Teens, Trillions & TikTok: Why Gen Alpha Matters to Your Spa 
 [00:00:00] Speaker: Gen Alpha's spending power is projected to reach 5.46 trillion by 2029 in four years. 
 
 [00:00:11] Speaker: Today we'll be looking at Gen Alpha's influence on the beauty industry and what you can do to tap into it. Before we get into all of that, we should define who Gen Alpha is. Suzanne, why don't you tell us a little bit more about them? 
 [00:00:28] Speaker 2: Well, I'm still here with my mouth open. A little jaw dropping of how many trillion in four years. Like. That's massive. I dunno if people are really hearing that number. So I just wanted to say it again. It's like, oh my goodness. Okay. Gen Alpha techno were born from 2010 to 2025, 
 [00:00:49] Speaker: what does that make them? Well, 15 and younger. Yeah, I think usually like between the ages of like eight. 
 [00:00:57] Speaker 2: Yeah, it's kinda like that number. There's actually seeing, I think [00:01:00] seven to 12 is kinda like the big ones of the, of the main component of that age group that are really out there buying, well, let's define who's actually buying that product or that stuff. 
 [00:01:14] Speaker 2: Yeah. But they're definitely, they're not buying it. They're, yeah, they're out there. They're looking at TikTok, all the social media stuff and the latest and greatest. And they have a, they have a very unique way of their buying power in their households as well. Right. And I, and I think that's why I want to bring it up 'cause some are getting out there in the beauty industry thinking that these are going to be their clients. 
 [00:01:37] Speaker 2: It's a roundabout way of being a client. It's going to come through their parents. Yeah, it's not gonna be the child. It could be the child coming in, but really it's the parent. So or the Guardian or whoever is the person that's buying all of this for them. Maybe it's auntie Yeah, Nicole, you know your best friend's mom, like, I don't know, that type [00:02:00] of thing. 
 [00:02:00] Speaker: And I think it speaks to the times that we're in too, right? Like we. Especially North America, we have the privilege of having that the, the comfort, the disposable income. So parents are more willing to spend this money on their kids than previous generations have been. 
 [00:02:21] Speaker 2: Well, and a lot of it too is because they didn't know. They weren't taught it, so they wanna teach it to their kids. So millennials wanna teach their children the things that they learned, whereas the generation before that was kinda like you were figuring it out on your own almost. And mm-hmm. Before that even, right. 
 [00:02:38] Speaker 2: So now there's much more information about it and keeping care and the health from externally to internally. And I think that's a big part of why. It's such a big thing. And also it's at their, it's at their fingertips. So if, if the parents aren't on board, the kids know about it. And that's, that's what we need to understand is that where are they getting the [00:03:00] information from? 
 [00:03:01] Speaker 2: So maybe out there looking at your current clients you have, or if you are reaching out on social media and showing these things, maybe that's how you can educate. Your viewers on their children. Do you know, like things like that idea. So really educate them through their parents is the first thing that you need to do. 
 [00:03:22] Speaker 2: Unless they're bringing them in. You know, that's, and that's an easy one for you already. 'cause then they're ready, trust you, and they're coming to you for advice, which is perfect. That's what we want, right? Mm-hmm. I remember that like many, many years ago. I was a very, very young girl. She was only 12. 
 [00:03:39] Speaker 2: Or 13 starting junior high. That's about the age, isn't it 
 [00:03:42] Speaker 3: here? 
 [00:03:43] Speaker 2: I think so. I'm a little outta touch, but I remember having my own kids and thinking, wow, that's awfully young that you wanna start waxing them, but in their privates, right, in those areas. And I think, you know, but mom does it, so she wants her, her daughter at that time. 
 [00:03:59] Speaker 2: And I [00:04:00] said, well, we can, i, I just had a good conversation with my client and tried to understand why she wanted to start Brazilians and, you know, that type of thing. And she just felt it was for hygiene and, and she loved it and wish she knew about it at her age too. And I said, okay, like, let's make sure that she understands what she has to do 'cause they're still having to take care of themselves. 
 [00:04:21] Speaker 2: You know, hygiene wise, because, you know, think about the ingrown hairs and think about, you know, the products you're using that's not going because they have very delicate skin. Especially even there, we already still have very delicate skin, so mm-hmm. Helping them understand what to use how aggressive can you actually get with exfoliation for a 12-year-old. 
 [00:04:39] Speaker 2: Right. So it was just educating the client, but I was really happy at that time. This client came to me and asked me during a session for herself, and that's why this came to mind. It's like, yeah, actually this isn't new. It's just louder. I think 
 [00:04:55] Speaker: it, but it's also different because the kids have access to the information [00:05:00] themselves, so they're not looking for wisdom or advice because let's, I have kids that age, they already know everything, so they don't need our help. 
 [00:05:08] Speaker: So I think that, right, that is where you can actually also use your platforms, your social media platforms to create content that is catered because they might actually be the ones consuming that content directly and then going to their parent and being like, Hey, mm-hmm. I work in a facial or whatever like I kids. 
 [00:05:28] Speaker: Are so young now that are, you know, have a skincare routine and mm-hmm. Which is great because there's more knowledge on the importance of that stuff and we put more value on self-care. Mm-hmm. I think like finding indirect A, your social media has gotta be like your direct, I would just speak directly to those younger, that younger generation or mix it up and see, maybe you talk to the parents in terms of like, Hey, your kids are getting all this information. 
 [00:05:59] Speaker: Like you use [00:06:00] the. The exfoliation example, like what if you debunk myths of exfoliation of like what's, what is being said out there about exfoliation and what is the, you know, you can be like that wise advice. Mm-hmm. So then would take it upon themselves to,, get the right product for their kids. 
 [00:06:17] Speaker: So they're not,, asking to order something from who knows where. 
 [00:06:21] Speaker 2: Exactly. Yes. Yeah, exactly. Or they're getting their gift card and going in by themselves and doing, been. Or they're ordering online. Mm-hmm. Exactly. It's basically handing the card over saying, yeah, go ahead. Use my account. Yeah. And then having adverse effects of, because they've chosen the wrong one and this is what's happening out there more than what we realize, I think. 
 [00:06:41] Speaker 2: But that's, that's the power you have as a professionals. 'cause you are going to give them the proper advice of what to use at the, at a line you carry. So on that note, what do you currently have? Don't think you have to run out and buy the next, I dunno, strawberry flavor. Scrub cream. 'cause that's the trend. 
 [00:06:58] Speaker 2: I'm just throwing something [00:07:00] out there. Probably people are laughing at me, I don't even know it, but it's like, what do you have right now in your establishment that you know that would be the perfect fit for that age group? If you don't know, reach out to wherever you purchase your products from, or equipment, whatever it may be. 
 [00:07:17] Speaker 2: And what do they suggest? Like it is time to get on it if you're not on it right now. Like it would be, I think. You just don't wanna wait for this one. What are some 
 [00:07:27] Speaker: things that they should be looking for in their product? Like, I think maybe just highlighting a couple of things, like 
 [00:07:33] Speaker 3: mm-hmm. 
 [00:07:34] Speaker 2: Well, something that's not going to harm their barriers. 
 [00:07:36] Speaker 2: So nothing too aggressive as a cleanser. Like a lot of the younger teens, I'll say. I've met recently is they want the gels and the foaming because it, it looks so cool and it feels so good. I said, but is it okay for their skin? And I think that's educating them on it. I know it's very hard. I have found so far, I'm only talking about a handful of them. 
 [00:07:59] Speaker 2: [00:08:00] And I asked, well, one was my niece and I asked her to ask her friends and they really don't want a milk cleanser. They really like the idea of gels and foamies mm-hmm. And that type of thing. Right. I said, well, what if I told you though, it's gonna create more oil and more blackheads and possible breakouts and things like that. 
 [00:08:17] Speaker 2: Would that change your mind? Ask your friends. Mm-hmm. I'm like, oh really? It would. I said, yes, because, and then I'm educating her, so she was kind of my back and forth a little bit so I could kind of understand what was going on. And they still like the, they're still influenced by what they see. Not so much what it's doing for their skin. 
 [00:08:37] Speaker 2: They want it to be for their skin. Absolutely. Yeah. You know what I'm trying to say, right? So I think we gotta look at, it needs to be mild enough for their skin so you're not affecting their barrier. 'cause if it's too strong, you're gonna be stripping the skin and they're so young. Right. The other thing is when we talk about barriers, like, well, sunscreen is an easy one. 
 [00:08:54] Speaker 2: They should be using sun protection. That's a big one. So if they are looking and, and [00:09:00] because they're so young and plump and their cell renewal is so fast, they probably have nice hydrated skin. Mm-hmm. So that's gonna act as a barrier and protector and keep the that influence from this well aging process of things, but also the effects that can happen over time with it. 
 [00:09:17] Speaker 2: That probably will be an, i, I would think it would be an easier sell to the parents because they're. Most of them are using sunscreen right now, whereas the older generation we're not. Yeah. So I, I'm thinking that would make sense to explain it and the why behind it. And if you're thinking anti-age, we'll think how much the Sun Age is the skin. 
 [00:09:38] Speaker 2: We know way more now than we did before, so I think that's another one. And, and in hydration, right, it's trying to keep their skin hydrated. That's usually something that is, an easy find in your, in your product line, whether it's body cream for the waxing or if that's, you know, facial creams, things like that. 
 [00:09:54] Speaker 2: But again, think on the sensitive side so it's not gonna be overpowering to the [00:10:00] skin. Yeah, I think that's, that's a big one, right? Is, is keeping it really simple. 
 [00:10:04] Speaker: I would also like include,, how would you start 'em off, right? Like,, have a cleanser and a moisturizer or have a cleanser and pick out like a really gentle cleanser that you would have in your line and maybe SPF and like have that as a little kit that you can, yeah, this is your teen kit or your pre-teen kit. 
 [00:10:22] Speaker: Mm-hmm. Whatever you wanna call it. Because they need to cleanse their skin. And I think like, I think with my kids, 'cause they're in that age range, like. They ha both ha Of course, because me too, because of, they both have a skincare routine and they're both very conscious of like using SPF and stuff like that. 
 [00:10:41] Speaker: Mm-hmm. My kids aren't on social media, so they're not getting that influenced, but they're friends. They have friends who are their friends talk about it. I talk about it. Mm-hmm. So I think that there's. An openness and an existing knowledge base. Mm-hmm. So, and because of the age group that they are, I think it's not so [00:11:00] much educating, it's so much as like, enticing them with the look and the, the specialness of your product. 
 [00:11:07] Speaker 2: Well, and that's what they want. They wanna say they're using a serum. Exactly. , 
 [00:11:11] Speaker: So I think that just picking what you have, but it's like how do you present it in a way that's going to be really appealing to, to the kids and their parents too. 
 [00:11:22] Speaker: Yeah. 
 [00:11:23] Speaker 2: Typically you can find some sheet masks. Those are always fun and they're on a hydration level, so you know that's gonna be good for their skin. It's not gonna be overpowering of any way in that way of things, right? But you wanna look at you know, talk about the science. Backup on it. Like if you are thinking, like, in my mind I'm thinking of Bernard Casser and their nutrient sensitive line is microbiome balance. 
 [00:11:46] Speaker 2: So that's a big one. Like, you know, they're talking about keeping the balance of the skin, the healthy bacteria on the skin. So, you know, it doesn't have to be. Probiotic skincare per se, but you can explain to them, well, you know, this is a probiotic, if that's [00:12:00] like a trendy word for them. So really dive into your products of, of what's out there currently in your hands. 
 [00:12:06] Speaker 2: And if you don't carry everything of the brand, maybe they have something, right? So it's really about reaching out and asking them, and it can be like, you can have fun with it too. You know, I'm thinking about how. It's all flashbacks to my business days. But I did have I had a client who actually convinced me to do a birthday party for their her 10-year-old and had a couple friends, and I was hesitant because kids in spas, remember I come from the generation of, it was. 
 [00:12:34] Speaker 2: Kids were noisy and loud and don't have them in there, and those clients are not gonna like it. And it's sad, but it was the facts then. And it was slowly changing already. And I said, okay, well, I said, but you know, let them know that there's some massages going on. So if they giggle, it's okay, but they. 
 [00:12:50] Speaker 2: It's not to be loud, like, you know, we still want the ambiance to be there and they thought it was the coolest thing. So, you know, my staff and I got together and we did some fun stuff like cucumbers [00:13:00] on the eyes. I remember. And we did we, we had them do like choices of foot scrubs for their little mini pennies. 
 [00:13:06] Speaker 2: And so I didn't use traditionally what we had. Mm-hmm. But we, we blended it in. And I think too, like. Even when I was at the high school teaching, I remember doing things like, make your own lip scrub. Okay, but now you need to hydrate, so what are you gonna use after? So we brought ingredients they could take home, do their own thing, and they thought it was really neat. 
 [00:13:24] Speaker 2: And that was grade nine was the youngest group. But but then my grade tens to twelves were like, welcome. We don't get that. So then I ran a little workshop for them to do it, but it's been around for a long time. Right. So I think the difference, like you said, is now the kids have access to it more so, and the parents aren't following. 
 [00:13:41] Speaker 2: Exactly what they're watching. If they are, they are, to some degree for sure. I'm not saying that they're not, but I don't know if they realize how much influence is on it, right? Mm-hmm. But yeah, something, think fragrance free, like artificially, like, you know, if you're getting a plant-based product line or a natural product, there's gonna [00:14:00] be smells in it, of course, but it's natural. 
 [00:14:01] Speaker 2: It's not artificial ingredients. If it's lavender, make sure it's actual lavender in it, not. A synthetic form of lavender, for example. Right. So keeping it as much as you can. Another thing I think would be really interesting is if, because there's so much about our environment, is finding the recyclable, is there something that you have currently that you have a refill or something that they can insert and have their jar, but they have that. 
 [00:14:30] Speaker 2: Other side of it for the recycling purpose instead of throwing out all the time. So then now they can, you know, kind of talk about that because most of the kids are following saying, mom, dad, or grandma, or whatever you sh you know, that's recyclable or that's, you know, put that in your compost. Or they're teaching. 
 [00:14:47] Speaker 2: So maybe that's another way you could talk about it. Say, look how this product line is, and, and if it's not, well, what is it that you can do to offer that idea for them? You know, do they bring back their empty jar to you? Think [00:15:00] outside the box. If your current lines don't offer this, then what is something you can offer them to help them to get 10% off their next purchase? 
 [00:15:08] Speaker 2: 'cause they bring their bottle back to you, then you recycle it for them. You know, like special programs or something. It's gotta really think about, be really creative. I think. I know it's hard 'cause a lot of folks out there are, you know, this solo entrepreneur and they have so much to. But once it's in place, it's done. 
 [00:15:28] Speaker 2: Right. Like it's not, I don't think it's that huge of a difference to add little things like that. The program's in. 
 [00:15:34] Speaker: Yeah, I think I read somewhere too, like, although they, you know, gen Alpha is into the skincare and makeup and all that, they're still kids. So being playful and having fun is very important too. 
 [00:15:51] Speaker: So I know with a few of the skincare lines. Like Bernard ca, like there's some products that change texture, like things like that that can [00:16:00] be an experience along with being a product is also something that appeals to them. So have fun with it too. Like it doesn't have to be really serious. 
 [00:16:10] Speaker 2: I'm thinking right now in my head, just my little squirrels going, like, an easy one would have your, your own kit set up. 
 [00:16:16] Speaker 2: If your brand doesn't have it, you do it and then you put in there a mini treatment plan. Right. So they have their their cleanser, whatever they're using, and you know, it's technically toners are not quite toners traditionally anymore. They're more than just a toner. So would it be advisable for that? 
 [00:16:34] Speaker 2: And they could put in little spray bottle and you spray it on your face. You know, that type of thing. And then, you know, once a week you're gonna do these three steps for your mini facial, and then every day, this is your morning routine, night routine. Or it's, it takes effort to start with you save it so you can print it and add it to your little Chet that you're selling. 
 [00:16:55] Speaker 2: You know, like there's so many things you could do. 
 [00:16:58] Speaker: I would put that like, like if you have [00:17:00] a little desk where you're checking your client out, I would put that there. Yes. You impulse by. Yeah. Because you know they're sitting there or do you have a waiting room while they're sitting there? Mm-hmm. Waiting like they're looking and it's like, oh, my kid would love that. 
 [00:17:14] Speaker 2: Yeah. And then, I mean, I think more for teens than the little eight year olds been thinking. The young teens especially 'cause skin starts to change through puberty is like LED therapy. Like could they come in and you could do blue light 'cause they're breaking out, or the red, you know, alternate the two or, and I, you know, there's so many little things you could do for them in a. 
 [00:17:35] Speaker: With Mother's Day, you can have like a Mommy and me package with just like LED lights and polish or whatever you do. I don't, yeah. You know, just thinking of even Valentine's Day, like you could just have a, you know, Valentine's Day Yeah. With your daughter, whatever, like, mom's would love that. I would love that. 
 [00:17:54] Speaker: Yeah. 
 [00:17:55] Speaker 3: I, I would, I 
 [00:17:56] Speaker: would book it come in for a chocolate facial. 
 [00:17:58] Speaker 2: Mm-hmm. How much [00:18:00] fun would that be? Right. 
 [00:18:01] Speaker: Absolutely like anything that you can, I mean, it doesn't have to be something new that you have just put, put mom, mommy, and me to it and it's special. It's really the power of like picking the right words. 
 [00:18:14] Speaker: Yes. That 
 [00:18:15] Speaker 2: carrot right, that dangles in front. Yeah. Yeah. I think then like if people think about, okay, what kind of teen facials can you do? I actually then, I'm not sure about now be interesting people's thought on this. Mom there? 'cause they are under age. Every time that I did any service, I said, no, they're under 16. 
 [00:18:33] Speaker 2: Actually it was under 18, I think at the time, is what I did because there was no regulations on it. I thought, oh no, I don't want any misunderstandings. So I'd have the parent there with you, you know, doing the service, whether it's nails or facial or pedicure or waxing or whatever you're doing with them. 
 [00:18:50] Speaker 2: I'd definitely make sure. That they're present, 
 [00:18:55] Speaker 3: In the 
 [00:18:55] Speaker 2: room. Yep. I just think 'cause they're under age, so. I [00:19:00] don't know. That's, that could be an insurance. 
 [00:19:02] Speaker: Yeah, that would be interesting to see what people would do now. Like I know if I think of like if it was my daughter, like she wouldn't want me in the room. 
 [00:19:08] Speaker: Like I could be there for the consultation, but part of the experience is to like have it, , they're not. Yeah. Like, yeah, you would stay there. Interesting. So then I'd have to, I wouldn't be, I wouldn't be in the room, but I would be in the, in the, in the spa, but I wouldn't be in the room with 
 [00:19:23] Speaker 2: them. I would have a permission from you saying you're okay with that. 
 [00:19:26] Speaker 2: I think that hundred percent. Like I think you have the, 
 [00:19:29] Speaker: yeah, you have that what's the consultation with the parent there? Have them sign off, say, I'm gonna do this, this, and this. But I think it just like, I, and that's, you know, again, we should hear from our listeners. 'cause that, in my opinion, that would take away a little bit from the experience of, yeah, no, and that's exactly. 
 [00:19:44] Speaker: I never did any kids when I was doing services like. We didn't really, you know, we don't encourage it. At the spa where I worked, it wasn't a thing. Like it's just a totally different time. That's what I'm 
 [00:19:56] Speaker 2: saying. It happened with, like I said, all of a sudden I had a [00:20:00] few, like a handful in the last years I had the business. 
 [00:20:03] Speaker 2: I was like, wow, this is becoming more popular. It's like, how would I handle this? So it was different then. 'cause it was new. It's not new anymore, so that's fair. Right? Yeah. But I definitely have, somehow the parent needs to sign off on it. You need to protect yourself with something. I don't know. You know what I mean? 
 [00:20:18] Speaker 2: Like I just kind of No, I totally 
 [00:20:19] Speaker: agree with that. Like they should any, I think it, it's. Service dependent. Like, you know, if you're doing like a little mini facial or whatever, like it's part of the experience to like be in the room or, yes. However often your setup is, maybe you have an open space or, I don't know, like, I think some things are, but yeah, ev always have the parent there when you're doing the consult, the sign off, talking about Yes. 
 [00:20:40] Speaker: Needed 'cause. Mm-hmm. Also, like you don't want kids to be like, oh no, my mom said I could do that. And it's not something they could, they could do. Exactly right. 
 [00:20:49] Speaker 2: Oh look, she did my eyebrows and mom always 
 [00:20:51] Speaker: said, don't get your eyebrows done. Exactly. You know, they can, they can be a little creative. 
 [00:20:57] Speaker 2: I think too, when we, we didn't touch on exfoliation, that's a [00:21:00] big one for these, this generation too is, is keeping it really simple, like gentle. 
 [00:21:04] Speaker 2: So I'm thinking in my mind more like an enzyme based, nothing too aggressive. Even though, you know, they wanna do the OLS and they wanna do all these stronger things. Even though they know, it's not like you, you can educate them all they want, but somehow in there, you're gonna have to try to explain to them and then what could they use? 
 [00:21:23] Speaker 2: So don't say no, you're too young to exfoliate. It's like, okay, what can I do? What can I offer you? And then try to guide them because if they, if I'm gonna tell you, you know this, if they, if you don't offer it to them, they're gonna find it somewhere. Oh, for sure. So might as well educate them on it and do follow ups and check-ins and that type of thing is, I think is a really important one. 
 [00:21:44] Speaker 2: Invite them back a month later for a follow up. Mm-hmm. Start building that relationship with them at that age too, I think is a good one to think about. Right. Yeah. But yeah, I think that like the starter kit's a great idea to get going and then some sort of [00:22:00] informational, maybe guidance in the kit. Trying to keep it simple. 
 [00:22:05] Speaker 2: And have one for the sensitive. And then ones that are starting the puberty when the oils are changing and they're having more commodos. So have a couple little kits available and, and so that you can go, well, I think you need this one because it's ready. Because that's how simplified I think it would be. 
 [00:22:21] Speaker 2: It's either they're gonna need it or they're not. Yeah. But yeah. And then step by step, sort, think a really good idea, be creative, get on Canva, it's free, folks, get on there. Make it pretty flashy, I think would be a great one. Yeah. What else could you do? So what comes to mind too is 'cause there's so much more in schools, could you offer to be a guest one day at your niece's place? 
 [00:22:43] Speaker 2: Your, your, I don't know, your cousin's school? 'cause they're asking, I'm thinking of my niece. They said, well, you should come to my high school auntie. And I said, yeah, I should come to your school. You know, it's like, there's a lot of things you can do and do a little presentation about it and for, I mean, the boys not, [00:23:00] probably don't wanna be in it. 
 [00:23:01] Speaker 2: Or some, some people don't want it. Doesn't matter what gender, right. It's just more informational, so don't be a pushy salesperson when you're doing this. Make sure it's fun and just offer who would like to try it? 
 [00:23:13] Speaker 3: Yeah. 
 [00:23:14] Speaker 2: Would anyone like to see it on the back of their hand or, you know, like, offer, but if they say no, don't push it. 
 [00:23:20] Speaker 2: Be very respectful today and, and especially in our society today, is not to push this on anyone because it, it's not everyone's routine. So if you are going to a public place like school, like. Think about it that way or does, does your, I don't know, clients. Child having a birthday party and you wanna do it there, like maybe that's different. 
 [00:23:38] Speaker 2: Then make sure their parents know that you're doing it so that it doesn't come back on you. Or to, 
 [00:23:44] Speaker: you can offer, you can offer to have parties at your place too. My daughter went to a birthday party that had somebody come to the, to the other kids' house and they did. Manicures, pedicures and facials. But my daughter did not want the masks, so she [00:24:00] didn't, they just opted out of it. 
 [00:24:01] Speaker: Lots of glitter as well. Do not incorporate glitter in any of your services 'cause the parents will hate you. That was mean. 
 [00:24:09] Speaker: Oh, that's funny. Yeah, she came 
 [00:24:11] Speaker 2: home like covered in glitter. I'm like, oh my, and what was that? They, they, she did have fun though, didn't she? 
 [00:24:16] Speaker: She did when I, even, when I went to pick her up, I walk in through the door and the mom that was there, she was like, I'm so sorry. My husband's going crazy, but there's glitter everywhere. 
 [00:24:26] Speaker: I'm like, oh, awesome. Like they, she didn't even, she even regretted it. 
 [00:24:30] Speaker 2: Learning curves. Hey, yeah. Yeah. I think too is that, like we said, define like look at the age group. So I would say that younger group that hasn't quite hit puberty per se to those early teens. Teens that are, and then try to figure out which line is best. So I'm thinking you would break out sort of your oily, congested dryness is happening too in teens. 
 [00:24:54] Speaker 2: Mm-hmm. And then your sensitivity. So it does fall in those categories. But then what can you use? It doesn't mean that. [00:25:00] Cleanser could be different. It doesn't mean that, it just means the routine could be different. 
 [00:25:05] Speaker 3: Mm-hmm. 
 [00:25:06] Speaker 2: I think that's what we need to understand. So still make them separate. Make sure they feel like they got their own special little kit. 
 [00:25:12] Speaker 2: Don't say, oh, well you could just do this like they do. Yeah, I know. You better make sure it's really defined to them. Like you said, they want it, it's their experience through it all. It's about the 
 [00:25:22] Speaker: experience and I think that's key. Like it's not just, you know, getting the results. That's what we want. They want to have the experience of doing all the stuff. 
 [00:25:33] Speaker: Exactly. 
 [00:25:34] Speaker 2: Yeah. Yeah. And I think really it's that building a routine for them, help help them build. You mentioned that with your own kids, which is great. And then the, you know, that importance of consistency is how they're gonna keep up with their skin and share like, well, if, I mean, I, I share it like all my, I. 
 [00:25:54] Speaker 2: Issues that I have now. 'cause I didn't know better at that age. So if you don't want these little brown spots [00:26:00] happening on your face or these little growth happening on your face, then you sunblock and you know things and they're really that. I said, yeah, you don't know now at your age. This all comes later. 
 [00:26:09] Speaker 3: Yeah. 
 [00:26:10] Speaker 2: Oh, okay. Good to know. I go tell your friends. But I think yeah, keeping it simple. Yeah. Yeah. Yeah, I think that's. I think that's it. Like you said, I think it'd be cool to do like a little workshop idea for your small groups. Come in as a group of friends, like maybe it's up to four people allowed, or like get creative and have fun with it. 
 [00:26:30] Speaker: And I think, yeah, the have fun is huge. See what's going on in your city. What ideas can you adapt or what, what do you, what are others doing in other cities? And you can bring it to yours. So I think it's just figure out a way to get it on it. 'cause 5.46 trillion is a lot of money. 
 [00:26:47] Speaker 2: Exactly. Exactly. And you know what, you've said this before many times, Doreen, you can always chat GPT it. 
 [00:26:54] Speaker: Yeah, for sure. Brainstorm, that's another one. It's great for brainstorming. Yes. Yeah. Awesome. Well, [00:27:00] thanks so much. This was an interesting episode and we can't wait for the next one. Remember the first and the 15th of every month? 
 [00:27:08] Thanks for listening to Beauty Babble.