WEBVTT 00:00:00.000 --> 00:00:02.319 Something like that is a value statement. It 00:00:02.319 --> 00:00:05.780 talks about your values as a brand and people 00:00:05.780 --> 00:00:08.820 connect deeply on values and they do make purchase 00:00:08.820 --> 00:00:11.259 decisions based on brands that share their value. 00:00:13.500 --> 00:00:17.699 It's a growing trend expected to reach 39 billion 00:00:17.699 --> 00:00:21.660 by 2033. We're talking about clean beauty. What 00:00:21.660 --> 00:00:24.600 is it, why it matters and how you can easily 00:00:24.600 --> 00:00:30.690 integrate it. Welcome back to the show. Hi, Suzanne. 00:00:31.269 --> 00:00:34.850 Hi, Doreen. Today we're talking about clean beauty. 00:00:35.170 --> 00:00:38.289 It's a trend. It's not a new trend. You know, 00:00:38.369 --> 00:00:41.009 some of the stats that we've seen in our research 00:00:41.009 --> 00:00:44.329 are for a few years, but it's actually a projected 00:00:44.329 --> 00:00:49.049 trend, right? So the 39 billion is by 2033. So 00:00:49.049 --> 00:00:51.969 it's just steadily growing every year. Huge. 00:00:52.450 --> 00:00:55.770 It has not gone away. It's, and I hope. I hope 00:00:55.770 --> 00:00:58.390 our listeners are listening because there's little 00:00:58.390 --> 00:00:59.609 things you can do and that's what we're going 00:00:59.609 --> 00:01:02.130 to talk about today. I think the first thing 00:01:02.130 --> 00:01:06.709 we need to discuss is, well, what does it mean? 00:01:06.810 --> 00:01:09.069 What is clean beauty? Because it's a big, if 00:01:09.069 --> 00:01:13.030 you Google it, it's huge, right? So what is it? 00:01:13.269 --> 00:01:15.989 Do you think it is, Doreen? Let's start it off. 00:01:16.689 --> 00:01:21.590 Okay. Oh, test it. I think for me, the first 00:01:21.590 --> 00:01:23.489 thing I think of when I think of clean beauty 00:01:23.489 --> 00:01:27.680 is natural, something that's natural, right? 00:01:29.319 --> 00:01:32.640 But that can even be kind of nuanced as well, 00:01:32.879 --> 00:01:35.219 natural, right? Cause it doesn't even mean, but 00:01:35.219 --> 00:01:38.859 maybe like, if it's clean, it doesn't have the 00:01:38.859 --> 00:01:43.599 big bad toxins in it? For sure. And it's, I think, 00:01:43.859 --> 00:01:45.879 I think the important thing is that you need 00:01:45.879 --> 00:01:48.040 to figure out what it is that your clients and 00:01:48.040 --> 00:01:49.819 that's the point of this is what it means to 00:01:49.819 --> 00:01:52.260 me is clean. Like you said, what are the toxins 00:01:52.260 --> 00:01:56.019 in it or not in it? What are the top ones? You 00:01:56.019 --> 00:01:57.900 know, are there dyes? Are there all these things? 00:01:58.000 --> 00:02:00.879 And people are asking more and more of it. They 00:02:00.879 --> 00:02:03.280 know the wording. They know. They'll say, do 00:02:03.280 --> 00:02:05.560 you have the red dye in this, yellow dye, the 00:02:05.560 --> 00:02:08.020 orange? Like they know exactly. And I think that's 00:02:08.020 --> 00:02:10.560 something why we wanted to discuss this too, 00:02:10.639 --> 00:02:14.360 is understanding it. But it also can mean, you 00:02:14.360 --> 00:02:16.439 know, the recyclable side of it. Cause you think 00:02:16.439 --> 00:02:20.360 of the amount of beauty products out there and 00:02:20.360 --> 00:02:22.979 what are you doing with it? What is... you know, 00:02:23.000 --> 00:02:26.120 if you have, whether it's, I don't know, foot 00:02:26.120 --> 00:02:30.759 cream, lash serum, base creams, or whatever that 00:02:30.759 --> 00:02:33.900 might be, what are you doing with this, the actual 00:02:33.900 --> 00:02:36.659 packaging or your brand itself, which we'll dive 00:02:36.659 --> 00:02:39.840 into a little bit more. And the other one is 00:02:39.840 --> 00:02:42.659 free trade, because there's a lot of people now 00:02:42.659 --> 00:02:46.659 wanting to know more about, well, if they're 00:02:46.659 --> 00:02:49.979 sourcing these ingredients into these other countries, 00:02:50.439 --> 00:02:53.979 Are they part of this free trade agreement, which 00:02:53.979 --> 00:02:57.120 is meaning they're sustainable to the land, to 00:02:57.120 --> 00:02:59.560 the people, the workers, like the company that 00:02:59.560 --> 00:03:03.360 produces or grows. Like you think of coffee beans, 00:03:03.659 --> 00:03:06.060 like there's people that's big in coffee beans, 00:03:06.080 --> 00:03:09.360 that's big in some clothings, like stuff like 00:03:09.360 --> 00:03:12.900 that. But it is big in our industry as well. 00:03:13.240 --> 00:03:15.439 Sometimes we're just quiet about it as a professional 00:03:15.439 --> 00:03:18.340 and don't realize that the people in our room 00:03:18.340 --> 00:03:21.060 actually know. a lot more than what we're giving 00:03:21.060 --> 00:03:23.840 them credit for. So I think we need to talk about 00:03:23.840 --> 00:03:28.400 this and that's, this is why it matters. Yeah. 00:03:28.479 --> 00:03:31.400 And I think the other one too is cruelty free. 00:03:32.039 --> 00:03:35.580 So just, I mean, a lot of brands are, and I can 00:03:35.580 --> 00:03:37.099 think of one brand that I've worked with, but 00:03:37.099 --> 00:03:39.280 they didn't highlight it as a brand, right? It 00:03:39.280 --> 00:03:41.639 wasn't on the packaging. Some brands have it 00:03:41.639 --> 00:03:44.539 on the packaging. So I think that, you know, 00:03:44.759 --> 00:03:47.800 identifying what is important to you and then 00:03:47.800 --> 00:03:50.969 being able to highlight it. I think clean beauty 00:03:50.969 --> 00:03:53.069 is so many things, because all these things that 00:03:53.069 --> 00:03:55.669 we talked about, but understanding what it is 00:03:55.669 --> 00:03:59.750 your clients prioritize, the majority of your 00:03:59.750 --> 00:04:02.870 clients maybe prioritize, and then be able to 00:04:02.870 --> 00:04:06.310 effectively communicate that. And you can even, 00:04:06.689 --> 00:04:09.169 as a professional, if you're not sure, because 00:04:09.169 --> 00:04:12.129 it's such a big, big thing, you could have a 00:04:12.129 --> 00:04:14.289 quick survey for them that they just, you know, 00:04:14.330 --> 00:04:17.779 do a free QR code with it. A google form or just 00:04:17.779 --> 00:04:20.879 simply ask they put a post up. I want to know 00:04:20.879 --> 00:04:23.899 What do you think clean beauty means and have 00:04:23.899 --> 00:04:26.839 a conversation? In it. Yeah, you know discuss 00:04:26.839 --> 00:04:30.000 it and then you might quickly find out You know 00:04:30.000 --> 00:04:33.120 as a professional understand a bit more the basis 00:04:33.120 --> 00:04:36.000 of what your clients are looking for and that's 00:04:36.000 --> 00:04:39.379 in -house So then you you can cover that but 00:04:39.379 --> 00:04:42.560 then outside of that world When we talk about, 00:04:42.560 --> 00:04:45.269 you know marketing and social media Are you reaching 00:04:45.269 --> 00:04:47.769 the other people that don't know that you have, 00:04:47.949 --> 00:04:50.290 maybe the brand has it or what you do in your 00:04:50.290 --> 00:04:52.829 treatment rooms, that type of thing, which, you 00:04:52.829 --> 00:04:56.490 know, leads us, I guess, into how do you actually 00:04:56.490 --> 00:04:59.170 incorporate this into your practice, into your 00:04:59.170 --> 00:05:01.730 treatment, right? So let's talk about brands, 00:05:02.350 --> 00:05:05.069 not names of brands. What are brands doing today 00:05:05.069 --> 00:05:09.350 to highlight that? I think it's starting, like 00:05:09.350 --> 00:05:11.129 start with the brand that you have, right? And 00:05:11.129 --> 00:05:14.430 look. at their ask them or look at the website. 00:05:14.750 --> 00:05:19.449 Actually, I have an example. So recently we record 00:05:19.449 --> 00:05:23.050 these episodes in advance. So because what I'm 00:05:23.050 --> 00:05:24.990 going to say is going to date it, but it was 00:05:24.990 --> 00:05:29.009 just Earth Day. And so to do an Earth Day post 00:05:29.009 --> 00:05:31.790 for the brand that we work with at Beauty Cult, 00:05:32.350 --> 00:05:35.810 I looked on their website about, you know, about 00:05:35.810 --> 00:05:41.319 the brand and they have it listed. What is important 00:05:41.319 --> 00:05:44.899 to them, like in terms of this clean beauty sense. 00:05:45.399 --> 00:05:48.100 Some of the things that they listed was about 00:05:48.100 --> 00:05:50.339 the packaging, about how all their packaging 00:05:50.339 --> 00:05:54.160 is recyclable, 100 % from recycled material. 00:05:54.699 --> 00:05:59.720 And they talked about the fair trade, natural 00:05:59.720 --> 00:06:02.319 actives from their own garden. So things like 00:06:02.319 --> 00:06:05.879 that, like just simply quick website search. 00:06:05.879 --> 00:06:08.579 And I found the info I needed to be able to know, 00:06:08.779 --> 00:06:11.620 okay, this brand. has all this stuff. So I would 00:06:11.620 --> 00:06:15.540 start off by just search your brand. Yeah. And 00:06:15.540 --> 00:06:17.899 then that could be something that you have like, 00:06:18.339 --> 00:06:21.279 why do I choose this brand? And you just quickly 00:06:21.279 --> 00:06:24.519 have point form of those three, four things and 00:06:24.519 --> 00:06:27.620 post it. And people might be like, oh, I didn't 00:06:27.620 --> 00:06:31.560 know that. And then a conversation, you're sparking 00:06:31.560 --> 00:06:33.560 that conversation. Then all of a sudden you find 00:06:33.560 --> 00:06:36.500 out this client actually is very passionate about 00:06:36.500 --> 00:06:39.740 it. Or didn't even think about it. Oh yeah, you 00:06:39.740 --> 00:06:41.759 know, and that's a good, good thing to think 00:06:41.759 --> 00:06:44.600 about. Cause you know, my lipstick, my glosses, 00:06:44.720 --> 00:06:47.360 my, you go on and on and they, I got to find 00:06:47.360 --> 00:06:49.939 out what they're doing with it. So it just leads 00:06:49.939 --> 00:06:53.439 to a conversation that matters. And that's something 00:06:53.439 --> 00:06:55.779 that I think we fall off the wagon a little bit 00:06:55.779 --> 00:06:57.160 about cause we're talking about our personal 00:06:57.160 --> 00:06:58.459 lives and all that. And then you want to know 00:06:58.459 --> 00:07:01.500 how to get your clients back in your door or 00:07:01.500 --> 00:07:04.250 new clients to come back to keep. that going 00:07:04.250 --> 00:07:06.649 without just trying to sell them product and 00:07:06.649 --> 00:07:09.389 sell them a service. This is part of who you 00:07:09.389 --> 00:07:12.250 are if you truly believe in it. And if you don't 00:07:12.250 --> 00:07:14.810 believe in it, a hundred percent, that's okay. 00:07:14.829 --> 00:07:17.290 But what are just some things you can do to respect 00:07:17.290 --> 00:07:20.470 it? And I think that's another part of understanding 00:07:20.470 --> 00:07:23.069 no different than, you know, I'm, I'm not a vegan, 00:07:23.069 --> 00:07:26.949 but I respect that they're vegan. So I will say, 00:07:27.069 --> 00:07:29.769 okay, this product, this is what you can use 00:07:29.769 --> 00:07:31.709 out of it. Comfortable to use because it's a 00:07:31.709 --> 00:07:34.209 hundred percent vegan. It doesn't matter to me 00:07:34.209 --> 00:07:37.050 if you're vegan or not or carnivore. It doesn't 00:07:37.050 --> 00:07:39.230 matter. I'm just, I'm here to give you information 00:07:39.230 --> 00:07:43.310 to help you as my client. That's kind of a roundabout 00:07:43.310 --> 00:07:46.069 way of it, I think. Yeah. And I think like when, 00:07:46.069 --> 00:07:49.389 when they are looking for like some of the key 00:07:49.389 --> 00:07:52.310 points to look at for the brand would be like 00:07:52.310 --> 00:07:54.430 transparent about the ingredients that they have, 00:07:54.569 --> 00:07:57.899 right? cruelty free. Like I said, I think some 00:07:57.899 --> 00:08:00.160 brands really highlight that, but some brands 00:08:00.160 --> 00:08:02.980 don't, although they are cruelty free, but they 00:08:02.980 --> 00:08:05.180 don't necessarily put it on their packaging. 00:08:05.259 --> 00:08:07.620 So you might have to like ask about that. Eco 00:08:07.620 --> 00:08:09.560 -friendly packaging would be another one. And 00:08:09.560 --> 00:08:11.759 then we talked about free trade, but like ethical 00:08:11.759 --> 00:08:14.579 sourcing of your material, of the raw materials. 00:08:15.819 --> 00:08:20.100 Right. And I guess the other thing is, so what, 00:08:20.480 --> 00:08:23.180 what are some other things you can do maybe above 00:08:23.180 --> 00:08:25.889 and beyond this? depending on what you're doing. 00:08:26.149 --> 00:08:28.089 I don't know if you're just waxing or if you're 00:08:28.089 --> 00:08:30.449 just doing facials or you're doing everything, 00:08:30.550 --> 00:08:33.409 whatever that may be. And when we were discussing 00:08:33.409 --> 00:08:35.950 this topic, you know, when I said, well, this 00:08:35.950 --> 00:08:37.750 isn't anything new because I used to do this 00:08:37.750 --> 00:08:41.549 back when I had my business and for, and it was, 00:08:41.549 --> 00:08:43.950 it was marketing, but part of it was because 00:08:43.950 --> 00:08:46.269 I wanted to keep my clients aware and coming. 00:08:46.929 --> 00:08:49.730 And it'd be like, at that time, my brand did 00:08:49.730 --> 00:08:52.889 not have a, and we weren't big in recycling then, 00:08:53.049 --> 00:08:57.240 let's face it. You know, it was a silly practice 00:08:57.240 --> 00:08:59.759 that people weren't doing much about. So anyway, 00:08:59.860 --> 00:09:02.480 so I just said, hey, for, you know, the summer 00:09:02.480 --> 00:09:05.720 months, if you bring back your jar of face cream 00:09:05.720 --> 00:09:09.340 or your nail polish bottle or whatever they had 00:09:09.340 --> 00:09:12.039 purchased, I just put a big highlight, throw 00:09:12.039 --> 00:09:14.720 it in the bin. I put a bin out in the front, 00:09:15.120 --> 00:09:17.299 a little baskets to throw it in there. And you 00:09:17.299 --> 00:09:20.179 can buy a new one when you replace and receive 00:09:20.179 --> 00:09:23.879 10 % off. or something like that, or a gift or 00:09:23.879 --> 00:09:26.519 whatever, just be creative with it. So I'd started 00:09:26.519 --> 00:09:29.879 doing it then as well. And actually, you know, 00:09:29.879 --> 00:09:32.360 it was a very small percentage, but impacted 00:09:32.360 --> 00:09:35.360 them greatly. And it was really small then, I'm 00:09:35.360 --> 00:09:37.980 telling you, honestly. Some were like, oh, you're 00:09:37.980 --> 00:09:40.039 so silly, Suzanne, why are you doing that stuff 00:09:40.039 --> 00:09:43.259 for us? Well, you know, I just be aware of our 00:09:43.259 --> 00:09:45.740 environment and I'm trying to be respectful of 00:09:45.740 --> 00:09:47.720 that. You know, there's clients in here that 00:09:47.720 --> 00:09:49.720 it matters and, and they were like, wow, this 00:09:49.720 --> 00:09:52.379 is amazing. You're doing it. Yes, I will. And 00:09:52.379 --> 00:09:55.320 they actually kept doing it. So do you know what? 00:09:55.419 --> 00:09:57.059 No problems. You're going to keep bringing in 00:09:57.059 --> 00:09:59.980 your jar of face cream. Sure. I'll give you 10 00:09:59.980 --> 00:10:03.559 % off. Yeah, I think I cycled it myself, right? 00:10:03.620 --> 00:10:06.399 So I, I bit the bullet of 10%. I had the client 00:10:06.399 --> 00:10:11.320 coming to me and for me. So being respectful 00:10:11.320 --> 00:10:14.399 of their wishes and I continued it for them. 00:10:14.759 --> 00:10:17.519 You know, it just, it wasn't a growing trend 00:10:17.519 --> 00:10:21.139 then, but I did have, you know, a handful of 00:10:21.139 --> 00:10:23.340 clients that it mattered a lot. And it impacted 00:10:23.340 --> 00:10:27.679 enough that they, I was the place that they chose 00:10:27.679 --> 00:10:31.000 because they knew I cared about it. You know, 00:10:31.139 --> 00:10:34.440 so. Yeah, because something like that is a value 00:10:34.440 --> 00:10:36.659 statement, right? It talks about your values 00:10:36.659 --> 00:10:41.519 as a brand and people connect deeply on values 00:10:41.519 --> 00:10:44.440 and they do purchase. make purchase decisions 00:10:44.440 --> 00:10:47.460 based on brands that share their value. So I 00:10:47.460 --> 00:10:50.960 think that's a really good practice to incorporate. 00:10:51.340 --> 00:10:53.299 And you have to, for our listeners are like, 00:10:53.299 --> 00:10:56.100 what is it that matters to you? Because we talked 00:10:56.100 --> 00:10:58.419 about asking your clients what's important to 00:10:58.419 --> 00:11:01.419 them, but what's important to you? Because you 00:11:01.419 --> 00:11:05.360 ultimately want to attract clients who share 00:11:05.360 --> 00:11:08.500 similar values because you then can have longer 00:11:08.500 --> 00:11:10.779 term relationships with these clients and have 00:11:10.779 --> 00:11:14.659 them for many years. So I would also question, 00:11:14.820 --> 00:11:18.100 like, what's important to you? Maybe it's the 00:11:18.100 --> 00:11:20.340 cruelty free, like if you are vegan or whatever, 00:11:20.480 --> 00:11:22.000 like maybe that's something you really want to 00:11:22.000 --> 00:11:23.840 highlight. Then you would get a lot of clients 00:11:23.840 --> 00:11:26.519 that share similar values as you. So incorporating 00:11:26.519 --> 00:11:28.620 both like finding that middle ground between 00:11:28.620 --> 00:11:30.879 to your clients and what matters to you, because 00:11:30.879 --> 00:11:33.019 you're more likely to do things that you also 00:11:33.019 --> 00:11:36.200 hold deeply valuable. Yeah. And that was something 00:11:36.200 --> 00:11:39.519 like it wasn't just emerging thing. It was. Well, 00:11:39.580 --> 00:11:41.259 how else can we get them to understand how we 00:11:41.259 --> 00:11:44.480 should be recycling? Recycling our, our items 00:11:44.480 --> 00:11:47.259 and things like that, right? And being conscious 00:11:47.259 --> 00:11:49.940 of, you know, having a day spa with that many 00:11:49.940 --> 00:11:52.399 staff, that many services, too much laundry you 00:11:52.399 --> 00:11:56.179 do. So I know a lot of people are so entrepreneurs, 00:11:56.539 --> 00:11:58.820 so maybe you're not doing as much. And that's 00:11:58.820 --> 00:12:01.379 great. That's an issue, but you can still incorporate 00:12:01.379 --> 00:12:05.659 little things. So think about, you know, maybe 00:12:05.659 --> 00:12:09.600 it's even showing. the disposable, the composting, 00:12:10.019 --> 00:12:11.820 the, you know, off to the side somewhere that 00:12:11.820 --> 00:12:15.059 they might just notice it. Or I don't know, there's, 00:12:15.080 --> 00:12:16.539 I think there's different things you can do, 00:12:16.539 --> 00:12:19.379 but be mindful of the disposable because we're 00:12:19.379 --> 00:12:24.399 such a wasteful people of the world today. You 00:12:24.399 --> 00:12:26.620 know what I mean? Like it's very wasteful on 00:12:26.620 --> 00:12:29.720 what we're throwing away. So that could be something 00:12:29.720 --> 00:12:31.860 when they see your garbage is packed all the 00:12:31.860 --> 00:12:34.659 way full of stuff. I mean, my God, you have a 00:12:34.659 --> 00:12:37.059 lot of garbage. You don't know what that means 00:12:37.059 --> 00:12:39.840 to them. So just that could be one way to look 00:12:39.840 --> 00:12:42.879 at it and just say, you know what? Or, you know, 00:12:42.879 --> 00:12:44.779 the brand I'm using for waxing, I hardly have 00:12:44.779 --> 00:12:46.779 to use any strips now. So isn't that great for 00:12:46.779 --> 00:12:49.379 the environment? Yeah. You know, there's so many 00:12:49.379 --> 00:12:52.200 ways you can trickle this into your treatment 00:12:52.200 --> 00:12:55.100 rooms for sure. Yeah. Disposables is a tough 00:12:55.100 --> 00:12:58.720 one though, because there are some things you 00:12:58.720 --> 00:13:00.820 need to use. You're forced to do. I'm talking 00:13:00.820 --> 00:13:04.500 the wasteful tissues, Q -tips, gauze. you know, 00:13:04.539 --> 00:13:06.440 with stuff like that. But no, I mean, there's 00:13:06.440 --> 00:13:08.799 things that we have to follow for our cleanliness. 00:13:09.259 --> 00:13:11.360 But that is a good, that's another good thing 00:13:11.360 --> 00:13:14.019 when choosing a brand too. Like seeing ones that 00:13:14.019 --> 00:13:18.220 do have that reduced waste in terms of like the 00:13:18.220 --> 00:13:20.519 other things you use alongside the brand. Like, 00:13:20.559 --> 00:13:24.179 you know, you're waxing gloves. Yeah. You know, 00:13:24.299 --> 00:13:27.440 if you're using even, you said laundry, like 00:13:27.440 --> 00:13:30.379 clean detergent, like things like that, that 00:13:30.379 --> 00:13:36.399 you can. Yeah. Absolutely. For sure. No, it's 00:13:36.399 --> 00:13:38.620 actually, yeah, there's a lot of things you can 00:13:38.620 --> 00:13:42.179 do with it. I think, I think, and keep it small. 00:13:42.279 --> 00:13:44.840 I mean, if this is new to you out there, then 00:13:44.840 --> 00:13:47.320 you just, just be aware and think, oh, what is 00:13:47.320 --> 00:13:50.259 one thing I could do differently? And that's 00:13:50.259 --> 00:13:51.919 just keeping it really simple. You don't have 00:13:51.919 --> 00:13:54.960 to go on to the whole idea of it. It's just as 00:13:54.960 --> 00:13:56.840 just, we're just calling it out there for people 00:13:56.840 --> 00:13:59.120 to understand this is not going away. It has 00:13:59.120 --> 00:14:02.120 been around probably since I've been in this 00:14:02.120 --> 00:14:04.720 industry. pretty much just, you know, I started 00:14:04.720 --> 00:14:07.259 in Vancouver, which, you know, was huge then 00:14:07.259 --> 00:14:09.279 too. So I think that's why I was already kind 00:14:09.279 --> 00:14:11.440 of aware of it because I was influenced by where 00:14:11.440 --> 00:14:15.240 I was. So think about Clyde's who moved from 00:14:15.240 --> 00:14:18.059 one city to another, not another province, another 00:14:18.059 --> 00:14:20.860 state, another country. What are they coming 00:14:20.860 --> 00:14:23.539 from? And then to see what, what you're doing 00:14:23.539 --> 00:14:26.620 as well. So, yeah. And you can pick one, pick 00:14:26.620 --> 00:14:30.840 one. But once you've picked it, what do you do 00:14:30.840 --> 00:14:33.059 then? I think you need to communicate it to your 00:14:33.059 --> 00:14:36.000 clients. Yeah. And that's what, you know, we're 00:14:36.000 --> 00:14:38.779 saying, like your in -house clients that, you 00:14:38.779 --> 00:14:41.860 know, are coming in. But then, you know, outside 00:14:41.860 --> 00:14:43.860 of that, you don't know, there could be someone 00:14:43.860 --> 00:14:47.080 been searching and searching for that one person 00:14:47.080 --> 00:14:49.500 in the beauty industry that really was, you know, 00:14:49.639 --> 00:14:52.080 being aware of that and respectful of it. And 00:14:52.080 --> 00:14:53.360 it's like, oh my God, I'm going to go to her 00:14:53.360 --> 00:14:55.059 and I'm coming to you because of that as well. 00:14:55.200 --> 00:14:57.980 And you do a good job, you know? But I think 00:14:57.980 --> 00:15:01.399 understanding what your clients mean by that, 00:15:01.440 --> 00:15:04.480 what do they take from it? You know, if you impose 00:15:04.480 --> 00:15:08.360 like animal cruelty, let's say, and your majority 00:15:08.360 --> 00:15:10.340 of your clients are like, which hopefully that's 00:15:10.340 --> 00:15:12.879 not the case, but right. But it could be have 00:15:12.879 --> 00:15:15.360 someone and you said it while I'm doing all this 00:15:15.360 --> 00:15:19.059 and or vegan, for example, and they're like carnivore. 00:15:19.580 --> 00:15:21.100 It's not a conversation to have with someone 00:15:21.100 --> 00:15:25.000 like that. So I think understand what they think 00:15:25.000 --> 00:15:28.200 it means and then just so you don't set yourself 00:15:28.200 --> 00:15:30.320 up into having a conversation you just don't 00:15:30.320 --> 00:15:32.960 want to get into. It's not worth it. It's like 00:15:32.960 --> 00:15:35.320 everything else, politics, money, you know, all 00:15:35.320 --> 00:15:37.840 that kind of stuff. So be mindful of what you 00:15:37.840 --> 00:15:41.120 choose to chat about. And I think you can just 00:15:41.120 --> 00:15:44.259 if, you know, you do a simple practice, like 00:15:44.259 --> 00:15:47.240 whether it's reducing the use of disposables 00:15:47.240 --> 00:15:50.360 or selecting a specific brand, you can put like 00:15:50.360 --> 00:15:52.139 a simple statement on your website. If you do 00:15:52.139 --> 00:15:55.240 have a website that Just a couple of lines that 00:15:55.240 --> 00:15:58.860 highlights it or even like on your social media, 00:15:58.980 --> 00:16:01.480 like whether it's in your bio or in a post that 00:16:01.480 --> 00:16:03.879 you've pinned to your profile, you can just talk 00:16:03.879 --> 00:16:05.379 about it there because that's something that 00:16:05.379 --> 00:16:08.039 when somebody is looking, they can reference 00:16:08.039 --> 00:16:10.620 and see that you, this is something that's important 00:16:10.620 --> 00:16:13.559 to you. So it's a value statement in a way, like 00:16:13.559 --> 00:16:16.320 what is it that's important to you? Yeah. One 00:16:16.320 --> 00:16:18.659 way they figure out who you are before even meeting 00:16:18.659 --> 00:16:24.100 you. Exactly. Yep. Excellent. Well, here's to 00:16:24.100 --> 00:16:29.279 clean beauty and the way. Yeah. $39 billion by 00:16:29.279 --> 00:16:33.519 2033. So I would like to hear from our listeners, 00:16:33.519 --> 00:16:36.500 if they are incorporating some strategies that 00:16:36.500 --> 00:16:38.639 they want to share with us, or if you have ideas 00:16:38.639 --> 00:16:42.639 for future topics, let us know. And we're always 00:16:42.639 --> 00:16:46.299 down for, you know, sharing the podcast with 00:16:46.299 --> 00:16:50.720 others and spreading the word as well. Great. 00:16:50.720 --> 00:16:54.230 Thanks for listening. Thanks for listening to 00:16:54.230 --> 00:16:54.909 Beauty Babble.