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This episode is brought to you by Thorne and I have some incredible news for any of you

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that are in the military, first responder or medical professions.

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Now to learn more about Thorn, go to episode 323 of the Behind the Shield podcast with

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Joel Titoro and Wes Barnett.

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This episode is sponsored by a company I've literally been using for over 15 years now

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So if you want to hear more about 511 and their origin story, go to episode 338 of Behind

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the Shield podcast with their CEO Francisco Morales.

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Welcome to the Behind the Shield podcast as always my name is James Gearing and this week

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it is my absolute honor to welcome on the show entrepreneur, Air Force spouse and the

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woman behind Spousely, Monica Fullerton.

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Now in this conversation we discuss a host of topics from her early life, the huge potential

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for entrepreneurial ship not only with military and first responders spouses but also their

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partners, the array of gifts and services you can find on Spousely and so much more.

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Now before we get to this incredible conversation as I say every week please just take a moment,

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go to whichever app you listen to this on, subscribe to the show, leave feedback and

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leave a rating.

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Every single five star rating truly does elevate this podcast therefore making it easier for

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others to find and this is a free library of well over 900 episodes now.

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So all I ask in return is that you help share these incredible men and women stories so

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I can get them to every single person on planet earth who needs to hear them.

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So with that being said I introduce to you, Monica Fullerton, enjoy.

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Well Monica I want to start by saying thank you so much for taking the time and coming

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on the Behind the Shield podcast today.

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Thanks so much for having me James I'm excited to be here.

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So where on planet earth are we finding you this morning?

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Oh man I am over in Las Vegas so it's a great place to be there's a lot more to do in Vegas

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than just the strip.

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So educate us because I have never been to Vegas because a I'm not a huge fan of deserts

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I lived in California for a while and b gambling does nothing for me so if people aren't into

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those what are the things that are exciting about Vegas that draw the non gamblers to

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your city?

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Yes so we live about 30 minutes from the strip so for us it doesn't even look like we're

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in Vegas we have a beautiful mountain view out of our window and we love going up to

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the mountains there's beautiful red rocks so just you know getting outside really embracing

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that the desert also has more to offer we kind of created our own little oasis in our

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backyard so we've got you know a pool a putting green it doesn't I mean you would never even

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know you're in Vegas but there's a lot of great shopping there's a ton of great restaurants

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off the strip we actually try not to eat really on the strip ever just because you know it's

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so busy and it's very touristy and we like to go to more of the mom and pops and the

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fun trendy bars and stuff off of the strip so there's there's a lot more and honestly

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we've got twins so having kids here I was completely like I cannot believe my kids are

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going to be born in Vegas but so far it's been good family wise as well there's a lot

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to do.

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Have the kids got tattoos already?

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Yes it says I love my mom.

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Now there's actually a comparison though because I live just outside Orlando and worked there

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for 10 years as a firefighter in that area and again I can't stand the resort area sometimes

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I get dragged into them because my family wants to go to the parks but outside of those

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same there's some beautiful not only areas of Orlando itself but also a lot of suburbs

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of Orlando that are absolutely gorgeous and you wouldn't think you're anywhere near the

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the rat house.

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Yeah for sure I mean you want to you kind of get that out of your system when you first

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move there and everybody starts to visit you and they're like oh can we go down and gamble

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and everything so I would say the first year was good for that and then after that it turned

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into more like okay what can we do not going near the strip.

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Yeah absolutely.

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All right well I'd love to start at the very beginning of your timeline so tell me where

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you were born and tell me a little bit about your family dynamic what your parents did

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how many siblings?

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Yeah so born and raised in a small town in Ohio it's called Medina Ohio.

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My dad is a doctor and my mom worked in a number of different corporate industries as

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well as having her own businesses throughout the way and it was always just very inspiring

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and interesting to see so I didn't grow up with my parents together so I was kind of

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torn.

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I always saw two different worlds I always saw you know my mom was a hard-working single

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mom always doing everything that she could and same with my grandma to give me the best

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life and my dad you know a doctor working around the clock he also owned a restaurant

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surgery center so just also very you know business driven but in kind of his own world

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in a sense so it really allowed me to kind of see the power of hard work at a really

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young age.

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I've always been around other entrepreneurs and just absolutely loved being brought up

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in a small town and really having that Midwest small town upbringing but I also when I got

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after graduating from high school I picked South Florida to go to school for a reason

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and that was because I just wanted to see what else was out there in the world and I

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had big dreams of becoming the next Oprah.

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I absolutely loved the power of communication and how she brought people together so loved

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the small town feel absolutely loved everything that it really just ingrained in me but I

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also you know had big dreams and big goals and I wanted to see what the world had to

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offer.

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When you look back now as a mother at your upbringing what are your observations between

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and I don't like hate that phrase kind of work-life balance it's so cliche but there

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is a tug of war between actually simply earning enough money to put a roof over your kids

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you know heads and clothe them and feed them but balancing that with being present and

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a lot of the first responders and military members listening I'm sure you know we're

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acutely aware of that but I've seen my my son's mother her mother worked and worked

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and worked and so she ultimately was kind of raised by her grandmother and there's kind

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of you know there's not a strong relationship between her and her mother and I've seen it

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even you know in a different way with my wife now and her son and it wasn't so much that

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she wasn't there but it was just a case of you know when you do when you bend over backwards

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for your child where is that point where you start losing the relationship as they're growing

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up?

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Yeah you know I always talk about the hustle and the juggle because at the end of the day

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you know a little little backstory for those listening because I didn't mention it but

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basically what happened on my journey was I moved to South Florida with those big dreams

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and went to school for broadcasting and communications and I ended up getting back together with

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my high school sweetheart from the small town and he was actually commissioning into the

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Air Force so that's kind of how everything played out where you know I ended up living

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this military life and being a part of the ongoing just you know you don't really know

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what's coming next but once we added kids into the mix which is so wild that the twins

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were born here in Vegas I started to realize you know between what the military demands

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of his time and what my life looked like working in corporate and then I started my own business

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and you know raising twins without any family nearby it was the constant juggle of how am

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I going to be able to handle it all and what I will say is you get to a place where you

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know in your gut when you need to take some steps back and when you need to adjust different

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things that are on your plate and it's a constant season of life just like the seasons that

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we go through you know in the world basically so I feel like I have continued to get to

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a place in the different seasons of life that I've gone through the different stages whether

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it's with the twins or in my career that you just kind of hit that point of like okay I

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need to come up for air a little bit and I need to see where I'm at where I want to go

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and am I present in the moment and I actually just readjusted I really took some time towards

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the end of last year to kind of really mentally adjust where I was at and how I was balancing

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everything and I didn't love where I was at to be honest I was just you know buried and

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living and breathing growing a business and juggling it all and my husband's crazy schedule

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and you're essentially parenting on your own oftentimes just trying to meet the demand

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of everything so I feel like you just get to a place where you know in your gut like

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I need to make some changes and that's what I recently just did over the past few months

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and honestly it's been incredible because I feel more present in where I'm at and where

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I'm headed.

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Our first responders work a lot more than most people realize and what I've come to

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kind of talk about I guess more than anything else is shifting the mind from money to currency

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and really ultimately as a parent your currency is time with your children time with your

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family that's the ultimate gold standard and so if hours work and these are you know forced

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hours a standard work week and then mandatory overtime if they're understaffed you look

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at a paycheck you go well I'm providing for my family but that's not the most important

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currency anymore because it's at the detriment of the time with your family and it's a really

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hard mix to get people to firstly even identify because they're so tired but the biggest thing

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is to then turn around and fight for to advocate for that time off because I mean if you look

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at the corporate space a lot of the big companies are actually cutting their work weeks now

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they're realizing that a 32-hour work week is just as productive and their employees

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have three days off or as you know some military and first responder organizations it's the

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complete opposite and you know sadly we do see some of the relationship breakdowns in

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our professions.

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Yeah it's really hard you know a number of our neighbors are retired firefighters and

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law enforcement and military and when we get together it's always such an interesting conversation

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of just kind of hearing what it was like you know when they were serving or when when they

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were you know in the industry and everything and where it's at now and there are you know

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I like to think that we're taking steps in the right direction to get more of the family

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focus piece but you know sadly at the end of the day the divorce rate is still high

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in the military the military spouse unemployment rate has been at 24 percent for nearly a decade

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and it's because you know most spouses are trying to piece the puzzle together while

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being present for their family holding down the fort pursuing their own career and there's

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just a lot of moving pieces all the time but like you said it really boils down to there's

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only so much time in a day it's up to us what we do to break it down and how we prioritize

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that currency that matters most to us.

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Well going back to your early life then how much of an impact did the entrepreneurial

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element of your mother's career impact you as you got older?

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Yeah so it's always been like I said kind of that split upbringing I will say I definitely

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got the work ethic from my family everybody is very hard workers especially you know my

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dad just kind of explaining where he's at he's still not retired and you know gonna

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work till the day he dies but what really happened with it is he was never present and

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that was something I always will live with you know even when I see him I try to explain

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like just come to my graduation or you know be there for the little moments and those

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were things that he missed out on and he was there you know he lived five minutes away

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from us so he could be present but you just kind of you know when you're growing up that's

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all you really know so I think for us it's been super important to make time where we're

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all together we just started family game nights on Thursdays and those are things that you

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know the twins will always remember and even though our schedules are constantly changing

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and it doesn't always fit in you know the right way we still need to make time for it

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to work so I feel like growing up in an entrepreneur family taught me a lot of things especially

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from a work ethic standpoint but then it also taught me a lot of things that I didn't want

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to happen with my own children and that becomes where you put work first and when work becomes

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number one and your family becomes number two that's where you end up trying to really

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you know backtrack and make up for those that lost time so trying to balance it.

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I think I had a very similar experience with my dad and I had him on the show I mean he

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is a veterinary surgeon and he was in the house he was you know my parents got divorced

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when I was 18 so my upbringing he was there yeah I mean I won for example national championships

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in martial arts and he never saw a single fight and when I look back now with this kind

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of you know different lens that I have and kind of psychoanalyze it it's very hard for

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a child to come to terms with why they weren't important enough and more important than their

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parents job you know so when you have for example the adopted child well what was not

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good enough for my real parents you know why wouldn't the one parent left why wasn't I

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good enough for them and it's a very crushing thing for some kids but I think conversely

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that you know the the latchkey kids you know the kids that never saw their parents who

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they lived with there's got to be a kind of psychological element to that too.

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Yeah absolutely and you know with my dad wanting to become a doctor I want to think it's kind

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of a cultural thing because he's from India he came you know to America to become a doctor

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and he's the oldest in his family and you know he had instilled in his brain that he

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has to take care of everybody so you know anytime you ask him and he's he's like it's

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not work if you love what you do and I want to be able to help people and everything like

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that but it almost kind of plays a toll on you in a way because you're like well what

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about the ones that are right you know your family that you care about most it's so much

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more than just a monetary standpoint it's just being there for the little moments and

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I think as parents now that is something that my husband and I said you know that we would

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really raise the twins to appreciate everything to be grateful for all of the little moments

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be grateful for all the little things that they get and that we get to do as a family

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because you know oftentimes you just never know what someone else's situation is and

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we're working really hard as a unit to come together and to work around our schedules

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to make sure that they always feel that love through different things and it's not just

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through things it's through you know activities together it's through just hanging out in

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the backyard together swimming whatever it is because those are the moments that we all

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remember most it's not about oh yeah you know my parent just bought me this new pair of

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shoes or I've got the best clothes in the class or whatever those are just things and

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when you take away things that's when you know the true impact comes for shaping who

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we want them to be as humans.

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Yeah well I think another interesting perspective is to be able to look back and see those things

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not create you know a victim mentality but just see them and acknowledge them I always

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say you know reason is not excuses that was a reason for me feeling a certain way as I

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grew up but you know there's also a lot of shame cast on broken homes so the problem

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with society today is well there are back stories to all of these homes the only thing

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that we have in our control is what we do with our home everyone listening whether you're

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a single parent whether you know your grandparents raising your grandchildren because your children

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are off doing whatever they're doing that's how we can undo the damage and I tried you

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know it's hard being on shift as a firefighter but I tried to be there as much as I could

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for my son and even like you said the little things just sitting down and playing with

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Lego or you know whatever it was you know the the Pokemon cards I never knew how to

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play that damn game we just made it up as we went along you know and then now he's 16

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and he talks about you know you were there you were there you were there and I think

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that's that's the thing is no matter what our upbringing was like we have the opportunity

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to stop that next domino from falling yeah we've got to be stronger than our excuses

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my husband always says that he's like I don't want to hear you tell he teaches the twins

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that too like don't tell me your excuses just tell me what you're going to do to fix it

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or what you're going to do to make a change and I always love that about him and the way

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that you know he was raised because he was raised much different we grew up in the same

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town together we were pretty much middle school sweethearts and he came from more of a family

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where he always had to work for everything he wanted where I was you know a bit spoiled

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I was an only child and I just kind of went with the flow of everything where you know

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he was a hard worker from day one and that was something that I absolutely loved is because

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he always kept me grounded as I grew up and obviously was navigating my own journey and

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that was something that I see now as parents is just constantly keeping them grounded especially

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with growing up in Vegas just because I feel like they're missing out on so many childhood

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things that like how we grew up you know in the Midwest of just being able to you know

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go outside on our own and play in at the park and things like that and that's just not how

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it is living in Vegas so I am looking forward to we are going to be moving to Florida which

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will be you know a nice opportunity for them to soak in all of those new memories and the

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beach life and just kind of getting out there a bit more.

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I've talked about this a few times where I live they built four subdivisions around a

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big communal area so there's a lake there's a football pitch like a soccer pitch tennis

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courts basketball court the clubhouse with the pool and it literally is what everyone

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romanticizes about the kids go and they'll play all day and it's safe because it's well

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lit and you know massive paths off from the roads and then you know when they're old enough

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to be able to do this they come home when the street lights go on you know and it's

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something that we can put back but we've just got so far away and everything now you have

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to drive from A to B and I think you would just make such an impact not only on the upbringing

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of children but also on you know the obesity epidemic you know if you went back to a lot

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more of those kind of pedestrian focused communities where it was safe for children to be out in

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the park play get rid of all their energy and then come home.

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Yeah I actually just was reading something interesting the other day that talked about

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children that are raised more with like nature involved like out in nature doing activities

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and stuff as they grow up are less likely like they they don't have as many you know

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mental health issues and things like that just because they were able to kind of see

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just the beauty and everything that comes from the simple things where obviously now

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a days that's a huge challenge because you know we've got we've got the internet and

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we've got gaming and all those things where like our children's minds live in like this

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whole nother like world essentially so that's something as parents that we've been really

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cautious about you know with thank goodness the twins aren't really into gaming and going

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down that path like just wanting to constantly do things as a family because you want to

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keep them around and you want to create an environment that they want to be in and that

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they want to grow up in as well.

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Absolutely well speaking of playing when you were in the school age what were you playing

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as far as sports?

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Oh man so I was never I was kind of a hopper I like to think about like I've done everything

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I've played soccer softball dance all different things but because I was an only child and

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because my family was always busy I felt like I didn't really have like the push and no

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you need to get past the point of it's hard and continue to stick with it and you know

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do it do it to the end kind of thing so I like to think I was a hopper I did you know

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all different instruments to different things but I never really stuck to one thing and

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that was something that I wish that I had a little bit more direction in of like no

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you should really keep playing soccer or no you should really keep doing this because

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you know if we don't push our kids to keep trying when things get hard then you know

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they just they become a hopper like I did which there's nothing wrong with it and I

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honestly think that that's shaped who I am today which I absolutely am so well rounded

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when it comes to like just enjoying a little bit of everything which is also not a bad

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quality to have.

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Yeah yeah actually I'm the same absolutely the same I'm a martial artist is anything

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I ever did to a somewhat higher level but I told my son like I can I can do a huge amount

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of things and I'm not great at any of them and I'm totally fine with that I can jump

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on a wakeboard or a snowboard or you know a windsurf all the things but am I going to

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win any competitions no so I think there's a point you know there's a place for you to

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just go you know all in on one thing but there's nothing wrong with also just immersing yourself

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in all the things.

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Right I agree.

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So you talked about Oprah so what was the burning desire as far as that path and was

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it journalism was it simply being kind of like a chat show host what was actually the

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nucleus of your kind of passion at that point?

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Yeah so I would always come home from school and I would watch her talk show at the time

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and I just remember watching it at a young age and being so inspired by how one person

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had the power of bringing so many people together of all different walks of life all different

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you know different passions and industries and different stories and everybody just was

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laughing and or crying or sharing stories and it was just so inspiring to me that she

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had the power to do that and that's why I wanted to go into broadcasting and communications

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it wasn't necessarily you know for the the journalism piece of it it was more so like

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how can I use my voice to help bring people together because I am so outgoing and I'm

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an extrovert and I just have this natural superpower of instantly meeting someone and

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feeling like we've known each other forever which I feel like you know not everybody kind

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of has that superpower or wants that superpower there's a ton of introverts that are like

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no thank you I am good I am good on the conversation but I don't know I just I really love the

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power of communication because I feel like if you can master communications you can do

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so much in life which actually has been the groundwork of everything that I've done whether

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it was in my corporate career or starting my own business or you know with the kids

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or my my relationship or no matter what it has been it's been communications as my groundwork.

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With that perspective what are your thoughts when it comes to the information that is being

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disseminated in the world I'll give you my perspective when I look at for example Fox

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CNN I find it very divisive very lack of communication all opinion based when I look at a lot of

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messages that have come out of for example DC the last eight years very divisive no real

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communication just talking about what the other guy did versus how we the nation can

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come together and improve what is your lens on the message that is out there not only

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just for the young people for my generation as well.

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Yeah I honestly think it is pretty sad just because it has been so divided and it's it

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really is an issue of what's being put out there and how the different networks are really

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like picking and choosing different topics and how they pull them apart which is why

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I think so many individuals who do have a passion for communication or just a passion

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for understanding things and knowledge are starting to just create their own YouTube

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channels and they're sharing their own opinions and they're they're doing different things

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but I really think at the end of the day it boils down to the facts and to the data and

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to what is actually available for us to have a better understanding of a specific you know

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use case whether it's something going on in the world or something that's coming about

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or whatever it might be the history of it we need to look at all the facts we need to

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pull all the data together and we need to remember that it is okay that everybody has

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different opinions but I think what happens is if an influencer or a broadcasting and

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communications person is pushing their own opinion on everybody that that's that's the

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right way and that's it that's where we're wrong and that's where we're failing you know

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in a community standpoint we need to all be able to come together and say this is what

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I believe and this is why and here are the facts this is what I believe and here are

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the facts kind of thing and then meet in the middle of okay what can we do to improve so

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I feel like I am actually I feel like everything happens for a reason and I am pretty glad

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that I never did pursue a career in broadcasting and being on TV and being a host or whatever

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it might be because I just think it's it's an industry now that it's not where I want

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to be and I honestly have been able to connect with more people through the power of communication

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through entrepreneurship I've been able to build a community of like-minded individuals

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to come together to share our stories to inspire one another and that is where I feel like

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my true superpower has come to play versus feeling like I have to report on something

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that maybe I it's not my opinion or not something I believe in but because this network wants

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it to be presented in this light then I have to talk about it and then that initially puts

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me and my reputation at risk because it's not something that I would normally want to

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be talking about.

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Yeah well that's what I found with this I mean I asked me eight years ago if I was going

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to start a podcast I'd be like what's the podcast and I guess I knew by that point but

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ten years ago I would have said what's the podcast but what I've realized now is there's

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so much job justification and unneeded red tape because I mean I'll give you a perfect

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example Sebastian Junger phenomenal phenomenal author I emailed him this morning he's got

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a book coming out in May and hey Sebastian do you want to come back on the show hey James

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I'd love to I've cc'd my person and then we've already got a date down it's that simple and

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then I talked to a man who's a true expert in his field this written book sort of you

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know been so powerful tribe for example for our military members and our first responders

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a man who was embedded in one of the the highest up-tempo areas of the Afghan war so this man

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understands that there's no you know no tricks or middleman yeah that's straight from the

378
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source exactly simple questions you know hey you know what did you see what did you do

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you know what and that was it and then and then you add of us obviously if you want to

380
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get a perspective of a thing then you listen to other people maybe maybe slightly opposing

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views and then you get a really good understanding but if everything has been the Fox you know

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the narrative or the CNN narrative you're always gonna get this skewed perspective and

383
00:31:19,000 --> 00:31:22,600
again there's so many people in between it's like what I always say you have a murder on

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the street in America and they're interviewing people that walk past an hour later what do

385
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you think you weren't even there why are we asking you absolutely it's just the lens is

386
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just getting narrower and narrower and at the end of the day that's just where the real

387
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problem is is that you know the the younger generations think that that's like the full

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picture than when they see something and I think it's it's we need to keep doing our

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due diligence on where we're at where we were how we can get to a better place absolutely

390
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well on that career path then how far did you pursue that and then what did you find

391
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yourself in next yeah so I did my bachelor's degree was in the multimedia journalism and

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journalism and communications I had such great opportunities in Boca Raton Florida I was

393
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actually working with Jill Zarin from Real Housewives of New York doing some of her communications

394
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for her brand like just a lot of connections and ins and everything to really you know

395
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jump start my career into broadcasting but I after my bachelor's I started doing my masters

396
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right away which was in business and then that's when I think my mental shift started

397
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to kind of change just because I was seeing with the broadcasting side how much work actually

398
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has to go into it for how little pay you get like you have to be you know a one-man show

399
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basically you're putting together the whole story you're reporting on it you're going

400
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to that location and once I started realizing kind of like what they make and stuff and

401
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seeing what other opportunities were out there I was like this seems a little crazy to me

402
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this is a little off you know so I never actually got to really fully go into pursuing a broadcasting

403
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career I really leveraged more of the the business degree and entrepreneurship so when

404
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I left college after finishing my masters that's when we got stationed at our first duty stage

405
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station which was in San Antonio Texas and I was so lost I just remember thinking like

406
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what job am I going to go apply for because there's no way I can apply for a broadcasting

407
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career and living the military life knowing that we could be moving every year or every

408
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two to three years so that was kind of crossed off my list and then I ended up just going

409
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into you know many different interviews ended up in logistics which I had no idea what logistics

410
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even was I remember sitting in the interview thinking please tell me what logistics is

411
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because I have no idea and ended up staying in that industry for almost a decade I just

412
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got really good at it I learned so much from it it was actually really cool because just

413
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like communications logistics is the foundational work for any business essentially at the end

414
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of the day and if you understand the operations and the logistics of a business and everything

415
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that they do to get from point A to point B there's so much more that's a stepping

416
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stone then then I would have gotten in broadcasting so one thing just continued to lead to another

417
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and that's kind of what led me to creating my company spousely which I had not had no

418
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idea what how to build a multi-vendor marketplace but I knew it needed to all stem from my passion

419
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of communications and bringing people together.

420
00:34:38,220 --> 00:34:41,440
When you're talking about San Antonio and wondering how you're going to work it's funny

421
00:34:41,440 --> 00:34:45,800
my in-laws are in San Antonio I'm literally about to go there in two weeks time very very

422
00:34:45,800 --> 00:34:51,480
heavily populated military city very proud but again also a lot of military spouses looking

423
00:34:51,480 --> 00:34:59,340
for work I'm sure but it makes me think about the pandemic and one of the most detrimental

424
00:34:59,340 --> 00:35:04,960
things about the way it was handled it was a real virus you know and also it depended

425
00:35:04,960 --> 00:35:08,840
on the health of the individual how they you know was the outcome that was the truth in

426
00:35:08,840 --> 00:35:13,280
the middle of that whole thing however the way it was handled with the stay in your house

427
00:35:13,280 --> 00:35:19,220
and we'll tell you when you can come out was the lack the excuse me the loss of autonomy

428
00:35:19,220 --> 00:35:24,740
was extremely detrimental to a lot of people's mental health now when you're describing a

429
00:35:24,740 --> 00:35:31,440
husband or a wife of a military member who is know they're going to be here for 12 months

430
00:35:31,440 --> 00:35:36,840
but they really don't know what's coming next I would assume there was almost a kind of

431
00:35:36,840 --> 00:35:42,760
not a loss but a fractured autonomy where you don't really have the capacity to sew

432
00:35:42,760 --> 00:35:47,160
your you know put your roots down properly and so there must be almost like an anxiety

433
00:35:47,160 --> 00:35:55,600
of never feeling completely settled yeah you know that is 100% true for a lot of military

434
00:35:55,600 --> 00:36:00,920
families especially because of just the ongoing lifestyle of not knowing what's coming next

435
00:36:00,920 --> 00:36:05,460
it can be really really hard from a mental health standpoint because one it's like okay

436
00:36:05,460 --> 00:36:09,840
do I go out and I try to meet some friends and then I meet friends and then I leave and

437
00:36:09,840 --> 00:36:14,040
then it's like now you've got to start all over again every single time and what job

438
00:36:14,040 --> 00:36:19,020
am I going to be able to get that's going to move around with us so for me my my story

439
00:36:19,020 --> 00:36:25,920
is pretty unique in the military space of I was super lucky when I went into that logistics

440
00:36:25,920 --> 00:36:31,800
interview I this is something that most military spouses struggle with is do you tell them

441
00:36:31,800 --> 00:36:35,960
you're a military spouse when you're looking for a career because if you tell them you're

442
00:36:35,960 --> 00:36:40,080
a military spouse are they going to hire you knowing that you are going to have to move

443
00:36:40,080 --> 00:36:46,280
around all of the time and at the time remote work really wasn't like a big thing so for

444
00:36:46,280 --> 00:36:50,880
me I was super lucky I was very close with the owner of the company and you know he was

445
00:36:50,880 --> 00:36:55,720
very supportive of the military and the military lifestyle and he goes I will never forget

446
00:36:55,720 --> 00:37:00,040
what he said to me he goes Monica you are never leaving this company I'm going to keep

447
00:37:00,040 --> 00:37:03,680
you as long as possible I absolutely love your work ethic and everything that you bring

448
00:37:03,680 --> 00:37:08,520
to the table we will do whatever it takes to keep you on board and he held true to his

449
00:37:08,520 --> 00:37:13,960
word when we found out we were moving from San Antonio I became one of their only remote

450
00:37:13,960 --> 00:37:20,280
workers and I continued to prove that remote work was possible as I continued to move up

451
00:37:20,280 --> 00:37:26,040
in my position I did start traveling quite a bit because this was all prior to COVID

452
00:37:26,040 --> 00:37:30,920
but it really proved and it showed that you can be successful and have a great career

453
00:37:30,920 --> 00:37:37,100
and work remote it just sadly took the pandemic for more companies to open their doors to

454
00:37:37,100 --> 00:37:45,400
remote work so I would say the pandemic definitely was awful for everything that it brought on

455
00:37:45,400 --> 00:37:49,840
especially from a mental health standpoint but it also opened a lot of new doors especially

456
00:37:49,840 --> 00:37:56,640
for the military spouse community because now military spouses are able to land certain

457
00:37:56,640 --> 00:38:01,680
careers and work remote and leverage their education and their degree that they might

458
00:38:01,680 --> 00:38:06,540
have and not really feel like they have to settle and that's something that I've been

459
00:38:06,540 --> 00:38:11,120
a huge advocate for and continuing to use my story and everything that I've done to

460
00:38:11,120 --> 00:38:17,160
show like you can make a six-figure salary and work remote you can be have a leadership

461
00:38:17,160 --> 00:38:23,180
role and be a military spouse and I think oftentimes military spouses you know sadly

462
00:38:23,180 --> 00:38:28,060
we put ourselves in a box because it's very hard to piece the puzzle together and I am

463
00:38:28,060 --> 00:38:33,440
all about how can we knock down that box and continue to flourish with what we have.

464
00:38:33,440 --> 00:38:38,080
I couldn't agree more I was talking to my sister who is an editor she works with the

465
00:38:38,080 --> 00:38:43,360
BBC and you know all kinds of basically the kind of I don't know how you describe it Blue

466
00:38:43,360 --> 00:38:48,920
Chip or whatever the term is wildlife documentaries that you watch you know with David Amber narrating

467
00:38:48,920 --> 00:38:54,680
a lot of those she's worked on so I mean she's phenomenal but before she was kind of juggling

468
00:38:54,680 --> 00:39:00,060
with the housing and she was having a gonna have a baby and I remember saying the same

469
00:39:00,060 --> 00:39:04,120
thing about remote work and it was like I don't think they'll do it and then the pandemic

470
00:39:04,120 --> 00:39:09,720
happened and now she does a lot of her editing from home you know and so yeah it's incredible

471
00:39:09,720 --> 00:39:13,400
for that and also when you think about just the congestion and the pollution you know

472
00:39:13,400 --> 00:39:18,140
absolutely how many people you know would drive an hour hour and a half two hours especially

473
00:39:18,140 --> 00:39:23,440
in the London on trains to go sit at a desk and do the very same thing you could do from

474
00:39:23,440 --> 00:39:30,200
a computer at home what I'm curious about is I still see the same amount of traffic

475
00:39:30,200 --> 00:39:37,320
has that kind of remote work survived or is it starting to be dragged back into the office

476
00:39:37,320 --> 00:39:43,360
again I would say it's mixed I think it just obviously depends on the industry I think

477
00:39:43,360 --> 00:39:48,720
most tech companies and you know different companies that can have all of their employees

478
00:39:48,720 --> 00:39:52,680
remote or at least hybrid are doing it and they're sticking to it because I think they

479
00:39:52,680 --> 00:39:58,120
also saw how much money as a company they could be saving from just the overhead of

480
00:39:58,120 --> 00:40:04,920
of having employees coming in and to be honest I feel like employees are more efficient efficient

481
00:40:04,920 --> 00:40:09,520
because now they're not talking at the the coffee machine for you know a couple minutes

482
00:40:09,520 --> 00:40:12,680
and they're you're they're focused on their work and they're getting it done which is

483
00:40:12,680 --> 00:40:17,780
allowing companies to cut their work week because they're going hard for the three or

484
00:40:17,780 --> 00:40:22,000
four days and now they're rewarding them with Friday off or something like that but I will

485
00:40:22,000 --> 00:40:28,600
say you know with Vegas the same amount of traffic is happening still just because of

486
00:40:28,600 --> 00:40:33,800
it's an industry based city so a lot of people are working on the strip and they have to

487
00:40:33,800 --> 00:40:39,440
physically be there in the casinos so I think it probably just depends on the different

488
00:40:39,440 --> 00:40:45,760
areas where we're moving to in Florida I saw that a majority of people outside of you know

489
00:40:45,760 --> 00:40:50,720
those that are commuting do work remote which I thought was really interesting because it's

490
00:40:50,720 --> 00:40:55,840
a very remote part of Florida and I was wondering what that would look like and most people

491
00:40:55,840 --> 00:41:00,320
are working remote so I think it just depends on where you're at what the industry is but

492
00:41:00,320 --> 00:41:07,480
I would love to see more companies sticking to the remote work option and the hybrid option

493
00:41:07,480 --> 00:41:12,840
because you know not everybody loves remote work for me I'm obsessed with remote work

494
00:41:12,840 --> 00:41:18,040
I have my schedule down like I live and breathe in my office which I need to find a better

495
00:41:18,040 --> 00:41:24,440
balance of that too speaking of balance earlier on but it is possible and I think that it

496
00:41:24,440 --> 00:41:29,360
can continue to help those that need remote work to be an option.

497
00:41:29,360 --> 00:41:32,560
Well you hit on the short of work week this is something I talk about a lot with the fire

498
00:41:32,560 --> 00:41:37,360
service especially is there are people that have said oh the fire service is like a business

499
00:41:37,360 --> 00:41:43,360
and I vehemently disagree however okay I'll play for a minute if it's a business then

500
00:41:43,360 --> 00:41:48,480
why are we modeling the Indonesian sweatshop versus Google or Virgin or some of these progressive

501
00:41:48,480 --> 00:41:52,720
corporations that have gone wow four days a week they're getting the same done actually

502
00:41:52,720 --> 00:41:56,400
they're being more innovative and efficient they're actually getting a little bit more

503
00:41:56,400 --> 00:42:01,280
done because they're looking forward to their three-day weekend meanwhile our firefighters

504
00:42:01,280 --> 00:42:06,320
are working 56 80 hours a week so you're not a business because if you were a business

505
00:42:06,320 --> 00:42:10,480
you would have failed by now no one want to work for you so even through that lens the

506
00:42:10,480 --> 00:42:14,480
fire service has got to understand that that you know it's a false economy working that

507
00:42:14,480 --> 00:42:20,000
way that every progressive business has figured out if you invest in your people your productivity

508
00:42:20,000 --> 00:42:22,320
goes up not down.

509
00:42:22,320 --> 00:42:27,740
Yes absolutely I am a big believer of that everything should be at the center of making

510
00:42:27,740 --> 00:42:31,320
sure you understand your people what they're looking for and how you can better support

511
00:42:31,320 --> 00:42:37,880
them which is why I still think the military is has continued to drop the ball on the family

512
00:42:37,880 --> 00:42:45,440
aspect which is why there are so many high rates of divorce and unemployment and even

513
00:42:45,440 --> 00:42:49,280
those going into the military some people don't even the new generations don't even

514
00:42:49,280 --> 00:42:54,900
want to do it because they know that that compromises either their family life or their

515
00:42:54,900 --> 00:43:00,120
pay or whatever it might be in their time so I think we need to work towards and I always

516
00:43:00,120 --> 00:43:05,600
say this like when one person serves the entire family serves too and that is something that

517
00:43:05,600 --> 00:43:11,520
is so important and there's so much work that still needs to be done there's a lot of work

518
00:43:11,520 --> 00:43:16,720
that is in place and advocating and showing how important that when your people are happy

519
00:43:16,720 --> 00:43:20,040
they perform better but at the end of the day I don't think it's enough I think we

520
00:43:20,040 --> 00:43:26,640
need to be doing more I think we can be doing a lot of things better and I don't know what

521
00:43:26,640 --> 00:43:31,120
it's like on the first responder side but that's why with Spousely you know I opened

522
00:43:31,120 --> 00:43:35,760
it up to first responders and their families as well and not just military is because we

523
00:43:35,760 --> 00:43:41,640
go through very similar struggles and our days look very similar and every day that

524
00:43:41,640 --> 00:43:46,000
you know our hero leaves we don't know if they're coming home like it's just the same

525
00:43:46,000 --> 00:43:52,400
same kind of mentality and I hope that more corporations and companies and supporters

526
00:43:52,400 --> 00:43:58,960
start to realize that it all stems at the people level.

527
00:43:58,960 --> 00:44:03,640
People sometimes comment that you know it's these gen Z's that's why we're having problems

528
00:44:03,640 --> 00:44:08,940
recruiting and looking at it as in oh they're lazy they're tired or whatever which is obviously

529
00:44:08,940 --> 00:44:14,040
every generation has that kind of person but that's not the majority but I've had guests

530
00:44:14,040 --> 00:44:20,160
on the show and some of from the military side of our children literally grew up knowing

531
00:44:20,160 --> 00:44:26,480
war and so when we had generations where you know if you had a father or mother that was

532
00:44:26,480 --> 00:44:30,400
in the military there was a high chance that you were going to follow in their path and

533
00:44:30,400 --> 00:44:36,760
now when they've seen with 2024 eyes what that actually means you know and all the health

534
00:44:36,760 --> 00:44:41,320
and mental health issues that come along with actually being at war you've got a generation

535
00:44:41,320 --> 00:44:46,240
of children like hell no I don't want to do that I barely ever saw my dad yeah and it's

536
00:44:46,240 --> 00:44:52,260
the same in the fire service so this is the thing is if we want to retain or encourage

537
00:44:52,260 --> 00:44:56,680
people to come work for the military the first responder professions we've got to fix the

538
00:44:56,680 --> 00:45:00,840
things that are broken because it's not that these these kids are weaker I mean of course

539
00:45:00,840 --> 00:45:06,560
we have a growing obesity crisis which factors into that but it's more that they have access

540
00:45:06,560 --> 00:45:12,000
to all this information now so they are actually be able to make a very informed decision and

541
00:45:12,000 --> 00:45:17,880
go that looks a bit shit I don't want to do that you know so if we fix it then it will

542
00:45:17,880 --> 00:45:22,440
put it back to where a child is excited to join the military or first responders if we

543
00:45:22,440 --> 00:45:27,720
don't fix it then ultimately we could not have a military or first responder service

544
00:45:27,720 --> 00:45:33,640
anymore yeah I agree 100% and it all stems exactly like you said what they're seeing

545
00:45:33,640 --> 00:45:37,380
in their household and what they're growing up around which is why for me I never wanted

546
00:45:37,380 --> 00:45:42,440
to be a doctor because I watched my dad you know work around the clock and never always

547
00:45:42,440 --> 00:45:46,700
prioritize other people first which there's nothing wrong with that I'm very grateful

548
00:45:46,700 --> 00:45:51,760
that you know his heart is in it and that's what he wants to do but also as a child of

549
00:45:51,760 --> 00:45:56,160
a doctor like I didn't want to become a doctor because I didn't want my life to look like

550
00:45:56,160 --> 00:46:01,080
that I wanted to have a better balance so I think you know we have to we have to do

551
00:46:01,080 --> 00:46:06,040
better we have to find ways to always find that balance and I'm a big believer in people

552
00:46:06,040 --> 00:46:12,560
power and you know what we're able to do when we come together and actually truly understand

553
00:46:12,560 --> 00:46:19,160
what we need as just people I want to get the spousy but one thing very quickly I worked

554
00:46:19,160 --> 00:46:23,660
on shift as a firefighter for 14 years and then through the universe kicking me up the

555
00:46:23,660 --> 00:46:28,960
ass told me to go and start a podcast instead you know disaster of circumstances I never

556
00:46:28,960 --> 00:46:34,360
anticipated leaving the fire service but and then so now I find myself like you this is

557
00:46:34,360 --> 00:46:39,920
my home office and this is where I work a lot of the time when I left the fire service

558
00:46:39,920 --> 00:46:43,520
even though yes there may have been things that I brought with me in my mind of the things

559
00:46:43,520 --> 00:46:48,560
that we saw my job was over like I didn't have to really think about it until I was

560
00:46:48,560 --> 00:46:51,960
obviously cleaning gear when I got home and then prepping gear for you know the following

561
00:46:51,960 --> 00:46:57,360
shift but when you're an entrepreneur when you've got something like especially if you're

562
00:46:57,360 --> 00:47:01,120
passionate about it's kind of the first thing you think of when you wake up and the last

563
00:47:01,120 --> 00:47:05,920
thing when you go to bed how do you set boundaries in your own home so it doesn't bleed into

564
00:47:05,920 --> 00:47:08,240
your home life.

565
00:47:08,240 --> 00:47:12,960
Yeah I would be lying if I said that I have cracked the code and I have a perfect plan

566
00:47:12,960 --> 00:47:19,500
in place because it's just a constant you know battle of shifting gears and making the

567
00:47:19,500 --> 00:47:26,200
changes that are needed and pivoting I sleep with my laptop most nights I work around the

568
00:47:26,200 --> 00:47:32,160
clock you know it's just it's not ideal but at the end of the day when your heart and

569
00:47:32,160 --> 00:47:37,020
soul is into building something especially something that is helping so many other people

570
00:47:37,020 --> 00:47:42,400
and tackling all of the pain points that we see as a community and really helping other

571
00:47:42,400 --> 00:47:50,680
entrepreneurs grow it's it's hard but I told myself with 2024 my goal was going to be to

572
00:47:50,680 --> 00:47:56,480
take some steps back to to put some new things in place so that way I could come up for air

573
00:47:56,480 --> 00:48:01,360
I could actually see all of the great work that I have done over the past few years and

574
00:48:01,360 --> 00:48:08,240
how it really is making a greater impact so for me what that looked like was I basically

575
00:48:08,240 --> 00:48:12,800
moved out of the daily operation of my company I moved my team into more hours we have a

576
00:48:12,800 --> 00:48:17,720
ton of automation in place so really I didn't need to be living and breathing it I just

577
00:48:17,720 --> 00:48:22,400
was because I was so attached and I felt the need that I had to be living and breathing

578
00:48:22,400 --> 00:48:30,000
it and so then I also joined some other founders as a VP of another company which mentally

579
00:48:30,000 --> 00:48:35,560
has allowed me to continue building and growing versus feeling like I was just constantly

580
00:48:35,560 --> 00:48:40,560
pouring from an empty cup so now that I've put even though I've added you know more to

581
00:48:40,560 --> 00:48:45,920
my plate I've also essentially taken things off of my plate and I'm at a place where I

582
00:48:45,920 --> 00:48:49,680
feel more balanced than ever and it's funny because people are like wait a second so you're

583
00:48:49,680 --> 00:48:54,820
telling me you're an entrepreneur you went and added another full-time job onto your

584
00:48:54,820 --> 00:49:01,360
plate and you're a mom and your military spouse and I'm like yes because if I look back to

585
00:49:01,360 --> 00:49:06,320
how I was able to grow my company to where it's at today one I was still working my corporate

586
00:49:06,320 --> 00:49:12,800
career when I launched it and I mentally had another outlet when I went all in on my company

587
00:49:12,800 --> 00:49:17,800
and I was head down just like treading for water every day of building growing knowing

588
00:49:17,800 --> 00:49:22,120
that you know I don't have a paycheck coming in you get to a mental place where you're

589
00:49:22,120 --> 00:49:27,340
just like you're exhausting yourself you're like you're basically running a car with no

590
00:49:27,340 --> 00:49:33,940
gas and so now that I actually have gas back in my car and I'm able to keep you know driving

591
00:49:33,940 --> 00:49:38,600
the ship and I've got my windows down like the breeze is blowing again and it feels good

592
00:49:38,600 --> 00:49:44,600
like I feel more balanced I feel alive I am present with my family I am you know there

593
00:49:44,600 --> 00:49:49,120
for them my husband said over the past few years that I was physically there but I wasn't

594
00:49:49,120 --> 00:49:54,920
mentally there and he was 100% right because I was letting it consume me so now that my

595
00:49:54,920 --> 00:50:00,200
brain is kind of separated again into different compartments and not just one compartment

596
00:50:00,200 --> 00:50:04,040
like I feel I feel good I feel like I've got a better balance.

597
00:50:04,040 --> 00:50:05,040
Brilliant.

598
00:50:05,040 --> 00:50:06,440
I'm glad I asked that.

599
00:50:06,440 --> 00:50:11,600
Alright well then moving to Spousley then tell me about how the idea came to you and

600
00:50:11,600 --> 00:50:14,760
let's kind of expand on what it looks like.

601
00:50:14,760 --> 00:50:21,000
Yeah so Spousley truly stemmed out of my own pure inspiration and frustration as a military

602
00:50:21,000 --> 00:50:27,040
spouse like I said my personal story is very unique to the community but most military

603
00:50:27,040 --> 00:50:33,360
spouses like I said are facing an unemployment rate of 24% for nearly a decade and that's

604
00:50:33,360 --> 00:50:38,520
because it's really hard to be able to do what you love while living a life on the go

605
00:50:38,520 --> 00:50:43,360
so military spouses feel like they take the backseat oftentimes when it comes to our own

606
00:50:43,360 --> 00:50:50,360
career but what I did see was how much talent was within our community how many of these

607
00:50:50,360 --> 00:50:55,400
spouses have gone into entrepreneurship and have created companies that can move around

608
00:50:55,400 --> 00:51:00,880
with them to really fill that gap but what I noticed was there was not one central location

609
00:51:00,880 --> 00:51:06,240
for people to go and shop and support you know military and first responder owned businesses

610
00:51:06,240 --> 00:51:12,000
so Spousley is basically you know like Etsy meets Angie's List but with a focus on shopping

611
00:51:12,000 --> 00:51:17,080
for social good and supporting our nation's heroes so all of our vendors are approved

612
00:51:17,080 --> 00:51:23,000
military and first responder families and anybody can come and shop and support.

613
00:51:23,000 --> 00:51:29,840
So what is the spectrum of product services that are offered on Spousley?

614
00:51:29,840 --> 00:51:34,400
Yeah so on the product side you can find a little bit of everything from cookies to custom

615
00:51:34,400 --> 00:51:39,600
gifts to woodworking to coffee and you know the list goes on and then on the service side

616
00:51:39,600 --> 00:51:46,640
you can find everything from realtors CPAs lawyers marketing companies I mean you can

617
00:51:46,640 --> 00:51:52,600
really find a little bit of everything so our goal is to create that true one-stop shop

618
00:51:52,600 --> 00:51:57,880
for people to help you know support those that support us.

619
00:51:57,880 --> 00:52:01,280
And how is traction being so far?

620
00:52:01,280 --> 00:52:05,840
Really good so I've been bootstrapping since launch so I've been self-funding everything

621
00:52:05,840 --> 00:52:11,640
and so obviously with self-funding comes a slower growth because you're growing organically

622
00:52:11,640 --> 00:52:16,080
and through word of mouth but everything we've done has been through word of mouth so we

623
00:52:16,080 --> 00:52:21,600
have over 600 vendors now and we're adding more on a weekly basis and that has all all

624
00:52:21,600 --> 00:52:27,300
been word of mouth no front-facing marketing and then we've got you know hundreds of thousands

625
00:52:27,300 --> 00:52:33,760
of users we've we're nationwide people are starting to recognize Spousley as the go-to

626
00:52:33,760 --> 00:52:38,680
for supporting this community so we've got a lot of great things going we've been recognized

627
00:52:38,680 --> 00:52:44,080
on the Forbes Next 1000 list I made the Inc. female founder to under list like we've been

628
00:52:44,080 --> 00:52:49,120
on national news and just you know doing what we can to spread the word with what we have

629
00:52:49,120 --> 00:52:54,640
and why we've been able to grow so quickly is truly the power of our community.

630
00:52:54,640 --> 00:53:00,000
I think we talked about this on the phone you know a few weeks ago but I and again I'm

631
00:53:00,000 --> 00:53:06,880
an incurable optimist very angry optimist but incurable nonetheless but I truly believe

632
00:53:06,880 --> 00:53:12,040
there were the beginning of a paradigm shift where I think people are sick and tired of

633
00:53:12,040 --> 00:53:18,320
chain restaurants and chain stores and you know you think about the eighties nineties

634
00:53:18,320 --> 00:53:22,280
when shopping malls were at their height you know people would basically go in there just

635
00:53:22,280 --> 00:53:27,760
to consume to sift through racks of clothes or you know CDs or whatever it was but there

636
00:53:27,760 --> 00:53:34,240
wasn't really a social interaction there wasn't a bespoke artisan you know craftsman element

637
00:53:34,240 --> 00:53:38,400
to it and I'm watching and I've said this for a few years now and I'm watching our local

638
00:53:38,400 --> 00:53:44,520
mall here in Ocala just disintegrate all these massive like going like I don't even think

639
00:53:44,520 --> 00:53:48,920
malls are a thing anymore no and they could be but I think the way that you breathe life

640
00:53:48,920 --> 00:53:52,320
into it first you take the damn roof off and that's some blooming daylight and again that's

641
00:53:52,320 --> 00:53:56,880
the most depressing thing to me we're in Florida and it's dark in there but um yeah but then

642
00:53:56,880 --> 00:54:01,800
you know the the breweries and the cafes and the butcher shops and the you know barbershops

643
00:54:01,800 --> 00:54:06,400
and all these places where people talk to people and they consume things that the owner

644
00:54:06,400 --> 00:54:11,960
is actually passionate about I think that's the future but now you have this online platform

645
00:54:11,960 --> 00:54:14,560
because there's times where you don't need to just go to a shop they're just in and that's

646
00:54:14,560 --> 00:54:20,960
what Amazon is good about I mean it's a monster but it has got that down um so knowing that

647
00:54:20,960 --> 00:54:25,280
you can go to an online store that you support in you know the first responder of military

648
00:54:25,280 --> 00:54:30,560
professions that if they're making it themselves you also know it's American made I think that's

649
00:54:30,560 --> 00:54:34,720
part of this new kind of movement this this renaissance that I'm hoping is going to sweep

650
00:54:34,720 --> 00:54:41,240
through America I agree I really hope so as well I feel like you know just really as Americans

651
00:54:41,240 --> 00:54:45,560
I mean we're constantly all working I mean that's one thing about America Ray is like

652
00:54:45,560 --> 00:54:50,360
we're just always craving more and we want to keep growing and building and doing all

653
00:54:50,360 --> 00:54:55,640
the things that I feel like we should put our hard-earned dollars towards supporting

654
00:54:55,640 --> 00:55:00,040
one another because when we support one another especially through our businesses we're really

655
00:55:00,040 --> 00:55:04,640
fueling the economy that we want to build and the communities are really the backbone

656
00:55:04,640 --> 00:55:08,480
of everything that we do and you mentioned one thing about the breweries which I think

657
00:55:08,480 --> 00:55:13,760
is super interesting because a lot of breweries now are bringing in vendors like that are

658
00:55:13,760 --> 00:55:19,320
small businesses to sell on certain days because they know that those vendors are going to

659
00:55:19,320 --> 00:55:23,560
get some great sales because now it's around the conversation it's meeting it's meeting

660
00:55:23,560 --> 00:55:29,480
the the business owner it's having a nice drink together like it's really about all

661
00:55:29,480 --> 00:55:34,480
what we've talked about people supporting people and I hope that as we do continue to

662
00:55:34,480 --> 00:55:39,360
grow and build and I know we're up against you know the monsters of marketplaces out

663
00:55:39,360 --> 00:55:46,160
there but what you will find when you do come to Spousely is just this instant love and

664
00:55:46,160 --> 00:55:51,800
passion for community and our vendors are supporting vendors our customers are spreading

665
00:55:51,800 --> 00:55:56,580
the word companies corporate companies are coming to us for corporate gifting and big

666
00:55:56,580 --> 00:56:01,040
bulk orders which is nice and awesome because they're putting their money where their mouth

667
00:56:01,040 --> 00:56:07,160
is and you know just finding ways to we I get it and not everybody's gonna be able to

668
00:56:07,160 --> 00:56:11,500
find everything they need from supporting a small business but my biggest fan is even

669
00:56:11,500 --> 00:56:16,920
if you set aside 20 bucks 50 bucks 100 bucks a month whatever your budget might look like

670
00:56:16,920 --> 00:56:21,160
to go towards supporting a small business there's so much impact that that can have

671
00:56:21,160 --> 00:56:26,640
alone well I love that term vote with your dollar I mean that's why for example you go

672
00:56:26,640 --> 00:56:31,920
into Publix here in Florida and there's not even a health food section anymore it's so

673
00:56:31,920 --> 00:56:36,220
popular now that it's really yeah it's through the store so you want healthy biscuits go

674
00:56:36,220 --> 00:56:39,880
to the biscuits aisle you want healthy you know whatever and so you've got you know the

675
00:56:39,880 --> 00:56:44,440
organic and the you know grass fed and all those are right next to everything else so

676
00:56:44,440 --> 00:56:48,800
that is supply and demand so we can you know push the needle and I think one of the things

677
00:56:48,800 --> 00:56:53,960
that really really struck me Jocko what excuse me Jocko willing was on Joe Rogan a few years

678
00:56:53,960 --> 00:57:00,520
ago and they were talking about making origin jeans and they found like one of the only

679
00:57:00,520 --> 00:57:06,280
men left who even knew how to work the loom that they needed to use to make the denim

680
00:57:06,280 --> 00:57:10,960
to make the jeans and so this is another part of the conversation is there's all of these

681
00:57:10,960 --> 00:57:16,000
trades and these skills that if we skip one more generation are going to be completely

682
00:57:16,000 --> 00:57:21,040
lost and we're not going to you know so I think that this kind of resurgence is so important

683
00:57:21,040 --> 00:57:27,880
even just for our own economy itself yeah absolutely and I think really mentally getting

684
00:57:27,880 --> 00:57:32,960
past the fact that yes you are going to be paying a bit more when you shop small and

685
00:57:32,960 --> 00:57:37,440
I think that's part of the problem is you know the Amazons and companies like that have

686
00:57:37,440 --> 00:57:42,200
got the consumer so trained that we're always looking for the best deal and something cheap

687
00:57:42,200 --> 00:57:46,720
and we don't want to pay for shipping and blah blah blah that I think really shifting

688
00:57:46,720 --> 00:57:53,240
the focus towards even if it's just gift giving that people shop small that can still support

689
00:57:53,240 --> 00:57:58,760
an entire small own business community right like if people there's birthdays all the time

690
00:57:58,760 --> 00:58:03,480
there's gifts there's corporate gifts like even if it's just the gifting around paying

691
00:58:03,480 --> 00:58:08,560
more for a quality product that you know you're going to be supporting you know another family

692
00:58:08,560 --> 00:58:15,080
like do it to make that change in your in your shopping one more area before you kind

693
00:58:15,080 --> 00:58:23,040
of go to some closing questions in the fire service specifically I love it when I see

694
00:58:23,040 --> 00:58:29,400
entrepreneurship and the reason why is firstly on the days off you've got something completely

695
00:58:29,400 --> 00:58:32,840
different to focus on you're not going to be awake all night like you would be in the

696
00:58:32,840 --> 00:58:37,080
station so you're still going to get a good night's sleep but I think it's also very

697
00:58:37,080 --> 00:58:42,600
healthy because if you get hurt if you get fired if you just decide to retire early

698
00:58:42,600 --> 00:58:49,800
or retire when you hit retirement that transition is so important to go from one sense of purpose

699
00:58:49,800 --> 00:58:54,160
to another and if you've created a business on the side to me that's a beautiful way

700
00:58:54,160 --> 00:59:00,440
to to make a healthy transition what is your perspective on entrepreneurship and the transition

701
00:59:00,440 --> 00:59:06,020
from the military absolutely we actually have a number of vendors that have started their

702
00:59:06,020 --> 00:59:10,640
businesses while they are still in service and the reason that they've done that is for

703
00:59:10,640 --> 00:59:15,600
that exact reason they want that transition to be much easier they want to feel like they

704
00:59:15,600 --> 00:59:20,480
have a sense of purpose and that once they leave that they're not just completely lost

705
00:59:20,480 --> 00:59:25,160
and sadly that's sometimes you know what happens which is why there's so many organizations

706
00:59:25,160 --> 00:59:30,160
and different job boards and things like that trying to help really focus on that transition

707
00:59:30,160 --> 00:59:36,360
piece so I think entrepreneurship is such a great route and actually there's I've I recently

708
00:59:36,360 --> 00:59:42,440
have been learning from our vendors that are active duty that there is different things

709
00:59:42,440 --> 00:59:49,240
in place now with each branch that it's not like they're closing off doors to anybody

710
00:59:49,240 --> 00:59:52,680
that does want to be an entrepreneur they're just asking that you know they report that

711
00:59:52,680 --> 00:59:56,680
they do have a business so that way there's no conflict of interest or things like that

712
00:59:56,680 --> 01:00:01,080
but at least it's being encouraged and talked about more because I think at the end of the

713
01:00:01,080 --> 01:00:06,360
day it's a creative outlet and that's what I always stress is that you can be really

714
01:00:06,360 --> 01:00:12,040
great at your job and you can serve and you can go through all of this this you know protection

715
01:00:12,040 --> 01:00:16,320
and things that you do for our country but everybody needs a creative outlet no matter

716
01:00:16,320 --> 01:00:21,780
what and from a mental standpoint I think entrepreneurship is such a great way for those

717
01:00:21,780 --> 01:00:28,440
to pursue something they love and to get that joy from giving it to somebody else too.

718
01:00:28,440 --> 01:00:31,640
I think I've heard this from the military and definitely seen it in my you know men

719
01:00:31,640 --> 01:00:35,880
and women in the fire service too a lot of people come away from those professions and

720
01:00:35,880 --> 01:00:41,120
they're like well you know all I was an artillery man so all I have is you know firing guns

721
01:00:41,120 --> 01:00:44,920
and throwing grenades that's all I'm good at or I was a firefighter so I really know

722
01:00:44,920 --> 01:00:50,280
is how to advance a hose or throw a ladder and it's complete rubbish the team you know

723
01:00:50,280 --> 01:00:55,920
the teamwork the working under pressure the problem solving all the other skills we you

724
01:00:55,920 --> 01:01:01,200
know we're a very unique kind of human being and that can be applied in so many ways and

725
01:01:01,200 --> 01:01:05,560
to me a healthy transition if you weave in some sort of service so I love the social

726
01:01:05,560 --> 01:01:09,720
business model for every 10 pairs of shoes I sell another you know one pair of shoes

727
01:01:09,720 --> 01:01:16,400
goes to person X so I think this is another thing about you know the the entrepreneur

728
01:01:16,400 --> 01:01:23,320
space is is empowering us and and exciting the service members or the first responder

729
01:01:23,320 --> 01:01:27,560
professions to challenge themselves and take some of those skills that they've done in

730
01:01:27,560 --> 01:01:33,440
uniform and take a leap of faith and try it in a completely different venture.

731
01:01:33,440 --> 01:01:40,000
I agree 100% I feel like you know military families have some of and that's just obviously

732
01:01:40,000 --> 01:01:46,800
the side that I know in and out is we've got the grit we've got the strength and we're

733
01:01:46,800 --> 01:01:50,880
always problem solving and those are some of the key components of if you can master

734
01:01:50,880 --> 01:01:56,480
that then you've got a very nice foundation for entrepreneurship just because oftentimes

735
01:01:56,480 --> 01:02:01,160
those are some of the hardest things to overcome and we overcome them every single day and

736
01:02:01,160 --> 01:02:07,160
we know what that's like same with the first responder community too so I agree I wish

737
01:02:07,160 --> 01:02:14,280
that more people would kind of dig deeper like you said it's beyond just oh I only know

738
01:02:14,280 --> 01:02:18,920
how to do this or I've been in logistics because trust me if I stayed in that same mindset

739
01:02:18,920 --> 01:02:23,400
even with my career of logistics like I would have never gotten to where I'm at today but

740
01:02:23,400 --> 01:02:29,560
I applied all of the core foundational business skills that I learned into a completely different

741
01:02:29,560 --> 01:02:33,720
market that one I knew nothing about but I knew what impact it was going to have and

742
01:02:33,720 --> 01:02:35,920
I was up for the challenge.

743
01:02:35,920 --> 01:02:40,800
Absolutely well for people listening then how can they shop on Spousely and how can

744
01:02:40,800 --> 01:02:42,960
they become a vendor on Spousely?

745
01:02:42,960 --> 01:02:48,340
Yeah so it's super easy to shop on Spousely just go to Spousely.com you can type it in

746
01:02:48,340 --> 01:02:54,280
with the dash or without the dash google Spousely it'll show up for you and really

747
01:02:54,280 --> 01:02:58,820
encourage everyone to help us continue to spread the word whether you are military or

748
01:02:58,820 --> 01:03:03,760
first responder connected or you're just a supporter everybody is welcome and we would

749
01:03:03,760 --> 01:03:08,560
love every opportunity we get to shout about our community from the rooftops and then if

750
01:03:08,560 --> 01:03:12,880
you're interested in becoming a vendor it's super easy like I said we have both product

751
01:03:12,880 --> 01:03:18,760
vendors and service vendors you just go on to our website click become a vendor button

752
01:03:18,760 --> 01:03:22,740
you'll go through some questions and then you'll go through a verification process with

753
01:03:22,740 --> 01:03:27,840
our partner GovX and once you're approved we're with you every step of the way to get

754
01:03:27,840 --> 01:03:34,600
the shop set up and you really the greatest win is not to join a marketplace to think

755
01:03:34,600 --> 01:03:38,280
that you're going to make you know thousands of millions of dollars it's really not about

756
01:03:38,280 --> 01:03:41,920
that it's about the community that you're going to get by your side that's going to

757
01:03:41,920 --> 01:03:43,520
support you on the journey.

758
01:03:43,520 --> 01:03:47,120
Absolutely all right well I would love to get to some closing questions before I let

759
01:03:47,120 --> 01:03:48,840
you go if that's okay.

760
01:03:48,840 --> 01:03:49,840
Sure.

761
01:03:49,840 --> 01:03:54,320
The first one I'd love to ask is there a book or are there books that you love to recommend

762
01:03:54,320 --> 01:03:59,040
it can be related to our discussion today or completely unrelated.

763
01:03:59,040 --> 01:04:03,840
So there's one book that I absolutely love and it's because she's just a powerhouse

764
01:04:03,840 --> 01:04:08,680
entrepreneur herself and it's called Jump by Kim Perel and it was it's really all about

765
01:04:08,680 --> 01:04:18,120
taking that jump into starting something because oftentimes that's our you know biggest biggest

766
01:04:18,120 --> 01:04:23,160
wall blocker I like to call it is that you know we're not willing to take the jump into

767
01:04:23,160 --> 01:04:25,760
what we need to to get to where we want to go.

768
01:04:25,760 --> 01:04:32,480
So I'm much more of a just kind of like podcast listener reader of articles and things that

769
01:04:32,480 --> 01:04:37,040
I come across not so much on the book side which is why I really loved her book.

770
01:04:37,040 --> 01:04:38,040
Brilliant.

771
01:04:38,040 --> 01:04:40,480
What about films or documentaries.

772
01:04:40,480 --> 01:04:50,120
Oh let's see there's a number of them I absolutely love I thought the intern was really a fun

773
01:04:50,120 --> 01:04:58,960
business type movie I loved watching the documentary recently about Uber.

774
01:04:58,960 --> 01:05:00,880
I thought that was very interesting.

775
01:05:00,880 --> 01:05:06,400
I forget what it was called super something I forget.

776
01:05:06,400 --> 01:05:10,000
Let's see what else have I watched that was inspiring.

777
01:05:10,000 --> 01:05:14,360
I don't know man there's lots of things.

778
01:05:14,360 --> 01:05:19,360
Oh I thought you know this is kind of funny this people probably will be laughing listening

779
01:05:19,360 --> 01:05:24,040
to this but Parent Trap has always been an inspirational movie to me only because I really

780
01:05:24,040 --> 01:05:29,440
thought it was it really is like our life my life personally just of how you know the

781
01:05:29,440 --> 01:05:34,100
husband went off and had created this winery dream of his and then the wife went off and

782
01:05:34,100 --> 01:05:37,920
built this fashion business and they were living completely separate lives and then

783
01:05:37,920 --> 01:05:41,960
they end up coming back together and obviously they have twins but I think there's so many

784
01:05:41,960 --> 01:05:47,340
business nuggets in that of the balance of family pursuing your career and your goals

785
01:05:47,340 --> 01:05:51,360
and finding ways to make it work because they were completely across you know they were

786
01:05:51,360 --> 01:05:56,180
living one in the United States and then one overseas so I think it just speaks volumes

787
01:05:56,180 --> 01:05:58,960
from a fun movie standpoint.

788
01:05:58,960 --> 01:06:03,840
Brilliant all right well then the next question is there a person that you'd recommend to

789
01:06:03,840 --> 01:06:09,060
come on this podcast as a guest to speak to the first responders military and associated

790
01:06:09,060 --> 01:06:11,360
professions of the world?

791
01:06:11,360 --> 01:06:18,680
Yes I will say I think you've got to definitely have my friend Haley the founder of Torch

792
01:06:18,680 --> 01:06:23,960
Warriors on your podcast she just recently also aired on Shark Tank she's a vendor on

793
01:06:23,960 --> 01:06:31,840
Spousley she's a veteran she's all about inspiration building a brand from the ground up but also

794
01:06:31,840 --> 01:06:38,300
really focused on you know female warriors and everything that you know women go through

795
01:06:38,300 --> 01:06:42,120
on the journey I think she'd be a huge inspiration.

796
01:06:42,120 --> 01:06:44,040
Brilliant let's make it happen then thank you.

797
01:06:44,040 --> 01:06:45,040
Okay cool.

798
01:06:45,040 --> 01:06:48,320
All right but then the last question before we make sure everyone knows where to find

799
01:06:48,320 --> 01:06:51,840
you what do you do to decompress?

800
01:06:51,840 --> 01:06:52,840
What do I do to decompress?

801
01:06:52,840 --> 01:07:00,960
Oh wow that's a great question um for me I do a little bit of shopping therapy I have

802
01:07:00,960 --> 01:07:05,880
Sundays dedicated to myself where I literally will just like walk around a store and just

803
01:07:05,880 --> 01:07:09,440
like look at things it's not even that I need to buy a bunch of things so really just like

804
01:07:09,440 --> 01:07:14,920
mentally one removing myself from my house from my office because I'm here every day

805
01:07:14,920 --> 01:07:20,000
and just getting out there I always like to like buy myself lunch so just kind of like

806
01:07:20,000 --> 01:07:24,600
a day to myself I think self-care is very important and that's something that I personally

807
01:07:24,600 --> 01:07:29,800
push off a little too much so Sundays have always kind of been my Monica day.

808
01:07:29,800 --> 01:07:31,720
Do you do that on your own?

809
01:07:31,720 --> 01:07:35,840
Oh yeah nobody can come with me and my husband knows don't call me and don't ask me any

810
01:07:35,840 --> 01:07:40,280
thing and if one of the twins asks to come they're not allowed to come just because it's

811
01:07:40,280 --> 01:07:44,120
just one of those days I don't even need to pamper myself it's something so simple of

812
01:07:44,120 --> 01:07:50,200
just being in my car listening to music calling a family member going from store to store

813
01:07:50,200 --> 01:07:53,840
and it's not about the money piece of what I'm spending or what I'm going to find it's

814
01:07:53,840 --> 01:07:57,880
more about like I'm just flying by the seat of my pants.

815
01:07:57,880 --> 01:08:02,040
I like to do that once in a while not the shopping so much but you know go get get food

816
01:08:02,040 --> 01:08:07,320
or coffee or whatever on the way and I saw I saw a meme on the internet once and they

817
01:08:07,320 --> 01:08:11,200
said that when you take yourself out for a date it's called master dating.

818
01:08:11,200 --> 01:08:14,920
I thought that was hilarious.

819
01:08:14,920 --> 01:08:18,880
I know it's funny because I never used to like ever think I would go sit at a restaurant

820
01:08:18,880 --> 01:08:23,680
even by myself but when I started traveling for work all the time obviously you find yourself

821
01:08:23,680 --> 01:08:28,700
on the go by yourself in the airport and at restaurants and it was honestly the most eye

822
01:08:28,700 --> 01:08:33,340
opening experience for me because I was like this is so this is so nice it's like literally

823
01:08:33,340 --> 01:08:35,640
a date with yourself.

824
01:08:35,640 --> 01:08:40,760
Now when I had a guy on the show who wrote the book The Introvert's Edge and it was really

825
01:08:40,760 --> 01:08:44,620
interesting because I don't think this is his definition originally I think it comes

826
01:08:44,620 --> 01:08:50,400
from someone in the psychology in the past but the definition of an introvert is that

827
01:08:50,400 --> 01:08:57,160
you can be around people but you draw power from time on your own or time intimate time

828
01:08:57,160 --> 01:09:02,480
with your partner or your family and so I was like oh okay well that explains it because

829
01:09:02,480 --> 01:09:05,480
you know I don't mind being around people but there's a certain time where I just disappear

830
01:09:05,480 --> 01:09:10,680
in a party and I'm gone you know so I was like oh I'm actually an introvert then with

831
01:09:10,680 --> 01:09:15,920
that definition do you draw power from groups or do you think you're a closet introvert

832
01:09:15,920 --> 01:09:17,600
like me?

833
01:09:17,600 --> 01:09:22,980
Well I would normally always say I am like hardcore extremist of an extrovert like yes

834
01:09:22,980 --> 01:09:27,920
I usually draw so much power from groups but I will say over the past few years of being

835
01:09:27,920 --> 01:09:33,920
an entrepreneur I have found myself to lean more towards an introvert at times and I think

836
01:09:33,920 --> 01:09:37,600
it's because you are putting yourself out there so much more than you normally would

837
01:09:37,600 --> 01:09:42,480
because you're trying to spread the word you're networking you're meeting new people and opportunities

838
01:09:42,480 --> 01:09:48,080
that it actually has allowed me to tap into my inner introvert more which is very shocking

839
01:09:48,080 --> 01:09:54,920
and I am a cancer born in July and it always talks about introverts and I'm like am I really

840
01:09:54,920 --> 01:10:00,120
a cancer because I'm an extrovert like I don't really check any of those boxes but I think

841
01:10:00,120 --> 01:10:06,680
at heart I am a homebody because I love the feeling of being in my home with my family.

842
01:10:06,680 --> 01:10:12,200
What was really interesting when he when he described that is there's so many of us that

843
01:10:12,200 --> 01:10:16,500
you know think that we are extrovert or that we're supposed to be extrovert that ultimately

844
01:10:16,500 --> 01:10:23,600
an introvert and so then you think about the social anxiety of being in a bar or a club

845
01:10:23,600 --> 01:10:27,800
a lot of us pregame I know I did I would have a couple of drinks to go out to have a couple

846
01:10:27,800 --> 01:10:32,940
of drinks and then you look back and go oh now it makes sense because actually I'm not

847
01:10:32,940 --> 01:10:36,560
a huge fan of being in the middle of you know and then you look at oh Steve he's the life

848
01:10:36,560 --> 01:10:40,960
of the party and then Steve 10 years later is a raging alcoholic well because again we

849
01:10:40,960 --> 01:10:41,960
did the same thing.

850
01:10:41,960 --> 01:10:48,760
Liquid courage didn't work too much yeah no that's so funny because I am always the life

851
01:10:48,760 --> 01:10:52,960
of the party and I always do love you know having you know a drink to unwind or just

852
01:10:52,960 --> 01:10:57,180
social drink or whatever but I only have two max so even when like I'm like oh yeah let's

853
01:10:57,180 --> 01:11:01,200
go out with my friends and let's go get some drinks it's so funny because they think like

854
01:11:01,200 --> 01:11:05,200
okay like are we like drinking drinking like having a good time I'm like two drinks is

855
01:11:05,200 --> 01:11:10,440
good I'm having a great time have a great day yeah absolutely yeah it's funny but I

856
01:11:10,440 --> 01:11:13,720
think that's it so you as you said you lean more towards the true extrovert but I think

857
01:11:13,720 --> 01:11:20,240
a lot of us you know if once we understand our social makeup then you kind of give yourself

858
01:11:20,240 --> 01:11:23,800
permission to be anxious it's not like I'm scared of being it but it's just that you

859
01:11:23,800 --> 01:11:29,560
know this it is abnormal to be you know in a modern society bar setting for example when

860
01:11:29,560 --> 01:11:34,720
you think about tribal humans only a few thousand years ago so that's something where some of

861
01:11:34,720 --> 01:11:39,560
this self-medication comes in there's nothing wrong with you it's just you haven't identified

862
01:11:39,560 --> 01:11:44,320
the kind of personality that you actually are yeah I think we just continue to learn

863
01:11:44,320 --> 01:11:49,360
more about ourselves as we go on our way on our journey and like I talked about early

864
01:11:49,360 --> 01:11:54,560
on there's just all the different seasons of life and we go through them and every new

865
01:11:54,560 --> 01:12:00,480
decade brings on you know new adjustments as well as prioritizing what matters most

866
01:12:00,480 --> 01:12:05,560
absolutely well very last question then so if people want to reach out to you specifically

867
01:12:05,560 --> 01:12:11,760
where are you online or on social media yeah I'm pretty big on LinkedIn that's the social

868
01:12:11,760 --> 01:12:16,280
platform I think I check the most from a personal and professional standpoint so connect with

869
01:12:16,280 --> 01:12:21,760
me on LinkedIn Monica Fullerton and I'm on Instagram and Facebook as well but LinkedIn

870
01:12:21,760 --> 01:12:26,880
is is my jam I love kind of working in the business piece as well as the the personal

871
01:12:26,880 --> 01:12:32,540
piece there brilliant well I want to say thank you so much it's been you know an unusual

872
01:12:32,540 --> 01:12:37,000
conversation in the best of ways because a lot of people are coming on here talking about

873
01:12:37,000 --> 01:12:41,040
their time in war or you know their their scientific background and mental health or

874
01:12:41,040 --> 01:12:47,040
whatever it is but this is a really important you know conversation to have is that what

875
01:12:47,040 --> 01:12:51,240
certainly the spouses of first responders of military how can they actually forge a

876
01:12:51,240 --> 01:12:55,720
career that they're passionate about alongside their loved one in uniform and then as we

877
01:12:55,720 --> 01:12:59,580
touched on before the transition piece as well so I want to thank you so much for being

878
01:12:59,580 --> 01:13:04,520
so generous with your time and coming on the behind the shield podcast today thank you

879
01:13:04,520 --> 01:13:33,520
so much for having me

