1
00:00:00,000 --> 00:00:06,400
Hi, welcome to our podcast. This is Re-Brew with Kari. I'm with Red Door Title.

2
00:00:06,400 --> 00:00:08,480
And I'm Melvyn with Fairway Independent Mortgage.

3
00:00:08,480 --> 00:00:13,760
Yeah, and we are bringing you Re-Brew. Re-Brew has been in the works for a very long time,

4
00:00:13,760 --> 00:00:17,440
and we are finally getting it off the ground. This is our very first episode.

5
00:00:17,440 --> 00:00:24,480
We are calling it Re-Brew because R-E, real estate, and brew because this will normally be held at a

6
00:00:24,480 --> 00:00:31,120
local brewery. Tampa is known for its local craft breweries, and we love those vibes and atmospheres.

7
00:00:31,120 --> 00:00:36,880
So we're going to be doing all of our following podcasts there. So he's going to let you know a

8
00:00:36,880 --> 00:00:41,520
little bit more about that. Yeah, so super excited with the brewery. The whole idea is to kind of

9
00:00:41,520 --> 00:00:46,080
feature local businesses and what better than a brewery. It's a great atmosphere to network.

10
00:00:46,080 --> 00:00:51,280
It's a great atmosphere to, you know, try new things, meet new people, and a lot of times just

11
00:00:51,280 --> 00:00:55,760
really good food. If you guys have ever been to some of the better breweries here in Tampa or the

12
00:00:55,760 --> 00:00:59,840
surrounding areas, probably some of the best food you'll get at any restaurant anywhere.

13
00:01:00,960 --> 00:01:05,680
So we just like the idea and the vibe of the brewery, the atmosphere, the lighting.

14
00:01:07,040 --> 00:01:10,960
It's just a nice experience. So our ultimate goal is to help small businesses grow,

15
00:01:12,800 --> 00:01:18,960
showcase them a little bit in our podcast, and help our real estate base kind of grow in their

16
00:01:18,960 --> 00:01:24,560
season as well. So we're super excited for this. So excited. We've heard multiple times that 2024

17
00:01:24,560 --> 00:01:28,640
is going to be the year of the podcast, and we've had this in the works for a couple of months now,

18
00:01:28,640 --> 00:01:34,240
and we're like, hey, we're right on target for our growth. What we have it called, and this is our

19
00:01:34,240 --> 00:01:39,680
logo in the background, and it's if you're watching this on YouTube, by the way, watch it on YouTube.

20
00:01:39,680 --> 00:01:44,080
If you're listening to it on the podcast, we do have the video version available for you.

21
00:01:44,080 --> 00:01:48,880
Absolutely. And it's just a casual conversation about real estate at your local breweries that

22
00:01:48,880 --> 00:01:54,560
is basically our tagline and our slogan. Like you said, we're doing it to support small businesses,

23
00:01:54,560 --> 00:01:59,360
but also it's just different. It's just not something that's been done before. And I feel like

24
00:01:59,360 --> 00:02:05,280
if you have an idea like that, I'm speaking to people that are working with ideas, go for it.

25
00:02:05,280 --> 00:02:10,000
Just go for it. Jump in head first. Like you don't, you may not have all the pieces in place,

26
00:02:10,000 --> 00:02:14,960
and we don't. No, no, we're still piecing it together. You know, but it's nice because you

27
00:02:14,960 --> 00:02:19,520
get to build relationships with people you wouldn't otherwise have built relationships with. You know,

28
00:02:19,520 --> 00:02:24,160
and that comes in, it comes in handy, you know, especially in our industry, just being able to

29
00:02:24,160 --> 00:02:29,120
have another spot to do a networking event or maybe, you know, a white elephant party with your,

30
00:02:29,120 --> 00:02:33,440
you know, your agents or, you know, even if it's your clients that you want to appreciate.

31
00:02:33,440 --> 00:02:37,040
A lot of these breweries, they're just, they're so on board with helping others. It's insane.

32
00:02:37,760 --> 00:02:40,800
And a lot of people don't know if you don't know the brewery industry, it's very,

33
00:02:40,800 --> 00:02:45,600
um, I don't know the word I'm looking for, but it's very, you know, I'll help you, you help me.

34
00:02:45,600 --> 00:02:51,040
It's not very competitive. It's competitive, but it's not in the aspect that you would expect,

35
00:02:51,040 --> 00:02:57,200
you know, each other. It is very, very heavily supported. Collaborations are huge. And, uh,

36
00:02:57,840 --> 00:03:01,200
you know, this is just another piece of collaborating that we're working on. So

37
00:03:01,840 --> 00:03:05,840
should be, it should be a nice adventure, um, you know, and, and, you know, the kind of little tip,

38
00:03:05,840 --> 00:03:08,960
I don't know if we're going to go this far into it, but ultimate goal is there's going to be

39
00:03:08,960 --> 00:03:13,520
giveaways. There's going to be, um, you know, swag that we're going to get at these breweries. And,

40
00:03:13,520 --> 00:03:17,200
and, you know, the more involved you are with us, the more involved we're going to be with you.

41
00:03:17,920 --> 00:03:22,000
Um, you know, we have ideas of having special guests on here, whether it's other real estate

42
00:03:22,000 --> 00:03:26,320
partners or, you know, some of the big names in the industry, you know, with our connections,

43
00:03:26,320 --> 00:03:31,440
we've, we've had such a incredible couple of years in the business and, and it's just going to be so

44
00:03:31,440 --> 00:03:35,760
exciting to be able to bring some of those people who built us up and got us to where we're at,

45
00:03:35,760 --> 00:03:41,040
bring them in to help you guys get to where you want to be. And oddly enough, that's going to be

46
00:03:41,040 --> 00:03:46,000
the first topic we're going to talk about today. It's going to be, uh, your brand. And you know,

47
00:03:46,000 --> 00:03:52,160
with that, I'll, I'll let Carrie kind of expand on a little bit more, but the goal is to in the new

48
00:03:52,160 --> 00:03:57,360
year, build your brand on where you want to be and not where you're at. Um, you know, what I mean by

49
00:03:57,360 --> 00:04:01,600
that is don't get stuck that you, you know, you're not currently doing luxury listings. You're not

50
00:04:01,600 --> 00:04:06,880
currently doing, uh, you know, maybe even a podcast. Yeah. Or you're, you're, maybe you're not doing

51
00:04:06,880 --> 00:04:10,000
listings at all. You're only on the buy side. You want to go on the list side or you're listing.

52
00:04:10,000 --> 00:04:15,360
You want to go buy side, build your brand on where it is you want to be, you know, and stop

53
00:04:15,360 --> 00:04:20,080
getting stuck where you're at. Cause if you get stuck and fixated on where you're at, you'll never

54
00:04:20,080 --> 00:04:25,200
get to where you want to be. One of the things I took from my coaching, um, you know, over the last

55
00:04:25,200 --> 00:04:30,720
year was, you know, don't let your dreams become your distractions. You know, you're not going to

56
00:04:30,720 --> 00:04:36,160
get distracted by your distractions. Um, and I think that's huge. You, you should not focus so hard

57
00:04:36,160 --> 00:04:40,560
on your dreams and goals that you don't even accomplish what you're doing at the moment, you

58
00:04:40,560 --> 00:04:45,760
know, so start building your brand, uh, and, and, and get the image in your head, get an image mapped

59
00:04:45,760 --> 00:04:50,240
out, um, get with us. If you don't know how to do any of those things and, and we want to help you

60
00:04:50,240 --> 00:04:56,080
guys get to that point. Yeah, that is our overall goal is when we meet with agents, it's not just

61
00:04:56,080 --> 00:05:00,880
with you or have coffee with you or do a happy hour with you. Yes, we love doing those things,

62
00:05:00,880 --> 00:05:06,160
but it's really building the relationship, uh, with you and figuring out what your overall goals

63
00:05:06,160 --> 00:05:12,640
are. And we, he has a coach for social media. I have two business coaches myself, and one of them

64
00:05:12,640 --> 00:05:17,200
is a huge social media person. And then it's really where her focus is. So we are a wealth of

65
00:05:17,200 --> 00:05:22,560
knowledge. And one of the reasons we started this podcast was we just have so much of it. We're

66
00:05:22,560 --> 00:05:28,400
like, we've got to get this out to share it to as many people as we can, because one-on-one can do

67
00:05:28,400 --> 00:05:33,840
only so much. But when we're talking to however many people we're talking to right now, it can

68
00:05:33,840 --> 00:05:37,680
have a further reach. And we really feel like that's important, um, for the overall growth of

69
00:05:37,680 --> 00:05:44,560
the industry. But also it makes us feel like we're doing our jobs well. When someone calls us up or

70
00:05:44,560 --> 00:05:49,760
texts us and says like, you've inspired me to do this. And then I have a new listing. So motivating.

71
00:05:49,760 --> 00:05:54,480
It's the best feeling. It really is. And I think that's why we, we do so well with, with helping

72
00:05:54,480 --> 00:05:59,360
others is because we really do have that heart and the desire to do so. Um, you know, just to kind of

73
00:05:59,360 --> 00:06:02,800
put it in perspective, you know, she's always wearing red. So if you don't know who Carrie is

74
00:06:02,800 --> 00:06:07,840
with the red door, you will always see she is the lady in red, like red, red, red, red, red, red.

75
00:06:07,840 --> 00:06:14,160
All the red. I am currently in red because it is red Friday. So for those who may not know me,

76
00:06:14,160 --> 00:06:19,440
um, I am an air force veteran, um, served in the air force for, um, just that about just under nine

77
00:06:19,440 --> 00:06:26,640
years actually. Um, and I really enjoyed my time in the military and, and the whole reason I joined

78
00:06:26,640 --> 00:06:32,240
the military at that time was to do more, you know, I had a good job with making good money, you know,

79
00:06:32,880 --> 00:06:37,760
in corporate America, um, you know, did well, did well at every job I ever had. It just didn't,

80
00:06:37,760 --> 00:06:43,680
it wasn't fulfilling. Um, you know, and I think this is where this whole idea stemmed from and

81
00:06:43,680 --> 00:06:48,000
when I met Carrie, it became like, Oh my God, we're like literally twins. Like she's my female twin.

82
00:06:48,480 --> 00:06:54,160
Um, you know, same, same mindset, same drive, same passion to help people. Um, and we really

83
00:06:54,160 --> 00:06:57,680
truly have that passion. Like it's not, this isn't make believe, this isn't something we do to make

84
00:06:57,680 --> 00:07:02,800
money on the side or anything like that. We literally love to help people so much so that

85
00:07:02,800 --> 00:07:07,120
we want to build a whole brand off of helping others. Um, you know, it's just, it's just such

86
00:07:07,120 --> 00:07:11,520
a good feeling for us. Um, and I think this is where this podcast is going to head is you're

87
00:07:11,520 --> 00:07:15,120
going to get a lot of insights. You're going to get a lot of fun. You're going to get a lot of quirky.

88
00:07:15,120 --> 00:07:21,200
Um, if you don't know us, you will soon get to know us very well. Um, you know, but it's just,

89
00:07:21,200 --> 00:07:25,920
it's going to be such a motivator, I hope for, for you guys to just, just do it. You know,

90
00:07:25,920 --> 00:07:30,960
Nike came up with that slogan, God knows when I don't know facts. I'm not a history buff.

91
00:07:30,960 --> 00:07:35,440
I don't know exact date, but it was like way back, you know, a long time ago in a galaxy far, far away

92
00:07:35,440 --> 00:07:44,080
than 1872 actually off the, was the Oregon trail was that game? That one. Yeah. It fell off. Shoes

93
00:07:44,080 --> 00:07:49,280
fell off and boom, just do it came alive. No, it really didn't. But, um, really this whole industry

94
00:07:49,280 --> 00:07:53,200
is just do it, you know, whatever it is you want to do, just, just do it. You know, do you, you

95
00:07:53,200 --> 00:07:58,240
procrastinate this podcast, we could have procrastinated and let this go. Is this perfect?

96
00:07:58,240 --> 00:08:03,440
Like did we have the perfect day and everything ready to go? No, no, you should have seen us

97
00:08:03,440 --> 00:08:11,040
getting ready for this one, but we knew it had to just get done. We just, just do it. Yeah. Just do

98
00:08:11,040 --> 00:08:15,440
it. And so we made it a thing that we were going to at least have our first one under our belt

99
00:08:15,440 --> 00:08:19,760
before the end of 2023. And that is what we're doing. And we are not going to really, you won't

100
00:08:19,760 --> 00:08:25,120
hear this by the time you hear this at 2024, but we wanted to under our belt to test everything out.

101
00:08:25,120 --> 00:08:30,000
And that's how it is for you guys. Like whenever you're working on something, just jump in and

102
00:08:30,000 --> 00:08:35,520
then tweak it. Nothing is ever going to be perfect out the gate. Right. Work on it, tweak it, evaluate,

103
00:08:35,520 --> 00:08:41,600
look at your metrics and things like that and see where you need to go. But one of the other things

104
00:08:41,600 --> 00:08:47,280
we wanted to talk about in our, in our podcast, besides what the podcast is. So it is about real

105
00:08:47,280 --> 00:08:52,080
estate. It's going to be just a casual conversation about real estate. We're not going to get into

106
00:08:52,080 --> 00:08:59,600
super heavy topics, but more about either stories that are going on right now, market,

107
00:08:59,600 --> 00:09:03,920
not so much market up there. Sounds like the right word. No, like market insights, I would say maybe

108
00:09:03,920 --> 00:09:09,920
insights would be a good word. We're not going to go deep into the, I don't know, the opinionated

109
00:09:09,920 --> 00:09:14,240
market. Yeah. Like the stuff that's opinionated and the stuff that doesn't have like hard facts

110
00:09:14,240 --> 00:09:17,520
and things that we can go over. We're not going to get into that because everybody has a different

111
00:09:17,520 --> 00:09:22,720
way to view things. Everybody sees things through a different lens. Our goal is to like give you our

112
00:09:22,720 --> 00:09:28,560
perspective on where things are going. And I think the added benefit that, that, that we have is we

113
00:09:28,560 --> 00:09:35,760
meet with so many real estate partners from all over the whole county, multiple counties, even,

114
00:09:35,760 --> 00:09:41,200
I mean, all the way through Florida, even central Florida all together. So we get all the perspective.

115
00:09:41,200 --> 00:09:44,960
We hear what people are complaining about. We hear what they like, what they don't like. We hear what

116
00:09:44,960 --> 00:09:49,040
works and doesn't work. And our goal is to get that back to you guys. There's no way you'd ever be

117
00:09:49,040 --> 00:09:53,440
able to meet all these people that we meet, you know, especially if you are hustling, trying to

118
00:09:53,440 --> 00:09:58,320
make an income, you know, with the way the market's been and the way things have been going, you know,

119
00:09:58,320 --> 00:10:03,440
like you guys can't do that. So we're going to do that for you. And our goal is to take one of our

120
00:10:03,440 --> 00:10:11,040
favorite agents calling us right now. We sure do. Look at that. That's a trip. I know you're trying to hide it, but I saw the name and I'm like, oh, it's one of our

121
00:10:11,040 --> 00:10:17,040
favorites. It really is. You'll know who you are. You'll know who you are. Yeah. I mean, we're just

122
00:10:17,040 --> 00:10:21,280
trying to get all that guy, all that just back to you guys. So you guys can take this and run with it.

123
00:10:21,280 --> 00:10:24,640
Take the pieces that make sense to you, right? There's going to be a lot of things that we'll say that

124
00:10:24,640 --> 00:10:28,720
maybe don't mesh with your vibe or the direction you're headed, right? Take the pieces that work

125
00:10:28,720 --> 00:10:34,720
and apply those pieces first. You don't really have to take everything, you know, for exactly what we

126
00:10:34,720 --> 00:10:40,320
say, oh, I got to do it that way. No, find your way, find what works. And if you don't know that path,

127
00:10:40,320 --> 00:10:45,280
get with us. We're really good resources to help you guys figure out the direction you want to go,

128
00:10:45,280 --> 00:10:50,240
figure out the best way to get there. And let's take baby steps. You know, one thing that I know

129
00:10:50,240 --> 00:10:54,720
we talk about a lot, we do a tech and title once a month where we just kind of open invite for

130
00:10:54,720 --> 00:10:58,400
anybody who wants to come and, and, you know, we help them kind of, and we see it all the time,

131
00:10:58,400 --> 00:11:01,120
just kind of figure out your life, you know, whatever it is, if you don't know how to use

132
00:11:01,120 --> 00:11:04,640
a CRM, if you don't know how to use this or do that, if you want to automate your life a little

133
00:11:04,640 --> 00:11:08,720
bit better, like we'll help you figure that out. But one of the things I see far too often, I know

134
00:11:09,280 --> 00:11:16,960
KJ can probably relate to is people try too much all at once. Um, you know, and an easy example I

135
00:11:16,960 --> 00:11:20,960
can give you a social media, you know, if you know that you want to get into social media with your

136
00:11:20,960 --> 00:11:26,000
business, whatever your business may be, start with one platform, master that platform first,

137
00:11:26,000 --> 00:11:32,320
before you start jumping over to Tik TOK and YouTube and Vimeo and all the other things.

138
00:11:32,320 --> 00:11:36,560
What's the best one? It's like, well, which one do you like the most? Which one are you on the most?

139
00:11:36,560 --> 00:11:42,400
Which one do you post to right now? The most whichever one that is, get really good at that

140
00:11:42,400 --> 00:11:48,160
one. And then yeah, you can add the other one later. Yeah. Expand. What'll happen is you'll do

141
00:11:48,160 --> 00:11:51,440
too many things at once. You get overwhelmed and then do nothing. And that's not what we want you

142
00:11:51,440 --> 00:11:55,280
to do. It happens far too often. I think most of you can relate to that. You're like, Oh, I started

143
00:11:55,280 --> 00:11:59,520
all these things in this class I took and you probably paid for coaching and paid for all this

144
00:11:59,520 --> 00:12:04,560
software and did nothing with it. Um, that's how my whole, this whole job, that this, this whole

145
00:12:04,560 --> 00:12:08,960
position that we built from scratch with Fairway, that's how it all came about, you know, was meeting

146
00:12:08,960 --> 00:12:13,440
with agents and realizing they're kind of, they don't know, they have a path that you just don't

147
00:12:13,440 --> 00:12:16,960
know how to get there. And they're buying all these things and they're buying into all this

148
00:12:17,600 --> 00:12:24,160
pitches and all these, you know, events they go to and lead generations. Oh yeah. And that it's

149
00:12:24,160 --> 00:12:30,880
the shiny object of the day. Yeah. It's just, and it's not, you're just spinning tires, right? And

150
00:12:30,880 --> 00:12:36,000
the way we kind of roll is let's see how much we can do for free to build your business. Like that

151
00:12:36,000 --> 00:12:41,120
spinning tires. That's not how we roll. It's not how we roll. You don't want to spend them tires.

152
00:12:41,120 --> 00:12:44,720
You also don't want to spend money. You don't need to spend, you know, so there's a lot of that too.

153
00:12:44,720 --> 00:12:50,480
And, and, and, you know, when you start to go down this path of building your brand, um, just

154
00:12:51,360 --> 00:12:58,480
take baby steps. Don't over indulge in all the things. Take what you think is going to work for

155
00:12:58,480 --> 00:13:05,040
you best. Find that platform that you think is going to be most beneficial for you and capitalize

156
00:13:05,040 --> 00:13:11,520
on it. You know, just, just do it, just get out there and start doing it. I think, um, I saw someone

157
00:13:11,520 --> 00:13:16,560
say that they were like, Hey Nike, can you like take this from me? This slogan that I'm trying to

158
00:13:16,560 --> 00:13:23,280
help you out? They were like, just do it scared, just do it. Anxious, just do it. Worried, like

159
00:13:23,280 --> 00:13:29,600
add a word at the end of the, just do it. And, and whatever that is, just do it anyway, whatever that

160
00:13:29,600 --> 00:13:34,320
is, just do it broke. Like if you've got to, if you've got to spend some money, cause the best

161
00:13:34,320 --> 00:13:39,040
money that you're ever going to spend is on yourself. And if you've got to spend that extra

162
00:13:39,040 --> 00:13:44,080
money to make some more money, that's that's business one-on-one right there. It is, you do

163
00:13:44,080 --> 00:13:48,000
have to spend money to make money, but spend it wisely, you know, find out what works, you know,

164
00:13:48,000 --> 00:13:52,800
and again, you guys don't get to see all the things that we get to see from hundreds of people. I

165
00:13:52,800 --> 00:13:57,440
mean, this year alone, I think I've, you know, whether an individual group settings, I've, I've

166
00:13:57,440 --> 00:14:03,680
been able to help at least 260 people that I can think of off the top of my head. Um, you know,

167
00:14:03,680 --> 00:14:10,320
and one thing I took from actually one of, um, Carrie's mentors, uh, go-go, if anybody knows

168
00:14:10,320 --> 00:14:14,320
who go-go is, you know, one thing she said at her last, um, the last event that I went to that she

169
00:14:14,320 --> 00:14:19,680
was hosting was, you know, the reason she does what she does is because 90% of the people won't do

170
00:14:19,680 --> 00:14:24,320
anything with it. The 10% that do are going to be very successful. Um, you know, for me, I'd venture

171
00:14:24,320 --> 00:14:30,000
to say, if I was up on stage talking about that, um, I would say the 10% of people that do it are

172
00:14:30,000 --> 00:14:33,600
probably the people that I want to hire, you know, those are the people that I would want to do business

173
00:14:33,600 --> 00:14:38,240
with. Um, you know, so again, it's not to say everybody's going to take this stuff and apply

174
00:14:38,240 --> 00:14:42,800
it, but those that do, you know, I think you're going to have a step above the rest. Um, you know,

175
00:14:42,800 --> 00:14:46,400
there's just so much to come guys. I mean, I could talk for days and all the topics we have lined up,

176
00:14:46,960 --> 00:14:51,760
uh, you know, just, I mean, just think about anything from how to market yourself, you know,

177
00:14:51,760 --> 00:14:58,320
to the power of video, I mean, there's just so much. Our upcoming topics are,

178
00:14:58,320 --> 00:15:02,960
uh, the list is massive and that's why we decided to do this is because we can break it down into,

179
00:15:02,960 --> 00:15:10,480
how do you eat an elephant? One piece at a time. One bite at a time. I like elephant ears though.

180
00:15:11,920 --> 00:15:16,400
You know, I will tear up an elephant ear. What is that? A disclaimer. We do not eat elephants. No.

181
00:15:16,400 --> 00:15:20,160
But I said that the other day at one of our goal planning. I never heard that one.

182
00:15:21,520 --> 00:15:25,760
And it was how do you eat an elephant at one bite at a time? And that's really how,

183
00:15:25,760 --> 00:15:30,640
how we're taking on this and how we suggest other people take on whatever projects that they're

184
00:15:30,640 --> 00:15:37,920
taking on one step at a time. Now the overall focus for this, um, topic today was build your brand

185
00:15:37,920 --> 00:15:42,480
where you're going, not where you are. And it kind of sounds like, you know, we're talking out of

186
00:15:42,480 --> 00:15:46,720
both sides of our mouth, like just do it one step at a time, but also like plan it like you're

187
00:15:46,720 --> 00:15:52,400
already there. There's a middle ground. There is. So you need to, just like you said, if you want to

188
00:15:52,400 --> 00:15:56,000
be in luxury listings or you want to be a listing agent, cause you're only on the buy side, or you

189
00:15:56,000 --> 00:16:02,160
want to focus on community involvement or whatever it is, those things need to be where your brand

190
00:16:02,160 --> 00:16:06,560
is. No matter what you're doing right now, no matter if you've never sold a luxury listing in

191
00:16:06,560 --> 00:16:12,880
your life, like your branding needs to say luxury, your social media needs to scream luxury. It needs

192
00:16:12,880 --> 00:16:16,640
to feel, you know, and a lot of, you know, you've seen those, those, those profiles, you've seen

193
00:16:16,640 --> 00:16:22,320
those accounts where like, wow, this is beautiful. Like it has that high end, you know, like,

194
00:16:22,320 --> 00:16:28,640
expensive vibe, right? If that's the goal you're going for, take some time. Now what she means by

195
00:16:28,640 --> 00:16:33,840
the middle ground, you know, and, and feel free to jump in if I'm ever, you know, just saying too

196
00:16:33,840 --> 00:16:45,680
much or really, I'm fishing a while. I don't know which hand. Yeah. The fine line basically is, you

197
00:16:45,680 --> 00:16:50,720
know, don't throw spaghetti to a wall is what I'm going to say. When we say, just do it, do it with

198
00:16:50,720 --> 00:16:58,400
intent, do it with context, do it with a direction. You know, when we say, just do it, I'm not saying

199
00:16:58,400 --> 00:17:01,760
like, just take a picture and throw it up on Instagram. Like that's, that's not going to do

200
00:17:01,760 --> 00:17:05,440
anything for you. You don't know how to properly do it, right? It's not going to build the brand

201
00:17:05,440 --> 00:17:10,480
that you're looking for. If it just looks like you threw spaghetti to the wall, you know, so if your

202
00:17:10,480 --> 00:17:15,600
brand is luxury, if your brand is this, if your brand is fun, if your brand is, you know, the

203
00:17:15,600 --> 00:17:19,120
comedic route, you know, I have a lot of realtors I follow that you go the comedic route. It's

204
00:17:19,120 --> 00:17:25,040
phenomenal. It's great. If you don't want to throw that spaghetti to the wall, take some time to map

205
00:17:25,040 --> 00:17:29,520
that out first. So you know what it looks like. Use other people's accounts as examples, right?

206
00:17:30,480 --> 00:17:34,240
Another thing that I'll kind of touch on with, with going towards the direction of where you

207
00:17:34,240 --> 00:17:39,600
want to be, right? Don't reinvent the wheel. You know, I'll say that don't reinvent the wheel.

208
00:17:39,600 --> 00:17:43,600
You can take content that you've already seen stuff that someone else has maybe put out there,

209
00:17:43,600 --> 00:17:48,800
right? This is good. Write this down. Yeah, write this down. Take that content and just

210
00:17:48,800 --> 00:17:52,080
redo it. Right. And the reason to say redo it is, is you got to get out of the mindset of

211
00:17:52,880 --> 00:17:56,160
everyone's doing it. I'm not going to do that video. Everyone's talking about this. I'm not

212
00:17:56,160 --> 00:18:01,760
going to talk about it. Everybody has a different realm of influence. Everybody has a different

213
00:18:01,760 --> 00:18:07,360
sphere of influence. Everybody has, um, things that they're better at than others. You know,

214
00:18:07,360 --> 00:18:13,360
if I was to anybody who knows me, knows I'm a tech nerd. I am all things tech, you know,

215
00:18:13,360 --> 00:18:17,760
not just strictly Apple either, you know, I'm very good with understanding how I Android's work and

216
00:18:17,760 --> 00:18:21,600
all the other pieces. Like I'm just a nerd. If it has technology, I'm going to get it. Um,

217
00:18:22,480 --> 00:18:27,360
someone like myself talking about tech and a video that I copied, if I assigned everybody on this

218
00:18:27,360 --> 00:18:32,320
podcast is listening to do the same video, I'm going to hold more weight with my people on the

219
00:18:32,320 --> 00:18:37,840
tech part because they know that I'm good with tech. You know, whereas maybe someone else who

220
00:18:37,840 --> 00:18:42,400
we know just got their first iPhone and the first Mac book and, you know, they don't even have an

221
00:18:42,400 --> 00:18:46,160
Instagram account. Like if they did that same video and copied it, they're not going to influence

222
00:18:46,160 --> 00:18:50,560
people the same way. Right? So I'm getting at is if you don't know where to go and you know,

223
00:18:50,560 --> 00:18:55,360
someone else has already gotten the direction that you want. They've got the aesthetic that you want.

224
00:18:56,240 --> 00:19:01,040
Go for it. Make it your own. Take it following those people, saving their stuff,

225
00:19:02,640 --> 00:19:07,120
literally copy and paste, feel the real copy, paste, you know, there's someone else I listen to

226
00:19:07,120 --> 00:19:11,840
all this, all the time that they just want to be as copy and pasteable as possible. Oh, I like that.

227
00:19:11,840 --> 00:19:15,120
Copy and pasteable as possible copy and pasteable as possible.

228
00:19:15,120 --> 00:19:21,280
Possible. Possible. Possible. I love a possible. A gluten free possible. Oh, see, squirrel.

229
00:19:22,800 --> 00:19:27,840
Until we have a head lunch. But yeah, so I mean, just just just don't throw spaghetti

230
00:19:27,840 --> 00:19:31,280
too well. It's really what I'm throwing, you know, throwing out there. Unless you're making

231
00:19:31,280 --> 00:19:34,240
a possible and then you can spill. I still don't think you want on the wall.

232
00:19:36,400 --> 00:19:42,560
Do you think it belongs in the bowl? Do it? Spaghetti on the bowl? Is it done? I don't know.

233
00:19:42,560 --> 00:19:46,640
No. Oh, you see spaghetti. What if it's spaghetti to the wall? I think of like.

234
00:19:47,360 --> 00:19:54,400
On the window. Not that. Oh, I think it was like, you know, when you microwave spaghetti,

235
00:19:54,400 --> 00:19:58,400
don't put a cover on it. Oh, and it blows up in your microwave. And then also

236
00:20:00,480 --> 00:20:04,640
you do it in your microwaveable like container and then the container turns like

237
00:20:06,160 --> 00:20:10,320
red forever. You can never get the stains out of your ziplocs or your tupperwares.

238
00:20:10,320 --> 00:20:16,240
Side note, not related to real estate for saving pasta spaghetti sauce. Put it in a glass container.

239
00:20:16,240 --> 00:20:19,920
Like that's just a free. Yeah. All of this information is free, but that was extra free.

240
00:20:20,480 --> 00:20:24,400
That was extra free. You're welcome. Yeah. We've been getting really big in the glass containers.

241
00:20:24,960 --> 00:20:29,680
It's helpful. Completely derailed ourselves on that one. But yeah, everything's in jars.

242
00:20:30,240 --> 00:20:36,160
That's good. Strawberries in a jar. Strawberries in a jar. They last a lot longer. All your fruit.

243
00:20:36,160 --> 00:20:40,240
You put the little like moist towel at the bottom and then everything. All your fruits do.

244
00:20:40,240 --> 00:20:43,840
All your fruit does stay better. The more you know, see the power of social media. That's all

245
00:20:43,840 --> 00:20:46,960
the things I learned on Tik Tok. Things I learned on Tik Tok. Things I learned on Tik Tok. That

246
00:20:46,960 --> 00:20:51,520
should be a sec, a section like at the end of every podcast. The things I learned on Tik Tok

247
00:20:51,520 --> 00:20:56,800
this week. What did you learn? Yeah, that's glass jars for fruit. Glass jars for fruit. And then

248
00:20:56,800 --> 00:21:00,000
there was something with an avocado. I forgot, but like you keep it wet or something. I don't

249
00:21:00,000 --> 00:21:03,520
remember. I put it in one of those avocado straight jackets. I don't know what they're actually

250
00:21:03,520 --> 00:21:10,880
called, but it really does. Oh, I have another name for those and I cannot see that. But I do.

251
00:21:10,880 --> 00:21:14,160
I have them. I have the one for the cucumbers too. I'll just let you figure that one out.

252
00:21:14,160 --> 00:21:21,040
Oh, the cucumbers. Yeah. All right. We're reeling or fishing over here. We're reeling ourselves back

253
00:21:21,040 --> 00:21:27,440
in. I did want to go, we talked a little bit about be the brand that you are going to be,

254
00:21:27,440 --> 00:21:31,120
not the brand that you are currently. Right. We talked about that, but then I also wanted to,

255
00:21:31,120 --> 00:21:35,440
just because this is our first podcast, give a little bit of background on who you are,

256
00:21:35,440 --> 00:21:41,920
how you got here and then who I am and how I got here. And then just our little bit of our future

257
00:21:41,920 --> 00:21:46,640
coming up. Go for it. Ladies first. Oh, me first? Oh, thank you. Ladies in red first. Thank you.

258
00:21:46,640 --> 00:21:56,640
Okay. Oh, that's our initials. That's our initials. So I've got a couple names. So you may see me

259
00:21:56,640 --> 00:22:09,120
as AKA, AKA KJ. I am Carrie Claggett to a lot of people. Carrie is what the K stands for in KJ. KJ

260
00:22:09,840 --> 00:22:16,320
is what I go by. So if you are seeing me out in the wild, the wild, the wild, I'm always in red.

261
00:22:16,320 --> 00:22:19,280
You'll find me pretty easily unless I'm at a Christmas party where everybody else is wearing

262
00:22:19,280 --> 00:22:25,520
red and red and green. And then I'm extra red. I'm probably wearing rhinestones or something.

263
00:22:25,520 --> 00:22:31,760
Okay. But KJ Workman is my new married name. I was married in May, which a lot of people

264
00:22:31,760 --> 00:22:36,400
didn't know until like August. Everyone's like, wait, you got married? They started figuring out

265
00:22:36,400 --> 00:22:41,280
when your emails changed, like how your name started changing. I slowly changed everything over.

266
00:22:41,280 --> 00:22:46,960
What happened? What happened there? So we did get married. We did not do like a big ceremony. If

267
00:22:46,960 --> 00:22:51,040
you feel like, why didn't she invite me? Because you saved some money. We didn't. Yeah, we saved

268
00:22:51,040 --> 00:22:56,720
a lot of money. We literally had margaritas and some like oysters. That was all we had.

269
00:22:58,160 --> 00:23:03,520
But it was just the super private thing between us and a couple of friends. I mean,

270
00:23:03,520 --> 00:23:08,160
literally the people that witnessed and notarized our stuff. That was it. No additional people.

271
00:23:08,720 --> 00:23:14,240
And it was just that. And then that's why you'll see my name a couple of different ways. So if

272
00:23:14,240 --> 00:23:21,120
you're looking at me on the MLS, because I am still a realtor, I keep my license active and I

273
00:23:21,120 --> 00:23:27,120
don't really use it other than to help out either past clients that just refuse to use anybody else.

274
00:23:27,120 --> 00:23:34,240
And I understand that. Or it's someone that's like right now I'm working with a family and

275
00:23:34,240 --> 00:23:39,600
it's her parents and her parents are older and I'm not going to send them to someone that I don't

276
00:23:39,600 --> 00:23:44,720
know or trust. I'll help them out. So I keep it. So if you see Kerry Claggett or if you see KJ

277
00:23:44,720 --> 00:23:51,200
Workman, we're all the same person. Cool. We're all in here somewhere. But we're always wearing red.

278
00:23:51,200 --> 00:23:59,120
So are my pronouns are we? Because we have a lot of us going on in here. And I was a realtor since

279
00:23:59,120 --> 00:24:07,680
2017. And I was on a big team here in local Tampa area and then decided I wanted to step out of the

280
00:24:07,680 --> 00:24:14,640
the I was doing real estate when it was way over asking price waiving waiving me appraised like

281
00:24:14,640 --> 00:24:22,240
that was half of my career as an agent and it was just too much. I guess I was a single mom at the

282
00:24:22,240 --> 00:24:26,640
time and it was just too much overwhelming. Oh yeah, it was a lot. So I switched over to this

283
00:24:26,640 --> 00:24:32,640
Red Door Title is an Orlando based title company that was expanding into Tampa. And they said,

284
00:24:32,640 --> 00:24:36,720
look like you seem like the perfect person with your personality and all of your knowledge with

285
00:24:36,720 --> 00:24:41,600
social media and marketing and things like that. Would you mind coming in and stepping in and being

286
00:24:41,600 --> 00:24:46,160
like our growth development person, our agent relationship specialist. And I was like, I don't

287
00:24:46,160 --> 00:24:53,520
know what that means, but yes, absolutely. It sounds great. You're twins. It was just like,

288
00:24:53,520 --> 00:24:58,960
I didn't know that this kind of a thing existed. And then because I was an agent and right, right,

289
00:24:58,960 --> 00:25:02,880
because you were a loan officer, like, you know what people need, you know what their

290
00:25:02,880 --> 00:25:09,680
Yep. Mind works like. And so I shifted everything when we built Tampa version of Red Door Title,

291
00:25:09,680 --> 00:25:14,640
I built it like from an agent's perspective because that's what I knew. And I think it's

292
00:25:14,640 --> 00:25:20,160
really paid off because now our team, our closing team, all of it, it's, they've got the app,

293
00:25:20,160 --> 00:25:26,000
the inside version of an agent's life. And I just love that about our team. I love that about how

294
00:25:26,000 --> 00:25:32,240
we work. Um, and then I met Melvin earlier this year and, and it was just like a, oh, hey there

295
00:25:32,240 --> 00:25:40,560
twin. It really was. It really was. Um, that's crazy. I just even hearing that again, cause I

296
00:25:40,560 --> 00:25:43,600
already knew that, but like hearing it again out loud, it's so bizarre cause it's almost like the

297
00:25:43,600 --> 00:25:49,680
same thing that happened with me. Duh. Of course it is. I know. Of course it is. Isn't that weird?

298
00:25:49,680 --> 00:25:54,400
Listen, when we talk twins, like we've made captions on photos without even knowing

299
00:25:55,280 --> 00:25:59,520
that we were like captioning photos for Instagram and we've used the same exact like caption.

300
00:25:59,520 --> 00:26:04,480
The exact same caption without talking about it. But we'll like, he'll be like, Hey, do you like

301
00:26:04,480 --> 00:26:10,960
Chimichurri? And I'm like, I'm literally making it right now. Like when you asked me, he gave me one

302
00:26:10,960 --> 00:26:16,800
and I'm super excited about it. But that's awesome. That's awesome. It's been fun. It's like, I know

303
00:26:16,800 --> 00:26:20,720
you, you kind of have the same kind of career path that I had with this whole thing. It was just like

304
00:26:20,720 --> 00:26:27,360
a made up position that we just were like, Hey, you're, you seem like you fit. Yeah. That's awesome.

305
00:26:27,360 --> 00:26:31,760
So a little bit about me. So I'm with Fairway Independent Mortgage. I am still a licensed

306
00:26:31,760 --> 00:26:38,960
lender. You know, I wear, I wear quite a few hats. Literally. Literally. I do have quite a few hats.

307
00:26:38,960 --> 00:26:42,560
Literally. Fairway, if you're listening, I would love some discounts on these hats.

308
00:26:44,000 --> 00:26:48,640
But no, I mean, I, I, I literally do wear a lot of hats. So I have been in the mortgage industry,

309
00:26:48,640 --> 00:26:56,080
probably collectively, I'd say about eight, nine years collectively. I've tried to have everything.

310
00:26:56,080 --> 00:26:59,520
I'm one of those people that really can't sit still. If it's something I want to try or something

311
00:26:59,520 --> 00:27:03,120
new, I will try it. You know, when I got out of high school, I got right into mortgages. That was

312
00:27:03,120 --> 00:27:08,400
right around, I graduated in 06. I'm not, I guess you can call me a baby if you want. It's fine.

313
00:27:09,520 --> 00:27:13,360
But no, I graduated in 06. I, you know, my whole family has been in real estate my whole life.

314
00:27:13,360 --> 00:27:17,120
Literally everyone. I got a sister that's a processor, mom and dad are realtors, brother-in-law

315
00:27:17,120 --> 00:27:21,520
was processor. I mean, everybody's kind of in the industry. So it's what I knew. I got into mortgages

316
00:27:21,520 --> 00:27:24,960
then. And then obviously everybody knew what happened around that timeframe. So as things

317
00:27:24,960 --> 00:27:30,160
picked up for me, I made a bunch of money and then everything crashed. You know, so then I kind of

318
00:27:30,160 --> 00:27:33,760
migrated into corporate America. I worked for Capital One for about six years, multiple

319
00:27:33,760 --> 00:27:39,040
different departments there. You know, really enjoyed my time with Capital One. While I was

320
00:27:39,040 --> 00:27:42,480
at Capital One, decided I wanted to join the military. That was when that whole piece came

321
00:27:42,480 --> 00:27:47,520
in. I talked about earlier. So I did that. And then kind of fast forward, you know, got out of

322
00:27:47,520 --> 00:27:53,840
the military, sort of working at USAA. I worked there for like three to four years. I even worked

323
00:27:53,840 --> 00:27:57,680
at Bush Gardens at one point on roller coasters because I just, I just wanted a break from

324
00:27:57,680 --> 00:28:02,000
corporate America. I wanted to do something that I enjoy. So I did that for a while.

325
00:28:02,000 --> 00:28:05,600
About to give up on society and decided to take a step back.

326
00:28:05,600 --> 00:28:09,600
And I did. I took a huge pay cut just because I needed a mental break. And that's a lesson in

327
00:28:09,600 --> 00:28:15,680
itself. You know, don't, sometimes the money is not, it's not it. It's not it. I was not mentally

328
00:28:15,680 --> 00:28:20,320
where I needed to be with corporate America and the whole call center vibe. And I just took a

329
00:28:20,320 --> 00:28:24,800
step back, took a huge pay cut and just enjoyed myself for like a year and a half. It was just

330
00:28:24,800 --> 00:28:30,960
the most stress free, fixed roller coasters. Like this, it was fun. You know, and then I,

331
00:28:30,960 --> 00:28:36,560
and then I kind of slowly got back into mortgages again through my sister, actually. He was a

332
00:28:36,560 --> 00:28:45,200
processor. And, you know, I started with Fairway as a loan officer assistant, LOA. And as an LOA,

333
00:28:45,200 --> 00:28:51,280
you know, I worked with my boss. I helped him with his loans. Basically all the setup, everything.

334
00:28:51,280 --> 00:28:55,120
Because my, the way I roll is I like to know the back way, the things, the way things work before

335
00:28:55,120 --> 00:28:58,720
I dive in. I could have gone in and got my license and just went right back into it. But when I

336
00:28:58,720 --> 00:29:03,360
started previously, I didn't need a license. So a lot has changed since, you know, 2008 to like what,

337
00:29:03,360 --> 00:29:10,160
2018, 19. To protect. Yeah. So I got back into it as an LOA, did that for a while. Got my license.

338
00:29:10,160 --> 00:29:14,400
As soon as I got my license, opportunity landed in my lap. Same situation. You know, my boss

339
00:29:14,400 --> 00:29:18,400
looked at me and was like, listen, we need someone to handle our business development side. We don't

340
00:29:18,400 --> 00:29:23,920
really know what that entails, but, you know, we're just kind of, kind of let you roll. So that's

341
00:29:23,920 --> 00:29:27,520
where this whole thing built off of. First year was basically me building out all our systems,

342
00:29:27,520 --> 00:29:32,720
CRMs, platforms, technology, software. It was a lot of background work. Still do a lot of that.

343
00:29:32,720 --> 00:29:37,920
Now I run all of our systems and backgrounds and leads and all that. But then this business

344
00:29:37,920 --> 00:29:42,960
development thing really kicked in full swing actually December of last year. So it was an

345
00:29:42,960 --> 00:29:46,640
idea that I had after going to a conference. I met this beautiful Phoenix Southwest team

346
00:29:47,680 --> 00:29:51,680
through Fairway that kind of do what I do in a bigger scale. And I said, you know what,

347
00:29:51,680 --> 00:29:56,560
what's to say? I can't just copy paste that and try to apply it to our own local business. We're

348
00:29:56,560 --> 00:30:01,840
very hyper local. We're very relationship based. You know, so I was like, you know what, this could

349
00:30:01,840 --> 00:30:09,280
work. So we went that route and it's been the most incredible year of my entire career, meeting so

350
00:30:09,280 --> 00:30:13,920
many people and I'm so excited to see what next year has, but that's a little bit about me. I

351
00:30:13,920 --> 00:30:18,720
still do loans, but very much like Carrie with her real estate side. I try to stick that to just

352
00:30:18,720 --> 00:30:23,120
friends, family, people that I can help out when I can. And the only reason being is I would love

353
00:30:23,120 --> 00:30:28,480
to do loans more full time, but this has taken so much of my time. I'm very big on customer service.

354
00:30:28,480 --> 00:30:31,840
And if you're not present for our real estate partners, you're not available on the weekends,

355
00:30:31,840 --> 00:30:36,560
you know, you don't have with me being in front of cameras, in front of people and teaching classes,

356
00:30:36,560 --> 00:30:41,360
I can't be as available as I would want to be as a loan officer. So I just don't pursue that full

357
00:30:41,360 --> 00:30:45,520
time. I will keep my license and I will keep my feet wet with it because I think it's very

358
00:30:45,520 --> 00:30:50,640
important to understand the industry you're in. Keep us grounded in it. Yeah. So you'll see me

359
00:30:50,640 --> 00:30:56,160
still dabble in the mortgage side of things, but I feel like this is the direction we're headed.

360
00:30:57,040 --> 00:31:02,320
And I'm excited for it. And we're both very excited for 2024. It's a little bit about me,

361
00:31:02,320 --> 00:31:08,400
just a lot of excitement. It's like so exciting. We did a big vision goal planning session and

362
00:31:08,960 --> 00:31:15,040
just to see what other people have their big massive goals. And I'm just so excited for all

363
00:31:15,040 --> 00:31:18,320
the people that we're working with to see where they're going to go throughout the year, where

364
00:31:18,320 --> 00:31:24,080
we're going to go throughout the year. Like I said, this podcast is going to be held inside

365
00:31:24,080 --> 00:31:30,080
of local breweries. Yep. There's a ton of them. There's a ton, like 130 of them. So we're working

366
00:31:30,080 --> 00:31:37,040
on that. And you know, Hey, if you're a brewery that happens to catch wind of this podcast and

367
00:31:37,040 --> 00:31:42,800
you want us to host at your brewery, we're down. We're going to have some drinks, talk about your

368
00:31:42,800 --> 00:31:47,440
vibe and your atmosphere, talk about who you are. If you have any additional comments that you'd

369
00:31:47,440 --> 00:31:52,640
like to make as a business owner or a person that works there and then give away a swag hat,

370
00:31:52,640 --> 00:31:57,680
t-shirt, stickers, whatever. It'll be fun. Oh yeah. We're so excited. It's going to be a lot of fun.

371
00:31:57,680 --> 00:32:01,920
So I guess that's, you know, we'll start wrapping it up. Cause I mean, it's not, you know, this is

372
00:32:01,920 --> 00:32:05,920
the beginning of this is just the beginning of something incredible, you know? So again, you know,

373
00:32:05,920 --> 00:32:10,320
I'm very, very confident in saying this, you know, watch us as we, and this is something I took from

374
00:32:11,440 --> 00:32:17,040
one of our HR representatives here at fairway. You know, she made a video or first video out.

375
00:32:17,040 --> 00:32:20,480
She said, you know, social media is very important and getting out there is very important.

376
00:32:20,480 --> 00:32:25,040
The topic we'll talk about later is how your visibility is more important than your ability.

377
00:32:25,040 --> 00:32:30,000
Look, this is what I'm talking about. I literally almost said that and we had not even planned what

378
00:32:30,000 --> 00:32:35,680
our second episode was, but we both knew it. It's going to be huge, man. Just be invisible.

379
00:32:35,680 --> 00:32:40,320
And one thing she said was, Hey, follow me. Um, as I get less awkward, you know, and that's,

380
00:32:40,320 --> 00:32:44,000
what's going to be great with us is you're going to be able to follow us and see how we progress

381
00:32:44,000 --> 00:32:48,160
from, you know, the awkward and the not knowing and the not understanding. Cause this is something

382
00:32:48,160 --> 00:32:54,320
new for us as well into the world of knowing what we're doing, you know, and having different vibes.

383
00:32:54,320 --> 00:32:59,120
So super excited, you know, hold out. If you have any comments, questions, we'd love to hear them.

384
00:32:59,120 --> 00:33:04,000
Feedback. Definitely. We're all in for feedback. Um, again, anything new, I think it's very, um,

385
00:33:04,000 --> 00:33:10,400
healthy to ask for feedback and take it and accept it. Um, how harsh it may be. Um, you know,

386
00:33:10,400 --> 00:33:14,240
if it's positive feedback, great. I don't think people share the positivity enough in the world.

387
00:33:14,240 --> 00:33:17,840
So we're definitely down for some positive feedback as well. But also if there's any room

388
00:33:17,840 --> 00:33:22,880
for improvement by all means, definitely. We do have a lot of topics like, like we said earlier,

389
00:33:22,880 --> 00:33:31,280
but we also have some really good solid guests. Yes, we do. Our coaches, our other realtors that

390
00:33:31,280 --> 00:33:36,320
are in our area that you will know when we say their name, I have already been excited about

391
00:33:36,320 --> 00:33:41,840
this opportunity and we're excited to bring them on, share what they have to share, give you guys

392
00:33:41,840 --> 00:33:47,920
what you are asking for. Like all of that. I'm excited. I'm excited. So stay tuned. Please

393
00:33:47,920 --> 00:33:53,040
follow up. If you have any questions, let us know. All right. See you next time. See you next time.

