We're always being asked, how do you stand out?
And we came up with some advanced techniques
that you can incorporate to your treatments.
So we're going to go through them and tell you
a bit more about them. All right. Couple categories
that we have for you. So the first one, advanced
facial massage. Then we're going to talk about
devices and advanced treatments is the third
one. We're going to keep this simple. So it's
more heading because of course, you know, you
know how we are, you guys, we could talk forever.
It's really like an entire like within the advanced
facial massage techniques, which is my favorite
one to receive is there are several different
categories of something peaks your interest.
That could be something that you can explore
more. But these are things that you would have
to go get additional training for. Right. But
it's just to kind of show you what's out there.
and what you can add to just jazz up your treatments
a little bit. So the first one is lymphatic drainage.
So that could be manual, that could be through
cupping as well. So just thinking about how does
it help? It depuffs, it detoxifies, reduces inflammation.
So it's going to give that post -treatment glow
as well. Once you learn lymphatic drainage, you
could have two ways of doing it. And guasha.
this is something that could be done quite simply
too and you could if you're into the stones you
can resonate into the different options that
the stones reflect again you would want to take
a little bit of a course or something on this
you understand that side of it but basically
now you're working with circulation and fascia
tifu so you're releasing when you start to release
that tightness in the face you're actually giving
that The pliability to move without pulling and
tightening, which creates the wrinkles, the dropping
of the skin, that elasticity side of it. So it
does help to lift and sculpt the skin. So it
boosts also blood flow. So that's detoxifying.
It releases tension in the face as well. But
it's really overall that brightening complexion.
And you can play with that by having cool ones,
warm ones, like just putting it in your hot owl
cabi or in your water for that. I think with
those ones, too, just from like a receiving perspective,
that it's such a nice addition to a facial. It
just feels so good that that would be leave that
memory in your client's mind. I was lucky enough
to be a model for you for one for one of those.
And I was like, oh, I want that again. That's
always a nice thing you want to leave your clients
with. And that's the whole thing, right? It's
that. experience they're receiving in the treatment
room, even before and after, but having that,
you know, if they're feeling fatigued or anything,
it just, it's amazing what Gua Sha does. Don't
underestimate it. If you don't know what it is,
go have one done and then you'll, then you'll
probably see, right? Like you said. The other
one is the intraoral, which is out there is the
buccal massage. We're getting deeper into the
actual muscles of the face. so understanding
everything about it of course but you also need
to know about you know jaw tension not TMJ because
we're not medical therapists in that aspect so
we wouldn't get that deep but to respect the
fact of more is not better you'll know it in
the training if you're getting training on this
but basically what it's doing is really giving
relief now at a different level which helps with
that tension in the face the stress and also
with the face like the facial asymmetry, like
how things are one side drooping more than the
other, that type of thing. So it's amazing how
it actually will help benefits. That also feels
good, but it's like prep yourself for being in
the mouth a little bit. So you're going to have
to get into your client's mouth. Gloves are on.
It'll be taught through all that and how to work
with the skin as well. And it's a very visual.
All of this is like You need to really be focusing
and looking at the skin. How is it reacting to
the type of modality you're using on your client?
It's not just doing it, right? It's like, it's
imagine like doing a peel and you just put it
on and you leave it and you're not paying attention.
It's no different when you're working into these
modalities as well. You want to see what's going
on. And I really like your suggestion of trying
it. Like if any of this piques your interest,
go get a facial with that's offering it because
then you're going to see, oh, I really like this
or I have a preference of one over the other.
And then you can make your decision that way.
Exactly. Yeah. Lift and sculpt. massage this
is basically going to be working on the muscles
again on the face that deep tissue releasing
in a sense where you're really going to focus
on the client itself like each person is going
to be different so I never point out the things
to clients I try to ask them well what do you
see do you see that your eyes are feeling a little
droopy, you know, if they point to areas, what
are you noticing around your eyes? So I'll direct
it that way. I might not say, oh, God, have you
looked at your eyes lately? Do you want me to
lift those for you? You're looking horrible.
So it's like, OK, well, what about your forehead?
What about your eyes? What about, you know, the
cheeks, the neck, the jaw? See what they say
about it. And you can say why I categorize it.
into areas of the face. So let's go through each
one. And then in the end, you can tell me your
top three areas. That's how you can kind of bring
that together. But it really does work. It's
amazing. So in all of these things, I keep telling
professionals out there take before and after
pictures, even if they say no, don't share on
social media, right? That's okay. This is for
your client folder. Like this is just for you.
I want you to see before and after. And show
them after the treatment. I've had that happen.
Yeah, shown right after my treatment. I'm like,
oh, good. Yeah. Oh, my God, I just didn't even
notice how much of a lift I got from this. And
then, well, how do you maintain this? And now
you're giving them education on what they need
to do at home. When should they see you again?
That type of thing, right? And before we move
on, I'll do a little shameless plug for you that
you do teach an advanced facial massage class.
So I do message. Yes. Send you the info. She'll
send you the info. It's a lot of fun. I do love
it. It's amazing. And I love when when we get
to client center models or even students, they're
quite shocked when they like, well, I've been
it's the best thing I want to know more about
it. And then they do it and they just think,
oh, my God, like what? Yeah, I'm not saying it's
a baselift. Like, don't get me wrong. Right.
And again, there's genetics. There's so much
involved with this. But people are still pleasantly
surprised by it, which is great. But I think
the whole thing is it takes practice to understand
and learn how to how the client can really benefit
from it. So next one, devices will quickly. These
are not probably new to anybody. We just forget
about it sometimes. How simple, you know, high
frequency is to add. I see a lot more on Instagram
than I did last year. Yeah. You know, being shown,
right? I'm sure you've seen it. LED light therapy.
Radio frequency is another one, again, depending
on your budget. You want to look at that. And
ultrasonic skin scrubber. I mean, those are things
you can be doing with your clients and keeping
it very simple. Maybe it's only one thing. I
actually asked one person when they're asking
me, it was a business consultation, basically
running their business. I said, what would it
cost you to do LED therapy on them? Why are you
adding $25 to it? Why don't you just put it in
their cost? and add it to your treatment all
the time. It's just so beneficial. It should
just be part of the treatment. And that's why
you set yourself apart, right? Like your facials
include LED. So you're not, don't like sell it
as an LED. Just have it as, that's just a way
that you can position yourself differently from
others in your area. Exactly, yeah. Or maybe
it's high frequency. Maybe you're going to be
playing with that. Exactly. There's so much you
can do with that one. And like the ultrasonic
sin scrubber, I just, I love that little tool.
It's such a small thing, but you can also teach
your, you might be doing it in the treatment
and your clients can go home and do it as well.
If you'd like, but then they're not going to
come back for me to do it. Yes, they are. That's
like saying you do a facial on someone. Oh, well,
they're never going to come to you again because
of just your facials at home. Yeah, exactly right,
but helping them understand and reminding them
usually it's like, oh, yeah, I forgot about that
tool I haven't been doing that You know, so it
helps to remind them of it and it's not a big
purchase like it investment is so low With these
little things, you know, you're not having to
spend Five thousand dollars or however much some
of these things are so and then maybe that's
a budget Maybe that's how you start with these
smaller things and then maybe you do want the
bigger with the looking, you know, wow, kind
of technology in your room, because it does sell.
I get that. I hear that from a lot of people
when you walk in and you see it's like, wow,
look at all of this. This is amazing. But I mean,
you got to start somewhere, right? Yeah. I mean,
now you can have high frequency. I mean, they've
had for a while. It's a little handheld ones
that you can use. You don't have to buy the big
machines anymore. So again, think of it that
way. Awesome. Yeah. And try, try things. If you
don't have it, go try it again. I sound like
I'm a broken record, but try it and see what
you like. Cause then that's what you're going
to be able to enjoy giving to your clients as
well. Okay. Our third category is advanced treatments.
I know this is an advanced technique, but you
can add an advanced treatment to your service
menu. Right. Again, is it. a separate treatment
or is it an add -on to your treatment meaning
now you become specialized in this this is what
i do all the time instead of adding it to their
bill no right that's just my point of view of
what i hear people saying they want to go in
and they just want to have it done and just one
price they know what they're walking in for a
good example of that would be your classic nail
treatment you're going in to get it done and
they say it's fifty dollars and you leave at
it and $85 bill at the end because of all the
add ons you did. Yeah, and most of God that added
up fast. They don't like they want the end result,
but they don't like to hear that side of it.
So that's the only reason I say it for facials.
Your client is there. They're relaxing. They're
in a different space. So to constantly be like,
Oh, do you want this to or whether you do it
before or during like I think just because instead
of selling like prescribing this is the treatment
that I think based on my professional opinion
that you need. And this is what we're going to
do. This is my facial price. That's it. And then
that is going to be more professional and easier
to present to your client because I know myself,
I always hate selling and I know a lot of estheticians
are the same, but you're not selling, right?
You're just giving them the treatment based on
your experience that includes some of these modalities
that you have learned. It's okay. So for the
advanced treatments, what do we got? For needling
or nano -needling, derma roller, they kind of
all fall in that category. Yeah. Complaining,
chemical peels, the hydrofacial, microdermabrasion,
those types of things. And again, going back,
I remember well light therapy was part of the
treatment all the time and microdermabrasion
was like easy to add in a sweep of that to everyone
it's like yeah you know i think today's exfoliation
i'm not going to do the enzyme peel i'm going
to do the microdermabrasion on you instead because
of blah blah blah right i never charged more
it was just all part of the treatment itself
um and they loved that they came in knowing that
their facial was going to cost this much and
that was it Now, if there was next time, it'd
be like, you know what, I think you'd be a really
good candidate for a theory of the microdermabrasion.
That's different, right? That's completely different.
You're targeting or microneedling or chemical
peels, whatever that may be. But having something
in there to start that talk is really beneficial.
Yeah, so you're saying like when you have these
treatments and you offer them as separate treatments,
you can also use them to incorporate into your
custom facials, whether it's once micro dermabrasion
or a micro needling or whatever, just a gentle
kind of one pass, these can be incorporated into
your facial. And then you can be like, oh, yeah,
well, you liked it. And next time, not during
the next time this is I prescribe a series of
these or whatever. yeah or it could be in that
at the end of the treatment so this is what i've
discovered and i really think you would benefit
from because this is in this and this is part
of your goals and you know that type of thing
i'm telling all my secrets of how i used to run
my business but that was but it was legitimately
there for my client i wanted i wanted to be able
to have the freedom to use whatever i wanted
on them and not a fight in the end about pricing
or upselling. It made it so much easier for staff.
I just built it to be consistent. This is what
you do in this facial all the time. This is what
you're going to do in this facial all the time.
And at the end, maybe there isn't a series involved.
Maybe it's, no, we're going to do the same thing
next time I see you. So it just depends on the
goal of the client. That's really what it comes
down to. I love that. Awesome. Okay. So that
was our three. short and brief, but we have the
advanced facial massage techniques and devices.
You might have some of them, just start incorporating
them into your treatments. Out of the drawer.
Yeah. They don't work if you're not, they're
just sitting there. I have some as well that
don't work by themselves, unfortunately. And
then your advanced treatments like chemical peel,
dermaplaning, microneedling, et cetera. Et cetera.
Yeah. Cool. Awesome. Yeah. And as always, we
want to hear from you and just see what is it
that you're using or what's one thing you started
to incorporate and you've noticed a big change
or retention from your clients or positive feedback.
We'd love to hear that and let us know. Thanks
for listening to Beauty Babble.