WEBVTT 00:00:00.000 --> 00:00:04.679 Welcome to part two of our two part conversation 00:00:04.679 --> 00:00:07.860 with Christian and Chrissy from 2L Baridon. We're 00:00:07.860 --> 00:00:09.880 going to do a little bit of a recap and then 00:00:09.880 --> 00:00:14.880 keep the conversation going. First thing is done 00:00:14.880 --> 00:00:18.500 is better than perfect. Perfect. We'll just do 00:00:18.500 --> 00:00:23.679 it. The second thing is pick a platform and you 00:00:23.679 --> 00:00:25.660 don't have to be everywhere. Just be in one place 00:00:25.660 --> 00:00:28.600 where you feel most comfortable. OK, we've done 00:00:28.600 --> 00:00:32.409 that now. what's what kind of content do I post 00:00:32.409 --> 00:00:35.750 so touched a bit about stories but give me like 00:00:35.750 --> 00:00:39.149 give our esthetician that's out there that's 00:00:39.149 --> 00:00:42.810 just like She sits in front of her screen to 00:00:42.810 --> 00:00:45.270 post and goes completely blank. This is where 00:00:45.270 --> 00:00:47.490 I would say pillars come in, right? Just getting 00:00:47.490 --> 00:00:50.409 organized. Yeah. I mean, Christian knows I am 00:00:50.409 --> 00:00:52.770 such a list girl. I love a good outline before 00:00:52.770 --> 00:00:55.009 any meeting or any agenda or anything like that. 00:00:55.070 --> 00:00:58.049 Just like map it out. Just like like I love to 00:00:58.049 --> 00:00:59.869 journal. I love to type things out. You know, 00:00:59.869 --> 00:01:02.850 do I want to show a product on this day? Do I 00:01:02.850 --> 00:01:04.730 want to show a client on this day? Do I want 00:01:04.730 --> 00:01:06.730 to show my face on this day? Right. And just 00:01:06.730 --> 00:01:09.090 kind of make it a schedule. There's also schedulers 00:01:09.090 --> 00:01:11.469 online and with and Instagram where you can just 00:01:11.469 --> 00:01:13.290 like preload your content, right? Like where 00:01:13.290 --> 00:01:15.430 you don't even have to think about it. But I 00:01:15.430 --> 00:01:17.849 always start there and just make sure that you 00:01:17.849 --> 00:01:20.870 organize your ideas in a way that makes sense 00:01:20.870 --> 00:01:23.150 when it comes out, right? Because you do want 00:01:23.150 --> 00:01:25.730 a cadence that makes sense because like Christian 00:01:25.730 --> 00:01:28.150 is saying, from me as a consumer standpoint, 00:01:28.390 --> 00:01:31.129 I do want to look at something cohesive. And 00:01:31.129 --> 00:01:33.409 I do want to make sure that the message is clear. 00:01:33.549 --> 00:01:36.189 Are you an esthetician or are you selling me 00:01:36.189 --> 00:01:38.090 something or are you just an influencer? You 00:01:38.090 --> 00:01:40.189 know what I mean? Like what does your bio say? 00:01:40.230 --> 00:01:42.530 Like all these things contribute a lot, right? 00:01:42.689 --> 00:01:45.530 Christian. A hundred percent to Kristen's point 00:01:45.530 --> 00:01:48.230 pillars and organization of your thoughts, maybe 00:01:48.230 --> 00:01:49.730 create a loose outline. That's going to help 00:01:49.730 --> 00:01:51.950 you kind of get out that jitter, that anxiety 00:01:51.950 --> 00:01:54.790 that you might have when you are getting ready 00:01:54.790 --> 00:01:58.590 to record. Also scheduling a designated content 00:01:58.590 --> 00:02:03.079 day for you to like. record on just that day 00:02:03.079 --> 00:02:05.040 of the month or that day of the week, however 00:02:05.040 --> 00:02:07.780 frequently you find suitable for your needs. 00:02:08.979 --> 00:02:12.479 But organization is major because the through 00:02:12.479 --> 00:02:16.759 line in your content is going to be you, right? 00:02:17.860 --> 00:02:21.199 And the cohesion is going to come when you organize 00:02:21.199 --> 00:02:23.419 your ideas into categories, which are the pillars 00:02:23.419 --> 00:02:27.819 we're referring to, right? start off with three 00:02:27.819 --> 00:02:30.199 things that feel that you feel comfortable with. 00:02:30.780 --> 00:02:32.879 So three things you're passionate about. Is it 00:02:32.879 --> 00:02:36.139 your coffee? Is it your morning coffee? For me, 00:02:36.199 --> 00:02:40.740 it's coffee, fashion, I'm a very eccentric dresser. 00:02:41.159 --> 00:02:45.139 And let's say, let's pick something that's not 00:02:45.139 --> 00:02:49.879 necessarily skin, but I have very polarizing 00:02:49.879 --> 00:02:52.460 views and opinions of certain certain popular 00:02:52.460 --> 00:02:56.080 subject matter, right? So Now myself, Christian, 00:02:56.240 --> 00:02:59.199 the aesthetician, yes, I have a primarily skincare 00:02:59.199 --> 00:03:01.840 business, but things that are easy for me to 00:03:01.840 --> 00:03:05.060 talk about are my morning coffee, what I'm wearing, 00:03:05.560 --> 00:03:08.439 and a controversial view of something, right, 00:03:08.639 --> 00:03:11.740 that I notice either online or a pop culture 00:03:11.740 --> 00:03:18.689 moment. So I'm going to now record. Having this 00:03:18.689 --> 00:03:21.689 coffee today. I'm gonna review the coffee, you 00:03:21.689 --> 00:03:24.389 know, or I learned this about the beans I learned 00:03:24.389 --> 00:03:27.770 this about the roasting process Whatever talk 00:03:27.770 --> 00:03:29.990 about that and then just be like, okay now I'm 00:03:29.990 --> 00:03:32.129 ready to work on skin today This is what I have 00:03:32.129 --> 00:03:36.009 on the lineup or you know, let people see what 00:03:36.009 --> 00:03:38.539 you want them to then I would take pictures of 00:03:38.539 --> 00:03:40.699 your outfit or talk about a brand you really 00:03:40.699 --> 00:03:42.860 like or a fashion show you saw that you love 00:03:42.860 --> 00:03:45.819 review it make it easy something that's so easy 00:03:45.819 --> 00:03:47.919 for you to talk about that's personal to you 00:03:47.919 --> 00:03:51.500 and then the third is like oh my gosh i can't 00:03:51.500 --> 00:03:54.560 stand seeing young children in public vaping 00:03:54.560 --> 00:03:57.300 you know and i'm in my 30s so young children 00:03:57.300 --> 00:03:59.879 to me are like you know, mid 20s and younger. 00:03:59.879 --> 00:04:02.439 And I'm just like, oh my gosh, I saw the like 00:04:02.439 --> 00:04:05.120 most beautiful girl the other day at the grocery 00:04:05.120 --> 00:04:06.900 store. And I was going to compliment her. But 00:04:06.900 --> 00:04:09.259 the moment she walked out, I saw her take the 00:04:09.259 --> 00:04:11.740 fattest rip of a vape pen. And it just totally 00:04:11.740 --> 00:04:13.919 turned me off. And I just think it's like an 00:04:13.919 --> 00:04:16.180 epidemic right now. And why isn't anybody talking 00:04:16.180 --> 00:04:19.120 about this? And why are we allowing adult pacifiers 00:04:19.120 --> 00:04:21.100 everywhere? Like have some respect for yourself, 00:04:21.300 --> 00:04:23.399 right? This is how I sincerely feel. Do you see 00:04:23.399 --> 00:04:26.639 how easy it was for me to talk about that? Christian 00:04:26.639 --> 00:04:28.459 is just making personal attacks in our friend 00:04:28.459 --> 00:04:30.439 group sometimes, I think, honestly, with his 00:04:30.439 --> 00:04:35.360 polarizing. Being polarizing is not for everyone. 00:04:35.379 --> 00:04:38.319 But what I hear you say is talk about the things 00:04:38.319 --> 00:04:42.139 that are of interest to you that come easily 00:04:42.139 --> 00:04:45.899 to you versus trying to be this idea of what 00:04:45.899 --> 00:04:49.519 an esthetician should be or how I should be as 00:04:49.519 --> 00:04:52.259 a professional. Absolutely. And the other part 00:04:52.259 --> 00:04:56.620 is I want you guys all to remember Don't compare 00:04:56.620 --> 00:04:58.899 yourself to other estheticians and maybe like 00:04:58.899 --> 00:05:01.040 put on some blinders There's nothing wrong with 00:05:01.040 --> 00:05:02.959 following other estheticians and getting ideas 00:05:02.959 --> 00:05:05.759 from them But I might even suggest muting their 00:05:05.759 --> 00:05:08.339 stories and muting their posts unless they really 00:05:08.339 --> 00:05:11.560 inspire you But you can always go to their account 00:05:11.560 --> 00:05:15.560 specifically for inspiration, but I suggest muting 00:05:15.560 --> 00:05:18.160 them because you guys who you follow and who 00:05:18.160 --> 00:05:22.079 you talk to is Who ends up finding your content? 00:05:22.319 --> 00:05:25.470 Another esthetician is most likely not going 00:05:25.470 --> 00:05:28.930 to be booking with you or buying product from 00:05:28.930 --> 00:05:32.410 you, you want to find the customers. Okay. And 00:05:32.410 --> 00:05:36.189 then so don't compare yourself to what other 00:05:36.189 --> 00:05:37.769 estheticians are doing because then that's going 00:05:37.769 --> 00:05:39.290 to throw you off and then you're going to have 00:05:39.290 --> 00:05:41.529 this expectation of yourself like, oh, I need 00:05:41.529 --> 00:05:46.009 to be like so and so. And it's like, yeah, you 00:05:46.009 --> 00:05:49.410 need to be like yourself and do what feels easy 00:05:49.410 --> 00:05:52.129 to you and speak authentically and true to you. 00:05:53.899 --> 00:05:57.000 That's such great advice. I like that because 00:05:57.000 --> 00:05:59.959 they are following all the other beauty pros 00:05:59.959 --> 00:06:04.160 Yeah, it does make perfect sense and simplify 00:06:04.160 --> 00:06:06.300 it, right? Yes, you have a few that you really 00:06:06.300 --> 00:06:10.060 I guess Gravitate to because they're doing a 00:06:10.060 --> 00:06:12.480 good job if they're gravitating you're gravitating 00:06:12.480 --> 00:06:16.000 to them, right? But learn what that is Why are 00:06:16.000 --> 00:06:18.459 you gravitating to their account? How do you 00:06:18.459 --> 00:06:21.759 translate that into your own account? And I think 00:06:21.759 --> 00:06:24.720 that's the part where we sometimes miss. I know 00:06:24.720 --> 00:06:27.720 being a solo entrepreneur is not easy. Most are 00:06:27.720 --> 00:06:31.220 in this industry, you know, families trying to 00:06:31.220 --> 00:06:33.740 have the flexibility of the lifestyle, if you 00:06:33.740 --> 00:06:36.259 wish, and gets overwhelming because of all the 00:06:36.259 --> 00:06:38.680 different hats we're wearing. And I completely 00:06:38.680 --> 00:06:40.560 understand that. But organization, you've said 00:06:40.560 --> 00:06:43.220 it, you have to be organized, you have to have 00:06:43.220 --> 00:06:47.240 a calendar and just follow the calendar. I've 00:06:47.240 --> 00:06:48.800 talked about this many times, like when I had 00:06:48.800 --> 00:06:51.720 my spa, I was like, all the hats and, and I put 00:06:51.720 --> 00:06:54.819 my kids in my agenda so that I would remember 00:06:54.819 --> 00:06:56.939 because I wouldn't remember. That's another thing. 00:07:01.399 --> 00:07:03.680 Anyways, but yeah, it's organization. I think 00:07:03.680 --> 00:07:06.860 it's a really big key. Can't just wake up and, 00:07:06.920 --> 00:07:09.699 you know, think it's all going to happen. Exactly. 00:07:10.379 --> 00:07:12.959 Yeah. And that was such a good tip, Kristen, 00:07:13.000 --> 00:07:17.269 because that's a lot of the The feelings of anxiety 00:07:17.269 --> 00:07:20.870 and overwhelming this will like dissipate. It'll 00:07:20.870 --> 00:07:23.589 help dissipate when you get it all out. Use the 00:07:23.589 --> 00:07:26.209 notes up on your phone. I take so many notes 00:07:26.209 --> 00:07:30.209 on my notes up. Use outlines. Make it easy. Do 00:07:30.209 --> 00:07:32.670 what feels right to you. I have the notes up. 00:07:33.009 --> 00:07:37.009 I have a huge day planner. I have my digital 00:07:37.009 --> 00:07:39.529 calendar because you know, I have ADHD. I have 00:07:39.529 --> 00:07:41.310 to write things three times, three different 00:07:41.310 --> 00:07:44.189 ways for it to register and for me to remember. 00:07:44.540 --> 00:07:47.360 So, you know, and the anxiety comes very easy 00:07:47.360 --> 00:07:50.779 to me. It's more natural than, you know, staying 00:07:50.779 --> 00:07:53.480 organized and calm. But when you get all your 00:07:53.480 --> 00:07:56.199 ideas out and you organize your categories and 00:07:56.199 --> 00:07:58.459 you start small and you remember done is better 00:07:58.459 --> 00:08:00.879 than perfect and you keep your eye on the prize, 00:08:01.060 --> 00:08:03.139 you're not looking at everybody else and comparing 00:08:03.139 --> 00:08:05.600 yourself. And you remember like, this is for 00:08:05.600 --> 00:08:07.980 my children. This is for me. This is for my family. 00:08:08.300 --> 00:08:10.860 I'm proving this to myself. I want to be a successful 00:08:10.860 --> 00:08:15.060 business owner for XYZ. Stay locked in, stay 00:08:15.060 --> 00:08:17.379 focused, you know what I mean? And don't be afraid 00:08:17.379 --> 00:08:21.040 to ask for help either. Don't be afraid to outsource. 00:08:21.500 --> 00:08:23.540 Yeah, because you said something, Suzanne. Don't 00:08:23.540 --> 00:08:25.459 be afraid to use the young people in your life 00:08:25.459 --> 00:08:29.480 too. If you have kids or just someone who's tech 00:08:29.480 --> 00:08:32.460 savvy, don't be afraid to get help. I always 00:08:32.460 --> 00:08:34.039 think that people just tend to forget when you 00:08:34.039 --> 00:08:36.159 are wearing those hats in your business. You 00:08:36.159 --> 00:08:38.960 can reach for outsourced help or you can trade 00:08:38.960 --> 00:08:40.799 services for some things too. You don't have 00:08:40.799 --> 00:08:43.860 to pay someone. Not everyone can pay an intern 00:08:43.860 --> 00:08:47.320 or a social media manager. Just think about the 00:08:47.320 --> 00:08:49.519 people in your life that can help you also and 00:08:49.519 --> 00:08:52.350 think, okay, I can... you know, give them some 00:08:52.350 --> 00:08:54.149 product or give them these treatments and stuff. 00:08:54.289 --> 00:08:56.370 I see it all the time and it's such a, you know, 00:08:56.450 --> 00:08:58.970 it's a symbiotic relationship there, you know, 00:08:59.049 --> 00:09:00.549 and you, you end up getting your things done. 00:09:00.629 --> 00:09:04.149 So I think that's a great, great point. Kristen 00:09:04.149 --> 00:09:06.450 just touched on something so important. Let's 00:09:06.450 --> 00:09:08.830 get into some technical things now, right? Cause 00:09:08.830 --> 00:09:12.450 it's social media. It's a technical thing. So 00:09:12.450 --> 00:09:14.950 trade, you guys. take advantage. People would 00:09:14.950 --> 00:09:18.230 love product, love facials, love services. If 00:09:18.230 --> 00:09:20.690 you're not booked, your ass needs to be in your 00:09:20.690 --> 00:09:22.850 chair in your treatment room, not at home, not 00:09:22.850 --> 00:09:25.970 at the coffee shop. You need to be in the chair 00:09:25.970 --> 00:09:28.590 during your business hours. And you need to be 00:09:28.590 --> 00:09:31.169 texting friends, family, you need to be posting 00:09:31.169 --> 00:09:33.809 online looking for a facial model. And then guess 00:09:33.809 --> 00:09:35.529 what you need to tell them you need to tag me 00:09:35.529 --> 00:09:38.070 you need to post you need to do this thing. Guess 00:09:38.070 --> 00:09:40.769 what, do it for free, get them addicted to the 00:09:40.769 --> 00:09:43.789 results. Right? That's how I I got a lot of my 00:09:43.789 --> 00:09:47.309 clients starting off and then when you start 00:09:47.309 --> 00:09:50.169 like, then they start posting, right? And then 00:09:50.169 --> 00:09:53.450 their friends start booking. So then one, keep 00:09:53.450 --> 00:09:56.169 yourself booked, keep yourself busy and show 00:09:56.169 --> 00:09:59.149 that online. people have to remember what you 00:09:59.149 --> 00:10:02.649 do. They see so much online, you have, you know, 00:10:02.830 --> 00:10:04.450 less than a second to make an impression, the 00:10:04.450 --> 00:10:06.250 more that they see your little circle popping 00:10:06.250 --> 00:10:09.090 up with the ring around it, right? Also, there's 00:10:09.090 --> 00:10:11.750 been a lot of updates to algorithms, especially 00:10:11.750 --> 00:10:16.460 on Instagram. So it's a lot easier now. Right 00:10:16.460 --> 00:10:19.399 for people to engage and see your content your 00:10:19.399 --> 00:10:22.120 views are not going to be like low anymore Shadow 00:10:22.120 --> 00:10:24.480 banning isn't really a thing on there and either 00:10:24.480 --> 00:10:27.879 for the most part especially for small businesses 00:10:28.379 --> 00:10:30.879 I would suggest using a professional account, 00:10:31.059 --> 00:10:33.419 switching over from a personal account to a pro 00:10:33.419 --> 00:10:36.299 account. You could do this on your personal Instagram 00:10:36.299 --> 00:10:39.159 account, but change the setting to a business 00:10:39.159 --> 00:10:40.840 account, okay? Because that'll give you more 00:10:40.840 --> 00:10:43.779 valuable insights. That's another technical thing. 00:10:44.139 --> 00:10:46.639 And another takeaway, you guys, if you just take 00:10:46.639 --> 00:10:53.440 a few minutes to wipe your lenses to... Play 00:10:53.440 --> 00:10:56.860 with your phone and check out the lighting from 00:10:56.860 --> 00:11:00.039 all the different angles to see where you feel 00:11:00.039 --> 00:11:02.379 the most comfortable where you like the way you 00:11:02.379 --> 00:11:05.779 look the most. Okay, you buy a little magnet 00:11:05.779 --> 00:11:09.559 mount or a little whatever it is, and you just 00:11:09.559 --> 00:11:11.899 finesse the lighting a little bit. It does not 00:11:11.899 --> 00:11:14.179 require fancy equipment. You can do everything 00:11:14.179 --> 00:11:16.879 with what you have. You can create light with 00:11:16.879 --> 00:11:19.080 whatever lighting fixtures you have around the 00:11:19.080 --> 00:11:21.759 house or in your room. Natural light in front 00:11:21.759 --> 00:11:23.850 of the windows always great in front of the or 00:11:23.850 --> 00:11:26.690 in your car, whatever works, right. But if you 00:11:26.690 --> 00:11:30.210 just take a few minutes to just get those details 00:11:30.210 --> 00:11:33.549 down. And then in post production, after you've 00:11:33.549 --> 00:11:35.629 filmed your video, let's say you're doing something 00:11:35.629 --> 00:11:38.409 where you're talking to camera, take the time 00:11:38.409 --> 00:11:42.429 to edit all of the awkward pauses. Anytime you're 00:11:42.429 --> 00:11:45.350 not speaking, anytime there's dead space, you're 00:11:45.350 --> 00:11:48.309 losing engagement, you're losing someone's interest. 00:11:48.629 --> 00:11:50.889 I feel like you're wasting my time because I 00:11:50.889 --> 00:11:53.409 had to take two seconds of my life watching you 00:11:53.409 --> 00:11:56.649 breathe. Not in a funny way, not an entertaining 00:11:56.649 --> 00:11:59.870 way. You're not saying anything. It's you troubleshooting, 00:12:00.029 --> 00:12:01.750 trying to get comfortable in front of the camera. 00:12:02.169 --> 00:12:04.529 It's like cut that shit out and just leave the 00:12:04.529 --> 00:12:10.860 stuff that matters. You're too funny. Well, we 00:12:10.860 --> 00:12:13.399 did think it was going to be the truth behind 00:12:13.399 --> 00:12:16.269 it all, so... This is what we were after. Listen, 00:12:16.389 --> 00:12:20.169 girl, I'm a Scorpio rising. I'm a Libra. I'm 00:12:20.169 --> 00:12:22.590 a Capricorn moon. I am the sign of truth and 00:12:22.590 --> 00:12:26.610 justice, boo. And being a Scorpio rising, I just 00:12:26.610 --> 00:12:29.950 it's all about revealing the dark hidden truths 00:12:29.950 --> 00:12:32.950 and surfacing it. You know what I mean? So and 00:12:32.950 --> 00:12:35.129 it's just what it is. And I'm not emotional about 00:12:35.129 --> 00:12:36.990 it. That's where the Capricorn moon comes in. 00:12:37.210 --> 00:12:39.309 You got to be practical. That's the thing, you 00:12:39.309 --> 00:12:42.350 guys like and the thing is, we are in a predominantly 00:12:42.350 --> 00:12:48.580 female. industry, right? And so it's like, you 00:12:48.580 --> 00:12:51.559 got to take the personal and the feelings out 00:12:51.559 --> 00:12:54.500 of it, right? There's no room for emotions in 00:12:54.500 --> 00:12:56.740 business. This isn't about business. You can't 00:12:56.740 --> 00:12:58.820 be worried about being offended, feeling offended, 00:12:59.039 --> 00:13:01.200 offending others, taking things personally. This 00:13:01.200 --> 00:13:06.120 is about your business, okay? Be efficient. You 00:13:06.120 --> 00:13:07.860 know, I would also say that kind of just helps 00:13:07.860 --> 00:13:10.240 with just the ease and posting in general. If 00:13:10.240 --> 00:13:12.100 you just kind of take yourself out of it and 00:13:12.100 --> 00:13:14.340 you just remember that this is for your business 00:13:14.340 --> 00:13:17.220 too, you know, while we want to make it like 00:13:17.220 --> 00:13:19.820 easy, fun, however, and also with everything 00:13:19.820 --> 00:13:21.480 that Christian said with the technical aspects 00:13:21.480 --> 00:13:27.220 of it, we definitely want to just, yeah, we want 00:13:27.220 --> 00:13:33.299 to make sure that, yeah, we're just keeping it 00:13:33.299 --> 00:13:40.730 light. i agree a hundred percent on all of those 00:13:40.730 --> 00:13:43.990 points and one thing you said earlier was about 00:13:43.990 --> 00:13:46.590 like remembering why you're doing this and i 00:13:46.590 --> 00:13:48.990 had seen that in a video once but it was like 00:13:48.990 --> 00:13:51.429 about starting a youtube channel and how terrible 00:13:51.429 --> 00:13:54.309 it would be but put your why up but i think that's 00:13:54.309 --> 00:13:56.889 for everything that you do in your business some 00:13:56.889 --> 00:13:58.929 days are going to be really hard just remembering 00:13:58.929 --> 00:14:01.980 why you are doing this. will always help you 00:14:01.980 --> 00:14:04.480 get through that hard stuff, including showing 00:14:04.480 --> 00:14:07.080 up on social media, which is more challenging 00:14:07.080 --> 00:14:09.940 for some than it is for others. And like I said, 00:14:10.120 --> 00:14:12.379 even though you see me here, like very confident, 00:14:12.500 --> 00:14:15.019 people associate me with confidence, people associate 00:14:15.019 --> 00:14:17.960 me with being outspoken and not having issues 00:14:17.960 --> 00:14:20.779 expressing myself, but I actually do. I actually 00:14:20.779 --> 00:14:23.279 don't feel comfortable. I actually don't like 00:14:23.279 --> 00:14:26.000 it. I don't like social media. Personally, I 00:14:26.000 --> 00:14:30.139 think I'm an old soul and I'm an in -person energy. 00:14:29.929 --> 00:14:34.149 kind of person, right? But, but guess what? This 00:14:34.149 --> 00:14:38.169 is the world we're living in, you know, and social 00:14:38.169 --> 00:14:42.129 clout does translate to real life clout, which 00:14:42.129 --> 00:14:44.370 is crazy to me, you know, the way you show up 00:14:44.370 --> 00:14:47.330 online, people start associating you that way 00:14:47.330 --> 00:14:49.529 and like person and then they start respecting 00:14:49.529 --> 00:14:52.490 you that way, or not respecting you that way, 00:14:52.590 --> 00:14:54.929 right? And I know that that adds to the pressure, 00:14:54.929 --> 00:14:58.820 but I say this because again, it all goes back 00:14:58.820 --> 00:15:00.679 to your mindset and some days we're gonna have 00:15:00.679 --> 00:15:02.799 easy days like you're saying, some days we're 00:15:02.799 --> 00:15:05.120 gonna have harder days, but that's why you just 00:15:05.120 --> 00:15:08.740 gotta make it easy for yourself and put your 00:15:08.740 --> 00:15:10.740 blinders on and don't get in your head, don't 00:15:10.740 --> 00:15:14.940 get in your own way of your success. Yeah, and 00:15:14.940 --> 00:15:17.320 I feel like in my position, that's where I try 00:15:17.320 --> 00:15:19.620 to be the little cushion to Christian's pins 00:15:19.620 --> 00:15:22.299 for our estheticians, right? Like, you know, 00:15:22.399 --> 00:15:24.000 I just try to say, you know, just remember you're 00:15:24.000 --> 00:15:26.700 doing great, sweetie. You're doing amazing. You 00:15:26.700 --> 00:15:29.529 know? And yeah, like again, just, you know, to 00:15:29.529 --> 00:15:31.529 remind like, you know, like we're, we're all 00:15:31.529 --> 00:15:33.669 trying to do the same thing. And, you know, and 00:15:33.669 --> 00:15:36.450 also, you know, just like reaching out to other 00:15:36.450 --> 00:15:38.370 estheticians, you know, getting help and asking 00:15:38.370 --> 00:15:40.490 what they're doing to just like also really helps, 00:15:40.690 --> 00:15:42.769 you know, so I would also just recommend that 00:15:42.769 --> 00:15:45.889 too, just on top of everything. I also would 00:15:45.889 --> 00:15:49.350 love to remind people that follower count doesn't 00:15:49.350 --> 00:15:53.529 matter. The count of, you know, it can feel very 00:15:53.529 --> 00:15:55.490 discouraging, right? Oh, I only got two likes 00:15:55.490 --> 00:15:58.500 on this post or you know, I only got a handful 00:15:58.500 --> 00:16:02.080 of comments and they weren't very personal. That 00:16:02.080 --> 00:16:06.879 you have to remember your account is an extension 00:16:06.879 --> 00:16:09.740 of your portfolio. It is your digital portfolio. 00:16:10.360 --> 00:16:12.639 It is an extension of your business. It is your 00:16:12.639 --> 00:16:16.419 business card. It is now your social media handles 00:16:16.419 --> 00:16:21.100 are replacing your website. Instead of having 00:16:21.100 --> 00:16:23.440 a landing page and a website. Now, this isn't 00:16:23.440 --> 00:16:25.700 to say it's a replacement. Your website is very 00:16:25.700 --> 00:16:28.139 important because social media can go away tomorrow. 00:16:28.620 --> 00:16:30.919 A platform can go obsolete tomorrow and you need 00:16:30.919 --> 00:16:34.600 to own your emails, right? You need to have a 00:16:34.600 --> 00:16:39.019 data list and a database that you own. So make 00:16:39.019 --> 00:16:42.179 sure you have your website, but your social media 00:16:42.179 --> 00:16:44.519 account has now replaced the landing page that 00:16:44.519 --> 00:16:47.529 people normally go to for a website. Right. And 00:16:47.529 --> 00:16:50.350 have a very clear point of view. When we were 00:16:50.350 --> 00:16:52.970 talking about having those content pillars and 00:16:52.970 --> 00:16:56.009 that list of organization, those content pillars 00:16:56.009 --> 00:16:58.090 are going to allow you to have a cohesive and 00:16:58.090 --> 00:17:00.710 consistent through line of your point of view. 00:17:00.710 --> 00:17:02.210 And it's going to show that you have a strong 00:17:02.210 --> 00:17:04.589 point of view. That strong point of view is going 00:17:04.589 --> 00:17:09.730 to attract the right customers to you. Yeah, 00:17:09.730 --> 00:17:12.869 that's I usually always tell people that if you 00:17:12.869 --> 00:17:14.829 meet somebody in person and you tell them what 00:17:14.829 --> 00:17:19.160 to do, What you do they are gonna go and find 00:17:19.160 --> 00:17:23.140 you online and like you know look you up so whenever 00:17:23.140 --> 00:17:26.000 you're creating content what do you want people 00:17:26.000 --> 00:17:29.559 to know or see about you as an institution as 00:17:29.559 --> 00:17:32.220 your business and sometimes that at the beginning 00:17:32.220 --> 00:17:34.839 is the way you get clients from first meeting 00:17:34.839 --> 00:17:38.660 them in person having them see your online profile 00:17:38.660 --> 00:17:41.740 and make sure that you're the one for them. And 00:17:41.740 --> 00:17:44.059 then it grows from there because you're not, 00:17:44.059 --> 00:17:46.420 oh, it's not always going to just take off and 00:17:46.420 --> 00:17:48.440 you're just going to start getting clients all 00:17:48.440 --> 00:17:50.279 of a sudden. You really have to kind of build 00:17:50.279 --> 00:17:54.779 it up and work at it. Totally. You know, really 00:17:54.779 --> 00:17:57.259 quick, just to add, I always liken it to working 00:17:57.259 --> 00:17:59.200 out your body. You're not going to see instant 00:17:59.200 --> 00:18:02.039 results, but the more consistent you get, you're 00:18:02.039 --> 00:18:03.740 going to see that and you're going to see the 00:18:03.740 --> 00:18:05.279 engagement that you want to see. You know, like 00:18:05.279 --> 00:18:07.359 Christian said, you don't have to have thousands 00:18:07.359 --> 00:18:09.960 of followers, but when you have your core group 00:18:09.960 --> 00:18:12.000 of people who are constantly engaging with you, 00:18:12.140 --> 00:18:14.359 that's when you found your audience. Right. And 00:18:14.359 --> 00:18:16.859 you want to keep building that. So I always just 00:18:16.859 --> 00:18:19.160 say slow and steady runs the race. Right. Like 00:18:19.160 --> 00:18:22.859 just always remember that in the process. Yeah, 00:18:22.859 --> 00:18:26.690 I have. way less than 10 ,000 followers, but 00:18:26.690 --> 00:18:29.150 I've gotten more than millions of views on several 00:18:29.150 --> 00:18:31.869 posts, you know, and I was never worried about 00:18:31.869 --> 00:18:34.549 virality. I've never worried about being viral. 00:18:35.109 --> 00:18:37.869 Anytime that you get more views and more reach 00:18:37.869 --> 00:18:40.430 than you have followers, that's successful. So 00:18:40.430 --> 00:18:43.589 if you only have like 82 followers or a few hundred 00:18:43.589 --> 00:18:45.970 followers and you got a thousand views, that 00:18:45.970 --> 00:18:50.059 was a very successful post. Right. If we get 00:18:50.059 --> 00:18:53.660 any listener questions, we'd love to answer them. 00:18:53.819 --> 00:18:57.140 And I can totally go on and get more technical 00:18:57.140 --> 00:19:00.579 about like, now let's really talk about, you 00:19:00.579 --> 00:19:02.599 know, other aspects when it comes to editing, 00:19:02.880 --> 00:19:06.200 scheduling, tools, et cetera. But it really starts 00:19:06.200 --> 00:19:08.099 with mindset. That's what I just want to remind 00:19:08.099 --> 00:19:13.140 people. You are the only obstacle in your way 00:19:13.140 --> 00:19:17.539 of success. It's not other people. It's not competition. 00:19:18.430 --> 00:19:22.390 Yes, we can blame things on society, the economy, 00:19:22.670 --> 00:19:25.269 et cetera, but there's so many people that come 00:19:25.269 --> 00:19:27.190 out on top because they don't let those things 00:19:27.190 --> 00:19:29.849 weigh them down and hold them back because they're 00:19:29.849 --> 00:19:33.910 aware that, you know, for example, I listened 00:19:33.910 --> 00:19:37.470 to this actress a long time ago say something 00:19:37.470 --> 00:19:40.589 like, when I used to audition and I would never 00:19:40.589 --> 00:19:43.549 get parts and I would feel discouraged because, 00:19:43.930 --> 00:19:45.390 you know, I would walk in the room and there's 00:19:45.390 --> 00:19:47.410 like 50 girls that look just like me reading 00:19:47.410 --> 00:19:49.990 for the same part, I would never book anything. 00:19:50.049 --> 00:19:52.549 But when I shifted my mindset into thinking, 00:19:53.170 --> 00:19:55.809 it's just between me and the person who gets 00:19:55.809 --> 00:19:59.769 it. I have a 50 -50 chance. It's between myself 00:19:59.769 --> 00:20:03.619 and the person who books it. That's it. You don't 00:20:03.619 --> 00:20:07.519 got to worry about anything else. So again, it's 00:20:07.519 --> 00:20:10.799 your mindset. You can't let the state of the 00:20:10.799 --> 00:20:15.000 world and the economy and what other people are 00:20:15.000 --> 00:20:18.640 doing hold you back from your personal success. 00:20:18.819 --> 00:20:22.900 And you get to define what that looks like. Absolutely. 00:20:23.440 --> 00:20:25.480 So you're in control at the end of the day, is 00:20:25.480 --> 00:20:27.980 what I'm trying to say. Take accountability for 00:20:27.980 --> 00:20:30.440 your control and your actions and your outcomes. 00:20:32.299 --> 00:20:36.259 That's an amazing message. And I think we have 00:20:36.259 --> 00:20:39.079 given our listeners and viewers lots and lots 00:20:39.079 --> 00:20:41.119 of information, but if they take one thing away, 00:20:41.240 --> 00:20:45.180 it's just get out there and do it. And then come 00:20:45.180 --> 00:20:47.240 back and listen again and get some more tips. 00:20:49.900 --> 00:20:52.880 There's lots of information here today. I'm going 00:20:52.880 --> 00:20:55.500 to put your information in the description. So 00:20:55.500 --> 00:20:57.619 if anyone has questions, they can either leave 00:20:57.619 --> 00:21:00.500 a comment for us or reach out to you directly. 00:21:00.970 --> 00:21:03.910 and ask all the questions. And we are going to 00:21:03.910 --> 00:21:06.690 have you back again because I could talk to you 00:21:06.690 --> 00:21:10.369 both for hours. Same. Obviously, you know, we 00:21:10.369 --> 00:21:14.789 can chat, right? Yeah. Well, thank you so much. 00:21:15.950 --> 00:21:17.930 Thanks for listening to Beauty Babble.