WEBVTT

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the Shield podcast with Joel Totoro and Wes Barnett.

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Welcome to the Behind the Shield podcast. As

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always, my name is James Geering, and this week

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it is my absolute honor to welcome back onto

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the show CEO of Newcombe, Jim Poole. Now, if

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you haven't heard the initial conversation I

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did with Jim on episode 806, hit stop now, go

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back and listen to that first. He does an incredible

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job of leading you through the origin story of

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New Calm and why it is so pertinent for each

00:04:04.629 --> 00:04:06.949
and every one of you that are listening now.

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In the second conversation, we take a deep dive

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back into New Calm and cancer prevention. the

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acute and chronic impact of sleep deprivation,

00:04:17.680 --> 00:04:21.500
how I truly believe NuCalm should be used to

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punctuate shifts before going home, what they're

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seeing as far as brain injury healing, addiction,

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and so much more. Now, before we get to this

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incredible conversation, as I say every single

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week, please just take a moment, go to whichever

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app you listen to this on, subscribe to the show,

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Leave feedback and leave a rating. Every single

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five -star rating truly does elevate this podcast,

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therefore making it easier for others to find.

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And this is a free library of over 1 ,100 episodes

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now. So all I ask in return is that you help

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share these incredible men and women's stories

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so I can get them to every single person on planet

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Earth who needs to hear them. So with that being

00:05:10.160 --> 00:05:14.819
said... I welcome back onto the show Jim Poole.

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Enjoy. Well, Jim, I want to start by saying welcome

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back onto the Behind the Shield podcast. You

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were my guest in August 2023, episode 806, which

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I just reposted. So people listening to this,

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you don't have to go far back to find the original

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conversation. So a couple of years later, we

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are sitting down again. So welcome back. Thanks

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for having me. 800 conversations with people.

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That's a lot. We're up to over 1 ,100 now. 1

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,100 conversations with people. That's a lot.

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It is. 1 ,100 solutions the way I look at it.

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It's just connecting the people with the solutions

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to the people with the problems. Wonderful. All

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right. Well, first question, where on planet

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Earth are we finding you today? Because I know

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you're all over the planet. I am home in Tampa.

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Tomorrow I head to Las Vegas, but I am home.

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in lovely tampa florida so when we first spoke

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i lived in delaware i lived there for 22 years

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raised our girls and before our youngest daughter

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graduated high school we sold our home in delaware

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and we moved to tampa three weeks after she graduated

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so i live in tampa florida now what are your

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thoughts of florida being a florida guy myself

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uh huh probably a lot of complicated thoughts

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of florida but a couple things i really like

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one Vitamin D. The sun. I love it. I love the

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birds of paradise and all the kind of cool wildlife

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here. So it's equatorial. It's different for

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me in the Northeast. So I grew up Northeast.

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So I like that. And then the way that our home

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is situated, we have nothing but nature behind

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us. We've got a nice pool. So I like the peace.

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And this is a good one. For any of you workaholics,

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you'll appreciate this. I know no neighbors.

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So we've lived here for 13 months. I still don't

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know any neighbors. So no one bothers me. I get

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to just do my work, do my job. And I love it.

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So yeah, so far, so good. I like the ocean. We're

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on the West Coast, as you know. And I like the

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pristine nature of the beach there. I would like

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to have more waves. And then two of my daughters

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go to school in Boca Raton. So we kind of go

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bi -coastal. Other than that, I don't really

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have much thoughts on Florida and Floridians

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at this point. I haven't had enough interaction

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to create an opinion, but I do like the pace.

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I like the pace. I think it's a beautiful state,

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and this is the problem. Sometimes we look at

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some of the humans and judge the state by it,

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and that's the wrong way of doing it. You know

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what I mean? If there was a sudden... you know

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apocalypse where everyone lost the ability to

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talk i think you'd realize it's a much nicer

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place than people think because i mean i i where

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i live is just a community in ocala and we have

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everything from pelican to storks to herons to

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cranes to all kinds of birds of prey and you

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know it's just it is a beautiful beautiful place

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and then i go to the east coast normally and

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you know there are the waves there and it's just

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this you know beautiful white sand and then someone

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will chirp about you know politics or whatever

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it's like it doesn't matter that's not about

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where we live where we live is this beautiful

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country whether you're in the uk or australia

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or you know the us or anywhere else around the

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world you know that the people especially the

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politicians do not define your quality of life

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no and we're lucky to live in america and be

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free to live where we want to live i love the

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nature part of it and i love the pace the humidity

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i could probably do without but hey it's a trade

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-off i'll take because in the winter time i know

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you can't shovel sunshine so I'm going to be

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really happy when things are happening back in

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the Northeast, not to be. So yeah, I like it

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here. Absolutely. What about, you touched on

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work life at the moment. I know in all the conversations

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that we've had, how much traveling you do and

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what you're promoting is something that truly

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is life -saving. There's no other way to describe

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it. So I can totally obviously understand your

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mission. Mine's the same thing. Every day you're

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waking up, you know that. By pushing your message

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in this case, the ability to reach people that

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really need it is so important. How do you balance

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that with time with family, time at home, and

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just simply your ability to downregulate? NuCalm

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is my downregulator, so it's a trap. It's my

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obsession. It's my purpose. It's my mission.

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It consumes most of my mental calories. It certainly

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consumes my time and my attention. And then I

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can downregulate and go do rescue and come back

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and everything's hunky -dory and rosy again.

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On the life's balance and life having things

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in your life, there's been a shift over the last

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few years as we've grown and gotten more busy

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and more demand. Less hobbies. So the only hobby

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that I have today would be exercise every morning.

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And my family. So it's a very simple life now,

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James. I have work. I have exercise in the morning.

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I still have hygiene and food and things that

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I need as a human to live and family. And other

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than that, there's nothing in my life. I used

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to play lead guitar in a rock band and I love

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photography and all that stuff. It's in the dugout

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until... this kind of reaches its conclusion

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well i want to get to you know where this needs

00:11:11.389 --> 00:11:14.250
to go but even though i put the episode out for

00:11:14.250 --> 00:11:15.769
people that happen to be listening to this for

00:11:15.769 --> 00:11:18.509
the first time if you want to just give an overview

00:11:18.509 --> 00:11:21.269
of the backstory of newcom i know obviously we

00:11:21.269 --> 00:11:23.789
spent a whole entire episode discussing it last

00:11:23.789 --> 00:11:25.409
time but just an overview and then we'll dive

00:11:25.409 --> 00:11:27.690
into some of the the progressions that you've

00:11:27.690 --> 00:11:31.059
made the last couple of years So Newcomb is amazing.

00:11:31.480 --> 00:11:34.779
It's a very good word to describe it. It's wonderful.

00:11:34.960 --> 00:11:38.059
It's mythical. It's mysterious. It's magical.

00:11:39.039 --> 00:11:42.600
But it's all founded in science. So in 1990,

00:11:42.980 --> 00:11:46.279
35 years ago, the brilliant neuroscientist, quantum

00:11:46.279 --> 00:11:49.600
physicist, naturopath went on a quest to try

00:11:49.600 --> 00:11:53.360
to figure out a way to naturally help downregulate

00:11:53.360 --> 00:11:57.159
stress for complex trauma, trauma, and addiction.

00:11:58.200 --> 00:12:00.220
In the profile of humanity, those are the most

00:12:00.220 --> 00:12:02.779
difficult profiles to live with because of the

00:12:02.779 --> 00:12:05.940
locus of control, the power of the amygdala and

00:12:05.940 --> 00:12:07.860
your fight or flight. And you're constantly in

00:12:07.860 --> 00:12:10.399
this state of fear and you're constantly in a

00:12:10.399 --> 00:12:13.200
state of high frequency. So that's the genesis

00:12:13.200 --> 00:12:16.080
of how this all started. It took this incredibly

00:12:16.080 --> 00:12:19.620
gifted intellect 19 years to figure this out.

00:12:19.740 --> 00:12:22.679
And it's not because he was lazy and it's not

00:12:22.679 --> 00:12:26.690
because he was incompetent. This is the complexity

00:12:26.690 --> 00:12:30.049
of the human brain. So what he ended up inventing

00:12:30.049 --> 00:12:33.769
is a method in the form of software. The software

00:12:33.769 --> 00:12:35.970
has a lot of complexity to it, a lot of math,

00:12:36.190 --> 00:12:38.710
a lot of algorithms. And then we put music on

00:12:38.710 --> 00:12:41.129
top of the software. Here's what's cool about

00:12:41.129 --> 00:12:44.610
NuCalm. You put headphones on and you select

00:12:44.610 --> 00:12:48.029
how you want to feel. There is no effort. There

00:12:48.029 --> 00:12:50.250
is no training. There is no pill. There is no

00:12:50.250 --> 00:12:54.299
side effects. There's nothing. the neuroscience

00:12:54.299 --> 00:12:56.279
does all the work and what we're doing is we're

00:12:56.279 --> 00:12:59.299
using your ears like a trojan horse to present

00:12:59.299 --> 00:13:03.840
your brain with signals now your brain synchronizes

00:13:03.840 --> 00:13:08.879
to these signals so we have created for the first

00:13:08.879 --> 00:13:13.120
time in history a method for humans to regulate

00:13:13.120 --> 00:13:16.279
how they think their mood and their behavior

00:13:17.159 --> 00:13:20.220
with simply a headphone and a mobile app. And

00:13:20.220 --> 00:13:22.820
you can go from the deepest levels of sleep to

00:13:22.820 --> 00:13:24.899
the highest levels of intensity and everywhere

00:13:24.899 --> 00:13:28.960
in between simply by using physics and thus not

00:13:28.960 --> 00:13:32.080
being reliant on caffeine, alcohol, recreational

00:13:32.080 --> 00:13:35.139
drugs, pharmaceuticals, sleeping pills. We've

00:13:35.139 --> 00:13:38.299
changed the game. So that's, yeah, it's a monumental

00:13:38.299 --> 00:13:41.600
big deal. And I've been running this company

00:13:41.600 --> 00:13:46.649
for 16 years and I still... I still can't grasp

00:13:46.649 --> 00:13:49.990
the magnitude of what this invention can do for

00:13:49.990 --> 00:13:53.429
many, many centuries to come in how humans regulate

00:13:53.429 --> 00:13:57.110
themselves. Well, I'm sure I said this last time

00:13:57.110 --> 00:13:59.309
we spoke as well, and I stand by it two plus

00:13:59.309 --> 00:14:02.850
years later. I think this should be an essential

00:14:02.850 --> 00:14:06.690
tool for every first responder between the end

00:14:06.690 --> 00:14:08.850
of their shift and when they get in their car

00:14:08.850 --> 00:14:11.529
and actually head home, because the down regulation.

00:14:12.460 --> 00:14:15.340
ability of rescue 20 minute rescue or 20 minute

00:14:15.340 --> 00:14:19.600
power nap to take a sleep deprived, highly stressed

00:14:19.600 --> 00:14:22.000
first responder and just give them the ability

00:14:22.000 --> 00:14:24.980
to downregulate and have as you normally allude

00:14:24.980 --> 00:14:27.340
to the equivalent of about one sleep cycle, sort

00:14:27.340 --> 00:14:30.419
of 90 minutes of sleep before you get behind

00:14:30.419 --> 00:14:32.740
the wheel, navigate all that traffic and then

00:14:32.740 --> 00:14:35.799
walk through the door as mom or dad. I think

00:14:35.799 --> 00:14:39.460
that alone should be an industry standard. I

00:14:39.460 --> 00:14:42.830
agree. And it would change. It would change everybody's

00:14:42.830 --> 00:14:45.590
life. It would change the first responder's life.

00:14:46.250 --> 00:14:49.090
It would change the family of the first responder's

00:14:49.090 --> 00:14:52.090
life. It would liberate that first responder

00:14:52.090 --> 00:14:55.149
to not be in this exhausted state of faking it

00:14:55.149 --> 00:14:56.889
until they make it when they come to the door.

00:14:57.049 --> 00:14:59.690
They should be present. They should have access

00:14:59.690 --> 00:15:02.190
to joy and gratitude and love and all the things

00:15:02.190 --> 00:15:05.509
that they deserve with their family. Not get

00:15:05.509 --> 00:15:09.049
home and be like, uh, I need seclusion for a

00:15:09.049 --> 00:15:12.220
few minutes. get my head together, whatever that

00:15:12.220 --> 00:15:15.720
is. However, they've figured out how to cope.

00:15:16.019 --> 00:15:18.360
It doesn't have to be that way. So I think that's

00:15:18.360 --> 00:15:21.039
a great use case. And I agree. And I think one

00:15:21.039 --> 00:15:23.580
of the biggest challenges that we have as a neuroscience

00:15:23.580 --> 00:15:26.799
company bringing this to the world is when we

00:15:26.799 --> 00:15:31.879
go to help caretakers, caretakers, they're not

00:15:31.879 --> 00:15:35.779
easy to take care of. Caretakers are not easy

00:15:35.779 --> 00:15:39.200
to take care of. So if I say here, let us provide

00:15:39.200 --> 00:15:41.740
some help to you for all the sacrifice and service

00:15:41.740 --> 00:15:45.440
that you give to us, it doesn't often get received

00:15:45.440 --> 00:15:49.220
with open ears and open arms. Well, I think the

00:15:49.220 --> 00:15:53.600
other thing that I've seen is you have good days

00:15:53.600 --> 00:15:56.159
and bad days when, you know, anytime. And so

00:15:56.159 --> 00:15:58.179
when I've used New Calm, there's times where

00:15:58.179 --> 00:16:02.399
I've gone. pretty early into a deep, deep state

00:16:02.399 --> 00:16:04.779
of relaxation. And sometimes I wake myself up

00:16:04.779 --> 00:16:07.019
snoring a little bit. But there's other times

00:16:07.019 --> 00:16:10.059
where you're not. Your mind was obviously a little

00:16:10.059 --> 00:16:14.399
busier. But the fact that it's out of your hands

00:16:14.399 --> 00:16:16.799
as far as the down regulation, I think that's

00:16:16.799 --> 00:16:19.480
the key. If I try and meditate, which I do as

00:16:19.480 --> 00:16:21.740
well, and I think that's fantastic, there's times

00:16:21.740 --> 00:16:24.299
where the monkey mind won't shut up. So you still

00:16:24.299 --> 00:16:26.259
do your meditation practice. It still has an

00:16:26.259 --> 00:16:29.200
effect. but it maybe isn't as effective as some

00:16:29.200 --> 00:16:31.820
of the other ones. Whereas with the NuCalm, no

00:16:31.820 --> 00:16:34.960
matter where your mind is at, you can't help

00:16:34.960 --> 00:16:37.100
but be downregulated. And one thing that was

00:16:37.100 --> 00:16:39.620
really interesting to me, I think I talked about

00:16:39.620 --> 00:16:42.159
this last time as well, is once you get into

00:16:42.159 --> 00:16:46.019
that deeper phase of those 20 minutes, I go to

00:16:46.019 --> 00:16:48.220
think about something and my brain is like, no.

00:16:49.340 --> 00:16:52.019
It's the weirdest thing that you cannot think

00:16:52.019 --> 00:16:53.679
about that thing that you want to think about

00:16:53.679 --> 00:16:55.769
because your brain is already... dropped you

00:16:55.769 --> 00:16:58.269
into that different state so you know and then

00:16:58.269 --> 00:17:00.029
that feeling of kind of being sucked into the

00:17:00.029 --> 00:17:03.250
bed so i'm a you know i'm not a big believer

00:17:03.250 --> 00:17:06.809
in biohacks and shortcuts and you know snake

00:17:06.809 --> 00:17:09.509
oil so when i went into this i was just open

00:17:09.509 --> 00:17:11.190
-minded like all right let me observe exactly

00:17:11.190 --> 00:17:13.730
what i'm feeling but now here we are you know

00:17:13.730 --> 00:17:15.710
well over two years almost three years i think

00:17:15.710 --> 00:17:18.329
of using new calm and you know and then we're

00:17:18.329 --> 00:17:19.849
going to get to some of the upgrades that you've

00:17:19.849 --> 00:17:23.099
done It doesn't matter what state you're in.

00:17:23.180 --> 00:17:25.759
If you put that in the down regulation, the sleep

00:17:25.759 --> 00:17:28.059
mask and the headphones on, you go back into

00:17:28.059 --> 00:17:30.579
the bunk room after you've been relieved or you

00:17:30.579 --> 00:17:33.079
sit in your squad car in the safety of the station

00:17:33.079 --> 00:17:36.079
before you leave home and you just do 20 minutes.

00:17:36.400 --> 00:17:39.220
It is incredible how that will down regulate

00:17:39.220 --> 00:17:41.740
you and you'll feel so much more rested before

00:17:41.740 --> 00:17:44.480
arguably a pretty treacherous drive for a lot

00:17:44.480 --> 00:17:46.500
of sleep deprived first responders going home.

00:17:47.289 --> 00:17:50.529
Absolutely. So for the listeners who weren't

00:17:50.529 --> 00:17:53.490
on the first one, New Calm is an experience.

00:17:53.630 --> 00:17:56.049
It's immersive. We're literally going to put

00:17:56.049 --> 00:17:58.029
you in a state that's synonymous with being a

00:17:58.029 --> 00:18:00.710
monk. And most first responders are not monks.

00:18:01.150 --> 00:18:04.289
So how do we do this? Well, we have the neuroacoustic

00:18:04.289 --> 00:18:06.549
software. That's the software that we're using

00:18:06.549 --> 00:18:08.829
to present the brain with signals. And we're

00:18:08.829 --> 00:18:11.589
literally like a dial. We're either slowing down

00:18:11.589 --> 00:18:15.059
your brainwave frequency or increasing it. Rescue

00:18:15.059 --> 00:18:17.900
and PowerNap, which James is alluding to, they're

00:18:17.900 --> 00:18:20.539
designed to bring your brain to the healing state.

00:18:20.680 --> 00:18:23.980
And the healing state is a frequency called theta.

00:18:24.220 --> 00:18:27.160
It's four hertz to seven hertz. And it lies just

00:18:27.160 --> 00:18:30.380
above deep sleep. So in this state, like a lucid

00:18:30.380 --> 00:18:32.960
dream state, this is where your cells clean their

00:18:32.960 --> 00:18:35.420
toxins and your mitochondria is restored. This

00:18:35.420 --> 00:18:39.720
is the healing zone of humans. This is why humans

00:18:39.720 --> 00:18:42.660
must sleep. So we are going to take you there.

00:18:43.180 --> 00:18:44.740
And we're going to take you there with math and

00:18:44.740 --> 00:18:48.319
physics. Very precise and very predictable. Now,

00:18:48.339 --> 00:18:50.720
how do we do it? You find a safe, comfortable

00:18:50.720 --> 00:18:54.279
place. It can be in the bunk. You put an eye

00:18:54.279 --> 00:18:56.859
mask on. Well, why do you need an eye mask? Because

00:18:56.859 --> 00:18:59.980
we are visually stimulated by light. You do not

00:18:59.980 --> 00:19:01.859
sleep with your eyes open. You don't meditate

00:19:01.859 --> 00:19:04.180
with your eyes open. You can't even relax with

00:19:04.180 --> 00:19:06.559
your eyes open. So we're going to negate stimulation

00:19:06.559 --> 00:19:10.099
to the eyes. Then you put headphones on and you

00:19:10.099 --> 00:19:14.500
select play. That's it. The first few minutes,

00:19:14.680 --> 00:19:17.880
nothing's really happening. You're probably listening

00:19:17.880 --> 00:19:20.480
through what just happened in your shift or what's

00:19:20.480 --> 00:19:22.880
for dinner tonight or whatever. And then all

00:19:22.880 --> 00:19:25.160
of a sudden you start to fall into your bunk

00:19:25.160 --> 00:19:29.740
and your brain starts thinking about weird stuff

00:19:29.740 --> 00:19:33.259
like anything. And you can't stay on a thought

00:19:33.259 --> 00:19:36.619
pattern. And then most of us who are sleep deprived,

00:19:36.799 --> 00:19:41.029
we skip off of sleep. So you wake yourself up

00:19:41.029 --> 00:19:43.849
snoring or whatever it is. This isn't designed

00:19:43.849 --> 00:19:46.430
for you to fall into deep sleep. It's designed

00:19:46.430 --> 00:19:49.690
to hold you in theta. But your brain is smarter

00:19:49.690 --> 00:19:52.289
than our technology. And if you are fatigued,

00:19:52.329 --> 00:19:55.289
you'll fall in and out of sleep. That's it. The

00:19:55.289 --> 00:19:57.789
experience is set it and forget it. We do all

00:19:57.789 --> 00:20:01.829
the work. But when you get up, my goodness, you

00:20:01.829 --> 00:20:04.210
have no idea. Number one, you have no idea how

00:20:04.210 --> 00:20:06.589
much stress you've been carrying with you until

00:20:06.589 --> 00:20:09.990
it's gone. Number two. You feel very grounded

00:20:09.990 --> 00:20:12.869
and you feel physically relaxed, but you feel

00:20:12.869 --> 00:20:17.109
mentally clear. Like, wow, I really want to take

00:20:17.109 --> 00:20:19.789
that drive home and I can't wait to hug my wife

00:20:19.789 --> 00:20:23.329
or my husband and see my kids. It changes everything

00:20:23.329 --> 00:20:26.769
about your mental capacity, your emotional capacity

00:20:26.769 --> 00:20:29.009
and your physical health and well -being. So

00:20:29.009 --> 00:20:34.069
it's an amazing 20 minute gift. I think of Blake.

00:20:34.650 --> 00:20:37.630
And I think, who was this amazing human being

00:20:37.630 --> 00:20:40.650
who dedicated his life to finding a way to help

00:20:40.650 --> 00:20:45.230
us humans be better humans? All this is doing

00:20:45.230 --> 00:20:47.950
is helping me be a better human being. And it

00:20:47.950 --> 00:20:50.869
can do that for anybody. And I know we'll speak

00:20:50.869 --> 00:20:53.250
to the different use cases, but we've been serving

00:20:53.250 --> 00:20:56.170
humanity for 16 years. Millions and millions

00:20:56.170 --> 00:20:59.509
of people have experienced the benefit of meditating

00:20:59.509 --> 00:21:02.569
like a monk in 20 minutes. without ever even

00:21:02.569 --> 00:21:05.150
having to spell meditation. So the opportunity

00:21:05.150 --> 00:21:07.329
is in front of us. And I know, James, you're

00:21:07.329 --> 00:21:09.630
spending a lot of your time, energy, and effort.

00:21:09.730 --> 00:21:12.970
This is a quest for James to help first responders

00:21:12.970 --> 00:21:17.470
take care of themselves because your life doesn't

00:21:17.470 --> 00:21:21.309
need to be all in on the sacrifice and nothing

00:21:21.309 --> 00:21:23.809
in on taking care of you because the end game

00:21:23.809 --> 00:21:27.920
isn't fun for anybody. Absolutely. Well, I want

00:21:27.920 --> 00:21:30.460
to jump into some of the different areas where

00:21:30.460 --> 00:21:32.720
this is making a huge difference. But understanding

00:21:32.720 --> 00:21:37.420
the audience and the profession, buy -in is a

00:21:37.420 --> 00:21:41.180
big element of it. So who are some of the groups,

00:21:41.319 --> 00:21:43.539
organizations, professions that are trusting

00:21:43.539 --> 00:21:47.119
UConn now with their men and women? We started

00:21:47.119 --> 00:21:51.180
in medicine. So we started actually with complex

00:21:51.180 --> 00:21:53.720
trauma, trauma and addiction. That was the starting

00:21:53.720 --> 00:21:58.319
case. profile and in that clinical setting, it's

00:21:58.319 --> 00:22:01.500
not easy to discern the impact that your technology

00:22:01.500 --> 00:22:04.380
is having on long -term chronic stress or illness.

00:22:04.519 --> 00:22:08.839
So we shifted. And in November 5th, 2009, we

00:22:08.839 --> 00:22:14.099
began serving medical surgeries. So in a surgery,

00:22:14.279 --> 00:22:17.819
instead of having general anesthesia and a benzodiazepine

00:22:17.819 --> 00:22:19.619
and suppressing your central nervous system,

00:22:19.779 --> 00:22:22.759
you're wearing an eye mask, headphones, and you're

00:22:22.759 --> 00:22:27.099
listening to our physics being operated on. That

00:22:27.099 --> 00:22:29.799
pretty much negates all skepticism right there.

00:22:30.539 --> 00:22:35.880
2 ,600 ,000 surgical procedures replacing general

00:22:35.880 --> 00:22:38.940
anesthesia. Now, how do we do that? Well, when

00:22:38.940 --> 00:22:42.440
your brain is at four Hertz, if you look at the

00:22:42.440 --> 00:22:45.680
interviews of post -surgical patients, it's unbelievable.

00:22:45.980 --> 00:22:48.799
They'll say, hey, I knew you were operating on

00:22:48.799 --> 00:22:52.720
me. I couldn't find a place to care. That state

00:22:52.720 --> 00:22:57.259
is four Hertz. That's how we started. All right.

00:22:57.480 --> 00:23:00.539
So here we are, James, it's 2009. We're just

00:23:00.539 --> 00:23:03.160
beginning. We have 52 medical advisors and we're

00:23:03.160 --> 00:23:06.039
doing research with Harvard and NASA. And we're

00:23:06.039 --> 00:23:07.980
looking at stage four cancer. We're studying

00:23:07.980 --> 00:23:10.460
the Chicago Blackhawks and we're doing all of

00:23:10.460 --> 00:23:14.220
this. hardcore science clinical validation behind

00:23:14.220 --> 00:23:16.500
the scenes while we're doing these surgeries

00:23:16.500 --> 00:23:19.099
and beginning to commercialize this concept.

00:23:19.359 --> 00:23:22.980
This back then is a $6 ,000 FDA Class III medical

00:23:22.980 --> 00:23:26.200
device. But here's what we start learning. People

00:23:26.200 --> 00:23:30.920
are going for operations. All kinds of people.

00:23:31.799 --> 00:23:36.359
Pilots, professional athletes, military, FBI.

00:23:37.240 --> 00:23:40.259
So we start as a company, we're doing our science,

00:23:40.359 --> 00:23:42.720
we're doing our invention, but we start to get

00:23:42.720 --> 00:23:45.819
inquiries from different industries. So along

00:23:45.819 --> 00:23:49.000
the way, beginning in 2011, we start working

00:23:49.000 --> 00:23:52.819
with the elite military operators, Special Forces,

00:23:53.259 --> 00:23:57.440
Navy SEALs, BORTEC and BORSTAR with the Border

00:23:57.440 --> 00:24:01.619
Patrol, the FBI, the FBI hostage rescue team,

00:24:01.859 --> 00:24:07.619
SWAT. And back then, For their purposes, it's

00:24:07.619 --> 00:24:10.500
expedited recovery without drugs. How can you

00:24:10.500 --> 00:24:13.220
allow these elite operators to be mission ready

00:24:13.220 --> 00:24:17.539
and to deploy and do the mission with great efficacy

00:24:17.539 --> 00:24:21.680
and safety without having to worry about malnourishment,

00:24:21.920 --> 00:24:25.680
dehydration, acclimatization, altitude sickness,

00:24:26.099 --> 00:24:29.440
you name it. This literally regulated their brain

00:24:29.440 --> 00:24:31.099
and gave them that two hours of restored sleep

00:24:31.099 --> 00:24:34.200
in 20 minutes and allowed them to operate and

00:24:34.200 --> 00:24:36.220
have access to their muscle memory and their

00:24:36.220 --> 00:24:39.640
training not to be plagued by insecurity, confusion,

00:24:39.980 --> 00:24:42.500
self -doubt, that mental kind of fatigue that

00:24:42.500 --> 00:24:44.940
happens to all first responders, right? At some

00:24:44.940 --> 00:24:47.420
point with the sleep deprivation, you're mentally

00:24:47.420 --> 00:24:51.079
not as sharp. So that was a, it's an impressive

00:24:51.079 --> 00:24:54.369
elite group. And for those of you listening,

00:24:54.609 --> 00:24:56.569
you don't work with special forces operators

00:24:56.569 --> 00:24:59.750
and Navy SEALs without tremendous vetting and

00:24:59.750 --> 00:25:01.750
validation. And we've been working with them

00:25:01.750 --> 00:25:04.970
for 14 years. On the FBI side and the FBI House

00:25:04.970 --> 00:25:07.650
of Rescue team, the same. And then we started

00:25:07.650 --> 00:25:10.410
working with pilots. We work with the FedEx Pilots

00:25:10.410 --> 00:25:13.150
Union for pilot fatigue, safety, and restorative

00:25:13.150 --> 00:25:16.609
sleep. Again, that's a union. We work with 78

00:25:16.609 --> 00:25:20.950
professional sports teams. I used to be an avid

00:25:20.950 --> 00:25:22.890
sports fan of almost any sport. I mean, I'll

00:25:22.890 --> 00:25:24.869
watch anything. I'll watch badminton. I'll watch

00:25:24.869 --> 00:25:26.630
cricket. I don't even understand cricket. I just

00:25:26.630 --> 00:25:29.730
love sports. Now that I'm pretty consumed with

00:25:29.730 --> 00:25:32.230
the mission, I don't watch as many sports. But

00:25:32.230 --> 00:25:34.190
there are a lot of people that love sports. So

00:25:34.190 --> 00:25:36.630
for your sports lovers, we've worked with 78

00:25:36.630 --> 00:25:39.170
professional sports teams. Now, a lot of them

00:25:39.170 --> 00:25:41.069
we can't name just because of the competitive

00:25:41.069 --> 00:25:44.769
nature of sport. We've worked with some teams

00:25:44.769 --> 00:25:46.910
that we can name that you'll recognize, like

00:25:46.910 --> 00:25:48.849
the Golden State Warriors winning the NBA World

00:25:48.849 --> 00:25:51.109
Championship, the Washington Capitals winning

00:25:51.109 --> 00:25:53.490
the Stanley Cup, the Chicago Blackhawks winning

00:25:53.490 --> 00:25:55.529
the Stanley Cup. You name it, we've done it.

00:25:55.930 --> 00:25:59.109
58 UFC fighters, several world champions. At

00:25:59.109 --> 00:26:01.130
the U .S. Open every year in tennis, we have

00:26:01.130 --> 00:26:03.529
a recovery lounge with new calm there. We take

00:26:03.529 --> 00:26:06.349
care of every player and their trainers, et cetera.

00:26:06.470 --> 00:26:10.630
So that's a good group. Again, you don't work

00:26:10.630 --> 00:26:12.910
on the world's best athletes and they don't ritualize

00:26:12.910 --> 00:26:14.809
your product and use it every day if it doesn't

00:26:14.809 --> 00:26:16.609
work. If it doesn't work the first time, they're

00:26:16.609 --> 00:26:19.329
not using it twice. So the fact that we've worked

00:26:19.329 --> 00:26:21.710
with the best athletes in the world since 2011,

00:26:22.029 --> 00:26:24.890
that's a good one as well. Some of the best work

00:26:24.890 --> 00:26:29.059
we do though, stage four cancer patients. And

00:26:29.059 --> 00:26:30.599
we've been working with the Comprehensive Cancer

00:26:30.599 --> 00:26:34.019
Wellness Program since 2014. This was founded

00:26:34.019 --> 00:26:37.359
by Dr. Janet Ranicki, an MD, PhD, and one of

00:26:37.359 --> 00:26:39.279
the world's leading psychoneuroimmunologists.

00:26:40.019 --> 00:26:42.480
She has along with her Dr. Michael Galitzer,

00:26:42.720 --> 00:26:46.380
Dr. Rao. It's a whole group. And we were at the

00:26:46.380 --> 00:26:48.980
first program and we were there every month.

00:26:49.500 --> 00:26:52.440
And Newcomb is the gift that keeps on giving.

00:26:53.460 --> 00:26:58.400
Literally, we're going to extend your life. Huh?

00:26:59.140 --> 00:27:02.859
Yeah. New calm. Listening to something will keep

00:27:02.859 --> 00:27:05.559
you alive when you have stage four metastatic

00:27:05.559 --> 00:27:09.759
cancer. That is unbelievable. And it is so amazing

00:27:09.759 --> 00:27:12.519
and such a gift and reward to look someone in

00:27:12.519 --> 00:27:15.579
the face who's frightened and they've gone through

00:27:15.579 --> 00:27:18.940
chemo and radiation and they've gone through

00:27:18.940 --> 00:27:21.519
everything you can think of. They're broken.

00:27:22.259 --> 00:27:26.119
They feel hopeless. And you say, listen, you

00:27:26.119 --> 00:27:29.490
don't need to make plans. for your transition.

00:27:30.109 --> 00:27:33.809
You're going to live. What? Yeah. We're not curing

00:27:33.809 --> 00:27:37.250
cancer, James. We're not curing cancer. Your

00:27:37.250 --> 00:27:41.630
body has the capacity to manage any disease.

00:27:42.009 --> 00:27:45.009
And in that disease, when you got diagnosed with

00:27:45.009 --> 00:27:47.730
cancer, you were so consumed with stress and

00:27:47.730 --> 00:27:50.490
cortisol and fear and anxiety and overwhelm and

00:27:50.490 --> 00:27:53.900
confusion, you stopped sleeping. And so when

00:27:53.900 --> 00:27:56.859
your body needed sleep and restoration the most,

00:27:56.960 --> 00:27:59.960
it got it the least, which accelerated the disease

00:27:59.960 --> 00:28:03.480
and depreciated your body. We don't care. We're

00:28:03.480 --> 00:28:06.079
not keeping score. All you have to do is use

00:28:06.079 --> 00:28:08.400
rescue during the day and deep sleep at night.

00:28:08.700 --> 00:28:11.079
And within a couple of days, we balance your

00:28:11.079 --> 00:28:13.700
nervous system. We balance your nervous system

00:28:13.700 --> 00:28:16.319
because a balanced nervous system gives you the

00:28:16.319 --> 00:28:19.539
capacity to fight and to heal from anything.

00:28:20.240 --> 00:28:24.079
So, yeah, that's an incredible opportunity, incredible

00:28:24.079 --> 00:28:28.039
gift. And we've been doing this since 2014. And

00:28:28.039 --> 00:28:30.140
I'll tell you a funny story. It's not funny.

00:28:30.200 --> 00:28:34.299
It's amazing. In January, began our presentation.

00:28:34.599 --> 00:28:37.759
And Dr. Raneke said, Jim, we have a special guest

00:28:37.759 --> 00:28:40.940
here with us today. Okay. And she named her name.

00:28:41.079 --> 00:28:43.960
And she said, you may remember her from October

00:28:43.960 --> 00:28:48.539
2014. She was at our first program. Back then,

00:28:48.539 --> 00:28:51.960
she was given three months to live. 11 years

00:28:51.960 --> 00:28:57.720
ago. Amazing. That's amazing. That's amazing.

00:28:58.160 --> 00:29:01.819
Last, I did this two weeks ago to a couple dozen

00:29:01.819 --> 00:29:04.880
people with stage four cancer. And there was

00:29:04.880 --> 00:29:07.200
someone in the room, and this was Wednesday.

00:29:07.319 --> 00:29:11.099
This makes me crazy. And she was told she's dying

00:29:11.099 --> 00:29:15.140
on Friday. Dying in 48 hours. You're going to

00:29:15.140 --> 00:29:17.609
be gone on Friday. I was like. And I looked at

00:29:17.609 --> 00:29:19.789
her and said, no, you're not. No, you're not.

00:29:20.250 --> 00:29:27.549
And guess what? We heard from her today. So this,

00:29:27.910 --> 00:29:30.710
hopefully for your audience, this illustrates

00:29:30.710 --> 00:29:34.269
not, hey, it's helping cure cancer. No, this

00:29:34.269 --> 00:29:37.470
illustrates the power of restoration. It illustrates

00:29:37.470 --> 00:29:40.130
the power of recovery. And it illustrates the

00:29:40.130 --> 00:29:43.430
power of sleep. Because when you're given those

00:29:43.430 --> 00:29:46.559
things, you can do anything. You will not be

00:29:46.559 --> 00:29:49.039
fatigued. You can go through a long shift. You

00:29:49.039 --> 00:29:51.480
can go through some horrific accidents that you

00:29:51.480 --> 00:29:54.279
had to witness, and you can resolve that. You

00:29:54.279 --> 00:29:57.480
can process the trauma. You can stay on a healthy

00:29:57.480 --> 00:30:01.559
keel by recovering, restoring, and sleeping well

00:30:01.559 --> 00:30:06.619
all the time. It truly is amazing, and it really

00:30:06.619 --> 00:30:09.819
aligns with something that I just feel within

00:30:09.819 --> 00:30:13.140
my gut, as it were, about the whole cancer thing.

00:30:14.349 --> 00:30:17.289
I don't think we give the human body even close

00:30:17.289 --> 00:30:19.910
to enough credit as far as its ability to heal.

00:30:21.259 --> 00:30:23.880
It obviously reflects the environment. If we

00:30:23.880 --> 00:30:26.059
give it a lot of poor food, if we're exposing

00:30:26.059 --> 00:30:28.140
it to all kinds of toxins and then we're sleep

00:30:28.140 --> 00:30:30.559
depriving it and then we're adding stress, you

00:30:30.559 --> 00:30:34.180
know, you're giving the body all these assaults

00:30:34.180 --> 00:30:35.799
and then you're not giving it the ability to

00:30:35.799 --> 00:30:38.839
rest and recover. It deviates from homeostasis

00:30:38.839 --> 00:30:41.599
and that's the disease state. So then, you know,

00:30:41.599 --> 00:30:43.779
let's say, for example, you take the classic

00:30:43.779 --> 00:30:46.029
chemo model. Like, all right, well, we're just

00:30:46.029 --> 00:30:48.109
going to Agent Orange the whole body and fingers

00:30:48.109 --> 00:30:50.829
crossed that the good cells survive. You know,

00:30:50.829 --> 00:30:52.869
from someone that was in medicine for 14 years,

00:30:52.970 --> 00:30:55.269
it just doesn't make a lot of sense to me. Now,

00:30:55.349 --> 00:30:57.549
you know, I understand. Like, I just was, you

00:30:57.549 --> 00:31:01.230
know, had a friend who's got a young daughter

00:31:01.230 --> 00:31:04.690
who's in hospice care now. You know, I mean,

00:31:04.710 --> 00:31:07.450
that I just can't even imagine. So I'm not in

00:31:07.450 --> 00:31:11.039
any way, shape or form judging. anyone's desire

00:31:11.039 --> 00:31:13.660
to do whatever they think it will take to save,

00:31:13.720 --> 00:31:16.759
especially if it's a child. But when you're able

00:31:16.759 --> 00:31:18.839
to take a step back and you're not emotionally

00:31:18.839 --> 00:31:21.440
attached to that, it doesn't make any sense.

00:31:21.619 --> 00:31:23.779
And I think this is why some of these, you know,

00:31:23.819 --> 00:31:27.160
the juicing resorts and the meditation resorts

00:31:27.160 --> 00:31:29.099
and going to Switzerland like people did a long

00:31:29.099 --> 00:31:31.339
time ago and getting the clean air and the hiking

00:31:31.339 --> 00:31:34.000
and all that stuff, why you see some of these

00:31:34.000 --> 00:31:36.670
miraculous results. Because you've allowed the

00:31:36.670 --> 00:31:38.589
body to be in an environment where it can do

00:31:38.589 --> 00:31:41.170
the healing itself. And so what you're talking

00:31:41.170 --> 00:31:44.210
about with NuCalm is, again, down that down regulation,

00:31:44.329 --> 00:31:47.609
removing that stress. It does make sense that

00:31:47.609 --> 00:31:50.750
you're giving the body a higher chance of reversing

00:31:50.750 --> 00:31:54.349
that cancer within it. It's incredible. And,

00:31:54.369 --> 00:31:56.170
you know, cancer feeds off stress and sugar.

00:31:57.390 --> 00:32:02.150
Okay. So help me with the nutrition. But it's

00:32:02.150 --> 00:32:06.750
really difficult. to regulate the stress. We

00:32:06.750 --> 00:32:09.210
see this with complex trauma and trauma. It's

00:32:09.210 --> 00:32:10.910
really challenging for me to look at somebody

00:32:10.910 --> 00:32:12.730
with complex trauma and say, here, let me teach

00:32:12.730 --> 00:32:15.829
you how to meditate because I know better. Their

00:32:15.829 --> 00:32:18.849
amygdala is inflamed. Their ability to trust

00:32:18.849 --> 00:32:23.269
is gone. And their circuitry, their brain physiologically

00:32:23.269 --> 00:32:26.069
has changed. So they're not going to meditate.

00:32:26.569 --> 00:32:29.470
The amygdala won't allow that. So it'll find

00:32:29.470 --> 00:32:32.289
fault in something. So this opportunity to say,

00:32:32.349 --> 00:32:35.059
hey, listen, I don't care that you have cancer

00:32:35.059 --> 00:32:36.559
and I don't care that you're stressed and worried.

00:32:36.619 --> 00:32:38.599
It doesn't matter. We're simply going to take

00:32:38.599 --> 00:32:41.339
you and put you in a place that allows you personally

00:32:41.339 --> 00:32:44.559
to heal. So yeah, that's the best work that we

00:32:44.559 --> 00:32:47.460
do. And it would be hard to argue that there's

00:32:47.460 --> 00:32:51.019
another group of humans that I like serving more

00:32:51.019 --> 00:32:54.369
than that. It's amazing the work that we can

00:32:54.369 --> 00:32:58.289
do and that we are doing and will do. And, you

00:32:58.289 --> 00:33:00.710
know, a lot of times, James, our energy is focused

00:33:00.710 --> 00:33:03.109
on the audiences and the people that have the

00:33:03.109 --> 00:33:06.069
biggest need and the quietest voice. And at the

00:33:06.069 --> 00:33:09.069
same time, we do cool things, right? I do get

00:33:09.069 --> 00:33:13.250
to do cool things, right? But the humility of

00:33:13.250 --> 00:33:15.509
understanding the brain and the work that we

00:33:15.509 --> 00:33:19.630
do democratizes everybody. I don't get starstruck.

00:33:19.789 --> 00:33:23.789
I don't get in awe of people. their life is their

00:33:23.789 --> 00:33:25.670
life. In fact, their stress may be greater than

00:33:25.670 --> 00:33:28.069
most of our stress because of the way society

00:33:28.069 --> 00:33:31.930
puts stars and athletes on pedestals and then

00:33:31.930 --> 00:33:34.329
creates a non -trusting environment. Everything

00:33:34.329 --> 00:33:36.670
in their makeup is constantly evaluating things

00:33:36.670 --> 00:33:39.269
for truth. I don't live like that. I don't live

00:33:39.269 --> 00:33:40.990
in a state of paranoia to think, hey, is that

00:33:40.990 --> 00:33:43.509
person speaking to me because they like me personally

00:33:43.509 --> 00:33:48.910
or they like my checkbook? Yeah, exactly. I made

00:33:48.910 --> 00:33:50.569
that observation even with some people that I've

00:33:50.569 --> 00:33:52.990
had on the show. You can see it when I'm talking

00:33:52.990 --> 00:33:54.930
to them and then it kind of comes down when they

00:33:54.930 --> 00:33:58.009
realize there's no ulterior motive. But yeah,

00:33:58.109 --> 00:34:00.130
I mean, if you're surrounded by people that you're

00:34:00.130 --> 00:34:02.049
not sure if they're a wolf in sheep's clothing,

00:34:02.190 --> 00:34:06.269
then it's not a very fun environment. And I've

00:34:06.269 --> 00:34:09.150
always said the same about being in crime. Say

00:34:09.150 --> 00:34:12.969
you are one of these heads of these drug syndicates

00:34:12.969 --> 00:34:15.329
and you've got all the cars and all the women

00:34:15.329 --> 00:34:18.619
and all the mansions. But every single day, you're

00:34:18.619 --> 00:34:20.659
wondering if your henchman's going to stick a

00:34:20.659 --> 00:34:22.960
knife in your back, if the FBI are going to burst

00:34:22.960 --> 00:34:25.460
through the door. What kind of life is that?

00:34:25.579 --> 00:34:28.079
So I guarantee you, if you crawl inside ahead

00:34:28.079 --> 00:34:30.880
of every, you know, mafioso, they're probably

00:34:30.880 --> 00:34:33.440
miserable inside. Well, they're definitely stressed.

00:34:34.039 --> 00:34:38.719
Yeah. I don't know how much NuCalm could help

00:34:38.719 --> 00:34:43.179
that particular situation. At some point, they

00:34:43.179 --> 00:34:44.739
may say, you know what? Maybe this isn't the

00:34:44.739 --> 00:34:47.059
life for me. I'm stressed just thinking about

00:34:47.059 --> 00:34:49.980
that. I'm like, wow. You got the good guys and

00:34:49.980 --> 00:34:51.780
the bad guys. Both of them want a piece of you.

00:34:51.940 --> 00:34:56.219
No, thank you. Exactly. Exactly. Well, we're

00:34:56.219 --> 00:34:57.460
going to get to some of the other innovations,

00:34:57.519 --> 00:35:00.079
but I think one of the most exciting things,

00:35:00.179 --> 00:35:04.440
aside from New Calm itself and the kind of metamorphosis

00:35:04.440 --> 00:35:06.179
of some of the programs that you have on there,

00:35:06.320 --> 00:35:09.389
is the stress assessment. And again, I've told

00:35:09.389 --> 00:35:11.309
you this before. My mom is one of the biggest

00:35:11.309 --> 00:35:14.449
evangelists now of New Calm. She's been through

00:35:14.449 --> 00:35:17.550
a lot of stuff and it's hands down been amazing

00:35:17.550 --> 00:35:20.949
for her. And she was telling me about the stress

00:35:20.949 --> 00:35:22.829
assessment and doing it. And she was kind of

00:35:22.829 --> 00:35:27.329
seeing the benefits on her app. And interestingly,

00:35:27.610 --> 00:35:29.489
I just did it myself. I sent you the results

00:35:29.489 --> 00:35:32.150
the other day and I've done New Calm now for

00:35:32.150 --> 00:35:35.889
a long time. And the score was excellent. I was

00:35:35.889 --> 00:35:39.559
like, oh my God. Stress and my ability to feel

00:35:39.559 --> 00:35:42.400
rested when I wake up, still a little disjointed.

00:35:42.539 --> 00:35:46.519
But I think that is a phenomenal tool that you

00:35:46.519 --> 00:35:48.639
can add into all of this, especially with the

00:35:48.639 --> 00:35:51.340
people listening. The ability to either when

00:35:51.340 --> 00:35:54.139
you get home to say, okay, well, how am I doing

00:35:54.139 --> 00:35:57.360
stress -wise? And then do a new calm and then

00:35:57.360 --> 00:36:00.280
check yourself on the other side. Or even as

00:36:00.280 --> 00:36:02.659
a crew, before you even start your shift, okay,

00:36:02.719 --> 00:36:04.880
do we need to send people off to take a nap?

00:36:05.289 --> 00:36:07.949
early in the shift because, you know, they obviously

00:36:07.949 --> 00:36:11.070
had a rough night last night. So with that kind

00:36:11.070 --> 00:36:14.130
of monologue prequel, as it were, talk to me

00:36:14.130 --> 00:36:17.110
about the development of the stress assessment.

00:36:17.510 --> 00:36:20.230
And again, which of these populations are you

00:36:20.230 --> 00:36:23.050
seeing are really leaning into this now? So the

00:36:23.050 --> 00:36:28.809
stress assessment is incredible. And it's taken

00:36:28.809 --> 00:36:32.710
us a long time, a lot of work. We've wanted it

00:36:32.710 --> 00:36:37.250
for so long. And it's here. Took us nine years

00:36:37.250 --> 00:36:40.929
of work with physicists building out the actual

00:36:40.929 --> 00:36:44.369
assessment tool itself. So let's start with quantified

00:36:44.369 --> 00:36:47.389
self. Let's start with, I think, probably the

00:36:47.389 --> 00:36:50.090
Fitbit and then morphed into the Apple Watch,

00:36:50.309 --> 00:36:53.230
morphed into the Whoopin, the Garmin, the Oura

00:36:53.230 --> 00:36:55.130
Ring, and all the gizmos and gadgets that are

00:36:55.130 --> 00:36:59.110
coming afterwards. We as a species have started

00:36:59.110 --> 00:37:02.909
to rely on quantified measurements. to evaluate

00:37:02.909 --> 00:37:05.230
how we're doing from our steps to our heart rate,

00:37:05.369 --> 00:37:08.750
to our oxygenation, to our sleep. And I think

00:37:08.750 --> 00:37:10.389
we've actually lost some of our own intuition.

00:37:11.349 --> 00:37:14.889
I never really needed an aura ring to tell me

00:37:14.889 --> 00:37:16.909
if I slept well. I know intuitively. In fact,

00:37:17.050 --> 00:37:19.909
I would find that the score was demoralizing

00:37:19.909 --> 00:37:22.429
and actually made me angry when I saw it. I'd

00:37:22.429 --> 00:37:24.309
be like, no shit. I know I didn't sleep well

00:37:24.309 --> 00:37:26.309
last night. I don't need you telling me that.

00:37:26.429 --> 00:37:29.969
So here's the challenge with these gizmos and

00:37:29.969 --> 00:37:35.409
gadgets. Consumers are not dumb, but they are

00:37:35.409 --> 00:37:38.630
not learned in how to create quantified self.

00:37:38.789 --> 00:37:41.550
They don't know the biometrics necessary to create

00:37:41.550 --> 00:37:44.369
an accurate reading. Well, we're a neuroscience

00:37:44.369 --> 00:37:48.409
company, so I'm not overly excited to partner

00:37:48.409 --> 00:37:51.989
with companies that are bringing out to the world

00:37:51.989 --> 00:37:56.289
products that have to sacrifice accuracy for

00:37:56.289 --> 00:37:59.639
convenience. Not going to do it. Now, I do think

00:37:59.639 --> 00:38:01.840
there is value in the trend. You might be able

00:38:01.840 --> 00:38:05.119
to ascertain trend lines, but there is limited

00:38:05.119 --> 00:38:08.360
value in the specific score. For example, for

00:38:08.360 --> 00:38:11.860
you listeners out there, HRV is a hot topic.

00:38:11.900 --> 00:38:15.340
It's a buzzword. HRV, 10 years ago, no one even

00:38:15.340 --> 00:38:18.159
knew it existed. It was the medical grade evolution

00:38:18.159 --> 00:38:21.539
from galvanic skin response. Galvanic skin response.

00:38:22.219 --> 00:38:24.179
Basically measures the electrophoresis on your

00:38:24.179 --> 00:38:26.980
skin if you're sympathetically driven, and it's

00:38:26.980 --> 00:38:30.219
the technology behind a lie detector test. But

00:38:30.219 --> 00:38:33.099
it was unpredictable and easily tricked. HRV

00:38:33.099 --> 00:38:35.840
came to the world more than a decade ago, and

00:38:35.840 --> 00:38:37.739
it was really led by a guy named Dr. Chung Kang

00:38:37.739 --> 00:38:39.579
Pang at Harvard Medical School, a mathematician.

00:38:40.699 --> 00:38:44.340
And essentially what HRV does is it's a measurement

00:38:44.340 --> 00:38:46.940
of your stress response by measuring the interstitial

00:38:46.940 --> 00:38:50.639
chaos between your heartbeat. And the specific

00:38:50.639 --> 00:38:54.400
measurement requires millions of data points,

00:38:54.599 --> 00:38:58.000
millions of data points, precise data. And to

00:38:58.000 --> 00:39:01.079
get true HRV, you need a single lead ECG device

00:39:01.079 --> 00:39:03.699
attached to your heart. So if I said, hey, James,

00:39:03.780 --> 00:39:06.440
let's see how new calls do for HRV. Take your

00:39:06.440 --> 00:39:09.460
shirt off. What? Yeah. Put this on your chest.

00:39:09.639 --> 00:39:13.260
OK. And then we take the data. And then we spit

00:39:13.260 --> 00:39:15.179
it out to Harvard Medical School and Dr. Chung

00:39:15.179 --> 00:39:17.840
Kang Pang, who's the world's leading preeminent

00:39:17.840 --> 00:39:20.920
mathematician and expert in HRV, who actually

00:39:20.920 --> 00:39:23.820
happened to invent the multi -scale mathematical

00:39:23.820 --> 00:39:28.039
models that all the HRV tools use. That's who

00:39:28.039 --> 00:39:31.420
was doing our research back in 2011. So we became

00:39:31.420 --> 00:39:34.679
experts in HRV and I've done lots of lectures

00:39:34.679 --> 00:39:39.380
on HRV. So we understand this. It is impossible

00:39:39.380 --> 00:39:42.059
for you to think as a human, if you know anything

00:39:42.059 --> 00:39:44.900
about this, that a ring can capture enough data

00:39:44.900 --> 00:39:47.320
points to give me an effective, accurate measurement

00:39:47.320 --> 00:39:49.960
of my heart. It defies logic. It doesn't make

00:39:49.960 --> 00:39:52.880
any sense. So we never really played in that

00:39:52.880 --> 00:39:55.980
arena. So you can imagine, James, if we come

00:39:55.980 --> 00:39:58.880
to the world and we have the only patented solution

00:39:58.880 --> 00:40:02.039
clinically proven to balance the nervous system

00:40:02.039 --> 00:40:05.639
of a human being. We did that. July of 2015,

00:40:06.079 --> 00:40:08.019
we were awarded the only patent in the world

00:40:08.019 --> 00:40:09.920
for balancing the nervous system without drugs.

00:40:10.659 --> 00:40:12.739
Wouldn't it be nice if we had a quantified measure

00:40:12.739 --> 00:40:15.420
to showcase what it's doing, not just your intuition?

00:40:16.000 --> 00:40:18.079
That is what we did with the stress assessment.

00:40:18.460 --> 00:40:22.119
So for years, more than 40 years, there's been

00:40:22.119 --> 00:40:25.099
a whole science around the physics of voice and

00:40:25.099 --> 00:40:28.099
voice capture, voice analysis. We see the manifestations

00:40:28.099 --> 00:40:31.159
in Alexa and all these other voice technologies

00:40:31.159 --> 00:40:33.500
that are out there. But very rarely have they

00:40:33.500 --> 00:40:36.480
applied voice technology to actual biometric

00:40:36.480 --> 00:40:41.260
quantified measurements of health. So there's

00:40:41.260 --> 00:40:43.440
a physicist we've been working with for years.

00:40:43.559 --> 00:40:46.420
I've known him for almost 10 years. And he's

00:40:46.420 --> 00:40:49.579
been working on taking voice and actually moving

00:40:49.579 --> 00:40:52.480
it to a quantified measure. So the voice assessment

00:40:52.480 --> 00:40:56.679
launched last month. What is it? You record a

00:40:56.679 --> 00:41:00.039
35 second recording of your voice by holding

00:41:00.039 --> 00:41:02.340
your phone six inches from your mouth and a little

00:41:02.340 --> 00:41:04.360
to the side so you don't spit into the microphone.

00:41:04.900 --> 00:41:07.639
In 35 seconds, James, we can capture more than

00:41:07.639 --> 00:41:11.599
1 million data points. This is mind boggling

00:41:11.599 --> 00:41:13.239
for me. I'm like, what are you talking about?

00:41:13.420 --> 00:41:17.440
Well, Your mom's still alive. She's an evangelist

00:41:17.440 --> 00:41:19.420
from Newcomb. If you called her after this call

00:41:19.420 --> 00:41:22.800
and she was histrionic and totally fearful, within

00:41:22.800 --> 00:41:26.199
a nanosecond, you know this. If you call her

00:41:26.199 --> 00:41:27.760
and she's elated and can't wait to share this

00:41:27.760 --> 00:41:30.440
amazing story with you, in a nanosecond, you

00:41:30.440 --> 00:41:33.440
know this. You see, the voice is an expression

00:41:33.440 --> 00:41:36.820
of our nervous system. This, most people don't

00:41:36.820 --> 00:41:40.059
know. Your voice is an expression and amplification

00:41:40.059 --> 00:41:44.179
of your nervous system. How is that? How is that

00:41:44.179 --> 00:41:46.989
possible? Well, the vagus nerve, which is the

00:41:46.989 --> 00:41:49.369
longest nerve in the body, is a communication

00:41:49.369 --> 00:41:53.849
pathway of the autonomic nervous system. The

00:41:53.849 --> 00:41:56.909
stress response versus the rest response. The

00:41:56.909 --> 00:42:00.389
vagus nerve is the communication pathway of your

00:42:00.389 --> 00:42:04.170
nervous system. All right, great. Well, guess

00:42:04.170 --> 00:42:07.789
what? The vagus nerve is connected to the voice

00:42:07.789 --> 00:42:10.789
box and the vocal cords from the laryngeal nerve,

00:42:10.929 --> 00:42:14.150
a direct connection. what does this mean this

00:42:14.150 --> 00:42:18.650
means that the vagus nerve and the voice are

00:42:18.650 --> 00:42:23.030
directly related the voice is a direct amplification

00:42:23.030 --> 00:42:27.289
of your nervous system so in this 35 second recording

00:42:27.289 --> 00:42:30.550
we have all these algorithms and all the science

00:42:30.550 --> 00:42:35.710
to look at 10 000 specific data points all directly

00:42:35.710 --> 00:42:38.789
related to your nervous system so now the stress

00:42:38.789 --> 00:42:41.610
assessment which is not available on the new

00:42:41.610 --> 00:42:44.019
call map yet You have to actually go through

00:42:44.019 --> 00:42:47.219
your Newcomb account management portal online

00:42:47.219 --> 00:42:50.320
on your phone. You go to www .newcomb .com and

00:42:50.320 --> 00:42:55.420
you log in. 35 seconds. The recording goes to

00:42:55.420 --> 00:42:59.559
our algorithms. And within five seconds, you're

00:42:59.559 --> 00:43:03.619
given a number between one and a hundred. The

00:43:03.619 --> 00:43:07.099
scale is red, which is no bueno. Orange, which

00:43:07.099 --> 00:43:11.719
is no bueno. Yellow, maybe bueno. Light green

00:43:11.719 --> 00:43:18.460
and green. 1 to 100 or 0 to 100. That's it. This

00:43:18.460 --> 00:43:21.320
is a coherent score that is the most accurate

00:43:21.320 --> 00:43:24.900
measurement of your nervous system at that moment

00:43:24.900 --> 00:43:28.420
in time. This is incredible to me. You could,

00:43:28.500 --> 00:43:31.480
if you wanted to, just for shits and giggles,

00:43:31.679 --> 00:43:33.639
I don't know why you would, but you could go

00:43:33.639 --> 00:43:36.500
to your doctor and have blood drawn. You can

00:43:36.500 --> 00:43:38.360
go to your doctor and submit a stool sample.

00:43:38.880 --> 00:43:41.059
You can go to your doctor and get a CT scan.

00:43:41.320 --> 00:43:43.019
You can go to your doctor and get a PET scan.

00:43:43.320 --> 00:43:45.360
You can go to your doctor and get an fMRI and

00:43:45.360 --> 00:43:49.079
an MRI, and you can collate all that data. It

00:43:49.079 --> 00:43:52.199
would be less precise than this 35 -second measurement

00:43:52.199 --> 00:43:55.940
specifically showcasing your nervous system.

00:43:56.519 --> 00:43:59.940
So you can imagine, here I am. I'm the CEO of

00:43:59.940 --> 00:44:02.420
this neuroscience company. We've helped millions

00:44:02.420 --> 00:44:05.260
of people. I've witnessed, I've personally witnessed

00:44:05.260 --> 00:44:08.159
like 500 surgeries. of people being operated

00:44:08.159 --> 00:44:11.139
on wearing headphones and an eye mask. And it

00:44:11.139 --> 00:44:15.039
was like mind blowing. But we've never had to,

00:44:15.139 --> 00:44:16.940
we've never been able to close the loop with

00:44:16.940 --> 00:44:19.460
a quantified measurement until now. So you can

00:44:19.460 --> 00:44:22.320
imagine we're pretty freaking excited to be like

00:44:22.320 --> 00:44:26.400
here, here humans, you want quantified proof?

00:44:26.719 --> 00:44:29.980
Here it is. Now here's what you noticed. And

00:44:29.980 --> 00:44:33.679
we're seeing a lot of this. Anybody who's been

00:44:33.679 --> 00:44:35.980
using NuCall, specifically Rescue on a regular

00:44:35.980 --> 00:44:39.159
basis, You've been building up your resilience

00:44:39.159 --> 00:44:43.340
piggy bank. Your resilience piggy bank is what

00:44:43.340 --> 00:44:46.900
every first responder should have. But I guarantee

00:44:46.900 --> 00:44:49.619
that they're all depleted. Their piggy bank,

00:44:49.739 --> 00:44:52.659
there's nothing in it. Every day you do rescue

00:44:52.659 --> 00:44:56.300
doesn't mean that tomorrow stress stops coming

00:44:56.300 --> 00:44:59.840
or, you know, everything's, you know, cupcakes

00:44:59.840 --> 00:45:02.639
and unicorns and butterflies. No, it doesn't

00:45:02.639 --> 00:45:05.059
mean anything like that. But over time, you can

00:45:05.059 --> 00:45:09.099
literally see when I give the opportunity for

00:45:09.099 --> 00:45:11.579
new calm to balance my nervous system. And I

00:45:11.579 --> 00:45:13.559
do this repeatedly. The cumulative improvement

00:45:13.559 --> 00:45:17.260
is illustrated in that score. This is fascinating.

00:45:17.639 --> 00:45:21.159
I've got three girls, 23, 21, and 18. And my

00:45:21.159 --> 00:45:26.039
wife is 53. You would think that they were dying

00:45:26.039 --> 00:45:29.300
next to my scores. This is, I am a hero in my

00:45:29.300 --> 00:45:32.380
home right now because I can't get less than

00:45:32.380 --> 00:45:36.460
90. And they can't seem to get in the 80s. Now,

00:45:36.480 --> 00:45:40.679
it's fascinating. Number one, the score is built

00:45:40.679 --> 00:45:43.280
where a man's going to score higher than a woman

00:45:43.280 --> 00:45:46.139
because of the frequency and the pitch of a woman's

00:45:46.139 --> 00:45:48.940
voice is higher than a man's. And a lot of the

00:45:48.940 --> 00:45:52.579
algorithms are lower frequency. So we're already

00:45:52.579 --> 00:45:55.320
going to get a little higher score. So we haven't

00:45:55.320 --> 00:45:58.079
rigged it, but just so everybody knows, a man's

00:45:58.079 --> 00:45:59.920
going to score higher if all things are equal

00:45:59.920 --> 00:46:03.219
on this assessment. Number one. Number two. Women

00:46:03.219 --> 00:46:06.280
have what's called hormonal dysregulation, whether

00:46:06.280 --> 00:46:10.119
it's post -puberty and menses or it's pre -peri

00:46:10.119 --> 00:46:13.619
-post -menopause. I can see it. Literally, I

00:46:13.619 --> 00:46:16.699
can see it. So here's what's cool. My wife will

00:46:16.699 --> 00:46:19.159
do a recording and she'll be like, oh, I got

00:46:19.159 --> 00:46:22.420
a 64. And she's demoralized. But then she'll

00:46:22.420 --> 00:46:24.840
go do a rescue for 30 minutes and she'll get,

00:46:24.920 --> 00:46:29.119
you know. 79 to 81 or 82. So this assessment

00:46:29.119 --> 00:46:32.619
is really, really powerful. And this is not just

00:46:32.619 --> 00:46:35.280
for NuCalm. Right now we're capturing a whole

00:46:35.280 --> 00:46:37.900
bunch of data and the whole bunch of data is

00:46:37.900 --> 00:46:41.340
designed so that we can literally build out specific

00:46:41.340 --> 00:46:44.340
protocols for you based on your score. So we're

00:46:44.340 --> 00:46:47.179
doing, we're kind of selfishly making sure we

00:46:47.179 --> 00:46:49.440
get all this data so we can build a big meta

00:46:49.440 --> 00:46:52.260
-analysis and do really cool personalized things

00:46:52.260 --> 00:46:56.360
in the near future. But this tool, like you asked,

00:46:56.539 --> 00:46:59.760
this is used across several different industries

00:46:59.760 --> 00:47:02.679
and it's fascinating. It's used now in hospitality.

00:47:03.480 --> 00:47:06.119
We just signed a big agreement with the Intercontinental

00:47:06.119 --> 00:47:09.960
Singapore Hotel, the flagship for the Intercontinental.

00:47:10.440 --> 00:47:13.880
You check in when you check in. Hey, James, welcome

00:47:13.880 --> 00:47:16.960
from America. You must be a little jet lag. Would

00:47:16.960 --> 00:47:18.599
you like to see the strength of your nervous

00:47:18.599 --> 00:47:21.340
system? So a 35 second voice recording when you

00:47:21.340 --> 00:47:24.119
check in. Then they say, hey, by the way, we

00:47:24.119 --> 00:47:25.739
have deep sleep available in everybody's room.

00:47:25.840 --> 00:47:27.500
What's deep sleep? You're going to sleep like

00:47:27.500 --> 00:47:28.980
a baby tonight, even though you're not home.

00:47:29.159 --> 00:47:32.619
So we're using that to assess what the experience

00:47:32.619 --> 00:47:35.179
is for the traveler, business traveler, tourist.

00:47:35.699 --> 00:47:40.840
Great. Pharmacies. Oh, pharmacies. So I'm going

00:47:40.840 --> 00:47:43.559
to go and get my prescription filled and they're

00:47:43.559 --> 00:47:45.599
going to say, hey, Betty Lou, do you want to

00:47:45.599 --> 00:47:47.820
see how your nervous system is doing? Come into

00:47:47.820 --> 00:47:51.179
this room, do your 35 second recording. Wow.

00:47:51.760 --> 00:47:55.039
Hey, Betty Lou. I noticed here your nervous system

00:47:55.039 --> 00:47:58.460
is like a 60. Would you be interested in learning

00:47:58.460 --> 00:48:01.980
about all -natural, non -addictive therapy that

00:48:01.980 --> 00:48:05.500
can help you? Yeah. Would you like a seven -day

00:48:05.500 --> 00:48:08.800
free trial? Well, Mr. Pharmacist, no pharmacist

00:48:08.800 --> 00:48:11.199
ever offered me anything for free, so yes, I

00:48:11.199 --> 00:48:14.320
would. So we're using this pharmacy point of

00:48:14.320 --> 00:48:17.219
pickup, point of purchase. And then probably

00:48:17.219 --> 00:48:19.860
for your first responders, we're using this across

00:48:19.860 --> 00:48:23.030
the military. So literally to assess mission

00:48:23.030 --> 00:48:26.929
readiness before deployment on any mission, the

00:48:26.929 --> 00:48:29.929
ability to do a 35 second recording and then

00:48:29.929 --> 00:48:34.530
see exactly. You can see if my operators are

00:48:34.530 --> 00:48:36.909
like 72, they're not going to be performing well

00:48:36.909 --> 00:48:39.489
when they go into a more stressful situation

00:48:39.489 --> 00:48:43.449
than just the pre -call, right? So at that point,

00:48:43.469 --> 00:48:45.869
you can say, you know what? Do a 20 minute rescue

00:48:45.869 --> 00:48:48.789
VT. We'll assess it afterwards and let's go.

00:48:49.480 --> 00:48:53.000
So, yeah, this tool, this is amazing. It's a

00:48:53.000 --> 00:48:56.840
huge game changer. I wouldn't say it's as parallel

00:48:56.840 --> 00:49:00.300
for us as launching 25th century neuroscience.

00:49:01.099 --> 00:49:04.559
For years, James, I sounded like an alien. Literally,

00:49:04.699 --> 00:49:07.980
I was like Spock meets Bones meets Captain Kirk.

00:49:08.280 --> 00:49:10.460
And that was to the medical community. No one

00:49:10.460 --> 00:49:12.119
understood what we did. When you invent something

00:49:12.119 --> 00:49:15.059
so pioneering, nobody knows. And there's no point

00:49:15.059 --> 00:49:18.260
of reference and there's no benchmark. I've already

00:49:18.260 --> 00:49:21.059
gone down the path of bringing to the world something

00:49:21.059 --> 00:49:23.579
no one's ever heard of before. This is similar

00:49:23.579 --> 00:49:25.820
because people are like, what do you mean the

00:49:25.820 --> 00:49:27.940
voice? What do you mean you can do all that?

00:49:28.079 --> 00:49:32.159
I know it's amazing. And we're now working on

00:49:32.159 --> 00:49:36.820
a sleep score. The nervous system is cool, but

00:49:36.820 --> 00:49:38.519
it requires some education because no one really

00:49:38.519 --> 00:49:40.239
understands the nervous system. You can say,

00:49:40.320 --> 00:49:42.820
hey, let me just keep this really simple. When

00:49:42.820 --> 00:49:45.199
your nervous system is in balance, everything

00:49:45.199 --> 00:49:49.139
in your life is easy. When your nervous system

00:49:49.139 --> 00:49:52.539
is out of balance, nothing is easy. So we balance

00:49:52.539 --> 00:49:55.440
your nervous system. Everything's easy. Well,

00:49:55.639 --> 00:50:00.579
okay. But with sleep, that's even easier to understand.

00:50:00.800 --> 00:50:04.219
So this is an incredible advancement. It's nine

00:50:04.219 --> 00:50:07.179
years in the making. I'm not a patient man by

00:50:07.179 --> 00:50:11.780
nature. But using Rescue for 16 years has allowed

00:50:11.780 --> 00:50:13.980
me the humility to know there's a lot of things

00:50:13.980 --> 00:50:16.719
I can't force. So we're here. It's here. And

00:50:16.719 --> 00:50:18.900
I'm really happy that your mom's using it and

00:50:18.900 --> 00:50:22.920
that you can see exactly the impact Newcomb's

00:50:22.920 --> 00:50:26.719
having on her nervous system. Yeah, not just

00:50:26.719 --> 00:50:29.260
my mom. My wife used it a lot, especially when

00:50:29.260 --> 00:50:31.500
she was in med school still, the anxiety. My

00:50:31.500 --> 00:50:34.980
son used deep sleep a lot. He kind of liked to

00:50:34.980 --> 00:50:37.239
have that noise in the background in his room.

00:50:37.980 --> 00:50:41.039
So I've seen numerous people use it. It's funny

00:50:41.039 --> 00:50:44.699
when you talk about having something that you

00:50:44.699 --> 00:50:47.980
know is true. I had a guest on, and he's actually

00:50:47.980 --> 00:50:49.900
coming back on in a couple of weeks, Professor

00:50:49.900 --> 00:50:53.219
Russell Foster. You hear a lot of these talking

00:50:53.219 --> 00:50:55.659
heads now saying, when you first wake up, go

00:50:55.659 --> 00:50:58.179
outside, get the sunlight on your eyes, it sets

00:50:58.179 --> 00:51:00.619
your circadian rhythm. Well, I've never heard

00:51:00.619 --> 00:51:03.820
anyone credit it with him. Credit him with this.

00:51:03.940 --> 00:51:06.360
But the guy that found that out, that discovered

00:51:06.360 --> 00:51:09.409
that. It was Professor Russell Foster. And he

00:51:09.409 --> 00:51:14.070
would present to the ophthalmology professions

00:51:14.070 --> 00:51:17.050
that there was this other receptor in the retina.

00:51:17.070 --> 00:51:18.829
It's not just rods and cones. It's this other

00:51:18.829 --> 00:51:21.570
one, and it's tied into the chronobiology. And

00:51:21.570 --> 00:51:24.170
they would laugh him out of the hall. And he,

00:51:24.269 --> 00:51:26.869
like yourself, like me, when you know that something

00:51:26.869 --> 00:51:30.300
is true. was a door kicker you know and that's

00:51:30.300 --> 00:51:32.059
why i love surrounding myself with people like

00:51:32.059 --> 00:51:34.420
that because you know we won't take no for an

00:51:34.420 --> 00:51:36.659
answer when you know that something is you know

00:51:36.659 --> 00:51:40.179
is a truth and is going to help people um so

00:51:40.179 --> 00:51:42.260
he's you know he's an incredible guy and it ended

00:51:42.260 --> 00:51:44.119
up being something he could prove in the rat

00:51:44.119 --> 00:51:46.360
model and and you know he's i mean when it comes

00:51:46.360 --> 00:51:49.119
to to sleep and chronobiology and all those things

00:51:49.119 --> 00:51:52.170
he's he's absolutely amazing But I remember him

00:51:52.170 --> 00:51:54.409
telling me, I'm circling around now to the wearables.

00:51:54.449 --> 00:51:56.969
He said, you know, a lot of these companies claim

00:51:56.969 --> 00:51:59.030
that they can, you know, tell you when you're

00:51:59.030 --> 00:52:01.050
in deep sleep and REM sleep and all this stuff.

00:52:01.269 --> 00:52:04.190
And again, I'm all about back to basics. I'm

00:52:04.190 --> 00:52:06.909
not a smart guy, but I at least can hang on to

00:52:06.909 --> 00:52:08.849
principles and say, do they make sense? Like

00:52:08.849 --> 00:52:11.190
locking people up in their house and delivering

00:52:11.190 --> 00:52:13.610
fast food. Is that going to make people safer

00:52:13.610 --> 00:52:17.610
against the virus? No. So but what he was saying

00:52:17.610 --> 00:52:19.309
is, again, like you've got a ring on your finger

00:52:19.309 --> 00:52:22.309
or watch on your wrist. He said even the EEG,

00:52:22.329 --> 00:52:25.090
when you have electrodes on your scalp, is still

00:52:25.090 --> 00:52:28.510
viewed almost as junk science. And so how the

00:52:28.510 --> 00:52:30.969
hell is a ring or a wristwatch going to tell

00:52:30.969 --> 00:52:33.409
you that you were in deep sleep? And this then,

00:52:33.429 --> 00:52:36.369
as he talks about, is like now you almost create

00:52:36.369 --> 00:52:39.969
this kind of psychosis focused on what this phone

00:52:39.969 --> 00:52:43.340
display is telling you rather than simply. Do

00:52:43.340 --> 00:52:46.679
I feel tired? So what I love about this technology

00:52:46.679 --> 00:52:48.619
is it does make sense. And I think about it,

00:52:48.639 --> 00:52:50.159
if we want to put it in layman's terms, is where

00:52:50.159 --> 00:52:53.579
I live. If I have someone, you know, come up

00:52:53.579 --> 00:52:55.860
to me and get in my face out in the street, my

00:52:55.860 --> 00:52:58.559
voice changes immediately. That's an emotional

00:52:58.559 --> 00:53:01.559
response. So, you know, there is evidence of

00:53:01.559 --> 00:53:03.460
that. When you're very relaxed, what happens

00:53:03.460 --> 00:53:05.920
to your voice? You sound like a radio DJ, you

00:53:05.920 --> 00:53:08.880
know, the one at midnight. When someone has cut

00:53:08.880 --> 00:53:11.539
you off in traffic. I'm not like, oh, someone

00:53:11.539 --> 00:53:14.480
just cut me off in traffic. I'm, you know, three

00:53:14.480 --> 00:53:17.239
octaves higher, blood vessels kicking out my

00:53:17.239 --> 00:53:19.860
neck. So just circling around to kind of, you

00:53:19.860 --> 00:53:21.639
know, touching all those elements, it does make

00:53:21.639 --> 00:53:25.719
so much sense to me that removing any, you know,

00:53:25.719 --> 00:53:29.960
distal. jewelry and putting it directly into

00:53:29.960 --> 00:53:32.699
the area that we deal with in medicine, like

00:53:32.699 --> 00:53:34.300
I've got to be careful intubating someone because

00:53:34.300 --> 00:53:36.280
the vagus nerve is right there. I can lower the

00:53:36.280 --> 00:53:38.639
heart rate that there would be this connection.

00:53:38.679 --> 00:53:41.719
And that would actually be a far more accurate

00:53:41.719 --> 00:53:44.619
way of telling our stress level. And if we reflect

00:53:44.619 --> 00:53:46.800
on what our voice does in different situations

00:53:46.800 --> 00:53:50.699
in real life, you can see it yourself. And the

00:53:50.699 --> 00:53:53.539
voice doesn't lie and you can't trick it. When

00:53:53.539 --> 00:53:56.800
we launched it, a gentleman that I respect. Email

00:53:56.800 --> 00:53:59.099
me and says, hey, can this be fooled? And I wrote

00:53:59.099 --> 00:54:01.260
back, it could be fooled if you knew the 10 ,000

00:54:01.260 --> 00:54:03.300
data points we're evaluating, but you have no

00:54:03.300 --> 00:54:05.800
idea. So you really can't fool what you don't

00:54:05.800 --> 00:54:07.659
know we're looking at. This is about frequency,

00:54:07.840 --> 00:54:10.760
pitch, pitch distortion, interruptions, pause,

00:54:10.980 --> 00:54:15.019
tonality. I was in Vegas lecturing and I got

00:54:15.019 --> 00:54:18.039
up and in the morning, I have a deep voice anyway,

00:54:18.079 --> 00:54:19.440
but I sounded like very white. I was like, oh,

00:54:19.460 --> 00:54:23.400
this score is going to suck. It was a 92. Didn't

00:54:23.400 --> 00:54:28.309
care. And it's... gender neutral with a little

00:54:28.309 --> 00:54:30.309
slight variance towards men having a higher score.

00:54:30.710 --> 00:54:33.409
And it's language agnostic. You can speak in

00:54:33.409 --> 00:54:36.190
Swahili. You can speak in Ukrainian. It doesn't

00:54:36.190 --> 00:54:39.730
matter. The language has no impact on the score.

00:54:39.889 --> 00:54:42.630
It just needs to be a quiet area because for

00:54:42.630 --> 00:54:46.789
us, precision means a lot. Accuracy means a lot.

00:54:46.849 --> 00:54:48.590
If we're going to give you a score, we'll stand

00:54:48.590 --> 00:54:51.530
behind that score. So we have no filters in the

00:54:51.530 --> 00:54:55.250
audio capture. So the surrounding means a lot.

00:54:55.289 --> 00:54:57.250
So if you're taking your recording and a dog

00:54:57.250 --> 00:54:59.090
barks or you're taking a recording and a truck

00:54:59.090 --> 00:55:01.949
drives by, it's going to create artifacts and

00:55:01.949 --> 00:55:04.170
it's going to distort your score. So other than

00:55:04.170 --> 00:55:09.929
that, yeah, it's really, really fun to, like

00:55:09.929 --> 00:55:11.969
you said, there's some things you just know.

00:55:12.829 --> 00:55:15.610
Well, guess what? We know. We know we have the

00:55:15.610 --> 00:55:17.670
solution and now we know we have the diagnostic

00:55:17.670 --> 00:55:20.329
to tell you, hey, maybe you need the solution

00:55:20.329 --> 00:55:25.179
now. This is going to be a really cool next few

00:55:25.179 --> 00:55:28.219
months as we really bring this out to more and

00:55:28.219 --> 00:55:32.920
more people. My dead horse that I flogged for

00:55:32.920 --> 00:55:35.480
nine years was the Firefighter Workweek. And

00:55:35.480 --> 00:55:37.199
I actually just put a post out on social media

00:55:37.199 --> 00:55:40.300
today showing in the last two years, the eight

00:55:40.300 --> 00:55:43.840
Florida fire departments and the House bill that

00:55:43.840 --> 00:55:46.480
all went in that direction already. So there's

00:55:46.480 --> 00:55:49.539
a revolution happening. And I think what's exciting.

00:55:50.590 --> 00:55:53.110
You're getting people now finally studying this.

00:55:53.250 --> 00:55:55.610
Now, my question is, why the hell weren't we

00:55:55.610 --> 00:55:59.690
studying this 10, 15, 20 years ago when the Northeast

00:55:59.690 --> 00:56:01.769
was working a 42 -hour workweek and the rest

00:56:01.769 --> 00:56:04.150
of America is working 56 in the same profession?

00:56:05.369 --> 00:56:07.690
But now they're going and they're saying, well,

00:56:07.710 --> 00:56:10.289
we're going to do studies. But again, it's HRV,

00:56:10.409 --> 00:56:12.750
it's cortisol, it's some of these things. And

00:56:12.750 --> 00:56:14.690
now, and I just literally learned about this,

00:56:14.690 --> 00:56:16.530
as you mentioned, it's just rolled out very recently.

00:56:17.289 --> 00:56:19.889
What a beautiful tool, whether it's someone doing

00:56:19.889 --> 00:56:22.050
an actual research paper, whether it's simply

00:56:22.050 --> 00:56:25.769
fire departments saying, hey, Pasco County, we're

00:56:25.769 --> 00:56:30.269
about to roll out in January 2026 from a 2448

00:56:30.269 --> 00:56:34.250
to a 2472. So we're going to reduce our work

00:56:34.250 --> 00:56:37.960
week. If they have a Kelly, then it's a 48 -hour

00:56:37.960 --> 00:56:41.019
work week. No, Kelly is 56. So by whatever that

00:56:41.019 --> 00:56:43.360
is, not to mention the mandatory overtime they

00:56:43.360 --> 00:56:46.659
used to have. So now these departments that are

00:56:46.659 --> 00:56:49.420
at this shorter work week, what are their scores

00:56:49.420 --> 00:56:52.059
regularly versus these people that are in this

00:56:52.059 --> 00:56:54.719
broken system? And you could literally do that

00:56:54.719 --> 00:56:57.360
just with this. So I think it's really exciting

00:56:57.360 --> 00:56:59.760
for the individual to say, how am I doing today?

00:56:59.980 --> 00:57:03.090
But also... For a station, how are we doing today?

00:57:03.250 --> 00:57:05.670
An entire department, how are we doing today?

00:57:05.889 --> 00:57:09.030
Or an entire profession, how are we doing in

00:57:09.030 --> 00:57:12.369
2025? Who's doing well? Who's not doing well?

00:57:12.530 --> 00:57:14.750
And what are the reasons? And I guarantee you,

00:57:14.849 --> 00:57:17.070
one of the common denominators is going to be

00:57:17.070 --> 00:57:19.809
how many hours you work your people. Of course.

00:57:19.929 --> 00:57:22.190
And one thing I like about the stress assessment

00:57:22.190 --> 00:57:24.789
is we often lie to ourselves, right? The fake

00:57:24.789 --> 00:57:27.199
it till you make it. You think through and say,

00:57:27.300 --> 00:57:29.739
well, I woke up not feeling good, but now I'm

00:57:29.739 --> 00:57:32.699
feeling great. Well, let's think through. Oh,

00:57:32.800 --> 00:57:36.059
the three cups of coffee you had. Wow. You weren't

00:57:36.059 --> 00:57:37.880
feeling great. You just fake it till you make

00:57:37.880 --> 00:57:40.480
it. But this tool says, no, you're not doing

00:57:40.480 --> 00:57:43.440
well. And for me, if I see a reading that's like

00:57:43.440 --> 00:57:47.320
84 or 85, all right, just give me 20 minutes.

00:57:47.460 --> 00:57:50.960
Give me 20 minutes and I'll put myself into a

00:57:50.960 --> 00:57:53.559
place of good health and good performance. So

00:57:53.559 --> 00:57:56.889
I like that aspect of it as well. Correct me

00:57:56.889 --> 00:57:58.210
if I'm wrong. When we spoke the other day, did

00:57:58.210 --> 00:58:02.030
you say that the, that pilot union was also using

00:58:02.030 --> 00:58:06.429
the assessment tool now too? Oh yeah. Yeah. For

00:58:06.429 --> 00:58:09.610
us, everybody, everybody who has access to new

00:58:09.610 --> 00:58:11.869
call. So we've got thousands and thousands of

00:58:11.869 --> 00:58:13.730
thousands of people across a hundred countries.

00:58:14.070 --> 00:58:16.230
Everybody has access to this now. And you see

00:58:16.230 --> 00:58:18.409
right now we're doing a contest to get more and

00:58:18.409 --> 00:58:20.769
more and more folks. So this is really simple.

00:58:21.869 --> 00:58:24.449
Pre -flight. Whatever that is, your checklist,

00:58:24.570 --> 00:58:27.070
all you're doing, you're just doing your assessment

00:58:27.070 --> 00:58:29.909
and you can see, hey, if I'm going to do a long

00:58:29.909 --> 00:58:32.650
haul flight now, I need another 30 minutes of

00:58:32.650 --> 00:58:34.909
rescue and then I'll get up and get my uniform

00:58:34.909 --> 00:58:38.670
on. So this is an incredible insight. And one

00:58:38.670 --> 00:58:40.349
thing that I love about working with military,

00:58:40.550 --> 00:58:43.849
active military, professional athletes, pilots,

00:58:44.150 --> 00:58:48.019
they're regimented, they're ritualistic. and

00:58:48.019 --> 00:58:51.360
they have their patterns so this fits so well

00:58:51.360 --> 00:58:53.719
into their pattern and it's a real simple assessment

00:58:53.719 --> 00:58:58.000
give me 35 seconds here you go and then it tells

00:58:58.000 --> 00:59:00.199
you here this is what you need or this is what

00:59:00.199 --> 00:59:02.760
we recommend and the fact that we can do rescue

00:59:02.760 --> 00:59:05.460
in as low as 20 minutes changes everything for

00:59:05.460 --> 00:59:08.780
everybody it doesn't feel so you know obligatory

00:59:08.780 --> 00:59:13.539
oh i got an 81 and i gotta go fly and i'm gonna

00:59:13.539 --> 00:59:16.699
fatigue mid -flight I don't have 50 minutes to

00:59:16.699 --> 00:59:18.679
do rescue or 40 minutes. No, you can do it in

00:59:18.679 --> 00:59:22.820
20. Talk to me about performance side as well.

00:59:22.860 --> 00:59:25.980
As we begin this revolution in the fire service,

00:59:26.039 --> 00:59:31.000
we can start forging or moving from what was

00:59:31.000 --> 00:59:33.699
basically the let's try and get them not to die

00:59:33.699 --> 00:59:35.940
that we were in, you know, kind of like survival

00:59:35.940 --> 00:59:38.320
state where we'd have strength and conditioning

00:59:38.320 --> 00:59:40.219
coaches and nutritionists come in, but it was

00:59:40.219 --> 00:59:42.239
like, okay, let's try and get them to be less

00:59:42.239 --> 00:59:44.079
obese. Let's try and reduce the heart attacks.

00:59:44.840 --> 00:59:47.079
That obviously shouldn't be a conversation in

00:59:47.079 --> 00:59:51.539
a very fit, well -rested profession. You look

00:59:51.539 --> 00:59:54.440
at the ocean lifeguards in Maui, they're not

00:59:54.440 --> 00:59:56.880
having heart disease conversations. They're having

00:59:56.880 --> 01:00:00.579
performance conversations. So it's the same with

01:00:00.579 --> 01:00:03.360
this. Now there's a talk, there's an opportunity

01:00:03.360 --> 01:00:05.599
for us to put fitness standards in and then get

01:00:05.599 --> 01:00:07.960
those strength and conditioning people as we

01:00:07.960 --> 01:00:11.360
get the workforce healthy and job ready again.

01:00:11.900 --> 01:00:15.119
Well, how can we work on muscular endurance and

01:00:15.119 --> 01:00:17.659
breath work and all these things so that 30 -story

01:00:17.659 --> 01:00:20.780
climb with 100 pounds of gear is not only doable,

01:00:21.019 --> 01:00:23.920
then you have the capacity and the mental clarity

01:00:23.920 --> 01:00:26.619
to then go and facilitate a rescue on the 30th

01:00:26.619 --> 01:00:29.519
floor. So from some of these high performers

01:00:29.519 --> 01:00:32.300
in the sporting world, in the SF, special operations

01:00:32.300 --> 01:00:36.340
world, how is NuCom being shown to help forge

01:00:36.340 --> 01:00:40.059
performance and give them that extra 1 %? Well,

01:00:40.099 --> 01:00:43.260
we have teams that have won world championships.

01:00:44.059 --> 01:00:46.679
We have the Chicago Blackhawks that on record

01:00:46.679 --> 01:00:48.579
said, hey, without Newcomb, we wouldn't have

01:00:48.579 --> 01:00:52.760
won the 2015 -2013 Stanley Cup. That begs the

01:00:52.760 --> 01:00:54.880
question, what are you talking about? And it's

01:00:54.880 --> 01:00:59.239
simple. The recovery aspect, so going from full

01:00:59.239 --> 01:01:03.380
muscle fatigue or full mental fatigue to refreshed.

01:01:04.320 --> 01:01:06.820
And Mike Gasky, the head trainer of the Blackhawks,

01:01:06.840 --> 01:01:08.360
said it best when he said, we want our players

01:01:08.360 --> 01:01:12.599
to play intense, not tense. This is kind of oxymoronic,

01:01:12.599 --> 01:01:14.639
and it's not easy for high performers to understand

01:01:14.639 --> 01:01:17.599
this concept, but we're learning more. Recovery

01:01:17.599 --> 01:01:21.429
is key. Recovery is key to growth. Recovery is

01:01:21.429 --> 01:01:25.110
key to get the muscle spindles getting stronger

01:01:25.110 --> 01:01:28.070
and better. Fatigue and exhaustion isn't what

01:01:28.070 --> 01:01:30.650
it used to be. No pain, no gain, and go, keep

01:01:30.650 --> 01:01:32.530
going, keep going, keep going. No, no, no, no.

01:01:32.769 --> 01:01:35.969
In that recovery state, human growth factor is

01:01:35.969 --> 01:01:39.070
there. Everything builds upon the recovery side.

01:01:39.960 --> 01:01:43.820
For us early on, from 2011 to 2016, it was all

01:01:43.820 --> 01:01:46.960
rescue. New Calm was about, hey, give us 20,

01:01:47.039 --> 01:01:50.059
30, 40, 50 minutes. We'll suspend you in that

01:01:50.059 --> 01:01:53.099
meditative state, and we'll give your body expedited

01:01:53.099 --> 01:01:55.880
recovery without drugs. We'll remove lactic acid.

01:01:55.900 --> 01:01:59.119
We'll remove inflammation. We'll remove any mental

01:01:59.119 --> 01:02:01.420
blocks, anything that happened in the game before,

01:02:01.519 --> 01:02:05.400
whatever, done. That piece was really powerful,

01:02:05.559 --> 01:02:08.139
and we helped the best teams in the world get

01:02:08.139 --> 01:02:11.280
that. extra millimeter or the extra two millimeters

01:02:11.280 --> 01:02:14.159
or extra centimeter whatever it takes it's hard

01:02:14.159 --> 01:02:17.400
for me i was a college wrestler and martial artist

01:02:17.400 --> 01:02:18.920
and all that stuff but i wasn't a professional

01:02:18.920 --> 01:02:23.239
athlete so i don't know the this little millimeter

01:02:23.239 --> 01:02:26.039
between you know winning and being a champion

01:02:26.039 --> 01:02:30.219
i don't know that but we can see it so that part

01:02:30.219 --> 01:02:33.920
is amazing but then we expanded our outcomes

01:02:33.920 --> 01:02:37.679
so how we had this is We have a matrix. It's

01:02:37.679 --> 01:02:40.340
literally a mathematical matrix. And it has a

01:02:40.340 --> 01:02:43.659
method. And the method is your central nervous

01:02:43.659 --> 01:02:45.900
system will not allow us to just take you into

01:02:45.900 --> 01:02:48.440
theta. You don't just put on the headphones and

01:02:48.440 --> 01:02:50.840
get on an elevator to theta. It doesn't work

01:02:50.840 --> 01:02:53.360
that way. So it takes us, we have something called

01:02:53.360 --> 01:02:55.760
the departure lounge. We take you down, we take

01:02:55.760 --> 01:02:57.539
you up. We take you down, we take you up. We

01:02:57.539 --> 01:02:59.360
take you down, we take you up. We're seeking

01:02:59.360 --> 01:03:02.360
permission from your central nervous system for

01:03:02.360 --> 01:03:06.010
you to relinquish control. Pretty, pretty fascinating.

01:03:06.329 --> 01:03:08.030
That's why in the first few minutes of rescue,

01:03:08.269 --> 01:03:10.869
nothing's really happening because we're seeking

01:03:10.869 --> 01:03:13.630
permission and then something happens. So we

01:03:13.630 --> 01:03:16.789
have a matrix. We have the method. This method

01:03:16.789 --> 01:03:19.929
is the only patented method in the world for

01:03:19.929 --> 01:03:23.710
eliciting a state change in a human brain. What?

01:03:23.929 --> 01:03:26.489
Yeah, we did that. That was awarded to us in

01:03:26.489 --> 01:03:32.530
August of 2021. So in 2015 and 16, started working

01:03:32.530 --> 01:03:34.500
with Dr. Holloway and said, listen. If we can

01:03:34.500 --> 01:03:37.119
take everybody's brain to 4 hertz, can we take

01:03:37.119 --> 01:03:39.420
them all the way down to deep sleep at 0 .5 hertz?

01:03:39.800 --> 01:03:42.980
Can we take them to creativity at 7 .83 hertz?

01:03:43.159 --> 01:03:45.539
Can we take them to focus at 18 .4 hertz? Can

01:03:45.539 --> 01:03:47.699
we take them to high amplitude peak performance

01:03:47.699 --> 01:03:50.940
at 41 hertz? The entirety of human brainwave

01:03:50.940 --> 01:03:53.320
function, the speed of the frequency of your

01:03:53.320 --> 01:03:56.039
brain, is directly correlated to your behavior.

01:03:56.570 --> 01:03:58.550
So we figured that out and we mapped it out.

01:03:58.590 --> 01:04:01.750
It took us five years from that point to basically

01:04:01.750 --> 01:04:05.010
build all the different outcomes. So here comes

01:04:05.010 --> 01:04:09.289
Ignite. Ignite. Probably the last thing you want

01:04:09.289 --> 01:04:13.690
to do to high -performing elite special forces

01:04:13.690 --> 01:04:16.750
snipers is give more adrenaline. But we did.

01:04:16.949 --> 01:04:20.289
So we said, here, we've got a gift called Ignite.

01:04:20.449 --> 01:04:23.050
Ignite requires no headphone, no laying down,

01:04:23.190 --> 01:04:28.920
or no eye mask. Headphone or in -earbud, 13 minutes,

01:04:29.199 --> 01:04:33.139
and we escalate and elevate you to this area.

01:04:33.340 --> 01:04:35.719
It's 41 hertz. It's the highest speed of human

01:04:35.719 --> 01:04:38.659
brainwave function. And in this state, James,

01:04:38.960 --> 01:04:42.739
your peripheral vision is increased. Your olfactory

01:04:42.739 --> 01:04:45.659
is improved. Your gross motor cortex is activated.

01:04:46.039 --> 01:04:49.059
Your sensory motor rhythm is activated. You literally

01:04:49.059 --> 01:04:51.559
are increasing your endurance and your strength

01:04:51.559 --> 01:04:55.519
and your threshold for pain. So this became quite

01:04:55.519 --> 01:04:59.719
the combination. Rescue to recover me and ignite

01:04:59.719 --> 01:05:03.840
to amplify me. That combination came to the world

01:05:03.840 --> 01:05:09.199
in 2017. So from 2017 to 2021, only elite military

01:05:09.199 --> 01:05:11.860
and only professional athletes had access to

01:05:11.860 --> 01:05:14.579
it. And it was incredible. It was incredible

01:05:14.579 --> 01:05:18.500
to witness the elevation of, you know, the Washington

01:05:18.500 --> 01:05:20.420
Capitals. When Tony Robbins and I trained the

01:05:20.420 --> 01:05:22.949
Washington Capitals. in a hotel room in Toronto,

01:05:23.090 --> 01:05:27.130
Canada. He said, guys, Tony says, so what's the

01:05:27.130 --> 01:05:28.929
local media say about you guys in the regular

01:05:28.929 --> 01:05:31.610
season? They said, we're lions in the regular

01:05:31.610 --> 01:05:33.829
season. What do they say about you in the playoffs?

01:05:34.170 --> 01:05:42.929
We're pussycats. Okay. Well, this changed that

01:05:42.929 --> 01:05:46.300
and they won the Stanley Cup. So the opportunity

01:05:46.300 --> 01:05:48.719
for performance, it's fascinating to me, and

01:05:48.719 --> 01:05:51.280
it really makes me feel really hopeful for the

01:05:51.280 --> 01:05:54.280
fire department. And why is that? Because you've

01:05:54.280 --> 01:05:56.480
raised a common denominator. Let's not bring

01:05:56.480 --> 01:05:58.579
in strength and conditioning coaches to keep

01:05:58.579 --> 01:06:01.219
them alive. Let's raise a common denominator

01:06:01.219 --> 01:06:03.500
and allow them to actually go to the other side

01:06:03.500 --> 01:06:06.420
and perform, get better endurance, get better

01:06:06.420 --> 01:06:09.840
lean muscle mass. Everything. Everything is better.

01:06:10.000 --> 01:06:13.760
We know the physical health piece of life and

01:06:13.760 --> 01:06:17.739
longevity and happiness. There's a big physical

01:06:17.739 --> 01:06:21.219
element to it. So this opportunity now, you do

01:06:21.219 --> 01:06:23.320
rescue for your daily. Let's balance your nervous

01:06:23.320 --> 01:06:25.539
system. Let's make you the better human being

01:06:25.539 --> 01:06:27.780
you can be. Let's do the restorative sleep at

01:06:27.780 --> 01:06:30.800
night. And then let's ignite you and go to the

01:06:30.800 --> 01:06:34.480
gym and break your personal records. Tom Allen

01:06:34.480 --> 01:06:36.690
was a former medical director of the NFL. He

01:06:36.690 --> 01:06:38.929
was 74 years old at a time when he called me

01:06:38.929 --> 01:06:41.690
up in 2018 and he used to call them the fire

01:06:41.690 --> 01:06:44.809
files. He said, Jim, I'm listening to the fire

01:06:44.809 --> 01:06:47.789
files. I said, okay. He said, I just broke my

01:06:47.789 --> 01:06:52.469
personal record for deadlift. I'm 74 years old.

01:06:53.070 --> 01:06:56.630
That's incredible. So we will amplify your brain

01:06:56.630 --> 01:06:59.289
and we will increase your endurance and increase

01:06:59.289 --> 01:07:02.130
your strength. So as an adjunct to working out,

01:07:02.230 --> 01:07:08.469
hell yes. What was interesting, I wrote my book,

01:07:08.489 --> 01:07:12.389
Kinder, last year. And when I was writing, especially

01:07:12.389 --> 01:07:14.230
when you first start writing a book, if you haven't

01:07:14.230 --> 01:07:16.909
for a while, that monkey mind is just going crazy.

01:07:17.010 --> 01:07:18.489
And you, you know, first you're staring at a

01:07:18.489 --> 01:07:20.650
blinking cursor and then you start a little bit

01:07:20.650 --> 01:07:22.409
and then that voice is like, oh, this is absolutely

01:07:22.409 --> 01:07:24.849
shit. No one's ever going to read this. And you

01:07:24.849 --> 01:07:26.630
have to fight that voice and slowly you build

01:07:26.630 --> 01:07:29.469
it up. But, you know, I also work from home.

01:07:29.550 --> 01:07:31.909
So I've got, you know, my wife is here, you know,

01:07:31.909 --> 01:07:33.869
when she wasn't in med school and then my son's

01:07:33.869 --> 01:07:37.460
here every day. And so what I found was carving

01:07:37.460 --> 01:07:40.900
out a little time, but using focus. And not only

01:07:40.900 --> 01:07:43.840
did that really help me hone in and focus on

01:07:43.840 --> 01:07:46.320
the writing, and it was amazing because it was

01:07:46.320 --> 01:07:48.699
creative writing. So it wasn't like I was, you

01:07:48.699 --> 01:07:51.119
know, typing dictation or something. This was

01:07:51.119 --> 01:07:52.639
something where I was allowing my mind to go

01:07:52.639 --> 01:07:54.739
to these places. And some of them were not the

01:07:54.739 --> 01:07:58.440
best places either. But then not only did it

01:07:58.440 --> 01:08:01.219
help me write the book, but I found like I slept

01:08:01.219 --> 01:08:04.960
better. those evenings where i'd use um focus

01:08:04.960 --> 01:08:07.900
as well so by having that slightly heightened

01:08:07.900 --> 01:08:11.239
state it almost punctuated okay this is this

01:08:11.239 --> 01:08:13.360
is daytime and then when it came to nighttime

01:08:13.360 --> 01:08:17.220
i felt like i slept even better that day focus

01:08:17.220 --> 01:08:21.100
is amazing okay so um it almost seems like maybe

01:08:21.100 --> 01:08:23.420
we're talking like aliens right you and i are

01:08:23.420 --> 01:08:24.960
talking about something you don't understand

01:08:24.960 --> 01:08:27.439
it's this is really simple math ladies and gentlemen

01:08:27.439 --> 01:08:29.880
your frequency and the frequency of your brain

01:08:29.880 --> 01:08:33.409
wave directly is is related to your mood, thinking,

01:08:33.489 --> 01:08:35.850
and behavior. It's that simple. It's just math.

01:08:36.310 --> 01:08:39.369
What James is alluding to is focus. And focus

01:08:39.369 --> 01:08:42.170
was the last of the six tracks or products that

01:08:42.170 --> 01:08:45.329
we built that basically helps you manage all

01:08:45.329 --> 01:08:49.149
five categories of your brain. Delta, theta,

01:08:49.430 --> 01:08:52.829
and alpha are slow waveforms in sleep. Beta and

01:08:52.829 --> 01:08:55.670
gamma are fast frequencies in action. Great.

01:08:56.159 --> 01:09:00.140
Focus, we launched in July of 2022, and it takes

01:09:00.140 --> 01:09:03.560
your brain to 18 .4 hertz. There is a specific

01:09:03.560 --> 01:09:07.520
frequency associated with the human brain learning.

01:09:08.039 --> 01:09:12.020
What? Yes, learning. Encoding new information,

01:09:12.359 --> 01:09:15.640
analyzing things, consolidating it to memory,

01:09:15.880 --> 01:09:20.199
learning. How many times in your life have you

01:09:20.199 --> 01:09:23.159
read something or were reading something? stopped,

01:09:23.239 --> 01:09:25.439
went to the bathroom, came back, and you don't

01:09:25.439 --> 01:09:27.520
even know where you were at. And then when you

01:09:27.520 --> 01:09:29.300
start going backwards, you're like, I don't remember

01:09:29.300 --> 01:09:33.000
reading any of these pages. There is a learning

01:09:33.000 --> 01:09:36.539
zone. If your brain isn't between 15 and 20 hertz,

01:09:36.800 --> 01:09:40.079
don't bother because you're not going to learn.

01:09:40.500 --> 01:09:43.140
If your brain is slower than 15 hertz, you're

01:09:43.140 --> 01:09:45.359
too fatigued. You're not getting encoded to memory.

01:09:45.659 --> 01:09:48.920
If your brain is going 20 or 25 hertz, you're

01:09:48.920 --> 01:09:51.979
too stressed out, distracted. So there's a learning

01:09:51.979 --> 01:09:55.380
zone. Well, the beauty of being neuroscientists

01:09:55.380 --> 01:09:57.960
and expert in the brain is we know these outcomes.

01:09:58.140 --> 01:10:00.119
We just have to deliver the method to get there.

01:10:00.300 --> 01:10:04.239
So focus with a headphone on takes you to 18

01:10:04.239 --> 01:10:07.500
.4 hertz. Doesn't ask permission. It doesn't

01:10:07.500 --> 01:10:09.479
say, hey, James, you know, James is wanting to

01:10:09.479 --> 01:10:12.020
write a book and his wife's in medical school.

01:10:12.180 --> 01:10:15.239
Should we help him out today? Nah. It doesn't

01:10:15.239 --> 01:10:18.560
discriminate. It just mathematically takes you

01:10:18.560 --> 01:10:20.960
to that outcome. One of the cool things I like

01:10:20.960 --> 01:10:23.699
about Focus, James, is that you can't do too

01:10:23.699 --> 01:10:26.939
much of it. 18 .4 hertz is like this no man's

01:10:26.939 --> 01:10:30.539
land. It's innocuous. No harm, no foul. You probably

01:10:30.539 --> 01:10:34.760
also noticed this. When listening to Focus, you

01:10:34.760 --> 01:10:39.340
had a mood elevation. You were happier. To me,

01:10:39.359 --> 01:10:41.279
this was an ancillary benefit. I didn't see it

01:10:41.279 --> 01:10:43.880
coming. It wasn't in the design of why we did

01:10:43.880 --> 01:10:46.100
it. But when we were testing this, I'd get up

01:10:46.100 --> 01:10:48.479
every morning and I'd walk outside. I'd go to

01:10:48.479 --> 01:10:50.500
the bathroom. I'd walk outside and I'd be listening

01:10:50.500 --> 01:10:52.199
to Focus with headphones. I probably looked like

01:10:52.199 --> 01:10:55.119
the village idiot because I know I was involuntarily

01:10:55.119 --> 01:10:56.739
smiling. I was just walking around the neighborhood

01:10:56.739 --> 01:10:59.420
smiling. I was like, this is bizarre. Well, here's

01:10:59.420 --> 01:11:02.479
what's cool. At 18 .4 hertz, your brain's intentional.

01:11:02.859 --> 01:11:05.119
You're literally focused on what you're intending

01:11:05.119 --> 01:11:07.939
to focus on. There is no space for distraction.

01:11:08.470 --> 01:11:11.909
Now, distraction usually is in the form of worry,

01:11:12.090 --> 01:11:16.710
anxiety, anticipatory anxiety. Huh? Yeah, that's

01:11:16.710 --> 01:11:18.890
what distraction is. It's not happy thoughts.

01:11:19.069 --> 01:11:22.289
So by clearing out any distraction and mental

01:11:22.289 --> 01:11:25.029
clutter, right, we're getting rid of all the

01:11:25.029 --> 01:11:28.430
clutter in your brain. You're left with focus,

01:11:28.670 --> 01:11:32.949
incredible output. Your efficiency was probably

01:11:32.949 --> 01:11:35.479
legendary. Your ability to get more done in less

01:11:35.479 --> 01:11:38.720
time is legendary. So there's a method for creativity.

01:11:38.960 --> 01:11:45.300
So creativity, a lot of times, it's not that

01:11:45.300 --> 01:11:48.100
we like writer's block or procrastination or

01:11:48.100 --> 01:11:49.739
we're just not good at something. It's got nothing

01:11:49.739 --> 01:11:52.399
to do with that. The amygdala has a really nefarious

01:11:52.399 --> 01:11:54.460
way of interfering with anything we want to achieve.

01:11:55.279 --> 01:11:57.520
It's really good at its job. It loves to work

01:11:57.520 --> 01:12:01.010
and it's just a worry wart. little almond piece

01:12:01.010 --> 01:12:05.029
of our midbrain. And it's just, it's not good.

01:12:05.229 --> 01:12:08.869
It's not helping us. So we usually tell people,

01:12:08.970 --> 01:12:12.689
hey, go do flow state first. Flow state gets

01:12:12.689 --> 01:12:15.890
rid of the garbage. It takes all the stress out

01:12:15.890 --> 01:12:18.609
and holds you in that creative state. You don't

01:12:18.609 --> 01:12:20.329
really remember what happens in flow state, but

01:12:20.329 --> 01:12:23.229
it's in your subconscious. So that cleans you

01:12:23.229 --> 01:12:25.770
out and gets you prepared. Then you go sit in

01:12:25.770 --> 01:12:29.029
your office with your ideas. You put focus on.

01:12:29.430 --> 01:12:32.750
and it flows. So yeah, so for you artists out

01:12:32.750 --> 01:12:34.930
there, there's a whole method and that would

01:12:34.930 --> 01:12:39.229
be flow state to prepare your mind for awesomeness,

01:12:39.270 --> 01:12:42.409
not distraction, not worry, not insecurity, not

01:12:42.409 --> 01:12:44.930
reading something and say, this is pure shite.

01:12:45.010 --> 01:12:46.569
I can't even believe I thought this was good

01:12:46.569 --> 01:12:49.390
two seconds ago. None of that. And you just get

01:12:49.390 --> 01:12:54.630
into flow. So yeah, focus is for us, we're beginning

01:12:54.630 --> 01:12:57.510
to focus our attention on focus for students.

01:12:58.029 --> 01:13:01.750
Because of the overuse of Ritalin and Adderall

01:13:01.750 --> 01:13:05.310
and everybody claiming to have ADHD and all the

01:13:05.310 --> 01:13:08.430
craziness happening on universities, kids are

01:13:08.430 --> 01:13:11.050
really suffering. They're becoming more isolated.

01:13:11.289 --> 01:13:13.770
They're anxious. They're self -medicating. Whatever

01:13:13.770 --> 01:13:16.630
they're doing, they just need to focus. You're

01:13:16.630 --> 01:13:19.869
there to learn. So in 90 minutes, we can help

01:13:19.869 --> 01:13:21.770
you do what's taking you three to four or five

01:13:21.770 --> 01:13:24.430
hours and do it well, actually learn something.

01:13:25.210 --> 01:13:29.060
Yeah. I mean, I can attest to that. The story

01:13:29.060 --> 01:13:31.659
that I chose to write, because I'm an absolute

01:13:31.659 --> 01:13:34.939
glutton for punishment, was... so complex so

01:13:34.939 --> 01:13:36.779
it had all these moving parts and a lot of it

01:13:36.779 --> 01:13:40.579
was also observing real history so i had to do

01:13:40.579 --> 01:13:43.279
the research for that and uh yeah and it all

01:13:43.279 --> 01:13:45.300
just came together and then all these ideas would

01:13:45.300 --> 01:13:47.020
come out of nowhere you know i think a lot of

01:13:47.020 --> 01:13:48.420
people when they write something it's like okay

01:13:48.420 --> 01:13:50.739
i wasn't actually writing it something was right

01:13:50.739 --> 01:13:52.979
in it and i was just kind of the vessel to put

01:13:52.979 --> 01:13:56.000
this on paper but it was a being open to that

01:13:56.000 --> 01:13:58.779
allowing yourself to receive these ideas and

01:13:58.779 --> 01:14:01.840
then you know again write these these descriptions

01:14:01.840 --> 01:14:05.060
and not hypercritical every single word that

01:14:05.060 --> 01:14:07.380
you write because I mean even Steven Pressfield

01:14:07.380 --> 01:14:09.680
talks about that you know the resistance like

01:14:09.680 --> 01:14:11.920
if you can get those voices to go away and just

01:14:11.920 --> 01:14:14.500
again like we were talking about you know carry

01:14:14.500 --> 01:14:17.619
on being the door kicker you know the end result

01:14:17.619 --> 01:14:20.840
is worth all this work so I mean I thought it

01:14:20.840 --> 01:14:22.380
was absolutely phenomenal and then like I said

01:14:22.380 --> 01:14:25.640
I think because of the intensity and acuity that

01:14:25.640 --> 01:14:29.550
you have I feel like the mind is more satisfied

01:14:29.550 --> 01:14:32.090
at the end of the day. And that's where the better

01:14:32.090 --> 01:14:34.369
sleep comes from as well. Well, you burn good

01:14:34.369 --> 01:14:37.909
calories. Many of us burn a lot of mental calories

01:14:37.909 --> 01:14:41.310
on fear, worry, anticipatory anxiety, thinking

01:14:41.310 --> 01:14:43.149
about things we can't control in the future that

01:14:43.149 --> 01:14:46.449
haven't happened yet. It fatigues us. But in

01:14:46.449 --> 01:14:50.369
focus, you're not. And you're using good energy.

01:14:50.470 --> 01:14:53.310
Plus, you feel satisfied. You actually got something

01:14:53.310 --> 01:14:56.140
done. and you're like wow i'm making progress

01:14:56.140 --> 01:14:59.279
now if you don't get something done the amygdala

01:14:59.279 --> 01:15:01.260
wakes up says hey you didn't get done you're

01:15:01.260 --> 01:15:04.000
a loser what a procrastinator you know the deadline's

01:15:04.000 --> 01:15:06.560
coming right so that fatigues you so you're right

01:15:06.560 --> 01:15:08.500
you're not going to sleep as well so yeah it's

01:15:08.500 --> 01:15:12.760
um focus is an amazing gift for anybody who wants

01:15:12.760 --> 01:15:15.460
to do more mental work and get things done better

01:15:15.460 --> 01:15:19.800
and faster yeah and again applying it to my profession

01:15:19.800 --> 01:15:22.380
and you know the associated first responder professions

01:15:22.380 --> 01:15:26.779
you know if you've got your three uh oh my goodness

01:15:26.779 --> 01:15:31.100
um pcrs down on medical calls you know the reports

01:15:31.100 --> 01:15:32.880
that we've got to write and you just go into

01:15:32.880 --> 01:15:35.859
the report room and you put on focus yeah i obviously

01:15:35.859 --> 01:15:37.859
didn't discover it until i was at the fire service

01:15:37.859 --> 01:15:40.659
but i can see how tell your partner hey give

01:15:40.659 --> 01:15:42.520
me a nudge if we get another call how that would

01:15:42.520 --> 01:15:44.720
help you lock in and get those because trying

01:15:44.720 --> 01:15:47.039
to do that when you're exhausted is a nightmare

01:15:47.039 --> 01:15:49.789
and obviously It would be nice to take a 20 -minute

01:15:49.789 --> 01:15:52.270
focus or rescue, but you might get a call. But

01:15:52.270 --> 01:15:54.770
at least if you – I'm sorry, power nap or rescue.

01:15:54.869 --> 01:15:57.149
But at least if you can put focus on, it might

01:15:57.149 --> 01:15:59.630
help you until you get that next call. And you

01:15:59.630 --> 01:16:02.770
can also en route to an accident. So you get

01:16:02.770 --> 01:16:05.529
the call, and now you're en route. You can listen

01:16:05.529 --> 01:16:08.850
to focus or ignite. Yeah, depending on the call.

01:16:08.909 --> 01:16:10.750
You might not want to burst out of the fire engine

01:16:10.750 --> 01:16:17.239
on a pediatric drowning. But that will – amplify

01:16:17.239 --> 01:16:19.479
that energy so that you're not like, oh, no,

01:16:19.659 --> 01:16:22.859
I don't have anything in the tank. It'll fill

01:16:22.859 --> 01:16:26.260
your tank quickly. Absolutely. Well, I want to

01:16:26.260 --> 01:16:27.840
hit one more area and then we'll go to some closing

01:16:27.840 --> 01:16:31.420
questions. Getting away from the kind of psychology

01:16:31.420 --> 01:16:35.000
and a little bit more into the physiology, talk

01:16:35.000 --> 01:16:37.439
to me about the advances when it comes to TBI

01:16:37.439 --> 01:16:39.840
and all the kind of head trauma side of this

01:16:39.840 --> 01:16:44.369
application. So yours truly, 56 years old. When

01:16:44.369 --> 01:16:47.670
I first met Dr. Holloway in March of 2009, and

01:16:47.670 --> 01:16:50.109
then I was in his presence in his clinic in Texas,

01:16:50.390 --> 01:16:53.750
he was the first person to diagnose me with TBI.

01:16:54.949 --> 01:16:58.529
And my response wasn't kind because denial is

01:16:58.529 --> 01:17:02.930
my medicine of choice. And as I reflected on

01:17:02.930 --> 01:17:05.930
it and sat and said, okay, I sat with this. He

01:17:05.930 --> 01:17:08.829
said, listen, seriously, when you turn 50 years

01:17:08.829 --> 01:17:09.890
old, you're not going to be able to tie your

01:17:09.890 --> 01:17:12.989
own shoes. Your brain is damaged significantly.

01:17:17.640 --> 01:17:22.819
Okay. He came to me that trip, dropped me off

01:17:22.819 --> 01:17:26.220
at the airport, got out of the car, extended

01:17:26.220 --> 01:17:27.960
his right hand. He said, Jim, I want to make

01:17:27.960 --> 01:17:30.560
a deal with you. I'm going to keep you healthy

01:17:30.560 --> 01:17:34.920
if you make me wealthy. That handshake changed

01:17:34.920 --> 01:17:38.579
my life. And that handshake was the catalyst

01:17:38.579 --> 01:17:40.939
for me taking over this company as chairman of

01:17:40.939 --> 01:17:44.560
the board, president, CEO. So as a use case,

01:17:44.600 --> 01:17:48.640
for 16 years, I've used rescue to balance my

01:17:48.640 --> 01:17:52.579
nervous system. And I don't have TBI. I'm 56

01:17:52.579 --> 01:17:57.460
and I can tie my shoes. How does this work? So

01:17:57.460 --> 01:18:01.760
in trauma, TBI, concussion, CTE, any type of

01:18:01.760 --> 01:18:07.800
brain trauma, the body inflammation brings a

01:18:07.800 --> 01:18:10.909
tank to a knife fight. The body overcompensates

01:18:10.909 --> 01:18:13.869
in any kind of inflammatory response. It's not

01:18:13.869 --> 01:18:16.010
by design. It's not like, hey, we're going to

01:18:16.010 --> 01:18:18.250
interrupt the healing response and create long

01:18:18.250 --> 01:18:20.850
-term damage. It's just how the body is built.

01:18:21.449 --> 01:18:26.109
So with brain damage of any kind, repeated concussive

01:18:26.109 --> 01:18:29.119
acts, it doesn't matter what it is. There's a

01:18:29.119 --> 01:18:31.880
shift physiologically and the shift happens in

01:18:31.880 --> 01:18:34.079
the circuitry of the brain. So there's a diminished

01:18:34.079 --> 01:18:36.319
amount of blood flow to the hippocampus and the

01:18:36.319 --> 01:18:40.319
prefrontal cortex, which keeps you stuck as the

01:18:40.319 --> 01:18:44.199
recipient in a pattern of memory associated with

01:18:44.199 --> 01:18:47.500
the anxious response, which activates the amygdala

01:18:47.500 --> 01:18:50.880
and your fight or flight mechanism. This keeps

01:18:50.880 --> 01:18:54.920
you in a state of constant hypervigilance. You

01:18:54.920 --> 01:18:57.670
never get a break, man. Even in your sleep architecture,

01:18:58.069 --> 01:19:00.609
you never get a break. People think when you're

01:19:00.609 --> 01:19:04.090
sleeping, your central nervous system is quiet.

01:19:04.390 --> 01:19:07.090
No, it's not. Your central nervous system is

01:19:07.090 --> 01:19:11.189
evaluating you every nanosecond of every day

01:19:11.189 --> 01:19:13.789
of your entire life. That's why if you sleep

01:19:13.789 --> 01:19:15.930
with noise and the noise is interrupted, you

01:19:15.930 --> 01:19:18.609
wake up. That's why you sleep in quiet and there's

01:19:18.609 --> 01:19:20.869
a noise, you wake up. Your central nervous system

01:19:20.869 --> 01:19:23.270
has one job, self -preservation and survival.

01:19:23.630 --> 01:19:29.199
It will always do its job. Okay. So New Calm

01:19:29.199 --> 01:19:33.119
oxygenates you. And when I say New Calm, I mean

01:19:33.119 --> 01:19:36.319
rescue. Rescue is our core therapy. It's been

01:19:36.319 --> 01:19:39.220
around for 16 years. It's where all of our research

01:19:39.220 --> 01:19:41.199
was done. It's where all the surgical procedures

01:19:41.199 --> 01:19:44.220
are done. It's the catalyst and the platform

01:19:44.220 --> 01:19:47.720
for everybody. Stage four cancer, neurodegenerative

01:19:47.720 --> 01:19:51.960
disease, complex trauma, trauma, addiction, you

01:19:51.960 --> 01:19:55.649
name it. Everybody needs to solve stress first.

01:19:56.210 --> 01:19:59.229
This is the how. How can you help me with my

01:19:59.229 --> 01:20:02.489
sleep? Well, we solve your stress first. Once

01:20:02.489 --> 01:20:04.630
we solve your stress, everything gets easier.

01:20:04.890 --> 01:20:09.010
So you do rescue. You do rescue, and this is

01:20:09.010 --> 01:20:12.770
what happens. We take your brain to four hertz.

01:20:13.109 --> 01:20:16.949
And in four hertz, you have access to your subconscious.

01:20:17.949 --> 01:20:20.489
You have access for your brain to be liberated.

01:20:21.629 --> 01:20:25.689
Post -trauma, we create a narrative to protect

01:20:25.689 --> 01:20:27.729
us. We don't want to think about these things

01:20:27.729 --> 01:20:30.729
all day long. So we protect ourselves and we

01:20:30.729 --> 01:20:33.829
repress things and suppress things. Okay. But

01:20:33.829 --> 01:20:36.869
at four hertz, there is no control matrix. Your

01:20:36.869 --> 01:20:40.010
brain is capable of thinking about anything.

01:20:40.210 --> 01:20:42.630
And if it needs to think about something, it

01:20:42.630 --> 01:20:46.369
will. Same thing in the dream landscape. So at

01:20:46.369 --> 01:20:49.109
four hertz, here's what happens. You can have

01:20:49.109 --> 01:20:51.039
that memory. You can have the traumatic memory.

01:20:51.319 --> 01:20:54.939
The body cannot elicit the same response. There

01:20:54.939 --> 01:20:57.060
is no trigger to the amygdala. There's no trigger

01:20:57.060 --> 01:20:59.699
to cortisol and catecholamines. There is no HPA

01:20:59.699 --> 01:21:03.079
axis activated. None of the things that normally

01:21:03.079 --> 01:21:06.399
happen to the post -trauma brain that has the

01:21:06.399 --> 01:21:09.880
memory and elicits this response, the memory

01:21:09.880 --> 01:21:13.600
happens and the response doesn't. It's a separation.

01:21:14.819 --> 01:21:17.220
How's it working? How's it doing this? Well,

01:21:17.319 --> 01:21:20.960
when you're in four hertz, You're breathing one

01:21:20.960 --> 01:21:24.859
breath every 10 seconds, six breaths a minute.

01:21:25.000 --> 01:21:27.939
That's the ultimate diaphragmatic breathing of

01:21:27.939 --> 01:21:31.399
the human body. And oxygen is the healing element

01:21:31.399 --> 01:21:36.340
for you. Oxygen. So when you're in this state,

01:21:36.579 --> 01:21:39.939
we're opening up oxygen -rich red blood cells

01:21:39.939 --> 01:21:44.000
flowing from your toes to your prefrontal cortex

01:21:44.000 --> 01:21:49.210
right here. So what happens with oxygen? Oxygen

01:21:49.210 --> 01:21:51.750
opens up to the areas that were restricted, the

01:21:51.750 --> 01:21:54.029
hippocampus and the prefrontal and frontal cortex.

01:21:54.510 --> 01:21:57.189
What does that allow me to do? It allows me to

01:21:57.189 --> 01:22:00.569
create what's called neuronal coherence, new

01:22:00.569 --> 01:22:05.569
cognitive pathways to old memories. This is fascinating.

01:22:06.430 --> 01:22:08.909
We are not erasing your memory. This isn't Total

01:22:08.909 --> 01:22:11.670
Recall with Arnold Schwarzenegger circa 1987.

01:22:12.350 --> 01:22:14.909
We're not erasing your memory. You're allowed

01:22:14.909 --> 01:22:17.569
to have that memory, but the memory does not

01:22:17.569 --> 01:22:21.689
elicit the anxious response. And over time, the

01:22:21.689 --> 01:22:24.909
separation happens. Just like when we, in our

01:22:24.909 --> 01:22:27.390
lifetime, date somebody and we think this is

01:22:27.390 --> 01:22:29.890
the person, and then we break up with them. And

01:22:29.890 --> 01:22:32.210
years later, we can't even believe we ever even

01:22:32.210 --> 01:22:34.010
dated them. It was like, did that even happen?

01:22:34.449 --> 01:22:38.390
Because separation from the memory to the physiological

01:22:38.390 --> 01:22:44.409
response. This is a gift from Dr. Blake. Holloway,

01:22:44.510 --> 01:22:49.430
a man who spent his 73 years on this earth finding

01:22:49.430 --> 01:22:54.489
a way to help people downregulate the chaos of

01:22:54.489 --> 01:22:57.750
their brainwave frequency without drugs. And

01:22:57.750 --> 01:23:01.369
it just so turned out he did it so well. And

01:23:01.369 --> 01:23:04.810
then we spent together the next 11 years refining

01:23:04.810 --> 01:23:07.529
it and constantly innovating it to a place where

01:23:07.529 --> 01:23:10.270
it's so predictable today. So I can look into

01:23:10.270 --> 01:23:13.109
the eyes of any person with trauma. And say,

01:23:13.270 --> 01:23:17.710
you're here. You're at the right place. We're

01:23:17.710 --> 01:23:20.050
going to take really good care of you. One thing

01:23:20.050 --> 01:23:23.770
that I know, we can do no harm. I can't tell

01:23:23.770 --> 01:23:26.210
you expressly the time it's going to take for

01:23:26.210 --> 01:23:29.369
you to recapture who you used to be before the

01:23:29.369 --> 01:23:32.109
trauma. I don't know that timeline. I don't know

01:23:32.109 --> 01:23:35.300
all the variables. But I know this. Every day

01:23:35.300 --> 01:23:38.020
you do rescue and every night you do deep sleep,

01:23:38.199 --> 01:23:41.520
we balance your nervous system. Your brain knows

01:23:41.520 --> 01:23:44.720
how to heal from the wounds that you can't see.

01:23:45.460 --> 01:23:48.720
This is incredible. And it's absolutely incredible

01:23:48.720 --> 01:23:52.680
to me. It's like, we can do that. Well, we do

01:23:52.680 --> 01:23:56.359
that every day. And we do that for warriors every

01:23:56.359 --> 01:23:59.380
single day. And it's some of the most rewarding

01:23:59.380 --> 01:24:02.180
stuff I do. When I look into the eyes of a veteran,

01:24:03.119 --> 01:24:05.760
I see often somebody who's filled with shame,

01:24:05.979 --> 01:24:13.000
someone who's filled with pain. Breaks your heart.

01:24:13.920 --> 01:24:16.960
Breaks your heart to see this. And they've been

01:24:16.960 --> 01:24:20.340
lied to by the medical community that wants to

01:24:20.340 --> 01:24:22.800
help them, but they're giving them mediocre,

01:24:22.920 --> 01:24:27.000
incremental technologies that never worked. The

01:24:27.000 --> 01:24:30.420
technology's never worked. they don't know any

01:24:30.420 --> 01:24:32.239
different they don't know any better and i look

01:24:32.239 --> 01:24:34.920
at them say hey i know you tried everything i

01:24:34.920 --> 01:24:37.680
know you've tried cvac hyperbaric i know you've

01:24:37.680 --> 01:24:39.739
tried transcranial direct current stimulation

01:24:39.739 --> 01:24:42.659
you've tried tms you've tried everything and

01:24:42.659 --> 01:24:44.659
nothing's worked and you think it's you you think

01:24:44.659 --> 01:24:47.539
you're the only broken person and you can't be

01:24:47.539 --> 01:24:51.520
fixed it's not true this technology is here for

01:24:51.520 --> 01:24:54.460
you it was built for you and it was built to

01:24:54.460 --> 01:24:58.390
help you restructure the physiological damage

01:24:58.390 --> 01:25:01.970
of your brain and allow your body to heal. And

01:25:01.970 --> 01:25:05.390
you know how rewarding it is to have the spouse

01:25:05.390 --> 01:25:08.930
get on the phone with me and say, my husband

01:25:08.930 --> 01:25:12.789
is back. You brought my husband back. I didn't

01:25:12.789 --> 01:25:17.170
do it. How incredible is that? All we did was

01:25:17.170 --> 01:25:21.609
liberate them from this. We can't fix what we

01:25:21.609 --> 01:25:23.550
don't even know is broken. No one tells these

01:25:23.550 --> 01:25:26.470
people. what's broken. They don't tell them any

01:25:26.470 --> 01:25:28.550
of this stuff. They don't say, hey, when you

01:25:28.550 --> 01:25:30.109
were traumatized, your central nervous system

01:25:30.109 --> 01:25:33.390
lost faith in you. What? When you were traumatized,

01:25:33.390 --> 01:25:35.470
your central nervous system lost trust in the

01:25:35.470 --> 01:25:37.430
universe. It doesn't feel it's a safe place.

01:25:37.649 --> 01:25:40.010
When you were traumatized, blood flow stopped

01:25:40.010 --> 01:25:42.409
in your hippocampus, in your prefrontal cortex.

01:25:42.569 --> 01:25:45.750
You're stuck. Your brain physiology is stuck.

01:25:46.109 --> 01:25:52.630
You can't unstick. What? I would like to know

01:25:52.630 --> 01:25:56.939
that. I think I can't really go anywhere besides

01:25:56.939 --> 01:26:00.279
stuck in my own head, in my own narrative, in

01:26:00.279 --> 01:26:02.539
my own cycle of shame and confusion and pain

01:26:02.539 --> 01:26:05.340
and suffering and exhaustion because I don't

01:26:05.340 --> 01:26:11.140
even know what happened to me. So it's so amazingly

01:26:11.140 --> 01:26:14.720
rewarding to know that we can help people. We

01:26:14.720 --> 01:26:17.460
can't harm a single human being. You just got

01:26:17.460 --> 01:26:20.680
to use it. Use rescue every day, deep sleep every

01:26:20.680 --> 01:26:23.470
night. And you will live the life you deserve

01:26:23.470 --> 01:26:27.229
to live. Absolutely. Just quickly, what about

01:26:27.229 --> 01:26:29.289
autoimmune disease, knowing that that's also

01:26:29.289 --> 01:26:32.590
attached to a stress response? All of it. Every

01:26:32.590 --> 01:26:36.689
single piece of it. Everything, you know, early

01:26:36.689 --> 01:26:42.229
on, I didn't understand all the tentacles of

01:26:42.229 --> 01:26:45.170
New Calm. But the more we helped and the more

01:26:45.170 --> 01:26:48.689
we innovated, the more we saw. the more I came

01:26:48.689 --> 01:26:51.470
to the conclusion, stress is a great equalizer.

01:26:51.770 --> 01:26:56.670
Everything is modulated by stress. We have autoimmune

01:26:56.670 --> 01:27:00.130
issues, mostly because we are too filled with

01:27:00.130 --> 01:27:03.590
cortisol. Mostly because our lifestyle isn't

01:27:03.590 --> 01:27:06.470
in balance anymore. Our food supply isn't food,

01:27:06.670 --> 01:27:09.810
especially in America. Our environmental toxins

01:27:09.810 --> 01:27:13.829
are poison everywhere. We are poisoned by dopamine

01:27:13.829 --> 01:27:19.600
from this. This is like, Literally, I'm not a

01:27:19.600 --> 01:27:22.880
religious guy, but if I believed in the devil,

01:27:23.000 --> 01:27:25.159
I would tell you that the devil invented this,

01:27:25.319 --> 01:27:28.460
invented the mobile device and social media,

01:27:28.619 --> 01:27:31.859
because my goodness, it's destroying your brain.

01:27:32.159 --> 01:27:34.840
It is destroying your brain. It is destroying

01:27:34.840 --> 01:27:37.380
your attention span, your ability to think. It's

01:27:37.380 --> 01:27:40.180
destroying your dopamine receptor sites. It's

01:27:40.180 --> 01:27:43.460
destroying your gut. So, James. 50 years ago,

01:27:43.560 --> 01:27:46.079
there was no proliferation of ulcerative colitis,

01:27:46.340 --> 01:27:50.819
irritable bowel syndrome, Crohn's disease. These

01:27:50.819 --> 01:27:54.960
are stress diseases. Stress creates cortisol.

01:27:55.220 --> 01:27:57.800
Cortisol sits in your gut. The acid in your gut

01:27:57.800 --> 01:28:02.739
messes up your microbiome. What? It's all immune

01:28:02.739 --> 01:28:06.789
and it's all stress modulated. If we can resolve

01:28:06.789 --> 01:28:09.670
stress, and one of the beauties of Nucom is we

01:28:09.670 --> 01:28:12.510
have the only patented solution in the world.

01:28:12.750 --> 01:28:16.210
This isn't patented Band -Aid. It's not patented

01:28:16.210 --> 01:28:18.789
symptom management. This is the only patented

01:28:18.789 --> 01:28:22.409
solution in the world. We solved it. All you

01:28:22.409 --> 01:28:25.170
need to do is use it. And over time, any immune

01:28:25.170 --> 01:28:28.109
issue you have, from Crohn's disease to Lyme

01:28:28.109 --> 01:28:30.449
disease, guess what? We're going to give your

01:28:30.449 --> 01:28:33.779
immune system strength back. Why? We lower the

01:28:33.779 --> 01:28:36.180
cortisol. We lower the stress. We give you the

01:28:36.180 --> 01:28:38.560
restorative sleep. Your body knows how to heal.

01:28:40.439 --> 01:28:42.460
Beautiful. Well, I want to go to the closing

01:28:42.460 --> 01:28:44.640
questions quickly and be mindful of your time.

01:28:45.100 --> 01:28:47.520
The first one I'd love to ask, is there a book

01:28:47.520 --> 01:28:49.439
or are there books that you'd love to recommend?

01:28:49.520 --> 01:28:51.720
It can be related to our discussion today or

01:28:51.720 --> 01:28:55.500
completely unrelated. That's a great question.

01:28:55.640 --> 01:28:57.760
Well, the first book I'd recommend is a book

01:28:57.760 --> 01:29:02.319
written about new calm. A new calm. Why? Not

01:29:02.319 --> 01:29:06.020
because I'm a biased CEO, but because we're talking

01:29:06.020 --> 01:29:12.699
like really advanced brain science, okay? But

01:29:12.699 --> 01:29:15.279
wouldn't you like to know about your brain? Wouldn't

01:29:15.279 --> 01:29:17.319
it be cool to actually understand the operating

01:29:17.319 --> 01:29:20.960
system of your brain? This was written not like

01:29:20.960 --> 01:29:22.899
sixth grade level, but like third grade level.

01:29:23.039 --> 01:29:25.739
And so this was written about the science of

01:29:25.739 --> 01:29:28.020
new calm, but it's also written about the biology

01:29:28.020 --> 01:29:30.989
of addiction. And it's a really fascinating read.

01:29:31.069 --> 01:29:34.409
So this one I love. My favorite book that I've

01:29:34.409 --> 01:29:37.369
read in the last 10, 20 years, this is kind of

01:29:37.369 --> 01:29:41.189
off point, is Gore Vidal's book about Lincoln.

01:29:41.930 --> 01:29:45.010
I love the English language. I love to learn

01:29:45.010 --> 01:29:50.010
words. And Gore Vidal is one of the most incredible

01:29:50.010 --> 01:29:52.430
writers. Literally, you have to read with a dictionary

01:29:52.430 --> 01:29:56.369
by your bed. But I loved Gore Vidal's Lincoln.

01:29:56.880 --> 01:29:59.960
I thought it was an amazing story of an amazing

01:29:59.960 --> 01:30:02.380
human being. We give them credit where credit

01:30:02.380 --> 01:30:04.500
wasn't due, and we don't give them credit where

01:30:04.500 --> 01:30:08.560
it was due, but just the way they lived in 1860,

01:30:08.720 --> 01:30:11.720
et cetera. Love that book. Gore Vidal is a great

01:30:11.720 --> 01:30:15.979
author. And then two of my friends, Tony Robbins

01:30:15.979 --> 01:30:23.380
and Jim Quick. So Limitless with Jim Quick, Awakening

01:30:23.380 --> 01:30:25.510
the Giant Within. And there's one other book,

01:30:25.710 --> 01:30:28.569
another friend of mine, Play Big, Dr. Tom Hanson.

01:30:28.689 --> 01:30:30.850
So one of the top sports psychologists in the

01:30:30.850 --> 01:30:37.109
world and just a really good expertise on the

01:30:37.109 --> 01:30:41.930
mental strength for baseball, literally baseball.

01:30:43.649 --> 01:30:46.569
He interviewed Pete Rose and he said, you know,

01:30:46.649 --> 01:30:50.149
Pete wasn't, he wasn't plagued with over -exuberant

01:30:50.149 --> 01:30:52.069
intelligence. He didn't get lost in his head.

01:30:52.350 --> 01:30:57.949
He just said, See ball, hit ball. Okay, that's

01:30:57.949 --> 01:31:04.270
pretty simple. That's filtering it down. So yeah,

01:31:04.350 --> 01:31:08.210
those would be Tom Hanson, Jim Quick, Tony Robbins,

01:31:08.310 --> 01:31:10.909
three of my favorites, three great, great authors.

01:31:11.369 --> 01:31:16.050
Gore Vidal for just, we don't spend enough time

01:31:16.050 --> 01:31:20.409
in history and thus we repeat it a lot. We don't

01:31:20.409 --> 01:31:23.840
learn generationally. We either because we're

01:31:23.840 --> 01:31:26.979
too egocentric and narcissistic when we're youthful

01:31:26.979 --> 01:31:29.539
and then we're too busy when we're older, but

01:31:29.539 --> 01:31:31.399
we're not learning enough from our elders. We're

01:31:31.399 --> 01:31:33.420
repeating history repeats itself and it should,

01:31:33.439 --> 01:31:35.500
we should actually learn and evolve and grow.

01:31:35.960 --> 01:31:38.380
And then the new calm book, just because why

01:31:38.380 --> 01:31:41.659
not learn about your brain? Absolutely. Yeah.

01:31:41.699 --> 01:31:43.039
I think the other problem is if you don't learn

01:31:43.039 --> 01:31:45.279
from history, then there's people that will do

01:31:45.279 --> 01:31:47.460
the exact same thing to your generation that

01:31:47.460 --> 01:31:50.069
will stop you learning from history. So they'll

01:31:50.069 --> 01:31:52.550
distract you with tweets and other stuff like

01:31:52.550 --> 01:31:57.029
that. So anyway, I digress. What about documentaries

01:31:57.029 --> 01:32:02.869
and films? Films and documentaries, huh? I used

01:32:02.869 --> 01:32:06.449
to be a really big film buff. To be honest with

01:32:06.449 --> 01:32:13.390
you, I like the stories of Justice. Braveheart's

01:32:13.390 --> 01:32:17.050
one of my favorite movies of all time. Dr. Zhivago

01:32:17.050 --> 01:32:19.539
is one of my favorite movies of all time. How

01:32:19.539 --> 01:32:24.439
can people in the Russian Revolution find such

01:32:24.439 --> 01:32:28.920
love in the face of chaos? The English Patient.

01:32:29.140 --> 01:32:32.239
So you're starting to see a theme. For a tough

01:32:32.239 --> 01:32:35.039
guy, wrestler, all that stuff, I'm a romantic

01:32:35.039 --> 01:32:38.119
at heart, man. I'm soft on the inside. So, yeah,

01:32:38.239 --> 01:32:44.560
I would think that my movie choices are large,

01:32:44.619 --> 01:32:48.060
epic love stories when it all comes down to it.

01:32:48.460 --> 01:32:51.000
Those would be my three favorites. If I had to

01:32:51.000 --> 01:32:53.359
watch three movies for the rest of my life on

01:32:53.359 --> 01:32:56.039
a deserted island, I'd watch those three. Dr.

01:32:56.159 --> 01:32:58.960
Zhivago, Braveheart, and The English Patient.

01:33:00.119 --> 01:33:07.439
Documentaries, huh? I can't think of a single

01:33:07.439 --> 01:33:12.060
documentary in the moment that has any merit

01:33:12.060 --> 01:33:17.000
in my heart. Probably because, remember I'm a

01:33:17.000 --> 01:33:20.010
workaholic? I don't watch a lot of television.

01:33:20.189 --> 01:33:23.050
I don't watch a lot of sports anymore. Let me

01:33:23.050 --> 01:33:24.470
think here. I should be able to come up with

01:33:24.470 --> 01:33:28.510
a documentary that would be amazing. Probably

01:33:28.510 --> 01:33:31.510
the last one I did see was the story of the Red

01:33:31.510 --> 01:33:37.010
Sox and the Yankees. So there you go. I'm a Red

01:33:37.010 --> 01:33:41.750
Sox fan. My father was a Yankee fan. I grew up

01:33:41.750 --> 01:33:43.789
in Connecticut for the first 11 years of my life.

01:33:44.239 --> 01:33:46.760
And Connecticut's a unique state in America where

01:33:46.760 --> 01:33:48.579
you can select, are you going to be a Red Sox

01:33:48.579 --> 01:33:50.359
fan or a Yankee fan? Those are your two selections.

01:33:50.560 --> 01:33:52.960
You can't be a Mets fan. And I selected the Red

01:33:52.960 --> 01:33:55.159
Sox, which was a poor choice for most of my life.

01:33:55.539 --> 01:33:57.800
But the Red Sox have won four World Series, and

01:33:57.800 --> 01:33:59.539
the Yankees have only won one in the last 20

01:33:59.539 --> 01:34:04.619
years. So we've turned the tide. So, yeah, there

01:34:04.619 --> 01:34:09.699
you go. All right. Well, the next question, is

01:34:09.699 --> 01:34:11.800
there a person you'd recommend to come on this

01:34:11.800 --> 01:34:14.739
podcast as a guest to speak to the first responders,

01:34:14.939 --> 01:34:17.119
military and associated professions of the world?

01:34:18.739 --> 01:34:20.800
Wow, that's a great question. And yes, there

01:34:20.800 --> 01:34:22.880
are several people that I can think of. One would

01:34:22.880 --> 01:34:26.680
be Dr. Richard Schuster. He's a good friend of

01:34:26.680 --> 01:34:29.380
mine. He's a neuropsychologist. He's got his

01:34:29.380 --> 01:34:32.380
heart as big as mine and yours and a desire to

01:34:32.380 --> 01:34:36.420
help those suffering from trauma. Now, everybody

01:34:36.420 --> 01:34:38.600
on this earth has some trauma. It's really the

01:34:38.600 --> 01:34:41.539
magnitude of the trauma. But I think Richard

01:34:41.539 --> 01:34:44.779
Schultz would be a great one. I think my esteemed

01:34:44.779 --> 01:34:46.399
colleague in the Comprehensive Cancer Wellness

01:34:46.399 --> 01:34:48.960
Program would be another great one, Dr. Janet

01:34:48.960 --> 01:34:52.840
Ranicki, MD, PhD. She's a psychoneuroimmunologist.

01:34:53.689 --> 01:34:55.090
She doesn't need to get on here and talk about

01:34:55.090 --> 01:34:57.170
cancer. She can get on here and talk about your

01:34:57.170 --> 01:34:59.029
brain, your emotional health and well -being,

01:34:59.069 --> 01:35:03.210
and the contribution that trauma has to disease.

01:35:03.529 --> 01:35:07.149
She's a delight. She's very, very bright and

01:35:07.149 --> 01:35:12.250
an angelic force of nature. And then maybe some

01:35:12.250 --> 01:35:15.670
of my special forces operators, friends, because

01:35:15.670 --> 01:35:20.609
they have a parallel path. They see and witness

01:35:20.609 --> 01:35:22.729
things that the human brain cannot reconcile.

01:35:23.460 --> 01:35:26.460
And they've sacrificed a lot to be here. So I

01:35:26.460 --> 01:35:30.119
won't name names, but off record, I'll give you

01:35:30.119 --> 01:35:33.199
some ideas on some special forces operators I

01:35:33.199 --> 01:35:35.060
think would be really good contributors to this.

01:35:35.930 --> 01:35:37.890
Yeah, please. Let's make it happen. I think all

01:35:37.890 --> 01:35:39.270
those would be great because I think this is

01:35:39.270 --> 01:35:41.050
what I like to do, you know, with anything that

01:35:41.050 --> 01:35:43.810
I'm extremely passionate about is obviously talk

01:35:43.810 --> 01:35:46.029
about it from different lenses. So, you know,

01:35:46.029 --> 01:35:48.210
obviously as the CEO, of course, you're going

01:35:48.210 --> 01:35:50.270
to have a vested interest. So, you know, but

01:35:50.270 --> 01:35:54.010
what are the SF guys seeing? What are the neuroscientists

01:35:54.010 --> 01:35:56.050
seeing? And so you get these layers. So I think

01:35:56.050 --> 01:35:58.300
it would be amazing. They don't even have to

01:35:58.300 --> 01:36:00.279
bring up new comb. They're going to contribute

01:36:00.279 --> 01:36:02.739
in ways that are just amazing. And I think they'll

01:36:02.739 --> 01:36:04.800
like that. There's one other gentleman. His name

01:36:04.800 --> 01:36:07.500
is Alan Weterhold. And he's got a product that

01:36:07.500 --> 01:36:09.239
I really like. And it's an electrolyte product

01:36:09.239 --> 01:36:11.539
that's not just electrolytes. Electrolytes are

01:36:11.539 --> 01:36:13.500
necessary. And they're really good, actually,

01:36:13.539 --> 01:36:15.859
to have your electrolytes before you do new comb

01:36:15.859 --> 01:36:18.060
because it helps with the electrical signaling.

01:36:18.079 --> 01:36:20.539
It strengthens the rescue experience. However,

01:36:20.779 --> 01:36:23.399
his electrolytes seem to be unique because he

01:36:23.399 --> 01:36:26.850
adds in elements like GABA. and L -theanine,

01:36:26.850 --> 01:36:29.829
inhibitory neurotransmitters that help with the

01:36:29.829 --> 01:36:32.590
relaxation response. So he's got a unique product,

01:36:32.630 --> 01:36:35.489
and he's also a veteran with a big heart. What's

01:36:35.489 --> 01:36:39.069
his product called? Pneuma, N -E -U -M -A, Pneuma

01:36:39.069 --> 01:36:43.090
Health. Brilliant. I'll look that up. All right.

01:36:43.770 --> 01:36:45.890
So the last question before we make sure everyone

01:36:45.890 --> 01:36:48.689
knows where to find New Calm and yourself, what

01:36:48.689 --> 01:36:51.109
do you do to decompress these days, aside from

01:36:51.109 --> 01:36:57.460
New Calm? That's it. I'm very regimented. My

01:36:57.460 --> 01:37:00.800
life is very regimented and my days are not normal.

01:37:01.279 --> 01:37:03.699
And like yesterday was a weekend and I worked

01:37:03.699 --> 01:37:07.659
about nine and a half hours on a Sunday. And

01:37:07.659 --> 01:37:09.720
I thought that was a good day because I love

01:37:09.720 --> 01:37:12.000
what I do. My purpose is my passion. My passion

01:37:12.000 --> 01:37:14.859
is my mission. All of that's fine. I love working

01:37:14.859 --> 01:37:17.100
on the weekends because I don't have to respond

01:37:17.100 --> 01:37:19.659
to anybody. I get to select and choose what I

01:37:19.659 --> 01:37:23.130
want to work on on the weekend. My life is not

01:37:23.130 --> 01:37:25.729
human anymore. It hasn't been for a while. It's

01:37:25.729 --> 01:37:31.090
very, very kind of like this. And so the only

01:37:31.090 --> 01:37:35.729
thing that I can do would be, I do enjoy singing,

01:37:35.909 --> 01:37:39.050
which sounds weird, but I work with the number

01:37:39.050 --> 01:37:42.529
one vocal coach named Roger Love. And I sang

01:37:42.529 --> 01:37:47.539
in a band for like 19 years of my life. And I

01:37:47.539 --> 01:37:49.460
sang because I played lead guitar and I sang

01:37:49.460 --> 01:37:52.340
just as a means to an end. But I never understood

01:37:52.340 --> 01:37:55.520
voice. I didn't understand how to connect my

01:37:55.520 --> 01:37:57.760
chest voice with my mid voice with my head voice.

01:37:58.039 --> 01:38:00.500
And so I would jump from chest to high voice.

01:38:00.739 --> 01:38:05.960
And so Roger is my vocal coach. And it's been

01:38:05.960 --> 01:38:08.579
really amazing. I don't know how amazing it is

01:38:08.579 --> 01:38:10.239
for my family because they get to hear me singing

01:38:10.239 --> 01:38:12.720
every morning or whatever we do. But so singing

01:38:12.720 --> 01:38:15.819
for at least 15 minutes every morning as I prepare.

01:38:16.910 --> 01:38:19.909
And then New Calm. And so for me, New Calm's

01:38:19.909 --> 01:38:23.069
in my life all the time. So I do rescue in the

01:38:23.069 --> 01:38:26.010
afternoon as my, you know, restorative make two

01:38:26.010 --> 01:38:29.470
days out of one. I have one day from 5 a .m.

01:38:29.470 --> 01:38:31.750
to like three. And then I go New Calm and then

01:38:31.750 --> 01:38:33.810
I have another day till about 10 o 'clock at

01:38:33.810 --> 01:38:36.569
night. And I love that. I love focus while I'm

01:38:36.569 --> 01:38:38.989
working. I listen to Ignite every morning to

01:38:38.989 --> 01:38:41.529
start my day because we're international. So

01:38:41.529 --> 01:38:43.050
I start with, you know, international emails

01:38:43.050 --> 01:38:45.789
and stuff. I listen to Triumphant and Ascend

01:38:45.789 --> 01:38:48.729
every morning and it just clears any cobwebs

01:38:48.729 --> 01:38:51.949
and makes me feel really good. So it is, I am

01:38:51.949 --> 01:38:54.909
a nuke home junkie and I use it very methodically

01:38:54.909 --> 01:38:57.670
and ritualistically as a means to an end to get

01:38:57.670 --> 01:39:01.989
me to where I need to get to. I went to Welsh

01:39:01.989 --> 01:39:04.409
College of Music and Drama in Cardiff for a year,

01:39:04.449 --> 01:39:08.229
did like a one year acting certificate, I guess

01:39:08.229 --> 01:39:10.029
it was, whatever diploma, whatever they called

01:39:10.029 --> 01:39:12.770
it. And I remember the musical theater class

01:39:12.770 --> 01:39:17.390
I was practicing for a song and a gentleman walked

01:39:17.390 --> 01:39:19.369
all the way across the street from a house that

01:39:19.369 --> 01:39:22.289
was a few houses out down the street, knocked

01:39:22.289 --> 01:39:24.430
on my door just to tell me to shut the fuck up.

01:39:24.489 --> 01:39:26.449
So I don't know if I would have made it in the

01:39:26.449 --> 01:39:30.829
music industry, to be honest. Whatever vibration

01:39:30.829 --> 01:39:34.930
didn't resonate with him. That's impressive.

01:39:35.829 --> 01:39:37.649
That's like an achievement in and of itself.

01:39:38.149 --> 01:39:40.850
I think so. It could be used as a weapon of war,

01:39:40.930 --> 01:39:44.810
maybe. Who knows? Yeah, who knows? Yeah, wow.

01:39:44.989 --> 01:39:47.529
That's really intriguing and impressive. Roger

01:39:47.529 --> 01:39:50.069
Love's amazing. And there's a lot of physiology

01:39:50.069 --> 01:39:53.229
to the voice. And obviously, with breath, it

01:39:53.229 --> 01:39:55.029
oxygenates you and makes you feel good anyway.

01:39:55.170 --> 01:39:58.720
So after every morning of my routine. I feel

01:39:58.720 --> 01:40:02.100
really elated. Actually, it's quite cool. But

01:40:02.100 --> 01:40:04.100
he has me singing Jeremy songs. He has me singing

01:40:04.100 --> 01:40:06.460
Eagles songs. And I told him, I said, we need

01:40:06.460 --> 01:40:07.779
to sing things that are a little bit more in

01:40:07.779 --> 01:40:10.640
my range because my brain knows how Steve Perry

01:40:10.640 --> 01:40:13.359
sounds and I don't sound like that. So I'm straining.

01:40:14.119 --> 01:40:19.199
And it's not good. It does feel good though.

01:40:19.239 --> 01:40:21.279
I still sing. And actually I did take singing.

01:40:21.319 --> 01:40:23.739
I wasn't terrible, but it was like some God awful

01:40:23.739 --> 01:40:26.699
screamo song that I was practicing. But I remember

01:40:26.699 --> 01:40:30.119
leaving. the vocal, you know, lessons after when

01:40:30.119 --> 01:40:32.420
I was still pursuing, you know, that whole performance

01:40:32.420 --> 01:40:35.819
space. And you do, it, it, it does do something

01:40:35.819 --> 01:40:37.619
good to your soul. And it doesn't mean that anyone

01:40:37.619 --> 01:40:39.859
has to listen to you, but I think that, you know,

01:40:39.859 --> 01:40:41.800
it's like these people that take dance classes

01:40:41.800 --> 01:40:43.539
when they're adults and no one has to watch you

01:40:43.539 --> 01:40:46.739
perform. No. So that's our time is great. A car

01:40:46.739 --> 01:40:48.180
times. I'm going to stay. I'm going to go for,

01:40:48.220 --> 01:40:49.640
wait from the mic for a second. I'm just going

01:40:49.640 --> 01:40:52.520
to showcase to you something really simple. I

01:40:52.520 --> 01:40:59.090
can. If I want. I could never do that before.

01:40:59.229 --> 01:41:01.350
I have no idea where that even came from. So

01:41:01.350 --> 01:41:05.069
as I'm learning and I'm getting all this stuff.

01:41:05.229 --> 01:41:07.729
So yeah, that's been a really cool side passion.

01:41:07.750 --> 01:41:09.729
My wife's like, what are you doing? Why are you

01:41:09.729 --> 01:41:11.630
doing that? I said, well, your voice is important.

01:41:11.770 --> 01:41:13.590
And my voice expresses our mission and I'm on

01:41:13.590 --> 01:41:16.350
stage a lot. So I'm improving my voice. Well,

01:41:16.409 --> 01:41:19.390
it turns out I can sing better than I thought

01:41:19.390 --> 01:41:25.600
too. So there you go. There you go. All right.

01:41:25.600 --> 01:41:27.979
Well, for people listening, where can they find

01:41:27.979 --> 01:41:30.479
New Calm? Where can they find the free trial?

01:41:30.699 --> 01:41:33.420
And then if you want to add it as well, is there

01:41:33.420 --> 01:41:35.239
anywhere else to find you specifically online?

01:41:36.979 --> 01:41:43.920
www .newcalm, N -U -C -A -L -M. So New Calm,

01:41:44.180 --> 01:41:47.359
the genesis of the name came from our competition,

01:41:47.439 --> 01:41:51.600
which is old calm in the forms of drugs and alcohol.

01:41:51.699 --> 01:41:55.409
When you're stressed. Those products work. Well,

01:41:55.449 --> 01:41:58.850
we're Nucalm, N -U -C -A -L -M. The free trial

01:41:58.850 --> 01:42:02.710
is available on the website. And it doesn't matter

01:42:02.710 --> 01:42:05.149
if you buy it outright or whatever you do, everybody

01:42:05.149 --> 01:42:08.029
gets seven days free. And there are monthly subscriptions.

01:42:08.390 --> 01:42:11.069
There are annual subscriptions. And think about

01:42:11.069 --> 01:42:14.069
this. A couple of years ago, this was a $6 ,000

01:42:14.069 --> 01:42:16.869
FDA class three medical device with one product,

01:42:16.989 --> 01:42:19.649
Rescue. Today, it's a monthly subscription, mobile

01:42:19.649 --> 01:42:22.399
app and a headphone. for as low as 50 cents a

01:42:22.399 --> 01:42:24.939
day. And there are six products. So we're in

01:42:24.939 --> 01:42:26.699
a really good place to take care of a lot of

01:42:26.699 --> 01:42:29.500
people. And affordability is not an obstacle

01:42:29.500 --> 01:42:31.840
anymore. We think you're worth 50 cents a day.

01:42:32.000 --> 01:42:34.720
You should think that as well. So come there,

01:42:34.899 --> 01:42:38.020
check it out, try it. The seven day free trial

01:42:38.020 --> 01:42:40.359
is curated. We want to help you. We want to help

01:42:40.359 --> 01:42:42.899
you be a better human being. And we can do that.

01:42:43.039 --> 01:42:47.060
And then for me personally, I don't have any

01:42:47.060 --> 01:42:49.680
social media. So one of the things about being

01:42:49.680 --> 01:42:51.699
in the brain science world is I kind of know

01:42:51.699 --> 01:42:54.239
how to protect myself. So I'm impregnable and

01:42:54.239 --> 01:42:55.859
I'm insulated from social media. I literally

01:42:55.859 --> 01:42:58.819
have no social media. So to get a hold of me

01:42:58.819 --> 01:43:04.880
is Jim, J -I -M dot P -O -O -L -E at new calm

01:43:04.880 --> 01:43:14.359
.com. Or if you're bold, 302 -383 -1450. I'm

01:43:14.359 --> 01:43:16.770
old school. I'm 56 years old. I'd much rather

01:43:16.770 --> 01:43:19.329
have a discussion with somebody than getting

01:43:19.329 --> 01:43:24.390
behind a keyboard. So 302 -383 -1450. And again,

01:43:24.510 --> 01:43:26.329
that'll probably be one of the first and only

01:43:26.329 --> 01:43:30.510
Delaware area codes in your phone. We're like

01:43:30.510 --> 01:43:35.960
mysterious 302. Well, again, I want to say. It

01:43:35.960 --> 01:43:37.920
is absolutely worth it. If you want to do the

01:43:37.920 --> 01:43:40.359
free trial first just to kind of dip your toe

01:43:40.359 --> 01:43:43.140
in, 100%. But I mean, I've been using it for

01:43:43.140 --> 01:43:46.100
years. Like I said, my family have. And then

01:43:46.100 --> 01:43:47.800
I've had other friends that have asked, oh, what

01:43:47.800 --> 01:43:50.340
was that thing? And they've had incredible results

01:43:50.340 --> 01:43:53.319
too. So I cannot speak highly enough about it.

01:43:53.340 --> 01:43:55.260
And I don't do that about very many things at

01:43:55.260 --> 01:43:57.659
all. So I want the people listening who I know

01:43:57.659 --> 01:43:59.840
how hard they work for every single dollar that

01:43:59.840 --> 01:44:02.729
they have. to only invest in something that's

01:44:02.729 --> 01:44:05.390
truly going to have, you know, a high ROI. So

01:44:05.390 --> 01:44:08.010
I think it's incredible. I want to thank you

01:44:08.010 --> 01:44:10.930
not only for, you know, bringing this to myself

01:44:10.930 --> 01:44:13.689
and my family, but also the second time coming

01:44:13.689 --> 01:44:16.350
on the podcast and being so generous with your

01:44:16.350 --> 01:44:19.369
time. So thank you so much, Jim. Thank you, James.

01:44:19.470 --> 01:44:22.409
And I just want to applaud James for your effort,

01:44:22.470 --> 01:44:24.689
your passion, your commitment, your perseverance.

01:44:26.560 --> 01:44:29.720
We have to gather amongst ourselves to help people

01:44:29.720 --> 01:44:32.619
because it's not easy to help people. We normalize

01:44:32.619 --> 01:44:35.340
dysfunction and we create obstacles to our own

01:44:35.340 --> 01:44:37.359
success. And we don't know what we don't know.

01:44:37.500 --> 01:44:40.720
So together, holding hands and expressing what

01:44:40.720 --> 01:44:45.039
can be, your work is admirable, respected, and

01:44:45.039 --> 01:44:46.140
necessary. So thank you.