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go to episode 323 of the BehindTheShield podcast

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with Joel Totoro and Wes Barnett. Welcome to

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the BehindTheShield podcast. As always, my name

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is James Gearing, and this week I bring you something

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that I truly believe will be life -changing for

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so many of you listening. As you know, I started

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this podcast seven years ago and have since interviewed

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over 800 people. Each of those has brought incredible

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solutions to some of our problems. But when it

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comes to wellness and recovery -specific solutions

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that I use and shout from the rooftops about,

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I can count those on one hand. And I can tell

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you hand on heart that this is going to join

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that list. You will hear Jim Pool lead you through

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the genesis of New Calm. And the origin involves

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one of the greatest minds that America has ever

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seen. Now for many of you, you wear or wore a

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uniform for a profession. And everyone else,

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you are a human being experiencing life in 2023.

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What they have created, the ability to down -regulate

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the nervous system passively, completely out

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of our control, where all we have to do is put

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on a pair of headphones, has truly blown my mind.

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I myself went through 14 years as a firefighter

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paramedic, worked as a stuntman, a martial artist,

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a lifeguard. So a lot of high stress physical

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occupations. And on the back end of that, I'll

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be completely honest, I was physically broken

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and mentally broken. Now I have found many, many

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tools to address some of that trauma. And that

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is what gave me such a unique perspective. I

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was already doing a lot and it was working somewhat.

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But when I started using NuCalm and it's literally

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only been a week as I record this, it has been

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absolutely mind -blowing. The progress and the

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clarity and the diminishing of my brain fog that

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I have seen. Now they have the down regulation

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elements, the rescue, the power nap, and the

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deep sleep. Then they have the up regulation

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where you're working on focus and energy. So

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all I ask is that you spend two short hours and

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listen to this interview. Hear Jim tell the story,

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hear my testimony in parallel, and I hope it

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leads you to just try this. I promise you this

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will be one of the most incredibly life -changing

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things that you have ever done. So with that

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being said, I introduce to you the CEO of NuCalm,

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Jim Poole. Every single person I interview, but

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for reasons people will hear in a little while,

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I'm extremely excited to talk to you and bring

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your product to this audience, having tried it

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myself and been blown away. So first, I want

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to say thank you to Ken Grigliano for connecting

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us. And secondly, I want to say welcome to the

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Behind the Shield podcast today. Thanks for having

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me. James, you'll be an easy name for me to remember.

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because I'm a James too, even though I go by

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Jim or Lord or Master. I tried that. My wife

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wouldn't say it. So we're going to get to New

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Calm and obviously all the different things that

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it's doing. However, I'd still love to paint

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the picture and start the story at the beginning.

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So before we do the origin story of the technology

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that led to New Calm, let's talk about your kind

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of timeline. So tell me where you were born and

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tell me a little bit about your family dynamic,

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what your parents did, how many siblings. I have

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one identical twin brother who's four minutes

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my junior, which makes me the alpha male and

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the elder statesman. I'm 54 years old and I was

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born in New Jersey. We stayed in New Jersey for

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about 25 minutes and started our first 11 years

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of our life in Connecticut. My parents are both

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psychotherapists and they divorced when we were

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two. So I grew up under the auspices of a very

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powerful, determined, protective mother bear

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who really socialized us to care for others before

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ourselves. So it was a really positive upbringing,

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a lot of enlightenment as a child. You know,

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listen, when you're raised in a dysfunctional

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family, And along that journey, my mom married

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a couple more times. So we had stepfamilies enter

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our life from a spaceship. And then when it doesn't

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work out, they exit our life from that same spaceship.

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So along the journey, yeah, I mean, I love the

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love that I received, the insights. When you're

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raised by two psychotherapists, you don't get

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in trouble being an identical twin boy. We were

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we were like the devil. We didn't get in trouble

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in the manner that other kids got in trouble.

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Spanked, scolded, grounded. We got this. You've

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really disappointed me, son. You're passive aggressive.

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I'd so much rather have the alternative. Just

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get it over with and let me just move on. So

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we spent. a decade in new york and then i spent

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a lot of my formative years after high school

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in massachusetts uh 20 years there on the career

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side i followed the path of my parents um probably

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from socialization and we had i mean we just

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had a lot of fun uh we loved music my parents

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were both psychotherapists but they were meditators

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so you know we were indoctrinated to the maharishi

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and had mantras when we were like 10. I still

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can't meditate. So early adopters doesn't mean

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anything for meditation. And I followed the footsteps

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of my parents. I got into counseling and was

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a mental health counselor and doing psychotherapy

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for severely mentally ill people in the state

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mental health institutions of Massachusetts.

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And then Governor Weld came in and said, hey,

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this is costing a lot of tax dollars to keep

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these hospitals in order. That was the advent

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of homelessness. He closed the hospitals and

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didn't have a catchment for these people to go.

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So we did some really progressive work. I was

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organized and leading a couple homes that actually

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tried to acclimatize people out of the hospital

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into affluent areas of Boston. So in doing this,

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James, the challenge in psychotherapy is, It's

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never black and white. There's never right or

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wrong. And I used to think when I was a kid and

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growing up under this great environment of psychotherapy

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and solving problems that I could change the

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world. I literally left college with an undergraduate

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in psychology that I could change the world.

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Go work with a house full of schizophrenics for

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a week. You're quickly humbled to realize I may

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not be able to even take care of myself here

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and change myself. So in that process, I'm in

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my early 20s, and I'm responsible for 10, 20,

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30 people's lives. In our society, we don't value

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people that choose a career path of taking care

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of others. The fact that you would put a 21,

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22 -year -old in control of people's lives that

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are being moved out of a state mental health

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hospital and put into a community home, that's

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insane to me. Underpaid, undervalued, overworked.

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It was a crazy experience. It was great. From

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there, in parallel, because it wasn't good enough

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for me, I enlisted in this program. It's a post

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-baccalaureate Harvard Medical School sponsorship

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program, and I applied for an MD, PhD in neuropsychopathology.

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What the hell does that mean? I wanted to get

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to the black and white of how mental illness

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starts. How does this all come to be? I got accepted

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into the program, started it, and said, I don't

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really want to go to school for eight more years.

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Life is getting in the way. Married. it's time

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to have kids so in boston we have the opportunity

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for just a wealth of intellectual capital and

00:09:59.740 --> 00:10:02.179
intellectual opportunity for school so i ended

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up going to babson for my mba and then worked

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in various industries so one thing i like about

00:10:10.399 --> 00:10:13.100
a master's in business is it doesn't ground you

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in any vertical business is the same just like

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people are the same The only difference is the

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variables, the competitive landscape, your value

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proposition, price sensitivity, marketing. Those

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are the only differences. So it's like a chessboard.

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So the business thing gave me the opportunity

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to really. get my hands into a lot of different

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verticals. And I became associated with a lot

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of Wall Street banks, private equity and venture

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capital, and built a strategic consulting firm

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that did the entire value chain of mergers and

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acquisitions. So say a large bank would call

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me and say, hey, we have a target. We would do

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the due diligence. We'd build up the business

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plan, write the pro forma, the growth strategy,

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all that good stuff. Then we'd go on the roadshow.

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We'd visit with the banks. We'd secure the funding.

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And then post acquisition, I'd be a part of the

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leadership. Sometimes I ran the company entirely.

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Sometimes I was just part of the leadership.

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So I did that until 2008. In January of 2008,

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we consummated the largest private equity acquisition

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in the history of the dental industry. Dentistry

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has about 100 ,000 dental practices, about 160

00:11:20.590 --> 00:11:24.509
,000 dentists, and about 1 ,400 manufacturers.

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This is one of the largest ones in California.

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I ran that company until April of 2009, and things

00:11:31.590 --> 00:11:33.779
were getting tough. The market was crashing.

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Mergers and acquisitions weren't happening. It

00:11:35.940 --> 00:11:37.720
was more like triage management and portfolio

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management and trying to keep your portfolio

00:11:39.840 --> 00:11:42.940
of companies from going into bankruptcy. And

00:11:42.940 --> 00:11:46.100
as life would have it, James, as we've all lived

00:11:46.100 --> 00:11:48.200
and were present and cool things that happened,

00:11:48.320 --> 00:11:52.679
the neuroscientist, quantum physicist, and miracle

00:11:52.679 --> 00:11:56.120
worker in the form of Dr. G. Blake Holloway contacted

00:11:56.120 --> 00:12:00.159
our consulting firm. And with a nice Southern

00:12:00.159 --> 00:12:03.940
drawl, he said, Jim, I've invented a technology

00:12:03.940 --> 00:12:07.899
that quickly and predictably relaxes the mind

00:12:07.899 --> 00:12:10.860
and body within minutes with no side effects.

00:12:13.460 --> 00:12:16.980
That caught my attention. The immediacy of my

00:12:16.980 --> 00:12:19.259
mind, I thought, well, maybe that sounds like

00:12:19.259 --> 00:12:22.440
marijuana, right? And then I thought, well, I

00:12:22.440 --> 00:12:24.799
think when you smoke, your eyes get glossed over,

00:12:25.000 --> 00:12:27.620
you get cotton mouth, your lips stay up your

00:12:27.620 --> 00:12:29.799
teeth, you get the munchies, you lose sense of

00:12:29.799 --> 00:12:32.279
time, you laugh at stupid shit. I was like, okay,

00:12:32.340 --> 00:12:36.179
those are side effects. What is this? And then

00:12:36.179 --> 00:12:39.580
he explained it to me. And I said, okay, what

00:12:39.580 --> 00:12:47.620
is this? And that began a journey so profound,

00:12:47.919 --> 00:12:53.600
so rewarding. So intellectually captivating.

00:12:53.779 --> 00:12:58.740
For the past 14 years, I have spent my last 14

00:12:58.740 --> 00:13:02.740
years studying the human brain, the anatomy of

00:13:02.740 --> 00:13:05.019
physiology, the human stress response, applied

00:13:05.019 --> 00:13:07.620
neuropsychobiology, evolutionary psychology,

00:13:08.080 --> 00:13:11.259
social psychology, quantum physics. It's amazing.

00:13:12.299 --> 00:13:14.860
But more amazing than that, because that's more

00:13:14.860 --> 00:13:18.759
what's important to me and how I inspire myself

00:13:18.759 --> 00:13:21.120
to continue to learn. What's more important than

00:13:21.120 --> 00:13:24.919
that? Having a technology that you can hand to

00:13:24.919 --> 00:13:29.019
somebody and change their life, save their life,

00:13:29.259 --> 00:13:35.039
liberate them. They don't even know. We'll talk

00:13:35.039 --> 00:13:38.059
about this. The human being is so capable of

00:13:38.059 --> 00:13:41.399
normalizing dysfunction, and we can normalize

00:13:41.399 --> 00:13:43.919
things that aren't healthy for a lot of reasons,

00:13:44.000 --> 00:13:47.500
and we'll talk about it. So I feel like one of

00:13:47.500 --> 00:13:49.970
the luckiest men in the world. I feel blessed.

00:13:52.070 --> 00:13:55.350
I'm 54 years old. I probably look like I'm 40.

00:13:55.889 --> 00:13:59.590
And it's not because I take good care of my skin

00:13:59.590 --> 00:14:03.809
and go to spas every day. By virtue of the product

00:14:03.809 --> 00:14:07.250
that we bring to the world, I haven't felt stress

00:14:07.250 --> 00:14:10.490
in over a decade. I haven't wasted a single mental

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calorie on anxiety in over a decade. I haven't

00:14:13.870 --> 00:14:17.350
worried. So when you take all of that out and

00:14:17.350 --> 00:14:21.210
I drink a lot of water. That combination, I look

00:14:21.210 --> 00:14:24.730
like a baby, I have the soul of a thousand -year

00:14:24.730 --> 00:14:27.330
-old man, and the temperament of a ten -year

00:14:27.330 --> 00:14:35.590
-old boy. Well, before we go down the New Calm

00:14:35.590 --> 00:14:37.549
journey, I just want to go back to something

00:14:37.549 --> 00:14:40.029
you said. So you have this psychiatric facility

00:14:40.029 --> 00:14:43.029
that basically dumps all the patients out, and

00:14:43.029 --> 00:14:48.240
now that is adding to homelessness. An irony

00:14:48.240 --> 00:14:50.559
to a lot of the conversations I hear from people

00:14:50.559 --> 00:14:53.200
that spend certain days of the week in holy buildings

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that have such disdain towards the homeless and

00:14:56.879 --> 00:14:58.840
are more than happy to drive them into the next

00:14:58.840 --> 00:15:01.919
jurisdiction. Through your eyes, talk to me about

00:15:01.919 --> 00:15:04.500
homelessness and the mental health element of

00:15:04.500 --> 00:15:08.139
why these men and women are usually living under

00:15:08.139 --> 00:15:10.899
a bridge or somewhere else. It's a terrible,

00:15:11.000 --> 00:15:17.320
terrible human problem. will have no self -resolution.

00:15:18.460 --> 00:15:21.220
Homelessness and the advent of it is primarily

00:15:21.220 --> 00:15:23.879
derived from the closure of state mental health

00:15:23.879 --> 00:15:26.840
hospitals. That's how it all happened. You can

00:15:26.840 --> 00:15:28.980
look at the etiology of all homelessness in every

00:15:28.980 --> 00:15:32.159
city and you can locate with great specificity

00:15:32.159 --> 00:15:34.480
when they started closing mental health facilities

00:15:34.480 --> 00:15:37.240
and when homelessness started. So in Boston,

00:15:37.279 --> 00:15:39.740
it was easy for us to see in the Boston Commons

00:15:39.740 --> 00:15:41.980
and some of the public areas, homelessness starting

00:15:41.980 --> 00:15:45.759
in the 1990, 91, 92, 93, 94 and proliferating.

00:15:46.500 --> 00:15:50.539
Mental illness is awful. Significant mental illness,

00:15:50.779 --> 00:15:53.440
schizophrenia, schizoaffective disorder, bipolar,

00:15:53.860 --> 00:15:57.100
multiple personality disorder, et cetera. Significant

00:15:57.100 --> 00:16:01.100
challenges. If not medicated, not put in a place

00:16:01.100 --> 00:16:04.000
of familiarity and security and safety, it's

00:16:04.000 --> 00:16:07.379
a mess. And so when you're left to the primal

00:16:07.379 --> 00:16:09.940
instinct of mankind and you're mentally ill,

00:16:10.039 --> 00:16:13.720
so you'd really, you know, let me start with,

00:16:13.799 --> 00:16:17.200
we don't understand mental illness. We think

00:16:17.200 --> 00:16:19.460
that someone that we know is diagnosed with schizophrenia,

00:16:19.679 --> 00:16:24.039
they're always crazy. No, they're not. Schizophrenia

00:16:24.039 --> 00:16:27.500
is normal as we are until they're not. So you

00:16:27.500 --> 00:16:29.879
can have dialogue with any schizophrenic, and

00:16:29.879 --> 00:16:33.000
then they take a left turn down some multidimensional

00:16:33.000 --> 00:16:35.240
space that you're like, wait a second, where

00:16:35.240 --> 00:16:39.179
did logic stop and craziness start? So there's

00:16:39.179 --> 00:16:42.399
a lot of elements to the mental ill person that's

00:16:42.399 --> 00:16:45.610
the same as we are. It's a continual. mental

00:16:45.610 --> 00:16:47.750
health and depression and anxiety and fear and

00:16:47.750 --> 00:16:50.769
stress and schizoaffective disorder. It's a continuum.

00:16:51.610 --> 00:16:55.009
For us to shame them, turn our backs on them,

00:16:55.129 --> 00:16:58.809
displace them, that doesn't help us. Displacing

00:16:58.809 --> 00:17:01.750
our problem in one city to another city has no

00:17:01.750 --> 00:17:04.910
help for anybody. These people are sons and daughters

00:17:04.910 --> 00:17:08.289
of parents. These people are parents of kids.

00:17:08.970 --> 00:17:12.349
These people deserve love, not judgment, support,

00:17:12.609 --> 00:17:16.390
but they need to be in a facility to begin to

00:17:16.390 --> 00:17:19.549
rehab their mind. If you're on the street, you're

00:17:19.549 --> 00:17:21.509
in survival mode. If you're on the street, you

00:17:21.509 --> 00:17:24.609
are full amygdala in primal survival. And if

00:17:24.609 --> 00:17:27.390
you're on the street, you're self -soothing through

00:17:27.390 --> 00:17:30.630
the only manner known to mankind for centuries,

00:17:30.829 --> 00:17:33.410
and that's drugs and alcohol. Drugs and alcohol

00:17:33.410 --> 00:17:36.349
are very skilled at taking you out of psychic

00:17:36.349 --> 00:17:40.690
pain with a very predictable speed. I can have

00:17:40.690 --> 00:17:43.910
a bad day and one sip of alcohol, wow, my problems

00:17:43.910 --> 00:17:48.009
rolled right down my shoulder. So it's tragic.

00:17:48.269 --> 00:17:51.190
It's sad. I saw recently that California spent

00:17:51.190 --> 00:17:53.569
billions of dollars addressing the homeless.

00:17:53.650 --> 00:17:57.009
And any of you who frequent California know.

00:17:57.609 --> 00:18:00.049
It hasn't gotten better. It hasn't plateaued.

00:18:00.049 --> 00:18:04.269
It has gotten significantly worse. So I think

00:18:04.269 --> 00:18:07.210
in humanity and how our brains think and process

00:18:07.210 --> 00:18:11.069
information, it's very easy for us to judge those

00:18:11.069 --> 00:18:13.109
who look different, act different, feel different.

00:18:13.250 --> 00:18:16.950
It's easy for us to look at people with disdain.

00:18:17.589 --> 00:18:20.809
They're human like we are. And they're cursed

00:18:20.809 --> 00:18:23.230
with a dysfunction in their brain that's biological.

00:18:23.710 --> 00:18:28.720
And then it's exacerbated. by social distance,

00:18:29.160 --> 00:18:32.920
social shame. You know, if you think of Maslow's

00:18:32.920 --> 00:18:34.700
hierarchy of needs, what do we need? We need

00:18:34.700 --> 00:18:39.440
food. We need water. We need shelter. We need

00:18:39.440 --> 00:18:43.720
intimacy. And we need social connection. Take

00:18:43.720 --> 00:18:46.400
social connection away and you exacerbate the

00:18:46.400 --> 00:18:48.720
common theme of the mental illness anyway. The

00:18:48.720 --> 00:18:52.920
whole thing is disturbing to me. If you said,

00:18:52.960 --> 00:18:55.119
hey, a lot of things, when you think of social

00:18:55.119 --> 00:18:57.420
dynamics, there's an easy fix, or it seems to

00:18:57.420 --> 00:19:00.940
be. There's no easy fix to this. But keeping

00:19:00.940 --> 00:19:04.519
them on the street and shaming them or killing

00:19:04.519 --> 00:19:07.980
them or moving them and displacing them, no.

00:19:09.039 --> 00:19:11.460
And you know what's interesting, James? When

00:19:11.460 --> 00:19:15.119
you travel around the world, you don't see the

00:19:15.119 --> 00:19:18.240
homelessness that we see in America. So how can

00:19:18.240 --> 00:19:21.930
one of the most affluent, most advanced cultures

00:19:21.930 --> 00:19:23.930
in the world have one of the most significant

00:19:23.930 --> 00:19:27.829
problems i think it's japan where they have zero

00:19:27.829 --> 00:19:29.950
homelessness if i'm not mistaken you know there's

00:19:29.950 --> 00:19:31.990
a lot of other places that the scandinavian countries

00:19:31.990 --> 00:19:35.029
always come up over and over again but um yeah

00:19:35.029 --> 00:19:37.730
i think that you know looking at that person

00:19:37.730 --> 00:19:40.259
who has been through trauma Like a lot of us

00:19:40.259 --> 00:19:42.559
have, but for whatever reason, they weren't able

00:19:42.559 --> 00:19:45.259
to address it the same way. And putting that

00:19:45.259 --> 00:19:49.099
human back into the addict, the homeless person,

00:19:49.160 --> 00:19:51.920
the sex worker, whatever it is, none of them

00:19:51.920 --> 00:19:54.640
dreamed when they were in preschool of becoming

00:19:54.640 --> 00:19:58.799
this version of themselves. And I think apart

00:19:58.799 --> 00:20:02.339
from anomalies, most people weren't genetically...

00:20:03.470 --> 00:20:05.750
predisposition to end up in that way from what

00:20:05.750 --> 00:20:07.849
i've seen over and over again and please correct

00:20:07.849 --> 00:20:09.950
me if it was different in in your eyes in the

00:20:09.950 --> 00:20:12.730
facility but more often than not there were elements

00:20:12.730 --> 00:20:15.250
of childhood trauma combined with an absence

00:20:15.250 --> 00:20:17.609
of positive mentors that sent a lot of these

00:20:17.609 --> 00:20:21.250
people into despair um you bring up some great

00:20:21.250 --> 00:20:24.769
points number one when you're born into a family

00:20:24.769 --> 00:20:27.890
of addiction or born into a family of abuse you

00:20:27.890 --> 00:20:30.670
have reactive attachment disorder Humans are

00:20:30.670 --> 00:20:33.130
amazing. We're gifted and we're incredible. We're

00:20:33.130 --> 00:20:34.769
the only ones who can kind of use our brain.

00:20:34.869 --> 00:20:37.349
Now, we can't fly and we can't lift things. We

00:20:37.349 --> 00:20:40.029
can't swim underwater. You know, we're not fish,

00:20:40.150 --> 00:20:43.549
but our brain is amazing. But think about how

00:20:43.549 --> 00:20:45.650
weak we are and vulnerable as a species. So a

00:20:45.650 --> 00:20:48.609
wildebeest gives birth. That baby wildebeest

00:20:48.609 --> 00:20:51.930
has about seven seconds to get to its feet. Or

00:20:51.930 --> 00:20:54.990
hello, there's a lioness over there who's looking

00:20:54.990 --> 00:20:57.130
at your little skinny legs between the hurt and

00:20:57.130 --> 00:21:00.059
is going to take you. But a human stays in the

00:21:00.059 --> 00:21:04.519
family for 18 years. What? So we have an implicit

00:21:04.519 --> 00:21:07.599
need to attach. And we have an implicit need

00:21:07.599 --> 00:21:09.859
to attach to our mom and our dad. Whether you're

00:21:09.859 --> 00:21:12.400
a mom or dad or good people, narcissists, drug

00:21:12.400 --> 00:21:15.619
addicts, schizophrenic, doesn't matter. It's

00:21:15.619 --> 00:21:17.740
ingrained in our... But the other thing that's

00:21:17.740 --> 00:21:20.220
interesting is that most of us genealogically

00:21:20.220 --> 00:21:23.460
in our history have alcoholism and mental illness

00:21:23.460 --> 00:21:27.710
in our family tree. That's just part of it. What

00:21:27.710 --> 00:21:30.569
I could see from evaluating the folks that I

00:21:30.569 --> 00:21:33.230
worked with and who I love dearly, and they were

00:21:33.230 --> 00:21:35.670
just plagued. They just were dealt a bad deck.

00:21:35.869 --> 00:21:38.750
Each of them had a catalyst of some type of trauma

00:21:38.750 --> 00:21:41.470
that exacerbated and activated their mental illness.

00:21:41.750 --> 00:21:44.390
In mental illness, it usually starts to surface

00:21:44.390 --> 00:21:49.650
post -puberty, 18, 19, 20, 21, 22, 23, 24. For

00:21:49.650 --> 00:21:51.809
females, you'll see anxiety disorders really

00:21:51.809 --> 00:21:55.589
reach their pinnacle between 16 and 22. So we

00:21:55.589 --> 00:21:57.569
all kind of have that. Again, it's a continuum.

00:21:58.289 --> 00:22:00.730
Now, if it's exacerbated by some kind of trauma,

00:22:00.849 --> 00:22:03.269
mostly it's domestic abuse inside the family

00:22:03.269 --> 00:22:05.690
unit. And people think it's always the dad to

00:22:05.690 --> 00:22:07.529
the children. No, a lot of times it's the mom

00:22:07.529 --> 00:22:10.130
to the children. Right. So there's a lot of dynamics

00:22:10.130 --> 00:22:12.710
that we're not aware of. But that catalyst and

00:22:12.710 --> 00:22:16.170
then not having the support. So as a child, if

00:22:16.170 --> 00:22:18.150
you're born into a family of abuse and dysfunction

00:22:18.150 --> 00:22:21.529
and trauma, as a child, you're not socialized

00:22:21.529 --> 00:22:23.509
enough to be able to compartmentalize and you

00:22:23.509 --> 00:22:25.390
develop all these skill sets. That's a lot of

00:22:25.390 --> 00:22:28.109
the ideology of multiple personality disorder.

00:22:28.829 --> 00:22:32.210
But if we had access to support, it helps us

00:22:32.210 --> 00:22:35.170
resolve that trauma. But again, some people are

00:22:35.170 --> 00:22:37.529
gifted to resolve things. Some people are gifted

00:22:37.529 --> 00:22:40.410
to compartmentalize things. Some people can make

00:22:40.410 --> 00:22:42.420
it. through the same trauma that other people

00:22:42.420 --> 00:22:45.779
can't. One thing I did realize and I found fascinating

00:22:45.779 --> 00:22:50.160
is 1991, 92, 93, a new drug called Risperidol

00:22:50.160 --> 00:22:52.339
came to the schizophrenic market. It was very

00:22:52.339 --> 00:22:56.519
powerful. This power started creating suicidality.

00:22:57.339 --> 00:23:00.299
Okay, what's going on here? When you have mental

00:23:00.299 --> 00:23:03.039
illness, one of the ruses that the mental illness

00:23:03.039 --> 00:23:04.759
creates upon you is that you don't know you have

00:23:04.759 --> 00:23:08.019
mental illness. Everybody else is wrong. You're

00:23:08.019 --> 00:23:12.150
right. So this drug came and it puts you face

00:23:12.150 --> 00:23:14.670
to face with your reality. And that reality,

00:23:14.849 --> 00:23:19.869
I can't identify and I can't handle this. So

00:23:19.869 --> 00:23:22.250
that was an interesting aspect too. But, you

00:23:22.250 --> 00:23:26.470
know, I think the biggest takeaway for me as

00:23:26.470 --> 00:23:29.529
a human in this existence today, let's be less

00:23:29.529 --> 00:23:31.869
critical of ourselves and certainly less judgmental

00:23:31.869 --> 00:23:35.069
of others. If you apply an ear and listen more,

00:23:35.230 --> 00:23:42.549
things just are easier. Absolutely. Well, I want

00:23:42.549 --> 00:23:46.049
to get to the kind of origin story of the technology

00:23:46.049 --> 00:23:47.890
that we're going to talk about. And I know it

00:23:47.890 --> 00:23:50.450
goes back pretty much 40 years. So let's start

00:23:50.450 --> 00:23:53.230
at the very beginning as far as the neuroscience

00:23:53.230 --> 00:23:56.549
vibrations and that research that was happening

00:23:56.549 --> 00:24:00.470
back then. Sure. Dr. Blake Holloway was an interesting

00:24:00.470 --> 00:24:03.589
character. He was raised in East Coast oil wealth,

00:24:03.710 --> 00:24:08.769
and he was probably an alien life form of intellect.

00:24:09.519 --> 00:24:11.220
And, you know, we all kind of grew up with people

00:24:11.220 --> 00:24:13.980
that were crazy, crazy smart and really had difficulty

00:24:13.980 --> 00:24:18.119
identifying with socialization. And he had Asperger's.

00:24:18.119 --> 00:24:20.359
So that further kind of distanced him from an

00:24:20.359 --> 00:24:23.480
ability to kind of play well with others. So

00:24:23.480 --> 00:24:28.640
his intellect and his path brought him to a space

00:24:28.640 --> 00:24:32.849
where he was. became a clinician as a neuroscientist,

00:24:32.849 --> 00:24:35.730
as a quantum physicist, as a naturopath. He had

00:24:35.730 --> 00:24:38.970
a huge heart for helping people resolve trauma

00:24:38.970 --> 00:24:42.430
without falling into addiction. And even if you

00:24:42.430 --> 00:24:44.849
did fall into the addiction, let me address the

00:24:44.849 --> 00:24:47.329
biological aspect of addiction and then help

00:24:47.329 --> 00:24:51.759
you resolve the trauma. So in 1990, probably

00:24:51.759 --> 00:24:55.259
the beginning of the true trial and error invention

00:24:55.259 --> 00:24:57.920
and discovery path of what he was trying to accomplish.

00:24:58.400 --> 00:25:01.980
So when you think about what am I trying to accomplish?

00:25:02.119 --> 00:25:03.339
Well, you have to have a target. You have to

00:25:03.339 --> 00:25:05.980
have a hypothesis or a null hypothesis, and you

00:25:05.980 --> 00:25:09.200
have to be identifying something. His goal was

00:25:09.200 --> 00:25:13.299
to find an all -natural way to downregulate the

00:25:13.299 --> 00:25:18.900
human stress response. Okay. How am I going to

00:25:18.900 --> 00:25:22.759
do that? There's mindfulness practices. China

00:25:22.759 --> 00:25:27.380
invented meditation 3 ,500 years ago. Deep breathing,

00:25:27.559 --> 00:25:31.740
yoga, tai chi. There are practices that have

00:25:31.740 --> 00:25:34.660
evolved through generations of humanity designed

00:25:34.660 --> 00:25:38.099
to help you self -regulate and down -regulate.

00:25:38.400 --> 00:25:42.420
The problem is the traumatic brain doesn't allow

00:25:42.420 --> 00:25:45.559
you that opportunity. So the traumatic brain.

00:25:45.700 --> 00:25:49.049
Let's start. with a little evolutionary psychology

00:25:49.049 --> 00:25:52.630
how is our brain wired and why do we do what

00:25:52.630 --> 00:25:55.390
we do well in our temporal region of our brain

00:25:55.390 --> 00:25:59.690
lies this almond -shaped piece of our brain called

00:25:59.690 --> 00:26:03.049
the amygdala many of us are aware of the amygdala

00:26:03.049 --> 00:26:07.230
and many of us are slaves to our amygdala and

00:26:07.230 --> 00:26:09.109
we don't even know about the amygdala so the

00:26:09.109 --> 00:26:12.769
amygdala and all the neuronal circuitry and wiring

00:26:12.769 --> 00:26:17.119
of that aspect of our brain is millions of years

00:26:17.119 --> 00:26:20.500
in evolution. That aspect of the human brain

00:26:20.500 --> 00:26:24.819
is millions of years of circuitry. It is a perfected

00:26:24.819 --> 00:26:29.819
system. The amygdala is the Star Trek Enterprise

00:26:29.819 --> 00:26:33.559
flight deck of your autonomic nervous system.

00:26:34.160 --> 00:26:39.859
Fight, flight, freeze, fear, stress, anxiety,

00:26:40.299 --> 00:26:44.269
depression, and worry. Those sound pretty familiar

00:26:44.269 --> 00:26:47.089
to most of humans because we live in that every

00:26:47.089 --> 00:26:49.970
day. So the amygdala in the reptile brain is

00:26:49.970 --> 00:26:52.130
in the temporal region of our brain, cross -section

00:26:52.130 --> 00:26:54.670
right here. There's two sides of it, and it's

00:26:54.670 --> 00:26:57.329
an almond -shaped piece. So you could argue that

00:26:57.329 --> 00:27:00.950
most humans are governed by an almond. It's true.

00:27:01.650 --> 00:27:03.890
People call it the reptile brain, primordial

00:27:03.890 --> 00:27:06.970
midbrain. That part of our brain is millions

00:27:06.970 --> 00:27:09.309
of years of evolution and is a perfect mousetrap.

00:27:09.470 --> 00:27:11.369
And unfortunately, the evolution of the human

00:27:11.369 --> 00:27:15.430
brain hasn't superseded the need for the caveman

00:27:15.430 --> 00:27:18.450
brain. So most people will tell you today, hey,

00:27:18.509 --> 00:27:20.410
we're still operating with the caveman part of

00:27:20.410 --> 00:27:23.349
our brain being dominant to our frontal and prefrontal

00:27:23.349 --> 00:27:26.329
cortex, and we're still living like we're in

00:27:26.329 --> 00:27:29.789
high fear. This part of our brain, our forehead,

00:27:29.930 --> 00:27:32.569
our prefrontal and frontal cortex, this is what

00:27:32.569 --> 00:27:35.289
separates us from primates. This area of our

00:27:35.289 --> 00:27:38.509
brain separates us from primates. This is our

00:27:38.509 --> 00:27:41.470
logic, our executive functioning, our decision

00:27:41.470 --> 00:27:44.069
-making, our patience, our presence, our emotion,

00:27:44.190 --> 00:27:46.390
our character, our personality. This is what

00:27:46.390 --> 00:27:50.410
separates you, James, from an ape. Separates

00:27:50.410 --> 00:27:54.450
me from a donkey. Okay. So this part of our brain,

00:27:54.549 --> 00:27:58.609
prefrontal frontal cortex, is who we are. This

00:27:58.609 --> 00:28:03.369
part of our brain is reptile. How the brain operates.

00:28:04.089 --> 00:28:07.170
is resource allocation everybody on this call

00:28:07.170 --> 00:28:09.190
understands resource allocation you're called

00:28:09.190 --> 00:28:11.750
to an incident how many resources can you deploy

00:28:11.750 --> 00:28:15.650
to that incident resource allocation every minute

00:28:15.650 --> 00:28:19.470
of every hour of every day we're battling a resource

00:28:19.470 --> 00:28:23.809
allocation in our brain and the tool is oxygen

00:28:23.809 --> 00:28:27.529
-rich red blood the currency of the brain is

00:28:27.529 --> 00:28:31.009
oxygen -rich red blood and the element that's

00:28:31.009 --> 00:28:33.950
pivotal to our healing and our survival is oxygen.

00:28:35.009 --> 00:28:37.509
So when we think of the physiology of that, okay,

00:28:37.569 --> 00:28:39.809
you're right. When I'm stressed or distracted

00:28:39.809 --> 00:28:42.430
or anxious, I'm shallow of breath. Yeah, you're

00:28:42.430 --> 00:28:47.230
right. So when we are in a state of fear or stress,

00:28:47.509 --> 00:28:50.069
we're not getting the oxygen -rich red blood

00:28:50.069 --> 00:28:55.609
here. So in human evolution, there's several

00:28:55.609 --> 00:28:57.809
nervous systems, but let's focus on the central

00:28:57.809 --> 00:29:00.130
nervous system and the autonomic nervous system.

00:29:00.329 --> 00:29:03.869
The central nervous system has one Primal goal,

00:29:04.210 --> 00:29:09.509
self -preservation. Keep me alive. Supersedes

00:29:09.509 --> 00:29:11.470
everything else. I mean, if I'm not alive, who

00:29:11.470 --> 00:29:14.630
cares? What does it have at its disposal? It

00:29:14.630 --> 00:29:17.009
has your five senses and it has your intuition.

00:29:17.650 --> 00:29:20.410
Now, of your five senses, your olfactory has

00:29:20.410 --> 00:29:23.150
a lot of memory areas, but your visual cortex

00:29:23.150 --> 00:29:26.750
is 80 % of your cerebral cortex. We get so much

00:29:26.750 --> 00:29:30.309
information from our eyes. Now, the central nervous

00:29:30.309 --> 00:29:35.579
system, and this is fascinating, Primary goal

00:29:35.579 --> 00:29:41.380
is self -preservation. It is constantly evaluating

00:29:41.380 --> 00:29:45.440
you on a nanosecond basis for familiarity and

00:29:45.440 --> 00:29:50.440
security. All it cares about is, am I safe? Even

00:29:50.440 --> 00:29:54.039
in our sleep. That's fascinating to me. Even

00:29:54.039 --> 00:29:56.799
in our sleep, we're awake. How so? Say you're

00:29:56.799 --> 00:29:59.599
listening to music and it shuts off. You wake

00:29:59.599 --> 00:30:01.700
up. Your central nervous system says, wait a

00:30:01.700 --> 00:30:06.269
second. That's not familiar. i love this there's

00:30:06.269 --> 00:30:09.109
no such thing as a second first impression now

00:30:09.109 --> 00:30:11.490
why would that be how can i go to a restaurant

00:30:11.490 --> 00:30:14.670
with my wife have the most delicious delicate

00:30:14.670 --> 00:30:17.549
meal that's just like dissolving on my tongue

00:30:17.549 --> 00:30:21.069
making me like almost feel erotic in my mouth

00:30:21.069 --> 00:30:24.049
and i'm in love with this meal i love everything

00:30:24.049 --> 00:30:27.029
about it after the meal i'm still in love with

00:30:27.029 --> 00:30:30.359
it the next day i'm reminiscing about it And

00:30:30.359 --> 00:30:32.259
for the next two weeks, it's become the most

00:30:32.259 --> 00:30:34.440
nostalgic, incredible experience of my life.

00:30:34.539 --> 00:30:36.059
And then I think, you know what, I'll do something

00:30:36.059 --> 00:30:38.440
romantic and I'll book a return visit to that

00:30:38.440 --> 00:30:40.799
same restaurant with my wife and I'll surprise

00:30:40.799 --> 00:30:45.440
her. But it's never the same. Why? Because that

00:30:45.440 --> 00:30:48.420
first impression going somewhere new activates

00:30:48.420 --> 00:30:50.980
everything your central nervous system has at

00:30:50.980 --> 00:30:55.319
its disposal to evaluate every aspect of everything

00:30:55.319 --> 00:30:59.059
you're doing that's new. You travel somewhere

00:30:59.059 --> 00:31:02.279
new. You live in the Midwest and you go to New

00:31:02.279 --> 00:31:05.319
York City for the first time. Holy cow. That

00:31:05.319 --> 00:31:09.039
first night, man, you are exhausted. It's in

00:31:09.039 --> 00:31:11.519
America. It's got pavement. It's got everything

00:31:11.519 --> 00:31:14.220
else. Why am I so exhausted? Because your central

00:31:14.220 --> 00:31:16.500
nervous system is gangbusters. Like, wait a second.

00:31:16.720 --> 00:31:18.779
I don't know what to believe. I don't know what

00:31:18.779 --> 00:31:20.500
to see. I've never seen buildings like this.

00:31:20.579 --> 00:31:24.180
So we literally get exhausted. by the primordial

00:31:24.180 --> 00:31:26.440
need for survival in the central nervous system,

00:31:26.500 --> 00:31:28.640
looking at everything. Another aspect I think

00:31:28.640 --> 00:31:31.200
that social psychology is fascinating to me is

00:31:31.200 --> 00:31:33.960
we are all creatures of habit. If I said to you,

00:31:33.960 --> 00:31:35.960
James, you're a creature of habit, people almost

00:31:35.960 --> 00:31:38.619
feel like that's a judgment. No, it's not. It's

00:31:38.619 --> 00:31:40.619
really just a euphemism saying you're human.

00:31:40.920 --> 00:31:43.519
Why are we creatures of habit? Because your central

00:31:43.519 --> 00:31:45.880
nervous system doesn't want to burn calories

00:31:45.880 --> 00:31:49.339
learning new things. It would love for you to

00:31:49.339 --> 00:31:52.410
stay at home for the rest of your life. That's

00:31:52.410 --> 00:31:55.190
it. You know why? Because your central nervous

00:31:55.190 --> 00:31:59.529
system in your brain is lazy, doesn't want to

00:31:59.529 --> 00:32:03.430
burn calories ever. That's fascinating to me.

00:32:03.529 --> 00:32:05.230
So we're all creatures of habit because I'm always

00:32:05.230 --> 00:32:07.910
looking at how come humans have evolved so slowly?

00:32:08.170 --> 00:32:10.589
How come it takes us so many generations to make

00:32:10.589 --> 00:32:12.990
an incremental improvement? It seems rather pedestrian

00:32:12.990 --> 00:32:15.779
to me because we're so smart. Are we as smart

00:32:15.779 --> 00:32:17.920
as we think we are? No. We're a victim of the

00:32:17.920 --> 00:32:20.960
wiring of our neuronal circuitry. If the primordial

00:32:20.960 --> 00:32:22.900
reptile part of our brain is millions of years

00:32:22.900 --> 00:32:24.960
evolved, and this is only a couple million years

00:32:24.960 --> 00:32:28.819
evolved, we're battling a 36 million year head

00:32:28.819 --> 00:32:33.960
start of a reptile over who we are. So let's

00:32:33.960 --> 00:32:36.680
get back to the trauma. And this is where it

00:32:36.680 --> 00:32:41.700
gets alarming and sad and really quite demonstrably

00:32:41.700 --> 00:32:45.240
scary for humanity. When we are traumatized,

00:32:45.259 --> 00:32:48.319
and every human on earth, 8 billion people today,

00:32:48.640 --> 00:32:51.880
it's a continuum. Everybody's been traumatized.

00:32:53.160 --> 00:32:55.640
It's the magnitude of the trauma, the frequency

00:32:55.640 --> 00:32:58.140
of the trauma, and your ability to heal from

00:32:58.140 --> 00:33:01.059
the trauma. But when you are traumatized, something

00:33:01.059 --> 00:33:04.119
really nefarious happens. Your central nervous

00:33:04.119 --> 00:33:07.940
system, which primary job is self -preservation

00:33:07.940 --> 00:33:12.019
and survival, loses faith and trust in the universe.

00:33:13.930 --> 00:33:15.930
Loses any sense of familiarity and security.

00:33:16.990 --> 00:33:20.190
Furthermore, it loses faith and trust in you

00:33:20.190 --> 00:33:25.890
to protect you from the universe. That is the

00:33:25.890 --> 00:33:30.950
key to all the bad things that happen. Because

00:33:30.950 --> 00:33:33.930
for the rest of that person's existence, they

00:33:33.930 --> 00:33:37.109
will be in a state of hypervigilance, hyper alert,

00:33:37.430 --> 00:33:41.589
hyper fearful, hyper agitated. They will never

00:33:41.589 --> 00:33:44.140
get the rest they deserve. They will get stuck

00:33:44.140 --> 00:33:47.579
in the cognitive pathways. They will be in their

00:33:47.579 --> 00:33:50.220
sleep pattern, not sleeping well, because the

00:33:50.220 --> 00:33:53.000
memory cycle will keep perseverating over the

00:33:53.000 --> 00:33:56.619
trauma. That, ladies and gentlemen, is the toughest

00:33:56.619 --> 00:34:00.079
profile of all seven diagnosable anxiety disorders.

00:34:00.400 --> 00:34:03.859
There are seven disorders in the DSM -5, and

00:34:03.859 --> 00:34:06.220
of the seven, the hardest one to live with is

00:34:06.220 --> 00:34:11.019
trauma. And embrace my heart, because they become

00:34:11.019 --> 00:34:13.599
their own worst enemy. And it's not because they

00:34:13.599 --> 00:34:18.760
want to. Their brain has changed and their pathways

00:34:18.760 --> 00:34:21.900
of oxygen -rich red blood flow and new neuronal

00:34:21.900 --> 00:34:23.860
coherence doesn't exist. If you look at a PET

00:34:23.860 --> 00:34:26.260
scan of a traumatized brain, you'll be alarmed

00:34:26.260 --> 00:34:28.099
to see a significant reduction in blood flow

00:34:28.099 --> 00:34:31.039
to the prefrontal and frontal cortex. Well, that's

00:34:31.039 --> 00:34:33.440
my character, my personality, my logic, my executive

00:34:33.440 --> 00:34:35.780
functioning, my ability to take decisions, emotional

00:34:35.780 --> 00:34:38.130
stability. So now you're telling me I have less

00:34:38.130 --> 00:34:40.170
blood flow there. The highway is closed down.

00:34:40.530 --> 00:34:42.469
Furthermore, there's blood flow that's restricted

00:34:42.469 --> 00:34:44.369
to the hippocampus, which is my memory center,

00:34:44.510 --> 00:34:46.710
which means that I will be living for the rest

00:34:46.710 --> 00:34:49.369
of my life plagued by the trauma and reliving

00:34:49.369 --> 00:34:52.110
that not just in my brain. We all have memories,

00:34:52.170 --> 00:34:55.489
but the brain elicits that amygdala that activates

00:34:55.489 --> 00:34:58.250
the body's mobilization and puts me in that state

00:34:58.250 --> 00:35:01.210
of hypervigilance all the time. We all know.

00:35:01.250 --> 00:35:06.119
Listen. In police work, firework, and EMTs, you

00:35:06.119 --> 00:35:10.940
see this every single day. You see trauma. Trauma

00:35:10.940 --> 00:35:14.079
is easily identifiable. You can see it from perspiration.

00:35:14.199 --> 00:35:15.960
You can see it from distraction. You can see

00:35:15.960 --> 00:35:18.139
it by looking in the eyes of someone traumatized.

00:35:18.199 --> 00:35:20.920
You're looking at a shark. There's nothing there

00:35:20.920 --> 00:35:22.820
because they're cognitively dissociated because

00:35:22.820 --> 00:35:25.380
their body has mobilized to protect itself from

00:35:25.380 --> 00:35:27.699
a threat, whether the threat is real or perceived.

00:35:29.679 --> 00:35:34.119
Phobias. Are the manifestation of the amygdala

00:35:34.119 --> 00:35:36.840
taking control of your brain from a thought.

00:35:38.599 --> 00:35:41.800
The human brain doesn't have a filter that says,

00:35:41.820 --> 00:35:45.420
hey, James, that's just not real. That's just

00:35:45.420 --> 00:35:48.019
in your head. The brain doesn't have a filter,

00:35:48.159 --> 00:35:50.360
doesn't have a gateway to say, hey, real. Hey,

00:35:50.460 --> 00:35:52.460
you're really in danger. Someone has a gun on

00:35:52.460 --> 00:35:53.539
the other side of the street and they're going

00:35:53.539 --> 00:35:56.369
to come across the street and rob you. versus,

00:35:56.409 --> 00:35:58.489
hey, I'm scared of spiders and I think there

00:35:58.489 --> 00:36:02.710
might be one underneath that box. The brain doesn't

00:36:02.710 --> 00:36:05.010
have a filter. So guess what happens? All the

00:36:05.010 --> 00:36:07.170
blood flow leaves your frontal cortex, activates

00:36:07.170 --> 00:36:10.050
the amygdala, goes to the HPA axis. All your

00:36:10.050 --> 00:36:11.690
blood flow goes to your visceral organs. You

00:36:11.690 --> 00:36:13.710
mobilize to protect yourself and you're ready

00:36:13.710 --> 00:36:16.030
to fight. But that cognitive dissociation you

00:36:16.030 --> 00:36:20.449
guys see every day. So PTSD is the fundamental,

00:36:20.570 --> 00:36:23.369
most difficult aspect of the human condition

00:36:23.369 --> 00:36:27.400
and the most difficult. to live with blake holloway

00:36:27.400 --> 00:36:31.659
spent his life finding a way to take care of

00:36:31.659 --> 00:36:35.639
these people without drugs because today's conventional

00:36:35.639 --> 00:36:39.139
therapy dictates that if i present myself with

00:36:39.139 --> 00:36:42.500
trauma i'm given a narcotic -based pharmaceutical

00:36:42.500 --> 00:36:50.239
that doesn't do for me but mask the symptom doesn't

00:36:50.239 --> 00:36:53.239
help me what it does is it masks the symptom

00:36:53.239 --> 00:36:57.889
and then because the brain is so incredible any

00:36:57.889 --> 00:37:02.369
action will get a reaction and side effects will

00:37:02.369 --> 00:37:04.969
start building upon itself so you haven't helped

00:37:04.969 --> 00:37:08.469
me putting a band -aid on my brain and then asking

00:37:08.469 --> 00:37:11.030
me to sit down in a room with a therapist and

00:37:11.030 --> 00:37:14.949
talk about therapy is literally as blake would

00:37:14.949 --> 00:37:19.210
tell you a recipe for suicide i'm condemning

00:37:19.210 --> 00:37:22.170
every patient that sits across from me using

00:37:22.170 --> 00:37:24.690
conventional therapy to the suicide not because

00:37:24.690 --> 00:37:27.550
they're a coward they just get tired of living

00:37:27.550 --> 00:37:30.130
like this they get tired of living in fear and

00:37:30.130 --> 00:37:33.409
shame and vulnerable and scared they just want

00:37:33.409 --> 00:37:36.409
to feel normal again and they never will in that

00:37:36.409 --> 00:37:40.510
path that ladies and gentlemen took blake 19

00:37:40.510 --> 00:37:43.869
years blake is the smartest human being i have

00:37:43.869 --> 00:37:47.239
ever met I came out of Cambridge, Massachusetts.

00:37:47.679 --> 00:37:51.119
I came out of a really erudite area of high intellectual

00:37:51.119 --> 00:37:54.900
horsepower. Our company has 52 medical advisors,

00:37:55.280 --> 00:37:58.139
some of the best of the best, the leading statistical

00:37:58.139 --> 00:38:01.820
biophysicists from Harvard Medical School, mathematicians

00:38:01.820 --> 00:38:05.460
from NASA. Collectively, take 52 of our medical

00:38:05.460 --> 00:38:08.079
advisors, put them in a room. Blake is smarter

00:38:08.079 --> 00:38:11.860
than the entire group of them by himself. and

00:38:11.860 --> 00:38:17.500
it took him 19 years to figure out how do i down

00:38:17.500 --> 00:38:20.780
regulate the human brain and shut down your stress

00:38:20.780 --> 00:38:27.900
response safely and reliably it's amazing so

00:38:27.900 --> 00:38:29.940
i want to put something in before we talk about

00:38:29.940 --> 00:38:33.739
you know how he did this um one thing that has

00:38:33.739 --> 00:38:35.760
become very clear because i've heard so many

00:38:36.699 --> 00:38:39.320
testimonies basically of near suicide and a couple

00:38:39.320 --> 00:38:42.320
that actually went through with the attempt but

00:38:42.320 --> 00:38:46.239
thank god survived is you have this wanting to

00:38:46.239 --> 00:38:48.079
suffer you know the suffering to end like you

00:38:48.079 --> 00:38:50.980
said but there also is a very very powerful you

00:38:50.980 --> 00:38:53.860
know reoccurring theme of a sense of being a

00:38:53.860 --> 00:38:57.500
burden And so when the healthy mind is on the

00:38:57.500 --> 00:38:59.960
outside looking in and go, oh, what a coward.

00:39:00.260 --> 00:39:02.739
How could they do that? It's so selfish. When

00:39:02.739 --> 00:39:05.019
they think about their family, you hear these

00:39:05.019 --> 00:39:08.519
people that were in crisis and their brain has

00:39:08.519 --> 00:39:12.039
distorted, and I just want to get your opinion

00:39:12.039 --> 00:39:16.559
on how, to where their reality now is, I am such

00:39:16.559 --> 00:39:18.559
a burden, but I'm also from a profession where

00:39:18.559 --> 00:39:20.980
I said I would die for a complete stranger if

00:39:20.980 --> 00:39:24.070
it came to it. I'm such a burden to my family.

00:39:24.130 --> 00:39:26.269
They truly would be better off without me. I'm

00:39:26.269 --> 00:39:28.610
terrified of suicide, but I'm going to do it

00:39:28.610 --> 00:39:31.909
for them. That is the other kind of the end of

00:39:31.909 --> 00:39:34.769
suffering, but also that burden element that

00:39:34.769 --> 00:39:37.090
never is really discussed in the kind of anti

00:39:37.090 --> 00:39:40.690
-suicide conversations. From a physiology point

00:39:40.690 --> 00:39:44.070
of view. you know what would be the the reasoning

00:39:44.070 --> 00:39:47.789
behind what how physiologically what is miswiring

00:39:47.789 --> 00:39:50.070
through sleep deprivation trauma organizational

00:39:50.070 --> 00:39:52.449
stress all these compounding elements that get

00:39:52.449 --> 00:39:56.989
people to crisis so let's go back to the resource

00:39:56.989 --> 00:39:59.190
allocation and where the oxygen -rich red blood

00:39:59.190 --> 00:40:02.889
cells define and stay in your brain area so there's

00:40:02.889 --> 00:40:05.630
two battles the amygdala of the midbrain versus

00:40:05.630 --> 00:40:08.239
the frontal cortex of this brain On the traumatized

00:40:08.239 --> 00:40:11.139
side, again, you have a diminished amount of

00:40:11.139 --> 00:40:14.300
blood flow to the prefrontal cortex and the hippocampus.

00:40:14.300 --> 00:40:16.699
So I'm kind of stuck in a memory pattern. We've

00:40:16.699 --> 00:40:18.719
all been stuck, trauma or not. We've all been

00:40:18.719 --> 00:40:21.420
kind of stuck in patterns and rituals and they

00:40:21.420 --> 00:40:24.739
may be negative, but because the brain is such

00:40:24.739 --> 00:40:26.539
a creature of habit, we normalize negativity.

00:40:27.199 --> 00:40:32.239
You can normalize anything. That person starts

00:40:32.239 --> 00:40:35.739
to build a narrative because all they do is live

00:40:35.739 --> 00:40:38.519
every minute of every hour. in a state of depression,

00:40:38.840 --> 00:40:42.380
anxiety, anticipatory anxiety, it becomes very

00:40:42.380 --> 00:40:45.280
isolating. Listen, humans, we've all been through

00:40:45.280 --> 00:40:48.880
the same thing. And we don't seem to understand

00:40:48.880 --> 00:40:50.840
this because we're not given the education of

00:40:50.840 --> 00:40:54.500
how our brain works. Every human stress response

00:40:54.500 --> 00:40:57.579
is identical to every human's stress response.

00:40:58.079 --> 00:41:00.619
It's amazing that we feel alone, isn't it? I

00:41:00.619 --> 00:41:02.980
feel alone and my problems are unique to me.

00:41:03.460 --> 00:41:06.449
Well, that's insane. Even thinking that's insane.

00:41:06.489 --> 00:41:09.010
There's 8 billion people today on earth, and

00:41:09.010 --> 00:41:10.750
there's probably 8 billion people that have passed.

00:41:10.889 --> 00:41:13.489
There's 16 billion people, and you're telling

00:41:13.489 --> 00:41:17.869
me that you're unique. That's not true. The human

00:41:17.869 --> 00:41:21.929
stress response, central nervous system, five

00:41:21.929 --> 00:41:25.369
senses, intuition, activates the amygdala, says,

00:41:25.489 --> 00:41:28.550
hey, we're in danger. The amygdala fires to what's

00:41:28.550 --> 00:41:31.570
called the HPA axis, accesses the adrenaline,

00:41:31.849 --> 00:41:34.809
catecholamines, cortisol. Blood flow to the visceral

00:41:34.809 --> 00:41:37.250
organs, peripheral vision increases, olfactory

00:41:37.250 --> 00:41:41.130
increases. I'm prepared for battle. Okay. That's

00:41:41.130 --> 00:41:46.710
identical to every human on earth. They live

00:41:46.710 --> 00:41:50.070
in that and they start building a narrative that

00:41:50.070 --> 00:41:52.849
builds upon itself. We've all been here. Every

00:41:52.849 --> 00:41:55.289
single human on earth has gone to a place of

00:41:55.289 --> 00:42:01.070
isolated, feeling low sense of self -worth, feeling

00:42:01.070 --> 00:42:05.000
burdensome. Now, one of the challenges in the

00:42:05.000 --> 00:42:09.820
world of helping others, helping others doesn't

00:42:09.820 --> 00:42:14.400
come with helping myself. So some of the sociological

00:42:14.400 --> 00:42:19.780
evolution of the caretaker is dangerous because

00:42:19.780 --> 00:42:22.860
we're trying to tell them, hey, listen, there's

00:42:22.860 --> 00:42:25.039
a reason that you have to take care of yourself

00:42:25.039 --> 00:42:26.860
because you can't be there for the ones that

00:42:26.860 --> 00:42:29.500
love you and need you the most. But we don't

00:42:29.500 --> 00:42:31.460
think like that because we're caretakers. And

00:42:31.460 --> 00:42:33.340
there's a whole psychological profile of that

00:42:33.340 --> 00:42:37.019
type of person. So if I'm living from everyday

00:42:37.019 --> 00:42:41.619
post -trauma, I'm building a narrative and I'm

00:42:41.619 --> 00:42:44.920
stuck. And the narrative is building upon itself.

00:42:45.059 --> 00:42:47.420
It's not one cut. You're not cutting me with

00:42:47.420 --> 00:42:50.480
an ax. You're cutting me with a thousand cuts.

00:42:51.440 --> 00:42:55.599
And it layers upon itself. Now, there's a couple

00:42:55.599 --> 00:42:57.960
more elements here for us to think about. But

00:42:57.960 --> 00:43:00.679
let me walk you through the degradation of the

00:43:00.679 --> 00:43:03.480
body and the mind and the spirit when we don't

00:43:03.480 --> 00:43:06.619
take care of ourselves and how we may get from

00:43:06.619 --> 00:43:09.280
a traumatized brain of discomfort to taking our

00:43:09.280 --> 00:43:15.059
life. It's cumulative. That's all it is. Every

00:43:15.059 --> 00:43:19.440
day, we need to sleep. It'd be nice if we knew

00:43:19.440 --> 00:43:21.420
a little bit more about sleep. Sleep's very complex.

00:43:22.019 --> 00:43:25.760
The science of sleep is 40 years old. Did you

00:43:25.760 --> 00:43:29.440
know that? The science of sleep is like 40 years

00:43:29.440 --> 00:43:32.480
old. It's like, what were we thinking in science

00:43:32.480 --> 00:43:35.599
the last century? Wouldn't you think that sleep,

00:43:35.659 --> 00:43:38.119
maybe we want to investigate it? So we don't

00:43:38.119 --> 00:43:40.119
know a ton about sleep, but what we do know about

00:43:40.119 --> 00:43:43.000
sleep is in the sleep architecture, there are

00:43:43.000 --> 00:43:45.260
certain areas that are called the healing zone.

00:43:45.659 --> 00:43:47.980
And when we're in the healing zone, our cells

00:43:47.980 --> 00:43:50.639
are doing two important things. One, they're

00:43:50.639 --> 00:43:53.519
cleaning their toxins, cellular maintenance.

00:43:54.380 --> 00:43:56.139
Can you imagine if you went to high school and

00:43:56.139 --> 00:43:58.440
there was no maintenance crew? What it would

00:43:58.440 --> 00:44:01.219
look like by the end of the year? Okay, it wouldn't

00:44:01.219 --> 00:44:03.679
look good and it wouldn't smell good. The second

00:44:03.679 --> 00:44:05.900
thing is your mitochondria. Mitochondria, for

00:44:05.900 --> 00:44:07.659
those of you who remember high school biology,

00:44:07.880 --> 00:44:11.480
is the energy source of your cells. So in sleep,

00:44:11.719 --> 00:44:14.679
why sleep is so important is those two elements

00:44:14.679 --> 00:44:17.460
occur. Now we get the rest and we get the relaxation

00:44:17.460 --> 00:44:19.260
and the brain gets the rest and the body gets

00:44:19.260 --> 00:44:21.280
the rest and we get to heal and hormonally get

00:44:21.280 --> 00:44:24.000
regulated. But the key really is the healing

00:44:24.000 --> 00:44:27.460
zone of cells cleaning their toxins and the mitochondria

00:44:27.460 --> 00:44:35.139
being restored. Over time, from puberty on, we're

00:44:35.139 --> 00:44:38.380
not getting the sleep we need. We're living in

00:44:38.380 --> 00:44:41.139
a world today that's just, it's insane. We're

00:44:41.139 --> 00:44:45.030
in a rush and a race, literally. If you take

00:44:45.030 --> 00:44:46.949
a step and you think, you'll look and you say,

00:44:47.030 --> 00:44:52.329
hey, the human race is in a race to erase the

00:44:52.329 --> 00:44:57.750
human race. Think about it. Of course we are.

00:44:57.829 --> 00:44:59.809
You can see it everywhere, every aspect of our

00:44:59.809 --> 00:45:02.730
life, from our food supply not being food, to

00:45:02.730 --> 00:45:05.849
5G and environmental toxins, to the media fear

00:45:05.849 --> 00:45:08.969
-mongering, to it's insane. We're in this race.

00:45:09.650 --> 00:45:13.820
We need to stop and slow down, breathe. We need

00:45:13.820 --> 00:45:17.860
to sleep. Years ago, I don't know how old you

00:45:17.860 --> 00:45:20.099
are, but about 10, 15 years ago, it was like

00:45:20.099 --> 00:45:22.360
a badge of honor to not sleep. I remember I'd

00:45:22.360 --> 00:45:24.179
be in rooms. Yeah, I sleep three hours a night.

00:45:24.260 --> 00:45:27.940
I think to myself, that doesn't sound good. Well,

00:45:27.960 --> 00:45:29.519
this audience, they don't get a choice, and this

00:45:29.519 --> 00:45:31.260
is what we're going to get into as well. You've

00:45:31.260 --> 00:45:34.960
got police, fire, EMS, the ER folk, and everyone

00:45:34.960 --> 00:45:37.980
else in the hospital. They've signed up because,

00:45:38.079 --> 00:45:41.139
as you said, they're the caregivers. we give

00:45:41.139 --> 00:45:44.340
them, usually organizationally, the worst care

00:45:44.340 --> 00:45:47.539
as well. So we are, again, literally killing

00:45:47.539 --> 00:45:50.000
our first responders by not allowing them rest

00:45:50.000 --> 00:45:53.420
and recovery between shifts. Okay. So let me

00:45:53.420 --> 00:45:56.780
reinforce this. Why is sleep so important? Simple

00:45:56.780 --> 00:45:58.619
math. If I were to live to be 100 years old,

00:45:58.679 --> 00:46:01.119
I should sleep for 33 years. So intuitively,

00:46:01.320 --> 00:46:03.760
we understand that. When we get a good night's

00:46:03.760 --> 00:46:06.809
sleep, we feel better. We understand that. When

00:46:06.809 --> 00:46:08.610
we don't get a good night's sleep, we struggle.

00:46:08.710 --> 00:46:10.630
We fake it till we make it. We understand that.

00:46:10.849 --> 00:46:13.329
But on the physiological side, according to the

00:46:13.329 --> 00:46:15.789
research and the literature, over 95 % of every

00:46:15.789 --> 00:46:18.429
disease known to mankind is created by stress.

00:46:18.869 --> 00:46:22.530
How is that so? Because stress negatively impacts

00:46:22.530 --> 00:46:25.389
sleep, your sleep architecture, the onset of

00:46:25.389 --> 00:46:27.070
sleep, and the ability to get back to sleep when

00:46:27.070 --> 00:46:29.699
you wake up. So every night, We're supposed to

00:46:29.699 --> 00:46:32.019
sleep. Every night, your cells do their maintenance,

00:46:32.260 --> 00:46:34.960
your toxins are cleaned out, and your mitochondria

00:46:34.960 --> 00:46:39.199
energy source is restored. Human biology is communication

00:46:39.199 --> 00:46:42.880
of one cell to another. Each cell has a job,

00:46:42.880 --> 00:46:45.619
a function, a role, just like the team in a firehouse.

00:46:45.699 --> 00:46:50.579
Each cell has a job. I'll use cancer as an example.

00:46:52.760 --> 00:46:55.440
Everybody on Earth today has cancer in their

00:46:55.440 --> 00:46:57.280
body. I have cancer in my body. You have cancer

00:46:57.280 --> 00:47:01.119
in your body. But we also have something called

00:47:01.119 --> 00:47:05.219
a killer cell. That sounds cool. Well, the killer

00:47:05.219 --> 00:47:08.980
cell has a defined job. Go locate any cancerous

00:47:08.980 --> 00:47:11.179
cells that are proliferating, beginning to have

00:47:11.179 --> 00:47:15.619
a party, introduce yourself, and kill them. Okay.

00:47:16.900 --> 00:47:23.159
Fine. Easily understood. My 10s, my 20s, my 20s

00:47:23.159 --> 00:47:26.769
to my 30s, I stopped sleeping well. My 30s to

00:47:26.769 --> 00:47:29.849
my 40s, I've got kids, I'm sleeping less. My

00:47:29.849 --> 00:47:32.869
40s to my 50s, I'm sleeping even less. I'm developing

00:47:32.869 --> 00:47:35.769
really bad habits. I'm normalizing stuff. I'm

00:47:35.769 --> 00:47:39.829
living off of caffeine, monster energy drinks,

00:47:39.869 --> 00:47:42.409
et cetera, eating preservative foods, whatever.

00:47:42.949 --> 00:47:44.949
I'm literally killing myself and I can't feel

00:47:44.949 --> 00:47:49.590
it because it's a thousand cuts. In my 50s, because

00:47:49.590 --> 00:47:53.510
I haven't gotten enough rest over time, my killer

00:47:53.510 --> 00:47:56.670
self forgets its function. having cleaned its

00:47:56.670 --> 00:47:59.570
maintenance. It's filled with toxins. So the

00:47:59.570 --> 00:48:03.190
killer cell goes out, locates the cancer cell,

00:48:03.230 --> 00:48:05.530
says, oh, wow, is this a party? I've never been

00:48:05.530 --> 00:48:08.469
to this party. Introduces itself, and it joins

00:48:08.469 --> 00:48:11.489
the party. That, ladies and gentlemen, is the

00:48:11.489 --> 00:48:14.510
human physiology of rest, recovery, and the need

00:48:14.510 --> 00:48:18.050
for sleep. We only need sleep if we want to live.

00:48:18.570 --> 00:48:20.730
We only need sleep if we want to be resilient.

00:48:20.989 --> 00:48:24.090
We only need sleep if we want to repair, heal,

00:48:24.210 --> 00:48:27.050
lower inflammation, and improve our immune strength.

00:48:27.530 --> 00:48:30.829
We only need sleep if we want to live a good

00:48:30.829 --> 00:48:36.789
life, okay? So with the traumatized brain, lack

00:48:36.789 --> 00:48:39.969
of blood flow to this part, I don't have access

00:48:39.969 --> 00:48:42.449
to my personality. I don't have access to a point

00:48:42.449 --> 00:48:44.889
of reference. If I get a good night's sleep,

00:48:45.360 --> 00:48:47.900
and people say sleep on it it's amazing the little

00:48:47.900 --> 00:48:50.079
stupid i was worried about yesterday doesn't

00:48:50.079 --> 00:48:54.239
seem so big that brain doesn't have access to

00:48:54.239 --> 00:48:57.019
that some of the areas of its of the character

00:48:57.019 --> 00:48:59.860
of that person are no longer available to them

00:49:00.110 --> 00:49:03.309
So over time, not being able to have access to

00:49:03.309 --> 00:49:05.550
sleep because of the trauma impacting their sleep

00:49:05.550 --> 00:49:08.510
quality, it's getting shorter and shorter and

00:49:08.510 --> 00:49:11.130
shorter. And my neuronal coherence in that part

00:49:11.130 --> 00:49:13.429
of my brain is getting less and less and less

00:49:13.429 --> 00:49:15.929
till finally I get back to the corner. I said,

00:49:16.010 --> 00:49:20.329
I'm just looking for excuses to get out. That's

00:49:20.329 --> 00:49:21.690
what happens when they're getting to the end

00:49:21.690 --> 00:49:24.539
of the road. Do they really feel they're burdensome?

00:49:24.719 --> 00:49:27.719
It's all of a shame cycle. But if you took a

00:49:27.719 --> 00:49:30.719
step out and you'd say, wait a second, if my

00:49:30.719 --> 00:49:33.340
friend was in that space, I would do anything

00:49:33.340 --> 00:49:35.400
to help them. And I'd be really upset if they

00:49:35.400 --> 00:49:38.440
didn't talk to me. That's because we're in a

00:49:38.440 --> 00:49:41.300
place where we're patient and present. So the

00:49:41.300 --> 00:49:44.239
cumulative negative consequence of not managing

00:49:44.239 --> 00:49:47.340
stress, constantly being in a state of hyper

00:49:47.340 --> 00:49:50.860
alertness and vigilance and not sleeping. puts

00:49:50.860 --> 00:49:53.559
us to that precipice where we finally decide

00:49:53.559 --> 00:49:57.320
to take our own life and we justify it in our

00:49:57.320 --> 00:50:00.780
own negative narrative because we don't have

00:50:00.780 --> 00:50:03.699
access to a lot a lot of our brain because of

00:50:03.699 --> 00:50:08.639
the trauma it's absolutely devastating for people

00:50:08.639 --> 00:50:14.039
to take their life because they're broken and

00:50:14.039 --> 00:50:16.780
one of the crazy things about being human is

00:50:16.780 --> 00:50:20.280
as smart as we are We are so grossly incapable

00:50:20.280 --> 00:50:24.059
of understanding intangible. If I can't see it,

00:50:24.079 --> 00:50:31.079
touch it, smell it, taste it, is it real? What

00:50:31.079 --> 00:50:33.280
do you mean you have a broken brain? What are

00:50:33.280 --> 00:50:37.000
you talking about? You went somewhere. You went

00:50:37.000 --> 00:50:39.460
and took care of a fire. You saw something that

00:50:39.460 --> 00:50:42.360
your brain couldn't process. What do you mean?

00:50:42.420 --> 00:50:45.519
You're different. What do you mean, right? What

00:50:45.519 --> 00:50:47.079
do you mean I mean? I wake up, I look in the

00:50:47.079 --> 00:50:49.719
mirror. I'm no different. Well, what's going

00:50:49.719 --> 00:50:52.119
on here? You literally would need a PET scan.

00:50:52.360 --> 00:50:55.079
You're like, okay, wait a second. That's what's

00:50:55.079 --> 00:50:59.099
going on. So it's really harmful for us to not

00:50:59.099 --> 00:51:01.800
have access to that ability to understand the

00:51:01.800 --> 00:51:05.420
intangible and then to isolate ourselves and

00:51:05.420 --> 00:51:08.139
further not take care of ourselves and then not

00:51:08.139 --> 00:51:15.719
seek help. It's not right. And it's so, so...

00:51:16.570 --> 00:51:20.050
traumatizing for everybody, right? We all know

00:51:20.050 --> 00:51:22.969
if you went away to war and came back and you're

00:51:22.969 --> 00:51:26.630
different, who's judging you? Who would judge

00:51:26.630 --> 00:51:28.250
that? They'd be like, wait a second, you went

00:51:28.250 --> 00:51:31.429
and protected us. Whatever you saw, I'm pretty

00:51:31.429 --> 00:51:34.050
sure your brain is not able to process. You're

00:51:34.050 --> 00:51:36.449
not supposed to see your friend's head get taken

00:51:36.449 --> 00:51:38.829
off his shoulders, right? You're not supposed

00:51:38.829 --> 00:51:41.769
to see a child be blown up. You can't process

00:51:41.769 --> 00:51:45.289
that. I'm not judging you. I want to help you.

00:51:46.400 --> 00:51:48.780
Families don't say, hey, you're weird and you

00:51:48.780 --> 00:51:52.820
came back broken. They just want dad back, but

00:51:52.820 --> 00:51:55.300
they're there to help. And the sick part about

00:51:55.300 --> 00:51:58.880
it is we feel so isolated and so like we don't

00:51:58.880 --> 00:52:01.940
want to be burdened to someone. That burden is

00:52:01.940 --> 00:52:04.739
exponentially greater when we don't seek help

00:52:04.739 --> 00:52:08.280
and open up our mouth and use our words. Like

00:52:08.280 --> 00:52:11.679
when you're raising a kid, use your words. Same

00:52:11.679 --> 00:52:15.389
thing for an adult. Use your words. Words will

00:52:15.389 --> 00:52:17.989
help express the struggle you're having, and

00:52:17.989 --> 00:52:23.070
then we'll find a path to help you. Well, I mean,

00:52:23.090 --> 00:52:25.829
thank you. It's a totally different explanation

00:52:25.829 --> 00:52:28.170
than I've had, and I've had people from all different

00:52:28.170 --> 00:52:30.989
disciplines, and each one is adding a layer to

00:52:30.989 --> 00:52:33.329
this conversation. But the way that you've just

00:52:33.329 --> 00:52:36.530
put it with the physiology especially, it just

00:52:36.530 --> 00:52:39.869
underlines the foundational elements of health

00:52:39.869 --> 00:52:43.750
and how important it is. you and i spoke uh the

00:52:43.750 --> 00:52:46.469
thing was a week ago no please jump in jump in

00:52:46.469 --> 00:52:50.409
i want everybody to know this you can't override

00:52:50.409 --> 00:52:54.130
40 million years of neuronal circuitry you better

00:52:54.130 --> 00:52:56.769
have the humility to understand that amygdala

00:52:56.769 --> 00:52:59.710
and that reptile brain is designed for self -preservation

00:52:59.710 --> 00:53:02.570
to keep you alive is it overused does it have

00:53:02.570 --> 00:53:05.170
too much power in today's human evolution yes

00:53:05.170 --> 00:53:09.429
it does but you can't override it so have the

00:53:09.429 --> 00:53:12.989
humility to understand that, then it'll hopefully

00:53:12.989 --> 00:53:16.250
give you the courage to ask for help. Because

00:53:16.250 --> 00:53:19.289
you can't see the damage in your brain. You can't

00:53:19.289 --> 00:53:22.030
see the lack of new cognition and new thought

00:53:22.030 --> 00:53:24.469
patterns that are no longer existing in your

00:53:24.469 --> 00:53:28.590
brain because of blood flow restriction from

00:53:28.590 --> 00:53:32.300
trauma. Yeah, that's the biggest takeaway to

00:53:32.300 --> 00:53:34.760
me as I look at human evolution across the world.

00:53:34.840 --> 00:53:37.139
And I try to help people from all walks of life,

00:53:37.219 --> 00:53:40.219
from sex traffic victims to police fire coming

00:53:40.219 --> 00:53:43.320
out of traumatic situations to veterans. Doesn't

00:53:43.320 --> 00:53:46.460
matter. Understand that the brain is built in

00:53:46.460 --> 00:53:50.300
a perfect mousetrap. Another good example. COVID.

00:53:51.539 --> 00:53:56.019
COVID, COVID, COVID. March of 2020. Literally,

00:53:56.179 --> 00:53:59.380
New York City shuts down. They didn't fucking

00:53:59.380 --> 00:54:01.949
know. They're like, we'll be open in nine days.

00:54:02.449 --> 00:54:07.349
What? We'll be open in 12 days. We didn't know.

00:54:08.769 --> 00:54:14.510
Think about your life in December of 2019. Think

00:54:14.510 --> 00:54:20.389
about your life in December of 2020. COVID changed

00:54:20.389 --> 00:54:23.769
the entire landscape of the human population.

00:54:24.829 --> 00:54:27.769
I think, if you want to talk conspiracy, I think

00:54:27.769 --> 00:54:29.909
the animal kingdom did it so that we would go

00:54:29.909 --> 00:54:33.849
hibernate and go back to the environment. But

00:54:33.849 --> 00:54:38.929
think about how much change occurred in your

00:54:38.929 --> 00:54:43.170
life and how much adaptation you had to do because

00:54:43.170 --> 00:54:46.610
everything that you thought was normal, everything

00:54:46.610 --> 00:54:49.789
that you thought was familiar and secure was

00:54:49.789 --> 00:54:54.280
no longer familiar and secure. Think about how

00:54:54.280 --> 00:54:57.639
fatigued we were as a human race over the last

00:54:57.639 --> 00:55:00.460
two years of literally taking the ground underneath

00:55:00.460 --> 00:55:04.420
us and taking it away. Everything that I thought

00:55:04.420 --> 00:55:06.500
I could count on, I no longer could. That means

00:55:06.500 --> 00:55:09.460
I had to burn mental calories figuring out common

00:55:09.460 --> 00:55:14.579
daily stuff. Toilet paper, what? Food, what?

00:55:14.920 --> 00:55:18.519
Hand sanitizer, masks. What is going on here?

00:55:18.719 --> 00:55:23.670
So think. with great humility, how much effort

00:55:23.670 --> 00:55:27.349
and change that you did in your brain in two

00:55:27.349 --> 00:55:33.309
years. Now multiply that by 40 million. You think

00:55:33.309 --> 00:55:36.250
maybe the amygdala and the reptile brain has

00:55:36.250 --> 00:55:40.190
its shit together? It is a perfectly architected

00:55:40.190 --> 00:55:43.409
system designed to keep you alive. So when you

00:55:43.409 --> 00:55:47.400
are struggling, understand this. You're not going

00:55:47.400 --> 00:55:51.219
to win. You can't override this. You need to

00:55:51.219 --> 00:55:53.659
find help and support. And when you do that,

00:55:53.820 --> 00:55:57.079
things can happen. Whether it's nutrition, sleep,

00:55:57.239 --> 00:56:01.340
sleep aids, music, meditation, friendships, outings,

00:56:01.400 --> 00:56:05.260
nature. There's a whole mess of things for us

00:56:05.260 --> 00:56:08.579
to do. But if you think you can just internalize

00:56:08.579 --> 00:56:13.619
this and beat it in isolation, please. wake up

00:56:13.619 --> 00:56:15.780
to the facts if you like facts and left brain

00:56:15.780 --> 00:56:19.760
analysis the fact is you can't beat it by yourself

00:56:19.760 --> 00:56:21.760
and you certainly can't beat it by keeping your

00:56:21.760 --> 00:56:25.059
mouth shut and living in isolation because all

00:56:25.059 --> 00:56:28.119
of that pain is not worth it and it doesn't win

00:56:28.119 --> 00:56:31.559
and i think this is underlying as well we forget

00:56:31.559 --> 00:56:33.860
that we're a tribal species too and there's so

00:56:33.860 --> 00:56:37.000
much ceremony that kept us alive it kept stories

00:56:37.000 --> 00:56:39.539
being told that you know allowed us to grow and

00:56:39.539 --> 00:56:43.159
innovate And we, as you said, we're part of this

00:56:43.159 --> 00:56:45.960
tribe in a fire station or, you know, I talk

00:56:45.960 --> 00:56:47.880
about this in the book I wrote. You can literally

00:56:47.880 --> 00:56:50.460
sit in an apartment in New York surrounded by

00:56:50.460 --> 00:56:54.019
millions of people and have this like completely

00:56:54.019 --> 00:56:57.420
debilitating feeling of being alone because we're

00:56:57.420 --> 00:56:59.079
supposed to be connected with all these people,

00:56:59.159 --> 00:57:01.639
which is the irony of modern society. And we,

00:57:01.719 --> 00:57:03.460
you know, we beat our chests about how we're

00:57:03.460 --> 00:57:07.219
so advanced. But up until recently, we didn't

00:57:07.219 --> 00:57:10.360
need counselors. We didn't need new calm, you

00:57:10.360 --> 00:57:12.719
know, the way that we were evolving at the rate

00:57:12.719 --> 00:57:15.179
that we were supposed to. You know, I would imagine

00:57:15.179 --> 00:57:16.860
that, you know, people were healthy until they

00:57:16.860 --> 00:57:19.260
passed away. And, you know, a lot of trauma was

00:57:19.260 --> 00:57:21.519
passed on through, you know, telling stories

00:57:21.519 --> 00:57:23.780
when you came back from war and, you know, the

00:57:23.780 --> 00:57:26.579
dance and the song and everything else. And we

00:57:26.579 --> 00:57:29.199
just shut that all down. And like you said, whether

00:57:29.199 --> 00:57:31.099
it's our food or entertainment, whatever it is,

00:57:31.139 --> 00:57:34.019
everything became engineered rather than organic.

00:57:35.440 --> 00:57:39.280
No, that's a great point. Today's world is different

00:57:39.280 --> 00:57:42.000
from three generations ago. The family dynamic

00:57:42.000 --> 00:57:44.460
and the family unit and the nuclear and extended

00:57:44.460 --> 00:57:47.519
family is different. There's not a lot of extended

00:57:47.519 --> 00:57:51.159
family in America anymore. The food supply hasn't

00:57:51.159 --> 00:57:53.860
been food in over 50 years. The food companies,

00:57:53.960 --> 00:57:55.840
and it all comes back to money. You know, if

00:57:55.840 --> 00:57:57.619
you want to look at the etiology and the demand

00:57:57.619 --> 00:57:59.619
and how things happen, just follow the money.

00:57:59.699 --> 00:58:02.280
What does that mean? Food companies want to sell

00:58:02.280 --> 00:58:05.539
you product. Well, years ago, they hired neuroscientists.

00:58:05.659 --> 00:58:07.940
Now, why would a food company hire a neuroscientist?

00:58:08.219 --> 00:58:11.599
Create neurotoxins and excitatory neurotransmitters,

00:58:11.699 --> 00:58:13.960
mostly with glutamates, to create an addictive

00:58:13.960 --> 00:58:18.880
taste to my food. We live in a world of preservatives.

00:58:19.159 --> 00:58:21.659
You go anywhere else in the world, I feel so

00:58:21.659 --> 00:58:27.099
good when I'm in Africa. What? I feel good when

00:58:27.099 --> 00:58:28.820
I'm in Africa. Now, I always lose weight in Africa

00:58:28.820 --> 00:58:30.840
because they don't eat as much as we do, right?

00:58:30.980 --> 00:58:33.969
And the saying in Kenya is, Kenyans eat to survive.

00:58:35.050 --> 00:58:39.550
Americans eat for sport. Okay. But what we eat

00:58:39.550 --> 00:58:43.969
is not food. Just a sidebar. If I eat preservatives

00:58:43.969 --> 00:58:47.230
all day long and I eat neurotoxins and excitatory

00:58:47.230 --> 00:58:49.489
neurotransmitters, it creates addictive behavior

00:58:49.489 --> 00:58:51.849
for me. And as I eat preservatives all day long,

00:58:51.989 --> 00:58:55.530
it lines my stomach. It blocks my stomach from

00:58:55.530 --> 00:58:57.230
doing what it normally can do, which is extract

00:58:57.230 --> 00:59:00.170
nutrients from natural foods, colored foods that

00:59:00.170 --> 00:59:03.329
come out of the earth. Then if I continue down

00:59:03.329 --> 00:59:06.789
this path, I start to bring on too much candida,

00:59:06.849 --> 00:59:10.969
H. pylori. My stomach becomes this amalgamation

00:59:10.969 --> 00:59:15.070
of really bad things like yeast, right? In addition,

00:59:15.230 --> 00:59:18.429
if I'm stressed all the time, my stomach always

00:59:18.429 --> 00:59:23.190
has cortisol in it, acid. That's not good. Do

00:59:23.190 --> 00:59:26.889
you think, James, that 50 years ago, there was

00:59:26.889 --> 00:59:29.989
this proliferation of Crohn's disease, irritable

00:59:29.989 --> 00:59:33.750
bowel syndrome? ulcerative colitis. Our species

00:59:33.750 --> 00:59:38.070
is suffering so bad and we're in constant state

00:59:38.070 --> 00:59:41.409
of survival mode, constant state of vigilance,

00:59:41.489 --> 00:59:45.949
constant state of go, go, go, go, go. We're changing

00:59:45.949 --> 00:59:50.670
our biochemistry. Every person on earth in America,

00:59:50.909 --> 00:59:54.389
338 million Americans, I would venture to say

00:59:54.389 --> 00:59:58.369
98 % of them have leaky gut today. What the hell

00:59:58.369 --> 01:00:01.570
is leaky gut? It's a proliferation, your stomach

01:00:01.570 --> 01:00:04.670
lining into your small intestine. And whatever

01:00:04.670 --> 01:00:07.210
proliferates, say it's avocado. Why do you think

01:00:07.210 --> 01:00:09.150
at 30 years old, you developed an allergy to

01:00:09.150 --> 01:00:11.909
avocado? What? How the hell did that happen?

01:00:12.389 --> 01:00:15.289
Leaky gut is the avocado you ate that perforated

01:00:15.289 --> 01:00:17.469
to the small intestine. Wait a second. What is

01:00:17.469 --> 01:00:20.809
that? That's an enemy. Go attack that with your

01:00:20.809 --> 01:00:24.489
immune system. We all have leaky gut. When we

01:00:24.489 --> 01:00:28.190
eat, we bloat. Well, when I'm in Africa. I was

01:00:28.190 --> 01:00:30.730
just in Africa doing a keynote lecture tour to

01:00:30.730 --> 01:00:33.789
Kenyans, police, hospitals, universities, and

01:00:33.789 --> 01:00:36.510
day schools. And I was there for 14 days and

01:00:36.510 --> 01:00:40.170
I felt amazing because I'm eating food. So part

01:00:40.170 --> 01:00:43.510
of it is lack of family support and that interactivity

01:00:43.510 --> 01:00:46.289
that we need as humans. The other part is our

01:00:46.289 --> 01:00:48.909
food supply is literally pushing us towards metabolic

01:00:48.909 --> 01:00:52.190
acidosis. We're all sick. We all have inflammation.

01:00:52.449 --> 01:00:54.289
We all have all these things we shouldn't have.

01:00:54.889 --> 01:00:59.480
It's not good. So that's one part. Another part,

01:00:59.539 --> 01:01:01.860
and we don't know. I can't go back 100 years

01:01:01.860 --> 01:01:04.719
and interview people. I suspect that their stress

01:01:04.719 --> 01:01:08.360
was stress, same as ours. Amygdala, HPA axis,

01:01:08.480 --> 01:01:10.699
same response. Their stressors may have been

01:01:10.699 --> 01:01:13.659
less, but they didn't have all these things coming

01:01:13.659 --> 01:01:16.900
at them. Fear -mongering by the news. Wow, I

01:01:16.900 --> 01:01:19.400
can elicit a nano -response fear by just showing

01:01:19.400 --> 01:01:23.280
you this over and over and over. I go to Paris.

01:01:23.340 --> 01:01:24.719
I was in Paris a couple weeks ago. People were

01:01:24.719 --> 01:01:26.519
like, are you okay there? I'm like, yeah, why?

01:01:26.780 --> 01:01:29.260
Well, I saw the news. They're rioting. Yeah,

01:01:29.280 --> 01:01:32.420
maybe on one block. Have you been to Paris? So

01:01:32.420 --> 01:01:38.239
the media, technology, food, toxins, lack of

01:01:38.239 --> 01:01:41.900
family, drugs, alcohol. Yeah, we're up against

01:01:41.900 --> 01:01:44.949
it right now, James. Somebody has it out for

01:01:44.949 --> 01:01:48.389
the human race. That's so funny. Your French

01:01:48.389 --> 01:01:51.429
comment, I had that so many times. And the other

01:01:51.429 --> 01:01:53.690
way around, too. Like, oh, God, we heard you

01:01:53.690 --> 01:01:56.070
were all murdered by a hurricane. It's raining

01:01:56.070 --> 01:01:58.769
outside. It's August in Florida. It happens every

01:01:58.769 --> 01:02:00.809
fucking day. What about the heat wave? It's always

01:02:00.809 --> 01:02:03.309
hot here. You know, and then vice versa. So,

01:02:03.369 --> 01:02:07.550
yeah. It's weathermageddon. Oh, absolutely. I

01:02:07.550 --> 01:02:09.230
live on the East Coast. And like a snowstorm

01:02:09.230 --> 01:02:10.889
is coming. I'm like, listen, I grew up in upstate

01:02:10.889 --> 01:02:13.699
New York through high school. It snowed 56 days

01:02:13.699 --> 01:02:19.539
in a row. Snowmageddon, what? Come on, help me

01:02:19.539 --> 01:02:22.559
out here. Let's stop pole vaulting over mouse

01:02:22.559 --> 01:02:25.000
turds and let's be honest with what's really

01:02:25.000 --> 01:02:27.719
happening in the world. I like that expression.

01:02:28.960 --> 01:02:31.699
All right, well, let's get to vibrations and

01:02:31.699 --> 01:02:34.480
frequency. So you, you know, I was fortunate

01:02:34.480 --> 01:02:37.530
enough to get a... some information on this prior,

01:02:37.650 --> 01:02:39.769
but let's educate everyone listening and reinforce

01:02:39.769 --> 01:02:43.510
my own understanding of the different states

01:02:43.510 --> 01:02:45.750
of the nervous system and how that actually has

01:02:45.750 --> 01:02:49.190
a frequency. Cool. All right. So I've seen that

01:02:49.190 --> 01:02:51.150
you have a lot of episodes of this podcast. So

01:02:51.150 --> 01:02:53.550
congratulations on literally helping educate

01:02:53.550 --> 01:02:56.809
your brothers and sisters who have chosen a life

01:02:56.809 --> 01:02:59.929
of service. Thank you. You chose to be a firefighter

01:02:59.929 --> 01:03:01.909
or a police officer or an EMT. You didn't know

01:03:01.909 --> 01:03:04.389
the sacrifices beholden to you. You had no idea.

01:03:04.829 --> 01:03:06.449
You may not have chosen it if you did, right?

01:03:07.030 --> 01:03:09.429
So it just, to me, I have great appreciation

01:03:09.429 --> 01:03:13.090
for you bringing people on to help. Help those

01:03:13.090 --> 01:03:15.909
who help us. So I just want to take a second

01:03:15.909 --> 01:03:17.469
break just because we're going to get into some

01:03:17.469 --> 01:03:19.369
deep neuroscience. And we've already been talking

01:03:19.369 --> 01:03:21.550
about some existential philosophy and some evolutionary

01:03:21.550 --> 01:03:24.710
psychology. I don't want people to be hanging

01:03:24.710 --> 01:03:27.449
themselves or falling asleep. So take a quick

01:03:27.449 --> 01:03:31.480
break. I'm a Red Sox fan. I'm a Celtic fan. I'm

01:03:31.480 --> 01:03:34.900
a Cowboy fan. I'm an Arsenal fan. Love sports.

01:03:35.420 --> 01:03:37.219
Don't get to watch sports that much anymore.

01:03:37.980 --> 01:03:40.199
At one point in the last couple of months, all

01:03:40.199 --> 01:03:42.280
my sports teams were cresting. It was like, great.

01:03:42.679 --> 01:03:44.579
Cowboys, they're not going to be good until Jerry

01:03:44.579 --> 01:03:46.880
Jones is no longer owner. So I've kind of put

01:03:46.880 --> 01:03:49.179
them on the shelf. But Arsenal was in first place

01:03:49.179 --> 01:03:51.079
in the Premier League, hadn't done anything in

01:03:51.079 --> 01:03:53.800
a decade or two decades. The Celtics were just

01:03:53.800 --> 01:03:55.940
crushing it. And the Bruins were having the best

01:03:55.940 --> 01:03:58.239
season in history hockey. Well, as life would

01:03:58.239 --> 01:04:03.460
have it, none of them succeeded. Anyway, all

01:04:03.460 --> 01:04:05.820
right. There's your little interlude break. I

01:04:05.820 --> 01:04:08.239
got my popcorn and my Coke. Let's do it. Let's

01:04:08.239 --> 01:04:10.880
talk brainwaves. Brainwaves are fascinating.

01:04:12.099 --> 01:04:14.739
And they're not complicated. You know, when you

01:04:14.739 --> 01:04:17.860
talk about math and physics, I like the fact

01:04:17.860 --> 01:04:21.579
that it's black and white. There's a lot of black

01:04:21.579 --> 01:04:25.239
and white to this. So the human brain oscillates

01:04:25.239 --> 01:04:29.769
a frequency. vibration, a resonance. If you saw

01:04:29.769 --> 01:04:31.889
a sound wave, you're like, hey, FM radio, or

01:04:31.889 --> 01:04:34.750
you see a frequency or you see an EKG. Okay.

01:04:35.070 --> 01:04:37.849
That's what it looks like. Fine. The human brain

01:04:37.849 --> 01:04:41.389
oscillates in a frequency range of 41 Hertz,

01:04:41.650 --> 01:04:44.610
41 Hertz. And in that range, there are five categories.

01:04:45.329 --> 01:04:47.769
There's Delta, which many of us understand as

01:04:47.769 --> 01:04:50.170
sleep. Delta is a certain frequency. It's the

01:04:50.170 --> 01:04:52.650
slowest frequency and it's a long longitudinal

01:04:52.650 --> 01:04:59.389
big wave. 0 .5 hertz to 4 hertz is delta. When

01:04:59.389 --> 01:05:02.110
you are in delta, when your brain, your brain

01:05:02.110 --> 01:05:04.750
or my brain, is oscillating at 1 hertz, it's

01:05:04.750 --> 01:05:06.889
not up for debate. I know exactly what you're

01:05:06.889 --> 01:05:09.349
doing. You're in dreamless -like deep sleep.

01:05:09.809 --> 01:05:11.590
Delta is interesting. For all of us who have

01:05:11.590 --> 01:05:14.849
kids, when you first fall asleep, we fall into

01:05:14.849 --> 01:05:16.849
delta first, and the first sleep cycle is about

01:05:16.849 --> 01:05:19.829
100 minutes. So that's why when your kid falls

01:05:19.829 --> 01:05:22.210
asleep on the couch, you're like, wait a second.

01:05:22.519 --> 01:05:25.239
My daughter only weighs 78 pounds. Why does she

01:05:25.239 --> 01:05:27.960
feel like she's 236 pounds? It's crazy, isn't

01:05:27.960 --> 01:05:30.760
it? That's gravity. That's 78 pounds multiplied

01:05:30.760 --> 01:05:33.480
by 9 .2 meters per second squared, the force

01:05:33.480 --> 01:05:36.380
of gravity, because that kid ain't waking up.

01:05:36.460 --> 01:05:38.940
Why? Because they're in delta. Their brainwave

01:05:38.940 --> 01:05:41.699
is the slowest waveform, and they are in dreamless

01:05:41.699 --> 01:05:44.480
-like sleep. When you go a little faster, four

01:05:44.480 --> 01:05:47.320
hertz to seven hertz is called theta, T -H -E

01:05:47.320 --> 01:05:52.760
-T -A. Theta is the healing zone. The healing

01:05:52.760 --> 01:05:55.719
zone. That sounds like that might be important.

01:05:56.579 --> 01:05:59.760
Yeah, it is. That's really the coup de grace

01:05:59.760 --> 01:06:04.519
and the health of your sleep. Theta, theta, theta.

01:06:05.340 --> 01:06:08.179
Four hertz to seven hertz. It's hard to articulate

01:06:08.179 --> 01:06:11.639
theta, but I will give it my best shot. It's

01:06:11.639 --> 01:06:15.059
a lucid dream state where your body feels immobilized.

01:06:15.500 --> 01:06:19.099
So it's a separation. of your mind which is wandering

01:06:19.099 --> 01:06:21.719
through this lucid dream state you're kind of

01:06:21.719 --> 01:06:24.280
on the doorstep of deep sleep but your body is

01:06:24.280 --> 01:06:27.679
separated it's like almost being in a coma that's

01:06:27.679 --> 01:06:32.260
that part of sleep alpha is 8 hertz to 12 hertz

01:06:32.260 --> 01:06:35.420
many of us understand or hear about alpha it's

01:06:35.420 --> 01:06:39.219
commensurate with relaxation creativity falling

01:06:39.219 --> 01:06:43.329
into sleep and also being in the zone and Transcendental

01:06:43.329 --> 01:06:45.610
Meditation. So Transcendental Meditators, if

01:06:45.610 --> 01:06:47.510
you're good at it, and you kind of get to that

01:06:47.510 --> 01:06:50.670
place of silence in your brain, that's Deep Alpha.

01:06:51.570 --> 01:06:58.750
Then we have Beta, B -E -T -A. Beta is the longest

01:06:58.750 --> 01:07:01.889
range, the broadest range, and has the most complexity,

01:07:02.030 --> 01:07:04.030
and that's where we spend our daylight hours,

01:07:04.170 --> 01:07:07.289
or if we're working night shifts, it's our night

01:07:07.289 --> 01:07:11.639
shift hours. Beta, 12 hertz to 15 hertz, is low

01:07:11.639 --> 01:07:14.820
level. You're awake, you're alive, you're walking,

01:07:14.980 --> 01:07:16.840
but you're not really functioning at the level

01:07:16.840 --> 01:07:18.539
you want. You're a little cloudy in your brain

01:07:18.539 --> 01:07:22.699
and you're feeling slow. 15 to 20 hertz is the

01:07:22.699 --> 01:07:25.960
learning zone, which is fascinating because I

01:07:25.960 --> 01:07:27.960
suspect that most people have never even heard

01:07:27.960 --> 01:07:30.360
of the learning zone. Yes, ladies and gentlemen,

01:07:30.480 --> 01:07:33.340
there is a frequency associated with learning.

01:07:33.880 --> 01:07:36.800
And it'd be nice if someone had taught us this

01:07:36.800 --> 01:07:40.099
so we didn't waste years of our life trying to

01:07:40.099 --> 01:07:42.659
learn stuff when we're not in a state to learn.

01:07:42.780 --> 01:07:46.420
How often have we read and reread and reread

01:07:46.420 --> 01:07:48.960
the same thing? Well, if your brain is oscillating

01:07:48.960 --> 01:07:51.699
at a frequency above the learning zone, you're

01:07:51.699 --> 01:07:56.719
not encoding it. That's life. Above the learning

01:07:56.719 --> 01:08:01.420
zone is where most humans play every day. Fear,

01:08:01.519 --> 01:08:06.760
stress. Anxiety, worry, anticipatory anxiety,

01:08:07.119 --> 01:08:11.960
overwhelmed, expectations, insecurity, confusion,

01:08:12.320 --> 01:08:17.199
isolation. That's 20 hertz to 25 hertz of faster

01:08:17.199 --> 01:08:22.960
frequency. 25 to 30 is a higher level of fear

01:08:22.960 --> 01:08:26.680
and stress and anxiety. We all know what that

01:08:26.680 --> 01:08:29.119
feels like. We all know when we're hyper agitated,

01:08:29.340 --> 01:08:33.420
hyper, like just on guard, ready to snap. It's

01:08:33.420 --> 01:08:38.119
a brainwave frequency. It's going too fast. 30

01:08:38.119 --> 01:08:42.560
to 38 is where a lot of the people who play in

01:08:42.560 --> 01:08:46.939
the realm of helping people survive trauma, accidents,

01:08:47.260 --> 01:08:52.579
chaos, calamities, fires. 30 to 38 is pure fight,

01:08:52.619 --> 01:08:55.840
flight, or freeze. A full cognitive dissociation.

01:08:55.899 --> 01:08:58.100
There's literally no oxygen -rich red blood in

01:08:58.100 --> 01:09:00.239
your frontal cortex anymore. Your forehead is

01:09:00.239 --> 01:09:03.760
devoid. and everything is in pure survival. You

01:09:03.760 --> 01:09:05.340
lose sense of time. You know, it's survival.

01:09:05.579 --> 01:09:07.819
We've all been in survival mode. We've all, I

01:09:07.819 --> 01:09:10.819
suspect, 8 .2 billion people have had a near

01:09:10.819 --> 01:09:12.840
-death experience. We know exactly what happens,

01:09:13.020 --> 01:09:15.619
right? And we also have a lot of aphasia. We

01:09:15.619 --> 01:09:16.920
don't remember some of the stuff that happened

01:09:16.920 --> 01:09:20.319
because there's no cognition here. And then,

01:09:20.359 --> 01:09:22.880
because the brain is filled with nuances and

01:09:22.880 --> 01:09:28.060
amazement, is gamma. So wait a second. You're

01:09:28.060 --> 01:09:30.479
telling me there's a range above the highest

01:09:30.479 --> 01:09:33.399
level of stress out of my marbles? Yeah, there

01:09:33.399 --> 01:09:36.680
is. Gamma is 39 to 41 hertz. It's the fastest

01:09:36.680 --> 01:09:38.479
frequency range. It's the shortest frequency

01:09:38.479 --> 01:09:43.720
range, right? It is commensurate with the PET

01:09:43.720 --> 01:09:46.939
scans of monks in higher consciousness. And it

01:09:46.939 --> 01:09:50.100
is also... high intensity, mistake -free focus.

01:09:50.380 --> 01:09:53.720
Your mind is absolutely clearly focused on what

01:09:53.720 --> 01:09:56.539
you need to do. There is no distraction. There

01:09:56.539 --> 01:09:59.199
is no clutter. There's no fear, stress, anxiety,

01:09:59.340 --> 01:10:02.060
depression, worry, insecurity, expectation, self

01:10:02.060 --> 01:10:04.939
-doubt, nothing. You are literally completely

01:10:04.939 --> 01:10:07.859
honed in and you have full access to your muscle

01:10:07.859 --> 01:10:10.979
memory and your training. You also have elicited

01:10:10.979 --> 01:10:13.560
dopamine, activated your gross motor cortex,

01:10:13.819 --> 01:10:16.399
your sensory motor rhythm, your olfactory, your

01:10:16.399 --> 01:10:19.880
peripheral vision. Anybody who's going into an

01:10:19.880 --> 01:10:23.560
intense environment, police, fire, you want to

01:10:23.560 --> 01:10:25.840
be in that zone. You want to be at 40 hertz because

01:10:25.840 --> 01:10:29.680
you are not making a mistake ever. It's just

01:10:29.680 --> 01:10:34.739
hard to get there. Period. One thing I like about

01:10:34.739 --> 01:10:39.079
this is that in human life and in psychology

01:10:39.079 --> 01:10:42.560
and interpersonal relationships, nothing's black

01:10:42.560 --> 01:10:45.680
and white. Everything's gray. A woman says something

01:10:45.680 --> 01:10:47.619
to me and I'm like, I don't know what that means.

01:10:47.739 --> 01:10:51.439
I've got three girls. I've lived for 21 years

01:10:51.439 --> 01:10:54.880
with three girls, and I am so overwhelmed and

01:10:54.880 --> 01:10:57.100
humbled by the complexity of the female mind

01:10:57.100 --> 01:11:01.420
and how amazing they are and how simple men are.

01:11:01.680 --> 01:11:05.460
I'm so thankful to be a man. We don't worry.

01:11:05.920 --> 01:11:07.899
We don't do any of the things that ladies do.

01:11:08.359 --> 01:11:11.460
But in interpersonal relationships, if a woman

01:11:11.460 --> 01:11:14.399
says something to you, you're not sure, is this

01:11:14.399 --> 01:11:18.430
a trap? How am I supposed to answer this? In

01:11:18.430 --> 01:11:22.609
life, right? We've all been conned. We've all

01:11:22.609 --> 01:11:26.829
been taken time, money, energy, effort, things

01:11:26.829 --> 01:11:31.489
by people that were manipulative. It's not black

01:11:31.489 --> 01:11:34.649
and white. But in science and in physics and

01:11:34.649 --> 01:11:37.510
in brainwaves, it is purely black and white.

01:11:38.130 --> 01:11:40.630
So let me go through this again. When your brainwave

01:11:40.630 --> 01:11:42.810
is oscillating in delta, it's not up for debate.

01:11:43.069 --> 01:11:45.869
You're in dreamless like deep sleep. When you're

01:11:45.869 --> 01:11:47.930
in theta, you are in a lucid dream state where

01:11:47.930 --> 01:11:50.229
your body is completely immobilized and you are

01:11:50.229 --> 01:11:52.270
in the healing zone. Your cells are cleaning

01:11:52.270 --> 01:11:54.189
their toxins. Your mitochondria is being restored.

01:11:54.430 --> 01:11:57.050
You're going to wake up feeling amazing. In alpha,

01:11:57.250 --> 01:11:59.229
you're creative, you're relaxed, you're in the

01:11:59.229 --> 01:12:02.409
zone, and it might be commensurate with low levels

01:12:02.409 --> 01:12:06.850
of meditation. In beta. 12 to 15 hertz, it's

01:12:06.850 --> 01:12:09.390
low functioning. 15 to 20 is learning. 20 to

01:12:09.390 --> 01:12:12.510
25, stress. 25 to 30 is high stress. 30 to 38

01:12:12.510 --> 01:12:14.909
is pure cognitive dissociation, fight, flight,

01:12:14.970 --> 01:12:18.210
or freeze. 39 to 41 is high performance, mistake

01:12:18.210 --> 01:12:21.289
-free focus. That is the landscape of humanity.

01:12:21.649 --> 01:12:23.869
Now, personally, James, I would have appreciated

01:12:23.869 --> 01:12:26.829
if someone had told me that. I would like to

01:12:26.829 --> 01:12:30.350
know that this is all a manner of when I'm having

01:12:30.350 --> 01:12:33.569
a bad day, if I'm feeling agitated, over -caffeinated,

01:12:33.770 --> 01:12:37.220
whatever. that all i need to do is find a way

01:12:37.220 --> 01:12:39.779
to down regulate my frequency just slow down

01:12:39.779 --> 01:12:43.739
that's all i need to do challenge is if you say

01:12:43.739 --> 01:12:46.000
hey you're stressed out what's my response f

01:12:46.000 --> 01:12:50.699
you i'm not stressed out right when have you

01:12:50.699 --> 01:12:53.960
ever said wow you're cranky today when has that

01:12:53.960 --> 01:12:57.359
ever ended in a response that was positive never

01:12:57.359 --> 01:13:02.479
it's like telling your wife just calm down doesn't

01:13:02.479 --> 01:13:06.880
work that way so What Blake Holloway figured

01:13:06.880 --> 01:13:11.560
out was I can use very advanced mathematics,

01:13:11.859 --> 01:13:15.720
algorithms and physics, resonance and vibration,

01:13:15.960 --> 01:13:20.840
frequencies to help a human downregulate your

01:13:20.840 --> 01:13:27.180
frequency to theta to take care of you. Okay.

01:13:27.920 --> 01:13:30.600
Theoretically, that sounds brilliant. How would

01:13:30.600 --> 01:13:34.300
you do that? The brain. It's amazing, and it's

01:13:34.300 --> 01:13:36.739
self -contained. The human brain and the body

01:13:36.739 --> 01:13:39.600
is a self -contained closed -loop ecosystem.

01:13:40.119 --> 01:13:42.800
It wants nothing to do with any external intervention.

01:13:43.760 --> 01:13:45.699
Don't do anything to me, because whatever you

01:13:45.699 --> 01:13:48.100
do, I'm going to compensate. And when you do

01:13:48.100 --> 01:13:49.760
something to compensate for my compensation,

01:13:49.920 --> 01:13:53.600
I'm compensating again. So Blake figured out,

01:13:53.659 --> 01:13:58.239
if I used your ears to carry a signal to your

01:13:58.239 --> 01:14:02.880
brain, If the signal is complicated enough, dynamic

01:14:02.880 --> 01:14:09.039
enough, in perpetual motion, I can do this without

01:14:09.039 --> 01:14:12.880
you having to do anything. I can allow you to

01:14:12.880 --> 01:14:16.460
take care of you with you doing nothing but giving

01:14:16.460 --> 01:14:20.600
me time. And I can do no harm because all I'm

01:14:20.600 --> 01:14:24.020
doing is playing in the sandbox of the 41 hertz

01:14:24.020 --> 01:14:26.579
frequency range of human brainwave function.

01:14:27.000 --> 01:14:33.260
So in 2009, After 19 years of scientific discovery,

01:14:33.520 --> 01:14:37.960
trial and error, moving to Russia, Blake Holloway

01:14:37.960 --> 01:14:42.399
was a neuroscientist, quantum physicist, naturopath

01:14:42.399 --> 01:14:45.180
with Asperger's who was so committed to figuring

01:14:45.180 --> 01:14:47.420
this out, he moved to St. Petersburg, Russia

01:14:47.420 --> 01:14:50.340
before Perestroika, when I'm pretty sure it wasn't

01:14:50.340 --> 01:14:53.239
safe for Americans to live there, to study stimulation.

01:14:53.779 --> 01:14:59.399
Huh? That's how determined he was. In 2009, I

01:14:59.399 --> 01:15:02.420
was introduced to the company and we launched

01:15:02.420 --> 01:15:06.680
a $6 ,000 FDA class three medical device, the

01:15:06.680 --> 01:15:08.520
highest regulated medical device in the world.

01:15:08.579 --> 01:15:11.060
Same as a heart stent. We did this because it's

01:15:11.060 --> 01:15:15.600
brain science. And what we did was we put very

01:15:15.600 --> 01:15:21.739
advanced neuroacoustic software into a music

01:15:21.739 --> 01:15:25.399
platform. Music, ladies and gentlemen, cannot

01:15:25.399 --> 01:15:29.670
change your mental state. It cannot take my brainwave

01:15:29.670 --> 01:15:32.869
frequency from a stressed out 25 hertz and put

01:15:32.869 --> 01:15:36.310
me at four hertz into a healing zone. It's not

01:15:36.310 --> 01:15:38.989
capable of doing it. It's a physiological impossibility.

01:15:39.170 --> 01:15:41.390
So anybody that tells you, hey, listen to this,

01:15:41.470 --> 01:15:43.470
it's going to take you here. It's full of shit.

01:15:43.750 --> 01:15:45.710
They either don't understand the complexity of

01:15:45.710 --> 01:15:48.180
the brain or they're just lying to you. Because

01:15:48.180 --> 01:15:50.840
it doesn't work that way. The brain is far too

01:15:50.840 --> 01:15:53.619
complicated. The brain has too many mechanisms

01:15:53.619 --> 01:15:56.539
that can understand patterns, recognize a pattern,

01:15:56.640 --> 01:16:02.100
and find shortcuts. So in this music, we're using

01:16:02.100 --> 01:16:05.439
it as a carrier. We want you to have a nice experience.

01:16:05.920 --> 01:16:08.600
If you just listen to the physics, you would

01:16:08.600 --> 01:16:13.500
hear this. And I'm pretty sure you wouldn't find

01:16:13.500 --> 01:16:17.779
that relaxing. Like an MRI. Yes. So the physics

01:16:17.779 --> 01:16:21.420
is doing all the work. We are using your ears

01:16:21.420 --> 01:16:24.239
as a carrier to present your brain with a pattern.

01:16:24.380 --> 01:16:28.380
And what we launched in 2009 was called Rescue.

01:16:29.180 --> 01:16:32.899
Rescue is designed to take your brainwave function

01:16:32.899 --> 01:16:38.779
from wherever it is, 38 hertz, 40 hertz, 28 hertz,

01:16:38.840 --> 01:16:42.699
it doesn't matter. And in eight minutes, we gently,

01:16:42.840 --> 01:16:46.310
safely, and predictably... take you to four hertz.

01:16:46.989 --> 01:16:50.149
We say, guess what, Billy Bob? You're going on

01:16:50.149 --> 01:16:52.890
a healing journey. You don't have to do anything.

01:16:53.390 --> 01:16:56.170
You just have to find a safe place, lie down,

01:16:56.369 --> 01:17:00.229
put an eye mask on, put a headphone on, and press

01:17:00.229 --> 01:17:03.949
play. We'll do all the work for you because we

01:17:03.949 --> 01:17:07.350
know that the more time you spend in theta, the

01:17:07.350 --> 01:17:09.649
more your body heals on a restorative cellular

01:17:09.649 --> 01:17:12.869
level, the more oxygen penetrates the frontal

01:17:12.869 --> 01:17:17.029
cortex. the more patient and present and happy

01:17:17.029 --> 01:17:21.890
and healthy you become. We can help you even

01:17:21.890 --> 01:17:25.689
if you have no idea what we're doing or if you

01:17:25.689 --> 01:17:29.369
even think you need help. But rest assured, ladies

01:17:29.369 --> 01:17:32.899
and gentlemen, eight billion people i have traveled

01:17:32.899 --> 01:17:37.060
the earth for 14 years i've done over 250 medical

01:17:37.060 --> 01:17:40.060
lectures to the medical community neuroscientists

01:17:40.060 --> 01:17:42.859
cardiovascular surgeons oncologists on applied

01:17:42.859 --> 01:17:48.359
neuropsychobiology i have traveled to addictive

01:17:48.359 --> 01:17:54.739
disease cancer kenya russia india china vietnam

01:17:55.719 --> 01:17:59.100
Nobody that I've met in 14 years is effectively

01:17:59.100 --> 01:18:03.039
managing stress. Not a single soul. Nine years

01:18:03.039 --> 01:18:07.399
ago, we started working with monks. Why the hell

01:18:07.399 --> 01:18:10.279
would we work with monks? Well, I didn't invent

01:18:10.279 --> 01:18:14.319
New Calm. So I have no ego attachment to it.

01:18:15.000 --> 01:18:18.100
I'm fascinated by it. I'm like, who can't we

01:18:18.100 --> 01:18:20.220
help? It's obvious we can help someone with trauma.

01:18:20.640 --> 01:18:22.380
It's obvious we can help someone with cancer.

01:18:22.899 --> 01:18:25.750
Who can't we help? That's why it inspired me

01:18:25.750 --> 01:18:28.010
to go work with monks. So I flew out to Los Angeles,

01:18:28.289 --> 01:18:32.869
talked to them about it. They were kind. Ten

01:18:32.869 --> 01:18:36.850
monks, ten systems. Two weeks later, I fly back

01:18:36.850 --> 01:18:40.109
out, fully expecting them to say thanks, but

01:18:40.109 --> 01:18:42.270
no thanks. So what do you guys think of New Calm?

01:18:42.770 --> 01:18:46.649
Their response was, we love it. And I was like,

01:18:46.829 --> 01:18:51.130
what? You're monks. And they're like, yeah, but

01:18:51.130 --> 01:18:55.319
we're also human. We may have meditated for 100

01:18:55.319 --> 01:18:58.920
,000 hours in our life of service, but every

01:18:58.920 --> 01:19:01.979
time we go to meditate, Jim, we have to follow

01:19:01.979 --> 01:19:04.699
a checklist. We have to go through all these

01:19:04.699 --> 01:19:07.600
steps in our mind to get to that place of silence.

01:19:07.859 --> 01:19:10.460
And what we like about your technology, which

01:19:10.460 --> 01:19:12.659
we never even thought an external technology

01:19:12.659 --> 01:19:15.420
could do this, is that you bring us to silence

01:19:15.420 --> 01:19:19.300
with ease. You prepare us for the deepest levels

01:19:19.300 --> 01:19:22.430
of meditation, and you're giving us access. to

01:19:22.430 --> 01:19:25.229
like this advanced world of us becoming even

01:19:25.229 --> 01:19:27.430
better at what we do. So I left that meeting

01:19:27.430 --> 01:19:30.689
and I called my executive team and I said, guys,

01:19:30.850 --> 01:19:35.170
we're effing relaxing monks. This is getting

01:19:35.170 --> 01:19:39.149
crazy. The point of me sharing this with you

01:19:39.149 --> 01:19:44.850
is for 13 and 14 years, we have worked with cancer

01:19:44.850 --> 01:19:48.130
patients, people with multiple sclerosis, Alzheimer's,

01:19:48.130 --> 01:19:52.479
ALS, addiction, trauma, police, fire, Active

01:19:52.479 --> 01:19:55.800
military, special forces, Navy SEALs, Air Force

01:19:55.800 --> 01:19:58.939
Special Operations Command, BORTAC, BORSTAR,

01:19:59.079 --> 01:20:02.899
the FBI, SWAT, the FBI hostage rescue team, pilots,

01:20:03.180 --> 01:20:07.539
doctors, students, business people. We are all

01:20:07.539 --> 01:20:11.220
in this together. Stress never takes a holiday.

01:20:11.710 --> 01:20:13.609
If you look at your calendar right now, James,

01:20:13.829 --> 01:20:16.970
it doesn't say August 13th to the 21st, stress

01:20:16.970 --> 01:20:20.189
is taking a vacation. It doesn't. Now we have

01:20:20.189 --> 01:20:22.130
our own internal stress, our own expectation,

01:20:22.369 --> 01:20:24.729
our own ambition, our own ideas of what we want

01:20:24.729 --> 01:20:28.390
to be in our world. But we have to face the battle

01:20:28.390 --> 01:20:31.630
of everybody else's stress. So something like

01:20:31.630 --> 01:20:35.210
this is so powerful and profound because it just

01:20:35.210 --> 01:20:40.569
allows me at the touch of a button. I am so grossly

01:20:40.569 --> 01:20:42.510
incapable of taking care of my stress response.

01:20:42.689 --> 01:20:45.829
I love stress, man. I love fucking go, go, go.

01:20:46.109 --> 01:20:48.569
And when I can't go anymore, have some coffee

01:20:48.569 --> 01:20:53.369
and keep going, right? Before this world of New

01:20:53.369 --> 01:20:56.710
Calm, I'm not proud of the person I was. I was

01:20:56.710 --> 01:21:00.189
hyper, hyper ambitious, hyper critical of myself

01:21:00.189 --> 01:21:04.750
and others, had no patience. And I just followed

01:21:04.750 --> 01:21:09.289
a path of just, we're winning at all costs. That's

01:21:09.289 --> 01:21:13.470
not healthy. The only person winning is anybody

01:21:13.470 --> 01:21:17.310
who's not working with me, right? That's not

01:21:17.310 --> 01:21:20.750
who I want to be. I was never going to take time

01:21:20.750 --> 01:21:22.409
to go learn to meditate. I already shared with

01:21:22.409 --> 01:21:25.550
you, I was a terrible meditator. I was introduced

01:21:25.550 --> 01:21:28.029
to the Maharishi and all that good stuff and

01:21:28.029 --> 01:21:30.909
meditation and mantras when I was 10. And then

01:21:30.909 --> 01:21:33.029
I did martial arts for 20 years and you meditate

01:21:33.029 --> 01:21:35.670
every day. And I was terrible at it. I'm never

01:21:35.670 --> 01:21:38.829
doing it. I have a full shame cycle. I don't

01:21:38.829 --> 01:21:40.850
even know what I'm supposed to feel, but I'm

01:21:40.850 --> 01:21:43.409
pretty sure it's not a panic attack. I give up.

01:21:43.649 --> 01:21:46.750
I'm not going to do yoga. I'm six feet, 220 pounds.

01:21:46.989 --> 01:21:49.270
I love to fight. You're not going to see me in

01:21:49.270 --> 01:21:51.920
yoga pants. I'm not going to do Tai Chi. I've

01:21:51.920 --> 01:21:53.859
got a black belt in Goju and Taekwondo. If I

01:21:53.859 --> 01:21:55.739
can't kick you in the face, I'm not interested.

01:21:56.079 --> 01:21:58.439
So for me personally, this was a really limiting

01:21:58.439 --> 01:22:00.260
factor to my ability to take care of myself.

01:22:00.659 --> 01:22:03.380
This technology gives me the answer with ease

01:22:03.380 --> 01:22:07.100
and predictability. What Blake did was on a path

01:22:07.100 --> 01:22:10.069
to help trauma. That was his genesis. That was

01:22:10.069 --> 01:22:13.090
his focus. That was his passion. What we learned

01:22:13.090 --> 01:22:16.210
along the way in the last 14 years is once we

01:22:16.210 --> 01:22:19.350
built the software to downregulate and slow your

01:22:19.350 --> 01:22:21.869
brainwave down to four hertz, we came to the

01:22:21.869 --> 01:22:25.090
realization, wait a second, if we can do that,

01:22:25.189 --> 01:22:28.789
we can certainly take you to delta. If we can

01:22:28.789 --> 01:22:31.409
do that, we can certainly take you to the learning

01:22:31.409 --> 01:22:34.970
zone. If we can do that, we can certainly take

01:22:34.970 --> 01:22:38.970
you to gamma. 32 years since the inception of

01:22:38.970 --> 01:22:42.369
this enterprise, we fully mapped the entirety

01:22:42.369 --> 01:22:46.949
of human brain wave function, all 41 hertz, and

01:22:46.949 --> 01:22:51.130
we launched six channels on a mobile device that

01:22:51.130 --> 01:22:54.050
allows you as a human to have a remote control

01:22:54.050 --> 01:22:57.640
for your brain. On demand with no drugs, you

01:22:57.640 --> 01:23:00.779
simply select what you want and physics and math

01:23:00.779 --> 01:23:04.479
underneath music do the work for you. We, James,

01:23:04.819 --> 01:23:08.039
two years ago successfully took a class three

01:23:08.039 --> 01:23:11.819
FDA medical device that was only for military,

01:23:11.899 --> 01:23:18.220
police, fire, PTSD, pilots, doctors, celebrities,

01:23:18.359 --> 01:23:20.460
and professional athletes. We didn't serve anybody

01:23:20.460 --> 01:23:23.939
else. We didn't serve the common person. We took

01:23:23.939 --> 01:23:26.560
33 years of patented clinically proven neuroscience

01:23:26.560 --> 01:23:29.979
out of a simple quest to make sure that we got

01:23:29.979 --> 01:23:32.520
to the masses and we put it into a mobile device

01:23:32.520 --> 01:23:35.800
because we learned it doesn't matter how smart

01:23:35.800 --> 01:23:40.439
we are. James doesn't care how smart I am. How

01:23:40.439 --> 01:23:44.539
can I help him? How can I help him help his wife?

01:23:44.760 --> 01:23:48.300
How can I help him help his children? How do

01:23:48.300 --> 01:23:51.029
you help me? Well, you don't do it by a 6 ,000

01:23:51.029 --> 01:23:53.170
device that has four components and it looks

01:23:53.170 --> 01:23:54.930
like you're going to the space station just to

01:23:54.930 --> 01:23:58.250
get to a state of relaxation. So it was our job,

01:23:58.270 --> 01:24:01.590
thankless as it is, to find a way to make this

01:24:01.590 --> 01:24:04.989
easy. And now it is so but easy. Do you have

01:24:04.989 --> 01:24:07.989
a mobile device? Yes, I do, sir. Do you have

01:24:07.989 --> 01:24:11.229
access to a headphone? Yes, I do, sir. Well,

01:24:11.250 --> 01:24:13.829
we have access to the future of taking care of

01:24:13.829 --> 01:24:22.460
you without drugs. Boom, drop the mic. Well,

01:24:22.560 --> 01:24:24.739
I'm going to slide my testimony in then because

01:24:24.739 --> 01:24:27.520
I think it's important. We've heard an amazing,

01:24:27.720 --> 01:24:30.659
you know, through line to where you're at now.

01:24:31.260 --> 01:24:34.319
So Ken Crigliano, Air Force Ken, came on the

01:24:34.319 --> 01:24:36.920
show. Anyone hasn't listened to that episode,

01:24:37.000 --> 01:24:40.500
they need to. But Pliff Notes, one of the AI

01:24:40.500 --> 01:24:43.880
boffins for the Air Force, one of the high achievers

01:24:43.880 --> 01:24:45.739
when it comes to athleticism, I think especially

01:24:45.739 --> 01:24:50.239
the obstacle racing. So not someone who I would

01:24:50.239 --> 01:24:52.600
think would be buying into snake oil and, you

01:24:52.600 --> 01:24:55.439
know, that kind of thing. So he talks to me about

01:24:55.439 --> 01:24:58.819
this. You know, you and I connect. You're kind

01:24:58.819 --> 01:25:02.920
enough to actually give me a trial of the NuCalm

01:25:02.920 --> 01:25:06.840
app. Ironically, and this is after I tried it,

01:25:06.880 --> 01:25:09.279
one of my friends had actually done one of the

01:25:09.279 --> 01:25:12.140
original machines in the Football Hall of Fame.

01:25:12.750 --> 01:25:15.149
who's just grieving losing his wife recently

01:25:15.149 --> 01:25:17.630
and he's heartbroken. But he remembered trying

01:25:17.630 --> 01:25:19.170
that years ago with a friend. He was like, dude,

01:25:19.229 --> 01:25:20.869
I did a 20 -minute one and I felt like I just

01:25:20.869 --> 01:25:24.090
had a full night's sleep. But anyway, back to

01:25:24.090 --> 01:25:27.449
my story. So I want to preface this by saying

01:25:27.449 --> 01:25:30.710
it couldn't have been a better time for me to

01:25:30.710 --> 01:25:35.369
objectively try this technology. If I hadn't

01:25:35.369 --> 01:25:39.069
worked out in a year and I tried Taibo or get

01:25:39.069 --> 01:25:43.069
a Peloton or start jogging, All of those things,

01:25:43.109 --> 01:25:45.050
I'm going to see results because I've gone from

01:25:45.050 --> 01:25:47.689
zero to whatever. They say the best training

01:25:47.689 --> 01:25:50.729
program is the one you stick to. But by the time

01:25:50.729 --> 01:25:53.449
I tried NuCalm, I'd actually already taken a

01:25:53.449 --> 01:25:55.430
deep dive into a lot of wellness things. So I

01:25:55.430 --> 01:25:58.689
abstained from alcohol for multiple weeks, do

01:25:58.689 --> 01:26:00.289
foundation training every day. I've been doing

01:26:00.289 --> 01:26:03.229
the Headspace app almost every single day. So

01:26:03.229 --> 01:26:05.350
I'd really cleaned up a lot of things in my life,

01:26:05.390 --> 01:26:07.369
could drop down to just one cup of coffee a day.

01:26:08.090 --> 01:26:11.130
So I was already in a beautiful place. So I didn't

01:26:11.130 --> 01:26:14.710
have that kind of bias where listening to music

01:26:14.710 --> 01:26:16.569
for 10 minutes would make a difference. Just

01:26:16.569 --> 01:26:20.430
simply listen to music. So the first time I plugged

01:26:20.430 --> 01:26:24.130
it in, I did the power nap. And I lay there.

01:26:24.250 --> 01:26:26.189
And by the way, for someone who did shift work

01:26:26.189 --> 01:26:29.449
for 14 years in very, very busy stations, I'm

01:26:29.449 --> 01:26:31.869
just that guy that can't take a nap. So I could

01:26:31.869 --> 01:26:33.869
never go to sleep. So that's a barrier. Like,

01:26:33.930 --> 01:26:35.909
oh, just take a safety nap. Well, I physically

01:26:35.909 --> 01:26:38.880
couldn't go to sleep. So I put the headphones

01:26:38.880 --> 01:26:42.539
on and the eye mask and I'm lying there and I

01:26:42.539 --> 01:26:44.880
can't even articulate how it feels. You have

01:26:44.880 --> 01:26:47.479
to try it for yourself. But it was so different.

01:26:47.560 --> 01:26:49.420
And I've meditated on all these other things.

01:26:49.659 --> 01:26:53.119
So, so different. I felt my arms and legs tingling

01:26:53.119 --> 01:26:56.840
after a while. And it was okay for my mind to

01:26:56.840 --> 01:26:58.579
do a little bit of chatter because it was almost

01:26:58.579 --> 01:27:01.909
like it. the conversation wouldn't last it wouldn't

01:27:01.909 --> 01:27:03.630
become an intrusive thought it'd be like hey

01:27:03.630 --> 01:27:06.829
here's an idea and oh it's gone it was it was

01:27:06.829 --> 01:27:10.350
bizarre so tried that did the deep sleep app

01:27:10.350 --> 01:27:13.069
playing at night and i gotta be honest my body

01:27:13.069 --> 01:27:15.350
at first was like this is weird you know make

01:27:15.350 --> 01:27:17.789
it stop but then you know again i kind of got

01:27:17.789 --> 01:27:19.949
tuned into that the right volume where the speaker

01:27:19.949 --> 01:27:24.189
should be but then the um the restore have i

01:27:24.189 --> 01:27:26.130
got that right restore rescue excuse me the rescue

01:27:26.130 --> 01:27:29.430
app now that's what i'm diving into now to actually

01:27:29.430 --> 01:27:32.609
you know try and do the the deliberate repair

01:27:32.609 --> 01:27:35.810
deregulate element so it's been i think it's

01:27:35.810 --> 01:27:38.350
been a week now my wife tried it one day and

01:27:38.350 --> 01:27:40.550
she's coming home tomorrow so i'm going to put

01:27:40.550 --> 01:27:42.449
her on for two weeks because she's between med

01:27:42.449 --> 01:27:45.289
school semesters but i've got to hold my hands

01:27:45.289 --> 01:27:47.859
up this On my hand, my one hand, I can count

01:27:47.859 --> 01:27:49.680
all the things that I shout from the rooftops

01:27:49.680 --> 01:27:52.159
from. Foundation training for back health, CBD,

01:27:52.500 --> 01:27:54.439
you know, Charlotte's Web is what I use now.

01:27:55.680 --> 01:27:58.359
What else is there? Thorne supplements, amazing.

01:27:58.920 --> 01:28:03.100
But this new calm is now joining that list because

01:28:03.100 --> 01:28:05.739
I am blown away. And I'll get into where I think

01:28:05.739 --> 01:28:07.479
the applications would be incredibly powerful

01:28:07.479 --> 01:28:11.239
for this audience. But right off the bat, I...

01:28:11.600 --> 01:28:13.460
There's no placebo because I'm not going into

01:28:13.460 --> 01:28:15.220
these thinking, oh, this is going to work. It's

01:28:15.220 --> 01:28:17.340
kind of the opposite. It's like CBD. You know,

01:28:17.380 --> 01:28:19.800
I think it's a bias the other way. So firstly,

01:28:19.920 --> 01:28:21.659
I want to just say thank you. And, you know,

01:28:21.680 --> 01:28:23.800
I was blown away and I haven't even tried the

01:28:23.800 --> 01:28:26.579
creative side yet. Next to me is the pin border

01:28:26.579 --> 01:28:29.300
of my next book. And that's the next thing after

01:28:29.300 --> 01:28:32.359
this weekend. I'm going to start playing it while

01:28:32.359 --> 01:28:35.520
I'm writing as well and explore that flow focus

01:28:35.520 --> 01:28:40.760
creative element. So you bring up a couple awesome

01:28:40.760 --> 01:28:44.840
thoughts. One of the things that has always humbled

01:28:44.840 --> 01:28:47.060
me about this technology, and we've pressed our

01:28:47.060 --> 01:28:50.640
tests to death. We did 10 years of research with

01:28:50.640 --> 01:28:52.800
the best scientists in the world. None of them

01:28:52.800 --> 01:28:54.760
wanted this to work because it wasn't their idea.

01:28:54.880 --> 01:28:57.819
Trust me, there's a lot of ego in academician

01:28:57.819 --> 01:29:01.079
mindsets. But one thing that's fascinating is

01:29:01.079 --> 01:29:04.260
it always works. But shift work and your inability

01:29:04.260 --> 01:29:06.699
to take a nap had nothing to do with, do I want

01:29:06.699 --> 01:29:09.220
to take a nap or not? Your locus of control was

01:29:09.220 --> 01:29:11.760
too strong to allow you to downregulate. You

01:29:11.760 --> 01:29:14.479
were never taking a nap, force or not. You can

01:29:14.479 --> 01:29:15.859
put a gun to the back of your head and you're

01:29:15.859 --> 01:29:17.180
going to die if you don't take a nap. You're

01:29:17.180 --> 01:29:20.819
not napping. Your makeup and the neuronal circuits

01:29:20.819 --> 01:29:23.439
in your brain has a strong locus of control.

01:29:24.199 --> 01:29:26.699
You're not doing it. The first time you did it,

01:29:26.760 --> 01:29:28.479
you're like, wait a second, what's going on here?

01:29:28.810 --> 01:29:30.350
First time you did sleep, wait a second, what's

01:29:30.350 --> 01:29:33.109
going on here? Why? Because something else is

01:29:33.109 --> 01:29:35.810
coming to you externally and saying, hey, but

01:29:35.810 --> 01:29:40.010
the reality is it's so safe. The first time some

01:29:40.010 --> 01:29:43.130
of you try this, there may be a few minutes of

01:29:43.130 --> 01:29:45.970
discomfort at the beginning because we're relinquishing

01:29:45.970 --> 01:29:48.869
control from you. Now we understand this. And

01:29:48.869 --> 01:29:51.130
when you do rescue, it takes us eight minutes

01:29:51.130 --> 01:29:54.810
to take you to theta. Why? Because we can't just

01:29:54.810 --> 01:29:56.090
come in and say, hey, we're going to go on an

01:29:56.090 --> 01:29:57.689
elevator to the healing zone. You want to come?

01:29:57.989 --> 01:29:59.829
Your locus of control and your central nervous

01:29:59.829 --> 01:30:02.010
system is like, no, I ain't doing shit with you

01:30:02.010 --> 01:30:05.390
because I don't know what you are. So rescue

01:30:05.390 --> 01:30:08.729
has a cumulative benefit. Deep sleep has a cumulative

01:30:08.729 --> 01:30:12.189
benefit. We are tapping into your vibration.

01:30:12.689 --> 01:30:15.489
We are using vibration. We are using resonance.

01:30:15.590 --> 01:30:18.670
Think about it like a tuning fork. What's cool

01:30:18.670 --> 01:30:21.119
is that you can't see what we're doing. So it

01:30:21.119 --> 01:30:22.460
really doesn't matter. It's not like, hey, I'm

01:30:22.460 --> 01:30:24.439
going to choose to fight this. But we've worked

01:30:24.439 --> 01:30:27.180
with every aspect of humanity. And the reality

01:30:27.180 --> 01:30:29.859
is, because it's math and physics, we could have

01:30:29.859 --> 01:30:33.560
you set up to QEEG, EEG, HRV. It doesn't matter

01:30:33.560 --> 01:30:35.680
what we have you set up for. At minute nine,

01:30:35.899 --> 01:30:38.340
you're at four hertz. Not for debate. It's mathematics.

01:30:38.779 --> 01:30:42.399
At minute 23, you're at four hertz. All of the

01:30:42.399 --> 01:30:47.239
tracks are built for a full experience. The rescue

01:30:47.239 --> 01:30:49.260
tracks. It takes us eight minutes to take you

01:30:49.260 --> 01:30:51.279
down. We call it the departure lounge. We're

01:30:51.279 --> 01:30:53.479
going to prepare you. Then you get to theta.

01:30:53.880 --> 01:30:56.880
You're skipping in and out of sleep. Most of

01:30:56.880 --> 01:31:00.600
you. Shift work, firehouse work. You have no

01:31:00.600 --> 01:31:03.060
idea the negative consequence of not having a

01:31:03.060 --> 01:31:06.100
circadian rhythm is doing to your body. No idea.

01:31:07.300 --> 01:31:10.199
Very, very detrimental to your health and your

01:31:10.199 --> 01:31:12.739
longevity when you choose to leave firework.

01:31:13.039 --> 01:31:17.319
Okay? You can't override it. I believe, and this

01:31:17.319 --> 01:31:19.899
data is alarming, long -haul pilots have a life

01:31:19.899 --> 01:31:21.920
expectancy of less than one year. They don't

01:31:21.920 --> 01:31:25.500
have a life expectancy upon retirement. I travel

01:31:25.500 --> 01:31:28.079
all the time. I'm in Denver right now. I was

01:31:28.079 --> 01:31:30.260
just in France. I go home for a day and I'm in

01:31:30.260 --> 01:31:33.000
Alaska. I rarely look in the cockpit anymore

01:31:33.000 --> 01:31:35.220
because I see a man who's probably 48 who looks

01:31:35.220 --> 01:31:38.380
like he's 70. Why? Because you can't override

01:31:38.380 --> 01:31:42.180
the diurnal aspect of the human body. We need

01:31:42.180 --> 01:31:45.520
to sleep and we need to sleep at night. So I

01:31:45.520 --> 01:31:48.039
implore you, I'm not a beggar. Begging has never

01:31:48.039 --> 01:31:50.859
worked. Ask my wife, right? Begging doesn't work.

01:31:50.939 --> 01:31:54.340
I'm not begging you, but I implore you to enlist

01:31:54.340 --> 01:31:57.380
a technology or any other way. You guys have

01:31:57.380 --> 01:32:00.319
to find a way, guys and gals in fire, police

01:32:00.319 --> 01:32:04.520
and EMTs. You have to find a way to help create

01:32:04.520 --> 01:32:07.979
a regular pattern of sleep because circadian

01:32:07.979 --> 01:32:10.539
rhythm, the operative word there, ladies and

01:32:10.539 --> 01:32:13.920
gentlemen, is rhythm. You can figure out. what

01:32:13.920 --> 01:32:17.020
sleep pattern you need but your body needs regularity

01:32:17.020 --> 01:32:19.479
it needs to be able to predict something so new

01:32:19.479 --> 01:32:21.979
calm is going to come to you and it's going to

01:32:21.979 --> 01:32:24.460
be a gift that feels like it's from heaven it's

01:32:24.460 --> 01:32:27.779
from angels why because it's a gift specifically

01:32:27.779 --> 01:32:30.840
built for the career choice that you've chosen

01:32:30.840 --> 01:32:35.659
you can't override the body's need to sleep at

01:32:35.659 --> 01:32:38.569
night Melatonin, serotonin, neurotransmitters,

01:32:38.609 --> 01:32:40.770
all this stuff is built for that reason. You

01:32:40.770 --> 01:32:42.789
guys override that and you suffer the consequence.

01:32:43.170 --> 01:32:47.270
That's just life, okay? For you, the pattern

01:32:47.270 --> 01:32:51.449
is really simple. You're going in for 24 hours

01:32:51.449 --> 01:32:53.829
or whatever your shit's going to be, and you're

01:32:53.829 --> 01:32:55.510
going to bunk and maybe you get to sleep, maybe

01:32:55.510 --> 01:32:59.149
not. But if you can establish a habit of rescue

01:32:59.149 --> 01:33:01.569
every day, when we were doing the research with

01:33:01.569 --> 01:33:04.789
Chung, Kang, Pang at Harvard and NASA on stage

01:33:04.789 --> 01:33:08.210
four cancer, and Chicago Blackhawks, they came

01:33:08.210 --> 01:33:11.729
to us in 2013 and said, did you know that 20

01:33:11.729 --> 01:33:13.989
minutes of your product rescue is equivalent

01:33:13.989 --> 01:33:17.310
to two hours of restorative sleep? And I said,

01:33:17.409 --> 01:33:20.869
no, and I don't even know what that means. They

01:33:20.869 --> 01:33:25.050
said, well, in sleep, stage two is typically

01:33:25.050 --> 01:33:29.029
theta. And after puberty, we cruise through it

01:33:29.029 --> 01:33:31.470
too quickly. We're not getting enough theta.

01:33:32.029 --> 01:33:33.470
We're not getting enough cellular restoration.

01:33:33.729 --> 01:33:35.909
If we got enough theta, we'd all live to 100

01:33:35.909 --> 01:33:38.810
years old. Disease wouldn't take over because

01:33:38.810 --> 01:33:42.189
your body would be so clean all the time. But

01:33:42.189 --> 01:33:44.529
what you guys are doing by taking my brain and

01:33:44.529 --> 01:33:47.210
holding me in theta is you're giving me this

01:33:47.210 --> 01:33:51.350
concentrated access to sleep quality. It doesn't

01:33:51.350 --> 01:33:54.310
replace sleep. There are some crazy people that

01:33:54.310 --> 01:33:56.670
are dear friends of mine who use this as a sleep

01:33:56.670 --> 01:33:59.449
replacement so they can work even harder. And

01:33:59.449 --> 01:34:03.779
I say, Please don't do that. You're going to

01:34:03.779 --> 01:34:07.239
die faster and it won't be a fun death. So this

01:34:07.239 --> 01:34:09.800
doesn't replace sleep, but 20 minutes of new

01:34:09.800 --> 01:34:12.159
calm is equivalent to two hours of restorative

01:34:12.159 --> 01:34:15.220
sleep. So if you can build a daily habit of rescue,

01:34:15.359 --> 01:34:19.319
we are not replacing the sleep. We're augmenting

01:34:19.319 --> 01:34:22.300
the sleep debt that you are accumulating. Every

01:34:22.300 --> 01:34:24.880
day you don't get a good night's sleep. You never

01:34:24.880 --> 01:34:29.319
make it up. So the thousand cuts, 10, 20 years,

01:34:29.380 --> 01:34:33.000
30 years in fire. A thousand cuts, you're breaking

01:34:33.000 --> 01:34:35.600
down. Any of you listening to this who are in

01:34:35.600 --> 01:34:37.720
your late 30s, 40s, and 50s know exactly what

01:34:37.720 --> 01:34:40.619
I'm talking about. You wake up, inflammation's

01:34:40.619 --> 01:34:42.500
in your body. You just sometimes don't know where

01:34:42.500 --> 01:34:44.939
it's going to be feeling. You wake up and your

01:34:44.939 --> 01:34:48.100
blood feels like ragu because you're just stiff,

01:34:48.260 --> 01:34:52.000
right? That's the negative accumulation and consequence

01:34:52.000 --> 01:34:55.199
of not getting restorative sleep. So Nucom isn't

01:34:55.199 --> 01:34:56.779
a miracle. It's not going to change everything

01:34:56.779 --> 01:34:58.699
in your life, but it's going to do two things

01:34:58.699 --> 01:35:01.220
very predictably and really powerfully for your

01:35:01.220 --> 01:35:03.479
health. It's going to downregulate your stress

01:35:03.479 --> 01:35:06.439
response. It's going to oxygenate your brain,

01:35:06.579 --> 01:35:09.060
and it's going to slow you down and give you

01:35:09.060 --> 01:35:12.640
restorative sleep when you do sleep. So the recipe

01:35:12.640 --> 01:35:15.800
is very simple. It is the same recipe, ladies

01:35:15.800 --> 01:35:18.359
and gentlemen, as stage four metastatic cancer.

01:35:19.020 --> 01:35:22.960
It's all the same. Rescue every day that down

01:35:22.960 --> 01:35:25.680
-regulates your stress, literally cleans the

01:35:25.680 --> 01:35:29.000
slate, oxygenates your whole body, your mind,

01:35:29.079 --> 01:35:32.859
and prepares you for sleep. And then in bed,

01:35:33.039 --> 01:35:36.460
you put on a speaker, deep sleep. Deep sleep

01:35:36.460 --> 01:35:39.039
is the most sophisticated physics ever created.

01:35:39.220 --> 01:35:42.300
It took our neuroscience company, the pioneering

01:35:42.300 --> 01:35:44.159
neuroscience company with the best neuroacoustic

01:35:44.159 --> 01:35:46.380
software in the world, the only patents, the

01:35:46.380 --> 01:35:49.300
only FDA product ever created. It took us nine

01:35:49.300 --> 01:35:51.619
years to figure out deep sleep because we didn't

01:35:51.619 --> 01:35:53.939
want you to have to use a headphone. Hey, honey,

01:35:54.039 --> 01:35:58.020
I'm going to bed. Yeah, like a, you know, CPAP.

01:35:58.199 --> 01:36:00.060
Hey, honey, I'm going to look like an alien.

01:36:00.239 --> 01:36:02.920
No, it's got to be easy or else you're not going

01:36:02.920 --> 01:36:06.689
to use it. Deep sleep. literally trains your

01:36:06.689 --> 01:36:10.710
brain to go into Delta. Now, I don't have that

01:36:10.710 --> 01:36:13.789
difficulty of time falling asleep. Where my difficulty

01:36:13.789 --> 01:36:17.449
lied at 54 years old is around two o 'clock,

01:36:17.489 --> 01:36:20.449
I'd wake up. Raise your hand if you wake up around

01:36:20.449 --> 01:36:22.609
two o 'clock. Well, guess what, ladies and gentlemen?

01:36:22.750 --> 01:36:25.850
The biorhythm of the human liver activates at

01:36:25.850 --> 01:36:28.989
two o 'clock and it creates adrenaline so it

01:36:28.989 --> 01:36:31.850
can enzymatically break down the toxins that

01:36:31.850 --> 01:36:35.350
you created during the day. So we all wake up

01:36:35.350 --> 01:36:38.369
at 2 o 'clock. Hey, we're all the same. We're

01:36:38.369 --> 01:36:42.529
human. So at 2 o 'clock when you wake up, it

01:36:42.529 --> 01:36:45.550
was really difficult to fall back to sleep. That's

01:36:45.550 --> 01:36:47.689
where I'm literally perseverating over shit I

01:36:47.689 --> 01:36:50.590
can't solve in the middle of the night, but I'm

01:36:50.590 --> 01:36:54.130
building cortisol, and I'm building anger because

01:36:54.130 --> 01:36:56.470
I can't fall back to sleep, and I'm noodling

01:36:56.470 --> 01:36:59.390
over stupid stuff, and I'm building cortisol.

01:36:59.989 --> 01:37:04.520
Deep sleep helps me there. I have no issue falling

01:37:04.520 --> 01:37:07.020
back asleep. In fact, there have been several

01:37:07.020 --> 01:37:09.600
times where I will look in my bathroom in the

01:37:09.600 --> 01:37:11.840
morning to see if it's yellow because I don't

01:37:11.840 --> 01:37:15.600
remember getting up to pee. So that's how strong

01:37:15.600 --> 01:37:19.340
this is. Rescue each day, deep sleep at night,

01:37:19.439 --> 01:37:24.300
at the firehouse. Hey, we got you. Go take a

01:37:24.300 --> 01:37:27.899
nap. Power nap and rescue. Give me two hours

01:37:27.899 --> 01:37:30.020
of restorative sleep in 20 minutes and I'm going

01:37:30.020 --> 01:37:32.220
to be a superhero. I'm going to be so mentally

01:37:32.220 --> 01:37:35.079
alert when it comes that there is a fire. I'm

01:37:35.079 --> 01:37:37.760
not making a mistake because I'm not sleep deprived.

01:37:38.060 --> 01:37:40.800
I'm not malnourished. I'm not dehydrated. I'm

01:37:40.800 --> 01:37:43.300
none of those things. I am on my game because

01:37:43.300 --> 01:37:46.840
I have oxygen in my forehead where I can make

01:37:46.840 --> 01:37:50.039
decisions. This is life -saving for a lot of

01:37:50.039 --> 01:37:52.619
people. Since 2011, we've been working with elite

01:37:52.619 --> 01:37:56.430
military operators. All right. Many of you in

01:37:56.430 --> 01:38:00.689
police and fire come out of the military. You

01:38:00.689 --> 01:38:03.390
don't go on a mission at two o 'clock in the

01:38:03.390 --> 01:38:05.090
afternoon and tell your enemy, hey, we'll be

01:38:05.090 --> 01:38:07.229
there at five. You do it in the middle of the

01:38:07.229 --> 01:38:11.310
night. So if you're sleep deprived or you're

01:38:11.310 --> 01:38:13.869
malnourished or you're having oxygen deprivation,

01:38:13.909 --> 01:38:16.250
you're in the mountains of Afghanistan. If we

01:38:16.250 --> 01:38:18.310
can put your brainwave at a state where you have

01:38:18.310 --> 01:38:21.210
access to full training and no clutter in your

01:38:21.210 --> 01:38:23.409
brain, you win because you don't make any mistakes.

01:38:24.010 --> 01:38:27.369
Same thing in a fire. You get into a fire, mistakes

01:38:27.369 --> 01:38:30.130
can happen, disorientation can happen, and your

01:38:30.130 --> 01:38:32.890
mind can play tricks on you, but not when you've

01:38:32.890 --> 01:38:36.250
had a power nap, a rescue, and you're at this

01:38:36.250 --> 01:38:39.510
place of mental stability simply by anatomy and

01:38:39.510 --> 01:38:42.529
physiology. So is this life -saving? Hell yes,

01:38:42.609 --> 01:38:44.890
it is. But really, it's about your quality of

01:38:44.890 --> 01:38:47.569
life and your ability to sustain a balanced life

01:38:47.569 --> 01:38:49.930
so you can be there for the ones who love you

01:38:49.930 --> 01:38:52.090
and need you the most, so you can be there and

01:38:52.090 --> 01:38:54.970
be present with your wife, with your kids. You

01:38:54.970 --> 01:38:56.989
can enjoy your life. You certainly deserve it.

01:38:57.350 --> 01:38:59.930
You chose a career that puts you at risk every

01:38:59.930 --> 01:39:02.989
day. You're reactionary. It's not like fires

01:39:02.989 --> 01:39:06.210
are planned. Hey, James, on Tuesday at 2 o 'clock,

01:39:06.350 --> 01:39:08.090
there's going to be a fire. It doesn't work that

01:39:08.090 --> 01:39:10.579
way. So you're constantly having to... hit the

01:39:10.579 --> 01:39:14.140
adrenal cortex but when your body is in balance

01:39:14.140 --> 01:39:18.600
you win when your body's not in balance you're

01:39:18.600 --> 01:39:20.640
faking it till you make it until you don't make

01:39:20.640 --> 01:39:26.779
it so now obviously i'm not on shift at the moment

01:39:26.779 --> 01:39:30.119
but i'm looking back at the value of this and

01:39:30.119 --> 01:39:32.439
and you know i've got to sleep in my own bed

01:39:32.439 --> 01:39:37.229
now for five years so you know I've had a lot

01:39:37.229 --> 01:39:39.149
of the kind of repair and rest and recovery.

01:39:40.590 --> 01:39:43.609
But when I think about the punctuation between

01:39:43.609 --> 01:39:48.329
coming off shift and going home to be a father,

01:39:48.390 --> 01:39:51.640
to be a husband or a wife. that's something that

01:39:51.640 --> 01:39:53.840
a lot of people struggle with and there are some

01:39:53.840 --> 01:39:55.739
tools like there'll be times where i'd just walk

01:39:55.739 --> 01:39:57.579
around the station a few times we had a field

01:39:57.579 --> 01:39:59.619
in the back and i'd do that or i'd row on the

01:39:59.619 --> 01:40:03.020
the rowing machine for 15 minutes try and reset

01:40:03.020 --> 01:40:05.579
a little bit and then my drive was always like

01:40:05.579 --> 01:40:09.960
an hour and 15 anyway so i would uh um yeah just

01:40:09.960 --> 01:40:12.899
kind of decompress down that way when i think

01:40:12.899 --> 01:40:16.319
about this tool now for the last 14 years that

01:40:16.319 --> 01:40:20.680
i was a firefighter to simply Once you do shift

01:40:20.680 --> 01:40:22.779
change, once that next firefighter is sitting

01:40:22.779 --> 01:40:25.960
in your seat and you're dismissed, to go into

01:40:25.960 --> 01:40:29.260
that bunk room or even in your car in the parking

01:40:29.260 --> 01:40:33.920
lot and just simply do either a 20 -minute power

01:40:33.920 --> 01:40:38.000
nap or a 30 -minute restore session, that would

01:40:38.000 --> 01:40:41.359
be such an incredible way of down -regulating

01:40:41.359 --> 01:40:44.510
your actual nervous system. giving yourself a

01:40:44.510 --> 01:40:46.310
little bit more of a reboot when it comes to

01:40:46.310 --> 01:40:49.090
the sleep, but also the acuity for you driving

01:40:49.090 --> 01:40:51.250
home. Because like I said, I would drive 70 miles

01:40:51.250 --> 01:40:55.050
home after not sleeping for 24, 48 hours. So

01:40:55.050 --> 01:40:59.310
I think this is on top of the actual, all the

01:40:59.310 --> 01:41:00.489
other things we're going to talk about, you know,

01:41:00.510 --> 01:41:02.270
the down regulation tools, the up regulation

01:41:02.270 --> 01:41:07.770
tools, to simply use New Calm to go between the

01:41:07.770 --> 01:41:10.460
end of your shift. and the beginning of your

01:41:10.460 --> 01:41:13.739
time at home that alone if you just use it for

01:41:13.739 --> 01:41:16.140
that would be invaluable on top of all the other

01:41:16.140 --> 01:41:22.720
things that we're going to talk about it's so

01:41:22.720 --> 01:41:29.659
important too um in fire and police there's such

01:41:29.659 --> 01:41:34.239
a responsibility and there's there's an autonomy

01:41:34.239 --> 01:41:37.539
to it and there's an isolation to it In leadership

01:41:37.539 --> 01:41:42.159
roles, it's lonely. But we all feel ashamed when

01:41:42.159 --> 01:41:45.479
we don't do our part at home. We all feel that

01:41:45.479 --> 01:41:50.939
gap. And that shame, we don't need to live like

01:41:50.939 --> 01:41:54.500
that. And the decompression from being on shift

01:41:54.500 --> 01:41:56.819
for a couple of days and then driving home 70

01:41:56.819 --> 01:41:58.840
miles, first of all, you're putting yourself

01:41:58.840 --> 01:42:01.560
at risk for falling asleep at the wheel, right?

01:42:01.840 --> 01:42:03.899
You're putting yourself at risk for not having

01:42:03.899 --> 01:42:07.560
the reflexes that you need. on the road. You're

01:42:07.560 --> 01:42:10.380
in Florida. Florida drivers are notoriously terrible.

01:42:10.899 --> 01:42:13.520
It's like the Indy 500 across five, six, seven

01:42:13.520 --> 01:42:15.479
lanes. Half the time, I'm like, what are you

01:42:15.479 --> 01:42:17.579
in such a hurry for? If you're that much in a

01:42:17.579 --> 01:42:20.460
hurry to die, we need to have that mental acuity.

01:42:20.939 --> 01:42:24.659
It comes down to this, James. We're all human,

01:42:24.760 --> 01:42:27.880
whether we believe it or not. We're all human,

01:42:28.039 --> 01:42:30.819
whether as a kid, we have no sense of mortality.

01:42:31.340 --> 01:42:34.420
As we get older, we see mortality. We see also

01:42:34.420 --> 01:42:37.640
death. We see our friends die. We see our families,

01:42:37.699 --> 01:42:40.899
you know, people die. So that becomes real, but

01:42:40.899 --> 01:42:43.739
we still, in our own mind, don't think it's going

01:42:43.739 --> 01:42:48.539
to happen to us. It's a riddle. It's a mystery,

01:42:48.680 --> 01:42:51.119
but it's a joke. Of course it's going to happen

01:42:51.119 --> 01:42:54.079
to you because you're human. You have the same

01:42:54.079 --> 01:42:57.420
constitution that we do. You have cells. You

01:42:57.420 --> 01:42:59.960
have neurons. You have fibers. You've got bone.

01:43:00.220 --> 01:43:03.380
You've got breath. So at some point, we just

01:43:03.380 --> 01:43:09.619
have to stop. Stop diving into things that aren't

01:43:09.619 --> 01:43:13.579
healthy, right? We all find vices. We all find

01:43:13.579 --> 01:43:17.640
things that soothe our psychic pain. But if we

01:43:17.640 --> 01:43:20.000
don't find things that are healthy for us, we

01:43:20.000 --> 01:43:21.880
don't win. We don't win on the job. We don't

01:43:21.880 --> 01:43:24.100
win with our peers on the job. Do you think for

01:43:24.100 --> 01:43:26.939
one second in a fire team that people don't know

01:43:26.939 --> 01:43:30.600
the weak link? that people don't know when you're

01:43:30.600 --> 01:43:33.779
suffering, that people don't know when you might

01:43:33.779 --> 01:43:37.260
be partying too much, people don't know when

01:43:37.260 --> 01:43:42.119
you've isolated. So think about what you want.

01:43:42.920 --> 01:43:49.460
In theories of meditation and monk -like philosophy,

01:43:50.060 --> 01:43:52.380
there are three times in a human's life when

01:43:52.380 --> 01:43:56.600
we have a cathartic change. We always think about

01:43:56.600 --> 01:43:59.529
the midlife crisis at 50. But the first one happens

01:43:59.529 --> 01:44:06.289
in 20s, then 50s, and then the 80s. Most people

01:44:06.289 --> 01:44:07.810
in fire aren't going to make it to the third

01:44:07.810 --> 01:44:12.210
life decision -making tree because of the career

01:44:12.210 --> 01:44:15.689
choice and the challenges that you've done in

01:44:15.689 --> 01:44:18.770
trying to override the body's need for sleep.

01:44:19.850 --> 01:44:24.029
So today, as you're heading to your 40s or 50s

01:44:24.029 --> 01:44:25.750
and you're starting to contemplate what do you

01:44:25.750 --> 01:44:28.539
want from the next part of your life, These are

01:44:28.539 --> 01:44:30.319
hopefully the times you say, you know what, whatever

01:44:30.319 --> 01:44:34.520
I'm doing is not good enough. And I have to come

01:44:34.520 --> 01:44:37.460
to the conclusion that I am human and that I

01:44:37.460 --> 01:44:39.920
do have vulnerabilities and I do have needs.

01:44:40.300 --> 01:44:42.319
And there are things out there that can help

01:44:42.319 --> 01:44:49.220
me. Period. I love what we do. I love the simplicity

01:44:49.220 --> 01:44:53.399
of it. I love talking to people about it. I love

01:44:53.399 --> 01:44:56.800
seeing people change. I love when a veteran.

01:44:57.239 --> 01:45:00.079
A special forces operator veteran has a Zoom

01:45:00.079 --> 01:45:02.979
call with me, and I can see the fear and the

01:45:02.979 --> 01:45:06.100
shame and the lack of trust in his eyes, but

01:45:06.100 --> 01:45:08.279
he's desperately calling for help. I can see

01:45:08.279 --> 01:45:11.119
it. And I'll ask him, what have you tried? I've

01:45:11.119 --> 01:45:13.220
tried everything, Mr. Poole. Nothing's worked.

01:45:13.840 --> 01:45:16.479
And I can look at him and say, well, congratulations.

01:45:17.380 --> 01:45:19.500
However the universe manifested this meeting,

01:45:19.899 --> 01:45:22.180
you're finally in position to have something

01:45:22.180 --> 01:45:24.859
that works. And not only does it work, it's going

01:45:24.859 --> 01:45:27.529
to work every time. It'll never let you down.

01:45:28.010 --> 01:45:30.789
Now, the journey may have some bumps. It may

01:45:30.789 --> 01:45:33.510
bring up some memory patterns that are uncomfortable.

01:45:34.170 --> 01:45:36.630
But as Winston Churchill once said, if you're

01:45:36.630 --> 01:45:39.250
going through hell, keep going. But do you know

01:45:39.250 --> 01:45:40.949
what it's like to have the confidence to look

01:45:40.949 --> 01:45:43.270
across someone and know with great certainty

01:45:43.270 --> 01:45:46.210
we're helping this person? And then a month later,

01:45:46.430 --> 01:45:50.010
two months later, a Zoom call. He's in tears

01:45:50.010 --> 01:45:52.750
and his wife is in tears. I have my husband back.

01:45:54.109 --> 01:45:57.039
We're not a miracle. Newcomb isn't a miracle.

01:45:57.220 --> 01:46:00.880
Your body's a miracle. But when you're traumatized

01:46:00.880 --> 01:46:02.859
or you're living in this constant state of stress,

01:46:03.119 --> 01:46:06.699
you lose aspect to your brain. All we're doing

01:46:06.699 --> 01:46:10.399
is liberating that. We're allowing you to downregulate

01:46:10.399 --> 01:46:14.119
things you don't understand. Just do it. And

01:46:14.119 --> 01:46:16.779
over time, the cumulative benefit, James, you're

01:46:16.779 --> 01:46:18.859
just at the beginning of an incredible journey.

01:46:19.020 --> 01:46:24.029
It's incredible. It just gets better. And the

01:46:24.029 --> 01:46:27.829
more you use it, the more in tune you get. I'm

01:46:27.829 --> 01:46:30.729
at a place 14 years of dailies, new calm that

01:46:30.729 --> 01:46:33.710
if I am beginning to fall asleep, I can tell

01:46:33.710 --> 01:46:36.409
you what stage of sleep I'm in. I don't want

01:46:36.409 --> 01:46:39.170
to have that level of specificity, but it's reaching

01:46:39.170 --> 01:46:42.350
a level where I'm so in tune. Now in martial

01:46:42.350 --> 01:46:45.029
arts and in wrestling, I was always in tune with

01:46:45.029 --> 01:46:47.529
my surroundings. That's just a natural manifestation

01:46:47.529 --> 01:46:51.090
of the art. But now I'm in tune with vibration

01:46:51.090 --> 01:46:54.779
and energy kind of everywhere. feel it, and I'm

01:46:54.779 --> 01:46:58.319
present. I live in a really unique way because

01:46:58.319 --> 01:47:01.739
I travel about 250 to 300 days a year. It's not

01:47:01.739 --> 01:47:04.140
a good lifestyle. No one would ever say, wow,

01:47:04.319 --> 01:47:07.500
your life is amazing. No, it's not. Now, maybe

01:47:07.500 --> 01:47:10.199
what I do is amazing, and the purpose and the

01:47:10.199 --> 01:47:12.899
journey I'm on, I love, and I feel like the luckiest

01:47:12.899 --> 01:47:15.979
man on earth. But I do have three children. I

01:47:15.979 --> 01:47:18.220
do have a wife of 30 years. I would like to have

01:47:18.220 --> 01:47:20.479
more balance in my life, but I don't have that

01:47:20.479 --> 01:47:26.939
opportunity. Using this technology allows you

01:47:26.939 --> 01:47:31.640
to simply be a healthier, better you. And it's

01:47:31.640 --> 01:47:36.760
not soft. It's not wishy -washy. It's not hugging

01:47:36.760 --> 01:47:39.380
and doing all this stuff. It's simply saying,

01:47:39.479 --> 01:47:42.439
hey, we're going to just put you in a place that

01:47:42.439 --> 01:47:45.920
allows you to be the best you. And we work with

01:47:45.920 --> 01:47:47.460
the toughest of the tough, ladies and gentlemen.

01:47:47.960 --> 01:47:50.460
I sit in front of your military operators, your

01:47:50.460 --> 01:47:53.060
top assassins, your FBI hostage rescue team,

01:47:53.140 --> 01:47:54.800
which is arguably the top police force in the

01:47:54.800 --> 01:47:57.279
world. I sit in front of all these guys and I

01:47:57.279 --> 01:47:59.399
say the same thing. I don't ask them about stress

01:47:59.399 --> 01:48:02.460
because stress is judgmental to a man. If I looked

01:48:02.460 --> 01:48:03.880
at you, James, and you're not managing stress

01:48:03.880 --> 01:48:06.300
well, you're going to say, who the F are you?

01:48:06.859 --> 01:48:09.000
You're not going to listen to me. All I have

01:48:09.000 --> 01:48:10.899
to do is say, hey, who here has been through

01:48:10.899 --> 01:48:14.539
a divorce? Who here has been through two? Who

01:48:14.539 --> 01:48:16.220
here has a great relationship with their kids?

01:48:17.349 --> 01:48:19.390
Who here is satisfied with the balance in your

01:48:19.390 --> 01:48:24.029
life? Who here is sleeping well? That's all I

01:48:24.029 --> 01:48:26.949
have to do. And say, okay, guys, as tough as

01:48:26.949 --> 01:48:30.630
you are and amazing as you are, I applaud you

01:48:30.630 --> 01:48:33.250
and I thank you. But now I'm going to help you.

01:48:33.930 --> 01:48:36.029
And we're going to do this on a ritualistic basis.

01:48:36.310 --> 01:48:38.329
We're going to do this every day. Now, in the

01:48:38.329 --> 01:48:41.170
active military, it's a big investment by the

01:48:41.170 --> 01:48:42.949
United States government to put a special forces

01:48:42.949 --> 01:48:45.380
operator in the field. So they're going to use

01:48:45.380 --> 01:48:47.760
it every day because we make them better and

01:48:47.760 --> 01:48:49.560
we make them able to take care of themselves,

01:48:49.880 --> 01:48:51.560
take care of their mission and take care of their

01:48:51.560 --> 01:48:55.520
team. But to the VA community, these people are

01:48:55.520 --> 01:48:58.500
starved. They're starved and they've been so

01:48:58.500 --> 01:49:02.319
deprived of hope. James, you've tried a lot of

01:49:02.319 --> 01:49:05.199
things. You're on a mission to help yourself.

01:49:05.380 --> 01:49:07.119
You're like, listen, I did this for 14 years.

01:49:07.439 --> 01:49:10.819
I don't like where I'm at today. The cumulative

01:49:10.819 --> 01:49:13.920
negative consequence of my choice. which was

01:49:13.920 --> 01:49:16.659
mine, I don't like. This isn't who I want to

01:49:16.659 --> 01:49:18.560
be. So you've tried everything. You're bright.

01:49:18.659 --> 01:49:20.739
You're intellectually curious. You're determined.

01:49:20.840 --> 01:49:22.579
You're ambitious. You tried all these things.

01:49:22.840 --> 01:49:27.640
Very few things work. That's just the way it

01:49:27.640 --> 01:49:32.279
is. It's because it took us 32 years to map the

01:49:32.279 --> 01:49:34.000
entirety of the human brain. It took the brightest

01:49:34.000 --> 01:49:36.859
neuroscientists in the world, like a Nikola Tesla,

01:49:36.960 --> 01:49:40.899
George Akosky, 19 years to figure this out. Nothing's

01:49:40.899 --> 01:49:45.529
easy. So you look at your firefighters, you say,

01:49:45.609 --> 01:49:49.390
hey, just do it. Just take care of yourself.

01:49:50.689 --> 01:49:52.489
If you're not going to do it for yourself, do

01:49:52.489 --> 01:49:55.289
it for your wife, do it for your kids. It doesn't

01:49:55.289 --> 01:49:58.170
matter what the motivation is. Just do it. Because

01:49:58.170 --> 01:50:01.470
the path you're on today is not the path of good

01:50:01.470 --> 01:50:03.390
health and wellness. And when you end your career,

01:50:03.630 --> 01:50:05.710
you're not going to like it. You're not going

01:50:05.710 --> 01:50:07.630
to like where you're standing. It's like being

01:50:07.630 --> 01:50:10.069
an NFL athlete. When I did the Hall of Fame.

01:50:12.079 --> 01:50:15.899
There was some old veterans with such bad TBI.

01:50:16.720 --> 01:50:20.199
After an introduction, four minutes later, they

01:50:20.199 --> 01:50:22.880
introduced themselves again. I was like, uh -oh.

01:50:24.220 --> 01:50:27.100
You're not even remotely close to being mentally

01:50:27.100 --> 01:50:30.300
there. And then all the dudes, it looks like

01:50:30.300 --> 01:50:32.060
you're in a convalescent home. These guys are

01:50:32.060 --> 01:50:34.760
in their 40s and they can't walk. Well, it's

01:50:34.760 --> 01:50:37.979
different for fire. You guys can walk. You're

01:50:37.979 --> 01:50:41.420
physically fit. But mentally. You've been beaten

01:50:41.420 --> 01:50:46.479
up. High cortisol, high stress, poor sleep. So

01:50:46.479 --> 01:50:48.739
what was amazing is in, I didn't really say kind

01:50:48.739 --> 01:50:50.439
of my observation, so it feels weird and everything.

01:50:51.000 --> 01:50:55.560
I immediately found myself, you know, the nervous

01:50:55.560 --> 01:50:58.399
system shifting to parasympathetic. I had some

01:50:58.399 --> 01:51:01.939
of these visions, some of these traumas. I mean,

01:51:02.000 --> 01:51:04.119
real traumas, like the loss of my dog kind of

01:51:04.119 --> 01:51:06.399
play in my mind, which was interesting. And I

01:51:06.399 --> 01:51:08.260
welcome because if it's something that wants

01:51:08.260 --> 01:51:10.869
to come out, then beautiful. Let's go. But the

01:51:10.869 --> 01:51:12.670
other thing that was interesting is I actually,

01:51:12.829 --> 01:51:16.149
this has happened more than a few times now,

01:51:16.289 --> 01:51:19.609
I got really hungry towards the end. And knowing

01:51:19.609 --> 01:51:22.350
that parasympathetic is feed and breed, I'm like,

01:51:22.390 --> 01:51:24.430
well, there we go. There's another kind of telltale

01:51:24.430 --> 01:51:28.130
sign. So for me personally, not only does it

01:51:28.130 --> 01:51:30.810
feel incredibly relaxing, and now I'd say this

01:51:30.810 --> 01:51:33.369
hand on heart, foundation training, amazing for

01:51:33.369 --> 01:51:36.149
your back, but you've got to, it's 12 minutes

01:51:36.149 --> 01:51:37.670
of putting in the work. It doesn't sound like

01:51:37.670 --> 01:51:40.069
very long, but you're in these positions. there's

01:51:40.069 --> 01:51:43.689
zero effort to new calm so now i'm literally

01:51:43.689 --> 01:51:45.649
looking forward to all right where can i do a

01:51:45.649 --> 01:51:48.449
20 or 30 between this is my third episode third

01:51:48.449 --> 01:51:51.210
interview today and i did one between one and

01:51:51.210 --> 01:51:52.770
two i didn't have time between two and three

01:51:52.770 --> 01:51:55.750
but i've been able to stay mentally clear for

01:51:55.750 --> 01:51:57.890
three two hour conversations so that's again

01:51:57.890 --> 01:52:00.229
that's the end of my testimony so yeah so now

01:52:00.229 --> 01:52:02.390
if you want to talk about um you know the app

01:52:02.390 --> 01:52:06.500
itself and the application Yes. So another thing

01:52:06.500 --> 01:52:08.340
you're going to notice when you do rescue, when

01:52:08.340 --> 01:52:11.960
you get up, you have to pee. So in parasympathetic

01:52:11.960 --> 01:52:14.479
dominance, and it happens within five minutes,

01:52:14.699 --> 01:52:16.840
we literally take your sympathetic nervous system,

01:52:16.899 --> 01:52:19.600
which is your stress, and we put it almost to

01:52:19.600 --> 01:52:21.819
nothing. We keep some sympathetic tones, your

01:52:21.819 --> 01:52:24.399
heart keeps beating, but we raise your parasympathetic.

01:52:24.539 --> 01:52:26.720
And in doing that, we're pushing through your

01:52:26.720 --> 01:52:29.640
rest and digest and your growth hormones and

01:52:29.640 --> 01:52:32.420
oxygen and health and healing. When I get up

01:52:32.420 --> 01:52:35.149
from New Calm, I'm always... going to pee immediately.

01:52:35.470 --> 01:52:38.510
It accelerates that whole process. So if you

01:52:38.510 --> 01:52:43.090
are hungry or a little glucose deficient or,

01:52:43.149 --> 01:52:45.630
you know, you're processing food, you're going

01:52:45.630 --> 01:52:47.850
to wake up hungry because you're in balance.

01:52:48.149 --> 01:52:50.329
Hey, great. I'm ready to go. So what I'd like

01:52:50.329 --> 01:52:52.390
to talk about for a second is simply how would

01:52:52.390 --> 01:52:54.789
we take 33 years of patented clinically proven

01:52:54.789 --> 01:52:57.529
neuroscience? And, you know, I just want to share

01:52:57.529 --> 01:53:00.449
this with you. I understand that Nucleome sounds

01:53:00.449 --> 01:53:03.260
good to be true. It sounded like that way to

01:53:03.260 --> 01:53:07.300
me in June of 2009. But I also understand that

01:53:07.300 --> 01:53:10.079
you don't become an FDA -classified medical device,

01:53:10.340 --> 01:53:13.479
Health Canada -approved, military -approved,

01:53:13.479 --> 01:53:16.699
NSF -certified for sport, have the only patents

01:53:16.699 --> 01:53:18.939
in the world, and work with the best scientists

01:53:18.939 --> 01:53:21.020
from NASA and Harvard and the medical director

01:53:21.020 --> 01:53:24.119
of the NFL, and work with the military, 56 professional

01:53:24.119 --> 01:53:27.800
sports teams, do 2 million surgical procedures

01:53:27.800 --> 01:53:31.979
replacing general anesthesia. Rescue has been

01:53:31.979 --> 01:53:35.880
used in 2 million surgical procedures replacing

01:53:35.880 --> 01:53:38.899
general anesthesia with people being cut open

01:53:38.899 --> 01:53:42.500
listening to physics. This is the real deal.

01:53:42.680 --> 01:53:44.819
Because you haven't heard of it means nothing.

01:53:45.119 --> 01:53:48.640
We spent 32 years like an insular Willy Wonka

01:53:48.640 --> 01:53:51.680
neuroscience company. We spent zero money on

01:53:51.680 --> 01:53:55.359
marketing. Yet we sold $30 million of a complicated

01:53:55.359 --> 01:53:59.380
class 3 $6 ,000 medical device because it simply

01:53:59.380 --> 01:54:04.800
works. Now, how does it work? There are six channels.

01:54:05.180 --> 01:54:08.859
The six channels manage all five categories of

01:54:08.859 --> 01:54:14.300
your brain. We need from you a headphone. For

01:54:14.300 --> 01:54:18.079
rescue, for power nap and flow state, we need

01:54:18.079 --> 01:54:21.899
a safe place, a comfortable place, and an eye

01:54:21.899 --> 01:54:24.819
mask. We're putting you in this weird, lucid

01:54:24.819 --> 01:54:27.800
dream state where you're literally, your mind

01:54:27.800 --> 01:54:31.590
wanders. that's because the physics has to be

01:54:31.590 --> 01:54:34.069
complicated or your brain will figure out the

01:54:34.069 --> 01:54:36.829
pattern. Your mind wandered because it's supposed

01:54:36.829 --> 01:54:39.050
to, because the physics is like, hey, come think

01:54:39.050 --> 01:54:41.850
about this. Hey, come think about that. But you

01:54:41.850 --> 01:54:45.609
can't stay on a thought pattern, okay? And that

01:54:45.609 --> 01:54:48.890
separation allows you to dissociate. When you

01:54:48.890 --> 01:54:51.949
dissociate from time and space, you're truly

01:54:51.949 --> 01:54:54.630
not controlling your body anymore. Your body's

01:54:54.630 --> 01:54:57.210
allowed to heal. And when you felt your body

01:54:57.210 --> 01:55:00.220
feel heavy, That is the first time you've probably

01:55:00.220 --> 01:55:03.680
felt the force of gravity. That's 9 .2 meters

01:55:03.680 --> 01:55:05.319
per second squared on your body. You literally,

01:55:05.420 --> 01:55:07.319
there's times where I'll have an itch on my nose

01:55:07.319 --> 01:55:09.500
and I don't even know if I have arms. I'm like,

01:55:09.600 --> 01:55:14.539
I don't know where my arms are. And who cares?

01:55:14.939 --> 01:55:18.800
It's bizarre. So rescue, power nap, and flow

01:55:18.800 --> 01:55:22.659
state are an immersive experience. Find time

01:55:22.659 --> 01:55:25.479
in your day. There's no excuse for you not to

01:55:25.479 --> 01:55:28.739
find 1 48th of the day. to take care of yourself.

01:55:29.779 --> 01:55:32.560
That's unacceptable. 1 48th of the day is 30

01:55:32.560 --> 01:55:35.479
minutes. If that means getting up early before

01:55:35.479 --> 01:55:37.359
your alarm and doing 30 minutes of new calm,

01:55:37.479 --> 01:55:40.199
it seems counterintuitive. So Jim, you want me

01:55:40.199 --> 01:55:43.000
to wake up 30 minutes before my alarm to get

01:55:43.000 --> 01:55:44.680
up, go pee and get back in bed and do new calm?

01:55:44.779 --> 01:55:46.659
Yes, I do. Because you remember the equation.

01:55:47.119 --> 01:55:49.500
If you get five and a half hours of sleep, you

01:55:49.500 --> 01:55:52.220
get up 30 minutes early and 20 minutes is two

01:55:52.220 --> 01:55:54.840
hours of restored to sleep. You now got the value

01:55:54.840 --> 01:55:58.000
of seven and a half hours of sleep. So if your

01:55:58.000 --> 01:56:01.300
daytime doesn't allow for that opportunity, make

01:56:01.300 --> 01:56:05.140
it in the morning. On a regular day, not shift

01:56:05.140 --> 01:56:09.140
work, do not do rescue, power nap or flow state

01:56:09.140 --> 01:56:13.619
after 7 or 8 p .m. or within three hours of bedtime.

01:56:14.680 --> 01:56:18.119
When you do new call, we are taking all of your

01:56:18.119 --> 01:56:21.119
stress away. We're putting the amygdala and reptile

01:56:21.119 --> 01:56:24.340
brain in the corner. We're saying, hey, the kids.

01:56:24.840 --> 01:56:26.819
Go to the kids' table. The adults want to talk,

01:56:26.939 --> 01:56:30.020
okay? But in doing that, we're oxygenating all

01:56:30.020 --> 01:56:34.060
of your brain. And that oxygen enthusiastically

01:56:34.060 --> 01:56:36.659
energizes your mind. You will never get out of

01:56:36.659 --> 01:56:39.520
new calm unless you're really fatigued, not feeling

01:56:39.520 --> 01:56:44.699
great clarity, and just amazing endurance. Your

01:56:44.699 --> 01:56:46.220
mental endurance is just, you're going to be

01:56:46.220 --> 01:56:49.460
amazed. I can do 18, 19 -hour days in a foreign

01:56:49.460 --> 01:56:52.600
country with security and interpreters, and I'm

01:56:52.600 --> 01:56:54.819
just on my game. And I'm like, this is... This

01:56:54.819 --> 01:56:58.319
is like insane. Well, it's not. It's oxygen to

01:56:58.319 --> 01:57:00.199
the key areas of your brain. So you don't do

01:57:00.199 --> 01:57:03.119
rescue, power nap and flow state too close to

01:57:03.119 --> 01:57:06.140
bedtime. Because trust me, you'll have a really,

01:57:06.180 --> 01:57:08.319
really creative, awesome night with no one to

01:57:08.319 --> 01:57:11.680
share it with. And you won't be sleeping. On

01:57:11.680 --> 01:57:15.819
the performance channels, we have focus. Focus

01:57:15.819 --> 01:57:18.880
brings your brainwave between 15 and 20 hertz.

01:57:19.100 --> 01:57:22.020
It literally, within minutes, without you doing

01:57:22.020 --> 01:57:25.659
any work. with just headphones and our software.

01:57:26.060 --> 01:57:29.739
You're at your computer. You're completely decluttered.

01:57:30.159 --> 01:57:32.579
There's nothing in your brain but what you're

01:57:32.579 --> 01:57:35.699
laser focused on. Your clarity, your comprehension,

01:57:36.000 --> 01:57:39.119
your concentration are peaked. Your ability to

01:57:39.119 --> 01:57:42.159
encode new information, process complex information,

01:57:42.460 --> 01:57:46.180
and consolidate to memory is incredible. Literally,

01:57:46.279 --> 01:57:48.159
we interviewed someone recently. They said, I

01:57:48.159 --> 01:57:50.699
get like 10 hours of work in two hours. It's

01:57:50.699 --> 01:57:53.750
freakish. So you become highly mentally efficient

01:57:53.750 --> 01:57:58.489
and able to do things. The mind cannot stay in

01:57:58.489 --> 01:58:01.310
that zone for more than 20 minutes. There's a

01:58:01.310 --> 01:58:03.909
technique called the Pomodoro technique, 20 to

01:58:03.909 --> 01:58:07.069
25 minutes, and then your brain reaches diminished

01:58:07.069 --> 01:58:09.310
returns where you start having distractions.

01:58:09.710 --> 01:58:12.029
Like, hey, what am I having for dinner? Hey,

01:58:12.109 --> 01:58:13.770
what's going on with this or that and the other

01:58:13.770 --> 01:58:18.729
thing? So focus is an action -oriented channel.

01:58:19.260 --> 01:58:22.359
You use it with headphones, no eye mask, and

01:58:22.359 --> 01:58:25.460
you can do anything. So you can go walk. You

01:58:25.460 --> 01:58:30.279
can catch up on email. You can write. Ignite

01:58:30.279 --> 01:58:34.659
is amazing. Who would have thought that by listening

01:58:34.659 --> 01:58:37.779
to something, you could completely energize me

01:58:37.779 --> 01:58:41.439
and focus me on a level that's freakish, where

01:58:41.439 --> 01:58:44.000
you could increase my endurance and my strength,

01:58:44.100 --> 01:58:47.859
my power and my output. All I'm doing is listening

01:58:47.859 --> 01:58:51.239
to something. It doesn't make sense. In 2015,

01:58:51.640 --> 01:58:55.220
Tony Robbins came to the Newcomb family and became

01:58:55.220 --> 01:58:59.460
close friends with me. In 2015, a Premier League

01:58:59.460 --> 01:59:02.340
soccer club said, Jim, our players love Newcomb.

01:59:02.520 --> 01:59:05.380
They're healing faster. They feel better. The

01:59:05.380 --> 01:59:07.960
jet lag's gone. It's amazing. But can you guys

01:59:07.960 --> 01:59:09.979
make something that will energize our players

01:59:09.979 --> 01:59:13.140
to get on the pitch? Well, I have Blake Holloway

01:59:13.140 --> 01:59:17.200
in my corner, so I say, we can do anything. So,

01:59:17.200 --> 01:59:20.699
six months later, we have an Ignite neuroacoustic

01:59:20.699 --> 01:59:23.659
software track. It is 13 minutes to 14 minutes

01:59:23.659 --> 01:59:27.000
long. It begins at 15 hertz. In the last three

01:59:27.000 --> 01:59:30.439
minutes, we call pure warrior brain. 40 hertz.

01:59:31.279 --> 01:59:35.119
Incredible. I call Tony. I say, Tony, we're testing

01:59:35.119 --> 01:59:36.579
something out for professional athletes in the

01:59:36.579 --> 01:59:39.020
military. Are you interested? Hell yeah. Send

01:59:39.020 --> 01:59:42.279
it to me. Okay. I send it to him. 20 minutes

01:59:42.279 --> 01:59:45.760
later. What the hell is this? I said, it's Ignite,

01:59:45.760 --> 01:59:50.439
bitch, and it's amazing. So he's like, I've never

01:59:50.439 --> 01:59:51.979
heard anything like this. I said, Tony, we have

01:59:51.979 --> 01:59:53.560
the only patents in the world. You're never going

01:59:53.560 --> 01:59:55.640
to hear anything like what we do. I said, what

01:59:55.640 --> 01:59:57.159
do you want to do with it? He said, I don't know.

01:59:57.319 --> 01:59:59.680
What do you want to do? I don't know. He said,

01:59:59.720 --> 02:00:01.579
well, I'm friends with Ted Leonsis. He owns the

02:00:01.579 --> 02:00:06.319
Washington Capitals. So in April of 2017, Tony

02:00:06.319 --> 02:00:07.840
and I trained the Washington Capitals together.

02:00:09.600 --> 02:00:12.920
We built a track. put his words, his NLP, his

02:00:12.920 --> 02:00:14.960
training, the Washington Capitals, on top of

02:00:14.960 --> 02:00:18.020
our physics to create the most powerful mind

02:00:18.020 --> 02:00:21.520
control ever, designed to get you in the zone.

02:00:21.859 --> 02:00:25.159
So on our app in Ignite, you'll see a track called

02:00:25.159 --> 02:00:27.760
Certainty. That's Tony Robbins training the Washington

02:00:27.760 --> 02:00:30.560
Capitals who won the Stanley Cup. The next year,

02:00:30.600 --> 02:00:32.899
we had so much fun, we went and trained the Golden

02:00:32.899 --> 02:00:35.779
State Warriors together, and we created Gratitude.

02:00:36.100 --> 02:00:38.859
We trained them in a hotel in Oakland for five

02:00:38.859 --> 02:00:44.060
hours. Okay? Ignite was used for seven years

02:00:44.060 --> 02:00:46.239
confidentially to the United States military,

02:00:46.600 --> 02:00:49.039
special forces, Navy SEALs, and 56 professional

02:00:49.039 --> 02:00:52.880
sports teams. 998 people signed a confidentiality

02:00:52.880 --> 02:00:56.039
agreement. We never commercialized it. Why? Because

02:00:56.039 --> 02:00:58.319
we felt like people aren't taking care of themselves.

02:00:58.579 --> 02:01:00.899
They really need rescue. If we give you adrenaline,

02:01:01.279 --> 02:01:03.560
you'll go to adrenaline and you won't take care

02:01:03.560 --> 02:01:07.060
of yourself. So in November of 2021, when we

02:01:07.060 --> 02:01:09.420
went to a mobile app, we launched Deep Sleep.

02:01:09.930 --> 02:01:12.550
and rescue. And we launched Ignite. We said,

02:01:12.569 --> 02:01:14.470
we're done babysitting. People can take their

02:01:14.470 --> 02:01:18.510
own decisions. So Ignite is headphones, full

02:01:18.510 --> 02:01:21.409
action. I use Ignite when I'm working out, cardio,

02:01:21.630 --> 02:01:25.350
Peloton. And you guys will see your endurance,

02:01:25.489 --> 02:01:28.130
your power, your output, all significantly greater.

02:01:28.409 --> 02:01:31.909
Okay. It's amazing. And when you're doing, breaking

02:01:31.909 --> 02:01:33.829
your PRs and everything you're doing, you're

02:01:33.829 --> 02:01:36.430
like, okay, this is freakish because our mind.

02:01:36.859 --> 02:01:38.899
becomes our worst enemy. When you're biking,

02:01:39.159 --> 02:01:41.340
within five to 10 minutes, lactic acid builds

02:01:41.340 --> 02:01:42.899
up in your thighs. You're like, why am I doing

02:01:42.899 --> 02:01:45.220
this? You start coming up with reasons why you

02:01:45.220 --> 02:01:47.619
want to truncate your ride. When you're listening

02:01:47.619 --> 02:01:51.920
to Ignite, you're like, I want to kill you. So

02:01:51.920 --> 02:01:54.979
it's amazing. And it'll absolutely blow your

02:01:54.979 --> 02:01:58.859
marbles. Deep Sleep's the last channel. It's

02:01:58.859 --> 02:02:02.640
the top channel. It's the top used channel. Today,

02:02:03.310 --> 02:02:07.710
We have over 1 ,250 ,000 minutes a day being

02:02:07.710 --> 02:02:11.090
listened to of New Calm around the world. 1 ,250

02:02:11.090 --> 02:02:13.449
,000 minutes a day. At the end of this month,

02:02:13.529 --> 02:02:16.510
we're tracking to surpass 1 billion minutes of

02:02:16.510 --> 02:02:19.130
New Calm since we launched in November of 2009.

02:02:19.630 --> 02:02:21.829
Now, 1 billion is too many zeros for the human

02:02:21.829 --> 02:02:25.069
brain to understand. So I love data. Well, 1

02:02:25.069 --> 02:02:28.510
billion minutes, ladies and gentlemen, is 1 ,903

02:02:28.510 --> 02:02:32.090
years. That's how much time we've helped people.

02:02:32.720 --> 02:02:36.020
in the last 14 years. Deep sleep is the number

02:02:36.020 --> 02:02:40.159
one track in the world, like 70 times greater

02:02:40.159 --> 02:02:42.739
than the next track, which is rescue. We have

02:02:42.739 --> 02:02:45.100
three eight -hour tracks. It doesn't mean it

02:02:45.100 --> 02:02:47.319
puts you to sleep for eight hours. It just means

02:02:47.319 --> 02:02:49.159
that if you are asleep for eight hours, we're

02:02:49.159 --> 02:02:52.640
filling in all these gaps. You will notice faster

02:02:52.640 --> 02:02:55.560
onset of sleep, deeper sleep, more REM, better

02:02:55.560 --> 02:02:58.619
sleep efficiency. If you use a Whoop or a Garmin

02:02:58.619 --> 02:03:02.239
or an Oura Ring, you'll see all the impact. quantitatively

02:03:02.239 --> 02:03:04.020
on your sleep but more importantly when you wake

02:03:04.020 --> 02:03:07.239
up you're excited for the day you're not wondering

02:03:07.239 --> 02:03:09.319
how quickly you can get back to bed or crawling

02:03:09.319 --> 02:03:12.720
to your shower it's amazing so deep sleep is

02:03:12.720 --> 02:03:15.220
the simplest to use but the most complicated

02:03:15.220 --> 02:03:18.539
physics you put a track on with a speaker in

02:03:18.539 --> 02:03:23.140
your bedroom you press play off you go in your

02:03:23.140 --> 02:03:25.899
hand in the palm of your hand you now have a

02:03:25.899 --> 02:03:28.380
remote control for your brain you don't need

02:03:28.380 --> 02:03:31.170
coffee you don't need monster energy drink You

02:03:31.170 --> 02:03:33.329
don't need accelerants. You're dragging ass and

02:03:33.329 --> 02:03:34.710
you're heading in for a shift. You're like, oh,

02:03:34.750 --> 02:03:38.369
I need to pick up, put on Ignite, drive to the

02:03:38.369 --> 02:03:40.609
firehouse. You're good to go, man. When you get

02:03:40.609 --> 02:03:43.090
there, you're going to be lasered. You want to

02:03:43.090 --> 02:03:45.270
catch up on emails. You want to hang out. You

02:03:45.270 --> 02:03:48.390
want to read, whatever. Put on focus. You want

02:03:48.390 --> 02:03:50.789
to take care of yourself. You want to get that

02:03:50.789 --> 02:03:53.630
peace of mind, rest, restore, make up for a long

02:03:53.630 --> 02:03:58.220
shift. Rescue, rescue. rescue. Every day you

02:03:58.220 --> 02:04:00.220
do rescue is a day you're giving back to yourself.

02:04:00.359 --> 02:04:02.439
Every day you do rescue is a day you're repairing

02:04:02.439 --> 02:04:05.060
yourself. Every day you do rescue, you're preparing

02:04:05.060 --> 02:04:08.260
yourself for a better life. That is a preparatory

02:04:08.260 --> 02:04:10.819
work in the therapy for the sleep improvement.

02:04:11.119 --> 02:04:14.100
People think because they want to cut corners

02:04:14.100 --> 02:04:15.920
and they want to do anything that's easy. When

02:04:15.920 --> 02:04:17.899
we lost deep sleep, we saw a drop in rescue.

02:04:18.100 --> 02:04:20.539
We're like, hold the phone, ladies and gentlemen.

02:04:20.699 --> 02:04:23.340
Deep sleep's a cherry on top. But if you don't

02:04:23.340 --> 02:04:25.779
balance your stress response, you ain't sleeping.

02:04:26.119 --> 02:04:28.819
So you got to do rescue and then deep sleep.

02:04:28.880 --> 02:04:31.720
That combination will improve your sleep so dramatically

02:04:31.720 --> 02:04:35.079
you have no idea. You have no idea what you're

02:04:35.079 --> 02:04:37.760
missing because you've normalized where you are.

02:04:39.319 --> 02:04:42.939
It's amazing. It seems like a miracle. It's not.

02:04:43.279 --> 02:04:47.739
It's easy to use and it does wonders for you

02:04:47.739 --> 02:04:51.119
when you want it, how you want it. It doesn't

02:04:51.119 --> 02:04:53.760
discriminate. It doesn't care. It doesn't care

02:04:53.760 --> 02:04:56.779
if you have any disease known to mankind. It

02:04:56.779 --> 02:04:59.000
doesn't care if you're black, white, yellow,

02:04:59.220 --> 02:05:01.020
purple. It doesn't care if you live in Africa

02:05:01.020 --> 02:05:04.039
or Russia. It simply goes to your brain through

02:05:04.039 --> 02:05:06.420
your ears and says, hey, let's take a break.

02:05:07.039 --> 02:05:10.340
For those of you who'd like to learn more, in

02:05:10.340 --> 02:05:14.619
2016, a book was published about New Calm, written

02:05:14.619 --> 02:05:17.739
by the Dr. Michael Galitzer, who's an incredible

02:05:17.739 --> 02:05:20.920
doctor in LA. And he's a doctor to many of the

02:05:20.920 --> 02:05:23.220
stars. In fact, he's the one who introduced me

02:05:23.220 --> 02:05:28.239
to Tony Robbins. Larry Trivieri co -wrote this

02:05:28.239 --> 02:05:31.199
with him. Larry's written 35 books. This is a

02:05:31.199 --> 02:05:34.819
fascinating book because it talks about the invention

02:05:34.819 --> 02:05:38.819
path of very advanced neuroscience in terms that

02:05:38.819 --> 02:05:41.880
are easily understood. And it also, because Blake

02:05:41.880 --> 02:05:43.840
was one of the world's leading experts in the

02:05:43.840 --> 02:05:46.880
biology of addiction, talks about addiction.

02:05:47.780 --> 02:05:50.000
Then there's case studies in here of pilots and

02:05:50.000 --> 02:05:53.060
cancer patients. So Michael wrote the book. I

02:05:53.060 --> 02:05:54.819
called Tony. I said, hey, Tony, Michael's writing

02:05:54.819 --> 02:05:56.840
a book. I'd like you to write the foreword. He

02:05:56.840 --> 02:06:00.079
did. I was working with monks at the time. I

02:06:00.079 --> 02:06:01.739
called Brother Craig Marshall, the Yogananda

02:06:01.739 --> 02:06:03.279
monk that trained the Beatles on meditation.

02:06:03.720 --> 02:06:06.039
I said, hey, Brother Craig, I'd like you to write

02:06:06.039 --> 02:06:08.979
the preface. This is a book, ladies and gentlemen,

02:06:09.119 --> 02:06:11.899
where the foreword is written by a nuclear reactor

02:06:11.899 --> 02:06:14.460
of energy and the preface is written by a monk.

02:06:15.000 --> 02:06:18.760
Both using the same tech to derive benefit. It's

02:06:18.760 --> 02:06:22.039
fascinating. It's an easy read. I recommend you

02:06:22.039 --> 02:06:25.960
check it out. Now, we've taken this complex neuroscience,

02:06:26.220 --> 02:06:28.340
we've put it into an app. We're never going to

02:06:28.340 --> 02:06:30.039
get anywhere if it's not easy to use and affordable.

02:06:31.739 --> 02:06:35.020
It's no longer $6 ,000. It's as low as 50 cents

02:06:35.020 --> 02:06:38.359
a day. Personally, I think most people are worth

02:06:38.359 --> 02:06:41.279
50 cents a day. I know a cup of coffee, if you

02:06:41.279 --> 02:06:44.600
go to Starbucks, it's $5 .65. That's not really

02:06:44.600 --> 02:06:46.680
helping me. It's adding cortisol and acid to

02:06:46.680 --> 02:06:48.960
my stomach and complicating a lot of things in

02:06:48.960 --> 02:06:53.079
my body. So we have three ways you buy this.

02:06:53.819 --> 02:06:57.520
There's a channel plan, 50 cents a day, any channel

02:06:57.520 --> 02:07:01.180
you want. Deep sleep, rescue, power nap, flow

02:07:01.180 --> 02:07:04.840
state, whatever. Then there's plans. People don't

02:07:04.840 --> 02:07:06.819
like to decide and people don't like to try to

02:07:06.819 --> 02:07:08.840
figure out what they don't know. So we built

02:07:08.840 --> 02:07:12.680
plans. There's Core, which has the core therapies,

02:07:13.020 --> 02:07:16.579
Rescue, PowerNap, and FlowState. There's SleepSuite,

02:07:16.739 --> 02:07:20.020
which is our most popular today, and that's PowerNap,

02:07:20.060 --> 02:07:22.960
Rescue, and DeepSleep. And then there's Edge.

02:07:23.399 --> 02:07:27.119
Edge is $50 a month. $50 a month. It's an investment.

02:07:27.520 --> 02:07:30.859
Well, it's a lot cheaper than $6 ,000, but $50

02:07:30.859 --> 02:07:33.720
a month gets you everything. All you need is

02:07:33.720 --> 02:07:37.159
a mobile device, a headphone, and an eye mask

02:07:37.159 --> 02:07:40.039
for three of the channels. You download it. There's

02:07:40.039 --> 02:07:42.000
tons of instructional materials. There's YouTube

02:07:42.000 --> 02:07:44.640
videos. Our website is filled with information.

02:07:45.319 --> 02:07:48.279
We're here to help. We're here to serve. We're

02:07:48.279 --> 02:07:50.979
here to take complex science and just make it

02:07:50.979 --> 02:07:54.520
easy. Because when you try this and you use Rescue

02:07:54.520 --> 02:07:57.000
a couple days in a row, you quickly realize,

02:07:57.199 --> 02:08:02.640
I like living like this. I'm a better me. I feel

02:08:02.640 --> 02:08:05.760
more present. I'm actually listening to my wife

02:08:05.760 --> 02:08:10.239
and my kids. That's the way it is. So we made

02:08:10.239 --> 02:08:14.039
it easy. And we're here to serve. There's very

02:08:14.039 --> 02:08:16.420
few companies that you'll ever see that have

02:08:16.420 --> 02:08:20.140
raced to lower our price 99 % that have raced

02:08:20.140 --> 02:08:23.359
to take things. We had it easy. I could be a

02:08:23.359 --> 02:08:25.579
multimillionaire with ease and not really work

02:08:25.579 --> 02:08:28.680
that hard serving a defined group at $6 ,000.

02:08:28.960 --> 02:08:31.800
That's not our intention. When you find something

02:08:31.800 --> 02:08:35.380
so powerful, so poignant, so profound that literally

02:08:35.380 --> 02:08:38.750
can change. the evolution of mankind, and give

02:08:38.750 --> 02:08:42.029
us the tool to help us downregulate the stress

02:08:42.029 --> 02:08:47.130
and evolve faster. We should honor our privilege

02:08:47.130 --> 02:08:48.829
and our responsibility to bring it to the world.

02:08:49.010 --> 02:08:50.930
And that's what we do. That's how we've done

02:08:50.930 --> 02:08:57.550
it. And what you do in police, fire, EMTs, is

02:08:57.550 --> 02:09:01.329
courageous, incredible, honorable, integrous,

02:09:01.369 --> 02:09:05.159
necessary. It's amazing the sacrifices that you've

02:09:05.159 --> 02:09:08.319
made to take care of your communities. And you

02:09:08.319 --> 02:09:10.520
deserve better. And this is a technology that

02:09:10.520 --> 02:09:14.439
will help you get better. Well, again, I agree.

02:09:14.720 --> 02:09:17.039
And I'm shouting from the rooftops, like I said.

02:09:17.520 --> 02:09:19.520
Correct me if I'm wrong. I think my friend said

02:09:19.520 --> 02:09:22.859
he tried it at the Hall of Fame. And I told him,

02:09:22.880 --> 02:09:26.180
look, you need to try this thing. He's grieving

02:09:26.180 --> 02:09:28.520
extremely hard at the moment. I know he's been

02:09:28.520 --> 02:09:32.319
struggling. But he's also... open to a lot of

02:09:32.319 --> 02:09:35.239
holistic stuff um he mentioned as well there

02:09:35.239 --> 02:09:39.539
was a seven day trial there is yeah so so for

02:09:39.539 --> 02:09:41.079
people that are like you know as we talked about

02:09:41.079 --> 02:09:43.260
the money you've got 15 bucks for the single

02:09:43.260 --> 02:09:46.000
one you've got uh 30 bucks for the suite and

02:09:46.000 --> 02:09:48.720
then you've got 50 for the entire you know library

02:09:48.720 --> 02:09:51.560
um people have seven days to actually try it

02:09:51.560 --> 02:09:53.399
for free before they make the decision on where

02:09:53.399 --> 02:09:56.500
they want to start correct so that's great that's

02:09:56.500 --> 02:09:59.189
good insight the internet's amazing Our free

02:09:59.189 --> 02:10:02.250
trial is in like beta testing. We've had 636

02:10:02.250 --> 02:10:04.609
people go through it in the last month. You can't

02:10:04.609 --> 02:10:07.430
really find it. But if you Google new call free

02:10:07.430 --> 02:10:11.390
trial, you can sneak in the back door. So yes,

02:10:11.569 --> 02:10:14.550
within a month, maybe when this goes live, it'll

02:10:14.550 --> 02:10:17.689
be live and it'll be accentuated on the homepage

02:10:17.689 --> 02:10:20.569
of the website. But yes, we're trying to break

02:10:20.569 --> 02:10:22.829
down every barrier known to mankind to make sure

02:10:22.829 --> 02:10:25.069
that people just have an opportunity to see.

02:10:25.489 --> 02:10:27.930
It's great technology. It works every time. But

02:10:27.930 --> 02:10:29.729
it doesn't mean it's for everybody. It doesn't

02:10:29.729 --> 02:10:32.189
mean that at this time in my life, it's important

02:10:32.189 --> 02:10:34.670
to me. Fine. Maybe at some point it will be.

02:10:34.909 --> 02:10:38.350
So our job is to make it easier, more affordable,

02:10:38.609 --> 02:10:41.970
more accessible. Well, Jim, like I said, I've

02:10:41.970 --> 02:10:44.369
been blown away. And the fact that Ken was the

02:10:44.369 --> 02:10:46.430
one that brought it to me in the first place

02:10:46.430 --> 02:10:50.489
speaks absolute volumes. I just want to thank

02:10:50.489 --> 02:10:54.010
you for not only the story and coming on the

02:10:54.010 --> 02:10:56.670
show today, but for your part in bringing this

02:10:56.670 --> 02:10:59.750
technology to us. Because hand on my heart, the

02:10:59.750 --> 02:11:01.489
other things I've mentioned are also integral

02:11:01.489 --> 02:11:04.789
parts of overall holistic wellness. But this

02:11:04.789 --> 02:11:07.069
is absolutely game -changing. And in a profession

02:11:07.069 --> 02:11:10.829
that currently is woefully overworked and underslept,

02:11:10.930 --> 02:11:14.609
the ability to reset after a shift, the ability

02:11:14.609 --> 02:11:18.069
to start their restorative program so that they...

02:11:18.439 --> 02:11:21.619
Don't die five years after retirement, which

02:11:21.619 --> 02:11:24.060
is notorious in our profession. And don't get

02:11:24.060 --> 02:11:26.279
lost in a fire and don't fall off a ladder or

02:11:26.279 --> 02:11:28.920
crash into a minivan full of people at an intersection.

02:11:29.439 --> 02:11:31.979
There are so many elements of this that I think

02:11:31.979 --> 02:11:33.880
are going to be absolutely game changing. So

02:11:33.880 --> 02:11:35.920
I want to thank you so much, not only for your

02:11:35.920 --> 02:11:38.560
time today, but for bringing New Calm to our

02:11:38.560 --> 02:11:41.779
audience. My pleasure. Thank you for having me

02:11:41.779 --> 02:11:45.039
because it's opportunities like this that allow

02:11:45.039 --> 02:11:48.760
us to showcase what is possible. Your brothers

02:11:48.760 --> 02:11:50.680
and sisters can't help themselves if they don't

02:11:50.680 --> 02:11:53.060
know it's possible. So appreciate the opportunity.

02:11:53.319 --> 02:11:55.420
Appreciate the love and support. And people,

02:11:55.500 --> 02:11:58.000
take care of yourselves. You're only in this

02:11:58.000 --> 02:12:01.300
journey once. Now it's happening live. You're

02:12:01.300 --> 02:12:03.720
living right now. Take care of yourself so you

02:12:03.720 --> 02:12:05.680
can be there for the ones who need you and love

02:12:05.680 --> 02:12:06.159
you the most.