1 00:00:00,000 --> 00:00:19,120 Sit back and get ready to take off with Dynamic Golf. 2 00:00:19,120 --> 00:00:23,280 Hey Sean, for our 10th episode, who do we have this week? 3 00:00:23,280 --> 00:00:27,360 This one's going to be a good one, team, I've been excited to get this person on here. 4 00:00:27,360 --> 00:00:32,960 Her name is Abby Merkel, she's the owner and operator of AM Design and Services. 5 00:00:32,960 --> 00:00:37,880 Basically a social media platform company, but I think when we talk to her she does a 6 00:00:37,880 --> 00:00:39,120 lot of different things too. 7 00:00:39,120 --> 00:00:44,320 It's not just social media, she does websites, she does signage. 8 00:00:44,320 --> 00:00:48,120 You know it would just be great to kind of get her perspective in our world, the golf 9 00:00:48,120 --> 00:00:49,600 industry world. 10 00:00:49,600 --> 00:00:52,740 And looking forward to it, I think it should be a great episode and very informational 11 00:00:52,740 --> 00:00:54,120 for our listeners. 12 00:00:54,120 --> 00:00:57,080 I'm really excited about it, so let's get ready to it. 13 00:00:57,080 --> 00:00:59,440 Let's go enjoy it. 14 00:00:59,440 --> 00:01:01,280 So alright, so let's get going here. 15 00:01:01,280 --> 00:01:04,240 So welcome everybody, welcome to Dynamic Podcast. 16 00:01:04,240 --> 00:01:08,680 I'm your co-host Tim McElvanagh, owner and operator of swingtheorygolf.com. 17 00:01:08,680 --> 00:01:10,240 With me is my co-host Sean Klotz. 18 00:01:10,240 --> 00:01:12,120 Hey golfers, how you doing? 19 00:01:12,120 --> 00:01:16,120 Owner and operator of One Stop Golf Club in Wesley Chapel, and we are excited Tim to have 20 00:01:16,120 --> 00:01:17,400 a special guest today. 21 00:01:17,400 --> 00:01:24,720 We got Abby Merkel, she's the president and owner of AM Design and Services, and one of 22 00:01:24,720 --> 00:01:29,160 my good friends and really just a person I've relied on the last couple years in my business. 23 00:01:29,160 --> 00:01:31,120 So Abby, welcome. 24 00:01:31,120 --> 00:01:32,120 Welcome. 25 00:01:32,120 --> 00:01:33,120 Thanks. 26 00:01:33,120 --> 00:01:38,680 So first starting off, I've got a few questions here for you and I'm really excited about 27 00:01:38,680 --> 00:01:40,200 the social media side. 28 00:01:40,200 --> 00:01:45,200 I think that golf professionals need to get involved in the social media side of it. 29 00:01:45,200 --> 00:01:50,120 Their branding, the PJ really harps on that about branding and logoing. 30 00:01:50,120 --> 00:01:54,720 So my first question to you would be, can you share some insights on the importance of branding 31 00:01:54,720 --> 00:01:58,280 and how it impacts the company's presence on social media? 32 00:01:58,280 --> 00:02:03,440 Yeah, well it's not even just social media, but I know we're talking a lot about social 33 00:02:03,440 --> 00:02:04,440 media today. 34 00:02:04,440 --> 00:02:12,960 But no, branding and visual identity is huge with any business owner, large or small, because 35 00:02:12,960 --> 00:02:22,520 it gives that visibility to a consumer or potential customer, who you are, what you're 36 00:02:22,520 --> 00:02:30,440 about, and they can begin to identify you when they see your business collateral, you 37 00:02:30,440 --> 00:02:36,800 on social media, your website, wherever you are advertising or marketing your business. 38 00:02:36,800 --> 00:02:44,080 And especially with social media, making sure that you have a logo, not even just for your 39 00:02:44,080 --> 00:02:52,800 profile picture and your cover image, but also to watermark any videos or images that 40 00:02:52,800 --> 00:03:04,160 are taken specific to either you doing any videos, any how to's, tutorials, and even 41 00:03:04,160 --> 00:03:10,400 just pictures that you're taking maybe of your course of your products, whatever, because 42 00:03:10,400 --> 00:03:14,240 people like me in the advertising world will feel things. 43 00:03:14,240 --> 00:03:20,960 And you don't want the things that you have worked hard on to be taken by other people 44 00:03:20,960 --> 00:03:22,960 and used as their own. 45 00:03:22,960 --> 00:03:27,560 So watermarking is basically an industry standard to kind of keep it copyrighted, for lack of 46 00:03:27,560 --> 00:03:29,440 a better term, does that make sense? 47 00:03:29,440 --> 00:03:30,440 That's correct. 48 00:03:30,440 --> 00:03:31,440 Yeah. 49 00:03:31,440 --> 00:03:32,440 All right. 50 00:03:32,440 --> 00:03:33,440 Yep. 51 00:03:33,440 --> 00:03:37,920 So one of my questions, Abby, and I've got a million just as well as Tim does too, I 52 00:03:37,920 --> 00:03:42,080 feel like we're on a Ted Talks right now, or we're like on a master class right now 53 00:03:42,080 --> 00:03:43,080 with Abby Merkel. 54 00:03:43,080 --> 00:03:44,080 That's right. 55 00:03:44,080 --> 00:03:45,080 Yeah. 56 00:03:45,080 --> 00:03:46,800 So like I said, excited to have you. 57 00:03:46,800 --> 00:03:50,600 You've been such a help over the last three years with my business, and as we've transitioned 58 00:03:50,600 --> 00:03:56,720 from One Stop Golf Shop down in Valrico to One Stop Golf Club up in Wesley Chapel, and 59 00:03:56,720 --> 00:03:58,880 also at Links of Lake Bernadette now too. 60 00:03:58,880 --> 00:04:04,840 So just the kind of the variety of what you do, I think, I don't know if I'm your first 61 00:04:04,840 --> 00:04:08,880 golf specific client, but I know you've had a bunch of other clients and maybe talk a 62 00:04:08,880 --> 00:04:13,280 little bit kind of like the Chamber of Commerce that you do in Valrico, and also a little 63 00:04:13,280 --> 00:04:14,280 bit of background. 64 00:04:14,280 --> 00:04:19,440 But I don't really, I didn't Wikipedia like you probably like Tim did. 65 00:04:19,440 --> 00:04:20,440 I did. 66 00:04:20,440 --> 00:04:21,440 I definitely Wikipedia'd it. 67 00:04:21,440 --> 00:04:25,520 I don't think I have a Wiki page. 68 00:04:25,520 --> 00:04:28,480 But kind of how you got to where you're doing, what you're doing, because I know you did 69 00:04:28,480 --> 00:04:31,200 some sales in the past, and that's not a very good description of what you did. 70 00:04:31,200 --> 00:04:35,160 So tell us kind of how you got here over the past 15, 20 years, whatever. 71 00:04:35,160 --> 00:04:37,520 Okay, well 20 makes me really old. 72 00:04:37,520 --> 00:04:41,360 No, you're 39, and you started when you were 19. 73 00:04:41,360 --> 00:04:42,360 Right, exactly. 74 00:04:42,360 --> 00:04:45,560 No, so let me just go real quick. 75 00:04:45,560 --> 00:04:50,080 My background is corporate retail advertising. 76 00:04:50,080 --> 00:04:55,760 I spent many years in the grocery and furniture industry. 77 00:04:55,760 --> 00:05:00,240 I always said when I was in college, because I went to college for advertising. 78 00:05:00,240 --> 00:05:05,280 That's where I had just the best, always been where my love has been. 79 00:05:05,280 --> 00:05:08,040 And I always said I wanted to be the client. 80 00:05:08,040 --> 00:05:10,240 I didn't want to have clients. 81 00:05:10,240 --> 00:05:15,600 Well, fast forward, now that's what I do. 82 00:05:15,600 --> 00:05:16,800 But I guess that's the difference. 83 00:05:16,800 --> 00:05:19,680 I actually have my own creative studio. 84 00:05:19,680 --> 00:05:28,640 So I do have those clients now that I love to have clients just like you. 85 00:05:28,640 --> 00:05:34,320 And yeah, you are my first golfing client, but I was born and raised on the golf course. 86 00:05:34,320 --> 00:05:36,640 So I know golf. 87 00:05:36,640 --> 00:05:39,440 I played on my high school golf team. 88 00:05:39,440 --> 00:05:46,440 So I definitely, I've enjoyed helping you with the golf industry because that's one 89 00:05:46,440 --> 00:05:49,560 of my go-tos. 90 00:05:49,560 --> 00:05:50,560 And I love sports. 91 00:05:50,560 --> 00:05:54,520 So by the way, if you have a scramble team, Tim, you want Abby? 92 00:05:54,520 --> 00:05:56,480 Okay, I'll be giving you a call, Abby. 93 00:05:56,480 --> 00:05:59,720 You may not want her for individual stroke play, but for scramble. 94 00:05:59,720 --> 00:06:01,160 Yeah, she's your girl. 95 00:06:01,160 --> 00:06:02,160 Good. 96 00:06:02,160 --> 00:06:03,160 Sorry. 97 00:06:03,160 --> 00:06:04,160 No, that's great. 98 00:06:04,160 --> 00:06:07,160 I do have a mean drive. 99 00:06:07,160 --> 00:06:09,160 That's great. 100 00:06:09,160 --> 00:06:10,160 Not perfect though. 101 00:06:10,160 --> 00:06:13,480 Everybody in the golf industry knows no one is perfect. 102 00:06:13,480 --> 00:06:14,480 That's correct. 103 00:06:14,480 --> 00:06:18,680 But no, I don't just help the sports industry at all. 104 00:06:18,680 --> 00:06:24,200 I have a very wide variety of clients that I help. 105 00:06:24,200 --> 00:06:26,000 I've helped CPAs. 106 00:06:26,000 --> 00:06:28,200 I've helped attorneys. 107 00:06:28,200 --> 00:06:30,880 I've helped restaurants. 108 00:06:30,880 --> 00:06:31,880 People in the sports industry. 109 00:06:31,880 --> 00:06:37,600 I have a baseball academy down in South Tampa that I help. 110 00:06:37,600 --> 00:06:46,080 But a lot of the relationships that I've built and clients tell that I've been able to acquire 111 00:06:46,080 --> 00:06:53,600 over the last probably seven years have been through a local chamber of commerce. 112 00:06:53,600 --> 00:07:00,960 It's a smaller chamber, but it's a very close knit. 113 00:07:00,960 --> 00:07:03,400 I wouldn't say clicky because that's not the right word. 114 00:07:03,400 --> 00:07:04,400 It's very close knit. 115 00:07:04,400 --> 00:07:06,240 But they will work well together. 116 00:07:06,240 --> 00:07:07,240 Very active though. 117 00:07:07,240 --> 00:07:08,240 Very much so. 118 00:07:08,240 --> 00:07:09,240 Yeah. 119 00:07:09,240 --> 00:07:10,240 Yeah. 120 00:07:10,240 --> 00:07:15,400 So and the chamber has been amazing, not only for my business, but also in giving back 121 00:07:15,400 --> 00:07:17,760 whatever time that I have. 122 00:07:17,760 --> 00:07:18,760 Yeah. 123 00:07:18,760 --> 00:07:22,720 Aside from my business because I served on the board. 124 00:07:22,720 --> 00:07:25,600 I'm also an ambassador for the chamber now. 125 00:07:25,600 --> 00:07:34,800 But I just I feel that there's a lot of help just in growth with the chambers wherever 126 00:07:34,800 --> 00:07:36,320 anyone is. 127 00:07:36,320 --> 00:07:43,040 I would definitely recommend joining a local chamber if you have one for sure because it 128 00:07:43,040 --> 00:07:49,080 helps to spread the word about what you do as a business and how you can help other people 129 00:07:49,080 --> 00:07:51,400 with whatever it is that you do. 130 00:07:51,400 --> 00:07:55,040 How did you, I mean with the chamber, what kind of started your interest in that? 131 00:07:55,040 --> 00:07:59,420 I mean for just seven years ago, were you just kind of introduced to it or is it something 132 00:07:59,420 --> 00:08:03,520 that you kind of came up with on your own or what kind of got you involved with the 133 00:08:03,520 --> 00:08:04,520 chamber? 134 00:08:04,520 --> 00:08:05,520 Yeah. 135 00:08:05,520 --> 00:08:06,520 I was introduced. 136 00:08:06,520 --> 00:08:13,600 I have a friend, my husband and I coached their son in Little League Baseball. 137 00:08:13,600 --> 00:08:16,600 Yep, I did that too. 138 00:08:16,600 --> 00:08:17,600 Okay. 139 00:08:17,600 --> 00:08:19,840 So but yeah. 140 00:08:19,840 --> 00:08:25,720 And so she owns, she's the owner and editor of a local paper here. 141 00:08:25,720 --> 00:08:27,840 And she told me about the chamber. 142 00:08:27,840 --> 00:08:32,160 I went and it was fairly inexpensive. 143 00:08:32,160 --> 00:08:33,160 This one is. 144 00:08:33,160 --> 00:08:38,560 I know there's some that are very expensive but this one just kind of fits for me as a 145 00:08:38,560 --> 00:08:42,440 business owner and kind of just starting my business. 146 00:08:42,440 --> 00:08:48,200 I didn't have a lot of income so I needed to be able to find something that fit my budget. 147 00:08:48,200 --> 00:08:51,560 And I've just kind of stuck with them. 148 00:08:51,560 --> 00:08:55,560 And like I said, it's a great group of business owners. 149 00:08:55,560 --> 00:09:01,800 It's not like there are some chambers that are very, there's larger corporations that 150 00:09:01,800 --> 00:09:05,640 are involved, this one there's a few but not very many. 151 00:09:05,640 --> 00:09:11,720 It's mostly mom and pop, smaller businesses that are involved in the chamber. 152 00:09:11,720 --> 00:09:13,040 I think part of that too, Abby. 153 00:09:13,040 --> 00:09:16,920 So I've been in the rotary up in Zephyr Hills for basically about 12 years. 154 00:09:16,920 --> 00:09:20,920 And I think part of it from the small business side, we're going to get into more of the 155 00:09:20,920 --> 00:09:23,180 social media side and bigger branding. 156 00:09:23,180 --> 00:09:28,720 But it's like you said, to kind of have the hometown presence, it does allow you to meet 157 00:09:28,720 --> 00:09:29,720 business people. 158 00:09:29,720 --> 00:09:33,560 And in rotary, it's specifically not like you're not supposed to bring your business 159 00:09:33,560 --> 00:09:38,560 card in, you're not supposed to specifically network, but obviously you do. 160 00:09:38,560 --> 00:09:41,000 It's supposed to be about the world mission and the local mission. 161 00:09:41,000 --> 00:09:45,200 But I think the point for the businesses maybe listening is just get involved in something. 162 00:09:45,200 --> 00:09:47,400 You can give back in so many different ways. 163 00:09:47,400 --> 00:09:51,400 I know the chamber has some good give backs to the community type of thing. 164 00:09:51,400 --> 00:09:54,360 And I think that's, it's a passion. 165 00:09:54,360 --> 00:09:57,680 It's almost like, I will say it's kind of like when you go to church and give, it's 166 00:09:57,680 --> 00:10:03,840 like you get more out of doing the food drive than you do putting the $20 in the basket. 167 00:10:03,840 --> 00:10:05,840 You know what I'm saying? 168 00:10:05,840 --> 00:10:06,840 Yeah, very much so. 169 00:10:06,840 --> 00:10:14,000 And I'm also involved in my youngest son's high school athletic booster club. 170 00:10:14,000 --> 00:10:22,120 And I've been able to not only help the student athletes there, but also be able to contribute 171 00:10:22,120 --> 00:10:25,640 my design work in things that we do as well. 172 00:10:25,640 --> 00:10:30,560 So I don't get paid for it, but I definitely get a college for it. 173 00:10:30,560 --> 00:10:32,560 And I've met quite a few people for that too. 174 00:10:32,560 --> 00:10:33,560 So what else? 175 00:10:33,560 --> 00:10:34,560 Get involved. 176 00:10:34,560 --> 00:10:35,560 Yeah. 177 00:10:35,560 --> 00:10:36,560 There's a big bird going by. 178 00:10:36,560 --> 00:10:37,560 Yeah. 179 00:10:37,560 --> 00:10:39,840 There's a little outdoor nature session we get right now. 180 00:10:39,840 --> 00:10:40,840 That's it. 181 00:10:40,840 --> 00:10:41,840 You're on the back porch. 182 00:10:41,840 --> 00:10:42,840 Exactly. 183 00:10:42,840 --> 00:10:43,840 It's always part of it. 184 00:10:43,840 --> 00:10:44,840 We don't like to be in a studio. 185 00:10:44,840 --> 00:10:45,840 We like to be in nature. 186 00:10:45,840 --> 00:10:48,360 So we hear some golf carts every once in a while, some people yelling at each other. 187 00:10:48,360 --> 00:10:49,600 But anyways, it's fun. 188 00:10:49,600 --> 00:10:50,880 Back to the business. 189 00:10:50,880 --> 00:10:53,640 So Abby, my second question to you. 190 00:10:53,640 --> 00:10:57,440 What are some effective strategies and techniques that you've used successfully to build and 191 00:10:57,440 --> 00:11:00,320 grow your social media platform and businesses? 192 00:11:00,320 --> 00:11:03,240 I think we've kind of touched on a few of those, but what are some of the techniques 193 00:11:03,240 --> 00:11:07,040 and strategies that you're implementing? 194 00:11:07,040 --> 00:11:11,680 So in regards to building my business in what I do? 195 00:11:11,680 --> 00:11:13,280 Yes, ma'am. 196 00:11:13,280 --> 00:11:14,280 Correct. 197 00:11:14,280 --> 00:11:15,280 Okay. 198 00:11:15,280 --> 00:11:21,240 So with, you know, obviously networking is huge word of mouth when I've done something 199 00:11:21,240 --> 00:11:24,080 or anything because social media isn't the only thing I do. 200 00:11:24,080 --> 00:11:26,760 I do graphic design work as well. 201 00:11:26,760 --> 00:11:28,400 So I'm doing logos. 202 00:11:28,400 --> 00:11:32,520 I'm doing business collateral of all kinds. 203 00:11:32,520 --> 00:11:35,840 And I tell people I can do anything as small as a newspaper ad all the way to the side 204 00:11:35,840 --> 00:11:40,560 of a billboard or the side of a semi truck or even an outdoor board. 205 00:11:40,560 --> 00:11:46,680 But with social media in particular, I do workshops. 206 00:11:46,680 --> 00:11:54,080 And I think just being able to be that expert in what I do, present myself as that expert, 207 00:11:54,080 --> 00:12:04,600 I think people have been able to, I guess, to really develop the, to know that I have 208 00:12:04,600 --> 00:12:11,880 the knowledge in the background to be able to do what I say and be able to help them 209 00:12:11,880 --> 00:12:13,760 be successful because that's what I'm here for. 210 00:12:13,760 --> 00:12:18,200 I'm here to help other businesses grow. 211 00:12:18,200 --> 00:12:26,600 And so I think just being able to demonstrate my knowledge, I think is a huge, huge factor. 212 00:12:26,600 --> 00:12:33,200 And I think that goes with any type of business, whether it's in the golf industry or in the 213 00:12:33,200 --> 00:12:41,840 financial industry, anything, wherever you can become the expert and portray that on 214 00:12:41,840 --> 00:12:46,440 social media and whatever you do, I think is huge. 215 00:12:46,440 --> 00:12:49,800 I'm going to try to ask this question positively, but I got a lot of negative thoughts when 216 00:12:49,800 --> 00:12:51,440 I ask it. 217 00:12:51,440 --> 00:12:54,760 So here's where I'm going. 218 00:12:54,760 --> 00:13:00,160 Tim and I, we kind of talk about this on podcast and off podcast. 219 00:13:00,160 --> 00:13:04,280 How many people, last five years, let's just go with that, last five years, how many people 220 00:13:04,280 --> 00:13:10,080 come to us for a golf lesson and say, I saw on YouTube this guy who's telling me to do 221 00:13:10,080 --> 00:13:14,920 it this way and it's different than the way you're telling me to do it. 222 00:13:14,920 --> 00:13:21,880 The influence of YouTube and whatever, it doesn't matter, Instagram, all of it. 223 00:13:21,880 --> 00:13:27,700 And then before five years ago, it was my buddy on Sunday morning told me I was lifting 224 00:13:27,700 --> 00:13:30,700 my head up. 225 00:13:30,700 --> 00:13:35,680 And even though that guy can't break 100, it doesn't matter. 226 00:13:35,680 --> 00:13:42,960 So question being, do you get, I'm going to use the word pushback or are you kind of viewed 227 00:13:42,960 --> 00:13:48,320 as the, hey, I am the professional, I am the expert in the field, or do people still even 228 00:13:48,320 --> 00:13:51,640 question you on some of the strategies that you use? 229 00:13:51,640 --> 00:13:53,640 I do not know everything. 230 00:13:53,640 --> 00:13:54,640 Yep. 231 00:13:54,640 --> 00:13:55,640 Sorry. 232 00:13:55,640 --> 00:13:57,720 And really no one does. 233 00:13:57,720 --> 00:14:04,360 But I think a lot of people will come to me and ask questions, but they also know other 234 00:14:04,360 --> 00:14:05,960 people too. 235 00:14:05,960 --> 00:14:11,000 And like you said, everybody has their own ways of doing things. 236 00:14:11,000 --> 00:14:14,680 I have my own way and it's different from somebody else who does the exact same thing 237 00:14:14,680 --> 00:14:16,360 I do. 238 00:14:16,360 --> 00:14:25,360 As long as someone is able to get the results they want, I don't have a problem if somebody 239 00:14:25,360 --> 00:14:30,920 feels more comfortable in doing something with somebody else that does what I do. 240 00:14:30,920 --> 00:14:37,040 And I am always ready to help answer questions. 241 00:14:37,040 --> 00:14:43,040 I've got one friend who's a business owner here locally who uses somebody else for her 242 00:14:43,040 --> 00:14:47,400 business as social media, but she'll ask me questions. 243 00:14:47,400 --> 00:14:52,520 Not to question that person, but just because something's come up and she doesn't want 244 00:14:52,520 --> 00:14:58,000 to bother them or I'm readily, maybe a little bit more readily available at that time. 245 00:14:58,000 --> 00:15:06,200 So again, people come to me because I am the expert, and I'm the first to tell you I don't 246 00:15:06,200 --> 00:15:07,200 know everything. 247 00:15:07,200 --> 00:15:11,840 Because especially in the world of social media, everything is constantly changing. 248 00:15:11,840 --> 00:15:12,840 Yeah. 249 00:15:12,840 --> 00:15:13,840 Absolutely. 250 00:15:13,840 --> 00:15:14,840 Absolutely. 251 00:15:14,840 --> 00:15:19,480 I got more if you want me to keep going. 252 00:15:19,480 --> 00:15:27,520 So when you go through the PGA certification, you go through three levels of PGA work. 253 00:15:27,520 --> 00:15:31,940 Basically you go to three different seminars, basically over a two and a half year timeframe. 254 00:15:31,940 --> 00:15:34,520 Some people take five years to take it, to finish it. 255 00:15:34,520 --> 00:15:35,520 But it should be... 256 00:15:35,520 --> 00:15:36,520 Song. 257 00:15:36,520 --> 00:15:39,180 I didn't say anything to you Matt, don't worry. 258 00:15:39,180 --> 00:15:42,140 But it should take around two to three years. 259 00:15:42,140 --> 00:15:47,120 But one of my first instructors will call it, he said to me, or he said to the class, 260 00:15:47,120 --> 00:15:50,600 he said, this is the question you're going to get constantly in the Pro Shop. 261 00:15:50,600 --> 00:15:52,940 And I'm sure Abby, you get this question. 262 00:15:52,940 --> 00:15:56,800 It is the member comes up to you and says, hey, do you got a second where you can talk 263 00:15:56,800 --> 00:15:57,880 to me about my golf swing? 264 00:15:57,880 --> 00:16:00,600 I'm slicing it, it's coming over the top, whatever something's happening. 265 00:16:00,600 --> 00:16:02,280 Do you got a couple minutes? 266 00:16:02,280 --> 00:16:04,880 And the guy said, look at your watch, tell him, sure. 267 00:16:04,880 --> 00:16:07,760 Every minute is $5. 268 00:16:07,760 --> 00:16:12,280 And if you want five minutes, here's $25. 269 00:16:12,280 --> 00:16:14,420 So it's that bridge and we do it all the time too. 270 00:16:14,420 --> 00:16:18,000 We still give away quote unquote free information. 271 00:16:18,000 --> 00:16:22,840 We're doing it on the YouTube and on YouTube channels and in Instagram posts just to try 272 00:16:22,840 --> 00:16:25,720 to promote the businesses that we own currently. 273 00:16:25,720 --> 00:16:29,960 But then where I'm leading to it is the, OK, now how do we monetize? 274 00:16:29,960 --> 00:16:33,000 And that's probably the ultimate question you get asked quite a bit. 275 00:16:33,000 --> 00:16:35,120 How do you monetize your social media? 276 00:16:35,120 --> 00:16:38,600 And maybe share with audience some of the strategies. 277 00:16:38,600 --> 00:16:39,600 OK, great. 278 00:16:39,600 --> 00:16:46,440 You've got good content, but how do you go from free to maybe monetizing that and becoming 279 00:16:46,440 --> 00:16:50,720 Rick Shields or TXG or some of these guys that have huge, huge followings? 280 00:16:50,720 --> 00:16:51,720 Correct. 281 00:16:51,720 --> 00:16:53,080 So no pressure, Abby. 282 00:16:53,080 --> 00:16:54,080 We're taking notes. 283 00:16:54,080 --> 00:16:55,080 Go. 284 00:16:55,080 --> 00:16:56,080 Oh, Lord. 285 00:16:56,080 --> 00:17:08,160 OK, well, so, you know, every every business is going to be different based on what they 286 00:17:08,160 --> 00:17:10,440 do and what they can offer. 287 00:17:10,440 --> 00:17:15,600 Oh, yeah, I definitely give too much free information. 288 00:17:15,600 --> 00:17:25,960 And to monetize these days, it's obviously you're in the world of YouTube, of Instagram, 289 00:17:25,960 --> 00:17:26,960 TikTok. 290 00:17:26,960 --> 00:17:32,680 Obviously, the more followers you have, the better off it's going to be financially down 291 00:17:32,680 --> 00:17:33,680 the road. 292 00:17:33,680 --> 00:17:40,440 But you have to work your ass off to get that going and keep it up. 293 00:17:40,440 --> 00:17:43,320 So really, it's OK. 294 00:17:43,320 --> 00:17:44,880 What expertise do you have? 295 00:17:44,880 --> 00:17:53,400 Do you have the ability to potentially put what you do into written form to write a book? 296 00:17:53,400 --> 00:17:55,800 Maybe it's an audio book. 297 00:17:55,800 --> 00:17:58,040 Maybe it's a video book. 298 00:17:58,040 --> 00:18:02,240 Maybe it's a video. 299 00:18:02,240 --> 00:18:06,200 What is going to be the best vehicle to get what you have out there? 300 00:18:06,200 --> 00:18:07,200 Are there workshops? 301 00:18:07,200 --> 00:18:10,760 You know, there's these whole, you know, these funnels. 302 00:18:10,760 --> 00:18:17,720 I'm sure a lot of people have heard the word about, you know, funnel, which is giving somebody 303 00:18:17,720 --> 00:18:19,960 a nugget for free. 304 00:18:19,960 --> 00:18:28,560 And then when they grab a hold of that, they then are offered something for a financial. 305 00:18:28,560 --> 00:18:30,400 It's a little bit bigger of a nugget. 306 00:18:30,400 --> 00:18:34,800 And that's maybe I don't know, you know, maybe something less than thirty dollars. 307 00:18:34,800 --> 00:18:41,000 And it's giving them a little bit more and then you give them maybe a master class or 308 00:18:41,000 --> 00:18:46,200 it's a live workshop to where you can actually do Q&A. 309 00:18:46,200 --> 00:18:50,080 And those types of things are evergreen. 310 00:18:50,080 --> 00:18:55,600 And evergreen is basically something that you don't actually have to sit there and do 311 00:18:55,600 --> 00:18:56,600 on a daily basis. 312 00:18:56,600 --> 00:19:02,480 It's doing it on its own and making the money, you know, that way. 313 00:19:02,480 --> 00:19:06,720 So that's kind of how you do that. 314 00:19:06,720 --> 00:19:12,000 I think in the golf world, there's some people that we follow, instructors and T Mac and 315 00:19:12,000 --> 00:19:16,040 I talk and not arrogantly, like we just say they have better social media people than 316 00:19:16,040 --> 00:19:18,880 we do or better production teams and better advertising department. 317 00:19:18,880 --> 00:19:21,400 They have more money backing them. 318 00:19:21,400 --> 00:19:25,660 But the content, again, almost like you said about yourself, like the content might be 319 00:19:25,660 --> 00:19:28,680 slightly different than what we would maybe tell a golfer. 320 00:19:28,680 --> 00:19:29,680 Maybe it's not. 321 00:19:29,680 --> 00:19:31,400 Maybe it's the same thing that we're telling golfers. 322 00:19:31,400 --> 00:19:39,520 But that point of basically, I see that where they give the nugget and they have the little, 323 00:19:39,520 --> 00:19:44,680 not header, but on the bottom of the post it says, click here if you want more information 324 00:19:44,680 --> 00:19:45,760 type of thing. 325 00:19:45,760 --> 00:19:50,600 And then it opens up the library of, okay, we're going to give you the book of Genesis 326 00:19:50,600 --> 00:19:53,000 now and then we're going to give you the entire Bible later. 327 00:19:53,000 --> 00:19:55,000 Kind of the idea, right? 328 00:19:55,000 --> 00:19:57,400 I mean, that's kind of what it seems like. 329 00:19:57,400 --> 00:20:02,200 Yeah, and like I said, everything's, everybody's going to be different. 330 00:20:02,200 --> 00:20:07,160 And I think it's how you're going to set yourself apart. 331 00:20:07,160 --> 00:20:12,280 What makes you different than the next person that does the same thing you do. 332 00:20:12,280 --> 00:20:13,280 Right. 333 00:20:13,280 --> 00:20:14,280 Yep. 334 00:20:14,280 --> 00:20:15,280 That's why we started. 335 00:20:15,280 --> 00:20:16,280 Maybe it's your personality. 336 00:20:16,280 --> 00:20:20,680 Maybe it's your delivery of whatever it is that you're doing or you're trying to demonstrate 337 00:20:20,680 --> 00:20:22,400 or show or talk about. 338 00:20:22,400 --> 00:20:23,400 Yeah. 339 00:20:23,400 --> 00:20:28,040 There's branding and even in the social media, like there's a instructor, his name is George 340 00:20:28,040 --> 00:20:30,040 Gankas and out in California. 341 00:20:30,040 --> 00:20:31,040 Yes. 342 00:20:31,040 --> 00:20:36,440 And he's super well known, really technical with some of his instruction, but probably 343 00:20:36,440 --> 00:20:40,560 haven't seen a video of him without shorts and without sandals. 344 00:20:40,560 --> 00:20:42,280 Like that's his, it's his stick. 345 00:20:42,280 --> 00:20:43,280 Yeah. 346 00:20:43,280 --> 00:20:45,560 He's got sweaties on and some shorts. 347 00:20:45,560 --> 00:20:46,560 Yeah. 348 00:20:46,560 --> 00:20:49,040 And he's teaching it like this, you know, beat up driving range. 349 00:20:49,040 --> 00:20:51,520 You would never think that he's, that is this. 350 00:20:51,520 --> 00:20:54,840 And again, super analytical mind, great, you know, he's got a couple of guys actually on 351 00:20:54,840 --> 00:20:58,160 tour that he's kind of worked with, which is also in our world, by the way, that's how 352 00:20:58,160 --> 00:21:01,160 you do kind of like, you know, I'm 52. 353 00:21:01,160 --> 00:21:05,920 So I've kind of got like this, um, this generation of, of David Leadbetter was one of the teachers 354 00:21:05,920 --> 00:21:10,400 back in the eighties, nineties who had, he just started having a stable of golfers. 355 00:21:10,400 --> 00:21:11,400 Yeah. 356 00:21:11,400 --> 00:21:12,520 And it's a little bit of luck. 357 00:21:12,520 --> 00:21:18,440 It's a little bit of, Hey, you are talented, but you do find Nick Faldo or George Price. 358 00:21:18,440 --> 00:21:24,840 Yeah, you just find a certain, um, um, what's a Haney, um, Hank Haney, Hank Haney. 359 00:21:24,840 --> 00:21:25,840 Yep. 360 00:21:25,840 --> 00:21:28,440 And Butch Harmon, Butch Harmon was kind of tiger's teacher for a little bit. 361 00:21:28,440 --> 00:21:32,520 And as soon as you get that tag on you, you're, you're, you know, you're, you're, you're good 362 00:21:32,520 --> 00:21:36,160 from now you're all of a sudden your word is made, yeah, is more important. 363 00:21:36,160 --> 00:21:38,760 So yeah, I think there's a lot of that to that. 364 00:21:38,760 --> 00:21:40,720 So that's that's the timing right there. 365 00:21:40,720 --> 00:21:41,720 Right. 366 00:21:41,720 --> 00:21:42,720 And timing. 367 00:21:42,720 --> 00:21:43,720 Yep. 368 00:21:43,720 --> 00:21:47,160 Um, so Abby, I would kind of ask the question, um, you know, what is, what is kind of some 369 00:21:47,160 --> 00:21:49,280 good ways to, to gather followers? 370 00:21:49,280 --> 00:21:50,820 Is it through video? 371 00:21:50,820 --> 00:21:54,800 Is it through audio like podcasting that we're doing here? 372 00:21:54,800 --> 00:21:59,800 Um, what do you kind of find is, is reaching the most people out there in the media that 373 00:21:59,800 --> 00:22:02,920 we can get into, I guess would be my question to you. 374 00:22:02,920 --> 00:22:14,000 So obviously, well, not obviously to everybody, but yeah, um, that video is king right now, 375 00:22:14,000 --> 00:22:20,960 um, with the world of YouTube, TikTok, uh, Instagram reels, even Facebook reels. 376 00:22:20,960 --> 00:22:28,400 Um, there's been some discussion though, cause when Instagram started, it was very image 377 00:22:28,400 --> 00:22:29,400 driven. 378 00:22:29,400 --> 00:22:30,400 It was photography. 379 00:22:30,400 --> 00:22:37,680 And now to compete with the TikTok and the YouTube of the world, um, they definitely 380 00:22:37,680 --> 00:22:42,880 lean more heavily on their reels and stories and videos. 381 00:22:42,880 --> 00:22:44,840 Yeah, those have been big. 382 00:22:44,840 --> 00:22:50,600 Um, but they're, they're finding that there's just so much of it now that they're actually 383 00:22:50,600 --> 00:22:57,200 wanting to try and drive it back more towards the still photography type stuff. 384 00:22:57,200 --> 00:23:00,760 But that doesn't mean you don't do video. 385 00:23:00,760 --> 00:23:02,240 You should be doing video. 386 00:23:02,240 --> 00:23:06,280 And I mean, you can take a video on your phone. 387 00:23:06,280 --> 00:23:09,880 Everybody's got, you know, the latest and greatest anymore in the way of a phone. 388 00:23:09,880 --> 00:23:16,000 Yeah, this can be a video on your phone and share it on TikTok. 389 00:23:16,000 --> 00:23:20,160 If you have a TikTok account, if you are on Instagram, you can share it to your reels 390 00:23:20,160 --> 00:23:21,560 and your stories. 391 00:23:21,560 --> 00:23:23,400 You can post them as well. 392 00:23:23,400 --> 00:23:26,840 Um, you know, on Facebook, you can share it on YouTube. 393 00:23:26,840 --> 00:23:34,120 Um, again, it's, um, on social media, which YouTube is not considered social media as 394 00:23:34,120 --> 00:23:35,680 much as people think it is. 395 00:23:35,680 --> 00:23:36,680 And neither is Pinterest. 396 00:23:36,680 --> 00:23:41,360 If you guys even know what Pinterest is, it's more female. 397 00:23:41,360 --> 00:23:50,080 Um, those two platforms, Pinterest and, and, and, um, YouTube are not, uh, social media 398 00:23:50,080 --> 00:23:51,080 platforms. 399 00:23:51,080 --> 00:24:01,840 They're actually SEO search engine optimization, where that all leads somebody back to websites. 400 00:24:01,840 --> 00:24:07,880 And so to have, if you're on social media, great, but you need to have whatever you can 401 00:24:07,880 --> 00:24:11,360 in the way of, of SEO. 402 00:24:11,360 --> 00:24:19,160 Um, you know, if you're on YouTube and you're doing videos on instruction or of whatever 403 00:24:19,160 --> 00:24:27,600 kind, make sure you're using keywords, um, on your posts, on your, on your videos and 404 00:24:27,600 --> 00:24:30,280 stuff when you're preparing everything before uploading. 405 00:24:30,280 --> 00:24:33,760 And what would be some keywords that we would kind of look for maybe in the golf industry, 406 00:24:33,760 --> 00:24:35,320 I guess I would say. 407 00:24:35,320 --> 00:24:40,520 I mean golf, uh, golfer. 408 00:24:40,520 --> 00:24:47,280 I mean anything that that video is about, whether it's the golf swing, if it's, um, 409 00:24:47,280 --> 00:24:55,560 you know, driving, uh, putting short game, uh, golf ball, uh, golf course, you know, 410 00:24:55,560 --> 00:24:58,560 anything there's, there's ways you can actually search. 411 00:24:58,560 --> 00:25:10,720 You can Google search keywords for golf instructor and a, you can find, um, hashtags, keywords, 412 00:25:10,720 --> 00:25:15,360 um, with, you know, for that particular subject. 413 00:25:15,360 --> 00:25:21,320 So you anywhere anymore, you can Google anything and you can Google those types of things and 414 00:25:21,320 --> 00:25:26,440 be able to implement those, um, in your posts on the backend of your videos and stuff like 415 00:25:26,440 --> 00:25:27,440 that. 416 00:25:27,440 --> 00:25:32,360 And is there still a, um, I'm going to use the word classification, but like, is there 417 00:25:32,360 --> 00:25:40,160 still segmentations for age groups, meaning my daughters, 23, 21, 18 would probably don't 418 00:25:40,160 --> 00:25:44,480 use Facebook as much as, you know, my generation or whatever they are more. 419 00:25:44,480 --> 00:25:45,480 Yeah. 420 00:25:45,480 --> 00:25:48,680 And then even tick talk and just a little bit of kind of give me, give us the breakdown 421 00:25:48,680 --> 00:25:54,320 of who's using X, who's using Facebook, Instagram, what, you know, whatever the other generational 422 00:25:54,320 --> 00:25:55,320 breakdown. 423 00:25:55,320 --> 00:25:56,320 Yeah. 424 00:25:56,320 --> 00:25:57,320 Yeah. 425 00:25:57,320 --> 00:26:00,480 I'm going to use Facebook because I definitely use it in some of my workshops. 426 00:26:00,480 --> 00:26:05,120 So we'll start with the oldest and greatest ones, right? 427 00:26:05,120 --> 00:26:13,280 Um, the baby boomers, um, they're typically 55 plus, um, they're going to be, um, very 428 00:26:13,280 --> 00:26:14,760 much on Facebook. 429 00:26:14,760 --> 00:26:19,800 They're using it pretty much 90% plus the time. 430 00:26:19,800 --> 00:26:20,800 Okay. 431 00:26:20,800 --> 00:26:27,600 And they're very much driven to be, um, uh, brand loyalists. 432 00:26:27,600 --> 00:26:33,960 Um, so they, you know, Facebook, other than like my space back before Facebook started, 433 00:26:33,960 --> 00:26:34,960 you're dating yourself now. 434 00:26:34,960 --> 00:26:35,960 Go ahead. 435 00:26:35,960 --> 00:26:36,960 I'm not, I just heard about it. 436 00:26:36,960 --> 00:26:37,960 I know. 437 00:26:37,960 --> 00:26:38,960 There you go. 438 00:26:38,960 --> 00:26:39,960 You read an encyclopedia. 439 00:26:39,960 --> 00:26:40,960 You read about it. 440 00:26:40,960 --> 00:26:41,960 Good job. 441 00:26:41,960 --> 00:26:42,960 Exactly. 442 00:26:42,960 --> 00:26:48,160 Um, no, but Facebook was kind of like the OT in the world of social media. 443 00:26:48,160 --> 00:26:54,000 And so that's where they're going to say they learn Facebook and they're going to stay with 444 00:26:54,000 --> 00:26:55,000 me. 445 00:26:55,000 --> 00:26:56,000 Okay. 446 00:26:56,000 --> 00:27:01,920 Um, we'll venture out, but that's, that's, you know, far between, but, uh, Gen X, um, 447 00:27:01,920 --> 00:27:04,520 they're 35 to 54. 448 00:27:04,520 --> 00:27:08,800 They're going to be on Facebook, but they're going to be more on Instagram. 449 00:27:08,800 --> 00:27:15,880 Um, and tick tock, um, the no tick tock is the newest line out there, um, in the way 450 00:27:15,880 --> 00:27:23,640 of the majors, um, but they're, you know, everybody is talking more, but it is Facebook, 451 00:27:23,640 --> 00:27:30,720 Instagram and, uh, millennials, which are the 18 to 34 year olds. 452 00:27:30,720 --> 00:27:40,080 Uh, they're going to be on Instagram, Snapchat, tick tock, um, and then Gen Z, which is under 453 00:27:40,080 --> 00:27:41,560 18. 454 00:27:41,560 --> 00:27:44,280 They're going to be on tick tock mostly. 455 00:27:44,280 --> 00:27:48,840 Um, kids always use Snapchat because they like to take a picture of a quadrant of their 456 00:27:48,840 --> 00:27:50,880 face and post it to their friends. 457 00:27:50,880 --> 00:27:51,880 Okay. 458 00:27:51,880 --> 00:27:58,000 Uh, you know, whatever, but, but I would say that, um, you need to take a look at who you're 459 00:27:58,000 --> 00:28:01,400 targeting and figure out where you need to be. 460 00:28:01,400 --> 00:28:02,920 It's another one. 461 00:28:02,920 --> 00:28:06,880 LinkedIn is going to be anybody who's, you know, in business. 462 00:28:06,880 --> 00:28:14,160 So I would say baby boomers, probably the younger of the baby boomers, Gen X and maybe 463 00:28:14,160 --> 00:28:18,360 the older millennial older side of the millennials are on LinkedIn. 464 00:28:18,360 --> 00:28:25,240 So you really need to take a look at who you want to target, who your prime customer is 465 00:28:25,240 --> 00:28:28,000 and make sure that you're on those. 466 00:28:28,000 --> 00:28:32,760 Now I didn't mention Twitter or these days it's X. 467 00:28:32,760 --> 00:28:40,800 Um, that is actually really good, especially if you are in the sports industry, um, because 468 00:28:40,800 --> 00:28:50,080 it's heavy in sports and entertainment, uh, is, is where the Twitter slash X tends to 469 00:28:50,080 --> 00:28:56,640 tend to everybody be like with my boys, both like baseball and all of the scouting and 470 00:28:56,640 --> 00:28:59,520 all of the discussion gets done on Twitter. 471 00:28:59,520 --> 00:29:06,200 Um, so I would say make sure that if you're in the golf industry, you're on Twitter as 472 00:29:06,200 --> 00:29:07,200 well. 473 00:29:07,200 --> 00:29:08,200 Okay. 474 00:29:08,200 --> 00:29:09,200 That's interesting. 475 00:29:09,200 --> 00:29:10,200 That's good to know. 476 00:29:10,200 --> 00:29:16,800 So, um, I guess I, you know, you kind of answered most of my questions there, but I guess what 477 00:29:16,800 --> 00:29:21,120 I, the last one I would kind of answer or ask is, um, can you provide some tips and 478 00:29:21,120 --> 00:29:25,680 advice for businesses or individuals looking to enhance their social media presence and 479 00:29:25,680 --> 00:29:28,240 make a more impactful presence? 480 00:29:28,240 --> 00:29:30,720 I think you've kind of touched on that quite a bit here. 481 00:29:30,720 --> 00:29:35,880 Um, but you know, any, you know, is there any, I guess, you know, things that you kind 482 00:29:35,880 --> 00:29:40,360 of do with the videos or things that, that really kind of stand out that, you know, make 483 00:29:40,360 --> 00:29:43,440 it, you know, well known that, Hey, there I am here. 484 00:29:43,440 --> 00:29:44,440 I am. 485 00:29:44,440 --> 00:29:45,440 Look at me. 486 00:29:45,440 --> 00:29:46,920 Isn't a big part of it just being consistent with it. 487 00:29:46,920 --> 00:29:50,280 Isn't that like maybe one of the top five rules or something? 488 00:29:50,280 --> 00:29:52,640 Yeah, definitely being consistent. 489 00:29:52,640 --> 00:29:58,320 Um, I mean, if you're doing how to videos, uh, you know, maybe doing those once a week 490 00:29:58,320 --> 00:30:05,160 on a particular day, um, you know, those types of things, but I would say the biggest, one 491 00:30:05,160 --> 00:30:09,360 of the big questions that I'm always asked is how often should it be posting? 492 00:30:09,360 --> 00:30:15,440 Um, it depends on your industry, where you are, what you're doing. 493 00:30:15,440 --> 00:30:22,320 Um, I, I used to always say you have to be on there every single day because you don't 494 00:30:22,320 --> 00:30:27,880 know when somebody's on social media and you want to make sure you're getting whoever, 495 00:30:27,880 --> 00:30:33,280 whenever they're out there, but it's not feasible for everybody to do. 496 00:30:33,280 --> 00:30:37,280 So my recommendation these days is you need to be on social media. 497 00:30:37,280 --> 00:30:43,400 You need to be doing posts consistently three days a week at least. 498 00:30:43,400 --> 00:30:50,600 If you can do more great, do you need to be out there every hour on the hour doing posts? 499 00:30:50,600 --> 00:30:51,600 No. 500 00:30:51,600 --> 00:30:55,340 Um, but I, again, it depends on your business. 501 00:30:55,340 --> 00:31:01,080 I would say though, three days a week at least, and just a post each of those things. 502 00:31:01,080 --> 00:31:06,400 How about responding back to people? 503 00:31:06,400 --> 00:31:11,320 I see that a lot in our stuff that, um, and I, I'm going to say it, I'm going to, I always 504 00:31:11,320 --> 00:31:12,440 preface my questions. 505 00:31:12,440 --> 00:31:18,600 It's funny, but, um, so from the Google review part of the world, from the golf course perspective, 506 00:31:18,600 --> 00:31:24,400 um, and, and even like, you know, in, in lessons we get, maybe somebody will maybe do a review 507 00:31:24,400 --> 00:31:27,760 on us, but we're, we're one man operation kind of smaller, whatever. 508 00:31:27,760 --> 00:31:31,800 I'll get some reviews of the, of the golf club, you know, one stop golf club. 509 00:31:31,800 --> 00:31:33,800 Um, people like it and that type of thing. 510 00:31:33,800 --> 00:31:39,800 But from the golf course perspective, Tim's worked at a golf course since he was 18 in 511 00:31:39,800 --> 00:31:43,320 various facts, you know, fashions and kind of back and forth. 512 00:31:43,320 --> 00:31:45,040 And I've been at a golf course since I was 13. 513 00:31:45,040 --> 00:31:53,800 So my, my long-winded question is Google reviews are challenging because one day I can have 514 00:31:53,800 --> 00:31:58,160 a review of the golf courses in the best shape ever, the hot dogs were great. 515 00:31:58,160 --> 00:31:59,440 The greens were perfect. 516 00:31:59,440 --> 00:32:00,800 The starter was friendly. 517 00:32:00,800 --> 00:32:05,000 And then the same golf, same day, it's the complete opposite. 518 00:32:05,000 --> 00:32:06,000 Staff was miserable. 519 00:32:06,000 --> 00:32:07,000 The carts didn't run. 520 00:32:07,000 --> 00:32:08,000 The greens are slow. 521 00:32:08,000 --> 00:32:09,000 One grumpy man on there. 522 00:32:09,000 --> 00:32:12,080 You know, so it's hard to like respond in earnest. 523 00:32:12,080 --> 00:32:15,520 I'll say from the business owner side, and I'm the manager, not the business owner, but 524 00:32:15,520 --> 00:32:20,840 still from the owner side of the, of Lake Bernadette to, you know, I guess you should 525 00:32:20,840 --> 00:32:24,040 still respond, but it's hard to bite your lip sometimes. 526 00:32:24,040 --> 00:32:27,040 Maybe you pointed to that? 527 00:32:27,040 --> 00:32:28,040 Yeah. 528 00:32:28,040 --> 00:32:34,520 So, just to do a quick sidebar to get to the answer for you. 529 00:32:34,520 --> 00:32:42,280 So I worked for a furniture company and they're predominantly in the Southeast. 530 00:32:42,280 --> 00:32:48,800 And the name of the company was the family that founded the company, their last name. 531 00:32:48,800 --> 00:32:49,800 Okay. 532 00:32:49,800 --> 00:32:52,000 So it's this is bad clock furniture. 533 00:32:52,000 --> 00:32:53,000 Okay. 534 00:32:53,000 --> 00:32:54,000 So, okay. 535 00:32:54,000 --> 00:32:58,280 Everybody has their little, little wheels going in their heads with that. 536 00:32:58,280 --> 00:33:05,800 Well, I helped start the fan of the company's Facebook page back when I worked with them 537 00:33:05,800 --> 00:33:12,360 and all of the executives were, oh my gosh, you know, we can't do this. 538 00:33:12,360 --> 00:33:17,440 We're afraid, you know, not only is this a name going to create stir, but what if we 539 00:33:17,440 --> 00:33:19,440 get a bad review? 540 00:33:19,440 --> 00:33:23,640 And I'm going to sit there and I'm going, okay, then you address it. 541 00:33:23,640 --> 00:33:24,640 You acknowledge it. 542 00:33:24,640 --> 00:33:26,640 You try and resolve it. 543 00:33:26,640 --> 00:33:35,440 So you know, so even back, you know, 20 years ago, still holds true today. 544 00:33:35,440 --> 00:33:37,400 You reply to the good ones. 545 00:33:37,400 --> 00:33:39,000 You reply to the bad ones. 546 00:33:39,000 --> 00:33:42,520 The good ones, you're saying, thank you so much for taking your time, taking the time 547 00:33:42,520 --> 00:33:44,280 to leave a review. 548 00:33:44,280 --> 00:33:46,000 We appreciate it. 549 00:33:46,000 --> 00:33:51,400 I mean, there's times where if somebody leaves a three or a four, three is still considered 550 00:33:51,400 --> 00:33:54,960 decent, but you'd rather have a four or five. 551 00:33:54,960 --> 00:34:01,400 You're asking them, okay, you left me a three or a four and you left me a great review. 552 00:34:01,400 --> 00:34:03,600 How can we make it a five? 553 00:34:03,600 --> 00:34:04,600 Gotcha. 554 00:34:04,600 --> 00:34:05,600 Gotcha. 555 00:34:05,600 --> 00:34:09,280 You know, so you always want to show that you're trying to improve. 556 00:34:09,280 --> 00:34:15,800 If it's a bad review, then you're going, I am sorry that you've had the experience you've 557 00:34:15,800 --> 00:34:18,040 had with whatever. 558 00:34:18,040 --> 00:34:23,960 I don't even care if they said your food sucks or, you know, the service was horrible, whatever 559 00:34:23,960 --> 00:34:24,960 the case might be. 560 00:34:24,960 --> 00:34:27,960 You're like, I'm sorry this happened. 561 00:34:27,960 --> 00:34:29,640 What you know, please give us a call. 562 00:34:29,640 --> 00:34:33,560 We'd love to talk to you, see how we can make it right. 563 00:34:33,560 --> 00:34:40,800 You're typically when somebody leaves a bad review, they're in a heat of the moment and 564 00:34:40,800 --> 00:34:42,960 they just want to get it off their chest. 565 00:34:42,960 --> 00:34:48,920 They're more than likely not going to reply or call you after your reply to them. 566 00:34:48,920 --> 00:34:49,920 Gotcha. 567 00:34:49,920 --> 00:34:52,960 It's kind of a water and they got it out there. 568 00:34:52,960 --> 00:34:55,400 Because they feel a little embarrassed about it, I guess. 569 00:34:55,400 --> 00:34:57,640 No, I don't think they do. 570 00:34:57,640 --> 00:35:01,400 You know, because they probably do it everywhere they go. 571 00:35:01,400 --> 00:35:02,400 Right, right, right. 572 00:35:02,400 --> 00:35:03,400 Okay. 573 00:35:03,400 --> 00:35:10,640 But honestly, I think it's, you know, and it shows that you're human as a business or 574 00:35:10,640 --> 00:35:14,960 an individual that there's going to be pickups. 575 00:35:14,960 --> 00:35:21,440 It shows that you're human and it shows that you're trying to help rectify the situation. 576 00:35:21,440 --> 00:35:28,160 There are, you know, and if you have one bad review and everything else has been good, 577 00:35:28,160 --> 00:35:33,440 people are going to be smart enough to know that that person is probably just, they had 578 00:35:33,440 --> 00:35:34,440 a bad review. 579 00:35:34,440 --> 00:35:35,440 Yeah. 580 00:35:35,440 --> 00:35:36,440 Or they're just always like that. 581 00:35:36,440 --> 00:35:37,440 Gotcha. 582 00:35:37,440 --> 00:35:38,440 Yeah. 583 00:35:38,440 --> 00:35:40,880 And killing with kindness is basically the... 584 00:35:40,880 --> 00:35:41,880 Correct. 585 00:35:41,880 --> 00:35:42,880 Yeah. 586 00:35:42,880 --> 00:35:52,280 If it's that bad and you feel that agitated or angry at that particular time, walk away. 587 00:35:52,280 --> 00:35:58,600 And we always had coaches say, you don't confront us if you're a ticked off parent, you come 588 00:35:58,600 --> 00:36:01,600 back to us in 24 hours or 48 hours. 589 00:36:01,600 --> 00:36:03,560 You do the same with this review. 590 00:36:03,560 --> 00:36:08,720 You're going to step away, filter out that aggression that you probably had towards that 591 00:36:08,720 --> 00:36:09,720 person. 592 00:36:09,720 --> 00:36:11,320 Yeah, the emotion that's running through you. 593 00:36:11,320 --> 00:36:12,320 Yep. 594 00:36:12,320 --> 00:36:17,800 And then you just, and then you come back and you are as politically correct as you 595 00:36:17,800 --> 00:36:18,800 can. 596 00:36:18,800 --> 00:36:19,800 Right. 597 00:36:19,800 --> 00:36:25,360 Because bad reviews can do damage, but if it's just one, then you're okay. 598 00:36:25,360 --> 00:36:29,240 But if there's multiples about the same situation, then you need to look at what's going on. 599 00:36:29,240 --> 00:36:30,240 Yeah. 600 00:36:30,240 --> 00:36:31,240 We need to fix the hot dogs or whatever. 601 00:36:31,240 --> 00:36:32,240 Absolutely. 602 00:36:32,240 --> 00:36:33,240 Yeah. 603 00:36:33,240 --> 00:36:34,240 We need to fix the hot dogs. 604 00:36:34,240 --> 00:36:35,240 Absolutely. 605 00:36:35,240 --> 00:36:36,240 Time out. 606 00:36:36,240 --> 00:36:37,240 Start getting to work. 607 00:36:37,240 --> 00:36:40,000 And then just to make it the positive, again, kind of business growth side, the reason that 608 00:36:40,000 --> 00:36:45,040 you're doing that as the owner is to show the consumer who is Googling you, checking 609 00:36:45,040 --> 00:36:47,480 out your reviews, whatever, that you do care. 610 00:36:47,480 --> 00:36:48,480 Right? 611 00:36:48,480 --> 00:36:52,000 I mean, that's kind of, that's why they're going to come to your golf course or your 612 00:36:52,000 --> 00:36:57,720 business or whatever, because you have taken the time as a small business owner to, hey, 613 00:36:57,720 --> 00:36:58,720 respond back. 614 00:36:58,720 --> 00:37:00,000 And that's why you're not just ignoring them. 615 00:37:00,000 --> 00:37:01,000 Yes? 616 00:37:01,000 --> 00:37:02,000 Yeah. 617 00:37:02,000 --> 00:37:07,600 And I've told that there's been six times with some of my clients, they're like, well, 618 00:37:07,600 --> 00:37:11,520 how am I going to get Google reviews? 619 00:37:11,520 --> 00:37:17,600 You know, because I'm telling people now, don't get Facebook reviews because there's 620 00:37:17,600 --> 00:37:18,600 bots out there. 621 00:37:18,600 --> 00:37:23,400 And I know I'm taking that to the next level here, but there's bots now that look for keywords. 622 00:37:23,400 --> 00:37:28,320 And when people leave reviews, they come in and they just go off on some random standard 623 00:37:28,320 --> 00:37:33,000 that has nothing to do with either your business or what you do. 624 00:37:33,000 --> 00:37:34,000 Right. 625 00:37:34,000 --> 00:37:37,640 So Google reviews, you have to have. 626 00:37:37,640 --> 00:37:42,640 You need to have to validate not only your business with Google, but with other people 627 00:37:42,640 --> 00:37:44,640 doing searches. 628 00:37:44,640 --> 00:37:50,880 And what you can do, this is another nugget for people, is if you've got customers or 629 00:37:50,880 --> 00:37:57,780 clients that you know will leave a review, send them a message, whether it's an email 630 00:37:57,780 --> 00:38:05,160 or Facebook message, Instagram, you know, whatever. 631 00:38:05,160 --> 00:38:19,440 If you were to give them maybe some keywords, like, could you leave me a review regarding 632 00:38:19,440 --> 00:38:24,640 your work experience during our lesson today? 633 00:38:24,640 --> 00:38:28,280 And what maybe you might, one thing you might have learned today. 634 00:38:28,280 --> 00:38:32,680 And then that way they're being specific to a review that you're looking for. 635 00:38:32,680 --> 00:38:33,680 Okay. 636 00:38:33,680 --> 00:38:34,680 That makes sense? 637 00:38:34,680 --> 00:38:35,680 Yeah. 638 00:38:35,680 --> 00:38:36,680 So we're not writing it for them. 639 00:38:36,680 --> 00:38:37,680 No, no. 640 00:38:37,680 --> 00:38:38,680 But we're guiding them. 641 00:38:38,680 --> 00:38:44,560 Yeah, you're giving them the subject line that you kind of want them to talk about. 642 00:38:44,560 --> 00:38:45,560 Gotcha. 643 00:38:45,560 --> 00:38:46,560 Okay. 644 00:38:46,560 --> 00:38:49,800 So, Abby, another question I would ask, and I think this is kind of a big topic right 645 00:38:49,800 --> 00:38:54,040 now, is AI with social media and other things. 646 00:38:54,040 --> 00:38:58,680 Have you seen the emergence of that coming on in and what are some fears and maybe some 647 00:38:58,680 --> 00:39:00,880 good things that are coming out of that? 648 00:39:00,880 --> 00:39:01,880 Could you touch on that? 649 00:39:01,880 --> 00:39:02,880 Yeah. 650 00:39:02,880 --> 00:39:04,920 Well, my world, I definitely fear it. 651 00:39:04,920 --> 00:39:05,920 Okay. 652 00:39:05,920 --> 00:39:08,880 Because it can take over everything that I do. 653 00:39:08,880 --> 00:39:12,720 But it's all in what I choose to do with it. 654 00:39:12,720 --> 00:39:13,720 I use it. 655 00:39:13,720 --> 00:39:16,640 I don't use it for everything, but I use it as ideas. 656 00:39:16,640 --> 00:39:17,640 Like I'll use ChatGPT. 657 00:39:17,640 --> 00:39:21,960 I don't really use Mid Journey or Dolly Three. 658 00:39:21,960 --> 00:39:26,120 Those two last things are more image creators. 659 00:39:26,120 --> 00:39:37,400 But ChatGPT will help come up with ideas for my social posts or blog posts or whatever 660 00:39:37,400 --> 00:39:39,440 it is that I'm working on. 661 00:39:39,440 --> 00:39:45,800 And then I rewrite or add to or whatever the case might be to make it more of my voice 662 00:39:45,800 --> 00:39:48,600 or my client's voice. 663 00:39:48,600 --> 00:39:51,240 So it's all in how you embrace it. 664 00:39:51,240 --> 00:39:52,240 Yeah. 665 00:39:52,240 --> 00:39:57,240 Rather than doing the whole cross finger sign at it. 666 00:39:57,240 --> 00:39:59,800 It'll keep away. 667 00:39:59,800 --> 00:40:04,320 Because it's going to not be going anywhere. 668 00:40:04,320 --> 00:40:05,800 Now is it going to change? 669 00:40:05,800 --> 00:40:06,960 Oh yeah, it'll change. 670 00:40:06,960 --> 00:40:17,000 You can strain ChatGPT if you're using it for your business and how it's all in how 671 00:40:17,000 --> 00:40:25,120 you put the information in and all as descriptive as you can be at what you're really wanting 672 00:40:25,120 --> 00:40:28,240 to get from it, it will give to you. 673 00:40:28,240 --> 00:40:29,240 Interesting. 674 00:40:29,240 --> 00:40:31,240 It's very interesting. 675 00:40:31,240 --> 00:40:32,240 Scary. 676 00:40:32,240 --> 00:40:35,280 But I think it's like anything else. 677 00:40:35,280 --> 00:40:37,960 Kind of like the emergence of the internet or the car. 678 00:40:37,960 --> 00:40:40,320 Everybody thought the end of the world was going to come with it. 679 00:40:40,320 --> 00:40:43,560 But we have to adapt to the change and see. 680 00:40:43,560 --> 00:40:44,560 You're right. 681 00:40:44,560 --> 00:40:47,560 There's a lot of things to be fearful for, but there's also a lot of things I think to 682 00:40:47,560 --> 00:40:50,600 be excited about too. 683 00:40:50,600 --> 00:40:51,960 China's not taking over yet. 684 00:40:51,960 --> 00:40:52,960 They're coming. 685 00:40:52,960 --> 00:40:54,960 That's another podcast. 686 00:40:54,960 --> 00:41:03,880 Anyways, I just again want to tell the audience how helpful you are as a resource. 687 00:41:03,880 --> 00:41:06,760 I really appreciate what you've done over the last three and a half years with us. 688 00:41:06,760 --> 00:41:07,760 Look forward to the future. 689 00:41:07,760 --> 00:41:09,960 I know TMAC was excited to meet you. 690 00:41:09,960 --> 00:41:10,960 Yeah, this is great. 691 00:41:10,960 --> 00:41:11,960 And really helpful. 692 00:41:11,960 --> 00:41:18,760 And give us your little elevator speech if people want to get in touch with you. 693 00:41:18,760 --> 00:41:21,240 Tell us about your business and where to find you basically. 694 00:41:21,240 --> 00:41:22,240 Definitely. 695 00:41:22,240 --> 00:41:29,720 So again, my name is Abby Merkel and the business is AM Design and Services. 696 00:41:29,720 --> 00:41:36,880 You can find me on Facebook, Instagram, LinkedIn, Pinterest. 697 00:41:36,880 --> 00:41:40,820 You can find me on those social media platforms. 698 00:41:40,820 --> 00:41:45,120 My website is amdesignservice.com. 699 00:41:45,120 --> 00:41:56,760 And you can definitely message me and if you have any questions, if you want to do a discovery 700 00:41:56,760 --> 00:42:01,160 to see how I possibly help you or your business. 701 00:42:01,160 --> 00:42:02,160 Great, great. 702 00:42:02,160 --> 00:42:09,880 And I just want to put in the last little part there that you are a USF grad. 703 00:42:09,880 --> 00:42:11,200 Is that correct? 704 00:42:11,200 --> 00:42:12,200 I am, go Bulls. 705 00:42:12,200 --> 00:42:13,200 Go Bulls. 706 00:42:13,200 --> 00:42:14,400 I graduated in class of 13. 707 00:42:14,400 --> 00:42:17,280 So we've got to get a University of Tampa guy on here for Sean. 708 00:42:17,280 --> 00:42:18,280 There you go. 709 00:42:18,280 --> 00:42:19,280 Exactly. 710 00:42:19,280 --> 00:42:22,720 Hey, once again, Abby, thank you so much for joining us. 711 00:42:22,720 --> 00:42:26,280 I really had a good time with you and maybe we'll do this again in the future talk because 712 00:42:26,280 --> 00:42:28,320 we know that social media is changing every day. 713 00:42:28,320 --> 00:42:29,320 Every day. 714 00:42:29,320 --> 00:42:30,320 Yes. 715 00:42:30,320 --> 00:42:31,320 Yeah, definitely. 716 00:42:31,320 --> 00:42:32,320 I appreciate you guys having me on today. 717 00:42:32,320 --> 00:42:33,320 All right. 718 00:42:33,320 --> 00:42:34,320 We'll talk soon. 719 00:42:34,320 --> 00:42:35,320 Thank you, Abby. 720 00:42:35,320 --> 00:42:36,320 Appreciate it. 721 00:42:36,320 --> 00:42:45,120 So Sean, I thought that was a great episode. 722 00:42:45,120 --> 00:42:47,200 Abby, I thought brought up some great points. 723 00:42:47,200 --> 00:42:53,720 I was absolutely fascinated with the generational gaps with each one of the social media sites. 724 00:42:53,720 --> 00:42:59,720 I think that's huge for any professional, if not even in the golf industry, but you 725 00:42:59,720 --> 00:43:04,520 know, making sure that you're targeting the generation that you're looking for and getting 726 00:43:04,520 --> 00:43:05,520 there. 727 00:43:05,520 --> 00:43:10,760 It's something that we kind of know her breakdown of it was really good. 728 00:43:10,760 --> 00:43:13,080 This is one of those podcasts you don't listen to once. 729 00:43:13,080 --> 00:43:16,480 I think you literally take notes through it because there's so many, she used the word 730 00:43:16,480 --> 00:43:19,040 nuggets, there's so many good pieces of information in there. 731 00:43:19,040 --> 00:43:21,840 I kind of kidded about being like a master class, but it was. 732 00:43:21,840 --> 00:43:26,160 I mean, that's some great information from somebody at the top of her field who knows 733 00:43:26,160 --> 00:43:31,000 what she's doing, who has a lot of clients who are very loyal to her for a reason because 734 00:43:31,000 --> 00:43:37,440 of how personally, how easy she is to talk to, how every time I call her, and we didn't 735 00:43:37,440 --> 00:43:42,160 touch on this, but I will call her not between 8 a.m. and 5 p.m. 736 00:43:42,160 --> 00:43:44,240 We've developed a rapport relationship. 737 00:43:44,240 --> 00:43:45,360 It's not always a phone call, right? 738 00:43:45,360 --> 00:43:51,000 It's a quick text, it's an email, and she'll respond off hours. 739 00:43:51,000 --> 00:43:56,120 And it's just, you don't get that from, again, almost like the big box social media platform 740 00:43:56,120 --> 00:43:57,120 people. 741 00:43:57,120 --> 00:44:02,960 She's an individual small business owner who has the experience of basically 20 to 25 years 742 00:44:02,960 --> 00:44:08,720 of past things that led her to the spot, but she did, she said she went to USF as a marketing 743 00:44:08,720 --> 00:44:11,640 major, and that wasn't 10 years ago. 744 00:44:11,640 --> 00:44:12,640 I don't want to tell you her age. 745 00:44:12,640 --> 00:44:13,640 Yeah, I know. 746 00:44:13,640 --> 00:44:19,080 Well, I thought the other big thing was how much connecting with your community, getting 747 00:44:19,080 --> 00:44:24,720 with the Valrico Chamber and Sallius has really elevated her business. 748 00:44:24,720 --> 00:44:28,560 And I think a lot of things that I take from it is get out there and be social with your 749 00:44:28,560 --> 00:44:29,560 community. 750 00:44:29,560 --> 00:44:33,520 Get your face out there, get your name out there, get your brand out there, and that's 751 00:44:33,520 --> 00:44:34,520 what's really going to help you. 752 00:44:34,520 --> 00:44:36,520 That's what I've kind of taken away from this, which is great. 753 00:44:36,520 --> 00:44:40,080 Yeah, now it was just, like I said, a good master class in all of it. 754 00:44:40,080 --> 00:44:43,320 A lot of good nuggets in there. 755 00:44:43,320 --> 00:44:47,600 Go re-listen to it and start putting some of those things into effect. 756 00:44:47,600 --> 00:44:52,080 From the golf pro perspective, you and I have kind of branched out in the past couple years, 757 00:44:52,080 --> 00:44:57,680 but there's such a mentality, and it's changing in our industry because the younger generation, 758 00:44:57,680 --> 00:45:03,040 but it was just you stuck, you stayed in the pro shop, you waited for the customer to walk 759 00:45:03,040 --> 00:45:08,320 in, you waited for the member to ask you, hey, are you available for a golf lesson? 760 00:45:08,320 --> 00:45:14,160 And almost every time when I still do many pro shop shifts, as you're ringing the person 761 00:45:14,160 --> 00:45:17,280 in, you're taking their money, hey, how's your game today? 762 00:45:17,280 --> 00:45:18,280 How you doing? 763 00:45:18,280 --> 00:45:20,360 How's everything going good with your golf game? 764 00:45:20,360 --> 00:45:23,440 And then when they come in at the end and I'm serving them a beer or a Coke or whatever, 765 00:45:23,440 --> 00:45:24,440 hey, how'd you play? 766 00:45:24,440 --> 00:45:25,800 Ah, you know what? 767 00:45:25,800 --> 00:45:27,880 Kind of still struggling with my fade or my slice. 768 00:45:27,880 --> 00:45:28,880 Oh really? 769 00:45:28,880 --> 00:45:29,880 What's going on? 770 00:45:29,880 --> 00:45:30,880 Oh, I don't know, I'm pushing it. 771 00:45:30,880 --> 00:45:34,640 And then you just start the conversation and then you do hand out the business card still 772 00:45:34,640 --> 00:45:36,440 traditionally and say, hey, you know what? 773 00:45:36,440 --> 00:45:41,480 If you want some more information, but you've got, so that has to happen still, like Abby 774 00:45:41,480 --> 00:45:46,640 was saying, but it's almost being multi-diversified, which is what the term they would use in the 775 00:45:46,640 --> 00:45:51,240 stock when you're doing your 401ks and stuff and your financial, like you've got to be 776 00:45:51,240 --> 00:45:57,560 diversified in your message and get it out on multiple different platforms and be consistent 777 00:45:57,560 --> 00:46:00,240 with it and just. 778 00:46:00,240 --> 00:46:02,840 Consistency, consistency, consistency. 779 00:46:02,840 --> 00:46:05,320 I think we learned that too, right? 780 00:46:05,320 --> 00:46:09,320 What's our number one, when golfers come to us and say, what do you want to get better 781 00:46:09,320 --> 00:46:10,320 with? 782 00:46:10,320 --> 00:46:11,320 They want to be more consistent. 783 00:46:11,320 --> 00:46:12,320 Consistent, how much time do you practice? 784 00:46:12,320 --> 00:46:13,320 Right? 785 00:46:13,320 --> 00:46:14,320 That's what we tell them. 786 00:46:14,320 --> 00:46:15,320 Yeah, so what are you doing to make that? 787 00:46:15,320 --> 00:46:17,960 So anyway, really, really good episode. 788 00:46:17,960 --> 00:46:19,920 I look forward to having her back in the future. 789 00:46:19,920 --> 00:46:20,920 Yeah. 790 00:46:20,920 --> 00:46:23,000 There's so many things you touched on it during the podcast. 791 00:46:23,000 --> 00:46:25,040 The AI portion is coming. 792 00:46:25,040 --> 00:46:28,200 It's not something to be just kind of like fearful of, but you can't wave that one away. 793 00:46:28,200 --> 00:46:29,200 It's coming. 794 00:46:29,200 --> 00:46:30,200 No, no. 795 00:46:30,200 --> 00:46:31,200 So great, great time. 796 00:46:31,200 --> 00:46:32,840 I really looking forward to our next guest next week. 797 00:46:32,840 --> 00:46:35,840 And I think we did a good job. 798 00:46:35,840 --> 00:46:36,840 Yep. 799 00:46:36,840 --> 00:46:37,840 Great. 800 00:46:37,840 --> 00:46:38,840 So look forward to the next episode. 801 00:46:38,840 --> 00:46:39,840 Thank you and have a great day. 802 00:46:39,840 --> 00:46:51,400 Hey golfers. 803 00:46:51,400 --> 00:46:54,240 This is Sean from One Stop Golf Club of Wesley Chapel. 804 00:46:54,240 --> 00:46:57,880 Want to let you guys know about our private golf club featuring Trackman, which gives 805 00:46:57,880 --> 00:47:02,840 you unlimited data, video analysis, and practice abilities to improve your game. 806 00:47:02,840 --> 00:47:07,320 This is a one of a kind 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