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Welcome to the Behind the Shield podcast. As
always, my name is James Geering, and this week
it is my absolute honor to welcome back onto
the show CEO of Newcombe, Jim Poole. Now, if
you haven't heard the initial conversation I
did with Jim on episode 806, hit stop now, go
back and listen to that first. He does an incredible
job of leading you through the origin story of
New Calm and why it is so pertinent for each
and every one of you that are listening now.
In the second conversation, we take a deep dive
back into New Calm and cancer prevention. the
acute and chronic impact of sleep deprivation,
how I truly believe NuCalm should be used to
punctuate shifts before going home, what they're
seeing as far as brain injury healing, addiction,
and so much more. Now, before we get to this
incredible conversation, as I say every single
week, please just take a moment, go to whichever
app you listen to this on, subscribe to the show,
Leave feedback and leave a rating. Every single
five -star rating truly does elevate this podcast,
therefore making it easier for others to find.
And this is a free library of over 1 ,100 episodes
now. So all I ask in return is that you help
share these incredible men and women's stories
so I can get them to every single person on planet
Earth who needs to hear them. So with that being
said... I welcome back onto the show Jim Poole.
Enjoy. Well, Jim, I want to start by saying welcome
back onto the Behind the Shield podcast. You
were my guest in August 2023, episode 806, which
I just reposted. So people listening to this,
you don't have to go far back to find the original
conversation. So a couple of years later, we
are sitting down again. So welcome back. Thanks
for having me. 800 conversations with people.
That's a lot. We're up to over 1 ,100 now. 1
,100 conversations with people. That's a lot.
It is. 1 ,100 solutions the way I look at it.
It's just connecting the people with the solutions
to the people with the problems. Wonderful. All
right. Well, first question, where on planet
Earth are we finding you today? Because I know
you're all over the planet. I am home in Tampa.
Tomorrow I head to Las Vegas, but I am home.
in lovely tampa florida so when we first spoke
i lived in delaware i lived there for 22 years
raised our girls and before our youngest daughter
graduated high school we sold our home in delaware
and we moved to tampa three weeks after she graduated
so i live in tampa florida now what are your
thoughts of florida being a florida guy myself
uh huh probably a lot of complicated thoughts
of florida but a couple things i really like
one Vitamin D. The sun. I love it. I love the
birds of paradise and all the kind of cool wildlife
here. So it's equatorial. It's different for
me in the Northeast. So I grew up Northeast.
So I like that. And then the way that our home
is situated, we have nothing but nature behind
us. We've got a nice pool. So I like the peace.
And this is a good one. For any of you workaholics,
you'll appreciate this. I know no neighbors.
So we've lived here for 13 months. I still don't
know any neighbors. So no one bothers me. I get
to just do my work, do my job. And I love it.
So yeah, so far, so good. I like the ocean. We're
on the West Coast, as you know. And I like the
pristine nature of the beach there. I would like
to have more waves. And then two of my daughters
go to school in Boca Raton. So we kind of go
bi -coastal. Other than that, I don't really
have much thoughts on Florida and Floridians
at this point. I haven't had enough interaction
to create an opinion, but I do like the pace.
I like the pace. I think it's a beautiful state,
and this is the problem. Sometimes we look at
some of the humans and judge the state by it,
and that's the wrong way of doing it. You know
what I mean? If there was a sudden... you know
apocalypse where everyone lost the ability to
talk i think you'd realize it's a much nicer
place than people think because i mean i i where
i live is just a community in ocala and we have
everything from pelican to storks to herons to
cranes to all kinds of birds of prey and you
know it's just it is a beautiful beautiful place
and then i go to the east coast normally and
you know there are the waves there and it's just
this you know beautiful white sand and then someone
will chirp about you know politics or whatever
it's like it doesn't matter that's not about
where we live where we live is this beautiful
country whether you're in the uk or australia
or you know the us or anywhere else around the
world you know that the people especially the
politicians do not define your quality of life
no and we're lucky to live in america and be
free to live where we want to live i love the
nature part of it and i love the pace the humidity
i could probably do without but hey it's a trade
-off i'll take because in the winter time i know
you can't shovel sunshine so I'm going to be
really happy when things are happening back in
the Northeast, not to be. So yeah, I like it
here. Absolutely. What about, you touched on
work life at the moment. I know in all the conversations
that we've had, how much traveling you do and
what you're promoting is something that truly
is life -saving. There's no other way to describe
it. So I can totally obviously understand your
mission. Mine's the same thing. Every day you're
waking up, you know that. By pushing your message
in this case, the ability to reach people that
really need it is so important. How do you balance
that with time with family, time at home, and
just simply your ability to downregulate? NuCalm
is my downregulator, so it's a trap. It's my
obsession. It's my purpose. It's my mission.
It consumes most of my mental calories. It certainly
consumes my time and my attention. And then I
can downregulate and go do rescue and come back
and everything's hunky -dory and rosy again.
On the life's balance and life having things
in your life, there's been a shift over the last
few years as we've grown and gotten more busy
and more demand. Less hobbies. So the only hobby
that I have today would be exercise every morning.
And my family. So it's a very simple life now,
James. I have work. I have exercise in the morning.
I still have hygiene and food and things that
I need as a human to live and family. And other
than that, there's nothing in my life. I used
to play lead guitar in a rock band and I love
photography and all that stuff. It's in the dugout
until... this kind of reaches its conclusion
well i want to get to you know where this needs
to go but even though i put the episode out for
people that happen to be listening to this for
the first time if you want to just give an overview
of the backstory of newcom i know obviously we
spent a whole entire episode discussing it last
time but just an overview and then we'll dive
into some of the the progressions that you've
made the last couple of years So Newcomb is amazing.
It's a very good word to describe it. It's wonderful.
It's mythical. It's mysterious. It's magical.
But it's all founded in science. So in 1990,
35 years ago, the brilliant neuroscientist, quantum
physicist, naturopath went on a quest to try
to figure out a way to naturally help downregulate
stress for complex trauma, trauma, and addiction.
In the profile of humanity, those are the most
difficult profiles to live with because of the
locus of control, the power of the amygdala and
your fight or flight. And you're constantly in
this state of fear and you're constantly in a
state of high frequency. So that's the genesis
of how this all started. It took this incredibly
gifted intellect 19 years to figure this out.
And it's not because he was lazy and it's not
because he was incompetent. This is the complexity
of the human brain. So what he ended up inventing
is a method in the form of software. The software
has a lot of complexity to it, a lot of math,
a lot of algorithms. And then we put music on
top of the software. Here's what's cool about
NuCalm. You put headphones on and you select
how you want to feel. There is no effort. There
is no training. There is no pill. There is no
side effects. There's nothing. the neuroscience
does all the work and what we're doing is we're
using your ears like a trojan horse to present
your brain with signals now your brain synchronizes
to these signals so we have created for the first
time in history a method for humans to regulate
how they think their mood and their behavior
with simply a headphone and a mobile app. And
you can go from the deepest levels of sleep to
the highest levels of intensity and everywhere
in between simply by using physics and thus not
being reliant on caffeine, alcohol, recreational
drugs, pharmaceuticals, sleeping pills. We've
changed the game. So that's, yeah, it's a monumental
big deal. And I've been running this company
for 16 years and I still... I still can't grasp
the magnitude of what this invention can do for
many, many centuries to come in how humans regulate
themselves. Well, I'm sure I said this last time
we spoke as well, and I stand by it two plus
years later. I think this should be an essential
tool for every first responder between the end
of their shift and when they get in their car
and actually head home, because the down regulation.
ability of rescue 20 minute rescue or 20 minute
power nap to take a sleep deprived, highly stressed
first responder and just give them the ability
to downregulate and have as you normally allude
to the equivalent of about one sleep cycle, sort
of 90 minutes of sleep before you get behind
the wheel, navigate all that traffic and then
walk through the door as mom or dad. I think
that alone should be an industry standard. I
agree. And it would change. It would change everybody's
life. It would change the first responder's life.
It would change the family of the first responder's
life. It would liberate that first responder
to not be in this exhausted state of faking it
until they make it when they come to the door.
They should be present. They should have access
to joy and gratitude and love and all the things
that they deserve with their family. Not get
home and be like, uh, I need seclusion for a
few minutes. get my head together, whatever that
is. However, they've figured out how to cope.
It doesn't have to be that way. So I think that's
a great use case. And I agree. And I think one
of the biggest challenges that we have as a neuroscience
company bringing this to the world is when we
go to help caretakers, caretakers, they're not
easy to take care of. Caretakers are not easy
to take care of. So if I say here, let us provide
some help to you for all the sacrifice and service
that you give to us, it doesn't often get received
with open ears and open arms. Well, I think the
other thing that I've seen is you have good days
and bad days when, you know, anytime. And so
when I've used New Calm, there's times where
I've gone. pretty early into a deep, deep state
of relaxation. And sometimes I wake myself up
snoring a little bit. But there's other times
where you're not. Your mind was obviously a little
busier. But the fact that it's out of your hands
as far as the down regulation, I think that's
the key. If I try and meditate, which I do as
well, and I think that's fantastic, there's times
where the monkey mind won't shut up. So you still
do your meditation practice. It still has an
effect. but it maybe isn't as effective as some
of the other ones. Whereas with the NuCalm, no
matter where your mind is at, you can't help
but be downregulated. And one thing that was
really interesting to me, I think I talked about
this last time as well, is once you get into
that deeper phase of those 20 minutes, I go to
think about something and my brain is like, no.
It's the weirdest thing that you cannot think
about that thing that you want to think about
because your brain is already... dropped you
into that different state so you know and then
that feeling of kind of being sucked into the
bed so i'm a you know i'm not a big believer
in biohacks and shortcuts and you know snake
oil so when i went into this i was just open
-minded like all right let me observe exactly
what i'm feeling but now here we are you know
well over two years almost three years i think
of using new calm and you know and then we're
going to get to some of the upgrades that you've
done It doesn't matter what state you're in.
If you put that in the down regulation, the sleep
mask and the headphones on, you go back into
the bunk room after you've been relieved or you
sit in your squad car in the safety of the station
before you leave home and you just do 20 minutes.
It is incredible how that will down regulate
you and you'll feel so much more rested before
arguably a pretty treacherous drive for a lot
of sleep deprived first responders going home.
Absolutely. So for the listeners who weren't
on the first one, New Calm is an experience.
It's immersive. We're literally going to put
you in a state that's synonymous with being a
monk. And most first responders are not monks.
So how do we do this? Well, we have the neuroacoustic
software. That's the software that we're using
to present the brain with signals. And we're
literally like a dial. We're either slowing down
your brainwave frequency or increasing it. Rescue
and PowerNap, which James is alluding to, they're
designed to bring your brain to the healing state.
And the healing state is a frequency called theta.
It's four hertz to seven hertz. And it lies just
above deep sleep. So in this state, like a lucid
dream state, this is where your cells clean their
toxins and your mitochondria is restored. This
is the healing zone of humans. This is why humans
must sleep. So we are going to take you there.
And we're going to take you there with math and
physics. Very precise and very predictable. Now,
how do we do it? You find a safe, comfortable
place. It can be in the bunk. You put an eye
mask on. Well, why do you need an eye mask? Because
we are visually stimulated by light. You do not
sleep with your eyes open. You don't meditate
with your eyes open. You can't even relax with
your eyes open. So we're going to negate stimulation
to the eyes. Then you put headphones on and you
select play. That's it. The first few minutes,
nothing's really happening. You're probably listening
through what just happened in your shift or what's
for dinner tonight or whatever. And then all
of a sudden you start to fall into your bunk
and your brain starts thinking about weird stuff
like anything. And you can't stay on a thought
pattern. And then most of us who are sleep deprived,
we skip off of sleep. So you wake yourself up
snoring or whatever it is. This isn't designed
for you to fall into deep sleep. It's designed
to hold you in theta. But your brain is smarter
than our technology. And if you are fatigued,
you'll fall in and out of sleep. That's it. The
experience is set it and forget it. We do all
the work. But when you get up, my goodness, you
have no idea. Number one, you have no idea how
much stress you've been carrying with you until
it's gone. Number two. You feel very grounded
and you feel physically relaxed, but you feel
mentally clear. Like, wow, I really want to take
that drive home and I can't wait to hug my wife
or my husband and see my kids. It changes everything
about your mental capacity, your emotional capacity
and your physical health and well -being. So
it's an amazing 20 minute gift. I think of Blake.
And I think, who was this amazing human being
who dedicated his life to finding a way to help
us humans be better humans? All this is doing
is helping me be a better human being. And it
can do that for anybody. And I know we'll speak
to the different use cases, but we've been serving
humanity for 16 years. Millions and millions
of people have experienced the benefit of meditating
like a monk in 20 minutes. without ever even
having to spell meditation. So the opportunity
is in front of us. And I know, James, you're
spending a lot of your time, energy, and effort.
This is a quest for James to help first responders
take care of themselves because your life doesn't
need to be all in on the sacrifice and nothing
in on taking care of you because the end game
isn't fun for anybody. Absolutely. Well, I want
to jump into some of the different areas where
this is making a huge difference. But understanding
the audience and the profession, buy -in is a
big element of it. So who are some of the groups,
organizations, professions that are trusting
UConn now with their men and women? We started
in medicine. So we started actually with complex
trauma, trauma and addiction. That was the starting
case. profile and in that clinical setting, it's
not easy to discern the impact that your technology
is having on long -term chronic stress or illness.
So we shifted. And in November 5th, 2009, we
began serving medical surgeries. So in a surgery,
instead of having general anesthesia and a benzodiazepine
and suppressing your central nervous system,
you're wearing an eye mask, headphones, and you're
listening to our physics being operated on. That
pretty much negates all skepticism right there.
2 ,600 ,000 surgical procedures replacing general
anesthesia. Now, how do we do that? Well, when
your brain is at four Hertz, if you look at the
interviews of post -surgical patients, it's unbelievable.
They'll say, hey, I knew you were operating on
me. I couldn't find a place to care. That state
is four Hertz. That's how we started. All right.
So here we are, James, it's 2009. We're just
beginning. We have 52 medical advisors and we're
doing research with Harvard and NASA. And we're
looking at stage four cancer. We're studying
the Chicago Blackhawks and we're doing all of
this. hardcore science clinical validation behind
the scenes while we're doing these surgeries
and beginning to commercialize this concept.
This back then is a $6 ,000 FDA Class III medical
device. But here's what we start learning. People
are going for operations. All kinds of people.
Pilots, professional athletes, military, FBI.
So we start as a company, we're doing our science,
we're doing our invention, but we start to get
inquiries from different industries. So along
the way, beginning in 2011, we start working
with the elite military operators, Special Forces,
Navy SEALs, BORTEC and BORSTAR with the Border
Patrol, the FBI, the FBI hostage rescue team,
SWAT. And back then, For their purposes, it's
expedited recovery without drugs. How can you
allow these elite operators to be mission ready
and to deploy and do the mission with great efficacy
and safety without having to worry about malnourishment,
dehydration, acclimatization, altitude sickness,
you name it. This literally regulated their brain
and gave them that two hours of restored sleep
in 20 minutes and allowed them to operate and
have access to their muscle memory and their
training not to be plagued by insecurity, confusion,
self -doubt, that mental kind of fatigue that
happens to all first responders, right? At some
point with the sleep deprivation, you're mentally
not as sharp. So that was a, it's an impressive
elite group. And for those of you listening,
you don't work with special forces operators
and Navy SEALs without tremendous vetting and
validation. And we've been working with them
for 14 years. On the FBI side and the FBI House
of Rescue team, the same. And then we started
working with pilots. We work with the FedEx Pilots
Union for pilot fatigue, safety, and restorative
sleep. Again, that's a union. We work with 78
professional sports teams. I used to be an avid
sports fan of almost any sport. I mean, I'll
watch anything. I'll watch badminton. I'll watch
cricket. I don't even understand cricket. I just
love sports. Now that I'm pretty consumed with
the mission, I don't watch as many sports. But
there are a lot of people that love sports. So
for your sports lovers, we've worked with 78
professional sports teams. Now, a lot of them
we can't name just because of the competitive
nature of sport. We've worked with some teams
that we can name that you'll recognize, like
the Golden State Warriors winning the NBA World
Championship, the Washington Capitals winning
the Stanley Cup, the Chicago Blackhawks winning
the Stanley Cup. You name it, we've done it.
58 UFC fighters, several world champions. At
the U .S. Open every year in tennis, we have
a recovery lounge with new calm there. We take
care of every player and their trainers, et cetera.
So that's a good group. Again, you don't work
on the world's best athletes and they don't ritualize
your product and use it every day if it doesn't
work. If it doesn't work the first time, they're
not using it twice. So the fact that we've worked
with the best athletes in the world since 2011,
that's a good one as well. Some of the best work
we do though, stage four cancer patients. And
we've been working with the Comprehensive Cancer
Wellness Program since 2014. This was founded
by Dr. Janet Ranicki, an MD, PhD, and one of
the world's leading psychoneuroimmunologists.
She has along with her Dr. Michael Galitzer,
Dr. Rao. It's a whole group. And we were at the
first program and we were there every month.
And Newcomb is the gift that keeps on giving.
Literally, we're going to extend your life. Huh?
Yeah. New calm. Listening to something will keep
you alive when you have stage four metastatic
cancer. That is unbelievable. And it is so amazing
and such a gift and reward to look someone in
the face who's frightened and they've gone through
chemo and radiation and they've gone through
everything you can think of. They're broken.
They feel hopeless. And you say, listen, you
don't need to make plans. for your transition.
You're going to live. What? Yeah. We're not curing
cancer, James. We're not curing cancer. Your
body has the capacity to manage any disease.
And in that disease, when you got diagnosed with
cancer, you were so consumed with stress and
cortisol and fear and anxiety and overwhelm and
confusion, you stopped sleeping. And so when
your body needed sleep and restoration the most,
it got it the least, which accelerated the disease
and depreciated your body. We don't care. We're
not keeping score. All you have to do is use
rescue during the day and deep sleep at night.
And within a couple of days, we balance your
nervous system. We balance your nervous system
because a balanced nervous system gives you the
capacity to fight and to heal from anything.
So, yeah, that's an incredible opportunity, incredible
gift. And we've been doing this since 2014. And
I'll tell you a funny story. It's not funny.
It's amazing. In January, began our presentation.
And Dr. Raneke said, Jim, we have a special guest
here with us today. Okay. And she named her name.
And she said, you may remember her from October
2014. She was at our first program. Back then,
she was given three months to live. 11 years
ago. Amazing. That's amazing. That's amazing.
Last, I did this two weeks ago to a couple dozen
people with stage four cancer. And there was
someone in the room, and this was Wednesday.
This makes me crazy. And she was told she's dying
on Friday. Dying in 48 hours. You're going to
be gone on Friday. I was like. And I looked at
her and said, no, you're not. No, you're not.
And guess what? We heard from her today. So this,
hopefully for your audience, this illustrates
not, hey, it's helping cure cancer. No, this
illustrates the power of restoration. It illustrates
the power of recovery. And it illustrates the
power of sleep. Because when you're given those
things, you can do anything. You will not be
fatigued. You can go through a long shift. You
can go through some horrific accidents that you
had to witness, and you can resolve that. You
can process the trauma. You can stay on a healthy
keel by recovering, restoring, and sleeping well
all the time. It truly is amazing, and it really
aligns with something that I just feel within
my gut, as it were, about the whole cancer thing.
I don't think we give the human body even close
to enough credit as far as its ability to heal.
It obviously reflects the environment. If we
give it a lot of poor food, if we're exposing
it to all kinds of toxins and then we're sleep
depriving it and then we're adding stress, you
know, you're giving the body all these assaults
and then you're not giving it the ability to
rest and recover. It deviates from homeostasis
and that's the disease state. So then, you know,
let's say, for example, you take the classic
chemo model. Like, all right, well, we're just
going to Agent Orange the whole body and fingers
crossed that the good cells survive. You know,
from someone that was in medicine for 14 years,
it just doesn't make a lot of sense to me. Now,
you know, I understand. Like, I just was, you
know, had a friend who's got a young daughter
who's in hospice care now. You know, I mean,
that I just can't even imagine. So I'm not in
any way, shape or form judging. anyone's desire
to do whatever they think it will take to save,
especially if it's a child. But when you're able
to take a step back and you're not emotionally
attached to that, it doesn't make any sense.
And I think this is why some of these, you know,
the juicing resorts and the meditation resorts
and going to Switzerland like people did a long
time ago and getting the clean air and the hiking
and all that stuff, why you see some of these
miraculous results. Because you've allowed the
body to be in an environment where it can do
the healing itself. And so what you're talking
about with NuCalm is, again, down that down regulation,
removing that stress. It does make sense that
you're giving the body a higher chance of reversing
that cancer within it. It's incredible. And,
you know, cancer feeds off stress and sugar.
Okay. So help me with the nutrition. But it's
really difficult. to regulate the stress. We
see this with complex trauma and trauma. It's
really challenging for me to look at somebody
with complex trauma and say, here, let me teach
you how to meditate because I know better. Their
amygdala is inflamed. Their ability to trust
is gone. And their circuitry, their brain physiologically
has changed. So they're not going to meditate.
The amygdala won't allow that. So it'll find
fault in something. So this opportunity to say,
hey, listen, I don't care that you have cancer
and I don't care that you're stressed and worried.
It doesn't matter. We're simply going to take
you and put you in a place that allows you personally
to heal. So yeah, that's the best work that we
do. And it would be hard to argue that there's
another group of humans that I like serving more
than that. It's amazing the work that we can
do and that we are doing and will do. And, you
know, a lot of times, James, our energy is focused
on the audiences and the people that have the
biggest need and the quietest voice. And at the
same time, we do cool things, right? I do get
to do cool things, right? But the humility of
understanding the brain and the work that we
do democratizes everybody. I don't get starstruck.
I don't get in awe of people. their life is their
life. In fact, their stress may be greater than
most of our stress because of the way society
puts stars and athletes on pedestals and then
creates a non -trusting environment. Everything
in their makeup is constantly evaluating things
for truth. I don't live like that. I don't live
in a state of paranoia to think, hey, is that
person speaking to me because they like me personally
or they like my checkbook? Yeah, exactly. I made
that observation even with some people that I've
had on the show. You can see it when I'm talking
to them and then it kind of comes down when they
realize there's no ulterior motive. But yeah,
I mean, if you're surrounded by people that you're
not sure if they're a wolf in sheep's clothing,
then it's not a very fun environment. And I've
always said the same about being in crime. Say
you are one of these heads of these drug syndicates
and you've got all the cars and all the women
and all the mansions. But every single day, you're
wondering if your henchman's going to stick a
knife in your back, if the FBI are going to burst
through the door. What kind of life is that?
So I guarantee you, if you crawl inside ahead
of every, you know, mafioso, they're probably
miserable inside. Well, they're definitely stressed.
Yeah. I don't know how much NuCalm could help
that particular situation. At some point, they
may say, you know what? Maybe this isn't the
life for me. I'm stressed just thinking about
that. I'm like, wow. You got the good guys and
the bad guys. Both of them want a piece of you.
No, thank you. Exactly. Exactly. Well, we're
going to get to some of the other innovations,
but I think one of the most exciting things,
aside from New Calm itself and the kind of metamorphosis
of some of the programs that you have on there,
is the stress assessment. And again, I've told
you this before. My mom is one of the biggest
evangelists now of New Calm. She's been through
a lot of stuff and it's hands down been amazing
for her. And she was telling me about the stress
assessment and doing it. And she was kind of
seeing the benefits on her app. And interestingly,
I just did it myself. I sent you the results
the other day and I've done New Calm now for
a long time. And the score was excellent. I was
like, oh my God. Stress and my ability to feel
rested when I wake up, still a little disjointed.
But I think that is a phenomenal tool that you
can add into all of this, especially with the
people listening. The ability to either when
you get home to say, okay, well, how am I doing
stress -wise? And then do a new calm and then
check yourself on the other side. Or even as
a crew, before you even start your shift, okay,
do we need to send people off to take a nap?
early in the shift because, you know, they obviously
had a rough night last night. So with that kind
of monologue prequel, as it were, talk to me
about the development of the stress assessment.
And again, which of these populations are you
seeing are really leaning into this now? So the
stress assessment is incredible. And it's taken
us a long time, a lot of work. We've wanted it
for so long. And it's here. Took us nine years
of work with physicists building out the actual
assessment tool itself. So let's start with quantified
self. Let's start with, I think, probably the
Fitbit and then morphed into the Apple Watch,
morphed into the Whoopin, the Garmin, the Oura
Ring, and all the gizmos and gadgets that are
coming afterwards. We as a species have started
to rely on quantified measurements. to evaluate
how we're doing from our steps to our heart rate,
to our oxygenation, to our sleep. And I think
we've actually lost some of our own intuition.
I never really needed an aura ring to tell me
if I slept well. I know intuitively. In fact,
I would find that the score was demoralizing
and actually made me angry when I saw it. I'd
be like, no shit. I know I didn't sleep well
last night. I don't need you telling me that.
So here's the challenge with these gizmos and
gadgets. Consumers are not dumb, but they are
not learned in how to create quantified self.
They don't know the biometrics necessary to create
an accurate reading. Well, we're a neuroscience
company, so I'm not overly excited to partner
with companies that are bringing out to the world
products that have to sacrifice accuracy for
convenience. Not going to do it. Now, I do think
there is value in the trend. You might be able
to ascertain trend lines, but there is limited
value in the specific score. For example, for
you listeners out there, HRV is a hot topic.
It's a buzzword. HRV, 10 years ago, no one even
knew it existed. It was the medical grade evolution
from galvanic skin response. Galvanic skin response.
Basically measures the electrophoresis on your
skin if you're sympathetically driven, and it's
the technology behind a lie detector test. But
it was unpredictable and easily tricked. HRV
came to the world more than a decade ago, and
it was really led by a guy named Dr. Chung Kang
Pang at Harvard Medical School, a mathematician.
And essentially what HRV does is it's a measurement
of your stress response by measuring the interstitial
chaos between your heartbeat. And the specific
measurement requires millions of data points,
millions of data points, precise data. And to
get true HRV, you need a single lead ECG device
attached to your heart. So if I said, hey, James,
let's see how new calls do for HRV. Take your
shirt off. What? Yeah. Put this on your chest.
OK. And then we take the data. And then we spit
it out to Harvard Medical School and Dr. Chung
Kang Pang, who's the world's leading preeminent
mathematician and expert in HRV, who actually
happened to invent the multi -scale mathematical
models that all the HRV tools use. That's who
was doing our research back in 2011. So we became
experts in HRV and I've done lots of lectures
on HRV. So we understand this. It is impossible
for you to think as a human, if you know anything
about this, that a ring can capture enough data
points to give me an effective, accurate measurement
of my heart. It defies logic. It doesn't make
any sense. So we never really played in that
arena. So you can imagine, James, if we come
to the world and we have the only patented solution
clinically proven to balance the nervous system
of a human being. We did that. July of 2015,
we were awarded the only patent in the world
for balancing the nervous system without drugs.
Wouldn't it be nice if we had a quantified measure
to showcase what it's doing, not just your intuition?
That is what we did with the stress assessment.
So for years, more than 40 years, there's been
a whole science around the physics of voice and
voice capture, voice analysis. We see the manifestations
in Alexa and all these other voice technologies
that are out there. But very rarely have they
applied voice technology to actual biometric
quantified measurements of health. So there's
a physicist we've been working with for years.
I've known him for almost 10 years. And he's
been working on taking voice and actually moving
it to a quantified measure. So the voice assessment
launched last month. What is it? You record a
35 second recording of your voice by holding
your phone six inches from your mouth and a little
to the side so you don't spit into the microphone.
In 35 seconds, James, we can capture more than
1 million data points. This is mind boggling
for me. I'm like, what are you talking about?
Well, Your mom's still alive. She's an evangelist
from Newcomb. If you called her after this call
and she was histrionic and totally fearful, within
a nanosecond, you know this. If you call her
and she's elated and can't wait to share this
amazing story with you, in a nanosecond, you
know this. You see, the voice is an expression
of our nervous system. This, most people don't
know. Your voice is an expression and amplification
of your nervous system. How is that? How is that
possible? Well, the vagus nerve, which is the
longest nerve in the body, is a communication
pathway of the autonomic nervous system. The
stress response versus the rest response. The
vagus nerve is the communication pathway of your
nervous system. All right, great. Well, guess
what? The vagus nerve is connected to the voice
box and the vocal cords from the laryngeal nerve,
a direct connection. what does this mean this
means that the vagus nerve and the voice are
directly related the voice is a direct amplification
of your nervous system so in this 35 second recording
we have all these algorithms and all the science
to look at 10 000 specific data points all directly
related to your nervous system so now the stress
assessment which is not available on the new
call map yet You have to actually go through
your Newcomb account management portal online
on your phone. You go to www .newcomb .com and
you log in. 35 seconds. The recording goes to
our algorithms. And within five seconds, you're
given a number between one and a hundred. The
scale is red, which is no bueno. Orange, which
is no bueno. Yellow, maybe bueno. Light green
and green. 1 to 100 or 0 to 100. That's it. This
is a coherent score that is the most accurate
measurement of your nervous system at that moment
in time. This is incredible to me. You could,
if you wanted to, just for shits and giggles,
I don't know why you would, but you could go
to your doctor and have blood drawn. You can
go to your doctor and submit a stool sample.
You can go to your doctor and get a CT scan.
You can go to your doctor and get a PET scan.
You can go to your doctor and get an fMRI and
an MRI, and you can collate all that data. It
would be less precise than this 35 -second measurement
specifically showcasing your nervous system.
So you can imagine, here I am. I'm the CEO of
this neuroscience company. We've helped millions
of people. I've witnessed, I've personally witnessed
like 500 surgeries. of people being operated
on wearing headphones and an eye mask. And it
was like mind blowing. But we've never had to,
we've never been able to close the loop with
a quantified measurement until now. So you can
imagine we're pretty freaking excited to be like
here, here humans, you want quantified proof?
Here it is. Now here's what you noticed. And
we're seeing a lot of this. Anybody who's been
using NuCall, specifically Rescue on a regular
basis, You've been building up your resilience
piggy bank. Your resilience piggy bank is what
every first responder should have. But I guarantee
that they're all depleted. Their piggy bank,
there's nothing in it. Every day you do rescue
doesn't mean that tomorrow stress stops coming
or, you know, everything's, you know, cupcakes
and unicorns and butterflies. No, it doesn't
mean anything like that. But over time, you can
literally see when I give the opportunity for
new calm to balance my nervous system. And I
do this repeatedly. The cumulative improvement
is illustrated in that score. This is fascinating.
I've got three girls, 23, 21, and 18. And my
wife is 53. You would think that they were dying
next to my scores. This is, I am a hero in my
home right now because I can't get less than
90. And they can't seem to get in the 80s. Now,
it's fascinating. Number one, the score is built
where a man's going to score higher than a woman
because of the frequency and the pitch of a woman's
voice is higher than a man's. And a lot of the
algorithms are lower frequency. So we're already
going to get a little higher score. So we haven't
rigged it, but just so everybody knows, a man's
going to score higher if all things are equal
on this assessment. Number one. Number two. Women
have what's called hormonal dysregulation, whether
it's post -puberty and menses or it's pre -peri
-post -menopause. I can see it. Literally, I
can see it. So here's what's cool. My wife will
do a recording and she'll be like, oh, I got
a 64. And she's demoralized. But then she'll
go do a rescue for 30 minutes and she'll get,
you know. 79 to 81 or 82. So this assessment
is really, really powerful. And this is not just
for NuCalm. Right now we're capturing a whole
bunch of data and the whole bunch of data is
designed so that we can literally build out specific
protocols for you based on your score. So we're
doing, we're kind of selfishly making sure we
get all this data so we can build a big meta
-analysis and do really cool personalized things
in the near future. But this tool, like you asked,
this is used across several different industries
and it's fascinating. It's used now in hospitality.
We just signed a big agreement with the Intercontinental
Singapore Hotel, the flagship for the Intercontinental.
You check in when you check in. Hey, James, welcome
from America. You must be a little jet lag. Would
you like to see the strength of your nervous
system? So a 35 second voice recording when you
check in. Then they say, hey, by the way, we
have deep sleep available in everybody's room.
What's deep sleep? You're going to sleep like
a baby tonight, even though you're not home.
So we're using that to assess what the experience
is for the traveler, business traveler, tourist.
Great. Pharmacies. Oh, pharmacies. So I'm going
to go and get my prescription filled and they're
going to say, hey, Betty Lou, do you want to
see how your nervous system is doing? Come into
this room, do your 35 second recording. Wow.
Hey, Betty Lou. I noticed here your nervous system
is like a 60. Would you be interested in learning
about all -natural, non -addictive therapy that
can help you? Yeah. Would you like a seven -day
free trial? Well, Mr. Pharmacist, no pharmacist
ever offered me anything for free, so yes, I
would. So we're using this pharmacy point of
pickup, point of purchase. And then probably
for your first responders, we're using this across
the military. So literally to assess mission
readiness before deployment on any mission, the
ability to do a 35 second recording and then
see exactly. You can see if my operators are
like 72, they're not going to be performing well
when they go into a more stressful situation
than just the pre -call, right? So at that point,
you can say, you know what? Do a 20 minute rescue
VT. We'll assess it afterwards and let's go.
So, yeah, this tool, this is amazing. It's a
huge game changer. I wouldn't say it's as parallel
for us as launching 25th century neuroscience.
For years, James, I sounded like an alien. Literally,
I was like Spock meets Bones meets Captain Kirk.
And that was to the medical community. No one
understood what we did. When you invent something
so pioneering, nobody knows. And there's no point
of reference and there's no benchmark. I've already
gone down the path of bringing to the world something
no one's ever heard of before. This is similar
because people are like, what do you mean the
voice? What do you mean you can do all that?
I know it's amazing. And we're now working on
a sleep score. The nervous system is cool, but
it requires some education because no one really
understands the nervous system. You can say,
hey, let me just keep this really simple. When
your nervous system is in balance, everything
in your life is easy. When your nervous system
is out of balance, nothing is easy. So we balance
your nervous system. Everything's easy. Well,
okay. But with sleep, that's even easier to understand.
So this is an incredible advancement. It's nine
years in the making. I'm not a patient man by
nature. But using Rescue for 16 years has allowed
me the humility to know there's a lot of things
I can't force. So we're here. It's here. And
I'm really happy that your mom's using it and
that you can see exactly the impact Newcomb's
having on her nervous system. Yeah, not just
my mom. My wife used it a lot, especially when
she was in med school still, the anxiety. My
son used deep sleep a lot. He kind of liked to
have that noise in the background in his room.
So I've seen numerous people use it. It's funny
when you talk about having something that you
know is true. I had a guest on, and he's actually
coming back on in a couple of weeks, Professor
Russell Foster. You hear a lot of these talking
heads now saying, when you first wake up, go
outside, get the sunlight on your eyes, it sets
your circadian rhythm. Well, I've never heard
anyone credit it with him. Credit him with this.
But the guy that found that out, that discovered
that. It was Professor Russell Foster. And he
would present to the ophthalmology professions
that there was this other receptor in the retina.
It's not just rods and cones. It's this other
one, and it's tied into the chronobiology. And
they would laugh him out of the hall. And he,
like yourself, like me, when you know that something
is true. was a door kicker you know and that's
why i love surrounding myself with people like
that because you know we won't take no for an
answer when you know that something is you know
is a truth and is going to help people um so
he's you know he's an incredible guy and it ended
up being something he could prove in the rat
model and and you know he's i mean when it comes
to to sleep and chronobiology and all those things
he's he's absolutely amazing But I remember him
telling me, I'm circling around now to the wearables.
He said, you know, a lot of these companies claim
that they can, you know, tell you when you're
in deep sleep and REM sleep and all this stuff.
And again, I'm all about back to basics. I'm
not a smart guy, but I at least can hang on to
principles and say, do they make sense? Like
locking people up in their house and delivering
fast food. Is that going to make people safer
against the virus? No. So but what he was saying
is, again, like you've got a ring on your finger
or watch on your wrist. He said even the EEG,
when you have electrodes on your scalp, is still
viewed almost as junk science. And so how the
hell is a ring or a wristwatch going to tell
you that you were in deep sleep? And this then,
as he talks about, is like now you almost create
this kind of psychosis focused on what this phone
display is telling you rather than simply. Do
I feel tired? So what I love about this technology
is it does make sense. And I think about it,
if we want to put it in layman's terms, is where
I live. If I have someone, you know, come up
to me and get in my face out in the street, my
voice changes immediately. That's an emotional
response. So, you know, there is evidence of
that. When you're very relaxed, what happens
to your voice? You sound like a radio DJ, you
know, the one at midnight. When someone has cut
you off in traffic. I'm not like, oh, someone
just cut me off in traffic. I'm, you know, three
octaves higher, blood vessels kicking out my
neck. So just circling around to kind of, you
know, touching all those elements, it does make
so much sense to me that removing any, you know,
distal. jewelry and putting it directly into
the area that we deal with in medicine, like
I've got to be careful intubating someone because
the vagus nerve is right there. I can lower the
heart rate that there would be this connection.
And that would actually be a far more accurate
way of telling our stress level. And if we reflect
on what our voice does in different situations
in real life, you can see it yourself. And the
voice doesn't lie and you can't trick it. When
we launched it, a gentleman that I respect. Email
me and says, hey, can this be fooled? And I wrote
back, it could be fooled if you knew the 10 ,000
data points we're evaluating, but you have no
idea. So you really can't fool what you don't
know we're looking at. This is about frequency,
pitch, pitch distortion, interruptions, pause,
tonality. I was in Vegas lecturing and I got
up and in the morning, I have a deep voice anyway,
but I sounded like very white. I was like, oh,
this score is going to suck. It was a 92. Didn't
care. And it's... gender neutral with a little
slight variance towards men having a higher score.
And it's language agnostic. You can speak in
Swahili. You can speak in Ukrainian. It doesn't
matter. The language has no impact on the score.
It just needs to be a quiet area because for
us, precision means a lot. Accuracy means a lot.
If we're going to give you a score, we'll stand
behind that score. So we have no filters in the
audio capture. So the surrounding means a lot.
So if you're taking your recording and a dog
barks or you're taking a recording and a truck
drives by, it's going to create artifacts and
it's going to distort your score. So other than
that, yeah, it's really, really fun to, like
you said, there's some things you just know.
Well, guess what? We know. We know we have the
solution and now we know we have the diagnostic
to tell you, hey, maybe you need the solution
now. This is going to be a really cool next few
months as we really bring this out to more and
more people. My dead horse that I flogged for
nine years was the Firefighter Workweek. And
I actually just put a post out on social media
today showing in the last two years, the eight
Florida fire departments and the House bill that
all went in that direction already. So there's
a revolution happening. And I think what's exciting.
You're getting people now finally studying this.
Now, my question is, why the hell weren't we
studying this 10, 15, 20 years ago when the Northeast
was working a 42 -hour workweek and the rest
of America is working 56 in the same profession?
But now they're going and they're saying, well,
we're going to do studies. But again, it's HRV,
it's cortisol, it's some of these things. And
now, and I just literally learned about this,
as you mentioned, it's just rolled out very recently.
What a beautiful tool, whether it's someone doing
an actual research paper, whether it's simply
fire departments saying, hey, Pasco County, we're
about to roll out in January 2026 from a 2448
to a 2472. So we're going to reduce our work
week. If they have a Kelly, then it's a 48 -hour
work week. No, Kelly is 56. So by whatever that
is, not to mention the mandatory overtime they
used to have. So now these departments that are
at this shorter work week, what are their scores
regularly versus these people that are in this
broken system? And you could literally do that
just with this. So I think it's really exciting
for the individual to say, how am I doing today?
But also... For a station, how are we doing today?
An entire department, how are we doing today?
Or an entire profession, how are we doing in
2025? Who's doing well? Who's not doing well?
And what are the reasons? And I guarantee you,
one of the common denominators is going to be
how many hours you work your people. Of course.
And one thing I like about the stress assessment
is we often lie to ourselves, right? The fake
it till you make it. You think through and say,
well, I woke up not feeling good, but now I'm
feeling great. Well, let's think through. Oh,
the three cups of coffee you had. Wow. You weren't
feeling great. You just fake it till you make
it. But this tool says, no, you're not doing
well. And for me, if I see a reading that's like
84 or 85, all right, just give me 20 minutes.
Give me 20 minutes and I'll put myself into a
place of good health and good performance. So
I like that aspect of it as well. Correct me
if I'm wrong. When we spoke the other day, did
you say that the, that pilot union was also using
the assessment tool now too? Oh yeah. Yeah. For
us, everybody, everybody who has access to new
call. So we've got thousands and thousands of
thousands of people across a hundred countries.
Everybody has access to this now. And you see
right now we're doing a contest to get more and
more and more folks. So this is really simple.
Pre -flight. Whatever that is, your checklist,
all you're doing, you're just doing your assessment
and you can see, hey, if I'm going to do a long
haul flight now, I need another 30 minutes of
rescue and then I'll get up and get my uniform
on. So this is an incredible insight. And one
thing that I love about working with military,
active military, professional athletes, pilots,
they're regimented, they're ritualistic. and
they have their patterns so this fits so well
into their pattern and it's a real simple assessment
give me 35 seconds here you go and then it tells
you here this is what you need or this is what
we recommend and the fact that we can do rescue
in as low as 20 minutes changes everything for
everybody it doesn't feel so you know obligatory
oh i got an 81 and i gotta go fly and i'm gonna
fatigue mid -flight I don't have 50 minutes to
do rescue or 40 minutes. No, you can do it in
20. Talk to me about performance side as well.
As we begin this revolution in the fire service,
we can start forging or moving from what was
basically the let's try and get them not to die
that we were in, you know, kind of like survival
state where we'd have strength and conditioning
coaches and nutritionists come in, but it was
like, okay, let's try and get them to be less
obese. Let's try and reduce the heart attacks.
That obviously shouldn't be a conversation in
a very fit, well -rested profession. You look
at the ocean lifeguards in Maui, they're not
having heart disease conversations. They're having
performance conversations. So it's the same with
this. Now there's a talk, there's an opportunity
for us to put fitness standards in and then get
those strength and conditioning people as we
get the workforce healthy and job ready again.
Well, how can we work on muscular endurance and
breath work and all these things so that 30 -story
climb with 100 pounds of gear is not only doable,
then you have the capacity and the mental clarity
to then go and facilitate a rescue on the 30th
floor. So from some of these high performers
in the sporting world, in the SF, special operations
world, how is NuCom being shown to help forge
performance and give them that extra 1 %? Well,
we have teams that have won world championships.
We have the Chicago Blackhawks that on record
said, hey, without Newcomb, we wouldn't have
won the 2015 -2013 Stanley Cup. That begs the
question, what are you talking about? And it's
simple. The recovery aspect, so going from full
muscle fatigue or full mental fatigue to refreshed.
And Mike Gasky, the head trainer of the Blackhawks,
said it best when he said, we want our players
to play intense, not tense. This is kind of oxymoronic,
and it's not easy for high performers to understand
this concept, but we're learning more. Recovery
is key. Recovery is key to growth. Recovery is
key to get the muscle spindles getting stronger
and better. Fatigue and exhaustion isn't what
it used to be. No pain, no gain, and go, keep
going, keep going, keep going. No, no, no, no.
In that recovery state, human growth factor is
there. Everything builds upon the recovery side.
For us early on, from 2011 to 2016, it was all
rescue. New Calm was about, hey, give us 20,
30, 40, 50 minutes. We'll suspend you in that
meditative state, and we'll give your body expedited
recovery without drugs. We'll remove lactic acid.
We'll remove inflammation. We'll remove any mental
blocks, anything that happened in the game before,
whatever, done. That piece was really powerful,
and we helped the best teams in the world get
that. extra millimeter or the extra two millimeters
or extra centimeter whatever it takes it's hard
for me i was a college wrestler and martial artist
and all that stuff but i wasn't a professional
athlete so i don't know the this little millimeter
between you know winning and being a champion
i don't know that but we can see it so that part
is amazing but then we expanded our outcomes
so how we had this is We have a matrix. It's
literally a mathematical matrix. And it has a
method. And the method is your central nervous
system will not allow us to just take you into
theta. You don't just put on the headphones and
get on an elevator to theta. It doesn't work
that way. So it takes us, we have something called
the departure lounge. We take you down, we take
you up. We take you down, we take you up. We
take you down, we take you up. We're seeking
permission from your central nervous system for
you to relinquish control. Pretty, pretty fascinating.
That's why in the first few minutes of rescue,
nothing's really happening because we're seeking
permission and then something happens. So we
have a matrix. We have the method. This method
is the only patented method in the world for
eliciting a state change in a human brain. What?
Yeah, we did that. That was awarded to us in
August of 2021. So in 2015 and 16, started working
with Dr. Holloway and said, listen. If we can
take everybody's brain to 4 hertz, can we take
them all the way down to deep sleep at 0 .5 hertz?
Can we take them to creativity at 7 .83 hertz?
Can we take them to focus at 18 .4 hertz? Can
we take them to high amplitude peak performance
at 41 hertz? The entirety of human brainwave
function, the speed of the frequency of your
brain, is directly correlated to your behavior.
So we figured that out and we mapped it out.
It took us five years from that point to basically
build all the different outcomes. So here comes
Ignite. Ignite. Probably the last thing you want
to do to high -performing elite special forces
snipers is give more adrenaline. But we did.
So we said, here, we've got a gift called Ignite.
Ignite requires no headphone, no laying down,
or no eye mask. Headphone or in -earbud, 13 minutes,
and we escalate and elevate you to this area.
It's 41 hertz. It's the highest speed of human
brainwave function. And in this state, James,
your peripheral vision is increased. Your olfactory
is improved. Your gross motor cortex is activated.
Your sensory motor rhythm is activated. You literally
are increasing your endurance and your strength
and your threshold for pain. So this became quite
the combination. Rescue to recover me and ignite
to amplify me. That combination came to the world
in 2017. So from 2017 to 2021, only elite military
and only professional athletes had access to
it. And it was incredible. It was incredible
to witness the elevation of, you know, the Washington
Capitals. When Tony Robbins and I trained the
Washington Capitals. in a hotel room in Toronto,
Canada. He said, guys, Tony says, so what's the
local media say about you guys in the regular
season? They said, we're lions in the regular
season. What do they say about you in the playoffs?
We're pussycats. Okay. Well, this changed that
and they won the Stanley Cup. So the opportunity
for performance, it's fascinating to me, and
it really makes me feel really hopeful for the
fire department. And why is that? Because you've
raised a common denominator. Let's not bring
in strength and conditioning coaches to keep
them alive. Let's raise a common denominator
and allow them to actually go to the other side
and perform, get better endurance, get better
lean muscle mass. Everything. Everything is better.
We know the physical health piece of life and
longevity and happiness. There's a big physical
element to it. So this opportunity now, you do
rescue for your daily. Let's balance your nervous
system. Let's make you the better human being
you can be. Let's do the restorative sleep at
night. And then let's ignite you and go to the
gym and break your personal records. Tom Allen
was a former medical director of the NFL. He
was 74 years old at a time when he called me
up in 2018 and he used to call them the fire
files. He said, Jim, I'm listening to the fire
files. I said, okay. He said, I just broke my
personal record for deadlift. I'm 74 years old.
That's incredible. So we will amplify your brain
and we will increase your endurance and increase
your strength. So as an adjunct to working out,
hell yes. What was interesting, I wrote my book,
Kinder, last year. And when I was writing, especially
when you first start writing a book, if you haven't
for a while, that monkey mind is just going crazy.
And you, you know, first you're staring at a
blinking cursor and then you start a little bit
and then that voice is like, oh, this is absolutely
shit. No one's ever going to read this. And you
have to fight that voice and slowly you build
it up. But, you know, I also work from home.
So I've got, you know, my wife is here, you know,
when she wasn't in med school and then my son's
here every day. And so what I found was carving
out a little time, but using focus. And not only
did that really help me hone in and focus on
the writing, and it was amazing because it was
creative writing. So it wasn't like I was, you
know, typing dictation or something. This was
something where I was allowing my mind to go
to these places. And some of them were not the
best places either. But then not only did it
help me write the book, but I found like I slept
better. those evenings where i'd use um focus
as well so by having that slightly heightened
state it almost punctuated okay this is this
is daytime and then when it came to nighttime
i felt like i slept even better that day focus
is amazing okay so um it almost seems like maybe
we're talking like aliens right you and i are
talking about something you don't understand
it's this is really simple math ladies and gentlemen
your frequency and the frequency of your brain
wave directly is is related to your mood, thinking,
and behavior. It's that simple. It's just math.
What James is alluding to is focus. And focus
was the last of the six tracks or products that
we built that basically helps you manage all
five categories of your brain. Delta, theta,
and alpha are slow waveforms in sleep. Beta and
gamma are fast frequencies in action. Great.
Focus, we launched in July of 2022, and it takes
your brain to 18 .4 hertz. There is a specific
frequency associated with the human brain learning.
What? Yes, learning. Encoding new information,
analyzing things, consolidating it to memory,
learning. How many times in your life have you
read something or were reading something? stopped,
went to the bathroom, came back, and you don't
even know where you were at. And then when you
start going backwards, you're like, I don't remember
reading any of these pages. There is a learning
zone. If your brain isn't between 15 and 20 hertz,
don't bother because you're not going to learn.
If your brain is slower than 15 hertz, you're
too fatigued. You're not getting encoded to memory.
If your brain is going 20 or 25 hertz, you're
too stressed out, distracted. So there's a learning
zone. Well, the beauty of being neuroscientists
and expert in the brain is we know these outcomes.
We just have to deliver the method to get there.
So focus with a headphone on takes you to 18
.4 hertz. Doesn't ask permission. It doesn't
say, hey, James, you know, James is wanting to
write a book and his wife's in medical school.
Should we help him out today? Nah. It doesn't
discriminate. It just mathematically takes you
to that outcome. One of the cool things I like
about Focus, James, is that you can't do too
much of it. 18 .4 hertz is like this no man's
land. It's innocuous. No harm, no foul. You probably
also noticed this. When listening to Focus, you
had a mood elevation. You were happier. To me,
this was an ancillary benefit. I didn't see it
coming. It wasn't in the design of why we did
it. But when we were testing this, I'd get up
every morning and I'd walk outside. I'd go to
the bathroom. I'd walk outside and I'd be listening
to Focus with headphones. I probably looked like
the village idiot because I know I was involuntarily
smiling. I was just walking around the neighborhood
smiling. I was like, this is bizarre. Well, here's
what's cool. At 18 .4 hertz, your brain's intentional.
You're literally focused on what you're intending
to focus on. There is no space for distraction.
Now, distraction usually is in the form of worry,
anxiety, anticipatory anxiety. Huh? Yeah, that's
what distraction is. It's not happy thoughts.
So by clearing out any distraction and mental
clutter, right, we're getting rid of all the
clutter in your brain. You're left with focus,
incredible output. Your efficiency was probably
legendary. Your ability to get more done in less
time is legendary. So there's a method for creativity.
So creativity, a lot of times, it's not that
we like writer's block or procrastination or
we're just not good at something. It's got nothing
to do with that. The amygdala has a really nefarious
way of interfering with anything we want to achieve.
It's really good at its job. It loves to work
and it's just a worry wart. little almond piece
of our midbrain. And it's just, it's not good.
It's not helping us. So we usually tell people,
hey, go do flow state first. Flow state gets
rid of the garbage. It takes all the stress out
and holds you in that creative state. You don't
really remember what happens in flow state, but
it's in your subconscious. So that cleans you
out and gets you prepared. Then you go sit in
your office with your ideas. You put focus on.
and it flows. So yeah, so for you artists out
there, there's a whole method and that would
be flow state to prepare your mind for awesomeness,
not distraction, not worry, not insecurity, not
reading something and say, this is pure shite.
I can't even believe I thought this was good
two seconds ago. None of that. And you just get
into flow. So yeah, focus is for us, we're beginning
to focus our attention on focus for students.
Because of the overuse of Ritalin and Adderall
and everybody claiming to have ADHD and all the
craziness happening on universities, kids are
really suffering. They're becoming more isolated.
They're anxious. They're self -medicating. Whatever
they're doing, they just need to focus. You're
there to learn. So in 90 minutes, we can help
you do what's taking you three to four or five
hours and do it well, actually learn something.
Yeah. I mean, I can attest to that. The story
that I chose to write, because I'm an absolute
glutton for punishment, was... so complex so
it had all these moving parts and a lot of it
was also observing real history so i had to do
the research for that and uh yeah and it all
just came together and then all these ideas would
come out of nowhere you know i think a lot of
people when they write something it's like okay
i wasn't actually writing it something was right
in it and i was just kind of the vessel to put
this on paper but it was a being open to that
allowing yourself to receive these ideas and
then you know again write these these descriptions
and not hypercritical every single word that
you write because I mean even Steven Pressfield
talks about that you know the resistance like
if you can get those voices to go away and just
again like we were talking about you know carry
on being the door kicker you know the end result
is worth all this work so I mean I thought it
was absolutely phenomenal and then like I said
I think because of the intensity and acuity that
you have I feel like the mind is more satisfied
at the end of the day. And that's where the better
sleep comes from as well. Well, you burn good
calories. Many of us burn a lot of mental calories
on fear, worry, anticipatory anxiety, thinking
about things we can't control in the future that
haven't happened yet. It fatigues us. But in
focus, you're not. And you're using good energy.
Plus, you feel satisfied. You actually got something
done. and you're like wow i'm making progress
now if you don't get something done the amygdala
wakes up says hey you didn't get done you're
a loser what a procrastinator you know the deadline's
coming right so that fatigues you so you're right
you're not going to sleep as well so yeah it's
um focus is an amazing gift for anybody who wants
to do more mental work and get things done better
and faster yeah and again applying it to my profession
and you know the associated first responder professions
you know if you've got your three uh oh my goodness
um pcrs down on medical calls you know the reports
that we've got to write and you just go into
the report room and you put on focus yeah i obviously
didn't discover it until i was at the fire service
but i can see how tell your partner hey give
me a nudge if we get another call how that would
help you lock in and get those because trying
to do that when you're exhausted is a nightmare
and obviously It would be nice to take a 20 -minute
focus or rescue, but you might get a call. But
at least if you – I'm sorry, power nap or rescue.
But at least if you can put focus on, it might
help you until you get that next call. And you
can also en route to an accident. So you get
the call, and now you're en route. You can listen
to focus or ignite. Yeah, depending on the call.
You might not want to burst out of the fire engine
on a pediatric drowning. But that will – amplify
that energy so that you're not like, oh, no,
I don't have anything in the tank. It'll fill
your tank quickly. Absolutely. Well, I want to
hit one more area and then we'll go to some closing
questions. Getting away from the kind of psychology
and a little bit more into the physiology, talk
to me about the advances when it comes to TBI
and all the kind of head trauma side of this
application. So yours truly, 56 years old. When
I first met Dr. Holloway in March of 2009, and
then I was in his presence in his clinic in Texas,
he was the first person to diagnose me with TBI.
And my response wasn't kind because denial is
my medicine of choice. And as I reflected on
it and sat and said, okay, I sat with this. He
said, listen, seriously, when you turn 50 years
old, you're not going to be able to tie your
own shoes. Your brain is damaged significantly.
Okay. He came to me that trip, dropped me off
at the airport, got out of the car, extended
his right hand. He said, Jim, I want to make
a deal with you. I'm going to keep you healthy
if you make me wealthy. That handshake changed
my life. And that handshake was the catalyst
for me taking over this company as chairman of
the board, president, CEO. So as a use case,
for 16 years, I've used rescue to balance my
nervous system. And I don't have TBI. I'm 56
and I can tie my shoes. How does this work? So
in trauma, TBI, concussion, CTE, any type of
brain trauma, the body inflammation brings a
tank to a knife fight. The body overcompensates
in any kind of inflammatory response. It's not
by design. It's not like, hey, we're going to
interrupt the healing response and create long
-term damage. It's just how the body is built.
So with brain damage of any kind, repeated concussive
acts, it doesn't matter what it is. There's a
shift physiologically and the shift happens in
the circuitry of the brain. So there's a diminished
amount of blood flow to the hippocampus and the
prefrontal cortex, which keeps you stuck as the
recipient in a pattern of memory associated with
the anxious response, which activates the amygdala
and your fight or flight mechanism. This keeps
you in a state of constant hypervigilance. You
never get a break, man. Even in your sleep architecture,
you never get a break. People think when you're
sleeping, your central nervous system is quiet.
No, it's not. Your central nervous system is
evaluating you every nanosecond of every day
of your entire life. That's why if you sleep
with noise and the noise is interrupted, you
wake up. That's why you sleep in quiet and there's
a noise, you wake up. Your central nervous system
has one job, self -preservation and survival.
It will always do its job. Okay. So New Calm
oxygenates you. And when I say New Calm, I mean
rescue. Rescue is our core therapy. It's been
around for 16 years. It's where all of our research
was done. It's where all the surgical procedures
are done. It's the catalyst and the platform
for everybody. Stage four cancer, neurodegenerative
disease, complex trauma, trauma, addiction, you
name it. Everybody needs to solve stress first.
This is the how. How can you help me with my
sleep? Well, we solve your stress first. Once
we solve your stress, everything gets easier.
So you do rescue. You do rescue, and this is
what happens. We take your brain to four hertz.
And in four hertz, you have access to your subconscious.
You have access for your brain to be liberated.
Post -trauma, we create a narrative to protect
us. We don't want to think about these things
all day long. So we protect ourselves and we
repress things and suppress things. Okay. But
at four hertz, there is no control matrix. Your
brain is capable of thinking about anything.
And if it needs to think about something, it
will. Same thing in the dream landscape. So at
four hertz, here's what happens. You can have
that memory. You can have the traumatic memory.
The body cannot elicit the same response. There
is no trigger to the amygdala. There's no trigger
to cortisol and catecholamines. There is no HPA
axis activated. None of the things that normally
happen to the post -trauma brain that has the
memory and elicits this response, the memory
happens and the response doesn't. It's a separation.
How's it working? How's it doing this? Well,
when you're in four hertz, You're breathing one
breath every 10 seconds, six breaths a minute.
That's the ultimate diaphragmatic breathing of
the human body. And oxygen is the healing element
for you. Oxygen. So when you're in this state,
we're opening up oxygen -rich red blood cells
flowing from your toes to your prefrontal cortex
right here. So what happens with oxygen? Oxygen
opens up to the areas that were restricted, the
hippocampus and the prefrontal and frontal cortex.
What does that allow me to do? It allows me to
create what's called neuronal coherence, new
cognitive pathways to old memories. This is fascinating.
We are not erasing your memory. This isn't Total
Recall with Arnold Schwarzenegger circa 1987.
We're not erasing your memory. You're allowed
to have that memory, but the memory does not
elicit the anxious response. And over time, the
separation happens. Just like when we, in our
lifetime, date somebody and we think this is
the person, and then we break up with them. And
years later, we can't even believe we ever even
dated them. It was like, did that even happen?
Because separation from the memory to the physiological
response. This is a gift from Dr. Blake. Holloway,
a man who spent his 73 years on this earth finding
a way to help people downregulate the chaos of
their brainwave frequency without drugs. And
it just so turned out he did it so well. And
then we spent together the next 11 years refining
it and constantly innovating it to a place where
it's so predictable today. So I can look into
the eyes of any person with trauma. And say,
you're here. You're at the right place. We're
going to take really good care of you. One thing
that I know, we can do no harm. I can't tell
you expressly the time it's going to take for
you to recapture who you used to be before the
trauma. I don't know that timeline. I don't know
all the variables. But I know this. Every day
you do rescue and every night you do deep sleep,
we balance your nervous system. Your brain knows
how to heal from the wounds that you can't see.
This is incredible. And it's absolutely incredible
to me. It's like, we can do that. Well, we do
that every day. And we do that for warriors every
single day. And it's some of the most rewarding
stuff I do. When I look into the eyes of a veteran,
I see often somebody who's filled with shame,
someone who's filled with pain. Breaks your heart.
Breaks your heart to see this. And they've been
lied to by the medical community that wants to
help them, but they're giving them mediocre,
incremental technologies that never worked. The
technology's never worked. they don't know any
different they don't know any better and i look
at them say hey i know you tried everything i
know you've tried cvac hyperbaric i know you've
tried transcranial direct current stimulation
you've tried tms you've tried everything and
nothing's worked and you think it's you you think
you're the only broken person and you can't be
fixed it's not true this technology is here for
you it was built for you and it was built to
help you restructure the physiological damage
of your brain and allow your body to heal. And
you know how rewarding it is to have the spouse
get on the phone with me and say, my husband
is back. You brought my husband back. I didn't
do it. How incredible is that? All we did was
liberate them from this. We can't fix what we
don't even know is broken. No one tells these
people. what's broken. They don't tell them any
of this stuff. They don't say, hey, when you
were traumatized, your central nervous system
lost faith in you. What? When you were traumatized,
your central nervous system lost trust in the
universe. It doesn't feel it's a safe place.
When you were traumatized, blood flow stopped
in your hippocampus, in your prefrontal cortex.
You're stuck. Your brain physiology is stuck.
You can't unstick. What? I would like to know
that. I think I can't really go anywhere besides
stuck in my own head, in my own narrative, in
my own cycle of shame and confusion and pain
and suffering and exhaustion because I don't
even know what happened to me. So it's so amazingly
rewarding to know that we can help people. We
can't harm a single human being. You just got
to use it. Use rescue every day, deep sleep every
night. And you will live the life you deserve
to live. Absolutely. Just quickly, what about
autoimmune disease, knowing that that's also
attached to a stress response? All of it. Every
single piece of it. Everything, you know, early
on, I didn't understand all the tentacles of
New Calm. But the more we helped and the more
we innovated, the more we saw. the more I came
to the conclusion, stress is a great equalizer.
Everything is modulated by stress. We have autoimmune
issues, mostly because we are too filled with
cortisol. Mostly because our lifestyle isn't
in balance anymore. Our food supply isn't food,
especially in America. Our environmental toxins
are poison everywhere. We are poisoned by dopamine
from this. This is like, Literally, I'm not a
religious guy, but if I believed in the devil,
I would tell you that the devil invented this,
invented the mobile device and social media,
because my goodness, it's destroying your brain.
It is destroying your brain. It is destroying
your attention span, your ability to think. It's
destroying your dopamine receptor sites. It's
destroying your gut. So, James. 50 years ago,
there was no proliferation of ulcerative colitis,
irritable bowel syndrome, Crohn's disease. These
are stress diseases. Stress creates cortisol.
Cortisol sits in your gut. The acid in your gut
messes up your microbiome. What? It's all immune
and it's all stress modulated. If we can resolve
stress, and one of the beauties of Nucom is we
have the only patented solution in the world.
This isn't patented Band -Aid. It's not patented
symptom management. This is the only patented
solution in the world. We solved it. All you
need to do is use it. And over time, any immune
issue you have, from Crohn's disease to Lyme
disease, guess what? We're going to give your
immune system strength back. Why? We lower the
cortisol. We lower the stress. We give you the
restorative sleep. Your body knows how to heal.
Beautiful. Well, I want to go to the closing
questions quickly and be mindful of your time.
The first one I'd love to ask, is there a book
or are there books that you'd love to recommend?
It can be related to our discussion today or
completely unrelated. That's a great question.
Well, the first book I'd recommend is a book
written about new calm. A new calm. Why? Not
because I'm a biased CEO, but because we're talking
like really advanced brain science, okay? But
wouldn't you like to know about your brain? Wouldn't
it be cool to actually understand the operating
system of your brain? This was written not like
sixth grade level, but like third grade level.
And so this was written about the science of
new calm, but it's also written about the biology
of addiction. And it's a really fascinating read.
So this one I love. My favorite book that I've
read in the last 10, 20 years, this is kind of
off point, is Gore Vidal's book about Lincoln.
I love the English language. I love to learn
words. And Gore Vidal is one of the most incredible
writers. Literally, you have to read with a dictionary
by your bed. But I loved Gore Vidal's Lincoln.
I thought it was an amazing story of an amazing
human being. We give them credit where credit
wasn't due, and we don't give them credit where
it was due, but just the way they lived in 1860,
et cetera. Love that book. Gore Vidal is a great
author. And then two of my friends, Tony Robbins
and Jim Quick. So Limitless with Jim Quick, Awakening
the Giant Within. And there's one other book,
another friend of mine, Play Big, Dr. Tom Hanson.
So one of the top sports psychologists in the
world and just a really good expertise on the
mental strength for baseball, literally baseball.
He interviewed Pete Rose and he said, you know,
Pete wasn't, he wasn't plagued with over -exuberant
intelligence. He didn't get lost in his head.
He just said, See ball, hit ball. Okay, that's
pretty simple. That's filtering it down. So yeah,
those would be Tom Hanson, Jim Quick, Tony Robbins,
three of my favorites, three great, great authors.
Gore Vidal for just, we don't spend enough time
in history and thus we repeat it a lot. We don't
learn generationally. We either because we're
too egocentric and narcissistic when we're youthful
and then we're too busy when we're older, but
we're not learning enough from our elders. We're
repeating history repeats itself and it should,
we should actually learn and evolve and grow.
And then the new calm book, just because why
not learn about your brain? Absolutely. Yeah.
I think the other problem is if you don't learn
from history, then there's people that will do
the exact same thing to your generation that
will stop you learning from history. So they'll
distract you with tweets and other stuff like
that. So anyway, I digress. What about documentaries
and films? Films and documentaries, huh? I used
to be a really big film buff. To be honest with
you, I like the stories of Justice. Braveheart's
one of my favorite movies of all time. Dr. Zhivago
is one of my favorite movies of all time. How
can people in the Russian Revolution find such
love in the face of chaos? The English Patient.
So you're starting to see a theme. For a tough
guy, wrestler, all that stuff, I'm a romantic
at heart, man. I'm soft on the inside. So, yeah,
I would think that my movie choices are large,
epic love stories when it all comes down to it.
Those would be my three favorites. If I had to
watch three movies for the rest of my life on
a deserted island, I'd watch those three. Dr.
Zhivago, Braveheart, and The English Patient.
Documentaries, huh? I can't think of a single
documentary in the moment that has any merit
in my heart. Probably because, remember I'm a
workaholic? I don't watch a lot of television.
I don't watch a lot of sports anymore. Let me
think here. I should be able to come up with
a documentary that would be amazing. Probably
the last one I did see was the story of the Red
Sox and the Yankees. So there you go. I'm a Red
Sox fan. My father was a Yankee fan. I grew up
in Connecticut for the first 11 years of my life.
And Connecticut's a unique state in America where
you can select, are you going to be a Red Sox
fan or a Yankee fan? Those are your two selections.
You can't be a Mets fan. And I selected the Red
Sox, which was a poor choice for most of my life.
But the Red Sox have won four World Series, and
the Yankees have only won one in the last 20
years. So we've turned the tide. So, yeah, there
you go. All right. Well, the next question, is
there a person you'd recommend to come on this
podcast as a guest to speak to the first responders,
military and associated professions of the world?
Wow, that's a great question. And yes, there
are several people that I can think of. One would
be Dr. Richard Schuster. He's a good friend of
mine. He's a neuropsychologist. He's got his
heart as big as mine and yours and a desire to
help those suffering from trauma. Now, everybody
on this earth has some trauma. It's really the
magnitude of the trauma. But I think Richard
Schultz would be a great one. I think my esteemed
colleague in the Comprehensive Cancer Wellness
Program would be another great one, Dr. Janet
Ranicki, MD, PhD. She's a psychoneuroimmunologist.
She doesn't need to get on here and talk about
cancer. She can get on here and talk about your
brain, your emotional health and well -being,
and the contribution that trauma has to disease.
She's a delight. She's very, very bright and
an angelic force of nature. And then maybe some
of my special forces operators, friends, because
they have a parallel path. They see and witness
things that the human brain cannot reconcile.
And they've sacrificed a lot to be here. So I
won't name names, but off record, I'll give you
some ideas on some special forces operators I
think would be really good contributors to this.
Yeah, please. Let's make it happen. I think all
those would be great because I think this is
what I like to do, you know, with anything that
I'm extremely passionate about is obviously talk
about it from different lenses. So, you know,
obviously as the CEO, of course, you're going
to have a vested interest. So, you know, but
what are the SF guys seeing? What are the neuroscientists
seeing? And so you get these layers. So I think
it would be amazing. They don't even have to
bring up new comb. They're going to contribute
in ways that are just amazing. And I think they'll
like that. There's one other gentleman. His name
is Alan Weterhold. And he's got a product that
I really like. And it's an electrolyte product
that's not just electrolytes. Electrolytes are
necessary. And they're really good, actually,
to have your electrolytes before you do new comb
because it helps with the electrical signaling.
It strengthens the rescue experience. However,
his electrolytes seem to be unique because he
adds in elements like GABA. and L -theanine,
inhibitory neurotransmitters that help with the
relaxation response. So he's got a unique product,
and he's also a veteran with a big heart. What's
his product called? Pneuma, N -E -U -M -A, Pneuma
Health. Brilliant. I'll look that up. All right.
So the last question before we make sure everyone
knows where to find New Calm and yourself, what
do you do to decompress these days, aside from
New Calm? That's it. I'm very regimented. My
life is very regimented and my days are not normal.
And like yesterday was a weekend and I worked
about nine and a half hours on a Sunday. And
I thought that was a good day because I love
what I do. My purpose is my passion. My passion
is my mission. All of that's fine. I love working
on the weekends because I don't have to respond
to anybody. I get to select and choose what I
want to work on on the weekend. My life is not
human anymore. It hasn't been for a while. It's
very, very kind of like this. And so the only
thing that I can do would be, I do enjoy singing,
which sounds weird, but I work with the number
one vocal coach named Roger Love. And I sang
in a band for like 19 years of my life. And I
sang because I played lead guitar and I sang
just as a means to an end. But I never understood
voice. I didn't understand how to connect my
chest voice with my mid voice with my head voice.
And so I would jump from chest to high voice.
And so Roger is my vocal coach. And it's been
really amazing. I don't know how amazing it is
for my family because they get to hear me singing
every morning or whatever we do. But so singing
for at least 15 minutes every morning as I prepare.
And then New Calm. And so for me, New Calm's
in my life all the time. So I do rescue in the
afternoon as my, you know, restorative make two
days out of one. I have one day from 5 a .m.
to like three. And then I go New Calm and then
I have another day till about 10 o 'clock at
night. And I love that. I love focus while I'm
working. I listen to Ignite every morning to
start my day because we're international. So
I start with, you know, international emails
and stuff. I listen to Triumphant and Ascend
every morning and it just clears any cobwebs
and makes me feel really good. So it is, I am
a nuke home junkie and I use it very methodically
and ritualistically as a means to an end to get
me to where I need to get to. I went to Welsh
College of Music and Drama in Cardiff for a year,
did like a one year acting certificate, I guess
it was, whatever diploma, whatever they called
it. And I remember the musical theater class
I was practicing for a song and a gentleman walked
all the way across the street from a house that
was a few houses out down the street, knocked
on my door just to tell me to shut the fuck up.
So I don't know if I would have made it in the
music industry, to be honest. Whatever vibration
didn't resonate with him. That's impressive.
That's like an achievement in and of itself.
I think so. It could be used as a weapon of war,
maybe. Who knows? Yeah, who knows? Yeah, wow.
That's really intriguing and impressive. Roger
Love's amazing. And there's a lot of physiology
to the voice. And obviously, with breath, it
oxygenates you and makes you feel good anyway.
So after every morning of my routine. I feel
really elated. Actually, it's quite cool. But
he has me singing Jeremy songs. He has me singing
Eagles songs. And I told him, I said, we need
to sing things that are a little bit more in
my range because my brain knows how Steve Perry
sounds and I don't sound like that. So I'm straining.
And it's not good. It does feel good though.
I still sing. And actually I did take singing.
I wasn't terrible, but it was like some God awful
screamo song that I was practicing. But I remember
leaving. the vocal, you know, lessons after when
I was still pursuing, you know, that whole performance
space. And you do, it, it, it does do something
good to your soul. And it doesn't mean that anyone
has to listen to you, but I think that, you know,
it's like these people that take dance classes
when they're adults and no one has to watch you
perform. No. So that's our time is great. A car
times. I'm going to stay. I'm going to go for,
wait from the mic for a second. I'm just going
to showcase to you something really simple. I
can. If I want. I could never do that before.
I have no idea where that even came from. So
as I'm learning and I'm getting all this stuff.
So yeah, that's been a really cool side passion.
My wife's like, what are you doing? Why are you
doing that? I said, well, your voice is important.
And my voice expresses our mission and I'm on
stage a lot. So I'm improving my voice. Well,
it turns out I can sing better than I thought
too. So there you go. There you go. All right.
Well, for people listening, where can they find
New Calm? Where can they find the free trial?
And then if you want to add it as well, is there
anywhere else to find you specifically online?
www .newcalm, N -U -C -A -L -M. So New Calm,
the genesis of the name came from our competition,
which is old calm in the forms of drugs and alcohol.
When you're stressed. Those products work. Well,
we're Nucalm, N -U -C -A -L -M. The free trial
is available on the website. And it doesn't matter
if you buy it outright or whatever you do, everybody
gets seven days free. And there are monthly subscriptions.
There are annual subscriptions. And think about
this. A couple of years ago, this was a $6 ,000
FDA class three medical device with one product,
Rescue. Today, it's a monthly subscription, mobile
app and a headphone. for as low as 50 cents a
day. And there are six products. So we're in
a really good place to take care of a lot of
people. And affordability is not an obstacle
anymore. We think you're worth 50 cents a day.
You should think that as well. So come there,
check it out, try it. The seven day free trial
is curated. We want to help you. We want to help
you be a better human being. And we can do that.
And then for me personally, I don't have any
social media. So one of the things about being
in the brain science world is I kind of know
how to protect myself. So I'm impregnable and
I'm insulated from social media. I literally
have no social media. So to get a hold of me
is Jim, J -I -M dot P -O -O -L -E at new calm
.com. Or if you're bold, 302 -383 -1450. I'm
old school. I'm 56 years old. I'd much rather
have a discussion with somebody than getting
behind a keyboard. So 302 -383 -1450. And again,
that'll probably be one of the first and only
Delaware area codes in your phone. We're like
mysterious 302. Well, again, I want to say. It
is absolutely worth it. If you want to do the
free trial first just to kind of dip your toe
in, 100%. But I mean, I've been using it for
years. Like I said, my family have. And then
I've had other friends that have asked, oh, what
was that thing? And they've had incredible results
too. So I cannot speak highly enough about it.
And I don't do that about very many things at
all. So I want the people listening who I know
how hard they work for every single dollar that
they have. to only invest in something that's
truly going to have, you know, a high ROI. So
I think it's incredible. I want to thank you
not only for, you know, bringing this to myself
and my family, but also the second time coming
on the podcast and being so generous with your
time. So thank you so much, Jim. Thank you, James.
And I just want to applaud James for your effort,
your passion, your commitment, your perseverance.
We have to gather amongst ourselves to help people
because it's not easy to help people. We normalize
dysfunction and we create obstacles to our own
success. And we don't know what we don't know.
So together, holding hands and expressing what
can be, your work is admirable, respected, and
necessary. So thank you.