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On today's episode of attention, Oliver will be talking about the efforts to create a new National Museum of the American Latino in Washington DC. Stay tuned. You won't want to miss this episode.

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Hello, everyone. Thanks for tuning in to attention. Alva, the podcast for the American Latino Veterans Association. We are so excited to have you join us for this very special episode. I'm your host, Danny Vargas, chairman and CEO of Alva. In addition to these podcasts where you get to hear from inspiring guests, we also have a webinar series.

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Well, you'll learn great information on really important topics and keep an eye out for future events by visiting our website, alvavets.org and our social media channels at Alva Vets. We really want to thank our sponsors for these podcasts and webinars, JP Morgan Chase, PMI Wells Fargo, AT&T, T-Mobile and Accenture. Please like, share, comment and subscribe. It really helps us out very much if you can do those things for us. I'm very pleased to introduce our special guest for today, Lili Gil Valletta and Estuardo Rodriguez.

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I'll introduce you both. Night, guys. Thanks for coming. Hello. All right, ladies first. We'll start with Lili. Lili Gil Valletta is a former corporate executive turned award winning entrepreneur, television business contributor and Ted Speaker. After a 10 year tenure as an executive at Johnson & Johnson, she's a co-founder and CEO of Culture Plus Group, a family of cultural intelligence companies offering market research, business growth strategies and inclusive marketing services to corporations and brands that once successfully tap into the market.

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So cultural shifts and diverse market segments to drive business growth listed two times by Inc. 5000 as one of America's fastest growing independently owned companies. The group includes C1. Plus the Choice Plus, the Human Dot Plus and Lili is an independent board director for the global youth retailer Sumis.

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Did I pronounce that right?

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Yes, you did.

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Sumis and RCN television.

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She also serves as chairwoman with the Friends of the National Museum of the American Latino,

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investor and operating executive board member for AUA, private equity partners, and advisor

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to the FinTech company, Threz.

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Her impact works, I apologize, her impact work includes serving as a trustee and scholarship

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provider at the Hispanic Service Institution Southwestern Adventist University, mentor

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to the Stanford University Latino Business Action Network.

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I did that program and member of the World Economic Forum and steering member for the

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Health Equity Forum hosted at the United Nations.

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Welcome, Lili.

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Thank you so much.

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Estuardo is a principal and co-founder at Raben focused on government affairs.

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He specializes in direct lobbying on Capitol Hill, the White House and federal agencies

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in the areas of financial services, technology and telecommunications.

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Created by the Hill and the National Institute for Lobbying and Ethics as a top lobbyist,

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Estuardo has also cultivated a powerful network of media relationships and serves in the dual

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role as Raben's counsel and on media and communications.

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Beginning in 2004, 20 years ago, Estuardo launched an effort to gain congressional and

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White House authorization to build a Smithsonian museum that would exhibit more than 500 years

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of contributions and sacrifices of Latinos in the United States.

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He currently serves as president and CEO of the Friends of the National Museum of the

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American Latino, a campaign to create a Smithsonian National Museum of the American Latino on the

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National Mall.

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Estuardo also uses his influence and leadership on various nonprofits and industry boards.

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Estuardo is a member of the Council on Formulations and also serves on the University of Virginia

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at Sorensen Institute for Political Leadership at Vajibord.

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Estuardo and Lili both serve on the Alpha Advisory Council.

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Thank you so much for joining us today, guys.

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Thank you.

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Thank you.

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So just for clarification, say so everyone's level set, the Friends of the National Museum

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of the American Latino is a National 501c3 nonprofit organization dedicated to ensuring

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that we can make this museum a reality.

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And in full disclosure, I was the previous chairman of the group and I'm now considered

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the chairman of Meredith mostly because of all the gray hair.

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And I had to inherit the big shoes that you left for us on the board, Danny.

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Well, and I would follow that up, Danny, since you were doing the little disclosures there

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that we are not affiliated with the Smithsonian American Latino Museum in any way.

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Absolutely.

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It's always an important highlight.

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Very important point.

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Yeah.

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All right.

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So we've gone through the bios.

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So let's start by talking about how you each got involved with this important effort.

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Estuardo as the senior among us, why don't you go ahead and start how you got involved

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a hundred years ago?

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Yeah.

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Yeah.

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I mean, you already started the dating.

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So yeah, it's been a 20 year round, which I know I know both of you know this well.

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It really was just a an opportunity that came upon me and the team during a CHCI, Congressional

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Hispanic Caucus Institute, lead state of conference where we had our our mother in a Congresswoman

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Eliana Ross Leighton, now retired from Congress and Congressman Javier Becerra, who is also

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retired from Congress and now the secretary of health and human services.

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Both those individuals sharing in the vision of what one day could be in the American Latino

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Museum hosted a conversation where it just piqued my interest and my team's interest.

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And we decided to, you know, no good deed goes unpunished.

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We volunteered to help out.

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And that took us down this road for 20 years, which of course, you played such an integral

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part in that final stage in 2020, which we can talk about more later.

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But really it was an opportunity to explore how do we talk about our US Latino history

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and what role does our national mall have in all the iconic museums?

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Because for me, growing up in Washington, I was born in the district.

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Going to the National Mall was like a weekend activity.

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We just went through different museums.

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Never once that occurred to me that my story was missing.

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You just go through these museums and are just amazed by all the storytelling.

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Well, thankfully someone specifically, Raul Izaguirre, back in 1994, decided that there

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was something missing and it was important to highlight that.

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And I was just lucky enough to be there to pick up the baton and have been doing it ever

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since with amazing people like both of you.

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So you started when you were 10 years old, right?

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Exactly.

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Pretty much.

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Don't do the math because nobody will believe it.

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Exactly.

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Time flies and when you're having fun, as they say, and we've been having a great time

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and hopefully now nearing the end, right?

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The last page here.

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That's right.

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That's right.

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How about you, Lili?

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How'd you get involved?

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Well, I have both of you to thank for that beautiful journey that started.

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I was trying to look up the date.

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My goodness.

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I should know this, but it feels like it's now about six years since it started.

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But you know, in the work that I do, working with big corporations, trying to influence

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their budgets and their business plans as it relates to addressing the fast growing,

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shifting demographics of our country, which Latinos, of course, are driving more than 50%

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of the growth of all population.

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It made sense to lean into an agenda like this one.

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And you know, you get invited to a lot of events and I got invited to something that

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was related to the friends.

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And right away, I think as Eduardo jokes about this, you said, Danny, this was kind of like

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chatting amongst amigos.

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I'm going to go into the amigo kind of side of the introduction of how I ended up on the

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board.

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Apparently, I was very bold in asking people for money.

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So as a businesswoman that unapologetically wants every corporation of every person to

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really pour in their dollars into our communities, I got the pleasure of attending one of your

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events when both of you, of course, were at the helm, you as the chair, Danny, Eduardo,

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as the CEO of the organization.

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And I, in my roundtable, just started volunteering for just asking people for money.

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Because, of course, we need to get this great effort funded.

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And maybe you both were auditioning me for a position on the board when it was like,

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well, that lady seems quite interesting.

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I'm very unapologetic about looking for supporters.

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So long story short, you know, thank you and thank you both because I know you are my padrinos

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in this process for considering my name as a member of the board initially.

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And fast forward later, when Danny was terming out of his position as chair, which by the

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way, he's still on the board as our chair emeritus, then I was given the great opportunity

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to be voted in as the transitioning chair that took that role from Danny.

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And here I am now.

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And gosh, you guys talk about two decades.

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Probably five years or more feel like a blink.

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So I got the benefit of coming in into the stretch that felt like the last mile of a

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marathon.

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And I think we're still in that last mile, maybe not, maybe just a few meters, not a

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full mile to the to the finish line.

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But that's how it was.

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I was at an event, loving the mission, giving my heart without expecting anything in return.

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And here we are now.

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Yeah, I see.

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I know, right?

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I seem to remember some of those casual conversations about you coming onto the board.

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Yeah, you guys recruited me because I just ask people for money.

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Money is the life's blood.

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I was telling I was telling Danny, I remember that we had barely just met.

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We sat down at dinner and then in the conversation piece, you stood up and made the pitch for

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the whole museum.

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Oh, yeah.

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I was like, wow, I don't need to do anything here.

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Just met her and she's doing an amazing job already.

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Oh, I can't leave, no.

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You know what?

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It makes sense.

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I guess we're back on, like, like, maybe myself together here.

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We're back to recording, right?

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Yes.

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Let's be, well, I disconnected myself.

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Hold on.

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I disconnected myself.

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All right.

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So, yeah, it's like, maybe we can pick it up now.

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It's like, you never know who's watching.

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So everyone, be at your best at all times straight from the heart without expecting anything.

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Something may come about.

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And all of a sudden, I took the biggest shoes in the house with Danny transitioning that

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chairmanship, which I'm enjoying greatly.

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So here we are.

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Well, everyone's doing a great job.

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For me, I started, I got involved, I think, in 2007, not nearly as long as a stuardo,

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but that's when I had heard about the bill that was being bandied about to create a commission

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to study the feasibility of this museum.

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So I talked to my member of Congress.

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I said, well, if this passes, can you help get me appointed to this commission?

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Because I would find it fascinating.

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So that's how I got involved through the commission those days.

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And we'll go through the history in a few minutes, but before we go through the timeline

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of events, why don't we just take a moment to talk about, from your perspective, why

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is this museum important?

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Why is it vital?

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Sure, sure.

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I don't know.

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Lily, do you want to go first?

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Sure.

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I think you kind of said it in the introduction, Danny, and is Duardo's bio.

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There is over 500 years of contributions of American Latinos to every aspect of American

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society, history.

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And in fact, there's so many fun facts, many that I've learned through this process.

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And from you, Danny, that we think history started with Plymouth Rock and the arrival

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of the pilgrims and all that stuff, when St. Augustine, Florida really is the oldest

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city settlement in the United States, and that is a Spanish city.

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So we were speaking Spanish here as the first foreign language before English.

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And a lot of people don't know that, and our kids need to know that complete telling of

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American history.

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And that matters a lot because as we continue to grow into a fast approaching majority minority

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nation just with the sheer numbers of shifting demographics and birth rates and what we're

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seeing, roughly by the year 2040, we will be at that new status of a new America.

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And forget about ethnicity and labels.

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We're American, and we love our country, and we want to be able to understand where we

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come from, what has contributed to the ethos and the essence of who we are, and you cannot

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tell American history without it including Latino history.

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Because I just told you that fun fact about St. Augustine, and there's many more, by the

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way.

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And I think, you have a lot of fun facts with some of the members of our community that

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have been crucial as early as the Revolutionary War, and fast forward to today.

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So anyhow, I think it's important because as Americans and as the world, we need to continue

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to protect and preserve the stories that shape history, to honor and elevate that, and also

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for that new generation of majority minority Americans to see themselves in the history

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books and in the whole ways of iconic institutions like the ones we have in Washington, D.C.,

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that the world needs to feel, embrace, and continue to be proud of.

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I think Lily has said it all, really.

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I would just underscore, we don't know, we don't know.

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The identity piece of the conversation that we have as a community, not just as a Latino

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community, but as an American society, when we point a finger at each other with assumptions

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or presumptions of what we believe that the other is about, it creates the divisions.

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Even within our Latino community, not knowing what we don't know is part of the problem.

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When you go through a museum and you spend the time going through a museum, whether it's

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an elementary school or if it's a college age group, there's always going to be a moment

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where you just look and stare and go, wow, I had no idea.

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That spark is what ultimately leads to change because understanding more allows you to step

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back and fully grasp.

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I was just talking to somebody the other day.

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So many times, we fill in the gaps with our own story of what we believe the other person

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to be about because we don't know.

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We do that with politics, we do that with entertainment, we do that with celebrity.

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We don't know them, but we're like, oh, you know what?

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Here's what I think they're about.

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Here's what I, and that's part of also the cheese and my culture, but it's the truth.

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It's you fill in gaps, and the museum allows us the opportunity to push pause on that, correct

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the narrative, whether it's now attention or not, or good intention or not, correct

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the narrative with actual facts.

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One of the things Danny, you and I talked about for many years as we navigated the halls

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of Congress on the Republican side of the Democratic side is that the museum was not

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a civil rights issue.

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The museum was not a left issue or right issue.

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It was an American issue, and you rightly underscored the patriotic role of 500 years

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of history.

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That's part of correcting the narrative.

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That's part of filling the gaps with facts, replacing the, you know, filling the blank

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thing that many people do when they don't understand a specific community or when we

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don't even understand each other, because as you know, even within our own community,

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we paint each other in a certain way because we don't know.

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So we make assumptions.

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So this to me is more than four walls and a ceiling.

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It's about course correcting so that we can better be inclusive and celebrate what makes

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us truly strong.

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You know, I totally agree.

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And you talked about narrative.

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I think that's super important.

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The other thing that I think is important is as you step back a little bit, I've always

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said that you can't know where you're going unless you have a better sense of where you

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came from.

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You can't shape your future unless you understand your past.

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And I think it's really important that we make sure that we fill in not only the gaps,

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but also the, you know, the data points and the information, you know, Latinos have been

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vital to the building, shaping and defending of this nation from the very beginning.

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I talk about our military contributions quite a bit, you know, from, you've mentioned it

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lately from Spanish general Galvez and over 10,000 Spanish troops that came from the new

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world, from the Caribbean, from Central America to help stem the advance of the British from

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the South allowing China, Washington to win the war of independence, you know, to the

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first full Admin land States Navy, David Farragut during the Civil War, who said, damn the torpedoes,

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full speed ahead to the 200,000 Latino troops in World War I to the half million in World

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War II, to the 65th Infantry Regiment during Korea, the Burin caneers of Puerto Rico setting

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the gold standard for the bravery of a combat unit to the thousands of Hispanic surnames

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on the Vietnam, Fenris, Morrill, Wall and the young Latinos and Latinos who served in

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sacrifice on our behalf in the battlefields of Afghanistan, Iraq or the 60 plus Hispanic

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Medal of Honor recipients or the current 25% of the United States Marine Corps active duty.

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Latinos take a back seat to no one in the defense of liberty.

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All these stories need to be told and they need to be embraced and we need to be proud

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of them, you know, so this museum is going to be super important because and I think

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it's important that we share the fulsome story, the good, the bad and the ugly, because it

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really is part of our identity as a nation.

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So kudos to you guys for continuing the effort and we'll get it done.

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I know.

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But it's probably important for us to go through a little bit for our audience who doesn't

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know about the museum effort to go through the timeline, you know, starting, I guess

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1994 story, do you want to take a crack at them?

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Maybe Lily fill us in on some of the details as well.

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Great.

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So yeah, as I hinted at in the beginning of my remarks, you know, Raul and Saguirre,

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central to the creation of National Council of La Raza now Unidos US, he was the one who

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organized a group of Latino Latino leaders to question the Smithsonian about why there

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was nothing within the Smithsonian that truly highlighted the diversity, not just even Latino

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history, but just broader diversity.

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The Smithsonian took it upon themselves to conduct their own research and presented that

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report willful neglect that highlighted a lack of diversity across the Smithsonian.

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And through that report, several recommendations came from it again, 1994, where they first

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suggested the possibility of creating a Latino center to conduct studies around exhibits,

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the recommendation to create natural museum at some point.

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And then a number of other recommendations focused on hiring and diversity within the

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Smithsonian itself.

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So 10 recommendations in total.

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It was sad that 10 years later, you had barely begun to chip away at those actions that were

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suggested or recommended, and finally, in 2004, 10 years later, when Congress and the

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Senate and the other states later introduced that bill.

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And even with that 2004, to not even get the first piece of legislation through until 2008

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to create the commission where Danny Vargas steps in with so many of our allies and friends

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to study around the support that a future Latino museum would have.

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And then you're moving on from there to present that commission report, which you should obviously

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talk more about since you were on the commission.

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But this is a longer process.

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When people talk about creating a museum, it is not something that, oh, let's just pass

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the bill.

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It took the African-American Museum almost 80 years, 80.

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They went through four different commissions.

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So going in their eyes wide open, it really wasn't this exciting thing like, oh, we're

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going to get it done tomorrow.

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It's like, let's hope.

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We don't end up in a long slog the way the African-American Museum had.

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We had amazing support, bipartisan from the very start.

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And that's really the energy we've been trying to prove out.

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And then the 501C3 was founded when?

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So the 501C3 actually came along at the same time when the 2008 National Museum of American

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Latino Commission bill went through.

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That's when the Friends organization went from being an informal advisory group made

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up of 2040 Latino organizations to an official 501C3 with a board structure and fundraising

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operation because for those four years, we had no idea what was going to happen.

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We had no idea if this was going to be something we just pushed through within the four, within

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two Congresses.

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And then realized quickly in 2008, we needed to formalize all of the work so that we could

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see the marathon to the end.

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Right?

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And it's been an exciting time ever since.

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But hopefully, hopefully, we'll get this done.

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So I'll talk about the commission just briefly.

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I was fortunate enough to be appointed to the commission by Congress, but we came together

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for the first time in September of 2009.

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And it was 23 of us from very different backgrounds, people like Eva Longoria, Milo Estefan, et

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cetera, Republicans, Democrats, and business people, arts people, et cetera.

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But we came together as a family pretty quickly and traveled around the country getting input

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from citizens and experts.

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And we finally came up with our report that we delivered to President Obama in May of

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2011.

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And unlike, so the Wolf of Neglect report, that was its title, the title we chose for

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our report was to illuminate the American story for the benefit of everyone, Latinos,

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non-Latinos, Americans, and those visiting our country to get a better sense of who we

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are as a nation.

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And we had three basic findings.

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One was a clear and pressing need for the museum.

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Two, it really should be part of the Sonia institution because we had an option to make

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it a very private museum.

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And three really ought to be on the National Mall, America's backyard.

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And then in the fall of that year of 2011 was the first time that an authorization bill

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was introduced in Congress, and that's when I joined the Friends Group Board.

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And then that effort continued to try to get that bill passed, to try to get cosponsors.

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We can get into the machinations of how to get a bill passed in Congress, all the sausage

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making in a little bit.

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But I didn't become chairman of that 5.163 until December 2016, when it became clear

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that we needed to diversify the board in terms of political makeup.

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We created the Chairman's Advisory Council.

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We built this national coalition of partners, over 100 organizations, to be able to help

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us.

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And we got the bill passed in December of 2020.

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We'll talk about the details in a little bit.

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But then we handed the baton off to Lili, and Lili, you take it from here.

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Yes, I did.

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You know, I want to underscore something, because I didn't get to appreciate the power

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of coalitions and the work that you do as Duardo and Reuben does on advocating and lobbying.

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You know, I have been always the corporate type, and yes, I still have to influence and

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lobby for projects in front of a board or executives.

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But my goodness, the effort that it takes to get stuff passed and done and the consensus

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and the sponsorship for a bill, and let's think about it, it's been multiple iterations

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of bills and approvals in the 20-year tenure of this project.

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It is, first of all, a remarkable effort that I pay homage to all of you that have been

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there from ground zero day one.

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But it also reminds me that the work is never truly, truly done until it's done.

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And I know there's been questions about, and thanks for the clarification, as Duardo

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was like, but the Friends is not associated with the Smithsonian organization.

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And in a way, that is the very reason why it needs to exist, because it is an entity

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parallel to the efforts that allows for that independent voice, that, you know, shaking

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up of the trees that sometimes you need to do to get people's attention, to engage Republicans

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and Democrats and community organizations and advocacy groups so that we can all sink

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to the same tune and create a sense of urgency.

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Because otherwise, out of sight, out of mind.

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So even if a commission is done with its work, even if a bill is drafted by a few sponsors

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that are there right behind it, without the work of the Friends for advocacy, we couldn't

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get the milestones passed beyond that one first move in the next step and the next step

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and the next step.

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So sure enough, I come in and we got what, which was very, you know, it was like a birthday

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gift for Danny.

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We got the signature for the, for the bill that finally makes all of this effort and

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all of these assessments and all of these feasibility studies and it declares that yes, indeed,

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we will have a museum because we need it and it's important for American history period.

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And we thought we were done.

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And here we are still in existence and sometimes we're asked, we're like, what do the Friends

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do?

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It's like, well, we're not done until we're done.

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So even though you may have a bill, that is really where officially the work of this

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Smithsonian as the entity, the agency, the curator of the work starts.

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So we may be handing a baton, but we still don't know where the work starts.

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If we don't know where the museum is going to be.

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So this is where we're at and people ask over and over all the time, where are we?

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We need to make sure we have the location, the best location and this Smithsonian has

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already recommended a few and Eduardo can give us details around those.

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But yes, has to be on the National Mall.

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And we also need to get back to the powers of being in DC to bless the location as the

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location.

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Hence why the work of the Friends continues.

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And by the way, not to just not to make it more complicated as maybe those of you listening

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are trying to track the time was like, oh my goodness, it's a lot of pieces.

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But there's also a women's museum in parallel happening as our effort is undergoing all these

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milestones.

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So we're not just talking about making sure we have the right location for our Latino

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museum, but also for the women's museum because that gets approved.

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And it's already been deemed as such by the Smithsonian.

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It's a bundle project with twins.

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We're birthing twins.

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So that adds another layer of complexity, if I may call it that, because there's even

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more parties involved and not one, but two locations to be vetted and to be approved.

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So where are we at?

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Yes, we have a bill.

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Yay.

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Yes, the Smithsonian has its efforts and we have a director for all these efforts and

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a board of trustees and all that's wonderful.

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But we cannot start formally fundraising a daydreaming of a location on daydreaming of

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a render if we don't know where that's going to be.

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00:28:21,520 --> 00:28:28,640
So in layman's terms, that's where we're at and the work that continues until it's done.

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So as Eduardo can give more technicalities about what it takes, but hey, it has to be

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bipartisan and it needs to be on the national ball.

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Plain and simple.

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Danny, I would just kind of quickly push in here, follow your lead on it, but I think

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it's important to highlight that the Smithsonian does have approval for the museum.

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It just doesn't have approval to build on the national ball where our history is told.

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Where the 26 million tourists go every year.

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It does have an executive director in Jorge San Manillo, who is an amazing director for

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that museum and has spent three decades of his life in the world of museum and arts.

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He's already fundraising, but as we all know, it's hard to fundraise when you can't just

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point a finger and say that's where it's going to be, right?

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That's the charge that he has right now to get this museum going, even if he doesn't

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have the official location yet, which is truly commendable.

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00:29:28,040 --> 00:29:34,440
So maybe we take a minute to sort of double click on some of the inside baseball, if you

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00:29:34,440 --> 00:29:41,200
will, to give the audience a little bit of color on how we all got to where we are.

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00:29:41,200 --> 00:29:50,480
So I'll go to 2020 when after lots and lots of effort, we had worked to try to get as

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many co-sponsors on the bill as possible.

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Iliana Ross Layton had retired.

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She had been our champion in the house.

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And once she retired, we needed to find a new champion on the Republican side.

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And I remember when we went to meet with Will Hurd in his office, who was a Republican Congress

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from Texas, and who's about six foot five, by the way.

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I remember when we asked him to be our champion and he finally, after a long conversation,

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said yes, and he stood up and I looked up and I said, you know, Padre Fili Spiridusanti,

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you're now a champion of the Republican side.

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But that began a long effort to get as many Republicans and Democrats as co-sponsors and

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the inside baseball pieces, you know, you need to get to two thirds of the house to

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be able to do what they call suspension bill.

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We got to 295 co-sponsors in the house.

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And in July of 2020, that bill passed unanimously in the house and we turned our attention to

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the Senate, where we had worked hard to try to get as many co-sponsors on the Senate side.

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I remember we had three AM phone calls with, you know, fundraisers for Senator Cruz and

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things like that.

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00:30:59,680 --> 00:31:08,240
And we went to testify in the Senate Rules Committee, thanks to Senator Roy Blunt.

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And we in November of 2020, we were able to get the bill on the floor for unanimous consent

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vote in the Senate and it was killed by one U.S. Senator.

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We'll say the name, Mike Lee of Utah.

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So we had to go to plan B. Plan B was to get it included in an omnibus bill.

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Well, that took some horse trading.

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That horse trading included the fact that we needed to not only include language to

449
00:31:36,600 --> 00:31:42,640
make sure that the museum would have the political perspectives of both sides, but also keep

450
00:31:42,640 --> 00:31:49,080
a portion of the National Mall reserved and restricted from building new museums.

451
00:31:49,080 --> 00:31:53,040
That was the only way we were able to get that, our bill included in the omnibus.

452
00:31:53,040 --> 00:31:58,800
And yes, it did pass in the Congress on my birthday, December 21st, signed into law by

453
00:31:58,800 --> 00:32:01,080
President Trump six days later.

454
00:32:01,080 --> 00:32:07,840
But that's why we are where we are now because yes, we have an authorization bill, but that

455
00:32:07,840 --> 00:32:11,720
portion of the National Mall that would be ideal for both our museum and the women's

456
00:32:11,720 --> 00:32:14,560
museum has been reserved and restricted for both.

457
00:32:14,560 --> 00:32:16,640
So we've got to remove that restriction now.

458
00:32:16,640 --> 00:32:18,720
And that's the challenge.

459
00:32:18,720 --> 00:32:25,160
So maybe it's to talk us through how where we are now, how can we get that restriction

460
00:32:25,160 --> 00:32:26,960
removed so we can actually move forward?

461
00:32:26,960 --> 00:32:27,960
Well, two things.

462
00:32:27,960 --> 00:32:32,480
One, I want to go back to Mike Lee for a hot second just to say, could it was to Mike

463
00:32:32,480 --> 00:32:36,800
Lee for doing what he did and that it was a pain in the butt that he did it?

464
00:32:36,800 --> 00:32:43,400
But he elevated the visibility and the importance of the museum just by blocking it.

465
00:32:43,400 --> 00:32:48,320
He created the opportunity and springboard for so many people to become more aware of

466
00:32:48,320 --> 00:32:52,280
what was happening, become outraged, right?

467
00:32:52,280 --> 00:32:56,200
And it affected not just the Latin Museum, it affected the women's history museum too.

468
00:32:56,200 --> 00:33:01,840
So it was double the pressure to respond to Mike Lee and say, look, we're going to push

469
00:33:01,840 --> 00:33:05,000
through on this and let you shut this down.

470
00:33:05,000 --> 00:33:10,000
Ultimately, no, we did not want that language that was added in also very bipartisan fashion.

471
00:33:10,000 --> 00:33:11,000
We have to acknowledge.

472
00:33:11,000 --> 00:33:15,000
We'll name them as you started naming people.

473
00:33:15,000 --> 00:33:20,520
Senator Manton, Senator Mikowski added that language and that restriction, right?

474
00:33:20,520 --> 00:33:25,240
Right now, we're looking at that same playbook from 2020.

475
00:33:25,240 --> 00:33:28,480
Looking at the vehicles that exist before the end of this Congress.

476
00:33:28,480 --> 00:33:35,520
As you mentioned, President Trump signed the bill into law, but President Trump had no

477
00:33:35,520 --> 00:33:37,280
idea he was signing that bill into law.

478
00:33:37,280 --> 00:33:40,760
There were 600 sub-pieces of legislation in the nominous.

479
00:33:40,760 --> 00:33:45,320
He did not read any one of them that I'm aware of because most presidents don't.

480
00:33:45,320 --> 00:33:47,320
At the end of the year, they want to wrap it up.

481
00:33:47,320 --> 00:33:48,360
And so they just signed it.

482
00:33:48,360 --> 00:33:51,320
The Congress has approved it in both chambers.

483
00:33:51,320 --> 00:33:57,720
So absolutely was done in the last year of the Trump administration.

484
00:33:57,720 --> 00:34:03,200
Now the work is to make sure that the House and the Senate introduce their bills again

485
00:34:03,200 --> 00:34:08,880
to push through that restriction to build on the law, which they have done already.

486
00:34:08,880 --> 00:34:12,960
The House has done theirs, introduced their bill, and the Senate has introduced their

487
00:34:12,960 --> 00:34:13,960
bill.

488
00:34:13,960 --> 00:34:19,480
They're not identical, so we'll have to word Smith and have these bills match.

489
00:34:19,480 --> 00:34:26,640
But it will be an effort to get the House to pass that this year, likely after the elections,

490
00:34:26,640 --> 00:34:30,760
because there's not enough time simply to do anything else before the elections, and

491
00:34:30,760 --> 00:34:34,320
then get that over to the Senate from the House.

492
00:34:34,320 --> 00:34:40,120
And that's an effort pushed that through, and hopefully we'll have one over by the staff

493
00:34:40,120 --> 00:34:44,800
and the operations on the Senate that have concerns about building on the mall, which

494
00:34:44,800 --> 00:34:45,800
I think we will.

495
00:34:45,800 --> 00:34:46,800
I think we're in a very good space.

496
00:34:46,800 --> 00:34:50,760
We're in a stronger bipartisan space than we were before.

497
00:34:50,760 --> 00:34:52,160
Yes, exactly.

498
00:34:52,160 --> 00:34:54,280
And Danny, also to add, there is precedent.

499
00:34:54,280 --> 00:35:00,960
We're not the first to have to kind of convince the right bodies and entities about lifting

500
00:35:00,960 --> 00:35:06,640
a restriction because the African American Museum had to go through a similar effort.

501
00:35:06,640 --> 00:35:10,040
And by the way, because I want to put this out there, some people think it's like, whose

502
00:35:10,040 --> 00:35:13,600
agenda is it that want to like block this or that?

503
00:35:13,600 --> 00:35:22,720
Well, there are environmental reasons and some big perspectives about like, let's leave

504
00:35:22,720 --> 00:35:24,520
it alone, let's not do anything else.

505
00:35:24,520 --> 00:35:27,760
So it's nothing against the women's and Latino Museum per se.

506
00:35:27,760 --> 00:35:34,800
It's more of a broader philosophical and principle of like, the mall is already built as it needs

507
00:35:34,800 --> 00:35:37,280
to be period and put anything else on it.

508
00:35:37,280 --> 00:35:43,400
So there's a lot of that that I've learned as well through this process of the mastery

509
00:35:43,400 --> 00:35:51,400
and need for narrative massaging and messaging.

510
00:35:51,400 --> 00:35:57,800
Because anything that could appear sadly in today's society and rapid, you know, social

511
00:35:57,800 --> 00:36:03,840
media reaction of people, anything that may appear as a counter to the museum could be

512
00:36:03,840 --> 00:36:07,040
misinterpreted as anti-Latino.

513
00:36:07,040 --> 00:36:09,040
And many times is not at all.

514
00:36:09,040 --> 00:36:16,360
It's just rules that have been there for many, many years that nobody ever questioned or

515
00:36:16,360 --> 00:36:17,880
timing of things.

516
00:36:17,880 --> 00:36:21,960
However, as Eduardo mentioned, sometimes it happens the other way around that we happen

517
00:36:21,960 --> 00:36:27,800
to get things approved by just bundling them into a bigger, you know, grouping of legislation

518
00:36:27,800 --> 00:36:32,720
that happens to go through when we need to and let it run.

519
00:36:32,720 --> 00:36:36,480
So anyway, it's there's a lot of moving pieces.

520
00:36:36,480 --> 00:36:39,320
But so we don't get overly complicated what it is.

521
00:36:39,320 --> 00:36:41,760
We got the right support.

522
00:36:41,760 --> 00:36:44,760
It is beautifully bipartisan.

523
00:36:44,760 --> 00:36:49,720
And there is the language that we need to restrict it, lift the restriction so we can

524
00:36:49,720 --> 00:36:52,120
get the location and move forward.

525
00:36:52,120 --> 00:36:55,600
So it becomes a Christmas gift again.

526
00:36:55,600 --> 00:36:58,800
Danny, as it happened with you, that would be awesome.

527
00:36:58,800 --> 00:37:01,040
December 21st, get it passed.

528
00:37:01,040 --> 00:37:02,040
That's right.

529
00:37:02,040 --> 00:37:08,040
I would I would be remiss though, if I if I didn't underline and highlight the fact

530
00:37:08,040 --> 00:37:11,600
that we could not have gotten the bill passed.

531
00:37:11,600 --> 00:37:16,400
We could not have made the progress that we made without lots and lots and lots of people.

532
00:37:16,400 --> 00:37:22,880
You know, the the elected officials, the staffers on Capitol Hill, all of the members of the

533
00:37:22,880 --> 00:37:28,560
National Coalition of Partners that I described earlier, the tens of thousands, if not millions

534
00:37:28,560 --> 00:37:33,640
of people that supported this effort, you know, we had lots and lots of people engaged

535
00:37:33,640 --> 00:37:38,000
with us in social media, call the members of Congress, you know, sending emails and

536
00:37:38,000 --> 00:37:44,400
letters and so forth, you know, all of that over an extended period of time, over 26 years

537
00:37:44,400 --> 00:37:48,600
from the idea to the bill passage and now beyond that.

538
00:37:48,600 --> 00:37:53,240
So this has been such a huge undertaking with so many people to thank.

539
00:37:53,240 --> 00:37:57,320
There's not enough time or bandwidth to thank everybody that needs to be thanked.

540
00:37:57,320 --> 00:38:01,720
But I'm convinced that there are lots of people that want to be able to help now.

541
00:38:01,720 --> 00:38:07,920
So let's take a minute to talk about how people can help now with making sure that we

542
00:38:07,920 --> 00:38:11,040
can make this happen and reality.

543
00:38:11,040 --> 00:38:17,640
We want to start by pointing where all information is received and reviewed and that is the internet.

544
00:38:17,640 --> 00:38:22,840
American Latino Museum.org, that's where a lot of our information is around the current

545
00:38:22,840 --> 00:38:26,600
legislation, how people can sign up and get involved.

546
00:38:26,600 --> 00:38:31,040
We will get to the point post-election where we will be calling on the community to weigh

547
00:38:31,040 --> 00:38:36,560
in, to reach out to Capitol Hill and let folks know this needs to get done this year.

548
00:38:36,560 --> 00:38:43,000
We also have opportunities with broader coalitions by industry, whether it's the private sector

549
00:38:43,000 --> 00:38:47,200
or corporate America sending in their letters, whether it's military and veterans sending

550
00:38:47,200 --> 00:38:53,400
in their letter as assigned on the opportunity to gather people and build out a huge base

551
00:38:53,400 --> 00:39:00,160
of supporters that are focused on their sector of our society is also just very important.

552
00:39:00,160 --> 00:39:05,080
So that people on Capitol Hill realize it's not just about this one small Latino community,

553
00:39:05,080 --> 00:39:09,560
it's about a universe that has contributed across the 500 years and the opportunity for

554
00:39:09,560 --> 00:39:14,760
them to get engaged in lobbying Congress to have their voice heard.

555
00:39:14,760 --> 00:39:19,400
That's what we're going to be focused on right after the elections to make sure people are

556
00:39:19,400 --> 00:39:21,640
ready to go and we'll get this across the finish line.

557
00:39:21,640 --> 00:39:25,920
So AmericanLatinoMuseum.org and of course all the social media handles that are Latino

558
00:39:25,920 --> 00:39:34,240
Museum at Latino Museum on Instagram, Facebook and Twitter.

559
00:39:34,240 --> 00:39:39,960
And Danny maybe one more thing, anybody that is watching that is affiliated with a company

560
00:39:39,960 --> 00:39:46,200
or a big corporation or happens to have power and influence in a corporation.

561
00:39:46,200 --> 00:39:50,960
While we may not have the beautiful render to point to the location yet, the fundraising

562
00:39:50,960 --> 00:39:52,120
has started.

563
00:39:52,120 --> 00:39:58,080
So just bringing that up to the awareness of the executives of corporations and making

564
00:39:58,080 --> 00:40:05,080
sure that they know that this is one of those critical legacy initiatives and capital campaigns

565
00:40:05,080 --> 00:40:07,640
to be put on corporations.

566
00:40:07,640 --> 00:40:09,680
Raiders is critical.

567
00:40:09,680 --> 00:40:13,800
And maybe you watching me think, oh yeah, I work for, I don't know, Corporation ABC

568
00:40:13,800 --> 00:40:16,400
and I don't know the CEO, it doesn't matter.

569
00:40:16,400 --> 00:40:22,840
You can, I'm sure try to get to either achieve diversity officer somewhere, government affairs

570
00:40:22,840 --> 00:40:24,960
person somewhere.

571
00:40:24,960 --> 00:40:31,160
There's ways and there's the power of LinkedIn as well, but we do want that corporate support

572
00:40:31,160 --> 00:40:36,920
sooner than later because then when the time comes for fundraising and the appropriations

573
00:40:36,920 --> 00:40:42,880
face of this entire effort, which will be 50-50 paid by the people's monies and by private

574
00:40:42,880 --> 00:40:48,800
sector, the more of those corporations that we have already made aware and committed,

575
00:40:48,800 --> 00:40:53,520
the better it will be for us to shortcut, God willing, the timeline until we get to

576
00:40:53,520 --> 00:40:55,080
the breakdown.

577
00:40:55,080 --> 00:40:59,800
Yes, yes, and all that, just to go back to the Smithsonian distinction, all of that fundraising

578
00:40:59,800 --> 00:41:04,960
capital campaign wise, we as you will know, Devin, we turn all that over to the Smithsonian.

579
00:41:04,960 --> 00:41:05,960
Exactly.

580
00:41:05,960 --> 00:41:08,040
We don't handle capital campaign.

581
00:41:08,040 --> 00:41:12,880
So if you are interested, as Lily said, more than happy to connect folks directly with

582
00:41:12,880 --> 00:41:16,080
the Smithsonian so they can have that conversation.

583
00:41:16,080 --> 00:41:17,320
Well I appreciate that.

584
00:41:17,320 --> 00:41:21,720
And as both of you know, as members of the Alva Advisory Council, you know that our

585
00:41:21,720 --> 00:41:26,360
mission is to help Latino veterans thrive and recognize their indispensable contributions.

586
00:41:26,360 --> 00:41:30,400
We do our best to make sure that we're sharing the stories of Latino contributions to the

587
00:41:30,400 --> 00:41:38,280
military, but this national museum on the National Mall, as well as its virtual presence,

588
00:41:38,280 --> 00:41:44,200
so it won't just be four walls and a building in Washington, D.C., it will be expansive

589
00:41:44,200 --> 00:41:46,800
throughout the internet, throughout the rest of the world.

590
00:41:46,800 --> 00:41:52,080
It will serve an important role in making sure that we can tell the stories of Latino

591
00:41:52,080 --> 00:41:57,720
contributions to our national defense and security throughout the last 248 years and

592
00:41:57,720 --> 00:41:59,080
into the future.

593
00:41:59,080 --> 00:42:01,560
So that's from a veteran perspective.

594
00:42:01,560 --> 00:42:04,960
That's why it's important to us to make sure that we can support this effort and make sure

595
00:42:04,960 --> 00:42:09,680
that it's a reality so that we can not only walk in the doors of this building one day,

596
00:42:09,680 --> 00:42:13,280
but also see those stories spread virtually throughout the rest of the world.

597
00:42:13,280 --> 00:42:14,280
Absolutely.

598
00:42:14,280 --> 00:42:15,280
I can't wait.

599
00:42:15,280 --> 00:42:17,280
I can't wait.

600
00:42:17,280 --> 00:42:18,280
I'm going to talk to you, Danny.

601
00:42:18,280 --> 00:42:20,600
I learned a new fun fact about military.

602
00:42:20,600 --> 00:42:26,240
By the way, sorry, shameless plug to something I learned because you never stop learning.

603
00:42:26,240 --> 00:42:34,680
We went to Spain with a friend's delegation and I learned a really fun fact, Danny.

604
00:42:34,680 --> 00:42:44,080
You got to add it into your bag of stories that I had no idea that to help our own revolutionary

605
00:42:44,080 --> 00:42:50,920
were here in general Washington and everybody else fighting for our freedom here.

606
00:42:50,920 --> 00:42:58,400
The criollos, so many of our own ancestors from Peru, Colombia, Mexico, the wealthy Spaniards

607
00:42:58,400 --> 00:43:06,400
that were now settled in the Americas were sending money and also smuggling the weapons

608
00:43:06,400 --> 00:43:11,360
in cod crates to help North America in their fight.

609
00:43:11,360 --> 00:43:13,280
I found that fascinating.

610
00:43:13,280 --> 00:43:14,280
So there you go.

611
00:43:14,280 --> 00:43:20,800
We were the angel investors to some extent of the many wars that were fought.

612
00:43:20,800 --> 00:43:21,800
I had no idea.

613
00:43:21,800 --> 00:43:26,360
Maybe you knew that already, but it was just so fun to learn all these little things that

614
00:43:26,360 --> 00:43:33,480
I want our kids to know, our American kids to know that there are those Hispanic American

615
00:43:33,480 --> 00:43:40,000
contributions from way back from the very beginning that allowed us to fight for our

616
00:43:40,000 --> 00:43:42,200
own freedom from day one.

617
00:43:42,200 --> 00:43:44,080
So that was kind of a fun fact.

618
00:43:44,080 --> 00:43:50,360
I'm Talent and Treasure and as we know we are a diverse community and our veins is the

619
00:43:50,360 --> 00:43:56,440
blood of codillos and casiquets and guerreros and that was instrumental in our fight and

620
00:43:56,440 --> 00:43:59,600
our continued service to our nation.

621
00:43:59,600 --> 00:44:02,800
All right, let's wrap it up one more time.

622
00:44:02,800 --> 00:44:05,800
Working people go to find out more and help.

623
00:44:05,800 --> 00:44:07,480
AmericanLatinomuseum.org.

624
00:44:07,480 --> 00:44:11,680
Please join us there and get involved so we can get this over to finish life.

625
00:44:11,680 --> 00:44:13,880
Thank you so much, Lili and Estuardo.

626
00:44:13,880 --> 00:44:15,560
We really appreciate your time.

627
00:44:15,560 --> 00:44:17,880
Lili Gil Valletta, Estuardo Rodriguez.

628
00:44:17,880 --> 00:44:22,640
Thank you so much and we're going to make this thing a reality.

629
00:44:22,640 --> 00:44:26,640
And thank you all so much for joining us on behalf of the American Latino Veterans Association.

630
00:44:26,640 --> 00:44:28,160
I appreciate you joining us today.

631
00:44:28,160 --> 00:44:29,680
We hope you enjoy the content.

632
00:44:29,680 --> 00:44:33,680
Please join us for future webinars and podcasts and please keep an eye out for information

633
00:44:33,680 --> 00:44:37,920
on our upcoming events by visiting our website alvavets.org.

634
00:44:37,920 --> 00:44:41,280
Thank you once again to Lili and Estuardo for being our guest today.

635
00:44:41,280 --> 00:44:45,360
Thank you again to our sponsors for the podcast and webinars, JP Morgan Chase, PMI Wells

636
00:44:45,360 --> 00:44:48,240
Fargo, AT&T, T-Mobile and Accenture.

637
00:44:48,240 --> 00:44:52,200
Thank you again for joining us and as always, be safe, aim high and thrive.

638
00:44:52,200 --> 00:44:53,200
We'll see you next time.

639
00:44:53,200 --> 00:44:54,200
Thanks again.

640
00:44:54,200 --> 00:45:12,200
Thank you.

