1 00:00:00,000 --> 00:00:04,560 We hear a lot of information out there about how technology is impacting our performance 2 00:00:04,560 --> 00:00:09,280 sometimes in a positive but mostly in a negative way. 3 00:00:09,280 --> 00:00:15,080 Especially technology and the impact of things like blue light from screens on our sleep. 4 00:00:15,080 --> 00:00:19,380 Today on the firefighter craftsmanship podcast we're talking about positives with technology 5 00:00:19,380 --> 00:00:24,600 and some pretty cool new adoptions or new implementations of technology from a company 6 00:00:24,600 --> 00:00:32,080 called XTI who's developed what they call POS, Pulse Alternating Wavelength System 7 00:00:32,080 --> 00:00:35,880 where it's using light in a positive fashion. 8 00:00:35,880 --> 00:00:41,840 So without further ado let's jump into firefighter craftsmanship podcast episode 35 using technology 9 00:00:41,840 --> 00:00:47,520 for performance and recovery with XTI and Jason Suntich. 10 00:00:47,520 --> 00:00:52,680 Welcome to the show Jason we're very excited to see your smile and face. 11 00:00:52,680 --> 00:00:53,680 Thanks for having me. 12 00:00:53,680 --> 00:00:55,960 Appreciate the opportunity. 13 00:00:55,960 --> 00:00:58,280 So what are you guys up to over at XTI? 14 00:00:58,280 --> 00:01:00,560 I mean where did XTI even come from? 15 00:01:00,560 --> 00:01:02,520 What does that even stand for? 16 00:01:02,520 --> 00:01:12,800 XTI is Ziant Technologies Incorporated and Ziant is a playoff of a xanthrophil which is a 17 00:01:12,800 --> 00:01:17,760 photoreceptor in plants and that's where this technology all got started was in plants 18 00:01:17,760 --> 00:01:25,640 and as we've moved forward into other agricultural and animal and human markets we've found 19 00:01:25,640 --> 00:01:28,920 it much easier to just call the company XTI. 20 00:01:28,920 --> 00:01:33,520 I would agree with that and as you're talking about plants like instantly I'm thinking about 21 00:01:33,520 --> 00:01:39,640 Adam Sandler and chloroform and all that right? 22 00:01:39,640 --> 00:01:47,720 So yeah good choice and maybe changing the name to just XTI makes it easy for everybody. 23 00:01:47,720 --> 00:01:48,720 Good. 24 00:01:48,720 --> 00:01:52,480 So what are you guys up to over there? 25 00:01:52,480 --> 00:01:54,960 What are you guys over there at XTI? 26 00:01:54,960 --> 00:01:57,880 What are you guys up to? 27 00:01:57,880 --> 00:02:00,920 We are extremely busy right now. 28 00:02:00,920 --> 00:02:05,400 I'll give you a little bit of background just so that some of this makes more sense but 29 00:02:05,400 --> 00:02:11,400 we've been in business since 2014 and we've really spent the last 10 years in the R&D 30 00:02:11,400 --> 00:02:14,440 phase of this technology. 31 00:02:14,440 --> 00:02:19,280 And like I said it started off in plants, we spent the first two years proving this out 32 00:02:19,280 --> 00:02:27,160 there and then with the understanding that the same sun controls us all moved into poultry 33 00:02:27,160 --> 00:02:29,280 and then into large mammals. 34 00:02:29,280 --> 00:02:38,200 So dairy cattle, beef cattle, race horses, rodeo horses and in the midst of all of that 35 00:02:38,200 --> 00:02:43,880 have had a number of people using this technology I'd say over the last eight years myself being 36 00:02:43,880 --> 00:02:46,520 one of the first early adopters. 37 00:02:46,520 --> 00:02:52,840 And the focus at this point because of the benefits that we're finding on the human applications 38 00:02:52,840 --> 00:02:59,920 have really driven us to focus on the human applications and we're finding really outstanding 39 00:02:59,920 --> 00:03:06,280 results in a variety of different applications such as collegiate and professional athletics 40 00:03:06,280 --> 00:03:12,480 and have more recently started working with first responders and we're incredibly excited 41 00:03:12,480 --> 00:03:19,440 about the potential as well as the first kind of feedback that we're receiving from the 42 00:03:19,440 --> 00:03:22,200 first responder community regarding the benefits. 43 00:03:22,200 --> 00:03:23,760 Yeah, absolutely. 44 00:03:23,760 --> 00:03:30,080 So kind of pull the cloak off so you mentioned the sun is controlling all of us and then 45 00:03:30,080 --> 00:03:31,160 we're getting performance. 46 00:03:31,160 --> 00:03:33,800 So what is XTI's technology founded in? 47 00:03:33,800 --> 00:03:38,160 Is it light or what's the basis? 48 00:03:38,160 --> 00:03:46,080 So to kind of frame the conversation about why our technology, one is needed and also 49 00:03:46,080 --> 00:03:47,960 how it works. 50 00:03:47,960 --> 00:03:52,880 You have to look at human evolution over the last seven million years and over that seven 51 00:03:52,880 --> 00:03:59,280 million year timeframe we were all programmed to wake up with a sunrise that has very specific 52 00:03:59,280 --> 00:04:05,280 wavelengths and then go outside and work during the day as hunters and gatherers, predominantly 53 00:04:05,280 --> 00:04:10,640 blue wavelengths and then at the end of the day we'd receive a sunset which gave us different 54 00:04:10,640 --> 00:04:17,080 wavelengths and the importance of that is that all of those wavelengths inform our body 55 00:04:17,080 --> 00:04:25,240 in terms of entrenching circadian rhythm and producing different hormones at different 56 00:04:25,240 --> 00:04:33,320 times of day and long story short, Edison invented a light bulb 147 years ago. 57 00:04:33,320 --> 00:04:41,000 If you put 147 years on a seven million year timeline, 147 years doesn't even show up as 58 00:04:41,000 --> 00:04:48,640 a dot but yet we've completely changed our relationship with nature in the fact that 59 00:04:48,640 --> 00:04:55,800 now on average we spend 92% of our lives indoors so we no longer are receiving those natural 60 00:04:55,800 --> 00:05:02,760 inputs that we need for our body to create all kinds of different hormones and neurotransmitters 61 00:05:02,760 --> 00:05:08,880 I think melatonin would be the most obvious one where melatonin is created before you 62 00:05:08,880 --> 00:05:13,400 go to sleep it really starts that chain reaction of getting you to sleep. 63 00:05:13,400 --> 00:05:17,480 A lot of people think of that as being a hormone that's truly what keeps you asleep but it's 64 00:05:17,480 --> 00:05:25,160 not it's really the first in a chain of cascading hormones that allows you to get to sleep. 65 00:05:25,160 --> 00:05:30,960 So what we've looked at is the are all of the increases of neurological and inflammatory 66 00:05:30,960 --> 00:05:35,840 diseases over the last 30 years and a lot of those are well over a thousand percent 67 00:05:35,840 --> 00:05:42,840 increase so you have to beg the question why is that and we think that a contributing factor 68 00:05:42,840 --> 00:05:48,040 is the fact that now we spend more time not only indoors away from the inputs from the 69 00:05:48,040 --> 00:05:54,120 sun but we predominantly sit in front of blue screens and the average time in front of a 70 00:05:54,120 --> 00:06:00,320 screen whether it be a cell phone, a computer screen or a TV is now seven hours a day for 71 00:06:00,320 --> 00:06:05,840 the average human and all of those you know we're typically using at the wrong time of 72 00:06:05,840 --> 00:06:11,200 day when we're trying to get to sleep we're giving ourselves predominantly a blue input 73 00:06:11,200 --> 00:06:15,280 which is telling our body to produce hormones that are contrary to sleep. 74 00:06:15,280 --> 00:06:20,520 This technology that we've come up with is called POS or Pulse Alternating Wavelength 75 00:06:20,520 --> 00:06:21,520 System. 76 00:06:21,520 --> 00:06:27,320 The easiest way to describe that is if I shine a bright red light at you that light 77 00:06:27,320 --> 00:06:32,720 goes into your eyeball hits molecules in your retina called chromophores. 78 00:06:32,720 --> 00:06:37,960 A chromophore accepts light and gives off an electron down the optic nerve. 79 00:06:37,960 --> 00:06:42,800 When that happens goes into your vision centering your brain says I saw a bright red light in 80 00:06:42,800 --> 00:06:48,320 this location but we all know if we look at a light long enough or if it's too bright 81 00:06:48,320 --> 00:06:50,560 and you look away you see a white spot. 82 00:06:50,560 --> 00:06:56,240 The reason for that is that the chromophores that accept the photon of light they're like 83 00:06:56,240 --> 00:06:58,320 a single shot pistol. 84 00:06:58,320 --> 00:07:03,920 Once they've fired off their electron there's a rearming process that's actually a chemical 85 00:07:03,920 --> 00:07:10,560 process and is a 14 step process that takes time for that white spot to go away. 86 00:07:10,560 --> 00:07:17,480 Where our technology comes in and what's differentiating about it is that when that molecule is unarmed 87 00:07:17,480 --> 00:07:23,400 we can instantaneously rearm that molecule with a new electron by pulsing and alternating 88 00:07:23,400 --> 00:07:28,920 wavelength for a different energy of light into that molecule make the white spot go 89 00:07:28,920 --> 00:07:32,120 away then we can shine the red again. 90 00:07:32,120 --> 00:07:39,200 Now imagine that we do that firing and re-arming process about 250,000 times a second. 91 00:07:39,200 --> 00:07:45,160 We're driving far more information into the biology than a constant on light and so what 92 00:07:45,160 --> 00:07:51,360 we're really trying to do is to drive light information down the optic nerve in the way 93 00:07:51,360 --> 00:07:56,440 that the body can handle that light and as it turns out we found that our most efficient 94 00:07:56,440 --> 00:08:04,000 recipes the lights are only electronically on 9% of the time they're off 91% of the time 95 00:08:04,000 --> 00:08:08,800 and but when you look at our lights you don't notice that they're pulsing it's because they're 96 00:08:08,800 --> 00:08:14,800 pulsing so quickly that we don't have the ability to perceive that 91% off time it just 97 00:08:14,800 --> 00:08:19,480 looks like a dim light and the reason for that again is we're trying to give the biology 98 00:08:19,480 --> 00:08:27,000 only what it can use when it can use it to make that system be as efficient as we possibly 99 00:08:27,000 --> 00:08:33,320 can and I think the other overlying premise of this that's really important for people 100 00:08:33,320 --> 00:08:40,920 to understand is that the optic nerve actually crosses over under your brain and so the right 101 00:08:40,920 --> 00:08:45,600 eye information goes to the left side of your brain left side left eye goes to the right 102 00:08:45,600 --> 00:08:51,960 side of your brain and at that optic chiasm or the optic nerves crossover a portion of 103 00:08:51,960 --> 00:08:57,920 each optic nerve actually splits off and is not for vision at all that innervates into 104 00:08:57,920 --> 00:09:04,040 a anatomical feature called the SCN junction and the reason why that's important is that 105 00:09:04,040 --> 00:09:09,760 that information from the SCN junction then directly goes into the hypothalamus pituitary 106 00:09:09,760 --> 00:09:16,320 and pineal gland for hormone creation so again looking back at that evolutionary model 107 00:09:16,320 --> 00:09:23,440 when biology starts creating anatomical features that's a really good indication of how important 108 00:09:23,440 --> 00:09:28,200 these different wavelengths of light during the day are for us to sense our environment 109 00:09:28,200 --> 00:09:33,520 to get a sense of not only time of day but even seasonality you know you look at different 110 00:09:33,520 --> 00:09:40,000 animals and you know when they grow hair before winter for example or you look at a tree and 111 00:09:40,000 --> 00:09:45,520 the fact that the leaves change color all of that is based on light a lot of that has 112 00:09:45,520 --> 00:09:51,640 been thought to be based on temperature but in fact it's based on light and that organism 113 00:09:51,640 --> 00:09:58,880 sense of the different wavelengths of light and also the ratios of sunrise versus sunset 114 00:09:58,880 --> 00:10:05,360 versus blue during the day is really good indicator of what season that organism is in and therefore 115 00:10:05,360 --> 00:10:12,040 it builds its own hormones based on what those inputs are so what we're trying to do is in 116 00:10:12,040 --> 00:10:16,880 a very artificial environment that we all live in now you know most people when you're 117 00:10:16,880 --> 00:10:22,040 sitting indoors you're under a white light that white light is just completely devoid 118 00:10:22,040 --> 00:10:29,120 of any light mount light nutrition that you need and so we're really you know lining this 119 00:10:29,120 --> 00:10:35,320 idea up with calling it light malnutrition in the fact that we're no longer receiving 120 00:10:35,320 --> 00:10:38,840 those inputs that we need from nature. 121 00:10:38,840 --> 00:10:42,680 My head is spinning right now with so many questions I've been writing down questions 122 00:10:42,680 --> 00:10:47,520 all over the place so I think it's a good time for me to interject here real quick that 123 00:10:47,520 --> 00:10:51,480 none of this that we're going to talk about today with Jason or really anytime in the 124 00:10:51,480 --> 00:10:55,640 firefighter craftsmanship podcast should be construed as medical advice and we'll kind 125 00:10:55,640 --> 00:11:00,320 of talk about what that means a little bit further but you know there's lots of information 126 00:11:00,320 --> 00:11:04,680 out there on XTI on your guys's webpage as far as peer reviewed studies and things like 127 00:11:04,680 --> 00:11:10,920 that and so none of this is is medical advice by any means and do your own research and 128 00:11:10,920 --> 00:11:15,440 talk to your primary care physician if you feel so desired to do. 129 00:11:15,440 --> 00:11:20,500 So let's dive into that so I mean it's really really important you made some good correlations 130 00:11:20,500 --> 00:11:24,720 there of well that's cool that I'm getting these things blasted into my eyeballs and 131 00:11:24,720 --> 00:11:28,800 across the optic nerve right and so like how's that usable and then I think you tied it in 132 00:11:28,800 --> 00:11:33,720 really really well of tying into things you know different glands and different hormones 133 00:11:33,720 --> 00:11:39,120 different neurochemicals that are released as a result of the information that come in 134 00:11:39,120 --> 00:11:43,880 through our eyes and so for us in the fire service we can relate to this very very simply 135 00:11:43,880 --> 00:11:50,320 by when you went through recruit school or you're a trainer right and we stair step recruits 136 00:11:50,320 --> 00:11:53,560 up hopefully we're stair stepping them up we're not just throwing them in the pool and hoping 137 00:11:53,560 --> 00:11:58,800 that they don't drown essentially right is when we teach them search training we don't 138 00:11:58,800 --> 00:12:03,000 initially teach them the techniques and how this is going to go by taking their vision 139 00:12:03,000 --> 00:12:08,160 away but as that module progresses in the fire service and you're training them how to search 140 00:12:08,160 --> 00:12:12,760 without the lights on because that's the environment essentially that we will work in when we're 141 00:12:12,760 --> 00:12:19,160 out there on a structure fire once we take that away you know and it's what 60 to 80 142 00:12:19,160 --> 00:12:23,200 percent of the information that we process is actually coming in through our eyeballs 143 00:12:23,200 --> 00:12:28,520 when we take that away we watch people's brains completely pooped our pants you know and so 144 00:12:28,520 --> 00:12:34,880 we already understand in a different connotation the impact of vision optics like actually 145 00:12:34,880 --> 00:12:39,600 processing information but there's a game behind the game as there's always the case 146 00:12:39,600 --> 00:12:45,120 with the human body and so the optic nerve is actually really really important and the 147 00:12:45,120 --> 00:12:52,440 type and the flavor and the frequency of light specifically ties back into things that you 148 00:12:52,440 --> 00:12:57,600 don't even know that your body is reacting to and processing creating defenses for or 149 00:12:57,600 --> 00:13:04,840 capitalizing on different environments can you speak a little bit more to that yeah absolutely 150 00:13:04,840 --> 00:13:12,840 I think that's a great analogy I think we just have lost track of how important these 151 00:13:12,840 --> 00:13:19,200 natural keys are for biology and without a doubt I believe that that's coming with some 152 00:13:19,200 --> 00:13:27,080 real repercussions again like I said at the beginning of our discussion we spent 10 years 153 00:13:27,080 --> 00:13:32,600 proving out this methodology in a number of different animal species and we've worked 154 00:13:32,600 --> 00:13:38,440 with some amazing universities like Colorado State University Purdue University and being 155 00:13:38,440 --> 00:13:45,640 able to prove out in animal models how important light is not only in terms of neurochemistry 156 00:13:45,640 --> 00:13:52,160 in terms of beneficial hormone creation and things like melatonin but in actual behavior 157 00:13:52,160 --> 00:13:59,800 of animals based on light inputs we've done some really incredible studies in terms of 158 00:13:59,800 --> 00:14:06,760 fear response and anxiety responses in animals based on conventional lighting which again 159 00:14:06,760 --> 00:14:13,280 is very similar in an animal environment to the white lights in our office versus animals 160 00:14:13,280 --> 00:14:20,040 that are under our lighting and we've seen really discrete differences in terms of benefits 161 00:14:20,040 --> 00:14:27,200 to those animals in reducing anxiety and reducing fear and just generally reducing that fight 162 00:14:27,200 --> 00:14:32,920 or flight response which I think all of those things are very directly applicable to the 163 00:14:32,920 --> 00:14:34,840 human model as well. 164 00:14:34,840 --> 00:14:40,600 Absolutely and we've talked at length about on this podcast hypervigilance the window 165 00:14:40,600 --> 00:14:44,840 of tolerance between you know with the autonomic nervous system where we have the sympathetic 166 00:14:44,840 --> 00:14:49,080 nervous system which is fight or flight we have the parasympathetic nervous system which 167 00:14:49,080 --> 00:14:56,440 is typically termed rest and digest and for us in emergency services and really if we 168 00:14:56,440 --> 00:15:01,840 look at just the human especially in the United States of America everybody's window of tolerance 169 00:15:01,840 --> 00:15:06,320 is really really tight right and some of that has to do with social media some of it has 170 00:15:06,320 --> 00:15:11,240 to do with the algorithms and what we are clicking on and then we're getting fed more 171 00:15:11,240 --> 00:15:15,760 and more and more and if you're clicking on or you're consuming negative content it's 172 00:15:15,760 --> 00:15:20,160 going to feed you more negative content right so I say it all the time stop watching the 173 00:15:20,160 --> 00:15:26,200 news right they make their money on eyeballs they know for a fact that negative news gets 174 00:15:26,200 --> 00:15:32,120 more eyeballs than positive news does so they are in the business to make money which means 175 00:15:32,120 --> 00:15:37,640 they're feeding what gets eyeballs which is negative stuff so what you put in is what 176 00:15:37,640 --> 00:15:42,440 you get out and so this is where a technology like this that is just something that you're 177 00:15:42,440 --> 00:15:47,240 exposed to you don't even actually have to do anything to be exposed to this technology 178 00:15:47,240 --> 00:15:53,880 which we're going to talk about here shortly it's actually a positive input in a world 179 00:15:53,880 --> 00:15:59,360 and an environment of negative stuff and this has nothing to do with running a nasty 911 180 00:15:59,360 --> 00:16:03,840 call this is just the typical environment which doesn't even have anything to do with 181 00:16:03,840 --> 00:16:08,920 watching the news or looking at your cell phone it has to do with what light bulb is 182 00:16:08,920 --> 00:16:14,600 in your light in your house in your in the apparatus in your fire station in your police 183 00:16:14,600 --> 00:16:21,460 car in the jail whatever and those things can actually create a negative stress response 184 00:16:21,460 --> 00:16:26,000 to us that we really have never really known about until you guys have kind of pulled the 185 00:16:26,000 --> 00:16:28,000 curtain away a little bit. 186 00:16:28,000 --> 00:16:34,120 Absolutely and I think it's great that you brought up hyper vigilance you know extremely 187 00:16:34,120 --> 00:16:39,960 high cortisol levels that never come down all of those are a byproduct of our environment 188 00:16:39,960 --> 00:16:46,840 that you know whether that be lack of sleep whether that be lack of circadian rhythm regulation 189 00:16:46,840 --> 00:16:53,320 or whether it just be a constant stress response that is very difficult to come down from when 190 00:16:53,320 --> 00:17:00,000 you're really trained over a career to have that stress response so that the sleeping 191 00:17:00,000 --> 00:17:05,640 with one eye open analogy I think is really applicable to first responders because you 192 00:17:05,640 --> 00:17:11,520 are somewhat always sleeping with one eye open and I think that this technology really 193 00:17:11,520 --> 00:17:20,320 is a potential game changer for the industry in terms of trying to re regulate those circadian 194 00:17:20,320 --> 00:17:27,160 rhythms in terms of trying to bring down those cortisol levels that all generally lead to 195 00:17:27,160 --> 00:17:34,560 better health and it is interesting how we ended up getting to the first responder application 196 00:17:34,560 --> 00:17:42,200 we actually started off our first human application we went met with New Orleans Saints in August 197 00:17:42,200 --> 00:17:48,920 of last summer so all of this is fairly new the New Orleans Saints tried our technology 198 00:17:48,920 --> 00:17:55,400 out that they are in the midst of renovating their entire strength facility and as a result 199 00:17:55,400 --> 00:18:01,520 of the positives that they saw for their athletes in using our technology in the weight room 200 00:18:01,520 --> 00:18:07,400 they are integrating this technology throughout the weight room and also will be doing their 201 00:18:07,400 --> 00:18:11,840 training camp in California because of the renovation of the weight room and while they 202 00:18:11,840 --> 00:18:18,240 are there they will be putting players in hotel rooms utilizing our sleep lights to 203 00:18:18,240 --> 00:18:23,040 get players really used to using those before they go back to the rigors of their day to 204 00:18:23,040 --> 00:18:27,680 day with family in the house and all of those types of things. 205 00:18:27,680 --> 00:18:32,880 The next evolution on the sports side we worked with the University of Houston basketball 206 00:18:32,880 --> 00:18:37,800 they did a multi-million dollar renovation of their training facility all based on sleep 207 00:18:37,800 --> 00:18:43,880 and recovery improvements and they built in sleep pods for the players so between classes 208 00:18:43,880 --> 00:18:48,720 and sort of walking back to their dorms or going to get fast food they are expected to 209 00:18:48,720 --> 00:18:54,040 come back to the training facility and they actually have these pods that our technology 210 00:18:54,040 --> 00:18:59,520 is integrated into so if a player wants to take a nap again keeping those cortisol levels 211 00:18:59,520 --> 00:19:06,040 down just de-stressing they are finding major benefits with that and then next application 212 00:19:06,040 --> 00:19:11,520 was with Colorado State football we let the entire football team last season and when 213 00:19:11,520 --> 00:19:16,920 I say that every player on the team actually had one of our sleep and recovery lamps in 214 00:19:16,920 --> 00:19:22,160 their dorm or apartment and they were asked to utilize those here is the other benefit 215 00:19:22,160 --> 00:19:28,600 of the technology for 45 minutes before they go to sleep so when you are using the sleep 216 00:19:28,600 --> 00:19:33,080 and recovery lamp you can still be watching TV you can still be doing homework you can 217 00:19:33,080 --> 00:19:39,240 still be on a laptop for example you just need to have these lights shining into the 218 00:19:39,240 --> 00:19:45,440 periphery of your vision just like the example of the benefits of sunlight you don't have 219 00:19:45,440 --> 00:19:50,280 to stare at the sun to get the benefits of the sun our technology is very similar where 220 00:19:50,280 --> 00:19:56,000 it just needs to be no more than a 45 degree angle to where you are looking directly and 221 00:19:56,000 --> 00:20:02,080 so you are receiving this light information so these players utilize this technology for 222 00:20:02,080 --> 00:20:08,840 45 minutes before sleep we did a study with WOOP the wearable device the measure sleep 223 00:20:08,840 --> 00:20:15,000 measures recovery and what we did in that study we had 40 players wearing a WOOP device 224 00:20:15,000 --> 00:20:20,520 for a week to get us baseline data and then we asked the players to utilize the lights 225 00:20:20,520 --> 00:20:27,560 for 45 minutes before sleep for the next week of time and what we found via that study was 226 00:20:27,560 --> 00:20:34,000 that we improved recovery by 13 percent we increased heart rate variability by 12 percent 227 00:20:34,000 --> 00:20:41,920 decreased resting respirations by 2 percent and resting heart rate by 3 percent and in 228 00:20:41,920 --> 00:20:51,480 my opinion those are really extreme moves for young healthy athletic people and we're 229 00:20:51,480 --> 00:20:57,680 continuing to see very similar results in a number of other users of technology including 230 00:20:57,680 --> 00:21:05,440 we have a member of the US Olympic rugby team who has seen a 25 percent improvement in his 231 00:21:05,440 --> 00:21:13,280 recovery scores month over month after starting to utilize our technology so I was fortunate 232 00:21:13,280 --> 00:21:20,960 enough to have one of the captains of the fire authority who was knowledgeable about 233 00:21:20,960 --> 00:21:26,920 our technology through a family member of his and he had a very positive response to 234 00:21:26,920 --> 00:21:32,920 the technology himself a guy that's in very good shape and health is at the forefront 235 00:21:32,920 --> 00:21:40,760 for him and so that led to a meeting with the leadership and we are trialing the technology 236 00:21:40,760 --> 00:21:47,600 there and then are also doing the same thing with another local fire department and have 237 00:21:47,600 --> 00:21:53,680 had two other introductions to other northern Colorado fire departments so it's been really 238 00:21:53,680 --> 00:21:58,920 reassuring to me just with the firefighter and first responder community how the word 239 00:21:58,920 --> 00:22:04,120 about this technology has spread without us having active marketing or advertising to 240 00:22:04,120 --> 00:22:11,600 get these introductions and we also are seeing some really incredible results back from another 241 00:22:11,600 --> 00:22:18,040 three to first responder being law enforcement we're working with the law enforcement local 242 00:22:18,040 --> 00:22:23,720 sheriff's department and working with their entire leadership team and we're seeing really 243 00:22:23,720 --> 00:22:30,760 spectacular results in terms of ease of getting to sleep the improvement of the quality of 244 00:22:30,760 --> 00:22:37,320 sleep and also the increase in focus and concentration during the day all of these individuals 245 00:22:37,320 --> 00:22:45,200 who fill that questionnaires and on all of those measurable subjective answers we're 246 00:22:45,200 --> 00:22:51,560 seeing improvements north of 75 percent in every one of those categories so I think really 247 00:22:51,560 --> 00:22:57,080 strong indications of how this can benefit the first responder community and have been 248 00:22:57,080 --> 00:23:04,720 extremely excited to see the open mindedness of the first responder community in terms 249 00:23:04,720 --> 00:23:09,040 of something that can benefit health via improved sleep. 250 00:23:09,040 --> 00:23:13,760 It's amazing stuff you have amazing testimonials you've worked with some heavy heavy hitters 251 00:23:13,760 --> 00:23:20,200 you right I mean you talked about professional multiple different sports and we know when 252 00:23:20,200 --> 00:23:25,400 we look at like from a sports psychology realm or just sports in general all the way down 253 00:23:25,400 --> 00:23:30,320 as you're talking Division one only programs right now like especially the professionals 254 00:23:30,320 --> 00:23:36,720 but even D1 that's a high level athlete they have insane skills right off the bat they 255 00:23:36,720 --> 00:23:44,560 have an insane level of fitness you know especially in relation to their specific sport but they 256 00:23:44,560 --> 00:23:50,200 have neurotic staff members like strength and conditioning coaches that are tracking 257 00:23:50,200 --> 00:23:54,880 every single metric we could argue that's a positive we could argue that that's a negative 258 00:23:54,880 --> 00:24:00,720 but the fact is is they know where you Jason if you're playing ball they know right they 259 00:24:00,720 --> 00:24:05,040 know what you can back squat they know how many hours a night you're sleeping they know 260 00:24:05,040 --> 00:24:10,400 what your optimal nutrition is everything is customized to you and when you see numbers 261 00:24:10,400 --> 00:24:18,560 from high level 18 to 22 23 year old male college D1 athletes that have recovery scores 262 00:24:18,560 --> 00:24:26,280 13% HRV 12% increase that's an insane number right like we're talking trying to move margins 263 00:24:26,280 --> 00:24:32,720 get 1% better every day you're talking I can get you 12% better and you didn't even change 264 00:24:32,720 --> 00:24:36,360 anything other than the type of light stimulus that's entering their eyeballs and they're 265 00:24:36,360 --> 00:24:40,560 not I think it's important to notice or to mention that you don't have to stare at this 266 00:24:40,560 --> 00:24:44,400 light right you're not like up close it doesn't it doesn't interrupt anything that you're 267 00:24:44,400 --> 00:24:49,360 doing right those collegiate athletes are still playing Madden at night time I mean 268 00:24:49,360 --> 00:24:54,760 that's what I mean they're studying right but they're they're seeing these benefits 269 00:24:54,760 --> 00:24:59,800 even under high stress because this was conducted during season. 270 00:24:59,800 --> 00:25:07,960 Yep and the other thing that I'll say is if anybody has interest in learning more about 271 00:25:07,960 --> 00:25:14,200 the user experience in the CSU football example we actually have some testimonials on our 272 00:25:14,200 --> 00:25:20,840 website with coach Narvel the head coach coach Simmons the head strength coach and Tori 273 00:25:20,840 --> 00:25:27,240 Horton who's a standout wide receiver for the team and this was about nine months into 274 00:25:27,240 --> 00:25:33,040 utilizing the lights I think it's always stronger to hear from somebody who's not a co-founder 275 00:25:33,040 --> 00:25:38,160 of a company in terms of what the benefits are but I think what you just pointed out 276 00:25:38,160 --> 00:25:43,200 is is really critical to this and that is that you don't have to change what you're 277 00:25:43,200 --> 00:25:45,720 doing during the day. 278 00:25:45,720 --> 00:25:51,600 The other thing that we're finding is that the combination we have two recipes and we 279 00:25:51,600 --> 00:25:55,360 haven't talked much about what that means the recipe is just the wavelengths that we're 280 00:25:55,360 --> 00:26:00,720 using what the reset wavelength is and the timing of how we're pulsing these different 281 00:26:00,720 --> 00:26:07,360 lights but for human application we have two recipes the first is sleep and recovery the 282 00:26:07,360 --> 00:26:12,840 second is a performance light and I'll tell you the feedback that we receive from the 283 00:26:12,840 --> 00:26:21,760 performance light is really outstanding we're actually working with another it's a big 12 284 00:26:21,760 --> 00:26:29,720 team currently and they have integrated this into all of their academic facilities because 285 00:26:29,720 --> 00:26:36,000 of the increased focus and concentration of student athletes in that academic setting 286 00:26:36,000 --> 00:26:42,000 and that's where they went first as opposed to using this in a truly athletic setting 287 00:26:42,000 --> 00:26:48,720 such as a weight room but another great example of CSU all of the players last season only 288 00:26:48,720 --> 00:26:54,320 use the sleep light the coaching staff use the performance lights and the sleep lights 289 00:26:54,320 --> 00:26:59,920 based on the benefits that they saw with the combination we're now going to be outfitting 290 00:26:59,920 --> 00:27:04,080 the weight rooms we're going to be outfitting training rooms we're going to be outfitting 291 00:27:04,080 --> 00:27:09,720 meeting rooms so that players get the benefit of the performance lights during the day and 292 00:27:09,720 --> 00:27:14,440 then they will have their own sleep light that they can use prior to going to bed and 293 00:27:14,440 --> 00:27:19,360 in my opinion you know the benefits of the performance light are great during the day 294 00:27:19,360 --> 00:27:23,680 benefits of the sleep light are great for sleep but it's kind of one of those cases 295 00:27:23,680 --> 00:27:29,720 where one plus one equals three when you combine the performance light during the day with 296 00:27:29,720 --> 00:27:34,760 the sleep light at night I think that's really where you get the most bang for the buck. 297 00:27:34,760 --> 00:27:39,520 Yeah and then you have it stacked that with quality hydration nutrition good mental health 298 00:27:39,520 --> 00:27:46,800 good mental wellness processing stress in a positive way imparting stress on purpose 299 00:27:46,800 --> 00:27:53,960 like tactical fitness routines on and on and on and now now we have an exponential increase 300 00:27:53,960 --> 00:27:58,760 in performance and happiness right like and so we say here at firefighter craftsmanship 301 00:27:58,760 --> 00:28:04,680 the goal is to kick ass on calls right that's what we signed up to do and that is the expectation 302 00:28:04,680 --> 00:28:09,120 we should have extreme basic skills and be able to implement those in varied environments 303 00:28:09,120 --> 00:28:13,040 that we can't predict what necessarily what's going to happen we certainly can't predict 304 00:28:13,040 --> 00:28:19,640 what call is coming but the goal really is to retire happy healthy and strong and this 305 00:28:19,640 --> 00:28:23,120 is a this is an intervention that can really really help that I have no doubt about it 306 00:28:23,120 --> 00:28:26,440 and I've personally been able to use these lights and that's why you and I are having 307 00:28:26,440 --> 00:28:31,800 this conversation because very very quickly I was like all this first off these guys are 308 00:28:31,800 --> 00:28:37,000 on to something but okay great I'm very very excited for them especially as a Colorado 309 00:28:37,000 --> 00:28:43,400 based company go get it right but it's helping me as a as a member of the fire service for 310 00:28:43,400 --> 00:28:49,080 over 19 years to instantly help with things like sleep and somebody who's very very focused 311 00:28:49,080 --> 00:28:53,960 on this sort of stuff I instantly noticed a difference by just using the simple technology 312 00:28:53,960 --> 00:28:57,800 and I changed nothing else I didn't change what type of workouts I was doing what kind 313 00:28:57,800 --> 00:29:03,480 of food I was put in my face it was just the light and I could instantly notice something 314 00:29:03,480 --> 00:29:08,840 and and when you hear other testimonials that's just not a placebo right that's just not a 315 00:29:08,840 --> 00:29:15,000 placebo effect and I really appreciate that feedback it's that's the other thing it's 316 00:29:15,000 --> 00:29:21,320 been so exciting for me with every I would say small scale trial that we've done with 317 00:29:21,320 --> 00:29:28,840 first responders we're finding positive results and I would say it's the other thing I'll 318 00:29:28,840 --> 00:29:37,520 throw in is it's it's been a little bit interesting looking at the questionnaire results from law 319 00:29:37,520 --> 00:29:43,960 enforcement versus questionnaire results from firefighters and I'm not really surprised by 320 00:29:43,960 --> 00:29:51,280 this but what we found is that in the fire service we're seeing about a 15 to 20% drop 321 00:29:51,280 --> 00:29:57,480 off in terms of the effectiveness of the technology versus law enforcement that was in the first 322 00:29:57,480 --> 00:30:03,800 week but then what was interesting was week two and week three we're seeing a ramp up 323 00:30:03,800 --> 00:30:09,960 where the fire service is catching up with the responses that we're seeing from law enforcement 324 00:30:09,960 --> 00:30:15,880 and the way that I make that makes sense is law enforcement doesn't work a 4890 set shift 325 00:30:15,880 --> 00:30:22,440 they all go home to their own bed every night and so sleep while still difficult because of their 326 00:30:22,440 --> 00:30:27,640 profession and they still may be called out in the middle of the night for example on a SWAT team 327 00:30:27,640 --> 00:30:35,560 they get more together sleep than the fire service does but what's really I think exciting on the 328 00:30:35,560 --> 00:30:41,480 fire service side is that with consistency and using the lights over a period of time 329 00:30:42,120 --> 00:30:47,880 we're seeing the same level of results it's just not as instantaneous for a firefighter 330 00:30:47,880 --> 00:30:55,240 as it is for law enforcement so as we get more and more information I think this is going to 331 00:30:55,240 --> 00:31:00,760 become even more compelling and as we get more testimonials from users in the first responder 332 00:31:00,760 --> 00:31:07,080 communities I should add that we just started our first sleep study with the Colorado State 333 00:31:07,080 --> 00:31:13,640 University sleep lab so we will have data I'm thinking either end of August beginning of September 334 00:31:13,640 --> 00:31:20,040 straight out of the university sleep lab on people and I think that there are also a lot of 335 00:31:20,040 --> 00:31:29,400 opportunities within the fire service via annual physicals for us to look at blood samples on people 336 00:31:29,400 --> 00:31:35,480 and then compare those after a firefighter has been able to use the lights let's say for a month 337 00:31:35,880 --> 00:31:41,720 go back in and take those exact same tests so that we can show biologically if we are truly 338 00:31:41,720 --> 00:31:48,440 changing things like corazon yeah great stuff and I think it's really really worth pointing 339 00:31:48,440 --> 00:31:55,000 now to that the research that's being done or has already been conducted by XTI or on behalf of 340 00:31:55,000 --> 00:32:01,000 XTI's technology is peer reviewed studies it's not just Jason and his homies out there like 341 00:32:01,000 --> 00:32:07,000 collecting data quote unquote and writing a blog post about it these are from institutions like 342 00:32:07,000 --> 00:32:11,880 Colorado State University one of the highest funded research universities in the country from 343 00:32:11,880 --> 00:32:19,080 Purdue like big time schools that have critics that are embedded in these things that they make 344 00:32:19,080 --> 00:32:25,880 sure that these studies are conducted appropriately that the the population sizes are a valid study 345 00:32:25,880 --> 00:32:31,400 and things like that so it's very very important I think for us to kind of point that out is while 346 00:32:31,400 --> 00:32:36,280 you guys are heavily involved potentially in the study at least at the very forefront of the 347 00:32:36,280 --> 00:32:41,320 the technology part of that but these are studies that are being conducted by outside organizations 348 00:32:42,040 --> 00:32:47,080 and then they're showing some pretty amazing results and how many studies have you guys been 349 00:32:47,080 --> 00:32:51,640 involved in including all the animal studies and things like that do you have a general idea 350 00:32:52,280 --> 00:32:57,880 you know I should have an absolute number to that question but I can tell you that that is the only 351 00:32:57,880 --> 00:33:04,120 function that we've had for the last 10 years so there are a lot of research studies out again on 352 00:33:04,120 --> 00:33:10,120 the animal model in Paul point out again as you did at the beginning of the podcast we have not 353 00:33:10,120 --> 00:33:16,760 done FDA studies so we're very cautious to make any type of medical type claims that's not the 354 00:33:16,760 --> 00:33:24,360 intent here what we do know is that in animal models we are having very substantial changes in 355 00:33:24,360 --> 00:33:31,400 things like serotonin dopamine norepinephrine epinephrine and again doing this solely using 356 00:33:31,400 --> 00:33:38,680 visible light we're not using anything in infrared or UV this is solely within the visible spectrum 357 00:33:38,680 --> 00:33:44,520 I think it's also important to point out that in all of the animal research that we've done to date 358 00:33:44,520 --> 00:33:50,040 we've yet to find a negative side effect I've been using the technology personally for the last 8 359 00:33:50,040 --> 00:33:56,280 years I'm at the point now where all three of my children are utilizing the sleep light at night 360 00:33:56,280 --> 00:34:01,480 they all play competitive sports they're all using the performance light prior to competitions 361 00:34:01,480 --> 00:34:09,080 or working out so hopefully that gives an indication of how safe I believe the product to be 362 00:34:09,080 --> 00:34:17,000 and then we do also have certifications of safety in terms of photo biological safety so you know 363 00:34:17,000 --> 00:34:23,080 any risk to skin or retina or anything else we have certifications of safety regarding all of 364 00:34:23,080 --> 00:34:29,800 those types of things so I think what is really important to convey is the fact that my brother 365 00:34:29,800 --> 00:34:35,560 and I being the co-founders of the company we wanted this to be led completely by science 366 00:34:35,560 --> 00:34:41,720 this is not a new gadget it's not a new gimmick this is something that we truly believe can 367 00:34:41,720 --> 00:34:48,920 fundamentally help not only animals but people in terms of creating again our own beneficial 368 00:34:48,920 --> 00:34:57,000 hormones to improve quality of life great stuff really really really exciting things here you 369 00:34:57,000 --> 00:35:01,320 know and you mentioned earlier you know that there's been a thousand percent increase in 370 00:35:01,320 --> 00:35:07,000 neurological disease you know since really we've been kind of tracking those numbers I don't remember 371 00:35:07,000 --> 00:35:12,040 what that time period was but can you talk about what that time period was for that data as well 372 00:35:12,040 --> 00:35:16,920 as like what would define one of those neurological diseases that you've that you're speaking of 373 00:35:16,920 --> 00:35:22,840 sure so you know the thousand percent would be kind of putting a blanket over all of these diseases 374 00:35:22,840 --> 00:35:27,800 if you look at them individually you know obviously there are varying rates but things like 375 00:35:27,800 --> 00:35:35,640 Alzheimer's and Parkinson's and MS all of these types of diseases are really going out of control 376 00:35:35,640 --> 00:35:42,120 over the last 30 years and what's interesting is if you look again on that timeline of evolution 377 00:35:42,120 --> 00:35:49,400 versus technology the last 30 years that coincides with when the first cell phone was invented 378 00:35:49,400 --> 00:35:56,040 also probably pretty closely to when the first early video games started to come out and so 379 00:35:56,040 --> 00:36:01,160 you know do we have direct scientific proof to say that absolutely that's the correlation 380 00:36:01,160 --> 00:36:07,560 no surely nutrition has changed a little bit environment has definitely changed in terms of 381 00:36:07,560 --> 00:36:14,440 being indoors but I think there is a lot of reason to at least dive deeper and get a better 382 00:36:14,440 --> 00:36:22,040 understanding of how important this light net nutrition is to a healthy human the other thing 383 00:36:22,040 --> 00:36:26,920 it comes to mind to point out is you know a lot of people are familiar with red light therapy 384 00:36:26,920 --> 00:36:34,120 for example and if you go to try to find the research on red light therapy it is very limited 385 00:36:34,120 --> 00:36:40,040 there aren't many studies on the benefits of red light therapy I think a lot of people have found 386 00:36:40,040 --> 00:36:46,600 that it's efficient for them but yeah I think it's also important to point out while we have a technology 387 00:36:46,600 --> 00:36:52,840 that emits a red light we're very different than red light therapy red light therapy is a localized 388 00:36:52,840 --> 00:36:59,320 solution so you got a sore back a sore knee you can go in and use red light therapy which is localized 389 00:36:59,320 --> 00:37:06,280 to improve circulation to that area the difference with our technology is we're truly targeting 390 00:37:06,280 --> 00:37:12,440 the only organs in the human body that are made to receive light and that is the eyeballs and the 391 00:37:12,440 --> 00:37:18,280 optic nerve and the direct path to the brain for these different beneficial hormones and and being 392 00:37:18,280 --> 00:37:24,440 able to create those well thank you for clearing that up that was on my question was so fantastic 393 00:37:24,440 --> 00:37:31,320 stuff so just to rehash just so I understand red light therapy is typically like at that specific 394 00:37:31,320 --> 00:37:35,880 pain point or something to increase circulation or whatever I don't know anything about red light 395 00:37:35,880 --> 00:37:42,920 therapy but XTI's red light is just the color spectrum of light which is being processed 396 00:37:42,920 --> 00:37:48,680 through the optic nerve and has neurochemical interactions with the the different glands is 397 00:37:48,680 --> 00:37:55,560 that correct yep absolutely we think that there's probably some benefit of receiving our technology 398 00:37:55,560 --> 00:38:02,280 through the skin because there are photoreceptors on the skin but we also believe that well over 399 00:38:02,280 --> 00:38:08,680 99% of the benefit is really receiving this through your eyes and your optic nerve awesome 400 00:38:08,680 --> 00:38:16,440 stuff okay so let's talk a little bit about your history you know so are you an emergency 401 00:38:16,440 --> 00:38:23,160 responder I'm not so my brother and I both have an interesting background we're both you know we're 402 00:38:23,160 --> 00:38:28,920 small town Wyoming guys from Riverton Wyoming my brother went to school at the University of 403 00:38:28,920 --> 00:38:34,440 Wyoming I took a different path and went to a small school in the Bay Area in California 404 00:38:34,440 --> 00:38:44,440 both with the biochem major and my brother went on to work at 3M after getting into the 405 00:38:44,440 --> 00:38:50,120 to work at 3M after getting his undergrad at the University of Wyoming he was called back to the 406 00:38:50,120 --> 00:38:56,760 University of Wyoming to do a master's thesis based on the work that he'd done on his undergrad 407 00:38:57,320 --> 00:39:02,040 and that was using laser light to listen to plants breathe which he will tell you have 408 00:39:02,040 --> 00:39:08,520 has absolutely no practical purpose whatsoever but interestingly that's where this idea came from 409 00:39:08,520 --> 00:39:14,680 he found that by pulsing light to a plant and only giving it a plant what it could use when it 410 00:39:14,680 --> 00:39:21,000 could use it that you remove that extra light stress from the plant just like us if you put us 411 00:39:21,000 --> 00:39:27,000 out in the desert without sunscreen we're not very happy plants devote a huge amount of their 412 00:39:27,000 --> 00:39:32,920 energy from photosynthesis to protecting themselves from extra light so his idea was by 413 00:39:32,920 --> 00:39:38,440 pulsing light to a plant and only giving it what it could use when it could use it that you got 414 00:39:38,440 --> 00:39:45,080 exponential growth out of the plant with a fraction of the power inputs and so I somehow put my 415 00:39:45,080 --> 00:39:52,120 background in biochemistry to work in large finance firms for 10 years working in fixed income 416 00:39:52,120 --> 00:40:00,520 and municipal bonds and in 2009 came back and joined my brother's engineering company we also 417 00:40:00,520 --> 00:40:06,680 own an operated company called national analytics which is a test measurement automation engineering 418 00:40:06,680 --> 00:40:12,280 firm we do a fair amount of department of defense work so for example when a plane lands on an 419 00:40:12,280 --> 00:40:17,400 aircraft carrier and catches the cable that's the arresting gear system historically that's 420 00:40:17,400 --> 00:40:23,400 always been a steam driven system the USS forward which is the most recent version of carrier in 421 00:40:23,400 --> 00:40:31,080 the fleet we designed and manufactured the 22 data acquisition cabinets that control what is now 422 00:40:31,080 --> 00:40:37,160 an electromechanical system instead of a steam driven system so it's a kind of an interesting 423 00:40:37,160 --> 00:40:43,960 combination between two brothers between finance biology and engineering that I think has really 424 00:40:43,960 --> 00:40:49,160 availed us to bring an idea like this to the market and really think outside of the box in 425 00:40:49,160 --> 00:40:58,440 terms of how we can use engineering and biology to affect a really spectacular whistle for animals 426 00:40:58,440 --> 00:41:03,960 plants and people well we love nerds here on the firefighter craftsmanship podcast I think that 427 00:41:03,960 --> 00:41:11,400 it qualifies without a doubt I should also mention that you know it's been it's been exciting to me 428 00:41:11,400 --> 00:41:16,520 because we are absolutely not experts in poultry we're not experts in dairy cattle we're not experts 429 00:41:16,520 --> 00:41:21,640 in beef cattle I don't think I mentioned the fact that we're now lighting race horses in four different 430 00:41:21,640 --> 00:41:29,400 states and seeing really spectacular results in taking a hot blotted animal and getting them to 431 00:41:29,400 --> 00:41:37,560 just focus on the race it is really incredible what we're seeing in performance equine but we've 432 00:41:37,560 --> 00:41:43,960 never been experts in any of those fields what we try to do is to dive into those fields and work 433 00:41:43,960 --> 00:41:50,120 with the experts and learn from them and so we're trying to do exactly the same thing with the first 434 00:41:50,120 --> 00:41:55,960 responder communities in fact I had an amazing opportunity to do a 24 hour ride along with 435 00:41:55,960 --> 00:42:04,680 food or fire and it's those types of engagements that I think allows us to understand the world of 436 00:42:04,680 --> 00:42:10,920 a first responder in a way that we can't look from the outside looking at and don't get me wrong I 437 00:42:10,920 --> 00:42:17,000 don't understand the life of a first responder from a 24 hour experience but I think being able 438 00:42:17,000 --> 00:42:22,840 to be in that environment and look at the environment in terms of how can we apply this technology 439 00:42:22,840 --> 00:42:29,960 again again in a way that's not disrupted to the day so that the firefighter receives the benefit 440 00:42:29,960 --> 00:42:36,120 and I think what I've learned so far is that there are definitely opportunities within engine 441 00:42:36,120 --> 00:42:42,360 bays within common areas of a fire station where we can apply for example the performance lights 442 00:42:42,360 --> 00:42:50,200 during the day there are also opportunities I believe to again bring down that I guess cortisol 443 00:42:50,200 --> 00:42:56,920 level and general anxiety level of going out to a big call first thing you know if you're asleep in 444 00:42:56,920 --> 00:43:01,640 the middle of the night you get a call it's interesting to me that every fire department 445 00:43:01,640 --> 00:43:07,800 that I've been in so far you're woken up by a red light that's contrary to everything that we 446 00:43:07,800 --> 00:43:14,520 understand about how our brains react to light when you're trying to be absolutely your best 447 00:43:15,080 --> 00:43:21,000 be clear thinking and be fully functional you want to go back into that hunter-gatherer phase 448 00:43:21,640 --> 00:43:27,560 of a 24-hour day as opposed to you know the hanging out in the cabin reading a book on by a candle 449 00:43:28,280 --> 00:43:34,200 so one of the things that we're proposing is we think it would be very interesting to wire our 450 00:43:34,200 --> 00:43:41,400 systems into the alarming system within a station and start with a dim blue light bring that up over 451 00:43:41,400 --> 00:43:47,800 a short amount of time so that you're truly getting out of that slumber and fully functional to go out 452 00:43:47,800 --> 00:43:54,520 on a call and then the converse is true once the call is complete we think there's an opportunity 453 00:43:54,520 --> 00:44:01,640 to put we have small 12 volt lights that we could put into engines where you could actually put those 454 00:44:01,640 --> 00:44:07,640 back into sleep mode and start bringing down those cortisol levels bring down you know everything else 455 00:44:07,640 --> 00:44:13,800 that's going on in terms of the adrenaline that is associated with the call so that when you get 456 00:44:13,800 --> 00:44:20,200 back to the station again we would implement a high bay solution to go along with the white lights 457 00:44:20,200 --> 00:44:24,360 when you're prepping the truck for the next call and everything else you do before you try to get 458 00:44:24,360 --> 00:44:31,320 back to sleep and then back in the bunk room or the individual rooms to have our sleep lights there 459 00:44:31,320 --> 00:44:39,240 to help you get back to sleep so and then equally important from what i've learned so far i think 460 00:44:39,240 --> 00:44:46,920 is maximizing that 96 hour off time so that you're truly recovered so and ready to go back on your 461 00:44:46,920 --> 00:44:53,800 48 hour shift you know i think that transition has to be incredibly difficult especially when you 462 00:44:53,800 --> 00:44:59,880 think about getting off work at 7 a.m and you go home and you have a long list of things associated 463 00:44:59,880 --> 00:45:05,000 with family and your house and everything else that you better deal with if we can provide a 464 00:45:05,000 --> 00:45:11,480 technology that helps a person to get through that first day after they get off of shift and then get 465 00:45:11,480 --> 00:45:16,920 a really good night's sleep that night using a sleep light i think those are some examples of 466 00:45:16,920 --> 00:45:23,720 applications of how this technology can really play an important role but not be something where 467 00:45:23,720 --> 00:45:27,720 again going back to red light therapy you have to go to a provider with this you know 468 00:45:27,720 --> 00:45:33,000 a certain piece of equipment this is just something you're going to use in your everyday 469 00:45:33,000 --> 00:45:40,600 life that's really just a supplement great great tie-in yeah really really really important 470 00:45:40,600 --> 00:45:45,560 information and it's also important to realize too you know where like i talk about working 471 00:45:45,560 --> 00:45:52,520 the 4896 or that's the organization that you got to see a 24 hour out of a 48 shift but a lot of 472 00:45:52,520 --> 00:45:59,800 organizations work 24 48s where they come for a day they're off for two and then they're back and 473 00:45:59,800 --> 00:46:07,160 this is just that cycle right the gold standard now is 24 72s but even somebody that's working at 474 00:46:07,160 --> 00:46:12,840 24 72 you still have that transition period and when we talk to chief mike west on the podcast 475 00:46:12,840 --> 00:46:18,280 and all these resources will be linked in the show notes of course where they started implementing 476 00:46:18,280 --> 00:46:26,120 a 7 p.m shift change to help with that transition when you get pummeled on a 48 or 24 or whatever 477 00:46:26,120 --> 00:46:30,520 your shift is if you're a police officer and you're working at 12 and you work nights and you're 478 00:46:30,520 --> 00:46:35,480 trying to reintegrate for a little bit with your family before you have to go to bed or before they 479 00:46:35,480 --> 00:46:41,080 go to school or whatever your world looks like there's there's that transition phase there and 480 00:46:41,080 --> 00:46:45,080 i think that that's really where a lot of us struggle when you're in the game for more than 481 00:46:45,080 --> 00:46:53,640 12 minutes is your uniform life and your not uniform life and that transition phase is really 482 00:46:53,640 --> 00:46:58,760 really hard and for a lot of us especially in the fire service that are fortunate enough to have 483 00:46:59,640 --> 00:47:03,400 quality home environments and you have children and things like that well there's a phase when you 484 00:47:03,400 --> 00:47:09,720 have kids where they're really really little and they don't care what happened to you at work they 485 00:47:09,720 --> 00:47:15,720 need a provider to be with them all the time and so if you've been up for two days straight and you 486 00:47:15,720 --> 00:47:21,000 come home and it's you know your partner high fives you and says hey it's your turn i'm out of 487 00:47:21,000 --> 00:47:28,120 here because i'm going to work or i need a minute um you're up and so you might have to try to quote 488 00:47:28,120 --> 00:47:35,400 unquote survive for eight to twelve hours within that or if you have a side job or anything like 489 00:47:35,400 --> 00:47:41,240 that and so a technology like this might be able to help with that transition there and really 490 00:47:41,240 --> 00:47:45,560 let's talk a little bit about the affordability of this stuff it's not an insane amount of money 491 00:47:45,560 --> 00:47:51,800 and we know that people spend an exorbitant amount of money in the united states on health and fitness 492 00:47:51,800 --> 00:47:59,160 supplementation um all of those sorts of things and so you know the lights are i mean let's talk 493 00:47:59,160 --> 00:48:03,640 about how big are the lights roughly how much do they cost we're going to talk about ways to maybe 494 00:48:03,640 --> 00:48:10,840 um get a discount here in a second but um what does that look like so that way can i maybe have one 495 00:48:10,840 --> 00:48:15,640 at the let's talk the fire service to have one at the station and have one at home so i'm not 496 00:48:15,640 --> 00:48:23,080 bringing it back and forth and explain that a little bit absolutely so retail cost of our 497 00:48:23,080 --> 00:48:30,200 current product is three hundred dollars for either recipe and our product as is you either 498 00:48:30,200 --> 00:48:36,200 purchase a performance light which is intended for daytime or a sleep and recovery light intended 499 00:48:36,200 --> 00:48:42,840 for nighttime each one of those is three hundred dollars and we are actually going to be launching 500 00:48:42,840 --> 00:48:51,240 a new product at the end of august which incorporates both recipes and is android and iphone enabled 501 00:48:51,240 --> 00:48:56,840 so that you can just get on your app and choose which recipe you want which allows you to only 502 00:48:56,840 --> 00:49:04,600 have one lamp instead of two and our anticipated msrp for that will be four hundred dollars 503 00:49:04,600 --> 00:49:09,720 because you're incorporating essentially the value of six hundred dollars of the current product 504 00:49:09,720 --> 00:49:13,240 and then there will be an ongoing license fee depending on how long you 505 00:49:14,200 --> 00:49:20,440 prepay um if you prepay for a year it's five ninety nine a month so fairly nominal amount 506 00:49:20,440 --> 00:49:27,800 and then as you said kevin um we definitely would like to extend a discount to any listener to this 507 00:49:27,800 --> 00:49:35,640 podcast of 15 and we'll be providing a discount code for anyone that wants to purchase a light 508 00:49:35,640 --> 00:49:42,200 after listening to the podcast awesome thank you very much for that first off um but yeah 509 00:49:42,200 --> 00:49:47,000 really cool things that you've already done um really really easy to move these lights around 510 00:49:47,000 --> 00:49:51,000 I have both the sleep and recovery and the performance light and very very simple you 511 00:49:51,000 --> 00:49:56,520 don't need a special lighting apparatus um it screws in just like a regular light bulb does 512 00:49:57,240 --> 00:50:03,240 um and so easy to bring it around but I think Jason and I were talking offline about well 513 00:50:03,240 --> 00:50:09,400 when you start using sleep and recovery lights at home specifically and your the other members 514 00:50:09,400 --> 00:50:15,960 in your household start to also uh enjoy the benefits of that very quickly are you not allowed 515 00:50:15,960 --> 00:50:20,680 to take that thing with you to work especially if you're in an environment where you get to 516 00:50:20,680 --> 00:50:25,720 sleep at work potentially like in the fire service so um I think that there's some exciting things 517 00:50:25,720 --> 00:50:31,960 here for sure it's funny you mentioned that it's interesting in the the small trials that we're 518 00:50:31,960 --> 00:50:37,400 doing with the two northern colorado fire departments I've had exactly that feedback 519 00:50:37,400 --> 00:50:42,520 where their spouse has seen the benefit of the sleep light and next thing you know that sleep 520 00:50:42,520 --> 00:50:48,680 light is not going to the station anymore because the spouse is seeing benefits um you talked about 521 00:50:48,680 --> 00:50:57,240 the transition between and whether it's 24 and 48 or 48 96 that transition in going back home 522 00:50:57,640 --> 00:51:04,120 I think a great example of another application that we've used this in that I think is directly 523 00:51:04,120 --> 00:51:10,600 related in talking with the staff of the New Orleans Saints um I was told that they absolutely 524 00:51:10,600 --> 00:51:15,880 hated Thursday night games and the reason for that they go and play the game then they get on an 525 00:51:15,880 --> 00:51:20,680 airplane and they fly back to New Orleans they typically get in at two or three in the morning 526 00:51:20,680 --> 00:51:27,400 and are expected to be back at the office at 6 a.m and so those Fridays are days that the entire 527 00:51:27,400 --> 00:51:33,320 staff dreaded because you knew you'd be dragging all the way through the day what they have found 528 00:51:33,320 --> 00:51:39,000 is that in using the performance light during the day on that Friday that they're getting through 529 00:51:39,000 --> 00:51:45,320 that day just fine as if they was any other day in the week and so I think there's a it's a really 530 00:51:45,320 --> 00:51:51,320 good analogy looking back at first responders and making that transition if we can help you to be 531 00:51:51,320 --> 00:51:57,560 more functional during that transition back home in a way that you truly stay awake for that day 532 00:51:58,280 --> 00:52:02,840 you're going to get a much better night's sleep especially if you can do combine that with our 533 00:52:02,840 --> 00:52:09,320 sleep light to go with it but just again in training that circadian rhythm I think is really 534 00:52:09,320 --> 00:52:16,920 so critical for that recovery phase whether it be 48 hours or 96 hours that recovery is so critical 535 00:52:16,920 --> 00:52:22,440 for health that that's where we see you know probably the largest benefit for the first 536 00:52:22,440 --> 00:52:29,320 responder community. Yeah absolutely really good stuff and so what what sort of creative options 537 00:52:29,320 --> 00:52:34,920 do you have right we have listeners here that are motivated folks and they're maybe lower in the 538 00:52:34,920 --> 00:52:39,240 chain of command but they are willing to do the hard work to try to create positive organizational 539 00:52:39,240 --> 00:52:44,920 change and luckily we also have some very engaged leaders that are at higher levels in the chain 540 00:52:44,920 --> 00:52:51,160 of command that listen to this show that might be able to have some impact organizationally 541 00:52:51,160 --> 00:52:57,960 where they can implement some of these systems using budgets and things like that so what sort of 542 00:52:57,960 --> 00:53:02,360 creative options do you all have at XTI that can help organizations I mean you can sell 543 00:53:03,000 --> 00:53:09,320 one-offs very very easy and and that link in the show notes as well and you can enter Firefighter 544 00:53:09,320 --> 00:53:16,280 15 as a discount code and check out and get 15% off just simply Firefighter 15 and the checkout of 545 00:53:16,280 --> 00:53:22,200 XTI's webpage there but if they're looking at maybe more than a one-off or a couple lights at a time 546 00:53:22,200 --> 00:53:28,600 is XTI willing to work with organizations and help them out? Absolutely so I can give you 547 00:53:29,000 --> 00:53:35,400 along put names with this but we are working with two different departments on quoting out what it 548 00:53:35,400 --> 00:53:41,960 would take to cover a station in each of these different departments and so what we're putting 549 00:53:41,960 --> 00:53:47,720 together is a must-have list and that must-have list would be lighting for the common areas 550 00:53:47,720 --> 00:53:54,360 lighting in each one of the individual bedrooms or bunk rooms depending on the setup for the 551 00:53:54,360 --> 00:54:01,560 department and trying to make sure that we have that cover to have the station and then also 552 00:54:01,560 --> 00:54:08,680 quoting out you know however many members there are within that department for them to have a 553 00:54:08,680 --> 00:54:15,800 sleep and a performance light at home and we're applying a first responder discount along with 554 00:54:15,800 --> 00:54:22,200 a volume discount for those departments in a way that then they can visualize what this would 555 00:54:22,200 --> 00:54:28,760 look like in terms of a rollout across the entire department with multiple stations but 556 00:54:28,760 --> 00:54:34,120 we're really we're finding some success in looking at this on a individual department basis 557 00:54:34,680 --> 00:54:39,720 just so that you know this is a new technology and so that there's a better understanding of 558 00:54:39,720 --> 00:54:46,360 what those expenses are. I should point out we have three different products one is the Edison 559 00:54:46,360 --> 00:54:52,200 base screw end product that we've been talking about more for individual use then we also have a 560 00:54:52,200 --> 00:54:59,480 four-foot linear product really is you know made to emulate kind of a fluorescent light installation 561 00:54:59,480 --> 00:55:07,240 so that would be more for a high bay engine installation or a common area of you know say a 562 00:55:07,240 --> 00:55:16,680 TV and a common room and then we also have a low profile we call it a puck light and it is a 12-volt 563 00:55:16,680 --> 00:55:22,520 powered solution so that's what we would be looking at for you know any command vehicles 564 00:55:22,520 --> 00:55:28,920 fire engines you know for back seaters where you could utilize this technology either going to calls 565 00:55:28,920 --> 00:55:35,400 or coming back from calls we definitely have heard from some battalion chiefs that there's 566 00:55:35,400 --> 00:55:41,640 that there's interest in their individual vehicles where they're commanding a fire to have this 567 00:55:41,640 --> 00:55:47,400 essentially operate as a dome light with the performance light just to maximize their focus 568 00:55:47,400 --> 00:55:54,360 and attention to you know whatever the issue may be so I think it's going to be individualized 569 00:55:54,360 --> 00:56:02,680 depending on the department depending on budgets but we truly see this as a market that we want 570 00:56:02,680 --> 00:56:09,560 to be involved in we'd love to be doing our part to be able to assist first responders and you know 571 00:56:09,560 --> 00:56:15,080 the thing that always catches my eye is just looking at statistics within the first responder 572 00:56:15,080 --> 00:56:20,120 community there has to be a way that we can positively affect a lot of those negative 573 00:56:20,120 --> 00:56:26,760 statistics that are associated with with the business I'll also point out we're really excited 574 00:56:26,760 --> 00:56:31,960 we actually are working with the National Park Service and are outfitting our first hot 575 00:56:31,960 --> 00:56:40,280 shot crew and that conversation is around placing lights in the buggies that they use to transport 576 00:56:40,280 --> 00:56:47,560 between fires as well as having performance and sleep lights for those hot shot crews when again 577 00:56:47,560 --> 00:56:53,000 they're trying to get recovery in between fires and during the offseason so that we can maximize 578 00:56:53,000 --> 00:56:59,960 health for those guys. Really exciting stuff that you all are doing indeed how can people get in 579 00:56:59,960 --> 00:57:09,560 touch with you or learn a little bit more? Absolutely so our website is xti.us I'll also put 580 00:57:09,560 --> 00:57:19,160 my email out there it's just as easy as my first name Jason JASON at xti.us and if anybody has 581 00:57:19,160 --> 00:57:25,240 interest you know on a personal basis or a department basis I absolutely would welcome an 582 00:57:25,240 --> 00:57:31,080 email from you and would be more than happy to get together with you give you a presentation 583 00:57:31,080 --> 00:57:37,480 regarding all of the research that we've done the success that we're seeing in different athletic 584 00:57:37,480 --> 00:57:43,960 organizations as well as you know all of the animal research that we've done to date to really show 585 00:57:43,960 --> 00:57:49,960 that we are this product is led by science and we're really excited about where we're going 586 00:57:49,960 --> 00:57:56,840 with the human applications. Yeah great stuff and to rehash again it sounds like xti is absolutely 587 00:57:56,840 --> 00:58:03,160 willing to work with your organization figure out what your unique needs are regardless of what 588 00:58:03,160 --> 00:58:07,560 space you're in you don't even have to be in the emergency response space right you could be in an 589 00:58:07,560 --> 00:58:13,480 office environment or in emergency response and in an office environment we need high performers 590 00:58:13,480 --> 00:58:18,440 in those circumstances too and we need people that go home happy healthy and strong and they're 591 00:58:18,440 --> 00:58:24,440 valuable assets and members of their community regardless of what your occupation is right this 592 00:58:24,440 --> 00:58:30,920 is just about human performance and increasing wellness happiness scores like all of the metrics 593 00:58:30,920 --> 00:58:37,400 that actually matter in life and so you know reach out to Jason lots of resources in the show notes 594 00:58:37,400 --> 00:58:44,440 heal for sure lots of resources at xti.us on their webpage and really really exciting stuff 595 00:58:44,440 --> 00:58:51,720 and and really you can be on the forefront of this technology and have have the opportunity to talk 596 00:58:51,720 --> 00:58:56,520 with one of the co-founders here before they completely explode and it's going to be hard to 597 00:58:56,520 --> 00:59:02,920 have the minutes in the day at some point right so a really really cool opportunity here to call Jason 598 00:59:02,920 --> 00:59:08,040 use the resources that he currently has and and from me personally I can speak to his 599 00:59:08,040 --> 00:59:14,520 very humbled nature of hey I don't know but here here is a medical director for our company that 600 00:59:14,520 --> 00:59:20,760 you can talk to or whatever and so he is able to answer most of the questions but if he's not he's 601 00:59:20,760 --> 00:59:25,240 not going to blow smoke and it's going to be like all right you need to go talk to this person or 602 00:59:25,240 --> 00:59:31,320 very clearly I've asked him some questions where he's been like we don't know but we're waiting to 603 00:59:31,320 --> 00:59:38,120 track and we need organizations to be involved to figure out you know the impacts of melatonin 604 00:59:38,120 --> 00:59:44,120 wall on a 4896 and things like that so really really exciting stuff that I think this community 605 00:59:44,120 --> 00:59:49,560 is 100% into kind of help it out and dive into some of the science behind some of this stuff 606 00:59:50,360 --> 00:59:56,840 really appreciate all those points you just made we do have a internal medicine doc who is our 607 00:59:56,840 --> 01:00:02,840 chief medical officer and absolutely he can answer a lot of the more clinical type questions 608 01:00:04,120 --> 01:00:10,440 in addition to that we're building out what I think is an outstanding group of people who 609 01:00:10,440 --> 01:00:16,760 have had very positive experience in utilizing the lights even over the last two months within 610 01:00:16,760 --> 01:00:22,360 the first responder communities that are willing to have conversations with others within the 611 01:00:22,360 --> 01:00:27,720 first responder communities so if that's something that's of interest get in touch with me and I'll 612 01:00:27,720 --> 01:00:32,680 be more than happy to put you in touch with others that have already experienced this for a period 613 01:00:32,680 --> 01:00:37,480 of time and are seeing really significant results yeah absolutely and I'm certainly one of those 614 01:00:37,480 --> 01:00:43,640 people as well so if you're comfortable reaching out to me versus Jason then by all means hit me 615 01:00:43,640 --> 01:00:49,880 up at firefightercraftsmanship.com and you can reach out you can reach out to me specifically 616 01:00:49,880 --> 01:00:55,400 and I'm happy to help you however I can because this technology is great it's a great group of 617 01:00:55,400 --> 01:00:59,400 people over there it's a fellow Colorado based company which we're super excited about what 618 01:00:59,400 --> 01:01:05,400 they're doing legit stuff with peer reviewed science and they're moving the needle on our 619 01:01:05,400 --> 01:01:11,080 behalf which is absolutely amazing so if you're interested in more check out all of XTI's resources 620 01:01:11,080 --> 01:01:16,600 all those links will be in the show notes as well if you want to buy one of these lights you can 621 01:01:16,600 --> 01:01:23,880 use the code firefighter15 in your checkout and that will give you a 15% discount or work directly 622 01:01:23,880 --> 01:01:30,760 with Jason on a bigger implementation or at least just answer hey what might this look like for an 623 01:01:30,760 --> 01:01:36,520 organization of our size whether you're a single company house or you have 1300 members it doesn't 624 01:01:36,520 --> 01:01:41,640 matter they're able to accommodate that with all the different various forms of technology that they 625 01:01:41,640 --> 01:01:50,680 have thank you again for the opportunity to speak with your audience we are very excited about 626 01:01:50,680 --> 01:01:57,720 the implementation of this technology in your industry I think one we have an opportunity to 627 01:01:57,720 --> 01:02:05,640 move the needle to it is the stories from first responders that we're receiving that really feels 628 01:02:05,640 --> 01:02:11,640 the fire and kind of gets us motivated every single day we want to be able to help people we know 629 01:02:11,640 --> 01:02:19,240 that the success of our technology is going to be predicated upon results and those results absolutely 630 01:02:19,240 --> 01:02:25,080 matter yeah we appreciate it and we appreciate the support so thanks for listening to the fire 631 01:02:25,080 --> 01:02:30,840 fighter craftsmanship podcast you can find us on social media on instagram facebook and you can 632 01:02:30,840 --> 01:02:37,080 hit me up personally kevin hausey on linkedin please feel free to rate review and share this podcast 633 01:02:37,080 --> 01:02:43,640 that's how we get this thing into the ears of more listeners and we can really continue to move the 634 01:02:43,640 --> 01:03:01,560 needle and an overall emergency responder wellness and humor performance specifically stay smart