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Welcome back everyone to another episode of Faithfully Engaged.

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Today, we are going to be talking with a guest that knows a lot about communication.

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So if you are a listener and you're perfect at communicating, you have no issues communicating,

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then feel free to just get off the episode.

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But if you did that, then you're lying because there's no such thing as a perfect communicator

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and I think that you will really enjoy this conversation.

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But anyways, our guest today, his name is Brendan.

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So why don't you tell us a little bit about yourself?

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Johnny, it's great to be on the show.

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Thanks so much for having me, man.

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Really great to be here.

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So yeah, my name is Brendan.

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I'm the founder of MasterTalk.

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But more importantly, I think more interestingly, the journey started when I was in college,

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Johnny.

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So I went to business school, I studied in accounting, and I thought I was going to be a number

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guy my whole life.

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But then as I got older, I started doing these things called case competitions.

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Think of it like professional sports, Johnny, but for nerds.

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So other guys my age were playing rugby or basketball or soccer.

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I wasn't really one of those guys.

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I did professional sports for nerds, which was presentations competitively.

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And that's how I learned how to speak.

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But then as I got older, I started coaching a bunch of students on how to communicate,

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how to share ideas, mainly so they could win competitions.

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And I accidentally got really good at speaking.

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And then, and coaching other people how to speak.

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So that brought the idea for MasterTalk.

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I was like, huh, no one's really sharing this information for free on the internet.

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So I started making videos in my mom's basement.

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And then a few years later, turned to what it is today.

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There's so many questions I have just based off that alone.

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Let me start with just getting into those competitions.

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Like what, what led you to that kind of in the first place?

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For sure, Johnny.

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And this is where typically a guest would say my passion, my enthusiasm for communication.

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I loved it my whole life.

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Yeah, that wasn't my story at all, actually.

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It was quite the opposite.

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So I'll paint the picture for you.

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I'm a 19 year old kid.

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I'm in my first semester of college.

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I have a prom suit on from Sears because my parents couldn't afford anything better because

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they were factory workers.

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So for me, the magic, the focus was how do I get a good job out of college?

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I wasn't looking to be a business owner.

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That was never the goal.

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So I put the suit on.

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I go to these cocktails because people, I tell me I need a network.

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And in accounting, they say you need to work for one of the big four accounting firms,

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which is for those who don't know, a lot of people know this.

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I'll just mention it.

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Deloitte, PricewaterhouseCoopers, Erdiston Young and KPMG.

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This is like the four companies, kind of like the Googles and the Amazons, but of the accounting

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world, so to speak.

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So people tell me I need to work for these companies.

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So I go to these cocktails and I go up to these 22-year-old kids who, to me back then,

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were God because they had jobs at KPMG and EY and Price lined up.

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And I was like, man, these guys are like Jesus Christ to me.

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So I'm going up to these people and I'm saying, how did you get a job at this company, Johnny?

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And Johnny, what they said to me really surprised me.

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They didn't say, well, some of them said get a good grade, study well.

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But a lot of them were saying, do case competitions.

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I'm like, what's a case competition?

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And they went on to explain it's these nerd competitions where you go and give presentations.

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There's a lot of executives who hang out there.

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So if you do well, they'll give you a job.

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And that's why I signed up in the first place.

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I just accidentally fell in love with them.

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I love that because this was my passion and I've worked on this my whole life.

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Those are great stories.

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But I love the accidental ones too.

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It's like they told me to do it, so I did it.

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So I'm just so intrigued by this.

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I haven't heard of these competitions.

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Walk us through a little bit.

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You signed up, this is my reason why.

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But what goes into it?

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When did you really realize you enjoyed it?

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Just walk us through in that next moment of you getting into these competitions.

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For sure, Johnny.

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And I love your curiosity because most people don't have it.

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So I'm glad you're interested in it.

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And you're right, by the way.

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Not a lot of people know what a case competition is.

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And I found that later after I started guesting on podcasts, I was like, oh, I should probably

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explain this differently.

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So I started calling them presentations for nerds, basically.

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But to go into more depth, what this is essentially is, let's say we have a company called Walmart.

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Let's do something simple that everybody knows.

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And Walmart comes up to us.

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Let's say we're on the same team, Johnny.

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And they say, hey, you know, Johnny, Brendan, I'm thinking of opening up a new store.

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I just don't know if I should open it in Barcelona in Spain or in Berlin in Germany.

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So I'm going to give you data on both of these stores.

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How much it's going to cost, what the population is, what the competition is.

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And you and Johnny are going to spend three hours reading these pages of data and information.

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And you're going to tell us where to invest this money.

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So of course, the case is fictitional.

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It's not a real.

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They're not actually going to say, oh, Johnny said to put $5 million.

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Let's do it.

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So the main reason these case competitions exist, Johnny, is because they're a recruitment

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tool for these companies.

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So let's say Walmart.

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Yeah, sure, they could go on Indeed or monster.com or something in post jobs.

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But if you're a college student, you're participating this, you're probably the top 5% of the faculty.

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So pretty much everybody who did case conferences got job opportunities.

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Like I got, if I really tried to probably gotten three or five job offers, but I got

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like two, because those are the two companies I wanted to work for.

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But I have a lot of friends who had like five job offers and they kind of just picked their

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favorite.

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So at this judging panel, it's literally in most cases, in many cases, rather like executives

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from Walmart will actually come to the competition, sit down and listen to the students.

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Because remember, we're like 20 year old kids.

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So when we're presenting the people who are good, they're just going to say, wow, this

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kid presents better than my vice president.

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We should give this person job.

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And that's basically the gist of it.

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So mean you spend three hours, we write, we go through all the pages, we come up with

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a bunch of PowerPoint slides, we come up with a bunch of financials risk.

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And then we go and present straight in front of the judges right away.

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And out of the 10 schools, the best solution wins.

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That's what a case competition.

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Wow.

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I love that further detail because it's really starting to click in my head of hearing your

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story.

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And I'm not sure if you even know this or everyone listening, but my day job is a counselor.

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So I get paid to ask questions and that's why I kind of find these things intriguing

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on the podcast side of things.

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So I can see this where, okay, here's this college version of yourself.

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I have to present myself really well.

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That presentation is massive.

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And that's not just this competition, but I can get a great job out of this.

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So did you like that first competition where you just like hooked at that point or did

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it take you a little while for you to like, oh, this whole community.

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Communication part.

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I really like this.

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I was hooked like cocaine and not to use a better word here.

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After the first competition, I loved it.

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I'll mention the second one because the second one's more interesting than the first one

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because the first one I got a little too competitive, which is a story for the other day.

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But the second one was oddly enough.

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And this was, this was one of those rare case competitions where it's actually a real problem

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in the business by a real company and the real executives show up.

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So it was basically in a nutshell, a company called Tetra.

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So basically, you know those, you know, those Oasis juice bottles that you have that you

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drink might be familiar with them.

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You might not be, but it's like a, it's like a fruit juice.

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So the company that packages that juice is called Tetra.

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So it's the packaging company that nobody pays attention to.

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And basically the mandate of the case was we had to sell shelf stable cream to the Canadian

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and American market.

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What is shelf stable cream?

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So let's say you're at, you're at not Tim Hortons.

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Let's use the U S example, like a Dunkin Donuts or something.

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You're a Dunkin and you put cream in your coffee.

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So normally that cream is in a fridge.

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Does that make sense so far?

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Right.

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So it's like a fridge.

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Whereas in Europe, that's not actually how they consume cream, Johnny.

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So they don't use fridge fridges for that.

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They just have shelf stable cream.

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Hence the word shelf stable cream, which is a really hard case.

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Like, how do I convince you an American to use shelf stable cream?

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So it's a very complicated case.

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And I was like three months into school.

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So obviously we didn't know.

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But the reason we got third place was because we had a lot of energy and enthusiasm around

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our stupid solution.

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And the other reason is because we actually made a commercial for the company.

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So we actually went to a grocery store.

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We filmed a commercial and they ate it up.

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They were like, Oh my God, like these kids are crazy.

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So that's, that's basically what happened.

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But then we made a big mistake of the case Johnny, where we accidentally filmed with a

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competitors packaging and the managing director was really upset with us.

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It was hilarious.

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Well, that's great though, that the enthusiasm there.

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Well, yeah, you made some mistakes, but it really paid off for you.

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That made a significant difference.

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And yeah, I can just kind of imagine a 20 year olds or whatever, filming in a grocery

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store that that that is a fantastic.

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And so you're hooked.

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You're like, okay, I love this.

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But up to this point, you could still just go down the normal drawbrow and that was kind

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of doing these, these competitions were just a fun little side note that I can say later.

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When did it kind of shift more into, no, like I forget the jobs, like I just want to communicate.

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That happened much, much later actually Johnny.

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So what happened was, so at this point in the story, I'm 19 years old, that Tetra competition.

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So let's say three years go by, we'll fast forward a little bit here.

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So three years later, I got my dream job.

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Right.

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I worked at IBM as a technology consultant and it was like life changing money, like

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70, 80 grand a year.

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And I was like, Oh my God, like my parents are making minimum wage.

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So this is going to change my family's life.

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And it did for the years that I worked there.

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But then my last semester of school, something happened with my life, Johnny, that's hard

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to describe, which is I kind of lost my Super Bowl.

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So here's the analogy that I think makes the most sense to the everyday person.

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You're like Tom Brady, you're in the NFL, everybody's screaming your name, except in

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my case, it wasn't 10,000,000 appeals, maybe 10 people.

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And then it's like a nerd competition that nobody really cares about.

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But then the day after when you retired, nobody really cares about you.

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There's not really like a, you can't recreate that feeling of going back to the Olympics.

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So after I had gotten my coveted job that I tried so desperately to get, and I did end

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up working for one of the big four accounting firms before I switched to IBM, Price Waterhouse

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Cooper.

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So like I accomplished what I wanted, but I felt a lack of fulfillment.

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I was like, oh my God, like I'm doing this job and I'm getting paid and I can see myself

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making a bloat load of money if I just work here for 10, 15 more years.

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And I could be like one of the youngest executives at IBM, but I felt like I wanted to keep running

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championships.

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I want to do something really meaningful.

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And that's how master talk kind of accidentally weaved itself together, Johnny, where in

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my last semester of college, one of the 50 or 60 people I had coached for free, by the

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way, I didn't even know you get paid to be a coach.

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I just liked doing it because I wanted us to win competitions.

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And he asked me the question that created a massive pivot in my life.

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This was five years ago at this point.

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And the question was, how did you learn how to speak?

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And I went, what do you mean, Aziz?

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And he said, well, you're a great speaker.

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You coached all of us, but how did you learn?

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Did you toast master?

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Did you hire a private coach, which I didn't have the money for at the time?

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Today I hire a bunch of coaches, but it wasn't the case at the beginning.

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So I was like, I don't know what you're talking about, dude.

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I got like 78 bucks in my bank account.

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I don't have a coach.

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I'm going to talk to you.

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And then that got me thinking, because I had three months to kill before I started working

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at IBM, Johnny.

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So I start going on the internet.

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I started watching a bunch of different videos on speaking.

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And I realized that all of them were really bad at creating videos on communication.

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And that's when I realized I had something to give in this space.

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I went for it.

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Wow.

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Yeah.

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So it's this, there's this need.

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There's this gap here.

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And you're getting that input that, no, you're, you're good at this.

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You must have had some secret or some, some coaching or whatever.

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Um, no, I haven't.

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And there's this gap.

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All the other things out there are not very good.

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What about me?

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Why don't I do it?

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And was it a, was it kind of a drawn out process of let me just kind of throw stuff

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at the wall and see what sticks.

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Um, like how long did it really take for your business and everything to really get

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off the ground there?

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You nailed it there, Johnny.

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So look a good contrast between both of our careers.

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You being a counselor, so you'll follow like a systematic approach in school to get really

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good.

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They'll do a lot of hours of training to make sure you get certified so you can deal with

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different people depending on who you're counseling.

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Maybe it's adults, children in high school, depending on, on your case.

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Whereas in communication coaching, there's not really a certification.

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That's why there's not really a lot of people who are speech coaches.

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So some people might study communication, but they don't really coach it because most

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people who are talented in this space never actually coach it.

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They become CEOs of companies.

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They become politicians.

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They become really successful podcast or media hosts, right?

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They don't really go into the business of coaching somebody else.

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So what happened in my case, which you actually nailed it is I just did a lot of trial and

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error.

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The reason I learned the gift of the gab was I coach a bunch of people and I threw, I knew

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I was a great speaker, but I didn't know how to translate what took me years to get into

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them.

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So I would give them one exercise.

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It wouldn't work.

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I would try something else.

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It wouldn't work.

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Then I try something else and oh, this is working.

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So I just kept creating the knowledge and that's actually created a benefit to me because

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when it, when it was time for me to create YouTube videos or pursue this full time, I

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realized my ideas had legs because the ideas were so unique because I had really been coached

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by anyone else that I had a completely different approach than the rest of the industry.

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And that's what, what really propelled me and master talk forward pretty rapidly.

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I really liked that.

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And I resonate with what you're saying there in a kind of a silly example.

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So I've got, I've got two little ones and I've got a son that's actually as of recording

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is due in about a month.

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So thank you.

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So we're, we just got lots, lots of little ones running around right now.

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And sometimes I'll play old video games for my childhood and my, my daughter and son,

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they just eat it up.

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So I've been very playing some Mario Kart 64, which was just like my, that was my game

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as a kid.

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And I remember as a kid playing that and a friend of would ask me like, Hey, how did

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you do that?

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How did, how did you do this thing?

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And my answer was, I don't know.

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I just did it.

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Like there was no Mario Kart coach or whatever.

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I just naturally knew how to do those things.

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Now that's obviously didn't become a part of my career there, but same thing with you,

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you're kind of self taught.

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Like, well, I don't know how I do it.

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I just kind of do it.

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So that's why I kind of figured you just, there's some things against the wall and see

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what stuck.

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And that is a great learning tool of how to figure out what resonates with people, especially

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going on to YouTube.

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But you've gotten all sorts of great feedback and real live data to know, no, this really

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does work.

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And, and I'm sure the people you work with have really appreciated all the, even the

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failed attempts that, that you put out there.

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Cause now you know what works and what doesn't.

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And I appreciate you saying that, Johnny.

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Yeah, absolutely.

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So then because I stayed focused on the field for so long, I was able to kind of figure

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out my own secret sauce.

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And obviously there's still more that I have to learn in my, in my lifetime, cause I'm

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still, I'm still fairly young based on the, the success, relative success I've had so

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far.

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So I just got to keep that open mind and keep learning from different sources.

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So I can keep growing myself in the field.

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But yeah, I never thought my life would be like to kind of take a full circle on the

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beginning of the pod.

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I never thought I'd be here today.

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Like if somebody told me at 19 that I was going to get my dream job, which I already

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thought was ridiculous and then quit it to become a business owner, I would have thought

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you had lost your marbles.

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I'd be like, what are you talking about?

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And that just ended up being my reality.

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And I'm really grateful for the, and for the journey.

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Absolutely.

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Yeah.

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No, absolutely.

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And not, and not, yeah, I just love hearing people's stories and how they end up.

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And that was an unexpected turn, but it sounds like it really turned out well for you.

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Now really transition into more of a, just specifics for, really for the audience of

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ways that they can conduct themselves in a, in a better way to, to communicate their

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concerns more effectively.

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I'm sure you get comments like this often, probably have a lots of videos about it.

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What would you say?

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Just your super duper basic tips for people to be able to communicate better that have

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no idea what they're doing, no idea where to turn.

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What would you say?

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Just those intro tips for people are to be able to be a better communicator.

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Well, how do you guide them?

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How do you direct them to become better?

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Yeah.

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Great frame to start the conversation on, on that end, Johnny.

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You know, for me, to keep things simple, which I felt was really lacking in the space, simplicity

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is really the key here.

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Communications like juggling 18 balls at the same time.

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So one of those balls is body language, one of them story telling one of them is vocal

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tone variety.

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One of them is pacing, one of them is eye contact, one is facial expressions, and it

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can get really confusing really fast.

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So instead, the better question now is, out of those 18 different balls, what are the

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three easiest ones that we can work on together regardless of who we are?

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Whether we're a mom, whether we're an executive, whether we're a CEO, whether we're a dad,

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even whether we're a seven year old kid, that will guarantee us results and progress in

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the field.

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So it's missing really at the end of the day, because again, fitness, we already have those

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steps, eat the right things, walk a few minutes a day, do it consistently, right?

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That's pretty much what it is.

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But we don't have those three simple things in comms, which I hope I'm able to bring.

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So let's go into that.

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So number one, I'll take a pause in between if you want to jump in, Johnny.

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So the first one is, you're doing great.

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Just keep going.

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So number one is the random word exercise.

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So the random word exercise is really simple, and maybe you can do it when you're eldest.

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I know they're still pretty young now.

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Maybe when they're five, six years old, you can start practicing this with them too, where

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you take a word, any word.

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Ideally something random, like tissue box or royal or phone or cell phone or electronics,

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and you create a random 60 second presentation out of fitness.

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And this serves two main purposes.

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Number one that people can write down if they want is if you can make sense out of nonsense,

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Johnny, you can make sense out of anything.

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What does that mean?

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If you talk about avocado toast for 60 seconds, if when you go back to counseling, when you

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go back to communication, life becomes a joke because you're presenting the same thing over

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and over again, or you're talking and discussing the same thing.

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The second reason why this is super valid is because it helps you with small talk.

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Give a small talk at the end of the day when you meet a stranger for the first time.

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It's you're meeting somebody that you don't know, and you're being asked or asking questions

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that you haven't prepared for in advance.

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That's what small talk is.

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So if you can master the random word exercise and just talk about toast and waffles and just

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random stuff, it'll be easier for you to be witty when you're talking.

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It'll be much easier for you to bring your personality out.

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So that's really number one.

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And I would encourage people to do this three to five times a day, and if you do this for

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00:21:10,400 --> 00:21:15,360
like a month, you'll be so good at this exercise, and it'll help you speak and think on your

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feet really quickly.

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So let's exercise one.

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00:21:20,040 --> 00:21:26,480
I will say that that is, I would never in a million years have thought of that, but just

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00:21:26,480 --> 00:21:34,440
on its surface, the way you explain that makes so much sense because if you're able to take,

401
00:21:34,440 --> 00:21:38,920
like avocado toast, like you said, even just that, that's just kind of a meme in a of itself

402
00:21:38,920 --> 00:21:39,920
right now.

403
00:21:39,920 --> 00:21:43,040
What a wonderful thing just to make a little story about.

404
00:21:43,040 --> 00:21:49,360
And I can see that with you talking about my, my, my kiddo, my, my three year old.

405
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She's already able to just do silly things.

406
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And you can see her personality come out when she's dancing silly or whatever.

407
00:21:57,920 --> 00:22:02,480
And I can see that flair, that individual flair that could come out when you're making

408
00:22:02,480 --> 00:22:06,520
a story like that and how that helps when you're talking to somebody new.

409
00:22:06,520 --> 00:22:11,000
When, when you don't know what to talk about, let's get an awkward, let's share this little

410
00:22:11,000 --> 00:22:14,160
small talk that that is a wonderful exercise.

411
00:22:14,160 --> 00:22:18,680
And it's simple, like you said, that really something that anybody listening can do.

412
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So I love it.

413
00:22:19,680 --> 00:22:22,400
I think that's a wonderful first step.

414
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That's awesome, Johnny.

415
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Glad you enjoyed that.

416
00:22:24,400 --> 00:22:25,400
So that's number one.

417
00:22:25,400 --> 00:22:29,840
And the main idea here is, yeah, you can take notes on two and three, but really for all

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00:22:29,840 --> 00:22:34,440
of you listening, it's, are we booking five minutes in our calendar every day to get to

419
00:22:34,440 --> 00:22:35,800
a hundred?

420
00:22:35,800 --> 00:22:42,360
Because if you do that, that's really where we transition from information to implementation.

421
00:22:42,360 --> 00:22:43,360
Because guess what?

422
00:22:43,360 --> 00:22:44,360
The best way to speak.

423
00:22:44,360 --> 00:22:48,640
And that sounds a little obvious here, but the best way to speak is to speak.

424
00:22:48,640 --> 00:22:51,800
You can hear me and Johnny talk all day, but if you want to get better, you actually need

425
00:22:51,800 --> 00:22:52,960
to get out there and talk.

426
00:22:52,960 --> 00:22:53,960
That's one.

427
00:22:53,960 --> 00:22:58,720
Number two is similar to what we're practicing right now together, Johnny, which is called

428
00:22:58,720 --> 00:23:00,400
the question drill.

429
00:23:00,400 --> 00:23:05,880
We get asked questions all the time in our life, Johnny, at school, at work, on a sales

430
00:23:05,880 --> 00:23:10,360
call, job interviews, and of course, a podcast.

431
00:23:10,360 --> 00:23:15,520
But a lot of us, unfortunately, Johnny, are not ready for the questions that life has

432
00:23:15,520 --> 00:23:17,400
in store for us.

433
00:23:17,400 --> 00:23:19,040
Let me give you an example with me.

434
00:23:19,040 --> 00:23:22,480
So obviously I told you before the show started that I'm really easy going, but there's a

435
00:23:22,480 --> 00:23:24,080
reason because I've done this a lot.

436
00:23:24,080 --> 00:23:29,480
But when I got started like a foot four or five years ago, I was horrible on podcasts.

437
00:23:29,480 --> 00:23:35,160
I remember some guy came up to me and said, Hey, Brendan, where does the fear of communication

438
00:23:35,160 --> 00:23:36,840
come from?

439
00:23:36,840 --> 00:23:43,640
And I looked at him with a death in my eyes and I was like, Los Angeles, Lexington, Kentucky.

440
00:23:43,640 --> 00:23:45,440
I have no idea, dude.

441
00:23:45,440 --> 00:23:47,600
So it's an answer a lot of us.

442
00:23:47,600 --> 00:23:50,160
Now I have a better answer to that question, but back then I was horrible.

443
00:23:50,160 --> 00:23:51,240
I didn't know.

444
00:23:51,240 --> 00:23:53,200
So what did I do differently, Johnny?

445
00:23:53,200 --> 00:23:59,200
Every single day for five minutes, I just answered one question that I thought somebody

446
00:23:59,200 --> 00:24:02,480
would ask me about my expertise, my products or my services.

447
00:24:02,480 --> 00:24:07,120
So day one was, Hey, Brendan, what tips do you have for people who are introverted on

448
00:24:07,120 --> 00:24:12,720
speaking day two was what's your vision for master talk day three was how do you overcome

449
00:24:12,720 --> 00:24:19,120
your fear of communication day four was what are some ways and how we can improve our listening

450
00:24:19,120 --> 00:24:20,360
skills better.

451
00:24:20,360 --> 00:24:22,280
And day five was relationship building.

452
00:24:22,280 --> 00:24:26,920
How can we build better relationships and have more meaningful convos conversations?

453
00:24:26,920 --> 00:24:32,520
But if you do that once a day, Johnny, just one question for five minutes, once a day

454
00:24:32,520 --> 00:24:43,480
for a year, you'll have answered 365 questions about your industry and you'll be absolutely

455
00:24:43,480 --> 00:24:44,680
bulletproof.

456
00:24:44,680 --> 00:24:48,760
And that's one of the reasons why I was able to gain a lot of expertise fairly early in

457
00:24:48,760 --> 00:24:49,760
my career.

458
00:24:49,760 --> 00:24:55,560
And I learned 40 years of experience and four because I just answered hundreds, if not thousands

459
00:24:55,560 --> 00:24:59,160
of questions, because what I'll get asked maybe 10 questions on a podcast.

460
00:24:59,160 --> 00:25:02,440
So if I've been on a few hundred shows, then yeah, I've done the question drill, maybe

461
00:25:02,440 --> 00:25:05,560
thousand, two, two thousand, three thousand times.

462
00:25:05,560 --> 00:25:08,920
But my ask for people listening is not to do it that many times.

463
00:25:08,920 --> 00:25:13,160
It's just to give yourself a challenge of saying, how can I do this once a day?

464
00:25:13,160 --> 00:25:16,840
What are some questions that I get asked a lot at work that I always fumble on?

465
00:25:16,840 --> 00:25:21,960
And if you just do that, especially job interviews, you'll be really, really strong at speaking

466
00:25:21,960 --> 00:25:22,960
concisely and effectively.

467
00:25:22,960 --> 00:25:26,920
And that's number two.

468
00:25:26,920 --> 00:25:31,480
That really resonates with me on the counseling end, the way that you're phrasing that.

469
00:25:31,480 --> 00:25:36,000
I'll talk often with clients of, yeah, they're depressed.

470
00:25:36,000 --> 00:25:37,480
Let's just say that.

471
00:25:37,480 --> 00:25:42,320
And physical exercise is something that's incredibly important when you're depressed.

472
00:25:42,320 --> 00:25:47,760
They might say, well, it's hard for me to go to the gym when I'm feeling like this and

473
00:25:47,760 --> 00:25:50,320
say, okay, that's fine.

474
00:25:50,320 --> 00:25:52,680
Can you get up and do a jumping jack?

475
00:25:52,680 --> 00:25:54,600
Can you do a pushup?

476
00:25:54,600 --> 00:25:59,280
I'm saying, A, can you go out and get the mail one time a day?

477
00:25:59,280 --> 00:26:01,960
Doing it in that way, you can do that.

478
00:26:01,960 --> 00:26:05,920
If you were to tell yourself back then, you're going to have to answer 365 questions.

479
00:26:05,920 --> 00:26:07,960
Well, that's a lot.

480
00:26:07,960 --> 00:26:11,320
But to do one a day, that's not that hard.

481
00:26:11,320 --> 00:26:17,120
So just the way you're phrasing that, it's a whole lot more palatable than making it

482
00:26:17,120 --> 00:26:21,160
seem extreme of I'm this expert, you can never reach it.

483
00:26:21,160 --> 00:26:25,040
No, you just have to break it down to a small piece there.

484
00:26:25,040 --> 00:26:27,880
You're very talented at reading between the lines, Johnny.

485
00:26:27,880 --> 00:26:28,880
Absolutely.

486
00:26:28,880 --> 00:26:31,680
And that's something I've learned, by the way, in my career, because I definitely wasn't

487
00:26:31,680 --> 00:26:32,680
perfect at the beginning.

488
00:26:32,680 --> 00:26:35,160
Because obviously you can tell I'm a little intense, right?

489
00:26:35,160 --> 00:26:39,120
So when I was in case competitions, I learned how to speak competitively.

490
00:26:39,120 --> 00:26:43,560
So when I started guesting on shows at the beginning, it was more, if you're not doing

491
00:26:43,560 --> 00:26:46,320
500, what are you doing with your life?

492
00:26:46,320 --> 00:26:50,600
And then I kind of, with the people who coached me, they said, well, Brendan, if you're talking

493
00:26:50,600 --> 00:26:54,680
to the single mother or seven kids, and that's who you want to serve, do you really think

494
00:26:54,680 --> 00:26:56,840
it's healthy for her to do 500 questions right away?

495
00:26:56,840 --> 00:26:58,480
And I was like, you know what, you're right.

496
00:26:58,480 --> 00:27:01,120
So I had to tow down over the years too.

497
00:27:01,120 --> 00:27:07,120
So I'm glad that resonates, which brings me to my favorite exercise, number three.

498
00:27:07,120 --> 00:27:12,240
I call it the BVM, the birthday video message.

499
00:27:12,240 --> 00:27:15,920
Here's something I do in my personal life, Johnny, that I hope more people do.

500
00:27:15,920 --> 00:27:18,600
So I make a list of the people that I love the most.

501
00:27:18,600 --> 00:27:23,520
That could be a client, that could be a business partner, that could be a good friend.

502
00:27:23,520 --> 00:27:26,480
On my Google Calendar, for someone listening, it might be I Calendar, it doesn't matter

503
00:27:26,480 --> 00:27:28,200
what system you use.

504
00:27:28,200 --> 00:27:33,400
I have a Google Calendar that tells me right here on my screen whose birthday it is.

505
00:27:33,400 --> 00:27:35,560
So when it's their birthday, I don't overthink this.

506
00:27:35,560 --> 00:27:36,560
I look tired.

507
00:27:36,560 --> 00:27:38,360
I'd even take a shower.

508
00:27:38,360 --> 00:27:40,120
I don't even think I brushed my teeth on this.

509
00:27:40,120 --> 00:27:41,120
I don't remember.

510
00:27:41,120 --> 00:27:42,400
I had the morning anyways.

511
00:27:42,400 --> 00:27:43,680
I literally take out my phone.

512
00:27:43,680 --> 00:27:48,440
I put a stupid $12 birthday hat on that I bought from Amazon like a year ago.

513
00:27:48,440 --> 00:27:52,920
I take out my phone and I just go, hey, Julia, guess whose birthday it is today?

514
00:27:52,920 --> 00:27:54,160
Is it Michelle Obama's birthday?

515
00:27:54,160 --> 00:27:55,480
Is it Barack Obama's birthday?

516
00:27:55,480 --> 00:27:57,160
Oh, no, no, no, no, wait a second.

517
00:27:57,160 --> 00:27:58,160
It's your birthday.

518
00:27:58,160 --> 00:27:59,640
And I hope you have a wonderful birthday.

519
00:27:59,640 --> 00:28:00,640
I'm super grateful.

520
00:28:00,640 --> 00:28:03,360
And I go on like this for like 20 seconds.

521
00:28:03,360 --> 00:28:09,840
When I do that probably 200 times a year, probably 150 to 200 times a year, which sounds

522
00:28:09,840 --> 00:28:15,120
like a big number, but going back to making this palatable, there's 365 days in the year.

523
00:28:15,120 --> 00:28:19,880
So it's literally like one video a day, one video every few days.

524
00:28:19,880 --> 00:28:21,960
And I'm never retaking the video.

525
00:28:21,960 --> 00:28:23,400
It takes 30 seconds.

526
00:28:23,400 --> 00:28:25,440
So what's the message?

527
00:28:25,440 --> 00:28:27,360
Message is really simple, Johnny.

528
00:28:27,360 --> 00:28:32,440
Make a list of three to five people that you just really not 300, three to five people

529
00:28:32,440 --> 00:28:35,120
that you really care about in your life.

530
00:28:35,120 --> 00:28:39,400
And just make sure the calendar tells you when it's their birthday and when it's their

531
00:28:39,400 --> 00:28:43,040
birthday or if it was the birthday last week, you're listening to this, your aunt's birthday

532
00:28:43,040 --> 00:28:44,040
was last week.

533
00:28:44,040 --> 00:28:45,560
Who cares if it was a week later?

534
00:28:45,560 --> 00:28:49,920
Put the birthday hat on or just send a video without a birthday hat on and just go, hey,

535
00:28:49,920 --> 00:28:51,520
guess whose birthday it was last week?

536
00:28:51,520 --> 00:28:52,520
They'll still appreciate it.

537
00:28:52,520 --> 00:28:53,520
I actually do that a lot.

538
00:28:53,520 --> 00:28:58,040
A lot of my birthday videos are actually late because I'm always traveling and stuff.

539
00:28:58,040 --> 00:29:02,760
And people still love it anyways, because I'm the only one sending them a video message.

540
00:29:02,760 --> 00:29:08,960
And the best part of this is that it allows you indirectly to practice video without any

541
00:29:08,960 --> 00:29:10,080
judgment.

542
00:29:10,080 --> 00:29:13,920
If you just do these three exercises, Johnny, and I've yet to meet somebody who has done

543
00:29:13,920 --> 00:29:17,320
all three consistently without me yelling at them every day.

544
00:29:17,320 --> 00:29:23,160
So I hope somebody on this podcast books 15 minutes in their calendar every day to just

545
00:29:23,160 --> 00:29:24,880
do these three exercises.

546
00:29:24,880 --> 00:29:31,880
The random word exercise, pick one word, tulips, roses, cup, do a presentation.

547
00:29:31,880 --> 00:29:33,400
Answer one question every day.

548
00:29:33,400 --> 00:29:36,920
You can get those questions from everything that Johnny just asked me today.

549
00:29:36,920 --> 00:29:39,880
If he asked you that question and you were the guest, how would you answer it?

550
00:29:39,880 --> 00:29:40,880
That's your questions.

551
00:29:40,880 --> 00:29:46,480
If you're a sales guy, think of all the questions you get asked in sales, do one a day.

552
00:29:46,480 --> 00:29:47,480
That's it.

553
00:29:47,480 --> 00:29:50,200
And finally, the birthday video message.

554
00:29:50,200 --> 00:29:51,960
Just send a video message to your mom.

555
00:29:51,960 --> 00:29:54,360
Tell her how happy you are it's her birthday and just wish her well.

556
00:29:54,360 --> 00:29:55,360
Make your day.

557
00:29:55,360 --> 00:30:04,560
Again, another thing that I really like about all of these suggestions, I guess, maybe say

558
00:30:04,560 --> 00:30:08,920
for the first one, which I think is still a great idea.

559
00:30:08,920 --> 00:30:12,440
But they're super practical.

560
00:30:12,440 --> 00:30:18,880
Like, you know, we could take this last one that you did and forget communication.

561
00:30:18,880 --> 00:30:20,480
That's just a nice thing to do.

562
00:30:20,480 --> 00:30:27,880
That shows that these are people that you care about and that you really enjoy them.

563
00:30:27,880 --> 00:30:31,000
And when's the last time you've gotten a video message for your birthday?

564
00:30:31,000 --> 00:30:34,560
I don't think I've ever gotten one quite like that.

565
00:30:34,560 --> 00:30:36,280
That shows that you care about them.

566
00:30:36,280 --> 00:30:43,960
So it's combining a skill with showing that you truly care about this person.

567
00:30:43,960 --> 00:30:48,360
And that makes it, again, palatable and that makes it useful for people.

568
00:30:48,360 --> 00:30:51,160
So, wonderful tips.

569
00:30:51,160 --> 00:30:56,960
And I know we just touched the iceberg there, but I think that kind of gets a sense of the

570
00:30:56,960 --> 00:31:02,600
kind of the care and attention that you have on these types of tips for the clients that

571
00:31:02,600 --> 00:31:04,160
you work with.

572
00:31:04,160 --> 00:31:05,400
And I appreciate that, Johnny.

573
00:31:05,400 --> 00:31:10,000
And one thing I really want to double tap on that you said that is so true is that this

574
00:31:10,000 --> 00:31:15,520
has very little to do with communication, but making other people's lives better.

575
00:31:15,520 --> 00:31:18,840
And that's what communication is for.

576
00:31:18,840 --> 00:31:20,920
And a lot of us have forgotten that.

577
00:31:20,920 --> 00:31:23,920
And that's why it was really passionate about, and you can feel it in my face since we're

578
00:31:23,920 --> 00:31:25,800
on video, you can see it, right?

579
00:31:25,800 --> 00:31:30,240
As I'm talking to you, it's like, even if I was a 22 year old kid when I started this,

580
00:31:30,240 --> 00:31:33,840
and I saw a bunch of people with PhDs and master's degrees and I had a bachelor's degree

581
00:31:33,840 --> 00:31:35,080
in accounting.

582
00:31:35,080 --> 00:31:37,640
And I have a quick, we didn't even talk about that, but I have a physical disability in my

583
00:31:37,640 --> 00:31:38,640
left arm.

584
00:31:38,640 --> 00:31:43,480
I spoke my whole life in a language I didn't even know because I'm born and raised in Montreal

585
00:31:43,480 --> 00:31:47,560
and in Montreal, you need to know how to speak French, which I didn't know.

586
00:31:47,560 --> 00:31:51,640
So what made me, the kid who thought I could make a difference in this space?

587
00:31:51,640 --> 00:31:55,840
And a big part of that is I felt a lot of the conversations around communication was

588
00:31:55,840 --> 00:31:56,840
so negative.

589
00:31:56,840 --> 00:31:59,200
Yeah, this is like a chore.

590
00:31:59,200 --> 00:32:01,960
The number one fear of life is like public speaking.

591
00:32:01,960 --> 00:32:03,480
The second one is death.

592
00:32:03,480 --> 00:32:06,720
Jerry Seinwell says you'd rather be in the casket than you have the eulogy on.

593
00:32:06,720 --> 00:32:08,480
I'm like, oh my God.

594
00:32:08,480 --> 00:32:13,720
Well yeah, if we just, if we keep phrasing and framing communication that way, of course

595
00:32:13,720 --> 00:32:15,800
no one's going to want to practice it.

596
00:32:15,800 --> 00:32:18,080
Nobody wants to get better at doing the dishes.

597
00:32:18,080 --> 00:32:19,160
It's the same thing.

598
00:32:19,160 --> 00:32:20,920
So how do we flip this?

599
00:32:20,920 --> 00:32:26,200
And once we realize to your point, frankly, that communication that I refer to as is the

600
00:32:26,200 --> 00:32:31,120
accelerant of dreams, you get a lot more excited about working on it.

601
00:32:31,120 --> 00:32:35,360
Whether that dream is to be a better business owner, whether that dream is to have a successful

602
00:32:35,360 --> 00:32:40,640
career or whether that dream is to be a better friend or a parent to your kids or to the

603
00:32:40,640 --> 00:32:44,640
people around you, communication just makes your life better.

604
00:32:44,640 --> 00:32:49,760
And I'm glad that these three tips don't just demonstrate the simplicity of practicing

605
00:32:49,760 --> 00:32:55,040
this on a day to day basis, but also like how it also in turn makes other people's lives

606
00:32:55,040 --> 00:33:00,480
better, which I think is the point of this whole conversation and comms in general.

607
00:33:00,480 --> 00:33:02,120
I love that.

608
00:33:02,120 --> 00:33:03,520
And that really is.

609
00:33:03,520 --> 00:33:04,520
Yeah.

610
00:33:04,520 --> 00:33:09,120
It's kind of silly how we do that and all sorts of things in life turn a good thing.

611
00:33:09,120 --> 00:33:15,880
That I think the fact that we're able to communicate right now via this platform is incredible throughout

612
00:33:15,880 --> 00:33:17,840
human history like that.

613
00:33:17,840 --> 00:33:21,080
Who would have ever dreamed that we could be talking through a computer screen?

614
00:33:21,080 --> 00:33:22,920
That's crazy.

615
00:33:22,920 --> 00:33:28,560
And to turn that ability to talk to each other as a bad thing.

616
00:33:28,560 --> 00:33:35,200
That is disheartening, but again, encouraging that somebody's speaking into that space.

617
00:33:35,200 --> 00:33:43,720
And kind of on that frame of mind, I wanted to get a little more specific into not just

618
00:33:43,720 --> 00:33:49,600
communication, but on online communication, because that does have a little bit of a different

619
00:33:49,600 --> 00:33:51,640
flair to it.

620
00:33:51,640 --> 00:33:54,640
You kind of cover that with the birthday message.

621
00:33:54,640 --> 00:33:58,320
We can send that over a text or whatever.

622
00:33:58,320 --> 00:34:04,400
But what out of challenges does an individual have of communicating with somebody in an

623
00:34:04,400 --> 00:34:07,280
increasingly online environment?

624
00:34:07,280 --> 00:34:10,320
How does one begin to do that a little bit more effectively?

625
00:34:10,320 --> 00:34:11,320
For sure, Johnny.

626
00:34:11,320 --> 00:34:12,320
Happy to answer that.

627
00:34:12,320 --> 00:34:15,440
So of course we have the foundational skills, which is do those three exercises we talked

628
00:34:15,440 --> 00:34:16,440
about.

629
00:34:16,440 --> 00:34:20,040
And now what I'm going to add is just the layer of what is the difference between online and

630
00:34:20,040 --> 00:34:22,400
person because they have a lot of similarities.

631
00:34:22,400 --> 00:34:26,080
It's just a couple of things we've got to keep an eye on, rather.

632
00:34:26,080 --> 00:34:28,360
So the first one is eye contact.

633
00:34:28,360 --> 00:34:34,480
So when you're in person, Johnny, you're moving your head around to look at the audience and

634
00:34:34,480 --> 00:34:37,600
do eye contact with everyone around you.

635
00:34:37,600 --> 00:34:41,720
Whereas when you're in person, excuse me, when you're online, whether you're speaking

636
00:34:41,720 --> 00:34:47,320
to one or 10,000 people, you're only supposed to look in one direction, which is the camera

637
00:34:47,320 --> 00:34:48,320
lens.

638
00:34:48,320 --> 00:34:54,080
And that gives the illusion from the audience's perspective that I'm looking at everyone

639
00:34:54,080 --> 00:34:55,600
directly in their eyes.

640
00:34:55,600 --> 00:34:59,440
So you want to try and avoid looking around the place when you're online.

641
00:34:59,440 --> 00:35:02,600
You want to try and keep your eyes on the camera lens, which is really difficult at

642
00:35:02,600 --> 00:35:05,680
the beginning, but you build a knack for it over time.

643
00:35:05,680 --> 00:35:06,680
That's one.

644
00:35:06,680 --> 00:35:10,520
The second key difference is energy.

645
00:35:10,520 --> 00:35:11,520
Let's face it.

646
00:35:11,520 --> 00:35:14,120
It's a lot easier to show up with energy, Johnny, when you're in person, you give people

647
00:35:14,120 --> 00:35:16,960
high fives, give them a hug, and there's also accountability.

648
00:35:16,960 --> 00:35:21,000
You actually have to shout or you actually have to get up in the morning to show up.

649
00:35:21,000 --> 00:35:23,200
Whereas online, you don't, right?

650
00:35:23,200 --> 00:35:28,040
It's a lot harder to show up with energy because you're across the screen.

651
00:35:28,040 --> 00:35:32,840
So you have to put in a little extra effort to really bring it together.

652
00:35:32,840 --> 00:35:36,200
Even in this show, like one thing we've both done well that I'll give both of us credit

653
00:35:36,200 --> 00:35:41,360
for is we're both talking to each other as if we've known each other for five years.

654
00:35:41,360 --> 00:35:45,120
So the audience is probably thinking, oh, like Johnny and Brendan probably went to college

655
00:35:45,120 --> 00:35:48,640
together, but this is the first time we've ever met, right?

656
00:35:48,640 --> 00:35:52,240
And like on a podcast, this is like the first minute and it's been 38 minutes that we've

657
00:35:52,240 --> 00:35:53,680
known each other, right?

658
00:35:53,680 --> 00:35:56,760
So it's building that rapport is a lot more challenging.

659
00:35:56,760 --> 00:35:58,120
So what's the advice?

660
00:35:58,120 --> 00:36:00,280
The advice is get better in person.

661
00:36:00,280 --> 00:36:05,800
Get better in person and bring as much of that energy that ju as possible, as we say

662
00:36:05,800 --> 00:36:10,920
in French, ju just means juice, back into your online presentations.

663
00:36:10,920 --> 00:36:12,160
That's number two.

664
00:36:12,160 --> 00:36:15,520
The third main difference is accessibility.

665
00:36:15,520 --> 00:36:19,000
So accessibility just means if I'm in person and let's say you're there, Johnny, and I

666
00:36:19,000 --> 00:36:21,080
give a presentation.

667
00:36:21,080 --> 00:36:24,600
And at the end of the presentation, I go, you know, I really want Johnny's feedback

668
00:36:24,600 --> 00:36:25,600
on how I did.

669
00:36:25,600 --> 00:36:26,600
You're right in front of me.

670
00:36:26,600 --> 00:36:27,600
You're right there.

671
00:36:27,600 --> 00:36:28,600
So I just go out to you and I say, Hey, Johnny, what'd you think?

672
00:36:28,600 --> 00:36:29,600
You say, Hey, let's get a coffee.

673
00:36:29,600 --> 00:36:32,240
I have some thoughts on how you can make this even better.

674
00:36:32,240 --> 00:36:35,800
And it's there's no friction in that interaction.

675
00:36:35,800 --> 00:36:37,760
Or if somebody has a question, there's no friction.

676
00:36:37,760 --> 00:36:39,720
They just come up to you and say, Hey, great presentation.

677
00:36:39,720 --> 00:36:42,280
I have a question on this or bad presentation.

678
00:36:42,280 --> 00:36:45,320
I've thought so not to make it better.

679
00:36:45,320 --> 00:36:53,840
But online, there's a lot more friction than existed prior, meaning the zoom call just

680
00:36:53,840 --> 00:36:55,360
ends.

681
00:36:55,360 --> 00:36:59,000
Like as soon as the call is ending, boom, the fraction is gone.

682
00:36:59,000 --> 00:37:01,760
I mean, there's so much more friction that you can't interact.

683
00:37:01,760 --> 00:37:05,320
So what you have to do is you have to force those interactions.

684
00:37:05,320 --> 00:37:07,320
So you either do it through two ways.

685
00:37:07,320 --> 00:37:13,360
One you get on phone calls prior to you speaking, or you find a way to keep in touch with the

686
00:37:13,360 --> 00:37:15,040
people in your audience.

687
00:37:15,040 --> 00:37:18,920
So you could say something like, Hey guys, add me on LinkedIn, send me an email, and

688
00:37:18,920 --> 00:37:22,240
let's jump on a couple of zoom calls so I can get to know all of you individual to see

689
00:37:22,240 --> 00:37:24,280
what you thought about the presentation.

690
00:37:24,280 --> 00:37:29,320
So that's another way for you to make your online audience more accessible to you as

691
00:37:29,320 --> 00:37:33,400
the speaker and get better feedback.

692
00:37:33,400 --> 00:37:38,400
That makes a lot of sense of I kind of addressed that last point and then really just just

693
00:37:38,400 --> 00:37:39,680
all of them.

694
00:37:39,680 --> 00:37:43,880
Yeah, there is that natural inclination.

695
00:37:43,880 --> 00:37:45,600
Kind of a silly one.

696
00:37:45,600 --> 00:37:51,640
My wife told me recently, like I was eating a, I don't know if it was basil or something,

697
00:37:51,640 --> 00:37:54,320
some type of leaf, and it was stuck in my teeth.

698
00:37:54,320 --> 00:37:58,680
And that was a real easy kind of feedback like, Hey honey, you got, you got to get that out

699
00:37:58,680 --> 00:37:59,680
of your teeth.

700
00:37:59,680 --> 00:38:01,520
But pretty simple.

701
00:38:01,520 --> 00:38:05,880
And not that that can't happen on an online discourse, but you're right.

702
00:38:05,880 --> 00:38:07,560
I shut off that camera.

703
00:38:07,560 --> 00:38:08,880
Boy, that was great.

704
00:38:08,880 --> 00:38:11,400
They loved me.

705
00:38:11,400 --> 00:38:14,840
If I didn't get that feedback that I had, you know, basil on my teeth, then I would have

706
00:38:14,840 --> 00:38:15,840
no idea.

707
00:38:15,840 --> 00:38:20,480
And I thought it was just awesome while people are making fun of me behind the scenes there.

708
00:38:20,480 --> 00:38:26,120
So it's, it really is important to, like you're saying, to make that intentional to get that

709
00:38:26,120 --> 00:38:30,480
feedback because you're not going to naturally get it as much.

710
00:38:30,480 --> 00:38:35,320
And really that all of what you were saying resonated with me and the sense of one of

711
00:38:35,320 --> 00:38:37,040
the podcast.

712
00:38:37,040 --> 00:38:41,360
When you were talking about the camera, that, yeah, that, that is kind of awkward.

713
00:38:41,360 --> 00:38:46,080
But first, that I'm not actually talking to your face.

714
00:38:46,080 --> 00:38:49,120
I'm talking to a lens.

715
00:38:49,120 --> 00:38:51,880
And it's, yeah, it's a skill.

716
00:38:51,880 --> 00:38:54,680
I'm not saying I'm, I'm perfect at it.

717
00:38:54,680 --> 00:38:55,920
No, are you perfect at it?

718
00:38:55,920 --> 00:39:02,200
But we've both done it enough that it's a lot more natural than if I throw my wife over

719
00:39:02,200 --> 00:39:04,000
here and tell her to do it.

720
00:39:04,000 --> 00:39:05,120
She doesn't do podcasting.

721
00:39:05,120 --> 00:39:06,640
So she, I don't know where to look.

722
00:39:06,640 --> 00:39:08,520
I'm so confused.

723
00:39:08,520 --> 00:39:17,160
This just takes practice and yeah, that intentionality of really going out there, trying to bring

724
00:39:17,160 --> 00:39:19,760
that energy and everything that you're saying.

725
00:39:19,760 --> 00:39:24,880
It's just not going to be quite as natural, but I've also liked that you're emphasizing

726
00:39:24,880 --> 00:39:30,520
get better at communicating in person and most of that's going to come your way.

727
00:39:30,520 --> 00:39:33,480
It's not, we don't have to overthink it.

728
00:39:33,480 --> 00:39:36,120
Just get better in person and most of those translate over.

729
00:39:36,120 --> 00:39:38,280
I really like how you put that.

730
00:39:38,280 --> 00:39:39,280
Absolutely.

731
00:39:39,280 --> 00:39:41,560
Couldn't agree more.

732
00:39:41,560 --> 00:39:44,120
I'm kind of curious too.

733
00:39:44,120 --> 00:39:54,600
And maybe you don't delve into this as much, but even a communication piece of a online

734
00:39:54,600 --> 00:39:57,720
like through a, through a text version.

735
00:39:57,720 --> 00:40:05,440
I know that's not a, a kind of a speech type of communication, but if I text my wife, I

736
00:40:05,440 --> 00:40:11,240
love you and then I, I hit the, the wrong auto text thing and it comes out.

737
00:40:11,240 --> 00:40:13,040
I hate you for some reason.

738
00:40:13,040 --> 00:40:14,040
Uh-oh.

739
00:40:14,040 --> 00:40:18,600
We got a pretty big problem.

740
00:40:18,600 --> 00:40:22,960
Do you have any tips for people with just like text, social media, things like that

741
00:40:22,960 --> 00:40:25,760
of how that can communicate a little bit better?

742
00:40:25,760 --> 00:40:27,160
For sure, Johnny.

743
00:40:27,160 --> 00:40:31,240
Nothing super extravagant to share in this area unless, unless you can find a follow up

744
00:40:31,240 --> 00:40:32,840
question in there for me.

745
00:40:32,840 --> 00:40:37,680
But you know, I think, I think the basics are obviously, you know, text, you know, check

746
00:40:37,680 --> 00:40:39,160
before you send the text.

747
00:40:39,160 --> 00:40:41,640
That's probably a big one.

748
00:40:41,640 --> 00:40:47,600
Another one is this is more advanced, but to be a little bit more thoughtful about what

749
00:40:47,600 --> 00:40:50,360
is the brand that you want to showcase on social media?

750
00:40:50,360 --> 00:40:55,800
I'm commenting more specifically here on LinkedIn for people have more of a professional network

751
00:40:55,800 --> 00:40:59,200
because a lot of people don't post at all, which I think is also a problem.

752
00:40:59,200 --> 00:41:00,720
Just sharing your life a little bit.

753
00:41:00,720 --> 00:41:04,680
You don't have to go too personal, but just sharing ideas that I think will people will

754
00:41:04,680 --> 00:41:06,680
help people get to know you.

755
00:41:06,680 --> 00:41:10,040
And the third piece around that that I'll say around social media and whatnot, but feel

756
00:41:10,040 --> 00:41:13,800
free to follow up with anything else is visibility is profitability.

757
00:41:13,800 --> 00:41:15,000
One of my coaches taught me this.

758
00:41:15,000 --> 00:41:16,640
I thought that was so powerful.

759
00:41:16,640 --> 00:41:20,800
And I definitely don't think that just applies in the context of being a business owner.

760
00:41:20,800 --> 00:41:24,040
If you're somebody who's just working a job and you're working with some for somebody

761
00:41:24,040 --> 00:41:29,040
else that also applies because if people know who you are, you get more job opportunities,

762
00:41:29,040 --> 00:41:32,440
you get more, you get more opportunities to share your voice.

763
00:41:32,440 --> 00:41:36,600
So I think what I would encourage people on the tech side is realize that sharing your

764
00:41:36,600 --> 00:41:40,880
thoughts publicly, it doesn't mean taking a picture of what you had for breakfast.

765
00:41:40,880 --> 00:41:45,000
It's more in the sense of, is there a thought that you have that you think is really interesting

766
00:41:45,000 --> 00:41:47,320
that you don't even have to share through video?

767
00:41:47,320 --> 00:41:52,800
You could just send a quick, like a quick blog or article that you can share on LinkedIn.

768
00:41:52,800 --> 00:41:55,080
So those are kind of like my go to principles.

769
00:41:55,080 --> 00:42:00,560
Yeah, no, and those are all pretty, pretty basic.

770
00:42:00,560 --> 00:42:07,320
But again, most of what you've said, and I'm sure you have more and some of the more intermediate

771
00:42:07,320 --> 00:42:12,200
and advanced things that you teach that get a little bit more technical, but it's not

772
00:42:12,200 --> 00:42:13,640
rocket science.

773
00:42:13,640 --> 00:42:20,880
It seems like a lot of it is really one, the presentation that you're giving, giving it

774
00:42:20,880 --> 00:42:23,000
and just the discipline.

775
00:42:23,000 --> 00:42:27,400
Like I loved what you said of going to the gym and things like that.

776
00:42:27,400 --> 00:42:33,720
I talk to my clients all the time about most things in life are relatively simple.

777
00:42:33,720 --> 00:42:39,080
Like it's not like this big mass like crazy equation you have to do to figure out to be

778
00:42:39,080 --> 00:42:40,760
healthy.

779
00:42:40,760 --> 00:42:41,760
It's discipline.

780
00:42:41,760 --> 00:42:44,160
Am I going to the gym?

781
00:42:44,160 --> 00:42:45,480
Am I eating healthy?

782
00:42:45,480 --> 00:42:46,480
That's the hard part.

783
00:42:46,480 --> 00:42:47,480
It's not figuring it out.

784
00:42:47,480 --> 00:42:50,920
And that's kind of similar here with the communication.

785
00:42:50,920 --> 00:42:55,200
Even of what you said was like, oh my gosh, that's the craziest thing I've ever heard.

786
00:42:55,200 --> 00:42:58,120
It's practical, but it's discipline.

787
00:42:58,120 --> 00:42:59,440
It's just going out and doing it.

788
00:42:59,440 --> 00:43:03,240
And like you said earlier, usually you have to say, hey, you're not doing it.

789
00:43:03,240 --> 00:43:04,240
Go do it.

790
00:43:04,240 --> 00:43:06,080
And that's where the coaching side comes in.

791
00:43:06,080 --> 00:43:09,360
But yeah, I just love the practicality of everything that you brought.

792
00:43:09,360 --> 00:43:10,360
Absolutely.

793
00:43:10,360 --> 00:43:11,360
And I appreciate that, John.

794
00:43:11,360 --> 00:43:13,960
It really, really goes back to what you said, right?

795
00:43:13,960 --> 00:43:15,680
Simple but not easy.

796
00:43:15,680 --> 00:43:16,840
So it's simple.

797
00:43:16,840 --> 00:43:18,360
Do the random word exercise.

798
00:43:18,360 --> 00:43:19,360
Okay.

799
00:43:19,360 --> 00:43:22,000
You pick a word like alphabet and you go, okay, what did I learn in school?

800
00:43:22,000 --> 00:43:23,000
I learned the alphabet.

801
00:43:23,000 --> 00:43:24,000
You go blah, blah, blah, blah.

802
00:43:24,000 --> 00:43:25,600
Do this for a few times a day.

803
00:43:25,600 --> 00:43:28,080
But how many people listening to this will get to 100?

804
00:43:28,080 --> 00:43:31,640
There's actually one concept we can end on if you want, which I came up with a few months

805
00:43:31,640 --> 00:43:37,600
ago and I thought that was interesting, which is like, are we running meters, miles, or

806
00:43:37,600 --> 00:43:42,560
marathons with the ideas the universe is giving us and the knowledge that the universe is

807
00:43:42,560 --> 00:43:43,560
giving us in the world?

808
00:43:43,560 --> 00:43:44,560
What do I mean by this?

809
00:43:44,560 --> 00:43:49,200
So the person who runs meters with other people's ideas might listen to a podcast like

810
00:43:49,200 --> 00:43:52,720
this passively while they're cooking or while they're cleaning, which is totally fine, but

811
00:43:52,720 --> 00:43:54,000
nothing wrong with that.

812
00:43:54,000 --> 00:43:57,800
And then they don't really take notes, but then after a few hours or a day or two, they

813
00:43:57,800 --> 00:43:59,840
kind of forget everything that was on the show.

814
00:43:59,840 --> 00:44:04,640
So that's somebody who's running meters with the ideas that the universe is bringing to

815
00:44:04,640 --> 00:44:05,640
them.

816
00:44:05,640 --> 00:44:08,680
Somebody who's running miles will go a step further.

817
00:44:08,680 --> 00:44:14,280
So they might or might not be listening to it passively, probably more actively, taking

818
00:44:14,280 --> 00:44:15,280
more notes.

819
00:44:15,280 --> 00:44:16,280
Oh, okay.

820
00:44:16,280 --> 00:44:19,520
So the random word exercise, he mentioned the question drill.

821
00:44:19,520 --> 00:44:21,560
He mentioned the birthday video message.

822
00:44:21,560 --> 00:44:24,280
You know, I'm not going to try all three, but let me just try the random word exercise

823
00:44:24,280 --> 00:44:26,240
and they'll do it like two to three times their kids.

824
00:44:26,240 --> 00:44:27,800
And they're like, oh, that was fun.

825
00:44:27,800 --> 00:44:30,560
And then maybe after a week or two, they'll forget.

826
00:44:30,560 --> 00:44:34,360
And they have the third type of person that I'm still thriving, striving to be by the

827
00:44:34,360 --> 00:44:37,280
way, I'm still not there, but I'm trying my best to get there.

828
00:44:37,280 --> 00:44:41,800
The person who's running marathons with the ideas that the universe is sharing with them.

829
00:44:41,800 --> 00:44:45,440
So what does the guy who's running marathon or the gal who's running marathons doing?

830
00:44:45,440 --> 00:44:49,280
They're booking 30 minutes after this episode is over to reflect in everything they just

831
00:44:49,280 --> 00:44:50,280
heard.

832
00:44:50,280 --> 00:44:51,280
They take an amazing amounts of notes.

833
00:44:51,280 --> 00:44:52,280
They go, you know what?

834
00:44:52,280 --> 00:44:54,160
I want to do more random word exercise than Brendan did.

835
00:44:54,160 --> 00:44:55,160
I'm going to do it in the shower.

836
00:44:55,160 --> 00:44:56,160
I'm going to do this with my niece.

837
00:44:56,160 --> 00:44:57,240
I'm going to do this with my daughter.

838
00:44:57,240 --> 00:44:58,240
I'm going to go to a toast master's.

839
00:44:58,240 --> 00:45:01,560
I'm going to hire a coach perhaps, but it's okay if you can't afford one.

840
00:45:01,560 --> 00:45:03,120
Yeah, I'll find another friend.

841
00:45:03,120 --> 00:45:04,800
I'll do the random word question drill.

842
00:45:04,800 --> 00:45:05,960
I'm going to go to work.

843
00:45:05,960 --> 00:45:09,360
I'm going to listen to all the questions that everybody's asking each other and go, well,

844
00:45:09,360 --> 00:45:11,240
I'm going to be a vice president in two years.

845
00:45:11,240 --> 00:45:13,920
So I need to know how to answer those questions to them and take a bunch of notes.

846
00:45:13,920 --> 00:45:18,000
And then every morning they're going to answer one of these questions and then video messages.

847
00:45:18,000 --> 00:45:19,000
Boom.

848
00:45:19,000 --> 00:45:22,880
They're going to start planting birthdays of everybody on their Google calendar.

849
00:45:22,880 --> 00:45:23,880
They're not going to overthink it.

850
00:45:23,880 --> 00:45:26,400
They're going to go to Amazon or any birthday hat.

851
00:45:26,400 --> 00:45:30,000
They're not going to think which birthday hat did Brendan or I don't care.

852
00:45:30,000 --> 00:45:31,960
Just bring a birthday hat.

853
00:45:31,960 --> 00:45:34,880
They're going to start implementing and that's really the key.

854
00:45:34,880 --> 00:45:40,040
So the point that I'm driving here, Johnny, with anything, not just with today's podcast

855
00:45:40,040 --> 00:45:44,040
is always think about the universe is giving you ideas.

856
00:45:44,040 --> 00:45:47,440
Are you running meters, miles or marathons?

857
00:45:47,440 --> 00:45:51,880
Like there's so many people who tell everyone else to start a podcast, but very few people

858
00:45:51,880 --> 00:45:52,960
do like you.

859
00:45:52,960 --> 00:45:53,960
Right?

860
00:45:53,960 --> 00:45:57,280
There's a lot of people who could have done what I've done in my case, just in my case

861
00:45:57,280 --> 00:46:02,320
competition program, maybe a thousand people have been through this program, maybe 2000

862
00:46:02,320 --> 00:46:04,040
and it's 30 year history.

863
00:46:04,040 --> 00:46:08,280
But I'm the one person who said, I think I can run marathons with this thing and just

864
00:46:08,280 --> 00:46:10,120
focus on communication.

865
00:46:10,120 --> 00:46:12,960
And that also applies to you listening to this podcast.

866
00:46:12,960 --> 00:46:17,280
Be sure you're doing your best to at least run miles with some of the knowledge you heard

867
00:46:17,280 --> 00:46:23,440
today and you'll be way better off than most people in life.

868
00:46:23,440 --> 00:46:24,440
Love that.

869
00:46:24,440 --> 00:46:25,440
Absolutely love it.

870
00:46:25,440 --> 00:46:26,440
And you're right.

871
00:46:26,440 --> 00:46:29,760
It applies to pretty much anything in life.

872
00:46:29,760 --> 00:46:33,960
You're going to have some that, yeah, maybe you're stuck in the meters or miles, but if

873
00:46:33,960 --> 00:46:38,240
you want to do something in your life, you got to get to that marathon piece there or

874
00:46:38,240 --> 00:46:43,760
you're just not going to be who you could be.

875
00:46:43,760 --> 00:46:50,520
On that note, speaking to the marathon runners out there, so to speak, that want to be in

876
00:46:50,520 --> 00:46:52,240
contact with you after the show.

877
00:46:52,240 --> 00:46:56,200
How can they be in touch with you?

878
00:46:56,200 --> 00:46:57,200
You're a witty guy, Miss.

879
00:46:57,200 --> 00:46:59,680
By the way, it was such a pleasure and an honor to be on your show.

880
00:46:59,680 --> 00:47:00,680
You're absolutely fantastic.

881
00:47:00,680 --> 00:47:03,400
This is definitely one of my favorite guest appearances.

882
00:47:03,400 --> 00:47:05,760
I can see why your counselor makes perfect sense.

883
00:47:05,760 --> 00:47:08,560
I actually felt like you were my therapist today.

884
00:47:08,560 --> 00:47:09,560
I was like, oh wow.

885
00:47:09,560 --> 00:47:11,120
It's making me reflect a lot.

886
00:47:11,120 --> 00:47:12,120
So thanks to that, John.

887
00:47:12,120 --> 00:47:13,120
This is great.

888
00:47:13,120 --> 00:47:14,560
So two ways to keep in touch.

889
00:47:14,560 --> 00:47:17,520
The first one is just the YouTube channel.

890
00:47:17,520 --> 00:47:23,120
Just type master talk in one word and you'll have access to hundreds of free videos and

891
00:47:23,120 --> 00:47:24,520
how to speak.

892
00:47:24,520 --> 00:47:28,320
And the second way to keep in touch if you're interested in coaching or if you just want

893
00:47:28,320 --> 00:47:32,640
to see me live, come to my free communication workshop.

894
00:47:32,640 --> 00:47:37,400
It's online, it's a resume and I facilitate one twice a month for free.

895
00:47:37,400 --> 00:47:43,800
So if you want to go there, just go to rockstarcommunicator.com and you'll see me apply a lot of the

896
00:47:43,800 --> 00:47:44,800
exercise.

897
00:47:44,800 --> 00:47:46,800
So one example is like the random word exercise.

898
00:47:46,800 --> 00:47:50,240
You'll actually see me demonstrate it live on that workshop.

899
00:47:50,240 --> 00:47:51,800
So I hope to see you there.

900
00:47:51,800 --> 00:47:52,800
Awesome.

901
00:47:52,800 --> 00:47:56,640
And I'll have that all linked down in the show notes.

902
00:47:56,640 --> 00:48:00,240
So yeah, I definitely recommend everybody check that out.

903
00:48:00,240 --> 00:48:05,400
And yeah, it was a wonderful having you on and hearing your story and just some great

904
00:48:05,400 --> 00:48:10,560
tips for the audience that they can be practiced to be better communicators.

905
00:48:10,560 --> 00:48:11,560
For sure.

906
00:48:11,560 --> 00:48:13,040
Thanks for having me, John.

907
00:48:13,040 --> 00:48:14,040
Absolutely.

908
00:48:14,040 --> 00:48:18,640
And thanks again to everybody that tuned in and listened to us today and we'll catch

909
00:48:18,640 --> 00:48:19,640
you on the next episode.

910
00:48:19,640 --> 00:48:29,640
Bye.