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Hi and welcome to Be The Flagship with our podcast host Jeff Parsons.

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This is where we tackle the day-to-day talent management challenges you face.

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And now over to our host.

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Take it away, Jeff.

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Hello.

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And welcome to my podcast Be The Flagship.

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I'm your host Jeff Parsons and I'm proud to announce that we have refurbished the podcast

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if you will.

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We have broadened the scope of the topics we're going to cover.

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I consider this podcast to be about all things operations.

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So that talks about operations itself and all the other supporting functions, all those

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other support that operations needs in order to drive business success.

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So thank you for joining us.

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I'm excited to get started on this broadened scope for Be The Flagship.

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I have a very special guest today.

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He's a good friend of mine.

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His name is Jeff Smith and our first episode is going to be the beginning of a series where

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we talk about the importance of finance and financial management and how it truly supports

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operational excellence and drives business success.

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Well thank you, Jeff, for joining us today.

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I look forward to your contributions.

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So if you're ready to go, we'll get started.

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I'm ready and the pleasure is mine.

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So Jeff, talk to us about your career.

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Give us a little synopsis of your background, your career and what you're doing right now.

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Okay.

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So as we've talked about on other episodes, I am Canadian.

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Don't hold it against me.

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But my background and my accounting training is a Canadian designation.

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I have a long background in industry and in manufacturing.

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Basically before I started with along the accounting route, I worked in factories.

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My dad was a career proctor and gamble person.

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And so I worked at Proctor and Gamble in the process.

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I was processing byproducts and filling trucks and sending them out.

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So I've worked in everything from forest products to heavy goods manufacturing, high technology,

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even dirt.

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And so I really have a love for the manufacturing process.

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Throughout my career, I've spent a lot of time in strategy and the outcome of that of

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acquisitions.

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And so I have a passion for strategic and operational planning and post-acquisition

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integration activities.

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I've recently started my own consulting practice, which is dynamic business strategies.

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So in your consulting practice, what types of services do you provide for your clients?

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So we provide really three different offerings.

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One is on the strategic and operational planning side.

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The other is on the acquisition integration activities.

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And then the third aspect is that of education.

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Education and lifelong learning is a passion for me.

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And so we offer a series of training and leadership development courses ranging anywhere from

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business ethics to business acumen.

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Thank you, Jeff.

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You mentioned a passion for education.

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I can recall earlier in my illustrious career, I facilitated numerous sessions in finance

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for non-financial managers targeting first line managers within manufacturing.

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And we used a simulation that literally tracked cash as it flowed through a manufacturing

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process.

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So from incoming materials to finished product going out the door.

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And the attendees, the participants, were responsible for tracking that cash and completing

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a basic finance statement, a statement of cash flow balance sheet.

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And it gave them a basic understanding of how what they do on a daily basis impacts

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the financial success of their company.

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And so you mentioned education.

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I'm just curious how you feel about the role of education and financial education specifically

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within operations.

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So I'm of the firm belief that operational leaders really need to understand the financial

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impacts of what they do.

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And so I actually got into accounting not because I wanted to be an accountant, but

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because I wanted to understand financial statements.

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It turns out that I'm pretty good at accounting.

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So I continued in that field and excelled in it.

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And long ago and early in my career, I taught finance for first time leaders and helped

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them to understand the impacts, the financial impacts of their operational activities so

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that they could understand the budgetary area that they were responsible for.

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Yeah, so we have similar experiences there and I also found that it was helpful for first

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line supervisors and maybe the next level up to understand how what they did on a daily

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basis fed into statement of cash flow and the balance sheet and all in those key financial

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statements, income statement, that sort of thing.

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So again, our focus is on all things operational and which includes support groups and finances,

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no exception to that, is a very important support groups as relates to operational success.

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So why don't you explain the role of finance and the operational success of a company?

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Okay, so I view finance as being having three different layers.

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One is it's a historical scorekeeper role.

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What did we do last month and organize it and present it as far as did we make money

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or did we lose money?

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So that historical perspective allows us to understand what our past operations results

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were.

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From a day to day perspective, finance contributes to the operational success because the bills

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need to be paid, the cash flow needs to be managed, payroll needs to be completed, all

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those sort of things need to be recorded and accounted for in order for the smooth operation

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of the business.

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Pay the vendors, make sure that you're always getting your goods in because the bills are

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paid.

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Paying the employees.

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Paying the employees, they tend to be happy when they get paid.

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That's a fact.

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And then from a forward looking perspective, and this is the part that really intrigues

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me is that you can use past performance, you can use things that you know about the business

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to predict the future of the business.

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And so you can start doing things like what if, what if I did this, what would the outcome

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be?

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And so finance can participate in those conversations about what the financial impact is to various

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activities that the business is investigating.

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Gotcha.

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Well, Jeff, we have a lot of topics to cover on this subject and how finance impacts operations

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both in this podcast and during this series on finance and financial support for operations.

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So tell you what, you take a break.

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Let's take a quick break and then we'll be back.

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At Flagship Talent, we work with our clients to find and place the right talent.

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What do we mean by the right talent?

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We mean we find talent who will commit to your organizational goals and align with your

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values and behavior expectations.

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Talent who will perform to your expectations.

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Talent who will stay and grow with your organization.

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How are we different from our competitors?

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We offer the lowest fee structure in the industry.

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We offer the best talent guarantee in the industry.

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We provide selection and interviewing support to our clients at no additional fee.

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We want to save you money, deliver high quality talent, become an extension of your organization

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and be your preferred provider of talent acquisition solutions.

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To learn more, contact Jeff Parsons by email at jeff at FlagshipTalent.com or by phone

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at 1-800-530-4189, extension 101.

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Okay, we're back with our guest, Jeff Smear.

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So let's investigate some of the major topics within finance where finance provides a level

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or degree of support to operations.

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One of those is budgeting and forecasting.

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So how crucial are budgeting and forecasting for effective operational planning and what

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best practices should companies follow?

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Okay, so absolutely critical to understand the financial impact of your decisions.

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And as far as what best practices for budgeting and forecasting is, it's important to involve

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the people that do the work.

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There's a concept in lean manufacturing and we're giving, I know you and I both like the

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lean manufacturing ideas on the set of the Gemba Walk.

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And the Gemba Walk is going to where the work is done.

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And the same thing applies to budgeting and forecasting is a lot of companies view budgeting

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and forecasting as kind of an accounting exercise, but it's not.

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It's an operational exercise.

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If you can go to where the work is done, go to the people that do the work and understand

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the resources that are required in order to achieve the objectives of the business.

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The finances are the downstream impacts of those upstream activities.

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And so focusing on activities where how many people do I need to accomplish those goals?

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How much raw material do I need in order to get this amount of finished goods?

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Those sort of things are what drives the results of the business.

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And so as a budgeting and forecasting exercise, starting with the activities and the inputs

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is really important to one, understand what the results of the business are and two, to

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gain accountability and gain ownership of the results of the business.

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Gotcha.

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Which sort of leads us into the next area, cost management.

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And you mentioned lean.

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So talk to me about the strategies that you as a finance professional use to manage and

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reduce operational costs without compromising quality or efficiencies.

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Correct.

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Yes.

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And as we talked about, I'm a big fan of lean concepts and lean operations.

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And so a lot of frontline managers have no influence over the hourly rate that you pay

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your employees.

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They have no influence over how much the raw materials cost.

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What they do have influence over is how efficiently those resources are used.

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And so my role as a member of the team is to help them to make that connection between

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efficient use of resources and outcomes.

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Right?

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Now hold them accountable for how much you pay an employee per hour or how much you pay

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per pound of raw materials, because those are beyond their control.

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But help them to understand if they change the mix, if they change the configuration,

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can they get more out of their operation?

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Interesting.

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You know, you mentioned lean and you mentioned gimbal walks.

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I have another past contributor to the podcast and a friend who's a lean expert.

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It would be a lot of fun, I think, to get he and you both on the same panel discussion

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as it relates to, you know, the various facets of lean because a lot of people think that's

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just a manufacturing thing that you, you know, they don't get the value that it brings in

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the administrative areas such as finance and HR and that sort of thing.

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So that would be a lot of fun.

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Yeah.

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Talk to me about financial metrics.

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I know you're very metrics driven.

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So in your experience, which financial metrics are most important for operations managers

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to monitor?

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You know, just in general, I know it really is situationally depends, but based on your

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experience, what would you advise and what have you seen in terms of typical metrics?

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Yeah.

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So, yeah, as you mentioned, it's very situationally dependent.

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If you have a capital intensive business, it's going to be different than if you have

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a service business.

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But I like to make sure that I have a balance of different metrics.

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I want to have activity metrics, things like gross profit or revenue per employee, those

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sort of activity metrics that help us to look at how efficiently we're operating as a business.

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And then we have management metrics of how we're managing our resources, right?

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So things like cash flow from operations or working capital as a percentage of sales and

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those sort of things.

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So those are, how are we doing as a management team at managing operations?

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Absolutely.

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And then we have investment metrics, which are things like return on capital employed,

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or how much we're investing in the future as far as R&D spend per revenue dollar.

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Those sort of things help us to understand how we're preparing for the future of the

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business.

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So it sounds like the metrics, the dashboard of metrics is different based on or can be

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different based on your role within the organization.

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If you're an operations leader, you're going to have a dashboard of financial metrics.

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If you're the CEO of business, they may be different metrics.

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And the operational metrics would feed into the broader...

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And that's the key is that we all have to be going in the same direction.

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And so the metrics need to support one another, but the CEO will be looking at a higher level

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dashboard that'll have different things.

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And each level down is going to have more granularity in the metrics, but it'll be all

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supportive of those high level metrics.

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Okay.

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That's a great discussion regarding metrics, Jeff.

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And as I think about it, and as I listen to you, I really believe we should devote a podcast

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episode on just metrics and defining those metrics so that our listeners have a better

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understanding of what those metrics are, what they measure, and how they can be of value.

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But for now, let's talk about capital allocation.

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So how does effective capital allocation impact operational performance?

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And what factors would you consider when making these types of decisions?

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So I mentioned return on capital employed.

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And in really high level simple terms is you want to return on your investment.

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Whether you're buying a business, you're buying stocks in the stock market, whatever it is

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that you're investing in, you want to have a return.

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And that return should be at least as much as you could get if you just bought a mutual

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fund and left it to grow.

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And so using capital allocation is really important to the business.

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And there's some things that you are never going to get a return for.

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They're just a pay to play sort of spend, like fixing the roof on your factory.

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And it maintains safety, it maintains the building, and it safeguards your assets that

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are within that building.

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You're getting a return on that investment per se.

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It's a must have.

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Whereas if I'm looking at a new piece of equipment in the manufacturing operation, I'm going

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to start asking questions.

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And there has to be a business case for it.

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Am I going to increase the operational efficiency through this investment?

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Am I going to increase the quality?

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Or am I going to increase the throughput?

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And if I'm improving on those, is the improvement going to pay for that investment?

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And how long is it going to take to pay for that investment?

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So we'll look at things like payback period, or we'll look at internal rate of return.

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And so we'll use financial terminology and calculations to calculate whether that investment

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is worth it.

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Yeah, and I've witnessed frustration on the behalf of leaders before on the expected period

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for a return on their investment.

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It really depends on the company and the company structure.

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Sometimes you have the big companies, the big corporate entities, the Fortune 100 if

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you will.

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And they make more R&D focus and they may have more patience in terms of an investment

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is going to pay off in five to seven years.

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Or we may have a PE based firm and their goal is to turn the business around in three years.

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So they're going to have their expectations will be much tighter.

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Why should I give you money for this if I'm not going to see a return?

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And years ago I worked for a company, a UK based company, and it was run by a small group

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of holding company of financial people.

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And they literally said when there was a request from the US for capital, they said, well,

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why should we give you X amount of money when I can put that same amount of money in, as

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you mentioned, mutual fund or something like that and get a better rate of return than

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I can in giving it to you.

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And that's a real difficult thing for managers to grasp sometimes that it's an investment.

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And if I give you $5 and it's going to take me three years to make a dollar and I put

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it in this other account, $5 and I can double my or get a better rate.

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And if I give it to you, why wouldn't I put it over here?

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Because my job as a senior leader within the company is to get a return on the investment,

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to make a profit if you will.

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And that's what it's like.

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And it goes back to that conversation about financial education in the operational part

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of the organization is part of my role is to help my operational team understand the

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why behind the controls that are in place.

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And so, for example, if you've got a privately held company and you walk down the hallway

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and say, hey, we need to buy this piece of equipment, president says, yes, you go out

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and buy it.

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Right.

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That's right.

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Not a lot of planning that goes into it.

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You put your argument together as you're walking down the hallway.

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You lay it out and the decision is made.

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Right.

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Once you start reporting to shareholders or to a PE firm, then you have controls that

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go into place.

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And so understanding the needs of the parent company or the parent organization or the

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investor group is really important.

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And then explaining the rationale and the why and helping the operational team work

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within the constraints of whatever system is there.

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Well, yeah, this has been a great discussion.

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Thank you for your contribution.

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Tell you what, let's take a quick break and then I'll come back and wrap up this first

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episode in finance and operation.

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Let's talk flagship talent solutions.

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How do we support our clients in operations?

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We recruit and place talent in operations and operations support areas.

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Examples include operations from supervisor to the C suite engineers in all disciplines

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quality professionals, lean and process improvement professionals, operations support such as

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finance, including entry level accountants, controllers, finance directors and CFO.

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As for HR, we recruit professionals at all levels at flagship talent.

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We are focused on placing talent that will drive your operational excellence and business

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success.

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For more information, contact Jeff today at jeff at flagship talent dot com.

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Okay, we're back and thank you for listening today.

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I hope you join us for our next episode in finance and operations and we will be covering

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topics such as risk management, operational efficiency and the importance of cross department

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collaboration.

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Again, I'm Jeff Parsons.

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The name of this podcast is the flagship.

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If you liked it, please subscribe.

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You won't regret it and you'll learn a lot today.

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In my ads, I wanted to focus on just strictly recruitment and how we support operations

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in recruiting and spacing great talent.

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In subsequent episodes, we'll talk about the other services we provide our clients

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to help them drive operational excellence.

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So see you next time.

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Thank you for listening to this episode of Be the Flagship with Jeff Parsons.

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We hope you enjoyed it.

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If you did like it, please subscribe and share with others.

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Until next time, take the step to become the flagship in your marketplace.

