WEBVTT

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I would encourage them to knock on clinic doors

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and ask if you can shadow. Honestly, it's so

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valuable. Hello and welcome back everyone. Today

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we have a special guest. Welcome Alicia. We're

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joined with Alicia Yap. She is the founder and

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educational director of Clariderma Academy and

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the visionary behind Clariderma Medical Aesthetics

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and Laser Clinic. Alicia, you have about 11,

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11 plus years experience in the industry. You've

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been the recipient of the 40 Under 40 Business

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Achievement Award and you were featured on Reveal

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Magazine's cover. So we want to pick your brains.

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We want to talk about, you know, how do you open

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a med spa for listeners who are thinking about

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it or maybe starting the process because a lot

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of times, you know, you start something you look

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back and you're like, I wish I knew that when

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I started and we kind of want to want you to

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tell us things that you wish you knew when you

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first started. So we'll get into that. Welcome

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to the show. Absolutely. Thank you so much for

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having me. I sincerely appreciate it. So tell

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us, let's go back to shortly, but the beginning,

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like how did you what made you choose this industry?

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Did you go right into medical aesthetics? I did,

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actually. I've always had an inkling for aesthetics

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in general. I'm an Italian heritage, so I had

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quite a lot of body hair when I was growing up

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and it was always my Achilles heel. And so I

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had a personal sort of interest for that measure,

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you know, and at that time, you know, I'm 36

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years old. So at that time, there wasn't a ton

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of options when I was younger. So I was like

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bleaching my mustache and like, you know, getting

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waxed. from Shoppers Drug Mart and you know all

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of those things were very temporary fixes and

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I always like just had it I'm like I can't this

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is not sustainable like I need to do something

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more impactful so I think I always kind of had

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that in my like blood. And then I went into social

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work actually originally out of high school and

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I did my degree in that field and then worked

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in the field. So I just love helping people.

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That was kind of the forefront of why I chose

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that career and then decided to choose medical

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aesthetics. After that, with that passion for

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sort of my own personal skin goals, I had acne

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and stuff growing up too. So the acne and body

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hair kind of sort of got my interest peaked and

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then my need for helping people kind of collided

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and made a really perfect sort of profession.

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And did you, so you said medical, did you know

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about traditional aesthetics? Yeah, just from

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utilizing them, right? Like I was like constantly

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getting stuff waxed or my brows done or, you

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know, like pedicures, manicures. I was super

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into it just on a personal level. And I was always

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inviting my friends over. I'm like, I can wax

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your body for you if you want. So I always had

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an interest in it, but I never studied like the

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basic aesthetic courses or I never did that.

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I went straight to the hardcore stuff. I was

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like, no, I need like... I need something heavy.

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And yeah, that was sort of what piqued my interest.

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So I Googled, I was more interested in laser

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hair removal, I would say to begin with. So that

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kind of led into all of the other things, right?

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So laser hair removal was something that I wanted

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to get done. And then I was like, maybe I can

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learn it. Like that'd be cool. And then that

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sort of went into my like just brain exploding

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into how much I loved all of the other aspects

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of the field. So what would you say is the difference?

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Like if someone was looking at this, and I think

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I'll speak for Canada itself, there's a wide

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range of medical aesthetics out there and what

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defines it versus what we'll call traditional

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aesthetics where you do your traditional aesthetics

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and then you go take a laser course, you take

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a, you know, deep heel course, you take that

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type of thing. So is there, how did you choose

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it or how did you know what to look for to be

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reputable in a sense that that you felt, well,

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maybe you didn't feel ready to get out there

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and do clients either based on whatever program

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you had taken. And we're not cutting down programs

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here. It's just trying to help people make those

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decisions. How do you choose the right place

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if you want to go take a medical aesthetics course?

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And because it's not a regulated profession,

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at least not in the province of Ontario, where

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I live and work, it is tricky to find accredited

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schools, to find reputable places, because it's

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a lot more private career college oriented, like

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none of the colleges in my area at least offer

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it as a program. So the school that I had went

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to back when I was in school was an accredited

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program. So that was one of the things that I

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looked for. and they were a functioning clinic

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as well. So they had like a clinic facing and

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then a school side. So that was really neat because

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you got to use the facilities to do the treatments

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and practice on real patients. So that was really

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helpful. And you want to make sure that there's

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some sort of medical affiliation, right? So you

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don't want to be taking a laser hair removal

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course from somebody in their basement or, you

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know, something along those lines, which is out

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there as well. And not to say that they don't

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know what they're talking about, but But if you're

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affiliated with a medical professional, which

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is the way medical aesthetics should be, right,

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you have either a physician or nurse practitioner

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or some sort of regulated medical professional

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in the realm because it is a dangerous field

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and there's lots of things that can go wrong.

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So as long as you have that affiliation with

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the clinic or with the school, that to me is

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a green flag. So that would be one of the things

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that I would look for if you're looking for education.

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Yeah, that's a pretty good one. I have a question

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on that note. Okay, so if you want to or when

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you decided to open your own med spa, do you

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have to have a medical professional collaborate

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with you or on staff? How does that work? Because

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I'm trying to think of like our listeners if

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they're like, okay, yeah, but I want my own.

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Like, how did it come to that? And what do you

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need? I know it depends on the country. I know

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exactly. Yeah, like we'll sort of own regulations

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blanket statement with that. So Not everything

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requires medical direction, right? So like if

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you wanted to say perform microdermabrasion Derma

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planing and chemical peels you don't you don't

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need a medical director for that however If you

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don't have a medical director the level of chemical

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peels that are available for you to purchase

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would be different Right. So our account for

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example with our distributor is was only able

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to be opened because we had a physician affiliated

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with the clinic. So it just allows you to have

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different levels of acids for example with chemical

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peels and also allows you to different class

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levels of lasers. So they're typically not every

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laser company, but some laser companies will

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have what they call a spa laser and then a medical

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laser. So when you have that medical affiliation,

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you get access to the type of lasers that you

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need to get real results and the type of peels

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and, you know, technology that requires that

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medical supervision and as well as for injectables.

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So you definitely can't have any Botox filler,

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PRP, anything like that without the medical director.

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Or even the depth of your microneedling, right?

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Right. That's yeah, absolutely. You're right.

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How did you go from okay, you were like, interested

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you went to school? How did you go from that

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point to having your own meds bomb? So I have

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a business partner who is a nurse practitioner.

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So her and I kind of like joined forces and she

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deals with essentially all of the injectable

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side of the business and of course the medical

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side from what she needs to from what we do with

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the skin and all of the technology. So her and

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I co -own the clinic and the Academy is sort

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of something I did on my own through the business

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still, but her and I co -own the clinic and operate

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it in a really professional and safe way because

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what we believe in and we want that for all of

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our patients. And we see a lot of work that can

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sometimes have happened because of the unregulation

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too. So it's a, it's a passion project for me

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to, to, yeah, keep everybody educated and safe.

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And it's really important. A hundred percent.

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Yeah. So I guess if someone was doing aesthetics

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or even contemplating moving into this side of

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the industry, what would you tell them? into

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the medical field. Sometimes what I see out there

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is they call themselves a medispa and they're

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not what we would call a medispa. I would define

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a medical spa. Like you said, you have to have

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a physician or medical director in a sense to

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be able to call that. And I think because they

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have lasers and they do microdermablating or

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microdermabrasion, micronatally call them medispa.

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But if someone wanted to do that, How can they

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separate? I guess that's more of my question.

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How do they separate themselves to be reputable

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as a full -on medical establishment of a spa

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versus what the competition of these little kind

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of things are happening out there? Yeah, and

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that is a result of the unregulation, right?

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So that's, and it's hard for consumers because

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they don't know. who to choose or what to do.

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And from a consumer standpoint, I would say,

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you know, look at the reviews, look at their

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staff, like that kind of a thing. And from a

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professional standpoint, you can find a medical

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director. So if you are even a nurse, a registered,

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like an RPN, which is the two -year program of

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nursing, or if you're even just an esthetician

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and you want to offer PRP microneedling and get

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some access to medical -grade skincare or medical

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-grade chemical peels, you can find somebody

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who is willing to direct your clinic or direct

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you personally. It has to be the right fit, right?

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So my nurse practitioner, Lenka, my... co -founder.

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She helps other clinics but you know she has

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to trust them too because it's her medical license

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on the line. So if you have somebody in your

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life who you know you either trust or they trust

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you and you have a good relationship with them

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they can be the director for you if that's a

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path you want to take or you know if you go work

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at a clinic you might just gain access to a lot

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more colleagues and contacts that way too if

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that's the route you want to go. You don't have

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to either right like if you don't want to have

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that high level access to the types of equipment

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and stuff like that, then you can definitely

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make a career out of services that don't require

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a medical director as well. So the only people

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that can operate that level of a deep peel, the

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type of lasers you mentioned, is the medical

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person? They don't have to perform the treatments,

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they just have to oversee the clinic. I see.

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Unless it's injectables, right? Then that changes

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it? Yeah, even then the so our medical director,

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for example, oversees our other nurses, and she

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just has to make sure that they're checking in

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with her about what to do and and you know what

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sort of dosages they're using and that kind of

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a thing, but she doesn't have to perform each

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service. No. Okay. There's a lot of clinics that

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even operate via zoom. So there's a lot of nurses

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that they'll have their medical directors say

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they live, you know, 45 minutes away or whatever,

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they'll have a zoom conversation with the patient

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and then the the medical director will be okay.

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Yep, like you're good to perform the treatment.

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Oh, I see. So they do the consultation initially

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and then guide the staff in what to do next.

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Basically, yeah, simply. Yep. Okay. Okay. So

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much info. Yeah, I have another question here.

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How would because you have an academy as well.

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So how would getting a medical aesthetic certification

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differ than a regular aesthetic certification?

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Yeah, that's a great question. So the regular

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sort of traditional aesthetics will cover more

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like beauty maintenance treatments. So facials,

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waxing, makeup, lash and brow treatments, you'll

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do basic chemical peels, probably like glycolic

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and lactic, microdermabrasion, body wraps, stuff

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like that. So that's a typical traditional aesthetics

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program. And you can work in like a day spa setting.

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And then what I find happens is a lot of a lot

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of girls will do that program. And then they're

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kind of like, Oh, I kind of want to learn micro

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needling or I kind of want to learn. laser hair

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removal or IPL and stuff like that. And then

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that's where the medical aesthetic side comes

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in. So it's more clinical grade treatments that

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are targeting skin conditions at a little bit

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of a deeper level. So you've got your injectables,

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of course, your Botox and filler hair removal,

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IPL, advanced chemical peels, skin tightening

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and resurfacing and that kind of thing. So it's,

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it's more of a result driven. It's not, it's

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not overly relaxing. There are some aspects of

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it. You know, we have facials that are result

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driven and can be relaxing too, but you know,

00:13:14.090 --> 00:13:16.549
microneedling and laser skin resurfacing. It's

00:13:16.549 --> 00:13:19.070
definitely not relaxing, but there's a result

00:13:19.070 --> 00:13:21.490
-driven process there that sort of a lot of people

00:13:21.490 --> 00:13:23.110
have that fix for. They really want something

00:13:23.110 --> 00:13:24.909
like myself, who I was like, no, like waxing

00:13:24.909 --> 00:13:26.509
is just not enough for me. I need something,

00:13:26.690 --> 00:13:29.350
you know, a little bit more advanced. So I find

00:13:29.350 --> 00:13:32.190
that the girls who are in the aesthetics program,

00:13:32.509 --> 00:13:34.929
I do a lot of presentations at the colleges in

00:13:34.929 --> 00:13:38.090
my area. And I'd say it's about 50 -50. Like

00:13:38.090 --> 00:13:40.409
some of the girls are like, no, I'm too nervous

00:13:40.409 --> 00:13:42.230
to do that. I don't want to, I just, I want to

00:13:42.230 --> 00:13:44.399
do manicure. and I'm happy. I'm like, okay, great.

00:13:44.700 --> 00:13:46.279
And then there's some girls who are like, no,

00:13:46.480 --> 00:13:48.700
give me, give me the, the lasers. I want to like

00:13:48.700 --> 00:13:52.639
zap the mole off my arm. I'm like, okay. So yeah,

00:13:52.779 --> 00:13:54.220
it kind of just depends on your personality.

00:13:55.340 --> 00:13:58.200
So when you look at hiring and this is very interesting,

00:13:58.320 --> 00:14:00.759
I guess this is the negative side of it. When

00:14:00.759 --> 00:14:04.259
they are taking these courses, you were in a

00:14:04.259 --> 00:14:07.029
great opportunity because you had the place you

00:14:07.029 --> 00:14:09.909
chose actually had an operating clinic that you

00:14:09.909 --> 00:14:12.389
could work out of and you gained experience there.

00:14:12.669 --> 00:14:14.850
A lot of times what we're hearing from people

00:14:14.850 --> 00:14:17.470
is that they're taking these courses. It's a

00:14:17.470 --> 00:14:21.230
medical level course for aesthetics, but no one

00:14:21.230 --> 00:14:23.169
will hire them because they need two to three

00:14:23.169 --> 00:14:26.049
years of experience. How would you reach out

00:14:26.049 --> 00:14:27.970
to these people? What would you suggest they

00:14:27.970 --> 00:14:30.049
do? Because they don't want to go back and spend

00:14:30.049 --> 00:14:32.789
more money on schools. I wish I can understand,

00:14:33.169 --> 00:14:36.200
but is there anything that you would maybe a

00:14:36.200 --> 00:14:38.799
tip you could share or how do you help them?

00:14:40.189 --> 00:14:44.049
I would encourage them to knock on clinic doors

00:14:44.049 --> 00:14:48.129
and ask if you can shadow and just sort of watch

00:14:48.129 --> 00:14:51.870
what they do. And it would be unpaid, but honestly,

00:14:51.870 --> 00:14:55.169
it's so valuable. We had a lot of our staff actually

00:14:55.169 --> 00:14:58.789
come from that. So like, honestly, because what's

00:14:58.789 --> 00:15:00.049
it to them? They don't like, if you're just kind

00:15:00.049 --> 00:15:02.789
of following around and, you know, helping them

00:15:02.789 --> 00:15:05.029
out, if you say, you know, I'll clean your rooms

00:15:05.029 --> 00:15:07.070
for you, I'll flip them over and you know, you're

00:15:07.070 --> 00:15:08.850
at least some sort of an asset to them in the

00:15:08.850 --> 00:15:10.929
way that you're helping them out in their day

00:15:10.929 --> 00:15:13.230
to day. And all you want to do is learn from

00:15:13.230 --> 00:15:16.169
them. If they don't want you, then they'll say

00:15:16.169 --> 00:15:18.289
no, but I don't see why anyone would say no to

00:15:18.289 --> 00:15:19.690
that. If somebody's knocking on my door saying,

00:15:19.850 --> 00:15:21.570
Hey, can I help you out all day? And all I want

00:15:21.570 --> 00:15:23.610
to do is just like ask you some questions and

00:15:23.610 --> 00:15:26.730
follow you around. I'm like, sure. So I remember

00:15:26.730 --> 00:15:29.070
one young girl, she was really frustrated to

00:15:29.070 --> 00:15:31.110
been applying. They said, have you thought of

00:15:31.110 --> 00:15:33.769
asking, you know, how about I start at the front

00:15:33.769 --> 00:15:37.490
desk? Yeah. that can help and observe and then

00:15:37.490 --> 00:15:39.929
move into the clinic side and maybe help set

00:15:39.929 --> 00:15:43.230
up and clean up and watch and and have mentorship

00:15:43.230 --> 00:15:46.929
and and I think we have to understand how do

00:15:46.929 --> 00:15:48.710
you get experience sometimes you're not going

00:15:48.710 --> 00:15:50.529
to start where you think you're going to start

00:15:50.529 --> 00:15:54.129
but find the opportunities where you could begin

00:15:54.129 --> 00:15:57.549
and that might be a year of just doing that and

00:15:57.549 --> 00:16:00.649
learning but I think you know I sometimes they

00:16:00.649 --> 00:16:03.779
forget how much is involved in running a place

00:16:03.779 --> 00:16:06.419
like that and the liabilities and the insurance

00:16:06.419 --> 00:16:09.360
and the trust that you've created with your clients

00:16:09.360 --> 00:16:11.799
that are coming through the door. And it's not

00:16:11.799 --> 00:16:14.480
just you're taught on one machine to do, if I

00:16:14.480 --> 00:16:17.320
can just simplify it on one laser machine and

00:16:17.320 --> 00:16:18.820
you go to operate. So I don't know how to use

00:16:18.820 --> 00:16:20.980
that one. I need a different machine. It's like,

00:16:21.340 --> 00:16:22.840
that's not the education you should be looking

00:16:22.840 --> 00:16:25.259
for. Then it's understanding what laser hair

00:16:25.259 --> 00:16:27.820
removal is and the types of machines and what

00:16:27.820 --> 00:16:30.860
they do so that all you need to do is understand.

00:16:31.070 --> 00:16:33.049
how to operate the machine, but you should be

00:16:33.049 --> 00:16:35.070
able to deliver the treatment. Have you come

00:16:35.070 --> 00:16:37.090
across that where sometimes people are like,

00:16:37.289 --> 00:16:38.970
I can't do it because I don't know your machine

00:16:38.970 --> 00:16:42.330
all the time. And in fact, it was one of the

00:16:42.330 --> 00:16:46.070
driving forces for me creating the Academy because

00:16:46.070 --> 00:16:49.370
in my opinion, if you understand the basics of

00:16:49.370 --> 00:16:51.750
laser physics, for example, and the anatomy of

00:16:51.750 --> 00:16:54.730
skin. Want to teach you how to drive a car and

00:16:54.730 --> 00:16:57.250
then you can drive any car, right? Like you you

00:16:57.250 --> 00:16:59.509
get in the wheel and you can like, you know Maybe

00:16:59.509 --> 00:17:01.230
some of the buttons are different or some of

00:17:01.230 --> 00:17:03.470
the mirrors are in a different place But you

00:17:03.470 --> 00:17:05.890
can operate the car because you know how to drive

00:17:05.890 --> 00:17:08.849
so that's sort of the the theory that I had when

00:17:08.849 --> 00:17:13.029
I created my Content was I had no brand affiliations

00:17:13.029 --> 00:17:15.599
whatsoever because I don't want I don't want

00:17:15.599 --> 00:17:18.359
to sell a brand. I want to sell the science and

00:17:18.359 --> 00:17:20.400
that you can understand that so you learn it

00:17:20.400 --> 00:17:22.960
and that helps you choose equipment too. So if

00:17:22.960 --> 00:17:24.880
you're going to open your own practice, you won't

00:17:24.880 --> 00:17:29.539
get hosed by a sales laser rep, which I can't

00:17:29.539 --> 00:17:31.599
stand them all, no offense, but they like, you

00:17:31.599 --> 00:17:33.259
know, they're, they're not there to help you.

00:17:33.259 --> 00:17:35.759
They just want to sell a machine. So understanding

00:17:35.759 --> 00:17:38.380
all of that really does empower you to make good

00:17:38.380 --> 00:17:41.140
choices for your clinic. as well as good choices

00:17:41.140 --> 00:17:44.059
for your patients. I love your analogy, and that's

00:17:44.059 --> 00:17:46.460
something that I'm going to start using for people

00:17:46.460 --> 00:17:49.019
choosing schools and training. It's like, are

00:17:49.019 --> 00:17:52.000
you going to learn how to drive the car that

00:17:52.000 --> 00:17:53.660
they have, or are they going to teach you how

00:17:53.660 --> 00:17:56.059
to drive a car so you can use any car? Yeah,

00:17:56.259 --> 00:17:58.640
right? I love that analogy. Such a good one.

00:17:58.980 --> 00:18:02.319
A really simple way to put it. Love it. Thank

00:18:02.319 --> 00:18:07.319
you. Sorry. The laser reps and you're like, oh,

00:18:07.359 --> 00:18:09.880
you know, that to me sounds like something you

00:18:09.880 --> 00:18:13.859
wish you knew early on. Yeah. If somebody is

00:18:13.859 --> 00:18:16.980
looking to start, open their own med spa, I think

00:18:16.980 --> 00:18:18.859
from what I'm hearing from the conversation so

00:18:18.859 --> 00:18:20.720
far, it's like, it's really good to get that

00:18:20.720 --> 00:18:24.440
basis of experience. I love the idea of going

00:18:24.440 --> 00:18:27.359
and shadowing, not just to get the experience,

00:18:27.539 --> 00:18:30.369
but also see what you like about how a business

00:18:30.369 --> 00:18:32.450
is run so that you can down the road when you

00:18:32.450 --> 00:18:34.329
want to open your own business know what you

00:18:34.329 --> 00:18:36.710
want to do and what you don't want to do. What

00:18:36.710 --> 00:18:39.910
are some things that if you can you know this

00:18:39.910 --> 00:18:43.529
could be a long conversation but what are maybe

00:18:43.529 --> 00:18:46.410
two or three things that you wish you knew at

00:18:46.410 --> 00:18:49.390
the beginning before deciding or opening your

00:18:49.390 --> 00:18:51.410
own med spa that would have made the journey

00:18:51.410 --> 00:19:01.210
a lot easier for you? That's a hard one but Yeah,

00:19:02.190 --> 00:19:04.829
I mean when it comes to equipment just do as

00:19:04.829 --> 00:19:08.589
much research as possible and Like it boils down

00:19:08.589 --> 00:19:10.970
to you want to know your science you can choose

00:19:10.970 --> 00:19:13.230
the right equipment But another thing that's

00:19:13.230 --> 00:19:15.190
super important that I think people don't really

00:19:15.190 --> 00:19:18.329
think about is the support after the purchase

00:19:18.329 --> 00:19:21.579
so the support that you get from the companies.

00:19:21.640 --> 00:19:23.680
And there's a lot of reputable companies who

00:19:23.680 --> 00:19:25.559
have great support. And there's a lot of companies,

00:19:25.700 --> 00:19:28.000
unfortunately, who you never hear from again,

00:19:28.000 --> 00:19:30.180
you sign the contract, you buy the machine and

00:19:30.180 --> 00:19:32.579
they're like, who are you? And that's really

00:19:32.579 --> 00:19:35.920
important. And it's hard to know before you kind

00:19:35.920 --> 00:19:38.259
of get into a relationship, but there's so many

00:19:38.259 --> 00:19:41.200
groups on Facebook, for example, where it's like,

00:19:41.200 --> 00:19:43.500
you know, aesthetics connect Canada or what have

00:19:43.500 --> 00:19:45.119
you. And there's a bunch of different resources

00:19:45.119 --> 00:19:47.000
that, you know, pop a quick question and they're

00:19:47.000 --> 00:19:49.940
like, Hey, has anyone worked with? ex company

00:19:49.940 --> 00:19:51.980
before, how was their support? How are their

00:19:51.980 --> 00:19:54.500
warranties? Like all of those things are super

00:19:54.500 --> 00:19:56.940
important. So being, being knowledgeable about

00:19:56.940 --> 00:19:59.279
the equipment and the science behind it is important

00:19:59.279 --> 00:20:01.519
for you to navigate the info that they're going

00:20:01.519 --> 00:20:03.680
to give you. But then trying to do a little bit

00:20:03.680 --> 00:20:06.039
of research on what their company is like from,

00:20:06.220 --> 00:20:08.819
from an after purchase standpoint is, is really,

00:20:08.819 --> 00:20:12.240
really important. And a game changer, like game

00:20:12.240 --> 00:20:14.680
changing. If you don't have that support, it's,

00:20:14.720 --> 00:20:18.529
it's really, really tough. I love that. That's

00:20:18.529 --> 00:20:21.609
a good one. Another touch point, I know that

00:20:21.609 --> 00:20:24.130
you and I had had a meeting before this, but

00:20:24.130 --> 00:20:28.470
we chatted about when you hire someone to the

00:20:28.470 --> 00:20:31.029
point where you know that they are good to go,

00:20:31.289 --> 00:20:34.690
independent, fly birdie fly, you can go, right?

00:20:35.329 --> 00:20:38.069
I know everyone's different, but what's on average

00:20:38.069 --> 00:20:40.490
would you say they've taken the course and now

00:20:40.490 --> 00:20:42.970
they're going to come work for you? How long

00:20:42.970 --> 00:20:45.170
do you find that you have to spend with them

00:20:45.170 --> 00:20:47.049
for training? Because I think this surprises

00:20:47.049 --> 00:20:48.890
them when they come out of school that they're

00:20:48.890 --> 00:20:52.710
actually not ready completely. Yeah, it's almost

00:20:52.710 --> 00:20:55.589
everybody and was another sort of driving force

00:20:55.589 --> 00:20:58.529
for me creating the academy. It was originally

00:20:58.529 --> 00:21:01.410
for a training tool because I like every time

00:21:01.410 --> 00:21:03.490
I hired somebody I had to go through the same.

00:21:03.759 --> 00:21:07.200
process like I'm just gonna put this all in one

00:21:07.200 --> 00:21:10.019
thing and then like it can repeat itself so because

00:21:10.019 --> 00:21:12.799
it's timely right and I still do spend one on

00:21:12.799 --> 00:21:15.180
one time with them of course but the the theoretical

00:21:15.180 --> 00:21:18.039
knowledge at least is all in the in the platform

00:21:18.039 --> 00:21:21.539
but I'd say I usually the way I train my staff

00:21:21.539 --> 00:21:23.839
is I'll start them with the basics so you know

00:21:23.839 --> 00:21:26.940
facials chemical peels laser hair removal for

00:21:26.940 --> 00:21:29.589
example and they'll do that on their own for

00:21:29.589 --> 00:21:32.490
a good few months after I've spent at least two

00:21:32.490 --> 00:21:35.470
or three weeks with them on hand after the online

00:21:35.470 --> 00:21:38.390
training as well. So like we're already at, yeah,

00:21:38.569 --> 00:21:41.630
four months, let's say. And then, you know, the

00:21:41.630 --> 00:21:44.170
more advanced treatments like radio frequency,

00:21:44.309 --> 00:21:46.390
microneedling, skin resurfacing, like that kind

00:21:46.390 --> 00:21:51.559
of thing, I'd say about a year. Yeah. For sure.

00:21:51.839 --> 00:21:54.200
And that's with like constant, you know, every

00:21:54.200 --> 00:21:55.900
patient they have, they're texting me, Hey, Alicia,

00:21:56.380 --> 00:21:58.460
are these settings okay? And then I either say

00:21:58.460 --> 00:22:01.420
yes or no, or I adjust. But yeah, I'd say a good

00:22:01.420 --> 00:22:05.880
year from like higher to being completely trained

00:22:05.880 --> 00:22:08.500
on everything full service menu would be about

00:22:08.500 --> 00:22:11.809
a year. Wow, I think that's that's something

00:22:11.809 --> 00:22:14.150
that's good to know if you want to open your

00:22:14.150 --> 00:22:16.130
own med spa. I would have not thought of that

00:22:16.130 --> 00:22:18.170
at all. I'm like a little bit crazy though I

00:22:18.170 --> 00:22:21.490
have really high I'm like so that might not be

00:22:21.490 --> 00:22:25.769
every place. But I definitely I'm I just want

00:22:25.980 --> 00:22:28.640
everyone to understand how dangerous it can be

00:22:28.640 --> 00:22:31.660
if you're not trained. So I kind of maybe overdo

00:22:31.660 --> 00:22:35.859
it, but I feel more comfortable with that. It's

00:22:35.859 --> 00:22:37.980
good to have those higher standards, especially

00:22:37.980 --> 00:22:40.980
in this realm of work, right? Because the risks

00:22:40.980 --> 00:22:44.180
are higher. Exactly. And the last thing you want

00:22:44.180 --> 00:22:48.339
is a lawsuit or even just if you injure somebody

00:22:48.339 --> 00:22:51.759
and Like you've caused somebody pain or you've

00:22:51.759 --> 00:22:54.240
caused somebody an unfortunate event. It does

00:22:54.240 --> 00:22:57.640
affect you too. Like you are a wreck. It's not

00:22:57.640 --> 00:23:00.059
like, trust me, I've seen it. The girls that

00:23:00.059 --> 00:23:02.220
are on my staff, it's happened a couple of times

00:23:02.220 --> 00:23:03.880
where, you know, something bad happens. They

00:23:03.880 --> 00:23:07.059
didn't anticipate. And you're like in a bad place

00:23:07.059 --> 00:23:09.079
for a long time. Cause nobody, it's not why you

00:23:09.079 --> 00:23:11.259
entered this career, right? You want, you wanted

00:23:11.259 --> 00:23:14.299
to help people. So mitigating those adverse events

00:23:14.299 --> 00:23:17.859
is like top priority for sure. What do you do

00:23:17.859 --> 00:23:19.710
when something like that happens? Like what are

00:23:19.710 --> 00:23:22.490
your protocols? Yeah, it depends on the event.

00:23:22.609 --> 00:23:25.369
But I mean, let's say a burn, for example, right?

00:23:25.670 --> 00:23:29.549
So first course of action would be to have our

00:23:29.549 --> 00:23:31.890
nurse practitioner write some sort of a prescription

00:23:31.890 --> 00:23:34.230
for them, given this, you know, level of burn

00:23:34.230 --> 00:23:36.769
that it could be. And then after the burn has

00:23:36.769 --> 00:23:39.410
sort of like subsided and healed, making sure

00:23:39.410 --> 00:23:41.789
we're giving them the correct topicals to put

00:23:41.789 --> 00:23:44.029
on it so it doesn't scar and then having them

00:23:44.029 --> 00:23:46.509
come in on a really consistent basis for scar

00:23:46.509 --> 00:23:49.430
revision if we'd need to do that. So it hasn't

00:23:49.430 --> 00:23:51.230
happened. I feel like it's only happened maybe

00:23:51.230 --> 00:23:53.430
one or two times throughout the course of my

00:23:53.430 --> 00:23:58.920
career, but it's, it's, yeah, it's Yeah, it's

00:23:58.920 --> 00:24:01.880
really terrible. And it's a lot of time and effort

00:24:01.880 --> 00:24:05.160
and money to deal with adverse events as well.

00:24:05.700 --> 00:24:08.079
But yeah, like even just a small burn, typically

00:24:08.079 --> 00:24:09.960
we have protocols where it's like, okay, if they

00:24:09.960 --> 00:24:12.099
need a prescription, then our nurse practitioner

00:24:12.099 --> 00:24:14.180
will write them a prescription. If it's just

00:24:14.180 --> 00:24:16.440
sort of like a, ooh, you know, we need some aloe

00:24:16.440 --> 00:24:19.039
and, you know, cortisone cream, it depends on

00:24:19.039 --> 00:24:21.579
the level. But yeah, we typically have medical

00:24:21.579 --> 00:24:24.500
intervention, at least a consult about like,

00:24:24.500 --> 00:24:26.319
you know, this is what happened. What do you

00:24:26.319 --> 00:24:28.079
think? and then go from there so at least we

00:24:28.079 --> 00:24:31.940
can be directed medically in the best way. It

00:24:31.940 --> 00:24:34.200
sounds like it's good to have a plan of action

00:24:34.200 --> 00:24:37.480
in case you need it right and that be something

00:24:37.480 --> 00:24:40.799
that you have ready on hand and you train your

00:24:40.799 --> 00:24:43.740
staff on it right off the get -go. Hopefully

00:24:43.740 --> 00:24:46.480
you never need to use it but the risks are there

00:24:46.480 --> 00:24:49.089
because it does happen. Absolutely and lasers

00:24:49.089 --> 00:24:51.450
are very humbling and you know it may not even

00:24:51.450 --> 00:24:53.490
be anything that you could foresee but you know

00:24:53.490 --> 00:24:55.269
maybe they were on a medication they didn't tell

00:24:55.269 --> 00:24:57.569
you about or you know something and you're like

00:24:57.569 --> 00:25:00.130
what like that's usually what happens right is

00:25:00.130 --> 00:25:03.509
there was some sort of unspoken piece of information

00:25:03.509 --> 00:25:06.609
that was critical so you know patient assessment

00:25:06.609 --> 00:25:09.349
and reading the medical forms and the consent

00:25:09.349 --> 00:25:11.930
forms is really important and I'm not trying

00:25:11.930 --> 00:25:13.710
to scare anybody off from the profession it's

00:25:13.710 --> 00:25:16.509
a very rewarding profession and you get really

00:25:16.509 --> 00:25:19.759
impactful results. So, you know, there's, there's

00:25:19.759 --> 00:25:21.839
pros and cons to everything. And, and as long

00:25:21.839 --> 00:25:23.859
as you're sort of making sure that you're really

00:25:23.859 --> 00:25:25.640
on point and you're asking all the questions

00:25:25.640 --> 00:25:27.819
and you're being thorough, the chances of an

00:25:27.819 --> 00:25:30.720
adverse event happening are very, very slim.

00:25:31.059 --> 00:25:33.599
Yeah. And if you're having, if you have an establishment

00:25:33.599 --> 00:25:35.480
like yourself and you have lots of staff and

00:25:35.480 --> 00:25:37.579
that type of thing, you have all of the protocols

00:25:37.579 --> 00:25:39.779
in place. So if someone's looking at doing this

00:25:39.779 --> 00:25:42.319
and I find that sometimes people are like, I

00:25:42.319 --> 00:25:45.660
want to own my own medical spa and they don't

00:25:45.660 --> 00:25:49.690
realize. everything they have to have done in

00:25:49.690 --> 00:25:52.549
place and ready to go, maybe the medical director

00:25:52.549 --> 00:25:54.710
would help with that side of it, would that be

00:25:54.710 --> 00:25:56.890
fair to help guide them on that, do you think?

00:25:57.390 --> 00:26:00.150
Yeah, there should be. Absolutely. There should

00:26:00.150 --> 00:26:03.150
be safety sort of protocols, you know, a training

00:26:03.150 --> 00:26:07.170
manual of some kind. And especially with the

00:26:07.170 --> 00:26:09.750
regulated medical professionals, they also have,

00:26:09.849 --> 00:26:11.690
you know, like you have to fill out this form

00:26:11.690 --> 00:26:14.109
and then you have to like, there's protocols

00:26:14.109 --> 00:26:16.970
that they would have for their sort of college

00:26:16.970 --> 00:26:20.349
that oversees them as well. So yeah, like 100%.

00:26:20.349 --> 00:26:23.450
There's always going to be some sort of protocol

00:26:23.450 --> 00:26:26.210
to turn to. But, you know, in a preventative

00:26:26.210 --> 00:26:28.950
sense, just make sure you're asking all the questions

00:26:28.950 --> 00:26:31.609
and reading the forms. Don't get lazy. Don't

00:26:31.609 --> 00:26:33.470
get like, ah, I've treated, you know, because

00:26:33.470 --> 00:26:35.549
even if you've had this patient for 12 years,

00:26:35.890 --> 00:26:38.660
things change. you know, people start doing different

00:26:38.660 --> 00:26:40.980
things or they're on different medications or,

00:26:41.000 --> 00:26:42.980
you know, something else has happened. So as

00:26:42.980 --> 00:26:45.380
soon as somebody comes to my office, I'm like,

00:26:45.519 --> 00:26:47.039
has anything changed with your medical history?

00:26:47.380 --> 00:26:49.960
Even if I saw them a month ago, it's like just

00:26:49.960 --> 00:26:53.299
getting in the routine of checking in with that

00:26:53.299 --> 00:26:55.839
so that you can operate in the best way that

00:26:55.839 --> 00:26:59.960
you know how. Don't make any assumptions. Yes,

00:27:00.039 --> 00:27:06.910
of course. People lie. They withhold. yes yeah

00:27:06.910 --> 00:27:11.329
so it's just like yeah it's not often and most

00:27:11.329 --> 00:27:13.730
people are very forthcoming because once you

00:27:13.730 --> 00:27:15.369
start to start the conversation is like this

00:27:15.369 --> 00:27:18.150
is for your safety then you know it's like i

00:27:18.150 --> 00:27:20.289
don't i don't want to poke and pry in your life

00:27:20.289 --> 00:27:22.890
i just want to make sure you're safe yeah exactly

00:27:22.890 --> 00:27:25.309
and i think that's what they have to understand

00:27:25.309 --> 00:27:28.789
it when you just going back to the academy This

00:27:28.789 --> 00:27:31.970
is mainly for staff but you do offer it outside

00:27:31.970 --> 00:27:34.589
of it. So how does that look if they don't work

00:27:34.589 --> 00:27:37.009
in your establishment and they sign up for your

00:27:37.009 --> 00:27:39.349
course? Are you okay to kind of tell us a little

00:27:39.349 --> 00:27:42.410
bit walking through? Is it all theory and then

00:27:42.410 --> 00:27:44.769
practicum at the end or are they getting a little

00:27:44.769 --> 00:27:47.029
bit of both of everything throughout and how

00:27:47.029 --> 00:27:49.829
long is everything? Just to compare when they're

00:27:49.829 --> 00:27:51.630
looking at which car they're going to drive.

00:27:51.880 --> 00:27:56.160
Maybe. Yeah, great. I love it. Yeah, so I originally

00:27:56.160 --> 00:27:58.900
did develop the Academy for my staff as a training

00:27:58.900 --> 00:28:03.099
tool, but I do offer it as a certified medical

00:28:03.099 --> 00:28:05.599
esthetician and laser technician training program.

00:28:06.000 --> 00:28:08.539
So that is available. All of the theoretical

00:28:08.539 --> 00:28:12.920
is online. So it's about 60 to 100 hours of online

00:28:12.920 --> 00:28:15.940
theory. And then they would do their practicum

00:28:15.940 --> 00:28:18.740
at the clinic with me. So it doesn't necessarily

00:28:18.740 --> 00:28:21.799
have to even be my theoretical. I don't I don't

00:28:21.799 --> 00:28:24.559
need it to be my theory. As long as they have

00:28:24.559 --> 00:28:27.839
a medical aesthetics certificate or laser technician

00:28:27.839 --> 00:28:30.619
certificate, I can work with that in clinic as

00:28:30.619 --> 00:28:32.819
well. But they do need to have some theoretical

00:28:32.819 --> 00:28:36.059
knowledge in order for the hands -on practicum

00:28:36.059 --> 00:28:39.059
to make any sense, right? So yeah, my online

00:28:39.059 --> 00:28:42.099
content is about 60 to 100 hours. It's priced

00:28:42.099 --> 00:28:45.099
at $2 ,000. And that gives you your certificate

00:28:45.099 --> 00:28:48.220
and all of the theoretical knowledge for medical

00:28:48.220 --> 00:28:50.339
aesthetics and laser technician. And then you

00:28:50.339 --> 00:28:52.750
can do your to come with me at the clinic, if

00:28:52.750 --> 00:28:55.109
you so choose, which I would highly recommend

00:28:55.109 --> 00:28:57.630
doing as well, because yeah, just getting that

00:28:57.630 --> 00:29:01.569
hands on practice and muscle memory is like bar

00:29:01.569 --> 00:29:06.549
none. Interesting. Yeah. I don't know if we have

00:29:06.549 --> 00:29:09.470
more questions or anything else you want to add

00:29:09.470 --> 00:29:13.759
to this. No, that's okay. It's an amazing, rewarding

00:29:13.759 --> 00:29:18.700
career. Every day is different. If you're more

00:29:18.700 --> 00:29:21.019
results -driven, which I think a lot of estheticians

00:29:21.019 --> 00:29:25.359
are, right? You love popping your pimples. It's

00:29:25.359 --> 00:29:27.319
something that we have in us that I can't explain

00:29:27.319 --> 00:29:31.200
other than the satisfaction of it. The medical

00:29:31.200 --> 00:29:33.579
side of it gives you... a little bit more of

00:29:33.579 --> 00:29:36.920
that satisfaction feeling when you get to really

00:29:36.920 --> 00:29:39.279
see a significant change in someone. You know,

00:29:39.420 --> 00:29:42.160
a kid's coming in with grade four acne and you

00:29:42.160 --> 00:29:44.799
get to really change his life by clearing that

00:29:44.799 --> 00:29:48.170
up, that's pretty big. people have, you know,

00:29:48.269 --> 00:29:51.210
I have a patient who had a scars from an accident

00:29:51.210 --> 00:29:54.089
that I was able to not reverse completely, but

00:29:54.089 --> 00:29:55.990
fade to enough where it was like super, super

00:29:55.990 --> 00:29:58.109
minimal. And that's pretty cool too. And you

00:29:58.109 --> 00:30:01.529
get to really make impactful changes to people's

00:30:01.529 --> 00:30:04.849
confidence, which is really, really nice. That's

00:30:04.849 --> 00:30:07.849
amazing. So if, if somebody came up to you and

00:30:07.849 --> 00:30:10.930
said, I'm dreaming of opening my own med spa,

00:30:11.710 --> 00:30:15.030
what would you say? Do it, don't do it. Yeah,

00:30:15.030 --> 00:30:17.410
absolutely do it. It's the best. I love every

00:30:17.410 --> 00:30:19.369
day. Like I'm happy. We call it our workplace

00:30:19.369 --> 00:30:21.410
is like adult Disneyland, like all my staff come

00:30:21.410 --> 00:30:23.210
in, they're like, this is Disneyland. I'm like,

00:30:23.450 --> 00:30:27.769
I know. Yeah, it's I there's I have nothing negative

00:30:27.769 --> 00:30:29.690
to say about the industry every job obviously

00:30:29.690 --> 00:30:31.450
has things that like you wish were different

00:30:31.450 --> 00:30:33.650
like You know the regulations and stuff like

00:30:33.650 --> 00:30:35.690
that, but that's a fight that I can't necessarily

00:30:35.690 --> 00:30:38.589
fight on my own But it's very rewarding every

00:30:38.589 --> 00:30:41.490
day like you're always being challenged to so

00:30:41.490 --> 00:30:44.049
it's never stagnant which aesthetics in general

00:30:44.049 --> 00:30:46.470
is never stagnant but medical aesthetics just

00:30:46.470 --> 00:30:49.789
like it's so fast and technology changes so fast

00:30:49.789 --> 00:30:52.269
and You're never bored. That's for sure. There's

00:30:52.269 --> 00:30:54.460
always a new product or a new you know technique

00:30:54.460 --> 00:30:56.700
or something coming out and you know we're always

00:30:56.700 --> 00:30:58.680
invited to all these fun dinners and you get

00:30:58.680 --> 00:31:02.279
to learn and have you know fancy foods and it's

00:31:02.279 --> 00:31:05.920
definitely it's definitely a very enjoyable way

00:31:05.920 --> 00:31:11.579
to spend your working years. I love that. Well

00:31:11.579 --> 00:31:15.420
on that note I loved how you ended that and so

00:31:15.420 --> 00:31:18.119
thank you for joining us and I think Doreen you're

00:31:18.119 --> 00:31:23.509
gonna add everything about Alicia on the description.

00:31:24.910 --> 00:31:27.430
Can you also add that group that you mentioned

00:31:27.430 --> 00:31:29.630
on Facebook because sometimes people don't realize

00:31:29.630 --> 00:31:31.410
there's actually communities out there that they

00:31:31.410 --> 00:31:33.869
can go to. I think you what was it called a Canadian?

00:31:34.529 --> 00:31:37.869
Oh, there's so many. I can send you my list.

00:31:37.910 --> 00:31:41.069
I'm a part of a bunch of them. There's a bunch

00:31:41.069 --> 00:31:43.210
of, it's just like the little groups that, you

00:31:43.210 --> 00:31:45.369
know, someone somewhere decided they wanted to

00:31:45.369 --> 00:31:47.529
have a group and then you have to have certain

00:31:47.529 --> 00:31:49.890
reasons for wanting to join. And there's rules,

00:31:49.950 --> 00:31:51.670
like you can't self promote and stuff like that,

00:31:51.670 --> 00:31:54.190
but it's just a community building group where

00:31:54.190 --> 00:31:56.410
it's really just like asking questions and then

00:31:56.410 --> 00:31:59.309
getting people from other estheticians. So it's

00:31:59.309 --> 00:32:02.000
really. it's really helpful and it's a good learning

00:32:02.000 --> 00:32:05.460
tool and just like being able to ask about different

00:32:05.460 --> 00:32:07.579
devices and yeah it's yeah I'll send you those

00:32:07.579 --> 00:32:10.099
for sure. Okay I can put those links in but I

00:32:10.099 --> 00:32:12.200
mean for our listeners that might not be in Canada

00:32:12.200 --> 00:32:16.059
they can just look at just kind of searching

00:32:16.059 --> 00:32:19.700
it on Facebook finding their own like local version

00:32:19.700 --> 00:32:23.609
of these aesthetics groups. You need somebody

00:32:23.609 --> 00:32:26.849
to bounce ideas off of. Ask questions too. Yeah,

00:32:26.930 --> 00:32:28.890
for sure. Yeah, it doesn't even have to be Canadian.

00:32:29.150 --> 00:32:30.890
Like it's, yeah, there's, even if you just search,

00:32:30.890 --> 00:32:33.470
search aesthetician groups, there's so many.

00:32:33.670 --> 00:32:37.230
Yeah. Absolutely. Amazing. Thanks. All right.

00:32:38.009 --> 00:32:40.809
Thanks again. Thank you. Enjoy the rest of your

00:32:40.809 --> 00:32:42.869
day and thanks again for having me. I really

00:32:42.869 --> 00:32:45.269
appreciate it. Thanks so much for joining us.

00:32:45.309 --> 00:32:49.809
Bye. Bye. Thanks for listening to Beauty.
