Welcome to the Lorna Experience. This is the podcast dedicated to aspiring entrepreneurs
and digital marketers who can relate. At the Lorna Experience, we really want to make
the show as relatable as possible and also we have a value system here which is we keep
on learning no matter what, stay humble and learn and we keep optimizing our time, our
productivity, our flow. We keep resilient in what we do, nurturing concepts and accepting
where we are. Now, as you can see, different layout. This is the podcast that's going to
be in different co-workers spaces at the moment. I'm back in my HQ Cardiff, the best place.
Honestly, this Cardiff is thriving right now. If you're an entrepreneur and digital marketer,
definitely there is loads of opportunity development and growth, especially as well in the just
technology and creative sector and it's just buzzing here. I can't wait to share with you.
So to be honest with you, I really wanted to wait to record this episode too. I thought
I wanted a bit more research but there's so much going on that I cannot not hit record.
That's the whole point is that I want to, this podcast will be evolving every episode.
There will be an evolution, of course, that's how it works. But I have many ideas of guest
speakers that I want to bring in to talk about their journey or different topics and there's
also going to be different series co-created with, I think, inspiring, relatable individuals.
Then obviously myself, I'll be solo hosting and that's really to showcase my journey as
an entrepreneur and digital marketer and what I'm doing to stay relevant really and just
to keep thriving. So yeah, if you want to support this podcast, there is a Patreon, just £3
a month. My aim is to build a community of like-minded individuals, of course, and just
help bring back into this podcast. At the moment, this podcast can be listened to every
Sunday we have an episode launch on YouTube and every Monday on Spotify.
So as you can imagine, episode one, I call it the Lorna Club and this brings me to the
point of my big rebrand that's happened. So I just want to dive deep into how have I been
launa firing myself and that's the acronym. So the acronym is really L is for learn, O
is for optimize, R is for resilience, A is for nature, A is accept into learning and optimizing
these last few weeks. And when I recorded the first episode, I really wanted to record it.
I had this really big ask to just record it. It was very impulsive, intuitive. I can't explain
it something when you just need to do something, you just need to do it. And I just now, well,
having all these conversations that I've been having recently has shown me how much I needed to
start the podcast way back when. Well, when I started the podcast, I was kind of undecided
as to what to do the Lorna Club, the Lorna experience. And then my previous name for my
business was Kiff Media Hub. But because I've got a content channel, like I'm a content creator for
Ms. Kiff, that brand, Kiff defines creativity and it defines music in my brand status. And I was
like, wait a second here, I've got Tasha J Cole is me as an independent business woman, Savvy Kiffner.
And then I've also got the Lorna Club, which was supposed to be the podcast. And I'm like,
and then I got Kiff Media Hub, it just makes no sense. So I said, no, I've got a rebrand,
which it makes complete sense. So when I was looking at right my business plan for Lorna Media,
I was like, actually, this becomes my brand values, because it's true. I literally,
living proof every day that I'm committed to my brand value, which is I am always learning,
I'm always optimizing, I'm always resilient in what I do, I'm always nurturing my concepts. And
I have to stay humble and accept where I am. Because like you saw what the quality of the
last video was is, you know, you, you just need to get on with what you have so that you can
keep moving forward. It doesn't matter about having the highest tech. I am so lucky that I am blessed
with this co-working space. So shout out to the startup studio, USW, I'm a USW graduate. So I'm
well lucky to have this opportunity to record here right now. And it's just kind of still
aesthetically pleasing, isn't it? We got that lovely brand, brand labels here with the road mic.
And this audio is pretty decent too. And I actually recorded the previous episode on just my portable
Zoom H4N, which I invested in when I did my previous degree, which was a BN audio production.
Anyway, side tracking back to the present moment. So yes, eventually I thought to myself,
why I need to be more clear, what am I going to do? So I decided to call it Lawner Media.
It's now we are a digital transformation consultancy and learning platform to help you
communicate your value to your audiences. Because I very much have the Lawner, the consultancy,
which is very much focused on market research, business model value proposition analysis, and the
learning platform, which is I have ideal clients that come to me who are small business owners
and founders that want to learn themselves. And I love providing that opportunity and inspiration
so that you can really become more independent in your workflow. And it does optimize your time.
And also you financially in the beginning, because when you are starting out, you want to reduce
your costs as much as possible. I'm really happy with that. And then from the Lawner Media, we've
also got the Lawner Club, which is our learning platform really, that will develop with loads of
different workshops and learning tools. The Lawner Club, I currently have a Facebook group called
the Lawner Club, and you can join that for free. And that's just at the moment, I've got a six week
fast track to content integration challenge going on there, which is absolutely free. So it's just
to help prompt you in the right direction. And then from that, we've got the Lawner Experience
podcast, which is just really carrying on the conversation where we can just have these conversations
of more relatable topics, because no one teaches you how to be an entrepreneur or a digital marketer.
They give you the knowledge. And then they say, there you go, make millions. And you usually just
fail a lot. That's how you become an entrepreneur, be an expert in failing. And the reason why I
wanted to combine this both is because I really feel that kind of marketing and entrepreneurship
is really goes hand in hand at the moment. So yes, I feel so much better for that rebrand.
However, now I've got some people calling me Lawner, which is not the case. So I need to make
them very clear. Like my name is Tasha, my mum's name is Lawner. And that's who I've named my business
after. So yeah, we're still working on that, right? I've been focusing on the rebrand. And it takes
much time. When you're doing branding, really, you want to make sure that you stick to the brand
name in the beginning, because changing everything later, don't do it. Don't be me. I am impulsive,
which means that I don't tend to always sit things things through a lot. So I'm doing more work at
the end of the day. However, I'm trying to be better. Okay, this is why I've got all this
accountability now. Right, so something that I've been focusing on is like branding and like,
in my master's in strategic and digital marketing course, I did a brand challenge with two of my
amazing peers, which was Myra and Paula. And we won our brand challenge with a Glyce.
I basically decided to relook at that module that we did. And I started to treat my business as it.
And I am so excited because I am now I've put together like a whole brand package of Law and
Media, which is going to develop like a God by topography on there. And I've got, you know,
like a whole presentation. I'm still working on it, to be honest. But this is just accountability.
So if I have if I get a if I get when I grow, I've got all of this already set up. So when I get
employees, I can then go as a welcome pack. This is my brand. These are the guidelines. This is
what we do. This is what we're working on. And for me, that just makes me feel so much more in
control of my brand. Sometimes you can your brand communication is not right. So this is
this is why I started my brand. I was like, right, I need to really focus on what my brand is, what
am I doing, how am I communicating it? And I because I landed up pitching for funding and I
failed. But that's a whole nother story. We'll go into a funding episode in the next one, well, in
future, in a future episode, we'll focus on funding. For now, I was getting freelance to work when
people like, Oh, your social media, your social media, your social media. And I'm like, I'm not
like, I, I'm happy to teach you how to use those social media tool, but I am not a fan of managing
social media, just because I have so many social media brands that I'm currently doing for myself.
I have learned the media. I've got learning experience podcast. I got Ms. Kiff. I have
my Kiff camp out retreats, which is my wellness retreats for business owners, which is great.
You should check it out. And I've also got Tasha J Cole, because I've, I've launched all these
separate brands because I do want like everything has a purpose. So for me to manage another social
media brand, it just doesn't speak to my why. For me, I'd rather look at developing like for me,
I prefer to use my analytical mindset. And that's what lawn media is, is that I will help you,
I will help teach you how to use the tools on your social media and give you the strategies
and tips that I've learned. However, what I do best is look at your business and be able to go
right. This is your value. This is how you communicate. This is what I would do. How do
you optimize your time? How do you optimize your product productivity? I love that. And you should
always stick to what you love. So for me, I was getting loads of, I've only got one social media
brand that I take care of now, which is absolutely fine, because it's still in line with my why,
which is entrepreneurs, which is the startup studio, which is awesome. I love having that one
client. Okay, that's one client. I don't mind. And the rest is me because I fill up so much of my time.
But I love researching as well. So I want to, I want to track more of that type of client. So
I wasn't getting the right, when you start attracting the wrong type of work and it takes away
freelancer life takes away from your actual business life, you know, you've got a problem.
So I landed up going away, thinking, thinking, thinking, thinking. And then I found this co-working
space, office tribe in Tumbrich Wells. So amazing. I got the energy, I got the creative downloads,
and that's when the Lorna experience came up where at Wistlen was the Lorna club. But obviously,
the Lorna club is now the learning hub and the Lorna experience is the podcast. So that's how
that all came around. So what I would say is if you're stuck in between freelance and business
life, and you really, for me, business life is much more enjoyable than freelance life, because
I get to focus on what I love rather than what I'm still kind of working for other people.
Being in business, you're solving a problem for others. And like, I can be a little bit more
creative. I can be a little bit more productive. Like, I've literally been batch recording content
since 10 o'clock this morning. And I've stayed here in the co-working space to about hoppers 12
last night. Not good for my health, but for creativity and workflow. Yay. And I love that.
I love when I get into this because I am. I am a content creator by heart. Like, honestly,
I love being in front of camera. I love to create content in that way. I've always wanted to be a
presenter. I think when I grew up in South Africa, I was watching MTV. I always thought I'd be the
presenter of TRL. And now I'm trying to hit for like a TED Talk vibe. So, you know, that's why I
decided to start this podcast is like, I love to present. We had a modeling show in, we were in school,
and I, I wasn't chosen as a model, but I was chosen as the host, which is fantastic. I love being a
host. I'm a very curious person. And therefore, podcasting is just another great way for me to
really do what I love. I think if you think about Steven Bartlett as well, he says, this is what I
love to do. When he talks about the diary of the CEO, he goes, this is what I love. And I totally
get it. And, you know, loads of people go go, oh, everybody's jumping on a podcast. Trust me,
just do what you love. And your audience will resonate, obviously, with strategy as well.
One thing I realized was that I love showing tutorials. I love doing tutorials as all. And
also I love the journey of the business. So if I'm teaching others in my position on how to grow,
what great way to show them behind the scenes of how I work on my productive flow to show them,
this is what I do and how, how we can learn from each other, right? And this is the reality of it,
you know, it is a grind, it is a startup, it is the beginning, there is a lot of work.
But accountability, what if I do within my content, I like to keep myself accountable. So
the idea is branding is where we start, right? This is the goal. And you can watch this video,
I will link this in the show notes. But I wanted to show that I am, I'm going to start
communicating my brand online. How can I make this an optimized way of communicating my services?
Because this is a great way to test as well, is that when it comes back around in a few months,
am I communicating my brand correctly? So number one for me to be, I've got the rebrand now,
which is fantastic. Number two is what, what have I done in-house to, to make sure that I'm
reaching my brand communication effectively. So I've got my brand guidelines now, I've got my
three month, my quarter four plan of my brand communication. And I've also started now having
a social media strategy on how to communicate my brand. And knowing where, like what your brand
does and who you work with. This is a great way now for me to have strategic partnerships as well.
I am very proud of myself. I do branding takes quite a bit of time and sometimes you can forget
about it. But if you just spend time and just do that, so like all my social media now is specifically
branded for this. And especially with these colors as well, everything is to that standard.
And I'm just really, really excited for it. That's what I've been working on. That's what I've been
focusing on. And then the second part is I've been focusing on research and development,
which is really exciting, to be honest. So I've come back, I've got more focus. I've got more,
I feel a lot more analytical and focused. And I feel like I've definitely leveled up. I feel like
the, the first year, so I actually, the conversations that I've been having this week has been really
great. So I came back on Tuesday and it's just been flow, flow, flow. My schedule this week has
been insane. I had a one to one with one of my coworkers, Rob, found our fable to shout out to
you. And actually would love to get him on this podcast show as well, to talk about this topic.
But we were talking about actually, we've been a year in this co-working space. And it made me
reflect about the year, what this year has been like, you know, so we'll talk about that more
in another episode. But I just wanted to quickly give you a little bit of insight that it's been a
year and the first year was me transitioning into full time self employment, me learning to
overcome impasse to syndrome, which I'm still learning. I don't think it ever goes away, to be
honest. But I think because I failed so much in my first year, it made me so insecure to not fail
again in terms of my brown reputation. Well, because I was going through some, I was going
through last year, my first year being in this co-working space, I was going through a lot of
personal, personal things like my mom passing away and me converting a van was living in it,
plus finishing my dissertation, trying to go, well, went from part time to full time self
employment and just radical change everywhere where I was a hot mess. And I feel like coming
into this year two in the studio, I'm like, thank goodness, all of that is gone out of my life.
But now I'm like, right, I want to focus, focus, focus, focus. And this is where that
nurturing aspect comes to business is you, this, this is why we in the studio, right? This is
incubation, your, your nurturing concepts, your nurturing, failing to, to, to, to test products,
see what works, what doesn't works, what's needed, what's not, what is the marketing positioning,
what is Cardiff's marketing positioning and what I'm doing. So my first year, I got to see,
right, there's so many cohorts happening. How, where do I sit? Where do I sit with my
brand positioning? Right? This, this leads on very well is I've listened to a podcast with
Think Media. Check that out. It's so good. That's what I've been focusing a lot of my time on as
well. Like, what can I do in my free time that's helping educate and inspire my workflow? So this
podcast, especially when I'm driving in the van podcast are the best. Sometimes music can get
a bit too much. So I'm just like, no, no, no, no podcast. So Think Media, great podcast, they do
loads of video, YouTube rankings, and it's founded by Sean Cannell, amazing guy. I've been following
him since 2015. So just love him. And he basically said about marketing, well, your brand positioning
in the YouTube space. So if you look at it, who's doing what you're doing, right? Who, if someone
introduces you, like, for me, people when they people introduce me here, they say social media.
And I'm kind of like, that's not good. Because like, what? Okay, if I'm introduced to social media,
what social media space do I own in this, this context of Cardiff as a demographic, right? I am
just an independent consultant. There is other agencies like WCS agency that is bigger brands.
There is Cowshed, again, bigger organizations. But individual, like smaller social media brands,
which is Elite Studio Social shout out to them, they are absolutely crushing it.
Holly and Alex, shout out to you both. They have just completely like, I'm loving the content.
Go check them out on Instagram. And they were also in my masters as well, which is just awesome.
It's just great to see woman thrive, you know, and people in your space thrive. So it's about like,
where do you position yourself in that market? And in the YouTube space as well. So you've got,
like, in my space, particularly, I've got Ali, I've got Sean, I've got Kim and Anders.
And it's like, where do I position yourself? So usually you want to position yourself first. So
you want to dominate the space. But if you can't dominate the space, how can you be second? Right?
How can you, how can you come in with a new unique positioning? And he framed it really well.
So if I look at my positioning here is what I want to change in terms of like, not social
media now, but I'm entrepreneurship and development is with cohorts is like, I want to work with cohorts
to help facilitate workshops. But I also like, so co-working spaces will be my partners, right?
And I want to add value to that space. So for me, it's about finding the gap in the market where I
can add value, because for me, I'm very value based in my approach to business. I don't like to
compete. I like to collaborate. And it's always enhancing because that's really what creates
society for me is, is that value based. I'm very, very, very, very, very value based. So my positioning
now is about how can I add value to an ecosystem where they're pumping out loads of cohorts of
entrepreneurs and development, but what does that sustainable growth look like? And how can I help?
Right? So for me, it's now research and development. So I am busy researching, interviewing, doing
better tasting. And it excites me because for me, the best way to market research is face to face
market research or hosting little focus groups. The getting it from, create, getting common themes,
that's what's important. And it just shows your, it becomes a lot more, it's kind of the opposite
to digital transformation where you're integrating technology in that way, which there is a lot of
now. Now AI is just insane. It's like everywhere. But also the part of digital transformation is
honoring traditional concepts. And this is where marketing comes back to it is that tradition of
face to face communication. So yeah, that is kind of what I've been really nurturing, I would say,
and learning and optimizing for my, for my business right now. And I'm trying, I'm also staying humble
because I know I'm in that same position of development, right? However, I wanted to come to,
I've always had a gut feeling to my business. And I'm here for the long haul. Therefore,
for me, the journey, if I can perfect the journey and I take my time, I learn and fail and share
it with you. I'm doing exactly what I was meant to do. I have a section now called staying relevant
in marketing and business. And I really like this section because if you do listen to the
staying relevant podcast with Sam Thompson and Pete Wicks, they're so funny and they're trying
to stay relevant in like, you know, their industry where just it's just so funny. They think they
are has beans, but they're very much still relevant. And I thought it was a great little spin-off
twist to put this in the Lorne Experience podcast because we know as entrepreneurs and digital
marketers to stay relevant is important. Staying relevant is hard because the digital world is
changing every second. We've got you like Instagram broadcast in the last like, few months, we've had
Instagram threads come up. We've got Instagram broadcast. I was four months away from from
Cardiff and then I've come back and everybody's like AI AI AI AI virtual reality, everything.
And I'm just like, okay, people have been working yet, right? So when this comes to staying relevant,
this is what I'm talking about. What am I focusing on? How am I keeping myself relevant in this
marketing industry and entrepreneurial industry? Because it is very competitive, but there's
all I always feel like this opportunity for everybody. So I have been doing the most. Okay,
so we're just going to touch on a few points. Sean Cannell, Gary Vee and Stephen Bartlett
was the three individuals that I was like always watching more Sean Cannell and Gary Vee, but
they both like Stephen Bartlett and Sean Cannell, their like inspiration is Gary Vee, Gary Vaynerchuk.
And like these people know how to grind. Okay. And if you listen to, I think Gary Vee was saying
in one of these shows. So I've been obsessively watching Gary Vaynerchuk's YouTube channel,
to be honest, you should check it out all his latest videos, how he makes content is he
does loads of talks and then he does like behind behind before he does a talk, he does a Q&A
with his Gary Vee friends, I should say. And then he records that and uploads it as content. And
also he does his talk shows in interviews, that's his content. He doesn't record content
at all. That's how he produces content, which is pretty cute. So he said in one of the interviews,
he was saying, Oh, I was doing my wine business. I was actually working until like midnight. And
then from midnight to four o'clock in the morning, I was tweeting all the time. And I was like, what?
That's insane. Stephen Bartlett's got the same approach, same as Sean Cannell. They like, I think
Sean Cannell just said, I just watched something and he says he's pumping our content 328 pieces
a week. What? Across all his platforms. So like, if you look at these, your, the industry, and this
is how you think about, are you doing enough in business? Can you do more? You know what I mean?
And then I go, no, I'm not even doing 10% of what they're doing. And what I love watching Gary Vee's
videos is that there's loads of youngsters that say, Oh, but I'm 25 and I've been doing this. And he's
like, how long you've been doing this? You're young, you know, try 10 years in the experience.
You know, it's all about the journey, the grind. And I agree. My, yeah, my YouTube channel for
Ms. Kef. So before I was not getting like, I was only getting like under 100 views and I was pumping
out content like once to twice a week. Now I'm doing it twice a week long form content on my
Ms. Kef. And one of the videos actually got the algorithm and it got 2.5,000 views where I wasn't
making even a hundred before, but now I've got like average of 200 before it was like
2 to 400. So for me, when you stop producing content, you drop with algorithm. But when you do
anything with content, it's about the long haul game. It's not about short term gain. It's long
haul. So if you're not interested in long haul, then this is not the industry for you, right?
Then you shouldn't be doing this. And digital marketing and content creation isn't for you.
It's for someone else. So for me, just knowing these little, you know, knowing that
you should just keep consistent to keep grinding forward. For me, brings me back to reality.
Because when you're feeling unmotivated, you go, oh, can't be bothered now. I'm just over it.
And at that stage, it's not about being over it. It's about what can you do to optimize
your time to make this a little bit more enjoyable, right? And that's that comes down to everything
that I'm content creating now. It's about optimizing. This book has like each one of my
brands. Every time I come up with idea or some type of strategy, I put it in the book
and it just keeps everything organized. With the Law and Experience podcast, I actually write down
any notes that I want to discuss because like I said, I really spend all my time
researching. I just love it. It was so the, the YouTube video is called Scared to Get
Into Content Creation question mark. And the question was how to provide more value to your
audiences. So I really, really loved his answer with this. He said that the best way is to
best way is if you're creating the content, which is very much how much you can get out of it,
you're doing it for the wrong reason. It's all like, this is where it comes back to my digital
transformation aspect is like, how can you provide more value? Okay. So are you going into that post
as like, oh, can I get a follow? Like when I do this post, how many followers am I going to get?
How many views am I going to get? Or is your mindset going into how much value is this adding to my
audience? How many people am I going to help when I post that, that video or that real?
Am I getting it out of my gain? Is that my mindset or is the mindset of others? And I love this
because if you start putting yourself in the shoes of your customer and the person you want to
attract, you become more selfless rather than selfish. And that is the, that is the difference
between creating a tribe and community versus hard sale tactic. And sometimes this is very
difficult to translate because, you know, we come from a generation of many different,
different generations of people with a hard sale, hard sale, hard sale. And for me,
one of my strategic approaches for me, that really grounded me and I was just like, hmm,
I love it. But also it put me in check because I'm super analytical and sometimes you do think,
oh, I want to, I need a sale. But it keeps you humble, right? It keeps you down to how much,
how much, so that's in my strategy for my next three months is I've actually put on every month
on the, my, my quarter four is how much more value am I providing? Because I'm building my
brand, right? At the moment, I'm gaining your trust. So how much more value am I adding? I
have the diary of a CEO, the 33 laws of business and life. Can we just, okay, so a little bit of
context first, firstly, if you are in this entrepreneurial, I'd like digital marketing,
if you don't know who Steven Bartlett is, you need to know him because, oh my goodness, I've been
watching Steven Bartlett since he's vlog days. Because even I remember watching Steven back
in the day, he had too much ego. Okay. Yeah, far too much ego. But I really liked where he was
coming from and his approach. So I was always curious. And I loved his vlogs because he would be
working constantly. Steven Bartlett launched a book, I think something sexy, billionaire,
whatever. I didn't, I didn't buy it. I saw it in the bookshop. I was tempted. It was an offer.
I didn't buy it because I was like, this isn't a book to buy. I remember I listened to Diary of
the CEO in 2021 and I actually started to record my own, like, oh, Diary of an entrepreneur. That's
what I called it myself. And this was just to like kind of give behind the scenes of what it's really
like, this is the reality of it. So I feel like the lawn experience was always in the making. It just
took that evolution of two years to get here. I've been honestly, the Diary of the CEO podcast is
amazing. I, it's, it's, it's quite like intense to watch. So I don't tend to watch all the episodes,
but I do watch a selective few when I want to get like that deep, deep, deep inspiration. And it's
just nice to learn from others. He launched behind the Diary, which is his vlog is back,
like his vlog is back. The OGs, if you know, if you're a freaking Stephen Bartlett OG, you would
know. And I was like, this is not, this is not just epic that the fact that he's launched the
vlog again. What's even better is that he has the sickest edits, like it's, the production is so good.
I think when you want a hashtag, you want that. That is like my goals to get to a certain point
where I could be that epic. And it's just so cool how he has the behind the scenes that he flies to
America, builds the setup. It's just next level for me. And what I really loved is that he was,
he was very much hands on as the creative director. And for me, that's what impresses me a lot is that
he's really impressive, you know, so to know his grind, number one, I've seen it because he's incredible
like that. He's also, he's changed from ego to humble. But I know that Stephen and my, like, how,
how I would say is like, I'm more spiritual. And he's very practical, scientific based. And that's
why this book has come with all the scientific interviews and data and everything he's collected.
He's developed this 33 laws of business and life and his experience, which for me, I love reading
people that aren't like me. It's because it gives me another level of perspective, right?
And to see because obviously, I'm more ideologies and beliefs and values, where he's more scientific,
scientific based, which is true. He landed up having, I think I saw this on his YouTube community
page. It wasn't even that long. So they, this was what, this is what was really cool. I bought this
book through a, a private webinar launch event for the book. And I actually took notes that I
wanted to discuss in the podcast, but I ended up losing those notes for some reason. One of the
laws that he has is these five pots, which is skills, knowledge, skills, network, resources
and brand reputation. And I love this law. And the reason why I love this law is I, when I,
when I came to my masters, I knew I had the skills. So the first two laws are important,
like your, your first two buckets are important, which is your skills and your knowledge, right?
With that, you can actually build a network. So for me, I had the skills. I had the network.
I was on the hunt for knowledge and resources to improve my brand reputation.
So I really resonated with this law and I came to Wales for that. So I had my skills,
my 10 years, awesome skills. I had my, I got my knowledge through my masters and cohorts.
And then I, through my network, which is my knowledge network of the university,
I found my resources and now I'm working on my brand reputation slowly, but surely. And I just
love that. So it's funny because you've got power, like before, I always thought to myself about this,
this, this masters, like, is it worth it? For me, it was because it just gave me the missing gaps
that I was needing and the confidence. So yeah, I am still reading this book. I think it's so cool.
And I just love it. What's really great as well is that so you got the, so when you went to this
webinar, you got the book and I got this book delivered to the campsite and yeah, a massive fan.
If you want this book, link in the description. But also, if what I would recommend is you go to
the diary of the CEO, become a follower and look at their broadcast because their broadcast has
really, really behind the scenes extra value and Instagram broadcast. We have to talk about it
at some point, but not in today's episode. That's what I mean. I've got so much to talk about.
I've been reading and developing. I've been watching Gary V's videos and I've been listening to
Think Media's podcast for my development. So the last thing is how I've stayed relevant in
marketing and entrepreneurship is events. So I came back to Cardiff and they had this creative
collective launch and I love these events because I come in with a very analytical mind.
How is the launch? What did they do good? What did they not do good? How can I have optimized it?
How could they have improved it? You talk to people, you go, what did you think of the event?
How would you change the event? I really love that. Firstly, to get into the BBC Wales building,
number one, I was like, that's like the closest I've gotten into a BBC building,
except for when I auditioned for a programme once. But this one is pretty cool because
they're just going to have so many different events and it's just so much magic there.
So I was fangirling for a second. I walked away going, the next time you see me, I'll have my own
production show. So funny. But you know, you've got a dream so you never know what can happen,
manifestation and all that. And I love it because this event is actually really special to my heart
to be honest, because I actually have a video that I recorded in 2021 going,
we need to do more for the creative industry. We need to do more. I feel like I'm just on the
sole mission. That's what brought me to Cardiff was a gut feeling of that's the last place I'm going
to start. Last place I'm going to focus in my business career to focus on what exactly can I help
to provide change in the creative industry. Wow. Two years later, the founder of Town Square,
Gareth, Charlotte G.U., Gareth Jones, he actually is working with MediaCumery to develop this project
and that is bringing people together with collective knowledge. Brilliant. I'm just so happy
that this is starting to form. And that's why I said Cardiff is the place to be right now. If you
are in this space, there's so many, there's so much talent here. It's, it's unreal. And what I like
is it's not the, your success here is a lot more than what you can do in London because London is
very competitive. Oh my goodness. It's to the point where I couldn't, I couldn't go back to London.
I just love being a change in the little ecosystem of Wales. It's just awesome to be a part of it.
So yes, there, there's just, what was also really cool is meeting Gareth is that he was so down to
us. I think as a founder, especially of such big like development, there was, there was a quite
cool link because I found, I went to a networking event in Newport and I met, I met someone who
is working with them and they told me about how they're developing a co-working space in
Cambridge Wales. And I was like, that's so cool. I can't wait because I was there and I went to
office tribe and I just think it's great how there is like, I'm obsessed with co-working spaces.
And then it kind of went full circle and that was ended July. We are now September and less than two
months, I met the founder. Like, can we just, that was just insane man. I was just like living my best
business life on Tuesday night because it just was like that full circle. I love full circles,
you know, and he is actually, he founded Bolshe Ice, which is my, the first co- like
cohort, the five to nine was from female founders, shout out to Hope. That was in,
in Caferli and he founded that and I was like, what, like, what? Like this guy is epic. I need to
know more. So yeah, I'm just, it's just, it's just awesome to meet such great people that's providing
change in society. For me, I'm all about that. And meeting, like, if you want to develop a business
that really drives on community change, come to Cardiff, come to Wales, like the people here are
just super incredible. And that's one of the reasons why I also wanted to stop the Spock House
because I was like, I need you to meet these incredible people. They are freaking awesome.
They're so cool. So yes, that concludes this episode two. I do have another bit that I wanted
to add in, but this conversation is far too long. I hope you found value in today's sessions.
I've been to the studio network here this week as well. There's been great conversations,
which I wanted to talk about. And then just being in the studio, I was sitting at my desk.
I was really wanting to optimize my, like, I'm very much focused on how can I optimize my
productivity as well. So I'm, it's, it's a must as a marketer to also know AI, at least
stop practicing the tools. And I was sitting at my desk and then boom, who walks in? Hey,
are you interested in workshops for about AI? I was like, yeah. So we're going to talk more
about that more, more, more, more, more, more about that in episode future. But there is
so much, like I said to you, when I've come through the door here in Cardiff, back again,
I've been away for four months and I'm, it's just been like one, two, three, four, like, go, go,
go, go, go. So just the Lorne Experience podcast has come at a perfect time and I am super grateful
to be back in the HQ and it's just incredible. So I hope you found value in today's episode and
I will link the show notes as well with this. And I hope as well, this, the reason why I've
launched this on a Sunday is that you can then start to think about how you can be productive
this week about how can you learn, how can you optimize your time and your productivity?
How can you, what do you need to stay resilient in to keep going and what do you need to do in
order to be resilient, right? If you need to listen to a podcast, if you need to take a break,
whatever you need to do, do it and nurture your concepts, like keep refining, refining, refining.
And just accept we all are here, like this is my present moment. Am I happy with it? Yeah,
definitely. Is there room for improvement? Definitely. But we just accept where we are
and that's what's important, right? If you find value, please remember to comment on this YouTube
channel or leave a review on Spotify. Please just subscribe and follow because it really helps me out
and check out Instagram, which is the Lawn Experience podcast for little video clips as well,
which we'll be showcasing this week. Really excited. Have a good week. Keep thriving.