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Alright, well everybody welcome back to another episode of Faithfully Engaged.

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So something that my mom actually taught me a long time ago is that everybody has a story

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and I don't just mean a made up fictional story but we all have a story to tell and

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it's important that we all are able to share that story.

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So today my guest, her name is Michelle Prince and I'm very happy to have her here.

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And Michelle why don't you go ahead and tell the audience a little bit about yourself.

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Yeah, you bet.

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Thank you so much for having me.

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So my story is, my story starts back quite a while ago when I was 18 years old I had

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an opportunity to attend one of Zig Ziglar's conferences and it was such a pivotal time

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in my life that was the beginning of my love of personal development, motivation, all things

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related to that.

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And I took that with me throughout college and worked for Zig right out of college and

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that's at the foundation for me for my career.

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But it took a really long different path for a while there but I started a business in

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2009 with the intention of just sharing my passions, my heart, helping other people to

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be all they were created to be and then that evolved to realizing that so many people had

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stories that weren't being told or they didn't know how to tell their stories so we started

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a publishing company in 2010 to help people to not just tell their stories but get it

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out in a book so that they could really impact more people.

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Now I am curious of how was working for Zig Ziglar and how did that all kind of line out

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for you?

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Well amazing, absolutely amazing and I'll tell you the back story of how that happened

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so my parents sent me to a conference when I was 18 and the truth is I went kicking and

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screaming because I did not want to go but I did love it after and I walked up to Zig

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at the end of that conference and said I'm going to work for you and I mean I'm 18, what

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did I do?

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But I, crazy story, my very first job out of college was selling copiers, I only worked

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there for six months but one of the places that I cold called accidentally was the Zig

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Ziglar Corporation and I walked into the building and I was one of those like oh my

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gosh, Zig works here, like I'm supposed to work here and literally I went home and typed

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up my first resume with six months copier sales experience, submitted it, got a job

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working for him and I was 20, very young 20s and it was just amazing experience.

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You know I always say that Zig is incredible man that everyone knows through his books

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and speaking but he was even better behind closed doors, like he was just an incredible

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man, highest integrity, love for people that I've ever met.

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Yeah, no that definitely sounds like that experience really shaped you.

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I'm also wondering there at 18, you know, I have a four year old that seems like she

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knows everything that goes on in the world but I know 18 year olds, they really know

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everything.

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Did you kind of have an idea of what you wanted to do then or were you just like, Zig Ziglar

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I'm going to get a job there?

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No and in fact, so when I went to college, by the way that ticket to the seminar was

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my college graduation gift so to say I was disappointed is an understatement but I think

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I was general studies or I think I started in business or no, no, no, I take this back.

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I started in psychology, I thought I wanted to be a counselor and I remember my my Psych

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101 professor basically scared me to death and he said if you have any empathy or if

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you could take things back home with you, you know feelings and use this is not the

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profession for you and I was like, oh, you know, so I quickly move from that to business

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which who knew if that was the right thing or not but I still love psychology and I still

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love all things related to that so maybe maybe I should have stuck with it.

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Yeah, it's always interesting just hearing people's stories.

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It's really I was saying that unironically about the episode but that leads in well of

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why why are stories so important?

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Well, we connect through story.

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We all everybody has a story and it's in your story is really just a combination of your

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passions, your experiences and what you can share with someone else to to guide them help

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them motivate them, you know, warn them even just things that we've been through and when

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we know other people have been through or down similar paths, it just connects us and

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I think it just makes us more real too, especially now in this very social media world when you

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know, I always call it the back story, but when you know the back story of why somebody

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does what they do, you're more likely to want to be a part of it than if you just know what

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they do.

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If you know what I mean.

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Yeah, no, that's really important there and that that's something that I was telling Michelle

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kind of off air here that that I'm a licensed counselor and oftentimes kind of like your

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professors shared there like you don't want to bring too much personal things into therapy.

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We need to be able to one, I need to have my own personal life and two, it's about my

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clients there and not myself.

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However, there are times it's kind of an art here that I'll bring up personal stories

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for that very fact like Michelle was mentioning that it humanizes me and I'm able to speak

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their language.

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If I'm talking to a parent that's dealing with issues and they have a four year old and like,

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oh, I was having all sorts of issues with my four year old yesterday or whatever.

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It connects us.

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We understand each other and I think that's what's so beautiful and kind of leads me into

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where some of the people that I work with and just people I know sometimes feel like

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they don't really have a story to tell that their story is not interesting.

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What would be your advice to somebody that says like, my story is not very interesting?

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I think we all feel that way.

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We all feel like our stories aren't that unique or that different from other people and that's

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what I think keeps us back from wanting to share our story.

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But the truth is that if you've ever given advice to someone or talked to a friend over

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a cup of coffee and you've shared with them, you know what, I've been there.

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I understand or you know what, I've tried these things with my kids.

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Maybe you should try them too.

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It's just how we help each other and how we connect.

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And I think with people just take a step back and realize you're telling your story all

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day every day.

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But when you could take your story and maybe put it in a format that you could reach more

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people, that's when you can have a greater impact.

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And for those who are listening who do want to make a bigger impact, that's one of the

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best ways to do it is sharing your story through channels that will get to more people.

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Yeah, which really leads well into kind of this next question I had queued up of what

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about writing, about making a book, what makes that such a useful format to be able to tell

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your story?

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Well, a lot of times when we're sharing our stories, it's one to one, you know, or with

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a small group of people.

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And when you have, when you take what you know personally, professionally, you know,

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it's on your heart that you want to help people with or guide them on or teach them.

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And you put it in a book, you're going to have an opportunity to talk to people that

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you would never get to meet just in your own sphere of influence, you know, in your own

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community.

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So that's just one of the ways.

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But the other reason why to put it in a book and then also a podcast or various other ways

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through speaking is it immediately creates this credibility and authority platform that

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allows you to to impact other people.

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What I mean by authority is not better than anyone else.

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It just means that you you've established yourself as an expert enough that people want

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to hear what you have to say.

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And when you have a book, you automatically get that respect even long before they read

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the book.

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That's a really interesting point there of the authority aspect.

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That's been something that I have I've experienced on my end of being a being a podcast host,

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which has been interesting.

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I've only been doing this for for less than a year.

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And I've had friends and families share things and that's neat.

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But when I have random commenters say like that was a great episode or whatever, I'm

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like, yeah, I'm just a guy, a guy with the microphone.

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That's crazy.

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But there's there's this authority.

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They're not doing a podcast.

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I am right.

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Same thing with like you're saying with the book, you automatically read that and like,

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oh, wow, they must know what they're talking about.

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So there's a lot of weight to having that authority.

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I would imagine there is.

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And I think if more people just realize they already have the authority, all they're doing

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is is just, you know, having a little courage and putting themselves out there.

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I mean, as a podcast host, I know it's not, you know, you had to make the decision to

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do it.

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You have to make yourself out of all those negative beliefs and just say, you know what?

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I'm going to put myself out there and I'm going to share what I love, what I know.

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And that's the same with a book.

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And I happen to think a book is one of the easiest ways to do it.

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But that's because that's, you know, what I've done before and I have a publishing company.

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But sharing your story doesn't have to be in a book.

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It could be through so many different channels.

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But I think the bigger reason to tell your stories, it's more the person, it's who you

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become as a result of writing a book or starting a podcast or putting yourself out there that

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you realize, wow, you know what?

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I maybe do have something that could make an impact in someone's life and, you know,

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we're created to do that.

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We're supposed to help others.

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So it's just one way that you can reach more people than you would normally.

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When you said there and what we were talking about earlier reminded me, I've mentioned

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this on the podcast a couple of times that my, my local church, something that we do

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once a month, we have a, just a potluck and within that potluck, one person shares their

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testimony.

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And what I love about that is you'll, you'll hear some, you'll hear some testimonies that

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are like, whoa, I had no idea that they went through that, but a good chunk of them are,

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I had great parents and they raised me in church and I stayed in church and they feel

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like, and my story is kind of like that.

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And they feel like, ah, that's not worth anything.

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That's, that's not, why do I need to share that?

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But being able to share it in front of the church, it's, it's beautiful and, and it's

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wonderful to hear those stories.

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Even the quote, boring ones where we're like, oh, wow, like God really used them.

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They, they, they're able to impact their kids and pass that legacy on.

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And I love the fact that my church has kind of forced people in that position to share

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their story.

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And it's given, given us all a lot of practice of how, yeah, this story even goes beyond

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us for those that are Christian or that have any other type of belief that these stories

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hold weight in a, in a very powerful way, in a very authoritative type of way.

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So we as Christians are, are believers today because of the stories that we're told.

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I mean, if you think about it, the Bible is just a collection of stories.

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Jesus told stories.

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That's how, if, if those apostles though, the disciples didn't write down their stories.

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I mean, where would we all be today?

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So I think it's an equal balance of sharing your story, sharing your testimony, sharing,

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you know, what's happened in your life, how God has been faithful, but also putting it

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in a format that can help more people just like, just like the Bible is.

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That is, if it wasn't that way, it would just be passed down word of mouth, but because

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we could pick it up and read it generation after generation, it's had a bigger impact.

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And so whether it's through a book or a podcast or, or what have you, a course even, there's

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something behind our stories.

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And even if it doesn't even have to be, some people don't have any desire to build a business

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and that's okay too.

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But when you get clarity on, you know, here's who I am, here's what's happened to me, good

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and bad, there's a little bit of both.

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But here are the people that I could probably help the most or feed into or support or encourage

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the most.

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So if nothing else just to get clarity on, well, what is my story is, is really important

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and the first step.

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That leads in well into kind of some practical steps here that, okay, let's, let's assume

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that somebody's listening like, I know my story, I know who I really want to reach,

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but practically like, I don't know how to write a book, I don't know how to start a

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podcast.

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What advice would you give to somebody on just that practical step to actually get pinned

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to paper, so to speak?

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Yeah, so anything you would put into a book, a nonfiction book about your personal life,

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professional life, etc., everything you would put into a book you already know.

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So I always suggest just start journaling or just start recording yourself, even in

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a venue like this, through audio, through video, and just talk and think about if, who

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are the people that I could most, or that I feel the most passionate to help to support

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to raise up?

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Are they kids?

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Are they teenagers?

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Are they teachers?

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Business owners?

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You name it.

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And then start thinking about, well, what is it that I could share with them that could

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help them?

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You don't have to write a book right away, but I believe journaling is one of the best

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ways just to get clarity on your thoughts.

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And then after, through that process, eventually it will become so clear that, wow, I really

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do have more than I thought.

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Now let's maybe move it into a different format.

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I like that for multiple reasons, one, as a counselor, I recommend to pretty much anybody

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to start journaling.

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It can be a really wonderful way just to get your thoughts out.

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And on that, for those of you that have heard my episode a couple weeks back with Soad on

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here, she actually wrote a journal of how to journal, which is awesome.

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And you're able to kind of look at yourself, and she asked all these great guided questions

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there.

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So I'll include that in the links too.

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If you're like, okay, journaling sounds great, but I don't know how to do it.

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That can help walk you through that.

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Another format, and I'm curious to see if you've had people that have published books

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and have done it through this way, is I do some blogging.

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And I know that my part of why I bring this up is my mom's in the process of getting a

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book published, and not all of it, but a good chunk of that came from her blogs that she

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has done throughout the years.

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Is that something that you've seen as well of people kind of taking things from their

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blogs and being able to turn that into a book?

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Absolutely.

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I know many, many people that have blogged to a book, basically.

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They blogged for so long, and then they captured all of that, and then they weaved it into a

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book.

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The other way I've seen it happen quite a bit is through podcasting, especially with

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a podcast host, because you have so much content and so much great conversations, and

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things come out of that, that rather than sit down and start to recreate the wheel through

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writing, why not just go back to your recordings and get those transcripts, and then use that

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as the basis?

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That there's so many books done that way.

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I always tell people, you don't have to write a book to be an author.

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You just have to have the content.

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You can talk a book.

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You can write a book.

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You can type a book.

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You can blog a book, but it's really more about what you know than how it gets out of

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your head on the paper or into book form.

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There's just so many different ways to do it.

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It starts with really more just recognizing that you do have a story.

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You do have something to say, and it could benefit somebody.

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But only if you get it out of your head, because it may help you, but it doesn't help others

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if you don't share the experiences and the things that you've learned along the way.

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That is some really helpful, practical guidance there.

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I say that for myself, especially being a podcast host, that if you are listening and

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you run a podcast or you're interested in it, transcripts are incredible information

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out there.

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There's all sorts of ways.

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I'll throw some link of what I used down in the description that's super easy.

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You upload a file and bam, there's all the words there.

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I say all this because I've never been a, oh, I've never been great at grammar or language

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in school growing up.

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I was always better with numbers and things like that.

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That was always intimidating to me to write a five-page paper or whatever.

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That's one of the benefits of some of the technology that we have and what Michelle's

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lining out there, that if you have the content and the ability to get that story out of your

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head, there's a way to make it and to book form.

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You don't have to have a grammar degree or something in order to get that done.

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Well, and that's what editors are for.

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That's the beauty because you just have to have the story.

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Nobody else knows what you know, but somebody else can make it read better.

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That's their job to do that.

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I always say that's the best money you'll ever spend is finding a great editor.

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Absolutely.

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But that goes a really long way.

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And there are, you know, this won't replace for a book, but for little things that I use

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grammarly sometimes for my own blogs and stuff.

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I think that's something that I've really learned doing podcasting and things that on

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my own is not only do I not have to be, I cannot be everything.

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I can't.

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No.

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I have my own counseling practice.

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I have a podcast.

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I pay somebody to edit my videos.

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My friend Ian does these.

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I use software to help me with different things.

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I think that's what keeps a lot of people down is like, oh, I don't have the skill set

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to do XYZ.

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Like you said, that's why editors are there.

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You don't have to be everything.

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It's not only overwhelming.

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It's not possible.

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And going back to our kind of our creation.

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God didn't create us to all be the same person.

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He created the editors out there to catch those mistakes and everything.

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Absolutely.

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We need to stand in our strengths and what we're good at.

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And for some, and for me, I'm the same way.

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I am not a great writer.

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I'm a great storyteller.

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I love telling stories and I love sharing what I know, but that does not make me a great,

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you know, somebody who's good at grammar and all of that.

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So I, but you don't have to be is the point.

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Yeah.

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And that's really why I was kind of drawn to you from the get go.

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And I will kind of throw this pitch out here to that if you are doing a podcast or if you

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are wanting to be a guest like Michelle is on here and she, I think you do a pod match

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on the other side to find guests.

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Pod match is a great way to be both a host and a guest.

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That's something that I've been in all of that when I started this, I'm like, well, how

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am I going to find people?

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Right.

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Well, there you go.

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The pod match is super, super easy.

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So I'll have a link there for you if you're interested.

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Like I said, not just as a host, but as a guest, you can get your name out there.

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But that's something that I've really have had to grasp and learn that there are, there

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are all sorts of other people and other tools out there to accomplish things.

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And it's, I found that before I started doing a podcast, really the limiting factor was

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myself.

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I've kind of enjoyed the format for a while, but yeah, how do you, how do you do the hosting?

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How do you put something on YouTube?

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It's not that difficult.

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You just have to ask, get on Google, watch a YouTube video.

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It's pretty simple.

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It's, we limit ourselves sometimes.

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It's totally true because nothing you want to do in life, nothing.

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There will never be a lack of information to teach you how to do it.

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I mean, between YouTube and Google and everything else or people you know, there is somebody

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out there that can show you exactly what to do.

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It's always just going to be a lack of implementation.

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And usually we don't implement because of either fear or procrastination, like negative

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limiting beliefs or, you know, past experiences, but those things are not as tangible, right?

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So it's all in our head.

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And when we can get past that, whether it be the fear or negative beliefs, once you

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can do that, then you realize, well, whatever I need to know, there is somebody out there

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I can either hire or learn from to do what I need to do.

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It's just a matter of doing it.

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Yeah.

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Yeah.

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And that's really that key.

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That's something I talk about with a lot of my clients, whether it's physical exercise

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is a big one where I'm trying to get them to move more often for their physical health

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but also for their mental health.

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I'm like, well, I don't want to go to the gym.

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Well then don't go to the gym.

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Go walk to the mailbox and pack.

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I don't care what you do.

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Do something and that's what that important piece is here to maybe you don't write a book

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all at once, but can you write a blog?

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Can you journal?

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Like Michelle said, do something work towards that goal in some way, shape or form.

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Totally.

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Great.

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Well, one last thing that I'm really curious on as far as the book writing piece goes, talking

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about tools and things like that of Google and everything.

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I know you run a publishing company.

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What is so important for somebody to seek out your services or somebody else's as opposed

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to just publishing my own book or something like that?

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How can it be so helpful to go to a publishing company like that?

361
00:24:09,320 --> 00:24:10,320
Great question.

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So the end result is exactly the same.

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You are a published author, whether you self-publish, traditionally publish or work with a, like

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we are a hybrid publisher, we call it partner publishing, which means that the end result

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is the same.

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So a lot of it just depends on your goals for the book, budget, how much time you want

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to invest.

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So the benefit of working with a partner publisher or a hybrid publisher is that they do all

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the work.

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They have the editors.

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They have the designers.

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They have the process.

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They have done it thousands of times.

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It goes a lot quicker.

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So you don't have to learn everything because there is a learning curve.

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Now can you do it?

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Can you self-publish?

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Absolutely.

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Are there tools and resources to teach you how 100 percent?

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So for people that want to really embrace the process and really spend the time learning

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the process and rolling up their sleeves and doing the work and going and finding their

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own editors and all that, then that's a great model.

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A lot of people though, especially business owners, entrepreneurs, they're so busy that

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it's one of those things that it's worth outsourcing.

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And that's really what we do is it's not that we own the rights to their work.

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We don't take any of the profit of our authors.

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It's literally just outsource the work.

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We will get it produced with you as a partner so that you can reap all the benefits.

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But there's no right or wrong.

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It really just depends on what you need, how much you need, and how much you're willing

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to invest time and resource wise.

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Yeah.

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And I think that's something that's important there too.

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So often we here invest, we think of purely dollars, which is obviously an investment,

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but time is important too.

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So those that are business owners, you can do that work, but would it be helpful to have

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somebody there on your side?

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So I've known about those.

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Kind of three different spheres, but I actually haven't had that explained quite in that way.

400
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So I think that's really useful information.

401
00:26:10,840 --> 00:26:11,840
Great.

402
00:26:11,840 --> 00:26:12,840
Yeah.

403
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Anyone can write a book.

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Truly.

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It's just a matter of figuring out the why, the goal behind it, meaning why.

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I always ask our authors, what do you hope to accomplish as a result of being an author?

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Meaning, are you writing this book to build a business, to use it as your business card,

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build a platform, or are you writing this book as more of a legacy book that you want

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to share with family and friends only?

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Maybe you are writing a book because you want to start a ministry.

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So the goal of why you're doing it is also going to reveal the best route for you to

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go.

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And there's options.

414
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That's the good news.

415
00:26:49,480 --> 00:26:50,480
Yeah.

416
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Yeah.

417
00:26:51,480 --> 00:26:52,480
Yeah.

418
00:26:52,480 --> 00:26:53,920
Options are always better than no options.

419
00:26:53,920 --> 00:26:55,400
Well, that's right.

420
00:26:55,400 --> 00:27:02,000
Michelle, I think you've given, I think you've given the audience a lot of really great practical

421
00:27:02,000 --> 00:27:09,800
tips to, one, not only share why it's important to share your story, also giving confidence

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that you do have a story, and three, that you really need to share that and the different

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00:27:16,200 --> 00:27:19,520
formats that you can do that.

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00:27:19,520 --> 00:27:24,280
Saying all of that, I'm sure that there's going to be members of the audience that want

425
00:27:24,280 --> 00:27:28,880
to know more about your publishing company, about yourself, the work that you've done.

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00:27:28,880 --> 00:27:32,560
So where can people be in contact with you after the show?

427
00:27:32,560 --> 00:27:38,640
Well, one of the best places is just go to performancepublishinggroup.com.

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00:27:38,640 --> 00:27:42,120
And if you're even not sure if you have a book, we do free strategy calls.

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00:27:42,120 --> 00:27:46,720
So if you just want to talk to somebody, kind of kick around some ideas or determine, is

430
00:27:46,720 --> 00:27:50,960
this the right path for me, then take advantage of one of those free strategy calls.

431
00:27:50,960 --> 00:27:57,680
I'm also on social media, mostly LinkedIn, Facebook, Instagram, under Michelle Prince,

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00:27:57,680 --> 00:27:59,280
for performance publishing.

433
00:27:59,280 --> 00:28:00,280
Great.

434
00:28:00,280 --> 00:28:03,280
Well, yeah, be sure to check out the links I have down below.

435
00:28:03,280 --> 00:28:05,240
I'll have all of that link down there.

436
00:28:05,240 --> 00:28:09,760
And Michelle, it was an absolute pleasure to have you on today.

437
00:28:09,760 --> 00:28:10,760
Thank you so much.

438
00:28:10,760 --> 00:28:11,760
Thank you for having me on.

439
00:28:11,760 --> 00:28:13,920
This was a great conversation.

440
00:28:13,920 --> 00:28:16,120
Absolutely.

441
00:28:16,120 --> 00:28:19,760
And thank you, everyone, for listening to this episode.

442
00:28:19,760 --> 00:28:21,720
And please share your story.

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00:28:21,720 --> 00:28:24,320
Maybe that's a good call to action down there.

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00:28:24,320 --> 00:28:27,920
Please share a little bit of your story down in the comment section wherever you're listening

445
00:28:27,920 --> 00:28:28,920
to this.

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And as always, I'll catch you guys on the next episode.