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Sit back and get ready to take off with Dynamic Golf.

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Who are we going to be looking at for this Friday?

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So when we started this TMac we wanted to talk to a bunch of different people in the

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golf industry.

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Yeah, absolutely.

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We want to fix your slice, we want to tell you how to make more putts, but also the ability

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that we have to kind of have these contacts in the industry is pretty cool.

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So I've got a good friend, his name is Robert Klapka, he's a tailor-made sales rep in the

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area basically, goes from Gainesville to Naples, that's a pretty big area already in Florida,

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and then all the way out to Orlando.

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So I'm looking forward to talking to him, I think we're going to get the audience to

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get a lot of different perspective on some of the new product coming out and maybe even

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just the way some of these manufacturers market their product and kind of think about what

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they're doing, think about what they're making to the public.

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So we'll see what happens, but definitely I think it's going to be a great educational

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but also informative one for the listener.

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Great, great.

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Well, thank you.

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Tune in everybody and let's get ready for the next podcast.

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Hey golfers, this is Sean from One Stop Golf Club of Wesley Chapel.

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We'll want to let you guys know about our private golf club featuring Trackman, which

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gives you unlimited data, video analysis, and practice abilities to improve your game.

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This is a one-of-a-kind practice facility in which you book your own tee times, walk

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in with your own personal code, and use Trackman to improve your game.

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We offer monthly membership starting at $60 for 24 hours a day, 7 days a week access,

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and the use of Trackman.

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Think of it as your own private man cave or woman cave.

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Enjoy a 65-inch TV with all the sports stations available so you can watch a game while improving

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your own golf game.

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We also offer private golf instruction, club fittings, and putter fittings as well.

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For more information, check out our website, www.onestopgolfshopfl.com.

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Let's do it.

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All right, so welcome back everybody.

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Welcome to Dynamic Golf.

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I am your co-host Tim McElvanagh, the owner and operator of swingtheorygolf.com, and with

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me is my co-host Sean Klotz.

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Owner and operator of One Stop Golf Club.

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Good to hear you guys.

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Good to see you guys.

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So Sean, who do we have today?

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I'm really excited.

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Yeah, today I got a good friend of mine, Robert Klapka.

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He's a TaylorMade sales rep.

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Robert, you're on the line.

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What's the territory that you have?

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And first of all, definitely welcome to Dynamic Golf.

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We're excited to have you.

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Yeah.

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Yeah, first of all, thanks for having me guys.

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I appreciate that.

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I'm here.

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My territory is Northwest Florida.

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So I cover everything from about University Park in Sarasota all the way up to Chiefland,

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Gainesville, going into the North Side.

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Yeah.

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And that's kind of like typical of today's sales reps, isn't it?

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Like just a ton of accounts and really hard to see everybody that's in your territory.

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That's a huge area to.

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Yeah.

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I mean, you know, it's split up.

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You know, we make our rounds.

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We've got divisions set up where I can see, you know, some of my greater accounts, you

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know, to all the way, some of my starting accounts, you know, on a monthly basis.

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And we just kind of keep it rolling that way to make sure everybody's service properly.

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I just want to say real quick, Tim's got a good bio on you.

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We want to talk about some of like how you came from where you came from.

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But I will say that the reason that me and Robert are friends is that I owned a golf

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store in Valrico.

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I would say smaller operation, TMac, you know, about a one stop golf shop.

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We were grossing about $450,000.

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So you know, not terrible, but in the scheme of what Robert does, maybe a smaller account.

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Gotcha.

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And he was just great from the start, you know, came in, really wanted to help us build

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our brand.

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And I think that's something that I really appreciate in any sales rep, Robert, but you

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were just super helpful all the way through.

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Yeah.

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You know, one of the things I saw when I looked at your bio is that you're a marketing grad

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from St. Leo.

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How has that kind of helped you?

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And also that you've been a general manager at some of the ace groups with Plantation

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Palms.

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How has that kind of helped you become a better tailor made rep as you've gone through?

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How has that helped you?

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I mean, you know, my time at St. Leo obviously taught me a lot.

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I mean, like any other college grad, they're going to tell you, you learn how to basically

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read a book, be on time and submit a paper.

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There you go.

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Just fine.

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I would say most of my training and communication comes through, you know, real work and spirit.

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Being able to be a general manager and a pro at the same time at a lot of these clubs has

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allowed me the opportunity to kind of understand what needed or what the sales rep should be,

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because, you know, I've been in all my positions at the same point in time and I've been on

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that side of the desk where I've been trying to reach out to them or I need things.

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So I kind of have that experience and that insight as to what they need on a daily basis

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and what kind of communication they expect.

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So I think that was a really huge leg up for me in the transition.

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Did you get, as me and TMAC, we call them TMAC by the way, Robert.

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You're more than welcome to call them TMAC.

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Did you get burned out in an early age from the golf pro side of it?

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Is that kind of what led you to the opportunity at TaylorMade or how did that play out or

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did you always want to be like a rep kind of traveling?

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Yeah, I mean, so small background, you know, I got out of the army and then coming out

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of the military transitioning, I wanted to work in the golf industry.

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And I started out working in bag rooms in southeast Florida at a couple of private clubs

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down there.

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I also did caddying as well.

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And one day I had actually met a Nike golf sales rep, which obviously they're not around

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anymore.

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But when I met with that individual, I said, you know what, I want to do that.

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And then as time's gone on, yeah, I definitely did get burnt out from a general manager,

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pro because, you know, there was a great golf digest article a few years ago kind of talking

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about the pro decline and just how tough it is really.

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You know, the demand of working seven days up to sundown.

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Just as you know, Sean, it's a very demanding thing.

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And then as you know, my first daughter was born, I realized I didn't want to be working

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Thanksgiving Day or Christmas Day anymore.

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And I really started to try and find a different avenue.

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At one point, I thought it was going to take me outside of the industry.

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And then I got very, very lucky with working for TaylorMade about five years ago next month.

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Great.

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Yeah.

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Finding that work balance, especially being a general manager or head pro is tough in

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today's age.

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There's a lot of demand on everybody.

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So yeah, I can definitely understand that for sure, Robert.

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Are you seeing that with some of your accounts too now?

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Like I mean, you got the, you know, kind of younger guys will call it.

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I'm 52 now, so I can call them younger guys or whatever.

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And I think that they're, you know, even like we're doing, you know, we're doing a podcast,

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we're trying to do some more YouTube, we're trying to do some more Instagram posts.

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Like you just, there's so many more ways to kind of expose yourself to the public as far

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as like your knowledge that you have, but also how to balance that with the counter

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time, you know, making sure that the tournament runs effectively.

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Honestly, after I talked to you today, Robert, I've got to go down and try to fix basically

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like a, an inventory problem with some of our beer vendors type of thing.

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Like I mean, it's just, it never ends.

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You know, you always have something on your plate.

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Something constant.

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Yeah.

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I mean, you know, it never ends, no matter which side of the fence you're on.

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You know, I get, you know, fire drills daily, it seems like.

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And you know, it's like today I'm on my way to, uh, to a fire drill down in the syrup

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soda, something that just got brought up to me the other day.

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So it's, it's being able to stay loose and being able to, uh, just know where you need

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to be and what needs to be done and prioritizing.

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But as far as, you know, some of the other pros, I mean, yeah, um, you know, I know two

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very prominent pros that, uh, are very, very heavily on Instagram and they also have their

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own podcast as well.

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Yeah.

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So, I mean, everybody's trying to do something just a little bit different to adapt to the

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changes and use these new outlets.

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Yeah.

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How is Taylor made using that?

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I mean, obviously Taylor made, you know, national brand, I mean, international brand, I should

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say like, um, I guess I see a decent amount of posts from some of the tour players that

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are on tour and kind of, you see them.

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I think those are the coolest ones to us where you see tiger talking to Scotty or, or, or

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Rory talking to, talking to tiger again.

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I mean, just, um, or explaining how, you know, one move in his golf swing has helped his

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driver.

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I mean, obviously it's again, international conglomerate.

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Um, is it just when they have the new, and it doesn't seem like it's just when they have

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the new product coming out, which we can touch on a little bit later on.

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And we get, we can't touch on a lot of it, but, but just, uh, some of the new, some of

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the ways that Taylor made tries to continue to brand itself, I guess might be the way

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I might ask the question.

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Yeah.

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Yeah.

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I mean, outside of Taylor made, you know, producing some of the best or producing the

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best golf products and the performance products in the world.

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Um, one thing that Taylor made also was very good at its marketing.

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Nice.

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As everybody knows, you know, it's a marketing giant and it's all about touch points.

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It's all about being able to connect with different ways.

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It's like you guys are doing.

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So one thing that, uh, I think our company is very, very proud of it, but you know, we

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have the largest following, um, on social media amongst all OEMs.

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And that's something that are really, really proud.

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Yeah, it's huge.

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Yeah.

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Um, so it's not just YouTube, it's not just Instagram, it's Facebook, it's, it's everything,

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social media, different touch points to drive consumers back to the website, into our products.

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Now let me ask you, how is a tiger and Rory, how they been for the R and D department,

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you know, with developing the balls, the face, how much input have they kind of given, uh,

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to the tailor made, you know, R and D side as they've kind of gone through, you know,

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you look at everything.

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You look at those social media posts, uh, you know, obviously fledgling, it's an iron

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drivers, everything through the bag.

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They've been very, very vocal.

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One thing our CEO likes to talk about, especially our guys in R and D is that there's, you know,

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when it came to the driver, uh, it had to call it, had to have what they call the tiger

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line, which is the lines on top of the club had to look clean just for tiger in order

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for him to swing that club.

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Interesting.

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They would go through different heads, showing them different heads that, you know, whatever

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model they were showing at that time, they would wait for his reaction, you know, whether

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it be a smile, a grimace, you know, anything along those lines.

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That's when they knew what they had.

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The same thing goes into the T W iron T W wedges.

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Uh, you know, Rory was very vocal on wedges as well, coming from his former OEM and they've

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been, you know, absolutely transparent and, uh, very vocal, which has obviously led Taylor

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made two huge market share jumps.

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Yeah.

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Who are it?

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It's not just them.

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It's Colin.

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It's now Nellie Corda.

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Yeah.

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Scottie Schaeffler has been a huge part of that.

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Like even when you look at Charlie hole, she's done an amazing job with our R and D team.

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So Taylor made, you know, it's not just looking to the top guys, it's listening to everybody

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and then kind of taking that collaborative effort and be able to move forward.

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That's, that's funny.

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Cause I was just going to say, you know, like tiger Rory, Scotty, like those are the ones

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that you kind of think of, but I was going to ask like even down to the collegiate level,

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you know, high end amateur level, um, there's just, you know, you guys are prevalent everywhere.

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And the thing I like about Taylor made, and I mean, obviously we deal with a lot of different

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vendors and different companies.

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Um, you know, you, you, you have the product for the low handicap, you know, best ball

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striker in the world type of thing.

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But then you also have a product like the stealth, which has just kind of revolutionized

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that, that, you know, player development market, right?

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I mean, the, the easier to hit, get the ball up in the air.

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And then you even took that and made it, you know, a different iron too.

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Um, so I think that the ability to include everybody in the game is super important.

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And a company like Taylor made does not just offer the best player in the world.

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And you guys were looking at the mid level high end handicap as well.

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Hey, how do we get them better too?

230
00:13:38,200 --> 00:13:41,920
Yeah, I apologize.

231
00:13:41,920 --> 00:13:44,920
I apologize.

232
00:13:44,920 --> 00:13:45,920
But yeah, you're correct.

233
00:13:45,920 --> 00:13:50,800
I mean, we're always, we're, we're making products for every, you know, it's not just

234
00:13:50,800 --> 00:13:52,240
the best players in the world.

235
00:13:52,240 --> 00:13:56,120
Obviously we have that product available, but we are, you know, a collaborative brand

236
00:13:56,120 --> 00:13:59,800
and we are, you know, quote unquote equal opportunity in terms of this game.

237
00:13:59,800 --> 00:14:04,240
We want everybody to play their best and perform their best.

238
00:14:04,240 --> 00:14:05,240
Wow.

239
00:14:05,240 --> 00:14:06,240
Good.

240
00:14:06,240 --> 00:14:11,200
We're going to make everything for everyone and make sure that nobody's excluded and

241
00:14:11,200 --> 00:14:14,460
ensure that everybody enjoys the game.

242
00:14:14,460 --> 00:14:16,880
So from the fitting side, I'm going to ask that question.

243
00:14:16,880 --> 00:14:21,000
So I think a couple of revolutionary things in the fitting world, the past, we'll call

244
00:14:21,000 --> 00:14:26,220
it 10 years, being able to have a customer come in for a fitting and being able to change

245
00:14:26,220 --> 00:14:28,960
shafts out, you know, in the fitting cart that we have.

246
00:14:28,960 --> 00:14:29,960
Right.

247
00:14:29,960 --> 00:14:32,960
Um, that just makes our jobs so much easier.

248
00:14:32,960 --> 00:14:37,720
And I'm sure it hopefully, you know, lessens the amount of inventory that you guys have

249
00:14:37,720 --> 00:14:42,240
to do too, in a certain way where you don't have to send me seven different seven iron,

250
00:14:42,240 --> 00:14:45,960
you can send me one seven iron head with, you know, six different shafts and we can

251
00:14:45,960 --> 00:14:50,080
really hone in on the, uh, on the, on the customers.

252
00:14:50,080 --> 00:14:54,280
What he, what he's hitting the best and figure that out from a weight perspective, uh, from

253
00:14:54,280 --> 00:14:58,000
a length perspective and also from a flex perspective.

254
00:14:58,000 --> 00:15:01,640
So let's just talk about the irons for a second, but I also got a question about the drivers.

255
00:15:01,640 --> 00:15:02,640
Yeah.

256
00:15:02,640 --> 00:15:05,840
So, I mean, we started talking about the fitting components, right?

257
00:15:05,840 --> 00:15:11,560
You know, we obviously have a fitting system, a select fit system is what we call it.

258
00:15:11,560 --> 00:15:16,680
And for this selected system, what we're sending out is just basically the one iron head.

259
00:15:16,680 --> 00:15:20,320
And then we actually have a sweep that can go over the fitting shaft where we can make

260
00:15:20,320 --> 00:15:23,960
it weak, strong, flat, upright.

261
00:15:23,960 --> 00:15:28,920
So instead of sending or wasting six or seven different fitting heads to do the same, you

262
00:15:28,920 --> 00:15:30,200
know, obviously different things.

263
00:15:30,200 --> 00:15:35,120
Now all I have to do is send one head and I can send multiple sweeps and they'll do

264
00:15:35,120 --> 00:15:36,120
the exact same thing.

265
00:15:36,120 --> 00:15:37,120
Oh, that's amazing.

266
00:15:37,120 --> 00:15:40,720
Obviously that's a good thing for tailor-made because one, it cuts down on waste.

267
00:15:40,720 --> 00:15:41,720
Yep.

268
00:15:41,720 --> 00:15:45,680
Um, and then on top of that, obviously it saves the company money as well, but it's,

269
00:15:45,680 --> 00:15:50,000
uh, it's been very well received over the past year since we started rolling it out.

270
00:15:50,000 --> 00:15:55,120
I actually saw it two, two and a half years ago, uh, when I was part of like a little

271
00:15:55,120 --> 00:15:57,160
R and D discussion about the product.

272
00:15:57,160 --> 00:16:00,160
Uh, and it's just, it's been amazing.

273
00:16:00,160 --> 00:16:05,320
I mean, it's, it's so much nicer to only have to give out a couple heads and then not have

274
00:16:05,320 --> 00:16:09,320
to worry about the bumping heads because the pros, if they're fumbling all these heads

275
00:16:09,320 --> 00:16:14,240
out to, uh, the range, you know, it can be a little cumbersome.

276
00:16:14,240 --> 00:16:16,720
And how it can get lost real quick.

277
00:16:16,720 --> 00:16:18,160
Yeah, exactly.

278
00:16:18,160 --> 00:16:20,680
And if they lose one of the little loft sleeves, that's not a problem.

279
00:16:20,680 --> 00:16:24,280
I've got a million of them in my storage unit and I can send them a new one.

280
00:16:24,280 --> 00:16:25,280
That's great.

281
00:16:25,280 --> 00:16:30,480
Um, so my question would be about the driver, um, with, uh, with you guys, with the carbon

282
00:16:30,480 --> 00:16:35,160
technology, what, uh, what drove you guys to that, um, you know, side of it when, when

283
00:16:35,160 --> 00:16:38,720
you guys looked at it, you guys went a different direction than everybody else, which I think

284
00:16:38,720 --> 00:16:40,160
it's amazing.

285
00:16:40,160 --> 00:16:41,480
Yeah.

286
00:16:41,480 --> 00:16:47,220
So I think that's kind of always been the mark, you know, it's, it's been 20 years

287
00:16:47,220 --> 00:16:54,040
in the making as of, you know, two years ago, when stealth was urgent, point point two,

288
00:16:54,040 --> 00:16:55,040
when stealth kicked out.

289
00:16:55,040 --> 00:16:58,760
So it was 20 years in the making and they knew at one point in time, they were going

290
00:16:58,760 --> 00:17:01,040
to reach their limit with titanium.

291
00:17:01,040 --> 00:17:03,960
They were going to reach that limit on those heads.

292
00:17:03,960 --> 00:17:08,280
And so they started looking for other avenues and other opportunities to grow.

293
00:17:08,280 --> 00:17:15,360
And the natural progression over 20 years was a carbon based technology.

294
00:17:15,360 --> 00:17:22,560
So I mean, we saw even market share in 2022 when stealth first came out.

295
00:17:22,560 --> 00:17:28,120
I mean, you know, tiger bringing it out to the PNP father and son, uh, in 2021, you know,

296
00:17:28,120 --> 00:17:34,040
obviously a couple months ahead of that, which, you know, obviously tigers, whatever the product

297
00:17:34,040 --> 00:17:37,200
is, it's, uh, it was a huge jump for us.

298
00:17:37,200 --> 00:17:40,800
And now that we're kind of continuing that progression, we're always trying to figure

299
00:17:40,800 --> 00:17:43,200
out how to better ourselves.

300
00:17:43,200 --> 00:17:46,880
And that's where carving came into the book.

301
00:17:46,880 --> 00:17:51,640
So I got another, I got two more questions on the driver, uh, Robert, um, and he's driving,

302
00:17:51,640 --> 00:17:54,080
he's literally driving down to his appointment right now.

303
00:17:54,080 --> 00:17:57,760
So we appreciate him being on board here with us.

304
00:17:57,760 --> 00:18:02,120
So the thing that struck me about Taylor made over the past, again, I've been a pros, a

305
00:18:02,120 --> 00:18:03,880
PJ member since 2003.

306
00:18:03,880 --> 00:18:10,360
So I guess 20 years now, um, you always knew the Taylor made product when you saw it on

307
00:18:10,360 --> 00:18:11,360
TV.

308
00:18:11,360 --> 00:18:16,680
And what I mean by that is you guys were the first white driver, like you had the M4, I

309
00:18:16,680 --> 00:18:17,680
hope it's M4.

310
00:18:17,680 --> 00:18:18,680
That was the first white one.

311
00:18:18,680 --> 00:18:19,680
I could be wrong.

312
00:18:19,680 --> 00:18:20,680
I think it was the R11.

313
00:18:20,680 --> 00:18:21,680
R11.

314
00:18:21,680 --> 00:18:22,680
That's going back into like arrow burner.

315
00:18:22,680 --> 00:18:23,680
There you go.

316
00:18:23,680 --> 00:18:25,680
Arrow burner had a white, white top.

317
00:18:25,680 --> 00:18:27,720
Then it was, uh, I believe R11.

318
00:18:27,720 --> 00:18:28,720
Okay.

319
00:18:28,720 --> 00:18:29,720
Yep.

320
00:18:29,720 --> 00:18:31,760
Continuing on from there as well in R11S.

321
00:18:31,760 --> 00:18:32,760
Yeah.

322
00:18:32,760 --> 00:18:36,520
And I think that's, you know, it's, let's bottom line it, right?

323
00:18:36,520 --> 00:18:39,240
Bottom line is it's how many, how many units can we sell?

324
00:18:39,240 --> 00:18:42,760
I mean, right, that's, Hey, we're trying to improve everybody's game and all that stuff,

325
00:18:42,760 --> 00:18:45,260
but it's also a big part of it is how many units can we sell?

326
00:18:45,260 --> 00:18:51,240
So when you see a white driver, you know, 12 years ago on tour on TV, people come up

327
00:18:51,240 --> 00:18:53,620
to me and say, Hey, what's that club?

328
00:18:53,620 --> 00:18:56,320
Because they had never seen that look of a golf club.

329
00:18:56,320 --> 00:19:01,480
So you guys distinguish yourself so nicely from the competition and now you've got a

330
00:19:01,480 --> 00:19:06,480
red face again, something different, you know, um, they could have made that, they could

331
00:19:06,480 --> 00:19:07,480
have made that black.

332
00:19:07,480 --> 00:19:08,480
Nobody would have said

333
00:19:08,480 --> 00:19:09,480
Yeah.

334
00:19:09,480 --> 00:19:13,320
But, um, I just think, I think that's a neat feature about what Taylor me does.

335
00:19:13,320 --> 00:19:17,320
They don't think of it just from the obviously R and D side, but also, Hey, what's going

336
00:19:17,320 --> 00:19:18,320
to look good?

337
00:19:18,320 --> 00:19:19,320
What's going to appeal good?

338
00:19:19,320 --> 00:19:20,320
What's going to be different?

339
00:19:20,320 --> 00:19:21,320
Cool.

340
00:19:21,320 --> 00:19:22,320
Cool and hip.

341
00:19:22,320 --> 00:19:23,320
I think that's what they,

342
00:19:23,320 --> 00:19:24,320
Yep.

343
00:19:24,320 --> 00:19:28,720
Even when you started talking about like the cores of ghosts putters from, Oh my gosh,

344
00:19:28,720 --> 00:19:30,720
put it back there.

345
00:19:30,720 --> 00:19:34,480
And then, you know, the Jason Day spider, uh, you know, an all red head.

346
00:19:34,480 --> 00:19:35,480
Yeah.

347
00:19:35,480 --> 00:19:39,080
And it's always something to distinguish yourself a little bit more being able to be

348
00:19:39,080 --> 00:19:41,080
thought after.

349
00:19:41,080 --> 00:19:42,080
And you're absolutely right.

350
00:19:42,080 --> 00:19:47,600
You know, a white head driver on tour, someone can ask a question, a red face driver, someone

351
00:19:47,600 --> 00:19:48,600
can ask the question.

352
00:19:48,600 --> 00:19:52,120
Now it looks like the blue face driver, you know, we're going to start seeing more people

353
00:19:52,120 --> 00:19:53,120
ask that question.

354
00:19:53,120 --> 00:19:54,120
Okay.

355
00:19:54,120 --> 00:19:55,120
Yeah.

356
00:19:55,120 --> 00:19:58,600
Um, my other thing about the driver as far as the fitting part was, uh, again, something

357
00:19:58,600 --> 00:20:05,360
that was just not in existence 20 years ago, let alone 15 years ago, even 10, but.

358
00:20:05,360 --> 00:20:11,000
The, all the, I will say most of the high end companies will put, put use of the term

359
00:20:11,000 --> 00:20:15,400
typically now have three driver heads and I might be simplifying, but maybe not meaning

360
00:20:15,400 --> 00:20:17,880
like there's a low spinning head.

361
00:20:17,880 --> 00:20:20,200
There's kind of a max forgiveness head.

362
00:20:20,200 --> 00:20:22,720
And then there's usually some type of draw biased head.

363
00:20:22,720 --> 00:20:23,720
Let's just start with that.

364
00:20:23,720 --> 00:20:27,640
Is that sound still pretty accurate in the, in what you guys are doing?

365
00:20:27,640 --> 00:20:28,640
Yeah, absolutely.

366
00:20:28,640 --> 00:20:32,560
And that kind of goes back into your earlier statement is that, you know, in our earlier

367
00:20:32,560 --> 00:20:35,480
question, but you know, we're making golf clubs for everybody.

368
00:20:35,480 --> 00:20:36,480
Yeah.

369
00:20:36,480 --> 00:20:37,480
Not just one particular skill set.

370
00:20:37,480 --> 00:20:40,560
So not everybody's going to fit into a lower spinning head.

371
00:20:40,560 --> 00:20:43,400
Not everybody's going to fit into a draw bias head.

372
00:20:43,400 --> 00:20:50,000
And that's why, you know, we have those different styles for every piece of golf are out there.

373
00:20:50,000 --> 00:20:54,200
So when we're doing, um, when we're doing fittings and track man, you know, and me and

374
00:20:54,200 --> 00:20:57,600
T Mac have talked about this before, where we'll get a customer coming in.

375
00:20:57,600 --> 00:20:59,360
Hey, I'm hitting my driver short.

376
00:20:59,360 --> 00:21:00,720
I'm hitting to the right.

377
00:21:00,720 --> 00:21:01,720
Yeah.

378
00:21:01,720 --> 00:21:02,720
And then, you know, what, what can I do?

379
00:21:02,720 --> 00:21:04,320
I need to buy a new driver.

380
00:21:04,320 --> 00:21:09,560
And then, um, sometimes fortunately, sometimes unfortunately we can fix that with the settings

381
00:21:09,560 --> 00:21:10,560
on the clubhead.

382
00:21:10,560 --> 00:21:11,560
Correct.

383
00:21:11,560 --> 00:21:15,880
You know, sometimes it's shaft and obviously sometimes it's delivery in how they're swinging

384
00:21:15,880 --> 00:21:18,480
technique, but, but to be able to, they don't even know, right?

385
00:21:18,480 --> 00:21:19,480
They don't know what they don't know.

386
00:21:19,480 --> 00:21:23,560
They don't know that they're purchased something that could actually be tweaked with the settings

387
00:21:23,560 --> 00:21:28,840
on the clubhead to be able to lower the spin rate, maybe get a little more draw biased,

388
00:21:28,840 --> 00:21:33,120
rather than just the standard rigor stealth head or stealth to, you know, not, they don't

389
00:21:33,120 --> 00:21:35,080
have to get the HD head is my point.

390
00:21:35,080 --> 00:21:40,240
Um, but yeah, if you get a guy who just consistently slices it, he's, I don't know, maybe let's

391
00:21:40,240 --> 00:21:42,480
go with the 45 to 65 years old.

392
00:21:42,480 --> 00:21:43,720
He's he is what he is.

393
00:21:43,720 --> 00:21:44,720
He's not going to correct.

394
00:21:44,720 --> 00:21:46,080
You're not going to fix the world, right?

395
00:21:46,080 --> 00:21:47,600
We tried to back on the rain.

396
00:21:47,600 --> 00:21:48,600
Absolutely.

397
00:21:48,600 --> 00:21:49,600
Absolutely.

398
00:21:49,600 --> 00:21:50,600
Yeah.

399
00:21:50,600 --> 00:21:51,600
But correct.

400
00:21:51,600 --> 00:21:52,600
You know, it's not just the head.

401
00:21:52,600 --> 00:21:53,600
It's also the shaft.

402
00:21:53,600 --> 00:21:54,600
Well, correct.

403
00:21:54,600 --> 00:21:59,160
The shaft relation plays a big part of it and not only just the shaft, but also the

404
00:21:59,160 --> 00:22:00,560
sleeve on the shaft too.

405
00:22:00,560 --> 00:22:05,280
You start, you know, adjusting that sleeve go up, down, upright.

406
00:22:05,280 --> 00:22:08,920
You know, there's a lot of different things we can do to kind of manipulate that course

407
00:22:08,920 --> 00:22:14,480
of the clubhead to ensure that there's maximizing their opportunity on and off the earth on

408
00:22:14,480 --> 00:22:15,480
the golf course.

409
00:22:15,480 --> 00:22:16,480
Yeah.

410
00:22:16,480 --> 00:22:17,480
Yeah.

411
00:22:17,480 --> 00:22:19,760
So a lot of good stuff there for, for sure.

412
00:22:19,760 --> 00:22:22,280
Making sure that you've got adjustability for all the clubs.

413
00:22:22,280 --> 00:22:26,040
I just think a lot of people just don't understand what their club can do.

414
00:22:26,040 --> 00:22:29,720
You know, I think, and you probably see this, do you still do demo days, Robert?

415
00:22:29,720 --> 00:22:32,000
Are you doing, you got texts for that now or?

416
00:22:32,000 --> 00:22:33,000
Yeah.

417
00:22:33,000 --> 00:22:34,000
I mean, I have texts for that now.

418
00:22:34,000 --> 00:22:35,000
I mean, I still go to them.

419
00:22:35,000 --> 00:22:41,000
I end up falling back into the rhythm of hitting someone every now and then.

420
00:22:41,000 --> 00:22:42,000
Right.

421
00:22:42,000 --> 00:22:43,000
Right.

422
00:22:43,000 --> 00:22:46,920
But yeah, it's still in there and I do do it from time to time.

423
00:22:46,920 --> 00:22:51,600
So I think to that point, like the, the fear that people have of going higher in their

424
00:22:51,600 --> 00:22:52,880
driver for loft.

425
00:22:52,880 --> 00:22:53,880
Yes.

426
00:22:53,880 --> 00:22:57,400
You know, and they don't realize that the higher that it goes, the more left the ball's

427
00:22:57,400 --> 00:22:58,400
going to go.

428
00:22:58,400 --> 00:23:01,160
Like it's going to, it's going to basically change it to be more upright for lack of better

429
00:23:01,160 --> 00:23:05,760
terms and the benefit that they're going to get from the ball going straighter.

430
00:23:05,760 --> 00:23:08,040
Let's just start with that instead of to the right.

431
00:23:08,040 --> 00:23:12,600
And maybe yes, adding one degree of loft, but again, sort of this, this understanding

432
00:23:12,600 --> 00:23:16,940
cause they're coming from, I'm going to say they're coming from a, maybe a generation

433
00:23:16,940 --> 00:23:20,040
where seven and a half, eight and a half degree drivers were the thing.

434
00:23:20,040 --> 00:23:24,600
And you saw that on tour a lot, but now there's quite a few tour players, Ricky Fowler going

435
00:23:24,600 --> 00:23:29,040
shorter, you know, shorter and they already have the club at speed, so they don't really

436
00:23:29,040 --> 00:23:32,060
need it to go further, further, but they want it to go further.

437
00:23:32,060 --> 00:23:35,320
But like, just kind of talk about that, Robert, that again, with some of these adjustments

438
00:23:35,320 --> 00:23:40,440
for amateur players and to just be open to it, I guess my would be my way to say it.

439
00:23:40,440 --> 00:23:41,440
Yeah.

440
00:23:41,440 --> 00:23:42,440
Yeah, exactly.

441
00:23:42,440 --> 00:23:43,440
I mean, that's, that's the whole thing.

442
00:23:43,440 --> 00:23:49,160
It's, you know, we always try to fit, just not let them know what they're hitting just

443
00:23:49,160 --> 00:23:50,160
because they're not going to get hit.

444
00:23:50,160 --> 00:23:51,160
Yeah.

445
00:23:51,160 --> 00:23:52,160
There you go.

446
00:23:52,160 --> 00:23:53,160
Hand it to them.

447
00:23:53,160 --> 00:23:56,120
If they, if they get that in their mind, then it's just kind of obviously the hardest game

448
00:23:56,120 --> 00:24:00,200
part of the game golf is six inches between the ears.

449
00:24:00,200 --> 00:24:05,280
And if you kind of give them that preset notion as to what's happening, then you know, they

450
00:24:05,280 --> 00:24:08,920
might start to swing just a little bit different.

451
00:24:08,920 --> 00:24:15,720
So we tend to fit based on just trying to work best and then working our way back from

452
00:24:15,720 --> 00:24:17,720
there before kind of revealing what's happening.

453
00:24:17,720 --> 00:24:19,440
Gotcha.

454
00:24:19,440 --> 00:24:28,120
So again, I'm, I get my, you guys just aren't a, aren't a driver company.

455
00:24:28,120 --> 00:24:29,400
You're not just an iron company.

456
00:24:29,400 --> 00:24:30,880
You know, you're all inclusive.

457
00:24:30,880 --> 00:24:32,360
So golf balls, let's talk about that.

458
00:24:32,360 --> 00:24:34,840
Cause I really enjoy playing the TP five.

459
00:24:34,840 --> 00:24:35,840
Love it.

460
00:24:35,840 --> 00:24:39,320
The TP five X is a little bit too, for me, I need a little bit less spin.

461
00:24:39,320 --> 00:24:40,560
We'll call it, or more spin.

462
00:24:40,560 --> 00:24:46,680
We'll call it, sorry, less spin anyways, but my point being, I just, the TP five is such

463
00:24:46,680 --> 00:24:47,680
a good golf ball.

464
00:24:47,680 --> 00:24:50,760
And then I think the tour response is a great ball too.

465
00:24:50,760 --> 00:24:53,760
I don't know if you can touch on some of the, maybe, maybe the new stuff coming up, but

466
00:24:53,760 --> 00:24:58,520
just talk about in general TP five, how that's kind of exploded and also the colors and the,

467
00:24:58,520 --> 00:25:01,280
and the cool logos that you guys put on them again.

468
00:25:01,280 --> 00:25:02,280
Yeah.

469
00:25:02,280 --> 00:25:03,280
Another paying attention.

470
00:25:03,280 --> 00:25:04,280
Yeah, absolutely.

471
00:25:04,280 --> 00:25:05,280
So, yeah, absolutely.

472
00:25:05,280 --> 00:25:13,280
You know, obviously TP five, TP five X have just exploded in the premium golf ball category.

473
00:25:13,280 --> 00:25:18,880
You know, maybe some balance and I can't speak to market share, but I know it's grown immensely

474
00:25:18,880 --> 00:25:19,880
over the past few years.

475
00:25:19,880 --> 00:25:20,880
Yep.

476
00:25:20,880 --> 00:25:26,840
And with our ownership stance that, you know, we want to be the number one golf ball brand.

477
00:25:26,840 --> 00:25:27,840
Wow.

478
00:25:27,840 --> 00:25:31,080
You know, we want to take over that number one spot and the way that we're doing it is

479
00:25:31,080 --> 00:25:33,160
through all those things that you mentioned.

480
00:25:33,160 --> 00:25:37,760
You know, just like we talk about, we have clubs for everybody.

481
00:25:37,760 --> 00:25:39,720
We also have golf balls for everybody.

482
00:25:39,720 --> 00:25:43,600
So whether you're a premium, you feel like you're a premium player, you feel like you

483
00:25:43,600 --> 00:25:47,040
need a premium golf ball, you don't want that premium golf ball price, which would be Tor

484
00:25:47,040 --> 00:25:53,120
response, which is another three piece, you're a thing golf ball products at the $45 price

485
00:25:53,120 --> 00:25:56,920
point, which is the only one out there in the major OE market.

486
00:25:56,920 --> 00:25:58,960
But then you also have soft response.

487
00:25:58,960 --> 00:26:04,480
You also have distance, distance plus you have noodle, which a lot of people don't even

488
00:26:04,480 --> 00:26:07,520
know that Taylor made, you know, mixed the noodle golf ball as well.

489
00:26:07,520 --> 00:26:08,520
Right.

490
00:26:08,520 --> 00:26:10,960
So you have a plethora of different golf balls out there.

491
00:26:10,960 --> 00:26:18,600
And to touch on where we're going, you know, 48% of all golf ball sales from Taylor made

492
00:26:18,600 --> 00:26:22,320
from the visual technology category.

493
00:26:22,320 --> 00:26:28,520
Visual technology is yellow golf ball, art, Tor, sponsor, Stripe, picks golf ball that's

494
00:26:28,520 --> 00:26:29,520
on CP5, CP5X.

495
00:26:29,520 --> 00:26:34,760
And then obviously like you touched on the R5 symbol program, which is our golf ball

496
00:26:34,760 --> 00:26:36,680
personalization program.

497
00:26:36,680 --> 00:26:39,640
So everything we're doing is kind of leading to that system.

498
00:26:39,640 --> 00:26:44,520
And there's a lot of cool things coming ahead when it comes to visual technology with new

499
00:26:44,520 --> 00:26:45,520
golf balls.

500
00:26:45,520 --> 00:26:54,360
Obviously, some people may have seen prototype packs start to leak into for 2024, CP5, CP5X

501
00:26:54,360 --> 00:27:00,840
because our current iteration actually ran three years now, which is kind of uncommon

502
00:27:00,840 --> 00:27:06,600
for us because we typically run two year product cycles on everything, excluding woods.

503
00:27:06,600 --> 00:27:11,440
So far, but just like all of our irons, like P series irons, those are two year product

504
00:27:11,440 --> 00:27:12,440
cycles.

505
00:27:12,440 --> 00:27:17,600
But not to get off point here is that where we're headed and what's coming is a lot to

506
00:27:17,600 --> 00:27:19,400
be excited about for sure.

507
00:27:19,400 --> 00:27:26,040
I think it goes into, again, you know, there's a reason top golf is top golf, right?

508
00:27:26,040 --> 00:27:30,040
There's a reason that my studio is catching on.

509
00:27:30,040 --> 00:27:35,880
Like I'm not comparing my studio in Wesley Chapel to top golf, but it's bringing the

510
00:27:35,880 --> 00:27:37,360
fun back to the game.

511
00:27:37,360 --> 00:27:41,480
And I think COVID, you know, that definitely affected the number.

512
00:27:41,480 --> 00:27:46,680
Obviously, Robert, you can talk about the number of golfers in during that COVID 2020

513
00:27:46,680 --> 00:27:50,760
to 2022, probably years.

514
00:27:50,760 --> 00:27:51,760
Just I mean, you got it.

515
00:27:51,760 --> 00:27:53,200
I mean, I'm going to say it nicely.

516
00:27:53,200 --> 00:27:55,400
Like the manufacturing plants weren't ready.

517
00:27:55,400 --> 00:27:59,320
Like they weren't ready for the product out quick enough.

518
00:27:59,320 --> 00:28:00,320
Right?

519
00:28:00,320 --> 00:28:01,320
Yeah.

520
00:28:01,320 --> 00:28:06,000
And in the past three years, we've made up to one hundred million dollars in investment

521
00:28:06,000 --> 00:28:08,160
in golf ball alone.

522
00:28:08,160 --> 00:28:11,080
So we're making huge strides.

523
00:28:11,080 --> 00:28:17,880
You know, we purchased our golf ball facility or golf ball plant in South Korea, which is

524
00:28:17,880 --> 00:28:19,600
called Nassau Golf.

525
00:28:19,600 --> 00:28:26,120
And then, you know, I had the opportunity to actually for our premium urethane facility

526
00:28:26,120 --> 00:28:29,560
in Liberty South Carolina for our summer tailgating.

527
00:28:29,560 --> 00:28:34,480
So we were able to kind of see how they produce the full response stripe or how they put the

528
00:28:34,480 --> 00:28:36,240
actual stripe on the golf ball.

529
00:28:36,240 --> 00:28:42,040
We got to watch the molding process, clear coat, the finishing, just to see how meticulous

530
00:28:42,040 --> 00:28:48,200
our machines are in kicking out those impurities as well when it comes to whether the tailor

531
00:28:48,200 --> 00:28:52,760
made logo may be off or there's something wrong with the dimple pattern.

532
00:28:52,760 --> 00:28:59,400
I mean, it's truly amazing to see how much investment and how much time and thought has

533
00:28:59,400 --> 00:29:03,040
gone into what we're doing with the golf ball category.

534
00:29:03,040 --> 00:29:04,040
Great.

535
00:29:04,040 --> 00:29:05,040
Right.

536
00:29:05,040 --> 00:29:06,040
That's awesome.

537
00:29:06,040 --> 00:29:08,280
So I know I talked to you last week.

538
00:29:08,280 --> 00:29:11,720
I just think this is, again, maybe a little insight for some of the listeners and viewers

539
00:29:11,720 --> 00:29:14,240
to be able to have into kind of your job.

540
00:29:14,240 --> 00:29:16,000
And we kind of kidded about it.

541
00:29:16,000 --> 00:29:19,280
We said it was a first world problems because you had to go to Cabot Farms and then you

542
00:29:19,280 --> 00:29:21,600
had to go to Streamsong last week.

543
00:29:21,600 --> 00:29:23,080
Tough life.

544
00:29:23,080 --> 00:29:25,200
But kind of like the fires type of thing.

545
00:29:25,200 --> 00:29:29,280
Like, I mean, you guys are on the edge of new development, new product.

546
00:29:29,280 --> 00:29:30,280
You know, new accounts.

547
00:29:30,280 --> 00:29:33,720
And hey, you got a big account like Cabot Farms, which is, you know, I'm going to say

548
00:29:33,720 --> 00:29:36,200
the old world woods or whatever for our listeners.

549
00:29:36,200 --> 00:29:39,880
Like that's got to be pretty cool to be able to start, you know, and don't they have like

550
00:29:39,880 --> 00:29:45,160
a new like not practice rate and they might have a new practice range, but but like a

551
00:29:45,160 --> 00:29:49,880
new fun 11 hole course where they've got speakers and music and stuff like that.

552
00:29:49,880 --> 00:29:50,880
That's cool.

553
00:29:50,880 --> 00:29:51,880
Yeah, correct.

554
00:29:51,880 --> 00:29:55,880
And I mean, that's kind of where golf is heading as well.

555
00:29:55,880 --> 00:29:58,440
Other things to do other than 18 holes.

556
00:29:58,440 --> 00:29:59,440
Yeah.

557
00:29:59,440 --> 00:30:02,840
Just like, you know, other properties I've been to, like, you know, I've been to Pine

558
00:30:02,840 --> 00:30:04,240
Herbs that played the cradle.

559
00:30:04,240 --> 00:30:05,240
Yeah.

560
00:30:05,240 --> 00:30:07,240
They also have a little putting course called this will do.

561
00:30:07,240 --> 00:30:09,720
And there's a lot of different things to do.

562
00:30:09,720 --> 00:30:12,680
That's just kind of where that resort or golf feature is headed.

563
00:30:12,680 --> 00:30:16,720
It seems like, you know, it's you're right.

564
00:30:16,720 --> 00:30:19,720
You know, I do feel kind of like a golf sob every now and then.

565
00:30:19,720 --> 00:30:22,720
My wife doesn't feel bad for me at all.

566
00:30:22,720 --> 00:30:23,720
Right.

567
00:30:23,720 --> 00:30:24,720
Not a lot of sympathy.

568
00:30:24,720 --> 00:30:31,760
When it comes to saying, hey, honey, I got to go to Bandan Dunes for five days.

569
00:30:31,760 --> 00:30:35,920
She doesn't know what Bandan Dunes is.

570
00:30:35,920 --> 00:30:36,920
Right.

571
00:30:36,920 --> 00:30:37,920
Right.

572
00:30:37,920 --> 00:30:42,840
You know, with Bandan, you know, even being out there, they've got a little short course,

573
00:30:42,840 --> 00:30:49,360
kind of like what's the roundabout at Streamtongue Black right next to their practice facility.

574
00:30:49,360 --> 00:30:53,280
And then they have a full length one, which is their home.

575
00:30:53,280 --> 00:30:55,880
And they're all phenomenal.

576
00:30:55,880 --> 00:30:59,880
I mean, it's just where it's heading.

577
00:30:59,880 --> 00:31:02,120
This is what Cabot's doing.

578
00:31:02,120 --> 00:31:14,600
And Cabot, last week, my regional manager and I, to play their new course, our parents

579
00:31:14,600 --> 00:31:15,600
course.

580
00:31:15,600 --> 00:31:17,680
So this one's called the Karoo.

581
00:31:17,680 --> 00:31:22,280
And it is extremely challenging, but extremely fun as well.

582
00:31:22,280 --> 00:31:23,960
Everything that's gone on to this place.

583
00:31:23,960 --> 00:31:28,720
I mean, you know, I've been going there since April earlier this year when I was, you know,

584
00:31:28,720 --> 00:31:34,720
I don't want to say stalking them, but I was keeping tabs on them just to kind of see what's

585
00:31:34,720 --> 00:31:36,680
happening, what's going on.

586
00:31:36,680 --> 00:31:40,840
And I was fortunate enough to get a ride along with the, you know, the manager partner there,

587
00:31:40,840 --> 00:31:46,640
Daniel Knight, and then, you know, the man, another manager there, Rick Kelso.

588
00:31:46,640 --> 00:31:52,200
So they took me around in a Ford Expedition and we're just kind of going all over the

589
00:31:52,200 --> 00:31:58,760
dunes, we're scrounging over what's going to be, you know, number six green.

590
00:31:58,760 --> 00:32:04,960
And to see where it was to where it is now this past week is unbelievable.

591
00:32:04,960 --> 00:32:08,000
You know, so like I said, we have a unique opportunity playing their large course, which

592
00:32:08,000 --> 00:32:09,000
is going to be the Karoo.

593
00:32:09,000 --> 00:32:13,920
And then we also played the squeeze, which is a little 10-hole challenge course.

594
00:32:13,920 --> 00:32:18,120
It's a mix of par threes, par fours, which are drivable.

595
00:32:18,120 --> 00:32:23,200
And it's pretty fun because, you know, it's like two, I think it's two 80 back to back

596
00:32:23,200 --> 00:32:24,200
parkour.

597
00:32:24,200 --> 00:32:25,840
And if you loft it up, they're pretty good.

598
00:32:25,840 --> 00:32:28,400
You can get it pretty close or on top of the green.

599
00:32:28,400 --> 00:32:33,960
And then it's met with a little short part three, that's about 120, 130 yards.

600
00:32:33,960 --> 00:32:39,560
And then right after that, it's a gettable par five right there along Ponce de Leon.

601
00:32:39,560 --> 00:32:42,520
It's going to be a fun place for sure.

602
00:32:42,520 --> 00:32:47,640
You know, the 11 hole wedge course, which is their little part three property is a lit

603
00:32:47,640 --> 00:32:50,040
up, lit up golf course.

604
00:32:50,040 --> 00:32:56,200
They have a place called the porch where you can sit up there, uh, oversea putting area

605
00:32:56,200 --> 00:32:57,200
as well.

606
00:32:57,200 --> 00:32:58,920
And that's all lit up.

607
00:32:58,920 --> 00:33:01,640
So I mean, it's, they've got track man range.

608
00:33:01,640 --> 00:33:07,040
Um, you know, I hear they've got tailor made rainfall as well.

609
00:33:07,040 --> 00:33:08,040
Nice.

610
00:33:08,040 --> 00:33:12,680
Well, wouldn't you agree Robert, that the architects now are designing these courses

611
00:33:12,680 --> 00:33:16,520
as you're talking about, uh, to kind of keep the golfer on the course, right?

612
00:33:16,520 --> 00:33:21,360
To instead of just being an 18 hole course where you come back miserable, right?

613
00:33:21,360 --> 00:33:24,680
You're out there, you play 18 holes and then you have short courses and other things that

614
00:33:24,680 --> 00:33:28,720
are lit up at night to kind of keep the golfer out there on the course and entertained the

615
00:33:28,720 --> 00:33:29,720
whole day.

616
00:33:29,720 --> 00:33:32,960
Dad's with sons or with daughters or juniors or families or whatever.

617
00:33:32,960 --> 00:33:36,800
Keeping the fun in the game, you know, instead of, you know, just making it absolutely brutal

618
00:33:36,800 --> 00:33:37,800
for everybody.

619
00:33:37,800 --> 00:33:38,800
Correct.

620
00:33:38,800 --> 00:33:43,160
And it's, it's for those guys or, you know, that group that comes in in the afternoon

621
00:33:43,160 --> 00:33:47,400
and can't play 18, but they want to go have a good time since they're on property.

622
00:33:47,400 --> 00:33:51,400
So they'll go play the, uh, the 11 hole wedge course or the suite, right?

623
00:33:51,400 --> 00:33:54,880
You know, I had the unique opportunity of playing the new chain last week as well at

624
00:33:54,880 --> 00:33:55,880
stream song.

625
00:33:55,880 --> 00:33:59,080
Uh, and that was a fun, you know, fun little thing as well.

626
00:33:59,080 --> 00:34:04,960
You know, it's a mixture of short part threes, uh, a really long part three slash part four,

627
00:34:04,960 --> 00:34:10,120
but it's, it's, I think it's absolutely what's needed for sure.

628
00:34:10,120 --> 00:34:13,680
Because you know, there's financial levels we're talking about here, meaning like Cabot

629
00:34:13,680 --> 00:34:17,960
farms is, is decently expensive and stream song is decently expensive.

630
00:34:17,960 --> 00:34:23,560
But then I talked to a golfer at Lake Bernadette this week who told me he's a, he's a retired

631
00:34:23,560 --> 00:34:25,840
military guy down in MacDill.

632
00:34:25,840 --> 00:34:27,640
They've got a deal called five for five.

633
00:34:27,640 --> 00:34:34,440
Uh, and basically it's, you play, uh, 14 through 18 on the North course, you play in five holes.

634
00:34:34,440 --> 00:34:37,920
It's like literally like $5 hot dog, $5 golf.

635
00:34:37,920 --> 00:34:41,880
And maybe there's a, you know, another $5 merchandise voucher type of thing.

636
00:34:41,880 --> 00:34:46,320
But kind of the point is like it's all over, like different wherever you're at, you're

637
00:34:46,320 --> 00:34:51,480
trying to engage the customer, keep them around, make it fun.

638
00:34:51,480 --> 00:34:57,600
Um, and you know, uh, my facility there where I've got a track man and you can play virtual

639
00:34:57,600 --> 00:35:02,320
golf out of my 40 members, I'd probably say 25 of them are just coming in to play virtual

640
00:35:02,320 --> 00:35:03,320
golf.

641
00:35:03,320 --> 00:35:06,440
You know, this guy's coming in to work on their game, but mostly it's a social part

642
00:35:06,440 --> 00:35:10,440
of it, just trying to get together, you know, enjoy a couple of drinks and have some food

643
00:35:10,440 --> 00:35:14,200
and be able to watch some TV while you're playing golf while the speaker's on too.

644
00:35:14,200 --> 00:35:17,200
Like, so or the TV or whatever is the game on the back.

645
00:35:17,200 --> 00:35:22,240
Yeah, it's, it's not secondary, but it's almost secondary as far as the actual golf part,

646
00:35:22,240 --> 00:35:26,080
which is what top golf did so well or does so well to just bring people together.

647
00:35:26,080 --> 00:35:27,080
Yeah.

648
00:35:27,080 --> 00:35:30,800
And I mean, I think there's something for everybody no matter where you go.

649
00:35:30,800 --> 00:35:33,880
And that's, you know, kind of goes back to the original statements of, you know, you

650
00:35:33,880 --> 00:35:38,560
were talking about everybody's trying to do something a little bit different just to adapt

651
00:35:38,560 --> 00:35:41,040
because we've had such a big boom in this industry.

652
00:35:41,040 --> 00:35:47,000
I mean, I think we were one of the probably prettiest things to come out of COVID in terms

653
00:35:47,000 --> 00:35:53,480
of a service industry related and where we're headed now is just keeping that momentum going.

654
00:35:53,480 --> 00:35:58,400
So that's why you're starting to see all these different ideas and different avenues to keep

655
00:35:58,400 --> 00:36:00,160
people in this space.

656
00:36:00,160 --> 00:36:01,600
So they want to stay in it.

657
00:36:01,600 --> 00:36:02,600
Right.

658
00:36:02,600 --> 00:36:05,480
So without getting you in too much trouble and you just share what you can share, let's

659
00:36:05,480 --> 00:36:06,480
put it that way.

660
00:36:06,480 --> 00:36:08,520
We know we got the PGA show coming up in January.

661
00:36:08,520 --> 00:36:11,600
That's a, you know, national golf show in Orlando.

662
00:36:11,600 --> 00:36:14,960
It's been going on since it's been going on since Dunedin.

663
00:36:14,960 --> 00:36:15,960
That's where it started.

664
00:36:15,960 --> 00:36:16,960
Yeah.

665
00:36:16,960 --> 00:36:20,400
You know, back in the driving range, people bringing their stuff in the back of the car.

666
00:36:20,400 --> 00:36:26,520
But it's always an exciting thing for, for TMAC and myself to go to, you know, but kind

667
00:36:26,520 --> 00:36:30,000
of just in general, I guess might be the question because I don't want to get in trouble with

668
00:36:30,000 --> 00:36:33,800
R and D departments and stuff, but is there some new product coming from TaylorMade?

669
00:36:33,800 --> 00:36:35,960
Are you guys excited about some of the new stuff?

670
00:36:35,960 --> 00:36:36,960
Yeah.

671
00:36:36,960 --> 00:36:40,040
Like I said, you know, there's a, you know, there's been a prototype golf ball that's

672
00:36:40,040 --> 00:36:45,600
kind of been surfacing on social media that we've been sending out to specific, you know,

673
00:36:45,600 --> 00:36:47,600
my TaylorMade plus members.

674
00:36:47,600 --> 00:36:53,400
So the new TP5, we're really excited about that product.

675
00:36:53,400 --> 00:36:59,880
Obviously, like I said, I can't talk too much into that one, but it's, if we're truly excited

676
00:36:59,880 --> 00:37:05,560
about this thing and seeing what we're seeing on course, I think that's 24 for the golf

677
00:37:05,560 --> 00:37:07,160
that we need.

678
00:37:07,160 --> 00:37:11,120
But that's not to say that the rest of the line isn't going to be huge as well because

679
00:37:11,120 --> 00:37:14,520
TaylorMade is a through the bag performance company.

680
00:37:14,520 --> 00:37:20,880
And when it comes to everything else that's coming to 2024, you know, Rory McIlroy and

681
00:37:20,880 --> 00:37:26,400
Tommy Fleetwood brought a new driver out, which took the USDA conforming list a few

682
00:37:26,400 --> 00:37:27,400
weeks ago.

683
00:37:27,400 --> 00:37:28,400
I'm excited about that.

684
00:37:28,400 --> 00:37:29,400
Oh, okay.

685
00:37:29,400 --> 00:37:31,280
I'm truly excited about that one.

686
00:37:31,280 --> 00:37:36,840
And then, you know, some guy last week who wears red on Sundays decided he was going

687
00:37:36,840 --> 00:37:37,840
to play it too.

688
00:37:37,840 --> 00:37:38,840
And I don't turn it.

689
00:37:38,840 --> 00:37:39,840
Right.

690
00:37:39,840 --> 00:37:46,360
And it was nice to see, you know, him up on the street, striped it straight down and then

691
00:37:46,360 --> 00:37:52,400
see that second guy just push it off to the right now driver playing more golf than him.

692
00:37:52,400 --> 00:37:53,400
Right.

693
00:37:53,400 --> 00:37:59,720
And yeah, really exciting, obviously, the coaching of this week, you know, Nellie Porter

694
00:37:59,720 --> 00:38:02,720
did something, you know, a few things that are awesome in the bag.

695
00:38:02,720 --> 00:38:03,720
Same thing with Charlie Hull.

696
00:38:03,720 --> 00:38:09,040
So there's a lot of things coming in 2024 that are really exciting for the company,

697
00:38:09,040 --> 00:38:11,320
not just the company, the brand itself.

698
00:38:11,320 --> 00:38:12,320
Right.

699
00:38:12,320 --> 00:38:13,320
I got one more.

700
00:38:13,320 --> 00:38:14,320
Yeah, go right ahead.

701
00:38:14,320 --> 00:38:15,320
Okay, sorry.

702
00:38:15,320 --> 00:38:16,320
Yeah, let's hear it.

703
00:38:16,320 --> 00:38:20,000
So last question for you and then we'll let you get on to your day.

704
00:38:20,000 --> 00:38:24,460
So I heard this story and it was probably roughly around 15, 20 years ago.

705
00:38:24,460 --> 00:38:28,040
So Tiger in his heyday, you know, early 2000s we'll call it.

706
00:38:28,040 --> 00:38:31,240
I think at this time it was at the Nike facility.

707
00:38:31,240 --> 00:38:35,020
I could be wrong with that, but I think you're going to know where I'm going with the question.

708
00:38:35,020 --> 00:38:39,820
So basically, he's working with a club fitter on the range in Carlsbad and they're working

709
00:38:39,820 --> 00:38:45,120
on whatever the new, you know, prototype Nike irons were or whatever.

710
00:38:45,120 --> 00:38:48,960
And he basically hits a couple shots and he hands the club back to the club fitter and

711
00:38:48,960 --> 00:38:53,160
says, Hey, this one's two grams heavier than the previous club.

712
00:38:53,160 --> 00:38:56,680
And the club fitters like there's no way, you know, there's no way you can tell me that.

713
00:38:56,680 --> 00:39:00,240
Or he said to his buddy, like, how can he tell me that?

714
00:39:00,240 --> 00:39:05,040
And literally puts it on the puts it on the scale and it's two grams heavier.

715
00:39:05,040 --> 00:39:09,080
It kind of goes to the point of like how good that top level player is and what kind of

716
00:39:09,080 --> 00:39:10,080
feel they have.

717
00:39:10,080 --> 00:39:13,080
Have you seen something like that or those types of things out there?

718
00:39:13,080 --> 00:39:14,080
Yeah, correct.

719
00:39:14,080 --> 00:39:19,200
I mean, I've heard the same secondhand story from our R and D guys, even with him, even

720
00:39:19,200 --> 00:39:24,000
with him noticing it, the tungsten plugs right on the sweet spotter.

721
00:39:24,000 --> 00:39:30,120
You know, it's just the level that these guys are at is just unfathomable and how they can

722
00:39:30,120 --> 00:39:33,600
see ball flight, how they can get hit shots.

723
00:39:33,600 --> 00:39:34,600
Okay.

724
00:39:34,600 --> 00:39:40,360
Even if you look at like a lot of our back to our marketing giant is when we start doing,

725
00:39:40,360 --> 00:39:47,240
you know, releases kind of showing the product, we also have videos from our photo shoots

726
00:39:47,240 --> 00:39:51,560
with all of our pros and all these pros will talk about what the golf ball is doing, how

727
00:39:51,560 --> 00:39:52,880
it's fighting.

728
00:39:52,880 --> 00:39:59,040
It's just amazing to listen to the level of detail that you guys have.

729
00:39:59,040 --> 00:40:00,040
Yeah.

730
00:40:00,040 --> 00:40:02,320
And I can't even fathom it myself.

731
00:40:02,320 --> 00:40:08,400
And you know, I'm around it all the time, but what these guys do in and out and just

732
00:40:08,400 --> 00:40:16,560
back to our original conversation, getting the level of perception and what they do to

733
00:40:16,560 --> 00:40:20,560
us in the feedback is what is making our products that much better.

734
00:40:20,560 --> 00:40:21,560
There you go.

735
00:40:21,560 --> 00:40:22,560
Cool.

736
00:40:22,560 --> 00:40:23,560
Yeah.

737
00:40:23,560 --> 00:40:25,720
Well, hey, really been great talking to you, Robert.

738
00:40:25,720 --> 00:40:26,720
Thank you, Robert.

739
00:40:26,720 --> 00:40:30,000
And if our listeners want to get a hold of you or, you know, get in touch with you, how

740
00:40:30,000 --> 00:40:31,000
could they do such a thing?

741
00:40:31,000 --> 00:40:32,000
I'd say let's contact Sean.

742
00:40:32,000 --> 00:40:33,000
Okay.

743
00:40:33,000 --> 00:40:34,000
Let's run it that way for sure.

744
00:40:34,000 --> 00:40:40,800
I'd be more than happy to answer questions through, you know, obviously your guys' podcasts

745
00:40:40,800 --> 00:40:41,800
to your listeners.

746
00:40:41,800 --> 00:40:42,800
Yeah.

747
00:40:42,800 --> 00:40:43,800
And we can go about it that way.

748
00:40:43,800 --> 00:40:44,800
Sounds great.

749
00:40:44,800 --> 00:40:45,800
Thank you, Robert.

750
00:40:45,800 --> 00:40:46,800
Really, really good having you, Robert.

751
00:40:46,800 --> 00:40:50,280
Thanks for taking the time and we'll talk to you soon around the golf course or around

752
00:40:50,280 --> 00:40:51,280
the studio.

753
00:40:51,280 --> 00:40:52,280
Absolutely, gentlemen.

754
00:40:52,280 --> 00:40:53,280
See you guys.

755
00:40:53,280 --> 00:40:54,280
All right, bye.

756
00:40:54,280 --> 00:40:55,280
Thank you.

757
00:40:55,280 --> 00:40:56,280
Thank you.

758
00:40:56,280 --> 00:41:01,080
Sean, I thought that was a great podcast today.

759
00:41:01,080 --> 00:41:05,800
I really enjoyed the episode, Robert, today from TaylorMade.

760
00:41:05,800 --> 00:41:10,920
You know, what a, you know, I was absolutely fascinated with how much, you know, degree

761
00:41:10,920 --> 00:41:17,000
of marketing goes into these products, the visual side of it and how they distinguish

762
00:41:17,000 --> 00:41:19,560
themselves so much differently from their competition.

763
00:41:19,560 --> 00:41:20,560
Right.

764
00:41:20,560 --> 00:41:24,200
I think we both, we've known TaylorMade for, you know, they've been in business since

765
00:41:24,200 --> 00:41:27,640
85 or 84 with their original metal wood, literally.

766
00:41:27,640 --> 00:41:28,640
The bubble shaft.

767
00:41:28,640 --> 00:41:29,640
Yeah.

768
00:41:29,640 --> 00:41:30,640
Right.

769
00:41:30,640 --> 00:41:34,520
They've been innovated with a lot of their product and I feel like talking to Robert,

770
00:41:34,520 --> 00:41:37,280
I learned a bunch and I think you did too.

771
00:41:37,280 --> 00:41:38,280
Very educational.

772
00:41:38,280 --> 00:41:39,280
Right.

773
00:41:39,280 --> 00:41:44,440
Very cool to hear kind of like how they go through their process of coming up with a

774
00:41:44,440 --> 00:41:48,880
product like they were talking about the golf ball two and a half years into the development

775
00:41:48,880 --> 00:41:49,880
of it.

776
00:41:49,880 --> 00:41:50,880
Yeah.

777
00:41:50,880 --> 00:41:54,240
Even the carbon fiber face on the drivers.

778
00:41:54,240 --> 00:41:57,320
They touch a lot of different areas in the golf world.

779
00:41:57,320 --> 00:41:58,800
So I think that was interesting.

780
00:41:58,800 --> 00:42:03,520
And then I think some of the things that the viewer can take away is to go try the product.

781
00:42:03,520 --> 00:42:04,520
Yeah.

782
00:42:04,520 --> 00:42:07,600
You know, and there's different products made for all skill levels.

783
00:42:07,600 --> 00:42:08,600
Correct.

784
00:42:08,600 --> 00:42:10,920
So go try the product, come to us.

785
00:42:10,920 --> 00:42:11,920
Yeah.

786
00:42:11,920 --> 00:42:12,920
Right.

787
00:42:12,920 --> 00:42:13,920
Get a driver fitting.

788
00:42:13,920 --> 00:42:14,920
Get a club fitting, right?

789
00:42:14,920 --> 00:42:15,920
You know, just don't buy it off the rack.

790
00:42:15,920 --> 00:42:18,040
There's a lot of different options that we found.

791
00:42:18,040 --> 00:42:20,240
Shafts have a lot to do with that.

792
00:42:20,240 --> 00:42:24,360
So you know, seeing a club fitter and seeing the different products that they have is, I

793
00:42:24,360 --> 00:42:25,600
find very valuable.

794
00:42:25,600 --> 00:42:26,600
Absolutely.

795
00:42:26,600 --> 00:42:27,600
So try the product.

796
00:42:27,600 --> 00:42:31,840
You know, if you like the color of the Tor response golf ball, go do it.

797
00:42:31,840 --> 00:42:36,520
If you like that, I'm going to use that, that the stripe that they have on the Tor response

798
00:42:36,520 --> 00:42:37,520
ball.

799
00:42:37,520 --> 00:42:38,520
Great visuals.

800
00:42:38,520 --> 00:42:39,520
Great visuals.

801
00:42:39,520 --> 00:42:40,520
Right.

802
00:42:40,520 --> 00:42:43,400
I mean, the fun little, I thought one of the things that was pretty cool was the 48% market

803
00:42:43,400 --> 00:42:46,560
share he said of the golf balls that are not white.

804
00:42:46,560 --> 00:42:48,080
Yeah, they're all different.

805
00:42:48,080 --> 00:42:51,240
It tells me there's people with all kinds of, you know, tests.

806
00:42:51,240 --> 00:42:52,240
Yeah.

807
00:42:52,240 --> 00:42:55,280
Logos or just different looking golf balls.

808
00:42:55,280 --> 00:42:59,400
And again, it kind of gets, goes to what we talked about in the podcast, that it's getting

809
00:42:59,400 --> 00:43:07,280
away from the old stodgy white guy playing golf by himself or with his buddies.

810
00:43:07,280 --> 00:43:11,740
Now it's moving to a whole different generation of this club, the golfers, families.

811
00:43:11,740 --> 00:43:16,000
We talked a lot about Cabot Farms and Streamsong and some of these golf courses that have some

812
00:43:16,000 --> 00:43:21,640
different kind of cool, fun, 10, 11 hole golf things, right?

813
00:43:21,640 --> 00:43:25,840
So I think that's really where the game is going and we want it to go because we want

814
00:43:25,840 --> 00:43:27,240
it to grow to all kinds of different players.

815
00:43:27,240 --> 00:43:30,560
So it was a great podcast, really excited and glad to have him.

816
00:43:30,560 --> 00:43:31,740
Yeah, I had a great time.

817
00:43:31,740 --> 00:43:35,600
So thank you for listening and look forward to the next podcast.

818
00:43:35,600 --> 00:43:36,920
We'll see you guys next time.

819
00:43:36,920 --> 00:43:37,920
Thanks for listening.

820
00:43:37,920 --> 00:43:48,840
Thank you.

821
00:43:48,840 --> 00:43:51,280
Are you looking to elevate your golf game?

822
00:43:51,280 --> 00:43:53,440
With swingtheorygolf.com you will.

823
00:43:53,440 --> 00:43:59,200
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824
00:43:59,200 --> 00:44:01,880
to help you unleash your true potential.

825
00:44:01,880 --> 00:44:22,280
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