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-O -V -X dot com, register for your free membership,
and save every single time you purchase. Welcome
to episode 370 of Behind the Shield podcast.
As always, my name is James Gearing, and this
week it is my absolute pleasure to welcome on
the show the Juice Master. Jason Vale. Now Jason
reversed his own ill health and obesity using
juicing and then went on to write a host of books,
create a documentary, an app and even resorts
so that people can also learn about the same
experience. My wife and I even did one of his
three -day juice resets and were amazed how well
it worked. So I am speaking from experience in
this conversation as well. So we discuss a host
of topics from his own childhood trauma to owning
your own history, the roots of addiction, how
he started smoking, the amazing disease reversal
he's seen through many of the people that have
come through his resorts, and so much more. Before
we get to that interview, as I say, every single
week, please just take a moment, go to whichever
app you listen to this on, subscribe to the show,
leave feedback and leave a rating. Each five
-star rating truly does elevate this podcast
and make it more visible for people looking for
a project like this. And this is a free library
for you, the audience, whether individually,
whether organizationally. So all I ask in return
is that you share these incredible men and women's
episodes so I can get their stories to every
single person on planet Earth. that needs to
hear them. So with that being said, I introduce
to you, Jason Vale. Enjoy. Well, Jason, I want
to start by saying thank you so much for taking
the time to come on the Behind the Show podcast
today. Thank you, James. Really appreciate being
on. And where on planet Earth are we finding
you today? Time of recording this, I'm in Spain.
But I spend most of my time between Spain, Portugal
and England. Well, UK at the moment. Fantastic.
Well, obviously, we're going to get into why
you're in Spain a little bit later. But where
were you born? And then tell me about your family
dynamic, what your parents did and how many siblings.
Yeah, well, that's easy. No parents, plural,
and no siblings. So that's fairly easy to retort.
So no brothers, no sisters, no father, just me
and my mum, born in London. It's really, it's
almost like, where do you start when you start
talking about this stuff? But, you know, brought
up in a place called Streatham, southeast London,
seven years, shared a house with my mum's. my
auntie, and therefore my cousin, my auntie's
daughter, for seven years. But then something
went very wrong in the sense that you wouldn't
imagine your own family member doing this, but
essentially the house was sold and this sister
ran off with all the money. And genuine story,
we were on the streets. This isn't a... violin
story in any way shape or form we all have our
stories and challenges but we were genuinely
living on the streets in in london me and my
mother and the local authorities said that they
would um happily look after me providing um that
they remove me from her in other words i would
have to go into care um which wasn't exactly
fair um so uh there was a a distant relative
in in halifax north of england um that uh kindly
i mean incredibly kind i didn't realize just
how much of a magnanimous, incredible woman and
her husband, Auntie Elder and Uncle George from
Booth down in Halifax. Sorry, if you're listening
from America and wonders why I'm doing that accent.
But anyway, that's it. Nor that accent, lad.
And they took care of me for about a year. My
mom was coming up and down and eventually we...
She found somewhere to live. It was actually
a squat, actually. Anyway, long and bold story.
And we ended up in Peckham, southeast London.
So that's kind of like the really shortened down
version. And that's how it was kind of growing
up. And we also moved to Africa at one point,
me and my mum, because she wanted to try and
get a better life. So we moved to Togoland in
Nigeria. I went to a school out there for a little
while, but that all went wrong. Ended up living
in a mud hut with an armed guard at the end.
It was all crazy. I mean, the whole, look, everything.
Everything I've done is crazy. And what led me
to health really was what happened to my mom
early on, I would say. And that's, you know,
at the age of, I think I was 15 or 14, my mother
went into hospital with a cyst the size of an
orange on one of her ovaries. And they detected
it and said, we need to get rid of it. So she
went in for this operation. And unfortunately,
they had a bad at the office, James. They took
out the wrong ovary. And she was now left, obviously,
with only one ovary with the sister size of an
orange on it. Now she was in bed for a couple
of years. I ended up leaving school with no education
and ended up working, ironically, in a butcher
shop just to try and bring in some money. So
that, yeah, that was the beginning. So no university,
no formal education, no parents, plural, and
no siblings. And not housed for a little while
as well. So that was a great start. Yeah, you'd
be blown away how many people have rough upbringing
stories. There's a facade that everyone else
is doing well and everyone else is living the
Disney life. But so many people on this show
have come through homelessness, through addiction,
through whatever it is. But yeah, I mean, I think
that's one of the most misunderstood elements
of society is how many people have stories of
trauma and pain in their background. They do.
And I think that trauma and pain, if I don't
have trauma, I mean, I want to put this all in
perspective. I would be wrong to say that. I
would say that my upbringing involved trauma
and pain. My mother was an incredible teacher.
She was almost the most prolific magic maker.
She was a natural born magic maker, I call her.
She was all about gratitude. I mean, everything
that we had was all about gratitude. Because
we should be, and she was quite right, grateful
for anything we have. Never look at what you
don't have. She said, you're looking at the top
4%. She said, if you really want to look at...
If you're going to do that, then look around
the world. She said, and then you'll have some
genuine perspective. So when you say, oh, we
have nothing. She goes, really? Do you? And,
you know, you start looking into it. You think,
well, actually, that's a load of nonsense. Because,
you know, so I also had the, as corny as this
is, I also had the love of my mother. My mother
was my best friend. I was blessed beyond belief.
If I had a choice between Oxford education, for
argument's sake, you know, private education,
Harvard education. and an incredibly wealthy
family and a huge house growing up and a basketball
court and a football court in the garden. But
actually, I had just normal parents that kind
of was out of work all the time, didn't really
show a lot of love and affection. Or having no
money whatsoever and having my mom, I'd pick
the latter every day of the week because one
was true richness and the other one is a facade.
And so my heart goes out to anybody who – when
people talk about rough upbringings, to me the
only type of rough upbringing is if you really
had some horrible guiding parents or not real
parents. Then I get it. Then I understand it.
But if you're just going to talk to me about,
oh, I didn't have money growing up or – and I
hear people going, oh, even some of the older
generations said, well, we grew up, we didn't
have any central heating. Well, no one did. I
mean nobody did. You can't just say I didn't
– you go back 200 years, nobody had hot water
coming out of a tap. That was nobody, including
kings and queens. So, I mean, you can always
have a story to say, you know, we haven't got
this, we haven't got that. But I think the most
important mentor that you can ever have, and
no matter where they come from, I was lucky,
mine was my mother, but it can come from any
guys. It can come from somebody you've read a
book from. It can come anywhere. But these are
the most important aspects, I think, of growing
up. So I didn't come through, I mean, hardship.
I mean, if your life doesn't pan out, I think
it's my theory is that you can always go back
and go, well, that's the reason why I didn't
because this is what happened to me. Well, everybody's
got anything to happen to them. It's not as cliche
as it is. It's not what happens to you. It's
what you do with what happens to you that ultimately
makes the difference. Yeah, and I absolutely
love that. And I think you can view that, you
know, these elements as trauma. And some, you
know, have true trauma where they were abused
and all kinds of things. But, you know, the gratitude,
I think, is the enemy of anxiety and depression.
It really is. Well, if you have it, it is. I
mean, at any given point, we can feel grateful
about a million things. And I have to stop myself
and do it too. I'm human like everybody else.
We all strive for more. That is a human trait
and it's not a bad one. However, at the same
time, the old cliche of stop and smell the roses
is something that people, including myself, often
find hard to do. And we're always on the next
thing before even the first thing's even been
fully appreciated. And, you know, the little
things that we have should fulfill us. And I
made up this technique many years ago called
Just Landed. It was with somebody who I was trying
to tap into their gratitude, and they said they
couldn't feel grateful for anything. And so we
went through this Just Landed. I said, imagine
you just landed. I said, and you literally are
walking into your house, and somebody's given
you this, and all of a sudden you go, all of
a sudden this is my house. Oh, I didn't realize.
I've got a roof over my head. Oh, that's your
fridge, by the way. Fridge? What does that do?
It keeps... food in there oh there's a shop around
the corner you haven't got to walk 10 miles so
you can just go around there and buy pretty much
whatever you want within reason i know finances
play a part and they did for me growing up but
i mean compared to what most people in the world
have And then you start looking around at the
people in your world that love you. You start
looking at this and you suddenly go, actually,
I'm wealthier than I ever imagined. And if we
all stopped and did that a little bit, and I
hate to say this to anybody listening as well,
because it teaches us to suck eggs. But the point
is, is that gratitude, I would say, is, well,
gratitude and purpose. You need two things. And
I would say they transcend. nutrition and exercise,
which we no doubt come on to at some point in
this podcast. But I think they translate. You
need purpose and you need gratitude. And I believe
they generate chemicals within your brain, within
your body that only broccoli can dream of. Yeah,
I absolutely agree. And I think, you know, your
desire to eat well, your desire to exercise comes
from within as well. So if you don't have that,
you're never going to be successful. Well, I
call it three laws. The three laws are nutrition,
exercise and purpose. And unless they are all
equally balanced, the point is you won't want
to get up at six in the morning to have a purpose
if you're significantly overweight or ill. So
therefore, they're all intrinsically linked.
And if you feel hungover, whether it's alcohol
hangover or food hungover most of the time, so
you have a muzzy head feeling and you're barely
getting through the day, then obviously you're
not going to feel sharp. You're not going to
feel on fire. So exactly how much of your purpose
can ever be truly met. So all of them need to
be. paid attention to in equal measures equally
you can't just focus on nutrition and exercise
and you know how you look apparently because
if you just did that and you have no purpose
then then you have no life and we've been out
but you have no life either so so there's a balance
it's the three laws tap into each one of them
equally every single day and it can be incredibly
transformative Beautiful. Well, speaking of exercise
and nutrition then, so obviously you were bouncing
around geographically as a young man. What did
your nutrition and your overall health look like
in the kind of high school years? Well, it was
crap. There wasn't any. I mean, the point is,
when you say, what did it look like? I mean,
there wasn't any nutrition. It wasn't even talked
about. You wouldn't understand the word nutrition.
It was just we had food. We put it in our mouth.
We had snacks. We put it in our mouth. We had,
you know, chocolate, burgers. Wimpy back in the
day in the UK. McDonald's hadn't even existed
at that point. Early doors. Then McDonald's came
into town. Listen, I would eat anything provided
it wasn't green or was from nature. And I ate
a lot of it. I also was a heavy smoker. Really,
I smoked 40, 60 cigarettes every single day.
I was also smoking other stuff because I was
from Peckham, South East London. I also took
other stuff as well. That was green there, wasn't
it? Well, it was green if you can get hold of
skunk. And that was the real powerful stuff.
But normally it was black. It was just some hash.
But yes, I'm getting into the technicalities
of dope. But of course, that was a vicious circle.
You get stoned, you get the munchies, you'll
eat anything. So, I mean, that was a knock -on
effect as well. I was a heavy drinker. I used
to drink special brew and tenant super. For those
that don't know, just look it up. Back in the
day, there was like setting fire to alcohol and
Thunderbird. I lived in a squat as well in my
17, 18, left home as well. And it was just, it
was literally... It was hard to explain. It's
hard to explain now because I look at my life
now and look at my life then. It seems like two
completely different humans. I mean, genuinely
two completely different humans. I don't even
know. I almost can't recognize the other person.
I still recognize they were still the same person,
but they did all these things that didn't seem
logical or very intelligent. But then addiction
transcends logic and intelligence. Always will.
And that is the challenge with addiction, which
is why. I'm not part of the state, the obvious
brigade. I hate them. They're not doing any wrong
that they know. But when they say to a smoker,
oh, smoking could kill you and it costs you a
fortune. It's like telling somebody in quicksand
that they're in quicksand. What do you think
the person in quicksand doesn't know? They're
more aware of it than you. They're in the frigging
quicksand. And so when you tell somebody with
any addiction or somebody who's overweight that
if they had more fruits and vegetables and did
more exercise, they'd be slimmer. I mean, if
I was overweight, I'd want to punch you in the
face because of course they know this. It's addiction.
It's a horrible thing. And it transcends everything
else. And there's not a significantly overweight
person every night, I guarantee you, or at least
once a week, whether it's on a Sunday night,
that every Monday they will. And they're going
to do it this time. They're going to transform
their world. And they can be fully, highly intelligent,
highly logical. And they wake up the next morning
and they'll use all their willpower and all their
might to try and do it. And then come four o
'clock, five o 'clock, they literally, they start.
binging on something or they might last two or
three days and it's not a lack of willpower um
in fact sometimes it's the complete opposite
what it is is that they there's an invisible
prison going on it's called addiction transcends
like i said intelligence and logic which is why
trying to apply those two things to it cannot
work um and it can be very easy to to jump through
but all of my books including the film i made
have all psychology attached to it because without
that level of psychology attached to it then
all you're doing is you're just following another
diet and if you're following another diet and
you've got diet mentality it's not going to help
you so there's a bigger picture here james is
what i'm trying to say yeah no and i agree completely
i had a johan harry on who wrote um chasing the
scream and um I always forget the name of the
second book. I don't know if anyway. I don't
even know the person, so I will look into that.
He's incredible. You will love it. But I mean,
he talks about that. He talks about addiction
and food, addiction and obesity. And that's something
that I see in the US. We're one of the most affluent
countries on the planet when it looks at monetary
value, but we are the most obese on the planet
too. So there's definitely voids that are being
filled, whether it's alcohol, cigarettes, social
media, porn, food whatever it is but there's
there's you know an item or or a thing is being
used to fill a void because there isn't that
gratitude there isn't that that that peace within
that's allowing them to chase the healthy element
well i kind of think slightly different than
that james actually i agree with that to a point
and that's where the usual that is where the
usual logic starts to apply you know they're
obviously if they're doing that then we've got
to look at why you're doing it And of course,
the reason why I smoke cigarettes, for argument's
sake, 40, 60 cigarettes a day, was to fill a
void, correct. What void was I filling? The void
simply created by the previous cigarette. Now,
you can overanalyze that as much as you like,
but that's a fact. That's all it comes down to.
There was no more, no less. I could overanalyze
it. I could sell self -sabotaging. I could go
and see a billion different psychologists, and
they would all come up with all different reasons.
Well, no wonder your mom was... had a sister
size of an orange on her ovary and she was in
bed. Oh, you lived in Africa. Oh, you got taken
out of your normal home. No wonder you were trying
to fill a void. Absolute nonsense. None of that
had anything to do with it. The reason why I
started smoking, and this is why I want a paradigm
shift in addiction, genuinely, James. I need
a paradigm shift because the reason why I started
smoking was because John Travolta was smoking
in the film Grease. The bottom line is this,
is that when we... I didn't come home from school
and say, I've had a bad day, mom, I need a cigarette.
That's not why I started smoking. I didn't say,
oh my God, I'm stressed, I need a cigarette.
That never happened until after I was already
smoking cigarettes. The point is that addiction,
anything that creates a void in itself, heroin
creates a void, crack cocaine creates a void,
white fine sugar creates a void, and we spend
our entire lives trying to fill the void that
it created with the very thing. that created
it, but it gives the illusion that it's doing
the opposite of what it's doing. So if I was
to wear ski boots and then I took them off, I
would gain pleasure from that. I would concentrate
more because of that. But the pleasure would
be immense the longer I have the ski boots on
for. However, putting on ski boots or taking
off ski boots in itself isn't a genuine pleasure.
All you're trying to do is get to the position
you were in before you put the ski boots on.
You're trying to get into the same position that
a non -ski boot wearer is already in. So as well
as your other stress, you're now a ski boot wearer
at the same time. And this is all addiction is.
And it's so simplistic when broken down. So,
you know, a smoker is only smoking a cigarette
to feel like a non -smoker already feels. That's
it. They can say anything else because they can't
rationalize it. But that's the only reason why
you're smoking a cigarette. Because people say,
well, I smoke because I'm stressed. Well, you're
on a beach. Well, I don't know then. Well, then
shut up then. The reason why you're smoking a
cigarette is because I'm having a drink because
I got the pay rise. Oh, I'm having a drink because
I didn't get the pay rise. Well, make up your
mind. Why are you having a drink? But the point
is, is that any form of addiction, there's a
void that's been created by the very substance
itself first. Now, that doesn't mean that's not
exacerbated the very second that life in itself
throws more things at you, more hurdles at you.
And all of a sudden you start having winter days.
So if you get hit hard by life, then you will
turn to what you already feel, what you already
have been deluded into thinking helps to fill
voids in general. So it's hard to explain, but
if you've got a depression void, not depression,
or a feeling down void, depression's a big thing,
but let's just say feeling down void, plus you're
also withdrawing from nicotine at the same time,
which is a very similar feeling, and then you
have a cigarette where the overall void then
gets decreased. Does that make sense, James?
Oh, completely. So their overall void gets decreased,
given the illusion that you have somehow helped
a genuine feeling of feeling down or depression.
Well, all you've done, you haven't touched the
actual feeling. All you've done is lessened it
from where you were, but you were only further
down than a non -smoker because you smoke. And
that's the point. It's like, it's not, I wasn't
trying to fill a void at eight. I was, I was
just. well i suppose i was trying to fit in but
i mean everybody does i mean so you try and fit
in so your your peer group now becomes the most
important person to you uh that you look up to
isn't your parents anymore in my case my mother
it became the friends i was hanging around with
oh you know what and what is the leader of those
friends doing wow they're having a cigarette
wow so is john travolta wow so i'll have a cigarette
and then it took you listen anybody who smoked
listening to this will know it takes you a while
to learn to become a smoker weak rule people
can't become smokers they go oh i can't do it
and that's it end on Stronger people persevere,
make sure they achieve anything, including becoming
a smoker. And so what happens is you end up becoming
a smoker and you don't have any adverse reactions
anymore. In fact, you have positive reactions,
but they're not positive in the same way that
taking off ski boots appears positive, but you're
just ending a load that having the ski boots
on created in the first place. I mean, I've talked
about addiction for years and years and years,
and in all my books I allude to this in a much...
better way than on a podcast. But this is the
difference between somebody going, why do you
do this? Let's be in therapy for 10 weeks and
really get to the root of it, when the root of
it is just the actual substance itself. Now,
I'm not saying other elements don't play some
parts, and we can touch on those. But really,
let's start looking at what created the void
first. In the same way, look at food. People
say, I eat as a response to emotion, James. And
I say, no, you don't. And they get mad with me.
And they go, yes, I do. And I go, no, you eat
certain things as a response to emotion. I've
never met anybody who goes, I'm really pissed
off. I've had a bad day. I need a grape. Not
one single human I've ever heard say that. You
know, I've had a down day. I need an apple. And
why isn't there things like Apple Anonymous or
Banana Anonymous? If it's down to the personality
of the person, then surely everything's addictive.
But there isn't. The substance has to play a
part. And it plays a bigger part. than than people
think and they do themselves a disservice by
picking on themselves rather than the substance
itself there's a there's a balance of the two
but i don't think it's anywhere near the ratio
that most addiction psychologists or therapists
i think it is Yeah, well, that's a beautiful
perspective. And thank you so much. And I can
testify just currently, like I'm three weeks
into not drinking. And, you know, there's no
question that, you know, the hangover, I didn't
drink a lot, I just drank very frequently. But
that fogginess, you know, then requires more
coffee, then you're kind of high strung, and
then it leads to that evening wanting to unwind
again. So there is undoubtedly an element of
what you're talking about in, I think, a lot
of us. And of course, you know, there, especially
in my population, where you have A huge amount
of trauma and then you add some, you know, some
other childhood trauma. There is, I think, an
element of escapism maybe in the alcohol and
some of the other use as well. But like so many
things I talk about in this podcast, you've got
to look at both sides. And cigarettes are a perfect
example. I've said this myself. It's the most
selfish drug out there because it almost gives
you nothing. It doesn't take you away. It doesn't
get you high. It doesn't, you know, give you
a buzz. It just, like you said, once you're hooked,
you're hooked. And then you're just in this vicious
circle. What is the most useless drug in the
world? Next thing you like using it because it
doesn't do anything. I mean, that's the point.
All it does is end the load that it created.
So it's, you know, like I said, of all the drugs
on earth, other drugs obviously can be argued.
But, you know, when it would come to addiction,
we talk about gamblers anonymous, which there
is. There's no substance involved. This will
tell you just how important psychology plays
a part because they've done studies to show that
a gambler coming off of gambling, essentially
withdrawing from gambling, they will suffer the
same physical. It's such an interesting distinction.
Say physical withdrawal is somebody coming off
something like heavy -use alcohol or heroin addiction
to some extent. And you go, well, how come they're
doing that? Because most of that, the physical
symptom, if you will, is fear, the fear that
you cannot enjoy or cope with your life without
what you perceive to be your friend, crutch,
or pleasure. And that's what it amounts to. Now,
your community is very different. So we are talking
about something. I'm talking about the lay people
most of the time here, James. Whereas in the
community that you talk about most of the time,
clearly there is that thing. You come back and
there is that trauma. There's that immediate
trauma that happens almost in an instant. And
I'm not saying that that doesn't often and at
times go straight away and you just start drinking
again if you stopped or you start smoking again
or whatever the case is. But I would still argue
a little bit that a lot of the time, unless you've
already done it, unless you already know it.
very few will then turn to something they haven't
already done. So they don't go onto heroin. Very
few. And that's the thing. They will go to a
crutch that they already believe has a benefit
in some way of escapism or pleasure or something.
And that was already conditioned early on when
they didn't have a trauma and they were doing
it because they wanted to be like someone else.
So it's all intrinsically linked again. Absolutely.
Well, two things. Firstly, that second book I
couldn't remember the name of was Lost Connections.
So Johan Hari's books, Chasing the Scream and
Lost Connections, both incredible books. I know
coming just from this conversation, you're going
to really enjoy those. And then the other thing
is John Travolta was on the show, so I'll let
him know that he was responsible for your smoking
as well. Hang on a second. John Travolta was
on your podcast. Yes. He actually lives in Ocala,
in the same city I live in. So I was able to
find a mutual friend and we did a recording face
-to -face, actually. But he was in Ladder 49,
which is one of the best firefighter movies that
they've made. There's some really bad ones out
there. I've seen it. It's sensational. I don't
often talk about fans. Fans is short for fanatic,
obviously, so you've got to be careful. But obviously,
I watched John Travolta when I was eight. um
i used to queue around the cinema for the film
greece um staying alive before that and uh and
literally just admired everything he's done ever
since i think guys so i'm going to check out
your episode with john travolta um on the podcast
because uh i think he's an extraordinary human
being yeah and when he was in um the film not
staying alive it was a dancing dance based film
I mean, he got ripped for that film. I'd love
to know what was his regime to do that because
he is a dance film with some guy, I forget what
the name of the film is, but unbelievable, unbelievable,
to get into shape for that film. Sometimes I
use that analogy, actually, James, to people
that want to transform their bodies or their
lives or whatever. Imagine you have a film park.
You've seen it happen before. You've got Russell
Crowe for Gladiator. He doesn't exactly look
like Gladiator now, and nor should he. I'm not
saying he should. It's just that if you want
to get there once or whatever and you have a
film role, then find a regime that these people
do and see if you can follow it to some extent.
It's quite good. Because ultimately, as corny
as it is, we're all in a film role, aren't we?
Do you know what I mean? But it's one of those.
Absolutely. Well, let's speak about your journey
then. Was there any kind of pivotal moment? And
then walk me through to how you found juicing.
I found juicing. The simple story, so it doesn't
take up too much of the podcast, is I knew that
fruits and vegetables were good for you. Obviously,
you have to be on planet nothing to not realize
that. I knew they were good for me. But I didn't
like them. I just hated them. I just couldn't
eat broccoli. I couldn't eat this. I just hated
them. So then I read in a book that all fruits
and vegetables were essentially over 85 % pure
organic liquid fuel. And when you broke it down,
it was only really this fuel that actually fed
the cells of the human body. After all, fiber
just passes through. And it's there for a reason,
obviously, but I will come on to that in a minute.
But essentially, it's the juice contained within
the fiber that feeds you. So I read this, and
I thought, well, is there a way of me getting
vegetables in my body, which is what I needed.
I knew I needed to change. I knew I needed, I
was in trouble. I was covered from head to foot
in psoriasis, skin condition, but covered from
head to foot. I had 90 % coverage. I was also
severely asthmatic. I was also severe hay fever.
I had bad eczema. I was incredibly overweight.
And, of course, I was heavily drinking, heavily
smoking, everything else. I knew change had to
happen, but equally. You know, addiction was
one side, so I needed to find a formula that
can get me out of that side of life. But then
equally, I knew I needed this nutrition, but
I needed to change my brand of food so that I
would choose to do it. So it wasn't on a diet.
I would choose to go to that food over anything
else. Now, I knew that was going to take a little
while for that to happen. So in the meantime,
can I just get some liquid stuff inside me? Because
you can learn to like the taste of anything after
a period of time. A lot of people have sugar
in their tea and coffee and then they decide
not to have sugar in their tea and coffee. It
normally takes about five days to adjust. And
most people listening now that made that change,
they wouldn't pay you for a cup of tea or coffee
with sugar in anymore because they've made that
change. And they're not on a no sugar in tea
diet. They don't look at other people having
it and crave it or think that they're being deprived.
So that means they're free. They're genuinely
free from it. That's the difference. And so I
knew that would take a while for me to. learn
to like an avocado for i can say because of utter
filth so i thought well you know i needed to
learn to like an avocado salad or something so
i thought can i get this liquid stuff in me and
you can even buy a juicer back then i mean you
bought citrus presses i've managed to find this
old knocked out juicer my mom's covered from
mulinex started juicing and i've never looked
back i mean i made a real apple juice first time
and i just couldn't believe what i was making
i've never i've never had real apple juice apple
juice from a carton that looked like urine it's
like see -through I thought, I've never seen
this stuff, this cloudy stuff. What is this?
And then, you know, adding spinach and various
other bits and combinations. And then I went
crazy. I just went down the green grocers. I
bought every fruit and vegetable that I didn't
recognize. I didn't know the names of any of
them. I just thought, what is this? Started juicing
one of them, and it tastes like aniseed balls.
What is this? Fennel. Never heard of it. Brilliant.
And then just started telling all my friends.
And I said, you've got to get on board with this.
My skin started to get better. My asthma vanished.
I started to live on nothing but juice for a
week at a time. And I was on fire. I just went,
this is insane. The world's got to know about
this. So I set out on a mission. I went, I'm
going to juice the world. I'm going to stop what
I'm doing and just juice the world. This is insane.
Why don't we know about this? And that was it.
And I've been as passionate for the last 25 years
as I was then. So tell me about that. So how
long did it take you to get to the weight that
you wanted to be? And how long did your skin
take to clear up? Well, the skin was hard. Psoriasis
is a real, psoriasis is very difficult. Eczema
went very quickly, but psoriasis is an autoimmune
disease. And I was lucky because after nine months,
my skin. uh improved and the psoriasis went but
that doesn't happen in every case and that wasn't
the case of just juicing will do that for you
you also need things like added zinc selenium
if you can't if you're not getting it in the
fruits and veg because the soil has been bastardized
so much these are the two main minerals that
unfortunately you're in short supply even in
normal fruit and veg so you might need some extra
supplementation you're going to need um essential
fats uh there's no question you're going to need
a lesser thing which is a fat emulsifier so that's
an external thing so when it comes to psoriasis
there's a there's a particular plan really that
you need to follow and even then when you follow
it not everybody has ultimate success on it but
human bodies are tough not to crack uh with psoriasis
um but i i've seen a lot of people uh with complete
clearance and other people with 80 and back in
the day when i was covered and if you give me
80 clearance i would have bit your hand off i
really would So that's how long that took. Weight
only took a couple of months, three months to
drop. I mean, weight's the first thing that will
go. A healthy body never wants to be overweight.
And when I say overweight, I don't mean Instagram
image. I mean, look, we're all meant to, in winter,
have a little bit more on us than we do in the
summer. That's just, we're meant to have that.
I mean, if you look at an orangutan, you'd never
call them fat. But if you saw a human looking
like an orangutan, you would. And it's this stupid
man -made image stuff that we have of ourselves,
which is ridiculous. And we just need to go,
no, actually, am I a decent weight? What that
means is can I run around? Do I get short breath?
Do my clothes fit me? Do I feel pretty good?
That's your weight. We'd be in a human at the
same time. I mean, you could get down to whatever
your ideal weight is and stick there forever
for every decade. I essentially just eat nothing
but raw food and everything else. But I think
a balance is in order if you're human. But yeah,
my asthma went within a month. That shocked me
the most, I think. I was severely asthmatic.
So that really shocked me. And again, I'm not
saying that anybody who follows any of my plans
or anything else that it will cure your asthma.
I don't want anybody to misread this at all.
I'm just saying in my personal case, I was blessed
by nature and nature was good to me. And with
all the ginger and the lemon and the apple juice,
which I know they've done studies on apple juice
to show. with asthma patients and that they're
wheezing half within 30 days. And I forgot where
that study was now, but anybody can just Google
it and have a look at it. But they tried to say
we're just eating the apples and it didn't have
the same effect. So there's something about the
juice that makes it more bioavailable somehow.
And again, it's one of those that less people
can say, well, where's the science? Where's this?
Well, the science is the millions of people that
I've seen over the years. The science is the
fact I don't have psoriasis anymore. The science
is the fact I haven't got. you know, asthma anymore,
that I'm not on any medication whatsoever and
I feel pretty good and I'm not alone. So, you
know, what, do you need a piece of paper from
science to, you know, don't let science, you
know, wait till science catches up or just make
the change now. So I was blessed. Within a year,
everything had changed for me, everything. And
I was, and I was just, I was just on fire. I
just wanted to tell the world. I, yeah, started
writing books, started doing this. And bear in
mind, I got no formal education. I'm hugely dyslexic.
I mean, I don't read. Hardly anything because
it just gives me a headache. I can't really write
as an author, right? If you've read my books,
you'll know that. I'm just somebody who has passion
for a subject and decided to get writing at 4
a .m. Because, of course, I still work as a painter
and decorator. So, of course, you know, I call
it the 4 a .m. books. You know, people say, oh,
I haven't got the time to do whatever their goals
are. Get up at 4 a .m. It's 2, 4, 7. No one's
troubling me. It depends on your profession.
I don't want anybody saying, I'm on night shift
and I'm a nurse. You know why. Generally, I'm
talking here. The 4 a .m. book. Yeah, you want
to write a screenplay. You want to do something
else. Get up at 4 a .m. Get up at 4 a .m. Go
to work at 7. Do it every day consistently. Do
you have to sacrifice some things? Yeah, of course
you do. But it depends on what you want. And
that's it. If you've got a passion to do something,
you always find a way around doing it. I want
to do so much more. I still want tons more that
I want to do. But again, that takes a bit of
focus. Yeah, well, you mentioned about the science
and that's something that I just finished writing
a book myself, funny enough, and I touch on this
very thing. So we have science -based pharmaceuticals
out there for your blood pressure, for your diabetes,
for all this. And it's FDA approved and all these
studies. And any member of EMS or hospital arena
listening knows damn well that we have patients
that die every day in their 40s, 50s that have...
bags full of these medications. So those are
the ones that are proven that don't do a damn
thing apart from change the metrics in the doctor's
office. So what I think is so underrepresented
and no better time to illustrate this than now
with COVID, where all they're talking about is
hand sanitizers and masks and no focus or education
at all in this captive audience for seven months
now on addressing the underlying health issues
that truly can make people resilient. But I mean,
nutrition to me, I've had so many people on the
show now, it's common sense. If you eat the way
that we ate 100, 200 years ago, whether it's
juicing, whether it's whole food, whatever it
is, but it's organic and it's in its original
form. you are going to reverse the disease processes
from industrialized foods. So just kind of talk
about some of the success stories that you've
had as far as disease reversal. And again, you're
not guaranteeing this, but anecdotally that you've
seen people that have come in with issues that
you've seen reversed just through nutrition.
Well, I would say virtually everything. And I'm
a highly skeptical person, James. Whenever I
listen to podcasts or anything else, I've got
a skeptic head on. And no doubt many people listening
to this will also be the same. So I don't want
everybody to think, oh, hallelujah, it's the
juice. Do you know what I mean? This kind of
stuff. It isn't. As you've alluded to, when it
comes to nutrition, I don't do anything, clearly,
obviously. Some people think I do. But I don't
do anything. I'm a catalyst, clearly. All I do
is just say, hey, John, here's nature. Nature,
here's John. Hope you guys get on. That's it.
And all I do is try and encourage John to do
nature. in a way that motivates them or inspires
them. That's it. No more, no less. And if you
can't eat it, can you drink it? If you can eat
it, great. If you can't, don't worry about it.
We've got another solution. You can drink it.
And you can drink it for a little while, for
a length of time. Do something abnormal. People
say it's abnormal to drink juice for seven days
and nothing else. It is, but it's also abnormal
to eat Pringles, isn't it? But the point is what
we're trying to do is counter the abnormalities.
That's what we're trying to do. So I've seen
every change, but I think my movie, my first
one, I'm making Super Juice Me 2 next year, but
I think... Super Juice Me 1 really illustrated
a great deal in the sense that I took eight people
with 22 different quote -unquote diseases between
them, some of which was autoimmune diseases,
lupus for argument's sake. They were on a plethora
of drugs, particularly the one from America and
the one from Wales who came and you had a suitcase,
a genuine small suitcase full of nothing but
medical drugs, full. This is no exaggeration.
This is exactly what you had. He had the entire
suitcase full of medical drugs. I thought, you
can't make this up. This is astonishing. Now,
surely, if he's got a whole suitcase full of
medical drugs, then he should look amazing, right?
He should look amazing. Because aren't these
drugs meant to be doing you good? But, of course,
he was the sickest person I'd ever come into
contact with, bar none. I mean, this guy had
just about everything, from sleep apnea to lupus
to gout to diabetes. I mean, you can judge. But
all eight of them had various conditions. So
we put them on juice, the same juice, put them
on the same plan because the whole idea of the
documentary was a one disease, one solution hypothesis.
Now, 85 % of all disease, even according to the
World Health Organization, is directly caused
by what we put into our mouths. Okay, 85%. Some
of that would be what we think as well, but that's
a different argument. It can be directly attributed
to what we put into our mouths, 85%. So the other
15%. I wasn't talking about. When I talked about
one disease, one solution hypothesis, I wasn't
saying that there aren't people born with type
1 diabetes. I wasn't saying that in some cases,
there's quite a few diseases that require short
-term and long -term medical intervention. I'm
not against the pharmaceutical industry, nor
am I against doctors, because I would be dead
today without them with my asthma. My first asthma
attack, I'll be dead. We wouldn't even be doing
this podcast. So whatever was in the Ventolin
inhaler. I owe my life to the pharmaceutical
industry. Where I have an issue is a pill for
every ill and an ill for every pill and blindly
just giving out these pills so that you can have
a customer for life. Now, I don't believe there's
any doctor. See, doctors and pharmaceutical industry,
I think, are two different things. And the pharmaceutical
industry... Big Pharma, the ones at the very
top, I think they fully know what they're doing.
In fact, they have to make profit for their shareholders,
their shareholder companies as well. They can
produce 102 different documents on the safety
and effectiveness of a drug. But if 100 show
that it failed, but two show that it's positive,
they can literally burn the other 100, which
I find astonishing, but that's legal. And therefore,
it's now been FDA approved. So then we revert
back to the people on Super Juice Me. They take
a liver pill. It has a side effect because all
drugs have a side effect. Doctors, I don't think
there's one doctor in the industry that gets
into there. I do what they do because they don't
want to help people. They all do. Look, when
they took out the wrong ovary from my mom, people
said, oh, you guys are mad. That's the medical
industry for you. No, it's not. They had a bad
day at the office. I mean, we all have bad days
at the office. They just don't have the luxury
of being able to have a bad day at the office
like a mechanic. How do I know that guy, that
surgeon wasn't on a 12 -hour shift, that his
eyelids were barely left open? We don't know
his story, and he didn't do it deliberately.
Intent is everything. So, no, was my mom mad?
Yes, it was a bad mistake to make. Of course
it was. When they misdiagnosed her for stage
4 lung cancer, and they said she had COPD, and
they gave her an asthma pump for four years before
it was too late, and then they diagnosed her,
but then it was too late. It's easy to get angry
about this, but actually we have to look subjectively
to understand there's no human in the medical
profession. doctors in particular, that deliberately
misdiagnosed her in a billion years. And there's
nobody that deliberately gave her an asthma pump
and ignored stage four lung cancer because they
didn't do that at all. So I'm not anti -doctor,
nor am I anti -pharmaceuticals, but I am anti
this entire drive towards treating a symptom
disease and not getting to the cause of the disease.
So long story short. At the end of Superjuice,
I mean, you have to watch it anyway. I mean,
it's free to watch. It's on YouTube. It's on
Amazon Prime. I mean, Richard Branson likes it
so much that it was on all Virgin Airlines when
it first came out. I mean, this movie has now
been seen by 6 million people, and I think it
does more than anything else. So I'd always encourage
people to say, oh, what should people do? Should
they buy your book? No, no, don't buy a book.
Don't download an app. Don't spend any money.
Go and watch a free documentary before you do
anything else because then you can make up your
mind on whether you. actually think this is subjective,
whether you think you'll buy into it or not buy
into it, whatever the case is. But it's hard
not to, because when you see at the end, all
eight people with all these different diseases,
and then they seemingly, you know, 90 % of them
vanish in a month, in 28 days, you have to start
asking yourself the question, shall we at least
look at this? Instead of blindly... carrying
on as we are. I always joke at my retreats as
well that if next to a juice that we give you
in the morning, if there was a list of side effects
next to it, you'd never take it. You'd never
have it. And if you're in the alternative medicine
field, which is a terrible expression in and
of itself, it's called nature, right? So I think
pharmaceuticals should be deemed as alternative.
Like when nature doesn't work, then you must
have medicine of some kind. But I think it's
astonishing that when somebody's going to go
on a juice diet of any kind, people say, have
you contacted your doctor first? I've heard this
so many times. And yet, if you go to Vegas, no
one says anything. So it's one of those strange
anomalies where somebody sees you and they say
juicing is dangerous. I've been doing this personally
for over 25 years, quarter of a century. Not
one single human on earth has ever died of juicing.
Not one. Not one. And also, in the alternative
field, you have such a short space of time to
make a difference. Because the medical profession
go, right, take that pill. Oh, you had side effects.
Oh, it actually killed you, the side effect.
Oh, sorry, that's just collateral damage. And
they'll carry on. But I tell you, with juicing
or something like this, you've got like seven
days. Unless they feel phenomenal in seven days,
they wouldn't even do it again. I mean, you've
got such a short amount of time. Luckily, nature
only wants to heal. So it does it. And I'm expanding
the documentary next year. I'm expanding the
experiment, the Big Juice experiment. I'm doing
it with 90 people with every kind of lifestyle
condition on earth, including poor eyesight,
everything, just to see even for myself, just
to put it to bed. I'll be paying for the whole
thing myself and sticking it out for free. We're
giving it to Netflix for free. We're giving it
to Amazon Prime for free. It's just going to
be for free for everyone. And it's just because
it's one of those vocations that I just have
to do to end it, to go. right, I can't do any
more than this. This is now 90 people. Surely
you can't dispute this now. And I don't know
if everybody's going to get better or only 50%,
but at least we'll have a decent bit of documentary
footage to actually, we'll have a doctor there
and all kinds of few doctors. Anyway, but that's
next year. But yeah, so I think there isn't one
single lifestyle. Well, it sounds obvious, isn't
it? I mean, why am I even saying this? Where's
logic? You know, we'll say. Is there any lifestyle
condition that cannot be reversed through changing
your lifestyle? Well, I mean, just the sentence
itself. It's called a lifestyle condition. So
what do you think? And again, brings us on to
this COVID stuff. And it's a point that I've
made for some time now. My original opinion was
we shouldn't lock down. I know some people go
mad about that, but that's fine. Especially at
the beginning when I voiced it right at the beginning
and I've never wavered at all. I think lockdown.
uh was a huge mistake i think this continuing
doubling down of the same stupidity um is also
insane on every level um however i would have
protected the vulnerable clearly and had everybody
carry on i mean that would have been and got
herd immunity this is the only way forward it
should have been done there would have been no
second wave um everything would have been i mean
i don't understand it but equally people went
mad because when boris johnson alluded to on
this morning tv um that he was heading towards
the swedish model of herd immunity to some extent
he was the most relaxed in europe up until that
point spain was already going mad he was going
mad and it looked like the uk had a sensible
head on this and then he did a 360 uter literally
overnight because when he mentioned herd immunity
then immediately what happened is that he got
attacked obviously saying what is this you you
don't mind if some people die well it's an interesting
concept this because if you look at all medical
drugs treatment So lockdown was a treatment for
COVID. Let's bear that in mind. That's like having
a drug. They claimed it was a treatment for this
particular virus of some kind. They concur that
what we do makes a difference and all the rest
of it. So one of the side effects, even if you
protected the vulnerable, one of these side effects
might be collateral damage. Like all drugs, all
drugs have collateral damage. But they didn't
allow that same principle to be applied when
it came to COVID to keep the economy going and
everything else. And people said, oh, you care
about more about money than people's lives. And
these are insane people because this is about
lives versus lives. This isn't about money versus
lives. Lives versus lives. Two weeks ago, I was
going to my retreat in Portugal. I got picked
up at the airport. I talked to my driver. And
he said his friend, who also has a transfer company,
is going through hell right now. Because, of
course, everybody with a business going through
hell can't support his family anymore. He's really
depressed. I then got the transfer on the way
back. He was really upset. I said, are you all
right? And he said, no, I'm not all right. Why
is that? Because he bought a gun yesterday and
blew his brains out. And the point is, that's
not on CNN. That's not going to be on Sky News.
And he's just one of thousands of people. Suicides
are up. Child abuse is up. Domestic violence
is up. Drug abuse is up. Alcohol abuse is up.
misdiagnose, in fact, people that were too scared
to go into hospital for cancer. Now they're realizing
actually it's too late. Now they're on stage
four and there's nothing that can be done. These
aren't one or two, Jay. So this is what makes
me mad when people go mad at me because the average
age in the UK of people dying of, not necessarily
with, sorry, dying with, not necessarily of COVID
is 82. The average age of people dying of everything
in the UK, just generally year on year is 81
.7. So it's less for everything. So it's more
for, it just seems you've got a higher age for
COVID. There's a lot more to it than that. And
it's very emotive. I understand for a lot of
people that go, well, you know, my friend had
it. My friend died and he wasn't 82. No, I get
that. You can say that about anything. My mom
died of stage four lung cancer. You can say,
look, there's a million things you can say about
this. But one thing is for sure that while I'm
in Spain right now and, you know, they brought
in mandatory mask wearing 12 weeks ago, 14 weeks
ago. And the numbers are now through the roof.
At the time of recording this, the numbers are
through the roof. And when I say numbers, that's
cases, not deaths, cases. I don't know why all
of a sudden they stopped mentioning the death
rate and only mentioned the cases rate. I mean,
it just seems like, well, you managed to do a
360 on that as well. And people are just not
noticing what's going on. And there are people
having to, you have to wear a mask outside. So
the numbers have gone up. It's been mandatory
mask wearing. So clearly no one's saying, well,
they're not working then, are they? No one's
saying it. If the numbers had gone down, they
would have said something. And what furiates
me is they've managed to hoodwink so many people
to say, right, if the numbers go down, that's
because of the measures we put in. And if the
numbers go up, well, that's because you've been,
I'm afraid you've been reckless and you've had
a party. And now they've got literally everybody
fighting against each other and going, you shouldn't
have had a party, you shouldn't have done that.
In fact, you've got regional, almost like virus.
virus racism almost like coming in like people
in cornwall i go keep those londoners out they're
going to infect i mean it's just madness what
has gone on um and at the moment if i go to the
uk at the time of doing this i have to self -isolate
for 14 days um even if i flew from portugal the
numbers in portugal are way lower than the uk
but yeah i'd have to self -isolate the minute
i get into the uk that has much higher numbers
none of it's logical none of it makes any sense
so i don't know where this is going so but again
We are talking about the first point of call
for most people is that they will just believe
whoever's in a white coat and whoever's in government.
Even though there's so many scientists that are
vehemently against lockdown and they conveniently
just ignoring Sweden, obviously just ignore that
as if that hasn't happened and don't mention
it. Anyway, that's my, I don't want to get political
on this podcast, but it's just all of a sudden
you just go, well, look. I'm afraid, I believe,
and I always have believed, that lockdown essentially,
protect the vulnerable, should have always protected
the vulnerable. It should have been the first
point of call. So if you're going to say to anybody,
if you're 75, you've got underlying health conditions,
don't go out. You don't meet anybody. You only
go on Skype and Zoom. That's fair enough. We'll
deliver food to you. We'll look after you. We
put as many finances as you like. No one's going
to go unhelped. But everybody else, crack on.
Just crack on. Get herd immunity. And you have
more resources then for the vulnerable. And that's
the thing. We were talking before we started
recording. In the U .S. alone, in the last seven
months, looking at the last few years' statistics,
200 ,000 people would have died of obesity -related
deaths and 300 ,000 people would have died of
smoking -related deaths. So that's half a million
people. So that's my thing is if we're so worried
about health, which we damn well should be. then
why is that element not being addressed? But
it's not. It's just the virus, the virus, the
virus. We've had a captive audience for seven
months and no mention of wellness whatsoever.
No, and it seems insanity. And you just think,
I mean, I made a joke. I mean, I've got a dark
sense of humor. So anybody listening to this
go, oh, it's outrageous you're saying that. But
I mean, I think it's quite funny. But the government
could have implemented the best COVID mask on
earth. It's the one that's got a padlock on it.
And it stops people from eating. And you can
only eat this on a time frame. You're going to
eat for two hours a day. That's a joke, clearly,
anybody listening. But like you said, to combat
obesity would be the number one thing. But what
I think this has, there's always good that can
come out of anything. So there's always good
that can come out of anything. And I honestly
believe that at the end of all of this, if there
is indeed an end, that what will come out is
that we're doing a campaign next year entitled
Ask Not What You Can Do for the National Health
Service. uh sorry ask not what the national health
service can do for you but what can you do for
the national health service and and what this
has woken people up to is that it was all very
well and good stepping outside your doors they
did the uk every thursday night to give a round
of applause to all of the key workers and of
course nothing wrong with that it was a great
noble thing to do they i think everybody should
be doing that every week anyway because most
people have no idea what all of the key workers
from firemen all the way through to policemen
to nurses the doctors what they go through every
week i mean It was just highlighted during COVID,
right? So we should all be doing that anyway.
But actually, if you really want to help, then
actually, shouldn't we be taking care of ourselves
a little bit more? Because if you really want,
if you're worried about the doctors, nurses and
overrunning of the health service, then don't
you want to not be a part of it then? Or do you
want to do whatever you can do personally? If
you really care, it requires effort on your part
rather than just going outside clapping and filming
yourself clapping, which I never understood that
by the way. So a lot of people are filming themselves
clapping. Because really, okay, we've noticed
you're a good person. Well done, right? Never
really understood that. But anyway, instead of
doing that, why don't you just get a juice in
front of you? Why don't you do something? Or
just eat healthy, do more exercise. And it doesn't
guarantee you that you'll get, listen, disease
is indiscriminate in many cases. But we do know
that nutrition plays a major, major role in the
majority of lifestyle diseases. That's a fact.
That's undisputed. Metabolic disease in particular.
And so therefore, I'm afraid personal responsibility,
as harsh as it is, has to come in. So if you're
willing, without question, to put on a mask and
start shouting at other people without a mask
or you, I mean, in Spain it was mad. We had to
wear gloves. I mean, during the whole peak of
March and April, masks weren't used at all. There
was no quarantine from any country in the UK.
I mean, and then all of a sudden it's like, oh,
no, you must wear a mask. But hang on, the whole
freaking nightmare of it. You didn't have to
wear a mask. You went around supermarkets. Everybody
was next to each other. There was this and the
other. But they didn't think masks were then?
What are you saying? What, all of a sudden they
do? I just don't. But no one can. You can probably
hear my frustration. But anyway, I don't want
to get too, but yeah, you're right. Health. Listen,
ask yourself, what can I do? What can I do? What
can I do today? just to even if it's a juicer
day whatever i need to build my immune system
right you got one anyway we all have immune system
but you don't want it weak right you want it
to be as strong as it possibly can so at least
you're semi -prepared that's not saying covid
won't get you there are some people that are
healthy as hell equally though when everybody
argues that point to me i said it was a 26 year
old runner who run the london marathon who just
collapsed and died but that doesn't mean they
all do it's a fluke yeah you're gonna get flukes
in everything And we see them in our profession.
We see the anomalies, you know what I mean? And
they exist, but you don't use that as your standard.
No, no, no, no. Exactly. So, I mean, that's how
it is. So, yeah. Beautiful. Well, I want to make
sure we get, you know, all the content out there
before we run out of time. So I watched Super
Juice Me. We had the app. I did a three -day
kind of reset with my wife a little while ago.
And, you know, it was amazing. It reset my alcohol,
reset my caffeine. It was phenomenal. So I personally
have done, you know, one of the shorter fasts.
And, you know, I thought it was incredible. So
for people listening, where can they find...
the film and then where can they find more information
on the books and the app and the retreats i would
always say just just find the movie first go
on to youtube uh type in uh juice tube which
is my youtube channel it's sponsor free and advert
free i don't make any money for my youtube channel
um amazon prime we've got the film um again i
give to them uh free of charge watch the film
my actual website is juice master .com but again
you know it's one of those go and watch the movie
first i would say right go and see the film first
See if it's for you. Take it on board. It's a
bit like the film The Game Changers. You know,
people just say, oh, all that's doing is trying
to make people vegan. I said, no, you've got
to look at the bigger picture. If a film simply
encourages you to eat more plants, then it's
a great film. I don't care about anything else,
right? And that's how it works. And I think anything
that encourages you to either drink more plants
or eat more plants, then it's fine. The only
reason why I drink them is because I know I'll
never get the sheer volume of different colored
fruits and vegetables and the variation. into
my body every day unless i juice them now it
doesn't mean you wouldn't get wonderful but clearly
incredible benefits if you just love eating vegetables
then fine you know juicing is a catalyst it's
not a necessity it's a catalyst but one thing
i would say is that if you have big changes to
make i would say do seven days on even if you're
skeptical just do seven days on a well -thought
-through juice plan do the first seven days of
super juice for example then on day eight, then
tell me you're not sold for life because it's
almost like you've been in the film Limitless
with Bradley Cooper. It's like somebody's plunged
you in and you come out the other side and all
you crave is salad and you don't know why and
you wonder why your cravings are gone. And like
you said, you'll reset and all of a sudden you
feel good. You've lost at least seven pounds
if you're a woman, 10 pounds if you're a man.
That's if you had weight to lose. So if weight
loss is a thing for you in a very short space
of time, so you have momentum and that can take
you a long way. There was a woman at the retreat
last week. actually post out next week but it's
she lost 50 kilos that's what's 120 pounds wow
from one retreat two years ago that acted as
a catalyst she did seven days and then it just
set her on this journey she's she's she's different
human and she has no excess skin either no she's
now got like what deems to be a six -pack wow
that's incredible It really is incredible. And
those, you know, on Instagram, I run my own Instagram.
So if you want to contact me personally, just
at Jason Vale on Instagram. And that's where
you'll find me most of the time. But if you scroll
through the post, you'll see that one. You will
see that one down. And she's unrecognizable,
to say the least. But there's so many examples
of that. You know, it's crazy. Fantastic. Well,
I'm actually going to be in Portugal in December.
I have to snake my way through Europe, whatever
route I have to take. I'm still waiting for the
craziness to die down. But one day I'm hoping
to come visit and see the retreat because, I
mean, again, for people that want a hard reset,
that seems like another incredible option to
combine. Well, if you are in Portugal in December,
I think we're open until the 12th and then we're
gone. So if you're there at all before you're
in central Portugal, I'll be there for the final
week. Then, yeah, then come on over for sure.
And, yeah, just let's have a juice together.
We're just building a new retreat in the Algarve
in Portugal. Actually, that's a huge one. That's
going to be Europe's healthiest playground, we're
calling it. But that'll be my last retreat I
ever built. Whereabouts in the Algarve? Because
that's where my family live. It's near Altura,
which is near the Spanish border. Okay, beautiful.
So I'll probably come do that one because I don't
think I'm going to be there early enough for
this year. But yeah, I'm in Algarve every single
year pretty much. Wow. Then you come and see
Juicy Escape is what it's called. So, yeah, come
do that. Nice one, Jack. Really. Thank you so
much for having me on. Really appreciate this
very candid conversation and the freedom to do
so. Hope that whoever is listening obviously
has listened with an open mind and understood
that, you know, we're not talking. Well, I'm
not talking about Covid in a flippant way. And
I just believe there's a big distinction when
it comes to Covid between. being COVID conscious,
which I think is which we have to be, and COVID
crazy. And there's a line down the middle. And
I think to be COVID conscious is to understand
and to look around the numbers genuinely and
what's actually happening. And COVID crazy is
just if you just buy the media entirely. And
because, of course, they're run by fear. So it's
in their interest, their massive interest to
make you angry and fearful, because then you'll
watch them more. And if they lock down, so someone
like Piers Morgan saying lockdown, lockdown in
the UK, well, of course, his job doesn't stop.
I mean, he's got special press parts. He'll just
go in and out of work. His life hardly ever changes
at all. And these viewing figures go through
the roof as he gets mad. So you've got to always
understand somebody's personal intention on this
as well. Anyway, I'll leave that there, James.