spend time learning at all because then what was the saying we said earlier?

330
00:13:40,480 --> 00:13:45,240
You could know everything there is to know about a topic, but if no one knows you.

331
00:13:45,240 --> 00:13:46,520
No one knows you, it doesn't matter.

332
00:13:46,520 --> 00:13:47,520
It doesn't matter.

333
00:13:47,520 --> 00:13:48,520
It's pointless.

334
00:13:48,520 --> 00:13:52,840
So that's the overall point of this and we'll get into some more specifics.

335
00:13:52,840 --> 00:13:55,240
We'll definitely get into some specifics.

336
00:13:55,240 --> 00:14:00,000
You know, I was talking to a really good buddy of mine yesterday who, you know, he runs like

337
00:14:00,000 --> 00:14:05,480
a sports nutrition, all in the health industry and fitness.

338
00:14:05,480 --> 00:14:08,000
And you know, we're talking about Instagram and tweaking things.

339
00:14:08,000 --> 00:14:12,240
And one thing that I like to focus on is, you know, people want to see the face and

340
00:14:12,240 --> 00:14:14,240
the name behind the brand.

341
00:14:14,240 --> 00:14:17,920
You can have the most beautiful paid four thousands of dollars worth of social media

342
00:14:17,920 --> 00:14:19,440
stuff, right?

343
00:14:19,440 --> 00:14:23,880
And it's just those, you know, kind of automated posts with a bunch of fake people that you've

344
00:14:23,880 --> 00:14:24,880
never seen or met.

345
00:14:24,880 --> 00:14:25,880
Yeah.

346
00:14:25,880 --> 00:14:30,340
It's not going to have nearly as much impact as you being in your own content or you actually

347
00:14:30,340 --> 00:14:33,960
posting up those moments, you know, and people are so afraid of that.

348
00:14:33,960 --> 00:14:34,960
Right, right.

349
00:14:34,960 --> 00:14:40,520
And what we mean by being visible and the importance of being visible over your ability

350
00:14:40,520 --> 00:14:44,400
is not to say, you know, don't know what you're doing.

351
00:14:44,400 --> 00:14:45,400
Definitely know what you're doing.

352
00:14:45,400 --> 00:14:46,400
Right.

353
00:14:46,400 --> 00:14:51,000
But being visible is such a huge part of it because you want them to see, you want them

354
00:14:51,000 --> 00:14:52,080
to fall in love with you.

355
00:14:52,080 --> 00:14:56,440
You want them to to to catch, catch a vibe, you know, per se.

356
00:14:56,440 --> 00:14:59,800
You know, we talked about it yesterday with Alyssa, you know, she's gotten several deals

357
00:14:59,800 --> 00:15:04,100
from people straight off of social media that have literally said it's because of the videos

358
00:15:04,100 --> 00:15:08,880
that she's put out and she is being very vulnerable.

359
00:15:08,880 --> 00:15:12,120
It's something that Giselle teaches us all the time is, hey, you have to show those vulnerable

360
00:15:12,120 --> 00:15:13,120
moments.

361
00:15:13,120 --> 00:15:15,300
You have to show those moments of failure, too.

362
00:15:15,300 --> 00:15:18,240
You can't just always be this perfect, polished person.

363
00:15:18,240 --> 00:15:19,920
People want to see that you're real.

364
00:15:19,920 --> 00:15:23,760
She started finally grasping that idea, started posting those real moments.

365
00:15:23,760 --> 00:15:28,440
And one of the most popular videos she's done was talking about a time that she fumbled

366
00:15:28,440 --> 00:15:31,040
on a FaceTime call doing a walkthrough.

367
00:15:31,040 --> 00:15:33,360
You know, she literally like fell down the stairs.

368
00:15:33,360 --> 00:15:37,040
One FaceTime with agents, you know, like tripped and fell.

369
00:15:37,040 --> 00:15:40,160
Maybe exaggerating a little bit, you know, but like it was a situation where she was

370
00:15:40,160 --> 00:15:42,960
embarrassed and she was, you know what, let's talk about it.

371
00:15:42,960 --> 00:15:48,480
Yeah, she's got deals from that video because of her honesty and just being, you know, transparent

372
00:15:48,480 --> 00:15:50,520
with hey, shit happens.

373
00:15:50,520 --> 00:15:51,520
Like, you know what I mean?

374
00:15:51,520 --> 00:15:52,520
At the end of the day, shit happens.

375
00:15:52,520 --> 00:15:53,520
I can't walk.

376
00:15:53,520 --> 00:15:54,560
Let's not pretend it doesn't.

377
00:15:54,560 --> 00:15:55,560
You know what I mean?

378
00:15:55,560 --> 00:15:58,480
Like and people fell in love with her because of her personality.

379
00:15:58,480 --> 00:16:02,200
And she just kind of pulled off the bandaid and said, you know what, I need people to

380
00:16:02,200 --> 00:16:03,200
see me.

381
00:16:03,200 --> 00:16:08,480
I need to be seen, you know, as I am, regardless of what people think about, you know, maybe

382
00:16:08,480 --> 00:16:12,800
my tattoos, my hair color or the clothes that I wear, just be seen.

383
00:16:12,800 --> 00:16:15,880
And you know, you're, you're going to attract the type of people that you want to do business

384
00:16:15,880 --> 00:16:20,200
with at the end of the day with being visible, you know, so

385
00:16:20,200 --> 00:16:26,180
we've had that conversation between ourselves too, because one of the things is when you're

386
00:16:26,180 --> 00:16:31,840
putting yourself out there, what, what kind of litmus test do you have on what should

387
00:16:31,840 --> 00:16:35,120
I put out there and what should I put, should I not put out there?

388
00:16:35,120 --> 00:16:37,200
What parts of my personal life should be out there?

389
00:16:37,200 --> 00:16:40,280
Some people choose not to include their kids in any of their business stuff.

390
00:16:40,280 --> 00:16:43,280
Some people include their kids in almost everything that they do.

391
00:16:43,280 --> 00:16:47,080
Some people put out there, you know, they're like, I put talk a lot about my weight loss

392
00:16:47,080 --> 00:16:52,160
journey and my dietary restrictions that I've had to get accustomed to.

393
00:16:52,160 --> 00:16:55,160
But one of the things that you brought up is you weren't sure whether or not you should

394
00:16:55,160 --> 00:16:58,480
let your audience know that you're married to a man.

395
00:16:58,480 --> 00:17:02,800
And your coach told you, why would you want to work with anybody who cares if you're married

396
00:17:02,800 --> 00:17:03,800
to a man?

397
00:17:03,800 --> 00:17:04,800
Yeah.

398
00:17:04,800 --> 00:17:05,800
Yeah.

399
00:17:05,800 --> 00:17:07,620
That was one of the very first questions I asked before I even, you know, started coaching

400
00:17:07,620 --> 00:17:12,460
with her was, it was at a fairway event and she was the speaker for that day.

401
00:17:12,460 --> 00:17:16,800
And I messaged her on Instagram while I was at the event and I said, Hey, I have two accounts,

402
00:17:16,800 --> 00:17:18,960
been one business, one personal.

403
00:17:18,960 --> 00:17:19,960
What do you feel about that?

404
00:17:19,960 --> 00:17:20,960
To that she said, why?

405
00:17:20,960 --> 00:17:23,960
And I said, I explained, I was like, well, you know, I'm a veteran, you know, I'm part

406
00:17:23,960 --> 00:17:27,560
of the LGBT community, you know, and I don't want people to not want to do business with

407
00:17:27,560 --> 00:17:32,120
me because of who I am, what I'm about or who I'm married to or anything like that.

408
00:17:32,120 --> 00:17:33,120
Right?

409
00:17:33,120 --> 00:17:35,760
To that she immediately goes, wow.

410
00:17:35,760 --> 00:17:38,200
She goes, so you're telling me you want to do business with people who don't respect

411
00:17:38,200 --> 00:17:39,320
you?

412
00:17:39,320 --> 00:17:40,320
And I said, no.

413
00:17:40,320 --> 00:17:43,440
She goes, would you do business with someone that doesn't respect you or appreciate you

414
00:17:43,440 --> 00:17:44,440
for who you are?

415
00:17:44,440 --> 00:17:45,440
I said, no.

416
00:17:45,440 --> 00:17:46,440
She goes, then what are we doing?

417
00:17:46,440 --> 00:17:47,440
What are we doing?

418
00:17:47,440 --> 00:17:52,000
And that's when I fell in love with her, you know, because it's very real and it's such

419
00:17:52,000 --> 00:17:59,000
a such an honest topic, I think, and I think so many people are scared to be that person,

420
00:17:59,000 --> 00:18:03,480
you know, and talk about those things and put their real self out there so much so that

421
00:18:03,480 --> 00:18:05,400
they do live that I call it a double life.

422
00:18:05,400 --> 00:18:08,320
You know, if you have two different profiles, you know, it's one thing if you have two different

423
00:18:08,320 --> 00:18:11,440
businesses, you know, and you're promoting things differently, right?

424
00:18:11,440 --> 00:18:17,200
You know, but if you're the same business and you're putting forth this facade of this

425
00:18:17,200 --> 00:18:21,640
business professional on one end, you know, and then all your fun stuff is on a separate

426
00:18:21,640 --> 00:18:25,960
one that no one can see, I don't know that that's going to do a lot for you.

427
00:18:25,960 --> 00:18:32,160
And a lot of this, you know, again, this is all anything that I say is from personal experiences,

428
00:18:32,160 --> 00:18:33,680
people that I've met with, people that I've talked with.

429
00:18:33,680 --> 00:18:37,280
There's nothing I'm ever going to tell you that I haven't dealt with on my own or had

430
00:18:37,280 --> 00:18:38,760
a conversation about, you know?

431
00:18:38,760 --> 00:18:42,240
It's been tested, trialed and tested.

432
00:18:42,240 --> 00:18:43,240
Trial and tested.

433
00:18:43,240 --> 00:18:44,240
Better word, trialed.

434
00:18:44,240 --> 00:18:45,240
Trial?

435
00:18:45,240 --> 00:18:46,240
It is now.

436
00:18:46,240 --> 00:18:47,240
It's a free trial.

437
00:18:47,240 --> 00:18:50,000
I did the free trial.

438
00:18:50,000 --> 00:18:52,120
I know some people have like five trials.

439
00:18:52,120 --> 00:18:53,120
All the trials.

440
00:18:53,120 --> 00:18:54,360
Someone's trialed.

441
00:18:54,360 --> 00:18:55,360
Trial everything.

442
00:18:55,360 --> 00:18:56,360
So stupid.

443
00:18:56,360 --> 00:19:04,600
What you were saying is, you know, putting things out there and you're not sure about

444
00:19:04,600 --> 00:19:05,600
it.

445
00:19:05,600 --> 00:19:09,720
One of the phrases that we learned from one of the podcasts, mini podcasts that we listen

446
00:19:09,720 --> 00:19:14,760
to and people that we really, we take notes from Kyle Draper, right?

447
00:19:14,760 --> 00:19:16,280
He was on a different podcast.

448
00:19:16,280 --> 00:19:17,800
He does have a book below.

449
00:19:17,800 --> 00:19:19,720
It's called Rethink Everything.

450
00:19:19,720 --> 00:19:21,440
I think it's what it's called.

451
00:19:21,440 --> 00:19:26,680
And we'll link it for you down in the comment section or however the magic happens behind

452
00:19:26,680 --> 00:19:28,280
the scenes because he's the magic person.

453
00:19:28,280 --> 00:19:29,280
I got that.

454
00:19:29,280 --> 00:19:30,280
I got that.

455
00:19:30,280 --> 00:19:31,280
Yeah, it's down there.

456
00:19:31,280 --> 00:19:32,280
We'll link it for you because it's a great book for you to like rethink things.

457
00:19:32,280 --> 00:19:38,600
But one of the things he said was like, your awkward or dorky post or video or real or

458
00:19:38,600 --> 00:19:44,560
whatever is going to outperform someone who doesn't post at all every single time.

459
00:19:44,560 --> 00:19:45,780
100%.

460
00:19:45,780 --> 00:19:47,080
It doesn't really matter.

461
00:19:47,080 --> 00:19:51,000
It's almost like a bad content is better than no content type of a thing.

462
00:19:51,000 --> 00:19:53,400
But you know, there is a fine line again with that.

463
00:19:53,400 --> 00:19:56,240
Like you don't want necessarily really bad.

464
00:19:56,240 --> 00:19:58,520
Like a lot of, we're in an election year right now.

465
00:19:58,520 --> 00:20:03,600
A lot of people have strong beliefs about their politics and if they're posting things

466
00:20:03,600 --> 00:20:07,040
about their beliefs, they're going to have a risk there.

467
00:20:07,040 --> 00:20:10,980
They're going to have to evaluate whether they're going to want to really pull in those

468
00:20:10,980 --> 00:20:14,280
intense people that believe the same thing that they believe or are they trying to keep

469
00:20:14,280 --> 00:20:18,840
their dialogue open to as many people as possible because they're going to turn people off from

470
00:20:18,840 --> 00:20:22,440
them with a really strong opinion based thing.

471
00:20:22,440 --> 00:20:25,800
But if that's something that you're willing to do and that's the kind of audience you

472
00:20:25,800 --> 00:20:28,320
want to go for it, that'll do the metal.

473
00:20:28,320 --> 00:20:29,320
Go for it.

474
00:20:29,320 --> 00:20:32,040
So it's, you got to really evaluate where you're going.

475
00:20:32,040 --> 00:20:33,640
I actually deep dove on that subject.

476
00:20:33,640 --> 00:20:36,960
You know, there's a couple of podcasts I listened to that really touched on it and very heavily

477
00:20:36,960 --> 00:20:37,960
actually.

478
00:20:37,960 --> 00:20:39,920
Um, you know, again, I see this all the time.

479
00:20:39,920 --> 00:20:40,920
Vibe is your tribe.

480
00:20:40,920 --> 00:20:43,160
You know, if that's the tribe you want to attract and go for it, you know, if that's

481
00:20:43,160 --> 00:20:44,960
the look that you're going for, go for it.

482
00:20:44,960 --> 00:20:50,760
You know, if you want those type of, of individuals, whether it be, you know, a specific community,

483
00:20:50,760 --> 00:20:55,400
a specific ethnicity, a specific, you know, political group, that's all on you.

484
00:20:55,400 --> 00:20:58,120
You know, you, you do what you want to do and I'm never going to be one of those people

485
00:20:58,120 --> 00:21:01,640
that tells you, Oh, you should definitely not do this or not do that.

486
00:21:01,640 --> 00:21:04,680
Um, you know, because again, your vibe is your tribe.

487
00:21:04,680 --> 00:21:08,080
It's gonna, it's gonna bring you the business that you want to do.

488
00:21:08,080 --> 00:21:12,400
You know, if you are chameleon and you're kind of okay with everything, showcase that.

489
00:21:12,400 --> 00:21:13,400
You know what I mean?

490
00:21:13,400 --> 00:21:14,680
Like at the end of the day, it doesn't matter.

491
00:21:14,680 --> 00:21:15,920
There's a lot of people like myself.

492
00:21:15,920 --> 00:21:20,520
I'm I vibe really well with people that just respect people.

493
00:21:20,520 --> 00:21:24,600
You know, I come from, it took a very long time to mature and get to that point, but

494
00:21:24,600 --> 00:21:27,600
I don't care who you believe in, what you believe in, who you voted for.

495
00:21:27,600 --> 00:21:28,600
It doesn't matter to me.

496
00:21:28,600 --> 00:21:30,600
I just, I respect people having an opinion.

497
00:21:30,600 --> 00:21:33,000
I respect people, you know, who respect people.

498
00:21:33,000 --> 00:21:41,280
I don't know how else to put that, you know, respect people who respect people, you know,

499
00:21:41,280 --> 00:21:42,800
but being visible, I think is huge.

500
00:21:42,800 --> 00:21:46,240
And those of you that are afraid to take that leap, I think now is the time to definitely

501
00:21:46,240 --> 00:21:48,800
do it in the first quarter.

502
00:21:48,800 --> 00:21:50,520
Make sure people know who you are and what you do.

503
00:21:50,520 --> 00:21:51,520
You know what I mean?

504
00:21:51,520 --> 00:21:54,720
One thing we, we talk about a lot and know, you know, we've personally worked on it is

505
00:21:54,720 --> 00:21:56,080
like a reintroduction video.

506
00:21:56,080 --> 00:21:59,000
You know, if you want to get to social media, you don't know where to start.

507
00:21:59,000 --> 00:22:00,480
Just do an instruction video.

508
00:22:00,480 --> 00:22:03,200
Tell people who you are, where you came from, what you're doing and what you're about to

509
00:22:03,200 --> 00:22:04,200
do.

510
00:22:04,200 --> 00:22:05,200
Just set the tone.

511
00:22:05,200 --> 00:22:06,200
Like, Hey, this is new.

512
00:22:06,200 --> 00:22:07,200
This is weird.

513
00:22:07,200 --> 00:22:08,200
I don't know what I'm doing, but I'm going to do it.

514
00:22:08,200 --> 00:22:09,200
You know what I mean?

515
00:22:09,200 --> 00:22:13,120
I want you to see me for who I am and what I have to offer you.

516
00:22:13,120 --> 00:22:19,320
A term called vision casting that is important when you're branding yourself.

517
00:22:19,320 --> 00:22:24,460
And it's kind of the answer to like, I don't want to sell, sell, sell.

518
00:22:24,460 --> 00:22:25,840
You don't want to sell, sell, sell.

519
00:22:25,840 --> 00:22:26,840
No one's going to listen to you.

520
00:22:26,840 --> 00:22:27,960
No one wants to be sold to you.

521
00:22:27,960 --> 00:22:33,220
So the answer to that problem is vision casting and vision casting means when you're out putting

522
00:22:33,220 --> 00:22:34,920
yourself out in a public platform.

523
00:22:34,920 --> 00:22:37,120
We have a hard time with that word.

524
00:22:37,120 --> 00:22:40,760
Hold the flat floor.

525
00:22:40,760 --> 00:22:44,800
When we do that, we, we should be sharing what it is we're trying to do.

526
00:22:44,800 --> 00:22:45,960
I'm, I'm here to serve you.

527
00:22:45,960 --> 00:22:48,280
I'm here to provide resources for you.

528
00:22:48,280 --> 00:22:53,320
I'm full of information, but if something is, I don't know, I've got a team behind me.

529
00:22:53,320 --> 00:22:54,320
Correct.

530
00:22:54,320 --> 00:22:57,580
Like I know I work with my whole processing closing team and you work with your underwriters

531
00:22:57,580 --> 00:22:59,000
and closing team as well.

532
00:22:59,000 --> 00:23:04,280
And if it's something that you can't provide immediately, let everyone know through the

533
00:23:04,280 --> 00:23:08,680
content that you put out that you're not just a singular person, you're the face of something,

534
00:23:08,680 --> 00:23:12,760
but there's a whole backup system behind you.

535
00:23:12,760 --> 00:23:14,760
And that's what you should be putting out there to your clients.

536
00:23:14,760 --> 00:23:16,680
If you're a realtor, you probably have your broker.

537
00:23:16,680 --> 00:23:19,680
You may have a mentor, you may have a coach, you may have something like that, that if

538
00:23:19,680 --> 00:23:24,900
you're not again, knowing everything about everything, you don't need to just start putting

539
00:23:24,900 --> 00:23:27,960
yourself out there, meeting people.

540
00:23:27,960 --> 00:23:31,920
There was something else that was mentioned in by Kyle Draper.

541
00:23:31,920 --> 00:23:34,360
I think I say his name right.

542
00:23:34,360 --> 00:23:38,880
But he mentioned when you're doing a video and you're always in the same spot in your

543
00:23:38,880 --> 00:23:43,080
office every single time, people are going to not relate to anything around you.

544
00:23:43,080 --> 00:23:44,400
There's no subliminal message.

545
00:23:44,400 --> 00:23:45,400
Right, right, right.

546
00:23:45,400 --> 00:23:48,320
There's, there's just a blank wall.

547
00:23:48,320 --> 00:23:54,920
But if you've got, you know, your sports paraphernalia behind you or you are in a different atmosphere,

548
00:23:54,920 --> 00:23:59,560
maybe you're walking around Tampa, like people are going to watch your background.

549
00:23:59,560 --> 00:24:01,720
And that's just a natural human behavior.

550
00:24:01,720 --> 00:24:05,280
And they're going to connect with the things that are not even what you're saying.

551
00:24:05,280 --> 00:24:07,780
Sometimes it's just something in your atmosphere.

552
00:24:07,780 --> 00:24:13,200
So get out there and change where you're at, change what is presented to the to the person's

553
00:24:13,200 --> 00:24:16,600
eyeballs and and make them connect with something.

554
00:24:16,600 --> 00:24:20,440
Because once they find something that they connect with, they're going to think about

555
00:24:20,440 --> 00:24:23,200
you even when they're not thinking about real estate.

556
00:24:23,200 --> 00:24:24,200
Right.

557
00:24:24,200 --> 00:24:27,140
So like people connect with me on the fact that I'm gluten free and then I have a huge

558
00:24:27,140 --> 00:24:28,220
weight loss journey.

559
00:24:28,220 --> 00:24:29,220
So guess what?

560
00:24:29,220 --> 00:24:32,440
I'm at a grocery store and they're like, Oh, I bet Carrie would like this gluten free noodle.

561
00:24:32,440 --> 00:24:35,120
You're thinking about me when I'm not even true.

562
00:24:35,120 --> 00:24:41,160
So you have to see, and I love that when people text me something like menu pictures, I'm

563
00:24:41,160 --> 00:24:42,640
like, look, they have a gluten free menu.

564
00:24:42,640 --> 00:24:43,640
Yes.

565
00:24:43,640 --> 00:24:44,640
And people do that.

566
00:24:44,640 --> 00:24:48,200
And I love it because I know I'm building that relationship with that person.

567
00:24:48,200 --> 00:24:50,480
And I know that they're thinking about me.

568
00:24:50,480 --> 00:24:54,560
One of the things I mentioned that one time when we're teaching that one time at bandcamp,

569
00:24:54,560 --> 00:25:00,960
when I was teaching something at our office and I said be that Bed Bath and Beyond coupon

570
00:25:00,960 --> 00:25:04,920
that no one needs until they need it.

571
00:25:04,920 --> 00:25:05,920
Right.

572
00:25:05,920 --> 00:25:06,920
They shove it in a drawer.

573
00:25:06,920 --> 00:25:07,920
They don't think about it.

574
00:25:07,920 --> 00:25:10,320
They're definitely in that drawer in the kitchen that has all the things that you don't know

575
00:25:10,320 --> 00:25:11,320
why it's there.

576
00:25:11,320 --> 00:25:12,320
You know the drawer.

577
00:25:12,320 --> 00:25:15,560
It's like there's like a tape roll in there next to like some staples that don't have

578
00:25:15,560 --> 00:25:17,040
a stapler and battery.

579
00:25:17,040 --> 00:25:19,360
Yeah, some tags, old batteries that don't even work.

580
00:25:19,360 --> 00:25:20,360
Don't work.

581
00:25:20,360 --> 00:25:21,360
You're not sure if they don't work.

582
00:25:21,360 --> 00:25:28,480
Yeah, next to like a bunch of like mine has mine's filled with like all the instruction

583
00:25:28,480 --> 00:25:32,720
manuals for like all the appliances that I've bought, which which are all online anyway.

584
00:25:32,720 --> 00:25:35,000
But I actually have two drawers.

585
00:25:35,000 --> 00:25:36,680
I have one for the instruction manual.

586
00:25:36,680 --> 00:25:38,480
I do find money in there sometimes though.

587
00:25:38,480 --> 00:25:39,480
That's kind of cool.

588
00:25:39,480 --> 00:25:42,000
There's only like a dollar or two and I just give it to my nephew.

589
00:25:42,000 --> 00:25:43,080
That should be like a post.

590
00:25:43,080 --> 00:25:44,200
We should challenge some people.

591
00:25:44,200 --> 00:25:45,920
Hey, do a what's in your junk drawer post.

592
00:25:45,920 --> 00:25:47,560
What's in your junk drawer?

593
00:25:47,560 --> 00:25:49,640
What's what is in your junk drawer?

594
00:25:49,640 --> 00:25:51,120
What's in the junk drawer?

595
00:25:51,120 --> 00:25:55,640
Open your junk and just do a video of like open your junk.

596
00:25:55,640 --> 00:25:57,240
What's in your junk drawer?

597
00:25:57,240 --> 00:26:01,560
And like it's going to make people laugh because there's probably some funny stuff in there,

598
00:26:01,560 --> 00:26:03,760
but they also are going to relate to you.

599
00:26:03,760 --> 00:26:07,040
It's another way to find business cards of people or something you want to do.

600
00:26:07,040 --> 00:26:08,040
You know, you never know.

601
00:26:08,040 --> 00:26:12,880
It might like might spring up some thoughts, you know, but I think I think this topic is

602
00:26:12,880 --> 00:26:16,600
so important, you know, because there's a lot of people I know that I've met that want

603
00:26:16,600 --> 00:26:19,840
to they want to get to a certain level and they want to do this and want to do that.

604
00:26:19,840 --> 00:26:22,000
But they're so scared to take the first leap.

605
00:26:22,000 --> 00:26:24,200
You know, a lot of times you hear to I don't like my voice.

606
00:26:24,200 --> 00:26:25,440
I don't like the way I look.

607
00:26:25,440 --> 00:26:28,600
I don't like the way this one thing that I've learned.

608
00:26:28,600 --> 00:26:32,440
And again, I learned this through coaching, you know, and our ultimate goal, you know,

609
00:26:32,440 --> 00:26:36,640
if you don't know us well enough, you know, we we like to help people, you know, so we're

610
00:26:36,640 --> 00:26:37,640
we're here to help you.

611
00:26:37,640 --> 00:26:41,480
And a lot of people can't afford to do a lot of the coaching, a lot of the things that,

612
00:26:41,480 --> 00:26:44,600
you know, we've been afforded the ability through our companies to do, you know, so

613
00:26:44,600 --> 00:26:49,120
we like to give that back and help you guys learn from what we've learned and kind of,

614
00:26:49,120 --> 00:26:51,400
you know, give back to the community that way.

615
00:26:51,400 --> 00:26:52,400
That's the hard.

616
00:26:52,400 --> 00:26:59,360
You know, but one thing that really, really resonates with me is those people who have

617
00:26:59,360 --> 00:27:02,880
taken that leap and started to post and I have personal cultures that I've worked with

618
00:27:02,880 --> 00:27:05,840
that literally have told me to my face, I'm not doing social media.

619
00:27:05,840 --> 00:27:07,920
I would never I can't stand that stuff.

620
00:27:07,920 --> 00:27:08,920
Right.

621
00:27:08,920 --> 00:27:09,920
That was one and then he did it.

622
00:27:09,920 --> 00:27:12,560
And now they're like they're doing phenomenal.

623
00:27:12,560 --> 00:27:13,560
You know what I mean?

624
00:27:13,560 --> 00:27:17,280
They're getting people, they're getting messages, they're getting interactions, you know, which

625
00:27:17,280 --> 00:27:18,280
is which is great.

626
00:27:18,280 --> 00:27:24,400
That's the whole name of the game is to get people into you as a human being and then

627
00:27:24,400 --> 00:27:27,080
everything else will come naturally.

628
00:27:27,080 --> 00:27:30,320
You know, so, you know, think about I want to give you some personal, I mean, think about

629
00:27:30,320 --> 00:27:35,640
how many people I give you a personal one that I just thought about this week, actually.

630
00:27:35,640 --> 00:27:37,360
I've lived in Tampa my entire life.

631
00:27:37,360 --> 00:27:43,200
I am a I don't want to say what I call Tampa, Tampa people, but let's just say it's a feminine

632
00:27:43,200 --> 00:27:44,200
product.

633
00:27:44,200 --> 00:27:48,480
I am a true Tampaanian, let's just say that.

634
00:27:48,480 --> 00:27:50,280
Go with that one.

635
00:27:50,280 --> 00:27:54,520
Tiktok has allowed me the ability because they're making it visible because I'm watching

636
00:27:54,520 --> 00:27:55,520
the stuff.

637
00:27:55,520 --> 00:27:58,240
I am also a consumer of social media content consumer.

638
00:27:58,240 --> 00:28:00,880
Yes, I'm a content creator, but I'm a content consumer.

639
00:28:00,880 --> 00:28:04,560
And again, even my stuff, I'm gradually getting better and better and better and better at

640
00:28:04,560 --> 00:28:06,040
I mean, everybody has to start somewhere.

641
00:28:06,040 --> 00:28:07,040
I mean, look at it now.

642
00:28:07,040 --> 00:28:09,040
Yeah, I know it's crazy.

643
00:28:09,040 --> 00:28:12,800
You know, but to the to the topic that I want to talk about is I've lived in Tampa my whole

644
00:28:12,800 --> 00:28:17,440
life, and if it wasn't for people taking the leap to be visible, I wouldn't know all the

645
00:28:17,440 --> 00:28:20,840
things that are in my own backyard that I never knew existed.

646
00:28:20,840 --> 00:28:22,960
I'm going through TikTok and Instagram Reels right now.

647
00:28:22,960 --> 00:28:25,520
And I'm seeing things like the things to do in Tampa.

648
00:28:25,520 --> 00:28:29,680
I'm like, we have that we have we have like speakeasies.

649
00:28:29,680 --> 00:28:34,580
We have we have all these like and it's something that you see and you're like, oh, that's got

650
00:28:34,580 --> 00:28:38,040
to be in like New York City or it's literally here.

651
00:28:38,040 --> 00:28:42,120
I know, you know, and that's that's what's crazy is if those people didn't take the leap

652
00:28:42,120 --> 00:28:44,640
to be visible, I wouldn't have not I would not have known they're there.

653
00:28:44,640 --> 00:28:47,320
I would not have taken a leap to go visit them or do those things.

654
00:28:47,320 --> 00:28:50,640
You know, like we went to St. Pete and we went to the bar.

655
00:28:50,640 --> 00:28:52,320
We went to the St. Holy Moly.

656
00:28:52,320 --> 00:28:53,320
That was cool.

657
00:28:53,320 --> 00:28:54,320
I'm cool time.

658
00:28:54,320 --> 00:28:58,560
You know, it's definitely not somewhere I'd probably go to a lot, you know, but it's one

659
00:28:58,560 --> 00:29:02,960
of those experiences that are just like, wow, this is like literally in our backyard.

660
00:29:02,960 --> 00:29:07,640
It's full of so I think it's so important to be visible in those aspects, whatever it

661
00:29:07,640 --> 00:29:11,280
is that you do to help people make sure that they see it, you know.

662
00:29:11,280 --> 00:29:15,720
And even if your visibility is just telling people what not to do, like, hey, this is

663
00:29:15,720 --> 00:29:18,000
something my client just did is something you should avoid.

664
00:29:18,000 --> 00:29:21,640
You know, here's five tips to do this or here's five things you could do if you just moved

665
00:29:21,640 --> 00:29:25,880
to Tampa or hey, if you're a snowbird and you know, you're in Florida now, here's the

666
00:29:25,880 --> 00:29:27,640
top ten places you need to visit.

667
00:29:27,640 --> 00:29:28,640
You know what I mean?

668
00:29:28,640 --> 00:29:30,600
Like, just get out there and tell people what you think.

669
00:29:30,600 --> 00:29:36,080
And I can't you know, how many people have you probably personally talked to that, you

670
00:29:36,080 --> 00:29:40,680
know, were shocked by what you told them like, whoa, we could do that or oh, wow, you have

671
00:29:40,680 --> 00:29:42,240
that or oh, I didn't know you could do that.

672
00:29:42,240 --> 00:29:43,240
Yeah.

673
00:29:43,240 --> 00:29:47,320
Think of all those moments and just imagine if you put that out on a broader scale, people

674
00:29:47,320 --> 00:29:51,920
would know you exist, you know, and that's really all that needs to happen.

675
00:29:51,920 --> 00:29:55,400
And with that, I know you're definitely going to dive into a little bit further, but I think

676
00:29:55,400 --> 00:29:58,240
with that is there definitely a need for some consistency.

677
00:29:58,240 --> 00:30:01,040
You know, this isn't one of those things you just do it one day and you're like, oh, that

678
00:30:01,040 --> 00:30:02,040
was good.

679
00:30:02,040 --> 00:30:03,040
You know what I mean?

680
00:30:03,040 --> 00:30:04,040
Like, I made a post.

681
00:30:04,040 --> 00:30:07,000
Some consistency, you know, and just understanding that it's not an immediate return all the

682
00:30:07,000 --> 00:30:08,000
time.

683
00:30:08,000 --> 00:30:11,480
You know, some of this stuff takes time to build up, it takes time to grow, it takes

684
00:30:11,480 --> 00:30:12,840
time to flourish.

685
00:30:12,840 --> 00:30:15,280
I would say never an immediate thing.

686
00:30:15,280 --> 00:30:17,760
Never an overnight thing.

687
00:30:17,760 --> 00:30:20,120
No one is going to get famous off of their first post.

688
00:30:20,120 --> 00:30:23,920
People will post for the first time and they'll be like, oh, I got 12 views and no likes.

689
00:30:23,920 --> 00:30:24,920
Okay, cool.

690
00:30:24,920 --> 00:30:25,920
Post again.

691
00:30:25,920 --> 00:30:26,920
Right, right.

692
00:30:26,920 --> 00:30:29,880
Again, you got a little bit better or maybe even worse.

693
00:30:29,880 --> 00:30:31,240
Okay, post again.

694
00:30:31,240 --> 00:30:32,240
Post again.

695
00:30:32,240 --> 00:30:33,240
Keep posting.

696
00:30:33,240 --> 00:30:36,840
I've been posting videos about real estate since 2019.

697
00:30:36,840 --> 00:30:44,840
If we went back to those videos, you would laugh your off because it is awful.

698
00:30:44,840 --> 00:30:52,240
But people tell me now I'll be out and about and meeting new people and they're like that

699
00:30:52,240 --> 00:30:53,560
you're really good at what you're doing.

700
00:30:53,560 --> 00:30:54,700
You're really good at video marketing.

701
00:30:54,700 --> 00:30:56,000
You're really good at branding, blah, blah, blah.

702
00:30:56,000 --> 00:30:59,160
And I'm like, I think it's just because I've done it so much.

703
00:30:59,160 --> 00:31:02,280
You know, I've just been doing it.

704
00:31:02,280 --> 00:31:03,280
Are we?

705
00:31:03,280 --> 00:31:06,280
I'm retugging back in.

706
00:31:06,280 --> 00:31:07,280
What are you doing?

707
00:31:07,280 --> 00:31:08,280
The bag fell.

708
00:31:08,280 --> 00:31:11,320
I'm just going to talk to the memory of Melvin.

709
00:31:11,320 --> 00:31:14,520
You know, the ghost of Melvin's past.

710
00:31:14,520 --> 00:31:16,920
So Melvin.

711
00:31:16,920 --> 00:31:23,480
But one of the things I did want to mention about that specifically is now you getting

712
00:31:23,480 --> 00:31:25,760
up just made my brain fry.

713
00:31:25,760 --> 00:31:26,760
I know that's my bad.

714
00:31:26,760 --> 00:31:30,000
You know it's a delicate brain right now.

715
00:31:30,000 --> 00:31:32,980
The battery pack kind of took a fumble.

716
00:31:32,980 --> 00:31:35,840
So it unplugged and I saw the little battery thing, you know.

717
00:31:35,840 --> 00:31:37,640
So technical stuff, technical stuff.

718
00:31:37,640 --> 00:31:38,640
We're learning too.

719
00:31:38,640 --> 00:31:40,680
And that's one of the things that we actually are.

720
00:31:40,680 --> 00:31:44,200
I love about these moments though, because it's shit happens.

721
00:31:44,200 --> 00:31:45,200
Exactly.

722
00:31:45,200 --> 00:31:48,480
People think that, you know, oh, I have to have everything figured out.

723
00:31:48,480 --> 00:31:49,720
We do not.

724
00:31:49,720 --> 00:31:53,960
We literally just ordered these lights last night and we came in because we realized,

725
00:31:53,960 --> 00:31:55,520
you know what, some breweries are dark.

726
00:31:55,520 --> 00:31:59,800
This one has like a nice, you know, cozy atmosphere and we knew it wasn't going to be bright enough

727
00:31:59,800 --> 00:32:00,800
to film.

728
00:32:00,800 --> 00:32:01,800
So we got these lights.

729
00:32:01,800 --> 00:32:08,360
Elvin's going to link the link down below.

730
00:32:08,360 --> 00:32:10,560
And then you can check out what it is that we're using.

731
00:32:10,560 --> 00:32:14,920
So if you're ever thinking about getting into like some video content or something like

732
00:32:14,920 --> 00:32:16,480
this, these are great options.

733
00:32:16,480 --> 00:32:17,480
They're battery powered.

734
00:32:17,480 --> 00:32:18,480
Things like that.

735
00:32:18,480 --> 00:32:19,480
Okay.

736
00:32:19,480 --> 00:32:20,480
So we like to do that a lot.

737
00:32:20,480 --> 00:32:21,480
We go bing, bing, bing, bing.

738
00:32:21,480 --> 00:32:22,480
That's never going to change.

739
00:32:22,480 --> 00:32:23,480
Never, ever.

740
00:32:23,480 --> 00:32:24,480
Never.

741
00:32:24,480 --> 00:32:25,480
That's why we have to keep it real.

742
00:32:25,480 --> 00:32:28,480
Keep it real.

743
00:32:28,480 --> 00:32:29,720
What was I saying?

744
00:32:29,720 --> 00:32:35,760
Oh, so then you, we're going to have to cut this part out.

745
00:32:35,760 --> 00:32:36,760
She got a whole novel.

746
00:32:36,760 --> 00:32:37,760
A whole novel.

747
00:32:37,760 --> 00:32:38,760
I remember what it was.

748
00:32:38,760 --> 00:32:39,760
Okay.

749
00:32:39,760 --> 00:32:46,480
So he was saying, you know, some of your posts, they have to be consistent, consistently post.

750
00:32:46,480 --> 00:32:49,360
And everyone's like, well, I can't think of things to always post.

751
00:32:49,360 --> 00:32:50,360
Okay.

752
00:32:50,360 --> 00:32:51,360
So two questions.

753
00:32:51,360 --> 00:32:56,560
And this was mentioned, a podcast from your, one of your favorite podcasts, Mortgage Marketing

754
00:32:56,560 --> 00:32:58,220
podcast.

755
00:32:58,220 --> 00:32:59,220
Great one, by the way.

756
00:32:59,220 --> 00:33:00,480
So you should kind of watch us together.

757
00:33:00,480 --> 00:33:03,680
Cause it's like a, they really tie in together nicely.

758
00:33:03,680 --> 00:33:04,680
Oh, absolutely.

759
00:33:04,680 --> 00:33:05,680
Absolutely.

760
00:33:05,680 --> 00:33:06,680
Two questions.

761
00:33:06,680 --> 00:33:11,720
So one question was, what do I get asked the most?

762
00:33:11,720 --> 00:33:12,720
Right?

763
00:33:12,720 --> 00:33:13,840
We talked about this during the class one time.

764
00:33:13,840 --> 00:33:17,960
What do I get asked the most as a realtor or as a business owner or as whatever?

765
00:33:17,960 --> 00:33:19,200
What's the question that I hear all the time?

766
00:33:19,200 --> 00:33:20,480
And I'm like, oh, I'm so glad you asked.

767
00:33:20,480 --> 00:33:21,480
Here's the answer.

768
00:33:21,480 --> 00:33:25,080
That should be some content right there, whatever that is.

769
00:33:25,080 --> 00:33:29,520
And then what is something that you are surprised that people don't already know?

770
00:33:29,520 --> 00:33:31,320
Oh man, there's so many things.

771
00:33:31,320 --> 00:33:32,320
So many things.

772
00:33:32,320 --> 00:33:37,080
And like you, because you live in your world every day, you think it's just common knowledge.

773
00:33:37,080 --> 00:33:40,960
There are so many things about real estate, especially that people are either, it's a,

774
00:33:40,960 --> 00:33:45,600
you know, be a myth buster about it because people don't understand it.

775
00:33:45,600 --> 00:33:53,120
And if you are trying to give professional advice or just talk about whatever it is in

776
00:33:53,120 --> 00:33:58,840
an expert level, people will turn to you as the expert when they need an expert on the

777
00:33:58,840 --> 00:33:59,840
topic.

778
00:33:59,840 --> 00:34:01,320
It may not get a lot of views.

779
00:34:01,320 --> 00:34:05,800
It may be something that kind of tanks during the time that you posted.

780
00:34:05,800 --> 00:34:07,480
All of your funny ones are going to get a lot of views.

781
00:34:07,480 --> 00:34:10,080
They're going to get a lot of comments, a lot of traction, all of that.

782
00:34:10,080 --> 00:34:14,720
Then the boring ones will call it boring, but we'll really, they're more about education

783
00:34:14,720 --> 00:34:19,320
or they're more about giving something of true value to the consumer.

784
00:34:19,320 --> 00:34:23,400
The people that are watching that and liking that are the ones that actually matter because

785
00:34:23,400 --> 00:34:28,440
they're looking to get into a new house or to sell their house or to whatever your industry

786
00:34:28,440 --> 00:34:29,440
is.

787
00:34:29,440 --> 00:34:32,680
When you're talking at an expert level about something, people who aren't really serious

788
00:34:32,680 --> 00:34:34,080
about it aren't going to really watch it.

789
00:34:34,080 --> 00:34:35,360
They're just going to swipe on by.

790
00:34:35,360 --> 00:34:37,920
But the right people are going to be watching that.

791
00:34:37,920 --> 00:34:42,360
And those are the people that you're going to want to like really scoop up and have more

792
00:34:42,360 --> 00:34:43,880
of a one-on-one interaction with.

793
00:34:43,880 --> 00:34:52,160
Get with us if you don't shoot us at DMs, email us, call us, whatever you want to do.

794
00:34:52,160 --> 00:34:54,080
We can definitely give you some insights.

795
00:34:54,080 --> 00:35:01,320
And to that topic, I don't even know how to put this into words really, but when you're

796
00:35:01,320 --> 00:35:05,320
doing those things and you're making those videos, just know that you're not always going

797
00:35:05,320 --> 00:35:06,320
to have, let's be real.

798
00:35:06,320 --> 00:35:07,560
I'm just going to keep it real.

799
00:35:07,560 --> 00:35:09,480
How many times do we follow people?

800
00:35:09,480 --> 00:35:11,360
How many times do we look at stuff?

801
00:35:11,360 --> 00:35:13,680
We devour our own content.

802
00:35:13,680 --> 00:35:14,840
We don't say a damn thing.

803
00:35:14,840 --> 00:35:15,840
We don't comment.

804
00:35:15,840 --> 00:35:16,840
We don't like.

805
00:35:16,840 --> 00:35:20,100
We don't take a second to do anything with it.

806
00:35:20,100 --> 00:35:21,800
Those people will always exist.

807
00:35:21,800 --> 00:35:24,000
And that's not a bad thing.

808
00:35:24,000 --> 00:35:26,880
The lurkers are not a bad thing.

809
00:35:26,880 --> 00:35:29,640
Most of the conversations I've had with realtors who have started doing their whole social

810
00:35:29,640 --> 00:35:33,800
media journey, they get a lot of their business from the people that don't say anything.

811
00:35:33,800 --> 00:35:34,800
Anything.

812
00:35:34,800 --> 00:35:38,200
They just watch creepily in silence in the background.

813
00:35:38,200 --> 00:35:41,600
They're just waiting, you know, waiting for that moment where you do something that they're

814
00:35:41,600 --> 00:35:43,640
like, oh, that's my person.

815
00:35:43,640 --> 00:35:48,640
That something could be as simple as you saying, I love breweries.

816
00:35:48,640 --> 00:35:50,320
I love Disney.

817
00:35:50,320 --> 00:35:52,320
I do this on my off time.

818
00:35:52,320 --> 00:35:54,440
You know, for some people, I had a lot of realtors.

819
00:35:54,440 --> 00:35:59,080
This is kind of a kind of a hard point to make with a lot of people is the travel thing.

820
00:35:59,080 --> 00:36:00,080
Right.

821
00:36:00,080 --> 00:36:03,160
I've had people tell me they don't ever post their travel until afterwards because their

822
00:36:03,160 --> 00:36:07,520
clients are going to get mad that they're on vacation and this and that.

823
00:36:07,520 --> 00:36:10,880
If that's you, more power to you.

824
00:36:10,880 --> 00:36:15,360
I can honestly tell you, I'm a big statistics person.

825
00:36:15,360 --> 00:36:18,360
I'm a big like keep it real person.

826
00:36:18,360 --> 00:36:19,360
He watches the inside.

827
00:36:19,360 --> 00:36:25,500
I really love when I see someone that has an actual life.

828
00:36:25,500 --> 00:36:29,320
You have to have an actual life outside of your job.

829
00:36:29,320 --> 00:36:30,320
Period.

830
00:36:30,320 --> 00:36:31,320
On period.

831
00:36:31,320 --> 00:36:33,280
I'm not going to be friends with you.

832
00:36:33,280 --> 00:36:34,960
You know, like you really do.

833
00:36:34,960 --> 00:36:38,980
Like if you live and breathe nothing but your business, that's going to come through everything

834
00:36:38,980 --> 00:36:42,880
that you do that you're just money hungry and you just want business, business, business,

835
00:36:42,880 --> 00:36:43,880
right?

836
00:36:43,880 --> 00:36:44,880
Not a good luck.

837
00:36:44,880 --> 00:36:45,880
We don't want business.

838
00:36:45,880 --> 00:36:46,880
We want relationships.

839
00:36:46,880 --> 00:36:48,920
You know, we want to move from they see it all the time.

840
00:36:48,920 --> 00:36:50,640
I'm working as marketing animals, you know, move from.

841
00:36:50,640 --> 00:36:54,800
Oh God, I forget the way they put it, but you know, move from being a vendor to being

842
00:36:54,800 --> 00:36:55,800
a partner and appear.

843
00:36:55,800 --> 00:36:56,800
Oh yeah.

844
00:36:56,800 --> 00:36:57,800
We know what I mean.

845
00:36:57,800 --> 00:37:01,280
Like move from being a vendor to a partner and appear with any business that you're

846
00:37:01,280 --> 00:37:02,280
in.

847
00:37:02,280 --> 00:37:06,180
Once you get to that level where someone feels comfortable with you and you're actually doing

848
00:37:06,180 --> 00:37:11,200
the right thing and sometimes guys, sometimes the right thing is telling them like, Hey,

849
00:37:11,200 --> 00:37:12,800
this may not be the right choice for you.

850
00:37:12,800 --> 00:37:14,560
This may not be the right time for this.

851
00:37:14,560 --> 00:37:15,560
Tough love.

852
00:37:15,560 --> 00:37:16,560
Some tough love.

853
00:37:16,560 --> 00:37:19,400
Sometimes you meet someone and you're not vibing.

854
00:37:19,400 --> 00:37:20,400
You're not meshing, right?

855
00:37:20,400 --> 00:37:24,080
You really have to be mature enough to say, all right, do I want to go through with this

856
00:37:24,080 --> 00:37:28,840
for the paycheck or do I want to address this and make sure that they're aware?

857
00:37:28,840 --> 00:37:32,640
Like, Hey, I think so and so on my team is a better fit for you.

858
00:37:32,640 --> 00:37:33,640
You know what I mean?

859
00:37:33,640 --> 00:37:37,160
Like maybe you just take the referral fee on that and then it changes.

860
00:37:37,160 --> 00:37:38,560
That's just to say like, you never know.

861
00:37:38,560 --> 00:37:42,440
Like you being visible, you being out there and being yourself is not going to be everybody's

862
00:37:42,440 --> 00:37:50,560
cup of tea, but we are big quality over quantity, quality over quantity and everything that

863
00:37:50,560 --> 00:37:51,560
you do.

864
00:37:51,560 --> 00:37:58,040
You can have 5,000 followers, 10,000 followers, 40,000 followers.

865
00:37:58,040 --> 00:38:02,320
If those are all chat bots and not real people, nothing's ever going to happen.

866
00:38:02,320 --> 00:38:03,320
Right.

867
00:38:03,320 --> 00:38:08,480
And for those of you that are getting amped up and fired up about getting out there and

868
00:38:08,480 --> 00:38:12,960
doing social media, I think in this first quarter is a pristine time to do it.

869
00:38:12,960 --> 00:38:14,160
And again, get with us.

870
00:38:14,160 --> 00:38:16,000
We can help you figure that all out.

871
00:38:16,000 --> 00:38:19,320
If you don't know what the hell you're doing, if it's like, yo, I've never even logged in,

872
00:38:19,320 --> 00:38:21,080
like how do I make a video?

873
00:38:21,080 --> 00:38:22,080
Let us know.

874
00:38:22,080 --> 00:38:26,200
Because that's if from zero to a hundred, we can get you there pretty quickly.

875
00:38:26,200 --> 00:38:30,480
Your success is our success and we live and breathe that.

876
00:38:30,480 --> 00:38:33,880
But get out there and it doesn't always have to be, you know, you'll see these terms, talking

877
00:38:33,880 --> 00:38:38,680
head videos, you'll see these terms like educational and fun and this.

878
00:38:38,680 --> 00:38:39,680
Find what works for you.

879
00:38:39,680 --> 00:38:41,400
For those of you that are afraid to take the leap, right?

880
00:38:41,400 --> 00:38:44,500
This is what I've been telling a lot of people when I meet with them lately.

881
00:38:44,500 --> 00:38:48,800
You don't have to always do some drawn out conversational video.

882
00:38:48,800 --> 00:38:51,200
You can do, we call them B, it's called the B roll content.

883
00:38:51,200 --> 00:38:54,400
You know, you can just record yourself walking in open house, record yourself drinking this

884
00:38:54,400 --> 00:38:57,900
drink, you record yourself walking through the door somewhere, right?

885
00:38:57,900 --> 00:39:01,480
And then you just overlay it with whatever your 10 facts are, whatever the information

886
00:39:01,480 --> 00:39:02,760
you're trying to get across.

887
00:39:02,760 --> 00:39:03,760
Right?

888
00:39:03,760 --> 00:39:06,320
And I'll give you just a pro tip to add a benefit of that.

889
00:39:06,320 --> 00:39:09,600
It's almost like, it's almost like a cheat code for those of you who use the PlayStation

890
00:39:09,600 --> 00:39:14,480
and stuff like that's in grins, grint, theft auto, X, Y, X, Y, triangle, triangle, triangle,

891
00:39:14,480 --> 00:39:15,480
triangle.

892
00:39:15,480 --> 00:39:21,200
Then I have a tank that flies, you know, this is a cheat code for social media, posting

893
00:39:21,200 --> 00:39:22,200
photos.

894
00:39:22,200 --> 00:39:25,960
I'm going to put this into perspective, posting a photo just to give you a reality check.

895
00:39:25,960 --> 00:39:29,800
I have to be your friend, I have to kind of be online around the time you post a photo.

896
00:39:29,800 --> 00:39:33,080
If you post a 9 a.m., I get on 11 a.m., I follow 2,000 people, probably not going to

897
00:39:33,080 --> 00:39:34,480
see your photo.

898
00:39:34,480 --> 00:39:38,400
I will see a reel though, because I'm watching reels, the algorithms picking up that I'm

899
00:39:38,400 --> 00:39:42,440
watching reels is picking up the type of videos that I'm watching and it's looping in other

900
00:39:42,440 --> 00:39:43,440
people's content.

901
00:39:43,440 --> 00:39:46,280
I can't tell you how many times, Carrie stuff pops up in my feed.

902
00:39:46,280 --> 00:39:49,380
All my other realtors, F54 Realty pop up in my feed.

903
00:39:49,380 --> 00:39:51,820
My Duncan Duo people pop up in my feed.

904
00:39:51,820 --> 00:39:57,080
My real estate agents at Remax Action first pop into my feed, because it knows what I

905
00:39:57,080 --> 00:39:58,080
watch, right?

906
00:39:58,080 --> 00:40:01,480
What I'm getting at is, you don't always have to do this long conversational thing.

907
00:40:01,480 --> 00:40:06,080
Take some B-roll content, overlay some words over it, and then boom, now you have a video.

908
00:40:06,080 --> 00:40:07,440
You know what I mean?

909
00:40:07,440 --> 00:40:12,400
It's basically a moving photo, but it tricks the system into thinking, oh, this is a reel.

910
00:40:12,400 --> 00:40:14,200
So I'm going to recycle this as a reel.

911
00:40:14,200 --> 00:40:15,440
It's going to be sent around as a reel.

912
00:40:15,440 --> 00:40:18,400
I don't have to be online when you post it to see it, because it's going to recycle

913
00:40:18,400 --> 00:40:24,720
itself through throughout the month, the week, the year, forever, really.

914
00:40:24,720 --> 00:40:28,600
One thing we talk about all the time is, Giselle calls them her greatest hits, but the algorithm

915
00:40:28,600 --> 00:40:29,600
is tweaking.

916
00:40:29,600 --> 00:40:31,480
The algorithm is changing a lot.

917
00:40:31,480 --> 00:40:34,980
You'll see sometimes some of your more popular videos will be brought to the top.

918
00:40:34,980 --> 00:40:38,680
People that I have had follow me recently, it's bizarre, because you'll see some of

919
00:40:38,680 --> 00:40:44,800
my older stuff recommended first, because of its popularity.

920
00:40:44,800 --> 00:40:48,600
That's where the magic of Instagram and social media and visibility with reels comes into

921
00:40:48,600 --> 00:40:49,600
play.

922
00:40:49,600 --> 00:40:50,600
Can you do it on TikTok?

923
00:40:50,600 --> 00:40:55,080
Of course, but one thing you'll hear us talk about all the time, master one thing first

924
00:40:55,080 --> 00:40:58,320
before you dive into five million different things so you don't just give up.

925
00:40:58,320 --> 00:41:05,160
A lot of us have the master of all type mentality, and we try to do everything all at once, and

926
00:41:05,160 --> 00:41:08,160
then we get overwhelmed, and then we do nothing.

927
00:41:08,160 --> 00:41:10,120
Master one thing first, personal opinion.

928
00:41:10,120 --> 00:41:12,720
I think Carrie shares the same sentiment.

929
00:41:12,720 --> 00:41:15,200
Instagram is built for business, it works for business.

930
00:41:15,200 --> 00:41:16,800
Start there.

931
00:41:16,800 --> 00:41:17,800
Feel that, feel the comfort.

932
00:41:17,800 --> 00:41:24,720
You get comfortable with that, and just get what's up here out to the masses.

933
00:41:24,720 --> 00:41:26,040
She mentioned it earlier.

934
00:41:26,040 --> 00:41:30,320
It doesn't have to be some strategic crazy thing.

935
00:41:30,320 --> 00:41:34,600
It could be as simple as explaining what is escrow and how does it help you.

936
00:41:34,600 --> 00:41:38,920
I actually got a text message from someone on the way in here today about an escrow account

937
00:41:38,920 --> 00:41:42,280
and how it works, and if they can add more money into it, all those things.

938
00:41:42,280 --> 00:41:44,240
Again, you think this is common sense knowledge.

939
00:41:44,240 --> 00:41:47,320
You think people know they're buying a house, they know that they need insurance, oh, they

940
00:41:47,320 --> 00:41:49,400
know that they need to do a walkthrough.

941
00:41:49,400 --> 00:41:50,400
They don't know.

942
00:41:50,400 --> 00:41:51,400
They don't know.

943
00:41:51,400 --> 00:41:54,500
I challenge you, for those of you that want to get into this, I challenge you, please

944
00:41:54,500 --> 00:41:56,120
make some videos.

945
00:41:56,120 --> 00:41:57,640
Tag us in your videos.

946
00:41:57,640 --> 00:41:58,640
We want to see that.

947
00:41:58,640 --> 00:41:59,640
We want to comment.

948
00:41:59,640 --> 00:42:03,440
If you want us to critique, we will critique, and we want you to do the same with us.

949
00:42:03,440 --> 00:42:08,160
If you see that this podcast is going to be railed and it's not keeping your attention,

950
00:42:08,160 --> 00:42:09,160
tell us.

951
00:42:09,160 --> 00:42:12,080
We always want to get better.

952
00:42:12,080 --> 00:42:13,080
Start posting.

953
00:42:13,080 --> 00:42:14,080
Start posting.

954
00:42:14,080 --> 00:42:16,320
Start getting that stuff off the dome.

955
00:42:16,320 --> 00:42:18,560
I think I told Carrie about this before.

956
00:42:18,560 --> 00:42:21,800
Even something as simple as a walkthrough of a home, final walkthrough.

957
00:42:21,800 --> 00:42:22,800
I'm a mortgage guy.

958
00:42:22,800 --> 00:42:23,800
I've seen a lot of homes.

959
00:42:23,800 --> 00:42:27,080
I don't get to see walkthroughs like real estate agents do.

960
00:42:27,080 --> 00:42:31,200
You guys would know right off the top of your dome five things.

961
00:42:31,200 --> 00:42:34,200
Like I said, what's the most five overlooked things in a walkthrough?

962
00:42:34,200 --> 00:42:37,560
You could be like, oh, wow, they always forget to check this, this, this, and this.

963
00:42:37,560 --> 00:42:38,560
I wouldn't have known that.

964
00:42:38,560 --> 00:42:40,560
When I bought my last house, I didn't check.

965
00:42:40,560 --> 00:42:41,560
Make your windows open.

966
00:42:41,560 --> 00:42:42,560
I didn't check the faucets.

967
00:42:42,560 --> 00:42:44,000
All of my faucets were jacked.

968
00:42:44,000 --> 00:42:45,480
I didn't check the door handles.

969
00:42:45,480 --> 00:42:46,480
None of my door handles worked.

970
00:42:46,480 --> 00:42:47,480
I had to replace all of those.

971
00:42:47,480 --> 00:42:49,480
It was the little things, but.

972
00:42:49,480 --> 00:42:50,480
Craps.

973
00:42:50,480 --> 00:42:51,480
Cracks.

974
00:42:51,480 --> 00:42:52,480
Definitely check for crabs.

975
00:42:52,480 --> 00:42:57,520
If you live on the ocean, make sure there's no leaks in the pool.

976
00:42:57,520 --> 00:42:58,960
Crabs do come through the cracks though in the pools.

977
00:42:58,960 --> 00:42:59,960
I've seen videos actually.

978
00:42:59,960 --> 00:43:06,000
What's funny is I said craps and then you said crabs and the real word was cracks.

979
00:43:06,000 --> 00:43:08,040
Cracks in the cabinetry.

980
00:43:08,040 --> 00:43:09,040
Way off.

981
00:43:09,040 --> 00:43:10,040
Way off.

982
00:43:10,040 --> 00:43:11,040
But that's funny.

983
00:43:11,040 --> 00:43:12,040
But yeah, I know.

984
00:43:12,040 --> 00:43:14,720
I mean, just, just y'all could just get it out there.

985
00:43:14,720 --> 00:43:15,720
It could sound so stupid.

986
00:43:15,720 --> 00:43:17,680
You're like, oh, everybody should know this.

987
00:43:17,680 --> 00:43:19,640
You would be shocked.

988
00:43:19,640 --> 00:43:25,040
And I say this all the time in more areas than just business, you know, people only

989
00:43:25,040 --> 00:43:26,040
know what they know.

990
00:43:26,040 --> 00:43:27,040
You know what I mean?

991
00:43:27,040 --> 00:43:30,120
I deal with it a lot of time being, you know, married to who I'm married to being in the

992
00:43:30,120 --> 00:43:31,120
community that I'm in.

993
00:43:31,120 --> 00:43:32,120
Right.

994
00:43:32,120 --> 00:43:34,720
I deal with it all the time where I've even had debates with people where they're just

995
00:43:34,720 --> 00:43:39,040
like, well, if they don't understand, oh, I can't be friends with them.

996
00:43:39,040 --> 00:43:44,200
Like they only know what they know until they don't.

997
00:43:44,200 --> 00:43:47,560
You can be the reason they learn something new.

998
00:43:47,560 --> 00:43:52,840
You could be the reason they feel differently about X, Y, Z. You could be the reason they

999
00:43:52,840 --> 00:43:55,400
finally understand the big picture of something.

1000
00:43:55,400 --> 00:43:56,400
You know what I mean?

1001
00:43:56,400 --> 00:43:58,560
If you go into this with the mentality of they should know this, they should know that,

1002
00:43:58,560 --> 00:43:59,560
they should know this.

1003
00:43:59,560 --> 00:44:00,560
Oh yeah.

1004
00:44:00,560 --> 00:44:04,760
The most successful people in this industry right now in any industry that I've seen personally

1005
00:44:04,760 --> 00:44:09,920
that I follow are the people that are given out the common sense knowledge, right?

1006
00:44:09,920 --> 00:44:12,680
They're given out those easy simple tips.

1007
00:44:12,680 --> 00:44:16,840
So just somebody to keep in mind, you guys, it doesn't have to be this drawn out, mapped

1008
00:44:16,840 --> 00:44:17,840
out process.

1009
00:44:17,840 --> 00:44:21,040
I'm meeting with a bunch of agents on Monday and we're just going to record a bunch of

1010
00:44:21,040 --> 00:44:22,040
content.

1011
00:44:22,040 --> 00:44:23,320
We don't even have a direction at this point.

1012
00:44:23,320 --> 00:44:24,760
Or it could be.

1013
00:44:24,760 --> 00:44:28,400
Some people cannot function unless it is mapped out.

1014
00:44:28,400 --> 00:44:34,160
Well, in that case, get yourself a content calendar and start filling it in with this

1015
00:44:34,160 --> 00:44:37,360
is what I'm going to record on this day, this day, this day, this day.

1016
00:44:37,360 --> 00:44:43,440
This day is going to be me behind my desk and I'm going to talk about what is an EMD

1017
00:44:43,440 --> 00:44:44,440
or and then tomorrow.

1018
00:44:44,440 --> 00:44:45,440
What is an EMD?

1019
00:44:45,440 --> 00:44:47,240
An EMD is an earnest money deposit.

1020
00:44:47,240 --> 00:44:48,800
Also known as a good faith deposit.

1021
00:44:48,800 --> 00:44:51,800
Just want to make sure because it sounded like a bomb that gets dropped.

1022
00:44:51,800 --> 00:44:54,800
EMP, not to be confused with EMP.

1023
00:44:54,800 --> 00:44:55,800
EMPD.

1024
00:44:55,800 --> 00:44:56,800
D, deposit.

1025
00:44:56,800 --> 00:45:02,280
But yeah, things like that having with the consistency piece of it, it doesn't always

1026
00:45:02,280 --> 00:45:05,840
have to be consistently funny or consistently correct.

1027
00:45:05,840 --> 00:45:06,840
Correct.

1028
00:45:06,840 --> 00:45:07,840
Correct.

1029
00:45:07,840 --> 00:45:09,280
There should be a mix of things.

1030
00:45:09,280 --> 00:45:11,080
Your personal people ask me, I'm back.

1031
00:45:11,080 --> 00:45:17,800
My cousin just joined the EXP and he's never had social media life at all.

1032
00:45:17,800 --> 00:45:19,520
He's been calling me for last week.

1033
00:45:19,520 --> 00:45:20,520
Love you, Sean.

1034
00:45:20,520 --> 00:45:23,520
By the way, I know you're going to listen to this.

1035
00:45:23,520 --> 00:45:24,520
He's my cousin.

1036
00:45:24,520 --> 00:45:26,000
Of course he is.

1037
00:45:26,000 --> 00:45:29,920
And he's like, how do I set up a Facebook page and a business page?

1038
00:45:29,920 --> 00:45:34,160
And what do I put as my profile bio on my Instagram page?

1039
00:45:34,160 --> 00:45:35,880
How do I set up Google My Business?

1040
00:45:35,880 --> 00:45:38,080
How do I set up my digital business card?

1041
00:45:38,080 --> 00:45:41,480
So many questions that if you were going to sit there and try to figure it all out by

1042
00:45:41,480 --> 00:45:44,280
yourself, it'll take you forever.

1043
00:45:44,280 --> 00:45:47,960
You'll get frustrated because the technology won't work or whatever, whatever.

1044
00:45:47,960 --> 00:45:53,080
That's where we, people like us come into play where we know how to do all of that stuff.

1045
00:45:53,080 --> 00:45:55,840
So when we say we come to you as a how can we help you?

1046
00:45:55,840 --> 00:45:56,840
How can we serve?

1047
00:45:56,840 --> 00:46:01,680
I've got to sit down at coffee with you and go, well, here's all my loan product that

1048
00:46:01,680 --> 00:46:04,360
I have and talk an hour about loan products.

1049
00:46:04,360 --> 00:46:07,200
Oh, here's all like, let me tell you about how title works.

1050
00:46:07,200 --> 00:46:08,960
I will put you to sleep.

1051
00:46:08,960 --> 00:46:12,520
But what I will say is one, I'm going to be a come from curiosity.

1052
00:46:12,520 --> 00:46:18,320
I'm going to find out where you're struggling in your business, where you need help, where

1053
00:46:18,320 --> 00:46:19,920
you want to go.

1054
00:46:19,920 --> 00:46:23,400
And I'm going to say, well, I think this aligns really well with what I have.

1055
00:46:23,400 --> 00:46:24,800
Here's how I can help you.

1056
00:46:24,800 --> 00:46:27,240
And that's how I treat every meeting I have with a realtor.

1057
00:46:27,240 --> 00:46:31,640
I know Melvin does the same thing and that's how you should be meeting with your potential

1058
00:46:31,640 --> 00:46:35,880
clients is not, well, let me tell you all the statistics about the market and how many

1059
00:46:35,880 --> 00:46:37,480
houses I sold last year.

1060
00:46:37,480 --> 00:46:39,920
They don't care.

1061
00:46:39,920 --> 00:46:42,760
They want to know, do I like you?

1062
00:46:42,760 --> 00:46:44,440
Can I trust you?

1063
00:46:44,440 --> 00:46:51,440
And then while you are related ability, while you are treating them like, you know, a princess

1064
00:46:51,440 --> 00:46:55,880
or a prince or a king or whatever, and you're giving them value, they're going to be on

1065
00:46:55,880 --> 00:46:56,880
the backside.

1066
00:46:56,880 --> 00:47:00,080
Like, like after they go home, they're going to be looking at your social media.

1067
00:47:00,080 --> 00:47:01,080
Who is this person?

1068
00:47:01,080 --> 00:47:04,080
Who is this person that I'm working with?

1069
00:47:04,080 --> 00:47:05,080
They're so nice.

1070
00:47:05,080 --> 00:47:06,080
Oh, they're funny.

1071
00:47:06,080 --> 00:47:07,080
Oh, they have a dog.

1072
00:47:07,080 --> 00:47:10,080
Oh, they're in their ex military.

1073
00:47:10,080 --> 00:47:12,280
Related ability, related ability, related ability.

1074
00:47:12,280 --> 00:47:16,920
But if you don't have that content out there, then you are nothing to them.

1075
00:47:16,920 --> 00:47:21,400
You are someone that they wasted an hour having coffee with or you're an hour, you know,

1076
00:47:21,400 --> 00:47:26,680
they looked at one house with you and they don't like you anymore because you have nothing

1077
00:47:26,680 --> 00:47:28,000
that they can relate to.

1078
00:47:28,000 --> 00:47:29,280
So start putting it out there.

1079
00:47:29,280 --> 00:47:31,080
It doesn't have to be always funny.

1080
00:47:31,080 --> 00:47:33,300
It doesn't have to always be well put together.

1081
00:47:33,300 --> 00:47:34,920
It just needs to be relatable.

1082
00:47:34,920 --> 00:47:36,920
Yeah, I totally agree.

1083
00:47:36,920 --> 00:47:37,920
Yeah.

1084
00:47:37,920 --> 00:47:41,640
You know, and I think with that, I mean, we'll, you know, we'll kind of leave you with some

1085
00:47:41,640 --> 00:47:43,520
tidbits of good information.

1086
00:47:43,520 --> 00:47:48,780
But you know, just know that what you think you sound like, what you think you look like,

1087
00:47:48,780 --> 00:47:51,440
it's very different from the person at the other end.

1088
00:47:51,440 --> 00:47:54,920
I know my voice has always been something that bothered me.

1089
00:47:54,920 --> 00:47:57,800
You know, but what's crazy is understand once you get to the understanding of it.

1090
00:47:57,800 --> 00:48:00,920
And if you're like a sciencey person, you can look up the science behind it.

1091
00:48:00,920 --> 00:48:02,600
I only know because of my coaching.

1092
00:48:02,600 --> 00:48:04,800
Thank you so much.

1093
00:48:04,800 --> 00:48:08,880
You know, but there is a science to like our voices and stuff, the way we hear it because

1094
00:48:08,880 --> 00:48:12,560
it comes through our own skull and our own nasal pathways and all that.

1095
00:48:12,560 --> 00:48:13,560
Like it's different.

1096
00:48:13,560 --> 00:48:16,960
Like the way she hears me right now, the way you're hearing me right now is not the way

1097
00:48:16,960 --> 00:48:17,960
I hear myself.

1098
00:48:17,960 --> 00:48:23,680
You know, so don't, don't stress on that and, and just don't let it stop you.

1099
00:48:23,680 --> 00:48:27,920
Don't let anything really stop you because people need to know you exist.

1100
00:48:27,920 --> 00:48:31,280
They need to know that you're there to help them.

1101
00:48:31,280 --> 00:48:37,840
You know, they need to know that you are on their side and part of their team.

1102
00:48:37,840 --> 00:48:44,040
One little, you know, kind of tidbit I'll leave you with here when it comes to kind

1103
00:48:44,040 --> 00:48:48,200
of changing the way you do things is we can talk about leads, right?

1104
00:48:48,200 --> 00:48:50,720
You get a lead and everybody buys Zillow leads.

1105
00:48:50,720 --> 00:48:51,720
They buy these leads.

1106
00:48:51,720 --> 00:48:52,720
They buy those leads, right?

1107
00:48:52,720 --> 00:48:54,840
And leads kind of, kind of tough.

1108
00:48:54,840 --> 00:48:55,840
We all know they're tough.

1109
00:48:55,840 --> 00:49:01,060
They're just, you know, a lot of times people just hit and submit for no reason, right?

1110
00:49:01,060 --> 00:49:04,000
Even though they submitted the lead, they don't want to be sold to it's kind of a bizarre

1111
00:49:04,000 --> 00:49:05,000
concept.

1112
00:49:05,000 --> 00:49:08,480
It's like, they know, I didn't know that we're buying a car.

1113
00:49:08,480 --> 00:49:11,120
We submit everything to the dealership and then they just start bombarding us.

1114
00:49:11,120 --> 00:49:12,600
We know what's going to happen.

1115
00:49:12,600 --> 00:49:15,120
We do it anyway and then we get pissed off that we did it.

1116
00:49:15,120 --> 00:49:16,120
Right.

1117
00:49:16,120 --> 00:49:17,120
Change your approach.

1118
00:49:17,120 --> 00:49:20,160
You know, if someone submits a lead request over to you and you're in the real estate

1119
00:49:20,160 --> 00:49:21,160
industry, right?

1120
00:49:21,160 --> 00:49:24,760
Or even, even physical industry, health industry, doesn't matter, right?

1121
00:49:24,760 --> 00:49:29,040
You get something from someone that wants to do business with you.

1122
00:49:29,040 --> 00:49:30,800
Flip the script.

1123
00:49:30,800 --> 00:49:34,720
You know, one thing I think helps a lot is play to their emotions a lot, you know, but

1124
00:49:34,720 --> 00:49:36,360
actually be interested in what they're doing.

1125
00:49:36,360 --> 00:49:38,680
You know, if you get an evil dictator way.

1126
00:49:38,680 --> 00:49:39,680
No, no.

1127
00:49:39,680 --> 00:49:43,520
If you get a lead and it says, Hey, I'm interested in XYZ street, you know what I mean?

1128
00:49:43,520 --> 00:49:46,760
Like, there's a reason that they clicked that home.

1129
00:49:46,760 --> 00:49:49,520
There's a reason that one was selected.

1130
00:49:49,520 --> 00:49:50,760
Talk about that.

1131
00:49:50,760 --> 00:49:53,880
You know, maybe you don't say, I'm so, so, I'm here to be a ruler.

1132
00:49:53,880 --> 00:49:56,360
Just say, Hey, so I'm, you know, I work with Zillow and I got you a lead that came through

1133
00:49:56,360 --> 00:49:58,000
and I see that you're interested in this home.

1134
00:49:58,000 --> 00:50:01,000
Tell me why that home is the one that sparked your interest.

1135
00:50:01,000 --> 00:50:02,000
Right.

1136
00:50:02,000 --> 00:50:05,160
And what will happen is you will start building a relationship without even knowing they're

1137
00:50:05,160 --> 00:50:06,160
going to word vomit.

1138
00:50:06,160 --> 00:50:08,720
Well, I picked that one because I had three kids and four dogs and this house and that

1139
00:50:08,720 --> 00:50:09,920
house and this thing and that thing.

1140
00:50:09,920 --> 00:50:10,920
And I need this.

1141
00:50:10,920 --> 00:50:13,240
And the areas close to my job, like they're going to word vomit all the things you were

1142
00:50:13,240 --> 00:50:15,840
going to probably drill them with anyway.

1143
00:50:15,840 --> 00:50:20,640
But it's going to be so much more conversational and so much more real that it's going to change

1144
00:50:20,640 --> 00:50:21,720
the game for you.

1145
00:50:21,720 --> 00:50:25,120
And they're going to end that phone call and not feeling like they've been sold to, but

1146
00:50:25,120 --> 00:50:28,240
they're going to end that phone call feeling like you actually cared because you did.

1147
00:50:28,240 --> 00:50:29,240
You know what I mean?

1148
00:50:29,240 --> 00:50:30,880
You did want to know why that was so important to them.

1149
00:50:30,880 --> 00:50:33,160
You did want to know why they picked that home over the other one.

1150
00:50:33,160 --> 00:50:35,560
And if you don't really, if you sound like you're reading a script, they're going to

1151
00:50:35,560 --> 00:50:36,600
know.

1152
00:50:36,600 --> 00:50:37,600
You can't fake it.

1153
00:50:37,600 --> 00:50:40,560
I mean, you can't fake authenticity like that.

1154
00:50:40,560 --> 00:50:43,920
I shouldn't even have to say that sentence, but like true, right?

1155
00:50:43,920 --> 00:50:44,920
You can't.

1156
00:50:44,920 --> 00:50:50,720
You either are authentic and you are, it is gas.

1157
00:50:50,720 --> 00:50:56,000
You're either are a pirate or you're not like you either doing these things and coming from

1158
00:50:56,000 --> 00:50:58,200
the place of the correct mindset.

1159
00:50:58,200 --> 00:51:00,880
We're not selling, we're not selling, we're not selling.

1160
00:51:00,880 --> 00:51:05,200
We are building a relationship and we are putting ourselves out there to help other

1161
00:51:05,200 --> 00:51:10,320
people and that will change how your conversations go with your potential clients.

1162
00:51:10,320 --> 00:51:12,200
And really the first step of that is being visible.

1163
00:51:12,200 --> 00:51:14,800
They have to know you exist first before you could even start that.

1164
00:51:14,800 --> 00:51:15,800
You know what I mean?

1165
00:51:15,800 --> 00:51:19,080
Or they're just not going to want to do anything with you at all.

1166
00:51:19,080 --> 00:51:20,080
Yep.

1167
00:51:20,080 --> 00:51:21,080
Yep.

1168
00:51:21,080 --> 00:51:23,480
We're in a world where there's, there's a lot of people that do what we do, right?

1169
00:51:23,480 --> 00:51:26,440
What makes you, what makes you different?

1170
00:51:26,440 --> 00:51:27,440
What makes you stand out?

1171
00:51:27,440 --> 00:51:33,160
If you're not showcasing those things that, that, that build up your uniqueness and your

1172
00:51:33,160 --> 00:51:38,320
ability then they are going to be onto the next person that did that.

1173
00:51:38,320 --> 00:51:39,320
You know what I mean?

1174
00:51:39,320 --> 00:51:44,920
And, and it was, this is kind of sad to admit but you know I just, I just put it together

1175
00:51:44,920 --> 00:51:49,600
in the last like year and a half, two years that a lot of these, a lot of agents call

1176
00:51:49,600 --> 00:51:50,600
it like an interview.

1177
00:51:50,600 --> 00:51:52,160
Like they're getting interviewed to be a listing agent.

1178
00:51:52,160 --> 00:51:53,520
They're getting interviewed to be the real estate agent.

1179
00:51:53,520 --> 00:51:55,920
It never dawned on me that that's what's happening, right?

1180
00:51:55,920 --> 00:52:02,280
But if you're already visible and they can find you on social, just imagine how much better

1181
00:52:02,280 --> 00:52:05,240
that interview is going to be when they already are like, oh I've seen this person.

1182
00:52:05,240 --> 00:52:06,240
Like they're fun.

1183
00:52:06,240 --> 00:52:07,240
You know what I mean?

1184
00:52:07,240 --> 00:52:08,240
Yeah.

1185
00:52:08,240 --> 00:52:10,480
Like they, they're already going to have this built up notion of you in their head that's

1186
00:52:10,480 --> 00:52:12,880
most likely going to be positive.

1187
00:52:12,880 --> 00:52:14,680
Most likely the reason they probably reached out to you.

1188
00:52:14,680 --> 00:52:18,240
And it's going to change the whole dynamic.

1189
00:52:18,240 --> 00:52:20,520
You know it's almost like an icebreaker without being an icebreaker.

1190
00:52:20,520 --> 00:52:24,880
Well it's kind of like maybe those friends you had in high school and you literally not

1191
00:52:24,880 --> 00:52:28,840
talked to them since the day you graduated but because of Facebook and things like that

1192
00:52:28,840 --> 00:52:31,160
you almost know everything about their life.

1193
00:52:31,160 --> 00:52:33,600
You're like, oh how was their trip to Scotland?

1194
00:52:33,600 --> 00:52:35,320
Oh, how are your three kids?

1195
00:52:35,320 --> 00:52:36,840
Oh, I see blah blah blah.

1196
00:52:36,840 --> 00:52:40,720
And they've never said these things to you but you're watching, right?

1197
00:52:40,720 --> 00:52:44,280
You're being the content consumer, the lurker in the background and then when you see them

1198
00:52:44,280 --> 00:52:49,800
again you're like, I feel like it's been two days since I saw you but it's been 20 years

1199
00:52:49,800 --> 00:52:50,800
or whatever.

1200
00:52:50,800 --> 00:52:51,800
Crazy.

1201
00:52:51,800 --> 00:52:54,880
And that's how you're going to be when you are putting yourself out on social media.

1202
00:52:54,880 --> 00:53:00,720
When you meet someone new, someone new is going to feel like they know you already.

1203
00:53:00,720 --> 00:53:02,520
And it's going to break that barrier.

1204
00:53:02,520 --> 00:53:06,160
Now you're not talking to a cold lead, you're talking to a warm lead and that's a whole

1205
00:53:06,160 --> 00:53:09,240
other topic for another day.

1206
00:53:09,240 --> 00:53:10,240
It sure is.

1207
00:53:10,240 --> 00:53:13,760
But at the end of the day, get yourself out there, get visible, whatever that looks like

1208
00:53:13,760 --> 00:53:14,760
for you.

1209
00:53:14,760 --> 00:53:17,360
If you don't know what that looks like, get with us, we'll help you figure it out.

1210
00:53:17,360 --> 00:53:22,840
And man, I had a whole, man there goes my brain.

1211
00:53:22,840 --> 00:53:23,840
There it goes.

1212
00:53:23,840 --> 00:53:25,120
It just squirreled right out the window.

1213
00:53:25,120 --> 00:53:27,200
We got to take our A-B meds.

1214
00:53:27,200 --> 00:53:29,200
I heard that.

1215
00:53:29,200 --> 00:53:30,200
My goodness.

1216
00:53:30,200 --> 00:53:31,200
I heard that.

1217
00:53:31,200 --> 00:53:35,320
No, but you know, just, what I want you to do is I want you to get out there and I want

1218
00:53:35,320 --> 00:53:38,960
people to fall in love with the person behind the business.

1219
00:53:38,960 --> 00:53:43,320
You know, and I fall in love with the person behind the business all the time.

1220
00:53:43,320 --> 00:53:49,240
You know, so I want you to do that and I just want you to, I remember what it was.

1221
00:53:49,240 --> 00:53:50,240
There it comes.

1222
00:53:50,240 --> 00:53:56,800
I don't want you to have the mindset of, ugh, I have to do this for my job, I have to do

1223
00:53:56,800 --> 00:53:59,800
this for my business.

1224
00:53:59,800 --> 00:54:04,200
Flip the scripts, go in with the mindset of, man, because of what I do, I get to do this.

1225
00:54:04,200 --> 00:54:05,200
This is awesome.

1226
00:54:05,200 --> 00:54:11,240
Because of what I do, I have the opportunity to impact people with video.

1227
00:54:11,240 --> 00:54:16,320
Because of what I do, I have the opportunity to build relationships on social media and

1228
00:54:16,320 --> 00:54:20,400
through other means that didn't exist before in the real estate world.

1229
00:54:20,400 --> 00:54:25,000
You know, and even my realtors that have been doing this for over 40, 50 years are finally

1230
00:54:25,000 --> 00:54:29,440
picking up the pieces and they're going, wow, you know what, it is a different environment

1231
00:54:29,440 --> 00:54:30,440
right now.

1232
00:54:30,440 --> 00:54:31,440
People do want to relate.

1233
00:54:31,440 --> 00:54:35,520
They do want relationships and they want to know that person.

1234
00:54:35,520 --> 00:54:39,440
You know, so much so that, I mean, I know there's a lot of realtors out there that they're

1235
00:54:39,440 --> 00:54:40,520
friends with their clients.

1236
00:54:40,520 --> 00:54:43,800
They go out to drink, they go out for dinner, they go out hanging out on the boat.

1237
00:54:43,800 --> 00:54:45,440
I wouldn't have it any other way.

1238
00:54:45,440 --> 00:54:46,800
You know, and that's the world we live in.

1239
00:54:46,800 --> 00:54:50,280
People want to feel comfortable at the end of the day with who they're doing business

1240
00:54:50,280 --> 00:54:53,560
with, especially with one of the largest purchases of their life.

1241
00:54:53,560 --> 00:54:55,080
It's stressful for a lot of people.

1242
00:54:55,080 --> 00:54:56,080
It's emotional.

1243
00:54:56,080 --> 00:55:00,760
If you're any more of a friend of them than a business partner, it's going to change the

1244
00:55:00,760 --> 00:55:01,760
game.

1245
00:55:01,760 --> 00:55:03,880
They're going to feel so comfortable with you, you know, and you treat them right and do

1246
00:55:03,880 --> 00:55:04,880
the right thing.

1247
00:55:04,880 --> 00:55:08,640
Holy moly, will you get referrals out the wazoo.

1248
00:55:08,640 --> 00:55:09,640
You know what I mean?

1249
00:55:09,640 --> 00:55:11,780
It really sets you up for the strong referral game.

1250
00:55:11,780 --> 00:55:12,780
It does.

1251
00:55:12,780 --> 00:55:13,780
You build that relationship.

1252
00:55:13,780 --> 00:55:20,040
And I'm not sure, this episode will come out before, but if you're listening to this and

1253
00:55:20,040 --> 00:55:24,840
you're at the end of January, February 1st is mega marketing and it's a great day.

1254
00:55:24,840 --> 00:55:29,040
Melvin and I are both teaching that day for you to come learn about all things marketing.

1255
00:55:29,040 --> 00:55:34,360
One of our agents that we work with, Tony Barone, will be teaching that day on relationships,

1256
00:55:34,360 --> 00:55:38,520
referrals and reviews and how all of that ties into literally your visibility.

1257
00:55:38,520 --> 00:55:41,800
So it ties in nicely with the topic of this.

1258
00:55:41,800 --> 00:55:45,000
But that's February 1st.

1259
00:55:45,000 --> 00:55:46,600
There will be links on everything.

1260
00:55:46,600 --> 00:55:48,280
Yeah, links on everything.

1261
00:55:48,280 --> 00:55:50,200
In the bio there's going to be our digital business cards.

1262
00:55:50,200 --> 00:55:55,440
You'll have our personal Instagrams as well if you want to shoot us a message.

1263
00:55:55,440 --> 00:56:00,920
But yeah, there's a lot on the horizon for the year for our business.

1264
00:56:00,920 --> 00:56:03,800
There's a lot on the horizon for pretty much everything.

1265
00:56:03,800 --> 00:56:09,680
It's going to be the year of working smarter, not harder for sure.

1266
00:56:09,680 --> 00:56:12,780
So any of those things you need help with, reach out to us and let us know.

1267
00:56:12,780 --> 00:56:16,280
Let us know how we can help you grow your business.

1268
00:56:16,280 --> 00:56:19,120
I was going to mention that because...

1269
00:56:19,120 --> 00:56:20,360
Yeah, mention it, mention it.

1270
00:56:20,360 --> 00:56:23,240
This is something that people ask for all the time.

1271
00:56:23,240 --> 00:56:25,080
It's literally a red...

1272
00:56:25,080 --> 00:56:26,080
It's not real leather, I don't think.

1273
00:56:26,080 --> 00:56:27,080
Go see Garrett's red.

1274
00:56:27,080 --> 00:56:28,080
But it's red.

1275
00:56:28,080 --> 00:56:29,080
Go see Garrett's red.

1276
00:56:29,080 --> 00:56:31,640
It's a red door title, but it's like a leather, nice note journal.

1277
00:56:31,640 --> 00:56:33,600
And this is for all of our podcasts.

1278
00:56:33,600 --> 00:56:34,600
This is how I use it.

1279
00:56:34,600 --> 00:56:37,240
But people ask me for this all the time.

1280
00:56:37,240 --> 00:56:38,920
And I just got a new shipment of it.

1281
00:56:38,920 --> 00:56:43,960
So if you are someone that is looking to work with me, more than happy to meet with you and

1282
00:56:43,960 --> 00:56:47,960
give you gifts, this to you, not mine because it has my notes in it.

1283
00:56:47,960 --> 00:56:54,480
But a brand new one that you can maybe have a content gather place.

1284
00:56:54,480 --> 00:56:59,200
So you can take notes on all your content ideas or whatever you want to use it for.

1285
00:56:59,200 --> 00:57:00,200
But I do have these.

1286
00:57:00,200 --> 00:57:02,840
I just got them shipped in and I wanted to mention that.

1287
00:57:02,840 --> 00:57:06,480
We do have our giveaway for Levin Brewery.

1288
00:57:06,480 --> 00:57:12,200
And you'll have to follow us on Instagram to be a part of that giveaway.

1289
00:57:12,200 --> 00:57:13,200
But stay tuned for...

1290
00:57:13,200 --> 00:57:14,200
Throw us a comment.

1291
00:57:14,200 --> 00:57:18,440
Hopefully once we get this posted, throw us a comment on Instagram.

1292
00:57:18,440 --> 00:57:19,440
It's just at Rebrew.

1293
00:57:19,440 --> 00:57:21,560
You can't really miss us.

1294
00:57:21,560 --> 00:57:22,560
Re underscore brew.

1295
00:57:22,560 --> 00:57:23,560
R E N underscore brew.

1296
00:57:23,560 --> 00:57:24,560
That's our Instagram handle.

1297
00:57:24,560 --> 00:57:25,560
Follow us on there.

1298
00:57:25,560 --> 00:57:26,560
Yeah, follow.

1299
00:57:26,560 --> 00:57:27,560
Follow, like and subscribe.

1300
00:57:27,560 --> 00:57:28,560
Follow, like and subscribe.

1301
00:57:28,560 --> 00:57:29,560
But...

1302
00:57:29,560 --> 00:57:35,600
Yeah, there's a lot of cool topics we haven't even discussed yet that we're going to bring

1303
00:57:35,600 --> 00:57:36,600
to you guys.

1304
00:57:36,600 --> 00:57:38,840
Where are we at next?

1305
00:57:38,840 --> 00:57:41,360
Next one's going to be at Marker 48 actually.

1306
00:57:41,360 --> 00:57:44,360
We're going to be at Marker 48 the first week of February.

1307
00:57:44,360 --> 00:57:45,960
One of my favorite breweries in the world.

1308
00:57:45,960 --> 00:57:47,720
It's a long story but...

1309
00:57:47,720 --> 00:57:48,720
Long story short...

1310
00:57:48,720 --> 00:57:49,720
He's going to tell you the story.

1311
00:57:49,720 --> 00:57:52,480
I'm going to tell you the story about it but it involves a wedding.

1312
00:57:52,480 --> 00:57:53,480
So I'll leave you with that.

1313
00:57:53,480 --> 00:57:54,480
Not just any wedding.

1314
00:57:54,480 --> 00:58:00,120
But he'll tell you the story while we're there and enjoying that beautiful atmosphere.

1315
00:58:00,120 --> 00:58:03,880
I've actually been to this brewery before and I can't wait to go back.

1316
00:58:03,880 --> 00:58:04,880
It's so beautiful.

1317
00:58:04,880 --> 00:58:08,800
We've got several special guests lined up too, which is going to be fun.

1318
00:58:08,800 --> 00:58:13,200
You know, names you may have known from radio, names you may know from social media.

1319
00:58:13,200 --> 00:58:14,200
Or the industry.

1320
00:58:14,200 --> 00:58:18,520
You know, again, just us being visible has granted us the opportunity to build these

1321
00:58:18,520 --> 00:58:20,920
relationships that we otherwise would not have had.

1322
00:58:20,920 --> 00:58:21,920
Oh, imagine that.

1323
00:58:21,920 --> 00:58:22,920
We walk the walk.

1324
00:58:22,920 --> 00:58:23,920
Go figure.

1325
00:58:23,920 --> 00:58:24,920
Talk the talk.

1326
00:58:24,920 --> 00:58:26,720
Yeah, I mean, hopefully this helps you guys.

1327
00:58:26,720 --> 00:58:29,800
Again, if you have any questions, you want a deep dive on any of these topics like one

1328
00:58:29,800 --> 00:58:32,040
on one, we're here for that.

1329
00:58:32,040 --> 00:58:35,000
And every month we do a tech and title actually as well.

1330
00:58:35,000 --> 00:58:36,480
I forgot to plug that but...

1331
00:58:36,480 --> 00:58:37,480
We should definitely talk about that.

1332
00:58:37,480 --> 00:58:38,680
Every month we do a tech and title.

1333
00:58:38,680 --> 00:58:41,400
This month it's going to be on the 31st.

1334
00:58:41,400 --> 00:58:42,400
It's usually what?

1335
00:58:42,400 --> 00:58:44,400
Last Wednesday of each month.

1336
00:58:44,400 --> 00:58:48,680
So depending on when you're listening to this, last Wednesday of each month at Red Door title.

1337
00:58:48,680 --> 00:58:50,600
Again, links are going to be everywhere.

1338
00:58:50,600 --> 00:58:51,600
Can't miss anything we do.

1339
00:58:51,600 --> 00:58:52,600
We keep it all.

1340
00:58:52,600 --> 00:58:55,280
Especially on Instagram because that's our favorite platform.

1341
00:58:55,280 --> 00:58:56,280
Platform.

1342
00:58:56,280 --> 00:58:57,280
Platform.

1343
00:58:57,280 --> 00:58:58,280
Platform.

1344
00:58:58,280 --> 00:59:02,800
So find the links there that has access to all the things that we do in the local Tampa

1345
00:59:02,800 --> 00:59:07,680
area, to the classes that we teach, to what brewery we're going to be at, to anything

1346
00:59:07,680 --> 00:59:08,680
that we're doing.

1347
00:59:08,680 --> 00:59:11,720
You're going to hear about it through our Instagram handle.

1348
00:59:11,720 --> 00:59:20,160
But then one of the things one of our listeners said we should do is a fun fact about Tampa.

1349
00:59:20,160 --> 00:59:21,160
And I was like, oh...

1350
00:59:21,160 --> 00:59:22,160
Oh, we're going to close it with a fun fact?

1351
00:59:22,160 --> 00:59:23,160
So a fun fact...

1352
00:59:23,160 --> 00:59:26,120
He said, you should close it out with a fun fact about Tampa.

1353
00:59:26,120 --> 00:59:28,280
And I was like, I don't know if I have enough fun facts.

1354
00:59:28,280 --> 00:59:29,840
And he's like, you can Google it.

1355
00:59:29,840 --> 00:59:30,840
Sure, chat.

1356
00:59:30,840 --> 00:59:31,840
GPT can get me.

1357
00:59:31,840 --> 00:59:33,720
Chat, that's what we call chat.

1358
00:59:33,720 --> 00:59:34,720
Call it chat.

1359
00:59:34,720 --> 00:59:35,720
Maybe.

1360
00:59:35,720 --> 00:59:37,240
Chat probably has a whole list of fun facts.

1361
00:59:37,240 --> 00:59:41,760
But I was given the first fun fact by my husband today.

1362
00:59:41,760 --> 00:59:49,720
And the fun fact was, did you know that Babe Ruth hit his longest home run here in Tampa?

1363
00:59:49,720 --> 00:59:52,440
I wrote it down because I knew I was not going to remember.

1364
00:59:52,440 --> 00:59:53,440
Baby Ruth?

1365
00:59:53,440 --> 00:59:55,840
Baby Ruth, like the candy.

1366
00:59:55,840 --> 00:59:56,840
Yeah.

1367
00:59:56,840 --> 01:00:02,600
The longest home run at 587 feet at the Tampa Plant Field, which used to be the Florida

1368
01:00:02,600 --> 01:00:04,240
Fairgrounds.

1369
01:00:04,240 --> 01:00:08,800
And the ball itself is in the museum at Plant Hall in UT.

1370
01:00:08,800 --> 01:00:10,680
So there's your fun fact about Tampa.

1371
01:00:10,680 --> 01:00:11,680
The more you know.

1372
01:00:11,680 --> 01:00:12,680
The more you know.

1373
01:00:12,680 --> 01:00:14,560
We appreciate y'all for listening.

1374
01:00:14,560 --> 01:00:15,560
Please give us feedback.

1375
01:00:15,560 --> 01:00:16,560
Comment again.

1376
01:00:16,560 --> 01:00:21,240
We just got out here and started doing this because what other way to get out there than

1377
01:00:21,240 --> 01:00:22,800
to just do it.

1378
01:00:22,800 --> 01:00:23,800
Just do it.

1379
01:00:23,800 --> 01:00:24,800
So we're just doing it.

1380
01:00:24,800 --> 01:00:25,800
See you next time.

1381
01:00:25,800 --> 01:00:26,800
Next time.

1382
01:00:26,800 --> 01:00:27,800
We're just doing it.

1383
01:00:27,800 --> 01:00:57,720
We're just doing it.