WEBVTT 00:00:00.000 --> 00:00:02.859 If someone searches you on Instagram, what are 00:00:02.859 --> 00:00:07.900 they seeing? Today we're breaking down how to 00:00:07.900 --> 00:00:10.019 make your Instagram bio do the heavy lifting. 00:00:10.359 --> 00:00:13.080 So it's reflecting your brand, your personality 00:00:13.080 --> 00:00:16.600 and the services you offer. It's a topic I'm 00:00:16.600 --> 00:00:21.699 very excited about. I'm just teasing. I love 00:00:21.699 --> 00:00:25.359 it. It's, it's, I think we overthink and then 00:00:25.359 --> 00:00:28.600 we fall into that, you know, rabbit hole of go 00:00:28.600 --> 00:00:30.559 -go and then we lose the train of thought. So 00:00:30.559 --> 00:00:33.259 I think this is really important too. Well, why 00:00:33.259 --> 00:00:35.820 is it important to have this and how to go about 00:00:35.820 --> 00:00:38.259 it? And I love that it can do the work for you 00:00:38.259 --> 00:00:41.780 shockingly if you think about it. Absolutely. 00:00:42.079 --> 00:00:44.479 Social media can be overwhelming. And I'm always 00:00:44.479 --> 00:00:46.740 telling people, oh, you know, you need to show 00:00:46.740 --> 00:00:49.100 up online. You need to show up online, especially 00:00:49.100 --> 00:00:51.460 as a service provider, because they need to see 00:00:51.460 --> 00:00:57.439 your face. But your bio is the first thing that 00:00:57.439 --> 00:01:01.259 somebody sees when they go to your page. So that's 00:01:01.259 --> 00:01:03.659 the first impression. It's your handshake, whatever. 00:01:04.060 --> 00:01:06.640 Imagine somebody walking into your studio or 00:01:06.640 --> 00:01:09.859 spa. That is the online version of it. It's the 00:01:09.859 --> 00:01:12.260 Instagram version of it. And I'm focusing on 00:01:12.260 --> 00:01:17.900 Instagram because it's popular because among 00:01:17.900 --> 00:01:24.219 Gen Z, 46 % of users use social media. as a search 00:01:24.219 --> 00:01:28.200 engine. And I think social media has surpassed 00:01:28.200 --> 00:01:31.519 Google as a search engine. And a lot of times... 00:01:31.519 --> 00:01:36.799 Oh, say that again. I don't think... 46 % of 00:01:36.799 --> 00:01:40.939 social media users or Gen Z users use Instagram 00:01:40.939 --> 00:01:44.420 as their primary search engine. Without doing 00:01:44.420 --> 00:01:47.000 Google, so... Yes, it is. People need to hear 00:01:47.000 --> 00:01:49.060 that. Google fell to third place with Instagram 00:01:49.060 --> 00:01:53.730 being in first and TikTok in second. Yeah, I'm 00:01:53.730 --> 00:01:56.150 sticking to Instagram though for that reason 00:01:56.150 --> 00:02:00.530 and because Instagram has such a great search 00:02:00.530 --> 00:02:03.769 Functionality so you can really use it to your 00:02:03.769 --> 00:02:06.310 advantage and that's what we're gonna talk about 00:02:06.310 --> 00:02:09.689 today and I'm gonna give you like step -by -step 00:02:09.689 --> 00:02:13.990 on what you can do and It's achievable. It's 00:02:13.990 --> 00:02:16.550 very doable. It's not like having to redo your 00:02:16.550 --> 00:02:20.379 whole grid or make anything look pretty or fancy 00:02:20.379 --> 00:02:24.639 or anything like that. We are just going to focus 00:02:24.639 --> 00:02:28.360 on that little space. It may be tiny but it matters 00:02:28.360 --> 00:02:31.960 a lot. I like that you say that because we think 00:02:31.960 --> 00:02:33.960 a bio is like this whole description, right? 00:02:34.180 --> 00:02:38.599 Or maybe that's just me and my age. No, and I 00:02:38.599 --> 00:02:41.000 think sometimes people just don't actually and 00:02:41.000 --> 00:02:43.000 I know I was guilty of this at the beginning 00:02:43.000 --> 00:02:45.560 too is that I just created my profile didn't 00:02:45.560 --> 00:02:47.439 think too much about my bio and then got into 00:02:47.439 --> 00:02:49.419 got into it right so it's just kind of going 00:02:49.419 --> 00:02:54.759 back and focusing on the bio and the other thing 00:02:54.759 --> 00:02:59.000 I want to talk about was We always I always get 00:02:59.000 --> 00:03:01.740 a lot of people who talk to me about using Instagram 00:03:01.740 --> 00:03:04.919 or other social platforms to find clients, but 00:03:04.919 --> 00:03:08.629 a lot of ways that social platforms are being 00:03:08.629 --> 00:03:11.110 used are to as search engines, like we said, 00:03:11.349 --> 00:03:14.509 but when people meet you, they would probably 00:03:14.509 --> 00:03:18.030 go search you up. I've done it before. Like when 00:03:18.030 --> 00:03:19.969 I've gone to networking events, I would go then 00:03:19.969 --> 00:03:23.550 look to follow people as well. But I check out 00:03:23.550 --> 00:03:27.189 their Instagram bio or I will also Google, but 00:03:27.189 --> 00:03:32.310 I'm old. So I'm not Gen Z. I will Google or whatever. 00:03:32.430 --> 00:03:34.289 And when you do Google, like your Instagram bio 00:03:34.289 --> 00:03:38.199 does come up on your Google as well. So I think 00:03:38.199 --> 00:03:41.479 that if you think of it that way, what would 00:03:41.479 --> 00:03:44.280 I want people to see? And what would I want people 00:03:44.280 --> 00:03:46.680 to know about me if they were searching for me 00:03:46.680 --> 00:03:49.900 that way? And it just had a little tiny box to 00:03:49.900 --> 00:03:52.939 see it in. Yeah, it's a reference. It's like 00:03:52.939 --> 00:03:55.740 a continuation of whatever it is you started 00:03:55.740 --> 00:03:59.460 in person, but also should be quite well -rounded 00:03:59.460 --> 00:04:01.879 to give them a good idea. And it can be done 00:04:01.879 --> 00:04:06.039 even in that tiny little space. So shall we get 00:04:06.039 --> 00:04:11.000 into it? Yes. Three things. Perfect. Simplify 00:04:11.000 --> 00:04:13.800 this. So the first one is your profile picture. 00:04:14.479 --> 00:04:17.339 You don't need to hire a professional photographer. 00:04:17.560 --> 00:04:20.939 Just make sure you have a good quality profile 00:04:20.939 --> 00:04:23.860 picture. Our phones do an amazing job at that. 00:04:24.220 --> 00:04:28.170 You want to make sure that you are taking a picture 00:04:28.170 --> 00:04:31.550 of yourself. It's not like a logo or a room or 00:04:31.550 --> 00:04:33.990 something like that. When you're taking the picture, 00:04:34.269 --> 00:04:36.689 just stand in front of a window. It gives you 00:04:36.689 --> 00:04:40.310 nice natural light or go outside and try to do 00:04:40.310 --> 00:04:43.069 like shoulder up. You don't want it to be too 00:04:43.069 --> 00:04:45.269 close because it is that roundness, right? So 00:04:45.269 --> 00:04:47.930 you do want to have kind of a little bit of a 00:04:47.930 --> 00:04:53.779 distance. And you can Use it to also show your 00:04:53.779 --> 00:04:56.680 personality a little bit, like, are you wearing 00:04:56.680 --> 00:04:58.620 certain, like, I don't know, like, do you wear 00:04:58.620 --> 00:05:00.660 a smock, like when you do your facials or what 00:05:00.660 --> 00:05:03.240 if you can, you can dress up however it is that 00:05:03.240 --> 00:05:04.959 you want. Or you're a cat lover and you're holding 00:05:04.959 --> 00:05:08.800 your cat. Yeah, exactly. Absolutely. So I think 00:05:08.800 --> 00:05:10.939 playing around with that, but just, it also can 00:05:10.939 --> 00:05:15.240 just be you, whatever. And then it could be as 00:05:15.240 --> 00:05:20.680 simple as that. And the next part is your handle. 00:05:21.629 --> 00:05:26.790 and your name. So your handle, this should be 00:05:26.790 --> 00:05:30.170 whatever your brand name, if you're operating 00:05:30.170 --> 00:05:32.290 as yourself, use your name. If you're operating 00:05:32.290 --> 00:05:33.930 as your business, you can use your business, 00:05:33.990 --> 00:05:37.189 right? And then your name field, I know I see 00:05:37.189 --> 00:05:40.230 a lot of people repeating like their handle into 00:05:40.230 --> 00:05:42.110 the name field, but you don't need to do that. 00:05:42.310 --> 00:05:46.170 You can actually then use your name field as 00:05:46.170 --> 00:05:50.009 a way to optimize search, because that is a search. 00:05:50.189 --> 00:05:54.850 searchable field right so you put your name and 00:05:54.850 --> 00:06:01.290 then what you do so for example mine is my name 00:06:01.290 --> 00:06:04.709 and then brand and content strategy that's so 00:06:04.709 --> 00:06:07.649 when somebody goes on my page my business name 00:06:07.649 --> 00:06:11.230 is my handle and then my name is my name and 00:06:11.230 --> 00:06:14.790 my title or what i do right so you can do your 00:06:14.790 --> 00:06:17.290 name facials and skincare if that's what you 00:06:17.290 --> 00:06:21.959 do or waxing and nails. You can decide on what 00:06:21.959 --> 00:06:24.360 you want that to be, but think of what would 00:06:24.360 --> 00:06:28.199 somebody be searching? Maybe you do it specific, 00:06:29.139 --> 00:06:31.540 like Edmonton facials, if you're in Edmonton. 00:06:31.540 --> 00:06:34.500 So is that a place where you could put your location? 00:06:34.500 --> 00:06:37.899 You could. You can also put a value statement 00:06:37.899 --> 00:06:41.300 there. You can put natural, holistic facials, 00:06:42.000 --> 00:06:43.620 because that is something somebody might search 00:06:43.620 --> 00:06:46.959 as well. Silly question. so many characters that 00:06:46.959 --> 00:06:50.399 you can put in that little box? In your name 00:06:50.399 --> 00:06:53.839 box, there is. I don't know the character limit 00:06:53.839 --> 00:06:56.639 on the name box specifically, but there is on 00:06:56.639 --> 00:06:59.240 the bio. So the bio, which is the text underneath 00:06:59.240 --> 00:07:02.860 your name is 150 characters. Okay. I have an 00:07:02.860 --> 00:07:05.720 enormous name and I was able to put my entire 00:07:05.720 --> 00:07:09.259 name and the brand and content strategy. But 00:07:09.259 --> 00:07:11.759 yeah, I'm not 100 % sure. Just Google it. Or 00:07:11.759 --> 00:07:13.939 it'll tell you when you try to enter it. So you 00:07:13.939 --> 00:07:16.259 start entering it in there, yeah. So that includes 00:07:16.259 --> 00:07:20.560 spaces and periods and all those. If you like 00:07:20.560 --> 00:07:22.839 to do emojis and all those things, it all counts. 00:07:22.879 --> 00:07:25.939 So just be aware of that. Absolutely. So I think 00:07:25.939 --> 00:07:28.019 just for the name field, just keep in mind, don't 00:07:28.019 --> 00:07:30.060 just put your name. Don't just put your business 00:07:30.060 --> 00:07:32.360 name. Help people find you by putting what you 00:07:32.360 --> 00:07:36.839 do. Because it's searchable. Seems easy. You 00:07:36.839 --> 00:07:39.350 know another thing I think of? What came to me 00:07:39.350 --> 00:07:42.209 just now is that, so when you have, and we've 00:07:42.209 --> 00:07:44.389 heard this from professionals out there, that 00:07:44.389 --> 00:07:46.230 especially when they do more than one service, 00:07:46.649 --> 00:07:48.430 like, oh my God, I don't know what's happening. 00:07:48.730 --> 00:07:50.930 I don't have, you know, as many lash clients 00:07:50.930 --> 00:07:52.970 as I had before. Well, this is where you could 00:07:52.970 --> 00:07:55.430 change it. So if they're searching, right, because 00:07:55.430 --> 00:07:57.509 it's the search engine you're saying, so that 00:07:57.509 --> 00:08:00.269 could be a strategy in their own marketing that 00:08:00.269 --> 00:08:02.089 they do that for three months, just try to hone 00:08:02.089 --> 00:08:05.189 in on lashes and then change it up. Is that a 00:08:05.189 --> 00:08:09.139 good idea or what do you think? I think that 00:08:09.139 --> 00:08:12.279 it's something you have to try. Like with everything, 00:08:12.459 --> 00:08:14.839 you have to try it and see what's going to work 00:08:14.839 --> 00:08:19.220 for you. If you are trying to put a specific 00:08:19.220 --> 00:08:21.500 service front and center for a short time, yes, 00:08:21.500 --> 00:08:23.620 you could do that. There's a limit on the amount 00:08:23.620 --> 00:08:25.699 of times. I think it's, you can only change your 00:08:25.699 --> 00:08:28.800 name twice in within 14 days. So you'd have to 00:08:28.800 --> 00:08:31.540 wait two weeks at least to do the change, but 00:08:31.540 --> 00:08:37.139 you can, I would just. Kind of encourage to pick 00:08:37.139 --> 00:08:39.700 a brand like pick something that is gonna identify 00:08:39.700 --> 00:08:42.179 you I was thinking like quarterly in my head 00:08:42.179 --> 00:08:44.820 business wise like what I would do for a time 00:08:44.820 --> 00:08:52.419 frame to focus on some yeah I think even quarterly 00:08:52.419 --> 00:08:55.549 I would just encourage What is, what is it, who 00:08:55.549 --> 00:08:57.889 are you and what is it that you want to be known 00:08:57.889 --> 00:09:00.470 for lashes and facials, but lashes and facials, 00:09:00.629 --> 00:09:03.309 like you really hone in on what your brand is 00:09:03.309 --> 00:09:06.149 or what you want to be represented as. That makes 00:09:06.149 --> 00:09:08.470 sense. But you can experiment because that's 00:09:08.470 --> 00:09:10.330 the best part about social. Yeah, actually that's 00:09:10.330 --> 00:09:12.610 so true, isn't it? Because you don't know what's 00:09:12.610 --> 00:09:15.230 going to bring in a few clients and go back to 00:09:15.230 --> 00:09:17.269 your main brand again. I don't know. That's so 00:09:17.269 --> 00:09:21.860 true. Okay, so underneath that is your bio text 00:09:21.860 --> 00:09:23.840 and this one is a hundred and fifty characters 00:09:23.840 --> 00:09:25.659 So not a hundred and fifty letters. It's a hundred 00:09:25.659 --> 00:09:27.360 and fifty characters. So that includes the space 00:09:27.360 --> 00:09:30.620 of the periods emojis all of that So this is 00:09:30.620 --> 00:09:33.159 where you have to get like quite concise with 00:09:33.159 --> 00:09:36.259 your words, but I have a little formula that 00:09:36.259 --> 00:09:42.279 will help you in this bio text you want to say 00:09:42.279 --> 00:09:47.500 Who you help and how you help them? So by how 00:09:47.500 --> 00:09:50.740 you help them, you need to identify the problem 00:09:50.740 --> 00:09:55.080 you solve and how you solve it. So it's like, 00:09:55.379 --> 00:10:00.039 I help insert whoever you help with insert problem, 00:10:00.620 --> 00:10:02.460 which seems very abstract. So I'm going to give 00:10:02.460 --> 00:10:05.200 you some examples. Oh, good. Because I was about 00:10:05.200 --> 00:10:08.559 to say, can we have some examples? All right. 00:10:08.600 --> 00:10:12.950 So the first one. I help acne prone clients build 00:10:12.950 --> 00:10:15.850 confidence with clinical facials, peels and home 00:10:15.850 --> 00:10:21.289 care coaching. That can be one. Maybe you want 00:10:21.289 --> 00:10:23.990 your nail tech. I help busy moms feel polished 00:10:23.990 --> 00:10:27.870 and put together with long lasting gel manicures. 00:10:28.889 --> 00:10:33.830 Or maybe something like if you use like a holistic 00:10:33.830 --> 00:10:36.169 or energy modalities, this is where I would put 00:10:36.169 --> 00:10:39.419 that. You can say I help women feel calm and 00:10:39.419 --> 00:10:42.440 confident through and then whatever it is you 00:10:42.440 --> 00:10:44.899 know intentional equals or whatever it is that 00:10:44.899 --> 00:10:47.519 you that you provide what else do i have i have 00:10:47.519 --> 00:10:50.340 busy professionals ditch the mascara and customize 00:10:50.340 --> 00:10:55.139 with customized lash sets that last so nice you're 00:10:55.139 --> 00:11:00.220 telling what you do now estheticians it's a little 00:11:00.220 --> 00:11:04.639 it's a little hard because you do a range of 00:11:04.639 --> 00:11:10.049 services so With that one, I think you have to 00:11:10.049 --> 00:11:14.830 kind of focus on like the, I help women feel 00:11:14.830 --> 00:11:18.470 calm and confident through personalized treatments 00:11:18.470 --> 00:11:21.909 instead of facials. Like you can, or with facials, 00:11:21.950 --> 00:11:25.769 waxing and pedicures, you can list them. So it 00:11:25.769 --> 00:11:28.289 doesn't have to be specific to just one treatment, 00:11:28.710 --> 00:11:34.250 but you can kind of just show who you help and 00:11:34.250 --> 00:11:36.850 how you help them. And that can be like either, 00:11:37.070 --> 00:11:41.230 through an actual treatment or through a feeling 00:11:41.230 --> 00:11:44.409 and a vibe that you provide? Does that make sense? 00:11:45.029 --> 00:11:47.009 It does. I think so. And I like that you give 00:11:47.009 --> 00:11:49.549 some some good examples of that. And then, yes, 00:11:49.629 --> 00:11:52.490 just additions. I mean, you do so many different 00:11:52.490 --> 00:11:55.529 services and how do you reflect on that? And 00:11:55.529 --> 00:11:58.610 and you might want to, you know, use chat GPT 00:11:58.610 --> 00:12:00.330 to help you out a little bit. That might be a 00:12:00.330 --> 00:12:02.830 good way to write if you're feeling stuck with 00:12:02.830 --> 00:12:05.940 some words. I think that's a really good idea. 00:12:05.980 --> 00:12:09.759 And actually what you can do when you go to chat 00:12:09.759 --> 00:12:13.679 GPT to our good old friend chat GPT is you can 00:12:13.679 --> 00:12:16.080 say to chat GPT, I'll give you a little bit of 00:12:16.080 --> 00:12:20.419 a prompt. You can say, I'm an esthetician. I 00:12:20.419 --> 00:12:25.659 want to write a value statement or a bio 150 00:12:25.659 --> 00:12:30.179 character bio for Instagram that describes my 00:12:30.179 --> 00:12:34.690 clients, my ideal client and what I do. and how 00:12:34.690 --> 00:12:38.029 I do it. And you can put, I am, you know, I offer 00:12:38.029 --> 00:12:40.049 and all the services that you offer, and then 00:12:40.049 --> 00:12:43.330 you put it in there. And you could even put your 00:12:43.330 --> 00:12:46.629 business name and it will find you. Yeah. But 00:12:46.629 --> 00:12:48.169 I mean, you, you want to, you want to give it 00:12:48.169 --> 00:12:50.049 a prompt. So you want to give it a prompt on 00:12:50.049 --> 00:12:52.730 what you want it to say or what you want it to 00:12:52.730 --> 00:12:56.169 like hone in on. So just simple. Yeah, that's 00:12:56.169 --> 00:12:59.509 an easy way. Give me ideas for, you know, one 00:12:59.509 --> 00:13:02.159 liner on who I help and how I help them. And 00:13:02.159 --> 00:13:05.100 then this is all the services I do basically. 00:13:06.820 --> 00:13:11.460 Okay. That's 150 characters. And then after your, 00:13:11.639 --> 00:13:14.460 let me check my Instagram here. I'm pretty sure 00:13:14.460 --> 00:13:18.840 after your, you know, info that one line, you 00:13:18.840 --> 00:13:24.379 can add a location. So. You have to keep that 00:13:24.379 --> 00:13:27.299 in mind with the character count. So you add 00:13:27.299 --> 00:13:29.899 your location. If you're a business account on 00:13:29.899 --> 00:13:32.100 Instagram, you can actually show your address 00:13:32.100 --> 00:13:34.360 as well. So that can be done through the settings. 00:13:35.240 --> 00:13:37.600 And then I would also, so add location, I would 00:13:37.600 --> 00:13:40.759 add a call to action as well. So what do you 00:13:40.759 --> 00:13:44.940 want people to do? If you have a platform that 00:13:44.940 --> 00:13:49.480 books services, you can say, you know, link below 00:13:49.480 --> 00:13:53.159 to book. or whatever. If you do booking through 00:13:53.159 --> 00:13:57.519 your, you know, texting or DMs, DM to book or 00:13:57.519 --> 00:14:00.299 message to learn more. Put an call to action 00:14:00.299 --> 00:14:03.419 at the end of your bio. And I do encourage you 00:14:03.419 --> 00:14:08.120 to use a link. So if you don't have a website 00:14:08.120 --> 00:14:11.659 specifically, or use like a third party, because 00:14:11.659 --> 00:14:14.759 there's the apps that they do bookings and stuff. 00:14:15.360 --> 00:14:17.940 So just putting a booking link in there is really 00:14:17.940 --> 00:14:19.940 helpful. It makes life easier for you. Well, 00:14:19.940 --> 00:14:21.919 they want to know how to reach you. How do I 00:14:21.919 --> 00:14:23.740 message? How do I get a hold of you, right? One 00:14:23.740 --> 00:14:26.460 of them wants to do, yeah. Yeah, exactly. That 00:14:26.460 --> 00:14:29.820 makes sense. And I think play around with it, 00:14:29.919 --> 00:14:32.120 too, right? Like, I always end up writing way 00:14:32.120 --> 00:14:35.159 more than 150 characters, and then I have to 00:14:35.159 --> 00:14:38.600 take out all the extra words. But use Chad GPT, 00:14:38.639 --> 00:14:41.059 write your own, and then pop it into Chad GPT 00:14:41.059 --> 00:14:43.720 and ask it to help you, you know, dwindle it 00:14:43.720 --> 00:14:48.580 down to 150. There's some things I did not put 00:14:48.580 --> 00:14:51.659 in there, which one thing is hashtags. So I have 00:14:51.659 --> 00:14:53.820 seen people that do use hashtags in their bio, 00:14:54.200 --> 00:14:57.259 but you don't need to use hashtags in your bio. 00:14:57.519 --> 00:14:59.980 It doesn't help with searchability and it just 00:14:59.980 --> 00:15:02.240 looks cluttered. And most of the times when you're 00:15:02.240 --> 00:15:04.299 using hashtags, they're more general. They're 00:15:04.299 --> 00:15:06.820 not very specific to you. So then you're just 00:15:06.820 --> 00:15:09.899 sending people to just more generic content. 00:15:11.360 --> 00:15:13.519 Well, that's what the hashtags are, right? Unless 00:15:13.519 --> 00:15:16.480 it's your own specific to you kind of thing. 00:15:16.779 --> 00:15:20.820 Yeah, I mean, still use hashtags in your content, 00:15:20.980 --> 00:15:24.659 like your posts in your story. Don't put them 00:15:24.659 --> 00:15:28.379 in your... You're wasting your characters by 00:15:28.379 --> 00:15:33.799 adding that. Precious real estate. Another one 00:15:33.799 --> 00:15:36.820 I have is like tagging other accounts in your 00:15:36.820 --> 00:15:42.100 bio. Unless it is your account, do not tag another 00:15:42.100 --> 00:15:44.559 account in your bio. Even if it's a product line 00:15:44.559 --> 00:15:47.779 you use or whatever. You can mention it by name, 00:15:47.840 --> 00:15:49.840 but don't tag the account because you don't want 00:15:49.840 --> 00:15:52.799 to send people away from your own page. You want 00:15:52.799 --> 00:15:54.460 them to stay there. If they want to know about 00:15:54.460 --> 00:15:56.139 that brand, let them scroll and look at your 00:15:56.139 --> 00:15:59.639 content, but do not send them away. What a good 00:15:59.639 --> 00:16:05.879 point. I feel strongly about that. Okay, let's 00:16:05.879 --> 00:16:08.059 recap. That'll make it easy. Okay, so you're 00:16:08.059 --> 00:16:10.159 going to update your picture. Your picture might 00:16:10.159 --> 00:16:13.330 be okay now, but check your picture. Use your 00:16:13.330 --> 00:16:16.269 name field strategically. So your name and what 00:16:16.269 --> 00:16:20.029 you do and think about what people would search 00:16:20.029 --> 00:16:23.990 in what you do and then your bio it clearly states 00:16:23.990 --> 00:16:27.210 who you help and how you help them and that can 00:16:27.210 --> 00:16:29.230 be also like your values or your personality 00:16:29.230 --> 00:16:32.110 can go in that one and Save your hashtags for 00:16:32.110 --> 00:16:33.750 your posts and your stories. You don't need them 00:16:33.750 --> 00:16:37.309 in your bio. Don't forget a call to action and 00:16:37.309 --> 00:16:42.370 Links if you have them as well And your location, 00:16:42.590 --> 00:16:45.029 yes. And this can literally take you 10 minutes. 00:16:45.110 --> 00:16:47.909 So I'm going to challenge anyone listening to 00:16:47.909 --> 00:16:51.710 take 10 minutes and go update your Instagram 00:16:51.710 --> 00:16:55.090 bio, take a screenshot of your update and send 00:16:55.090 --> 00:16:58.049 it to at beauty called Canada. And we will share 00:16:58.049 --> 00:17:02.409 it on our stories and give you a shout out. Awesome. 00:17:02.769 --> 00:17:04.509 That's so exciting. Can we see what it comes 00:17:04.509 --> 00:17:07.009 out of that? Yeah, absolutely. And if this is 00:17:07.009 --> 00:17:10.349 a topic of interest, I can break it down. further 00:17:10.349 --> 00:17:13.809 going into like your pin posts or anything like 00:17:13.809 --> 00:17:15.750 that. So I want to hear from our listeners and 00:17:15.750 --> 00:17:18.470 see if you want more or have an idea or question. 00:17:18.609 --> 00:17:22.230 Let us know as well. Perfect. Well, thanks, Doreen. 00:17:22.250 --> 00:17:24.430 That was amazing. I think it was really simple 00:17:24.430 --> 00:17:26.990 and to the point and there's no excuses, folks. 00:17:27.609 --> 00:17:30.109 That's right. All right. Well, thanks for listening. 00:17:31.650 --> 00:17:33.410 Thanks for listening to Beauty Babble.