WEBVTT 00:00:00.000 --> 00:00:02.960 If you're a solo esthetician and you hate creating 00:00:02.960 --> 00:00:05.500 content or can't seem to get clients on social 00:00:05.500 --> 00:00:10.779 media, then you want to keep listening. On today's 00:00:10.779 --> 00:00:12.900 Beauty Babble, we're getting to the truth about 00:00:12.900 --> 00:00:16.160 growing on social as a solo esty without a content 00:00:16.160 --> 00:00:20.140 team. I'm Doreen, brand and content strategist 00:00:20.140 --> 00:00:22.370 and former esthetician. And I'm Suzanne, San 00:00:22.370 --> 00:00:24.429 Francisco certified esthetician with over 30 00:00:24.429 --> 00:00:27.629 years, former spa owner and now educator mentor 00:00:27.629 --> 00:00:31.530 to beauty pros. Today we're joined by two pros 00:00:31.530 --> 00:00:34.729 who live and breathe beauty socials, Christian 00:00:34.729 --> 00:00:39.369 Oshawa. and Chrissy Roberts. Christian is a digital 00:00:39.369 --> 00:00:42.409 content manager with 2L Skincare and Baradun 00:00:42.409 --> 00:00:45.630 Wax, and Chrissy is community manager with 2L 00:00:45.630 --> 00:00:48.329 and Baradun. Christian and Chrissy, thank you 00:00:48.329 --> 00:00:50.630 for being part of this conversation and for bringing 00:00:50.630 --> 00:00:53.570 your expertise to our audience. Thank you for 00:00:53.570 --> 00:00:58.439 having our American selves on the pod. No, we're 00:00:58.439 --> 00:01:02.259 not holding that against you. No, please don't. 00:01:02.380 --> 00:01:04.700 I'm glad it finally we finally got this connect. 00:01:04.799 --> 00:01:07.540 I know you're busy, busy down there with all 00:01:07.540 --> 00:01:09.719 of the changes and new things happening. So it's 00:01:09.719 --> 00:01:13.560 exciting. Well, this is a big topic and I know 00:01:13.560 --> 00:01:17.200 that we can all talk about this for. hours probably, 00:01:17.659 --> 00:01:22.700 but when we talk about solo aestheticians showing 00:01:22.700 --> 00:01:25.780 up on social media, a lot of what I hear is, 00:01:25.920 --> 00:01:28.680 I'm not a content creator or I hate it. What 00:01:28.680 --> 00:01:33.159 would you say to those aestheticians? I would 00:01:33.159 --> 00:01:36.219 love to touch on this. You know, I work full 00:01:36.219 --> 00:01:38.519 time for the brand as a content manager where 00:01:38.519 --> 00:01:41.319 we do have a content team where I help produce 00:01:41.319 --> 00:01:44.180 the content. We strategize. It's a big operation, 00:01:44.180 --> 00:01:47.359 but I am also a small business owner with my 00:01:47.359 --> 00:01:50.640 own aesthetics practice. And I know what that 00:01:50.640 --> 00:01:53.900 feeling is like. It is very easy to get overwhelmed. 00:01:54.239 --> 00:01:57.480 right? It's very easy to feel like you need to 00:01:57.480 --> 00:02:00.040 be on every single platform. Oh my gosh, I need 00:02:00.040 --> 00:02:02.340 to get on TikTok because everyone's on TikTok 00:02:02.340 --> 00:02:04.659 and that algorithm is favoring content creators. 00:02:04.879 --> 00:02:06.719 But I don't know if my business is there, but 00:02:06.719 --> 00:02:09.960 I'm more of like a Facebook girlie, right? So 00:02:09.960 --> 00:02:14.180 very easy to compare yourself to others. Very 00:02:14.180 --> 00:02:16.719 easy to feel like you're not doing enough. It's 00:02:16.719 --> 00:02:19.719 very easy for that imposter syndrome to start 00:02:19.719 --> 00:02:24.300 kicking in. And no matter how much of a qualification 00:02:24.300 --> 00:02:27.379 you might have, right? Whether you studied this 00:02:27.379 --> 00:02:29.240 professionally, whether you've worked in this 00:02:29.240 --> 00:02:32.360 professionally, we're all going to feel that 00:02:32.360 --> 00:02:35.139 pressure coming from inside the house and external 00:02:35.139 --> 00:02:39.340 pressure. So where I love to suggest people get 00:02:39.340 --> 00:02:42.020 started is find a platform that feels native 00:02:42.020 --> 00:02:45.719 to you. Where are you already the most engaged, 00:02:45.740 --> 00:02:49.759 right? Is it Twitter? Is it YouTube? Is it TikTok, 00:02:50.000 --> 00:02:53.400 right? Maybe it's Facebook groups. And there's 00:02:53.400 --> 00:02:56.219 nothing wrong with just focusing on one platform 00:02:56.219 --> 00:02:58.199 if you know that you're going to get overwhelmed 00:02:58.199 --> 00:03:01.300 easily and then figuring out how you can translate 00:03:01.300 --> 00:03:04.800 whatever you're doing on that platform to other 00:03:04.800 --> 00:03:09.669 channels. I love that. That's good. Yeah, you 00:03:09.669 --> 00:03:11.530 know, just to add to what Christian said, you 00:03:11.530 --> 00:03:14.530 know, it, we're all busy people, right? And what 00:03:14.530 --> 00:03:17.270 I always tell everyone is that we want this to 00:03:17.270 --> 00:03:19.210 be an extension of what we're already doing. 00:03:19.409 --> 00:03:21.509 You know, we don't want socials to feel like 00:03:21.509 --> 00:03:24.430 homework. You know, it should be, it should be 00:03:24.430 --> 00:03:27.250 fun. We don't want it to be overwhelming. So, 00:03:27.270 --> 00:03:29.210 you know, you do want to pick that platform that 00:03:29.210 --> 00:03:31.050 is right for you. You want to think about what 00:03:31.050 --> 00:03:32.770 kind of audience you want to have, what kind 00:03:32.770 --> 00:03:34.330 of clients you want to reach to. That's really 00:03:34.330 --> 00:03:36.990 important as well. But again, don't overwhelm 00:03:36.990 --> 00:03:39.849 yourself with trying to get a hold of everybody, 00:03:40.069 --> 00:03:42.210 you know, because as I'm sure we're going to 00:03:42.210 --> 00:03:44.250 get into, you know, the algorithm is always changing. 00:03:44.389 --> 00:03:45.870 You know, we always have to feel like we keep 00:03:45.870 --> 00:03:48.430 up with everything, but it's about establishing 00:03:48.430 --> 00:03:51.310 a pattern that is right for you. And just as 00:03:51.310 --> 00:03:53.229 long as you have a consistent cadence and you 00:03:53.229 --> 00:03:54.930 know who you're speaking to, you're going to 00:03:54.930 --> 00:03:57.490 be just fine. So I'm sure we'll get into more 00:03:57.490 --> 00:04:00.050 later, but I'm always just trying to stress like 00:04:00.050 --> 00:04:02.449 the comfortability of it all, because again, 00:04:02.590 --> 00:04:05.629 you just, you really don't want it to be an added 00:04:05.629 --> 00:04:08.110 stress. You want it to be fun. because then it's 00:04:08.110 --> 00:04:10.789 gonna translate to your audience that you're 00:04:10.789 --> 00:04:12.750 having a good time in your business. So I think 00:04:12.750 --> 00:04:17.230 that's really important. Absolutely. I know, 00:04:17.329 --> 00:04:18.910 Christian, you touched on this a little bit, 00:04:18.910 --> 00:04:21.389 but just for our listeners and our viewers, tell 00:04:21.389 --> 00:04:25.589 us a bit about what you do on a day to day and 00:04:25.589 --> 00:04:28.209 to give them a little bit of perspective of where 00:04:28.209 --> 00:04:31.160 you're coming from. Yeah. So as a digital content 00:04:31.160 --> 00:04:34.220 manager, you know, for a professional grade skincare 00:04:34.220 --> 00:04:37.680 brand by pros for pros and a wax brand, it's 00:04:37.680 --> 00:04:42.199 a pretty big animal, right? And it's like, I 00:04:42.199 --> 00:04:46.420 conceptualize and strategize our email campaigns, 00:04:47.959 --> 00:04:51.600 landing pages, banners, social media, graphics. 00:04:51.860 --> 00:04:54.319 I work with the whole team, the marketing team, 00:04:54.620 --> 00:04:59.949 Kristen as well. We meet constantly. Um, like 00:04:59.949 --> 00:05:02.930 I said, a lot of it is conceptualizing strategy, 00:05:03.990 --> 00:05:07.470 blogs, all the social media channels. I produce 00:05:07.470 --> 00:05:12.810 the content when we are in our office. We typically 00:05:12.810 --> 00:05:16.410 have monthly shoots. So I work with a videography 00:05:16.410 --> 00:05:21.930 team. I work with our. marketing team and models, 00:05:22.050 --> 00:05:24.250 other aestheticians that we bring in for content, 00:05:24.430 --> 00:05:27.029 our educators. So I feel like I'm constantly 00:05:27.029 --> 00:05:30.709 talking to like 50 people minimum a day. So it's 00:05:30.709 --> 00:05:34.389 a lot of dialogue to manage. And that's what 00:05:34.389 --> 00:05:38.250 I do regularly. And then for my business, because 00:05:38.250 --> 00:05:41.529 I work full time doing this for a brand, when 00:05:41.529 --> 00:05:43.990 it comes to my personal business, it's just what 00:05:43.990 --> 00:05:46.730 I can take on. It's by appointment only. And 00:05:46.730 --> 00:05:49.839 it's typically very limited hours, but I still 00:05:49.839 --> 00:05:53.319 like to maintain my practice. And all of my clients 00:05:53.319 --> 00:05:57.220 that I've ever worked on have primarily come 00:05:57.220 --> 00:05:59.579 from Instagram. That's great. Well, you'll have 00:05:59.579 --> 00:06:03.699 to tell us more about that in a little bit. Chrissy, 00:06:03.759 --> 00:06:05.459 why don't you talk about what you do on a day 00:06:05.459 --> 00:06:08.300 to day? Yeah, so similar to Christian, like you 00:06:08.300 --> 00:06:10.740 said, I mean, we are a small remote team, but 00:06:10.740 --> 00:06:13.480 we have like a global reach, right? So we are 00:06:13.480 --> 00:06:16.079 constantly talking, constantly in meetings about 00:06:16.079 --> 00:06:18.379 strategy. So we do wear a lot of different hats, 00:06:18.399 --> 00:06:20.560 but for me, primarily, like Christian said, I 00:06:20.560 --> 00:06:23.100 help curate that content as well. I schedule 00:06:23.100 --> 00:06:25.720 our calendar to make sure that we're. that our 00:06:25.720 --> 00:06:27.699 audience is getting the proper messaging of what 00:06:27.699 --> 00:06:30.360 we're trying to convey, right? So I help there. 00:06:30.379 --> 00:06:32.819 And then I also manage our Instagram and Facebook 00:06:32.819 --> 00:06:35.439 accounts. So I am the voice behind the account. 00:06:35.680 --> 00:06:37.540 So whenever someone is DMing, like I really, 00:06:37.540 --> 00:06:40.500 I'm a chatty Cathy. So I love talking to everyone. 00:06:40.560 --> 00:06:43.379 Yeah. So, you know, when you DM us about a question 00:06:43.379 --> 00:06:45.500 or, you know, if you need to get ahold of someone 00:06:45.500 --> 00:06:47.279 else or if you need a link to something, I am 00:06:47.279 --> 00:06:50.079 always there. So I really just try to maintain 00:06:50.079 --> 00:06:52.699 a healthy line of communication between all channels, 00:06:52.699 --> 00:06:55.420 but really I try to nurture. our esthetician 00:06:55.420 --> 00:06:57.639 community so that they can nurture their clients 00:06:57.639 --> 00:07:01.040 because again you know with socials it's it can 00:07:01.040 --> 00:07:03.240 be a bit of a beast, but we want to make sure 00:07:03.240 --> 00:07:05.879 that they feel the presence of our support so 00:07:05.879 --> 00:07:07.620 that if they need questions with, okay, what 00:07:07.620 --> 00:07:10.519 do I put in my bio or, you know, how can I showcase, 00:07:10.519 --> 00:07:13.100 you know, this case study of this client, you 00:07:13.100 --> 00:07:15.019 know what I mean? Like we're, we're there for 00:07:15.019 --> 00:07:17.680 them in that aspect. So every day I find myself 00:07:17.680 --> 00:07:20.540 communicating with at least like 10 different 00:07:20.540 --> 00:07:23.060 estes on different channels of like what to do 00:07:23.060 --> 00:07:25.139 or how to use something or however. So I'm always 00:07:25.139 --> 00:07:27.699 on my toes. I'm always in our tech manual, always 00:07:27.699 --> 00:07:29.660 talking to our director of education because 00:07:29.769 --> 00:07:31.829 I am, you know, not a professional esthetician, 00:07:31.970 --> 00:07:34.649 right? So I'm just learning a lot by osmosis 00:07:34.649 --> 00:07:36.990 and like, you know, through this position. So 00:07:36.990 --> 00:07:40.110 it's constantly, you know, just a constant well 00:07:40.110 --> 00:07:43.569 of information that I'm diving into. So I really 00:07:43.569 --> 00:07:46.310 just... love that aspect of our job and what 00:07:46.310 --> 00:07:48.790 we do at 2L Barrett and we're just constantly 00:07:48.790 --> 00:07:51.029 involved in the community. We're really like 00:07:51.029 --> 00:07:53.410 up in your business for real. Like, like Christian 00:07:53.410 --> 00:07:55.509 said, I think before, you know, you feel free 00:07:55.509 --> 00:07:57.910 to email us because, you know, we, we want to 00:07:57.910 --> 00:07:59.430 be there for you. You want us to feel our presence. 00:07:59.550 --> 00:08:01.350 So I just kind of make sure that that is felt 00:08:01.350 --> 00:08:03.930 and that just the communication is very clear 00:08:03.930 --> 00:08:05.829 and that everyone needs, everyone has what they 00:08:05.829 --> 00:08:08.829 need from us. So this topic, it's a big one. 00:08:09.089 --> 00:08:11.829 I think a lot of Estes are. overwhelmed by it 00:08:11.829 --> 00:08:13.149 because they're on their own. They don't have 00:08:13.149 --> 00:08:15.509 a content team. They don't have all of these 00:08:15.509 --> 00:08:18.790 people to work with. So how do we break it down 00:08:18.790 --> 00:08:21.610 for them, the professional, if they're just starting 00:08:21.610 --> 00:08:23.949 out or they're really looking at, now's the time. 00:08:23.970 --> 00:08:26.689 I really need to do something different. What 00:08:26.689 --> 00:08:29.610 could you give them or tell them? Maybe a few 00:08:29.610 --> 00:08:32.169 steps to get started with this so they can start 00:08:32.169 --> 00:08:33.909 learning to grow their business through Instagram. 00:08:34.210 --> 00:08:37.730 Absolutely. My golden rule when it comes to content 00:08:37.730 --> 00:08:41.110 creation and anything social media, And I need 00:08:41.110 --> 00:08:43.929 everyone to say this out loud in their commute, 00:08:44.250 --> 00:08:46.090 in their car, in their treatment room, wherever 00:08:46.090 --> 00:08:50.870 you're listening. Repeat after me. Done is better 00:08:50.870 --> 00:08:56.629 than perfect. Done is better than perfect. Love 00:08:56.629 --> 00:08:59.649 that. Remind yourself that every single day, 00:08:59.809 --> 00:09:02.049 that needs to be your mantra every single day 00:09:02.049 --> 00:09:05.080 until you get comfortable. with showing up for 00:09:05.080 --> 00:09:07.159 your business because it's not just showing up 00:09:07.159 --> 00:09:08.799 for yourself, it's showing up for your business. 00:09:09.100 --> 00:09:11.600 And in this age, it's showing up for your clients. 00:09:11.659 --> 00:09:14.580 It's actually offering professionalism. It's 00:09:14.580 --> 00:09:17.000 part of your treatment at this point to educate 00:09:17.000 --> 00:09:19.820 clients, to remind clients online. And I want 00:09:19.820 --> 00:09:23.259 to remind the professional, we've never had this 00:09:23.259 --> 00:09:27.059 much access to potential client leads. Back in 00:09:27.059 --> 00:09:29.809 the day, you would have had to pound the pavement 00:09:29.809 --> 00:09:32.750 with flyers, business cards, prints, marketing 00:09:32.750 --> 00:09:35.409 materials, whatever. You need to shift your focus. 00:09:35.549 --> 00:09:38.110 Not that I think that that stuff doesn't matter. 00:09:38.330 --> 00:09:40.269 I think print still matters. I think business 00:09:40.269 --> 00:09:42.330 cards still matter. I am a little old school 00:09:42.330 --> 00:09:44.549 like that too. You never know where you're gonna 00:09:44.549 --> 00:09:47.210 meet a client. I've definitely made friends and 00:09:47.210 --> 00:09:49.429 made clients in line at the grocery store, you 00:09:49.429 --> 00:09:52.529 know, just talking freely about skin. But really 00:09:52.529 --> 00:09:55.879 embodying... What you do and who you are and 00:09:55.879 --> 00:09:59.639 being a representation for what you do Also translates 00:09:59.639 --> 00:10:03.379 digitally, right? So the place you want to start 00:10:03.379 --> 00:10:05.419 is remind yourself done is better than perfect 00:10:05.419 --> 00:10:08.519 Next start on one platform that you're already 00:10:08.519 --> 00:10:12.539 native on right if you are like myself more comfortable 00:10:12.539 --> 00:10:16.700 on Instagram That's where you have more Engagement 00:10:16.700 --> 00:10:19.840 or where you're more engaged start with Instagram. 00:10:19.840 --> 00:10:22.289 I'm not trying to be on every app I'm going to 00:10:22.289 --> 00:10:24.870 be real. I'm not really a fan of TikTok. I don't 00:10:24.870 --> 00:10:28.809 need another distraction in my life. For me, 00:10:28.909 --> 00:10:31.129 where I have found the most success is Instagram 00:10:31.129 --> 00:10:33.950 because it's the easiest for me to do and it's 00:10:33.950 --> 00:10:36.669 the least overwhelming for me to do. So after 00:10:36.669 --> 00:10:38.690 you remind yourself done is better than perfect 00:10:38.690 --> 00:10:41.190 and you find the platform that you feel comfortable 00:10:41.190 --> 00:10:46.139 on. I would suggest. make a mood board or save 00:10:46.139 --> 00:10:48.720 some pieces of content that really resonate with 00:10:48.720 --> 00:10:51.480 you and figure out a way that you can repurpose 00:10:51.480 --> 00:10:54.559 them. And I would even argue, seek inspiration 00:10:54.559 --> 00:10:56.860 outside of skincare, outside of the aesthetics 00:10:56.860 --> 00:11:00.120 industry. I take all of my inspo from fashion. 00:11:00.799 --> 00:11:05.190 I take my inspo from makeup. hair, other beauty 00:11:05.190 --> 00:11:07.970 categories, right, that aren't necessarily going 00:11:07.970 --> 00:11:10.730 to translate into an aesthetics business. You 00:11:10.730 --> 00:11:12.730 just never know where you can find inspiration 00:11:12.730 --> 00:11:14.950 from. I'm not trying to be like everybody else. 00:11:14.970 --> 00:11:16.929 I'm not going to do what everybody else is doing. 00:11:17.250 --> 00:11:20.250 And for me, what I find the content that translates 00:11:20.250 --> 00:11:24.289 either into an appointment or a sale is when 00:11:24.289 --> 00:11:28.769 I just share personal stories, whether it's about 00:11:28.769 --> 00:11:32.250 my skin, whether it's about an interaction I 00:11:32.250 --> 00:11:35.350 had that day, whether I'm showing you my outfit 00:11:35.350 --> 00:11:39.710 or the concert I'm at, a lot of it is just sharing 00:11:39.710 --> 00:11:42.350 what you feel comfortable with. And you never 00:11:42.350 --> 00:11:45.750 know how that conversation, that reaction, that 00:11:45.750 --> 00:11:48.269 response can end up translating into a booking 00:11:48.269 --> 00:11:51.210 or into a sale. So again, don't overthink it. 00:11:51.289 --> 00:11:53.809 You don't have to like, necessarily straight 00:11:53.809 --> 00:11:56.610 up showcase product. Now, I think it's smart 00:11:56.610 --> 00:12:00.190 for you to do, but people need to see things 00:12:00.190 --> 00:12:03.570 so many times before they think, oh, let me purchase. 00:12:04.049 --> 00:12:06.870 Oh, wait, you know, now when they have a skincare 00:12:06.870 --> 00:12:09.509 concern, when they're, you know, getting out 00:12:09.509 --> 00:12:11.889 of the shower, and there's a huge day or breakout 00:12:11.889 --> 00:12:14.029 on their face, now they're gonna think of you 00:12:14.029 --> 00:12:16.129 because they saw you post a few times today, 00:12:16.389 --> 00:12:19.429 or they've been seeing you post consistently. 00:12:19.809 --> 00:12:22.110 And now they're like, wait, I have this concern. 00:12:22.519 --> 00:12:25.259 who can I go to, right? So that's the importance 00:12:25.259 --> 00:12:27.659 of showing up for your business and for your 00:12:27.659 --> 00:12:32.340 clients digitally. And another place or another 00:12:32.340 --> 00:12:35.159 thing to do in the beginning is start engaging 00:12:35.159 --> 00:12:37.159 with the people you want to attract as a client. 00:12:37.419 --> 00:12:39.600 You can't expect people to come to you if you're 00:12:39.600 --> 00:12:41.799 not coming to the people. Like you need to be 00:12:41.799 --> 00:12:43.879 commenting on people's posts and not just heart 00:12:43.879 --> 00:12:46.620 emojis, but comment something worth responding 00:12:46.620 --> 00:12:49.879 to, right? And I think it's very easy for us 00:12:49.879 --> 00:12:53.240 to forget like, I'm gonna be honest with you, 00:12:53.240 --> 00:12:56.539 there's so much content pollution. There's so 00:12:56.539 --> 00:12:59.299 much garbage out there. There's so much copycat. 00:12:59.539 --> 00:13:01.100 There's like, I'm gonna be honest with you, I 00:13:01.100 --> 00:13:03.879 don't think everyone is that interesting, you 00:13:03.879 --> 00:13:06.000 know, but at the end of the day, I can't be a 00:13:06.000 --> 00:13:07.820 hater because they're doing it and it's translating 00:13:07.820 --> 00:13:10.259 to sales. So it's like, do you want to be a bitter 00:13:10.259 --> 00:13:12.340 hater, small business owner, or do you want to 00:13:12.340 --> 00:13:14.899 be a thriving one? And guess what the people 00:13:14.899 --> 00:13:16.899 who are thriving are the people who lean into 00:13:16.899 --> 00:13:20.320 the cringe, the people that are the most successful. 00:13:20.799 --> 00:13:23.659 are the people who are not afraid to make themselves 00:13:23.659 --> 00:13:26.980 look bad or show up in an imperfect manner online. 00:13:27.220 --> 00:13:29.240 So that's where I always think that's starting. 00:13:30.580 --> 00:13:32.179 Yeah, just to add to that, Christian, because 00:13:32.179 --> 00:13:35.039 I mean, so many points there. I think that... 00:13:35.000 --> 00:13:37.200 You know, people really want to know how the 00:13:37.200 --> 00:13:39.460 sausage is made. Right. Like I always say that 00:13:39.460 --> 00:13:41.480 people want to see behind the scenes. It's not 00:13:41.480 --> 00:13:44.419 just product anymore. People want to know the 00:13:44.419 --> 00:13:47.059 esthetician. So it can almost feel like a personal 00:13:47.059 --> 00:13:49.019 account, you know, your day to day and what you're 00:13:49.019 --> 00:13:51.100 doing, you know, again, back to just making it 00:13:51.100 --> 00:13:54.000 fun and making it personal. Right. Because, you 00:13:54.000 --> 00:13:56.750 know, Unfortunately, we're in really tough times 00:13:56.750 --> 00:13:58.450 and people know what they can and can't afford. 00:13:58.629 --> 00:14:00.450 I mean, let's be real, you know, when you're 00:14:00.450 --> 00:14:02.090 going out, like, you know, if you can get something 00:14:02.090 --> 00:14:04.429 or not and however, but when you want to invest 00:14:04.429 --> 00:14:06.149 in something, when you want to treat yourself 00:14:06.149 --> 00:14:08.490 and give yourself that elevation, you want to 00:14:08.490 --> 00:14:12.169 go to someone who you can feel. I mean, I. I 00:14:12.169 --> 00:14:13.950 don't know how else to say it, but I think that 00:14:13.950 --> 00:14:15.809 you kind of have to feel like an entity. You 00:14:15.809 --> 00:14:18.070 have to feel tangible. So with what Christian 00:14:18.070 --> 00:14:20.970 is saying, an extension of that is engaging with 00:14:20.970 --> 00:14:22.789 the people that you want to have as clients. 00:14:22.809 --> 00:14:25.129 So that kind of looks like, you know, going into 00:14:25.129 --> 00:14:27.269 people's comments and, you know, just like praising 00:14:27.269 --> 00:14:29.509 their work or just saying, hey, like, you know, 00:14:29.509 --> 00:14:31.289 I have this thing going on, you know, come visit 00:14:31.289 --> 00:14:34.610 my page or however. And it's so low stakes. Like 00:14:34.610 --> 00:14:36.850 I always tell people this is such a low stakes 00:14:36.850 --> 00:14:39.309 thing, right? You know, like it's it's just, 00:14:39.610 --> 00:14:42.690 you know, you just you just post and go and you're 00:14:42.690 --> 00:14:45.090 trying to build a community. But these are things 00:14:45.090 --> 00:14:47.549 that you, you do have to do just to make yourself 00:14:47.549 --> 00:14:50.309 feel, you know, like a real person. And like 00:14:50.309 --> 00:14:52.629 the person that you want to come to you is investing 00:14:52.629 --> 00:14:55.350 in you and not just a person trying to sell their 00:14:55.350 --> 00:14:57.049 product and their services. Because like Christian 00:14:57.049 --> 00:14:59.350 said, there's so much pollution out there. There's 00:14:59.350 --> 00:15:02.029 so many people just trying to just sell themselves. 00:15:02.029 --> 00:15:03.889 So how can you differentiate? And that's just 00:15:03.889 --> 00:15:08.429 by being authentic. Truly. It really is. Yeah. 00:15:08.429 --> 00:15:11.220 So I guess. The place to start is with your mindset. 00:15:12.600 --> 00:15:17.360 Yeah. I think that's that brings me to my I was 00:15:17.360 --> 00:15:19.379 going to play devil's advocate here because a 00:15:19.379 --> 00:15:21.700 lot of what I hear from people that I work with 00:15:21.700 --> 00:15:25.840 and I mean, even with Tara from Beauty Call, 00:15:25.960 --> 00:15:28.600 it took months upon months to convince her to 00:15:28.600 --> 00:15:32.710 be on camera because people don't. Want to like 00:15:32.710 --> 00:15:35.450 I don't want to be on camera. I don't want to 00:15:35.450 --> 00:15:38.570 share about my life. We feel uncomfortable. We 00:15:38.570 --> 00:15:41.009 touched about this like imposter syndrome. All 00:15:41.009 --> 00:15:43.889 these feelings that we have all just our insecurities 00:15:43.889 --> 00:15:48.289 all come to surface. So I think that that is 00:15:48.289 --> 00:15:52.610 a reality for a lot of estheticians. Would you 00:15:52.610 --> 00:15:57.000 recommend easing yourself? into it and i'll give 00:15:57.000 --> 00:16:00.379 you an example when i started my business i was 00:16:00.379 --> 00:16:02.879 always used to being behind the scenes and then 00:16:02.879 --> 00:16:05.360 i had like okay i knew i had to take my own advice 00:16:05.360 --> 00:16:09.139 and the first time i did a video i it sounded 00:16:09.139 --> 00:16:12.320 like i was fighting with the camera and so every 00:16:12.320 --> 00:16:15.220 morning i got up before my kids and i sat on 00:16:15.220 --> 00:16:18.850 my patio and i talked to myself on camera every 00:16:18.850 --> 00:16:21.649 morning about whatever, I would delete it. But 00:16:21.649 --> 00:16:23.350 then I just got more and more comfortable. And 00:16:23.350 --> 00:16:25.870 for me, that's kind of I tell all my clients 00:16:25.870 --> 00:16:27.730 to do that. Just turn on the camera and talk 00:16:27.730 --> 00:16:30.169 to yourself. But what are some tips that you 00:16:30.169 --> 00:16:33.269 could give us for that esthetician who's like, 00:16:33.450 --> 00:16:36.309 no, I'm not I'm not going to be on camera. I 00:16:36.309 --> 00:16:39.889 think, first of all, your tip is perfect in terms 00:16:39.889 --> 00:16:42.429 of just you have to create. You're only going 00:16:42.429 --> 00:16:44.409 to get good and you're only going to be happy 00:16:44.409 --> 00:16:46.629 with what you end up putting out into the world. 00:16:47.260 --> 00:16:51.080 by doing it. It's a muscle. It's practice. It's 00:16:51.080 --> 00:16:53.620 skill. Just like you had to develop your skill 00:16:53.620 --> 00:16:56.200 by educating yourself and going to trainings 00:16:56.200 --> 00:16:59.259 and learning from other people. You got to do 00:16:59.259 --> 00:17:01.360 that online. Part of it, you need to get over 00:17:01.360 --> 00:17:04.359 yourself. To be honest, my biggest tip is you're 00:17:04.359 --> 00:17:07.619 not that special. No one cares. Like, you're 00:17:07.619 --> 00:17:10.700 really not that important. And if someone really 00:17:10.700 --> 00:17:14.319 takes the time to deeply reflect on the way you 00:17:14.319 --> 00:17:17.130 look in something or the way you came up... cross 00:17:17.130 --> 00:17:19.829 that says more about them than for you girl worry 00:17:19.829 --> 00:17:22.410 about getting your bag you're focused on other 00:17:22.410 --> 00:17:24.690 things because that person's not your client 00:17:24.690 --> 00:17:26.849 so move on because you're here for your clients 00:17:26.849 --> 00:17:29.509 you're not here for the haters and guess what 00:17:29.509 --> 00:17:32.390 at least If they're going to lurk on your page 00:17:32.390 --> 00:17:34.349 and they're going to take the time to criticize 00:17:34.349 --> 00:17:36.430 you while they're watching your content, they're 00:17:36.430 --> 00:17:38.789 actually feeding into your engagement and they're 00:17:38.789 --> 00:17:41.710 allowing for your content to become more discoverable. 00:17:42.130 --> 00:17:44.710 So girl, take the compliment, take it as a blessing 00:17:44.710 --> 00:17:48.450 and get over yourself. That's like, it's the 00:17:48.450 --> 00:17:52.829 truth and just get comfortable. Like, so do everything 00:17:52.829 --> 00:17:55.509 you need to do to feel comfortable. If you know 00:17:55.509 --> 00:17:59.240 you're going to go on vacation. in a few months 00:17:59.240 --> 00:18:02.039 and you're gonna be in a swimsuit and you feel 00:18:02.039 --> 00:18:03.940 insecure about the way that you look right now, 00:18:04.099 --> 00:18:06.400 you know what you have to do to get comfortable 00:18:06.400 --> 00:18:09.000 in a few months so that you can live your best 00:18:09.000 --> 00:18:11.980 life on vacation in that swimsuit. You either 00:18:11.980 --> 00:18:15.420 need to get over it. and just be happy, or you 00:18:15.420 --> 00:18:17.359 need to get your ass in the gym and do something 00:18:17.359 --> 00:18:20.279 about it, right? So it's like, we all know what 00:18:20.279 --> 00:18:22.220 we need to do to make ourselves comfortable. 00:18:22.839 --> 00:18:25.980 So do what you need to do. So either get over 00:18:25.980 --> 00:18:29.079 yourself or start working at it so that you can 00:18:29.079 --> 00:18:31.759 get good at it. Right. And I will say just to 00:18:31.759 --> 00:18:34.160 the to the working at it part, right, because 00:18:34.740 --> 00:18:37.599 I do agree. You know, yeah, you do need to get 00:18:37.599 --> 00:18:40.819 over yourself like a bit, but, you know, I know 00:18:40.819 --> 00:18:43.180 that just in the sea of content, they're creators 00:18:43.180 --> 00:18:45.619 that just get savvy in the way that they do things, 00:18:45.779 --> 00:18:47.920 right? So just to get technical, there are people 00:18:47.920 --> 00:18:50.809 that we follow that never show their face. Right. 00:18:50.930 --> 00:18:53.269 But they like do things with their hands. They 00:18:53.269 --> 00:18:55.170 do stuff with their voiceovers. And then if we're 00:18:55.170 --> 00:18:56.950 talking about in the aesthetic space, if you 00:18:56.950 --> 00:18:58.609 get permission from your client, you can just 00:18:58.609 --> 00:19:00.369 show your client progress. You know what I mean? 00:19:00.690 --> 00:19:03.109 Like there are so many things to work around 00:19:03.109 --> 00:19:05.490 that that aspect, you know, the nervousness. 00:19:05.490 --> 00:19:08.769 So again, that's where I emphasize the like just 00:19:08.769 --> 00:19:10.750 get comfortable, like like just get your feet 00:19:10.750 --> 00:19:12.430 wet a little bit, because there are ways that 00:19:12.430 --> 00:19:15.990 you can. work around having to, you know, show 00:19:15.990 --> 00:19:17.549 the moneymaker, you know, dear, we're working 00:19:17.549 --> 00:19:19.509 our way up there. Right. But like, there's so 00:19:19.509 --> 00:19:21.529 many ways that we can be savvy around that too. 00:19:21.569 --> 00:19:24.009 You know, it does not have to be daunting. You 00:19:24.009 --> 00:19:26.710 don't have to talk to the camera. You can take 00:19:26.710 --> 00:19:29.250 a video of yourself doing a treatment and maybe 00:19:29.250 --> 00:19:32.630 do a voiceover or just like text on text. Absolutely. 00:19:33.390 --> 00:19:38.029 Just till you get till you get comfortable. Yeah, 00:19:38.190 --> 00:19:40.910 but that being said, that being said, then don't 00:19:40.910 --> 00:19:43.730 be disappointed when, you know, the engagement 00:19:43.730 --> 00:19:46.549 isn't there. Because you have to ask yourself, 00:19:46.690 --> 00:19:49.250 would I stop and watch this? Would I comment? 00:19:49.430 --> 00:19:52.509 Would I like this? Would I consume this? Is this 00:19:52.509 --> 00:19:56.009 what my target demographic? Is this what they 00:19:56.009 --> 00:19:58.849 want to see? You know, so that's the other part, 00:19:59.029 --> 00:20:02.269 right? And then I want to remind us, statisticians, 00:20:02.509 --> 00:20:06.849 we're providing a very intimate service. A client 00:20:06.849 --> 00:20:10.190 is coming to you, for example, I primarily focus 00:20:10.190 --> 00:20:13.450 on skin. They're in a very vulnerable position. 00:20:13.609 --> 00:20:16.130 People are only coming to you because they have 00:20:16.130 --> 00:20:18.730 a concern. They're not coming to you because 00:20:18.730 --> 00:20:21.049 their skin's already flawless and they feel comfortable 00:20:21.049 --> 00:20:24.309 in it. So you guys, remember, you're going to 00:20:24.309 --> 00:20:27.349 spend a very intimate amount of time with this 00:20:27.349 --> 00:20:30.369 client. They want to know what you look like. 00:20:30.470 --> 00:20:32.369 They want to know your name. They want to know 00:20:32.369 --> 00:20:34.250 what your space looks like. They want to know 00:20:34.250 --> 00:20:35.849 what they're getting themselves into. That's 00:20:35.849 --> 00:20:38.130 going to make a client more comfortable and more 00:20:38.130 --> 00:20:41.210 likely to book with you than if you're just like 00:20:41.210 --> 00:20:45.730 posting flyers or infographics or you know basic 00:20:45.730 --> 00:20:49.130 education that they can find anywhere else. What 00:20:49.130 --> 00:20:53.759 makes you special is you. It's who you are. So 00:20:53.759 --> 00:20:55.940 if you're not comfortable in front of the camera 00:20:55.940 --> 00:20:59.099 or if you're not comfortable sharing personal 00:20:59.099 --> 00:21:01.220 details about your life, like I do not share 00:21:01.220 --> 00:21:04.779 about my family. I don't feel comfortable sharing 00:21:04.779 --> 00:21:08.200 a lot of personal details. I make it look that 00:21:08.200 --> 00:21:13.049 way online because I focus on very... on certain 00:21:13.049 --> 00:21:15.410 pillars that make people think, oh my God, I 00:21:15.410 --> 00:21:18.450 know Christian, but you really only know a very 00:21:18.450 --> 00:21:21.109 limited amount of what I want you to know, right? 00:21:21.210 --> 00:21:23.769 But it's the way you present information. So 00:21:23.769 --> 00:21:26.849 like, if you're not comfortable in front of the 00:21:26.849 --> 00:21:32.009 camera, are you gonna be comfortable when they 00:21:32.009 --> 00:21:34.289 walk in your room? You know what I mean? It's 00:21:34.289 --> 00:21:40.630 kind of the same now. Yeah, I like you're more 00:21:40.630 --> 00:21:46.250 strict. Yeah, Christian's very strict. Yes. Yeah. 00:21:46.390 --> 00:21:49.029 Well, because I have to remind us statisticians 00:21:49.029 --> 00:21:52.470 because I have I have that I am that a statistician. 00:21:52.650 --> 00:21:55.230 I was the same way and I still am no matter how 00:21:55.230 --> 00:21:57.930 much experience I have. And no matter how much 00:21:57.930 --> 00:22:01.200 like qualification I have, I still have that 00:22:01.200 --> 00:22:03.259 little voice in the back of my mind telling me 00:22:03.259 --> 00:22:05.599 all of that, right? And it's very easy to fall 00:22:05.599 --> 00:22:08.920 into that rut. But I have to remind myself, it's 00:22:08.920 --> 00:22:11.819 not that deep. You can always delete it later. 00:22:12.500 --> 00:22:14.759 It's not that deep. It doesn't have to be daunting. 00:22:15.440 --> 00:22:18.220 Yeah. And you're like you said at the beginning 00:22:18.220 --> 00:22:21.259 that You know, not that many people are probably 00:22:21.259 --> 00:22:23.200 going to see it, especially when it's your first 00:22:23.200 --> 00:22:25.839 few posts. Like if you're you're trying to get 00:22:25.839 --> 00:22:27.920 the views and engagement, you're not there yet. 00:22:27.960 --> 00:22:31.380 So it's just practice to put it out there. One 00:22:31.380 --> 00:22:34.099 hundred percent. Well, I think one of the key 00:22:34.099 --> 00:22:36.700 things that you said, and I always say this, 00:22:36.720 --> 00:22:39.339 too, when we provide services and we do these 00:22:39.339 --> 00:22:41.819 treatments, it is personal. It's personable. 00:22:42.160 --> 00:22:46.059 And you have to. Put yourself there so people 00:22:46.059 --> 00:22:48.480 can connect with you because I know when I used 00:22:48.480 --> 00:22:52.339 to work in a spa My clients were my clients because 00:22:52.339 --> 00:22:55.799 we connected and they came back to see me and 00:22:55.799 --> 00:22:57.839 even if I was away And they saw somebody else 00:22:57.839 --> 00:22:59.720 they would always just come back to me when I 00:22:59.720 --> 00:23:02.799 was back from holidays or whatever because we 00:23:02.799 --> 00:23:06.539 connected on whatever the same vibe, same thing 00:23:06.539 --> 00:23:08.859 would happen online, right? You're going to get 00:23:08.859 --> 00:23:11.079 your clients when they get to know who you are. 00:23:11.299 --> 00:23:13.980 And they know, hey, this is the esthetician for 00:23:13.980 --> 00:23:18.119 me. Yes. And the more personal you get online, 00:23:18.319 --> 00:23:20.720 the more you attract people that align with your 00:23:20.720 --> 00:23:24.250 frequency. Right? So that's how you end up attracting 00:23:24.250 --> 00:23:27.190 those ideal clients. Almost all of my clients 00:23:27.190 --> 00:23:29.950 that I've attracted, especially from Instagram, 00:23:30.410 --> 00:23:33.289 have become very meaningful relationships to 00:23:33.289 --> 00:23:36.230 me, right? That now I can't picture without. 00:23:36.670 --> 00:23:38.710 And I feel so privileged that they're willing 00:23:38.710 --> 00:23:42.410 to exchange their hard earned funds for my service, 00:23:42.769 --> 00:23:44.750 where I feel like I'm hanging out with a friend 00:23:44.750 --> 00:23:48.009 at this point, right? That I'm providing a very 00:23:48.009 --> 00:23:51.680 profound service because especially with skincare 00:23:51.680 --> 00:23:56.099 and the industry we're in. I don't think it's, 00:23:56.140 --> 00:23:59.380 yes, there's a vanity portion, but there's a 00:23:59.380 --> 00:24:03.619 strong mental health component to it. It's really 00:24:03.619 --> 00:24:07.859 part of wellness, in my opinion. I've always 00:24:07.859 --> 00:24:10.900 seen beauty that way. It's part of health. So 00:24:10.900 --> 00:24:13.880 just remember that you guys, it's not that deep 00:24:13.880 --> 00:24:16.599 and they're here for you. And the more you share 00:24:16.599 --> 00:24:20.809 like who you are, You're going to attract the 00:24:20.809 --> 00:24:22.509 ideal clients that you're that you're not going 00:24:22.509 --> 00:24:25.130 to be able to live without. I think I want to 00:24:25.130 --> 00:24:28.190 reiterate what you said at the beginning, which 00:24:28.190 --> 00:24:31.329 is done is better than perfect. We have given 00:24:31.329 --> 00:24:34.529 our listeners and viewers lots and lots of information. 00:24:34.710 --> 00:24:37.059 They take one thing away. It's just. get out 00:24:37.059 --> 00:24:40.680 there and do it. We had such an amazing conversation 00:24:40.680 --> 00:24:42.900 with Christian and Chrissy that we've broken 00:24:42.900 --> 00:24:48.480 up the episode into two. So tune in for the next 00:24:48.480 --> 00:24:51.380 episode which will come out in a couple of weeks. 00:24:53.059 --> 00:24:54.779 Thanks for listening to Beauty Babble.