WEBVTT 00:00:00.000 --> 00:00:02.899 If you've ever asked yourself, how can I get 00:00:02.899 --> 00:00:05.299 clients to find me online? You're not alone. 00:00:05.700 --> 00:00:08.099 Getting discovered is all about getting smarter. 00:00:08.580 --> 00:00:10.400 Today, we're talking about the latest trends 00:00:10.400 --> 00:00:14.419 to creating content that gets you noticed. Hello. 00:00:15.080 --> 00:00:17.460 If you're new here or you're back for more, welcome 00:00:17.460 --> 00:00:19.899 to Beauty Babble, where we talk shop about the 00:00:19.899 --> 00:00:21.739 real stuff behind running a beauty business. 00:00:21.899 --> 00:00:24.359 I'm Doreen, a brand and content strategist and 00:00:24.359 --> 00:00:27.320 former esthetician. And I'm Suzanne, SEDESCO 00:00:27.320 --> 00:00:30.339 certified esthetician with over 30 years, former 00:00:30.339 --> 00:00:32.799 spa owner and now an educator mentor to beauty 00:00:32.799 --> 00:00:38.439 pros. So today we are talking about the latest 00:00:38.439 --> 00:00:41.500 trends when it comes to getting yourself noticed 00:00:41.500 --> 00:00:46.359 online. And this is a common concern or issue 00:00:46.359 --> 00:00:49.659 that a lot of estheticians have because you know, 00:00:49.659 --> 00:00:51.799 you're an esthetician, you're not a content creator, 00:00:51.899 --> 00:00:53.960 you're not a marketing strategist, but sometimes 00:00:53.960 --> 00:00:56.200 you do have to do it all. So hopefully we can 00:00:56.200 --> 00:00:58.500 help you with some tips today. Yeah, this topic 00:00:58.500 --> 00:01:02.600 I think is constantly on everybody's minds or 00:01:02.600 --> 00:01:06.640 have mentioned it so often that I feel like we've 00:01:06.640 --> 00:01:08.420 talked about this in different ways, but hopefully 00:01:08.420 --> 00:01:11.239 we can bring you some new ideas that have popped 00:01:11.239 --> 00:01:13.340 up, which I find really interesting. So I'm glad 00:01:13.340 --> 00:01:16.900 you're here to help us with some of this content 00:01:16.900 --> 00:01:23.209 building. Absolutely. So I think this is especially 00:01:23.209 --> 00:01:25.709 challenging for estheticians because there's 00:01:25.709 --> 00:01:29.790 such a broad scope of the services that an esthetician 00:01:29.790 --> 00:01:33.430 provides because the first point is to get really 00:01:33.430 --> 00:01:36.530 hyper targeted, to get really specific on what 00:01:36.530 --> 00:01:40.489 you do and who you do it for. And saying esthetician 00:01:40.489 --> 00:01:46.319 is not being very specific. So We all have our 00:01:46.319 --> 00:01:50.420 favorite services. So maybe picking one or two 00:01:50.420 --> 00:01:53.680 and highlighting that as your specialty just 00:01:53.680 --> 00:01:57.659 to get you going is like the first recommendation 00:01:57.659 --> 00:02:00.239 I would make. So for example, you can be like, 00:02:00.349 --> 00:02:04.049 waxing and nails or something versus the whole 00:02:04.049 --> 00:02:08.229 scope of esthetician because when a client goes 00:02:08.229 --> 00:02:11.949 to search for a service they are looking for 00:02:11.949 --> 00:02:14.770 the service they're not searching for an esthetician 00:02:14.770 --> 00:02:17.430 and so it's always putting yourself in that client's 00:02:17.430 --> 00:02:20.750 shoes and what are they looking for yeah that's 00:02:20.750 --> 00:02:24.289 a good point yeah because i think we forget that 00:02:24.289 --> 00:02:28.129 we some of us can do a multiple levels of different 00:02:28.129 --> 00:02:31.219 services and different types of treatments. So 00:02:31.219 --> 00:02:34.500 how do you hone in and start thinking of that? 00:02:34.599 --> 00:02:38.039 So if you were doing, like you said, waxing or 00:02:38.039 --> 00:02:41.560 nails or lash tech, that type of thing, but what 00:02:41.560 --> 00:02:45.240 if you're a skincare specialist, right? A facial 00:02:45.240 --> 00:02:49.340 technician and you offer abundance of skin treatments, 00:02:50.300 --> 00:02:52.900 how do you even start? So I think, like you said, 00:02:53.659 --> 00:02:57.460 by start with, you know, top few or three, and 00:02:57.460 --> 00:02:59.580 if you... offer different, if I'm understanding, 00:02:59.740 --> 00:03:01.219 if you're offering different services you can 00:03:01.219 --> 00:03:03.780 highlight those two different types of service 00:03:03.780 --> 00:03:06.800 or you highlight the topic of the service. Is 00:03:06.800 --> 00:03:09.830 that kind of what you're saying? Yeah, so I think 00:03:09.830 --> 00:03:12.949 there's a couple of ways that you can bring attention 00:03:12.949 --> 00:03:16.189 to this hyper targeted content Whether it's on 00:03:16.189 --> 00:03:18.789 your website or on social media. So if we talk 00:03:18.789 --> 00:03:22.389 about Instagram, for example Instagram as of 00:03:22.389 --> 00:03:25.330 July 10th, we are recording August right now 00:03:25.330 --> 00:03:28.189 But as of July 10th Instagram content is being 00:03:28.189 --> 00:03:31.849 indexed by Google So prior to that only the title 00:03:31.849 --> 00:03:36.169 in your bio was searchable in Google, but now 00:03:36.240 --> 00:03:40.180 your captions and your on -screen text are also 00:03:40.180 --> 00:03:42.280 searchable in Google. So if somebody is looking 00:03:42.280 --> 00:03:46.659 for, I don't know, an acne treatment, your content 00:03:46.659 --> 00:03:49.319 could potentially, from Instagram, could potentially 00:03:49.319 --> 00:03:52.680 pop up in that Google search. So I think now 00:03:52.680 --> 00:03:55.400 more than ever, it's very important to get really 00:03:55.400 --> 00:03:59.919 specific and to use those specific words. If 00:03:59.919 --> 00:04:01.780 you have a website, yeah, you would do that on 00:04:01.780 --> 00:04:03.259 your website. But if you don't have a website, 00:04:03.340 --> 00:04:05.759 you still have that control and you have that 00:04:05.759 --> 00:04:10.900 increased capacity to be findable. If that if 00:04:10.900 --> 00:04:13.699 that makes sense. So I think the first part is 00:04:13.699 --> 00:04:18.040 just picking pick one or two, but pick something. 00:04:18.100 --> 00:04:19.480 And then it doesn't have to be a service. It 00:04:19.480 --> 00:04:22.160 could be an experience to like maybe you're more 00:04:22.160 --> 00:04:25.839 like into holistic treatments or something like 00:04:25.839 --> 00:04:29.389 that. Yeah, like I know one that kind of comes 00:04:29.389 --> 00:04:32.490 up sometimes is like hydrofacials. And unless 00:04:32.490 --> 00:04:34.870 you're trying to promote that about yourself, 00:04:34.970 --> 00:04:36.829 you purchase the equipment, you've spent this 00:04:36.829 --> 00:04:39.089 money in it, and how do you market it? Instead 00:04:39.089 --> 00:04:41.029 of just saying you do hydrofacials, you have 00:04:41.029 --> 00:04:43.910 to have fun with that title, right? Saying hydrofacial 00:04:43.910 --> 00:04:47.230 for women with sensitive skin in Edmonton area 00:04:47.230 --> 00:04:51.730 or, you know, waxing, you know, clear, whatever 00:04:51.730 --> 00:04:55.529 that may be. or brow shaping or anything like 00:04:55.529 --> 00:04:59.730 that in the area or an actual location even within 00:04:59.730 --> 00:05:03.209 like really diving into where you live in that 00:05:03.209 --> 00:05:05.750 city could even help because a lot of people 00:05:05.750 --> 00:05:08.449 want to stay close to their community now. They're 00:05:08.449 --> 00:05:12.170 not wanting to go far away for treatment if they 00:05:12.170 --> 00:05:15.009 can get it close to home. So sometimes there's 00:05:15.009 --> 00:05:18.089 that as well, right? Absolutely. Yeah, because 00:05:18.089 --> 00:05:19.990 usually when you're searching for something, 00:05:20.209 --> 00:05:22.269 you're either like if I'm searching, I search 00:05:22.269 --> 00:05:26.209 like, you know, West Edmonton or near me or something 00:05:26.209 --> 00:05:28.910 like that. So again, like what is your client 00:05:28.910 --> 00:05:33.230 going to be searching for and try to put yourself 00:05:33.230 --> 00:05:36.269 in their shoes and have those locations? So how 00:05:36.269 --> 00:05:39.879 do you? do that in your, if you're doing website, 00:05:40.100 --> 00:05:43.040 like on your service page, you can include your 00:05:43.040 --> 00:05:46.600 location, put it in like the header, the headline 00:05:46.600 --> 00:05:50.879 or something. For example, so they know what 00:05:50.879 --> 00:05:53.740 part of the city you live in, right? Yeah. Yeah. 00:05:53.819 --> 00:05:56.160 So you have to have it in there somewhere, like 00:05:56.160 --> 00:05:59.040 in the heading and on your page somehow. And 00:05:59.040 --> 00:06:01.949 then in your on your social media part, like 00:06:01.949 --> 00:06:04.629 on your Instagram bio, you can have your, you 00:06:04.629 --> 00:06:06.990 know, instead of your name. So you have your, 00:06:06.990 --> 00:06:10.470 your handle. So mine is at quick creative, but 00:06:10.470 --> 00:06:13.670 then my name isn't, I'm not repeating that I'm 00:06:13.670 --> 00:06:16.149 putting Brandon content strategist or whatever. 00:06:16.370 --> 00:06:20.709 Right. Or you can put facial treatments Edmonton. 00:06:21.379 --> 00:06:24.139 So it doesn't have to be like a repeat of your 00:06:24.139 --> 00:06:26.439 business name Put make it something that somebody 00:06:26.439 --> 00:06:29.000 would search for and then you can again do that 00:06:29.000 --> 00:06:33.920 in your captions. It seems repetitive but It 00:06:33.920 --> 00:06:36.519 increases the chances of people finding you the 00:06:36.519 --> 00:06:39.300 worry that this could be redundant for your followers 00:06:39.300 --> 00:06:42.259 is Just think about it that they're probably 00:06:42.259 --> 00:06:44.560 they're probably not gonna see all your content. 00:06:44.800 --> 00:06:48.829 So You have to keep repeating yourself Well, 00:06:48.829 --> 00:06:50.430 and just to put that in perspective, because 00:06:50.430 --> 00:06:53.370 I know we love searching the data or the details 00:06:53.370 --> 00:06:56.149 behind it, or the proof, if you wish. But in 00:06:56.149 --> 00:06:58.709 the past five years, this has increased by over 00:06:58.709 --> 00:07:03.410 500 % when people are Googling near me. That's 00:07:03.410 --> 00:07:06.629 huge numbers that have really increased. So these 00:07:06.629 --> 00:07:09.529 little tips could set you apart. If you're out 00:07:09.529 --> 00:07:11.410 there listening to this, that could be your first 00:07:11.410 --> 00:07:17.069 thing. How do you show how close you are? Like 00:07:17.069 --> 00:07:20.860 for me, I remember with having my spa on the 00:07:20.860 --> 00:07:23.600 north side of Edmonton, that there was times 00:07:23.600 --> 00:07:26.060 I sent out things, did you know it's only 20 00:07:26.060 --> 00:07:29.699 minutes from South Edmonton? So I used to try 00:07:29.699 --> 00:07:33.139 to target people to come because depending which 00:07:33.139 --> 00:07:34.620 way that the routes they took, it was actually 00:07:34.620 --> 00:07:37.259 not far at all for them. And in some, some was 00:07:37.259 --> 00:07:39.819 like 15 minutes because I knew the roads, right? 00:07:39.860 --> 00:07:42.459 So I found it interesting because I did get people 00:07:42.459 --> 00:07:45.980 that way as well. So it does work if you're putting 00:07:45.980 --> 00:07:47.660 it out there, you'd be surprised. Did I do it 00:07:47.660 --> 00:07:49.879 all the time? No, but every once in a while something 00:07:49.879 --> 00:07:54.220 new about it, right? And I think that leads nicely 00:07:54.220 --> 00:07:56.660 into the second point, which is to create content 00:07:56.660 --> 00:08:00.920 that answers real client questions. So if you 00:08:00.920 --> 00:08:04.220 already have clients, write down every time they 00:08:04.220 --> 00:08:06.600 ask you a question. And I honestly write it down 00:08:06.600 --> 00:08:09.740 because you'll forget when you sit down to think 00:08:09.740 --> 00:08:12.470 about what did my client ask me? I know for me, 00:08:12.490 --> 00:08:14.329 I dry a blank. I'm like, I've never had a conversation 00:08:14.329 --> 00:08:16.730 with another human being. I don't know because 00:08:16.730 --> 00:08:19.670 you just get there's nothing. So write it down 00:08:19.670 --> 00:08:21.629 every time somebody asks you a question, like 00:08:21.629 --> 00:08:23.430 maybe it's in your treatment notes or whatever. 00:08:23.449 --> 00:08:25.250 And then you or you have a place on your phone 00:08:25.250 --> 00:08:27.089 where you put it. I don't know. But it really 00:08:27.089 --> 00:08:31.029 does go a long way because that can be post on 00:08:31.029 --> 00:08:33.929 Instagram. It could be a a blog. If you write 00:08:33.929 --> 00:08:36.409 blogs on your website, they're really great way 00:08:36.409 --> 00:08:38.909 to increase your visibility. Yes, it's one more 00:08:38.909 --> 00:08:42.659 thing. But having a blog page and having an FAQ 00:08:42.659 --> 00:08:45.779 page, those are just more pages that Google can 00:08:45.779 --> 00:08:48.539 index and people can find you through. Yeah, 00:08:48.539 --> 00:08:51.279 I don't think people realize that the more, I 00:08:51.279 --> 00:08:53.259 don't want to say you have to have lots of pages 00:08:53.259 --> 00:08:56.080 on your website, but the content that you put 00:08:56.080 --> 00:08:59.379 in there, the words that you're using, if you're 00:08:59.379 --> 00:09:02.620 really targeting, let's say, being the best facial 00:09:02.620 --> 00:09:07.799 technician, then in their best facial for or 00:09:08.009 --> 00:09:10.649 best facial treatment, like you're repeating 00:09:10.649 --> 00:09:14.250 certain keywords throughout your blog, throughout 00:09:14.250 --> 00:09:17.269 your service menu, things like that, right, is 00:09:17.269 --> 00:09:20.750 kind of what you're saying. Or the best facial 00:09:20.750 --> 00:09:23.870 treatment is lymphatic drainage. Here's why. 00:09:23.870 --> 00:09:25.730 And that could be in your blog, right? So there's 00:09:25.730 --> 00:09:28.029 different ways you can play with words to catch. 00:09:28.110 --> 00:09:30.009 And then you put that in your Instagram now. 00:09:30.669 --> 00:09:33.370 There's another way that people can find is it 00:09:33.370 --> 00:09:36.090 just sort of the internet's out there and it's 00:09:36.090 --> 00:09:41.830 sourcing in the most Keywords I guess is an easy 00:09:41.830 --> 00:09:44.549 way to say it isn't it kind of yeah, it's the 00:09:44.549 --> 00:09:49.250 way that searches those keywords and if you like 00:09:49.250 --> 00:09:52.789 if blog or FAQ is too overwhelming then this 00:09:52.789 --> 00:09:55.490 could be just how you create your content and 00:09:55.490 --> 00:09:58.590 actually I think when we talk about keywords, 00:09:58.610 --> 00:10:01.960 it's really important to Maybe unpack that term 00:10:01.960 --> 00:10:04.659 a little bit because not everybody is, you know, 00:10:04.700 --> 00:10:06.720 I'm sure you all heard keywords keywords, but 00:10:06.720 --> 00:10:08.740 it's like, what the heck? How do I find these 00:10:08.740 --> 00:10:11.200 keywords or what are keywords? So keywords just 00:10:11.200 --> 00:10:13.840 basically what they equal is the search words 00:10:13.840 --> 00:10:16.940 that clients would use when they're looking for 00:10:16.940 --> 00:10:20.139 a service that you might offer. And sometimes. 00:10:20.789 --> 00:10:23.370 You can just like play around and just go on 00:10:23.370 --> 00:10:25.590 Google and put in these searches and see what 00:10:25.590 --> 00:10:30.990 comes up YouTube was a good one too because it's 00:10:30.990 --> 00:10:33.950 a lot of those are actual questions being answered 00:10:33.950 --> 00:10:36.230 kind of thing in their titles, right? Yeah, so 00:10:36.230 --> 00:10:38.230 you could be another way of doing where you just 00:10:38.230 --> 00:10:40.289 searching I think we I think we do it really 00:10:40.289 --> 00:10:45.409 well with the best takeout pizza in West Edmonton 00:10:45.409 --> 00:10:48.490 right like it'll narrow that down for example, 00:10:48.610 --> 00:10:51.710 but how can we bring that into the service and 00:10:51.710 --> 00:10:55.190 you can get it down to the specifics of the treatment 00:10:55.190 --> 00:10:59.230 itself. Like, is it brow waxing? Is it, I don't 00:10:59.230 --> 00:11:02.809 know, what's another one? Acne treatments? Or, 00:11:03.049 --> 00:11:06.610 you know, if you're doing holistic, like the 00:11:06.610 --> 00:11:10.289 calming treatments, that type of thing, or lymphatic 00:11:10.289 --> 00:11:12.690 for the acne treatments, like trying to find 00:11:12.690 --> 00:11:15.409 the key words and breaking it down might help 00:11:15.409 --> 00:11:18.299 a little bit more. Yeah, and I think A lot of 00:11:18.299 --> 00:11:20.120 times, like, your clients are probably not going 00:11:20.120 --> 00:11:22.340 to look for lymphatic treatment, right? What 00:11:22.340 --> 00:11:24.840 is their problem? What's the underlying concern? 00:11:24.899 --> 00:11:28.700 And really kind of going under that. Some ways 00:11:28.700 --> 00:11:32.600 that you can discover the right keywords is to, 00:11:32.620 --> 00:11:35.340 if you have a new client and they found you on 00:11:35.340 --> 00:11:37.779 Google, you can ask them. That would be the easiest 00:11:37.779 --> 00:11:41.279 way. You can also check out what other people, 00:11:41.659 --> 00:11:44.440 your competitors, other estheticians are doing. 00:11:44.659 --> 00:11:47.750 And it's not to... like this is not about copying 00:11:47.750 --> 00:11:50.029 but it's about like seeing where they're going 00:11:50.029 --> 00:11:52.450 like you can find somebody who's like a specialist 00:11:52.450 --> 00:11:55.370 in waxing and see how they're using their terms 00:11:55.370 --> 00:11:58.330 and adapt it to your specialty be that lashes 00:11:58.330 --> 00:12:01.250 or facial or whatever there's also tools that 00:12:01.250 --> 00:12:03.169 you can use online there's one that's called 00:12:03.169 --> 00:12:05.990 answer the public and you can you put in like 00:12:05.990 --> 00:12:10.029 one term let's say like facials or acne treatment 00:12:10.029 --> 00:12:13.450 and then it would give you different ways that 00:12:13.450 --> 00:12:16.210 people search for it. So it's like what is or 00:12:16.210 --> 00:12:19.450 who it's a really cool tool and it's free. So 00:12:19.450 --> 00:12:23.610 you can find out the description will add that 00:12:23.610 --> 00:12:26.389 to the description. So yeah, yeah, it's a great. 00:12:26.690 --> 00:12:29.830 Yeah. I mean, there's tons of tutorials on YouTube 00:12:29.830 --> 00:12:32.909 for people who show you how to use answer the 00:12:32.909 --> 00:12:35.009 public. How do you use that? How do I use answer 00:12:35.009 --> 00:12:37.659 the public? Go on YouTube and then you will find 00:12:37.659 --> 00:12:40.340 lots of videos on that. I think investing a little 00:12:40.340 --> 00:12:42.860 bit of time in doing that is going to help you 00:12:42.860 --> 00:12:45.080 tremendously because you just need to write down 00:12:45.080 --> 00:12:47.019 like a set of keywords and then you can use that 00:12:47.019 --> 00:12:50.179 repeatedly in your content. Unless, I mean, if 00:12:50.179 --> 00:12:52.340 you're in a position to hire somebody to do that 00:12:52.340 --> 00:12:54.600 for you, great, do that. But a lot of us aren't 00:12:54.600 --> 00:12:57.740 right. So we do have to take these steps. And 00:12:57.740 --> 00:13:00.379 I always find that these tutorial videos on YouTube 00:13:00.379 --> 00:13:02.320 are super helpful. So I would just recommend 00:13:02.320 --> 00:13:05.899 doing that. And then you also touched on searching 00:13:05.899 --> 00:13:07.899 Google, but you can also search in Instagram 00:13:07.899 --> 00:13:11.299 as well. So what am I going to look up if I want 00:13:11.299 --> 00:13:14.139 a facial or something? Type that in and see what 00:13:14.139 --> 00:13:16.559 comes up on Instagram to see what kind of content 00:13:16.559 --> 00:13:20.840 you're coming up against and how to use that 00:13:20.840 --> 00:13:24.019 to inspire your creation of content. Yeah, and 00:13:24.019 --> 00:13:27.519 I think the more you see people's content, then 00:13:27.519 --> 00:13:30.509 it can be more... authentic to what you like 00:13:30.509 --> 00:13:33.230 and you think how oh I really like how they lay 00:13:33.230 --> 00:13:36.029 this out and they say it or do it and again you're 00:13:36.029 --> 00:13:40.570 not copying them but you can get a take on it 00:13:40.570 --> 00:13:42.929 how to make it about yourself because that's 00:13:42.929 --> 00:13:45.190 the thing is you have to be authentic to you 00:13:45.190 --> 00:13:48.129 the person behind the scene as you said you are 00:13:48.129 --> 00:13:50.809 the brand if you're still an entrepreneur you 00:13:50.809 --> 00:13:53.110 are the brand so you have to keep looking at 00:13:53.110 --> 00:13:57.669 it that way absolutely okay and then the next 00:13:57.669 --> 00:14:02.379 the Third thing is to go visual and mobile first. 00:14:03.039 --> 00:14:05.159 The mobile first is really important for like 00:14:05.159 --> 00:14:08.700 web. If you have a website, just make sure that 00:14:08.700 --> 00:14:14.220 it's built for mobile devices versus like desktop 00:14:14.220 --> 00:14:16.659 because most people consume content on their 00:14:16.659 --> 00:14:22.759 phones. And then for your visuals, for Instagram, 00:14:23.210 --> 00:14:26.429 I know reels are huge, but you can also do carousels. 00:14:26.610 --> 00:14:29.409 Carousels have the highest engagement of all 00:14:29.409 --> 00:14:32.490 content on Instagram. It does take a little bit 00:14:32.490 --> 00:14:35.190 of time, so just be really consistent. It could 00:14:35.190 --> 00:14:37.830 be as simple as like before and after pictures. 00:14:37.830 --> 00:14:41.370 You can have the first image in that carousel 00:14:41.370 --> 00:14:44.149 be the side by side, then the next image be the 00:14:44.149 --> 00:14:46.750 before, the next image after that be the after. 00:14:47.269 --> 00:14:49.309 It doesn't have to be complicated, but I would 00:14:49.309 --> 00:14:52.830 just make sure that I don't post just one single. 00:14:52.990 --> 00:14:55.230 image is try to do a carousel because they do 00:14:55.230 --> 00:14:59.909 have higher engagement. I think too people have 00:14:59.909 --> 00:15:03.509 to trust the fact that you just need to try it 00:15:03.509 --> 00:15:06.370 and do it and you're going to learn from it and 00:15:06.370 --> 00:15:08.309 be patient with yourself if this is if you're 00:15:08.309 --> 00:15:11.049 on your own and doing this stuff yourself you 00:15:11.049 --> 00:15:13.730 know it's going to take some time and just devote 00:15:13.730 --> 00:15:17.710 that time every week a little short time if you 00:15:17.710 --> 00:15:20.210 can increase it week by week so you have more 00:15:20.210 --> 00:15:23.759 time to do it. It will get easier to do it. So 00:15:23.759 --> 00:15:25.919 think about like what I always tell professionals 00:15:25.919 --> 00:15:27.960 out there is that because I just I'm not good 00:15:27.960 --> 00:15:30.320 at this. You haven't tried. It's like saying 00:15:30.320 --> 00:15:32.559 I'm not good at waxing and you're not willing 00:15:32.559 --> 00:15:35.539 to try to do it and learn. Why do you think you 00:15:35.539 --> 00:15:38.360 have to do so many quotas? Why do you think you 00:15:38.360 --> 00:15:41.179 have to do so many things? It's practice and 00:15:41.179 --> 00:15:43.639 there's no different with this as well. And some 00:15:43.639 --> 00:15:45.820 are going to be hit miss. Of course, you didn't 00:15:45.820 --> 00:15:48.759 get a lot. I think people also go by why I didn't 00:15:48.759 --> 00:15:52.960 get any likes. or comment. And I think that's 00:15:52.960 --> 00:15:54.600 frustrating for a lot of people, too, because 00:15:54.600 --> 00:15:57.240 they're relying on that to see if it works or 00:15:57.240 --> 00:15:59.200 not. But you really don't know how it worked. 00:15:59.840 --> 00:16:02.360 It could lead up to 10 of your different posts 00:16:02.360 --> 00:16:05.159 before someone decides to call or to book with 00:16:05.159 --> 00:16:09.159 you or to follow you. It takes time. And you 00:16:09.159 --> 00:16:12.259 just like you always say it, consistency. You 00:16:12.259 --> 00:16:15.120 have to be consistent. Don't give up. It will 00:16:15.120 --> 00:16:17.679 increase. I'm following a new graduate of ours. 00:16:18.110 --> 00:16:21.169 And we had a brief chat about the whole, you 00:16:21.169 --> 00:16:24.590 know, online world, we'll call it. And, you know, 00:16:24.769 --> 00:16:27.809 I said to her, I said, just film your whole treatments. 00:16:27.909 --> 00:16:30.789 And then you can pick a part, do a few different 00:16:30.789 --> 00:16:33.049 people if they allow you. And like you said, 00:16:33.169 --> 00:16:35.009 a carousel, a reel, you could have a reel of 00:16:35.009 --> 00:16:37.070 different people at different points, the cleansing 00:16:37.070 --> 00:16:39.570 and a different mask and a different removal 00:16:39.570 --> 00:16:42.590 amount of on a different person. And all of a 00:16:42.590 --> 00:16:45.029 sudden you get chopping up and doing things. 00:16:45.029 --> 00:16:48.419 And I said to her, If you could commit to this 00:16:48.419 --> 00:16:50.879 say for three months straight where you're gonna 00:16:50.879 --> 00:16:54.019 allow the time Now she's now I asked her. So 00:16:54.019 --> 00:16:55.600 how are you doing? Your content looks great. 00:16:55.740 --> 00:16:57.740 She's doing really well I can see it and she's 00:16:57.740 --> 00:17:00.620 getting more people commenting now But she's 00:17:00.620 --> 00:17:03.879 consistent. She does not not do it, which is 00:17:03.879 --> 00:17:07.019 I mean I give her a lot of kudos for that, but 00:17:07.019 --> 00:17:10.339 she's starting out It's hard to get out there 00:17:10.339 --> 00:17:13.400 You're not fully busy. So you do have the time 00:17:13.400 --> 00:17:15.950 and I said so take advantage of this now because 00:17:15.950 --> 00:17:19.190 you can reuse content later when you are busy 00:17:19.190 --> 00:17:21.670 won't have to be fumbling around trying to oh 00:17:21.670 --> 00:17:24.029 my god i need to film again and i have no time 00:17:24.029 --> 00:17:27.029 you have time now take advantage of setting up 00:17:27.029 --> 00:17:29.690 your business right so yeah she's been fun to 00:17:29.690 --> 00:17:31.450 watch she's been doing really good a private 00:17:31.450 --> 00:17:33.509 message her and say that i love that video that 00:17:33.509 --> 00:17:36.150 was fantastic you know trying that's awesome 00:17:36.150 --> 00:17:39.390 but yeah no it works it takes time like i said 00:17:39.390 --> 00:17:41.809 and it's only been three months i think it's 00:17:41.809 --> 00:17:45.009 been about three months since she finished Yeah, 00:17:45.470 --> 00:17:47.869 and I think that I've heard this a lot and I've 00:17:47.869 --> 00:17:49.670 seen it like on a lot of reddit threads where 00:17:49.670 --> 00:17:51.750 it's like But I'm not a content creator. I don't 00:17:51.750 --> 00:17:58.180 I'm not a marketer if you want to Succeed and 00:17:58.180 --> 00:18:01.240 if you like you have to do something it you can't 00:18:01.240 --> 00:18:04.019 hide behind that I'm not a content creator Great, 00:18:04.039 --> 00:18:06.440 you don't have to be a content creator. You have 00:18:06.440 --> 00:18:10.119 to do something I mean showing up online in some 00:18:10.119 --> 00:18:11.900 capacity whether it's your website or your social 00:18:11.900 --> 00:18:13.960 media is important But then you also can go out 00:18:13.960 --> 00:18:16.359 and network and talk about your services and 00:18:16.359 --> 00:18:19.619 tell everybody what you do But you do have to 00:18:19.619 --> 00:18:22.539 you do have to step it up You're not unless you're 00:18:22.539 --> 00:18:25.759 working for somebody who owns the business and 00:18:25.759 --> 00:18:27.809 they pay for the advertising, I think you just 00:18:27.809 --> 00:18:31.430 have to put your big girl or boy pants on and 00:18:31.430 --> 00:18:35.529 just go do it. It's not going to be, it might 00:18:35.529 --> 00:18:37.690 not be your favorite thing, but just always think 00:18:37.690 --> 00:18:40.349 about the payoff and hopefully you can get busy 00:18:40.349 --> 00:18:42.549 enough and successful enough that you can hire 00:18:42.549 --> 00:18:44.750 somebody to do it for you down the road. You 00:18:44.750 --> 00:18:46.730 don't always have to be the content creator. 00:18:47.089 --> 00:18:48.730 You don't always have to be doing this, but you 00:18:48.730 --> 00:18:51.630 have to start. Yeah, somewhere you have to start 00:18:51.630 --> 00:18:54.539 or that is the investment to your start. you 00:18:54.539 --> 00:18:57.359 know like you can if you have a spreadsheet with 00:18:57.359 --> 00:19:00.220 all of everything that you bring in from treatments 00:19:00.220 --> 00:19:03.240 to selling product and maybe you're going to 00:19:03.240 --> 00:19:07.019 commit to 10 % of that to put away so eventually 00:19:07.019 --> 00:19:09.400 you have a little extra and then you could just 00:19:09.400 --> 00:19:11.720 go out and hire if you really don't like it you 00:19:11.720 --> 00:19:13.960 know there's ways to do it we have to be committed 00:19:13.960 --> 00:19:18.220 to taking part because i mean What is that quote 00:19:18.220 --> 00:19:21.720 that we saw that over 70 % of Gen X and Millennials 00:19:21.720 --> 00:19:25.599 are relying on videos and visuals before they 00:19:25.599 --> 00:19:30.099 choose their treatment? That's 70%. Right? That's 00:19:30.099 --> 00:19:32.920 a huge amount of people that are looking at your 00:19:32.920 --> 00:19:36.460 content. And before they decide to come see you, 00:19:36.960 --> 00:19:38.299 they're like, yeah, you know, she's amazing. 00:19:38.380 --> 00:19:40.339 And they can watch it. How many times have we 00:19:40.339 --> 00:19:43.640 done that? Not just in our treatments, in anything 00:19:43.640 --> 00:19:45.500 we decide. It could be a hairstyle. It could 00:19:45.500 --> 00:19:48.559 be... a new restaurant, it could be anything. 00:19:48.779 --> 00:19:51.019 And you're like, I really, oh, that's so looks 00:19:51.019 --> 00:19:53.420 amazing. I want to go, I want to try it. And 00:19:53.420 --> 00:19:55.039 you don't do it. And all of a sudden, the one 00:19:55.039 --> 00:19:59.920 day you do it. That's the step. There's contemplation 00:19:59.920 --> 00:20:02.319 first, right? They start thinking about it. You 00:20:02.319 --> 00:20:04.859 got to get that in their head first. And maybe 00:20:04.859 --> 00:20:06.720 they're the maybe you're the one that pops up 00:20:06.720 --> 00:20:08.799 all the time now that they see it. And maybe 00:20:08.799 --> 00:20:10.460 then eventually they're following you. So you're 00:20:10.460 --> 00:20:13.180 there all the time. Or often enough, I should 00:20:13.180 --> 00:20:16.480 say. But yeah, you have to keep the visual content 00:20:16.480 --> 00:20:21.339 going for sure. Yeah. And I think that there's 00:20:21.339 --> 00:20:23.339 some, I can't remember the number, but I think 00:20:23.339 --> 00:20:26.440 before people purchase, they need to be exposed 00:20:26.440 --> 00:20:29.579 to the same thing, like at least 33 times or 00:20:29.579 --> 00:20:31.579 something like that before you make a purchase. 00:20:32.119 --> 00:20:34.519 So repeat, you don't have to reinvent the wheel 00:20:34.519 --> 00:20:38.079 every single time. You can be repetitive in how 00:20:38.079 --> 00:20:41.400 you say what you say. pick different video and 00:20:41.400 --> 00:20:43.359 then say the same thing. It doesn't, you don't 00:20:43.359 --> 00:20:47.619 have to be coming up with it. Unique idea every 00:20:47.619 --> 00:20:49.680 single time just find different ways to say the 00:20:49.680 --> 00:20:51.900 same thing and reinforcing the message that you're 00:20:51.900 --> 00:20:54.960 trying to send But I think we'll maybe we'll 00:20:54.960 --> 00:20:58.900 wrap up today with just a few additional tips 00:20:58.900 --> 00:21:02.359 the first one being Refreshing service and location 00:21:02.359 --> 00:21:05.779 pages and treatment details quarterly This is 00:21:05.779 --> 00:21:08.900 more like geared towards web, but you can refresh 00:21:08.900 --> 00:21:12.039 your Instagram bio. Maybe revisit your keywords 00:21:12.039 --> 00:21:16.220 quarterly like coming up with thinking seasonally 00:21:16.220 --> 00:21:18.920 and what are people going to be searching in? 00:21:19.279 --> 00:21:22.180 How would their search change seasonally? Or 00:21:22.180 --> 00:21:24.099 they can look at their content videos of the 00:21:24.099 --> 00:21:25.819 last three months, right? Go through it and see 00:21:25.819 --> 00:21:28.160 what you see. Oh, it's like, oh, my God, I've 00:21:28.160 --> 00:21:31.920 done that same cleanse and brushes like eight 00:21:31.920 --> 00:21:34.759 times. I need to change that like that. It could 00:21:34.759 --> 00:21:38.259 just be as simple as that. Right. Yeah. Yeah. 00:21:38.259 --> 00:21:41.269 And then you can update. that that leads into 00:21:41.269 --> 00:21:44.710 the update seasonal offers image or visual content. 00:21:44.970 --> 00:21:47.549 So changing it up a little bit. And then the 00:21:47.549 --> 00:21:50.650 last one is monitoring your performance. So this 00:21:50.650 --> 00:21:54.930 again goes side by side with like, you just have 00:21:54.930 --> 00:21:59.470 to do it. If you're on Instagram, you get access 00:21:59.470 --> 00:22:03.450 to the insights. They inform you like what's 00:22:03.450 --> 00:22:05.950 working and what's not. If you keep doing something 00:22:05.950 --> 00:22:08.640 and it's not working, stop doing it. try something 00:22:08.640 --> 00:22:11.740 else. And it is a lot of trial and error. And 00:22:11.740 --> 00:22:14.440 people who do this professionally, myself included, 00:22:14.759 --> 00:22:16.900 it's still trial and error. You still have to 00:22:16.900 --> 00:22:20.099 try it and you got to pivot and see what worked 00:22:20.099 --> 00:22:22.299 and what didn't. And it really helps to inform 00:22:22.299 --> 00:22:26.000 and make your life easier if you look at your 00:22:26.000 --> 00:22:28.500 analytics. If you do have a website, then you 00:22:28.500 --> 00:22:31.519 can look at your analytics through your website 00:22:31.519 --> 00:22:34.400 as well and see what pages are doing well and 00:22:34.400 --> 00:22:41.329 what aren't. Perfect. Awesome. That's I think 00:22:41.329 --> 00:22:45.849 that that is it for today's. I think I'll just 00:22:45.849 --> 00:22:48.710 recap a little bit. Just get really hyper specific 00:22:48.710 --> 00:22:51.690 with your content and what you do and who you 00:22:51.690 --> 00:22:54.730 do it for and just use those keywords throughout 00:22:54.730 --> 00:22:58.009 your website and throughout your content, whether 00:22:58.009 --> 00:23:01.710 it's captions on screen text and your bio. And 00:23:01.710 --> 00:23:03.930 if you have any questions, you can drop them 00:23:03.930 --> 00:23:08.559 in the comments below or reach out to us. Thanks 00:23:08.559 --> 00:23:10.000 for listening to Beauty Babble.