Welcome to part two of our two part conversation
with Christian and Chrissy from 2L Baridon. We're
going to do a little bit of a recap and then
keep the conversation going. First thing is done
is better than perfect. Perfect. We'll just do
it. The second thing is pick a platform and you
don't have to be everywhere. Just be in one place
where you feel most comfortable. OK, we've done
that now. what's what kind of content do I post
so touched a bit about stories but give me like
give our esthetician that's out there that's
just like She sits in front of her screen to
post and goes completely blank. This is where
I would say pillars come in, right? Just getting
organized. Yeah. I mean, Christian knows I am
such a list girl. I love a good outline before
any meeting or any agenda or anything like that.
Just like map it out. Just like like I love to
journal. I love to type things out. You know,
do I want to show a product on this day? Do I
want to show a client on this day? Do I want
to show my face on this day? Right. And just
kind of make it a schedule. There's also schedulers
online and with and Instagram where you can just
like preload your content, right? Like where
you don't even have to think about it. But I
always start there and just make sure that you
organize your ideas in a way that makes sense
when it comes out, right? Because you do want
a cadence that makes sense because like Christian
is saying, from me as a consumer standpoint,
I do want to look at something cohesive. And
I do want to make sure that the message is clear.
Are you an esthetician or are you selling me
something or are you just an influencer? You
know what I mean? Like what does your bio say?
Like all these things contribute a lot, right?
Christian. A hundred percent to Kristen's point
pillars and organization of your thoughts, maybe
create a loose outline. That's going to help
you kind of get out that jitter, that anxiety
that you might have when you are getting ready
to record. Also scheduling a designated content
day for you to like. record on just that day
of the month or that day of the week, however
frequently you find suitable for your needs.
But organization is major because the through
line in your content is going to be you, right?
And the cohesion is going to come when you organize
your ideas into categories, which are the pillars
we're referring to, right? start off with three
things that feel that you feel comfortable with.
So three things you're passionate about. Is it
your coffee? Is it your morning coffee? For me,
it's coffee, fashion, I'm a very eccentric dresser.
And let's say, let's pick something that's not
necessarily skin, but I have very polarizing
views and opinions of certain certain popular
subject matter, right? So Now myself, Christian,
the aesthetician, yes, I have a primarily skincare
business, but things that are easy for me to
talk about are my morning coffee, what I'm wearing,
and a controversial view of something, right,
that I notice either online or a pop culture
moment. So I'm going to now record. Having this
coffee today. I'm gonna review the coffee, you
know, or I learned this about the beans I learned
this about the roasting process Whatever talk
about that and then just be like, okay now I'm
ready to work on skin today This is what I have
on the lineup or you know, let people see what
you want them to then I would take pictures of
your outfit or talk about a brand you really
like or a fashion show you saw that you love
review it make it easy something that's so easy
for you to talk about that's personal to you
and then the third is like oh my gosh i can't
stand seeing young children in public vaping
you know and i'm in my 30s so young children
to me are like you know, mid 20s and younger.
And I'm just like, oh my gosh, I saw the like
most beautiful girl the other day at the grocery
store. And I was going to compliment her. But
the moment she walked out, I saw her take the
fattest rip of a vape pen. And it just totally
turned me off. And I just think it's like an
epidemic right now. And why isn't anybody talking
about this? And why are we allowing adult pacifiers
everywhere? Like have some respect for yourself,
right? This is how I sincerely feel. Do you see
how easy it was for me to talk about that? Christian
is just making personal attacks in our friend
group sometimes, I think, honestly, with his
polarizing. Being polarizing is not for everyone.
But what I hear you say is talk about the things
that are of interest to you that come easily
to you versus trying to be this idea of what
an esthetician should be or how I should be as
a professional. Absolutely. And the other part
is I want you guys all to remember Don't compare
yourself to other estheticians and maybe like
put on some blinders There's nothing wrong with
following other estheticians and getting ideas
from them But I might even suggest muting their
stories and muting their posts unless they really
inspire you But you can always go to their account
specifically for inspiration, but I suggest muting
them because you guys who you follow and who
you talk to is Who ends up finding your content?
Another esthetician is most likely not going
to be booking with you or buying product from
you, you want to find the customers. Okay. And
then so don't compare yourself to what other
estheticians are doing because then that's going
to throw you off and then you're going to have
this expectation of yourself like, oh, I need
to be like so and so. And it's like, yeah, you
need to be like yourself and do what feels easy
to you and speak authentically and true to you.
That's such great advice. I like that because
they are following all the other beauty pros
Yeah, it does make perfect sense and simplify
it, right? Yes, you have a few that you really
I guess Gravitate to because they're doing a
good job if they're gravitating you're gravitating
to them, right? But learn what that is Why are
you gravitating to their account? How do you
translate that into your own account? And I think
that's the part where we sometimes miss. I know
being a solo entrepreneur is not easy. Most are
in this industry, you know, families trying to
have the flexibility of the lifestyle, if you
wish, and gets overwhelming because of all the
different hats we're wearing. And I completely
understand that. But organization, you've said
it, you have to be organized, you have to have
a calendar and just follow the calendar. I've
talked about this many times, like when I had
my spa, I was like, all the hats and, and I put
my kids in my agenda so that I would remember
because I wouldn't remember. That's another thing.
Anyways, but yeah, it's organization. I think
it's a really big key. Can't just wake up and,
you know, think it's all going to happen. Exactly.
Yeah. And that was such a good tip, Kristen,
because that's a lot of the The feelings of anxiety
and overwhelming this will like dissipate. It'll
help dissipate when you get it all out. Use the
notes up on your phone. I take so many notes
on my notes up. Use outlines. Make it easy. Do
what feels right to you. I have the notes up.
I have a huge day planner. I have my digital
calendar because you know, I have ADHD. I have
to write things three times, three different
ways for it to register and for me to remember.
So, you know, and the anxiety comes very easy
to me. It's more natural than, you know, staying
organized and calm. But when you get all your
ideas out and you organize your categories and
you start small and you remember done is better
than perfect and you keep your eye on the prize,
you're not looking at everybody else and comparing
yourself. And you remember like, this is for
my children. This is for me. This is for my family.
I'm proving this to myself. I want to be a successful
business owner for XYZ. Stay locked in, stay
focused, you know what I mean? And don't be afraid
to ask for help either. Don't be afraid to outsource.
Yeah, because you said something, Suzanne. Don't
be afraid to use the young people in your life
too. If you have kids or just someone who's tech
savvy, don't be afraid to get help. I always
think that people just tend to forget when you
are wearing those hats in your business. You
can reach for outsourced help or you can trade
services for some things too. You don't have
to pay someone. Not everyone can pay an intern
or a social media manager. Just think about the
people in your life that can help you also and
think, okay, I can... you know, give them some
product or give them these treatments and stuff.
I see it all the time and it's such a, you know,
it's a symbiotic relationship there, you know,
and you, you end up getting your things done.
So I think that's a great, great point. Kristen
just touched on something so important. Let's
get into some technical things now, right? Cause
it's social media. It's a technical thing. So
trade, you guys. take advantage. People would
love product, love facials, love services. If
you're not booked, your ass needs to be in your
chair in your treatment room, not at home, not
at the coffee shop. You need to be in the chair
during your business hours. And you need to be
texting friends, family, you need to be posting
online looking for a facial model. And then guess
what you need to tell them you need to tag me
you need to post you need to do this thing. Guess
what, do it for free, get them addicted to the
results. Right? That's how I I got a lot of my
clients starting off and then when you start
like, then they start posting, right? And then
their friends start booking. So then one, keep
yourself booked, keep yourself busy and show
that online. people have to remember what you
do. They see so much online, you have, you know,
less than a second to make an impression, the
more that they see your little circle popping
up with the ring around it, right? Also, there's
been a lot of updates to algorithms, especially
on Instagram. So it's a lot easier now. Right
for people to engage and see your content your
views are not going to be like low anymore Shadow
banning isn't really a thing on there and either
for the most part especially for small businesses
I would suggest using a professional account,
switching over from a personal account to a pro
account. You could do this on your personal Instagram
account, but change the setting to a business
account, okay? Because that'll give you more
valuable insights. That's another technical thing.
And another takeaway, you guys, if you just take
a few minutes to wipe your lenses to... Play
with your phone and check out the lighting from
all the different angles to see where you feel
the most comfortable where you like the way you
look the most. Okay, you buy a little magnet
mount or a little whatever it is, and you just
finesse the lighting a little bit. It does not
require fancy equipment. You can do everything
with what you have. You can create light with
whatever lighting fixtures you have around the
house or in your room. Natural light in front
of the windows always great in front of the or
in your car, whatever works, right. But if you
just take a few minutes to just get those details
down. And then in post production, after you've
filmed your video, let's say you're doing something
where you're talking to camera, take the time
to edit all of the awkward pauses. Anytime you're
not speaking, anytime there's dead space, you're
losing engagement, you're losing someone's interest.
I feel like you're wasting my time because I
had to take two seconds of my life watching you
breathe. Not in a funny way, not an entertaining
way. You're not saying anything. It's you troubleshooting,
trying to get comfortable in front of the camera.
It's like cut that shit out and just leave the
stuff that matters. You're too funny. Well, we
did think it was going to be the truth behind
it all, so... This is what we were after. Listen,
girl, I'm a Scorpio rising. I'm a Libra. I'm
a Capricorn moon. I am the sign of truth and
justice, boo. And being a Scorpio rising, I just
it's all about revealing the dark hidden truths
and surfacing it. You know what I mean? So and
it's just what it is. And I'm not emotional about
it. That's where the Capricorn moon comes in.
You got to be practical. That's the thing, you
guys like and the thing is, we are in a predominantly
female. industry, right? And so it's like, you
got to take the personal and the feelings out
of it, right? There's no room for emotions in
business. This isn't about business. You can't
be worried about being offended, feeling offended,
offending others, taking things personally. This
is about your business, okay? Be efficient. You
know, I would also say that kind of just helps
with just the ease and posting in general. If
you just kind of take yourself out of it and
you just remember that this is for your business
too, you know, while we want to make it like
easy, fun, however, and also with everything
that Christian said with the technical aspects
of it, we definitely want to just, yeah, we want
to make sure that, yeah, we're just keeping it
light. i agree a hundred percent on all of those
points and one thing you said earlier was about
like remembering why you're doing this and i
had seen that in a video once but it was like
about starting a youtube channel and how terrible
it would be but put your why up but i think that's
for everything that you do in your business some
days are going to be really hard just remembering
why you are doing this. will always help you
get through that hard stuff, including showing
up on social media, which is more challenging
for some than it is for others. And like I said,
even though you see me here, like very confident,
people associate me with confidence, people associate
me with being outspoken and not having issues
expressing myself, but I actually do. I actually
don't feel comfortable. I actually don't like
it. I don't like social media. Personally, I
think I'm an old soul and I'm an in -person energy.
kind of person, right? But, but guess what? This
is the world we're living in, you know, and social
clout does translate to real life clout, which
is crazy to me, you know, the way you show up
online, people start associating you that way
and like person and then they start respecting
you that way, or not respecting you that way,
right? And I know that that adds to the pressure,
but I say this because again, it all goes back
to your mindset and some days we're gonna have
easy days like you're saying, some days we're
gonna have harder days, but that's why you just
gotta make it easy for yourself and put your
blinders on and don't get in your head, don't
get in your own way of your success. Yeah, and
I feel like in my position, that's where I try
to be the little cushion to Christian's pins
for our estheticians, right? Like, you know,
I just try to say, you know, just remember you're
doing great, sweetie. You're doing amazing. You
know? And yeah, like again, just, you know, to
remind like, you know, like we're, we're all
trying to do the same thing. And, you know, and
also, you know, just like reaching out to other
estheticians, you know, getting help and asking
what they're doing to just like also really helps,
you know, so I would also just recommend that
too, just on top of everything. I also would
love to remind people that follower count doesn't
matter. The count of, you know, it can feel very
discouraging, right? Oh, I only got two likes
on this post or you know, I only got a handful
of comments and they weren't very personal. That
you have to remember your account is an extension
of your portfolio. It is your digital portfolio.
It is an extension of your business. It is your
business card. It is now your social media handles
are replacing your website. Instead of having
a landing page and a website. Now, this isn't
to say it's a replacement. Your website is very
important because social media can go away tomorrow.
A platform can go obsolete tomorrow and you need
to own your emails, right? You need to have a
data list and a database that you own. So make
sure you have your website, but your social media
account has now replaced the landing page that
people normally go to for a website. Right. And
have a very clear point of view. When we were
talking about having those content pillars and
that list of organization, those content pillars
are going to allow you to have a cohesive and
consistent through line of your point of view.
And it's going to show that you have a strong
point of view. That strong point of view is going
to attract the right customers to you. Yeah,
that's I usually always tell people that if you
meet somebody in person and you tell them what
to do, What you do they are gonna go and find
you online and like you know look you up so whenever
you're creating content what do you want people
to know or see about you as an institution as
your business and sometimes that at the beginning
is the way you get clients from first meeting
them in person having them see your online profile
and make sure that you're the one for them. And
then it grows from there because you're not,
oh, it's not always going to just take off and
you're just going to start getting clients all
of a sudden. You really have to kind of build
it up and work at it. Totally. You know, really
quick, just to add, I always liken it to working
out your body. You're not going to see instant
results, but the more consistent you get, you're
going to see that and you're going to see the
engagement that you want to see. You know, like
Christian said, you don't have to have thousands
of followers, but when you have your core group
of people who are constantly engaging with you,
that's when you found your audience. Right. And
you want to keep building that. So I always just
say slow and steady runs the race. Right. Like
just always remember that in the process. Yeah,
I have. way less than 10 ,000 followers, but
I've gotten more than millions of views on several
posts, you know, and I was never worried about
virality. I've never worried about being viral.
Anytime that you get more views and more reach
than you have followers, that's successful. So
if you only have like 82 followers or a few hundred
followers and you got a thousand views, that
was a very successful post. Right. If we get
any listener questions, we'd love to answer them.
And I can totally go on and get more technical
about like, now let's really talk about, you
know, other aspects when it comes to editing,
scheduling, tools, et cetera. But it really starts
with mindset. That's what I just want to remind
people. You are the only obstacle in your way
of success. It's not other people. It's not competition.
Yes, we can blame things on society, the economy,
et cetera, but there's so many people that come
out on top because they don't let those things
weigh them down and hold them back because they're
aware that, you know, for example, I listened
to this actress a long time ago say something
like, when I used to audition and I would never
get parts and I would feel discouraged because,
you know, I would walk in the room and there's
like 50 girls that look just like me reading
for the same part, I would never book anything.
But when I shifted my mindset into thinking,
it's just between me and the person who gets
it. I have a 50 -50 chance. It's between myself
and the person who books it. That's it. You don't
got to worry about anything else. So again, it's
your mindset. You can't let the state of the
world and the economy and what other people are
doing hold you back from your personal success.
And you get to define what that looks like. Absolutely.
So you're in control at the end of the day, is
what I'm trying to say. Take accountability for
your control and your actions and your outcomes.
That's an amazing message. And I think we have
given our listeners and viewers lots and lots
of information, but if they take one thing away,
it's just get out there and do it. And then come
back and listen again and get some more tips.
There's lots of information here today. I'm going
to put your information in the description. So
if anyone has questions, they can either leave
a comment for us or reach out to you directly.
and ask all the questions. And we are going to
have you back again because I could talk to you
both for hours. Same. Obviously, you know, we
can chat, right? Yeah. Well, thank you so much.
Thanks for listening to Beauty Babble.