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Welcome to the Clinician Researcher podcast, where academic clinicians learn the skills

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to build their own research program, whether or not they have a mentor.

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As clinicians, we spend a decade or more as trainees learning to take care of patients.

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When we finally start our careers, we want to build research programs, but then we find

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that our years of clinical training did not adequately prepare us to lead our research

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program.

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Through no fault of our own, we struggle to find mentors, and when we can't, we quit.

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However, clinicians hold the keys to the greatest research breakthroughs.

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For this reason, the Clinician Researcher podcast exists to give academic clinicians

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the tools to build their own research program, whether or not they have a mentor.

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Now introducing your host, Toyosi Onwuemene.

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Welcome to the Clinician Researcher podcast.

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I'm your host Toyosi Onwuemene, and it is a super amazing pleasure to be talking with

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you today.

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Thank you so much for tuning in.

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I am excited to bring you this episode about how to talk about your work without feeling

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as if you're bragging.

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Now, I'll tell you that this particular episode comes after a coaching call.

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We had a coaching call just actually I'm recording right after the coaching call, because some

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of the questions that came up were so important.

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I was like, oh, this needs to become an episode.

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But one of our participants, so one of the clients asked, well, how do you talk about

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your work without feeling like you're bragging?

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And there was this sense of dirty, icky, like, oh, I don't want to brag.

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I don't want to try to market my work.

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And there was just this feeling of dirt, this feeling you get when you're doing something

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wrong, something sleazy, like you're selling.

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And I wanted to just come and just share with the rest of the audience just about how to

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do it.

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How do you share your work?

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How do you talk about the importance of your work without feeling as if you are like bragging?

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And that's so important because we need to talk about our work.

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And I'll talk to you about why you should talk about your work.

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But how can you do it and not have that icky feeling?

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Because here's the thing.

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Every time you talk about your work and you do have this weird feeling about it, people

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can tell.

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And so even if it's not dirty, your feeling of the dirt associated with you talking about

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your work starts to rub off.

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And they start to feel as if it's kind of dirty the way you're talking about your work.

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And so it's so important for you to be able to communicate your work well.

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So what I want to share is actually a situation I was in when I was preparing for promotion,

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when I was preparing for promotion going from assistant professor to associate.

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So you have to pull together this whole packet.

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And one of the things you do is you write what we call an intellectual development statement.

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And it's really kind of the summary as much as you can fit all your work so far in academia

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on four pages and talk about your impact in scholarship, in education, in the clinical

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space and also in research.

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And it was the hardest thing for me to write.

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I was so stressed.

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I was so stressed.

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Like I kept feeling as I was writing, like, why do I have to justify myself?

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Why do I have to justify who I am?

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I just had a lot of negative energy about writing that needed such a drag to write,

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such a drag to write.

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And I remember I spent so many hours trying to put together this four page document because

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I couldn't find a way to really like say, this is what I did without feeling as if I

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was trying to say, oh, I'm all that.

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I'm amazing.

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I'm super cool.

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I mean, I am, but it just feels like the wrong thing to do.

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So anyway, so I, you know, this was a situation where I went to a coaching call.

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We had a group coaching call and I was talking about this way I was feeling so stressed about

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writing this document.

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And the coach asks me, he's like, well, how will people know what you have done if you

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don't write about it?

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And that was really, it was really powerful to me because in that moment I thought to

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myself, I was like, oh, they don't know what I've done.

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I'm just telling them about it.

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It's not that I'm trying to justify why I should be here or why people should promote

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me.

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It's that I'm just having a chance to tell people about my work.

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And so that's the kind of energy change I want to bring to you is I want to help if

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for whatever reason you have this feeling of sleaze when it comes to talking about your

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work publicly, I want to help you think about how do you talk about your work in a way that

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doesn't feel sleazy.

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So the first thing I want to talk to you about is to help you recognize that your work is

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impactful.

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The work that you have, that you share is super impactful.

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You're doing this work because it's going to affect the lives of patients.

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To be honest, clinically you're already making such an impact, but the work that you're doing

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in your scholarship is so important and it's going to touch the lives of so many people.

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Your work is so impactful.

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But here's the thing about the impact of your work.

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If nobody knows about your work, it cannot have impact.

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So the reason we publish is not to make the publishers money.

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We do a great job at that.

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Congratulations and well done.

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But it's not just about that.

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It really is about getting people to know about the work.

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And why do we need people to know about the work so that when they have the same challenge,

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they're able to use your work to advance beyond that challenge.

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You solved a problem through your scholarship.

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You solved a problem for yourself, for your research group, maybe for your institution,

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if it's a QI project potentially.

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You solved a problem.

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And when you publish it, you're saying, hey guys, people in the scientific community,

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we solved a problem.

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And there are problems that remain beyond the problem you solved.

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But now other people don't have to try to figure out the solution anymore because you

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figured it out.

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So your work has impact beyond just your space.

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Because the fact that you're saying you want to communicate it other than the fact that

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you're looking for publications is that it actually is helpful to somebody.

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And so if you're taking time to communicate your work in a journal, then it means you

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recognize the value of sharing your work.

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And if you recognize the value of sharing your work, you also recognize that people

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might not come across that paper.

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So it's nice when people are looking for papers and they find your paper.

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But there are a lot of people who don't know that that paper was written, yet they need

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that information.

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And so I say all that to say that your work has impact only to the extent to which people

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hear about it.

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Your work has impact only to the extent to which people hear about it.

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If nobody has ever heard about your work, was ever read about your work, your work has

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zero impact.

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It may be the greatest discovery since sliced bread.

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But if nobody hears about it, it's as if it didn't happen.

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All that time you spent in the lab, all that time you spent doing this research project

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that challenges the pains, all the suffering, didn't matter if nobody is able to benefit

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from that work.

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So the first thing I want to establish is that your work has impact, but only if other

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people hear about it.

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That's number one.

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The second thing I want to share is that people don't know what you've done unless they hear

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about it.

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So ideally, they come across your amazing publication, they read it, they're like,

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oh my gosh, this work is going to change our lives.

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And it's so awesome.

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But most of the time, most people don't know you've written it.

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I mean, there are millions and millions of papers indexed in PubNet, right?

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How do you know which one to go to?

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If you're specific, you do a search and you pull the papers you want, but your search,

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unless it's a systematic search, may miss a lot of things.

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And so suffice it to say that the mere fact that you just put it out into the universe

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by publishing it is not enough for other people to hear about it.

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And so people don't know what you've done until they hear about it.

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This is really important.

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And again, they may hear about it, they may read about it because you've published it,

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and thank you for doing that.

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But more often than not, simply putting a publication out there does not guarantee that

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your work is going to be widely disseminated.

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Okay.

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Your work is impactful.

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People don't know about its impact until they've heard about it or until they've read about

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it.

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Okay.

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The best, this is number three, the best and sometimes the only person who will communicate

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your work with complete understanding of what was done and a complete communication of the

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impact is you.

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You've done great work.

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And to be honest, other scientists read your work and they're like, wow, this is great

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work.

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But the best person to share how great that work is, is you.

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And to be honest, you may be the only person.

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It's great work, but people don't know about it yet.

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And until it crosses what I've heard called She-Hens Wall, until you are known, until

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your work is known, it may languish in obscurity.

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And so the only person, many times the best qualified person to talk about your work is

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you.

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If you don't talk about your work, who is going to talk about your work?

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And this may be a point at which you stop and say, oh yeah, my mentor should talk about

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my work.

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And I'm going to stop and smile and say, really?

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Is it your mentor who's going to talk about your work?

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When they've gotten million other things to do, they barely have time to meet with you.

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Now, if your mentor was your mom and your mentor is not, oh, they would be bragging

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about you everywhere.

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But since we're in academia and not at home, who is the best, most equipped person to talk

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about your work?

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It really is you.

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And if you don't do it, nobody might hear about it.

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And so you got to recognize your role in communicating the work and the fact that you may be the

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most qualified person to really put the work in context for other people and draw parallels

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where they may not be able to easily draw the parallels.

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Okay.

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Sometimes we have the sense that the work should just speak for itself, but you know

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what?

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There's nothing in life that ever spoke for itself.

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If it spoke for itself, there would be no need for advertising.

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Coca-Cola is pretty popular.

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And I will tell you that Coca-Cola is so successful because it's in like the most obscure villages

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throughout the world and still Coca-Cola is on TV.

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And so if that's how a recognized brand still feels like the work still needs to be communicated,

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be advertised, then your work needs to have continued champions to continue to move it

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forward so that the impact continues beyond just your research community or your research

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program.

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Okay.

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Number four is that if you don't do it, if you don't speak about the work, it may never

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see the light of day.

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Again, you might be like, but I published it.

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Okay.

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What does it mean?

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A paper is published.

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How many papers are published every day?

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So many.

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If you don't speak about your work, if you don't share it, it may never see the light

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of day or maybe a few people will find it three, four years from now.

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And to some extent, the only way to bring your work out of it, obscurity is by talking

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about it.

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Okay.

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Number five, if the work is to be advanced, if the impact of your work is to go where

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it needs to go, you are the best person and sometimes again, the only person to do it.

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And so to some extent, it's an imperative.

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It's a moral imperative really for you to talk about your work.

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If talking about your work is what allows its impact to go further and allows the work

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you do to actually help the patients, to benefit the patients that you want benefited, then

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you kind of are obligated to talk about your work because the only way to advance the impact

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of your work is to talk about it as we've talked about.

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And if you don't do that, then the work doesn't go further.

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More patients are not helped.

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If you think about it, the reason why you started to do the work anyway was because

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you wanted to have an impact.

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You started to do the work because you wanted to have an impact.

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I hope you don't do work because you're just looking for a publication.

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I mean, if that's you, that's okay.

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You get to choose, but it's not the audience I'm talking to.

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I'm talking to people who go do research, suffer through this whole challenge of being

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both a clinician and a researcher so that other people can benefit from the work they're

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doing.

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Right?

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Because I know how many patients it's going to benefit in the long term.

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It may not have direct impact now.

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It may not have direct benefit now, but it will.

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And so if I've done all this work because I want people to be helped, then it kind of

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is my responsibility to make sure that the work goes beyond me, to make sure that other

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people can hear about it.

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And if I know that publishing it is not enough for other people to hear about it and use

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the work to the benefit of patients, then I kind of have a moral obligation to make

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sure that people know about my work.

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So think about it.

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It's that you're communicating your work because if you don't, people may not know, but it's

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also that, hey, you didn't do this work so that other people could just not know about

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it.

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You did this work so that people could know.

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And therefore, you kind of have a responsibility to really share this work with other people.

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Okay.

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Number six is that when you speak about your work, it helps you, but it helps others as

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well.

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It helps the people who value your work and have ideas about moving the kind of work you're

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moving forward.

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Now, here's the thing about research.

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There's never only one person working in a particular area.

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There are always groups of people.

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Even if they're completely independent, many times you'll hear that there was simultaneous

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discovery of a new gene or something like that.

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People are working on areas, they're adjacent.

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And so that if somebody else has an idea that's different from kind of how you've been approaching

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something, it helps you move work forward.

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And so it's where collaborations are born.

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It's where opportunities come to think differently about the way you are doing your work or the

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way you're applying your science.

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And so when you communicate your work, other people can see the value and they'll raise

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their hands and say, can I come on board or can I collaborate with you in some way?

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And the reality of our science is unless there is collaboration, our work can only go so

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far.

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Gone are the days when someone could sit in their lab by themselves and do work and it

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would be, oh my gosh, impactful.

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Like gone are the days of the discovery of penicillin.

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And even the discovery of penicillin needed the machinery of business to be able to allow

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penicillin to become widely marketable.

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So your work is relevant to the extent to which other people come around and support

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the work, to the extent to which other people come around and build on the work.

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You've built on other people's work and then other people are able to build on your work

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as they hear about your work.

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And so sharing your work allows other people to hear about it and potential collaborators

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and partners to come alongside you so that the work can move forward.

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Okay.

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And the last thing I want to share with you is that you know what people forget?

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Yeah, you did this great presentation of the American Heart Association meeting.

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It was so awesome.

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People stood up.

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They give you a standing ovation.

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They clapped for you at the plenary presentation and they still need to hear about your work

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over and over again.

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So if you share your work, don't say I shared it already.

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Say how else can I share it?

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Who else needs to hear about this work?

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Who else needs to hear about this work?

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And you do it for yourself and you do it for other people as well.

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Because here's what happens when you go around talking about your work.

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You clarify your work.

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People ask you hard questions and it forces you to think about how could we think about

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this differently?

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What else could we do that could help us really move this work forward?

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It helps you grow in your science.

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It gives you feedback that you need.

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Sharing your work helps you.

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So to answer the question of how can you share your work where you don't feel sleazy?

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I want you to recognize that sharing your work is kind of a responsibility.

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And if you don't do it, then your work doesn't go as far as it needs to.

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And the people who could be helped by your work may not be helped by your work.

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And so maybe you can start to think about how can you reframe the way you share your

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work when you recognize the purpose of you sharing your work?

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The purpose of you sharing your work is impact.

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It's not about bragging.

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It's not about trying to be like, I'm better than them.

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You know that's not your heart.

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To be honest, there are people who do brag, but that's not you.

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And so leave others to do the bragging.

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You don't get to choose what they do.

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When it comes to your work, you want to make sure you share it again and again and again

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and again because you do this work so that people can be impacted.

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And so what an opportunity when you're able to do that.

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So I'm going to summarize those seven things again.

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Number one, it's only impactful.

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Your work is only impactful to the extent to which people really know about it.

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And people don't know what you've done until they hear about it.

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The best person to hear about it, sometimes the only person really to speak about the

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work, so the best person to speak about the work often is you.

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And if you don't speak about the work, it may languish in obscurity.

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Speaking about your work is an obligation.

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It's like a moral imperative so that your work can be advanced and it can impact people.

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Speaking about your work connects you to people who value your work and may want to connect

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with your work or collaborate with you on your work.

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And people forget.

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So you want to be prepared to communicate your work again and again and again.

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Now this week, I'm inviting you to take some time to write about the features of your work

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and that people need to know about.

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So you're like, oh, how do I communicate my work?

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Just start by writing it down.

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What are the most important things about your work that you need to share with people?

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Write it down.

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And then I want you to choose just one person to go share it with.

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Say, hey, can I practice telling you about why my work is so impactful?

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Can I practice telling you about our results and what these results mean in the grand scheme

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of things?

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Imagine if more people could hear about the work you're doing.

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Imagine if more people could take the techniques and the things that you've put out there and

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use them to benefit the lives of more patients.

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How much more impact could your work have if you are able to really share it with as

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many people as possible?

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All right.

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I hope that you will take the challenge, take on the challenge, and share your work this

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week.

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All right.

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I want to invite you.

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We have coaching sessions on Mondays at 6.

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It's rolling admissions right now.

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And so if you're interested, Clinician Researcher Academy is open and enrolling.

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You can check out our website, gohidecoach.com, and check out the tab called Academy to sign

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up to be contacted as soon as the slot opens up.

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And we'd be happy to talk to you about your fit in the program and how we can best serve

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you and your journey as a clinician researcher.

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All right.

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It's been a pleasure talking with you today.

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Thank you so much for listening.

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I look forward to talking with you again the next time.

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Thanks for listening to this episode of the Clinician Researcher Podcast, where academic

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clinicians learn the skills to build their own research program, whether or not they

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have a mentor.

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If you found the information in this episode to be helpful, don't keep it all to yourself.

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Someone else needs to hear it.

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So take a minute right now and share it.

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As you share this episode, you become part of our mission to help launch a new generation

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of clinician researchers who make transformative discoveries that change the way we do healthcare.