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Welcome to the Lorna Experience. This is the podcast dedicated to aspiring entrepreneurs

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and digital marketers who can relate. At the Lorna Experience, we really want to make

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the show as relatable as possible and also we have a value system here which is we keep

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on learning no matter what, stay humble and learn and we keep optimizing our time, our

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productivity, our flow. We keep resilient in what we do, nurturing concepts and accepting

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where we are. Now, as you can see, different layout. This is the podcast that's going to

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be in different co-workers spaces at the moment. I'm back in my HQ Cardiff, the best place.

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Honestly, this Cardiff is thriving right now. If you're an entrepreneur and digital marketer,

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definitely there is loads of opportunity development and growth, especially as well in the just

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technology and creative sector and it's just buzzing here. I can't wait to share with you.

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So to be honest with you, I really wanted to wait to record this episode too. I thought

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I wanted a bit more research but there's so much going on that I cannot not hit record.

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That's the whole point is that I want to, this podcast will be evolving every episode.

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There will be an evolution, of course, that's how it works. But I have many ideas of guest

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speakers that I want to bring in to talk about their journey or different topics and there's

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also going to be different series co-created with, I think, inspiring, relatable individuals.

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Then obviously myself, I'll be solo hosting and that's really to showcase my journey as

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an entrepreneur and digital marketer and what I'm doing to stay relevant really and just

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to keep thriving. So yeah, if you want to support this podcast, there is a Patreon, just £3

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a month. My aim is to build a community of like-minded individuals, of course, and just

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help bring back into this podcast. At the moment, this podcast can be listened to every

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Sunday we have an episode launch on YouTube and every Monday on Spotify.

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So as you can imagine, episode one, I call it the Lorna Club and this brings me to the

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point of my big rebrand that's happened. So I just want to dive deep into how have I been

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launa firing myself and that's the acronym. So the acronym is really L is for learn, O

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is for optimize, R is for resilience, A is for nature, A is accept into learning and optimizing

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these last few weeks. And when I recorded the first episode, I really wanted to record it.

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I had this really big ask to just record it. It was very impulsive, intuitive. I can't explain

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it something when you just need to do something, you just need to do it. And I just now, well,

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having all these conversations that I've been having recently has shown me how much I needed to

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start the podcast way back when. Well, when I started the podcast, I was kind of undecided

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as to what to do the Lorna Club, the Lorna experience. And then my previous name for my

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business was Kiff Media Hub. But because I've got a content channel, like I'm a content creator for

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Ms. Kiff, that brand, Kiff defines creativity and it defines music in my brand status. And I was

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like, wait a second here, I've got Tasha J Cole is me as an independent business woman, Savvy Kiffner.

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And then I've also got the Lorna Club, which was supposed to be the podcast. And I'm like,

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and then I got Kiff Media Hub, it just makes no sense. So I said, no, I've got a rebrand,

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which it makes complete sense. So when I was looking at right my business plan for Lorna Media,

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I was like, actually, this becomes my brand values, because it's true. I literally,

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living proof every day that I'm committed to my brand value, which is I am always learning,

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I'm always optimizing, I'm always resilient in what I do, I'm always nurturing my concepts. And

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I have to stay humble and accept where I am. Because like you saw what the quality of the

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last video was is, you know, you, you just need to get on with what you have so that you can

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keep moving forward. It doesn't matter about having the highest tech. I am so lucky that I am blessed

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with this co-working space. So shout out to the startup studio, USW, I'm a USW graduate. So I'm

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well lucky to have this opportunity to record here right now. And it's just kind of still

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aesthetically pleasing, isn't it? We got that lovely brand, brand labels here with the road mic.

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And this audio is pretty decent too. And I actually recorded the previous episode on just my portable

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Zoom H4N, which I invested in when I did my previous degree, which was a BN audio production.

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Anyway, side tracking back to the present moment. So yes, eventually I thought to myself,

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why I need to be more clear, what am I going to do? So I decided to call it Lawner Media.

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It's now we are a digital transformation consultancy and learning platform to help you

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communicate your value to your audiences. Because I very much have the Lawner, the consultancy,

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which is very much focused on market research, business model value proposition analysis, and the

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learning platform, which is I have ideal clients that come to me who are small business owners

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and founders that want to learn themselves. And I love providing that opportunity and inspiration

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so that you can really become more independent in your workflow. And it does optimize your time.

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And also you financially in the beginning, because when you are starting out, you want to reduce

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your costs as much as possible. I'm really happy with that. And then from the Lawner Media, we've

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also got the Lawner Club, which is our learning platform really, that will develop with loads of

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different workshops and learning tools. The Lawner Club, I currently have a Facebook group called

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the Lawner Club, and you can join that for free. And that's just at the moment, I've got a six week

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fast track to content integration challenge going on there, which is absolutely free. So it's just

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to help prompt you in the right direction. And then from that, we've got the Lawner Experience

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podcast, which is just really carrying on the conversation where we can just have these conversations

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of more relatable topics, because no one teaches you how to be an entrepreneur or a digital marketer.

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They give you the knowledge. And then they say, there you go, make millions. And you usually just

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fail a lot. That's how you become an entrepreneur, be an expert in failing. And the reason why I

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wanted to combine this both is because I really feel that kind of marketing and entrepreneurship

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is really goes hand in hand at the moment. So yes, I feel so much better for that rebrand.

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However, now I've got some people calling me Lawner, which is not the case. So I need to make

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them very clear. Like my name is Tasha, my mum's name is Lawner. And that's who I've named my business

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after. So yeah, we're still working on that, right? I've been focusing on the rebrand. And it takes

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much time. When you're doing branding, really, you want to make sure that you stick to the brand

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name in the beginning, because changing everything later, don't do it. Don't be me. I am impulsive,

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which means that I don't tend to always sit things things through a lot. So I'm doing more work at

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the end of the day. However, I'm trying to be better. Okay, this is why I've got all this

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accountability now. Right, so something that I've been focusing on is like branding and like,

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in my master's in strategic and digital marketing course, I did a brand challenge with two of my

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amazing peers, which was Myra and Paula. And we won our brand challenge with a Glyce.

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I basically decided to relook at that module that we did. And I started to treat my business as it.

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And I am so excited because I am now I've put together like a whole brand package of Law and

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Media, which is going to develop like a God by topography on there. And I've got, you know,

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like a whole presentation. I'm still working on it, to be honest. But this is just accountability.

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So if I have if I get a if I get when I grow, I've got all of this already set up. So when I get

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employees, I can then go as a welcome pack. This is my brand. These are the guidelines. This is

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what we do. This is what we're working on. And for me, that just makes me feel so much more in

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control of my brand. Sometimes you can your brand communication is not right. So this is

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this is why I started my brand. I was like, right, I need to really focus on what my brand is, what

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am I doing, how am I communicating it? And I because I landed up pitching for funding and I

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failed. But that's a whole nother story. We'll go into a funding episode in the next one, well, in

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future, in a future episode, we'll focus on funding. For now, I was getting freelance to work when

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people like, Oh, your social media, your social media, your social media. And I'm like, I'm not

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like, I, I'm happy to teach you how to use those social media tool, but I am not a fan of managing

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social media, just because I have so many social media brands that I'm currently doing for myself.

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I have learned the media. I've got learning experience podcast. I got Ms. Kiff. I have

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my Kiff camp out retreats, which is my wellness retreats for business owners, which is great.

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You should check it out. And I've also got Tasha J Cole, because I've, I've launched all these

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separate brands because I do want like everything has a purpose. So for me to manage another social

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media brand, it just doesn't speak to my why. For me, I'd rather look at developing like for me,

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I prefer to use my analytical mindset. And that's what lawn media is, is that I will help you,

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I will help teach you how to use the tools on your social media and give you the strategies

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and tips that I've learned. However, what I do best is look at your business and be able to go

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right. This is your value. This is how you communicate. This is what I would do. How do

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you optimize your time? How do you optimize your product productivity? I love that. And you should

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always stick to what you love. So for me, I was getting loads of, I've only got one social media

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brand that I take care of now, which is absolutely fine, because it's still in line with my why,

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which is entrepreneurs, which is the startup studio, which is awesome. I love having that one

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client. Okay, that's one client. I don't mind. And the rest is me because I fill up so much of my time.

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But I love researching as well. So I want to, I want to track more of that type of client. So

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I wasn't getting the right, when you start attracting the wrong type of work and it takes away

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freelancer life takes away from your actual business life, you know, you've got a problem.

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So I landed up going away, thinking, thinking, thinking, thinking. And then I found this co-working

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space, office tribe in Tumbrich Wells. So amazing. I got the energy, I got the creative downloads,

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and that's when the Lorna experience came up where at Wistlen was the Lorna club. But obviously,

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the Lorna club is now the learning hub and the Lorna experience is the podcast. So that's how

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that all came around. So what I would say is if you're stuck in between freelance and business

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life, and you really, for me, business life is much more enjoyable than freelance life, because

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I get to focus on what I love rather than what I'm still kind of working for other people.

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Being in business, you're solving a problem for others. And like, I can be a little bit more

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creative. I can be a little bit more productive. Like, I've literally been batch recording content

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since 10 o'clock this morning. And I've stayed here in the co-working space to about hoppers 12

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last night. Not good for my health, but for creativity and workflow. Yay. And I love that.

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I love when I get into this because I am. I am a content creator by heart. Like, honestly,

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I love being in front of camera. I love to create content in that way. I've always wanted to be a

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presenter. I think when I grew up in South Africa, I was watching MTV. I always thought I'd be the

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presenter of TRL. And now I'm trying to hit for like a TED Talk vibe. So, you know, that's why I

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decided to start this podcast is like, I love to present. We had a modeling show in, we were in school,

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and I, I wasn't chosen as a model, but I was chosen as the host, which is fantastic. I love being a

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host. I'm a very curious person. And therefore, podcasting is just another great way for me to

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really do what I love. I think if you think about Steven Bartlett as well, he says, this is what I

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love to do. When he talks about the diary of the CEO, he goes, this is what I love. And I totally

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get it. And, you know, loads of people go go, oh, everybody's jumping on a podcast. Trust me,

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just do what you love. And your audience will resonate, obviously, with strategy as well.

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One thing I realized was that I love showing tutorials. I love doing tutorials as all. And

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also I love the journey of the business. So if I'm teaching others in my position on how to grow,

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what great way to show them behind the scenes of how I work on my productive flow to show them,

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this is what I do and how, how we can learn from each other, right? And this is the reality of it,

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you know, it is a grind, it is a startup, it is the beginning, there is a lot of work.

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But accountability, what if I do within my content, I like to keep myself accountable. So

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the idea is branding is where we start, right? This is the goal. And you can watch this video,

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I will link this in the show notes. But I wanted to show that I am, I'm going to start

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communicating my brand online. How can I make this an optimized way of communicating my services?

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Because this is a great way to test as well, is that when it comes back around in a few months,

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am I communicating my brand correctly? So number one for me to be, I've got the rebrand now,

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which is fantastic. Number two is what, what have I done in-house to, to make sure that I'm

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reaching my brand communication effectively. So I've got my brand guidelines now, I've got my

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three month, my quarter four plan of my brand communication. And I've also started now having

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a social media strategy on how to communicate my brand. And knowing where, like what your brand

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does and who you work with. This is a great way now for me to have strategic partnerships as well.

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I am very proud of myself. I do branding takes quite a bit of time and sometimes you can forget

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about it. But if you just spend time and just do that, so like all my social media now is specifically

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branded for this. And especially with these colors as well, everything is to that standard.

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And I'm just really, really excited for it. That's what I've been working on. That's what I've been

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focusing on. And then the second part is I've been focusing on research and development,

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which is really exciting, to be honest. So I've come back, I've got more focus. I've got more,

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I feel a lot more analytical and focused. And I feel like I've definitely leveled up. I feel like

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the, the first year, so I actually, the conversations that I've been having this week has been really

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great. So I came back on Tuesday and it's just been flow, flow, flow. My schedule this week has

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been insane. I had a one to one with one of my coworkers, Rob, found our fable to shout out to

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you. And actually would love to get him on this podcast show as well, to talk about this topic.

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But we were talking about actually, we've been a year in this co-working space. And it made me

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reflect about the year, what this year has been like, you know, so we'll talk about that more

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in another episode. But I just wanted to quickly give you a little bit of insight that it's been a

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year and the first year was me transitioning into full time self employment, me learning to

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overcome impasse to syndrome, which I'm still learning. I don't think it ever goes away, to be

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honest. But I think because I failed so much in my first year, it made me so insecure to not fail

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again in terms of my brown reputation. Well, because I was going through some, I was going

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through last year, my first year being in this co-working space, I was going through a lot of

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personal, personal things like my mom passing away and me converting a van was living in it,

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plus finishing my dissertation, trying to go, well, went from part time to full time self

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employment and just radical change everywhere where I was a hot mess. And I feel like coming

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into this year two in the studio, I'm like, thank goodness, all of that is gone out of my life.

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But now I'm like, right, I want to focus, focus, focus, focus. And this is where that

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nurturing aspect comes to business is you, this, this is why we in the studio, right? This is

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incubation, your, your nurturing concepts, your nurturing, failing to, to, to, to test products,

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see what works, what doesn't works, what's needed, what's not, what is the marketing positioning,

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what is Cardiff's marketing positioning and what I'm doing. So my first year, I got to see,

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right, there's so many cohorts happening. How, where do I sit? Where do I sit with my

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brand positioning? Right? This, this leads on very well is I've listened to a podcast with

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Think Media. Check that out. It's so good. That's what I've been focusing a lot of my time on as

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well. Like, what can I do in my free time that's helping educate and inspire my workflow? So this

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podcast, especially when I'm driving in the van podcast are the best. Sometimes music can get

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a bit too much. So I'm just like, no, no, no, no podcast. So Think Media, great podcast, they do

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loads of video, YouTube rankings, and it's founded by Sean Cannell, amazing guy. I've been following

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him since 2015. So just love him. And he basically said about marketing, well, your brand positioning

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in the YouTube space. So if you look at it, who's doing what you're doing, right? Who, if someone

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introduces you, like, for me, people when they people introduce me here, they say social media.

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And I'm kind of like, that's not good. Because like, what? Okay, if I'm introduced to social media,

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what social media space do I own in this, this context of Cardiff as a demographic, right? I am

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just an independent consultant. There is other agencies like WCS agency that is bigger brands.

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There is Cowshed, again, bigger organizations. But individual, like smaller social media brands,

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which is Elite Studio Social shout out to them, they are absolutely crushing it.

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Holly and Alex, shout out to you both. They have just completely like, I'm loving the content.

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Go check them out on Instagram. And they were also in my masters as well, which is just awesome.

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It's just great to see woman thrive, you know, and people in your space thrive. So it's about like,

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where do you position yourself in that market? And in the YouTube space as well. So you've got,

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like, in my space, particularly, I've got Ali, I've got Sean, I've got Kim and Anders.

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And it's like, where do I position yourself? So usually you want to position yourself first. So

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you want to dominate the space. But if you can't dominate the space, how can you be second? Right?

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How can you, how can you come in with a new unique positioning? And he framed it really well.

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So if I look at my positioning here is what I want to change in terms of like, not social

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media now, but I'm entrepreneurship and development is with cohorts is like, I want to work with cohorts

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to help facilitate workshops. But I also like, so co-working spaces will be my partners, right?

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And I want to add value to that space. So for me, it's about finding the gap in the market where I

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can add value, because for me, I'm very value based in my approach to business. I don't like to

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compete. I like to collaborate. And it's always enhancing because that's really what creates

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society for me is, is that value based. I'm very, very, very, very, very value based. So my positioning

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now is about how can I add value to an ecosystem where they're pumping out loads of cohorts of

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entrepreneurs and development, but what does that sustainable growth look like? And how can I help?

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Right? So for me, it's now research and development. So I am busy researching, interviewing, doing

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better tasting. And it excites me because for me, the best way to market research is face to face

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market research or hosting little focus groups. The getting it from, create, getting common themes,

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that's what's important. And it just shows your, it becomes a lot more, it's kind of the opposite

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to digital transformation where you're integrating technology in that way, which there is a lot of

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now. Now AI is just insane. It's like everywhere. But also the part of digital transformation is

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honoring traditional concepts. And this is where marketing comes back to it is that tradition of

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face to face communication. So yeah, that is kind of what I've been really nurturing, I would say,

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and learning and optimizing for my, for my business right now. And I'm trying, I'm also staying humble

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because I know I'm in that same position of development, right? However, I wanted to come to,

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I've always had a gut feeling to my business. And I'm here for the long haul. Therefore,

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for me, the journey, if I can perfect the journey and I take my time, I learn and fail and share

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it with you. I'm doing exactly what I was meant to do. I have a section now called staying relevant

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in marketing and business. And I really like this section because if you do listen to the

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staying relevant podcast with Sam Thompson and Pete Wicks, they're so funny and they're trying

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to stay relevant in like, you know, their industry where just it's just so funny. They think they

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are has beans, but they're very much still relevant. And I thought it was a great little spin-off

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twist to put this in the Lorne Experience podcast because we know as entrepreneurs and digital

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marketers to stay relevant is important. Staying relevant is hard because the digital world is

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changing every second. We've got you like Instagram broadcast in the last like, few months, we've had

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Instagram threads come up. We've got Instagram broadcast. I was four months away from from

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Cardiff and then I've come back and everybody's like AI AI AI AI virtual reality, everything.

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And I'm just like, okay, people have been working yet, right? So when this comes to staying relevant,

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this is what I'm talking about. What am I focusing on? How am I keeping myself relevant in this

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marketing industry and entrepreneurial industry? Because it is very competitive, but there's

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all I always feel like this opportunity for everybody. So I have been doing the most. Okay,

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so we're just going to touch on a few points. Sean Cannell, Gary Vee and Stephen Bartlett

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was the three individuals that I was like always watching more Sean Cannell and Gary Vee, but

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they both like Stephen Bartlett and Sean Cannell, their like inspiration is Gary Vee, Gary Vaynerchuk.

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And like these people know how to grind. Okay. And if you listen to, I think Gary Vee was saying

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in one of these shows. So I've been obsessively watching Gary Vaynerchuk's YouTube channel,

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to be honest, you should check it out all his latest videos, how he makes content is he

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does loads of talks and then he does like behind behind before he does a talk, he does a Q&A

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with his Gary Vee friends, I should say. And then he records that and uploads it as content. And

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also he does his talk shows in interviews, that's his content. He doesn't record content

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at all. That's how he produces content, which is pretty cute. So he said in one of the interviews,

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he was saying, Oh, I was doing my wine business. I was actually working until like midnight. And

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then from midnight to four o'clock in the morning, I was tweeting all the time. And I was like, what?

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That's insane. Stephen Bartlett's got the same approach, same as Sean Cannell. They like, I think

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Sean Cannell just said, I just watched something and he says he's pumping our content 328 pieces

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a week. What? Across all his platforms. So like, if you look at these, your, the industry, and this

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is how you think about, are you doing enough in business? Can you do more? You know what I mean?

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And then I go, no, I'm not even doing 10% of what they're doing. And what I love watching Gary Vee's

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videos is that there's loads of youngsters that say, Oh, but I'm 25 and I've been doing this. And he's

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like, how long you've been doing this? You're young, you know, try 10 years in the experience.

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You know, it's all about the journey, the grind. And I agree. My, yeah, my YouTube channel for

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Ms. Kef. So before I was not getting like, I was only getting like under 100 views and I was pumping

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out content like once to twice a week. Now I'm doing it twice a week long form content on my

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Ms. Kef. And one of the videos actually got the algorithm and it got 2.5,000 views where I wasn't

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making even a hundred before, but now I've got like average of 200 before it was like

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2 to 400. So for me, when you stop producing content, you drop with algorithm. But when you do

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anything with content, it's about the long haul game. It's not about short term gain. It's long

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haul. So if you're not interested in long haul, then this is not the industry for you, right?

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Then you shouldn't be doing this. And digital marketing and content creation isn't for you.

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It's for someone else. So for me, just knowing these little, you know, knowing that

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you should just keep consistent to keep grinding forward. For me, brings me back to reality.

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Because when you're feeling unmotivated, you go, oh, can't be bothered now. I'm just over it.

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And at that stage, it's not about being over it. It's about what can you do to optimize

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your time to make this a little bit more enjoyable, right? And that's that comes down to everything

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that I'm content creating now. It's about optimizing. This book has like each one of my

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brands. Every time I come up with idea or some type of strategy, I put it in the book

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and it just keeps everything organized. With the Law and Experience podcast, I actually write down

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any notes that I want to discuss because like I said, I really spend all my time

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researching. I just love it. It was so the, the YouTube video is called Scared to Get

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Into Content Creation question mark. And the question was how to provide more value to your

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audiences. So I really, really loved his answer with this. He said that the best way is to

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best way is if you're creating the content, which is very much how much you can get out of it,

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you're doing it for the wrong reason. It's all like, this is where it comes back to my digital

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transformation aspect is like, how can you provide more value? Okay. So are you going into that post

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as like, oh, can I get a follow? Like when I do this post, how many followers am I going to get?

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How many views am I going to get? Or is your mindset going into how much value is this adding to my

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audience? How many people am I going to help when I post that, that video or that real?

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Am I getting it out of my gain? Is that my mindset or is the mindset of others? And I love this

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because if you start putting yourself in the shoes of your customer and the person you want to

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attract, you become more selfless rather than selfish. And that is the, that is the difference

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between creating a tribe and community versus hard sale tactic. And sometimes this is very

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difficult to translate because, you know, we come from a generation of many different,

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different generations of people with a hard sale, hard sale, hard sale. And for me,

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one of my strategic approaches for me, that really grounded me and I was just like, hmm,

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I love it. But also it put me in check because I'm super analytical and sometimes you do think,

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oh, I want to, I need a sale. But it keeps you humble, right? It keeps you down to how much,

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how much, so that's in my strategy for my next three months is I've actually put on every month

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on the, my, my quarter four is how much more value am I providing? Because I'm building my

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brand, right? At the moment, I'm gaining your trust. So how much more value am I adding? I

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have the diary of a CEO, the 33 laws of business and life. Can we just, okay, so a little bit of

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context first, firstly, if you are in this entrepreneurial, I'd like digital marketing,

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if you don't know who Steven Bartlett is, you need to know him because, oh my goodness, I've been

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watching Steven Bartlett since he's vlog days. Because even I remember watching Steven back

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in the day, he had too much ego. Okay. Yeah, far too much ego. But I really liked where he was

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coming from and his approach. So I was always curious. And I loved his vlogs because he would be

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working constantly. Steven Bartlett launched a book, I think something sexy, billionaire,

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whatever. I didn't, I didn't buy it. I saw it in the bookshop. I was tempted. It was an offer.

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I didn't buy it because I was like, this isn't a book to buy. I remember I listened to Diary of

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the CEO in 2021 and I actually started to record my own, like, oh, Diary of an entrepreneur. That's

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what I called it myself. And this was just to like kind of give behind the scenes of what it's really

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like, this is the reality of it. So I feel like the lawn experience was always in the making. It just

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took that evolution of two years to get here. I've been honestly, the Diary of the CEO podcast is

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amazing. I, it's, it's, it's quite like intense to watch. So I don't tend to watch all the episodes,

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but I do watch a selective few when I want to get like that deep, deep, deep inspiration. And it's

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just nice to learn from others. He launched behind the Diary, which is his vlog is back,

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like his vlog is back. The OGs, if you know, if you're a freaking Stephen Bartlett OG, you would

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know. And I was like, this is not, this is not just epic that the fact that he's launched the

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vlog again. What's even better is that he has the sickest edits, like it's, the production is so good.

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I think when you want a hashtag, you want that. That is like my goals to get to a certain point

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where I could be that epic. And it's just so cool how he has the behind the scenes that he flies to

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America, builds the setup. It's just next level for me. And what I really loved is that he was,

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he was very much hands on as the creative director. And for me, that's what impresses me a lot is that

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he's really impressive, you know, so to know his grind, number one, I've seen it because he's incredible

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like that. He's also, he's changed from ego to humble. But I know that Stephen and my, like, how,

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how I would say is like, I'm more spiritual. And he's very practical, scientific based. And that's

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why this book has come with all the scientific interviews and data and everything he's collected.

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He's developed this 33 laws of business and life and his experience, which for me, I love reading

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people that aren't like me. It's because it gives me another level of perspective, right?

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And to see because obviously, I'm more ideologies and beliefs and values, where he's more scientific,

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scientific based, which is true. He landed up having, I think I saw this on his YouTube community

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page. It wasn't even that long. So they, this was what, this is what was really cool. I bought this

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book through a, a private webinar launch event for the book. And I actually took notes that I

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wanted to discuss in the podcast, but I ended up losing those notes for some reason. One of the

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laws that he has is these five pots, which is skills, knowledge, skills, network, resources

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and brand reputation. And I love this law. And the reason why I love this law is I, when I,

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when I came to my masters, I knew I had the skills. So the first two laws are important,

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like your, your first two buckets are important, which is your skills and your knowledge, right?

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With that, you can actually build a network. So for me, I had the skills. I had the network.

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I was on the hunt for knowledge and resources to improve my brand reputation.

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So I really resonated with this law and I came to Wales for that. So I had my skills,

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my 10 years, awesome skills. I had my, I got my knowledge through my masters and cohorts.

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And then I, through my network, which is my knowledge network of the university,

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I found my resources and now I'm working on my brand reputation slowly, but surely. And I just

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love that. So it's funny because you've got power, like before, I always thought to myself about this,

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this, this masters, like, is it worth it? For me, it was because it just gave me the missing gaps

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that I was needing and the confidence. So yeah, I am still reading this book. I think it's so cool.

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And I just love it. What's really great as well is that so you got the, so when you went to this

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webinar, you got the book and I got this book delivered to the campsite and yeah, a massive fan.

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If you want this book, link in the description. But also, if what I would recommend is you go to

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the diary of the CEO, become a follower and look at their broadcast because their broadcast has

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really, really behind the scenes extra value and Instagram broadcast. We have to talk about it

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at some point, but not in today's episode. That's what I mean. I've got so much to talk about.

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I've been reading and developing. I've been watching Gary V's videos and I've been listening to

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Think Media's podcast for my development. So the last thing is how I've stayed relevant in

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marketing and entrepreneurship is events. So I came back to Cardiff and they had this creative

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collective launch and I love these events because I come in with a very analytical mind.

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How is the launch? What did they do good? What did they not do good? How can I have optimized it?

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How could they have improved it? You talk to people, you go, what did you think of the event?

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How would you change the event? I really love that. Firstly, to get into the BBC Wales building,

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number one, I was like, that's like the closest I've gotten into a BBC building,

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except for when I auditioned for a programme once. But this one is pretty cool because

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they're just going to have so many different events and it's just so much magic there.

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So I was fangirling for a second. I walked away going, the next time you see me, I'll have my own

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production show. So funny. But you know, you've got a dream so you never know what can happen,

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manifestation and all that. And I love it because this event is actually really special to my heart

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to be honest, because I actually have a video that I recorded in 2021 going,

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we need to do more for the creative industry. We need to do more. I feel like I'm just on the

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sole mission. That's what brought me to Cardiff was a gut feeling of that's the last place I'm going

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to start. Last place I'm going to focus in my business career to focus on what exactly can I help

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to provide change in the creative industry. Wow. Two years later, the founder of Town Square,

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Gareth, Charlotte G.U., Gareth Jones, he actually is working with MediaCumery to develop this project

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and that is bringing people together with collective knowledge. Brilliant. I'm just so happy

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that this is starting to form. And that's why I said Cardiff is the place to be right now. If you

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are in this space, there's so many, there's so much talent here. It's, it's unreal. And what I like

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is it's not the, your success here is a lot more than what you can do in London because London is

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very competitive. Oh my goodness. It's to the point where I couldn't, I couldn't go back to London.

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I just love being a change in the little ecosystem of Wales. It's just awesome to be a part of it.

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So yes, there, there's just, what was also really cool is meeting Gareth is that he was so down to

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us. I think as a founder, especially of such big like development, there was, there was a quite

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cool link because I found, I went to a networking event in Newport and I met, I met someone who

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is working with them and they told me about how they're developing a co-working space in

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Cambridge Wales. And I was like, that's so cool. I can't wait because I was there and I went to

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office tribe and I just think it's great how there is like, I'm obsessed with co-working spaces.

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And then it kind of went full circle and that was ended July. We are now September and less than two

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months, I met the founder. Like, can we just, that was just insane man. I was just like living my best

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business life on Tuesday night because it just was like that full circle. I love full circles,

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you know, and he is actually, he founded Bolshe Ice, which is my, the first co- like

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cohort, the five to nine was from female founders, shout out to Hope. That was in,

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in Caferli and he founded that and I was like, what, like, what? Like this guy is epic. I need to

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know more. So yeah, I'm just, it's just, it's just awesome to meet such great people that's providing

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change in society. For me, I'm all about that. And meeting, like, if you want to develop a business

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that really drives on community change, come to Cardiff, come to Wales, like the people here are

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just super incredible. And that's one of the reasons why I also wanted to stop the Spock House

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because I was like, I need you to meet these incredible people. They are freaking awesome.

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They're so cool. So yes, that concludes this episode two. I do have another bit that I wanted

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to add in, but this conversation is far too long. I hope you found value in today's sessions.

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I've been to the studio network here this week as well. There's been great conversations,

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which I wanted to talk about. And then just being in the studio, I was sitting at my desk.

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I was really wanting to optimize my, like, I'm very much focused on how can I optimize my

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productivity as well. So I'm, it's, it's a must as a marketer to also know AI, at least

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stop practicing the tools. And I was sitting at my desk and then boom, who walks in? Hey,

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are you interested in workshops for about AI? I was like, yeah. So we're going to talk more

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about that more, more, more, more, more, more about that in episode future. But there is

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so much, like I said to you, when I've come through the door here in Cardiff, back again,

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I've been away for four months and I'm, it's just been like one, two, three, four, like, go, go,

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go, go, go. So just the Lorne Experience podcast has come at a perfect time and I am super grateful

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to be back in the HQ and it's just incredible. So I hope you found value in today's episode and

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I will link the show notes as well with this. And I hope as well, this, the reason why I've

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launched this on a Sunday is that you can then start to think about how you can be productive

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this week about how can you learn, how can you optimize your time and your productivity?

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How can you, what do you need to stay resilient in to keep going and what do you need to do in

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order to be resilient, right? If you need to listen to a podcast, if you need to take a break,

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whatever you need to do, do it and nurture your concepts, like keep refining, refining, refining.

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And just accept we all are here, like this is my present moment. Am I happy with it? Yeah,

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definitely. Is there room for improvement? Definitely. But we just accept where we are

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and that's what's important, right? If you find value, please remember to comment on this YouTube

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channel or leave a review on Spotify. Please just subscribe and follow because it really helps me out

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and check out Instagram, which is the Lawn Experience podcast for little video clips as well,

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which we'll be showcasing this week. Really excited. Have a good week. Keep thriving.