1 00:00:00,000 --> 00:00:03,920 watch how much you're investing because it may not last. 2 00:00:03,920 --> 00:00:08,920 Well, hello everyone and thank you for joining me today 3 00:00:10,260 --> 00:00:13,440 for our third episode of Beauty Babble. 4 00:00:13,440 --> 00:00:15,560 I'm Suzanne Diaz and I'm with Beauty Cult 5 00:00:15,560 --> 00:00:18,600 and I'm the Director of Education and Training. 6 00:00:18,600 --> 00:00:22,200 Today will be not too long of a segment 7 00:00:22,200 --> 00:00:26,480 because I know that it's sometimes hard to jump on 8 00:00:26,480 --> 00:00:28,160 and stay on for a long period of time 9 00:00:28,160 --> 00:00:30,520 and I know that things can be really busy 10 00:00:30,520 --> 00:00:33,560 so we're gonna jump right to it. 11 00:00:33,560 --> 00:00:37,240 So choosing the product lines or potentially equipment, 12 00:00:37,240 --> 00:00:38,880 there's a few things that happen 13 00:00:38,880 --> 00:00:41,800 and I know in today's world that we're living in, 14 00:00:41,800 --> 00:00:43,880 everything's happening so quickly 15 00:00:43,880 --> 00:00:48,080 and people are always jumping on to the new trend 16 00:00:48,080 --> 00:00:50,960 and then potentially asking you, 17 00:00:50,960 --> 00:00:53,320 would you carry this, would you recommend this, 18 00:00:53,320 --> 00:00:54,600 what should I get? 19 00:00:54,600 --> 00:00:56,320 And it's hard to keep up with it sometimes. 20 00:00:56,320 --> 00:00:58,200 So it's really good to stay on top 21 00:00:58,200 --> 00:01:00,440 of what's the trends out there. 22 00:01:00,440 --> 00:01:02,320 But the one thing with trends that you know 23 00:01:02,320 --> 00:01:05,120 is potentially gonna go out of style 24 00:01:05,120 --> 00:01:06,920 or out of fashion or out of the trend. 25 00:01:06,920 --> 00:01:09,240 So watch how much you're investing 26 00:01:09,240 --> 00:01:11,360 because it may not last. 27 00:01:11,360 --> 00:01:15,160 That's a big one that happens to many of us out there 28 00:01:15,160 --> 00:01:17,280 that you think this is the latest and greatest 29 00:01:17,280 --> 00:01:18,960 and then within a year it's gone 30 00:01:18,960 --> 00:01:20,480 and you've made this huge investment 31 00:01:20,480 --> 00:01:22,160 and how do you keep it going? 32 00:01:22,160 --> 00:01:24,360 The other thing is sometimes the customers 33 00:01:24,360 --> 00:01:26,200 expect the change to happen. 34 00:01:26,200 --> 00:01:30,720 So again, just keep in mind it's educating your clients 35 00:01:30,720 --> 00:01:34,120 on the best steps for it and talk to them 36 00:01:34,120 --> 00:01:37,080 about what they like, what they didn't like about it 37 00:01:37,080 --> 00:01:38,440 and that will help as well. 38 00:01:39,840 --> 00:01:44,640 So it's extremely important to consider, 39 00:01:44,640 --> 00:01:46,840 how is this gonna impact your current services 40 00:01:46,840 --> 00:01:49,440 that you're offering in your place 41 00:01:49,440 --> 00:01:50,600 or amongst your staff? 42 00:01:50,600 --> 00:01:53,680 If you have staff, will this engage 43 00:01:53,680 --> 00:01:56,180 or help your staff to do better? 44 00:01:56,180 --> 00:01:57,640 Yes, it can bring the profits 45 00:01:57,640 --> 00:01:59,680 and that's the idea behind it that, 46 00:01:59,680 --> 00:02:03,320 and your client loyalty that's coming through is important. 47 00:02:03,320 --> 00:02:07,360 However, you have to look at it can be a costly mistake. 48 00:02:07,360 --> 00:02:09,720 Like I said before, there's been machines out there 49 00:02:09,720 --> 00:02:12,880 that either put you into a pinch 50 00:02:12,880 --> 00:02:16,000 because now they don't make certain things for it anymore 51 00:02:17,040 --> 00:02:20,680 or it's product lines, you can't seem to get the orders in 52 00:02:20,680 --> 00:02:22,640 and you have all these people lined up. 53 00:02:22,640 --> 00:02:25,200 So just watching and how that'll impact, 54 00:02:25,200 --> 00:02:27,800 I'm gonna kind of break that down for you as well. 55 00:02:29,240 --> 00:02:31,240 So search the markets really important. 56 00:02:31,240 --> 00:02:32,720 I want you to think about, 57 00:02:33,920 --> 00:02:36,120 out in this industry and the beauty industry 58 00:02:36,120 --> 00:02:38,640 from hair and nails and skincare products, 59 00:02:38,640 --> 00:02:40,120 there's lots of things out there 60 00:02:40,120 --> 00:02:43,080 and really do your due diligence and research it 61 00:02:43,080 --> 00:02:47,520 just because one particular product line is what's out there. 62 00:02:47,520 --> 00:02:50,640 Is there anything else that is competitive with it? 63 00:02:50,640 --> 00:02:53,160 Is it something that's gonna differentiate you 64 00:02:53,160 --> 00:02:55,760 from the others that are jumping on the bandwagon 65 00:02:55,760 --> 00:02:56,800 of the trend? 66 00:02:56,800 --> 00:02:58,240 So think about that. 67 00:02:58,240 --> 00:03:02,120 The other thing to consider is the internationally known 68 00:03:02,120 --> 00:03:05,440 brands and are there local ones as well? 69 00:03:05,440 --> 00:03:08,920 Like sometimes there's something great happening in Europe 70 00:03:08,920 --> 00:03:11,480 that doesn't mean it's not available in North America. 71 00:03:11,480 --> 00:03:14,400 So take a look at your area 72 00:03:14,400 --> 00:03:16,480 and see if you can search it out that way. 73 00:03:16,480 --> 00:03:18,080 That's the one great thing about the internet. 74 00:03:18,080 --> 00:03:23,080 You can find and really dive deep into your research as well. 75 00:03:23,480 --> 00:03:25,680 Whatever brand you're going to choose 76 00:03:25,680 --> 00:03:27,560 or what you think you wanna do, 77 00:03:27,560 --> 00:03:30,560 please ensure that you're using professional products. 78 00:03:30,560 --> 00:03:31,800 I know out there, 79 00:03:31,800 --> 00:03:33,800 I'm not gonna say names of companies out there 80 00:03:33,800 --> 00:03:35,800 that are hot, trendy. 81 00:03:35,800 --> 00:03:38,080 And if you see something, 82 00:03:38,080 --> 00:03:39,360 why don't you look at, 83 00:03:39,360 --> 00:03:41,480 is there something in our professional market 84 00:03:41,480 --> 00:03:45,200 that complements and still mimics of what's out there 85 00:03:45,200 --> 00:03:49,760 and the trends instead of running to those retail stores 86 00:03:49,760 --> 00:03:51,800 that anyone can go buy? 87 00:03:51,800 --> 00:03:54,200 And you're buying it at retail yourself, 88 00:03:54,200 --> 00:03:57,440 even if they're offering a 10% because you're a professional, 89 00:03:57,440 --> 00:03:59,640 your still margins are very, very low 90 00:03:59,640 --> 00:04:02,160 and you're not gonna make anything really from doing it 91 00:04:02,160 --> 00:04:04,400 because you have to look at your costs involved as well. 92 00:04:04,400 --> 00:04:07,920 So do try to find if there's a trendy, 93 00:04:07,920 --> 00:04:11,280 brow lamination handy little kit now available 94 00:04:11,280 --> 00:04:12,800 out there in the retail world. 95 00:04:12,800 --> 00:04:15,120 Is there something that you can compliment yourself? 96 00:04:15,120 --> 00:04:16,680 Cause there's things like that happening 97 00:04:16,680 --> 00:04:19,280 in our professional product world as well. 98 00:04:19,280 --> 00:04:21,680 So talk to your distributors, really important. 99 00:04:23,000 --> 00:04:25,840 The other thing is when anything news coming into play, 100 00:04:25,840 --> 00:04:28,120 you wanna take a look at the FDA 101 00:04:28,120 --> 00:04:30,240 and make sure that it's approved product. 102 00:04:30,240 --> 00:04:31,560 The Food and Drug Administration 103 00:04:31,560 --> 00:04:35,960 oversees everything coming through your country. 104 00:04:35,960 --> 00:04:38,840 Here in Canada, I can speak to that. 105 00:04:38,840 --> 00:04:40,680 They can have something, 106 00:04:40,680 --> 00:04:44,000 allow it to come in and you're safe for the next six months. 107 00:04:44,000 --> 00:04:46,320 And then all of a sudden there's an ingredient on there 108 00:04:46,320 --> 00:04:48,240 and they take it off the market. 109 00:04:48,240 --> 00:04:50,720 So we're gonna touch on that a little bit 110 00:04:50,720 --> 00:04:54,320 about how you will know through the companies you purchase, 111 00:04:54,320 --> 00:04:55,840 how reactive they are to those, 112 00:04:55,840 --> 00:04:57,600 how on top of that are they, 113 00:04:57,600 --> 00:04:59,600 how experienced are they, 114 00:04:59,600 --> 00:05:01,400 these brands with the country 115 00:05:01,400 --> 00:05:04,640 when they're bringing in importing product, right? 116 00:05:04,640 --> 00:05:07,120 The other trend that's really out there 117 00:05:07,120 --> 00:05:09,480 is people are really understanding 118 00:05:09,480 --> 00:05:12,320 the natural organic product. 119 00:05:12,320 --> 00:05:14,600 It's more natural as possible, 120 00:05:14,600 --> 00:05:15,840 mindful of the organic. 121 00:05:15,840 --> 00:05:17,880 Sometimes if it's 100% organic 122 00:05:17,880 --> 00:05:22,280 you can get contaminated very easily, very quickly. 123 00:05:22,280 --> 00:05:23,120 And before you know it, 124 00:05:23,120 --> 00:05:26,200 you're ending up with a bacterial skin infection. 125 00:05:26,200 --> 00:05:28,960 So be mindful of what's in your products. 126 00:05:28,960 --> 00:05:31,160 But at the same time, 127 00:05:31,160 --> 00:05:33,320 people are really asking the questions 128 00:05:33,320 --> 00:05:35,320 and same with ourselves and staff 129 00:05:35,320 --> 00:05:36,840 are looking into this as well 130 00:05:36,840 --> 00:05:38,680 and looking at the ingredients, 131 00:05:38,680 --> 00:05:40,080 what's in the ingredients, 132 00:05:40,080 --> 00:05:42,280 is there anything toxic going on? 133 00:05:42,280 --> 00:05:44,680 And today they're really focusing 134 00:05:44,680 --> 00:05:46,680 on the health of the consumer. 135 00:05:46,680 --> 00:05:49,200 And that's something that we wanna apply to ourselves too. 136 00:05:49,200 --> 00:05:50,400 So you wanna find something 137 00:05:50,400 --> 00:05:52,720 that's gonna compliment your business, 138 00:05:52,720 --> 00:05:55,120 which compliments your clients as well. 139 00:05:55,120 --> 00:05:58,720 So choose the products that fit your style 140 00:05:58,720 --> 00:06:01,560 or your belief system as well. 141 00:06:01,560 --> 00:06:04,120 Variety is also a key to this. 142 00:06:04,120 --> 00:06:07,560 So yes, staying on top of trends is really important. 143 00:06:08,760 --> 00:06:10,480 Keeps your clients happy, 144 00:06:10,480 --> 00:06:12,040 keeps your employees happy, 145 00:06:12,040 --> 00:06:13,360 keeps yourself going too. 146 00:06:13,360 --> 00:06:15,320 I mean, you're always looking for motivation. 147 00:06:15,320 --> 00:06:17,600 If you're offering couple facials 148 00:06:17,600 --> 00:06:18,760 and it's the same facials 149 00:06:18,760 --> 00:06:21,680 and you keep offering the same ones over and over, 150 00:06:21,680 --> 00:06:24,040 sometimes you gotta look at choosing 151 00:06:24,040 --> 00:06:26,040 how can we change this up or the pedicure. 152 00:06:26,040 --> 00:06:27,960 How do you make a pedicure fun now? 153 00:06:28,800 --> 00:06:29,920 Waxing's a little different 154 00:06:29,920 --> 00:06:32,680 cause there's not a lot of funness in waxing, 155 00:06:32,680 --> 00:06:35,040 but maybe it's the ambience of the place 156 00:06:35,040 --> 00:06:37,360 or your after-cat product that you're getting. 157 00:06:37,360 --> 00:06:40,360 Maybe there's a new scrub or this new mitt, 158 00:06:40,360 --> 00:06:43,120 things like that or what they could apply with it. 159 00:06:43,120 --> 00:06:45,680 So really staying on top of things when you're choosing 160 00:06:45,680 --> 00:06:47,320 and then sometimes the costs are lower 161 00:06:47,320 --> 00:06:49,480 that way for you as well. 162 00:06:49,480 --> 00:06:52,640 Typically what happens in our bigger placement 163 00:06:52,640 --> 00:06:54,520 and sometimes our self-employment, right? 164 00:06:54,520 --> 00:06:57,400 You are the person, the manager, the owner, 165 00:06:57,400 --> 00:07:00,000 or sometimes staff in there will say 166 00:07:00,000 --> 00:07:02,400 that I love this product, it's so great. 167 00:07:02,400 --> 00:07:05,760 I think it'll do great here or you think that, like I said, 168 00:07:05,760 --> 00:07:07,960 but will your customers really like it too? 169 00:07:07,960 --> 00:07:09,000 And that's a big one. 170 00:07:09,000 --> 00:07:12,560 So sometimes it's really maybe find a few key clients 171 00:07:12,560 --> 00:07:16,200 that you have and that you could use them as a test 172 00:07:16,200 --> 00:07:18,280 and say, hey, I'd like you as a model, 173 00:07:18,280 --> 00:07:20,080 I'm gonna try this stuff out. 174 00:07:20,080 --> 00:07:22,200 Would you be interested in doing that? 175 00:07:22,200 --> 00:07:24,720 And even offer it at a very low price point 176 00:07:24,720 --> 00:07:27,760 just to cover the cost of your product or something. 177 00:07:27,760 --> 00:07:30,040 That works really well and they think it's pretty neat 178 00:07:30,040 --> 00:07:32,680 that you're involving them in your business as well. 179 00:07:32,680 --> 00:07:34,720 Sometimes families get to you and friends, 180 00:07:34,720 --> 00:07:37,240 but if they're not clients regularly coming to you, 181 00:07:37,240 --> 00:07:39,520 maybe they won't appreciate the whole ambience 182 00:07:39,520 --> 00:07:43,040 of your business, so select those people accordingly. 183 00:07:43,040 --> 00:07:45,480 And really it comes down to that customer, right? 184 00:07:45,480 --> 00:07:49,600 So figure out what that means to that customer as well. 185 00:07:49,600 --> 00:07:51,560 The other thing to consider is 186 00:07:51,560 --> 00:07:53,000 there's some trendy things out there. 187 00:07:53,000 --> 00:07:56,680 What's your customer age that you're targeting 188 00:07:56,680 --> 00:07:58,520 or what's your average age 189 00:07:58,520 --> 00:08:01,080 and you're looking at what you're bringing in, 190 00:08:01,080 --> 00:08:03,240 what are their wants and what do they wanna see? 191 00:08:03,240 --> 00:08:04,960 Sometimes nationalities are part of it. 192 00:08:04,960 --> 00:08:08,160 For example, I say that because there's this, 193 00:08:08,160 --> 00:08:10,680 great tinted moisturizing cream, 194 00:08:10,680 --> 00:08:12,600 but the Fitzpatrick, they don't fit in it 195 00:08:12,600 --> 00:08:14,160 because they only have one type 196 00:08:14,160 --> 00:08:16,640 and usually those are only gonna be about a, 197 00:08:16,640 --> 00:08:18,560 maybe a two or a three Fitzpatrick 198 00:08:18,560 --> 00:08:21,200 that they tend to cater to, 199 00:08:21,200 --> 00:08:24,640 but what about your ones and twos and your fours and fives? 200 00:08:24,640 --> 00:08:26,120 That's not gonna work that well. 201 00:08:26,120 --> 00:08:29,000 So just watch when you're doing that. 202 00:08:29,000 --> 00:08:30,800 And then who's making that purchasing? 203 00:08:30,800 --> 00:08:32,920 Like who has the purchasing power? 204 00:08:32,920 --> 00:08:35,440 If you're catering to very, very young people, 205 00:08:35,440 --> 00:08:38,520 is it parents, is it a spouse out there? 206 00:08:38,520 --> 00:08:41,080 Like just take a look at what's going on 207 00:08:41,080 --> 00:08:43,480 at the full dynamic, do your full research. 208 00:08:44,760 --> 00:08:48,400 And yes, the treatments, you wanna pick something 209 00:08:48,400 --> 00:08:52,000 if you are bringing things in, how will that cater to men? 210 00:08:52,000 --> 00:08:54,920 We're not getting the male clientele 211 00:08:54,920 --> 00:08:56,760 that's out there right now. 212 00:08:56,760 --> 00:08:59,120 And this has been going on for years. 213 00:08:59,120 --> 00:09:02,680 Men go into the drugstore, they purchased last minute, 214 00:09:02,680 --> 00:09:06,040 they see something they want and they do it that way. 215 00:09:06,040 --> 00:09:07,520 So when you're looking at something, 216 00:09:07,520 --> 00:09:10,440 you talk to your female clients that you have 217 00:09:10,440 --> 00:09:14,360 and tell them, we have this great product for men. 218 00:09:14,360 --> 00:09:15,840 I don't know if you know anyone, 219 00:09:15,840 --> 00:09:20,080 your other half, your brother, your cousin, your uncle, 220 00:09:20,080 --> 00:09:22,320 your dad, like whoever it may be, 221 00:09:22,320 --> 00:09:25,040 and you could offer them if they're into this 222 00:09:25,040 --> 00:09:27,680 as a model as well and get their opinion on it. 223 00:09:27,680 --> 00:09:29,960 And then you can start catering to men, 224 00:09:29,960 --> 00:09:32,720 start bringing in the male clientele. 225 00:09:32,720 --> 00:09:35,680 It's a huge aspect that we tend to be missing out on 226 00:09:35,680 --> 00:09:37,840 in this industry as well. 227 00:09:38,720 --> 00:09:40,120 And like I mentioned before, 228 00:09:40,120 --> 00:09:43,960 does this fit with your concept, your philosophy, 229 00:09:43,960 --> 00:09:46,720 and again, with your other treatments 230 00:09:46,720 --> 00:09:49,040 that you're currently offering? 231 00:09:49,040 --> 00:09:50,520 Do they mix well? 232 00:09:50,520 --> 00:09:52,480 Are they complimenting each other? 233 00:09:52,480 --> 00:09:55,480 Does it sound like it's part of your fit 234 00:09:55,480 --> 00:09:58,280 as well, not so extreme to one level to the other? 235 00:09:58,280 --> 00:10:00,560 Because then there's not a focus or trend 236 00:10:00,560 --> 00:10:02,800 to your own business, your own spa. 237 00:10:04,720 --> 00:10:07,920 And then taking a look at the country. 238 00:10:07,920 --> 00:10:09,120 Yes, it could be relevant. 239 00:10:09,120 --> 00:10:12,560 There's this amazing body treatment out of Italy, 240 00:10:12,560 --> 00:10:13,480 let's just say. 241 00:10:14,680 --> 00:10:16,640 Where is it originating? 242 00:10:16,640 --> 00:10:20,200 And is it a great thing there, 243 00:10:20,200 --> 00:10:23,560 but will it be a wonderful or amazing thing 244 00:10:23,560 --> 00:10:26,440 where you are and where you're located? 245 00:10:26,440 --> 00:10:30,080 So take a look at the brand's international reputation. 246 00:10:30,080 --> 00:10:34,440 How is it looking across Canada or across the US? 247 00:10:34,440 --> 00:10:37,200 I'm just referring to that Italian brand, let's say. 248 00:10:37,200 --> 00:10:39,960 And take a look at the reputation 249 00:10:39,960 --> 00:10:42,840 that currently has where it is and what you're hearing. 250 00:10:42,840 --> 00:10:45,200 That's a great thing about the internet nowadays 251 00:10:45,200 --> 00:10:48,520 is that you can look and see what people are saying about it. 252 00:10:50,080 --> 00:10:53,760 All right, big thing too is keeping things simple 253 00:10:53,760 --> 00:10:55,080 is really key. 254 00:10:55,080 --> 00:10:58,320 Don't overdo it, sometimes it's just baby steps 255 00:10:58,320 --> 00:10:59,320 into something. 256 00:11:00,400 --> 00:11:03,280 So that doesn't mean, like I said before, 257 00:11:03,280 --> 00:11:06,440 you yourself or your staff or both, 258 00:11:06,440 --> 00:11:10,480 you want to keep the control of the product itself. 259 00:11:10,480 --> 00:11:12,520 Just because it's a new line 260 00:11:12,520 --> 00:11:14,360 and maybe you're getting the whole thing in, 261 00:11:14,360 --> 00:11:16,280 it's huge investment, 262 00:11:16,280 --> 00:11:18,640 you wanna make sure that you understand 263 00:11:18,640 --> 00:11:21,840 the content of the stock that you have, 264 00:11:21,840 --> 00:11:23,840 how many treatments you're gonna get from this 265 00:11:23,840 --> 00:11:26,800 or services, what retail's involved, 266 00:11:26,800 --> 00:11:29,200 what's gonna compliment those treatments, 267 00:11:29,200 --> 00:11:30,760 and you do wanna make sure 268 00:11:30,760 --> 00:11:33,520 that you're really paying attention to it. 269 00:11:33,520 --> 00:11:36,400 How many treatments can you get out of that cream? 270 00:11:36,400 --> 00:11:39,200 How many treatments can you get out of that scrub 271 00:11:39,200 --> 00:11:41,200 or mask, whatever it may be? 272 00:11:41,200 --> 00:11:44,520 One thing that is kinda neat out there 273 00:11:44,520 --> 00:11:46,000 is there's a lot of product lines 274 00:11:46,000 --> 00:11:50,120 that offer these specialty kits if you wish, 275 00:11:50,120 --> 00:11:52,080 and they give you a step-by-step 276 00:11:52,080 --> 00:11:54,520 and they also give you measurements as well 277 00:11:54,520 --> 00:11:57,560 so that it's an easy introduction into your staff 278 00:11:57,560 --> 00:11:59,880 or yourself, so you just follow the steps, 279 00:11:59,880 --> 00:12:03,840 maybe it's a cool new treatment for the summer, 280 00:12:03,840 --> 00:12:08,720 maybe you're gonna look at doing things for seasonal, 281 00:12:08,720 --> 00:12:11,640 to start bringing in something fun 282 00:12:11,640 --> 00:12:13,160 a little bit throughout the year, 283 00:12:13,160 --> 00:12:15,840 and that's a great way to compliment your current services 284 00:12:15,840 --> 00:12:17,160 that you have as well. 285 00:12:17,160 --> 00:12:20,440 And the big thing is its consistency in the service 286 00:12:20,440 --> 00:12:22,440 when everything's laid out for you as well, 287 00:12:22,440 --> 00:12:25,920 so if you or you have other staff doing this, 288 00:12:25,920 --> 00:12:28,920 it's hard to control what's going on in the treatment room 289 00:12:28,920 --> 00:12:31,280 when you have people doing the same. 290 00:12:31,280 --> 00:12:32,320 And when I talk about that, 291 00:12:32,320 --> 00:12:36,480 it's because many times you'll have friends going together 292 00:12:36,480 --> 00:12:38,360 or they refer people, 293 00:12:38,360 --> 00:12:40,920 and they talk about their treatments with each other, 294 00:12:40,920 --> 00:12:43,200 and they say, oh, I didn't have that serum, 295 00:12:43,200 --> 00:12:45,160 I know she didn't mention that at all, 296 00:12:45,160 --> 00:12:48,760 I thought I booked the same thing that you had. 297 00:12:48,760 --> 00:12:51,520 So things like that, you gotta watch that consistency 298 00:12:51,520 --> 00:12:56,280 is so important, and that's easy to manage and control 299 00:12:56,280 --> 00:12:58,280 when you can have these kits, 300 00:12:58,280 --> 00:13:01,560 especially if you're bringing in something trendy or fun 301 00:13:01,560 --> 00:13:04,600 or you're experimenting and seeing what would be fun 302 00:13:04,600 --> 00:13:09,600 and neat to bring to my staff for keep them motivated 303 00:13:09,600 --> 00:13:12,400 and also with my clients, 304 00:13:12,400 --> 00:13:14,680 or to try to get new clients as well, 305 00:13:14,680 --> 00:13:15,920 is a great way to do it. 306 00:13:15,920 --> 00:13:19,400 So brand reputation is another one. 307 00:13:19,400 --> 00:13:23,400 How easy is it to work with your supplier? 308 00:13:23,400 --> 00:13:26,160 And this is something we talk about often, 309 00:13:26,160 --> 00:13:29,400 being the educator and trainer here for beauty cult, 310 00:13:29,400 --> 00:13:31,920 I do try to help people understand, 311 00:13:31,920 --> 00:13:35,400 when you're looking for a new product, a new machine, 312 00:13:35,400 --> 00:13:39,400 anything like that, find out, do they support, 313 00:13:39,400 --> 00:13:43,360 do they help, are they gonna deliver on all that? 314 00:13:43,360 --> 00:13:47,360 Will they offer training as well? 315 00:13:47,360 --> 00:13:49,680 If you're purchasing something online, 316 00:13:49,680 --> 00:13:52,720 there's not a person you're purchasing from, 317 00:13:52,720 --> 00:13:54,480 now what are you gonna do with the product? 318 00:13:54,480 --> 00:13:58,040 There's no, maybe details to the steps, the ingredients, 319 00:13:58,040 --> 00:14:00,000 how it affects the current, 320 00:14:00,000 --> 00:14:03,240 does it work with your current products you have right now? 321 00:14:03,240 --> 00:14:06,600 Maybe it's a math that you're bringing in for pedicures, 322 00:14:06,600 --> 00:14:08,320 but your massage cream is different. 323 00:14:08,320 --> 00:14:09,560 Will they react together? 324 00:14:09,560 --> 00:14:11,600 So it's important to understand, 325 00:14:11,600 --> 00:14:13,760 not just bringing in something trendy, 326 00:14:13,760 --> 00:14:16,520 but understanding at a higher level, 327 00:14:16,520 --> 00:14:18,400 is it going to be compatible 328 00:14:18,400 --> 00:14:22,200 with your current products you're using as well? 329 00:14:22,200 --> 00:14:25,760 So hopefully they offer some training with that. 330 00:14:25,760 --> 00:14:27,840 And the day-to-day communications, 331 00:14:27,840 --> 00:14:29,200 maybe you have some questions. 332 00:14:29,200 --> 00:14:31,000 Yes, you wanna allow some time, 333 00:14:31,000 --> 00:14:33,080 if it's a Saturday or a Sunday, 334 00:14:33,080 --> 00:14:36,720 and most distributors are open Monday through Friday, 335 00:14:36,720 --> 00:14:40,160 summer till Saturday, but allowing that time 336 00:14:40,160 --> 00:14:42,920 and being aware that they're probably not gonna contact you 337 00:14:42,920 --> 00:14:45,480 or reply back to you at eight o'clock at night 338 00:14:45,480 --> 00:14:49,320 or at midnight, but I bet you first thing in the morning, 339 00:14:49,320 --> 00:14:52,360 a reputable company would respond to you. 340 00:14:52,360 --> 00:14:55,400 So think of business hours when they're open 341 00:14:55,400 --> 00:14:57,320 and how they would respond to you as well, 342 00:14:57,320 --> 00:14:59,000 and that's a good way. 343 00:14:59,000 --> 00:15:02,920 Do they answer your questions quickly is an important one, 344 00:15:02,920 --> 00:15:05,480 because if you have something that happened on a Saturday 345 00:15:05,480 --> 00:15:07,000 and you can't get a hold of them, 346 00:15:07,000 --> 00:15:09,240 will you hear from them first thing Monday morning 347 00:15:09,240 --> 00:15:12,760 when they reopen or whenever they reopen, right? 348 00:15:12,760 --> 00:15:14,560 You wanna take a look and see, 349 00:15:14,560 --> 00:15:16,680 because that's gonna see, are they reliable? 350 00:15:16,680 --> 00:15:21,200 Are they swift to help you fix your problems 351 00:15:21,200 --> 00:15:23,960 or your questions or challenges that you've had 352 00:15:23,960 --> 00:15:25,240 and help resolve it? 353 00:15:25,240 --> 00:15:27,400 Maybe something went wrong with the product 354 00:15:27,400 --> 00:15:30,720 and it's not working like you thought it was going to work. 355 00:15:30,720 --> 00:15:33,480 And you have clients booked and you're trying to promote this, 356 00:15:33,480 --> 00:15:36,200 you don't want a negative impact in your services 357 00:15:36,200 --> 00:15:38,560 to your clients and to your staff. 358 00:15:38,560 --> 00:15:43,320 So really look at how swift they are at responding to you. 359 00:15:43,320 --> 00:15:45,960 There's a lot of places out there in the world 360 00:15:45,960 --> 00:15:48,080 that you can order from. 361 00:15:48,080 --> 00:15:50,760 So it's okay to do it, just find out. 362 00:15:50,760 --> 00:15:52,040 And then look at time zones. 363 00:15:52,040 --> 00:15:53,640 If you're ordering from Australia, 364 00:15:53,640 --> 00:15:57,800 they're on a whole other opposite time zone of North America, 365 00:15:57,800 --> 00:15:59,760 most of North America. 366 00:15:59,760 --> 00:16:02,760 So be reasonable as well on this, okay? 367 00:16:02,760 --> 00:16:04,840 Take a look, you can even ask them, 368 00:16:04,840 --> 00:16:07,440 hey, I'm in Canada or I'm in the States, 369 00:16:07,440 --> 00:16:12,440 in California, how quickly would you respond to my emails? 370 00:16:12,520 --> 00:16:15,480 And hopefully they'll give you a reasonable answer 371 00:16:15,480 --> 00:16:16,760 that you're okay with. 372 00:16:16,760 --> 00:16:18,560 If you're not okay with it, that's up to you 373 00:16:18,560 --> 00:16:21,640 to say yes or no, to go with the product or ask them. 374 00:16:21,640 --> 00:16:24,360 You know what, I think I need better than that. 375 00:16:24,360 --> 00:16:26,280 I mean, a week to get back to me 376 00:16:26,280 --> 00:16:29,440 isn't going to be suffice for if I have an emergency. 377 00:16:29,440 --> 00:16:31,400 So think about that right from the beginning, 378 00:16:31,400 --> 00:16:34,040 set that relationship with your distributor, 379 00:16:34,040 --> 00:16:37,320 learn how they work and see if it works for you as well, 380 00:16:37,320 --> 00:16:39,760 because how they react at the beginning 381 00:16:39,760 --> 00:16:42,960 is just gonna carry on all the way on 382 00:16:42,960 --> 00:16:45,640 with their services in the future as well. 383 00:16:45,640 --> 00:16:48,040 And yes, staffing can be difficult. 384 00:16:48,040 --> 00:16:51,200 So if your representative is saying, 385 00:16:51,200 --> 00:16:53,160 I'm sorry, we're short staffed right now, 386 00:16:53,160 --> 00:16:56,480 we're working on it, but you know they've been really reliable, 387 00:16:56,480 --> 00:16:59,080 then yes, you gotta cut some slack on that. 388 00:16:59,080 --> 00:17:01,720 You gotta allow them some time to rebuild that. 389 00:17:01,720 --> 00:17:04,680 But if it's constantly all the time, 390 00:17:04,680 --> 00:17:08,000 then you are trying so hard to give your customers 391 00:17:08,000 --> 00:17:09,960 the best that you can give of yourself 392 00:17:09,960 --> 00:17:13,680 and you deserve the same from your suppliers as well. 393 00:17:14,680 --> 00:17:16,680 I know I'm putting pressure on all of them. 394 00:17:18,440 --> 00:17:20,400 Okay, moving into another one. 395 00:17:20,400 --> 00:17:22,320 Now looking at international brands. 396 00:17:22,320 --> 00:17:26,240 So if it's something that is not in your area, 397 00:17:26,240 --> 00:17:28,800 you know you have to import it in, 398 00:17:28,800 --> 00:17:31,840 you really wanna look at the FDA again, 399 00:17:31,840 --> 00:17:36,000 do they already bring it into your country, into your state? 400 00:17:36,000 --> 00:17:37,880 Wherever it may be, Canada is a little different. 401 00:17:37,880 --> 00:17:39,080 If it can get into Canada, 402 00:17:39,080 --> 00:17:42,640 then you're probably gonna have no issues across Canada. 403 00:17:42,640 --> 00:17:44,800 Sometimes Quebec can be a little bit different, 404 00:17:44,800 --> 00:17:49,000 but on that note, usually it's gonna come through. 405 00:17:49,000 --> 00:17:51,880 Again, the other thing is, 406 00:17:51,880 --> 00:17:54,440 if they're already delivering into Canada 407 00:17:54,440 --> 00:17:57,960 in good volume and have for many, many, many years, 408 00:17:57,960 --> 00:17:59,800 so take a look at that, 409 00:17:59,800 --> 00:18:02,880 that means they already understand how the FDA works 410 00:18:02,880 --> 00:18:06,560 in this country or the states, whatever it may be. 411 00:18:06,560 --> 00:18:08,080 They already have experience, 412 00:18:08,080 --> 00:18:10,880 they're probably going to know exactly 413 00:18:10,880 --> 00:18:13,480 what on the packaging would trigger the whole. 414 00:18:13,480 --> 00:18:16,480 So what I mean by that is a shipment comes in 415 00:18:16,480 --> 00:18:18,760 and you're direct buying from your supplier 416 00:18:18,760 --> 00:18:19,920 from another country. 417 00:18:20,840 --> 00:18:23,960 It could be stopped at the border and held there 418 00:18:23,960 --> 00:18:27,800 and you may not see it for months and months. 419 00:18:27,800 --> 00:18:30,120 And now you're scrambling trying to figure out 420 00:18:30,120 --> 00:18:31,520 how to get this product in. 421 00:18:31,520 --> 00:18:33,600 You've been looking at bringing it in. 422 00:18:33,600 --> 00:18:37,720 So you really wanna understand to what level 423 00:18:37,720 --> 00:18:41,360 do they have understanding what needs to happen 424 00:18:41,360 --> 00:18:42,440 to get it into the country. 425 00:18:42,440 --> 00:18:45,440 And if they find something that triggers, 426 00:18:45,440 --> 00:18:48,080 and especially with the translational, 427 00:18:48,080 --> 00:18:51,080 they're from distributing out of another country 428 00:18:51,080 --> 00:18:53,240 and they're translating to the English, 429 00:18:53,240 --> 00:18:55,400 sometimes it's the words that they use 430 00:18:55,400 --> 00:18:58,200 to translate that trigger the FDA to say, 431 00:18:58,200 --> 00:18:59,760 no, you can't have that. 432 00:19:01,080 --> 00:19:04,840 You're gonna have to look and consider something else. 433 00:19:04,840 --> 00:19:06,360 We can't let you have this product. 434 00:19:06,360 --> 00:19:08,480 So now you're talking to the distributor saying, 435 00:19:08,480 --> 00:19:10,760 they won't, I can't get the product. 436 00:19:10,760 --> 00:19:14,120 So really consider those things, ask those questions. 437 00:19:14,120 --> 00:19:16,960 How long has they been importing into the country? 438 00:19:17,840 --> 00:19:19,360 What experiences do they have 439 00:19:19,360 --> 00:19:22,120 with importing to other countries? 440 00:19:22,120 --> 00:19:24,240 So the bigger that way, the better 441 00:19:24,240 --> 00:19:25,920 because they have a lot of experience 442 00:19:25,920 --> 00:19:29,800 and more than likely they're already on it as well. 443 00:19:29,800 --> 00:19:31,760 The other thing is look at your cost margins 444 00:19:31,760 --> 00:19:34,040 because if it is coming from another country, 445 00:19:34,040 --> 00:19:36,840 what is the currency and what's the exchange rate 446 00:19:36,840 --> 00:19:39,920 and how much higher do you need to mark your product up 447 00:19:39,920 --> 00:19:41,880 in order to compensate for that? 448 00:19:41,880 --> 00:19:44,080 Cause you still need to make the money. 449 00:19:44,080 --> 00:19:45,360 Even if the costs are high, 450 00:19:45,360 --> 00:19:49,120 you have to implement that cost into your services as well. 451 00:19:49,120 --> 00:19:54,120 So keep those things in mind. So on that note, 452 00:19:55,040 --> 00:19:58,640 like I said, you wanna maintain the correct amount of stock. 453 00:19:58,640 --> 00:20:02,240 So if you know you've purchased a facial box 454 00:20:02,240 --> 00:20:03,840 and institute treatment of some sort, 455 00:20:03,840 --> 00:20:07,560 there's 12 in there and you're on your last four, 456 00:20:07,560 --> 00:20:09,560 then when are you gonna order another one? 457 00:20:09,560 --> 00:20:12,480 Because you wanna make sure you're moving your items quickly. 458 00:20:12,480 --> 00:20:16,200 You don't wanna be sitting on your shelf for a year or more. 459 00:20:16,200 --> 00:20:18,240 Like you wanna make sure that you're moving 460 00:20:18,240 --> 00:20:21,920 but how quickly can you bring in that stock as well? 461 00:20:21,920 --> 00:20:25,160 And consider when it's sitting on your, 462 00:20:25,160 --> 00:20:26,920 if you're purchasing at high volume 463 00:20:26,920 --> 00:20:31,120 and it sits there for a year or more, 464 00:20:31,120 --> 00:20:32,360 then that's lost revenue. 465 00:20:32,360 --> 00:20:33,320 You've paid for that. 466 00:20:33,320 --> 00:20:36,040 So you really wanna look at what moves 467 00:20:36,040 --> 00:20:38,800 and how you can get things to move as well. 468 00:20:41,720 --> 00:20:44,840 And as I said before, you wanna consider the price. 469 00:20:44,840 --> 00:20:47,120 If you're bringing something new in, 470 00:20:47,120 --> 00:20:51,320 you definitely wanna look at the price of your service. 471 00:20:51,320 --> 00:20:52,640 What should it be? 472 00:20:52,640 --> 00:20:53,760 Implement those costs, 473 00:20:53,760 --> 00:20:57,480 especially when you're introducing a new treatment. 474 00:20:57,480 --> 00:21:01,840 Yes, you could say introductory offer for the first month 475 00:21:01,840 --> 00:21:03,080 or your first treatment 476 00:21:03,080 --> 00:21:04,480 or however you wanna do that 477 00:21:04,480 --> 00:21:07,520 to try to get the clients to try it, that's okay too. 478 00:21:07,520 --> 00:21:11,000 One great tip on that is testimonials when they have had it. 479 00:21:11,000 --> 00:21:13,320 If you're doing an introductory, 480 00:21:13,320 --> 00:21:15,680 maybe for your VIP clients, 481 00:21:15,680 --> 00:21:19,640 then ask them if they'd be willing to do a Google review 482 00:21:19,640 --> 00:21:22,000 or write something about it 483 00:21:22,000 --> 00:21:25,840 or mention it on social media for you when you're posting 484 00:21:25,840 --> 00:21:28,640 so that there's a little bit of back and forth 485 00:21:28,640 --> 00:21:30,680 with your customers and that what you brought in 486 00:21:30,680 --> 00:21:32,200 is really doing what it says 487 00:21:32,200 --> 00:21:34,640 or what's exciting about it as well. 488 00:21:35,560 --> 00:21:37,120 So yeah, think about all those things. 489 00:21:37,120 --> 00:21:38,400 I know there's lots to consider 490 00:21:38,400 --> 00:21:39,960 when you're purchasing a product, 491 00:21:39,960 --> 00:21:44,160 but look at how it comes into your country, 492 00:21:44,160 --> 00:21:46,480 how experienced is the company you're dealing with? 493 00:21:46,480 --> 00:21:48,080 Have they been doing this a long time 494 00:21:48,080 --> 00:21:51,320 because then they know how the FDA works? 495 00:21:51,320 --> 00:21:56,040 You wanna consider, is it a trend that you can upkeep with? 496 00:21:56,040 --> 00:21:59,160 Sometimes the trends are very expensive. 497 00:21:59,160 --> 00:22:02,000 So you have to look at that or it's saturated. 498 00:22:02,000 --> 00:22:04,040 The market is just saturated with it 499 00:22:04,040 --> 00:22:06,120 and you're competing with hundreds of others 500 00:22:06,120 --> 00:22:07,600 doing the same thing. 501 00:22:07,600 --> 00:22:09,040 How do you set yours apart? 502 00:22:09,040 --> 00:22:12,440 So sometimes it's okay to say you're not bringing it in 503 00:22:12,440 --> 00:22:16,320 or you get very creative on how you can bring it in as well. 504 00:22:16,320 --> 00:22:18,840 So sometimes to working, like I said, 505 00:22:18,840 --> 00:22:23,440 with the distributor that you have will help with that. 506 00:22:23,440 --> 00:22:24,680 Hopefully they can work with that, 507 00:22:24,680 --> 00:22:28,960 especially in the training and education department of that 508 00:22:28,960 --> 00:22:32,480 or the sales reps that are working with you. 509 00:22:32,480 --> 00:22:35,000 Really ask them, see how long they've been in the industry 510 00:22:35,000 --> 00:22:37,600 for and how they can help you with your business. 511 00:22:37,600 --> 00:22:40,800 Again, making sure that your staff is fully trained, 512 00:22:40,800 --> 00:22:43,040 that you have stock control. 513 00:22:43,040 --> 00:22:46,880 So if you are figuring out that you should have 10 pedicures 514 00:22:46,880 --> 00:22:48,280 out of the scrub, 515 00:22:48,280 --> 00:22:51,200 that you're getting 10 pedicures out of that scrub, 516 00:22:51,200 --> 00:22:53,080 not five, because that's already, 517 00:22:53,080 --> 00:22:55,760 you've lost half of your margins right there. 518 00:22:55,760 --> 00:22:57,840 So really look at your costs. 519 00:22:57,840 --> 00:23:00,200 You can make money in this industry. 520 00:23:00,200 --> 00:23:03,000 You just have to be really smart about how you're doing it. 521 00:23:03,000 --> 00:23:06,240 And a lot of it is because we're not controlling the back bar 522 00:23:06,240 --> 00:23:09,280 of how we're using it in our services as well. 523 00:23:09,280 --> 00:23:11,280 The other thing is retail side of it. 524 00:23:11,280 --> 00:23:14,440 Are you retailing the product to support the service? 525 00:23:14,440 --> 00:23:17,480 Or maybe the trend is the retail product. 526 00:23:17,480 --> 00:23:21,240 Ask for the recommendation of how much you should be charging 527 00:23:21,240 --> 00:23:22,080 for the retail. 528 00:23:22,080 --> 00:23:25,000 Typically it's double of what you paid at cost. 529 00:23:25,000 --> 00:23:26,600 Again, it depends on the margins 530 00:23:26,600 --> 00:23:29,160 and where you're buying your product from. 531 00:23:29,160 --> 00:23:33,080 So for example, the euros, that's very, very high. 532 00:23:33,080 --> 00:23:34,720 The states is as well. 533 00:23:34,720 --> 00:23:37,960 And sometimes bringing in that product just pushes it right 534 00:23:37,960 --> 00:23:40,360 out of the margins of what you're able to do 535 00:23:40,360 --> 00:23:41,560 with your current clients. 536 00:23:41,560 --> 00:23:44,880 So get creative and take a look and search the market. 537 00:23:44,880 --> 00:23:47,200 Maybe there's something comparable 538 00:23:47,200 --> 00:23:49,080 that's going to work with you 539 00:23:49,080 --> 00:23:51,760 until you can maybe financially reach 540 00:23:51,760 --> 00:23:53,240 those other products as well. 541 00:23:53,240 --> 00:23:55,360 So try to stay with the trends. 542 00:23:55,360 --> 00:23:58,040 Be creative, ask questions, 543 00:23:59,240 --> 00:24:00,280 correlate with other people. 544 00:24:00,280 --> 00:24:03,280 Maybe you know, get friends or family involved, 545 00:24:03,280 --> 00:24:05,320 see what they think of it as well. 546 00:24:05,320 --> 00:24:08,520 And that's kind of some of the things you can do 547 00:24:08,520 --> 00:24:12,360 when you're bringing in a new product or a new equipment. 548 00:24:12,360 --> 00:24:13,800 How does the new equipment work 549 00:24:13,800 --> 00:24:16,520 with your current skincare line? 550 00:24:16,520 --> 00:24:18,840 I mean, machines are a big thing. 551 00:24:18,840 --> 00:24:21,000 And a lot of people are purchasing them. 552 00:24:21,000 --> 00:24:24,000 Can they help you with a protocol of what to use 553 00:24:24,000 --> 00:24:27,480 with your current product line with the machine? 554 00:24:27,480 --> 00:24:30,320 And that's why sometimes ordering online, 555 00:24:30,320 --> 00:24:31,640 you're just ordering online 556 00:24:31,640 --> 00:24:33,800 and they're not going to be able to assist you 557 00:24:33,800 --> 00:24:36,280 because you didn't purchase the machine from them. 558 00:24:36,280 --> 00:24:38,120 They won't probably help you 559 00:24:38,120 --> 00:24:40,360 because that means they're liable now. 560 00:24:40,360 --> 00:24:42,600 If you purchase the machine from the same place 561 00:24:42,600 --> 00:24:44,680 that you're purchasing your product line 562 00:24:44,680 --> 00:24:45,960 or you purchase other machines, 563 00:24:45,960 --> 00:24:47,200 they know your product line, 564 00:24:47,200 --> 00:24:48,240 then that's something different. 565 00:24:48,240 --> 00:24:51,040 Just work with your distributors, ask the questions, 566 00:24:51,040 --> 00:24:53,920 but do understand there's limitations on that as well 567 00:24:53,920 --> 00:24:55,840 because there's liability involved. 568 00:24:57,000 --> 00:24:59,400 All right, so moving into your questions, 569 00:24:59,400 --> 00:25:02,640 I just wanted to say thank you for submitting them. 570 00:25:02,640 --> 00:25:06,000 I've had a lot of responses to this, which is great. 571 00:25:06,000 --> 00:25:08,200 And a lot of this one came up. 572 00:25:08,200 --> 00:25:10,720 So they kind of correlate together. 573 00:25:10,720 --> 00:25:13,600 It's starting out a new business. 574 00:25:13,600 --> 00:25:16,240 They're new to the industry, new to the business, 575 00:25:16,240 --> 00:25:19,000 and want to know how to get going. 576 00:25:19,000 --> 00:25:20,840 Even consent forms came up. 577 00:25:20,840 --> 00:25:23,480 And I'm thinking consent forms was a question, 578 00:25:23,480 --> 00:25:26,480 do's or don't do it or how to do it. 579 00:25:26,480 --> 00:25:29,120 So let's start out with when you're new 580 00:25:29,120 --> 00:25:31,600 and you're starting out in this industry. 581 00:25:31,600 --> 00:25:32,920 So you want to take a look at, 582 00:25:34,080 --> 00:25:36,400 are you looking at doing your own business? 583 00:25:36,400 --> 00:25:38,320 So if you are looking at doing your own business, 584 00:25:38,320 --> 00:25:40,440 sit down and plan it out. 585 00:25:40,440 --> 00:25:43,040 You want to sit down and look and see 586 00:25:43,040 --> 00:25:46,240 and have a business plan, no matter how small you are. 587 00:25:46,240 --> 00:25:49,120 Have projections and goals, your short-term goal, 588 00:25:49,120 --> 00:25:52,240 your long-term goals, they're really important. 589 00:25:52,240 --> 00:25:53,960 How are you going to do your services? 590 00:25:53,960 --> 00:25:55,240 What's the breakdown? 591 00:25:55,240 --> 00:25:57,680 There's a lot of things involved in starting a business, 592 00:25:57,680 --> 00:26:00,440 not just saying, okay, I'm going to just start doing nails 593 00:26:00,440 --> 00:26:01,520 out of my home. 594 00:26:01,520 --> 00:26:03,920 It's a good start, but you do need a plan. 595 00:26:03,920 --> 00:26:07,600 You want to know what costs are involved as well. 596 00:26:07,600 --> 00:26:10,080 If you're new to the industry, 597 00:26:10,080 --> 00:26:12,840 you're going to be needing experience. 598 00:26:12,840 --> 00:26:13,920 And that's a big one. 599 00:26:13,920 --> 00:26:16,480 So are you going to work for someone else 600 00:26:16,480 --> 00:26:19,160 to gain the experience or are you going to do it on your own? 601 00:26:19,160 --> 00:26:20,720 It's really up to you. 602 00:26:20,720 --> 00:26:22,640 You decide how you want to get going. 603 00:26:22,640 --> 00:26:25,000 It's nothing wrong with doing it yourself. 604 00:26:25,000 --> 00:26:28,040 The only thing that I would say is try to get involved 605 00:26:28,040 --> 00:26:31,720 in these workshops or these types of things. 606 00:26:31,720 --> 00:26:34,000 Stay in tune, do lots of reading. 607 00:26:34,000 --> 00:26:35,640 Because when you're on your own, 608 00:26:35,640 --> 00:26:38,920 sometimes you get disconnected of what's going on out there. 609 00:26:38,920 --> 00:26:40,120 So you miss the trends. 610 00:26:40,120 --> 00:26:41,680 You don't know what's going on. 611 00:26:43,080 --> 00:26:47,960 So maybe you can befriend somebody in the industry. 612 00:26:47,960 --> 00:26:49,440 Maybe you're a lash tech. 613 00:26:49,440 --> 00:26:52,400 And as you're doing other clients, 614 00:26:52,400 --> 00:26:55,560 maybe they know, do you know a good nail client, 615 00:26:55,560 --> 00:26:56,560 a nail person. 616 00:26:56,560 --> 00:26:59,120 Do you know some of that's a great waxer? 617 00:26:59,120 --> 00:27:02,040 And start correlating with them and working with them 618 00:27:02,040 --> 00:27:03,840 and maybe cross promoting with each other 619 00:27:03,840 --> 00:27:05,520 is another way to do it. 620 00:27:05,520 --> 00:27:08,520 It could even be your location is right 621 00:27:08,520 --> 00:27:10,080 by an insurance company. 622 00:27:10,080 --> 00:27:12,360 Maybe go in and introduce yourself to them. 623 00:27:12,360 --> 00:27:13,920 Talk to them, offer them. 624 00:27:13,920 --> 00:27:17,240 And it's really about building relationships 625 00:27:17,240 --> 00:27:20,920 amongst professionals and from the people around 626 00:27:20,920 --> 00:27:22,920 in your area as well. 627 00:27:22,920 --> 00:27:26,000 Consent forms, yes and yes and yes. 628 00:27:26,000 --> 00:27:27,080 That's all I can tell you. 629 00:27:27,080 --> 00:27:28,520 Now, how many should you have? 630 00:27:28,520 --> 00:27:30,160 It depends on your services. 631 00:27:30,160 --> 00:27:32,240 Sometimes your consent form could just be 632 00:27:32,240 --> 00:27:34,440 that first page is preliminary. 633 00:27:34,440 --> 00:27:36,480 The same information you're gonna ask every time. 634 00:27:36,480 --> 00:27:40,640 Their name, their age, address, medical history. 635 00:27:40,640 --> 00:27:43,880 They have to sign it in order to do it. 636 00:27:43,880 --> 00:27:45,440 That protects you. 637 00:27:45,440 --> 00:27:48,800 And also your insurance company is probably going to tell you. 638 00:27:48,800 --> 00:27:50,400 So hopefully if you're doing your own business, 639 00:27:50,400 --> 00:27:53,440 you have insurance and they can assist you 640 00:27:53,440 --> 00:27:57,200 with what you would need or maybe guide you through that. 641 00:27:57,200 --> 00:27:59,560 Especially if you are bringing in new product 642 00:27:59,560 --> 00:28:02,840 or new service, will they cover you? 643 00:28:02,840 --> 00:28:05,560 There's people who've started a brand new service 644 00:28:05,560 --> 00:28:07,800 and found out their insurance company 645 00:28:07,800 --> 00:28:11,360 after they purchase the equipment and the product 646 00:28:11,360 --> 00:28:12,480 that they won't be covered. 647 00:28:12,480 --> 00:28:14,720 So now they're seeking new insurance company 648 00:28:14,720 --> 00:28:16,000 to cover that part. 649 00:28:16,000 --> 00:28:19,560 So be aware of that side of things. 650 00:28:19,560 --> 00:28:22,600 If you are adding to it, maybe it's something 651 00:28:22,600 --> 00:28:25,560 at the top of the page, your consent form is their name 652 00:28:25,560 --> 00:28:28,160 and they acknowledge their medical hasn't changed 653 00:28:28,160 --> 00:28:29,880 because it's gonna reflect to the other. 654 00:28:29,880 --> 00:28:32,280 Now these can be hard copies that you store. 655 00:28:33,280 --> 00:28:34,920 Please take note, if you do that, 656 00:28:34,920 --> 00:28:37,120 you need to have a lockable filing cabinet 657 00:28:37,120 --> 00:28:39,720 for the Privacy Act so that you're locking 658 00:28:39,720 --> 00:28:41,000 that information up. 659 00:28:41,000 --> 00:28:43,480 If it's online, then you just submit the forms online 660 00:28:43,480 --> 00:28:45,320 and store it there as well. 661 00:28:45,320 --> 00:28:48,640 Make sure you have a secure browser and a site 662 00:28:48,640 --> 00:28:50,720 that you're using that will make sure 663 00:28:50,720 --> 00:28:52,760 that everything is secure. 664 00:28:52,760 --> 00:28:55,200 So there we have it, trying to keep this 665 00:28:55,200 --> 00:28:56,560 at the 30 minute mark. 666 00:28:57,440 --> 00:29:00,200 Thank you again so much for joining me. 667 00:29:01,440 --> 00:29:04,560 And I hope to see you again. 668 00:29:04,560 --> 00:29:19,560 Thanks for listening to Beauty Babble.