WEBVTT

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Welcome to the Behind the Shield podcast. As

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always, my name is James Geering, and this week

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it is my absolute honor to welcome on the show

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Army Infantry Veteran and the man behind Transcend,

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Ernie Colling. So in this conversation, we discuss

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a host of topics from Ernie's early life, his

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journey into the military, some of the worst

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days in uniform, his transition, the world of

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contracting, the spectrum of factors that influence

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our hormones. testosterone replacement therapy,

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the importance of blood testing, mental health,

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the Transcend Foundation, 7X, and so much more.

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Now before we get to this incredible conversation,

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as I say every week, please just take a moment,

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go to whichever app you listen to this on, subscribe

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to the show. Leave feedback and leave a rating.

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Every single five -star rating truly does elevate

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this podcast, therefore making it easier for

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others to find. And this is a free library of

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over 800 episodes now. So all I ask in return

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is that you help share these incredible men and

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women's stories so I can get them to every single

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person on planet Earth who needs to hear them.

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So with that being said, I introduce to you,

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Ernie Colling. Enjoy. Well, Ernie, I want to

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start by saying thank you to Brandon for connecting

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us and thank you for coming on the Behind the

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Shield podcast today. No, absolutely. Thank you

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for having me. And Brendan's an awesome person

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to be working with. And he had nothing to praise

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to say about you. So, you know, I appreciate

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the opportunity. Yeah, well, we got to spend

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a pretty interesting 10 days crammed in a plane

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together. So we'll get to that in a little bit.

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Oh, yeah. All right. So first question, where

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on planet Earth are we finding you this morning?

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You're finding... Me and Auburn Hills, Michigan,

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which were right next to the Chrysler World Headquarters,

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you know, the office building. And this is my

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executive office. Now, you said Chrysler was

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close to you? Yeah, yeah. So, you know, Chrysler,

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Dodge, Ram, the automaker, one of the big three.

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You know, it's big to the Detroit area, you know,

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born and raised here. When I found the office

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space and it was right in proximity to it, it

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just had a great feel. So, you know, we were

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quick to get at least and get the team in here.

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And it's just good to come in every morning and

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to look and see an icon, you know, something

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of legacy, you know, within our culture, you

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know, society. I wanted to be close to that.

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Well, the reason I ask, and it's interesting

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that you were born in Detroit, when you look

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at some of the problems, and we'll get into it,

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but mental health addiction, some of them, the

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origin story is an industry leaving, and Detroit

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is a perfect example. What are you seeing now?

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You're a pretty clued -in business leader. Is

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the American car starting to come back to our

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grounds again, our shores? Yeah, I think there

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is. quite a bit especially in this area um in

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the ev world uh specifically um chrysler and

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ford and uh gm jam mainly you know they're they're

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investing in infrastructure and facilities and

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that's creating a lot of jobs for construction

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and you know engineering specific types of things

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you have suppliers and vendors you know rapid

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prototyping all sorts of things that tie into

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that so In Oakland County, where this is all

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located, there's a strip called Automation Alley,

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and we're right in the heart of it. So it's great

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to see buildings that were empty, you know, filling

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up again. You know, lots that were destroyed.

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There's construction coming in. You know, they're

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rebuilding old factories, you know, and revamping

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them for new lines. So, I mean, in this area,

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it's pretty prevalent that it's coming back.

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I can't speak for everywhere else, but it's great

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to see that here. Beautiful. I hope that kind

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of finds itself in Detroit because I know the

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firefighters in that particular city are extremely

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overworked and underpaid. Yeah, yeah. Important

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note with us, you know, Auburn Hills and the

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area, like people say Detroit, it's the easiest

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geographical location, but we're probably about

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40 minutes north, northeast of actual Detroit,

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the city itself. The city itself has also come

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back quite a bit and downtown area is beautiful.

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I'll be down there tonight with friends and family

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and a few others that we're hosting from company.

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So, you know, it's a great place to go to, but

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there's still some problem areas. You know, the

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civics, they're still underpaid, overworked,

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that kind of stuff. But yeah, we're close enough

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to say Detroit, but we're not necessarily exactly

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in Detroit. Brilliant. Well, you mentioned Detroit,

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so I'd love to start at the very beginning of

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your lifeline. So tell me exactly where you were

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born and tell me a little bit about your family

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dynamic, what your parents did and how many siblings.

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Okay. Yeah. So let's see. Three brothers, two

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sisters. Two brothers and one sister surviving.

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Mom and dad been married for just about 50 years.

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High school sweethearts. You know, still married

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to this day. I was born and raised in Oakland

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County, Michigan, right on the border of Oakland

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and Macomb, which is a real blue collar area.

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Very blue collar. All the trades work there.

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Going back to the auto industry, especially in

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the late 70s, early 80s, even mid to early 90s.

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The neighborhoods and the way everything was

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done, it was like strategic. You know, your line

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workers were here, right? And then your managers

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were here and your white collar people were here.

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It was, you know, a very class division of where

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people lived, even in the same communities and

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proximity to where the plants were and all those

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other things. So my dad actually didn't work

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in the auto industry. He was in the computer

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industry. He was a Harvard engineer, which basically

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meant at that time he was fixing ATM machines

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and anything that had to do with electrical engineering.

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And it morphed over time into something that

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was more desk job type of orientation. But in

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the beginning, it was more of a skilled trade

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than it was a white collar kind of thing. It

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over time morphed into it. But the neighborhood

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back then, yeah, it was... a real blue collar,

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stick together, tight knit. You know, the kids

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knew who everybody was. If you weren't from there,

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we knew real quick. You know, grievances were

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resolved with a quick fist. And then, you know,

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you pulled that guy up and, you know, dusted

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each other off and, you know. Everyone learned

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their lesson, and we went back to whatever we

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were doing, you know, sandlot football or, you

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know, riding bikes on the trails and all sorts

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of things that Michigan kids do, you know, pond

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hockey, all that. Interesting enough, though,

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when I was really young, I was about five, and

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my brother was four at the time. And, you know,

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same thing. As soon as the morning sun hit, you

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know, we're out the door, summertime, you know,

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playing with friends. um you know tragedy struck

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uh my brother was actually killed um by a truck

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uh on his bike and it was in close proximity

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to me very close so obviously it's tragic as

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a you know a young boy to um to lose a sibling

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right there in front of you and in that manner

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uh damn near broke my family apart um the whole

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neighborhood you know could feel it could feel

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the weight of it um no one felt real safe anymore

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you know and it wasn't because of you know criminal

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activity or anything like that obviously it was

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just a the notion that that can happen anywhere

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you know when you're careless and don't pay attention

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um too many factors in there to go back through

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and and see why or how but there was a massive

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impact and obviously impacted my life um you

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know really young you know that uh for the next

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god seven to ten years you know You know, we

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struggled as a family. You know, there was lawsuits

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and, you know, all sorts of turmoil and pain

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and healing that was going on. So growing up

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like that, it was a bit rough. You know, at some

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point in time, it started to mellow out. High

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school time, you know, I discovered sports. I

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got into the wrestling. I was pretty decent.

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You know, that kept me, for the most part, out

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of trouble. But I did find enough trouble, especially

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hanging out with some of the guys I was hanging

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out with. Eventually, I got in enough trouble

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that I actually got expelled from high school.

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A year later, I was allowed back. And, you know,

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I went to school and finished my time. But I'd

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have to go that extra year to graduate. I didn't

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want to do it. So I dropped out. So, yeah, I'm

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a high school dropout. Took that time and just

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manual labor, construction, that kind of stuff.

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But in that time frame, I was out on the job.

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And my sister, she was 24. I was 18 at the time.

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She was hit and killed by a drunk driver. So

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I lost my older sister and my younger brother.

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So I've been the youngest, oldest, and middle

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child in my family, which is an odd experience.

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Oldest now. You know, after that happens, it

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kind of changed my perspective on where I was

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in life and where I wanted to be. So I went,

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you know, I got my GED. I literally just picked

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up the book, studied it for a few weeks, paid

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to go take the test, took the test. You know,

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they let you know like 30 days later whether

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you passed or don't pass. You know, got the mail

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in my parents' house. I'm like, oh, cool. I have

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a GED. decent so yeah i'm like oh i guess it

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works um so i'm like okay what am i gonna do

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now um so i just you know joined the army they

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saw me coming you know right there young you

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know former athlete you know kind of a troublemaker

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trying to fix some things up um and uh they they

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got me on an infantry contract and uh it was

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you know all of them from there on out But it

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was probably the best thing for me. I just, I

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enjoyed the challenge. I really enjoyed the mentorship,

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even though it can be harsh at times. But it

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was exactly what I needed. And I needed to hear

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it from that type of environment, I guess. I

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don't know. I just, I was receptive to it differently

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than I was throughout with parents and, you know,

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other friends and teachers, coaches. For whatever

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reason, for me, it stuck. It was different. you

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know i was in and out i did my you know one time

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enlistment got it as a corporal um you know iraq

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was going on you know at that point in time it

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was late 2004 for me and i went right over and

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i got a security contract job and i was doing

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convoy security up and down msr tampa which is

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you know central to iraq and um the company i

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was with wasn't a very good company um but when

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you're you know, 20 -something years old, and

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they're offering you $10 ,000 a month in cash

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to go and do something, and you really don't

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have any other job skills. It seemed like a really

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good idea at the time. It wasn't. Fortunately

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for me, I had a former squad leader that was

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on a different contract with NSCOM, and we were

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both at Biop, Baghdad International Airport,

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and it was like a massive... like us military

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installation with different little installations

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within it and uh he had kind of heard over the

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net that there was this uh you know civilian

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convoy you know psd company and they were getting

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their ass handed to them uh just north of taji

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uh because we got hit by an id uh lost our fourth

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vehicle ironically uh the person that died in

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that vehicle was to see i was supposed to be

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seating sitting in we uh when we went and picked

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up our cargo, our trucks, you know, we were coming

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back before we actually got in the vehicles and,

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you know, began to SP. One of the drivers ate

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a silicone packet from the MREs. It was an Iraqi

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driver, so he got sick as crap. And I think he

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saw it was in the back of the truck and actually

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didn't want to drive it because they, you know,

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always look underneath the tarp. And it was,

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you know, RPG rounds, grenades, you know, explosives,

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things for the Iraqi army that we were dropping

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off. So he got sick. So then we had to reconfigure

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everything because one of our American drivers

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actually had a CDO and could drive a semi. So,

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you know, he had to go in that truck. We reconfigured.

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I went from truck four to truck three. And, you

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know, that was that. So, you know, by just one

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small event, it saved my life. You know, craziness.

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I didn't even realize at the time that that was

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so significant. But, you know, we got back out

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on the road. And a couple hours later, we're

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halfway back, just south of Balad, you know,

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just north of Taji. And, you know, first cab

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was there at the time, and they had everything

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blocked off. And they kind of told us that this

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is a choke point, you know, most likely ambushed.

00:14:08.429 --> 00:14:10.090
You know, we know about this ID. There's probably

00:14:10.090 --> 00:14:13.409
more. But, you know, when you don't have air

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cover and night vision, you know, all the other

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things that you did when you're in the military.

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You know, the decisions are a lot different and

00:14:20.179 --> 00:14:23.360
they make it a lot quicker. And the truck leader

00:14:23.360 --> 00:14:25.980
at the time decided, you know, we're going to

00:14:25.980 --> 00:14:28.980
press through because we didn't want to be on

00:14:28.980 --> 00:14:32.320
the road any longer with this kind of cargo.

00:14:32.480 --> 00:14:35.700
We wanted to get it dropped. So we pressed forward

00:14:35.700 --> 00:14:38.960
and sure as shit, you know, we get about a half

00:14:38.960 --> 00:14:40.679
a click down the road and then, you know, boom,

00:14:40.779 --> 00:14:44.279
the fourth truck is hit, split in half, killed

00:14:44.279 --> 00:14:47.240
the TCE. where i would have been sitting um with

00:14:47.240 --> 00:14:50.639
the rest of the guys and then uh which was real

00:14:50.639 --> 00:14:54.139
uh for the time they engaged us with the small

00:14:54.139 --> 00:14:56.100
arms fire and it was more of an ambush than anything

00:14:56.100 --> 00:15:00.720
else so you know four trucks one's down truck

00:15:00.720 --> 00:15:02.820
three we had to turn around and you know kind

00:15:02.820 --> 00:15:04.740
of get in between the kill zone you know fatal

00:15:04.740 --> 00:15:07.659
funnel where you know those guys were at and

00:15:07.659 --> 00:15:10.519
we had a building and it had kind of a fence

00:15:10.519 --> 00:15:12.720
on either side of it. You know, it was probably

00:15:12.720 --> 00:15:16.159
about 60, 70 meters, you know, just, you know,

00:15:16.159 --> 00:15:18.379
in front of us. But the semis and the rest of

00:15:18.379 --> 00:15:20.480
the trucks, you know, they were getting the hell

00:15:20.480 --> 00:15:22.279
out of there. You know, they were getting them

00:15:22.279 --> 00:15:26.360
out of the way. So, you know, we started covering

00:15:26.360 --> 00:15:28.519
fire and trying to move wounded behind our vehicle.

00:15:28.759 --> 00:15:33.080
And I remember two shots in on my M4 and click.

00:15:33.879 --> 00:15:36.639
You know, rather inconvenient time for it to

00:15:36.639 --> 00:15:39.370
stop working. um yeah i did everything i could

00:15:39.370 --> 00:15:42.690
and you know finally uh you know i had no choice

00:15:42.690 --> 00:15:45.470
deadline the weapon and there are some guys creeping

00:15:45.470 --> 00:15:48.289
around like a small utility building yeah we

00:15:48.289 --> 00:15:50.789
had a secondary so i was fortunate for that um

00:15:50.789 --> 00:15:55.409
it was a glock 17 so use those 45 rounds really

00:15:55.409 --> 00:15:58.370
quick and uh then just picked up you know weapon

00:15:58.370 --> 00:16:00.409
on the ground you know just the same thing anyone

00:16:00.409 --> 00:16:02.789
else would do turns out later there was a damn

00:16:02.789 --> 00:16:05.679
bullet lodged in the barrel of that rifle oh

00:16:05.679 --> 00:16:08.259
god so if you fired it would have exploded in

00:16:08.259 --> 00:16:12.600
your face yeah yeah so twice now unbeknownst

00:16:12.600 --> 00:16:16.259
to me you know i'm injured to death and i you

00:16:16.259 --> 00:16:17.899
know you escape it and you don't even realize

00:16:17.899 --> 00:16:21.480
it at the time um you know as soon as we're getting

00:16:21.480 --> 00:16:23.980
low on ammo and it's probably only been you know

00:16:23.980 --> 00:16:27.000
three minutes you know felt like three hours

00:16:27.000 --> 00:16:30.220
and uh the two other trucks came back blazing

00:16:30.220 --> 00:16:34.070
and we uh PKMs in the back with Kurdish Peshmerga

00:16:34.070 --> 00:16:36.870
as our, you know, secondary. And they were rolling

00:16:36.870 --> 00:16:39.490
pretty heavy and they came in guns blazing. And,

00:16:39.570 --> 00:16:43.470
you know, all of a sudden that got them to at

00:16:43.470 --> 00:16:45.769
least break the contact where they're at and

00:16:45.769 --> 00:16:47.470
fall back into their building. And, you know,

00:16:47.470 --> 00:16:50.690
we were laying waste to it. Don't ask how civilians

00:16:50.690 --> 00:16:54.509
had an AT -4, but we had one. And, you know,

00:16:54.529 --> 00:16:57.710
we pulled pins and, you know, it was armed, hot

00:16:57.710 --> 00:17:02.759
cocked, ready to fire. The Kurds realized that

00:17:02.759 --> 00:17:05.980
one of their guys had been killed and this particular

00:17:05.980 --> 00:17:11.380
group of Peshmerga hadn't been hit yet. You know,

00:17:11.400 --> 00:17:13.220
they had firefight experience, but they hadn't

00:17:13.220 --> 00:17:16.099
lost anybody. They hadn't had, you know, one

00:17:16.099 --> 00:17:19.079
of their tribesmen killed. So when they saw that,

00:17:19.259 --> 00:17:23.160
before we could fire off the AT -4, they ran

00:17:23.160 --> 00:17:25.640
through machine gun fire straight through right

00:17:25.640 --> 00:17:28.079
for the front door, kicked it the fuck down.

00:17:28.960 --> 00:17:30.960
And went in there, and we were getting ready

00:17:30.960 --> 00:17:35.259
to go in. It was only maybe 30 seconds. And they

00:17:35.259 --> 00:17:38.140
came out with 10 guys, you know, hands behind

00:17:38.140 --> 00:17:42.480
their head. They took prisoners. So we zip cuffed

00:17:42.480 --> 00:17:44.160
them, hooded them, had them laying on the ground.

00:17:44.740 --> 00:17:47.039
And we were still going to blow the building

00:17:47.039 --> 00:17:50.920
just to, you know, make sure. And the Kurds,

00:17:51.019 --> 00:17:52.619
not speaking enough English, you know, they're

00:17:52.619 --> 00:17:55.160
like, bombs. You know, like, don't do it. We

00:17:55.160 --> 00:17:58.890
go in there and look. It's all HME. It was a

00:17:58.890 --> 00:18:01.730
diet -y factory. If we would have hit that, we

00:18:01.730 --> 00:18:05.150
would have been just vaporized. Number three.

00:18:05.609 --> 00:18:11.210
Yeah. Number three that day. So, you know, we're

00:18:11.210 --> 00:18:15.109
waiting for Medivac to come in. Comes in, picks

00:18:15.109 --> 00:18:18.190
up wounded, picks up, you know, the KIAs, gets

00:18:18.190 --> 00:18:20.829
them out of there. You know, we take radios,

00:18:20.829 --> 00:18:23.309
everything sensitive out of the truck that was

00:18:23.309 --> 00:18:26.390
hit. You know, we regroup. and then you know

00:18:26.390 --> 00:18:30.730
push on down to taji at that point so get just

00:18:30.730 --> 00:18:33.130
inside the gate you know that's where the trucks

00:18:33.130 --> 00:18:37.769
are going to stay um you know go to use the wire

00:18:37.769 --> 00:18:42.029
take a piss and right before i put my boot down

00:18:42.029 --> 00:18:47.089
number four freaking anti -tank mine that was

00:18:47.089 --> 00:18:51.150
sitting there and uh i was like jesus christ

00:18:51.150 --> 00:18:54.940
this is days just getting worse it's not like

00:18:54.940 --> 00:18:58.819
like i don't know at this point like what's what's

00:18:58.819 --> 00:19:01.400
going on here so you know i kind of pointed it

00:19:01.400 --> 00:19:04.200
out like oh yeah we probably should do something

00:19:04.200 --> 00:19:06.980
about that more than likely it was inert anyways

00:19:06.980 --> 00:19:12.420
you know um but still just to you know have that

00:19:12.420 --> 00:19:14.420
happen mentally the things that go through your

00:19:14.420 --> 00:19:18.299
head there but we rolled out um went through

00:19:18.299 --> 00:19:21.019
the tip of the sunni triangle uh at this point

00:19:21.019 --> 00:19:24.420
it's night And we just hauled ass right back

00:19:24.420 --> 00:19:28.440
through. Everybody's tired, angry, had a long

00:19:28.440 --> 00:19:33.900
day. So if any pot shots came off, I mean, they

00:19:33.900 --> 00:19:37.660
got more return fire than they would have thought

00:19:37.660 --> 00:19:40.920
for because we had no problem stopping and saying

00:19:40.920 --> 00:19:45.039
hi. We got back, the rest of the thing, you know,

00:19:45.039 --> 00:19:46.660
no problem. It was a place called Camp Bristol

00:19:46.660 --> 00:19:53.190
out by the tower area. We got back, and I got

00:19:53.190 --> 00:19:56.690
to the talk, turned in my gear, and my squad

00:19:56.690 --> 00:19:58.549
leader was there, the guy I was referring to

00:19:58.549 --> 00:20:00.109
earlier, because he had heard everything over,

00:20:00.269 --> 00:20:03.069
and he's like, you're not staying. He's like,

00:20:03.150 --> 00:20:07.069
just resign, and you're coming with me. And I

00:20:07.069 --> 00:20:10.750
was hesitant, and he's like, this crap is going

00:20:10.750 --> 00:20:12.849
to happen every day. Do you want to do this?

00:20:12.950 --> 00:20:14.390
This is why they're trying to pay you $10 ,000

00:20:14.390 --> 00:20:18.089
a month. This isn't the same. And I was like,

00:20:18.089 --> 00:20:22.579
all right. So I just, you know, thanked everybody

00:20:22.579 --> 00:20:25.160
there. And I just said, you know, for me, I'm

00:20:25.160 --> 00:20:27.440
going to go with somebody I trust. You know,

00:20:27.539 --> 00:20:32.039
I'm not here. So I grabbed my bag and got in

00:20:32.039 --> 00:20:35.039
the truck, a Hilux, and drove to the other side

00:20:35.039 --> 00:20:37.680
of Biop. And, you know, it actually turned out

00:20:37.680 --> 00:20:41.240
to be an intelligence contract, INSCOM, Intelligence

00:20:41.240 --> 00:20:43.279
Command of the United States Military. And they

00:20:43.279 --> 00:20:47.569
had a very different. contracts going out at

00:20:47.569 --> 00:20:51.210
the same time in that area. But I went and I

00:20:51.210 --> 00:20:54.230
met his boss and, you know, talked for about

00:20:54.230 --> 00:20:56.789
an hour and they're like, okay, yeah, we're going

00:20:56.789 --> 00:20:58.410
to, you know, send something back to the States

00:20:58.410 --> 00:21:01.269
and get you an offer letter, everything. Just

00:21:01.269 --> 00:21:03.910
go home. You know, we'll actually help you out

00:21:03.910 --> 00:21:05.329
and get you a ticket back to the United States.

00:21:05.829 --> 00:21:10.890
So recycled back out and back to the U .S. Two

00:21:10.890 --> 00:21:13.740
weeks later. Right back down to Georgia, right

00:21:13.740 --> 00:21:17.960
back through CRC, right back over to Iraq. But

00:21:17.960 --> 00:21:21.740
this time, I started doing security work. You

00:21:21.740 --> 00:21:24.660
know, it was intelligence support work. And I

00:21:24.660 --> 00:21:26.660
actually got put in the IZ, the International

00:21:26.660 --> 00:21:28.759
Zone of the Green Zone, right next to the Green

00:21:28.759 --> 00:21:32.380
Zone Cafe after it was blown up. So, you know,

00:21:32.400 --> 00:21:37.319
it was remodeled. That was kind of nice. But,

00:21:37.319 --> 00:21:39.619
you know, we're right behind the old Bath Party

00:21:39.619 --> 00:21:42.680
headquarters where FOB Honor was. We actually

00:21:42.680 --> 00:21:44.099
weren't in the FOB. We were actually outside

00:21:44.099 --> 00:21:46.160
of it, a place called the Golden Dome, which

00:21:46.160 --> 00:21:50.720
was like essentially their compound. And I wasn't

00:21:50.720 --> 00:21:52.579
sure exactly what I was supposed to be doing

00:21:52.579 --> 00:21:55.740
yet. No one had really mentioned it. Logistics

00:21:55.740 --> 00:21:58.380
was said. Something about recruiting was said.

00:21:59.799 --> 00:22:02.980
But I really wasn't 100 % sure what I was going

00:22:02.980 --> 00:22:07.599
to do. And they were recruiting local national

00:22:07.599 --> 00:22:10.700
linguists for the most part to work with U .S.

00:22:10.700 --> 00:22:13.240
military as interpreters. They were gathering

00:22:13.240 --> 00:22:16.259
biometrics. They were doing, you know, some other

00:22:16.259 --> 00:22:19.220
things that were going on there. And, you know,

00:22:19.220 --> 00:22:21.920
so I was one of the admins in the office going

00:22:21.920 --> 00:22:25.539
through things. And I noticed there was a desk

00:22:25.539 --> 00:22:28.400
where all these files had just been thrown. I

00:22:28.400 --> 00:22:31.200
was like, what are these? Like, oh, those are

00:22:31.200 --> 00:22:33.869
the ones that got killed. either with their units

00:22:33.869 --> 00:22:37.930
or in most cases, honestly, family or raw people

00:22:37.930 --> 00:22:40.549
found out that they, you know, were working with

00:22:40.549 --> 00:22:44.930
us and they were, you know, killed. So there

00:22:44.930 --> 00:22:47.269
were supposed to be benefits paid to them through

00:22:47.269 --> 00:22:50.109
the U .S. government and a few other entities.

00:22:50.349 --> 00:22:53.430
And no one was really contacting them. At this

00:22:53.430 --> 00:22:54.549
point, they didn't know what happened to their

00:22:54.549 --> 00:22:57.630
family member, a lot of them. So talking with,

00:22:57.769 --> 00:23:01.470
you know, a few of the leaders. leaders in the

00:23:01.470 --> 00:23:05.269
company and what was going on. You know, they

00:23:05.269 --> 00:23:06.950
just didn't have the resources at that time to

00:23:06.950 --> 00:23:09.690
investigate, you know, go through, get the paperwork,

00:23:09.829 --> 00:23:11.450
make the contact, all those other things. But

00:23:11.450 --> 00:23:15.869
they really did want to. You know, just how I

00:23:15.869 --> 00:23:17.509
grew up and what I experienced, I didn't think

00:23:17.509 --> 00:23:20.750
was right. So I asked if I could do it, you know,

00:23:20.750 --> 00:23:23.980
as an additional duty at first. And so they let

00:23:23.980 --> 00:23:25.960
me work with one of our U .S. hired interpreters,

00:23:25.960 --> 00:23:28.119
you know, to interpret everything, you know,

00:23:28.119 --> 00:23:30.259
get all the paperwork documentation. You know,

00:23:30.259 --> 00:23:32.200
they were calling Iraqi police. They were calling,

00:23:32.460 --> 00:23:36.420
you know, units. We were getting everything we

00:23:36.420 --> 00:23:39.559
could to kind of get the standard thing you would

00:23:39.559 --> 00:23:43.240
need for, you know, a claim with, you know, an

00:23:43.240 --> 00:23:44.920
insurance company. In this case, it was U .S.

00:23:44.940 --> 00:23:49.200
Department of Labor. And we, you know, over time,

00:23:49.220 --> 00:23:52.240
you know, took care of. you know, several hundred

00:23:52.240 --> 00:23:56.359
of them, hundreds of them. Whether it was getting

00:23:56.359 --> 00:23:59.819
the wounded out to Jordan or whether it was,

00:23:59.819 --> 00:24:02.660
you know, notifying next of kin and having the

00:24:02.660 --> 00:24:05.019
men give them a cash indictment and then start

00:24:05.019 --> 00:24:07.480
the Department of Labor paperwork, they quickly

00:24:07.480 --> 00:24:09.960
escalated to a full -time job once they saw the,

00:24:09.980 --> 00:24:12.160
you know, the amount of work that had to be done.

00:24:12.380 --> 00:24:15.039
And at that point in time, in 2005, things were

00:24:15.039 --> 00:24:17.400
getting more kinetic, you know, they were increasing,

00:24:17.559 --> 00:24:21.609
so. They needed somebody to deal with it because,

00:24:21.750 --> 00:24:24.410
you know, they would dump them off at the hospital.

00:24:24.990 --> 00:24:28.410
And the U .S. military, for the locals, they

00:24:28.410 --> 00:24:30.450
were like, yeah, they can stay a night, but then

00:24:30.450 --> 00:24:32.869
they got to go. I was able to work with command,

00:24:33.170 --> 00:24:36.730
you know, and basically under the LOIs that we

00:24:36.730 --> 00:24:39.849
had, kind of get them to have a little bit more

00:24:39.849 --> 00:24:42.170
of an extended period of time. For those that

00:24:42.170 --> 00:24:44.410
weren't like severely wounded, you know, we would

00:24:44.410 --> 00:24:46.710
get them out if they were stabilized. For the

00:24:46.710 --> 00:24:49.700
ones that were severely wounded. and one in particular

00:24:49.700 --> 00:24:51.980
that was hit by an IED, and he happened to be

00:24:51.980 --> 00:24:55.700
the interpreter for one of the battalion commanders

00:24:55.700 --> 00:25:01.279
for an MP company, or battalion hire. You know,

00:25:01.319 --> 00:25:03.359
we did everything we could for this guy, but

00:25:03.359 --> 00:25:06.619
he had a TBI. He was in a coma. You know, it

00:25:06.619 --> 00:25:08.480
really wasn't looking good. He needed long -term

00:25:08.480 --> 00:25:10.319
care, and there's only so much you can do in

00:25:10.319 --> 00:25:13.119
a combat support hospital. So, you know, I had

00:25:13.119 --> 00:25:16.000
to work through the Department of Labor, through

00:25:16.000 --> 00:25:18.450
our company. through the U .S. State Department,

00:25:18.630 --> 00:25:21.549
through the Iraqi Interior Ministry, through

00:25:21.549 --> 00:25:24.049
every hoop you could think of, to coordinate

00:25:24.049 --> 00:25:27.049
an ambulance flight from Lebanon to be allowed

00:25:27.049 --> 00:25:30.549
to land at Baghdad International Airport, to

00:25:30.549 --> 00:25:34.990
wait for us to take him there from the IZ, which

00:25:34.990 --> 00:25:38.309
means I had to get permission to use a medevac

00:25:38.309 --> 00:25:40.829
helicopter to take us there from the U .S. Army,

00:25:41.049 --> 00:25:43.630
and I had to borrow their life support systems

00:25:43.630 --> 00:25:48.519
in order to get him transported. got all that

00:25:48.519 --> 00:25:51.319
somehow worked out. And I was like, all right,

00:25:51.319 --> 00:25:54.880
good. He's going to go. And, you know, the mission

00:25:54.880 --> 00:25:56.420
was about to start. They were getting ready to

00:25:56.420 --> 00:25:59.059
do their thing. You know, I was signing some

00:25:59.059 --> 00:26:00.900
paperwork and I was getting ready to leave. And,

00:26:00.900 --> 00:26:03.420
you know, the liaison was a major. She was like,

00:26:03.500 --> 00:26:06.960
where are you going? I was like, I don't know.

00:26:06.980 --> 00:26:11.779
I assume this is good. Oh, no. You're going with

00:26:11.779 --> 00:26:15.299
them. I'm not letting you go with this equipment

00:26:15.299 --> 00:26:17.319
and everything else. You're going with them.

00:26:17.799 --> 00:26:20.299
So she talks to the pilot, whatever. You know,

00:26:20.319 --> 00:26:23.940
I have my stuff. Got it. At this point, it's,

00:26:23.940 --> 00:26:27.720
you know, about 4, 4 .30. It's getting late.

00:26:27.880 --> 00:26:31.460
You know, sun goes down there pretty quick. We

00:26:31.460 --> 00:26:36.259
get in, and we can't find the plane that flew

00:26:36.259 --> 00:26:38.180
in from Lebanon. I have no idea where it is.

00:26:38.480 --> 00:26:42.200
So I'm on a... Iraq, you know, piece of crap

00:26:42.200 --> 00:26:44.960
cell phone talking to somebody in Dubai who's

00:26:44.960 --> 00:26:48.579
talking to somebody in Lebanon who then picks

00:26:48.579 --> 00:26:52.440
up a Thraya to call a plane to tell them to start

00:26:52.440 --> 00:26:55.140
hitting their lights so we can see, you know,

00:26:55.180 --> 00:26:58.000
who they are. And eventually we were able to

00:26:58.000 --> 00:26:59.680
identify the plane. Problem was there were two

00:26:59.680 --> 00:27:02.079
sides of the airport, the civilian Iraqi side

00:27:02.079 --> 00:27:04.740
where these guys landed and the military controlled

00:27:04.740 --> 00:27:08.359
side where we were. And the pilots weren't really

00:27:08.359 --> 00:27:12.289
allowed to go over there. Obviously, you know,

00:27:12.289 --> 00:27:14.750
there was no other choice. So the pilot looks

00:27:14.750 --> 00:27:16.890
at me, he's like, you have five minutes from

00:27:16.890 --> 00:27:19.069
the time we hit the tarmac to the time that we're

00:27:19.069 --> 00:27:24.069
gone with or without you. I don't care, but we're

00:27:24.069 --> 00:27:28.430
gone in five minutes. You know, he was definitely

00:27:28.430 --> 00:27:32.210
timing the issue. So we lift off, go back, get

00:27:32.210 --> 00:27:34.369
right up as close as we can to the, you know,

00:27:34.369 --> 00:27:37.250
plane. their door drops to bring out their equipment

00:27:37.250 --> 00:27:39.450
and the doctor that was there was oh hi you know

00:27:39.450 --> 00:27:42.329
he's trying to talk like there's no time for

00:27:42.329 --> 00:27:45.529
this you know we yeah we have five minutes and

00:27:45.529 --> 00:27:48.089
honestly the sun is about to go down if this

00:27:48.089 --> 00:27:49.730
bird doesn't go off before the sun goes down

00:27:49.730 --> 00:27:51.529
you're not leaving you know because there are

00:27:51.529 --> 00:27:53.710
no flights especially civilian flights that dart

00:27:53.710 --> 00:27:59.690
um barely but barely got it done and hyder was

00:27:59.690 --> 00:28:03.509
not a small dude he was you know 661 you know

00:28:03.509 --> 00:28:07.160
240 he was Getting him crammed into that plane

00:28:07.160 --> 00:28:10.359
and, you know, taking him off and already putting

00:28:10.359 --> 00:28:13.259
him on and doing this, you know, outside, you

00:28:13.259 --> 00:28:16.259
know, on tarmac was an interesting experience

00:28:16.259 --> 00:28:19.460
to say the least, but it all got done. I just

00:28:19.460 --> 00:28:21.799
remember getting back on the helicopter and it

00:28:21.799 --> 00:28:24.079
was, it was winding up and they took off and

00:28:24.079 --> 00:28:27.480
they're taking a turn to go back to the IZ and

00:28:27.480 --> 00:28:31.079
I could see the plane just taking off, you know,

00:28:31.079 --> 00:28:33.920
the sun just about to set. I was like, holy shit,

00:28:34.079 --> 00:28:36.380
we actually did it. And they flew him into Armand

00:28:36.380 --> 00:28:38.680
Jordan and got him into a hospital there that

00:28:38.680 --> 00:28:40.660
the Department of Labor pretty much designated

00:28:40.660 --> 00:28:44.059
for these types of injuries with the Iraqis.

00:28:44.559 --> 00:28:47.400
And, you know, he was there for like six months

00:28:47.400 --> 00:28:50.180
and his family went there and was visiting him.

00:28:51.160 --> 00:28:53.500
His father was a correspondent for the L .A.

00:28:53.519 --> 00:28:56.400
Times. So it ended up getting a little bit of

00:28:56.400 --> 00:29:00.140
press, to say the least. But something happening

00:29:00.140 --> 00:29:02.420
and getting an infection. And I remember I found

00:29:02.420 --> 00:29:07.059
out Christmas. that he passed you know after

00:29:07.059 --> 00:29:10.819
all that now that was pretty defeating too because

00:29:10.819 --> 00:29:13.680
that was like the one thing out of all the you

00:29:13.680 --> 00:29:16.900
know shit crap you know all the things that had

00:29:16.900 --> 00:29:18.500
happened it was like that was going to be the

00:29:18.500 --> 00:29:23.079
one good thing uh to end that tour um but you

00:29:23.079 --> 00:29:25.660
know we did everything we could so you know it

00:29:25.660 --> 00:29:28.279
was what it was you know getting back to the

00:29:28.279 --> 00:29:34.619
states after that um i got lucky and the um Operation

00:29:34.619 --> 00:29:39.460
side in the U .S. picked me up for a job. So

00:29:39.460 --> 00:29:44.920
newly married, just married. Moved out of Michigan,

00:29:45.059 --> 00:29:48.799
never been out of Michigan like that, not to

00:29:48.799 --> 00:29:53.220
live outside of the military. And then starting

00:29:53.220 --> 00:29:56.079
a new job, all those things. Realized I'd moved

00:29:56.079 --> 00:29:58.319
a little bit too far away for the D .C. area.

00:29:58.700 --> 00:30:02.140
You know, 25 miles doesn't seem far, you know.

00:30:02.930 --> 00:30:05.589
At least it didn't at the time. But it ended

00:30:05.589 --> 00:30:07.089
up being like a two -hour commute each way because

00:30:07.089 --> 00:30:08.930
the traffic and all this other stuff was miserable.

00:30:10.390 --> 00:30:17.650
But I think, you know, for the next six years,

00:30:17.789 --> 00:30:21.950
you know, it was pretty much Op Temple was just

00:30:21.950 --> 00:30:23.890
the same there as it was, you know, in a theater.

00:30:25.130 --> 00:30:27.950
You know, same thing was on a Mexican team, NOC

00:30:27.950 --> 00:30:29.650
team, you know, if we'd have casually, I'd go

00:30:29.650 --> 00:30:32.589
to Dover, you know, and start coordinating to

00:30:32.589 --> 00:30:35.670
have them move over to a civilian morgue, whether

00:30:35.670 --> 00:30:38.269
they're viewable, getting the personal effects,

00:30:38.529 --> 00:30:41.250
coordinating, you know, the hero's flight home,

00:30:41.549 --> 00:30:44.170
escorting the remains, you know, getting them

00:30:44.170 --> 00:30:47.109
to the local funeral home there. And then at

00:30:47.109 --> 00:30:48.990
the same time, keeping everything in contact

00:30:48.990 --> 00:30:52.990
with the people that did the notifications actually

00:30:52.990 --> 00:30:55.829
with. Because as soon as the notifications were

00:30:55.829 --> 00:30:57.910
made, they stayed with the family until, you

00:30:57.910 --> 00:30:59.690
know, we were able to get their loved one home.

00:31:00.150 --> 00:31:02.069
And then usually, like I said, I stayed with

00:31:02.069 --> 00:31:04.390
the loved one until they were returned home.

00:31:05.230 --> 00:31:07.589
But, you know, that could happen at any point,

00:31:07.609 --> 00:31:09.789
any time. So I always had it backpacked. Even

00:31:09.789 --> 00:31:12.009
then, there's always something constantly, you

00:31:12.009 --> 00:31:17.470
know, ready to happen. Finally, a few years later,

00:31:17.589 --> 00:31:21.130
you know, I had a daughter, you know, so I have

00:31:21.130 --> 00:31:25.559
a new dad, all these other things. And Afghanistan

00:31:25.559 --> 00:31:29.640
was starting to warm up a little bit. And I really

00:31:29.640 --> 00:31:33.200
wanted to try again. You know, I wanted to go

00:31:33.200 --> 00:31:35.799
back. I wanted to get the contractor money and

00:31:35.799 --> 00:31:40.200
all those other things. So, you know, my wife

00:31:40.200 --> 00:31:43.220
let me. So I moved off the Iraq test to the Afghanistan

00:31:43.220 --> 00:31:46.920
side. And, you know, I was there for almost 20

00:31:46.920 --> 00:31:49.920
months. You know, on that rotation, you know,

00:31:49.920 --> 00:31:52.680
I had two vacations home, like after nine months

00:31:52.680 --> 00:31:54.220
and then after another six months after that.

00:31:54.720 --> 00:31:59.779
But it was a long, a long one. That one was a

00:31:59.779 --> 00:32:03.599
little bit different position. You know, it was

00:32:03.599 --> 00:32:06.880
a little bit more hands on. But, you know, I

00:32:06.880 --> 00:32:10.059
was in a little bit of our war back area, which

00:32:10.059 --> 00:32:12.920
is south of Kabul, about, you know, I'd say 70

00:32:12.920 --> 00:32:16.819
miles. And that battle space was, you know. a

00:32:16.819 --> 00:32:21.500
good a good warm one um but uh spent all that

00:32:21.500 --> 00:32:25.000
time there and uh went back again headquarters

00:32:25.000 --> 00:32:28.039
picked me back up uh so i was an operations manager

00:32:28.039 --> 00:32:31.759
there the whole time that was happening my tsci

00:32:31.759 --> 00:32:34.920
was processing and it finally came through um

00:32:34.920 --> 00:32:39.240
so i had some options i didn't have before and

00:32:39.240 --> 00:32:41.819
uh there was another agency i wanted to go to

00:32:41.819 --> 00:32:44.599
a new agency the joint id defeat organization

00:32:45.400 --> 00:32:48.339
guys that were making bombs and, you know, hunt

00:32:48.339 --> 00:32:50.579
them down and find them. Specifically the COVID,

00:32:50.720 --> 00:32:53.160
which was the world's, at the time, the world's

00:32:53.160 --> 00:32:55.980
largest fusion intelligence area. And they had

00:32:55.980 --> 00:32:59.839
people at the location in the U .S., you know,

00:32:59.839 --> 00:33:03.500
doing all sorts of things. And then people downrange

00:33:03.500 --> 00:33:06.240
all over the world, you know, on the other end

00:33:06.240 --> 00:33:09.369
of that mission. So I was lucky and fortunate

00:33:09.369 --> 00:33:12.450
enough to get into the J33, which was the current

00:33:12.450 --> 00:33:14.769
operations. And I was part of the general staff.

00:33:14.990 --> 00:33:18.549
So all the plans, policy, you know, centrally,

00:33:18.549 --> 00:33:21.009
all the planning, future planning, meetings,

00:33:21.390 --> 00:33:23.609
you know, dignitaries, all that stuff, everything

00:33:23.609 --> 00:33:26.109
that came through, you know, we were part of

00:33:26.109 --> 00:33:29.170
and knew and prepared and, you know, learned

00:33:29.170 --> 00:33:31.509
a hell of a lot there, especially about leadership.

00:33:32.690 --> 00:33:35.029
And just it was a whole different type of experience.

00:33:37.000 --> 00:33:40.339
That was pretty much the end of the military

00:33:40.339 --> 00:33:42.500
and contracting piece. I was there for a couple

00:33:42.500 --> 00:33:44.400
of years, did a couple of rotations with them

00:33:44.400 --> 00:33:48.559
too. And then that was when I went into the private

00:33:48.559 --> 00:33:53.900
industry side. So that's early life to end of

00:33:53.900 --> 00:33:59.400
civilian contractor military life. Well, I want

00:33:59.400 --> 00:34:02.480
to go back to the initial loss of your brother.

00:34:03.869 --> 00:34:05.650
And then obviously you have another one, you

00:34:05.650 --> 00:34:09.409
know, 20 years later. How did you and your family,

00:34:09.590 --> 00:34:13.369
when you look back now, what were the effective

00:34:13.369 --> 00:34:16.730
ways that you process some of this grief and

00:34:16.730 --> 00:34:18.889
were there any, you know, any negative ones now

00:34:18.889 --> 00:34:24.829
when you look back? Well, at first we didn't

00:34:24.829 --> 00:34:26.869
know where to start. You know, I remember the

00:34:26.869 --> 00:34:29.190
first Christmas because it happened in June,

00:34:29.329 --> 00:34:32.090
you know, and that six months was just an entire

00:34:32.090 --> 00:34:35.449
blur. started school school age kid you know

00:34:35.449 --> 00:34:39.650
just you know two months later so obviously you

00:34:39.650 --> 00:34:42.250
know they have you in therapy as a kid right

00:34:42.250 --> 00:34:45.710
away you know to try to process the trauma but

00:34:45.710 --> 00:34:49.969
um you know my sister and my mom same thing they

00:34:49.969 --> 00:34:52.949
were processing it oh yeah obviously it was still

00:34:52.949 --> 00:34:56.650
miserable um but my dad just shut down i mean

00:34:56.650 --> 00:35:00.670
he just shut down uh he would he went to work

00:35:00.670 --> 00:35:05.300
and he came home but he didn't want to talk about

00:35:05.300 --> 00:35:07.280
it. He didn't want it brought up. He didn't want

00:35:07.280 --> 00:35:10.579
to think about it. He just, he couldn't. It broke

00:35:10.579 --> 00:35:13.820
him pretty hard. So that caused a lot of tension

00:35:13.820 --> 00:35:16.300
because, you know, my mom wanted to see it as

00:35:16.300 --> 00:35:18.199
a family, go to family counseling, do all those

00:35:18.199 --> 00:35:20.639
things. It was point of friction. And that's

00:35:20.639 --> 00:35:22.960
when they decided that they wanted to do, you

00:35:22.960 --> 00:35:25.579
know, a lawsuit over the company because it was

00:35:25.579 --> 00:35:28.760
a commercial truck that actually hit them. And,

00:35:28.860 --> 00:35:31.960
you know, once that started, you know, lawsuits

00:35:31.960 --> 00:35:34.099
are expensive. And if there's not a lot of money

00:35:34.099 --> 00:35:38.739
to go around at that point, then, you know, there's

00:35:38.739 --> 00:35:40.420
even less. And when there's less and there's

00:35:40.420 --> 00:35:43.960
not a lot, that makes things very difficult.

00:35:44.500 --> 00:35:46.440
You know, I remember for probably the next five

00:35:46.440 --> 00:35:48.599
or six years, you know, my entire time through

00:35:48.599 --> 00:35:52.679
elementary school and even the beginning of middle

00:35:52.679 --> 00:35:54.719
school, like there was no school clothes shopping

00:35:54.719 --> 00:35:56.739
or anything like that. I got my cousin's hand

00:35:56.739 --> 00:35:59.460
-me -down clothes or, you know, I only got new

00:35:59.460 --> 00:36:01.920
shoes at like the discount store, you know, and

00:36:01.920 --> 00:36:04.760
that was like, one pair a year and had those

00:36:04.760 --> 00:36:08.500
things ripped apart and duct tape back up. It

00:36:08.500 --> 00:36:12.280
was, you know, it was what it was. So I think

00:36:12.280 --> 00:36:16.159
that was an added stress that as a young person,

00:36:16.219 --> 00:36:20.500
I wish I wouldn't have had to experience. I think

00:36:20.500 --> 00:36:24.239
it just added so much more to it and pulled everybody

00:36:24.239 --> 00:36:26.820
in such different directions and the family that

00:36:26.820 --> 00:36:30.860
it, it was damn near impossible, but you know.

00:36:31.360 --> 00:36:33.340
we all made it through it came back on the other

00:36:33.340 --> 00:36:37.000
side and during that time my parents you know

00:36:37.000 --> 00:36:40.179
they had three more kids you know there was almost

00:36:40.179 --> 00:36:45.420
back to back to back so you know quickly it was

00:36:45.420 --> 00:36:48.579
you know more like being a brother again and

00:36:48.579 --> 00:36:51.239
and kind of you know focusing on the new siblings

00:36:51.239 --> 00:36:54.539
and all those other things so i would say the

00:36:54.539 --> 00:36:56.199
things that were done right you know it was kind

00:36:56.199 --> 00:37:00.360
of it was good to have that that family you know

00:37:01.269 --> 00:37:04.610
aspect back to it joy you know playfulness all

00:37:04.610 --> 00:37:09.050
those things um you know as the brothers and

00:37:09.050 --> 00:37:11.530
sister got a little older you know my dad started

00:37:11.530 --> 00:37:15.369
to warm up a little bit and um thank god you

00:37:15.369 --> 00:37:18.269
know to this day he's seems like he's getting

00:37:18.269 --> 00:37:21.670
softer every year you know he's you know a lot

00:37:21.670 --> 00:37:25.150
better so in time everything worked out just

00:37:25.150 --> 00:37:27.969
the way it was supposed to now we kind of touched

00:37:27.969 --> 00:37:31.179
on this right before we hit record But when you're

00:37:31.179 --> 00:37:36.039
able to process trauma somewhat, it can actually

00:37:36.039 --> 00:37:38.179
drive you towards certain careers. And there's

00:37:38.179 --> 00:37:41.219
so many people on this show who wore uniform

00:37:41.219 --> 00:37:44.159
for their profession, for their career, that

00:37:44.159 --> 00:37:46.980
actually had quite significant trauma in their

00:37:46.980 --> 00:37:49.199
early life. Now, you know, you could argue a

00:37:49.199 --> 00:37:51.179
dress. I think that becomes almost a superpower.

00:37:52.279 --> 00:37:54.619
And unaddressed, obviously, it still leaves that

00:37:54.619 --> 00:37:56.659
kind of fractured foundation that we're now,

00:37:56.800 --> 00:37:58.820
you know, piling other stuff on as we actually

00:37:58.820 --> 00:38:02.639
do our job. When you look back now, how did that

00:38:02.639 --> 00:38:05.219
loss so early factor into your journey into the

00:38:05.219 --> 00:38:08.019
military? Oh, it was definitely a superpower

00:38:08.019 --> 00:38:11.619
because it was addressed. It took a lot of time.

00:38:13.239 --> 00:38:16.159
I mean, basically, my childhood and adolescence,

00:38:16.179 --> 00:38:17.760
you know, I had it out of therapy the whole time

00:38:17.760 --> 00:38:19.739
because as your brain develops and emotions and

00:38:19.739 --> 00:38:22.110
hormones and all those things change. And that

00:38:22.110 --> 00:38:25.150
leads me into something when we talk about Transcend.

00:38:25.710 --> 00:38:29.610
It, you know, it was just restarting all over

00:38:29.610 --> 00:38:32.530
again, you know, getting back to being able to

00:38:32.530 --> 00:38:35.250
process what had happened because it was so bad.

00:38:35.809 --> 00:38:38.130
To this day, you know, there are things that

00:38:38.130 --> 00:38:39.789
happened overseas and things that I dealt with

00:38:39.789 --> 00:38:43.989
that actually registered less of an impact than

00:38:43.989 --> 00:38:46.110
that did. You know, I think part of that was

00:38:46.110 --> 00:38:47.969
because of my age and part of it because actually

00:38:47.969 --> 00:38:53.389
the, you know, how dramatic it was. But, yeah,

00:38:53.530 --> 00:38:56.050
I think going through all that just made it so

00:38:56.050 --> 00:38:58.289
I could focus on what was important at that moment

00:38:58.289 --> 00:39:01.590
in time. And I was able to block out the actual

00:39:01.590 --> 00:39:04.510
event that had happened, you know, the emotions

00:39:04.510 --> 00:39:06.829
that were going along with it. It allowed me

00:39:06.829 --> 00:39:11.010
to kind of process things a little faster, a

00:39:11.010 --> 00:39:13.730
little quicker, and be able to be there for other

00:39:13.730 --> 00:39:16.989
people. Especially, you know, having that empathy

00:39:16.989 --> 00:39:18.690
to see the things that I was seeing, you know,

00:39:18.690 --> 00:39:21.559
with not being able to. get people their benefits

00:39:21.559 --> 00:39:24.940
and things like that so i you know between the

00:39:24.940 --> 00:39:27.019
empathy and the capability you know it definitely

00:39:27.019 --> 00:39:29.480
set me up a path that went up yeah and i can

00:39:29.480 --> 00:39:32.099
tell the empathy side not only what i know now

00:39:32.099 --> 00:39:34.960
about you know how you help with 7x for example

00:39:34.960 --> 00:39:38.099
but also just in this journey caring enough about

00:39:38.099 --> 00:39:41.699
you know the iraqi allies to take care of their

00:39:41.699 --> 00:39:43.380
families and you know some of the other things

00:39:43.380 --> 00:39:47.039
that you've done i've said this a lot as a medic

00:39:47.760 --> 00:39:49.840
I think the thing that haunts us, firefighters

00:39:49.840 --> 00:39:52.579
and medics and police officers, is not so much

00:39:52.579 --> 00:39:55.179
the grotesque scene of someone being killed.

00:39:55.260 --> 00:39:58.280
It's the wails of the people left behind. So

00:39:58.280 --> 00:40:01.699
you had your really shitty day, near -death experience

00:40:01.699 --> 00:40:05.480
times four. But then you have these death notifications.

00:40:05.500 --> 00:40:08.440
You literally are going to see these grieving

00:40:08.440 --> 00:40:12.260
widows and widowers. That is now compounding

00:40:12.260 --> 00:40:14.360
onto some of the trauma. As you said, even though

00:40:14.360 --> 00:40:16.019
it was addressed, it was still there as well.

00:40:17.519 --> 00:40:20.159
What were the highs and the lows of your own

00:40:20.159 --> 00:40:21.780
mental health as you progressed through adulthood?

00:40:24.639 --> 00:40:27.980
Highs and lows. Before, just to get back from

00:40:27.980 --> 00:40:31.980
those deployments with a sense of accomplishment,

00:40:32.079 --> 00:40:36.079
regardless of how arduous it was and mentally

00:40:36.079 --> 00:40:38.500
taxing, I felt like I'd built something that

00:40:38.500 --> 00:40:42.559
had left because when I was there, that position

00:40:42.559 --> 00:40:44.679
didn't exist and somebody wasn't taking care

00:40:44.679 --> 00:40:47.139
of those people when I left. you know, somebody

00:40:47.139 --> 00:40:48.940
was coming in to replace me and to continue that

00:40:48.940 --> 00:40:51.639
on and make sure that it continued, that as long

00:40:51.639 --> 00:40:53.880
as we were there and that was happening, that

00:40:53.880 --> 00:40:55.880
somebody was going to be, you know, on watch

00:40:55.880 --> 00:40:58.320
and making sure that, you know, the loose ends

00:40:58.320 --> 00:41:00.159
were tied, the families were contacted, taken

00:41:00.159 --> 00:41:02.619
care of, the right things were being done. So

00:41:02.619 --> 00:41:05.340
that meant a lot to me. And then, you know, like

00:41:05.340 --> 00:41:09.260
I said, getting married, you know, the woman

00:41:09.260 --> 00:41:11.699
I love, I'm still with her 17 years later, you

00:41:11.699 --> 00:41:15.090
know, and. be able to start our life together

00:41:15.090 --> 00:41:17.489
and have that excitement and actually have a

00:41:17.489 --> 00:41:20.690
job, you know, behind a desk instead of, you

00:41:20.690 --> 00:41:22.550
know, doing some of the other things that were

00:41:22.550 --> 00:41:27.489
going on. It was important. It gave me hope that

00:41:27.489 --> 00:41:30.909
I could do something in the future. So I guess

00:41:30.909 --> 00:41:35.530
that's a good way to put it. The Lowe's, a common

00:41:35.530 --> 00:41:38.429
story for everybody, you know, I think is self

00:41:38.429 --> 00:41:42.219
-medication, right? And then, you know, wanting

00:41:42.219 --> 00:41:45.139
to keep it private not wanting to complain knowing

00:41:45.139 --> 00:41:49.480
that i was alive and many others weren't um it

00:41:49.480 --> 00:41:54.139
gave me that sense of i shouldn't speak on any

00:41:54.139 --> 00:41:56.099
of these things i should just kind of keep this

00:41:56.099 --> 00:41:59.619
to myself and it didn't work out so well drinking

00:41:59.619 --> 00:42:03.480
got heavier heavier heavier heavier started to

00:42:03.480 --> 00:42:07.159
affect relationships and um you know that went

00:42:07.159 --> 00:42:10.389
on for years it wasn't like it was like I realized

00:42:10.389 --> 00:42:13.650
it was something good. And then all of a sudden,

00:42:13.690 --> 00:42:17.789
you know, it stopped. You know, I pulled back

00:42:17.789 --> 00:42:20.110
for a while. And, you know, it was when my daughter

00:42:20.110 --> 00:42:23.449
was born. And then, you know, I went and did

00:42:23.449 --> 00:42:27.570
another deployment, which is basically two. And

00:42:27.570 --> 00:42:31.329
then came back, same thing, right back to self

00:42:31.329 --> 00:42:34.630
-medicating, going into the cycle, you know,

00:42:34.650 --> 00:42:38.139
back. you know, over again. And I was in a rotation

00:42:38.139 --> 00:42:42.039
at this point with the COIC, you know, Task Force

00:42:42.039 --> 00:42:47.099
Paladin downrange, just back and forth. And that

00:42:47.099 --> 00:42:49.719
just continued to add, you know, stress and everything

00:42:49.719 --> 00:42:53.320
else. So I found myself in my early 30s, you

00:42:53.320 --> 00:42:56.519
know, and at this point, I was really going out

00:42:56.519 --> 00:43:01.130
the wrong path. Once I walked away from... the

00:43:01.130 --> 00:43:05.469
private industry, paramilitary contracting, government

00:43:05.469 --> 00:43:09.769
contracting, intelligence, all that crap. I didn't

00:43:09.769 --> 00:43:13.170
have that weight sitting on there. I realized

00:43:13.170 --> 00:43:16.429
at that point, okay, I need help. I got to do

00:43:16.429 --> 00:43:20.670
something. I got through a process called EMDR.

00:43:21.530 --> 00:43:27.039
I swear by it. You know, this was back in 2014,

00:43:27.360 --> 00:43:30.440
2015. So it's, you know, a while ago, you know,

00:43:30.440 --> 00:43:33.739
before some of the, you know, psychedelics, microdosing,

00:43:33.800 --> 00:43:35.719
all these other things, you know, were out there.

00:43:35.820 --> 00:43:37.780
This was, you know, kind of the top of mind.

00:43:38.239 --> 00:43:40.699
And honestly, I've gone back once or twice since

00:43:40.699 --> 00:43:43.659
just to kind of get a tune up, so to speak. And

00:43:43.659 --> 00:43:47.039
for me, it worked. You know, it really calmed

00:43:47.039 --> 00:43:50.500
me down, the anxiety, you know, the fears, you

00:43:50.500 --> 00:43:52.539
know, that fight or flight response that you're

00:43:52.539 --> 00:43:56.900
kind of stuck in. anger, all those things. It's

00:43:56.900 --> 00:43:59.280
not that they just went away overnight, but it

00:43:59.280 --> 00:44:01.659
allowed me to be able to deal with it. It allowed

00:44:01.659 --> 00:44:04.280
me to, you know, recognize when it was starting

00:44:04.280 --> 00:44:06.519
to happen or what was triggering, you know, made

00:44:06.519 --> 00:44:10.719
me self -aware. And then I honestly didn't want

00:44:10.719 --> 00:44:12.739
to be that way. So it took a lot of effort too.

00:44:13.320 --> 00:44:16.320
But, you know, I think eventually I was able

00:44:16.320 --> 00:44:18.659
to really put my demons where they belonged and,

00:44:18.699 --> 00:44:21.539
you know, go on and live a normal life, at least

00:44:21.539 --> 00:44:24.440
for the most part. Well, I've heard a lot of

00:44:24.440 --> 00:44:26.539
success stories about EMDR, especially when it's

00:44:26.539 --> 00:44:29.099
specific events that are, you know, beneath the

00:44:29.099 --> 00:44:31.539
thing, the thing beneath the thing. And this

00:44:31.539 --> 00:44:33.420
is, I think, an important conversation. As you

00:44:33.420 --> 00:44:35.139
mentioned psychedelics, obviously a lot of people

00:44:35.139 --> 00:44:37.000
are having success with that. A lot of people

00:44:37.000 --> 00:44:38.639
that were on the plane with us were having success

00:44:38.639 --> 00:44:42.019
with that. But it's understanding there's a toolbox.

00:44:42.340 --> 00:44:44.360
And I think this is a message that's not really

00:44:44.360 --> 00:44:46.760
relayed very well to military and first responders.

00:44:47.500 --> 00:44:49.940
You know, you have counseling, you have psychiatric

00:44:49.940 --> 00:44:52.619
meds, and there might be an application for those

00:44:52.619 --> 00:44:55.019
meds for bridging a gap or someone who's got

00:44:55.019 --> 00:44:57.579
extreme schizophrenia or something. Maybe they

00:44:57.579 --> 00:45:00.019
do need medication as well. But you've also got

00:45:00.019 --> 00:45:03.579
equine therapy and these retreats and psychedelics

00:45:03.579 --> 00:45:06.780
and AMDR and, you know, all these other things.

00:45:06.960 --> 00:45:08.800
And so I think that gives a lot of people hope

00:45:08.800 --> 00:45:10.159
because they were like, well, I tried counseling,

00:45:10.360 --> 00:45:13.429
EAP. And that person fucking sucks. And I'm never

00:45:13.429 --> 00:45:15.690
going back. Versus, okay, well, there's a lot

00:45:15.690 --> 00:45:17.250
of other different types of counselors. There's

00:45:17.250 --> 00:45:18.710
some that have worked with military and first

00:45:18.710 --> 00:45:20.730
responders that you need to be seeing. But then

00:45:20.730 --> 00:45:24.170
there's also this toolbox of other things. And

00:45:24.170 --> 00:45:26.269
it might be EMDR for this one thing. But then

00:45:26.269 --> 00:45:29.469
it might be meditation for another thing. And

00:45:29.469 --> 00:45:31.530
you start kind of layering them together to find

00:45:31.530 --> 00:45:36.090
your own version of therapy. Yeah, I think that's

00:45:36.090 --> 00:45:37.789
absolutely true. And I think the most important

00:45:37.789 --> 00:45:41.769
part about that is having somebody. that knows

00:45:41.769 --> 00:45:44.829
you, that is checking up on you and continuing

00:45:44.829 --> 00:45:47.949
to push you to get into one of those therapies,

00:45:48.110 --> 00:45:50.369
right, to break the loop. But the most important

00:45:50.369 --> 00:45:52.150
addition to that is just having somebody that

00:45:52.150 --> 00:45:54.889
knows you, buddy check system, whatever it is,

00:45:55.030 --> 00:45:58.210
kind of pushing that person who's suffering to

00:45:58.210 --> 00:46:02.030
go and find their tools and start to utilize

00:46:02.030 --> 00:46:04.230
them, you know, and to keep encouraging them

00:46:04.230 --> 00:46:06.570
even when they're not necessarily working very

00:46:06.570 --> 00:46:11.599
well. That way, you know, you do find what that

00:46:11.599 --> 00:46:13.300
combination of things are that works because

00:46:13.300 --> 00:46:15.119
there are so many different things out there

00:46:15.119 --> 00:46:17.780
that help. Not everybody's the same, you know?

00:46:17.940 --> 00:46:19.760
Yeah. You might fail in the first one. It might

00:46:19.760 --> 00:46:22.219
not help as much, but if you have that support

00:46:22.219 --> 00:46:25.059
and you're continuing to be pushed, you know,

00:46:25.079 --> 00:46:28.079
chances are you're going to end up in the right

00:46:28.079 --> 00:46:31.179
place. Well, we're going to talk about transcend

00:46:31.179 --> 00:46:34.239
in a moment, but, um, Brendan was also telling

00:46:34.239 --> 00:46:36.380
me about, you know, hitting some bullet points

00:46:36.380 --> 00:46:38.519
to help me, you know, understand the things because

00:46:38.519 --> 00:46:40.940
obviously you've got, Things online, you've got

00:46:40.940 --> 00:46:42.840
interviews, but then I'm always intrigued from

00:46:42.840 --> 00:46:46.019
people that are close to someone. What's between

00:46:46.019 --> 00:46:48.880
the lines as it was? And he mentioned that in

00:46:48.880 --> 00:46:51.460
the journey to Transcend, as you transitioned

00:46:51.460 --> 00:46:54.840
out into the corporate world, you'd had some

00:46:54.840 --> 00:46:58.000
other companies that hadn't succeeded, which

00:46:58.000 --> 00:46:59.980
I think is a very important part of the business

00:46:59.980 --> 00:47:02.280
journey. So talk to me about that. You've been

00:47:02.280 --> 00:47:04.659
very successful in the contracting space. You

00:47:04.659 --> 00:47:07.340
transition out. What's that journey to Transcend

00:47:07.340 --> 00:47:13.360
look like? So as I transitioned, I can't say

00:47:13.360 --> 00:47:16.219
that word today. As I left that space and went

00:47:16.219 --> 00:47:18.960
into the private industry, I ended up becoming

00:47:18.960 --> 00:47:21.679
like an IT program management, software development,

00:47:21.980 --> 00:47:24.260
implementations at ERPs, that kind of stuff.

00:47:25.619 --> 00:47:27.579
But, you know, it was just planning, just like

00:47:27.579 --> 00:47:29.900
I had done in the past, you know, taking complex

00:47:29.900 --> 00:47:32.280
pieces that were integrated and, you know, plugging

00:47:32.280 --> 00:47:33.820
them in the right places and then making sure.

00:47:34.639 --> 00:47:36.079
The people that need to be doing those things

00:47:36.079 --> 00:47:37.880
were doing them. But I was learning a lot about

00:47:37.880 --> 00:47:41.219
e -commerce and social media and how that would

00:47:41.219 --> 00:47:45.019
drive revenue and how to basically run a business.

00:47:46.860 --> 00:47:51.480
So I was intrigued by it. At the same time, I

00:47:51.480 --> 00:47:54.159
was trying to get back in fighting shape, so

00:47:54.159 --> 00:47:57.539
to speak. My wife was competing. She was a figure

00:47:57.539 --> 00:48:00.679
competitor, which is like bodybuilding. She looked

00:48:00.679 --> 00:48:04.440
amazing. Still does. But I couldn't, I could

00:48:04.440 --> 00:48:06.380
not keep up with her. There's just no way. I

00:48:06.380 --> 00:48:08.420
tried everything and I was getting pissed. I

00:48:08.420 --> 00:48:11.400
had a coach, you know, I'm on a diet, killing

00:48:11.400 --> 00:48:14.219
myself in the gym and nothing is happening. Finally,

00:48:14.480 --> 00:48:16.940
he's like, oh man, I think you need to go to

00:48:16.940 --> 00:48:19.699
a clinic. You know, I have some blood work done,

00:48:19.719 --> 00:48:21.480
get some things checked. You know, so I go to

00:48:21.480 --> 00:48:24.460
my primary care, talk to him about it. We do

00:48:24.460 --> 00:48:26.960
blood work, you know, but they don't do any hormones.

00:48:27.280 --> 00:48:29.320
They just do your standard panel. Like, okay,

00:48:29.400 --> 00:48:32.280
well, everything looks normal here. I'm like,

00:48:32.320 --> 00:48:34.340
well, I'm still feeling these symptoms, right?

00:48:34.400 --> 00:48:36.380
I'm tired, lethargic. This won't happen. You

00:48:36.380 --> 00:48:39.500
know, the libido, you name it, all the testosterone,

00:48:39.780 --> 00:48:44.699
you know, symptoms. And, you know, well, how

00:48:44.699 --> 00:48:46.719
about I send you to an endocrinologist and, you

00:48:46.719 --> 00:48:48.539
know, they can look and see if there's something

00:48:48.539 --> 00:48:50.619
that's not on this panel on one of their panels.

00:48:51.219 --> 00:48:57.090
Okay. So, you know, I get to the endo and. This

00:48:57.090 --> 00:48:58.949
female doctor, she looked at me and she's like,

00:48:59.030 --> 00:49:00.969
you were probably a long -term steroid user.

00:49:01.150 --> 00:49:03.929
You probably crashed your test. I don't help

00:49:03.929 --> 00:49:06.469
those people. I don't work with them. I'm like,

00:49:06.590 --> 00:49:11.150
okay. I've never touched a steroid. That wasn't

00:49:11.150 --> 00:49:12.809
my thing. I'm not in the bodybuilding. I was

00:49:12.809 --> 00:49:14.469
trying to get back in shape and wanted to lose

00:49:14.469 --> 00:49:18.730
some weight. But she wasn't having it. So I was

00:49:18.730 --> 00:49:20.570
stuck. I went back to the coach and I'm like,

00:49:20.610 --> 00:49:22.869
this is what happened. This took two months,

00:49:22.929 --> 00:49:25.030
by the way, to get through. I was suffering the

00:49:25.030 --> 00:49:27.650
whole time. And he said, oh, no, I meant to go

00:49:27.650 --> 00:49:29.730
to this other private pay clinic down the road,

00:49:29.769 --> 00:49:33.809
you know, that specializes in this. Maybe you

00:49:33.809 --> 00:49:36.670
should have told me that first. But, you know,

00:49:36.670 --> 00:49:39.710
so I go in there and doc takes one look, gives

00:49:39.710 --> 00:49:42.909
me this, you know, lab panel, go through and

00:49:42.909 --> 00:49:44.849
get everything done. Turns out my test is like

00:49:44.849 --> 00:49:48.150
90, you know, and it should be, you know, the

00:49:48.150 --> 00:49:51.829
four or five, 600 range. And my estrogen was

00:49:51.829 --> 00:49:54.150
like 80, which is more than double what it should

00:49:54.150 --> 00:49:55.900
have been. You know, which explains why I was

00:49:55.900 --> 00:49:59.739
crying at Disney movies. But, you know, got all

00:49:59.739 --> 00:50:01.360
that straightened around. And all of a sudden,

00:50:01.380 --> 00:50:06.360
the work that I had been putting in, it just

00:50:06.360 --> 00:50:10.780
so quickly changed. I mean, within probably two

00:50:10.780 --> 00:50:15.480
weeks, you know, my sleep was better. Cognitive

00:50:15.480 --> 00:50:17.559
ability was there. I didn't have the brain fog.

00:50:18.000 --> 00:50:22.239
My libido was back. I was dropping weight. I

00:50:22.239 --> 00:50:26.519
just felt great. And that was continuing. And

00:50:26.519 --> 00:50:31.940
then COVID hit and that clinic shut down. One

00:50:31.940 --> 00:50:35.199
of the guys that worked there actually had talked

00:50:35.199 --> 00:50:39.380
to the doc and essentially was going to buy their

00:50:39.380 --> 00:50:41.820
book of business. And, you know, they were good

00:50:41.820 --> 00:50:44.739
at the clinical side of things. You know, they

00:50:44.739 --> 00:50:47.150
were kind of like a. a patient advocate where

00:50:47.150 --> 00:50:49.170
they walk them through the process and help them

00:50:49.170 --> 00:50:52.090
determine what was probably right for them. Since

00:50:52.090 --> 00:50:53.610
everything was private pay, you know, it could

00:50:53.610 --> 00:50:57.190
be expensive. So we found a different physician

00:50:57.190 --> 00:51:00.610
and a financial backer and a business development

00:51:00.610 --> 00:51:03.230
guy. And they were all good in certain areas,

00:51:03.269 --> 00:51:05.969
but no one really was like the one that knew

00:51:05.969 --> 00:51:08.750
how to file the articles of incorporation, you

00:51:08.750 --> 00:51:11.759
know, put a financial system together. business

00:51:11.759 --> 00:51:15.039
processes, contracts, you know, all the fun stuff.

00:51:16.199 --> 00:51:19.780
So that was me. You know, and I wasn't even supposed

00:51:19.780 --> 00:51:21.920
to be a partner at first. I was just like a consultant

00:51:21.920 --> 00:51:24.119
they were going to pay. And they were deciding,

00:51:24.179 --> 00:51:27.619
you know, I'll split it four ways. And, you know,

00:51:27.659 --> 00:51:30.019
we kicked it off. I don't want to say the name

00:51:30.019 --> 00:51:32.239
of the company, but, you know, we did kick it

00:51:32.239 --> 00:51:35.000
off. And I always wanted to use e -commerce.

00:51:35.119 --> 00:51:37.559
I wanted to do telemedicine. I didn't want to

00:51:37.559 --> 00:51:39.820
do the brick and mortar thing, especially with

00:51:39.820 --> 00:51:43.559
COVID. So they agreed to start in that space

00:51:43.559 --> 00:51:46.280
because of everything that was going on. And

00:51:46.280 --> 00:51:48.960
then, you know, I wanted to bring in social media

00:51:48.960 --> 00:51:51.559
for marketing. And, you know, it was an uphill

00:51:51.559 --> 00:51:54.380
battle. They didn't believe in it. So eventually,

00:51:54.539 --> 00:51:57.539
we found an influencer that we really liked.

00:51:58.320 --> 00:52:01.260
And, you know, we were able to work a deal. So

00:52:01.260 --> 00:52:06.980
once they started promoting for us, it took off

00:52:06.980 --> 00:52:11.400
very quickly. The person that was financially

00:52:11.400 --> 00:52:14.079
backing it, once they saw that it was turning

00:52:14.079 --> 00:52:17.400
the corner, making money profitable into the

00:52:17.400 --> 00:52:20.159
millions, essentially just locked everybody out.

00:52:20.800 --> 00:52:24.539
And, you know, gave everybody the opportunity

00:52:24.539 --> 00:52:27.320
to sue him for, you know, shareholder oppression

00:52:27.320 --> 00:52:30.139
and then, you know, take their buyout. And that

00:52:30.139 --> 00:52:31.940
is essentially what everybody did. You know,

00:52:31.940 --> 00:52:34.579
and that process took months. And, you know,

00:52:34.579 --> 00:52:36.139
at that point, I was still working a full -time

00:52:36.139 --> 00:52:40.199
job. fairly depressed, you know, kind of was

00:52:40.199 --> 00:52:43.599
going back into that self -loving area. And my

00:52:43.599 --> 00:52:45.179
wife just kind of looked at me one day in the

00:52:45.179 --> 00:52:46.880
kitchen. She's like, you're going to do it again.

00:52:46.920 --> 00:52:49.659
So just do it again. Just go and do it. She's

00:52:49.659 --> 00:52:51.199
like this time, call a transcend, you know, kind

00:52:51.199 --> 00:52:53.460
of joking because it was a play on the other

00:52:53.460 --> 00:52:58.559
company. And I was like, I went down right, right

00:52:58.559 --> 00:53:00.019
then, right there. And then I went right down

00:53:00.019 --> 00:53:02.960
to the basement, to my office area, file articles

00:53:02.960 --> 00:53:06.300
in corporation. First thing I did was talk to

00:53:06.300 --> 00:53:09.840
one of my, business colleagues and i said hey

00:53:09.840 --> 00:53:12.300
you know i'd like to trade you percentage of

00:53:12.300 --> 00:53:14.639
equity to you know go in on this company with

00:53:14.639 --> 00:53:17.199
me if you'll build a website do all the technical

00:53:17.199 --> 00:53:18.679
stuff in the background because they were a developer

00:53:18.679 --> 00:53:22.300
and did all that stuff and they they agreed and

00:53:22.300 --> 00:53:24.699
then i went to the other two business partners

00:53:24.699 --> 00:53:27.800
that were kind of you know had the same experience

00:53:28.599 --> 00:53:30.420
I'm like, hey, what do you think about this?

00:53:30.460 --> 00:53:31.739
I'm going to do it again. I'm going to do it

00:53:31.739 --> 00:53:33.679
the way I wanted to do it. I'm looking for a

00:53:33.679 --> 00:53:35.159
little bit of seed money. Do you want to invest

00:53:35.159 --> 00:53:39.280
in all this other stuff? Yes, right away. So

00:53:39.280 --> 00:53:42.860
I found a gentleman that was a competitor of

00:53:42.860 --> 00:53:46.699
mine and worked out a deal with him, got him

00:53:46.699 --> 00:53:50.260
brought over. And at that point, he had a small

00:53:50.260 --> 00:53:52.400
book of business. So that kind of got the company

00:53:52.400 --> 00:53:55.650
started, got all the things established. And

00:53:55.650 --> 00:53:57.989
then we started the hunt for influencers and

00:53:57.989 --> 00:54:01.789
we ended up getting a call with Jason Poston.

00:54:03.130 --> 00:54:06.309
You know, he had spoken to one of our employees

00:54:06.309 --> 00:54:09.510
that reached out to him. And, you know, for whatever

00:54:09.510 --> 00:54:12.309
reason, he just said, OK, I'll, you know, give

00:54:12.309 --> 00:54:14.489
him a shot. I'll listen to him, which was odd

00:54:14.489 --> 00:54:16.269
because he had so many people contacting him,

00:54:16.349 --> 00:54:19.230
you know, throughout his career that just to

00:54:19.230 --> 00:54:22.789
take us randomly, you know, it wasn't normal.

00:54:24.679 --> 00:54:26.420
You know, I told him this story. I told him what

00:54:26.420 --> 00:54:29.199
had happened. And, you know, he asked me, well,

00:54:29.239 --> 00:54:31.500
why are you doing this? And I said, well, for

00:54:31.500 --> 00:54:33.960
a multitude of reasons. But to break it down,

00:54:34.099 --> 00:54:36.980
one, it changed my life. And I know I can change

00:54:36.980 --> 00:54:39.059
others. And I know I can do something good with

00:54:39.059 --> 00:54:42.699
it. I know at some point, if the business grows

00:54:42.699 --> 00:54:45.659
well enough, I'll be able to build a legacy and

00:54:45.659 --> 00:54:48.900
hand something down. You know, be there for,

00:54:48.940 --> 00:54:51.340
you know, the families of people that are working

00:54:51.340 --> 00:54:54.219
there, shareholders. you know, start a charity,

00:54:54.260 --> 00:54:57.440
all that kind of stuff. But mostly it'll give

00:54:57.440 --> 00:54:59.739
me roots and stability and I won't have to deploy

00:54:59.739 --> 00:55:01.320
or travel or do all these other things. I can

00:55:01.320 --> 00:55:04.019
actually see my family. I haven't seen them in,

00:55:04.059 --> 00:55:07.880
you know, forever. My career has been essentially

00:55:07.880 --> 00:55:11.139
leaving. And that meant something to me. It really

00:55:11.139 --> 00:55:17.059
did. So I was shocked because the way in the

00:55:17.059 --> 00:55:19.949
structure that we did the contract was... Kind

00:55:19.949 --> 00:55:22.630
of like pay to play. The more he did, the better

00:55:22.630 --> 00:55:26.070
he did, the better the company did. It was based

00:55:26.070 --> 00:55:28.030
on kind of like a commission kind of a thing.

00:55:29.849 --> 00:55:33.090
At the end of it, he ended up basically becoming

00:55:33.090 --> 00:55:35.869
one of our partners. He helped us find other

00:55:35.869 --> 00:55:39.289
connections and grow the company. Shortly after

00:55:39.289 --> 00:55:41.289
meeting with him, we met with Steve Weatherford.

00:55:41.750 --> 00:55:44.590
He was a former partner for the New York Giants.

00:55:44.630 --> 00:55:49.000
He was an NFL spittish man two times. I mean,

00:55:49.079 --> 00:55:51.860
guys in his forties and just still to this day

00:55:51.860 --> 00:55:55.000
is absolutely yoked. It's ridiculous. I don't

00:55:55.000 --> 00:55:59.940
know how he does it. Well, I do, but, um, you

00:55:59.940 --> 00:56:02.219
know, so they were all about that kind of lifestyle

00:56:02.219 --> 00:56:04.820
too, like the health optimization and wellness

00:56:04.820 --> 00:56:07.800
and, you know, taking, you know, control of your

00:56:07.800 --> 00:56:09.440
health and putting it in the patient's hands.

00:56:10.139 --> 00:56:12.480
versus working within the traditional means of

00:56:12.480 --> 00:56:14.519
things, which is more reactive. You know, you're

00:56:14.519 --> 00:56:17.000
not necessarily stopping things from happening.

00:56:17.039 --> 00:56:19.679
You're just taking another medication to stop

00:56:19.679 --> 00:56:21.619
one thing, but then, you know, you get a different

00:56:21.619 --> 00:56:24.239
problem. You know, a lot of people think that's

00:56:24.239 --> 00:56:26.639
by design. You know, I'm not going to share my

00:56:26.639 --> 00:56:30.519
opinion on it, but obviously I like the proactive

00:56:30.519 --> 00:56:35.199
and preventative approach personally. So, you

00:56:35.199 --> 00:56:37.550
know, once we started. having patients come in

00:56:37.550 --> 00:56:40.190
we were you know just focusing on education but

00:56:40.190 --> 00:56:44.030
you know i think with jason and steve telling

00:56:44.030 --> 00:56:46.170
their stories and explaining just how it helped

00:56:46.170 --> 00:56:50.869
them and why it was better for you know people

00:56:50.869 --> 00:56:52.809
in the industry especially the bodybuilding industry

00:56:52.809 --> 00:56:55.329
where we really cut our teeth you know because

00:56:55.329 --> 00:56:57.429
so many competitors were dying so young from

00:56:57.789 --> 00:57:00.690
abusing steroids to know that one you could do

00:57:00.690 --> 00:57:03.630
it legally with blood work and you could do it

00:57:03.630 --> 00:57:06.190
a manner in a way where you were just optimizing

00:57:06.190 --> 00:57:08.110
your your levels but you weren't necessarily

00:57:08.110 --> 00:57:11.170
you know you weren't taking tons and tons of

00:57:11.170 --> 00:57:13.630
gear you know where you get an acne and right

00:57:13.630 --> 00:57:15.610
rachel and these other things people that don't

00:57:15.610 --> 00:57:17.889
understand is over a certain dose it's not doing

00:57:17.889 --> 00:57:19.849
anything anyways it's just giving you side effects

00:57:19.849 --> 00:57:21.929
it's just hurting you it's not helping it's not

00:57:21.929 --> 00:57:24.130
going to do anything if you bring those down

00:57:24.130 --> 00:57:27.199
to the levels where they're supposed to be or

00:57:27.199 --> 00:57:29.840
slightly above where the high average is at,

00:57:29.980 --> 00:57:33.679
it's going to do basically the same thing. It

00:57:33.679 --> 00:57:35.880
just takes a little longer time, but it's still

00:57:35.880 --> 00:57:37.320
going to happen. You're still going to be at

00:57:37.320 --> 00:57:40.059
your peak. So they liked the idea of being able

00:57:40.059 --> 00:57:42.400
to promote something that was going to stop people

00:57:42.400 --> 00:57:45.559
from harming themselves and then obviously help

00:57:45.559 --> 00:57:47.500
them feel better and put things in their control.

00:57:48.199 --> 00:57:53.019
So they agreed, and once they did, it just grew.

00:57:53.639 --> 00:57:55.780
Then another influencer would hear their story

00:57:55.780 --> 00:57:57.880
and say, hey, I kind of like to do that too.

00:57:58.079 --> 00:58:02.619
Then another one. Now, I believe we're at about

00:58:02.619 --> 00:58:06.539
40 athletes that we're working with. The company

00:58:06.539 --> 00:58:11.039
grew from four people in my basement to 70 people

00:58:11.039 --> 00:58:16.980
as of today. We just signed a lease for 30 ,000

00:58:16.980 --> 00:58:21.360
square feet here. Amazing. Absolutely amazing.

00:58:21.639 --> 00:58:26.000
I want to walk through the the kind of genesis

00:58:26.000 --> 00:58:28.579
of this therapy first becoming you know available

00:58:28.579 --> 00:58:30.940
and then and then carry on forward to all the

00:58:30.940 --> 00:58:33.139
kind of pillars of health that you guys address

00:58:33.139 --> 00:58:36.400
my exposure to this was actually with the interview

00:58:36.400 --> 00:58:38.940
with kirk parsley as a navy seal term physician

00:58:38.940 --> 00:58:42.079
um sleep medicine is a big area that he focuses

00:58:42.079 --> 00:58:46.190
on but he was talking about the the kind of creation

00:58:46.190 --> 00:58:49.389
of this spectrum where your testosterone should

00:58:49.389 --> 00:58:51.050
be. And I always forget where it is. I think

00:58:51.050 --> 00:58:52.929
it was an Ivy League school area in the Northeast.

00:58:53.510 --> 00:58:58.309
But where they got that range from was the, you

00:58:58.309 --> 00:59:02.050
know, 950 was the 18 -year -old high school football

00:59:02.050 --> 00:59:05.630
player dripping, you know, testosterone and semen.

00:59:05.690 --> 00:59:08.210
And then you had the, you know, whatever it was,

00:59:08.289 --> 00:59:11.050
2250 was the eight -year -old sedentary dude

00:59:11.050 --> 00:59:15.820
in the same town. Up until very recently, a lot

00:59:15.820 --> 00:59:17.579
of, you know, myself, a lot of peers, if we did

00:59:17.579 --> 00:59:20.780
get blood work done that showed test, they would

00:59:20.780 --> 00:59:23.079
be told, oh, you're 300, you're fine. Well, this

00:59:23.079 --> 00:59:26.059
would be a 25 -year -old firefighter. This shouldn't

00:59:26.059 --> 00:59:30.039
be at 250 or 300. So for the longest time, you

00:59:30.039 --> 00:59:31.559
know, I was having this conversation like, look,

00:59:31.659 --> 00:59:33.579
you know, figure out where you should actually

00:59:33.579 --> 00:59:36.949
be. You know, if you're in your... 30s you know

00:59:36.949 --> 00:59:40.510
then i would argue if a 950 is a 18 year old

00:59:40.510 --> 00:59:43.230
you know stud then in your 30s you should at

00:59:43.230 --> 00:59:45.389
least be in the five sixes at least you know

00:59:45.389 --> 00:59:48.750
so if it's way below that but then the pendulum

00:59:48.750 --> 00:59:51.769
swung all the way the other way and now all of

00:59:51.769 --> 00:59:53.989
a sudden men's clinics and i'm doing air quote

00:59:53.989 --> 00:59:58.190
showed up everywhere and now i was having 25

00:59:58.190 --> 01:00:02.030
30 year old firefighter friends immediately walk

01:00:02.030 --> 01:00:03.829
in there and boom they're on testosterone now

01:00:03.829 --> 01:00:05.909
it's not the same one that maybe had the low

01:00:05.909 --> 01:00:07.809
ones or if they did but there was no discussion

01:00:07.809 --> 01:00:13.150
on on nutrition on sleep on on weight training

01:00:13.150 --> 01:00:15.789
and all these things that can naturally stimulate

01:00:15.789 --> 01:00:19.570
that you would do before then saying okay you're

01:00:19.570 --> 01:00:22.230
a good fit for trt these are the options and

01:00:22.230 --> 01:00:25.320
this is how you can do it so Talk to me about

01:00:25.320 --> 01:00:28.280
that first, just the industry that you've seen

01:00:28.280 --> 01:00:30.639
through your eyes. Obviously, we're going to

01:00:30.639 --> 01:00:32.599
talk about Transcend. There's a reason why we're

01:00:32.599 --> 01:00:34.539
having this discussion because I think people

01:00:34.539 --> 01:00:37.340
should know the good companies. But what have

01:00:37.340 --> 01:00:39.699
you seen as far as that predatorial element as

01:00:39.699 --> 01:00:42.500
well? Well, the predatorial element is pretty

01:00:42.500 --> 01:00:44.860
clear, right? Their sex cells are going to use

01:00:44.860 --> 01:00:48.440
that, the glory days, all those things. And they're

01:00:48.440 --> 01:00:50.800
going to make it very easy for you to get on

01:00:50.800 --> 01:00:54.550
testosterone. um easy is never a good way to

01:00:54.550 --> 01:00:57.949
accomplish a goal in my opinion um you know there

01:00:57.949 --> 01:00:59.750
should be a little bit more thought put in something

01:00:59.750 --> 01:01:02.010
especially when it comes into hormones what they

01:01:02.010 --> 01:01:03.789
don't understand is when they go on a hormone

01:01:03.789 --> 01:01:05.550
you're going on a hormone for life if you're

01:01:05.550 --> 01:01:07.869
replacing your body's natural ability to create

01:01:07.869 --> 01:01:09.789
testosterone and you're replacing with something

01:01:09.789 --> 01:01:13.329
synthetic um you know that's that's what your

01:01:13.329 --> 01:01:15.130
body's used to at this point and that's what

01:01:15.130 --> 01:01:18.210
it's going to carry on to do um sometimes you

01:01:18.210 --> 01:01:21.960
can into certain level you know to reignite natural

01:01:21.960 --> 01:01:25.960
test. And there's methods of doing it, but it's

01:01:25.960 --> 01:01:27.599
only going to be to a certain extent. And it's

01:01:27.599 --> 01:01:29.000
probably going to be around the level you were

01:01:29.000 --> 01:01:32.980
at before. It's most likely not going to increase

01:01:32.980 --> 01:01:36.760
where you were at. But once you go on testosterone,

01:01:37.000 --> 01:01:38.900
essentially, you should be able to, you need

01:01:38.900 --> 01:01:41.460
to stay on it. And that's one thing I think that's

01:01:41.460 --> 01:01:45.400
a real difference in the good clinics and the

01:01:45.400 --> 01:01:47.320
ones that are a little bit more predatory is

01:01:47.320 --> 01:01:50.010
explaining to everybody. what these things really

01:01:50.010 --> 01:01:53.530
mean and what they do and the dosage and levels

01:01:53.530 --> 01:01:55.269
and everything. And our approach is a little

01:01:55.269 --> 01:01:58.610
different. You know, 950, you know, 850, 650,

01:01:58.929 --> 01:02:01.650
a thousand. It depends on a few things. First,

01:02:01.809 --> 01:02:03.510
let's talk about the symptoms before we talk

01:02:03.510 --> 01:02:06.070
the numbers. You know, my number, your number

01:02:06.070 --> 01:02:07.869
might be different and it could be based on age.

01:02:08.050 --> 01:02:09.909
It could be based on metabolism. It can be based

01:02:09.909 --> 01:02:12.210
on body weight. It could be based on how I want

01:02:12.210 --> 01:02:14.590
to feel versus how you want to feel. And the

01:02:14.590 --> 01:02:18.969
blood work helps us find that number where. that

01:02:18.969 --> 01:02:21.690
is where you're feeling good. And also, we're

01:02:21.690 --> 01:02:24.070
not affecting other issues where you can go to

01:02:24.070 --> 01:02:27.269
the roof. You know, your AST levels or, you know,

01:02:27.269 --> 01:02:29.269
kidney functionality, liver functionality is

01:02:29.269 --> 01:02:32.289
starting to have, you know, other problems. You

01:02:32.289 --> 01:02:33.949
know, you're losing hair. Some of those things

01:02:33.949 --> 01:02:37.030
are going to happen. And there's times when you

01:02:37.030 --> 01:02:40.630
have to titrate down, you know, if you end up

01:02:40.630 --> 01:02:43.650
taking too much. But the thing that is, if you're

01:02:43.650 --> 01:02:46.030
monitoring the blood, like a good clinic would

01:02:46.030 --> 01:02:49.019
tell you to. then you'll see those things happening.

01:02:49.099 --> 01:02:51.780
And before it becomes a problem, you're lowering

01:02:51.780 --> 01:02:55.019
that dose and you're, you know, backing it way

01:02:55.019 --> 01:02:58.039
down. And I'll tell you this much, our physician,

01:02:58.179 --> 01:03:01.780
you know, he's never going to authorize a dose

01:03:01.780 --> 01:03:04.800
that is considered more than therapeutic. And

01:03:04.800 --> 01:03:07.480
that's where you need to be. About 200 milligrams

01:03:07.480 --> 01:03:11.340
a week, you know, in a split dose or, you know,

01:03:11.360 --> 01:03:15.429
in multiple split doses is about the max. you

01:03:15.429 --> 01:03:17.849
know, a male of most ages is going to be able

01:03:17.849 --> 01:03:21.650
to handle without a side effect. And any more

01:03:21.650 --> 01:03:23.670
than that, I would, I would have to argue against.

01:03:25.010 --> 01:03:27.710
And, you know, that's not even where most clinics

01:03:27.710 --> 01:03:30.570
start that are doing this, you know, in the right

01:03:30.570 --> 01:03:32.869
way. They're also talking again about nutrition

01:03:32.869 --> 01:03:35.070
and lifestyle and those other things, giving

01:03:35.070 --> 01:03:37.550
the patient all the information to understand,

01:03:37.769 --> 01:03:40.610
you know, what their options are. You know, they

01:03:40.610 --> 01:03:42.389
talk about ACG, they'll talk about nicotine,

01:03:42.690 --> 01:03:45.690
they'll. you know talk about their sleep and

01:03:45.690 --> 01:03:48.489
and you know mood and diet patterns and you know

01:03:48.489 --> 01:03:50.610
other you know comorbidities you know things

01:03:50.610 --> 01:03:54.010
that could be going on that you know people aren't

01:03:54.010 --> 01:03:56.110
looking at you have to look at the entire body

01:03:56.110 --> 01:03:58.389
you know all of the systems everything affects

01:03:58.389 --> 01:04:02.050
everything essentially so you go in and just

01:04:02.050 --> 01:04:03.929
to get testosterone you get it and you leave

01:04:03.929 --> 01:04:07.780
you're probably not one of the better If they're

01:04:07.780 --> 01:04:10.199
charging you per shot, you're not at a good clinic.

01:04:10.840 --> 01:04:13.679
You know, if you don't see the physician, like

01:04:13.679 --> 01:04:17.840
as in on a Zoom and talk to them, you're not

01:04:17.840 --> 01:04:20.780
at, you know, a good clinic. You need to be able

01:04:20.780 --> 01:04:24.460
to at least see their PA, you know, nurse, nurse

01:04:24.460 --> 01:04:28.920
practitioner. There should be a major blood panel

01:04:28.920 --> 01:04:32.199
workup with all of your hormones, plus all the

01:04:32.199 --> 01:04:35.059
base, you know, testing. Yeah, usually we do

01:04:35.059 --> 01:04:36.860
like a new patient form, just like you would

01:04:36.860 --> 01:04:38.760
in any other physician's office. You know, you

01:04:38.760 --> 01:04:40.579
get that 10 page packet and you got to fill out

01:04:40.579 --> 01:04:42.539
your health, medical history, you know, and then

01:04:42.539 --> 01:04:44.699
go into your goals and other things that you're

01:04:44.699 --> 01:04:46.900
trying to accomplish. And, you know, take all

01:04:46.900 --> 01:04:50.159
that information, interview the patient, and

01:04:50.159 --> 01:04:52.460
then, you know, at that point, walk them through

01:04:52.460 --> 01:04:54.139
the process and see what they want to do, where

01:04:54.139 --> 01:04:56.119
their priorities are. And that's essentially

01:04:56.119 --> 01:04:58.079
what we do. That's how we, you know, take it

01:04:58.079 --> 01:04:59.619
from the intake document where somebody makes

01:04:59.619 --> 01:05:02.360
contact with us until they get the medication.

01:05:02.909 --> 01:05:04.289
You know, they have to go through all those wickets.

01:05:04.429 --> 01:05:05.630
You know, they're going to talk to one of our

01:05:05.630 --> 01:05:07.070
patient care advocates. They're going to talk

01:05:07.070 --> 01:05:09.909
to, you know, a physician or physician's assistant.

01:05:10.070 --> 01:05:11.889
The blood work's going to be done. You know,

01:05:11.909 --> 01:05:14.409
we're going to have done a review. And then we're

01:05:14.409 --> 01:05:17.329
going to make a recommendation. Buy all the options,

01:05:17.409 --> 01:05:18.909
too, because there's so many options between

01:05:18.909 --> 01:05:21.769
peptides and some of the bioidenticals. You know,

01:05:21.789 --> 01:05:24.190
you could have 40 options. We're not saying you

01:05:24.190 --> 01:05:27.279
should do 40 of them. We're just saying. These

01:05:27.279 --> 01:05:29.500
medications do certain things, and these are

01:05:29.500 --> 01:05:31.599
all the things that you could do depending on

01:05:31.599 --> 01:05:33.820
what you think would be best for you and your

01:05:33.820 --> 01:05:36.900
budget. Because it's private pay, we don't accept

01:05:36.900 --> 01:05:39.900
insurance, and we do that for a reason. Medicare

01:05:39.900 --> 01:05:42.019
and Medicaid guidelines are very constringent,

01:05:42.039 --> 01:05:44.699
and when you are taking insurance, you need to

01:05:44.699 --> 01:05:46.780
fall in the U .S. with certain regulations and

01:05:46.780 --> 01:05:50.519
laws. And it takes away from the ability for

01:05:50.519 --> 01:05:52.699
a patient to put the care in their hands. So,

01:05:52.699 --> 01:05:55.599
you know, in this case, Private Bay was the right

01:05:55.599 --> 01:06:00.659
way for us to approach it. But once they've made

01:06:00.659 --> 01:06:02.280
the decision, you know, that's what we're going

01:06:02.280 --> 01:06:04.699
to support. You know, we're going to take that

01:06:04.699 --> 01:06:08.380
order. And we have several compounding pharmacies

01:06:08.380 --> 01:06:10.360
in the U .S. that we work with. We have a couple

01:06:10.360 --> 01:06:12.539
that we really closely partnered with and use

01:06:12.539 --> 01:06:17.360
for the main. source. But if they're out of medication

01:06:17.360 --> 01:06:20.059
or they're going through inspections or things

01:06:20.059 --> 01:06:22.800
like that, sometimes we have to shift. There's

01:06:22.800 --> 01:06:25.460
different regulatory restrictions in states.

01:06:25.880 --> 01:06:29.559
So sometimes we need to go to a specific pharmacy

01:06:29.559 --> 01:06:32.400
to ship a medication to a specific state. So

01:06:32.400 --> 01:06:34.019
there's a lot of logistics that are tied in this

01:06:34.019 --> 01:06:37.659
too. That's the other thing to be worried about

01:06:37.659 --> 01:06:39.840
and understand, you know, when you're going to

01:06:39.840 --> 01:06:42.199
a clinic, you know, where are they sourcing their

01:06:42.199 --> 01:06:44.619
medications that are going to be sent to you?

01:06:44.679 --> 01:06:47.159
And how are they going to be sent? Are they overnight

01:06:47.159 --> 01:06:50.099
cold pack? Or are they, you know, going USPS?

01:06:50.280 --> 01:06:54.260
You know, there's a few things there to look

01:06:54.260 --> 01:06:58.619
at and good questions to ask. All our stuff is,

01:06:58.699 --> 01:07:01.500
you know, sent overnight cold pack unless it's

01:07:01.500 --> 01:07:04.539
lypholized. which is powder form. It has to be

01:07:04.539 --> 01:07:06.500
reconstituted. Most of the peptides are like

01:07:06.500 --> 01:07:09.619
that. So they're heat tolerant and they're not

01:07:09.619 --> 01:07:13.019
necessarily as, you know, constringent on the

01:07:13.019 --> 01:07:15.980
time. So we don't have to put over an item, but

01:07:15.980 --> 01:07:18.000
there's a lot of medications that do need to

01:07:18.000 --> 01:07:21.219
be done that way. But we've made sure to go through

01:07:21.219 --> 01:07:23.480
and find the pharmacies that are compounding

01:07:23.480 --> 01:07:25.579
and sending to the patients, you know, as we've

01:07:25.579 --> 01:07:27.539
ordered it for them. So the medication is basically

01:07:27.539 --> 01:07:30.320
made at the time the patient is ordering it versus,

01:07:30.380 --> 01:07:33.420
you know, sitting on a shelf. you know, just

01:07:33.420 --> 01:07:36.179
waiting to go out at a standard pharmacy. You

01:07:36.179 --> 01:07:38.119
know, we've gone through and we've seen their

01:07:38.119 --> 01:07:40.219
FDA inspections. You know, we've seen their,

01:07:40.239 --> 01:07:43.000
you know, proof that they got their raw materials

01:07:43.000 --> 01:07:45.500
from an FDA approved source. You know, we've

01:07:45.500 --> 01:07:47.719
seen the facilities where the filtration systems

01:07:47.719 --> 01:07:50.079
are up and running, they're clean rooms. You

01:07:50.079 --> 01:07:52.599
know, we still go back and ask them to send sample

01:07:52.599 --> 01:07:54.480
products and see a third party independent testing

01:07:54.480 --> 01:07:58.239
and make sure that both see the, you know, bioavailability,

01:07:58.280 --> 01:08:00.260
the, you know, stableness of the medication,

01:08:00.500 --> 01:08:03.329
all those things are. being looked at and done

01:08:03.329 --> 01:08:06.670
randomly. So, you know, we can't just tell them

01:08:06.670 --> 01:08:08.510
on next Tuesday to have a batch ready for us.

01:08:09.329 --> 01:08:11.110
You know, because we do care because these are

01:08:11.110 --> 01:08:13.690
medications myself and my staff use just the

01:08:13.690 --> 01:08:16.789
same. So obviously we want them to be, you know,

01:08:16.789 --> 01:08:18.449
just as good for us as they are for our patients.

01:08:18.869 --> 01:08:21.590
But those are all things that good clinics do.

01:08:21.810 --> 01:08:24.289
And those are the ones you want to go to, the

01:08:24.289 --> 01:08:27.229
ones that are doing it right. So Brendan was

01:08:27.229 --> 01:08:29.409
telling me as well, when you've done this questionnaire,

01:08:29.489 --> 01:08:32.850
there is an element of, of counseling when it

01:08:32.850 --> 01:08:35.270
comes to your nutrition your sleep etc because

01:08:35.270 --> 01:08:38.750
i think this is a big uh sticking point in the

01:08:38.750 --> 01:08:43.109
fire service if We get the firefighters work

01:08:43.109 --> 01:08:45.449
week to where it should be in the US. They would

01:08:45.449 --> 01:08:47.649
have a lot more time to recover. And I think

01:08:47.649 --> 01:08:49.970
some of them would self -regulate at least when

01:08:49.970 --> 01:08:52.909
they were younger with their hormones. So, you

01:08:52.909 --> 01:08:54.890
know, but the problem is that they don't at the

01:08:54.890 --> 01:08:56.949
moment. The county that protects where I live

01:08:56.949 --> 01:08:59.710
now, they're on 56 hours a week and a lot of

01:08:59.710 --> 01:09:01.489
times getting mandatory forced to stay another

01:09:01.489 --> 01:09:03.890
one. So they're on sometimes 80 hour work weeks.

01:09:04.289 --> 01:09:06.770
So to tell those men and women, oh, you just

01:09:06.770 --> 01:09:09.649
need more sleep. Well, yeah, but sometimes they're

01:09:09.649 --> 01:09:11.670
not able to get it. The TBI is obviously the

01:09:11.670 --> 01:09:13.670
combat athletes, the military, the law enforcement.

01:09:13.970 --> 01:09:16.130
That's another area where it seems like the self

01:09:16.130 --> 01:09:19.630
-regulation starts to kind of fall away. But

01:09:19.630 --> 01:09:22.970
having that diagnosis element first of, well,

01:09:22.989 --> 01:09:24.689
you know, have you changed your diet? Have you

01:09:24.689 --> 01:09:26.369
done this? Have you done that? It's still not

01:09:26.369 --> 01:09:28.270
working or I'm just not able to because of my

01:09:28.270 --> 01:09:30.649
work schedule. Well, then for especially the

01:09:30.649 --> 01:09:34.750
younger male or female, now you've given them

01:09:34.750 --> 01:09:36.899
a tool. Okay, I'm not. I'm just going to be in

01:09:36.899 --> 01:09:40.899
this chaos for another 5, 10 years. Okay, now

01:09:40.899 --> 01:09:44.060
I can make a decision. I understand ideally I'd

01:09:44.060 --> 01:09:45.920
be able to do X, Y, and Z, but I'm not in this

01:09:45.920 --> 01:09:48.079
work environment. So now here's a tool I can

01:09:48.079 --> 01:09:52.239
use in the interim. Yeah, spot on, especially

01:09:52.239 --> 01:09:56.060
in those fields. There's no opportunity really

01:09:56.060 --> 01:10:00.720
to try anything else. So this is really the only

01:10:00.720 --> 01:10:03.539
option. um so obviously going to the right place

01:10:03.539 --> 01:10:06.720
is what's important but the um the interview

01:10:06.720 --> 01:10:08.619
aspect of that and the guidance those questions

01:10:08.619 --> 01:10:10.920
are obviously going to be asked first you know

01:10:10.920 --> 01:10:13.220
and even more questions too um you know for men

01:10:13.220 --> 01:10:14.479
we're going to ask them about their fertility

01:10:14.479 --> 01:10:16.119
and their family planning and what they want

01:10:16.119 --> 01:10:18.619
to do because there's an element there too that's

01:10:18.619 --> 01:10:20.359
a risk you know they need to know and understand

01:10:20.359 --> 01:10:23.560
and have full informed consent on the impacts

01:10:23.560 --> 01:10:25.680
of things um you know there are things we can

01:10:25.680 --> 01:10:28.260
do and medications we can use in tandem to protect

01:10:29.130 --> 01:10:31.810
you know fertility and you know even in some

01:10:31.810 --> 01:10:35.050
cases increase the potential fertility um we

01:10:35.050 --> 01:10:38.229
can do some things in that area we can assist

01:10:38.229 --> 01:10:41.350
males uh not so much in the in the female arena

01:10:41.350 --> 01:10:45.010
but there's you know things that we have to ask

01:10:45.010 --> 01:10:47.510
you know and it's beyond even just the diet nutrition

01:10:47.510 --> 01:10:51.050
and lifestyle it's like i said before you realize

01:10:51.050 --> 01:10:52.670
that this is a medication you're going to need

01:10:52.670 --> 01:10:54.350
to be on essentially for the rest of your life

01:10:54.350 --> 01:10:58.340
are you okay with that Do you understand and

01:10:58.340 --> 01:11:01.340
know that by taking this, you're shutting down

01:11:01.340 --> 01:11:03.539
any ash production that you have, and this could

01:11:03.539 --> 01:11:06.000
affect your fertility, and it will affect your

01:11:06.000 --> 01:11:09.260
fertility. So as much of the benefits this is

01:11:09.260 --> 01:11:12.619
going to have and the situation they're in, they

01:11:12.619 --> 01:11:15.119
still need to know those other potential effects

01:11:15.119 --> 01:11:18.600
that are going to happen regardless. Absolutely.

01:11:18.720 --> 01:11:20.439
I think that's what, you know, most people would

01:11:20.439 --> 01:11:22.500
appreciate. It's just an informed decision. You

01:11:22.500 --> 01:11:24.380
know, now you have all the tools because as you

01:11:24.380 --> 01:11:26.020
said, I mean, you get atrophy of the testes.

01:11:26.020 --> 01:11:28.600
I mean, it's a one -way street then. Your test

01:11:28.600 --> 01:11:30.100
is only going to get worse and worse and worse.

01:11:30.220 --> 01:11:32.100
But, you know, you can plan, all right, well,

01:11:32.180 --> 01:11:33.739
I'm not going to do it for another six months.

01:11:33.800 --> 01:11:35.840
We're going to try, you know, try and get pregnant.

01:11:35.960 --> 01:11:38.539
But sadly, I think I see a lot of infertility.

01:11:39.050 --> 01:11:41.569
In my profession, for example, because of the

01:11:41.569 --> 01:11:43.170
shift work, because of the sleep deprivation.

01:11:43.270 --> 01:11:44.949
So again, you know, maybe they've been trying

01:11:44.949 --> 01:11:46.770
for five years. Maybe, as you said, this with

01:11:46.770 --> 01:11:49.170
a combination of something else might actually

01:11:49.170 --> 01:11:52.489
work this time. So it's, but again, you give

01:11:52.489 --> 01:11:54.909
a family all these tools so they can make an

01:11:54.909 --> 01:11:57.789
informed decision. Now, you know, they've got

01:11:57.789 --> 01:11:59.550
all the information they need versus, as you

01:11:59.550 --> 01:12:01.909
said, walking into a clinic, being told, yeah,

01:12:01.949 --> 01:12:03.729
choose from the board. Yeah, that's 600 bucks,

01:12:03.770 --> 01:12:08.779
please. See you next week. Yeah, exactly. That's,

01:12:08.779 --> 01:12:11.380
that's the whole point too. That's why we asked

01:12:11.380 --> 01:12:12.739
the question. So you do want to have children.

01:12:12.859 --> 01:12:14.199
Okay. Well then I'm going to recommend to you,

01:12:14.279 --> 01:12:16.199
even though it's going to be, you know, a few

01:12:16.199 --> 01:12:17.739
hundred dollars more and I understand that's

01:12:17.739 --> 01:12:19.899
expensive, but this is going to protect your

01:12:19.899 --> 01:12:22.899
fertility, you know, so we're recommending you

01:12:22.899 --> 01:12:25.359
take this along with this or no one understand

01:12:25.359 --> 01:12:28.260
the risk that maybe that's not opportunity for

01:12:28.260 --> 01:12:30.859
you now, but you know, when you are able to,

01:12:30.899 --> 01:12:33.939
we should add this in, you know, those kinds

01:12:33.939 --> 01:12:37.409
of things. And obviously for, you know, firefighters,

01:12:37.590 --> 01:12:39.409
first responders, veterans, that kind of thing.

01:12:39.789 --> 01:12:42.430
You know, we discount the meds. And when it comes

01:12:42.430 --> 01:12:45.489
down to, you know, those that were, you know,

01:12:45.489 --> 01:12:48.090
wounded or have other issues, you know, significant

01:12:48.090 --> 01:12:50.750
issues and need real help, you know, that's where

01:12:50.750 --> 01:12:52.949
our Cherry Transcend Foundation comes in, you

01:12:52.949 --> 01:12:58.220
know, the 503. And we're able to, you know. essentially

01:12:58.220 --> 01:13:01.220
donate what we can in order to support those

01:13:01.220 --> 01:13:03.260
individuals to get through whatever they need

01:13:03.260 --> 01:13:06.500
to. And I know you mentioned TBI, and that's

01:13:06.500 --> 01:13:11.720
an important systemic issue, especially in the

01:13:11.720 --> 01:13:15.560
military, where a lot of the NSF guys, just through

01:13:15.560 --> 01:13:17.819
even training and everything else they've done,

01:13:17.899 --> 01:13:21.899
they've had exposure to detonations weekly. And

01:13:21.899 --> 01:13:23.680
those things are like a concussion every time,

01:13:23.699 --> 01:13:25.319
and it's going to add up, let alone anybody who's

01:13:25.319 --> 01:13:28.220
been in an IED or any other type of traumatic

01:13:28.220 --> 01:13:31.640
event, like a rollover or, you know, God only

01:13:31.640 --> 01:13:34.319
knows. But we have some medications that are

01:13:34.319 --> 01:13:39.420
showing real promise in helping reverse or repair

01:13:39.420 --> 01:13:41.899
some of the damage. It's way too early to tell,

01:13:41.960 --> 01:13:44.020
and I will never say that it's a miracle drug

01:13:44.020 --> 01:13:46.039
and it's going to do anything, but there is a

01:13:46.039 --> 01:13:49.939
drug, Dehexa, and it is a peptide. It's a oral

01:13:49.939 --> 01:13:55.529
medication. And it is initially created for Alzheimer's

01:13:55.529 --> 01:13:58.229
and dementia, but it's to improve the cognitive

01:13:58.229 --> 01:14:01.289
functionality. It repairs damaged brain cells,

01:14:01.430 --> 01:14:05.090
essentially. You know, there's limitations to

01:14:05.090 --> 01:14:07.270
everything. So we can't say, again, that it's

01:14:07.270 --> 01:14:10.710
going to heal and fix anyone. But for those that

01:14:10.710 --> 01:14:15.710
had low to mild TBI issues that have come to

01:14:15.710 --> 01:14:19.130
us and have taken the medication long term, you

01:14:19.130 --> 01:14:20.689
know, more than six months, close to a year.

01:14:21.130 --> 01:14:23.109
They were starting to see that they were seeing

01:14:23.109 --> 01:14:26.989
improvement in their day -to -day life, quality

01:14:26.989 --> 01:14:29.029
of life. And at the end of the day, what we're

01:14:29.029 --> 01:14:31.029
trying to do is improve people's quality of life.

01:14:31.869 --> 01:14:34.890
Like I said, we can't reverse age. We can't cure

01:14:34.890 --> 01:14:39.109
disease. But in a lot of the cases, we can optimize

01:14:39.109 --> 01:14:42.229
health and we can reverse some of the symptoms

01:14:42.229 --> 01:14:45.890
that people are feeling. So we focus on that.

01:14:46.609 --> 01:14:48.289
Well, I want to get to the foundation because

01:14:48.289 --> 01:14:51.359
there's a very... evident altruistic you know

01:14:51.359 --> 01:14:53.819
arm to not only your company but you yourself

01:14:53.819 --> 01:14:57.779
as a human being but just before we do 2020 obviously

01:14:57.779 --> 01:15:00.199
this all happens when covid when uh you know

01:15:00.199 --> 01:15:03.880
we go through the covid pandemic some interesting

01:15:03.880 --> 01:15:05.560
things have come out of that one of them that

01:15:05.560 --> 01:15:07.939
i've talked about here before is integrating

01:15:07.939 --> 01:15:12.579
emed with 911 and allowing some of these patients

01:15:12.579 --> 01:15:15.960
to interact directly with an ER physician, which

01:15:15.960 --> 01:15:18.020
then negates the need for an ambulance if it's

01:15:18.020 --> 01:15:22.760
a lower acuity call. What impact did the pandemic

01:15:22.760 --> 01:15:25.720
have on e -medicine when it comes to Transcend

01:15:25.720 --> 01:15:27.859
and the ability for people all over the country

01:15:27.859 --> 01:15:31.680
to be able to access you as a company? It had

01:15:31.680 --> 01:15:33.939
a tremendous impact, and I think it drove all

01:15:33.939 --> 01:15:36.920
of our growth, to be quite frank, because we

01:15:36.920 --> 01:15:39.670
were giving people healthcare options. in a manner

01:15:39.670 --> 01:15:41.670
where they could do it from their home mostly

01:15:41.670 --> 01:15:45.310
really the only time you have to go outside of

01:15:45.310 --> 01:15:47.250
the home is to actually go to a lab core request

01:15:47.250 --> 01:15:49.550
diagnostics facility that we are partnered with

01:15:49.550 --> 01:15:52.550
in order to get the blood drawn but beyond that

01:15:52.550 --> 01:15:55.090
it's done through zoom and phone call and you

01:15:55.090 --> 01:15:56.569
know the medications are shipped to the home

01:15:56.569 --> 01:16:00.109
directly and they're self -administered that

01:16:00.109 --> 01:16:02.130
was a very attractive option for a lot of people

01:16:02.130 --> 01:16:06.220
but even more so and you know I don't have an

01:16:06.220 --> 01:16:07.579
opinion on it one way or the other, but a lot

01:16:07.579 --> 01:16:09.760
of people become skeptical of traditional medicine,

01:16:09.819 --> 01:16:13.359
especially with the shots and the vaccines and

01:16:13.359 --> 01:16:15.520
all those other things. So they don't trust the

01:16:15.520 --> 01:16:18.659
medications, you know, traditional medicine as

01:16:18.659 --> 01:16:20.920
much as they used to in the past. And a lot of

01:16:20.920 --> 01:16:22.319
them are looking for other options. They're looking

01:16:22.319 --> 01:16:25.899
for an alternative. And we came in at the time

01:16:25.899 --> 01:16:27.760
where we were talking about preventative health

01:16:27.760 --> 01:16:30.060
care and, you know, in a way we were trying to

01:16:30.060 --> 01:16:33.739
focus on education. and a less is more approach

01:16:33.739 --> 01:16:37.079
and how to improve quality of life. And that's

01:16:37.079 --> 01:16:39.079
what a lot of people are looking for. They don't

01:16:39.079 --> 01:16:41.640
want to get sick, especially when they see people

01:16:41.640 --> 01:16:43.899
dying from things that are getting them sick.

01:16:44.180 --> 01:16:46.239
They want to improve their immunity, that kind

01:16:46.239 --> 01:16:49.140
of thing. So we were just there at the right

01:16:49.140 --> 01:16:52.199
time and we were available where others weren't.

01:16:52.199 --> 01:16:56.539
And I think that had a massive impact. So talk

01:16:56.539 --> 01:16:59.710
to me about the foundation. I met Brendan out

01:16:59.710 --> 01:17:03.310
on 7X, which was the incredible round the world,

01:17:03.449 --> 01:17:05.930
let's see if we can completely destroy human

01:17:05.930 --> 01:17:08.829
beings and rebuild them project that we were

01:17:08.829 --> 01:17:12.130
on. Ryan Parrott, and again, the genesis of that

01:17:12.130 --> 01:17:16.010
was his sniper partner's suicide, David Metcalf.

01:17:17.309 --> 01:17:19.529
And so, you know, we're making the book now.

01:17:19.590 --> 01:17:21.609
We're making a documentary about this. And ultimately,

01:17:21.750 --> 01:17:24.810
not only is it going to raise some money for

01:17:24.810 --> 01:17:26.510
some nonprofits, more importantly, it's going

01:17:26.510 --> 01:17:29.350
to share a lot of information on all the different

01:17:29.350 --> 01:17:32.050
holistic elements to a lot of the dark places

01:17:32.050 --> 01:17:34.590
that people find themselves and the way to find

01:17:34.590 --> 01:17:36.770
yourself out through nutrition, exercise, mindfulness

01:17:36.770 --> 01:17:40.069
and all these other areas. But you, and I'll

01:17:40.069 --> 01:17:43.449
pull it out of the shadows, you were absolutely

01:17:43.449 --> 01:17:46.970
imperative in. that going ahead it was a very

01:17:46.970 --> 01:17:49.750
last minute thing and you were extremely generous

01:17:49.750 --> 01:17:52.149
and made a massive donation to make sure that

01:17:52.149 --> 01:17:55.930
that 7x project went ahead so talk to me about

01:17:55.930 --> 01:17:58.789
you know the importance of altruism your kind

01:17:58.789 --> 01:18:00.890
of social but business model and then let's talk

01:18:00.890 --> 01:18:02.949
about the foundation as you touched on you know

01:18:02.949 --> 01:18:06.770
who you're trying to help through that well talking

01:18:06.770 --> 01:18:09.149
about the the social aspect of the the company

01:18:09.149 --> 01:18:11.689
i mean that's just the way we're able to get

01:18:11.689 --> 01:18:15.640
out to um you know a larger you know, massive

01:18:15.640 --> 01:18:18.939
people that, you know, are listening to people

01:18:18.939 --> 01:18:22.020
they trust. And that was the attractiveness to

01:18:22.020 --> 01:18:25.979
it was to find a way to focus on education and

01:18:25.979 --> 01:18:28.140
in an area that we knew people were suffering.

01:18:28.319 --> 01:18:31.039
And honestly, that was bodybuilding and fitness

01:18:31.039 --> 01:18:33.920
where people were, you know, abusing medications

01:18:33.920 --> 01:18:37.279
to start. So I took the approach of if we're

01:18:37.279 --> 01:18:40.460
going to. help people improve their quality of

01:18:40.460 --> 01:18:42.880
life we need to first stop people from screwing

01:18:42.880 --> 01:18:46.680
it up so let's let's start where the problem

01:18:46.680 --> 01:18:50.420
might begin in this area and um you know obviously

01:18:50.420 --> 01:18:52.500
you know from my wife being a competitor and

01:18:52.500 --> 01:18:55.439
other things it was just kind of a natural place

01:18:55.439 --> 01:18:59.100
to start um and that's just really where we grew

01:18:59.100 --> 01:19:02.399
through grew from but the military and everything

01:19:02.399 --> 01:19:05.439
around it obviously and all the tragedies and

01:19:05.439 --> 01:19:08.920
you know 22 day and mental health all of it You

01:19:08.920 --> 01:19:12.899
know, it's always, you know, in the back of my

01:19:12.899 --> 01:19:14.979
mind, it's always sitting there. It's, you know,

01:19:14.979 --> 01:19:16.899
it's just something I hate to hear about and

01:19:16.899 --> 01:19:20.539
hate to see. So when I met Brendan, you know,

01:19:20.539 --> 01:19:22.760
and I had found out his story and he's got his

01:19:22.760 --> 01:19:25.800
own story, a hell of a story. I'll tell you what,

01:19:25.840 --> 01:19:28.560
the one thing that really drove me quickly to

01:19:28.560 --> 01:19:31.060
wanting to start the foundation is I didn't want

01:19:31.060 --> 01:19:33.000
a guy to have to go back overseas again. I really

01:19:33.000 --> 01:19:35.920
didn't. I saw a family man who really wanted

01:19:35.920 --> 01:19:38.979
to get something done and do some good. And I

01:19:38.979 --> 01:19:40.720
was right at that point in time where we could

01:19:40.720 --> 01:19:42.699
have started a foundation. So instead of him

01:19:42.699 --> 01:19:45.720
going back, I wanted to offer him a job. And,

01:19:45.779 --> 01:19:48.260
you know, that's really how it started. You know,

01:19:48.279 --> 01:19:51.300
we were aligned, like -minded, had the very same

01:19:51.300 --> 01:19:53.619
outlook in how to approach these things. And,

01:19:53.640 --> 01:19:56.199
you know, it was kind of one of those things

01:19:56.199 --> 01:19:59.319
where I knew if I didn't, you know, do it now,

01:19:59.520 --> 01:20:02.819
if I did it even in two weeks, you know, he'll

01:20:02.819 --> 01:20:05.300
probably be back on a contract or off doing something.

01:20:05.939 --> 01:20:07.500
And I just didn't want to see that happen again.

01:20:08.010 --> 01:20:11.729
So we started it and, you know, he had known

01:20:11.729 --> 01:20:14.890
Ryan or had met him through all of his connections

01:20:14.890 --> 01:20:18.409
because he's got a massive network. But when

01:20:18.409 --> 01:20:21.189
I found out about 7X, it took me about 10 seconds

01:20:21.189 --> 01:20:25.210
to say that we were in. And I love the idea of

01:20:25.210 --> 01:20:26.970
raising the awareness of what it was for and

01:20:26.970 --> 01:20:28.829
what it represented and why Ryan was doing it

01:20:28.829 --> 01:20:32.880
importantly. And I like the fact that there's

01:20:32.880 --> 01:20:35.180
going to be science behind it. And the idea would

01:20:35.180 --> 01:20:37.060
be to prevent things like this from happening

01:20:37.060 --> 01:20:42.119
in the future. Why wouldn't you help there? Why

01:20:42.119 --> 01:20:46.420
wouldn't you jump on that? So for me, it was

01:20:46.420 --> 01:20:50.600
an instant decision. And I felt very strongly

01:20:50.600 --> 01:20:53.960
about it. So when I found out that Ryan needed

01:20:53.960 --> 01:20:58.850
some help, thank God we were able to. being able

01:20:58.850 --> 01:21:01.449
to and knowing what i knew it was felt like a

01:21:01.449 --> 01:21:03.310
duty and a responsibility and i just wanted to

01:21:03.310 --> 01:21:05.909
make sure that that went forward you know to

01:21:05.909 --> 01:21:07.750
me personally i felt like it was an important

01:21:07.750 --> 01:21:10.449
project and the world would be a better place

01:21:10.449 --> 01:21:14.409
with that being you know completed so yeah well

01:21:14.409 --> 01:21:16.270
again for for people listening it was a very

01:21:16.270 --> 01:21:18.329
substantial amount of money we won't put figures

01:21:18.329 --> 01:21:20.770
out there but it was a extremely generous donation

01:21:20.770 --> 01:21:24.229
that was really the difference between 7x going

01:21:24.229 --> 01:21:26.850
ahead or not so i just want to add that so talk

01:21:26.850 --> 01:21:29.029
to me about the foundation then now now you're

01:21:29.029 --> 01:21:31.470
you know you're basically almost done setting

01:21:31.470 --> 01:21:34.710
it up you touched on it before you know how is

01:21:34.710 --> 01:21:37.189
it funded and then who are you helping with that

01:21:37.189 --> 01:21:41.470
foundation specifically so um the plan to fund

01:21:41.470 --> 01:21:43.369
it is the same way we actually agree with the

01:21:43.369 --> 01:21:45.130
company where you want to work with our social

01:21:45.130 --> 01:21:48.380
media partners and our athletes and those that

01:21:48.380 --> 01:21:51.560
support the military. I'd like to talk to a few

01:21:51.560 --> 01:21:54.359
more in the military community that have a platform

01:21:54.359 --> 01:21:57.359
where they're able to reach out to people and,

01:21:57.560 --> 01:22:01.159
you know, again, bring awareness. But the idea

01:22:01.159 --> 01:22:05.399
behind the Transcend Foundation mostly is to

01:22:05.399 --> 01:22:08.140
utilize our medications and to make sure that

01:22:08.140 --> 01:22:10.680
we're able to help as many veterans and first

01:22:10.680 --> 01:22:12.539
responders, firefighters, law enforcement that

01:22:12.539 --> 01:22:16.720
we can. You know, in addition to that. We want

01:22:16.720 --> 01:22:18.859
to take the approach a little differently than,

01:22:18.859 --> 01:22:21.619
you know, others in the past. There's thousands

01:22:21.619 --> 01:22:23.979
of charities out there that focus in one specific

01:22:23.979 --> 01:22:27.319
area. They do it really well. Problem is people,

01:22:27.460 --> 01:22:31.420
humans have multiple issues and one affects the

01:22:31.420 --> 01:22:33.659
other. So one charity alone isn't really going

01:22:33.659 --> 01:22:36.800
to. you know, cure the person and their ailments

01:22:36.800 --> 01:22:38.760
and everything they need. We want to develop

01:22:38.760 --> 01:22:40.939
a mesh network where we're partnered with other

01:22:40.939 --> 01:22:43.439
charities that are focused in areas that we can't

01:22:43.439 --> 01:22:46.300
touch on specifically, but can support each other.

01:22:46.420 --> 01:22:49.979
So Transcend Foundation originally was self -funded

01:22:49.979 --> 01:22:52.880
through Transcend Company. And then we've had

01:22:52.880 --> 01:22:55.100
some private donors and, you know, we're working

01:22:55.100 --> 01:22:57.819
towards getting into the electronic donation,

01:22:58.000 --> 01:23:00.300
you know, more small donor types of donation.

01:23:00.960 --> 01:23:03.930
So we're getting ready to launch that. But as

01:23:03.930 --> 01:23:06.010
we've been kind of building the process and building

01:23:06.010 --> 01:23:08.409
the thing and we've taken on a certain number

01:23:08.409 --> 01:23:11.489
of patients that the company can afford to essentially

01:23:11.489 --> 01:23:15.890
carry and take care of, we wanted to fund other

01:23:15.890 --> 01:23:19.069
partnered charities as much as we could to keep

01:23:19.069 --> 01:23:21.229
those organizations going and doing the good

01:23:21.229 --> 01:23:24.329
and establish those relationships. So that's

01:23:24.329 --> 01:23:26.210
what we're doing up to this point. And I believe

01:23:26.210 --> 01:23:29.210
since last September until now, we've donated

01:23:29.210 --> 01:23:33.350
almost a million through those efforts. Now,

01:23:33.369 --> 01:23:37.369
we kind of didn't get into all the positive side

01:23:37.369 --> 01:23:39.869
effects of testosterone replacement therapy,

01:23:39.930 --> 01:23:42.449
if that's the route that is the right fit for

01:23:42.449 --> 01:23:44.750
you. So just talk to me about some of the success

01:23:44.750 --> 01:23:47.130
stories, because I know in this conversation

01:23:47.130 --> 01:23:49.590
or in this podcast, some of the conversations,

01:23:50.029 --> 01:23:53.130
like you said, it wasn't the only thing, but

01:23:53.130 --> 01:23:54.970
it was one of the tools that took people from

01:23:54.970 --> 01:23:57.670
some very dark places mentally back to feeling

01:23:57.670 --> 01:24:01.789
good again. The most important thing that. Transcend

01:24:01.789 --> 01:24:05.649
can do on the mental health side is going through

01:24:05.649 --> 01:24:07.890
and finding out where hormones are with that

01:24:07.890 --> 01:24:11.829
veteran or that patient so we can get them balanced

01:24:11.829 --> 01:24:13.689
out again. Therapies are amazing, but they're

01:24:13.689 --> 01:24:15.369
only effective if you're in the right space,

01:24:15.430 --> 01:24:18.590
in the right mind. And if you're not able to

01:24:18.590 --> 01:24:21.930
be receptive to any sort of treatment, it's going

01:24:21.930 --> 01:24:23.609
to be hard for the treatment to take effect.

01:24:24.569 --> 01:24:26.449
Going through and, like I said, getting the blood

01:24:26.449 --> 01:24:28.149
work, finding out their levels and getting them

01:24:28.149 --> 01:24:31.890
back to a base number. where they feel good again

01:24:31.890 --> 01:24:34.689
and it gives them hope the first thing you can

01:24:34.689 --> 01:24:37.210
do to help somebody is give them hope uh and

01:24:37.210 --> 01:24:40.569
that has a dramatic effect on you know somebody's

01:24:40.569 --> 01:24:43.170
outlook and somebody's receptiveness to change

01:24:43.170 --> 01:24:46.050
where especially they were feeling in a spot

01:24:46.050 --> 01:24:49.359
where they didn't have that before so you know,

01:24:49.359 --> 01:24:51.199
from us, the greatest thing we can do is provide

01:24:51.199 --> 01:24:53.739
that. And then we have a lot of healing medications,

01:24:54.039 --> 01:24:55.520
peptides, things like that. Like I said, with

01:24:55.520 --> 01:24:59.260
the cognitive ability of dihexa, BPC -157, you

01:24:59.260 --> 01:25:01.539
know, that's going to help with, you know, damaged

01:25:01.539 --> 01:25:03.779
tissues and, you know, ligaments, tendons, that

01:25:03.779 --> 01:25:06.140
kind of thing. You know, you combine a couple

01:25:06.140 --> 01:25:08.079
of those things together with testosterone and

01:25:08.079 --> 01:25:11.960
you've really made a significant impact on somebody's

01:25:11.960 --> 01:25:15.170
life and quality of life. And now you are turning

01:25:15.170 --> 01:25:18.069
that patient over to one of your partner charities

01:25:18.069 --> 01:25:20.649
that's going to go ahead and do the MDR or do

01:25:20.649 --> 01:25:23.449
the psychedelic type of, you know, treatments

01:25:23.449 --> 01:25:28.109
for mental health. And it works. It actually

01:25:28.109 --> 01:25:31.989
works. So, you know, that's how we've been able

01:25:31.989 --> 01:25:34.789
to, you know, kind of approach things. We're

01:25:34.789 --> 01:25:36.689
kind of the start, the triage, so to speak, in

01:25:36.689 --> 01:25:39.689
the ER. And then we're handing it off to, you

01:25:39.689 --> 01:25:41.609
know, wherever from that point they would need

01:25:41.609 --> 01:25:44.579
the most help. Beautiful. I mean, it makes sense.

01:25:44.619 --> 01:25:46.220
You know, it's not just psychology, it's physiology

01:25:46.220 --> 01:25:48.420
as well. And if your hormones are completely

01:25:48.420 --> 01:25:50.359
crashed, then if you're not addressing that,

01:25:50.420 --> 01:25:52.739
it doesn't matter how much meditation you do,

01:25:52.840 --> 01:25:54.840
you're not going to be able to change your physiology.

01:25:55.899 --> 01:25:58.359
Yeah, you're too tired to meditate. And, you

01:25:58.359 --> 01:26:00.000
know, at the end of the day, if you don't have

01:26:00.000 --> 01:26:01.979
that hope, if you don't have that physical energy,

01:26:02.279 --> 01:26:06.199
you don't feel like you can make a change. It's

01:26:06.199 --> 01:26:09.460
hard to mentally work through that. But I mean,

01:26:09.500 --> 01:26:10.800
when you talk about testosterone, you're improving

01:26:10.800 --> 01:26:12.880
your sleep. you know, you're improving their

01:26:12.880 --> 01:26:15.619
energy, libido. So just for those things alone,

01:26:15.899 --> 01:26:18.300
you know, and hoping to regulate some of the

01:26:18.300 --> 01:26:20.180
mood swings, all of that right there, that can

01:26:20.180 --> 01:26:22.460
impact not only that person's quality of life,

01:26:22.520 --> 01:26:25.399
but, you know, married families, the whole family

01:26:25.399 --> 01:26:27.659
dynamic, you know, you've just improved everyone's

01:26:27.659 --> 01:26:30.260
quality of life by helping that person, you know,

01:26:30.260 --> 01:26:32.199
improve their quality of life. You know, and

01:26:32.199 --> 01:26:34.319
then if you add, like I said, some of the things

01:26:34.319 --> 01:26:35.979
that heal some of the injuries physically, you

01:26:35.979 --> 01:26:37.359
know, where they didn't think maybe they would

01:26:37.359 --> 01:26:39.119
be able to before, because these are medications

01:26:39.119 --> 01:26:42.449
that are not being used for the VA. or even traditional

01:26:42.449 --> 01:26:45.770
medicine. And they're helping, you know, inflammation

01:26:45.770 --> 01:26:49.029
is going down, pain is going away, mobility is

01:26:49.029 --> 01:26:52.329
coming back, tissues are being repaired, cognitive

01:26:52.329 --> 01:26:54.850
functionality is being restored, you know, sleep

01:26:54.850 --> 01:26:59.090
cycles are resetting. You know, that's about

01:26:59.090 --> 01:27:02.050
as good as you can get, at least within our capabilities.

01:27:02.069 --> 01:27:05.289
And then adding in the mental health stability

01:27:05.289 --> 01:27:07.109
piece of that and getting them to the right,

01:27:07.109 --> 01:27:10.510
you know, team afterwards. you know, obviously

01:27:10.510 --> 01:27:12.710
continue on treatments that they're in, you know,

01:27:12.710 --> 01:27:16.069
it's, I, I believe that's the only way to go.

01:27:16.289 --> 01:27:17.890
Yeah. No, well, like you said, I think hope is

01:27:17.890 --> 01:27:20.390
the exact word, you know, you're addressing all

01:27:20.390 --> 01:27:22.710
the things at the same time. It was a family's

01:27:22.710 --> 01:27:24.289
hope too. Well, exactly. Yeah. Because they're

01:27:24.289 --> 01:27:28.590
the ones that deal with us. Yeah. And that's

01:27:28.590 --> 01:27:30.949
a good term too. They do deal with us. So I want

01:27:30.949 --> 01:27:32.470
to be mindful of your time. I just want to throw

01:27:32.470 --> 01:27:35.029
some quick closing questions at you. The first

01:27:35.029 --> 01:27:38.250
one is, is there a book or other books that you

01:27:38.250 --> 01:27:40.869
love to recommend? It can be related to our discussion

01:27:40.869 --> 01:27:44.210
today or completely unrelated. There's so many

01:27:44.210 --> 01:27:49.029
out there. Honestly, I wish I had just one that

01:27:49.029 --> 01:27:53.529
I could, but not at this point. Yeah, no problem.

01:27:53.590 --> 01:27:57.329
What about films and documentaries? So it's a

01:27:57.329 --> 01:28:02.449
documentary, and it's one that kind of hit home

01:28:02.449 --> 01:28:07.979
for me. Restrepo, you know, talks about, you

01:28:07.979 --> 01:28:11.119
know, an actual army medic, you know, attached

01:28:11.119 --> 01:28:14.359
to an infantry company, and, you know, their

01:28:14.359 --> 01:28:17.119
time through, you know, an Afghanistan deployment,

01:28:17.359 --> 01:28:20.739
and, you know, he's killed in the, you know,

01:28:20.739 --> 01:28:24.220
in that deployment. But you can see the brotherhood,

01:28:24.260 --> 01:28:27.060
you can see the camaraderie, you understand and

01:28:27.060 --> 01:28:28.720
see what people are going through, but the mental

01:28:28.720 --> 01:28:31.439
anguish that the soldiers go through at that

01:28:31.439 --> 01:28:36.369
point in time, exactly, it really gets you front

01:28:36.369 --> 01:28:38.869
and center to what they experience and what they

01:28:38.869 --> 01:28:40.810
come home with and what that weight looks like.

01:28:41.930 --> 01:28:45.369
So that would be one I would recommend that you

01:28:45.369 --> 01:28:49.970
watch and understanding there will be a heavy

01:28:49.970 --> 01:28:52.810
impact. Sebastian Jung has been on here, I think

01:28:52.810 --> 01:28:54.890
it's three times now. He's coming back on in

01:28:54.890 --> 01:28:56.989
a couple of months. But speaking of books, have

01:28:56.989 --> 01:29:01.439
you read Tribe that he wrote? I have it on my

01:29:01.439 --> 01:29:03.720
read list. You got to read it. Absolutely got

01:29:03.720 --> 01:29:08.420
to read it. Yeah. No, it's on my read list. Yeah.

01:29:08.439 --> 01:29:11.460
I mean, you take that, the observation from Restrepo.

01:29:12.140 --> 01:29:15.319
But then you add in, he goes into kind of tribalism

01:29:15.319 --> 01:29:17.300
in a positive way in some of the stories from

01:29:17.300 --> 01:29:19.960
the Native American communities. But then, you

01:29:19.960 --> 01:29:22.199
know, you've got that cohesion during combat.

01:29:22.279 --> 01:29:24.659
And then when it's the loss of tribe, when people

01:29:24.659 --> 01:29:26.680
are going to go home, that's when they see a

01:29:26.680 --> 01:29:28.340
lot of the unraveling. So it's a really interesting

01:29:28.340 --> 01:29:30.680
perspective, not only for the military, but first

01:29:30.680 --> 01:29:34.180
responders too. Yeah. Brendan, you know, when

01:29:34.180 --> 01:29:36.439
we were talking about this, you know, I say mesh

01:29:36.439 --> 01:29:38.319
network, but the first thing he said was tribe,

01:29:38.479 --> 01:29:43.600
you know, we're rebuilding a tribe. So a different

01:29:43.600 --> 01:29:46.079
approach to the term, but, you know, definitely

01:29:46.079 --> 01:29:48.500
the same kind of mentality where, you know, we

01:29:48.500 --> 01:29:50.840
have to band together to get to the same kind

01:29:50.840 --> 01:29:54.800
of result. Well, the next question, is there

01:29:54.800 --> 01:29:56.819
a person that you'd recommend to come on this

01:29:56.819 --> 01:29:59.840
podcast as a guest to speak to the first responders,

01:29:59.840 --> 01:30:02.079
military and associated professions of the world?

01:30:05.060 --> 01:30:08.279
I have met so many people in the last two years.

01:30:08.479 --> 01:30:14.619
Yeah, absolutely. Robert Wilkins. Rob is just

01:30:14.619 --> 01:30:19.720
a man among men. And I mean that in the most

01:30:19.720 --> 01:30:24.960
heartfelt way I can possibly put. He is empathetic,

01:30:24.979 --> 01:30:28.760
compassionate, intelligent, and he's worked in

01:30:28.760 --> 01:30:30.659
multiple administrations on the President's Council

01:30:30.659 --> 01:30:34.680
for Nutrition and Fitness to better the lives

01:30:34.680 --> 01:30:40.920
of soldiers, airmen, Marines. any way he can

01:30:40.920 --> 01:30:42.760
you know they look at everything from what the

01:30:42.760 --> 01:30:44.680
military is doing to you know how they're feeding

01:30:44.680 --> 01:30:47.460
them you name it um but he's a big proponent

01:30:47.460 --> 01:30:50.220
of things that we could do better uh i think

01:30:50.220 --> 01:30:52.520
he would be an amazing addition to the people

01:30:52.520 --> 01:30:54.520
you've interviewed beautiful yeah brendan actually

01:30:54.520 --> 01:30:57.380
suggested him before and with the military side

01:30:57.380 --> 01:31:00.439
and like you said the um the wellness side combined

01:31:00.439 --> 01:31:02.300
i think it would be an amazing conversation so

01:31:02.300 --> 01:31:04.300
if you guys are able to help we'll definitely

01:31:04.300 --> 01:31:08.039
make that happen We absolutely will. He's, you

01:31:08.039 --> 01:31:10.500
know, on the board of directors for our foundation.

01:31:10.699 --> 01:31:13.020
So I'll be reaching out to him today. Beautiful.

01:31:13.079 --> 01:31:15.359
Thank you. All right. Well, then the last question

01:31:15.359 --> 01:31:17.819
before everyone knows where to find Transcend

01:31:17.819 --> 01:31:20.520
and yourself online, what do you do to decompress?

01:31:22.680 --> 01:31:25.800
I spend time with my kids and my wife. I do.

01:31:26.199 --> 01:31:29.659
I like to ride four wheelers around our property

01:31:29.659 --> 01:31:32.340
and just see my eight year old son, you know.

01:31:32.800 --> 01:31:36.699
try to figure it all out and just be there. I

01:31:36.699 --> 01:31:39.739
like to play video games, stupid as that sounds,

01:31:39.779 --> 01:31:42.479
play guitar, you know, just the things that,

01:31:42.479 --> 01:31:43.880
you know, I did when we were younger that just

01:31:43.880 --> 01:31:46.460
helped me take my mind off of things. But the

01:31:46.460 --> 01:31:49.819
most important thing is just taking that 10 second

01:31:49.819 --> 01:31:51.920
pause in the day when it's nice and quiet in

01:31:51.920 --> 01:31:54.779
the morning before the day starts, you know,

01:31:54.779 --> 01:31:57.039
and I just kind of sit out and grab my coffee

01:31:57.039 --> 01:32:00.039
and take that breath. And I'm blessed to have

01:32:00.039 --> 01:32:02.680
some property to look at that. you know it's

01:32:02.680 --> 01:32:06.000
calming and you know i do that every day total

01:32:06.000 --> 01:32:10.199
tangent right before we close out as a parent

01:32:10.199 --> 01:32:13.119
now you lost a brother when you were a very small

01:32:13.119 --> 01:32:17.000
child how did that influence your parenting and

01:32:17.000 --> 01:32:21.239
how are you able to to not put steel apron strings

01:32:21.239 --> 01:32:23.319
on your own children because of the fear of the

01:32:23.319 --> 01:32:26.479
tragedy you experienced as a child honestly i

01:32:26.479 --> 01:32:29.359
probably put steel strings on to a certain extent

01:32:29.359 --> 01:32:33.159
to the As much as my wife would let me. Because,

01:32:33.239 --> 01:32:35.399
you know, she has a different upbringing and,

01:32:35.420 --> 01:32:39.199
you know, has a much softer touch. And, you know,

01:32:39.199 --> 01:32:42.239
thank God for that. If it wasn't for her soft

01:32:42.239 --> 01:32:43.859
touch with me, I don't know that I would have

01:32:43.859 --> 01:32:46.100
ever, you know, been able to be where I am today.

01:32:46.180 --> 01:32:50.399
In fact, I know I wouldn't. But, you know, as

01:32:50.399 --> 01:32:52.680
time's gone on and I've had a little bit of time

01:32:52.680 --> 01:32:56.300
to be a dad, you know, I've also realized that

01:32:56.300 --> 01:32:58.359
the world. you know, is always going to be a

01:32:58.359 --> 01:33:00.699
dangerous place. And there's only so much you

01:33:00.699 --> 01:33:03.159
can do to protect your kids. But the best thing

01:33:03.159 --> 01:33:05.180
you can do to protect your kids is sometimes

01:33:05.180 --> 01:33:06.600
you got to let them fail. You got to let them

01:33:06.600 --> 01:33:08.840
fall. You got to let them play. You got to let

01:33:08.840 --> 01:33:11.380
them do those things to learn the lessons, you

01:33:11.380 --> 01:33:14.260
know, to be safe. So, you know, I've kind of

01:33:14.260 --> 01:33:16.380
had to try to balance those things out, you know,

01:33:16.380 --> 01:33:20.130
that build them up. yeah it's a hard thing a

01:33:20.130 --> 01:33:22.050
lot of people listening to this you know we see

01:33:22.050 --> 01:33:25.130
that at work you know we see the the horrific

01:33:25.130 --> 01:33:28.229
accidents and you know it it does kind of play

01:33:28.229 --> 01:33:30.029
into your mind when you're with your own child

01:33:30.029 --> 01:33:32.489
and it is that kind of tug of war between being

01:33:32.489 --> 01:33:34.810
responsible and educating them on risks and everything

01:33:34.810 --> 01:33:37.170
but also as you said allowing them to be their

01:33:37.170 --> 01:33:39.350
own child and not this puppet that you're taking

01:33:39.350 --> 01:33:42.890
through 18 years of their life yeah absolutely

01:33:42.890 --> 01:33:46.510
um you know like i said i try to involve them

01:33:46.510 --> 01:33:49.909
so Being able to spend time with them is great,

01:33:50.010 --> 01:33:52.510
but they can't be there all the time, so they

01:33:52.510 --> 01:33:54.670
have to be able to figure it out for themselves.

01:33:55.649 --> 01:33:58.250
Absolutely. Well, I'm sure people are really

01:33:58.250 --> 01:34:00.670
wanting to learn a lot more about Transcend.

01:34:00.770 --> 01:34:04.550
Obviously, access it, maybe do an initial interview

01:34:04.550 --> 01:34:07.130
themselves, see what's available for them, what

01:34:07.130 --> 01:34:09.149
might be a good fit. Firstly, where are the best

01:34:09.149 --> 01:34:12.770
places to find Transcend online? One of the easiest

01:34:12.770 --> 01:34:14.850
places to go is to our Instagram account, and

01:34:14.850 --> 01:34:18.859
that's at TranscendHRT. You'll find us, Big Blue

01:34:18.859 --> 01:34:20.920
T is the envelope that you'll see right there.

01:34:21.020 --> 01:34:23.939
There's a link to the intake document. The intake

01:34:23.939 --> 01:34:26.720
form only takes about 15 to 20 seconds to fill

01:34:26.720 --> 01:34:29.899
out. And usually the same day, sometimes within

01:34:29.899 --> 01:34:31.760
10 minutes, but definitely within the same day,

01:34:31.920 --> 01:34:33.920
you'll have one of our wellness specialists,

01:34:34.119 --> 01:34:35.640
which is our patient advocate, and they're going

01:34:35.640 --> 01:34:38.119
to contact you back. If you don't have social

01:34:38.119 --> 01:34:41.439
media, you can find us at, you know, transcendcompany

01:34:41.439 --> 01:34:44.359
.com. And, you know, that's the same thing, very

01:34:44.359 --> 01:34:45.819
easy. You're going to find the link right on

01:34:45.819 --> 01:34:49.000
the webpage. And we're right there. You can look

01:34:49.000 --> 01:34:50.840
us up as well. And if you just want to talk to

01:34:50.840 --> 01:34:52.859
a human being, you can call the main line, tell

01:34:52.859 --> 01:34:54.659
them you're interested, and they'll transfer

01:34:54.659 --> 01:34:56.000
you over to a wellness specialist and they'll

01:34:56.000 --> 01:34:58.720
fill everything with you on the phone. So whatever

01:34:58.720 --> 01:35:01.159
is most convenient and easiest for you, we're

01:35:01.159 --> 01:35:03.239
easy to find. Beautiful. And then what about

01:35:03.239 --> 01:35:05.720
yourself individually? Any places on social media?

01:35:06.779 --> 01:35:11.479
I'm on Instagram. That's just EW Calling. That's,

01:35:11.479 --> 01:35:14.109
you know, first. First middle initial and last

01:35:14.109 --> 01:35:16.789
name. I wasn't that creative, you know, but if

01:35:16.789 --> 01:35:18.369
you want to follow it, you know, I'll be blessed

01:35:18.369 --> 01:35:20.829
to have you. Beautiful. Well, Ernie, I want to

01:35:20.829 --> 01:35:24.010
say thank you so, so much. I mean, the conversation,

01:35:24.210 --> 01:35:26.090
the vulnerability, and we talked before we hit

01:35:26.090 --> 01:35:29.010
record. This is something that people, especially

01:35:29.010 --> 01:35:31.289
men, need to hear. I mean, I've had so many people

01:35:31.289 --> 01:35:33.770
that have been courageous in their service, whether

01:35:33.770 --> 01:35:36.750
it's first responders, military or other professions,

01:35:36.890 --> 01:35:40.279
but have been so courageously. uh vulnerable

01:35:40.279 --> 01:35:42.920
as well and talking about you know the struggles

01:35:42.920 --> 01:35:44.899
and and some of the things that happened when

01:35:44.899 --> 01:35:46.880
they were younger for example i think it's important

01:35:46.880 --> 01:35:50.640
but then what you've done with transcend bringing

01:35:50.640 --> 01:35:55.960
these products um in a way that you know they're

01:35:55.960 --> 01:35:57.939
trustworthy and people can be educated and as

01:35:57.939 --> 01:36:00.039
you said be told okay these are the pros these

01:36:00.039 --> 01:36:02.340
are the cons you know and and allow people to

01:36:02.340 --> 01:36:05.100
make an educated decision with a veteran -owned

01:36:05.100 --> 01:36:08.159
company that I can put my hand on my heart and

01:36:08.159 --> 01:36:10.739
say is an altruistic social business as well.

01:36:11.239 --> 01:36:13.159
It's been an honor talking to you today. So thank

01:36:13.159 --> 01:36:15.659
you so much for coming on the show. Thank you,

01:36:15.680 --> 01:36:17.319
James. It was an absolute pleasure. I appreciate

01:36:17.319 --> 01:36:17.579
it.
