WEBVTT

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We're always being asked, how do you stand out?

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And we came up with some advanced techniques

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that you can incorporate to your treatments.

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So we're going to go through them and tell you

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a bit more about them. All right. Couple categories

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that we have for you. So the first one, advanced

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facial massage. Then we're going to talk about

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devices and advanced treatments is the third

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one. We're going to keep this simple. So it's

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more heading because of course, you know, you

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know how we are, you guys, we could talk forever.

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It's really like an entire like within the advanced

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facial massage techniques, which is my favorite

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one to receive is there are several different

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categories of something peaks your interest.

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That could be something that you can explore

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more. But these are things that you would have

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to go get additional training for. Right. But

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it's just to kind of show you what's out there.

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and what you can add to just jazz up your treatments

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a little bit. So the first one is lymphatic drainage.

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So that could be manual, that could be through

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cupping as well. So just thinking about how does

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it help? It depuffs, it detoxifies, reduces inflammation.

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So it's going to give that post -treatment glow

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as well. Once you learn lymphatic drainage, you

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could have two ways of doing it. And guasha.

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this is something that could be done quite simply

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too and you could if you're into the stones you

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can resonate into the different options that

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the stones reflect again you would want to take

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a little bit of a course or something on this

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you understand that side of it but basically

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now you're working with circulation and fascia

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tifu so you're releasing when you start to release

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that tightness in the face you're actually giving

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that The pliability to move without pulling and

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tightening, which creates the wrinkles, the dropping

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of the skin, that elasticity side of it. So it

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does help to lift and sculpt the skin. So it

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boosts also blood flow. So that's detoxifying.

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It releases tension in the face as well. But

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it's really overall that brightening complexion.

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And you can play with that by having cool ones,

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warm ones, like just putting it in your hot owl

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cabi or in your water for that. I think with

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those ones, too, just from like a receiving perspective,

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that it's such a nice addition to a facial. It

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just feels so good that that would be leave that

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memory in your client's mind. I was lucky enough

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to be a model for you for one for one of those.

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And I was like, oh, I want that again. That's

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always a nice thing you want to leave your clients

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with. And that's the whole thing, right? It's

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that. experience they're receiving in the treatment

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room, even before and after, but having that,

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you know, if they're feeling fatigued or anything,

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it just, it's amazing what Gua Sha does. Don't

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underestimate it. If you don't know what it is,

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go have one done and then you'll, then you'll

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probably see, right? Like you said. The other

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one is the intraoral, which is out there is the

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buccal massage. We're getting deeper into the

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actual muscles of the face. so understanding

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everything about it of course but you also need

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to know about you know jaw tension not TMJ because

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we're not medical therapists in that aspect so

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we wouldn't get that deep but to respect the

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fact of more is not better you'll know it in

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the training if you're getting training on this

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but basically what it's doing is really giving

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relief now at a different level which helps with

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that tension in the face the stress and also

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with the face like the facial asymmetry, like

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how things are one side drooping more than the

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other, that type of thing. So it's amazing how

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it actually will help benefits. That also feels

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good, but it's like prep yourself for being in

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the mouth a little bit. So you're going to have

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to get into your client's mouth. Gloves are on.

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It'll be taught through all that and how to work

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with the skin as well. And it's a very visual.

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All of this is like You need to really be focusing

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and looking at the skin. How is it reacting to

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the type of modality you're using on your client?

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It's not just doing it, right? It's like, it's

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imagine like doing a peel and you just put it

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on and you leave it and you're not paying attention.

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It's no different when you're working into these

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modalities as well. You want to see what's going

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on. And I really like your suggestion of trying

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it. Like if any of this piques your interest,

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go get a facial with that's offering it because

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then you're going to see, oh, I really like this

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or I have a preference of one over the other.

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And then you can make your decision that way.

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Exactly. Yeah. Lift and sculpt. massage this

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is basically going to be working on the muscles

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again on the face that deep tissue releasing

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in a sense where you're really going to focus

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on the client itself like each person is going

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to be different so I never point out the things

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to clients I try to ask them well what do you

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see do you see that your eyes are feeling a little

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droopy, you know, if they point to areas, what

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are you noticing around your eyes? So I'll direct

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it that way. I might not say, oh, God, have you

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looked at your eyes lately? Do you want me to

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lift those for you? You're looking horrible.

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So it's like, OK, well, what about your forehead?

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What about your eyes? What about, you know, the

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cheeks, the neck, the jaw? See what they say

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about it. And you can say why I categorize it.

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into areas of the face. So let's go through each

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one. And then in the end, you can tell me your

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top three areas. That's how you can kind of bring

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that together. But it really does work. It's

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amazing. So in all of these things, I keep telling

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professionals out there take before and after

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pictures, even if they say no, don't share on

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social media, right? That's okay. This is for

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your client folder. Like this is just for you.

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I want you to see before and after. And show

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them after the treatment. I've had that happen.

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Yeah, shown right after my treatment. I'm like,

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oh, good. Yeah. Oh, my God, I just didn't even

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notice how much of a lift I got from this. And

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then, well, how do you maintain this? And now

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you're giving them education on what they need

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to do at home. When should they see you again?

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That type of thing, right? And before we move

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on, I'll do a little shameless plug for you that

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you do teach an advanced facial massage class.

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So I do message. Yes. Send you the info. She'll

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send you the info. It's a lot of fun. I do love

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it. It's amazing. And I love when when we get

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to client center models or even students, they're

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quite shocked when they like, well, I've been

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it's the best thing I want to know more about

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it. And then they do it and they just think,

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oh, my God, like what? Yeah, I'm not saying it's

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a baselift. Like, don't get me wrong. Right.

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And again, there's genetics. There's so much

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involved with this. But people are still pleasantly

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surprised by it, which is great. But I think

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the whole thing is it takes practice to understand

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and learn how to how the client can really benefit

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from it. So next one, devices will quickly. These

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are not probably new to anybody. We just forget

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about it sometimes. How simple, you know, high

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frequency is to add. I see a lot more on Instagram

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than I did last year. Yeah. You know, being shown,

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right? I'm sure you've seen it. LED light therapy.

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Radio frequency is another one, again, depending

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on your budget. You want to look at that. And

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ultrasonic skin scrubber. I mean, those are things

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you can be doing with your clients and keeping

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it very simple. Maybe it's only one thing. I

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actually asked one person when they're asking

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me, it was a business consultation, basically

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running their business. I said, what would it

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cost you to do LED therapy on them? Why are you

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adding $25 to it? Why don't you just put it in

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their cost? and add it to your treatment all

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the time. It's just so beneficial. It should

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just be part of the treatment. And that's why

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you set yourself apart, right? Like your facials

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include LED. So you're not, don't like sell it

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as an LED. Just have it as, that's just a way

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that you can position yourself differently from

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others in your area. Exactly, yeah. Or maybe

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it's high frequency. Maybe you're going to be

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playing with that. Exactly. There's so much you

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can do with that one. And like the ultrasonic

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sin scrubber, I just, I love that little tool.

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It's such a small thing, but you can also teach

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your, you might be doing it in the treatment

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and your clients can go home and do it as well.

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If you'd like, but then they're not going to

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come back for me to do it. Yes, they are. That's

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like saying you do a facial on someone. Oh, well,

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they're never going to come to you again because

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of just your facials at home. Yeah, exactly right,

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but helping them understand and reminding them

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usually it's like, oh, yeah, I forgot about that

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tool I haven't been doing that You know, so it

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helps to remind them of it and it's not a big

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purchase like it investment is so low With these

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little things, you know, you're not having to

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spend Five thousand dollars or however much some

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of these things are so and then maybe that's

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a budget Maybe that's how you start with these

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smaller things and then maybe you do want the

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bigger with the looking, you know, wow, kind

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of technology in your room, because it does sell.

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I get that. I hear that from a lot of people

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when you walk in and you see it's like, wow,

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look at all of this. This is amazing. But I mean,

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you got to start somewhere, right? Yeah. I mean,

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now you can have high frequency. I mean, they've

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had for a while. It's a little handheld ones

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that you can use. You don't have to buy the big

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machines anymore. So again, think of it that

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way. Awesome. Yeah. And try, try things. If you

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don't have it, go try it again. I sound like

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I'm a broken record, but try it and see what

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you like. Cause then that's what you're going

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to be able to enjoy giving to your clients as

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well. Okay. Our third category is advanced treatments.

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I know this is an advanced technique, but you

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can add an advanced treatment to your service

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menu. Right. Again, is it. a separate treatment

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or is it an add -on to your treatment meaning

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now you become specialized in this this is what

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i do all the time instead of adding it to their

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bill no right that's just my point of view of

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what i hear people saying they want to go in

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and they just want to have it done and just one

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price they know what they're walking in for a

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good example of that would be your classic nail

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treatment you're going in to get it done and

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they say it's fifty dollars and you leave at

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it and $85 bill at the end because of all the

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add ons you did. Yeah, and most of God that added

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up fast. They don't like they want the end result,

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but they don't like to hear that side of it.

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So that's the only reason I say it for facials.

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Your client is there. They're relaxing. They're

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in a different space. So to constantly be like,

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Oh, do you want this to or whether you do it

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before or during like I think just because instead

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of selling like prescribing this is the treatment

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that I think based on my professional opinion

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that you need. And this is what we're going to

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do. This is my facial price. That's it. And then

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that is going to be more professional and easier

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to present to your client because I know myself,

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I always hate selling and I know a lot of estheticians

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are the same, but you're not selling, right?

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You're just giving them the treatment based on

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your experience that includes some of these modalities

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that you have learned. It's okay. So for the

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advanced treatments, what do we got? For needling

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or nano -needling, derma roller, they kind of

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all fall in that category. Yeah. Complaining,

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chemical peels, the hydrofacial, microdermabrasion,

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those types of things. And again, going back,

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I remember well light therapy was part of the

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treatment all the time and microdermabrasion

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was like easy to add in a sweep of that to everyone

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it's like yeah you know i think today's exfoliation

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i'm not going to do the enzyme peel i'm going

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to do the microdermabrasion on you instead because

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of blah blah blah right i never charged more

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it was just all part of the treatment itself

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um and they loved that they came in knowing that

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their facial was going to cost this much and

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that was it Now, if there was next time, it'd

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be like, you know what, I think you'd be a really

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good candidate for a theory of the microdermabrasion.

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That's different, right? That's completely different.

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You're targeting or microneedling or chemical

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peels, whatever that may be. But having something

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in there to start that talk is really beneficial.

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Yeah, so you're saying like when you have these

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treatments and you offer them as separate treatments,

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you can also use them to incorporate into your

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custom facials, whether it's once micro dermabrasion

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or a micro needling or whatever, just a gentle

00:12:52.500 --> 00:12:56.000
kind of one pass, these can be incorporated into

00:12:56.000 --> 00:12:58.639
your facial. And then you can be like, oh, yeah,

00:12:58.639 --> 00:13:00.779
well, you liked it. And next time, not during

00:13:00.779 --> 00:13:03.559
the next time this is I prescribe a series of

00:13:03.559 --> 00:13:05.740
these or whatever. yeah or it could be in that

00:13:05.740 --> 00:13:07.600
at the end of the treatment so this is what i've

00:13:07.600 --> 00:13:09.460
discovered and i really think you would benefit

00:13:09.460 --> 00:13:14.120
from because this is in this and this is part

00:13:14.120 --> 00:13:16.399
of your goals and you know that type of thing

00:13:16.399 --> 00:13:19.399
i'm telling all my secrets of how i used to run

00:13:19.399 --> 00:13:21.759
my business but that was but it was legitimately

00:13:21.759 --> 00:13:24.220
there for my client i wanted i wanted to be able

00:13:24.220 --> 00:13:26.740
to have the freedom to use whatever i wanted

00:13:26.740 --> 00:13:30.990
on them and not a fight in the end about pricing

00:13:30.990 --> 00:13:34.490
or upselling. It made it so much easier for staff.

00:13:35.009 --> 00:13:37.970
I just built it to be consistent. This is what

00:13:37.970 --> 00:13:39.750
you do in this facial all the time. This is what

00:13:39.750 --> 00:13:41.330
you're going to do in this facial all the time.

00:13:41.570 --> 00:13:44.889
And at the end, maybe there isn't a series involved.

00:13:45.190 --> 00:13:46.769
Maybe it's, no, we're going to do the same thing

00:13:46.769 --> 00:13:49.610
next time I see you. So it just depends on the

00:13:49.610 --> 00:13:52.409
goal of the client. That's really what it comes

00:13:52.409 --> 00:13:56.149
down to. I love that. Awesome. Okay. So that

00:13:56.149 --> 00:14:01.340
was our three. short and brief, but we have the

00:14:01.340 --> 00:14:05.120
advanced facial massage techniques and devices.

00:14:05.659 --> 00:14:07.700
You might have some of them, just start incorporating

00:14:07.700 --> 00:14:10.379
them into your treatments. Out of the drawer.

00:14:10.559 --> 00:14:13.139
Yeah. They don't work if you're not, they're

00:14:13.139 --> 00:14:15.080
just sitting there. I have some as well that

00:14:15.080 --> 00:14:17.759
don't work by themselves, unfortunately. And

00:14:17.759 --> 00:14:19.960
then your advanced treatments like chemical peel,

00:14:20.360 --> 00:14:23.960
dermaplaning, microneedling, et cetera. Et cetera.

00:14:24.220 --> 00:14:26.899
Yeah. Cool. Awesome. Yeah. And as always, we

00:14:26.899 --> 00:14:28.840
want to hear from you and just see what is it

00:14:28.840 --> 00:14:31.279
that you're using or what's one thing you started

00:14:31.279 --> 00:14:34.000
to incorporate and you've noticed a big change

00:14:34.000 --> 00:14:36.919
or retention from your clients or positive feedback.

00:14:37.000 --> 00:14:41.159
We'd love to hear that and let us know. Thanks

00:14:41.159 --> 00:14:42.620
for listening to Beauty Babble.
