Hello and welcome to this week's episode of Beauty Babble.
Today, Suzanne and I are talking about your waxing business.
Hi Suzanne, how are you?
I'm good, Doreen. How are you?
I'm good, thank you. I'm very excited for this topic because waxing was my favorite service that I did.
Billion waxing was my specialty at one point in life.
Oh, that's cool. I didn't know that. That's amazing. So why was it your favorite thing?
Because I'm super hairy.
And I've been traumatized.
I touched you very personally.
Yes, and I was all over. So it was one of those services that I always felt when I got, it made the biggest difference in my life to be waxed and not have hairs.
It was one of those where it was quick, you got great results. You saw the result right away.
It felt amazing.
And I bet you, I'm just going to touch on something because personally you being aware of that and how much it impacted you, I bet you became so great at it and probably so particular because one thing about waxing is the whole other subject.
And then when people admit and say, okay, yes, not all the hairs are going to come out and I can understand that, but those hairs should have come out.
Right. There's a difference. You can't wish you washy way through it. So I love the fact that I bet you were perfectionist and you mastered your technique so that we didn't have to go back to wheeze anything.
No.
Awesome. That's great.
Well, yes, we wanted to talk about waxing the waxing business because as of today and it has been for a little while, I monitored it all year.
Because we talked about this quite a long time ago during that waxing bikini Brazilian still probably the number one service out of all of the waxing or in the most demand, I guess you could say.
And a lot of people are starting their own business just doing waxing and that that's great.
So we wanted to jump in and talk about one service and speak to that level of that business because yes, you're doing lots of different body parts.
I guess you could say, but it's the one service.
So starting it off is that in-house when you are doing whether you're renting or whether you are out of your home, it's a one person operation or you have your own actual little bay or whatever that may be,
you have to look at displaying your brand. So how do you build your business is your brand.
So if you have your room set up and it looks immaculate and clean and wonderful, that's great.
But you still have to make sure they know the name of your business. What are you called and where do they see this?
Right. So your signage, I'm not saying blow up the place with, you know, putting up papers everywhere, but maybe, you know, your diploma is one thing for sure, your certification or licensing.
And then the other is also showing to maybe brochures, signage or card or teaser poster.
But so when they say, if it was Dureen's waxing service, they knew when they walked into that place, it was Dureen's waxing service.
Yeah. Right. And I think it's important people are forgetting to set their brand.
So when they say, you know, I've never had a bikini wax before. Wonder if I should go. Where should I go? They should be thinking of you.
Because you're ready to having your eyebrows done there. Right. So really understanding the importance of brand recognition.
I think it's a huge, huge one. And if you have staff or colleagues within in the premise that you're maybe there's the hair salons, you have stylists, maybe there's the nail tech, a makeup artist, whoever's there, make sure they know you and your brand.
So you really need to incentive of what's the room looking for incentive.
Yeah. Thank you. I can't even say it. Incentivize them and encourage them to, you know, tell their family, tell their friends, offer them the service and ask them to comment.
You know what? I'll do your brows for you. No charge. If you're happy, make a deal. If you're happy with the end result, I need you to comment here for me.
Yeah, that's a great idea.
And if you're not happy, tell me how I can fix this. What do I need to do? And that'll help you build your brand and your business as well. So I think it's important to take that on a feedback from people.
I think when you're talking to your clients, like somebody's coming in for an eyebrow wax, we tend to talk about a lot of things with our clients, right?
Talk about your services too. Throw that in there.
Talk a little bit about like, find a way to throw in something else that you do without being like, and you can do it without being too salesy.
Right.
It's important to let them know as well.
So if you're a waxing service and they're coming in for the brows, first off, make sure you do that consultation every time. Please make sure you're doing it as if they're new, new, new people.
And then you cover your bases all the time. But it's letting you know, yes, they do waxing services. They do brows, they do ears, they do nose, they do Brazilian, I do bikini, I do toes, they do knuckles, they do hands, they do legs, they do upper, lower, back, chest, you name it.
If you got hair, I'm your girl. You know, like it's letting them know that your specialty is waxing. I think it's important. Yeah.
Yeah, for sure.
So another thing too, like as building the service, I'm not one to do a lot of, I never did a lot of discounting if you wish, because I would heard that saying that when you discount your service, you're discounting your service and their eye.
So there's a fine line with it, but you can offer packages, right?
So I think a great way is say, if they're new, say, just letting you know, I've got this promotion for your brow wax or bikini or Brazilian, whatever waxing it is. And maybe you offer them a service package and say, when you've done six services, you get your seventh one free as long as regular.
Yeah.
They need to be a regular client.
So once you're coming regularly, this is the service package I offer. If you don't come regularly, meaning that for to fix whatever range of that timeframe you've discussed with your client for the service area you're doing, then you tell them you don't qualify.
But if you do that, not just look at tracking, I just see it in my system.
Or if you feel that they need like, I don't know how tacky that is anymore, think of the coffee part days where they stamp it.
And I think now with technology, there's so many things you can do just on your phone too. But that's one, that's another way of service packages.
If you're kind of self employed, just do yourself doing the service. I'm not sure how well a reward program would be because that usually costs you to have an award program set up, but you can be creative and watch and see what you can do with them.
Like, you know, maybe you post your own point system, but then you got to track it.
That's the thing, like, I think if you look at the apps that are out there today that can link in with your booking system and that, I think there's a few ways to do it.
And maybe you're not there yet to start out flow. But I mean, one is referral. I mean, referral is how I grew my business with statements of clients speaking and telling them how they felt and why they would refer.
And that was a, it was a powerful immediate trust set up, right, because they're, they weren't referring because they got a free something.
They referred to actually trusted me. And I think that's a huge component. So, you know, you raise the bet, I'm going to say that's always the best, even in every other aspect of my life when I'm looking for anything, I'll go on my neighborhood Facebook group and be like, does anyone know a place in a
program that's in a program, a plumber and electrician. So that's how you kind of get, because people trust that somebody else they know has used this person and like service so having that referral is huge.
Yeah, it is huge. It's huge. Yeah, it's for sure. I mean, you can even have birthday month promotions, you just have to make sure you know when their birthdays are.
And then you can check. I mean, we used to have it in the system, we print off, you know, the week before the beginning of the following month, who are all the birthdays coming and we'd have it ready to go, so that we could send out that unique email and maybe you're
offering them if you're a point system, 5000 points for your birthday, happy birthday or, you know, so then what are the point systems. I mean, the reason I say points, because there's membership and rewards loyalty programs that's huge out there.
So that's something to consider if you're really struggling to get clients, you might have to find a way to really build and then make sure that you're telling them what they're receiving.
Oh, today you got or maybe it's on their printout receipts or an email automated email with their points going to them or whatever that may be but yeah the next one was the referral program I think that's a simple one to start with doesn't cost anything other than what you're going to do for your client.
That does the referral and and it's like I you know you, you always say you love your eyebrows when you're done with me and you know I, I need your help to get the word out I'm trying to build clientele.
And you just be honest. Again that all city right it's like I'm building a clientele I need your help. I love I'm so happy that you're loving what I do and just tell them why you like it.
That's all I'm asking don't lie don't you know nothing it's just be honest with them right.
Absolutely yeah saying something so I'm starting a referral program because I'm trying to build out my business.
This is if you refer a client to me, your next eyebrow waxes on me or something like that I don't know if you recommend they do something like that.
Oh I usually gave him a pretty nice gift, depending on what it was but at the beginning it was, you know, be product.
It could be a pen that's like you got to know your clients and that's the thing like if they're if you're just doing a waxing service, then what would be good to give them a scrub for home use.
You know like maybe you look at the things that they don't have or you said a, you know an actual referral system and this is how it works everybody gets the same.
I mean that's consistency too. If you feel that that's the best way then do that and then sometimes clients that did, you know, other things or went when above and beyond that, you will have some clients that love you that much so before you know it that sent you six people.
Well I'm going to give them something for sure on top of what they did.
My God you did this and this thank you so much.
The referral program is this but wow you did this for me.
You know please accept this gift I want to say thank you.
I love that and that's part of building a building your relationships right doesn't always have to fall to that this time it can be a little extra to having that system is a good foundation though.
Yes, yeah start with it you know a system that you can do consistently.
Right and you can follow through it's fair to everybody then outside of that if you feel that one client is doing outstanding referral for you, then you need to go outstanding and go above and beyond and do something a little bit more whatever that may be.
I remember I did a gift bath that I put a bunch of stuff together and said oh my God, I noticed this year you've met me 12 people.
Yeah.
And then at the end of the year I gave something and they were just like no I can't accept that one I can accept within happy new year.
Anyways, but you know and then I found I actually found that to be I fell into that when accidentally because it was legitimately me being sincere to say thank you that I wanted to do something extra special for that person.
And I went oh my God, I should be looking at this all year round.
Not just as it goes.
My head went somewhere else I went how many others are doing this.
So I started to pull out to my system, right the software I had and pulled out more specific things.
And yeah it was.
Yeah, anyway, can get very creative.
What else did I have. Oh yeah create special promotional events. So, like look at your calendar and Christmas is coming.
Typically that means you know people are going away on holidays.
Is there something you want to do that you could ask like or give a promotion or some unique something unique about it like a lot of people don't realize when you walk.
And you do go somewhere like that for beach kind of weather and you've left our home of cold wintery indoor life and you go to a beach like they need to moisturize they need to exfoliate every day.
Every day they need to do that in general just for their skin health.
Yeah.
But on top of waxing. So maybe a thing received a gift or something right like so look at that or look at it seasonally.
So when when do your clients go away. I knew exactly when my clients were going away and when vacation time happened, or when type vacation right so I think that's a huge part to consider when you're part of your marketing plan can be that right when you do your
personal emotional events and post it put it up in your room if you're in your area or just sitting area. Do you have that electronic. I love those all the time the just would loop all day long and then you just change it every month because
if your client times every month. You don't want them seeing the same thing so be mindful of that right.
I think too, this is what I do personally,
which is once the fall comes,
I start to wax my legs again.
So even just looking at fall and winter,
you can do your, do five leg waxes, get one free,
people are going to be waxing things
they might not have waxed during the spring and summers.
If you're, I mean, this is, we're in a cold climate.
So when, if you're in a cold climate, this would apply.
So even not just holidays,
but seasonal would be a good.
Exactly, seasonal or holiday times or something like actually
in September, I would start promoting.
Who's thinking of going away this winter?
Yeah.
You're waxing, you need to have at least three
done before you go.
And this is why, again, it's the knowledge, right?
And we can't think, oh, I want to get waxing done
right before I go and they've been shaving.
So always make sure that you're promoting
and helping your clients understand the best course
of action, a lot of important to do regular waxing,
but that's a whole other thing.
And this was actually something that when we talked to May-Leen
in a previous episode, she talked about her experience
as a new esthetician.
And that was one of the things that she had encountered
was somebody would came in and didn't have long enough hair
and they were going away on holidays.
And I don't, I mean, I think she worked somewhere.
So it wasn't really within her control,
but having that piece of saying holidays,
you need to wax ahead of time, several waxes.
And here's why it's really in a save you
from having those incidents of people coming in the day
before and having shaved off.
And if you have a booking system where they're not
talking to someone and they just can book online,
make sure you have no in the description for best result.
You know, hair must be a quarter of an inch
and you have to explain the why to it as well.
So I think the more information you give them
before they come see you,
you're setting them up for success
instead of a disappointment.
And those disappointments are hard to come from.
It's not even your fault.
And I had, I remember one time I had a client who
didn't come see me and saw a staff and came out with,
I could see that her inner facial look very happy.
And so I just said, so how is everything today?
She was okay.
She said, well, you look disappointed.
Like I'm gonna be direct after two I am.
And well, you know, honestly, I am.
I said, well, what happened?
How can we help you?
She was, well, you really can't because
my hair wasn't long enough.
I said, oh, I said, did you not,
did no one tell you what it should be at?
Well, yeah, they did.
I just didn't believe them.
Oh, yeah.
Then I knew my staff.
Yeah.
Then I knew my staff was consistent, right?
Of giving that message, especially for that first time.
I didn't say first time client,
first time waxing that area.
Did you have a brow wax?
Then they come in for that bikini or that leg wax.
You still first time service, not first time clients,
first time service area, you need to explain again.
And then I remember my front desk staff saying,
oh my God, thank God, that is something.
Cause I know you would be upset with me.
I said, yeah, I would be.
Cause they know that.
This is why we're consistent in our speech and tell them.
Over and over, did you know, and this is why?
Right?
I said, you don't want them to be disappointed.
So then I said to her, you know what?
I said, why don't you, when you go,
cause she was leaving that weekend on a holiday,
when you come back, let's do this one more time for you.
I didn't charge her.
Just come on in.
I feel terribly had a bad experience,
but it wasn't even your fault.
I said, I know, but, you know,
I don't want to see you leave disappointed.
So if you would like, here's my card,
you contact me directly and I will make it happen for you.
She became a loyal client just because I felt bad.
She felt bad.
Yeah.
And you know, you took the extra step of like customer care.
I'm going to reference another episode of ours
cause this topic would be a really great social media post.
Blaining why you need to wait for waxing.
So it's part of like your educational content.
Yes.
You would post on your social media,
refer to our previous episode for details,
but you know, you're giving information
and this could be your educational piece.
Right.
Why you need to wax in advance.
Why you need to like grow your hair before you wax
and wax in advance of your trip.
Yes, exactly.
So talk about the growth cycle.
It's important to understand the growth cycle
cause when your clients understand that,
they've got it.
You'll need to explain it again.
They'll understand it.
Right.
And I think it's important.
I think like what you said where if it's a client,
either the first time client for you
or first time service in that body part,
always explain everything from the beginning.
Cause I've done clients that have been waxed
and same body part, but had never heard the spiel.
And I'm like, oh, okay.
You know, you'll have to be consistent.
Cause you'd never know,
like maybe somebody was having a busy day
or you just never know what happened
and you got to do your service to the best of your ability.
Well, the other side of that too,
is most of the time they tune you out.
I'm going to be honest.
Cause they're like, yeah, yeah, yeah, whatever.
And then they don't even hear it.
Like especially, and I can attempt to that
because we were very consistent in our messaging.
And one client said, well, she didn't tell me.
And this was a staff having it done.
And the staff said, well, who did your service?
Because I was like, it's not calling them out.
It's to make sure that we're following protocol,
being consistent.
And they said it was Suzanne.
And she broke out laughing and said, oh really?
No, she would have told you.
She called her out on it.
It's like, I just laughed.
Which she probably did.
I just don't remember.
But see how they flipped it.
And again, knowing consistency is huge, right?
But anyways, yeah.
Communication to me is huge.
So that's why I overdo it a lot of the time.
When I was, oh, we touched on it, social media.
So, you know, if you are that real lifetime testimonials,
I mean, you and I did a podcast on this.
So if you have not seen this, go back to it.
Cause Doreen shares a lot of great tips with this.
And I have some tips on what I experienced too,
but it's being Doreen Forte in her second life.
She also knows the beauty industry, so being from it.
Other things you could do is like,
I love this one where I thought like using hashtag,
they had a promotion like every Wednesday, which I'm like,
okay, but they call it hashtag Wednesday.
And then they would do that weekly promotion or hashtag,
whatever that may be, winter, hair free or whatever it may be.
And then that was the hashtag they consistently used
and then have their clients repost and use that hashtag,
which was really clever, right?
That they caught onto that.
And I think that's like I said,
you and I need to do more social media podcasts
because that's not, we didn't even talk about hashtags
the last time, but that's another one.
Yeah. And that could be promoting just specifically
new clients, Wednesday, waxing Wednesdays
or something like that.
And on that note, I usually picked a time that wasn't busy
because then they try to get in and they can't get in
and they think you're just not going to do it.
So be mindful of that.
Like if you have, that Wednesdays are super busy
most of the time or those peak times in your day,
don't do a promotion on that day.
Like don't do it on a Saturday, for example.
Yeah, pick a different day.
Yeah, exactly.
What else?
Oh, offering products.
I don't think we do enough that in waxing.
We're not thinking about the care, the aftercare.
And you're going to, that's going above and beyond.
It's not just wax them in a way you go.
It's like, and promote, like right now there's,
well it's been for a while,
but the demand of knowing it's gluten-free, vegan,
free from pair bands and preservatives, things like that.
No testing on animals, environmentally friendly
because, because why though?
Don't just say environmentally friendly,
you know, recyclable or whatever it may be.
So make sure you're promoting the products you're using
to why you have those products
and why you've done by the products to you.
But the home care side of it is for best results, right?
And I think that was part of explaining like,
you know, you need to exfoliate,
how to care for your skin so you don't get breakout,
ingrown hair, why do you get ingrown hairs?
And I used to do a whole demonstration with my hands.
You talk a lot with your hands.
Clients, they just say, oh, I'm just, you know, yeah.
I get, I don't like to do it because last time,
especially for like Brazilian,
if I'm waxing somebody's legs
and we'd start talking about Brazilian,
they're like, oh no, I don't like to do it
because I got a lot of ingrowns.
Okay, well, let's talk about why.
And then that leads into a, you're showing your knowledge,
you're building that trust
and you're potentially getting a new service from that client.
Exactly, yeah.
Or they were for someone else like,
oh, you should see her, like, she's amazing.
I haven't had it done yet, but I'm gonna see her.
What if I ever did?
They may never do a Brazilian with you.
Not everybody has that done, right?
That's because they're people.
Yeah, yeah.
You know, things should be saying that.
People are like, oh, it's better.
I don't believe that.
I do not believe that for one minute.
Some people have a higher pain tolerance than others.
And I've always told my parents and my clients,
this is really painful, but I'm gonna be efficient
and I'm gonna be quick for you.
Like some people say, I'm a baby,
and it hurts.
Well, I think too, everybody's,
their is different, right?
So, you know, there's a few things.
Absolutely.
A unique thing that has been popping up for the last,
I don't know how long it's been,
I've been noticing these ads a year, maybe, I don't know,
but it's doing treatment for Brazilian clients
in-help, in your treatment room.
So I wanna give you an example of one,
12 skincare lines, actually, in their Baird & Wax.
So they've combined their Baird & Wax treatments, right?
But they have skincare lines.
So they're doing basically, it's called a cleanse facial
for the Brazilian clients, right?
So I just wanna tell you step by step,
there are six, eight products that they use.
So they start with the cleanse.
So this is you with gloves on with your client.
This is what you're gonna do,
with like a facial treatment.
Apply one pump of green, clean body wash,
and you're gonna moisten your gloves and the cleanse,
and you're gonna wash it all and remove with your sponges
or your gauze that you can throw out.
Then you-
I'm gonna add here that you're not gonna go
to the inner labia, correct?
You're just saying-
The hair is, yeah, where the hair is.
Yeah, you don't need to go-
You don't need to get that stuff.
Correct, you don't need to go right into the vagina area,
right?
You don't wanna go up into the opening
but that's not good.
It's just a thing to where you would normally-
You're gonna leave the opening.
Yeah, leave the opening alone.
Yeah.
You're gonna leave the opening alone.
And then you go into refine,
this is like their facial step.
So cleanse, refine, nourish, and finish.
So if you're a QOL customer or service provider,
you know these steps.
So if you're doing waxing, you'll understand that.
If you're new to this,
the next step is you use the enzyme peel
with their power scrub, a little bit of water,
you mix it together.
And with your hand, or you could use a brush,
you don't have to use your hands.
Again, sometimes people, depending on your client,
don't want you touching in that area
other than when you wax.
But some don't care.
Otherwise you use the brush
and you gently scrub focusing on the ingrown, right?
Or the congested area.
That's the whole point of the treatment.
You let it sit for five minutes, you can even steam.
Or place a hot towel, hot wet towel on the area.
And then you remove with your sponges,
then you extract ingrown.
Now ingrown, funny thing is is that
if I extract any ingrown,
I never pulled them out if they were still attached.
And this is why.
Because the skin has that barrier on top,
it will close over again.
And then the hair will get stuck again.
So I tell them, I'm gonna leave it out,
I'm gonna cut a bit short, wait a week till it's all healed.
And if you need to pull it out, pull it out.
Tweezing and waxing is the same idea.
You're still pulling up hair, right?
So it asks them to wait on it if you could.
And then the lavender lotion with cotton
and you wipe the extracted area.
So wherever you went in to loosen up the ingrowns
and sometimes it'll actually fall right out as well.
Then your nourishment is going to be three to five drops
of your post wax essential oil and you leave it on.
Then you apply a thin layer of detox clay mask
and you leave that for 10 minutes.
Then you remove it.
And then the finishing is there are three to five drops
of their post wax essential oil,
followed with the blemish control
and the post wax soothing cream.
If doing this at the time of waxing,
replace exfoliation step with the wax
and then finish at the end.
So you could offer this if your clients have a breakout,
if they're having a lot of ingrown issues,
then offer them a treatment, not for free.
It's like a facial, right?
But for the vagina area.
And you wanna make sure that you try to get the whole area.
And then these people you really need to help them understand
how important it is of their home care as well.
Some people are gonna be prone to ingrown hairs.
It's also can be genetic with curly hairs
and stuff like that, right?
So it's partly can be depending on where they're from
because sometimes the hairs are so tight and curly
they don't come through the skin, right?
And that's even down the leg.
But yeah, so that's what 12 has 12 baritone if you wish
is credential cleanse.
If you have more questions,
feel free to contact me directly on it.
Cause I can, I can.
They have it on their blog,
the treatment and like a description and stuff.
So I can link it in the show notes.
So if somebody wants to refer to and like reread.
And lose it.
Yeah, that's a great idea.
Yeah.
But this is out there everywhere.
It's like, this is the latest treatment
that's being done for the area.
And it's like, I think it's great
that people are talking out loud
and sitting the private part, right?
They're not calling it a vagina facial.
They're coming up with some unique names
because there are people who will be offended by that.
And you can't help us.
So we find the neutral ground if you wish,
but be direct to the client what you'll be doing with them
so they understand the treatment.
And you need to be comfortable.
If you're doing Brazilian,
but you need to be comfortable doing it
and being in the area or don't do it
because if you're uncomfortable at the professional,
your clients can be very uncomfortable.
They're gonna sense that for sure.
Yeah, for sure.
You can just say that it's like a treatment
and ingrown hair treatment.
Cause really that, that is what it helps with.
It can be preventative.
Like maybe it's, you know, like that could be something,
but if they're definitely having issues,
this will set them and you can do it weekly.
They could come in just for that if you wanted
to help with those ingrowns and send them home
with the steps to do at home.
Cause all of it, they can almost do at home as well,
but you can assist them with the ingrown side of it, right?
And then that maintenance at home will be crucial.
Cause that's the most uncomfortable thing
is when you start having ingrowns,
what do you do next, right?
It's just not comfortable, right?
I love it, but that's just me being weird.
Every time I get an ingrown hair,
oh my gosh, it's like Christmas comes early.
I'm in the car popping my ingrown leg hair.
Well, it almost turns into like a black head, right?
A common one.
It does, and then it's, I love it.
Yeah, so that's the extraction side, right?
Like the same girls, right?
Yeah.
Yes, I'm doing my ingrown leg extraction in the car.
Do not do that.
That's language for my kids.
You're pulled over, right?
But I know what you mean.
Yes, I, oh, that one looks, I'm going to get that for you.
Yes.
The other thing I want to touch on,
and this is probably because I'm also an electrologist,
so I've done electrolysis for many, many years,
is people that have PCOS,
so polycystic ovary syndrome, right?
You want to consider facial,
or call it the hormone areas of the body, right?
Influenced by hair.
The latest data on this is 1.4 million
are affected by this in Canada.
And in the States, it's about 5 million people.
Can you tell us a little bit more about what it is?
Yeah, so it's a hormonal disorder
that impacts the ovaries, basically.
And the side effects include irregular periods, acne,
can be obesity, excessive hair growth,
because the testosterone, they have the male hormones
that kind of overtake,
because the female hormones are not balanced anymore.
So they basically have a lot of male hormones.
And if it's really, really bad,
then that next step can be affected
into another level called herestitism.
And it just becomes where, you know,
they're growing hair everywhere.
It's rare.
I hope that I had that, because I'm so hairy.
Yeah, well, it's out there.
But yeah, typically, the hair is very coarse
and gets stronger, pops up on the face, the chest, the back.
Like, it's very different for everyone.
But the big thing is that younger and younger people
that's affecting,
they're still studying to why this is increasing in the world.
Actually, it's not just North America.
It's actually everywhere.
Genetics is partly it as well, for sure.
A lot of people are undiagnosed.
I think they figure about 70% in the world are undiagnosed.
Right now, the latest things that I read about it.
I have a question then.
So how are you supposed to know your client has this?
Well, hopefully, through your consultation and your forms,
that they're telling you they have it.
So when they say, I think I have it, you need to, I've had this.
I think I have it.
I have PCOS.
Okay, so you think you do have, you had a professional diagnosis yet?
No.
Okay, so what's going on?
Tell me.
And they'll tell you, well, I've noticed increased hair on my face area,
usually in the chest, it's not up in here.
It can be, but like up on the pectoralis muscle, like a man,
think of a man, but usually it starts in the middle of the breast area.
Think of the sternum area, it starts in there.
They'll get it around their breast area, the aureola around there sometime.
The tummy line increases.
Beking is hard to judge because there's some people who have long,
wide bikini lines and they don't have any issues with hair.
They can't do that.
They can't say that that's what they have when they don't have anything on
their face, but either face is a big indication.
And then again, on the torso part of the body would be an indication.
So I'm going to play devil's advocate here.
Sure.
Is this something that you have, because you know, depending on the type of
consultation form, like they usually lists out certain conditions.
Is this listed out as a condition on your form?
And this is why I'm thinking, let me go through this whole thought,
because what if somebody doesn't know they have it,
and they don't know what it is, and they don't know that they have it,
then recommend you add, like if you visually see that there's an unusual
amount of hair, would you ask, has your hair growth changed lately?
Something like that.
Yes.
I actually had quite a bit of that because usually they're going to come in
and say, just can you remove this facial hair?
Right.
So I'd say, oh, okay.
I said, what have you been noticing?
How long have you been dealing with this?
Has it increased in the last year?
Have you seen your doctor yet?
You need to ask the questions because it's not to scare them and say,
you know, it could be, just keep in mind, I remember I had one young, young,
young girl, she was only 16, 15 at the time.
And her mom was having electrolysis from me, and then I want you to do my
daughter.
Okay.
Her mom didn't say anything.
She just said she's very cautious, conscious of her facial hair.
When I saw her, you could see it on her cheek.
They were like, at least a quarter of an inch.
Right.
They weren't peach fuzz.
So I knew by seeing it that there's something going on.
You can't diagnose, but you can definitely make suggestions.
I said, you know, I really think you should get her to the doctor.
And I just told her, it's the only reason it's because you're young and you
can catch it sooner and they can help you with that.
Right.
Especially if they diagnose you with PCOS, you're going to have to see an
endocrinologist.
And depending where you live, that can be a year or two wait.
Yeah.
Time, right?
So a lot of times they'll send you to the dermatologist side first,
because typically you have acne as well.
You start having an acne because of the hormones.
Right.
Or sometimes it starts with acne and next thing you start seeing is the
hair.
It's very different for her.
Yeah.
It's going to be a bit though and then to bring it to your client's
attention, you might not know what it is.
In this day and age, I just have, have you been recently diagnosed with
or have you been diagnosed with?
Put it on your, put it on your consultation form.
Yeah.
Absolutely.
I think it's important.
And that's why it's important every year to revisit that consultation
form with your clients, especially if they're regulars and get to know them.
They kind of, we both forget, right?
As a service provider and the client themselves, they kind of forget about
this stuff.
So everyone's casualty, hey, how's everything health wise?
Are you doing well?
Like, is there anything I need to know about?
And that's it, right?
Yeah.
Perfect.
But the other thing is, you know, they, the, when they're doing
treatments, you want to make sure you're asking them because people
bounce around.
If they're your first time client or any client that you have, make sure
they understand that they should not be, you know,
they should not be, they should not be.
If they're your first time client or any client that you have, make sure they
understand that they should not be mixing this waxing with electrolysis
and lasers.
Pick one.
And you got to stick with it.
You don't want to be mixing it back and forth because it's going to
affect your skin.
So it's important that you help them understand that, including if they're
getting into any treatment, you know, with AJs or BHAs or whatever it may be,
chemical peels and that, make sure that you know what's going on with them.
And then if they've done any hair removal creams, sometimes they'll try
those creams and they'll desensitize the skin.
Now you're waxing.
That's the problem.
Because maybe they want to have laser and then they can see you a week later
because it's coming back already.
You want to make sure that you're covering what other treatments have you
had in the last X amount of time, right?
First time waxing person, if you know this is the case, their skin is going to
be sensitive and they can react.
They can have a big breakout.
So maybe offer a patch test, like a small little area, be done on the side.
Let's just see how you're doing.
And maybe that's in your consultation at the time of booking, right?
Come on in.
Let's do a consult.
Let's see what we can do for you.
I always do this first so that I know.
And if you see, you can go ahead and wax.
But if not, then at least, and this is more about facial hair than anything
I'm referring to, but it still means your sensitive everywhere, right?
That might not be possible if you have somebody doing your bookings for you.
So it's always good to make pop that during your console.
Like this could happen.
Do you want to just do a patch test today or I don't know, however.
Hmm.
Always.
So consultation, whether it's done by phone.
Yeah.
Then confirmed when they come in the treatment room with you or your
consultation area.
Always, always prepare them for it.
Exactly.
For sure.
Cause they need to sign on it, right?
And then typically their skin is on the oilier side.
So that's one of the things.
Be mindful of how it could react because we know waxing stimulates.
So if they're acne, it's going to stimulate, but we can't whack people
with breakout area.
But you do want to start helping them with their skin care if you can.
So if you're, if you're only doing waxing, you don't know enough about
skincare.
Reach out.
Even to us, if you'd like, or to someone that can help, maybe you can
cross promote with someone that can help them with their skincare.
So it's essential that they, that the client come first and what's best,
best to serve them, but really an exfoliation should be done.
And then moisturizer, but I'd say probably two to three times a week
just to make sure that the dead skin's not getting built up and the skin
being cleaned.
And especially if they can, I'd recommend the night before the
service or the day of like in the morning to do a light exfoliation.
Not a strong one.
I'm talking just like a manual.
You know, you can have a little bit of a light exfoliation and that's
what makes it so much easier.
Because it's not, it's like a, it's like a, it's like a, it's like a
little bit of a glow.
That can be part of like the products you retail.
So if you are not trained.
To facials.
If you are, you know, whatever your local supplier is where you get your
wax products, if you're a beauty cult, but.
Wherever it is.
You can ask them, like what products do they carry?
Like a therapist or something like that.
Your retail products.
And you should be trained on the products that you carry.
And so that would be how you recommend it.
Right. Cause it's a lot of information to, to be able to weave into
your self and your services when you're, you're not a skin care tech.
Absolutely.
Yeah.
That's a whole other.
Yeah.
Wax.
Yes.
Speaking of that, really the more work you put into your consultation,
the more you can get the results.
It will come in very handy because that will help you with those results,
recommendations, expectation for you and your client.
Then you've already, you can figure out what's going on.
Right.
What type of hair you're treating.
What's the appropriate wax you're using.
You know, if they have this type of skin.
And they're censored on the face.
I wouldn't be doing strip wax.
On their face.
Right.
And that's the best because it's going to adhere to the hair,
not so much the skin, probably less common to their skin.
Less breakout that way.
And it'll feel better because they are more sensitive.
They're just a lot more sensitive in themselves.
So, and then on that aspect too, be mindful of.
If they have any kind of acne, even a breakout,
I won't even call it acne, find out about the medications.
That's near consultation.
Cause they could be on an acne medication when they don't even have acne.
Right.
And we know what thins the skin.
So you cannot be waxing them.
You really need to do your due diligence in that client consultation and get
all the people to the puzzle.
It cannot be a missing piece cause it'll probably fall against you.
Yeah.
So that's kind of some of the tidbits I had about waxing.
And I don't know if you have anything else to add to that,
Terina.
You love waxing.
Yes.
So the big thing for me is your descriptions,
especially when it comes to the bikini Brazilian.
So I worked a place where we had a bikini line waxing,
we had a full bikini waxing, we had a Brazilian waxing,
and we all had different interpretations of what that meant.
Wait, when I talked about that.
You and I don't agree on the.
Yeah.
I was never told it was the whole thing with the different styles of
Brazilian. That's what I understand.
And I think, you know, call it whatever you want to call it.
Just a description of what you mean.
So if you mean Brazilian is complete hair removal from the
front and back, you need to put that in there.
What is a full bikini wax?
What is the.
The butt cheeks.
Exactly.
You have to be specific cause they're, oh,
you don't do my butt cheeks.
But my last person did it at my other place.
So.
I think that's what I'm talking about.
They don't know that the more description you can give,
that's such a good idea to remind everybody during that.
Yeah. The better for you, it'll make more.
It keeps it all up and up and they can, it's right there.
And it sets the expectation, right?
For your.
They're coming in.
For you to know what you're walking into.
I've walked into treatments thinking I was doing a full bikini
because that's what they've booked.
And I thought that was the only thing they said.
And they wanted me to do that.
They just wanted me to do my consultation.
I realized.
They wanted to Brazilian.
And I'm going to charge you for the Brazilian.
And then, you know,
of course I would explain to them the difference.
But that can be avoided.
If you had a really good description in your,
whether you book online or.
However you do.
Well.
And, you know, I like that you brought that up because I think
it's important to reconfirm what they came in for.
and you show them, so I'm gonna be doing this area,
is that correct?
And then turns into, oh, well,
don't you go inside the panty line and do the whole thing?
Oh, that's the Brazilian,
so that's gonna take a little longer
and it'll cost this much.
Absolutely, yeah.
Right?
So I think it's just, you know, communication, right?
And like you said,
everyone calls it something different out there
and it sure was like that before
and I guess it continues onward that way.
Absolutely.
And another thing I'm gonna mention,
which I think goes without saying,
but some things must be said,
is that I would also recommend
that you just put like a hygiene recommendation
on your description as well, because-
I think we're back to a billion.
Yeah, I mean, we all would like to expect
that our clients would come in
and be expecting that you're going to be seeing their vagina,
so they would be, have cleansed themselves,
but other than having something in the room
for them as well,
you should have it as part of your description
for like hygiene care,
because I don't know about you guys,
but I can tell some stories.
So I think that, you know, to avoid that,
you probably wouldn't avoid it 100%,
but it's always good to just have all your bases covered.
For sure, absolutely.
I know of some place,
what they do is they offer them wipes,
the cleansing wipes,
and ask them go into the washroom, here you go,
and it's just their routine.
This is what you need to do.
Yeah, use that.
And then you've got to start to set the expectation,
and a lot of clients will go above and beyond
before they even come to that point,
because they realize how important is the cleansing is.
Unfortunately, some people just don't think about it.
I mean, some of the stories that, yeah,
some techs would tell me,
she's like, I had to refuse because she was very,
you know, she hadn't cleaned herself,
and with beyond even cleaning,
it's like, and at that point,
you need to be careful
because you don't know what's going on
down there.
It could be a communicable disease,
like you don't know,
and those are the things, hopefully,
you learned in school
and taught you all of those things as well,
the other thing of good education.
So yeah, absolutely.
And I think that that's saying no,
like I've had to,
I've been there,
like I've had to say no,
because there was something going on
that was not usual,
and I'm not a doctor,
so I'm not going to diagnose anyone, but.
Let me say, I think you should go see someone.
I'm not a doctor.
I don't know what,
I don't know if that's normal discharge or not.
Like that's not up to you to tell,
you don't know that,
but it is up to you to say yes or no to that.
Exactly, and just say,
I can't see right now or whatever.
But yeah, I think these are all really crucial.
Again, you've talked about the consultation,
these are,
there's still some things
that can be missed in the consultation.
So it's always understanding
that you can also hold a line for yourself,
sometimes it's safety reasons,
sometimes it's just to be careful.
So.
Hmm, hmm.
No one likes to say.
You know, we had a client that called in the mornings,
so I'm sorry, we have to cancel.
And we had a 24 hour minimum notification
or else we would charge them.
The full rate is how we did it.
And she goes, I just got my period.
And she had a,
and first off, who wants to have waxing done
while you're menstruating?
I mean, it's so painful as it is that we said,
don't worry, not a problem.
Do you want to rebook for next week?
And they're like, yeah, please, when can I get in?
So you have to,
you have to go within reason of what they are.
They're going to be upfront and honest with you too.
So there's that.
Yeah, for sure.
Great, well, I hope this was helpful to our listeners.
I know it's always helpful
when you share some of your knowledge with us.
So thank you so much.
Thanks everyone for listening in.
Thanks for listening to Beauty Babble.