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Hello, and welcome to the So What podcast, in

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which political economic analyst J .P. Landman

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discusses the issues uppermost in the minds of

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South Africans. You can find a written version

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of this content on J .P.'s website, jplandman

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.co .za. I am Ruda Landman, and I am your host.

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Hello and welcome to this edition of the So What

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podcast, which accompanies JP's newsletter dated

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the 4th of February 2026 and titled A Story of

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African Innovation. JP, this is a bit of a different

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format. It is more of a report than what you

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usually write. Yes, absolutely. It's basically

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the story of a young entrepreneur from Pretoria.

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But it is such a good story that I thought I

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wanted to share it with readers. But also, secondly,

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because sadly, no South African media that I've

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seen reported on this story, and I thought it

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would be a useful thing to share. Where did you

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come across it? I came across it in the South

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China Morning Post, which is one of the newspapers

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that I read every day. And they carried a report

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in December, just before Christmas, of a function

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in Kigali in Rwanda, the African Business Heroes

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function, where people from all over Africa...

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were selected for the most innovative business

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ideas. And a young, as I said, entrepreneur from

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Pretoria, Adrian Krier, got the third prize of

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$150 ,000, which is about 2 .1 million rand.

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How many entries and how did Adrian Krier do?

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There were 32 ,000 entries from all over Africa.

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This is the seventh year. that the African Business

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Heroes competition is run. It is run by the Jack

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Ma Foundation and Alibaba Philanthropy. Now,

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readers will know that Jack Ma is the former

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schoolteacher who started the internet giant

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company Alibaba, now one of the biggest internet

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companies in the world. And they organized this

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competition, the African Business Heroes competition.

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And as I've said, it's in its seventh year. You

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ask how many people entered, 32 ,000 from all

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over Africa. The competition is very, very stiff.

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And you go through various interviews and rounds.

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And in the end, for the people in the final rounds,

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they go down and they do a due diligence on the

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company, right down to whether your tax affairs

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in your country are in order. So it's really

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a tough competition. And Adrian Krier, as I've

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said, got the third prize, $150 ,000. about 2

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.1, 2 .2 million rand tax -free, which is a huge

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amount of money. For a small business, definitely.

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How did he, his company's called what? Nouveau

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Tech, huh? With a Q at the end. How did it start?

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What was the problem they wanted to solve? It's

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a very interesting story. They started in 2014,

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12 years ago. He was a software specialist at

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Oracle and he resigned from his job together

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with his close friend, Abraham van Wyk. who used

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to be a medical practitioner. They both resigned

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their jobs and they started this company, NovoTech.

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Now, to understand what the company does, we've

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got to stand back a little bit. A little bit

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of background is necessary. Africa carries about

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18 % of the world's population, but it has about

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roughly 25 % of the global disease burden. Yet

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it only attracts about 3 % of global clinical

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research funding. So 80 % of the population,

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1 .8, 25 % of the disease burden, but only 3

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% of clinical trials. In other words, of every

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10 ,000 clinical trial projects that are run

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worldwide every year, only about 300 are run

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in Africa. Now, this is most regrettable from

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two points of view. The one is it's a small participation

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by Africa in global medicine and global clinical

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trials. But secondly, Africa has got the unique

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advantage of a very wide genetic diversity pool.

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If you test a medicine here and it works, the

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chances are very good that it will work all over

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the world. China, Western Europe, North America,

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India. On the other hand, if you test the medicine

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in Scandinavia, for example, you don't know how

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people in China or in Latin America will metabolize

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that medicine. And it's very different. Now,

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more and more international biomedical companies

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realize this and they want to test or they want

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to run clinical tests here in Africa. Now, in

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Europe and in North America, Clinical trials

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are conducted digitally. Everything is done on

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computer, not the internet. In Africa, virtually

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all of it is done manually on paper. And there

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are several problems. You can imagine the stack

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of forms that you have to fill in. You can imagine

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the errors that creep in. You can imagine the

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time that it takes. So if you can digitize clinical

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trials or the running of clinical trials in Africa

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and get the process up to the standard of North

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America or Western Europe, it's really a huge

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step forward. And that is where they saw the

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gap. Plus, linked to that, the fact that Your

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big software companies are all based in Europe

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and North America. They're not based in Africa.

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So they thought as two Africans that they can

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step into this void and turn it into a business

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opportunity. And that is exactly what happened.

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Is it difficult to get into this field? It seems

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that software companies are a dime a dozen. Absolutely.

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Yes, it is difficult because you can't just write

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an app. to test medicine or to run a clinical

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trial. You have to meet the standards of the

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United States Federal Drug Administration and

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the European Medicines Council. They've got onerous

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standards and you've got to meet those standards.

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So the medical field is, what's the word, sui

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generis. It's something on its own. Something

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on its own, highly, highly regulated. And there

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is no room for mistakes, obviously, because it

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affects people's lives. In addition to that,

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what you find with the big pharmaceutical companies,

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they're very risk -averse. So they'll much rather

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run a trial in Canada or in Scandinavia than

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what they run it in Africa. Now, what the Novatec

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platforms do is they digitize the trial processes

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from end to end. And that is data capture of

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the people who are tested, validation, audit

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trails, compliance, and advanced analytics afterwards.

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It's clinical research today. It's clinical software.

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Processes are being used by universities, hospitals,

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research organizations, and pharmaceutical companies

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worldwide. Well, it seems to me that trust is

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the key. How did they build that? Absolutely.

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As Adrian Krieger himself says, you know, nobody

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would trust software that comes from two young

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guys in Pretoria. So they had to work hard at

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it. They started off with the help of an old

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university professor of his, Professor Koppel,

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who encouraged them and got them started on the

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road. But he admits that in the beginning they

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made many mistakes. They took shortcuts. They

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hired too cheaply. The software they developed

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was not good enough. And they had to rethink

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their game plan. which they did. They raised

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the rebuild properly. They raised money internationally

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from respected figures in global clinical research.

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They hired top -tier talent. What does top -tier

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talent mean? It means software engineers, medical

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doctors, statisticians, actuaries, and PhDs.

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Today they employ 70 highly qualified people

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all over the world, 35 in Gauteng, 10 in Cape

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Town, and the rest spread out in India, Brazil,

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Europe, and Kenya. So it's a big operation. And

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as Kriya says, the biggest factor that let him

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lie awake at night is that every month he's got

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to pay these highly qualified people 60 of them

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salaries. So the more than 2 million Rand prize

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money will come in very handy. Was there a breakthrough

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moment for them? Indeed, the breakthrough moment

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came with COVID -19. And what happened was a

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company from India. that they were in partnership

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with, contacted them and selected them, Nuvotec

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and Pretoria, to run a global clinical trial

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for COVID medicine. The trial was run across

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more than 50 hospitals and thousands of patients.

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And those results were tested and retested by

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the big pharmaceutical companies and the drug

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administration authorities. The global regulators.

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The global regulators. They went through the

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results with a fine tooth comb and accepted them.

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And that was the moment of breakthrough. That

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gave the trust, that gave the credibility. And

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the footprint today? Well, the footprint today

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is, as I've said, universities, research organizations

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worldwide use them, pharmaceutical companies

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use them, and they're the only company from Africa

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whose processes and products complies fully with

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the international regulators, specifically North

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American and European regulators. To go back

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to what you said in the beginning, what is the

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impact of this lack of digitization, apart from

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being a hindrance in finding research funding?

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But what does it mean in Africa? What it means

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in Africa is that patients still pay top prices

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for drugs, medicines, which are patented, while

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cheaper genetics are available. But the genetics

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have not been registered by the different authorities.

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So you pay five rand for a diabetes pill that

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could cost 50 cents. That is the biggest single

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problem in Africa. Why? Because the registration

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process is too cumbersome? Absolutely. It's cumbersome.

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Remember what I said, it's all paper -based.

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So it's a difficult process. For example, it

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takes the South African health products regulator

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about two months to work through one application

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for registration. It's a pack of documents that

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has to be submitted to the regulator and they

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have to go through it. They can't just skip the

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pages. And it takes about two months. So there

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are about 50 ,000 applications for generic medicines

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sitting with various regulators across the African

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continent. If you can clear that 50 ,000 backlog,

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it means it's 50 ,000 medicines or drugs which

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overnight will become much, much cheaper. And

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that will have a huge impact on health in Africa.

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So what can NovoTech and their processes do about

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this? How can they affect it? Yes, what NovoTech

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did is they created a not -for -profit division

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called the NovoTech Foundation. And they interact

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with these various regulators across Africa,

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also with the South African one, and they try

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and help them to digitize their processes. The

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funding for that comes from international philanthropy,

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like the Gates Foundation for one, and the other

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one is the European and Developing Countries

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Clinical Trials Partnership, EDCTP, a long, long

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name. In any case, they pay NovoTech Foundation.

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to conduct the research, conduct the development

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of programs. And they are being remunerated by

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these international philanthropy organizations.

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Now, in the case of South Africa, with the South

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African Health Products Regulatory Authority,

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it's the same story. They still follow very inefficient

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paper -based processes. So NovoTech is working

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with them. And through one of their subsidiaries

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called Sygenic, NovoTech has developed... using

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a team of data scientists and pharmacologists,

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they are building a solution for the South African

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Authority. What is the solution? Well, they took

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a large language model from Meta in the US, but

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based it in South Africa, in South African service,

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so that the information, the data, doesn't leave

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the continent. and make sure it's secured and

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based here. Because the cloud is not really in

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the cloud. It is actually somewhere on the servers.

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Exactly. So they hope to go alive with the Health

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Products Authority in South Africa within the

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course of 2026. Adrian is talking within a couple

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of months. What will that do to the registration

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of medicines? It will cut the processing time

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from, as I said earlier, about two months down

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to 45 minutes. It's an extraordinary solution.

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Now, those of you who've worked with AI will

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know this is precisely how it goes. You can take

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a long document of 50, 60 pages, and it gets

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summarized for you by AI. Better by some than

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by others, but it's being done. So that's what

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they're aiming for in South Africa in 2026. That'll

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make a huge difference to unlock the registration

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of medicines here in South Africa. What fascinates

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me about this is that so many of those documents

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are handwritten. Very true. So what they had

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to do, they had to train this large language

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model, not just to read all the documents and

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so on, but also to read handwriting. And it is

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still a bit of a mystery to me how they do that,

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because if you look at most doctors' handwriting.

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It is illegible even for a human. It is illegible

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even for a human. So how they taught the LLM

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to read that, I don't know, but they have. And

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yeah, as I said, they hope to go live later this

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year. In summary, so what? The first so what

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is Kruger's vision is very, very simple. Clinical

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research is $100 billion a year industry. And

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Africa only received about 3 % of that, $3 billion.

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If one can increase that share from 3 % to 5%,

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it will make a huge difference to healthcare,

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health infrastructure, and health professions

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here in Africa. That's the first so what. The

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second so what is clinical trials are very interesting

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in the sense that once the trial is over, it

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leaves behind it a sophisticated infrastructure,

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computer systems, knowledge, and so on. And you

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train people. You train people in the process

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of running the trial. That remains behind. So

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it's not just a question of doing the trial.

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You do it, but there's a footprint that is left

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behind on which you can build. The third one

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is I really cannot do better than just to quote

00:14:54.460 --> 00:14:58.240
Adrian Creer himself. He says, standing next

00:14:58.240 --> 00:15:01.299
to Jack Ma on stage in Rwanda was one of the

00:15:01.299 --> 00:15:04.240
most profound moments of my life, not because

00:15:04.240 --> 00:15:07.139
of the spotlight, but because it validated something

00:15:07.139 --> 00:15:10.710
we believed in for years. Africa doesn't need

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charity. It needs systems that works, and we're

00:15:14.049 --> 00:15:18.529
building them. On that very uplifting note, thank

00:15:18.529 --> 00:15:21.629
you very much, and good luck to Adrian and his

00:15:21.629 --> 00:15:26.269
team. Indeed. Thank you for listening to the

00:15:26.269 --> 00:15:29.610
So What Podcast. If you enjoy this content, please

00:15:29.610 --> 00:15:31.970
don't forget to leave a review and a rating,

00:15:32.029 --> 00:15:34.769
and please consider subscribing so you don't

00:15:34.769 --> 00:15:37.950
miss any future episodes. Also, tell your friends.

00:15:38.370 --> 00:15:40.950
Remember, you can find a written version of all

00:15:40.950 --> 00:15:44.649
JP's content at jplandman .co .za.
