1 00:00:00,000 --> 00:00:03,920 is going to be a compound annual growth of 6%. 2 00:00:03,920 --> 00:00:04,760 What does that mean? 3 00:00:04,760 --> 00:00:11,760 It's $22.08 billion from 2021 to 2025. 4 00:00:11,760 --> 00:00:15,640 OK, welcome. 5 00:00:15,640 --> 00:00:20,080 My name is Suzanne, and I am your host for Beauty Codes 6 00:00:20,080 --> 00:00:22,440 Beauty Babel Session. 7 00:00:22,440 --> 00:00:25,040 We're going to get started right away on today's topic. 8 00:00:25,040 --> 00:00:27,480 But first, just to speak your new to this, 9 00:00:27,480 --> 00:00:32,320 we just created this not too long ago, and it says resource 10 00:00:32,320 --> 00:00:36,880 and discussion on trends and the spa industry, the business, 11 00:00:36,880 --> 00:00:40,040 the insides and outs, and really understanding 12 00:00:40,040 --> 00:00:41,360 the spa culture. 13 00:00:41,360 --> 00:00:43,680 We'll be doing interviews with others in the future. 14 00:00:43,680 --> 00:00:46,720 I'm just slowly lining that all up. 15 00:00:46,720 --> 00:00:50,240 So as I said, this will be recorded for future. 16 00:00:50,240 --> 00:00:52,800 You can look at this on our website. 17 00:00:52,800 --> 00:00:56,120 The links will be shared there. 18 00:00:56,120 --> 00:00:56,760 All right. 19 00:00:56,760 --> 00:00:58,440 So quick discussion today. 20 00:00:58,440 --> 00:01:00,760 I don't think I'll take too long today. 21 00:01:00,760 --> 00:01:02,960 And at the end, I will go through the questions 22 00:01:02,960 --> 00:01:06,760 that were sent in already and had a chance to look at them. 23 00:01:06,760 --> 00:01:09,600 So I've got a few that can cover near the end. 24 00:01:09,600 --> 00:01:13,120 So what does the future hold for spa salons and beauty 25 00:01:13,120 --> 00:01:16,320 industry and the beauty services? 26 00:01:16,320 --> 00:01:21,040 So when you look at it, we've been through a lot 27 00:01:21,040 --> 00:01:22,560 in the last few years. 28 00:01:22,560 --> 00:01:26,480 And the question is, is that will we recover? 29 00:01:26,480 --> 00:01:29,360 And through the research I've been doing and looking, 30 00:01:29,360 --> 00:01:31,680 it's actually very, very promising. 31 00:01:31,680 --> 00:01:35,120 If we look at what's going on in the USA, 32 00:01:35,120 --> 00:01:38,720 they are the driver here in Canada and around the world, 33 00:01:38,720 --> 00:01:42,880 too, if you look at other places around the world. 34 00:01:42,880 --> 00:01:46,800 What they are saying is that the demand is on the rise. 35 00:01:46,800 --> 00:01:50,160 Consumers are definitely increasing their focus, 36 00:01:50,160 --> 00:01:52,720 the importance of their overall well-being. 37 00:01:52,720 --> 00:01:54,680 And that includes their mental health 38 00:01:54,680 --> 00:01:56,960 and, of course, some stress relief. 39 00:01:56,960 --> 00:02:00,120 And they're discovering that in our industry 40 00:02:00,120 --> 00:02:03,560 and the spa service world that they can kind of get everything 41 00:02:03,560 --> 00:02:08,280 together in one and also take care of their body as well. 42 00:02:08,280 --> 00:02:10,440 One of the things that came up as well 43 00:02:10,440 --> 00:02:14,920 is that the demand is actually greater in tourism now. 44 00:02:14,920 --> 00:02:18,160 So as people are traveling, they're 45 00:02:18,160 --> 00:02:21,320 looking at when they travel, they're actually booking. 46 00:02:21,320 --> 00:02:22,800 And even if it's a business trip, 47 00:02:22,800 --> 00:02:26,360 they're including this part of their trip, which is great. 48 00:02:26,360 --> 00:02:28,560 I mean, this is part of their steps 49 00:02:28,560 --> 00:02:30,080 to learning more about it. 50 00:02:30,080 --> 00:02:32,240 And when they come home, they'll probably 51 00:02:32,240 --> 00:02:34,480 end up looking at it sometimes as their first time 52 00:02:34,480 --> 00:02:37,160 trying the different services as well. 53 00:02:37,160 --> 00:02:39,040 And, of course, personal income is a big part of it. 54 00:02:39,040 --> 00:02:43,000 Can they fit this into their regime and their lifestyle? 55 00:02:43,000 --> 00:02:45,760 Demographic trends as well is a big one. 56 00:02:45,760 --> 00:02:48,760 And I did take this from a global spa market, which 57 00:02:48,760 --> 00:02:51,480 I'm going to quote right away here. 58 00:02:51,480 --> 00:02:54,080 One of the things, too, is that we know in our hectic life, 59 00:02:54,080 --> 00:02:57,640 it is such a busy, busy time. 60 00:02:57,640 --> 00:02:59,440 And that hasn't changed a lot. 61 00:02:59,440 --> 00:03:04,320 So they're definitely focused on that well-being in our service. 62 00:03:04,320 --> 00:03:06,520 And that's one thing, even if they're 63 00:03:06,520 --> 00:03:09,120 going for whatever treatment it is, 64 00:03:09,120 --> 00:03:11,840 they're psychologically feeling better about themselves 65 00:03:11,840 --> 00:03:12,360 doing it. 66 00:03:12,360 --> 00:03:15,280 So even if it was a waxing service, 67 00:03:15,280 --> 00:03:17,040 they're still going to feel good about it. 68 00:03:17,040 --> 00:03:20,520 And this is that mental state side of it as well. 69 00:03:20,520 --> 00:03:24,600 So it was the Spar market growth. 70 00:03:24,600 --> 00:03:26,760 And they basically said it's going 71 00:03:26,760 --> 00:03:30,240 to be a compound annual growth of 6%. 72 00:03:30,240 --> 00:03:31,080 What does that mean? 73 00:03:31,080 --> 00:03:38,560 It's $22.08 billion from 2021 to 2025. 74 00:03:38,560 --> 00:03:39,840 That's what they're expecting. 75 00:03:39,840 --> 00:03:42,720 Great, the rate of increase. 76 00:03:42,720 --> 00:03:46,640 So this is the source from a global spa market. 77 00:03:46,640 --> 00:03:49,040 You can always check them out because they're 78 00:03:49,040 --> 00:03:51,320 doing this every single year and predicting 79 00:03:51,320 --> 00:03:55,240 what's going on in our world, the spa, in beauty industry 80 00:03:55,240 --> 00:03:56,600 and salons. 81 00:03:56,600 --> 00:03:58,880 So think of wellness as a program 82 00:03:58,880 --> 00:04:00,480 that people are designing themselves. 83 00:04:00,480 --> 00:04:04,280 Some workplaces have it already in store for their staff, 84 00:04:04,280 --> 00:04:05,080 employees. 85 00:04:05,080 --> 00:04:08,360 It's a group benefit idea that they bring people in 86 00:04:08,360 --> 00:04:11,160 for massages and things like that that they have. 87 00:04:11,160 --> 00:04:13,840 But otherwise, they also, some will even 88 00:04:13,840 --> 00:04:17,600 give away a little bit of part of their packaging 89 00:04:17,600 --> 00:04:18,720 that you are allowed to have. 90 00:04:18,720 --> 00:04:23,120 So many of your favorite services covered as well. 91 00:04:23,120 --> 00:04:26,080 So looking at improving their overall wellness 92 00:04:26,080 --> 00:04:28,600 is a big trend that's coming up for sure 93 00:04:28,600 --> 00:04:29,600 that has been happening. 94 00:04:32,520 --> 00:04:34,240 So when I talked about the tourism side, 95 00:04:34,240 --> 00:04:37,120 just remember that if they're indulging on that tourism 96 00:04:37,120 --> 00:04:40,440 side, the wellness side of it, it will have that ripple effect 97 00:04:40,440 --> 00:04:43,120 onto us as well in this industry. 98 00:04:43,120 --> 00:04:45,960 So they're looking at resetting, like I said, 99 00:04:45,960 --> 00:04:50,360 their physical, spiritual, psychological, everything 100 00:04:50,360 --> 00:04:51,880 about themselves. 101 00:04:51,880 --> 00:04:56,040 And making sure they have time that work-life balance 102 00:04:56,040 --> 00:04:57,840 has been a big key. 103 00:04:57,840 --> 00:05:01,240 I think that's one thing we can definitely, I think, 104 00:05:01,240 --> 00:05:04,240 our last few years when we were in a shutdown 105 00:05:04,240 --> 00:05:06,840 and people start to analyze their lives a little bit better 106 00:05:06,840 --> 00:05:10,280 and really dive into finding what worked for them. 107 00:05:10,280 --> 00:05:12,000 So when people are indulging this, 108 00:05:12,000 --> 00:05:17,720 just remember that this is also that effect onto us as well. 109 00:05:17,720 --> 00:05:21,400 So what does that mean for you in this industry? 110 00:05:21,400 --> 00:05:24,560 So looking at what you do for services 111 00:05:24,560 --> 00:05:29,960 would be a big part of how can you add in that wellness side? 112 00:05:29,960 --> 00:05:35,240 How can you bring in a calming place, the well-being place? 113 00:05:35,240 --> 00:05:39,360 Are you going to play music that you know your client likes? 114 00:05:39,360 --> 00:05:43,520 Are you going to change the ambiance in your room? 115 00:05:43,520 --> 00:05:45,520 You can do all these small things. 116 00:05:45,520 --> 00:05:48,120 It doesn't have to be a huge change, 117 00:05:48,120 --> 00:05:51,880 but really you just want to define what's going on 118 00:05:51,880 --> 00:05:54,680 in your place. 119 00:05:54,680 --> 00:05:58,600 So one of the big things is a brand facelift. 120 00:05:58,600 --> 00:06:00,320 Now, that doesn't mean you have to do what 121 00:06:00,320 --> 00:06:01,360 the big spas are doing. 122 00:06:01,360 --> 00:06:04,480 I'm going to talk about one in particular, what they've figured 123 00:06:04,480 --> 00:06:06,240 out and what they've done. 124 00:06:06,240 --> 00:06:08,920 So sometimes watching what the big players you're doing 125 00:06:08,920 --> 00:06:12,120 can help you strategize a little bit better on yourself. 126 00:06:12,120 --> 00:06:13,560 So don't go out and change everything. 127 00:06:13,560 --> 00:06:16,520 Don't change your name, your logo, all those types of things. 128 00:06:16,520 --> 00:06:18,320 Because that's very costly. 129 00:06:18,320 --> 00:06:20,240 If you have the funds for it, then fine. 130 00:06:20,240 --> 00:06:23,040 But otherwise, you can take it a little bit smaller. 131 00:06:23,040 --> 00:06:25,240 And we'll talk a little bit more about that. 132 00:06:25,240 --> 00:06:29,120 Some of you might know the name, The Red Door. 133 00:06:29,120 --> 00:06:33,840 It was actually Elizabeth Arden that started that back in 1910. 134 00:06:33,840 --> 00:06:36,040 It's been sold since then. 135 00:06:36,040 --> 00:06:39,000 Under a private firm now called Mind, 136 00:06:39,000 --> 00:06:40,760 and they actually changed the name. 137 00:06:40,760 --> 00:06:42,600 And I'm going to talk a little bit about why 138 00:06:42,600 --> 00:06:45,800 they decided to do that. 139 00:06:45,800 --> 00:06:47,600 His name is Alex Bassono. 140 00:06:47,600 --> 00:06:49,120 He's a VP. 141 00:06:49,120 --> 00:06:51,040 And what he talked about and why 142 00:06:51,040 --> 00:06:54,120 he discovered a facelift and a brand. 143 00:06:54,120 --> 00:06:57,240 So he changed the name from Red Door to Mind. 144 00:06:57,240 --> 00:07:00,120 I'm going to read what he actually said in one of the articles 145 00:07:00,120 --> 00:07:03,040 that I found when I was researching for this. 146 00:07:03,040 --> 00:07:06,680 We are a service company focused on self-care experience, 147 00:07:06,680 --> 00:07:08,760 rather than just the beauty company focused 148 00:07:08,760 --> 00:07:11,240 on external appearances. 149 00:07:11,240 --> 00:07:14,360 In a world where self-care is more vital than ever, 150 00:07:14,360 --> 00:07:16,000 it was important for us to become 151 00:07:16,000 --> 00:07:18,400 the most authentic version of ourselves. 152 00:07:18,400 --> 00:07:19,840 And the most important part of that 153 00:07:19,840 --> 00:07:22,480 is how we make our guests feel. 154 00:07:22,480 --> 00:07:25,480 Fitting our focus to overall well-being. 155 00:07:25,480 --> 00:07:29,920 Mind helps each guest discover personalized self-care 156 00:07:29,920 --> 00:07:32,640 that's uniquely right for them. 157 00:07:32,640 --> 00:07:36,000 While maintaining the core of Red Door's philosophy, 158 00:07:36,000 --> 00:07:38,400 caring for our guests is number one. 159 00:07:38,400 --> 00:07:40,880 Mind's sponsor, Lawn, represents an evolution 160 00:07:40,880 --> 00:07:42,400 of the original brand. 161 00:07:42,400 --> 00:07:45,000 A great deal of work was put into the revamping 162 00:07:45,000 --> 00:07:47,640 and recreating a best of the best product 163 00:07:47,640 --> 00:07:51,080 portfolio that are all socially responsible, 164 00:07:51,080 --> 00:07:53,200 environmentally friendly. 165 00:07:53,200 --> 00:07:54,960 So they did a big overhaul. 166 00:07:54,960 --> 00:07:57,960 Of course, the funds are there and they can do this. 167 00:07:57,960 --> 00:08:00,880 But the big takeaway on that is they've also 168 00:08:00,880 --> 00:08:03,920 realized that the focus needs to be the self-care 169 00:08:03,920 --> 00:08:05,600 and the guest experience. 170 00:08:05,600 --> 00:08:07,240 And that's where you come into. 171 00:08:07,240 --> 00:08:09,560 So you don't have to spend the big money 172 00:08:09,560 --> 00:08:12,280 and change your brand name and your logos 173 00:08:12,280 --> 00:08:16,680 and all of your paintings and your moving locations 174 00:08:16,680 --> 00:08:17,760 for Baker or anything. 175 00:08:17,760 --> 00:08:20,800 It's just really focusing on that part of it. 176 00:08:20,800 --> 00:08:24,720 So maybe take a look into what are some little tweaks 177 00:08:24,720 --> 00:08:27,000 that you can do yourself. 178 00:08:27,000 --> 00:08:29,520 Next one's understanding your customer. 179 00:08:29,520 --> 00:08:32,800 I think in our industry, most of us do that quite well. 180 00:08:32,800 --> 00:08:39,040 And really seeing who they are, what are their values, 181 00:08:39,040 --> 00:08:41,360 who are your clientele, and customers 182 00:08:41,360 --> 00:08:42,720 are two different people. 183 00:08:42,720 --> 00:08:45,280 Clientele is coming back for services. 184 00:08:45,280 --> 00:08:47,480 Customers are coming through your door maybe once. 185 00:08:47,480 --> 00:08:50,640 That's how I look at it differently. 186 00:08:50,640 --> 00:08:54,360 What makes you unique is another one. 187 00:08:54,360 --> 00:08:58,400 And how are you better than your competitors? 188 00:08:58,400 --> 00:09:00,160 So what sets you apart? 189 00:09:00,160 --> 00:09:08,440 And what are your core values of your business as well? 190 00:09:08,440 --> 00:09:10,800 So understanding who your customers are, 191 00:09:10,800 --> 00:09:14,000 who are you targeting out there to come in to become clients? 192 00:09:14,000 --> 00:09:16,240 And once you have your clients, are you 193 00:09:16,240 --> 00:09:17,800 understanding what their needs are? 194 00:09:21,040 --> 00:09:25,040 And the next one is clearly defined objectives 195 00:09:25,040 --> 00:09:27,120 that serve your customers' essentials. 196 00:09:27,120 --> 00:09:31,040 So what that means is figuring out 197 00:09:31,040 --> 00:09:34,800 the satisfaction and loyalty that your clients can bring to you. 198 00:09:34,800 --> 00:09:39,160 If you fail in this, then unfortunately, they're 199 00:09:39,160 --> 00:09:40,960 going to go somewhere else. 200 00:09:40,960 --> 00:09:45,840 So you need to look at why would they stay with you, 201 00:09:45,840 --> 00:09:48,440 give them in the educational side of this, 202 00:09:48,440 --> 00:09:50,320 and why you're doing what you do, 203 00:09:50,320 --> 00:09:52,600 and why this service is good for them, 204 00:09:52,600 --> 00:09:53,960 the other things that you do. 205 00:09:53,960 --> 00:09:56,400 So bringing in that big excitement for them 206 00:09:56,400 --> 00:10:00,840 that they feel special, and you know what they need before they 207 00:10:00,840 --> 00:10:02,000 take their business elsewhere. 208 00:10:02,000 --> 00:10:05,040 As we know, it's a very, very competitive industry. 209 00:10:05,040 --> 00:10:09,560 Everyone's opening up somewhere and changing their careers 210 00:10:09,560 --> 00:10:10,520 into this as well. 211 00:10:13,880 --> 00:10:16,000 The other side of that is focus on sales. 212 00:10:16,000 --> 00:10:17,600 Now, I know in this industry, we really 213 00:10:17,600 --> 00:10:20,120 don't like looking at the word sales. 214 00:10:20,120 --> 00:10:23,080 But when you're offering a service, you're doing sales. 215 00:10:23,080 --> 00:10:24,560 When you're picking up the phone and you're 216 00:10:24,560 --> 00:10:27,200 talking to your potential customer, 217 00:10:27,200 --> 00:10:30,400 you're finding information, you're getting their history, 218 00:10:30,400 --> 00:10:33,200 let's say a small consultation on the phone, 219 00:10:33,200 --> 00:10:35,040 that's the first step of sales. 220 00:10:35,040 --> 00:10:38,080 So when you look at it, I do put that in there 221 00:10:38,080 --> 00:10:40,440 so that you know that what you're doing, yes, 222 00:10:40,440 --> 00:10:41,560 you love what you're doing. 223 00:10:41,560 --> 00:10:43,280 You want to take care of people. 224 00:10:43,280 --> 00:10:45,680 But know this is a service sale industry, 225 00:10:45,680 --> 00:10:48,280 and that's what you're doing right now. 226 00:10:48,280 --> 00:10:51,400 If you want to read a book, there's a great book, 227 00:10:51,400 --> 00:10:54,120 How to Be a Cut Above Your Competitors. 228 00:10:54,120 --> 00:10:59,280 It's by Nick Dumarito, I think is Dumarute. 229 00:10:59,280 --> 00:11:03,280 And he is actually a great book to look at. 230 00:11:03,280 --> 00:11:04,560 And just understanding a bit more 231 00:11:04,560 --> 00:11:07,040 and then how you can customize that in yourself. 232 00:11:07,040 --> 00:11:11,080 But what he talks about is that people 233 00:11:11,080 --> 00:11:13,120 are trying to build a brand, but they 234 00:11:13,120 --> 00:11:17,560 forget that a good business has a brand. 235 00:11:17,560 --> 00:11:19,960 If you're ready functioning and you're doing well, 236 00:11:19,960 --> 00:11:21,760 you've created a brand for yourself. 237 00:11:21,760 --> 00:11:24,360 So you don't have to start by creating a brand 238 00:11:24,360 --> 00:11:27,640 and then doing clients and producing from there. 239 00:11:27,640 --> 00:11:30,520 It's really looking at more than your logo, 240 00:11:30,520 --> 00:11:33,840 more than your menu or your paper. 241 00:11:33,840 --> 00:11:36,560 The websites are important, your social media. 242 00:11:36,560 --> 00:11:41,040 But really focus on your clients and what brand 243 00:11:41,040 --> 00:11:42,600 is working for them. 244 00:11:42,600 --> 00:11:44,760 Because that's why they're coming back to you all the time. 245 00:11:44,760 --> 00:11:48,600 So really focus on bringing out what you're doing with the clients 246 00:11:48,600 --> 00:11:53,160 and give them a reason to why they're going to talk about you 247 00:11:53,160 --> 00:11:56,040 and your place or your place of service. 248 00:11:56,040 --> 00:11:58,040 And that is your brand when they do that. 249 00:12:01,960 --> 00:12:05,840 Now, if you have staff or you're looking to have staff, 250 00:12:05,840 --> 00:12:09,880 of course, if the employees are happy, the customers follow. 251 00:12:09,880 --> 00:12:12,800 And that's a big part that team building with your staffing. 252 00:12:12,800 --> 00:12:16,920 And that's a whole other, probably, a workshop on that. 253 00:12:16,920 --> 00:12:19,960 If you're a solo entrepreneur, that's great. 254 00:12:19,960 --> 00:12:20,880 It's yourself. 255 00:12:20,880 --> 00:12:23,120 But if you have any staff, then you really 256 00:12:23,120 --> 00:12:27,480 want to make sure that you are focused on your staff 257 00:12:27,480 --> 00:12:30,440 understanding the bottom line of your business 258 00:12:30,440 --> 00:12:33,960 and the team effort of everyone doing it together. 259 00:12:33,960 --> 00:12:37,080 I owned a spa for over 15 years. 260 00:12:37,080 --> 00:12:38,920 And I had staff. 261 00:12:38,920 --> 00:12:42,600 And you have your core staff that come through. 262 00:12:42,600 --> 00:12:45,000 And then you have some part times or that type of thing, 263 00:12:45,000 --> 00:12:48,200 depending how large your premises place is, 264 00:12:48,200 --> 00:12:51,600 but really, really focusing on the employee 265 00:12:51,600 --> 00:12:55,640 and what their needs are will be essential to the growth of it. 266 00:12:55,640 --> 00:13:00,920 And then sharing what yours are as well as it is your business. 267 00:13:00,920 --> 00:13:03,320 But if you take that team together in it, 268 00:13:03,320 --> 00:13:07,920 and that will unite everyone and focus on the bottom line 269 00:13:07,920 --> 00:13:10,040 and what the goals are, what are the strategies, 270 00:13:10,040 --> 00:13:12,920 how do we move forward, listening to what they have to say 271 00:13:12,920 --> 00:13:16,080 and their ideas and if it works to bring in their ideas, 272 00:13:16,080 --> 00:13:17,520 it boosts the morale as well. 273 00:13:17,520 --> 00:13:22,560 So sometimes giving your staff the input and hearing them works. 274 00:13:22,560 --> 00:13:24,680 And you just have to be honest and say, 275 00:13:24,680 --> 00:13:26,080 well, I would love to do that. 276 00:13:26,080 --> 00:13:27,640 We can't afford that right now. 277 00:13:27,640 --> 00:13:29,240 So what are some other options we 278 00:13:29,240 --> 00:13:32,120 can do to make this happen, whether they're 279 00:13:32,120 --> 00:13:36,240 advertising or bringing in new products or whatever it may be. 280 00:13:36,240 --> 00:13:40,120 Taking them on a team building program or something 281 00:13:40,120 --> 00:13:45,360 is just finding out what's best and what works for both of you. 282 00:13:45,360 --> 00:13:49,320 It's a fun balance, and that one. 283 00:13:49,320 --> 00:13:52,080 Additional things that you would want to consider. 284 00:13:52,080 --> 00:13:57,000 So we can think, again, our COVID times, 285 00:13:57,000 --> 00:14:01,520 most have been talk to your service and cleaning 286 00:14:01,520 --> 00:14:06,120 in this industry, but it did heighten our sanitation process. 287 00:14:06,120 --> 00:14:10,840 It made everyone else more aware of what goes on in our industry 288 00:14:10,840 --> 00:14:12,880 in that treatment room, which I think 289 00:14:12,880 --> 00:14:17,040 is great because it set the bar higher on the cleansing side 290 00:14:17,040 --> 00:14:19,080 of things and cleaning. 291 00:14:19,080 --> 00:14:22,440 And tell your clients what they're doing, especially 292 00:14:22,440 --> 00:14:23,400 if they're new. 293 00:14:23,400 --> 00:14:25,600 So I just want to share with you our process here 294 00:14:25,600 --> 00:14:27,040 of how we clean. 295 00:14:27,040 --> 00:14:29,640 Most people are going to ask, but they're watching 296 00:14:29,640 --> 00:14:31,520 and they're looking. 297 00:14:31,520 --> 00:14:34,520 Not many people are going to say anything, 298 00:14:34,520 --> 00:14:37,440 but you do know that most people are going to notice something 299 00:14:37,440 --> 00:14:39,840 around and what you're doing and how you do it. 300 00:14:39,840 --> 00:14:42,200 So it's really good to share that. 301 00:14:42,200 --> 00:14:45,040 And again, like I said, the public side of this 302 00:14:45,040 --> 00:14:48,280 is a hyper-awareness of cleansiness 303 00:14:48,280 --> 00:14:50,200 and how are you disinfecting everything 304 00:14:50,200 --> 00:14:54,840 and keeping them safe and your staff safe. 305 00:14:54,840 --> 00:14:56,240 Technology changed as well. 306 00:14:56,240 --> 00:14:58,560 A lot of people, well, I shouldn't say it changed, 307 00:14:58,560 --> 00:15:01,120 more people got involved with it. 308 00:15:01,120 --> 00:15:04,120 For example, this Zoom meetings, things like that. 309 00:15:04,120 --> 00:15:08,280 It's a great way to check in with your customers 310 00:15:08,280 --> 00:15:10,960 if this week you can still see it face to face. 311 00:15:10,960 --> 00:15:13,920 Phone calls fine too, but sometimes 312 00:15:13,920 --> 00:15:16,360 preliminary consultations can be done. 313 00:15:16,360 --> 00:15:19,480 Or they live out of town or they're far away 314 00:15:19,480 --> 00:15:21,680 and they can't come in to the premise 315 00:15:21,680 --> 00:15:24,600 you might want to consider bringing technology 316 00:15:24,600 --> 00:15:28,040 into your place of business so that you can have more 317 00:15:28,040 --> 00:15:30,760 touch points and check-ins with your customers. 318 00:15:30,760 --> 00:15:35,080 Keep in mind, I mean, the most important, I guess, 319 00:15:35,080 --> 00:15:37,480 per furs is in-person. 320 00:15:37,480 --> 00:15:39,400 So always offer that first. 321 00:15:39,400 --> 00:15:42,560 But if you do need to check in with them 322 00:15:42,560 --> 00:15:45,320 because they're out of town or they drive quite far 323 00:15:45,320 --> 00:15:49,400 to come see you or they're in a very busy lifestyle, 324 00:15:49,400 --> 00:15:51,480 offer them a check-in that way. 325 00:15:51,480 --> 00:15:53,680 It's amazing what they'll appreciate 326 00:15:53,680 --> 00:15:55,400 that kind of wow that you're doing for them, 327 00:15:55,400 --> 00:15:58,120 really taking care of them. 328 00:15:58,120 --> 00:16:01,280 Optimizing their internal health. 329 00:16:01,280 --> 00:16:04,760 So a lot of people are looking at what they're doing 330 00:16:04,760 --> 00:16:06,800 internally with their own health. 331 00:16:06,800 --> 00:16:08,720 So what does that mean for you? 332 00:16:08,720 --> 00:16:11,240 Well, you need to know what they're taking. 333 00:16:11,240 --> 00:16:13,920 What medications are they taking? 334 00:16:13,920 --> 00:16:15,960 Have they changed their food? 335 00:16:15,960 --> 00:16:17,120 Are they changing their diet? 336 00:16:17,120 --> 00:16:20,320 Have they changed their regimes of what they're doing? 337 00:16:20,320 --> 00:16:25,240 Because if they're looking at boosting their immune systems, 338 00:16:25,240 --> 00:16:28,840 fighting inflammation of their body, exercising again, 339 00:16:28,840 --> 00:16:30,320 it can change their skin. 340 00:16:30,320 --> 00:16:34,400 It can change their hair, nails, and skin, right? 341 00:16:34,400 --> 00:16:36,520 Because it's focusing on the inside. 342 00:16:36,520 --> 00:16:40,280 And there are some medications out there, 343 00:16:40,280 --> 00:16:44,360 even herbal side, that you cannot mix with essential oils 344 00:16:44,360 --> 00:16:45,240 or botanical. 345 00:16:45,240 --> 00:16:49,920 So if you're using skincare or foot care, pan care, 346 00:16:49,920 --> 00:16:51,920 things like that, body care, products, 347 00:16:51,920 --> 00:16:53,240 some of them are botanicals. 348 00:16:53,240 --> 00:16:55,960 You need to know if there's any interference with what 349 00:16:55,960 --> 00:16:56,520 they're taking. 350 00:16:56,520 --> 00:16:58,880 So please, please make sure you're doing your consultations 351 00:16:58,880 --> 00:17:03,640 and asking them and tell them why you're asking these private 352 00:17:03,640 --> 00:17:04,240 questions. 353 00:17:04,240 --> 00:17:07,680 Because you want to know if they're 354 00:17:07,680 --> 00:17:09,000 taking things with them. 355 00:17:09,000 --> 00:17:12,240 They're seeing a herbologist or a natural path, things 356 00:17:12,240 --> 00:17:12,800 like that. 357 00:17:12,800 --> 00:17:14,320 And you're using skincare. 358 00:17:14,320 --> 00:17:17,760 It can create an effect on their skin. 359 00:17:17,760 --> 00:17:19,160 So just keep that in mind. 360 00:17:19,160 --> 00:17:20,880 Ask those quick questions. 361 00:17:20,880 --> 00:17:21,640 They're important. 362 00:17:21,640 --> 00:17:24,720 And don't be scared to take your phone and Google it. 363 00:17:24,720 --> 00:17:27,600 So do you know what the adverse effects of this is? 364 00:17:27,600 --> 00:17:29,400 Would there be any issues? 365 00:17:29,400 --> 00:17:30,280 Say, well, you know what? 366 00:17:30,280 --> 00:17:31,840 I'm going to Google that. 367 00:17:31,840 --> 00:17:33,880 So you're going to take your phone, and you're going to pull it 368 00:17:33,880 --> 00:17:35,560 up, and you're going to find out the information. 369 00:17:35,560 --> 00:17:37,600 So I really want to make sure there's not 370 00:17:37,600 --> 00:17:40,640 going to be any problems, any contraindications 371 00:17:40,640 --> 00:17:45,080 with the products we're using today in your service. 372 00:17:45,080 --> 00:17:49,200 The other thing is the rise of at home beauty treatments. 373 00:17:49,200 --> 00:17:53,440 And again, we can thank that for the closure, which is OK. 374 00:17:53,440 --> 00:17:54,600 It's a good thing. 375 00:17:54,600 --> 00:17:57,600 But I'm going to ask you, why have you 376 00:17:57,600 --> 00:18:03,120 gone on Google or Amazon or Pinterest, anything like that? 377 00:18:03,120 --> 00:18:06,600 They're promoting this for them to do this at home. 378 00:18:06,600 --> 00:18:12,720 So I'm asking, why are they buying it from Walmart and Amazon? 379 00:18:12,720 --> 00:18:14,080 Why aren't they buying it from you? 380 00:18:14,080 --> 00:18:15,720 Why aren't you bringing this in? 381 00:18:15,720 --> 00:18:18,800 Because then what you can do is help them understand 382 00:18:18,800 --> 00:18:22,280 how to use the tools and to best support their treatment 383 00:18:22,280 --> 00:18:23,000 services. 384 00:18:23,000 --> 00:18:28,080 So if you're doing a lifting treatment 385 00:18:28,080 --> 00:18:30,760 and you want to give them the light therapy, 386 00:18:30,760 --> 00:18:36,040 there's so many affordable, handheld technology devices 387 00:18:36,040 --> 00:18:38,720 that they can use and better support their treatments. 388 00:18:38,720 --> 00:18:40,760 They're going to get even more from it. 389 00:18:40,760 --> 00:18:43,680 You know, it's like someone's seeing a personal trainer. 390 00:18:43,680 --> 00:18:45,640 They're going to go home and do the program. 391 00:18:45,640 --> 00:18:47,400 So think of yourself that way. 392 00:18:47,400 --> 00:18:49,960 They're going to come see you for that initial training 393 00:18:49,960 --> 00:18:52,800 session and come see you for your service. 394 00:18:52,800 --> 00:18:54,880 You're going to send them home with homework 395 00:18:54,880 --> 00:18:57,040 and what to do to better it. 396 00:18:57,040 --> 00:18:58,680 So think of it that way. 397 00:18:58,680 --> 00:18:59,600 It's a great way. 398 00:18:59,600 --> 00:19:02,040 And yes, some of the products and tools out there 399 00:19:02,040 --> 00:19:05,360 that they have, they're not going to be as strong as what we 400 00:19:05,360 --> 00:19:07,000 can offer in our treatment room. 401 00:19:07,000 --> 00:19:08,440 And you just want to explain that. 402 00:19:08,440 --> 00:19:11,280 It's for safety reasons for them. 403 00:19:11,280 --> 00:19:13,960 But it definitely can help them for sure. 404 00:19:13,960 --> 00:19:16,560 It's going to actually better you. 405 00:19:16,560 --> 00:19:20,000 So it's a great way of an educational side of things 406 00:19:20,000 --> 00:19:21,160 for them. 407 00:19:21,160 --> 00:19:23,440 If you take the time to do it, and if you're not 408 00:19:23,440 --> 00:19:26,280 sure how to do that, when you're purchasing a product, 409 00:19:26,280 --> 00:19:27,760 you just need to let us know. 410 00:19:32,400 --> 00:19:33,400 All right. 411 00:19:33,400 --> 00:19:34,840 Just a quick review. 412 00:19:34,840 --> 00:19:38,320 So those were the last four points that we talked about. 413 00:19:38,320 --> 00:19:41,640 So that brand facelift, strategies for success. 414 00:19:41,640 --> 00:19:42,800 So just take a look. 415 00:19:42,800 --> 00:19:43,640 Keep it small. 416 00:19:43,640 --> 00:19:45,480 Keep it simple. 417 00:19:45,480 --> 00:19:51,560 Do you have an infrared blanket to bring in 418 00:19:51,560 --> 00:19:52,680 during your services? 419 00:19:52,680 --> 00:19:55,160 Do you want to change the music? 420 00:19:55,160 --> 00:19:57,360 You really want to understand your customers 421 00:19:57,360 --> 00:19:59,560 and clearly define objectives of what 422 00:19:59,560 --> 00:20:01,240 you're going to do with them. 423 00:20:01,240 --> 00:20:04,920 Focus on that sale that we talked about earlier. 424 00:20:04,920 --> 00:20:07,120 The brand is born out of doing good business. 425 00:20:07,120 --> 00:20:07,840 Remember that. 426 00:20:07,840 --> 00:20:10,680 You don't have to create your brand first. 427 00:20:10,680 --> 00:20:14,480 You just doing your good business creates the brand. 428 00:20:14,480 --> 00:20:18,320 And profits will follow if customers and employees are 429 00:20:18,320 --> 00:20:18,920 happy. 430 00:20:18,920 --> 00:20:21,800 So think of it that way too. 431 00:20:21,800 --> 00:20:24,720 Again, like I said, the heightened sanitation procedures. 432 00:20:24,720 --> 00:20:27,560 There's a free workshop online. 433 00:20:27,560 --> 00:20:32,320 You can see it on our website at beautycult.ca and our workshops. 434 00:20:32,320 --> 00:20:34,080 And you can actually just sign up for that. 435 00:20:34,080 --> 00:20:37,360 And you can put up another little certificate saying, 436 00:20:37,360 --> 00:20:40,520 you know, I took another course on keeping up 437 00:20:40,520 --> 00:20:42,880 with sanitation and sterilization, 438 00:20:42,880 --> 00:20:45,480 showing interest that you care is really important 439 00:20:45,480 --> 00:20:48,200 for your customers and clients to know that. 440 00:20:48,200 --> 00:20:49,560 Do check-ins. 441 00:20:49,560 --> 00:20:50,640 Have you scheduled that? 442 00:20:50,640 --> 00:20:53,520 Or do you just do a facial and send them on their way? 443 00:20:53,520 --> 00:20:55,880 Do you follow up with them and see? 444 00:20:55,880 --> 00:20:58,320 I know there's a lot to do, but it's important. 445 00:20:58,320 --> 00:21:00,400 It doesn't take long to set it in your time 446 00:21:00,400 --> 00:21:03,200 and in your schedule to do it. 447 00:21:03,200 --> 00:21:04,680 If you have staff, it's a great way 448 00:21:04,680 --> 00:21:06,840 to have them involved with it too. 449 00:21:06,840 --> 00:21:08,480 And they can assist with that. 450 00:21:08,480 --> 00:21:13,120 And optimizing, understanding the client's internal health 451 00:21:13,120 --> 00:21:15,720 side of things and what they're doing. 452 00:21:15,720 --> 00:21:19,800 Again, no matter what service, derma planning, microdermabrasion, 453 00:21:19,800 --> 00:21:23,600 facials, pedicures, waxing, it doesn't matter. 454 00:21:23,600 --> 00:21:25,480 You need to ask those questions to see 455 00:21:25,480 --> 00:21:27,880 if there's going to be any problems at all, 456 00:21:27,880 --> 00:21:29,520 any contraindications. 457 00:21:29,520 --> 00:21:31,960 And when in doubt, you don't do it. 458 00:21:31,960 --> 00:21:33,320 Tell them why. 459 00:21:33,320 --> 00:21:34,200 So you know what? 460 00:21:34,200 --> 00:21:36,120 I really don't want to try this. 461 00:21:36,120 --> 00:21:40,240 Or we could just try, you do a little test on them 462 00:21:40,240 --> 00:21:41,320 and say, let's try that. 463 00:21:41,320 --> 00:21:43,160 That's why the consultation is important, 464 00:21:43,160 --> 00:21:45,600 before they come in for the treatment as well. 465 00:21:45,600 --> 00:21:47,800 That's important because then you can talk to them then. 466 00:21:47,800 --> 00:21:50,520 And if you have online booking systems, 467 00:21:50,520 --> 00:21:53,240 you can actually upload a lot of your forms right there too. 468 00:21:53,240 --> 00:21:55,960 If you haven't been doing that, just check out 469 00:21:55,960 --> 00:21:57,240 on your help side of things. 470 00:21:57,240 --> 00:21:58,320 And they should have it on there. 471 00:21:58,320 --> 00:22:01,080 Usually there's a contact number that someone in support 472 00:22:01,080 --> 00:22:02,040 can help you with that. 473 00:22:02,040 --> 00:22:03,840 You can get your forms up and then you 474 00:22:03,840 --> 00:22:05,040 can take a look at that too. 475 00:22:05,040 --> 00:22:07,680 So if you do need to schedule a full call to discuss, 476 00:22:07,680 --> 00:22:09,120 then that's probably the best way. 477 00:22:09,120 --> 00:22:10,320 And it saves everyone trouble. 478 00:22:10,320 --> 00:22:11,920 I mean, you don't want to disappoint them 479 00:22:11,920 --> 00:22:13,920 when they come in through the door and then you say, 480 00:22:13,920 --> 00:22:15,240 well, I can't do this today. 481 00:22:15,240 --> 00:22:18,320 So try to find a way to beat that so that they can actually 482 00:22:18,320 --> 00:22:22,280 see that you're carrying a couple of service about them 483 00:22:22,280 --> 00:22:26,520 and not just the end result of the dollar coming in your door. 484 00:22:26,520 --> 00:22:29,840 And then that rise up at home beauty treatments. 485 00:22:29,840 --> 00:22:33,040 What are some things you can maybe offer your customers 486 00:22:33,040 --> 00:22:38,040 as a retail to send home and have them work on it? 487 00:22:38,040 --> 00:22:40,280 So you set the program for them. 488 00:22:40,280 --> 00:22:42,440 Like I said, think of it like a person trainer. 489 00:22:42,440 --> 00:22:45,160 A person trainer has a person meet with them maybe once a week, 490 00:22:45,160 --> 00:22:48,040 maybe three times a week in person. 491 00:22:48,040 --> 00:22:50,520 They're coming in for that session and then they're going home 492 00:22:50,520 --> 00:22:52,000 and they have homework to follow. 493 00:22:52,000 --> 00:22:53,240 So keep that in mind. 494 00:22:53,240 --> 00:22:56,680 That's a great way to bring that approach to it. 495 00:22:56,680 --> 00:23:01,360 Yeah, so that is our discussion for today. 496 00:23:01,360 --> 00:23:05,320 If you want to see the recording, it'll be up. 497 00:23:05,320 --> 00:23:07,640 It's just going to give us some time to see it again. 498 00:23:07,640 --> 00:23:09,680 It'll be eventually a whole list of them 499 00:23:09,680 --> 00:23:12,560 that you can go back and see all of the presentations 500 00:23:12,560 --> 00:23:14,320 that we bring forward. 501 00:23:14,320 --> 00:23:16,920 And I do appreciate the questions that come in. 502 00:23:16,920 --> 00:23:19,040 We're going to cover that right away. 503 00:23:19,040 --> 00:23:22,760 The end here and the topic ideas that are coming through. 504 00:23:22,760 --> 00:23:23,920 Thank you so much. 505 00:23:23,920 --> 00:23:25,320 I appreciate that. 506 00:23:25,320 --> 00:23:28,200 We will be running this every Wednesday, 507 00:23:28,200 --> 00:23:30,240 the first of the month. 508 00:23:30,240 --> 00:23:32,280 The first Wednesday of every month. 509 00:23:32,280 --> 00:23:35,200 And I just wanted to present you to something new 510 00:23:35,200 --> 00:23:38,280 because a lot of the questions that people have been asking 511 00:23:38,280 --> 00:23:41,280 is about their business and how to grow. 512 00:23:41,280 --> 00:23:44,160 So we're excited that this summer, 513 00:23:44,160 --> 00:23:45,280 we've been working on this. 514 00:23:45,280 --> 00:23:47,280 I've been working on this for you. 515 00:23:47,280 --> 00:23:49,400 I've been hearing what you're asking. 516 00:23:49,400 --> 00:23:50,120 So is Tara. 517 00:23:50,120 --> 00:23:55,480 We've heard the questions and the challenges and what to do. 518 00:23:55,480 --> 00:23:59,400 So we've created a beauty biz summer boot camp. 519 00:23:59,400 --> 00:24:01,560 And these are the topics with it. 520 00:24:01,560 --> 00:24:03,800 So what we're going to cover. 521 00:24:03,800 --> 00:24:06,120 Now you can do these separately if you like, 522 00:24:06,120 --> 00:24:09,960 but part of the beauty biz summer boot camp program 523 00:24:09,960 --> 00:24:12,240 with this business training, you actually 524 00:24:12,240 --> 00:24:14,600 get a free mentorship as well. 525 00:24:14,600 --> 00:24:17,320 So if you're looking for more detail on that, 526 00:24:17,320 --> 00:24:18,960 that's going to come. 527 00:24:18,960 --> 00:24:20,640 I just wanted to present you here. 528 00:24:20,640 --> 00:24:22,280 So it's the startup. 529 00:24:22,280 --> 00:24:23,600 So you're going to hear in business. 530 00:24:23,600 --> 00:24:26,480 Maybe there's some things you've missed and didn't know about 531 00:24:26,480 --> 00:24:29,000 or how to better organize that. 532 00:24:29,000 --> 00:24:30,880 The ins and outs of solipreneurs. 533 00:24:30,880 --> 00:24:33,320 We have a lot of people who are self-employed doing 534 00:24:33,320 --> 00:24:36,560 their own thing on the side or trying to build that business 535 00:24:36,560 --> 00:24:39,360 so they can get out of their other day to day job. 536 00:24:39,360 --> 00:24:41,640 They want to do this full time. 537 00:24:41,640 --> 00:24:42,720 Where does all the money go? 538 00:24:42,720 --> 00:24:43,920 Like you're not understanding. 539 00:24:43,920 --> 00:24:46,760 Like money's coming in, but you're not seeing. 540 00:24:46,760 --> 00:24:47,920 How is it disappearing? 541 00:24:47,920 --> 00:24:49,400 And how come I don't have money at the end 542 00:24:49,400 --> 00:24:52,960 to buy more retail product or to buy this new machine that's 543 00:24:52,960 --> 00:24:54,000 coming through? 544 00:24:54,000 --> 00:24:56,280 So we sit down and go through everything. 545 00:24:56,280 --> 00:24:58,600 The wow factor is a big one. 546 00:24:58,600 --> 00:25:00,800 What sets your place apart? 547 00:25:00,800 --> 00:25:04,360 And how to make it bigger and better? 548 00:25:04,360 --> 00:25:06,800 And when they think of a place that they want to come to, 549 00:25:06,800 --> 00:25:08,360 they want to come to you. 550 00:25:08,360 --> 00:25:10,960 And growing your salon's all business. 551 00:25:10,960 --> 00:25:12,080 And then build your books. 552 00:25:12,080 --> 00:25:15,640 So how do you build up yourself so your clientele 553 00:25:15,640 --> 00:25:17,200 coming through the door? 554 00:25:17,200 --> 00:25:21,040 More details are on our website to each of the course separately. 555 00:25:21,040 --> 00:25:23,480 But with, like I said, the summer boot camp, 556 00:25:23,480 --> 00:25:25,960 how this will work. 557 00:25:25,960 --> 00:25:28,840 The beauty of the summer boot camp is free mentorship. 558 00:25:28,840 --> 00:25:32,400 So every week we'll meet via Zoom. 559 00:25:32,400 --> 00:25:34,600 And so it doesn't matter where you are. 560 00:25:34,600 --> 00:25:37,440 And we sit and discuss your business privately. 561 00:25:37,440 --> 00:25:40,760 So even if there's a group of people taking this class, 562 00:25:40,760 --> 00:25:44,200 this program all summer, we meet with the theory side of it. 563 00:25:44,200 --> 00:25:48,800 I give you some detailed things to work on your business. 564 00:25:48,800 --> 00:25:51,760 And then we discuss every week. 565 00:25:51,760 --> 00:25:53,920 I'll make the time for each one of you. 566 00:25:53,920 --> 00:25:55,200 And that part is free. 567 00:25:55,200 --> 00:25:57,240 So it's free mentorship with this program. 568 00:25:57,240 --> 00:25:58,920 So if you're looking for more information, 569 00:25:58,920 --> 00:26:01,440 you can always contact me directly or next time 570 00:26:01,440 --> 00:26:04,560 if you happen to be here, pop in and we can chat about it. 571 00:26:04,560 --> 00:26:05,280 OK? 572 00:26:05,280 --> 00:26:06,160 So watch for that. 573 00:26:06,160 --> 00:26:08,200 It will be coming out in email very soon. 574 00:26:08,200 --> 00:26:11,120 So it'll be starting July. 575 00:26:11,120 --> 00:26:11,800 Moving on. 576 00:26:11,800 --> 00:26:14,200 So we're pretty excited about that one. 577 00:26:14,200 --> 00:26:16,160 Questions that came through. 578 00:26:16,160 --> 00:26:17,840 So thank you again for submitting them. 579 00:26:17,840 --> 00:26:19,080 There's many of them. 580 00:26:19,080 --> 00:26:21,280 And I'm trying to go down the list 581 00:26:21,280 --> 00:26:24,840 so I get everything that's been coming on since day one. 582 00:26:24,840 --> 00:26:26,600 One of the questions we had was benefits 583 00:26:26,600 --> 00:26:29,600 of having more than one facial. 584 00:26:29,600 --> 00:26:31,440 Now, that was an elaborated. 585 00:26:31,440 --> 00:26:33,440 So I'm thinking what they're asking for 586 00:26:33,440 --> 00:26:36,760 is why would you have more than one type of facial 587 00:26:36,760 --> 00:26:37,880 if you have a product line? 588 00:26:37,880 --> 00:26:40,240 So it's really, again, finding your niche, 589 00:26:40,240 --> 00:26:43,280 your edge of your business and what sets it apart. 590 00:26:43,280 --> 00:26:47,840 And it can be very beneficial because it's not one, only one 591 00:26:47,840 --> 00:26:48,840 type of facial. 592 00:26:48,840 --> 00:26:50,400 It depends what your strategies are. 593 00:26:50,400 --> 00:26:51,680 What are your goals? 594 00:26:51,680 --> 00:26:57,040 If you look at your population of age could be different, 595 00:26:57,040 --> 00:27:00,120 demographic different, skin different, 596 00:27:00,120 --> 00:27:03,600 environmentally different, genetically different. 597 00:27:03,600 --> 00:27:04,760 There's different people. 598 00:27:04,760 --> 00:27:07,680 Like every 30-year-old does not have the same skin. 599 00:27:07,680 --> 00:27:11,880 So you need to maybe customize or change the name 600 00:27:11,880 --> 00:27:12,920 and add a few things. 601 00:27:12,920 --> 00:27:15,320 Because people, yes, you've got to be creative and come up 602 00:27:15,320 --> 00:27:17,200 with some fun names sometimes. 603 00:27:17,200 --> 00:27:18,920 But that's part of the fun of it too. 604 00:27:18,920 --> 00:27:20,960 And sometimes you keep involved with your staff 605 00:27:20,960 --> 00:27:25,040 if you don't have staff, then involve your clients with it. 606 00:27:25,040 --> 00:27:27,760 With the growing percentage of medispawns opening, 607 00:27:27,760 --> 00:27:32,040 how do the natural holistic options stay competitive? 608 00:27:32,040 --> 00:27:33,600 Well, after today's presentation, 609 00:27:33,600 --> 00:27:37,200 I think that's quite self-efficient as we discussed. 610 00:27:37,200 --> 00:27:38,760 This is what people are looking for. 611 00:27:38,760 --> 00:27:40,680 They're looking for self-care. 612 00:27:40,680 --> 00:27:43,640 They're looking for the wellness side of this. 613 00:27:43,640 --> 00:27:46,480 They're not looking for the medical side as much 614 00:27:46,480 --> 00:27:48,440 as they are looking for this side of things. 615 00:27:48,440 --> 00:27:51,560 So if you can put that all together, one little pretty 616 00:27:51,560 --> 00:27:54,840 basket of service for them and create that for them, 617 00:27:54,840 --> 00:27:59,880 that environment, right down to their first meeting with you, 618 00:27:59,880 --> 00:28:02,040 whether it's virtual or on the phone, 619 00:28:02,040 --> 00:28:03,960 when they first come through the door, 620 00:28:03,960 --> 00:28:05,880 how do you set up the room? 621 00:28:05,880 --> 00:28:08,040 What's the ambience of the room? 622 00:28:08,040 --> 00:28:08,840 Is it quiet? 623 00:28:08,840 --> 00:28:10,120 Is it, you know, find out? 624 00:28:10,120 --> 00:28:13,240 Like they're super busy people. 625 00:28:13,240 --> 00:28:15,640 And they know, I just can't wait for this, 626 00:28:15,640 --> 00:28:17,320 even though it's a bikini wax. 627 00:28:17,320 --> 00:28:19,200 Say, you know what, maybe don't rush into it. 628 00:28:19,200 --> 00:28:21,880 Get in the minute to just lie there for a moment. 629 00:28:21,880 --> 00:28:24,040 So, you know, I'm just going to give you a couple of minutes. 630 00:28:24,040 --> 00:28:26,400 Just take your time, listen to the music. 631 00:28:26,400 --> 00:28:28,160 I'll be back in a few minutes. 632 00:28:28,160 --> 00:28:30,120 If you can spare the few minutes, 633 00:28:30,120 --> 00:28:32,960 it will be a big, big thing for them. 634 00:28:32,960 --> 00:28:35,960 So hopefully that helps on that question. 635 00:28:35,960 --> 00:28:37,920 Is nose waxing safe? 636 00:28:37,920 --> 00:28:41,240 And do we need a certificate for insurance? 637 00:28:41,240 --> 00:28:45,120 For thus, if we already have basic waxing certificates. 638 00:28:45,120 --> 00:28:49,800 So I would recommend contacting your insurance company. 639 00:28:49,800 --> 00:28:52,760 Anytime you have a change in your service, 640 00:28:52,760 --> 00:28:55,120 you want to make sure that it's covered. 641 00:28:55,120 --> 00:28:57,240 More than likely you don't need that, 642 00:28:57,240 --> 00:29:00,040 depending on if you're living in the United States, 643 00:29:00,040 --> 00:29:03,000 your state itself might have regulations. 644 00:29:03,000 --> 00:29:05,760 Here in Canada, you don't have to have 645 00:29:05,760 --> 00:29:08,280 just your waxing certificate. 646 00:29:08,280 --> 00:29:11,400 Maybe take a workshop on it if you've never done one before. 647 00:29:11,400 --> 00:29:13,520 It's quite simple to do. 648 00:29:13,520 --> 00:29:15,800 One thing to keep in mind, 649 00:29:15,800 --> 00:29:18,440 I know around the world, they do it a little differently, 650 00:29:18,440 --> 00:29:22,560 but you don't want to take the wax stick 651 00:29:22,560 --> 00:29:24,840 and put it right up the nose. 652 00:29:24,840 --> 00:29:25,680 Okay? 653 00:29:25,680 --> 00:29:29,480 You just want to close the nose and rub it into the inside. 654 00:29:29,480 --> 00:29:32,360 Cause you only want kind of what's coming out on the ends 655 00:29:32,360 --> 00:29:33,800 and the ears as well, 656 00:29:33,800 --> 00:29:36,440 because those little hairs way up there 657 00:29:36,440 --> 00:29:39,080 are actually protecting your body 658 00:29:39,080 --> 00:29:42,120 because it's actually an opening into your body 659 00:29:42,120 --> 00:29:43,480 and same with the ears. 660 00:29:43,480 --> 00:29:45,440 So you don't want to have infection 661 00:29:45,440 --> 00:29:48,600 happening any bacterial infections. 662 00:29:48,600 --> 00:29:51,920 So removing all the hairs and not advised for sure. 663 00:29:51,920 --> 00:29:54,200 And if you have more questions about that, 664 00:29:54,200 --> 00:29:56,800 if you carry the baritone wax with us, 665 00:29:56,800 --> 00:29:57,960 feel free to give us a call 666 00:29:57,960 --> 00:30:00,400 and we can even do a demo for you as well. 667 00:30:03,640 --> 00:30:04,640 All right. 668 00:30:05,800 --> 00:30:09,080 So that is our presentation today. 669 00:30:09,080 --> 00:30:11,480 I want to thank you very much for coming. 670 00:30:11,480 --> 00:30:13,640 I was trying to keep this one within half an hour 671 00:30:13,640 --> 00:30:16,040 because I know you're very busy people. 672 00:30:16,040 --> 00:30:20,320 And again, please reach out anytime if you need anything. 673 00:30:20,320 --> 00:30:21,560 Thanks for joining me. 674 00:30:21,560 --> 00:30:41,080 Thanks for listening to Beauty Babble.