WEBVTT 00:00:00.000 --> 00:00:03.120 Coming up on The 40s Formula. My dad passed away 00:00:03.120 --> 00:00:06.620 when I was five, so things changed and their 00:00:06.620 --> 00:00:09.279 focus was, oh, you need to study properly, you 00:00:09.279 --> 00:00:11.849 need to become an engineer. i was like oh you 00:00:11.849 --> 00:00:14.990 know that's not me this is not like a road this 00:00:14.990 --> 00:00:18.129 is a roller coaster like upside down and like 00:00:18.129 --> 00:00:21.329 i loop the loop okay every day is a challenge 00:00:21.329 --> 00:00:24.929 every day is like something unexpected tell them 00:00:24.929 --> 00:00:27.390 how we need to use the sari to make a chemo like 00:00:27.390 --> 00:00:31.070 are you crazy like who's gonna wear that in india 00:00:31.070 --> 00:00:35.600 there are about 650 million women And even if 00:00:35.600 --> 00:00:38.619 half the population, about 330 million women, 00:00:38.700 --> 00:00:42.859 has only one sari, that's about 1 ,650 ,000 ,000 00:00:42.859 --> 00:00:45.960 meters of fabric where you can go around the 00:00:45.960 --> 00:00:50.939 equator 41 times. It's an ecosystem where sustainability, 00:00:51.280 --> 00:00:56.780 music, fashion, and experiences are all aligned 00:00:56.780 --> 00:01:00.820 in one place. Everybody has their opinion. Opinion 00:01:00.820 --> 00:01:03.439 is... It doesn't matter because your vision is 00:01:03.439 --> 00:01:07.060 different. You have to love yourself really hard. 00:01:08.099 --> 00:01:12.280 You have no spare parts. You have no substitution. 00:01:13.019 --> 00:01:15.959 It's only you, your mind, your body, and your 00:01:15.959 --> 00:01:19.099 soul. Just follow your heart because your heart 00:01:19.099 --> 00:01:22.480 is never wrong. Beatrice Nannini, originally 00:01:22.480 --> 00:01:25.640 from Italy, is a Singapore -based fashion entrepreneur 00:01:25.640 --> 00:01:29.280 and luxury retail leader. Her partner, Naveen 00:01:29.280 --> 00:01:32.159 Murugan. hails from India and is a sound designer 00:01:32.159 --> 00:01:35.680 and music producer. Together, they co -founded 00:01:35.680 --> 00:01:39.799 the eco -conscious fashion label Rajarani. Rajarani 00:01:39.799 --> 00:01:42.719 is an ecosystem that blends sustainable fashion, 00:01:42.840 --> 00:01:46.400 music, and community. The brand is known for 00:01:46.400 --> 00:01:49.540 its signature old sari kimonos and vibrant apparel 00:01:49.540 --> 00:01:53.379 that celebrates color and creativity. Rooted 00:01:53.379 --> 00:01:56.140 in the fusion of music, fashion, and mindful 00:01:56.140 --> 00:01:59.250 craftsmanship, Rajarani embodies a contemporary 00:01:59.250 --> 00:02:05.230 and conscious lifestyle the 40s formula the 40s 00:02:05.230 --> 00:02:09.030 formula the 40s formula hosted by Jasmine Dillon 00:02:09.030 --> 00:02:12.069 integrated health strategist specializing in 00:02:12.069 --> 00:02:15.110 gut health hormones and midlife well -being and 00:02:15.110 --> 00:02:18.090 Amanda Lim director of Lift Clinic and a leading 00:02:18.090 --> 00:02:21.069 expert in female strength and metabolism named 00:02:21.069 --> 00:02:24.750 one of CNA's top podcasts and winner of the 2025 00:02:24.750 --> 00:02:28.090 Asia Podcast Awards in the Best Health and Wellness 00:02:28.090 --> 00:02:31.009 Podcast category. The 40s Formula is your no 00:02:31.009 --> 00:02:34.610 fluff, science meets real life guide to thriving 00:02:34.610 --> 00:02:40.669 in your 40s. This episode is about finding your 00:02:40.669 --> 00:02:43.370 rhythm again, in creativity, in purpose, and 00:02:43.370 --> 00:02:46.030 in the way you show up for yourself and others. 00:02:46.469 --> 00:02:50.310 It's about turning passion into impact and proving 00:02:50.310 --> 00:02:52.650 that sustainability isn't just about the materials. 00:02:53.229 --> 00:02:56.770 It's about mindset. If you've ever felt the pull 00:02:56.770 --> 00:02:59.870 between art and ambition, between growth and 00:02:59.870 --> 00:03:03.069 groundedness, this one's for you. Because sometimes 00:03:03.069 --> 00:03:06.449 the most powerful thing you can create is something 00:03:06.449 --> 00:03:10.050 that actually lasts. If you enjoyed this episode, 00:03:10.150 --> 00:03:11.990 don't forget to like and subscribe to The 40s 00:03:11.990 --> 00:03:13.569 Formula and share it with a fashionable friend. 00:03:14.110 --> 00:03:16.250 So welcome, Beatrice. Welcome, Naveen. We are 00:03:16.250 --> 00:03:18.590 so excited to have you guys today. Thank you. 00:03:18.669 --> 00:03:21.949 Can we first talk about the outfits? For our 00:03:21.949 --> 00:03:24.349 listeners, no one has ever seen us this dressed 00:03:24.349 --> 00:03:28.310 up. So much for this. This is our first ever 00:03:28.310 --> 00:03:30.889 styled episode. So we're really happy that you 00:03:30.889 --> 00:03:33.289 guys are here. The masterminds behind Rajarani 00:03:33.289 --> 00:03:35.389 bringing this beautiful fashion to light. We 00:03:35.389 --> 00:03:38.009 love having you. What people might not realize 00:03:38.009 --> 00:03:41.069 about Rajarani is that there's a story behind 00:03:41.069 --> 00:03:43.539 the name. So can you share that with us? Of course. 00:03:44.120 --> 00:03:46.180 So first of all, thank you so much for having 00:03:46.180 --> 00:03:49.099 us. And we are very proud to be the first one 00:03:49.099 --> 00:03:52.520 to style you up. And you look amazing, by the 00:03:52.520 --> 00:03:57.379 way. Again, thanks. So Rajarani, first of all, 00:03:57.379 --> 00:04:00.580 means king and queen in Tamil. I did not know 00:04:00.580 --> 00:04:02.919 that. And also, yeah, because it's the same in 00:04:02.919 --> 00:04:04.780 Hindi and it's the same in Punjabi as well. So 00:04:04.780 --> 00:04:09.979 I did know that. Oh, there we go. Really? Yeah. 00:04:10.159 --> 00:04:12.699 I guess it must be rooted back to, I don't know, 00:04:12.740 --> 00:04:17.199 either Arabic or Sanskrit or something. But basically 00:04:17.199 --> 00:04:20.459 it's the same in all these languages. So yes, 00:04:20.500 --> 00:04:23.959 I did know that. Right. So first of all, it represents 00:04:23.959 --> 00:04:29.259 the two of us mainly. And then there is a duality 00:04:29.259 --> 00:04:31.879 in our business, which is music and fashion. 00:04:32.120 --> 00:04:35.259 So we wanted a name that was representing this 00:04:35.259 --> 00:04:39.139 kind of duality. And then another thing is the 00:04:39.139 --> 00:04:41.680 empowerment that we want to bring to the people 00:04:41.680 --> 00:04:44.319 that are wearing our clothes or they are listening 00:04:44.319 --> 00:04:46.779 to our music. The people need to feel empowered 00:04:46.779 --> 00:04:52.620 and some kind of in a royalty way. I think it 00:04:52.620 --> 00:04:54.639 works really well. And honestly, like you're 00:04:54.639 --> 00:04:57.079 talking about, you know, how it represents, you 00:04:57.079 --> 00:05:00.740 know, your brand. And I have to say, I feel like 00:05:00.740 --> 00:05:03.920 a queen in this outfit. I feel like elevated 00:05:03.920 --> 00:05:06.459 the moment I put this on. It's like in terms 00:05:06.459 --> 00:05:09.079 of like the fabric and just the way it feels, 00:05:09.139 --> 00:05:13.519 it feels incredible. So, wow. what we are trying 00:05:13.519 --> 00:05:16.019 to achieve. Yeah, it works. And I saw on your 00:05:16.019 --> 00:05:17.839 website that you have menswear. So like, I need 00:05:17.839 --> 00:05:20.779 to get my kin up in this. My husband look amazing 00:05:20.779 --> 00:05:23.399 in this. Mainly, most of our things are unisex. 00:05:23.639 --> 00:05:26.720 So, I mean, you can see it in the website whereby 00:05:26.720 --> 00:05:31.339 a male model, but it can be like... easily wear 00:05:31.339 --> 00:05:33.620 by, I mean, we are, we are sharing basically 00:05:33.620 --> 00:05:38.540 our, our, of course, not the dress. Honestly, 00:05:39.699 --> 00:05:42.079 Tyler and I look great in this. But there are 00:05:42.079 --> 00:05:45.579 things that are of course preferred by men and 00:05:45.579 --> 00:05:49.639 like. Pinky. I tend to go for the ladies. And 00:05:49.639 --> 00:05:51.199 what you guys are not seeing on air, but I will 00:05:51.199 --> 00:05:53.120 definitely share on my socials, is that there's 00:05:53.120 --> 00:05:55.160 a little tiny matching kimono for my daughter. 00:05:55.279 --> 00:05:59.459 Yes. That's called the Mamma Mia. Oh, I love 00:05:59.459 --> 00:06:01.259 the Mamma Mia. I mean, I couldn't, I literally, 00:06:01.379 --> 00:06:02.660 well, you saw it. My email was like an idiot. 00:06:02.779 --> 00:06:05.439 I was like, this is my look. No question. Tell 00:06:05.439 --> 00:06:08.519 us a bit about how an Italian creative and an 00:06:08.519 --> 00:06:11.019 Indian music producer came together and were 00:06:11.019 --> 00:06:12.980 like, hey, let's do this thing that's actually 00:06:12.980 --> 00:06:14.879 fashion. I want to hear all about the origin 00:06:14.879 --> 00:06:19.720 story. Tinder. She went straight to the hook. 00:06:21.019 --> 00:06:26.839 Okay, let me share a bit of background about 00:06:26.839 --> 00:06:29.879 myself. I come from a very conservative middle 00:06:29.879 --> 00:06:34.540 class family from India. And my family is... 00:06:34.970 --> 00:06:37.790 Background is in tailoring. My grandfather, my 00:06:37.790 --> 00:06:41.009 father, my aunt, everybody was in the same business. 00:06:41.170 --> 00:06:43.610 When I was 10, 12 years old, they would ask me 00:06:43.610 --> 00:06:45.310 to go down. Because we used to live in a house 00:06:45.310 --> 00:06:48.149 where our factory is at the ground floor. Original 00:06:48.149 --> 00:06:51.470 shop house situation. And I hated it because 00:06:51.470 --> 00:06:55.589 you see this every single day. So 20 years of 00:06:55.589 --> 00:06:59.290 my life, I see tailors, fabrics. Every single 00:06:59.290 --> 00:07:02.050 day of my life. I mean, I knew that I could do 00:07:02.050 --> 00:07:04.790 this job. It's very easy. It's in me. But I was 00:07:04.790 --> 00:07:07.389 interested in music. I wanted to learn music. 00:07:07.889 --> 00:07:10.050 And, you know, like my dad passed away when I 00:07:10.050 --> 00:07:13.750 was five. So things changed. And their focus 00:07:13.750 --> 00:07:16.350 was like, oh, you need to study properly. I mean, 00:07:16.389 --> 00:07:19.149 every Indian household is like, you need to study 00:07:19.149 --> 00:07:21.449 properly. You need to become an engineer. I don't 00:07:21.449 --> 00:07:23.509 know that they come up with this idea of becoming 00:07:23.509 --> 00:07:27.920 an engineer. But they were like, yeah. And I 00:07:27.920 --> 00:07:30.439 was like, oh, you know, that's not me. The entire 00:07:30.439 --> 00:07:33.339 family was like, they were looking for my well 00:07:33.339 --> 00:07:35.079 -being. My father, my grandfather, they were 00:07:35.079 --> 00:07:38.060 not educated to become a designer. They all self 00:07:38.060 --> 00:07:40.300 -taught, like my grandfather passed his knowledge 00:07:40.300 --> 00:07:45.500 to his kids. And so I never really got attention 00:07:45.500 --> 00:07:48.670 towards this. I kind of proved that I was not 00:07:48.670 --> 00:07:53.930 good at anything. You know, you're not actually 00:07:53.930 --> 00:07:57.110 not doing anything. I was very bad. And then 00:07:57.110 --> 00:07:59.829 I said, like, I want to pursue audio engineering. 00:07:59.949 --> 00:08:01.870 Like there was a school in Singapore back then 00:08:01.870 --> 00:08:04.629 called the School of Audio Engineering called 00:08:04.629 --> 00:08:07.290 SAE. And I said, like, OK, can I go to the school 00:08:07.290 --> 00:08:09.290 and study audio engineering? And it was a diploma. 00:08:09.370 --> 00:08:11.740 They were like, no. Diploma? No, you need to 00:08:11.740 --> 00:08:13.819 get a degree. But you're like, it has the word 00:08:13.819 --> 00:08:16.759 engineering. And I was like, yeah, there is engineering. 00:08:16.800 --> 00:08:19.180 Can I do that? And they were like, no, you finish 00:08:19.180 --> 00:08:21.740 some degree and then you go do whatever you want. 00:08:22.439 --> 00:08:25.740 And so I found a visual communication course 00:08:25.740 --> 00:08:27.800 because it was boring as hell because I wanted 00:08:27.800 --> 00:08:30.360 to study audio. And that was like a tiny part. 00:08:31.040 --> 00:08:33.899 And I couldn't. And I think at one semester, 00:08:34.000 --> 00:08:38.080 my attendance was like 8%. Like I was not even 00:08:38.080 --> 00:08:42.000 going there. It was horrible. I mean, after two 00:08:42.000 --> 00:08:45.179 years, they saw everything. My mom went to the 00:08:45.179 --> 00:08:47.720 college and then she was like, yeah, you know, 00:08:47.759 --> 00:08:50.940 your son doesn't turn up here. So we need to 00:08:50.940 --> 00:08:52.659 do something. We don't know that now. Did you 00:08:52.659 --> 00:08:57.549 get the... The cane or the slipper? That was 00:08:57.549 --> 00:09:04.330 very early. I was taller than my papa. You know, 00:09:04.389 --> 00:09:08.429 there is no hope. And she said, okay. Then after 00:09:08.429 --> 00:09:11.490 I finished my two years of my college and I said 00:09:11.490 --> 00:09:13.820 like, you know, I can't do this anymore. I'm 00:09:13.820 --> 00:09:15.820 going mad because I don't like what I'm doing. 00:09:15.940 --> 00:09:20.039 I can't focus on what I like. So all this long 00:09:20.039 --> 00:09:23.399 story short. And then after two years of my college 00:09:23.399 --> 00:09:25.379 is like, I want to study engineering. I found 00:09:25.379 --> 00:09:28.539 a course in London, in Westminster. I want to 00:09:28.539 --> 00:09:31.659 go study there, a master degree. They were like, 00:09:31.720 --> 00:09:33.559 okay, this guy is a joke. It's a master's, so 00:09:33.559 --> 00:09:36.019 we're getting close now. No, and it's also a 00:09:36.019 --> 00:09:38.019 joke because I need to clear my papers to even 00:09:38.019 --> 00:09:40.860 apply for the master's. So I had six months to 00:09:40.860 --> 00:09:43.519 clear all my papers, which I flunked in two years. 00:09:44.039 --> 00:09:47.379 I cleared it in six months. And I was like, okay, 00:09:47.399 --> 00:09:50.539 boom. Now I want to go. Because you had a reason, 00:09:50.620 --> 00:09:53.620 you had a purpose. And I moved to London. That's 00:09:53.620 --> 00:09:56.200 when I really started learning something, which 00:09:56.200 --> 00:09:58.240 I really liked. And I really started my life 00:09:58.240 --> 00:10:04.000 there. And I finished my course and I moved back 00:10:04.000 --> 00:10:06.460 to India. I worked on Indian films as an audio 00:10:06.460 --> 00:10:09.460 engineer. And then I got an offer here in Singapore 00:10:09.460 --> 00:10:11.720 to work for the National Broadcaster. So I was 00:10:11.720 --> 00:10:14.500 working with them for about seven years. And 00:10:14.500 --> 00:10:18.539 COVID happened. Boom. Everything. There was no 00:10:18.539 --> 00:10:22.580 filming. There was no production happening. And 00:10:22.580 --> 00:10:26.960 she happened. As I say Tinder. Yeah. We are going 00:10:26.960 --> 00:10:30.519 back to the hook. And then I will let her continue 00:10:30.519 --> 00:10:35.500 after this. All right. So Tinder, actually, we 00:10:35.500 --> 00:10:38.679 matched during Secret Breaker. So we couldn't 00:10:38.679 --> 00:10:43.799 meet. And I was OK. I was very strict. I don't 00:10:43.799 --> 00:10:48.220 want to see you until. Yeah, I tried. Less strict. 00:10:49.620 --> 00:10:53.879 and then what really bring us together was music 00:10:53.879 --> 00:10:57.779 so we started talking about music we bonded over 00:10:57.779 --> 00:11:00.899 like the music we like the festival we were going 00:11:00.899 --> 00:11:04.720 we realized so I also came about at the same 00:11:04.720 --> 00:11:09.159 time in 2016 so it's now 10 years for the both 00:11:09.159 --> 00:11:13.820 of us And we realized that we were going to the 00:11:13.820 --> 00:11:16.960 same clubs. We were going to the same parties. 00:11:17.000 --> 00:11:20.019 We were having like many common friends, but 00:11:20.019 --> 00:11:23.080 we never met. Interesting. So we never met since 00:11:23.080 --> 00:11:28.980 COVID. And then we said, okay. Then I wanted 00:11:28.980 --> 00:11:31.740 to learn how to DJ. Yeah. I was like, oh, but 00:11:31.740 --> 00:11:35.360 now it's... Everything is closed. Also the school 00:11:35.360 --> 00:11:39.279 and you cannot do like video call to do, to practice 00:11:39.279 --> 00:11:42.600 this. So I said, no, don't go to the school. 00:11:42.740 --> 00:11:45.500 I will teach you. And this is how it started. 00:11:45.600 --> 00:11:49.480 Like after Circuit Breaker, we started meeting 00:11:49.480 --> 00:11:54.480 on Sunday afternoon for music class and I was 00:11:54.480 --> 00:11:57.820 cooking pasta. Nice. Very Italian of you. I like 00:11:57.820 --> 00:12:02.919 it. And it was... That was my pay. Yeah. Probably 00:12:02.919 --> 00:12:06.659 worth it. Yeah, sure. And he was teaching me. 00:12:06.840 --> 00:12:09.279 And then after a few months, I mean, really, 00:12:09.440 --> 00:12:12.960 as I said, bonded over music, we became best 00:12:12.960 --> 00:12:16.759 friends and best friends leads to a relationship. 00:12:16.960 --> 00:12:20.799 So now we are like a proper couple. For a long 00:12:20.799 --> 00:12:24.940 time. Yeah, it's five years. And then, like, 00:12:25.039 --> 00:12:29.399 I think after, what, a few months? One year, 00:12:29.440 --> 00:12:32.080 maybe. I don't know. A few months to one year, 00:12:32.200 --> 00:12:35.059 we said, you know what? It would be nice to have 00:12:35.059 --> 00:12:37.960 a business together. Okay, let's put it in a 00:12:37.960 --> 00:12:41.019 pipeline for the next five years. And then after 00:12:41.019 --> 00:12:43.419 one year, we started already because we had like 00:12:43.419 --> 00:12:45.879 this idea that came to us. And we were like, 00:12:45.960 --> 00:12:48.559 you know what? Let's just do it. Because anyway, 00:12:48.740 --> 00:12:51.000 we had nothing else to do. And you had been in 00:12:51.000 --> 00:12:55.100 fashion or you had not? Oh, I come from Florence. 00:12:55.320 --> 00:13:01.399 Okay. I grew up with the fashion. I have a master's 00:13:01.399 --> 00:13:05.799 degree in fashion marketing. And I mean, the 00:13:05.799 --> 00:13:08.639 environment I grew up with, it's in fashion and 00:13:08.639 --> 00:13:11.559 I've been working my entire career in fashion. 00:13:11.759 --> 00:13:13.860 This is weird, isn't it? Because it's almost 00:13:13.860 --> 00:13:17.820 like you were meant to be like with your, you 00:13:17.820 --> 00:13:21.940 know, your personal background in clothes and 00:13:21.940 --> 00:13:26.480 fashion and tailoring. And then yours and then 00:13:26.480 --> 00:13:29.509 the same sort of love for the same things. But 00:13:29.509 --> 00:13:32.529 what's really weird is how did you decide that 00:13:32.529 --> 00:13:34.669 your business was going to be a combination of 00:13:34.669 --> 00:13:38.669 your two passions and experiences? Because I 00:13:38.669 --> 00:13:41.350 don't think people naturally put clothes and 00:13:41.350 --> 00:13:44.590 music together. So if you think about it, there 00:13:44.590 --> 00:13:47.590 is a big connection with the fashion and music, 00:13:47.669 --> 00:13:50.129 but it's the opposite. So you do like a fashion 00:13:50.129 --> 00:13:52.590 event and you put the music as a background. 00:13:52.830 --> 00:13:57.610 So for us, music started first. let's say I was 00:13:57.610 --> 00:14:00.710 still learning how to DJ and then we tried one 00:14:00.710 --> 00:14:03.629 day to play together. Yeah, that was also an 00:14:03.629 --> 00:14:07.129 accident. Yeah, that was an accident. So now 00:14:07.129 --> 00:14:09.330 this is what we are doing. We are playing always 00:14:09.330 --> 00:14:11.509 together, back to back, three tracks, three tracks. 00:14:11.789 --> 00:14:15.470 And we used to like do this fun game that we 00:14:15.470 --> 00:14:17.889 never talked, I mean, we never say to each other 00:14:17.889 --> 00:14:20.389 which tracks we're going to play, no? So we're 00:14:20.389 --> 00:14:23.490 like... uh surprising each other with the music 00:14:23.490 --> 00:14:25.250 that we wanted to play and it's like back and 00:14:25.250 --> 00:14:27.529 forth to like one one yeah two three three three 00:14:27.529 --> 00:14:30.450 that's what we do in the clubs too so we i mean 00:14:30.450 --> 00:14:33.009 we tried it at home in the living room because 00:14:33.009 --> 00:14:35.149 like oh okay we will play you play three i play 00:14:35.149 --> 00:14:37.149 three but we never tell what's what we're gonna 00:14:37.149 --> 00:14:39.490 play next would you like choose the same song 00:14:39.490 --> 00:14:46.509 no no okay crazy because our music spectrum is 00:14:46.509 --> 00:14:49.730 it works together as a set but when we are choosing 00:14:49.730 --> 00:14:53.360 she completely Finds new music, which I never 00:14:53.360 --> 00:14:57.919 come across. The same. Yeah. So this is how we 00:14:57.919 --> 00:15:01.919 started, like with the music. And then it was 00:15:01.919 --> 00:15:06.019 again, COVID time. So clubs were closed. We couldn't 00:15:06.019 --> 00:15:08.120 go to the festival. We were like dreaming about 00:15:08.120 --> 00:15:11.840 dancing on like with lots of people all together. 00:15:11.899 --> 00:15:16.039 Impossible. And then so he was telling me about 00:15:16.039 --> 00:15:18.860 his background, the tailoring background. And 00:15:18.860 --> 00:15:21.399 then at some point I was like. Why don't we do, 00:15:21.539 --> 00:15:23.960 because we are always wearing kimonos when we 00:15:23.960 --> 00:15:27.519 are going to festival and to concert, whatever. 00:15:28.360 --> 00:15:33.519 During COVID it was in the living room. Because 00:15:33.519 --> 00:15:35.879 they're like flowing, they're meant to be like, 00:15:35.980 --> 00:15:40.600 you can dance with it. So that's the combination. 00:15:40.700 --> 00:15:43.940 So why don't we do something Indian with an Indian 00:15:43.940 --> 00:15:49.340 flavor that allows people. to dance that was 00:15:49.340 --> 00:15:54.080 the first like the first sparkle of the idea 00:15:54.080 --> 00:16:00.100 and then i told him i was like okay so let's 00:16:00.100 --> 00:16:06.580 try i mean um we really did try without any thinking 00:16:06.580 --> 00:16:10.320 of the outcome we tried and we tried like to 00:16:10.320 --> 00:16:13.539 wear this sample uh with our friends in like 00:16:13.539 --> 00:16:17.600 of course in our small environments in the uh 00:16:17.600 --> 00:16:20.799 was the boat party and people were like oh this 00:16:20.799 --> 00:16:23.340 is really nice where did you get it and then 00:16:23.340 --> 00:16:27.580 we were like on etsy we were like let's don't 00:16:27.580 --> 00:16:31.720 talk it out loud first and then yeah we started 00:16:31.720 --> 00:16:35.899 like with a very very very small capsule of like 00:16:35.899 --> 00:16:41.559 20 pieces that his family helped us produce and 00:16:41.559 --> 00:16:44.700 then we invite our friends over in our house 00:16:44.700 --> 00:16:47.100 and we show them we're like oh we're working 00:16:47.100 --> 00:16:50.100 in this like small business and they were like 00:16:50.100 --> 00:16:53.159 oh my god it's gorgeous right of course at the 00:16:53.159 --> 00:16:56.019 beginning the support of our friends was fundamental 00:16:56.019 --> 00:16:59.299 i mean the fundamental of our business was the 00:16:59.299 --> 00:17:03.059 support which we had from friends and we are 00:17:03.059 --> 00:17:06.839 forever grateful for the encouragement and the 00:17:06.839 --> 00:17:09.640 support they gave us because if they were not 00:17:09.640 --> 00:17:12.789 there because i think People around us influence 00:17:12.789 --> 00:17:16.190 your life. They change your life, like in good 00:17:16.190 --> 00:17:20.809 or bad. And those guys really, I mean, people 00:17:20.809 --> 00:17:23.130 who are watching, they will know they have really 00:17:23.130 --> 00:17:27.390 helped us to where we are now. Because without 00:17:27.390 --> 00:17:29.730 that confidence, we are not going anywhere. And 00:17:29.730 --> 00:17:31.470 I think that's part of the story of sustainability, 00:17:31.789 --> 00:17:35.549 right? How do you sustain a passion? And I think 00:17:35.549 --> 00:17:37.869 you have to find a community that shares your 00:17:37.869 --> 00:17:40.190 passion because then it amplifies. Community 00:17:40.190 --> 00:17:42.990 is super important. Yeah. And I think, you know, 00:17:42.990 --> 00:17:44.930 thinking about how your family was involved in 00:17:44.930 --> 00:17:47.049 the production back in India. Can you share a 00:17:47.049 --> 00:17:49.190 little bit about that? Because I know that upcycling 00:17:49.190 --> 00:17:52.750 saris is part of kind of your brand story. How 00:17:52.750 --> 00:17:55.029 much of that production is done kind of at the 00:17:55.029 --> 00:17:59.569 grassroots level in India? OK, so so the initial 00:17:59.569 --> 00:18:02.849 samples which we made and the first one year, 00:18:02.910 --> 00:18:05.519 one and a half years. I still had my cousin who 00:18:05.519 --> 00:18:08.559 was helping me. Amazing. I mean, it's not easy 00:18:08.559 --> 00:18:11.559 to work with family. Oh, yeah. And, you know, 00:18:11.579 --> 00:18:13.660 when I told them, oh, we need to use the sari 00:18:13.660 --> 00:18:16.920 to make a kimono, like, are you crazy? Who's 00:18:16.920 --> 00:18:19.960 going to wear that? You're stupid. Are you wasting 00:18:19.960 --> 00:18:23.500 the sari? Or just, yeah, just breaking the paradigm 00:18:23.500 --> 00:18:26.920 so shortly, right? Like, sari can only be a sari. 00:18:26.980 --> 00:18:30.519 How can it be a kimono? And I mean, it was not 00:18:30.519 --> 00:18:33.859 easy to convey the idea we had because we are 00:18:33.859 --> 00:18:36.500 also playing with it. We have no idea where this 00:18:36.500 --> 00:18:39.940 is going to go. And we had no intention to bring 00:18:39.940 --> 00:18:42.700 it anywhere. In the beginning, we wanted to start 00:18:42.700 --> 00:18:45.480 a business, but we didn't have the capacity or 00:18:45.480 --> 00:18:48.619 the guidance or the knowledge to scale it because 00:18:48.619 --> 00:18:52.339 we come from nothing. So we were like, oh, do 00:18:52.339 --> 00:18:54.240 you want to try this? They were like, it was 00:18:54.240 --> 00:18:58.359 very hard. So for one year, I was like, I can't 00:18:58.359 --> 00:19:01.619 scream at my cousins. I need to be nice. Otherwise, 00:19:01.799 --> 00:19:04.200 I'm not getting a shipment. I was like, holy, 00:19:04.299 --> 00:19:08.079 okay. Can we try this? Like, no. I'm like, guys, 00:19:08.180 --> 00:19:11.519 like, give me a break. And then the first initial 00:19:11.519 --> 00:19:15.099 batches, they helped me. We got things out. And 00:19:15.099 --> 00:19:18.680 the one main reason why I also didn't want to 00:19:18.680 --> 00:19:21.420 get into this is because, like, as I told you, 00:19:21.440 --> 00:19:23.890 when I was growing up, We used to have this as 00:19:23.890 --> 00:19:28.710 big as this table, but 1 .5 meters deep. So we 00:19:28.710 --> 00:19:31.230 have this outside at the corner of the factory 00:19:31.230 --> 00:19:36.329 where they dump wastage from production day to 00:19:36.329 --> 00:19:39.849 day. So they fill up. It's this tall. They fill 00:19:39.849 --> 00:19:42.650 up every day. Scraps, just scraps. Just scrap. 00:19:42.690 --> 00:19:45.750 And then it goes for destruction. Like it goes. 00:19:45.930 --> 00:19:49.250 And when I was like growing up, me and my cousins, 00:19:49.329 --> 00:19:51.289 we used to play hide and seek. We go inside the 00:19:51.289 --> 00:19:54.450 box. And we can still cover ourselves up. And 00:19:54.450 --> 00:19:58.190 that's the amount of wastage per day. And then 00:19:58.190 --> 00:20:01.230 you can imagine what everybody else is doing. 00:20:01.309 --> 00:20:02.630 And I was like, okay, you know what? This is 00:20:02.630 --> 00:20:04.890 crap. I don't want to, we don't want to do this. 00:20:05.009 --> 00:20:08.369 And that was very clear for me. And then I also 00:20:08.369 --> 00:20:10.670 shared with her, it's like, and she knows she's 00:20:10.670 --> 00:20:13.250 been in this business and she knows how much 00:20:13.250 --> 00:20:16.170 wastage goes on sizing. Like, let's say if you 00:20:16.170 --> 00:20:19.670 have size S or XL, 50 % of the stock is dead. 00:20:20.619 --> 00:20:23.420 What everybody produces. That's why Rajarani, 00:20:23.559 --> 00:20:26.859 we don't do sizes. It's size free. If you fit, 00:20:26.900 --> 00:20:29.940 well and good. If you don't fit, I'm sorry, we 00:20:29.940 --> 00:20:32.960 will try to alter it in a way that it works for 00:20:32.960 --> 00:20:37.359 you, but we can't do size small, medium, large. 00:20:37.460 --> 00:20:39.500 I never thought about that. Sizing necessarily 00:20:39.500 --> 00:20:42.680 is going to produce waste. But the concept of 00:20:42.680 --> 00:20:45.400 sizing is going to have a wasteful effect because 00:20:45.400 --> 00:20:46.960 obviously, yeah, you're producing four times 00:20:46.960 --> 00:20:48.759 as many, six times as many. I mean, of course, 00:20:48.759 --> 00:20:51.960 it's your strategy, right? As a company, what 00:20:51.960 --> 00:20:54.900 do you want to do? You want to serve like a wider 00:20:54.900 --> 00:20:58.420 spectrum of body shapes. But for the kimono, 00:20:58.420 --> 00:21:00.980 there is no way. I mean, there is no problem 00:21:00.980 --> 00:21:04.859 in that sense. Yeah. So for us, that's another 00:21:04.859 --> 00:21:08.779 kind of philosophy besides sustainability, meaning 00:21:08.779 --> 00:21:13.279 not overproducing, but also, honoring that body 00:21:13.279 --> 00:21:15.220 shape and size don't need to dictate your consumption. 00:21:15.380 --> 00:21:18.240 And I think that is something that a lot of women 00:21:18.240 --> 00:21:20.579 are searching for in the brands that they choose. 00:21:20.640 --> 00:21:22.619 And women that are choosing more sustainable 00:21:22.619 --> 00:21:25.460 brands, I think also have that undercurrent. 00:21:26.220 --> 00:21:28.359 You know, like I know as someone who's struggled 00:21:28.359 --> 00:21:30.180 with my weight for a long time, you know, I would 00:21:30.180 --> 00:21:32.460 see something and I'd be like, oh, that's a small, 00:21:32.680 --> 00:21:34.400 but it doesn't fit. I'm not going to buy the 00:21:34.400 --> 00:21:37.000 medium or, you know, like, oh no. But at least, 00:21:37.000 --> 00:21:38.500 you know, when it's a free size, you're not thinking 00:21:38.500 --> 00:21:40.759 about, it's just like, how does this feel? How 00:21:40.759 --> 00:21:43.180 does this look? And how does it make me feel? 00:21:43.299 --> 00:21:45.160 And I think that's such a better mindset when 00:21:45.160 --> 00:21:47.460 it comes to what you're wearing than, you know, 00:21:47.480 --> 00:21:50.700 oh no, it's a small or a medium or XL or whatever 00:21:50.700 --> 00:21:52.480 it is. And also like thinking about what you 00:21:52.480 --> 00:21:55.880 said earlier about community, like, We can share 00:21:55.880 --> 00:21:58.440 our clothes. Oh, yes. How many clothes can we 00:21:58.440 --> 00:22:00.220 share? You know, I'm not saying it's just dollars. 00:22:00.339 --> 00:22:04.519 It sounds not right. My arm is like the length 00:22:04.519 --> 00:22:06.460 of her leg. So it's like there's not a lot we 00:22:06.460 --> 00:22:08.200 could share, but we could share this. And I think, 00:22:08.200 --> 00:22:10.920 again, encouraging that spirit of community, 00:22:11.039 --> 00:22:13.619 of sharing, of, you know, thinking about wearing 00:22:13.619 --> 00:22:14.980 these at a dance festival, which, by the way, 00:22:14.980 --> 00:22:16.960 I haven't even considered because I'm so far 00:22:16.960 --> 00:22:19.579 out of that part of my life right now. That could 00:22:19.579 --> 00:22:22.900 be a wellness festival. Yes, exactly. I could 00:22:22.900 --> 00:22:25.240 throw this on over my yoga. You know, somebody's 00:22:25.240 --> 00:22:26.740 like, oh, I'm feeling chilly here. Borrow mine. 00:22:26.859 --> 00:22:29.660 Like there's there's an inherent community in 00:22:29.660 --> 00:22:32.000 that that does not exist in sized clothes. And 00:22:32.000 --> 00:22:34.099 I have never thought about that before. So thank 00:22:34.099 --> 00:22:37.400 you for bringing that perspective. And one more 00:22:37.400 --> 00:22:41.240 thing is like it also carries a story. This is 00:22:41.240 --> 00:22:45.440 one by a woman in India who we don't know what's 00:22:45.440 --> 00:22:49.519 her name, which caste, which religion. about 00:22:49.519 --> 00:22:52.380 how you perceive things. It's not that you need 00:22:52.380 --> 00:22:54.980 to have this branded logo on your shirt or t 00:22:54.980 --> 00:22:58.460 -shirt to feel happy. And the dress she's wearing, 00:22:58.539 --> 00:23:01.980 that fits small, medium, large. Because it all 00:23:01.980 --> 00:23:07.240 goes with the belt we have had, which just works 00:23:07.240 --> 00:23:11.000 for all sizes. And that's what we want to also 00:23:11.000 --> 00:23:14.779 convey and continue to do. Not that we have to 00:23:14.779 --> 00:23:20.180 please every variety of people. But we do in 00:23:20.180 --> 00:23:22.559 a different way. So just sort of coming back, 00:23:22.579 --> 00:23:23.920 you said that, you know, that these have been 00:23:23.920 --> 00:23:27.299 worn by women from India. Now, is it stuff that 00:23:27.299 --> 00:23:29.700 they've sort of just donated because they're 00:23:29.700 --> 00:23:32.019 done with it? Like, how do you then source your 00:23:32.019 --> 00:23:36.160 material? So that's another fun part. So in India, 00:23:36.240 --> 00:23:40.660 let's say my mom, if she has a stain or a hole 00:23:40.660 --> 00:23:43.700 on this part of the sari or you can see, you 00:23:43.700 --> 00:23:45.519 know, there is a specific way to wear a sari 00:23:45.519 --> 00:23:48.430 and there is a hole, there is a stain. They would 00:23:48.430 --> 00:23:51.609 want to throw away. Or there are guys who goes 00:23:51.609 --> 00:23:54.369 around and collects these saris in return for 00:23:54.369 --> 00:23:58.470 like a pot or like a spoon. So they take this 00:23:58.470 --> 00:24:02.769 and it all goes to a big hub. And these guys 00:24:02.769 --> 00:24:07.529 resell the saris to us. Oh, wow. So you're participating 00:24:07.529 --> 00:24:10.410 in like another little ecosystem, economic ecosystem. 00:24:10.789 --> 00:24:13.990 And it's strong in India. And I'm really proud 00:24:13.990 --> 00:24:17.220 that it's... still going on and I want it to 00:24:17.220 --> 00:24:20.119 continue I just hope a lot of youngsters wear 00:24:20.119 --> 00:24:24.119 more saris because that's slowing down so okay 00:24:24.119 --> 00:24:27.859 so for example they will give your mum a pot 00:24:27.859 --> 00:24:30.400 or a bowl or a spoon your mum will give the sari 00:24:30.400 --> 00:24:33.960 yeah and then you will then pay for that is amazing 00:24:33.960 --> 00:24:36.279 like that is such a great everyone is getting 00:24:36.279 --> 00:24:40.569 what they need in there yeah oh wow I'm So fascinated 00:24:40.569 --> 00:24:43.410 by this amazing concept. But then that does bring 00:24:43.410 --> 00:24:45.369 up the challenge. And you kind of hinted at this 00:24:45.369 --> 00:24:49.450 before of scaling. How do you scale a business 00:24:49.450 --> 00:24:51.809 that is truly sustainable? I feel like this is 00:24:51.809 --> 00:24:53.490 a this is something that like no one really wants 00:24:53.490 --> 00:24:55.970 to ask. Right. It's like, OK, this is a beautiful 00:24:55.970 --> 00:24:58.390 story of sourcing materials. How are you going 00:24:58.390 --> 00:25:00.670 to source a thousand of those? You know, like 00:25:00.670 --> 00:25:03.190 so. So then, you know, it's almost like your 00:25:03.190 --> 00:25:06.190 growth is inhibited by your devotion to this 00:25:06.190 --> 00:25:09.079 process. Is that okay? Talk to us about scalability 00:25:09.079 --> 00:25:13.839 in your side of the business. So yeah, you're 00:25:13.839 --> 00:25:18.299 perfectly right. One thing is how many can you 00:25:18.299 --> 00:25:21.000 get? Because so we are also very picky in what 00:25:21.000 --> 00:25:24.680 we are choosing. So these people are like giving 00:25:24.680 --> 00:25:27.339 us like bundle of saris and we have to go through 00:25:27.339 --> 00:25:32.119 like thousands if we want the same feel and touch 00:25:32.119 --> 00:25:35.440 that we want. Exactly. Or if you want like specific 00:25:35.440 --> 00:25:40.440 colors. So it's a long, long process. So now 00:25:40.440 --> 00:25:42.839 we have two girls in India that are helping us 00:25:42.839 --> 00:25:46.400 in that process. But still, like from the, I 00:25:46.400 --> 00:25:48.460 don't know, the 20 pieces that we made the first 00:25:48.460 --> 00:25:52.220 time, now we are like kind of reaching the ceiling 00:25:52.220 --> 00:25:57.599 of what we can really like procure in that sense. 00:25:57.819 --> 00:26:01.240 And that's also, if you think about the website, 00:26:01.440 --> 00:26:06.269 we cannot put like the upcycle. pieces on the 00:26:06.269 --> 00:26:08.930 website and it's just one off. It's impossible. 00:26:09.170 --> 00:26:12.309 Yeah, it's impossible. So, I mean, for us, it's, 00:26:12.309 --> 00:26:14.849 I mean, the sustainability will always be like 00:26:14.849 --> 00:26:18.529 a fundamental part of our business, but we need 00:26:18.529 --> 00:26:20.569 to adapt a little bit. So, for example, this 00:26:20.569 --> 00:26:23.509 is not upcycle. This kimono is not upcycle. But 00:26:23.509 --> 00:26:27.990 what we are doing is to follow a zero waste policy. 00:26:28.109 --> 00:26:31.710 So from this sari, this is a sari, we will do. 00:26:32.299 --> 00:26:34.960 It's crunchy. We will do a headband. We were 00:26:34.960 --> 00:26:38.559 going to do like the bag that you put inside 00:26:38.559 --> 00:26:43.299 the kimono. So we are trying to use every single 00:26:43.299 --> 00:26:46.359 inch of that site. So that's, that's, I mean, 00:26:46.359 --> 00:26:50.799 you need to think about different options about 00:26:50.799 --> 00:26:54.019 the sustainability part, but it's impossible 00:26:54.019 --> 00:26:58.700 to scale up only with the upcycled material. 00:26:58.700 --> 00:27:01.619 Impossible. So then how does that redefine what 00:27:01.619 --> 00:27:04.720 you think of as a success in your business? Right. 00:27:04.779 --> 00:27:06.440 Because so many people narrowly define. Right. 00:27:06.500 --> 00:27:08.559 I sold more. I made more or I made more. I sold 00:27:08.559 --> 00:27:10.519 more. Yeah. What does success look like for you? 00:27:11.200 --> 00:27:15.019 So success is exactly what you guys just said 00:27:15.019 --> 00:27:18.039 before. I really feel good. I'm really happy. 00:27:18.339 --> 00:27:21.539 Like sometimes people are sending picture of 00:27:21.539 --> 00:27:26.259 being on a holiday or like wearing this with 00:27:26.259 --> 00:27:31.579 their daughter or like. So this is for us, every 00:27:31.579 --> 00:27:35.259 single person that is happy with what they buy 00:27:35.259 --> 00:27:38.299 and they're like thanking us for making this. 00:27:38.339 --> 00:27:41.319 This is for me is already a success. And the 00:27:41.319 --> 00:27:44.180 same things happen. Let's say, for example, when 00:27:44.180 --> 00:27:47.980 we play music and at the end of the set, people 00:27:47.980 --> 00:27:49.579 come to us and they're like, oh, I really love 00:27:49.579 --> 00:27:51.900 the set, really love the music, the vibe, et 00:27:51.900 --> 00:27:56.339 cetera. That's how I define success now. So it's, 00:27:56.339 --> 00:27:59.029 of course. I mean, it's a business. You need 00:27:59.029 --> 00:28:01.730 to have the revenue. You need to have the profitability 00:28:01.730 --> 00:28:07.910 of it. But it's not just that. And you have been 00:28:07.910 --> 00:28:10.009 able to grow, right? I mean, you guys have been 00:28:10.009 --> 00:28:14.410 in Singapore, in Malaysia, Bali, UAE. Where do 00:28:14.410 --> 00:28:18.450 you want to go next? That's a good question. 00:28:20.009 --> 00:28:21.910 Earlier, we were really focused on going into 00:28:21.910 --> 00:28:24.369 different markets, learning about different cultures 00:28:24.369 --> 00:28:26.670 because you need to tailor your products according 00:28:26.670 --> 00:28:30.450 to different markets. And then we realized we 00:28:30.450 --> 00:28:33.890 are being quite aggressive on scaling in different 00:28:33.890 --> 00:28:39.890 locations. But we thought, what is the core of 00:28:39.890 --> 00:28:45.170 this idea? Building community. And you can't 00:28:45.170 --> 00:28:48.910 keep the community tight if you are everywhere. 00:28:50.000 --> 00:28:52.880 And we said like, okay, let's take a step back. 00:28:53.339 --> 00:28:56.880 We focus on what we have, the four regions you 00:28:56.880 --> 00:29:00.160 mentioned. And we build our community. We spend 00:29:00.160 --> 00:29:03.339 time with our clients. We talk to them. We understand 00:29:03.339 --> 00:29:07.000 what they need. And the next one or two years 00:29:07.000 --> 00:29:09.039 is going to be only to strengthen our community. 00:29:09.480 --> 00:29:13.099 And then it will naturally grow by itself. Like, 00:29:13.099 --> 00:29:17.059 let's say going back to scalability of using, 00:29:17.140 --> 00:29:20.500 procuring saris, right? Our girls, we are really 00:29:20.500 --> 00:29:23.980 fortunate that they get the saris. So now it 00:29:23.980 --> 00:29:26.440 used to be a monthly procurement process. Now 00:29:26.440 --> 00:29:29.519 it's weekly and it's become bi -weekly. And because 00:29:29.519 --> 00:29:33.500 if you go to a godown, you go through 3 ,000 00:29:33.500 --> 00:29:36.940 saris, you will get only 200 saris a day. So 00:29:36.940 --> 00:29:40.680 you need to do two rounds to get 400, 500 saris 00:29:40.680 --> 00:29:43.529 a week. and okay we thought like okay how it's 00:29:43.529 --> 00:29:45.650 not gonna cut it like i need to hire more people 00:29:45.650 --> 00:29:48.230 because the team needs to spread different parts 00:29:48.230 --> 00:29:51.069 of india to collect these saris then we launched 00:29:51.069 --> 00:29:54.369 a new project out of demand because every customer 00:29:54.369 --> 00:29:56.369 who comes to us they are like asking i have saris 00:29:56.369 --> 00:29:59.930 at home what do i do with this so in may we launched 00:29:59.930 --> 00:30:02.769 a project called replay you said like you bring 00:30:02.769 --> 00:30:05.589 your clothes i mean you bring your saris if you 00:30:05.589 --> 00:30:09.329 have a scarf if you have a table cloth Anything, 00:30:09.390 --> 00:30:13.309 any textiles, any textile, bring it to us and 00:30:13.309 --> 00:30:16.690 we will turn it into a shirt or a kimono or a 00:30:16.690 --> 00:30:20.089 pant or whatever you like. So this is like, you 00:30:20.089 --> 00:30:22.650 know, I'm not looking for sarees anymore. You're 00:30:22.650 --> 00:30:26.369 bringing it to me. And I mean, too. And people 00:30:26.369 --> 00:30:31.990 often ask us why sarees, why you are doing upcycling 00:30:31.990 --> 00:30:33.829 with sarees on and why don't you do it with the 00:30:33.829 --> 00:30:37.769 scarf? You know, I I grew up with sarees and. 00:30:38.490 --> 00:30:42.690 There is a small research which we did. In India, 00:30:42.730 --> 00:30:47.470 there are about 650 million women just in India. 00:30:47.990 --> 00:30:52.029 And even if half the population, about 330 million 00:30:52.029 --> 00:30:55.029 women, has only one sari. Like, let's say, my 00:30:55.029 --> 00:30:58.609 mom has 100. And every household, like every 00:30:58.609 --> 00:31:01.210 Indian household, even if you're poor, middle 00:31:01.210 --> 00:31:03.930 class, you would have few dozens to wear because 00:31:03.930 --> 00:31:06.170 my mom doesn't wear anything other than a sari. 00:31:06.940 --> 00:31:09.740 So let's say if half of the population has only 00:31:09.740 --> 00:31:13.920 one sari and that's 330 million women, right? 00:31:14.839 --> 00:31:18.279 Do you know how many meters of fabric is there 00:31:18.279 --> 00:31:20.880 in a sari? It's a lot, isn't it? It's another 00:31:20.880 --> 00:31:25.359 one for you. Three? No, is it more? Six? Almost 00:31:25.359 --> 00:31:28.079 there. So five to six meters of... Five to six. 00:31:28.700 --> 00:31:31.880 This is pure silk sari, which I took from my 00:31:31.880 --> 00:31:33.880 mother. I came back last night from India. I 00:31:33.880 --> 00:31:36.900 was like, I'm going to this podcast. I need to 00:31:36.900 --> 00:31:39.559 borrow one. She's like, will you give it back 00:31:39.559 --> 00:31:46.039 to me? Yes. So that's five to six meters of fabric. 00:31:46.920 --> 00:31:51.839 330 million women, one sari. That's about 1 ,650 00:31:51.839 --> 00:31:54.970 ,000 ,000 meters of fabric. Where you can go 00:31:54.970 --> 00:31:57.609 around the equator 41 times. And that's with 00:31:57.609 --> 00:32:01.829 just one side. Assuming one per woman. Per half. 00:32:03.319 --> 00:32:06.000 And half of the population and only in India. 00:32:06.059 --> 00:32:08.940 Then you can calculate the Indians. Outside of 00:32:08.940 --> 00:32:12.740 India. I mean, even I've got one sari here. She's 00:32:12.740 --> 00:32:15.000 feeding your one sari quota. Actually, even I 00:32:15.000 --> 00:32:18.619 have one sari. See, for Indian weddings. And 00:32:18.619 --> 00:32:20.200 funny enough, it's actually very similar to this 00:32:20.200 --> 00:32:21.680 color palette. I'll show you guys after the show. 00:32:21.740 --> 00:32:24.700 So you actually brought up something and you 00:32:24.700 --> 00:32:27.740 said that the younger generation are now not 00:32:27.740 --> 00:32:31.609 really dressing in traditional wear. I know you 00:32:31.609 --> 00:32:32.710 kind of just mentioned that, you know, there 00:32:32.710 --> 00:32:35.109 are still a lot of women, but do you see that 00:32:35.109 --> 00:32:39.170 impacting this business and how it's going in, 00:32:39.210 --> 00:32:43.049 in the future? If people don't really wear the 00:32:43.049 --> 00:32:45.210 traditional wear. Yeah. Then they're not buying 00:32:45.210 --> 00:32:48.069 it. Then you don't have it. So the, the problem 00:32:48.069 --> 00:32:51.309 space is where they are not wearing it on day 00:32:51.309 --> 00:32:54.390 to day basis because denims t -shirts are easier 00:32:54.390 --> 00:32:57.049 to wear. I can't complain. I would, I mean, if 00:32:57.049 --> 00:32:59.589 I was born in this age, that's exactly what I 00:32:59.589 --> 00:33:02.990 would do. So the sarees are limited to festivities. 00:33:03.190 --> 00:33:05.710 They are going for some special occasion for 00:33:05.710 --> 00:33:09.029 weddings. So this is going to bring down the 00:33:09.029 --> 00:33:12.490 amount of saree consumption. But this is also 00:33:12.490 --> 00:33:15.349 bring down the level of production by the saree 00:33:15.349 --> 00:33:19.650 makers. So that's why we say, OK, doesn't have 00:33:19.650 --> 00:33:21.900 to be a saree, right? Do you have a piece of... 00:33:21.900 --> 00:33:26.180 So we had one lady, one Italian lady. Someone 00:33:26.180 --> 00:33:28.460 gave her a piece of fabric for her wedding. I 00:33:28.460 --> 00:33:30.160 don't know what exactly the purpose was. She 00:33:30.160 --> 00:33:33.039 was supposed to use it as a shawl. And she had 00:33:33.039 --> 00:33:36.259 it for 20 years? How many years? No. I think 00:33:36.259 --> 00:33:39.140 it was 10, yeah. 10 years plus. And then it's 00:33:39.140 --> 00:33:41.740 also kind of getting damaged. And she brought 00:33:41.740 --> 00:33:44.220 it to us. I don't know what to do with this fabric. 00:33:44.339 --> 00:33:46.039 And it's, of course, it has a meaning because 00:33:46.039 --> 00:33:49.539 it's for a wedding. And then, okay, let's turn 00:33:49.539 --> 00:33:53.200 it into a kimono. And one girl had a piece of 00:33:53.200 --> 00:33:55.380 tablecloth. Tablecloth. Wow, that's interesting. 00:33:55.720 --> 00:33:58.140 She turned it into pants. Wow. I was going to 00:33:58.140 --> 00:33:59.680 say that could not be a kimono, right? But yeah, 00:33:59.700 --> 00:34:02.279 no. That would actually be quite cool once. Was 00:34:02.279 --> 00:34:05.119 it like a linen -y type material? Yeah, it was 00:34:05.119 --> 00:34:09.039 cotton. It was like super easy. And it turned 00:34:09.039 --> 00:34:11.559 out beautiful. So I don't think we are limited 00:34:11.559 --> 00:34:15.420 to saris. I mean, the core of this is saris because 00:34:15.420 --> 00:34:20.159 it's beautiful. And it has a specific... pattern 00:34:20.159 --> 00:34:22.980 of how things work in a sari and the traditional 00:34:22.980 --> 00:34:26.739 like connection with yeah i mean what we are 00:34:26.739 --> 00:34:29.400 doing is only what we grew up and also the the 00:34:29.400 --> 00:34:33.119 pattern no the the fact that and this backside 00:34:33.119 --> 00:34:36.000 there is a difference yeah so in the part of 00:34:36.000 --> 00:34:39.539 the sari like let me show you quickly this we 00:34:39.539 --> 00:34:42.619 call you can buy any piece of fabric in the world 00:34:42.619 --> 00:34:47.559 it doesn't come with specific color segments 00:34:47.559 --> 00:34:50.539 in the saree itself like if you see this red 00:34:50.539 --> 00:34:54.679 part is where you have the fall where the saree 00:34:54.679 --> 00:34:58.219 they put behind which we call a pallu and only 00:34:58.219 --> 00:35:00.920 in sarees you have this in same piece of fabric 00:35:00.920 --> 00:35:03.380 you have this one meter which has a different 00:35:03.380 --> 00:35:06.079 color and a different pattern and we use this 00:35:06.079 --> 00:35:07.900 in the same the dress we are using at the back 00:35:07.900 --> 00:35:14.619 which is only in a saree i even if i buy new 00:35:14.619 --> 00:35:17.599 fabrics they're not gonna make a specific part 00:35:17.599 --> 00:35:21.940 of that like the fabric into into a special design 00:35:21.940 --> 00:35:24.900 they will say no it doesn't exist and that's 00:35:24.900 --> 00:35:28.900 why it's unique to use a saree and we use it 00:35:28.900 --> 00:35:32.980 and cut it in a way that it's special And we 00:35:32.980 --> 00:35:35.719 will continue to do it as long as saris exist. 00:35:36.000 --> 00:35:39.840 I feel like the sari crisis is a few years out. 00:35:40.300 --> 00:35:44.380 Long way to go. Long, long, long way. In terms 00:35:44.380 --> 00:35:46.360 of, you mentioned kind of that there's a color 00:35:46.360 --> 00:35:48.519 story here, right? I mean, your clothes are not 00:35:48.519 --> 00:35:51.699 black and white and gray, right? They are boisterous. 00:35:51.699 --> 00:35:53.599 They are beautiful. I mean, again, even this. 00:35:53.599 --> 00:35:55.820 Even the black and white. It's still very, very 00:35:55.820 --> 00:35:59.409 colorful. How do you see color? as a part of 00:35:59.409 --> 00:36:03.369 the union of music and fashion. Does color communicate 00:36:03.369 --> 00:36:05.250 something for you guys in terms of your ecosystem? 00:36:06.250 --> 00:36:10.010 For sure. I mean, we are not minimal person. 00:36:11.349 --> 00:36:17.130 We love colors. I mean, wearing a bright color 00:36:17.130 --> 00:36:21.969 gives you more energy, more positivity. So this 00:36:21.969 --> 00:36:23.929 is what we want to communicate. It's not going 00:36:23.929 --> 00:36:29.440 to be like a gray or a full black. Yeah. It's 00:36:29.440 --> 00:36:32.000 impossible. And I think for women in their 40s, 00:36:32.000 --> 00:36:34.780 we do tend toward the black, you know, gray, 00:36:34.900 --> 00:36:38.719 neutrals a lot. You feel safer, more comfortable. 00:36:38.860 --> 00:36:42.119 But the beauty of it is that you can wear a black 00:36:42.119 --> 00:36:45.679 dress underneath and just put it on. Yeah. And 00:36:45.679 --> 00:36:48.719 it changed the look completely. Yeah. And I would 00:36:48.719 --> 00:36:51.079 argue changes the feel. Yeah. You know, I'm wearing 00:36:51.079 --> 00:36:52.860 my black dress. OK, fine for the millionth time. 00:36:53.139 --> 00:36:55.960 But I put this on top and now I'm new and I'm 00:36:55.960 --> 00:36:57.500 energetic. You know, there's something different 00:36:57.500 --> 00:37:00.539 in my spirit. Absolutely. So I think that's amazing. 00:37:01.300 --> 00:37:02.760 All right, guys. So we have a little segment 00:37:02.760 --> 00:37:04.219 that we do on the show. So we want to do it with 00:37:04.219 --> 00:37:07.179 you. Yes. It's called Hot or Hype. So the idea, 00:37:07.280 --> 00:37:08.639 and I love that we have two people for this. 00:37:08.639 --> 00:37:10.159 And I love that we have a man and a woman for 00:37:10.159 --> 00:37:12.440 this. Okay. So Hot or Hype is basically I give 00:37:12.440 --> 00:37:15.019 you a hot topic in sustainable fashion. And you 00:37:15.019 --> 00:37:16.960 tell me if you do think that's hot or you think 00:37:16.960 --> 00:37:19.019 it's hype. Overblown. Not a thing. And you can 00:37:19.019 --> 00:37:20.420 both give different answers. You can absolutely. 00:37:20.980 --> 00:37:22.679 You can definitely give different answers. And 00:37:22.679 --> 00:37:24.019 also, you know, you can feel free to kind of 00:37:24.019 --> 00:37:25.280 give each other a side eye if you don't agree 00:37:25.280 --> 00:37:28.139 with what the other one said. Okay. Hot or Hype. 00:37:28.360 --> 00:37:31.320 sustainable fashion can't be fashion forward. 00:37:32.099 --> 00:37:36.960 No, no way. Hype. Hype, for sure. Can I motivate 00:37:36.960 --> 00:37:39.300 you? Yes. Yeah, it's not a one word answer. So 00:37:39.300 --> 00:37:43.260 yeah, hype is the base. So as we said, like you 00:37:43.260 --> 00:37:46.659 need to really think of like you're lacking in 00:37:46.659 --> 00:37:49.579 resources when you want to be sustainable or 00:37:49.579 --> 00:37:55.039 you want to find alternative to the like. classic 00:37:55.039 --> 00:37:58.400 material that so it's like for sure you need 00:37:58.400 --> 00:38:00.039 to be more creative so in a way it's like more 00:38:00.039 --> 00:38:02.380 couture is what you're saying like this is this 00:38:02.380 --> 00:38:05.260 is more made to order this is for sure for sure 00:38:05.260 --> 00:38:09.159 yeah love it and i want to add on to that uh 00:38:09.159 --> 00:38:14.340 for sure it's hype and people even if we are 00:38:14.340 --> 00:38:18.179 making new kimonos or shirts from new fabrics 00:38:18.619 --> 00:38:21.599 People always ask us for the upcycle one because 00:38:21.599 --> 00:38:25.360 there is no way if it's an upcycle piece, I can 00:38:25.360 --> 00:38:28.320 find the same sari. Yeah. How do I do that? So 00:38:28.320 --> 00:38:31.320 they're like, if I have this, it's only me. It's 00:38:31.320 --> 00:38:34.420 very personal. Yeah. To me, that is style. It's 00:38:34.420 --> 00:38:38.119 like uniqueness. Yes. So there is always demand. 00:38:38.179 --> 00:38:40.949 So that's why. Our business is like, oh, I need 00:38:40.949 --> 00:38:43.989 to procure more because people keep asking for 00:38:43.989 --> 00:38:46.010 that kimono. Even if they have a kimono, they 00:38:46.010 --> 00:38:47.809 will buy two more because it's two different 00:38:47.809 --> 00:38:52.190 things and I can't make it again. So and and 00:38:52.190 --> 00:38:54.210 also the mentality of the younger generation 00:38:54.210 --> 00:38:59.090 is changing from what we see. They want value 00:38:59.090 --> 00:39:03.230 in what's happening behind that piece of fabric. 00:39:04.320 --> 00:39:07.239 the brand nobody cares about i need to wear this 00:39:07.239 --> 00:39:10.219 they are like they are confident enough to wear 00:39:10.219 --> 00:39:14.159 a five dollar ten dollar t -shirt and they are 00:39:14.159 --> 00:39:16.599 confident to pull that it's not that they need 00:39:16.599 --> 00:39:21.440 to wear a big brand to feel confident so when 00:39:21.440 --> 00:39:24.039 they they are very conscious about purchase so 00:39:24.039 --> 00:39:26.940 when they want to buy a piece they are specific 00:39:26.940 --> 00:39:30.280 to understand what's happening behind and what 00:39:30.280 --> 00:39:33.079 are your values And am I wearing and carrying 00:39:33.079 --> 00:39:35.840 your values forward? Otherwise, no, it's a waste 00:39:35.840 --> 00:39:38.699 of money. So that's why we have to stick to our 00:39:38.699 --> 00:39:43.579 core. I mean, our commitment to our heritage 00:39:43.579 --> 00:39:48.099 and our connection to sustainability. And at 00:39:48.099 --> 00:39:51.340 the same time, we don't compromise on our storytelling 00:39:51.340 --> 00:39:54.780 through music experiences. So we want to keep 00:39:54.780 --> 00:39:58.099 these three things intact in our business, wherever 00:39:58.099 --> 00:40:01.150 we go, however big we scale. the core values 00:40:01.150 --> 00:40:03.809 these are very simple core values which you can 00:40:03.809 --> 00:40:06.369 keep you just when things are conflicting just 00:40:06.369 --> 00:40:09.570 say no if it's not going anywhere screw it just 00:40:09.570 --> 00:40:12.550 wait it will you will find different ways to 00:40:12.550 --> 00:40:15.250 use it like how we if you can't find more saris 00:40:15.250 --> 00:40:20.010 buy a piece of cloth or use zero waste policy 00:40:20.010 --> 00:40:22.429 there are so many things to tackle this issue 00:40:22.429 --> 00:40:26.750 then just okay what is the shortcut let me send 00:40:26.750 --> 00:40:29.809 these pieces by 100 meters of fabric use throw 00:40:30.300 --> 00:40:32.699 And I think that's cool that you guys, though 00:40:32.699 --> 00:40:35.239 you are creatives, okay, and this is like a world 00:40:35.239 --> 00:40:36.960 so outside of my world. I always say I'm like 00:40:36.960 --> 00:40:38.860 the least creative person on earth. But, you 00:40:38.860 --> 00:40:41.400 know, though you are creatives, you have boundaries. 00:40:41.800 --> 00:40:44.380 You have a mission and you have values. I think 00:40:44.380 --> 00:40:46.559 that's important for people to understand about 00:40:46.559 --> 00:40:48.639 creative work and what it takes to thrive in 00:40:48.639 --> 00:40:50.980 the business sense. Because, you know, you mentioned 00:40:50.980 --> 00:40:53.300 the zero waste policy, right? You mentioned the 00:40:53.300 --> 00:40:55.739 commitment to upcycling materials wherever they're 00:40:55.739 --> 00:40:57.719 sourced. Like these are boundaries that then 00:40:57.719 --> 00:41:00.750 shape. the creativity that you express, you know, 00:41:00.769 --> 00:41:02.710 it's not an either or, right. It's like, you 00:41:02.710 --> 00:41:04.929 can be successful and also have a little bit 00:41:04.929 --> 00:41:06.530 of structure around what you're doing, you know, 00:41:06.530 --> 00:41:08.909 and like you said, kind of be unrelenting in, 00:41:08.949 --> 00:41:11.630 in your acceptance or refusal of certain elements 00:41:11.630 --> 00:41:14.469 of the business. Yeah. All right, guys, hot or 00:41:14.469 --> 00:41:20.030 hype using AI in creative work. It's a difficult 00:41:20.030 --> 00:41:23.909 one. Tell us why again, not being creative. Tell 00:41:23.909 --> 00:41:27.130 me why. I mean, I will give you an example. Yeah. 00:41:27.519 --> 00:41:30.119 So earlier, like two years ago, just two years 00:41:30.119 --> 00:41:33.380 ago, when we used to do samples, I mean, if we 00:41:33.380 --> 00:41:38.099 are proposing a new product to a client or someone, 00:41:38.260 --> 00:41:43.199 we have to physically buy the piece of fabric. 00:41:43.260 --> 00:41:45.159 We have to physically make the product. We have 00:41:45.159 --> 00:41:48.980 to put it on a mannequin and do a photo shoot. 00:41:49.739 --> 00:41:54.199 Imagine the cost, time, manpower. Now, okay, 00:41:54.320 --> 00:41:59.099 I designed the... fabric or we choose the fabric 00:41:59.099 --> 00:42:04.280 from the vendor we put it on on ai okay i want 00:42:04.280 --> 00:42:07.400 to make this specific piece of thing like a shirt 00:42:07.400 --> 00:42:10.760 or a kimono and i want to present it to my client 00:42:10.760 --> 00:42:15.300 tomorrow i can do it in one hour and it's definitely 00:42:15.300 --> 00:42:18.599 a strength people some people say oh you can't 00:42:18.599 --> 00:42:22.579 use this this is like not authentic dude it shares 00:42:22.579 --> 00:42:26.030 the vision in one hour if you want To take that 00:42:26.030 --> 00:42:28.369 vision forward. OK, take the next step, but don't 00:42:28.369 --> 00:42:31.650 get stuck for a week or 10 days trying to figure 00:42:31.650 --> 00:42:33.809 this out. Yeah. So use it to your advantage. 00:42:33.969 --> 00:42:36.110 For sure. Use it to your advantage. And again, 00:42:36.150 --> 00:42:38.969 it doesn't sound in that example like it in any 00:42:38.969 --> 00:42:40.989 way is in your creative process. It's actually 00:42:40.989 --> 00:42:43.269 in your marketing, in kind of your, you know, 00:42:43.269 --> 00:42:44.849 your business side of the process. Right. Which 00:42:44.849 --> 00:42:47.030 is, I think, the smart way to do it. All right. 00:42:47.070 --> 00:42:51.670 I have a different opinion. OK. I have a different 00:42:51.670 --> 00:42:55.800 opinion. Not. I mean, not for our case, but what 00:42:55.800 --> 00:42:59.199 I see in the market. So if you pay attention 00:42:59.199 --> 00:43:02.980 and if you're going to any shop now, you're going 00:43:02.980 --> 00:43:08.519 out, you will see the same colors. You will see 00:43:08.519 --> 00:43:13.059 the same or very similar cut more or less everywhere. 00:43:13.320 --> 00:43:18.800 And this is why... business are relying on ai 00:43:18.800 --> 00:43:21.599 not for the creativity process but for what they're 00:43:21.599 --> 00:43:25.820 gonna sell so colors and shape you're gonna see 00:43:25.820 --> 00:43:27.940 the statistics and you're gonna say okay the 00:43:27.940 --> 00:43:30.920 next pantone color for the season will be the 00:43:30.920 --> 00:43:33.420 berry like burgundy whatever it's everywhere 00:43:33.420 --> 00:43:39.900 now so this is i think it's gonna be like more 00:43:39.900 --> 00:43:43.260 and more homogenized. Yeah. But not for us. I 00:43:43.260 --> 00:43:46.500 mean, we don't care. The great thing about operating 00:43:46.500 --> 00:43:49.380 kind of outside. I mean, if you're going to give 00:43:49.380 --> 00:43:52.119 your creative process to AI, you might as well 00:43:52.119 --> 00:43:57.500 turn yourself off and plug yourself. But it's 00:43:57.500 --> 00:43:59.719 definitely a super tool. It's super tool for 00:43:59.719 --> 00:44:02.719 like administrative stuff. Yeah. Yeah. That's 00:44:02.719 --> 00:44:04.400 what we find as well. Like administrative wise. 00:44:04.909 --> 00:44:07.550 amazing but it doesn't allow it like you know 00:44:07.550 --> 00:44:09.710 a lot of folks just like generate their podcast 00:44:09.710 --> 00:44:12.329 scripts right right off of ai and it's like you 00:44:12.329 --> 00:44:14.489 can't do that because then it's the same question 00:44:14.489 --> 00:44:17.429 because where's ai drawing from the other podcast 00:44:17.429 --> 00:44:19.710 so it's like you can't just do that you have 00:44:19.710 --> 00:44:21.190 to actually create the questions you want to 00:44:21.190 --> 00:44:23.409 answer yes but i hear you but you know there's 00:44:23.409 --> 00:44:26.320 definitely a double -edged sword there So obviously, 00:44:26.539 --> 00:44:29.039 Jasmine and I can relate to the idea of starting 00:44:29.039 --> 00:44:31.519 something as a passion project and then kind 00:44:31.519 --> 00:44:34.699 of having two minds in the game, right? Can you 00:44:34.699 --> 00:44:37.679 share some of the inevitable, hopefully resolved, 00:44:37.860 --> 00:44:42.039 conflicts or bumps in the road in either the 00:44:42.039 --> 00:44:45.219 beginning of Rajarani or along the way? Bumps 00:44:45.219 --> 00:44:49.179 in the road. So this is not like a road. This 00:44:49.179 --> 00:44:53.130 is a roller coaster. This is a road, people. 00:44:53.369 --> 00:44:56.349 It's not a road. There are, like, not just bumps 00:44:56.349 --> 00:44:58.489 in the road. There are, like, upside down. Like, 00:44:58.610 --> 00:45:02.849 loop -de -loop. Like, okay. So, yeah, of course. 00:45:02.909 --> 00:45:06.070 Of course, it's, like, every day is a challenge. 00:45:06.730 --> 00:45:09.449 Every day is, like, something unexpected. We 00:45:09.449 --> 00:45:11.829 are working with Indian suppliers. It's always 00:45:11.829 --> 00:45:17.099 a surprise. Something unexpected. So I think 00:45:17.099 --> 00:45:22.280 the biggest lesson that we are learning is how 00:45:22.280 --> 00:45:27.119 to react to it. Because like challenge will always 00:45:27.119 --> 00:45:31.480 be there at any point of time, any day. So now 00:45:31.480 --> 00:45:34.300 what we are, I think, getting quite good at it 00:45:34.300 --> 00:45:38.039 is like, OK, what's the lesson here? So what 00:45:38.039 --> 00:45:41.440 are we going to do next to avoid this? And this 00:45:41.440 --> 00:45:44.239 is really helping. I mean, this mindset that 00:45:44.239 --> 00:45:49.780 we need to really put into the business. And 00:45:49.780 --> 00:45:54.539 in terms of conflicts, I would say we don't have 00:45:54.539 --> 00:45:58.739 really conflicts. They are really, really unsolvable 00:45:58.739 --> 00:46:01.360 because otherwise we wouldn't be continuing this 00:46:01.360 --> 00:46:05.000 business together. Of course, there are disagreements 00:46:05.000 --> 00:46:07.760 or misalignments or something that we are not 00:46:07.760 --> 00:46:13.719 really aligned. But we just talk about it and 00:46:13.719 --> 00:46:16.719 we're trying to figure it out. What's the halfway? 00:46:17.360 --> 00:46:20.599 Yeah. Yeah. And what's that quote? Again, I butcher 00:46:20.599 --> 00:46:22.440 every quote that I try to bring on the show. 00:46:22.500 --> 00:46:25.039 So here's another example. It's like, I don't 00:46:25.039 --> 00:46:26.980 fear the storms because I have learned to sail 00:46:26.980 --> 00:46:29.860 my ship. There you go. Yes, exactly. I think 00:46:29.860 --> 00:46:32.059 you said that very nicely. Thank you. Whoever 00:46:32.059 --> 00:46:34.800 that is credited, thank you for your work. Yes. 00:46:34.860 --> 00:46:37.400 But it's true when you can kind of know that 00:46:37.400 --> 00:46:40.260 you anticipate there will be bumps, right? Or 00:46:40.260 --> 00:46:42.579 loop to loops or falls off a cliff. But then 00:46:42.579 --> 00:46:45.179 you also have the tools to get through it. Because 00:46:45.179 --> 00:46:47.780 there is no blueprint for us. There is nobody 00:46:47.780 --> 00:46:50.380 who's going to tell you that this is going to 00:46:50.380 --> 00:46:53.739 work because everybody's vision and business 00:46:53.739 --> 00:46:57.190 or whatever. they are doing in their lives. It's 00:46:57.190 --> 00:46:59.789 only respective to their thought process, their 00:46:59.789 --> 00:47:01.929 vision, because their ideas are not going to 00:47:01.929 --> 00:47:03.429 work for you. Your ideas are not going to work 00:47:03.429 --> 00:47:06.409 for you. So, I mean, it's not going to make any 00:47:06.409 --> 00:47:10.030 sense for you to put yourself in a box and know 00:47:10.030 --> 00:47:12.949 I need to follow these rules and so on. So just 00:47:12.949 --> 00:47:17.670 fall, get up, run again. Yeah. If any potential 00:47:17.670 --> 00:47:20.210 investors were listening to this show, and again, 00:47:20.250 --> 00:47:21.869 we hope y 'all are out there. Okay. So please 00:47:21.869 --> 00:47:24.449 listen. What is something that you would want 00:47:24.449 --> 00:47:27.409 them to know about Rajarani that would be unique 00:47:27.409 --> 00:47:29.469 as an investment opportunity for your brand? 00:47:30.309 --> 00:47:34.329 Okay. Let's say if you see us in an investment 00:47:34.329 --> 00:47:39.570 perspective, Rajarani is not about you are investing 00:47:39.570 --> 00:47:46.610 in a music duo or a clothing brand. It's an ecosystem 00:47:46.610 --> 00:47:53.429 where sustainability, music, fashion, and experiences 00:47:53.429 --> 00:47:57.989 are all aligned in one place so there is no other 00:47:57.989 --> 00:47:59.949 project like this because when we started this 00:47:59.949 --> 00:48:01.769 project people are saying oh you should keep 00:48:01.769 --> 00:48:04.510 the music separate you should have the fashion 00:48:04.510 --> 00:48:09.449 no we were always like to the point we're going 00:48:09.449 --> 00:48:12.429 to keep this together where it goes we will find 00:48:12.429 --> 00:48:15.389 out because that's what it was born and those 00:48:15.389 --> 00:48:18.530 are our values So they are not, if an investor 00:48:18.530 --> 00:48:21.190 is investing, they will say, okay, you're a clothing 00:48:21.190 --> 00:48:25.010 brand, but you don't have any value in terms 00:48:25.010 --> 00:48:28.289 of how you drive clients to your business. Well, 00:48:28.449 --> 00:48:31.929 we have music everywhere we go. When we are wearing 00:48:31.929 --> 00:48:34.750 this and playing a set, people always ask, where 00:48:34.750 --> 00:48:39.239 did you get this? Come to my shop. So it's circular. 00:48:39.420 --> 00:48:43.940 And when we are selling these kimonos and boutiques 00:48:43.940 --> 00:48:46.880 fair or like different locations and people are 00:48:46.880 --> 00:48:50.320 like, oh, so this is really nice. Oh, but we 00:48:50.320 --> 00:48:53.460 also play music. We are also DJs. They come to 00:48:53.460 --> 00:48:58.219 our gigs. So and all these experiences we create, 00:48:58.280 --> 00:49:01.860 like when we did a replay event that day. These 00:49:01.860 --> 00:49:03.460 are the kind of experiences where we create, 00:49:03.539 --> 00:49:05.440 like, let's say we have a wellness event where 00:49:05.440 --> 00:49:08.219 we have yoga for the day. And slowly it goes 00:49:08.219 --> 00:49:11.260 into a workshop where we teach people how to 00:49:11.260 --> 00:49:14.099 upcycle or cut the patterns for a kimono. And 00:49:14.099 --> 00:49:16.699 then we play music. And what we are doing through 00:49:16.699 --> 00:49:20.440 this, we are building a community. So what investors 00:49:20.440 --> 00:49:24.400 are investing in is a big community which we 00:49:24.400 --> 00:49:28.539 are forming, which you can't buy with ads, which 00:49:28.539 --> 00:49:32.150 you need to develop on the ground. And that's 00:49:32.150 --> 00:49:34.869 what we are doing. So if people are there to 00:49:34.869 --> 00:49:37.090 help us with funds, of course, the community 00:49:37.090 --> 00:49:40.210 is going to go stronger because our rules and 00:49:40.210 --> 00:49:42.889 our core values are strong that we are not going 00:49:42.889 --> 00:49:46.809 to deviate. And we'll be only focused on enriching 00:49:46.809 --> 00:49:50.409 this community in a global scale. I mean, scalability 00:49:50.409 --> 00:49:53.909 wise, we have proven already. When we reached 00:49:53.909 --> 00:49:57.610 out to Dubai, Abu Dhabi or Kuala Lumpur, Singapore, 00:49:57.969 --> 00:50:00.400 Bali. People are welcoming. It's doing well. 00:50:00.539 --> 00:50:05.019 We can push even further, but we are coming back 00:50:05.019 --> 00:50:08.079 to strengthen this community because that's the 00:50:08.079 --> 00:50:11.420 core. And if we are looking at scalability, I 00:50:11.420 --> 00:50:13.619 want to sell this product in every e -commerce 00:50:13.619 --> 00:50:17.559 platform that's achievable, but the community 00:50:17.559 --> 00:50:21.219 is dead. There is nobody. And it doesn't bring 00:50:21.219 --> 00:50:24.320 any value. to our lifestyle movement, which we 00:50:24.320 --> 00:50:26.340 are trying to portray. And it's sort of getting 00:50:26.340 --> 00:50:28.980 further away from your core values as a company 00:50:28.980 --> 00:50:31.780 and what you guys all believe in. Yeah. So you 00:50:31.780 --> 00:50:33.519 mentioned that you're now doing replay. So you're 00:50:33.519 --> 00:50:36.760 doing kind of commission piece upcycling. You're 00:50:36.760 --> 00:50:38.440 also going to be participating in the boutiques 00:50:38.440 --> 00:50:40.960 fair here in Singapore this November. Yes. Can 00:50:40.960 --> 00:50:43.059 you tell us any more about recent and upcoming 00:50:43.059 --> 00:50:46.739 projects? So we also have a very, very beautiful 00:50:46.739 --> 00:50:50.000 project that is with the Fashion Phone concert. 00:50:50.460 --> 00:50:56.320 So we're going to dress up 12 models. Maybe 30. 00:50:56.519 --> 00:51:01.340 So we are still not sure about the number. And 00:51:01.340 --> 00:51:06.320 so all of them are cancer survivors. So, I mean, 00:51:06.340 --> 00:51:10.559 everybody has like their sensibility or again, 00:51:10.679 --> 00:51:14.079 is the free size is really helping to dress them 00:51:14.079 --> 00:51:17.619 up, to feel them like empowered. They don't need 00:51:17.619 --> 00:51:21.500 to care about the size or how they're going to 00:51:21.500 --> 00:51:24.119 fit in it because it's going to be very easy 00:51:24.119 --> 00:51:27.579 for them to dress up. And it's going to happen 00:51:27.579 --> 00:51:31.199 at Marquis? Yeah. Oh, wow. At Marina Bay Sands. 00:51:31.840 --> 00:51:35.599 Amazing. And so what date is that? 20th? Wow. 00:51:35.800 --> 00:51:38.610 Thursday? So there's going to be a white collar 00:51:38.610 --> 00:51:41.949 boxing. So before the boxing match, they're going 00:51:41.949 --> 00:51:43.869 to have this fashion show, Fashion for Cancer. 00:51:44.050 --> 00:51:46.670 So please follow them. Fashion and sports is 00:51:46.670 --> 00:51:48.630 something very close to my heart. So that's for 00:51:48.630 --> 00:51:52.829 you guys as well. So I hate to bring this conversation 00:51:52.829 --> 00:51:56.369 to a close. It's been, first of all, we're not 00:51:56.369 --> 00:52:00.730 bringing these outfits to a close. But we do 00:52:00.730 --> 00:52:02.949 have to bring the combo to a close. And though, 00:52:03.050 --> 00:52:04.710 you know, I don't want to assume anyone here 00:52:04.710 --> 00:52:08.440 is in their 40s besides us. but perhaps we are 00:52:08.440 --> 00:52:11.179 here on the 40s formula. Is there anything that 00:52:11.179 --> 00:52:14.519 you can offer to our listeners about your 40s 00:52:14.519 --> 00:52:16.880 formula from the perspective of this beautiful 00:52:16.880 --> 00:52:20.099 ecosystem that you represent? What is the formula 00:52:20.099 --> 00:52:23.960 for women to thrive in their 40s? Okay. So I 00:52:23.960 --> 00:52:26.880 want to start with something that my nonna, my 00:52:26.880 --> 00:52:29.699 grandma used to tell me all the time. You have 00:52:29.699 --> 00:52:35.059 to love yourself really hard. You have no spare 00:52:35.059 --> 00:52:39.679 parts. You have no like substitution. It's only 00:52:39.679 --> 00:52:42.360 you. So you need to really love yourself and 00:52:42.360 --> 00:52:45.360 the full package, like your mind, your body and 00:52:45.360 --> 00:52:51.980 your soul. That's the first thing. Then second 00:52:51.980 --> 00:52:56.320 point for me, it's be selective with the people 00:52:56.320 --> 00:53:00.039 and your energy where you spend your time and 00:53:00.039 --> 00:53:04.409 energy with and how. Because your time and energy 00:53:04.409 --> 00:53:06.789 are very limited. So you better be selective 00:53:06.789 --> 00:53:09.510 of what you're doing and with who. Love yourself 00:53:09.510 --> 00:53:11.849 and spend your resources wisely. Absolutely. 00:53:12.050 --> 00:53:16.050 Time and energy. Yeah. And Naveen? I'm not sure 00:53:16.050 --> 00:53:25.110 if I would give maybe an advice that could, I 00:53:25.110 --> 00:53:28.500 mean, people in the 40s or... 20s or 30s you 00:53:28.500 --> 00:53:31.039 could all relate is that I mean this comes from 00:53:31.039 --> 00:53:33.800 my own learning I could be totally wrong don't 00:53:33.800 --> 00:53:38.380 listen to anybody just follow your heart and 00:53:38.380 --> 00:53:42.719 do what you feel is right for you because what 00:53:42.719 --> 00:53:46.219 you often hear from outside are opinions because 00:53:46.219 --> 00:53:50.079 let's say be fashion or music it's all very subjective 00:53:50.079 --> 00:53:53.760 everybody has their opinion opinion is doesn't 00:53:53.760 --> 00:53:56.650 matter because your vision is different and Don't 00:53:56.650 --> 00:53:58.789 listen to opinions, which is equal to noise to 00:53:58.789 --> 00:54:02.789 me. And just follow your heart because your heart 00:54:02.789 --> 00:54:07.110 is never wrong. So it always leads you to the 00:54:07.110 --> 00:54:09.869 right direction. Even if you make a mistake, 00:54:09.989 --> 00:54:12.670 you fall down, you come back and listen back 00:54:12.670 --> 00:54:14.630 to your heart. And it's like, oh, you learned 00:54:14.630 --> 00:54:16.309 something there. That was a lesson. That was 00:54:16.309 --> 00:54:18.469 not a mistake. And then you move forward. So 00:54:18.469 --> 00:54:21.840 I think that's the only. uh thing which i follow 00:54:21.840 --> 00:54:24.280 for myself i mean this i also learned in the 00:54:24.280 --> 00:54:27.500 past few years after meeting her and and all 00:54:27.500 --> 00:54:30.039 these things came together yeah imagine had you 00:54:30.039 --> 00:54:32.980 not followed your heart and not followed the 00:54:32.980 --> 00:54:35.659 music but to be honest i wouldn't do it without 00:54:35.659 --> 00:54:38.659 him yeah i wouldn't do it by myself yeah and 00:54:38.659 --> 00:54:40.760 i do think people come into each other's lives 00:54:40.760 --> 00:54:43.900 at the exact correct right time yes you know 00:54:43.900 --> 00:54:47.099 and following your heart Thank you both for being 00:54:47.099 --> 00:54:48.639 on the show today. We really, really appreciate 00:54:48.639 --> 00:54:51.019 it. Thanks again for these gorgeous gloves. Everyone, 00:54:51.639 --> 00:54:53.559 please check out the show notes for more information 00:54:53.559 --> 00:54:56.360 on where you can find Raja Rani. Thank you so 00:54:56.360 --> 00:54:59.559 much. Thank you. Thanks for having us here. It's 00:54:59.559 --> 00:55:34.860 our pleasure. sneeze, say something completely 00:55:34.860 --> 00:55:38.079 bizarre, you know, and it goes. You never see 00:55:38.079 --> 00:55:40.519 that again. Don't you worry.