WEBVTT

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Hey there, I'm Tal Zlotnitsky from Ignite IT

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Consulting. You know me from the Braving Business

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podcast, but when I'm not behind the mic, I'm

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helping tech startups and established companies

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ignite their full potential. I also help entrepreneurs

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and businesses in distress reset for success.

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With over three decades of entrepreneurial success,

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I bring hands -on experience to drive growth,

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navigate turnarounds, raise capital, and lead

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to innovation. Whether it's executive coaching

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or strategic transformation, I'm here to turn

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your business challenges into success stories.

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Visit igniteitconsulting .com and let's spark

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that change together. That's igniteitconsulting

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.com. Your journey to business brilliance starts

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now. And one last quick thing. If you enjoyed

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this episode, please stay on after the show to

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learn more about the Braving Business Podcast

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and other great episodes for you to discover.

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And now, let's get the show started. Well, hello

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there. Hey there, buddy. How are you? I'm good,

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man. How are you, world traveler? I'm good. I'm

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glad to be home base for a minute. It's been

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hectic. Are you back in Tampa? I am temporarily

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on the road again tomorrow, but I've been here

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for 48 hours. It feels like a real reprieve.

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I've been on the road basically 75 % of the time

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the last couple of months, so it's been hectic.

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Oh, my gosh. Well, you're racking up the miles,

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so that's always good. So I understand. It's

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not as good as it used to be. It's not as good

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as it used to be. You know, the miles used to

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mean a lot more, both on the airline side and

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the hotel side. But I'll get off my soapbox.

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No, no, no, no, no. Actually, I do have a gripe

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about that. I used to have, I used to have like

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almost quarter of a million miles on United.

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And then I changed jobs and I didn't fly for

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like 24 months. Lost them all. Didn't realize.

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Yeah. Yeah. Didn't realize I had to like do something.

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And I lost them all. Well, I guess, I guess United

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will not be a sponsor of ours, but it's okay.

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I, yeah, shoot. Yeah. I should have named, I

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should not have named them, I guess. Oh, it's

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all right. It's okay. I'm actually glad you named

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them. I will not name the airline in which I

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have 450 ,000 miles and yet I cannot get upgraded

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to anything ever. Oh no, let's call them out.

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Let's call them out. Yeah. American. What the

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hell? American. Such a great airline when it

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was US Air. Tal Zlotnitsky needs to be in first

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class every time. Please put him in. Just on

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occasion. All right. Anyway. Hey, and today we

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have Dustin Portillo on. Dustin, whenever you

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come to Chicago, are you a rock star? Do people

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like just start cheering you as soon as you land?

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Well, if they know what my last name is, but

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if they knew the real secret, they probably wouldn't.

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Oh, oh, oh, oh. Oh, pray tell. Pray tell. What

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is the real secret? Well, Portillo on my birth

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certificate is Portillo. but it's not a real

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family's last name. My grandfather passed away

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in 2001, and the 13 years I spent with him never

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once mentioned family. And so years after he

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passed away, we found out that he in fact stole

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someone's identity and went to the grave. I mean,

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even my grandmother, his wife didn't even know.

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That he had this deep, dark secret. So it's so

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crazy because as a kid, I used to say I was infatuated

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on some degree with the godfather. And I used

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to tell the kids in my third grade class that

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my grandfather used to be in the mafia. Well,

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come to find out, I mean, there is a real potential

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that he might have trying to hide from someone.

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So very interesting. So I'm not really quite

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sure what our real last name is, although we

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are Italian. So we did some blood testing and

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we are from the Mediterranean and it was like

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92 % Italian. Oh, wow. Wow. So, and for those

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who are not familiar, Portillo's in Chicago is

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probably the best fast food -ish restaurant in

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town. Just amazing. Even their napkins are great.

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Everything's great at Portillo's. The parking

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lot's pretty fantastic, too, if you're into that

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kind of stuff. They're so efficient, it's not

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even funny. It puts In -N -Out to shame. Okay,

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guys, this is boring. Come on, carry on. All

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right, well, fine. Well, you know what's not

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boring? Mr. Dustin Portillo. So at the tender

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age of 19, Dustin Portillo achieved his childhood

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dream, literally a dream that he had had since

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he was four years old, which was joining the

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world -famous Ringling Brothers Circus as a professional

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clown. In time... entertaining over 35 million

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people across North America and over 3 ,500 shows.

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His comedic talent and showmanship caught the

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attention of McDonald's, where he took on the

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high -profile role of Ronald McDonald, making

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appearances at major events like the Macy's Thanksgiving

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Day Parade. But Dustin's story isn't just about

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making people laugh. It's about resilience and

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reinvention. After his corporate position at

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Casper's Company, a successful McDonald's franchise,

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He was eliminated during downsizing, and he faced

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a pivotal moment. Take a normal job or carve

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his own path, and he chose the latter. Now, Dustin

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is a full -time speaker and author of It's Okay

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to Be an Idiot, which probably is named after

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me, a book that blends humor with profound life

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lessons on overcoming setbacks. embracing authenticity,

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and finding strength through adversity. His mission

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is to take his message global, inspiring audiences

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to laugh more, stress less, and embrace their

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inner idiot as a strength. Dustin may be a professional

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clown, but his message is no joke, and we are

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thrilled to have him here on the Braving Business

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Podcast. Dustin, welcome. Thank you. And that

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was memorized, wasn't it? Yes. It looks like

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it. Yeah, yeah. Yeah, totally. Thanks for having

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me, guys. No, it's good to have you here. Thank

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you. I'm always impressed with the work we do

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with the bios. A lot of times our guests listen.

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We get some suggestions from the guests on things

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they believe should be included. But generally,

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we do our own work. And I met you a few months

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ago. You were speaking to students at the University

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of South Florida where I'm on the board of the

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business school. And it was incredible to watch

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you at work. And, you know, frankly, I didn't

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I didn't know some of the stuff that was shared

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just now. So it's it's interesting to to be able

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to dive into those things with you. But let's

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start at the beginning. Like you said, you started

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at four years old and decided you wanted to be

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a clown. I just saw a very funny Bill Maher comedy

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special where he said, if the world if people

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got to decide what they wanted to be at five

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years old, we'd have a lot of princesses and

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cowboys. But you actually at four years old.

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decided to be a clown and you followed through

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with that. So first, what sparked that dream?

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And then what caused you to stick with it after

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all these years? Sure. I grew up in Kansas City

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and at the age of four, my parents began to take

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my brother and I. And there was something about

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the clowns going to specifically Ringling Brothers.

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I didn't want to be a clown for any other circus

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besides Ringling Brothers. And there was something

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about it. I have never found clowns to be funny.

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um and even comedians i've never found funny

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it's always the mechanics of what they do the

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explosions the lighting effects the music just

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kind of everything blended together is just it's

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like an incredible orchestrated classical music

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there's just something about it that is just

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so damn good and I was hooked the moment I went

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to Ringling Brothers. And from the age of four

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up until I joined Ringling at the age of 19,

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that's what I wanted to do. And there was nothing

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that was going to stop me. And I don't clown

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anymore. It's been quite a few years. It's been,

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gosh, 14 years since my Ronald McDonald days.

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But I still perform. Whenever I get up in front

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of an audience, I'm still performing. I still

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wear a costume, whatever I am. I am dressed in,

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uh, is my costume. So there is still a level

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of entertainment and what I do. It's just a different

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kind of performance nowadays. That's really cool.

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So you were, you were the Ronald McDonald for

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a while. Well, I don't want to boast, but, uh,

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yeah, I mean, I was, I was Ronald. Um, I was,

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I was based in, in the Tampa Bay, Florida market.

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And I did events in this area. And then I did

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the McDonald's Worldwide Conventions, which is

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where all of the, I mean, literally every McDonald's

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employee franchise supplier converges at the

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Orlando, at the Orange County Convention Center,

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which is a massive, massive convention. area.

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And, uh, so I used to go there and do shows as

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Ronald do meet and greets, do some publicity

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stuff and the Macy's Thanksgiving day parade

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as well, which was another, uh, gosh, phenomenal

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experience, phenomenal experience. That's so

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cool. So, so interesting though. So at 19, you

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joined the circus, which is. Truly incredible.

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What moment from your four years at the circus

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still sticks with you today, whether it's hilarious

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or terrifying or even emotional? Okay, so two

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things stick out. The first is the very first

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day that I saw the show when I knew that in a

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couple of hours, my parents were driving back

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to Kansas City because I joined the show in Chicago,

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Rosemont. And so watching the show, knowing that

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I was going into that show, there was a moment

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of, I have made it. This has been a dream of

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mine since four. I finally have arrived at the

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entrance to how everything has just kind of crescendoed

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to that. Second one is we were playing Madison

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Square Gardens. This would have been in 2007,

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I want to say. And the elephants were on stage.

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And if you've ever been to Madison Square Garden

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or know anything about it, it is several floors.

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And the circus, I believe, played on the seventh

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or eighth floor of the arena. And so you have

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to swirl, you have to travel basically the entire

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perimeter of the arena to get downstairs from

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the backstage area. So we're all in the dressing

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room, which was called Clown Alley, which no

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one was allowed to go in because we're entering

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in as this. And then it's a whole secretive kind

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of society kind of a thing. So one of the clowns

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comes in and he goes, guys, we need to go now.

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And we're like, why? What's up? And his English

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wasn't so great. And he was wearing the High

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Wire Act costume. Guys, guys, we need to go.

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So finally. We have the show feed backstage so

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we can hear different cues for us to go on stage.

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And all of a sudden, the ringmaster, after the

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elephant number was over, says, ladies and gentlemen,

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welcome to Earth. Thank you for coming out to

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the greatest show on Earth. And may all your

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days be circus days. And we're like, yeah, there's

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still about 35, 40 minutes of the show left.

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What's going on? So about that time, management

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comes flying backstage. Everyone get out of the

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arena now. Everyone go, go, go. And so we are

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we don't know what's going on. There has been

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no announcement. There was no announcement made

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to the audience. Performers were all running.

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We get downstairs and. The audience is trickling

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down and they're asking for autographs. It begins

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to pour down, raining on us. Some of the costumes

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we were wearing were anywhere from $8 ,000 to

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$15 ,000, $20 ,000. And a lot of the costumes

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were not able to be washed because it would have

00:12:15.509 --> 00:12:19.990
bled all of the coloring in them. So come to

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find out there was a bomb threat at Penn Station,

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which is underneath Madison Square Garden. And

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the initial thought was that it was PETA protesters

00:12:27.389 --> 00:12:30.750
that were trying to disrupt the circus. But in

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fact, it was a disgruntled. Penn Station employee

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who was very upset and wanted to scare everyone

00:12:37.620 --> 00:12:42.220
at Penn Station. And unfortunately, it disrupted

00:12:42.220 --> 00:12:45.399
the show. And so we weren't allowed back into

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Madison Square Garden until around 3 or 4 a .m.

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because the police with the dogs had to sweep

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that massive, massive building. It was cray -cray.

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It was cray -cray. Yeah. You know, I was thinking

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at the very front end of that, you talked about,

00:13:03.730 --> 00:13:08.090
you know, standing outside at the circus, but

00:13:08.090 --> 00:13:10.470
not quite on stage. Your parents are there and

00:13:10.470 --> 00:13:12.210
you're feeling that you've arrived. And what's

00:13:12.210 --> 00:13:13.990
really interesting to me about that moment is

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what you had to have looked like at the moment,

00:13:16.009 --> 00:13:17.710
right? I mean, I'm sure you're wearing a full

00:13:17.710 --> 00:13:20.470
-on clown suit. You had the nose, the face makeup.

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And it's so interesting to me how arriving, you

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know, it doesn't require you to be wearing a

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suit, right? I mean, living your dream. uh, can

00:13:30.340 --> 00:13:32.639
take on absolutely different shapes and sizes

00:13:32.639 --> 00:13:36.019
depending on what your dream is. And I think

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it's so cool. Yeah. Did you have that? I am,

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I am a firm believer in the unconventional, you

00:13:42.740 --> 00:13:44.600
know, so many people take that normal nine to

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five job. And, and, and for my entire career

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has not been someone's normal nine to five jobs.

00:13:51.159 --> 00:13:53.919
So I'm, I'm incredibly blessed that, that those

00:13:53.919 --> 00:13:56.419
arrival moments have happened sporadically throughout

00:13:56.419 --> 00:13:58.750
my life. That just kind of shows me that there

00:13:58.750 --> 00:14:01.970
is more to what your dream currently is and that

00:14:01.970 --> 00:14:05.370
that is a foundation for what's to come. Did

00:14:05.370 --> 00:14:07.850
you have a moment like that, Tal? I mean, obviously,

00:14:08.169 --> 00:14:10.210
Dustin's moment's really cool. Yeah, I think

00:14:10.210 --> 00:14:12.710
so. Yeah, what was your - I think my moment has

00:14:12.710 --> 00:14:16.210
to be standing on the west lawn of the White

00:14:16.210 --> 00:14:20.309
House, right outside the president's office and

00:14:20.309 --> 00:14:22.190
speaking to the White House press on behalf of

00:14:22.190 --> 00:14:24.049
President Obama. I mean, it's the highlight of

00:14:24.049 --> 00:14:28.879
my life. Oh, wow. Wow. Yeah. Let's go back to

00:14:28.879 --> 00:14:32.360
you. Thank you. Going from Ringling Brothers

00:14:32.360 --> 00:14:36.940
to Ronald McDonald. Very cool and quite a career

00:14:36.940 --> 00:14:39.820
shift. Tell us how that opportunity came about

00:14:39.820 --> 00:14:42.419
and maybe what was the most unexpected part of

00:14:42.419 --> 00:14:47.909
portraying that type of a character? So very

00:14:47.909 --> 00:14:50.889
quickly, I left Ringling Brothers Circus in 2012

00:14:50.889 --> 00:14:54.370
at the end of 2012. My contract was up. I didn't

00:14:54.370 --> 00:14:56.049
want to extend. I was kind of getting burned

00:14:56.049 --> 00:14:58.570
out. You know, you're doing a thousand shows

00:14:58.570 --> 00:15:02.350
every two years on top of the publicity appointments.

00:15:02.450 --> 00:15:04.370
I was like, yep. you know what? I'm kind of done

00:15:04.370 --> 00:15:06.409
with this. I moved to Los Angeles, thought I

00:15:06.409 --> 00:15:08.289
wanted to be an actor in Hollywood. My heart

00:15:08.289 --> 00:15:11.169
truly wasn't in it. I worked at Chipotle. And

00:15:11.169 --> 00:15:13.330
to this day, I'm the best damn guac maker you're

00:15:13.330 --> 00:15:17.269
ever going to meet. I am just saying. And so

00:15:17.269 --> 00:15:20.029
I moved here to Tampa to fulfill a six -week

00:15:20.029 --> 00:15:22.129
contract at Busch Gardens for a physical comedy

00:15:22.129 --> 00:15:25.730
show. And about a week into that, I get a call

00:15:25.730 --> 00:15:30.019
in between. I pick it up and I'm like, hello,

00:15:30.139 --> 00:15:32.779
which I never picked up calls from unidentified

00:15:32.779 --> 00:15:35.700
numbers. Well, lo and behold, it was corporate

00:15:35.700 --> 00:15:39.559
McDonald's. And they said, hey, Dustin, we received

00:15:39.559 --> 00:15:42.820
your resume and we'd like to fly you to Tampa.

00:15:43.100 --> 00:15:47.480
I just moved there six weeks prior and we would

00:15:47.480 --> 00:15:50.299
like to have you audition for Ronald McDonald.

00:15:51.000 --> 00:15:54.879
And I'm like, what? The hell is going on? So

00:15:54.879 --> 00:15:58.059
weirdly enough, in what little I packed, I brought

00:15:58.059 --> 00:16:01.159
with me a little blue suitcase. To this day,

00:16:01.179 --> 00:16:04.460
I don't know why. And inside was my clown crap.

00:16:04.600 --> 00:16:07.919
I had no ambitions of slapping on the clown makeup

00:16:07.919 --> 00:16:11.360
ever again. And they said, well, the audition

00:16:11.360 --> 00:16:13.559
is in one week and it's going to be at an inner

00:16:13.559 --> 00:16:16.360
city school in Tampa in front of 40 kids. You

00:16:16.360 --> 00:16:19.580
have eight minutes now. In the performing world,

00:16:19.740 --> 00:16:22.320
eight minutes is like nothing. If you are a non

00:16:22.320 --> 00:16:24.320
-performer, eight minutes is like the longest

00:16:24.320 --> 00:16:27.740
24 hours of your life. So I was like, eight minutes,

00:16:27.879 --> 00:16:31.340
really? That's like nothing. So I auditioned

00:16:31.340 --> 00:16:34.659
a week later. The next day, I was summoned to

00:16:34.659 --> 00:16:37.639
a local McDonald's in Tampa Bay, and they offered

00:16:37.639 --> 00:16:41.299
me a five -year contract. And I said, listen,

00:16:41.500 --> 00:16:44.179
I said, I don't do five -year contracts. On the

00:16:44.179 --> 00:16:46.720
circus, we did one -year deals. And I have never

00:16:46.720 --> 00:16:51.500
seen a Ronald. experienced the magic of Ron McDon.

00:16:51.960 --> 00:16:54.639
So I, I don't feel comfortable doing it. I want

00:16:54.639 --> 00:16:58.559
to do one, one year contract. And they were flabbergasted

00:16:58.559 --> 00:17:00.840
why I wouldn't, why, why I wouldn't accept it.

00:17:01.080 --> 00:17:03.539
Um, and I said, I'm just not comfortable because

00:17:03.539 --> 00:17:06.619
if I don't like it, I want an out. I don't have

00:17:06.619 --> 00:17:08.039
to be stuck in it for, you know, five years.

00:17:08.099 --> 00:17:12.839
So there were some negotiations. I signed a one

00:17:12.839 --> 00:17:16.079
year contract and about, uh, three, about two

00:17:16.079 --> 00:17:17.519
and a half years. And I was like, gosh, this

00:17:17.519 --> 00:17:23.930
is. Kind of cool. Hey, can we get that five -year

00:17:23.930 --> 00:17:26.529
contract, please? Thanks. And they said yes.

00:17:26.789 --> 00:17:30.589
And yeah, so that's how I landed the old Ronald

00:17:30.589 --> 00:17:33.470
McDonald gig. Nothing fancy, just happenstance.

00:17:33.829 --> 00:17:36.069
The universe kind of guides you to where you

00:17:36.069 --> 00:17:39.730
need to go. And here I am. Wow. I will say to

00:17:39.730 --> 00:17:41.630
that, the universe guides you where you need

00:17:41.630 --> 00:17:44.809
to go if you put yourself on, you have to start

00:17:44.809 --> 00:17:48.339
moving in a certain direction. The universe will

00:17:48.339 --> 00:17:49.960
not take you there if you're sitting on the couch.

00:17:50.700 --> 00:17:55.700
Because that is called inspired action. And we

00:17:55.700 --> 00:17:57.400
can talk about this more, I guess, later on,

00:17:57.420 --> 00:18:03.759
but there is a formula. I guarantee if your listeners

00:18:03.759 --> 00:18:06.339
follow this formula that I have found that has

00:18:06.339 --> 00:18:08.119
worked for me throughout my entire life with

00:18:08.119 --> 00:18:12.279
visualization, manifestation, how I think you

00:18:12.279 --> 00:18:17.079
were in the audience when I gave everyone. that

00:18:17.079 --> 00:18:20.480
equation and it works you don't have to be rich

00:18:20.480 --> 00:18:22.500
you don't have to be poor you don't have to come

00:18:22.500 --> 00:18:26.440
from a a well -off family anyone can do it but

00:18:26.440 --> 00:18:28.960
you but there are there are certain things that

00:18:28.960 --> 00:18:33.160
takes and and the equation cannot be taken out

00:18:33.160 --> 00:18:36.140
of what out of specific order you have to do

00:18:36.140 --> 00:18:38.799
this to do this to do this equals equals this

00:18:38.799 --> 00:18:41.140
and we'll talk about it for sure when we get

00:18:41.140 --> 00:18:45.089
into into your book uh because i i i I thought

00:18:45.089 --> 00:18:47.869
your presentation to the students was astonishingly

00:18:47.869 --> 00:18:50.589
astonishing and very effective. Looking forward

00:18:50.589 --> 00:18:54.250
to that. Thank you. All right. So you, you performed

00:18:54.250 --> 00:18:58.990
3 ,500 shows, which is remarkable in front of

00:18:58.990 --> 00:19:02.230
35 million people. What's all their names. And

00:19:02.230 --> 00:19:07.029
of course, that's a lot of pressure, obviously.

00:19:08.410 --> 00:19:11.250
how did you like handle the the mental and the

00:19:11.250 --> 00:19:14.170
physical demands of performing at such you know

00:19:14.170 --> 00:19:17.450
actually a high level even though people kind

00:19:17.450 --> 00:19:19.829
of poo -poo the clown it's still you you are

00:19:19.829 --> 00:19:22.670
performing a role how did how did you like you

00:19:22.670 --> 00:19:25.710
perform at such a high level for so long well

00:19:25.710 --> 00:19:29.630
from even going from ringling brothers which

00:19:29.630 --> 00:19:31.730
is owned by feld entertainment which is like

00:19:31.730 --> 00:19:34.509
the biggest uh entertainment company in the entire

00:19:34.509 --> 00:19:39.690
world uh and even going into ronald Those performing

00:19:39.690 --> 00:19:46.029
careers were the golden standard. Whenever you

00:19:46.029 --> 00:19:48.150
hear Ringling Brothers and Barnum & Bailey Circus,

00:19:48.170 --> 00:19:50.670
you don't think, ah, the okayest show on earth.

00:19:50.829 --> 00:19:53.690
It is the greatest show on earth. So the golden

00:19:53.690 --> 00:19:57.589
standard has to be there every single show. And

00:19:57.589 --> 00:20:01.750
it isn't easy. You are doing 500 shows a year,

00:20:01.869 --> 00:20:05.329
and each show is roughly three hours and 15 minutes.

00:20:06.710 --> 00:20:09.869
So, and on top of that, you're doing all of the

00:20:09.869 --> 00:20:13.730
publicity, television, newspaper, and radio interviews

00:20:13.730 --> 00:20:17.589
weekly. There is no week off. I mean, you are

00:20:17.589 --> 00:20:22.170
in the trenches 24 -7. It is a lifestyle. It

00:20:22.170 --> 00:20:25.329
isn't a nine to five, I'm going to go to my office

00:20:25.329 --> 00:20:27.369
in downtown Tampa and then go back home. No,

00:20:27.410 --> 00:20:30.009
you're living on the circus train. You are traveling.

00:20:32.329 --> 00:20:34.670
gosh, 11 months out of the year. And that one

00:20:34.670 --> 00:20:36.829
month is either spent in rehearsals for the new

00:20:36.829 --> 00:20:39.069
show, or you get about two weeks off where you

00:20:39.069 --> 00:20:42.950
have to report back for the second year. So physical

00:20:42.950 --> 00:20:47.130
and mental, you have to take care of yourself.

00:20:47.329 --> 00:20:52.390
Because if I'm not mentally there, I can't show

00:20:52.390 --> 00:20:55.069
up for my audience. And that's a lot about what

00:20:55.069 --> 00:20:58.390
I talk about now in my work as a keynote speaker

00:20:58.390 --> 00:21:03.440
is the mindset work. If your mindset is in the

00:21:03.440 --> 00:21:06.619
shitter, it is damn near impossible to show up

00:21:06.619 --> 00:21:10.460
for your customers, for your employees, for everyone

00:21:10.460 --> 00:21:14.359
else. So the mental capacity in the circus is

00:21:14.359 --> 00:21:19.920
key to longevity. Can we pause for one second

00:21:19.920 --> 00:21:22.880
and just dig into that? Just for a second, because

00:21:22.880 --> 00:21:26.359
personally, I am at that point right now where

00:21:26.359 --> 00:21:31.019
my mindset has been in said shitter. uh for the

00:21:31.019 --> 00:21:35.460
last couple of weeks right and side note um i'm

00:21:35.460 --> 00:21:37.759
usually the clown on this show so it's kind of

00:21:37.759 --> 00:21:41.200
refreshing to have another clown here um but

00:21:41.200 --> 00:21:43.380
i'm more of the like base level clown you're

00:21:43.380 --> 00:21:48.839
the professional um but like how do please give

00:21:48.839 --> 00:21:51.640
me some give me some insight into like mindset

00:21:51.640 --> 00:21:54.880
how to get out of the shitter off the pot please

00:21:54.880 --> 00:22:03.299
you know um Mindset dictates every aspect of

00:22:03.299 --> 00:22:06.220
our life, whether it's a good mindset or it's

00:22:06.220 --> 00:22:11.880
a bad mindset. When I'm having a bad day and

00:22:11.880 --> 00:22:15.980
I'm a human being, Ronald McDonald still gets

00:22:15.980 --> 00:22:17.640
bad days, although I'm not Ronald McDonald anymore.

00:22:18.400 --> 00:22:20.480
Although there might still be some white makeup

00:22:20.480 --> 00:22:22.759
behind my ears. I'm still checking that out.

00:22:22.859 --> 00:22:28.579
But you have to realize. The power that is inside

00:22:28.579 --> 00:22:32.220
of you. So many people forget who they are. And

00:22:32.220 --> 00:22:35.200
weirdly enough, my screensaver on my phone is

00:22:35.200 --> 00:22:38.940
remember who you are. And it has helped me so

00:22:38.940 --> 00:22:43.700
much of the time as of late with the mindset

00:22:43.700 --> 00:22:49.200
piece. And people forget that. Quit looking externally

00:22:49.200 --> 00:22:52.880
for validation of your value, worth and importance.

00:22:53.900 --> 00:22:57.069
Because I can tell you. From speaking from someone

00:22:57.069 --> 00:23:00.609
who has done this, when you think so low of yourself,

00:23:00.829 --> 00:23:06.250
you expect everyone to fill you up and it does

00:23:06.250 --> 00:23:09.470
not happen. You have to find it within yourself

00:23:09.470 --> 00:23:13.450
first. Whenever you can pour into yourself and

00:23:13.450 --> 00:23:18.029
you know the strengths and the value that you

00:23:18.029 --> 00:23:21.069
bring to a role or to a relationship or whatever

00:23:21.069 --> 00:23:24.579
it is. Then you begin to attract on an energetic

00:23:24.579 --> 00:23:28.019
level other people who begin to validate your

00:23:28.019 --> 00:23:32.140
existence. But when your vibration is so low,

00:23:32.539 --> 00:23:36.420
I guarantee, as it happened to me, you will begin

00:23:36.420 --> 00:23:41.480
to attract people who don't see your value, who

00:23:41.480 --> 00:23:47.319
will ghost you. It happens because you are at

00:23:47.319 --> 00:23:51.279
a level of vibration and a frequency. Where other,

00:23:51.359 --> 00:23:54.579
where it's attracting like, like, like -minded

00:23:54.579 --> 00:23:57.099
people. And it's the old stupid saying, birds

00:23:57.099 --> 00:23:59.700
of a feather flock together. And I'm telling

00:23:59.700 --> 00:24:03.660
you, it is so true. If you think that you are

00:24:03.660 --> 00:24:08.400
a shitty individual, you begin to attract your

00:24:08.400 --> 00:24:12.619
circle of influence who begins to show you that

00:24:12.619 --> 00:24:15.039
you are a shitty individual. But whenever you

00:24:15.039 --> 00:24:19.619
begin to, to level, to, um, to. raise your level

00:24:19.619 --> 00:24:22.359
of vibration, then you begin to attract a different

00:24:22.359 --> 00:24:26.279
kind of people into your life. Um, and it's happened

00:24:26.279 --> 00:24:29.559
to me, you know, it's been a rollercoaster, but

00:24:29.559 --> 00:24:33.480
finding your worth and value inside of you first,

00:24:33.660 --> 00:24:39.519
and then it will reflect on the outside. Let's

00:24:39.519 --> 00:24:41.299
talk about that because I think this is a great

00:24:41.299 --> 00:24:44.460
segue to what led you to your speaking career

00:24:44.460 --> 00:24:46.660
and to writing your book, which is you had a

00:24:46.660 --> 00:24:48.359
corporate role at Casper's and it was eliminated.

00:24:48.980 --> 00:24:53.079
Casper's was a large McDonald's franchise. And

00:24:53.079 --> 00:24:56.380
at that point, you faced a very significant crossroad

00:24:56.380 --> 00:25:00.000
in your life. And you talked about that to the

00:25:00.000 --> 00:25:02.819
students. I'd love for you to share what ultimately

00:25:02.819 --> 00:25:05.549
convinced you to take a leap into a... uh into

00:25:05.549 --> 00:25:08.450
not playing it safe right into leaning into entrepreneurship

00:25:08.450 --> 00:25:12.529
and doing something bold and risky after you

00:25:12.529 --> 00:25:18.329
did for a minute wallow in feeling like as people

00:25:18.329 --> 00:25:21.130
would and should and do when things don't go

00:25:21.130 --> 00:25:27.390
their way yeah you know for five years with my

00:25:27.390 --> 00:25:30.210
role at casper's i knew that the trajectory was

00:25:30.210 --> 00:25:33.150
i would be taking over the vice president role

00:25:34.039 --> 00:25:37.920
of community relations. So it oversaw about a

00:25:37.920 --> 00:25:40.539
$1 .9 million budget of year of philanthropic

00:25:40.539 --> 00:25:44.019
giving back to Tampa Bay and the morale of our

00:25:44.019 --> 00:25:47.180
4 ,200 people. All the company events, I loved

00:25:47.180 --> 00:25:50.779
the work I did. I truly drank the Kool -Aid of

00:25:50.779 --> 00:25:53.240
the culture. It was just phenomenal. And then

00:25:53.240 --> 00:25:56.940
one day I get a call from a Tampa City councilman

00:25:56.940 --> 00:26:00.420
who says, hey, I heard a rumor that Casper's

00:26:00.420 --> 00:26:03.269
is selling their 60 restaurants. What can you

00:26:03.269 --> 00:26:07.769
tell me? And I'm like, you know, and so I, so

00:26:07.769 --> 00:26:10.630
long story short about health, 10 minutes later,

00:26:10.710 --> 00:26:13.430
I get called into the CEO's office and he says,

00:26:13.470 --> 00:26:15.569
listen, he goes, you're, you're the fifth person

00:26:15.569 --> 00:26:18.670
out of 4 ,200 people to know what's going on.

00:26:18.710 --> 00:26:20.529
So I need you to keep your mouth shut until corporate

00:26:20.529 --> 00:26:25.269
announces it. And so you want to talk about one

00:26:25.269 --> 00:26:28.029
self worth plummeting to, you know, it's almost

00:26:28.029 --> 00:26:30.309
like the stock market as we, as we see it now,

00:26:30.450 --> 00:26:33.650
you want to talk about your, self -worth just

00:26:33.650 --> 00:26:37.789
going and just crashing and burning. It was so

00:26:37.789 --> 00:26:43.289
bad because we as human beings put all of our

00:26:43.289 --> 00:26:46.950
ego and self -worth into the roles and the jobs

00:26:46.950 --> 00:26:50.990
that we have. Outside of it, you don't really

00:26:50.990 --> 00:26:54.910
have that. You are defined by the work that you

00:26:54.910 --> 00:26:57.089
do every single day. And I was defined by the

00:26:57.089 --> 00:27:00.049
work and having a full calendar. So when everything

00:27:00.049 --> 00:27:02.829
was just swiped clean, And I was told that I

00:27:02.829 --> 00:27:04.849
would no longer be with the organization after

00:27:04.849 --> 00:27:09.890
it sells off their 60 restaurants. It was just

00:27:09.890 --> 00:27:13.890
a very bad time in my life. I had a couple of

00:27:13.890 --> 00:27:15.970
jobs afterwards, and they were just jobs. They

00:27:15.970 --> 00:27:19.970
were not careers. And one failed after another,

00:27:20.210 --> 00:27:26.230
and my self -worth just began to go. And finally,

00:27:26.490 --> 00:27:29.809
I had some great friends who were like, listen,

00:27:29.950 --> 00:27:34.069
gosh. You are a great speaker. You have a phenomenal

00:27:34.069 --> 00:27:36.869
message. It's so unique and so unconventional.

00:27:37.009 --> 00:27:40.490
You really should get out and begin speaking.

00:27:40.690 --> 00:27:47.069
And so that kind of took off. And it wasn't even

00:27:47.069 --> 00:27:51.390
a midlife crisis, but in my wallow in self -pity,

00:27:51.509 --> 00:27:56.210
I wrote a book. And that took about 10 months

00:27:56.210 --> 00:28:00.180
or so to write it. And that was a very spiritual,

00:28:00.380 --> 00:28:04.460
very therapeutic journey for me. Sure. So before

00:28:04.460 --> 00:28:07.240
we get to that, though, comedy and public speaking,

00:28:07.380 --> 00:28:11.019
two totally different muscles, right? Like I

00:28:11.019 --> 00:28:14.200
would assume that the feedback loop is different

00:28:14.200 --> 00:28:17.519
the whole deal. So what was the hardest part

00:28:17.519 --> 00:28:24.759
between going from clowning to going to keynoting?

00:28:26.500 --> 00:28:30.579
Well, you know, there actually is not much difference.

00:28:30.859 --> 00:28:34.259
You would think on the outside that there is

00:28:34.259 --> 00:28:36.900
a huge difference. There's not. Like I had said

00:28:36.900 --> 00:28:40.240
before, when I'm in front of an audience now,

00:28:40.500 --> 00:28:44.180
it isn't in front of 17 ,000 at Madison Square

00:28:44.180 --> 00:28:48.200
Garden. It's a different kind of audience. I'm

00:28:48.200 --> 00:28:51.359
still performing. I don't wear makeup except

00:28:51.359 --> 00:28:53.559
on Saturday nights, but that's besides the point.

00:28:53.720 --> 00:28:57.220
No, I don't. I don't do that. But I still wear

00:28:57.220 --> 00:29:00.339
a costume. I still perform. I still have to be

00:29:00.339 --> 00:29:03.240
on. I have to give that energy to my audience.

00:29:03.400 --> 00:29:06.380
It's a different kind of energetic exchange with

00:29:06.380 --> 00:29:08.220
the audience now, as opposed to being part of

00:29:08.220 --> 00:29:12.660
an ensemble of 100 performers, 50 animals, music,

00:29:12.819 --> 00:29:17.579
lighting, pyro, live circus band. It's a one

00:29:17.579 --> 00:29:21.740
-man show now. And so the energy exchange and

00:29:21.740 --> 00:29:24.500
what I do, sure, there are different tactics,

00:29:24.559 --> 00:29:28.000
but it's the same thing. And so that's what's

00:29:28.000 --> 00:29:31.339
been beautiful about going from career to career

00:29:31.339 --> 00:29:34.619
is that one has laid the foundation to the next,

00:29:34.720 --> 00:29:37.839
from Circus Clown to Ronald McDonald to Community

00:29:37.839 --> 00:29:40.759
Relations for a massive McDonald's franchise

00:29:40.759 --> 00:29:44.160
to Hospitality Speaker. It's the same thing.

00:29:44.259 --> 00:29:47.170
It's just different iterations of it. I've never

00:29:47.170 --> 00:29:52.910
been a clown, but I do believe that I can see

00:29:52.910 --> 00:29:56.349
why the muscles might actually be more similar

00:29:56.349 --> 00:29:59.869
than not. But I have this question for you. You

00:29:59.869 --> 00:30:03.589
know, one thing about being a clown is that a

00:30:03.589 --> 00:30:07.930
clown is almost, by definition, not you or not

00:30:07.930 --> 00:30:10.829
exactly you, right? Whereas when you're a speaker,

00:30:11.029 --> 00:30:16.819
authenticity is quite crucial. How do you balance

00:30:16.819 --> 00:30:19.259
that, right? Because I saw you, I saw you perform.

00:30:19.460 --> 00:30:23.259
You were absolutely performing. It was fun and

00:30:23.259 --> 00:30:28.160
funny. I also thought I saw when you shone through,

00:30:28.319 --> 00:30:31.500
like it was possible to see, hey, there's Dustin.

00:30:32.299 --> 00:30:34.960
Talk to me about balancing, you know, authenticity.

00:30:36.339 --> 00:30:40.039
Well, if you go to my website, you are going

00:30:40.039 --> 00:30:43.319
to see time and time again, authenticity throughout.

00:30:43.960 --> 00:30:47.099
Everything I do that is one of my core values

00:30:47.099 --> 00:30:51.099
is authenticity, authenticity, humor, and being

00:30:51.099 --> 00:30:57.740
trustworthy. And so it was very eyeopening for

00:30:57.740 --> 00:31:03.240
me that when I got into a corporate gig with

00:31:03.240 --> 00:31:06.880
Casper's that I took a look back and I'm like,

00:31:06.900 --> 00:31:10.640
Oh my gosh, like, you know, I. We in the circus

00:31:10.640 --> 00:31:12.480
would say, well, you don't really hide behind

00:31:12.480 --> 00:31:14.799
the makeup. It's an extension of you. And there

00:31:14.799 --> 00:31:17.140
is a point and there is a truth to that. But

00:31:17.140 --> 00:31:19.259
looking back, I'm like, oh my gosh, we certainly

00:31:19.259 --> 00:31:21.359
did hide behind the makeup because you can get

00:31:21.359 --> 00:31:23.519
away with more things as a clown than you can

00:31:23.519 --> 00:31:30.079
as Tal or PJ or Dustin. And so now with what

00:31:30.079 --> 00:31:36.859
I do, the authenticity has to be even more amplified

00:31:36.859 --> 00:31:41.230
as a clown. With the circus, I still had to be

00:31:41.230 --> 00:31:43.430
authentic because if I didn't believe in the

00:31:43.430 --> 00:31:45.829
material that I was doing, my audience can't

00:31:45.829 --> 00:31:48.150
believe it. As Ronald McDonald, you're in the

00:31:48.150 --> 00:31:51.410
lobbies of McDonald's. You're talking to families

00:31:51.410 --> 00:31:54.769
across North America. If I wasn't authentic and

00:31:54.769 --> 00:31:57.410
in the moment. people would call out BS. And

00:31:57.410 --> 00:32:00.609
so now even more so as a one -man show and going

00:32:00.609 --> 00:32:03.390
into these organizations and instilling humor,

00:32:03.549 --> 00:32:06.289
motivation, inspiration, and making people think

00:32:06.289 --> 00:32:08.650
differently about their roles within their organizations

00:32:08.650 --> 00:32:12.390
and that they can do it and that you can have

00:32:12.390 --> 00:32:16.210
the right mindset. Authenticity is like the number

00:32:16.210 --> 00:32:20.509
one golden key for anyone in a forward -facing

00:32:20.509 --> 00:32:24.099
role, especially... Someone who is a keynote

00:32:24.099 --> 00:32:26.900
or workshop facilitator. If you are not authentic

00:32:26.900 --> 00:32:29.099
within 20 seconds, because it's been proven,

00:32:29.220 --> 00:32:32.640
people can say, yeah, bullshit. So for me, it

00:32:32.640 --> 00:32:36.619
is crucial to be as authentic. How I talk to

00:32:36.619 --> 00:32:39.519
you all today and to all your viewers, this is

00:32:39.519 --> 00:32:44.079
who I am. Tal, I think you can probably attest

00:32:44.079 --> 00:32:46.559
to that, that there is no mask. And I always

00:32:46.559 --> 00:32:49.779
say you need to remove the mask because that's

00:32:49.779 --> 00:32:52.299
when people really get to see who you are. either

00:32:52.299 --> 00:32:57.920
good or bad very cool so in your book now now

00:32:57.920 --> 00:32:59.519
we're getting to the book it's okay to be an

00:32:59.519 --> 00:33:03.039
idiot uh it's all about as you're saying authenticity

00:33:03.039 --> 00:33:06.880
and embracing that as well as imperfection so

00:33:06.880 --> 00:33:10.319
can you share a moment where being an idiot actually

00:33:10.319 --> 00:33:13.900
led to you know a breakthrough for you absolutely

00:33:13.900 --> 00:33:20.900
so uh the the number one The most idiotic moment

00:33:20.900 --> 00:33:23.980
that I've ever had was I was Ronald McDonald.

00:33:24.339 --> 00:33:28.720
And the day after my birthday in 2017, which

00:33:28.720 --> 00:33:30.740
would have been October 10th, I get a phone call

00:33:30.740 --> 00:33:32.819
at nine o 'clock at night. And they said, hey,

00:33:32.880 --> 00:33:35.279
the Ronald McDonald program is being discontinued.

00:33:35.279 --> 00:33:37.039
At the end of the year, you will no longer have

00:33:37.039 --> 00:33:40.700
a Ronald gig. Corporate is kind of killing it

00:33:40.700 --> 00:33:46.019
off. So I call up a friend of mine who was the

00:33:46.019 --> 00:33:48.380
vice president of community relations for Casper's,

00:33:48.380 --> 00:33:51.650
who I eventually got. got a role with. And I

00:33:51.650 --> 00:33:53.210
called up and say, hey, I'm not quite sure what's

00:33:53.210 --> 00:33:55.089
going on. He says, calm down. Everything will

00:33:55.089 --> 00:33:56.930
then work out. A couple of weeks later, I get

00:33:56.930 --> 00:34:00.309
called down to their office. I think I'm going

00:34:00.309 --> 00:34:02.230
to get a severance from the organization because

00:34:02.230 --> 00:34:05.109
they were one of my biggest clients through the

00:34:05.109 --> 00:34:07.130
Ronald program because they had so many restaurants.

00:34:08.030 --> 00:34:12.130
And I was summoned to the CEO's office and he

00:34:12.130 --> 00:34:15.349
says, Dustin, he goes, I want to let you know

00:34:15.349 --> 00:34:19.840
something that for four years now, When I would

00:34:19.840 --> 00:34:24.239
see you at events, I always kept thinking to

00:34:24.239 --> 00:34:27.780
myself, damn, that guy can do more than just

00:34:27.780 --> 00:34:32.760
put on makeup. He's relatable. He can talk to

00:34:32.760 --> 00:34:37.760
anyone from 5 to 95. And I need someone like

00:34:37.760 --> 00:34:41.280
that to be a part of my organization. He said,

00:34:41.340 --> 00:34:44.460
you didn't realize it, but for four years, you've

00:34:44.460 --> 00:34:51.820
been auditioning. And that was one of the biggest

00:34:51.820 --> 00:34:55.760
defining moments of my life. And I look back

00:34:55.760 --> 00:34:59.159
and authenticity played a huge part in that because

00:34:59.159 --> 00:35:03.460
as Ronald, if I was not being authentic to the

00:35:03.460 --> 00:35:06.139
character and to myself, he could have looked

00:35:06.139 --> 00:35:08.400
past that and said, oh, well, every time he sees

00:35:08.400 --> 00:35:11.179
me, he knows I'm a big player within the system.

00:35:11.280 --> 00:35:14.349
He's trying to impress me. And that's just not

00:35:14.349 --> 00:35:18.150
how I roll. That's just not my MO. And so for

00:35:18.150 --> 00:35:23.489
me, that was a huge defining moment of being

00:35:23.489 --> 00:35:27.510
a real idiot, which idiot does not mean what

00:35:27.510 --> 00:35:32.469
people typically think idiot means. It isn't

00:35:32.469 --> 00:35:38.889
a fool. It isn't a moron. Well, I was, but you

00:35:38.889 --> 00:35:42.360
called me out. Sorry about that. Let's get into

00:35:42.360 --> 00:35:44.460
that because, you know, that was, in fact, my

00:35:44.460 --> 00:35:46.840
next question for you to spell out the idiot

00:35:46.840 --> 00:35:50.440
acronym because idiot is not, you know, a fool.

00:35:50.539 --> 00:35:52.880
It's quite the opposite, quite frankly. Correct.

00:35:53.000 --> 00:35:54.539
Let me share with the audience what idiot stands

00:35:54.539 --> 00:35:58.820
for. Well, so if you look at the cover of my

00:35:58.820 --> 00:36:00.679
book, which I just happen to have here for those

00:36:00.679 --> 00:36:02.800
people who can see this. I have a signed copy,

00:36:03.039 --> 00:36:05.099
PJ, just for the record. Oh, it's true. Aren't

00:36:05.099 --> 00:36:08.420
you? He does. And PJ, if you play your cards

00:36:08.420 --> 00:36:11.369
correctly. You can get one, too, for three easy

00:36:11.369 --> 00:36:15.030
payments. Does that come with a Columbia House

00:36:15.030 --> 00:36:21.550
subscription? So, idiot. If you notice, there

00:36:21.550 --> 00:36:24.289
is a clown nose for the O in the word idiot.

00:36:24.449 --> 00:36:27.250
So, first of all, yes, idiot, clown. People call

00:36:27.250 --> 00:36:30.550
the clown the idiot, the fool, number one. But

00:36:30.550 --> 00:36:33.909
most importantly, idiot. Imagine your potential.

00:36:35.010 --> 00:36:41.519
Dream big. Ignite your inner fire. own your this

00:36:41.519 --> 00:36:45.920
is my favorite originality and give thanks idiot

00:36:45.920 --> 00:36:50.460
i don't care if you're the head of a fortune

00:36:50.460 --> 00:36:53.219
500 organization i don't care if you clean the

00:36:53.219 --> 00:36:56.920
bathrooms and toilets at your local wendy's you

00:36:56.920 --> 00:37:03.119
can be an idiot you you again we go we go back

00:37:03.119 --> 00:37:06.179
to so many people have have limiting beliefs

00:37:06.179 --> 00:37:09.449
about themselves and so this book talks about

00:37:09.449 --> 00:37:14.650
becoming the idiot and and not necessarily embracing

00:37:14.650 --> 00:37:17.989
your your imperfections but embracing who you

00:37:17.989 --> 00:37:22.369
are um finding that inherent talent within you

00:37:22.369 --> 00:37:27.150
uh owning your authenticity your originality

00:37:27.150 --> 00:37:31.250
that stuff plays a major part in people's demise

00:37:31.250 --> 00:37:36.920
or their success And on that very point, I mean,

00:37:36.940 --> 00:37:41.639
it's a theme that I, throughout your event with

00:37:41.639 --> 00:37:44.039
the students, he kept their attention, PJ, like

00:37:44.039 --> 00:37:46.679
you would not believe. I can only imagine. And

00:37:46.679 --> 00:37:50.500
it was incredible. And he had gadgets. He was

00:37:50.500 --> 00:37:53.980
throwing clown noses at them. It was great. It

00:37:53.980 --> 00:37:57.460
was a phenomenal show. But they got the message,

00:37:57.599 --> 00:38:00.500
I think. The idiot message, I think, resonated.

00:38:01.179 --> 00:38:06.250
And it's about... Seeing setbacks as setups instead

00:38:06.250 --> 00:38:12.789
of failures. Talk about that, Dustin. So there

00:38:12.789 --> 00:38:18.230
is a term in the medical world. It's called failure

00:38:18.230 --> 00:38:25.230
to thrive. And it deals with when a child of

00:38:25.230 --> 00:38:31.250
a certain age and certain sex. has not developed

00:38:31.250 --> 00:38:34.849
like the other kids of the age and of that sex.

00:38:35.150 --> 00:38:40.230
But we think failure to thrive is that, oh, well,

00:38:40.409 --> 00:38:42.710
I'm not able to go to the next level because

00:38:42.710 --> 00:38:45.489
I have failed. And I just don't believe that.

00:38:45.550 --> 00:38:49.489
Every failure that I have had, failed auditions,

00:38:49.710 --> 00:38:55.010
failed jobs, failed relationships, have always

00:38:55.010 --> 00:38:58.840
propelled me to the next level. And I can't remember

00:38:58.840 --> 00:39:04.539
who said it, but our life should be from mountaintop

00:39:04.539 --> 00:39:08.860
to mountaintop. There should never be any massive

00:39:08.860 --> 00:39:14.059
valleys. Life is meant to be living from mountaintop

00:39:14.059 --> 00:39:18.619
to mountaintop. But often we find ourselves down

00:39:18.619 --> 00:39:25.800
in the shitter. But that, those moments down

00:39:25.800 --> 00:39:30.780
here. Are better than the moments that are up

00:39:30.780 --> 00:39:32.960
here, because this is where that forward momentum

00:39:32.960 --> 00:39:37.800
propels you over the next mountain to go to your

00:39:37.800 --> 00:39:42.059
next best self. So I do feel that whenever we

00:39:42.059 --> 00:39:50.159
fail, um, that it can really project you even

00:39:50.159 --> 00:39:52.900
more so than if you, than if you did succeed,

00:39:53.119 --> 00:39:55.840
because you, cause this is where that, this is

00:39:55.840 --> 00:40:00.039
where the learning happens. It isn't up here

00:40:00.039 --> 00:40:02.820
from my peak to peak. It's down in the valley.

00:40:02.980 --> 00:40:07.179
That's where we begin to figure out and learn

00:40:07.179 --> 00:40:11.000
and study and get better. And then whenever you

00:40:11.000 --> 00:40:13.519
succeed again, that is propelling you forward.

00:40:13.639 --> 00:40:19.079
So I don't believe in failure. I haven't always

00:40:19.079 --> 00:40:23.559
believed like that. But as of right now, I believe

00:40:23.559 --> 00:40:27.670
that failure is a damn good thing. Don't do it

00:40:27.670 --> 00:40:31.210
again, but it's a damn good thing that will propel

00:40:31.210 --> 00:40:36.010
you to the next best version of yourself. Wow.

00:40:36.329 --> 00:40:39.469
So cool. I like, and I love that, right? Like

00:40:39.469 --> 00:40:41.530
when you're, when you're describing it that way,

00:40:41.570 --> 00:40:44.650
it's, it's easy to see how there's, there's momentum

00:40:44.650 --> 00:40:48.489
shifts all the time. And, and, you know, like

00:40:48.489 --> 00:40:52.909
that, that plummeting towards failure is actually

00:40:52.909 --> 00:40:57.019
your accelerator towards. towards uh prosperity

00:40:57.019 --> 00:41:02.239
there is an incredible um visual aid and i think

00:41:02.239 --> 00:41:04.579
it may have been the myth busters who did this

00:41:04.579 --> 00:41:07.860
years ago but they took a ball and they put it

00:41:07.860 --> 00:41:10.280
here and then there was a ball beneath it now

00:41:10.280 --> 00:41:14.320
the ball beneath it was going to go through a

00:41:14.320 --> 00:41:16.780
roller coaster and the ball up here just went

00:41:16.780 --> 00:41:20.260
a straight line and and and the ball that went

00:41:20.260 --> 00:41:26.920
on a uh on a mountaintop kind of a pattern got

00:41:26.920 --> 00:41:29.219
to the end quicker than the ball that just went

00:41:29.219 --> 00:41:33.360
straight down. So that goes to show you just

00:41:33.360 --> 00:41:40.079
how important it is to fail forward, not to fall

00:41:40.079 --> 00:41:43.840
backwards. So I'm a huge proponent of it. Sometimes

00:41:43.840 --> 00:41:48.260
it sucks. Most of the time it sucks, but there's

00:41:48.260 --> 00:41:51.679
always an incredible lesson that you learn from

00:41:51.679 --> 00:41:55.679
it. to not repeat it again, but that whenever

00:41:55.679 --> 00:41:59.519
you do fail, something really phenomenal happens

00:41:59.519 --> 00:42:02.519
that wouldn't have been there if you had succeeded

00:42:02.519 --> 00:42:06.860
the first time. Wow. So cool. So cool. So I have

00:42:06.860 --> 00:42:10.239
a question. I didn't, I didn't realize that I

00:42:10.239 --> 00:42:12.280
was going to be talking to an actual Ronald McDonald

00:42:12.280 --> 00:42:15.440
today. So one of the things that I, that actually

00:42:15.440 --> 00:42:19.699
kind of popped in my head was that I had a, or

00:42:19.699 --> 00:42:23.130
I, i'm in my second marriage my first marriage

00:42:23.130 --> 00:42:26.630
my brother -in -law um was battling leukemia

00:42:26.630 --> 00:42:29.469
and spent a lot of time at the ronald mcdonald

00:42:29.469 --> 00:42:34.610
house and uh fantastic organization like what

00:42:34.610 --> 00:42:39.329
they do for for families and people who are battling

00:42:39.329 --> 00:42:43.150
all kinds of just terrible maladies phenomenal

00:42:43.150 --> 00:42:46.650
yeah did you get a chance to spend time in that

00:42:46.650 --> 00:42:50.500
environment and what was that like often Often,

00:42:50.559 --> 00:42:55.420
every single month, we saw families from all

00:42:55.420 --> 00:42:58.340
over the world. So the Tampa Bay Ronald McDonald

00:42:58.340 --> 00:43:03.380
House, there are four of them. And we got to

00:43:03.380 --> 00:43:09.000
see families that were staying there for a couple

00:43:09.000 --> 00:43:10.800
of nights because of kidney and minor surgery

00:43:10.800 --> 00:43:13.159
to families that were there for four or five

00:43:13.159 --> 00:43:17.619
years. There was a family. That was from Guatemala.

00:43:17.659 --> 00:43:21.019
And their daughter had a heart condition that

00:43:21.019 --> 00:43:24.079
if she went back home because of the altitude,

00:43:24.400 --> 00:43:27.480
her heart would have literally exploded. Oh,

00:43:27.500 --> 00:43:31.800
God. So they had the heart surgery here in Tampa

00:43:31.800 --> 00:43:35.280
at one of the big children's hospitals. And then

00:43:35.280 --> 00:43:38.320
the family lived at the Ronald McDonald house,

00:43:38.480 --> 00:43:42.619
I want to say for six years. And I remember after,

00:43:42.780 --> 00:43:45.420
this was years after I left Ronald, the family.

00:43:46.850 --> 00:43:50.030
They did a big news story on one of the local

00:43:50.030 --> 00:43:52.789
TV stations that the family, after six years,

00:43:52.889 --> 00:43:55.929
was finally going home. The daughter was healthy

00:43:55.929 --> 00:43:59.590
enough to go back home. And so the stories and

00:43:59.590 --> 00:44:05.630
the remarkable resiliency that the Ronald McDonald

00:44:05.630 --> 00:44:09.869
House has just permeating from every crevice,

00:44:09.869 --> 00:44:14.469
every nook. It was remarkable. And even my time

00:44:14.469 --> 00:44:17.309
at Casper's company, we would go there and we

00:44:17.309 --> 00:44:20.989
would make lunch for the families because we

00:44:20.989 --> 00:44:24.429
always wanted to kind of give back. And so spent

00:44:24.429 --> 00:44:26.650
a lot of time with the Ronald McDonald House

00:44:26.650 --> 00:44:28.889
Charities, specifically in Tampa Bay. And they

00:44:28.889 --> 00:44:31.590
do such damn good work. And Lisa Supernand is

00:44:31.590 --> 00:44:36.489
their CEO and has been for the past, gosh, seven

00:44:36.489 --> 00:44:40.980
years or so, eight years. Remarkable lady. true

00:44:40.980 --> 00:44:43.559
heart and passion for the work. You really have

00:44:43.559 --> 00:44:51.420
to. This isn't just a job that is flippant. You

00:44:51.420 --> 00:44:54.239
have to be totally physically and emotionally

00:44:54.239 --> 00:44:57.860
invested in these families and in these strangers.

00:44:57.920 --> 00:45:00.360
And they do such damn good work. So I appreciate

00:45:00.360 --> 00:45:02.420
you bringing that up because as you know, PJ,

00:45:02.659 --> 00:45:06.360
it's a phenomenal charity that not a lot of people

00:45:06.360 --> 00:45:09.559
know about or the mission that they do. I keep

00:45:09.559 --> 00:45:12.380
on saying, The Ronald McDonald House Charities

00:45:12.380 --> 00:45:16.579
as the overall charity, global charity, is the

00:45:16.579 --> 00:45:19.719
best kept secret. It is the best kept secret.

00:45:19.820 --> 00:45:21.840
No one really knows exactly what their mission

00:45:21.840 --> 00:45:25.159
is. And they are not fully funded by McDonald's.

00:45:25.599 --> 00:45:31.679
Only 25 % of their intake of donations is by

00:45:31.679 --> 00:45:36.699
McDonald's. 75 % comes from people like you and

00:45:36.699 --> 00:45:40.840
I. I had no idea. I didn't know that. Yeah. Yeah.

00:45:40.920 --> 00:45:44.599
Yeah. See, I mean, the best. There you go. So

00:45:44.599 --> 00:45:48.920
what's not a secret to me is that, uh, you want

00:45:48.920 --> 00:45:51.840
to take your message global. Um, and I've met

00:45:51.840 --> 00:45:53.280
you and your husband, you're, you're an inspiring

00:45:53.280 --> 00:45:56.460
couple. Uh, you, you, you have so much fire in

00:45:56.460 --> 00:45:59.659
you and so much interest in reaching people and

00:45:59.659 --> 00:46:02.599
touching lives. What's your ultimate goal? What

00:46:02.599 --> 00:46:04.679
would you like your speaking career to accomplish?

00:46:04.739 --> 00:46:07.780
And what impact do you hope to leave on the audience

00:46:07.780 --> 00:46:12.099
as you reach? You know, whenever someone leaves

00:46:12.099 --> 00:46:16.599
my presentation, whether it's a keynote or a

00:46:16.599 --> 00:46:19.920
workshop or a one -on -one executive coaching,

00:46:20.139 --> 00:46:23.280
I always want them to leave just a little bit

00:46:23.280 --> 00:46:27.440
better because I can, I can help push you. I

00:46:27.440 --> 00:46:29.800
can help steer you into the right direction,

00:46:29.840 --> 00:46:32.360
but you need to take, as, as we had mentioned

00:46:32.360 --> 00:46:36.219
earlier, that, that inspired action, um, you

00:46:36.219 --> 00:46:39.559
know, words. only go so far, but you know, but

00:46:39.559 --> 00:46:43.239
actions speak louder. And if you can be a catalyst

00:46:43.239 --> 00:46:45.960
for change in someone's life, if you can make

00:46:45.960 --> 00:46:47.380
them think a little bit differently about who

00:46:47.380 --> 00:46:54.420
they are, um, that is so worthwhile to me, um,

00:46:54.480 --> 00:46:56.619
getting messages. I still get messages from people,

00:46:56.719 --> 00:46:59.659
emails, LinkedIn messages. Hey, I saw your, you

00:46:59.659 --> 00:47:04.250
know, your, your presentation and, um, it. It

00:47:04.250 --> 00:47:07.230
made me quit my job. I had a lady who was so

00:47:07.230 --> 00:47:12.630
stuck. She was a general manager for a major

00:47:12.630 --> 00:47:19.329
fitness company. And she read my book and chapter

00:47:19.329 --> 00:47:22.610
nine, which is sustaining happiness, finding

00:47:22.610 --> 00:47:25.909
fulfillment beyond salary and title, which is

00:47:25.909 --> 00:47:29.030
a chapter, which is a lesson from my playbook.

00:47:29.879 --> 00:47:32.420
uh, after I left Casper's, um, she read it and

00:47:32.420 --> 00:47:34.639
she said, you know what? She goes, I have drafted

00:47:34.639 --> 00:47:38.980
a resignation letter and I am, uh, I am quitting

00:47:38.980 --> 00:47:42.980
in two weeks because of your chapter, um, on,

00:47:43.119 --> 00:47:46.059
uh, that, you know, this, the money I make here,

00:47:46.119 --> 00:47:48.699
that title doesn't mean anything. And so it's

00:47:48.699 --> 00:47:54.940
like those things that ignites my fire. Um, and

00:47:54.940 --> 00:47:58.980
you know, where I want to go global. I want to

00:47:58.980 --> 00:48:02.300
speak on stages across the world. I want to empower

00:48:02.300 --> 00:48:07.400
people and their mindset that you can do anything

00:48:07.400 --> 00:48:11.340
you want. And the career that I've had and the

00:48:11.340 --> 00:48:15.519
blessings that I've had just doesn't pertain

00:48:15.519 --> 00:48:19.300
to Dustin Portillo. Anyone can have those. Anyone

00:48:19.300 --> 00:48:23.500
can experience life's greatest joys in life.

00:48:24.039 --> 00:48:27.139
But first you have to be empowered to take that

00:48:27.139 --> 00:48:32.840
inspired action and to believe in yourself first

00:48:32.840 --> 00:48:34.719
and foremost, because if you don't believe in

00:48:34.719 --> 00:48:38.739
yourself, no one else will. Very cool. I have

00:48:38.739 --> 00:48:40.780
a, I have a couple of quick questions. I also

00:48:40.780 --> 00:48:44.000
want one really quick comment. I, uh, I literally

00:48:44.000 --> 00:48:46.360
was just talking to my son the other day. Um,

00:48:46.559 --> 00:48:48.659
you had mentioned about having the impact on

00:48:48.659 --> 00:48:51.909
the people. Um, I told him that. One of my goals

00:48:51.909 --> 00:48:54.469
ever since growing up is I've always said, if

00:48:54.469 --> 00:48:56.670
I, if I meet someone, if I can make them laugh,

00:48:56.929 --> 00:49:00.710
if I can make them smile, then I've given them

00:49:00.710 --> 00:49:04.110
at least a moment in their lives where they were

00:49:04.110 --> 00:49:06.969
happy or they were not, they were not worried

00:49:06.969 --> 00:49:09.670
or thinking about something negative. And that's,

00:49:09.670 --> 00:49:12.090
that's always been like, kind of like a little

00:49:12.090 --> 00:49:14.630
gift that I've wanted to impart upon people.

00:49:15.050 --> 00:49:18.289
And so I think that in that aspect or in that

00:49:18.289 --> 00:49:21.139
respect, you and I have. somewhat of a same uh

00:49:21.139 --> 00:49:23.199
mentality which i think is pretty cool absolutely

00:49:23.199 --> 00:49:25.199
yeah i'm just trying to tell you what's it what's

00:49:25.199 --> 00:49:26.920
it what's interesting about that is in his uh

00:49:26.920 --> 00:49:29.360
pre -interview questionnaire justin now dustin

00:49:29.360 --> 00:49:32.940
actually provided a quote by churchill yeah that

00:49:32.940 --> 00:49:38.920
says that go ahead and this was a quote that

00:49:38.920 --> 00:49:42.320
i had uh as you walked into my office at casper's

00:49:42.320 --> 00:49:45.619
it was a big decal that that spanned the entire

00:49:45.619 --> 00:49:49.320
length and it says And Winston Churchill, which

00:49:49.320 --> 00:49:51.239
you wouldn't think, said this, if you can make

00:49:51.239 --> 00:49:53.500
someone laugh, you give them a little vacation.

00:49:54.039 --> 00:49:58.659
Oh, perfect. And that is how I have lived my

00:49:58.659 --> 00:50:03.260
life since I was a kid to what I do now. Humor

00:50:03.260 --> 00:50:06.900
and making people forget about their troubles

00:50:06.900 --> 00:50:11.059
has been one of my guiding principles. And if

00:50:11.059 --> 00:50:14.500
I don't have humor in my life, I'm not living

00:50:14.500 --> 00:50:18.119
and there is no point to live. God gave you a

00:50:18.119 --> 00:50:23.000
talent, an inherent talent. Utilize it to your

00:50:23.000 --> 00:50:26.199
ability and to everyone else's ability, and you

00:50:26.199 --> 00:50:28.559
will make the world a better place. Well, you

00:50:28.559 --> 00:50:30.980
certainly went full on into it. I guess I have

00:50:30.980 --> 00:50:33.300
to start living up to my potential. Jeez. Go

00:50:33.300 --> 00:50:37.179
either go big or go home. You know what I mean?

00:50:37.239 --> 00:50:38.679
That's why I'm sitting at home. That has been

00:50:38.679 --> 00:50:43.519
kind of the theme of my life. So I understand

00:50:43.519 --> 00:50:47.579
there was something about. the size of a microphone

00:50:47.579 --> 00:50:51.639
at the interview, like with, with, uh, Oh God.

00:50:51.920 --> 00:50:57.500
Yeah. Yeah. You know, um, I, I have, as opposed

00:50:57.500 --> 00:51:00.519
to having like a little lapel mic, I have a little

00:51:00.519 --> 00:51:03.019
small microphone that, you know, hooks into my,

00:51:03.059 --> 00:51:05.980
into my cell phone and it's an, and it actually,

00:51:06.099 --> 00:51:10.900
it's a pretty phenomenal microphone. Um, I. Tal

00:51:10.900 --> 00:51:13.820
was so fantastic to give me a testimonial afterwards

00:51:13.820 --> 00:51:16.820
with a couple of other folks. And the quality

00:51:16.820 --> 00:51:20.780
of the microphone is so damn good that I have

00:51:20.780 --> 00:51:23.099
not utilized it since then. And I kicked myself

00:51:23.099 --> 00:51:27.579
if my foot could reach my rear, I'd be kicking

00:51:27.579 --> 00:51:31.019
myself because it's so good. And I remember Tal

00:51:31.019 --> 00:51:35.679
saying at one point, and I've got a clip. my,

00:51:35.679 --> 00:51:38.380
my hands, I think he says, my hands aren't this,

00:51:38.380 --> 00:51:40.920
aren't this big. I think what I said, actually,

00:51:41.159 --> 00:51:43.780
I think I forgot about the story, but I think

00:51:43.780 --> 00:51:46.380
what I said, I'm holding a mic. That's maybe,

00:51:46.480 --> 00:51:48.739
I don't know, three inches, right? It looks exactly

00:51:48.739 --> 00:51:51.699
like a full microphone. It's just very small.

00:51:52.409 --> 00:51:54.630
And I said, it's not that the microphone is small,

00:51:54.670 --> 00:51:56.909
it's that my hand is huge. I think that's what

00:51:56.909 --> 00:51:58.530
I said, right? That's right, that's right, that's

00:51:58.530 --> 00:52:02.010
right. I actually haven't seen the clip. That's

00:52:02.010 --> 00:52:03.610
funny. I'd love to see it. I forgot that we did

00:52:03.610 --> 00:52:09.849
that. So part of your client testimonial is on

00:52:09.849 --> 00:52:13.190
my website. So go on there, take a look. Is that

00:52:13.190 --> 00:52:15.570
part in it? I'd love to laugh at that if it is.

00:52:15.789 --> 00:52:18.389
I'll go check it out. No, but I definitely should

00:52:18.389 --> 00:52:20.469
put it there. You should. It's a great segue

00:52:20.469 --> 00:52:22.750
to telling people where they can find you. Where's

00:52:22.750 --> 00:52:24.289
your website and where else can people find you?

00:52:24.670 --> 00:52:27.190
Well, I'm not going to tell them my home address

00:52:27.190 --> 00:52:28.630
because that's where they can find me currently.

00:52:28.690 --> 00:52:35.429
That's weird. But my website is DustinMPortillo

00:52:35.429 --> 00:52:39.750
.com. D -U -S -T -I -N -M -P -O -R -T -I -L -L

00:52:39.750 --> 00:52:43.449
-O .com. And it will be in our show notes for

00:52:43.449 --> 00:52:45.289
everybody listening and watching. You'll be able

00:52:45.289 --> 00:52:48.760
to find that. Perfect. You can find everything

00:52:48.760 --> 00:52:51.780
on there from my keynotes to my workshops to

00:52:51.780 --> 00:52:55.480
the life I've had and to get a copy of my book,

00:52:55.559 --> 00:52:59.219
which whenever you buy from my website, it physically

00:52:59.219 --> 00:53:02.920
comes from me. Actually, this is a book that

00:53:02.920 --> 00:53:05.679
has currently signed and it's going to a McDonald's

00:53:05.679 --> 00:53:08.199
owner operator out of, I want to say, Dallas,

00:53:08.320 --> 00:53:11.880
Fort Worth. So he just bought it. So the books

00:53:11.880 --> 00:53:14.360
purchased from my website come from me. I hand

00:53:14.360 --> 00:53:17.670
sign them. to whoever buys it and put a little

00:53:17.670 --> 00:53:22.190
message in there. This one says, to Jack, you

00:53:22.190 --> 00:53:25.130
are the chief idiot. Wear that badge proudly,

00:53:25.289 --> 00:53:29.090
my friend. Dustin Portillo. And so Jack will

00:53:29.090 --> 00:53:31.929
get a little bit of happiness from that as well.

00:53:31.929 --> 00:53:34.329
I think mine says, Tal, you're a big idiot. Something

00:53:34.329 --> 00:53:38.110
like that. It was memorable. It was good. I actually

00:53:38.110 --> 00:53:41.489
try to make every single inscription completely

00:53:41.489 --> 00:53:45.590
different. I don't want to duplicate. And I've

00:53:45.590 --> 00:53:47.630
sold quite a few. So it's been very difficult

00:53:47.630 --> 00:53:51.610
for me to consistently have a different inscription

00:53:51.610 --> 00:53:56.150
on every single book. Well done. Well, our guest

00:53:56.150 --> 00:53:59.750
today, Dustin Portillo, is not an ordinary clown.

00:53:59.949 --> 00:54:01.530
In fact, he's not a clown at all anymore. Now

00:54:01.530 --> 00:54:03.949
he's someone that inspires people to live their

00:54:03.949 --> 00:54:05.949
best lives, to overcome their challenges, to

00:54:05.949 --> 00:54:08.690
not view setbacks as destiny, but quite to the

00:54:08.690 --> 00:54:11.750
contrary, to view setbacks as a springboard to

00:54:11.750 --> 00:54:14.380
the great life that... They have the opportunity

00:54:14.380 --> 00:54:16.579
to live. Everyone listening to this podcast knows

00:54:16.579 --> 00:54:20.579
that PJ and I strongly believe that life is about

00:54:20.579 --> 00:54:24.139
overcoming those setbacks and that what has united

00:54:24.139 --> 00:54:25.780
the successful people that have been on this

00:54:25.780 --> 00:54:29.460
podcast over now into our fourth season is resilience.

00:54:29.519 --> 00:54:31.900
It's literally refusing to quit when the going

00:54:31.900 --> 00:54:34.440
gets tough. We all have tough moments. Some of

00:54:34.440 --> 00:54:36.920
them are tougher than others. But the fact is

00:54:36.920 --> 00:54:38.840
that as you look at your life, any one of us,

00:54:38.900 --> 00:54:41.340
we've made it through. Yeah, every one of these

00:54:41.340 --> 00:54:43.269
tough moments. We are on the other side of them.

00:54:43.329 --> 00:54:45.829
And if we are in the middle of them, you know,

00:54:45.829 --> 00:54:49.369
to paraphrase something that's on my wall, PJ

00:54:49.369 --> 00:54:53.889
knows this. It's the rom -com speech from Ted

00:54:53.889 --> 00:54:56.809
Lasso, where Ted said, if you're in the middle

00:54:56.809 --> 00:54:58.610
of the forest, you know it's not the end, right?

00:54:58.690 --> 00:55:00.010
So if you're in the dark part of the forest,

00:55:00.210 --> 00:55:02.250
if you've ever seen a rom -com, they always have

00:55:02.250 --> 00:55:04.429
the moment in the middle where everything seems

00:55:04.429 --> 00:55:06.190
doomed and they're not going to fall in love.

00:55:07.070 --> 00:55:08.690
But you know that's not the end of the story.

00:55:08.809 --> 00:55:10.650
You know it's not the end of the story. So if

00:55:10.650 --> 00:55:13.070
you happen to be at a point in your life where

00:55:13.070 --> 00:55:17.690
it's dark, just remember Rom communism, as Ted

00:55:17.690 --> 00:55:21.289
Lasso said, or Dustin's message with his book.

00:55:21.690 --> 00:55:24.809
It's not the end. And oftentimes, it is exactly

00:55:24.809 --> 00:55:27.130
what will spring you to where you want to go.

00:55:27.230 --> 00:55:29.750
I'll get off my soapbox, but I just wanted to

00:55:29.750 --> 00:55:32.449
say that, Dustin, you're inspiring. I'm glad

00:55:32.449 --> 00:55:35.530
you're on. I look forward to... seeing you in

00:55:35.530 --> 00:55:39.809
person and to continuing to have you at USF events,

00:55:39.949 --> 00:55:42.230
hopefully, and continued success to you, sir.

00:55:42.710 --> 00:55:45.230
Thank you. Thank you. Thank you both very much.

00:55:45.449 --> 00:55:48.050
And to all you listening, just to reiterate,

00:55:48.329 --> 00:55:53.889
life can be fantastic and life should be fantastic.

00:55:54.110 --> 00:55:58.530
We are not meant to be in constant failure. I

00:55:58.530 --> 00:56:00.309
have been there numerous times, but there is

00:56:00.309 --> 00:56:02.929
always a bright light at the end of the tunnel.

00:56:03.860 --> 00:56:07.420
guarantee it stick it out and you will be a better

00:56:07.420 --> 00:56:09.739
human being and you'll be a new version level

00:56:09.739 --> 00:56:13.380
2 .0 so i believe in you these guys believe in

00:56:13.380 --> 00:56:16.139
you and we love you and we support you and we

00:56:16.139 --> 00:56:19.719
want the best for you nicely done thank you you're

00:56:19.719 --> 00:56:22.420
welcome and that's a wrap folks like what you

00:56:22.420 --> 00:56:24.460
heard want to support the show please follow

00:56:24.460 --> 00:56:27.400
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00:56:29.940 --> 00:56:32.460
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00:56:32.460 --> 00:56:34.920
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00:56:34.920 --> 00:56:37.619
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00:56:37.719 --> 00:56:42.380
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00:56:42.380 --> 00:56:44.679
.com. Thanks for being a part of our production,

00:56:44.820 --> 00:56:47.699
and we'll see you next time on the Braving Business

00:56:47.699 --> 00:56:48.219
Podcast.
