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Welcome to episode number three of Dan Time. I'm your host Dan McCardell. It's good to

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have you here. Thanks for taking a look around the Daniverse. This is a podcast for people

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who just like to hear interesting conversations with different types of people, different

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backgrounds and I guess for the first few weeks, we'll keep it going as long as there's

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still some interest. You're going to hear Dan after Dan after Dan, but not the same

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Dan. So you'll have a good bit of variety and this week is no different. Let me recap

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really quickly. I just want to drop a couple quotes from the first two episodes. Jim Powell

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kicked us off episode one. A great takeaway from that conversation was you got to be happy.

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You just got to be happy in this world. And I know it's hard and I know it's a daily

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effort for a lot of you people. It is for me too, but you got to work at it. Take a

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look around. What's your workplace like? How are those people? Who are your friends? Who

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are your family members? Look around your house. Are people bringing you down? Are they

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bringing you up? Try to identify people that make you happy, that bring something to the

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table, something you want to emulate and just a positive attitude and hang on to that. And

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episode two, Dan Weinrib, a great conversation. I can't wait to bring it back for the playoffs

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in a couple of months. An awesome quote from Dan was some advice he received from his mom

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long time ago when he had just won a very close race. And it was keep in mind the people

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who have always been on board, your longtime friends, people that knew you before you were

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a big deal and they're still here. They're still your friends. And then I try to identify

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the people who came along right when you were taken off and maybe they're still here too.

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And then the people who became your friends after you won. You could apply that to your

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life too. Everyone's maybe been on top for a minute, for a while, for a few months, a

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couple of years and then things didn't work out so well and you crashed down. You know

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the people who have been there through all the periods of your life. So I thought that

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was a great reminder. And we've got some more practical advice from another Dan and that

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guy is Dan Lindeman. He is my first on premise sit down interview and I was just stoked to

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speak to this guy. He's been in business longer than the internet has been around continuously

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A&J mugs downtown Pensacola opened in 1953 and Dan bought the business in the late 80s

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and just a wonderful conversation. This is one of the few ceramic shops, mug shops that

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I'm aware of, at least in this region. I don't know how many there are nationally, but great

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guy, a real colorful guy. He's done a lot for Pensacola. He stuck up for the city and

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the citizens on a number of issues. I didn't really get into the weeds on that, but Dan

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is just a wonderful subject and I really enjoyed our conversation. I think you will too. All

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right, some quick stuff about Dan time. So I appreciate the feedback that I've received

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so far. You guys are awesome. I appreciate my listeners from around the country and around

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the world and we are just getting started here. So if you enjoy it, just park it here

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at Dan time. It's always going to be entertaining. I aim to keep this show light, but thoughtful

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if that makes sense. Check us out on the socials. Now I'm on the platform, formerly known as

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Twitter. I've always just said X. Maybe that confuses some people, but used to be Twitter

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at Dan time pod. Then there's Instagram Dan time pod and also Facebook page. Now if you

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go to each page, you'll notice that they get updated differently, different times, might

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be a couple things that are different about each one. So find one you like and there's

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always some interesting content. I have started this segment on Fridays called the Friday

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challenge. So if you, if you enjoy it, leave a comment. If you've got an idea for a Friday

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challenge, you can always reach me. My email is Dan time pod at gmail.com. And remember,

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if you'd like to come on the show, or if you've got a recommendation for a Dan or somebody

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who's connected to a Dan or has no connection to a Dan, but is just a great interview, send

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them my way. And I appreciate everyone downloading, subscribing and leaving a star rating. If

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you like the show, let's get to my interview now with Dan Lindemann from ANJ mugs. He has

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owned ANJ mugs for close to 35 years. The operation actually began by two gentlemen,

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was opened by two gentlemen in 1953 under the name. So original location was on Navy

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Boulevard and they moved it to downtown Pensacola in the mid 80s. And so Dan and his wife have

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been running the shop for almost four decades here. Now some background on Dan and why I

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felt like he was such an interesting subject here. Dan is a Marine Corps veteran. He arrived

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in Pensacola in 1974 at 21 as a flight student. And I think he was really like a lot of people

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just loved the area and kind of saw a vision for himself and his family and started planting

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seeds at that time. But in the Marine Corps, Dan flew the H one Cobra, which I guess sometimes

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called the snake or the Huey Cobra. There's one is actually one like it here. I'm jumping

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ahead a little bit, but Veterans Memorial Park. I'm going to mention some landmarks

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in town for people who have not visited the area. That is a must visit the Veterans Memorial

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Park, but there's a H one either similar or just like it there. Yep. Same one. I actually

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flew that one out in California. I'm going to wrap up with the bio really quick because

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I could just go on and on about this guy. But so he joined the US Marine Corps at 19

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11 years was actually as a flight instructor was a customer of A and J in the I guess late

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seventies into the early eighties and became interested in ceramics. And I guess it was

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just a natural move to take over the business. Dan, I'll I'll let you pick up from here.

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Just let you know, take me back to 1974, you know, or 75 76 when you're getting acclimated

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with Pensacola and you start having these ideas like, Hey, this might be a good place

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to settle down. Yeah, I did. I came here in 1974 as a young second lieutenant, just graduated

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from TBS up in cornico and was coming here for the Naval Aviation Training Command. And

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I got here and immediately fell in love with Pensacola. And I made a promise to myself

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that I would come back, buy a home in the historic district is close to the Hopkins

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boarding house as I could possibly get. And someday own a business downtown. And I came

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back in 1980 as a flight instructor. And I did exactly what I said I was going to do

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back in 1974. So here I am in this business because it is a niche industry. You don't

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see these on every street corner. You don't see them in every city. Were there times in

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the eighties and nineties, early part of the 21st century where times were lean? Was it

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was there ever a period where you thought, I don't know if this was such a great idea

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or have you always built a reputation in the community? And is the business and the brand

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always been strong, I guess? Well, you know, with any small business, it's a struggle.

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It really is. You've got supply side issues, you've got employee issues. Just being in

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small business is like being in hell sometimes. But you just have to have a belief, the tenacity

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to stick with it. And I think the belief, you believe in yourself. And it's kind of

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funny, you talk about a mug shop, you tell people what do you do for a living? You see,

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I make coffee cups and beer steins and they just look at you like you're, yeah, right.

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No, seriously, what do you do? And I say, no, that's exactly what we do. It's a very

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niche business. And in the military, beer steins go back to the 1700s. I mean, people

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had a commemorative beer stein for every regimental unit they were in. And it's just a program

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that we've continued. A lot of pride in ownership of our products. We ship all over the world.

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And we do all the branches of the military. So we're doing something right. And yeah,

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but believe in yourself. And I'm very proud to be the owner of a mug shop. I really am.

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Is it true that everything that's made here is completely American made? Everything that

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we do here is American made and our steins, the bulk of our steins are made at one of

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the oldest potteries in the United States up in East Liverpool, Ohio. Now we have had

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to do some importing from China and Taiwan simply to meet the demand. The potteries in

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the United States pretty much fell off the bandwagon back in the 60s. They just fell

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off and it was all taken over by China. Hence the name China. All your China is made in

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China. But we have stuck with this little place up in East Liverpool, Ohio since 1953.

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We've been buying from them continuously. In fact, their factory was made pre-Civil

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War. It's an amazing little place and they're still in operation and hopefully they'll be

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in operation for years and years to come. So just a very basic overview of how these

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mugs and steins are produced. The logos are attached and then they're baked in kilns.

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How long does that process take? Actually it's called a water slide ceramic decal. We

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screen print, just like a t-shirt shop, we screen print. Instead of ink, we're screen

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printing actual ground up rocks and glass. It's called ceramic glaze. It's suspended

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in a very unique oil and we screen print to a water slide decal paper. If you've, any

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of you guys out there, anybody to tell you the truth, that's made a model airplane or

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a model car and you've got a sheet of decals that you soak in the water and you slide them

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off onto your model, we do the same thing. We print on a decal sheet, soak these things

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in water, slide them onto the mugs, squeeze them down, dry them, put them in a kiln and

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they fire up to about 1600 degrees Fahrenheit. So they are there.

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One thing that I took notice of the first time I met you Dan and walked around the shop

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is you have some very prominent customers going all the way up to the President, to

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Vice Presidents.

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We yeah, you just, you do things like for example, we've got letters from George Bush

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and Dick Cheney after 9-11. We're big dog owners here at the shop. We've always got

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dogs down here and we knew that Cheney and Bush were the same way. So we made them customized

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dog dishes and sent them up to Camp David because we knew they were going to be up there

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and we sent those up there with a little note that hey, we hope that after this crisis has

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been put to bed that you guys can take time and relax a little bit and enjoy your pets

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and we sent them these dog dishes and we got some really nice letters back from George

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Bush and from Dick Cheney both.

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Wow, so you actually jumped ahead and decided to produce these for them and they hadn't

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reached out to you but...

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Yeah we do, we are, the folks at Camp David use us for their coffee cups, beer steins

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and so we've already got a link to the place and we knew that we could get these things

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to them. I called the protocol people up there and said this is what we're going to do and

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they said absolutely send them up and we did and it was, yeah it was pretty neat.

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Is there a story you'd like to share of over the past 34, 35 years of that door opening

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and some dignitary or somebody, I mean you probably never know who's going to walk in

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here but have you had someone walk in and where you thought wow...

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We haven't had any presidents or anything like that walk in.

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Are they usually call or...

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God, there's been a lot to be honest with you. I don't even know where to go with this,

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it kind of caught me off guard.

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Oh that's okay.

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But yeah we've had some very unique folks walk in and sit down and visit and again the

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shop if you walk by it, there are not a lot of mug shops anywhere and we don't look like

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a mug shop, we look like an antique shop or a curiosity shop and I guess the curiosity

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side is what draws people in and they come like, what's the name of the magician, the

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big guy that made the Niagara Falls disappear and everything?

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Oh Copperfield?

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David Copperfield came in and spent about two hours in here and he was just mesmerized

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by the place and he actually sat down over in that chair right over there and just, you

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don't mind if I just kind of sit down and absorb this place for a while do you?

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Dan it really, it has a museum quality to it.

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When you walk in, I can promise you guys, if you walk in here you're not going to see

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anything like it that day, wherever else you go, you're not going to see anything like

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it probably that week and if you're traveling from out of town and you go back to Ohio,

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or you go back to Kentucky or wherever you're visiting, you're going to remember this place.

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It happens to be a couple doors down from the historic Rex Theater.

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Dan, I'm really curious to know about the Rex and the different periods that you've

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seen, the dormant period where nothing was going on and then the restoration and...

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When I first got here in the 70s, the Rex Theater was a triple X movie theater in a

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basically abandoned downtown.

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There was nothing down here.

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Then it sat empty for a long, long time and then it was utilized as a rental place.

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There was a dinosaur exhibit that came in and did a few things.

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It's a cool old building.

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It's gutted now.

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It's not anywhere near what it used to be, but the church folks in there have really

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done a good job with it.

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In one time, did they try to revive it with a cinema and draft house is what I was reading?

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Yeah, it did.

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Yeah, that...

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Late 80s?

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Late 80s was when you'd go in and watch a movie and have pizza and drink a beer.

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I think that went for maybe two years maybe.

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It just didn't make it.

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Nobody back then was coming downtown.

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I mean nobody.

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That's why I'm downtown.

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The cheapest buildings that I could buy in Escambia County were downtown Pensacola.

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They were the cheapest buildings.

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That's not a joke.

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That's the truth.

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They were the cheapest buildings I could buy.

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Yeah, folks, Dan has been here since people left downtown at five o'clock and just got

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out of here to now when people either get off work and stay down here or they get off

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work across town and come downtown.

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How cool is that to see?

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I know it's not perfect all the way around, but just...

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I mean tonight is gallery night and all the events and the Palifox Market.

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How pleased are you to at least see some of that stuff?

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I love it.

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When I came here, like I said, 1974, I swore that I would buy a home downtown.

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I bought up in the North Hill Historic District.

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Everybody thought I was crazy.

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Then when I bought the buildings downtown, everybody thought I was crazy.

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It didn't take a rocket scientist to figure out that someday this place was going to just

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pop and explode for the same reason that I believed in it, a lot of other folks did.

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It's now becoming a very unique place.

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I hope it maintains its quaint charm and doesn't get too big.

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We don't need another Bourbon Street or a Beale Street.

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I want Pensacola to stay the way it was about 15 years ago.

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Well speaking of that, now I found a quote from 2007, I mean not that long ago, but this

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is pretty cool because this is before downtown really became the hot spot that it is, kind

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of right on the cusp of it.

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You said people need to know that this is their downtown and they need to utilize it

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as often as they can.

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Yeah, that's the neat part.

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That was the key word that the people that live here, this is your town.

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I don't want to see outside investors coming in and driving the little guy out.

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I want to see that, like I said, the quaint charm of downtown maintain itself in that

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unique quality of the locals, I think is what made this place.

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From restaurants to galleries to small business, it was just, it was local and I hope it stays

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that way.

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Speaking of local businesses, restaurants, A&J, I guess you've had a long relationship

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with Maguires.

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Yeah, yeah.

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Tell me a little bit about that relationship and how long it goes back.

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00:17:09,600 --> 00:17:16,480
Well, it was going when I got here back in 1987 and it's just, it's an example of how

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a business saw an opportunity to give their patrons a sense of ownership by selling them

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a beer stein that was personalized and hung in the bar.

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So they were part of it and that attraction has, I know we're approaching 300,000 beer

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steins with Maguires.

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They're one of our oldest, longest non-military customers and they've just been absolutely

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excellent and we've enjoyed being a part of their tradition and their customer loyalty.

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It's just been an honor to do that.

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Dan, real quick here, because I know an operation like this, it takes a group effort.

221
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I just want to throw out some names here.

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Caroline, your GM.

223
00:17:59,480 --> 00:18:00,480
My daughter, yeah.

224
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She runs the place.

225
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Jules, your office manager.

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Julie.

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Jeff, who I met, art director.

228
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Callie and Remy, the two pups.

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The dogs, yeah.

230
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Have there been variations?

231
00:18:10,120 --> 00:18:11,960
Have you had some other dogs long ago?

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Oh my God, from, well, the day I walked in here, we've had dogs, yeah, I've got pictures

233
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of them all too.

234
00:18:19,160 --> 00:18:23,840
There's always been a dog in the shop since I've been here, just always, and they've been

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a big part of the shop.

236
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In fact, there are almost more, we have people coming by just to see the dogs.

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At one time we had five, five dogs in here.

238
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Megatron was one of my employee's dogs.

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He was a severely abused, very big pit bull that just looked meaner and snot.

240
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I mean, he was huge, but he was the biggest love bug you've ever seen in your life.

241
00:18:47,760 --> 00:18:54,080
We'd actually have people come in to see Megatron because he literally, a young guy named Brian

242
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King got this dog.

243
00:18:57,640 --> 00:19:00,920
Megatron was on death's doorstep, and we nursed him all back.

244
00:19:00,920 --> 00:19:08,480
Everybody pitched in, he nursed back, and he became a really neat part of the shop.

245
00:19:08,480 --> 00:19:12,560
Megatron's counterpart was Moon Pie, another rescue dog.

246
00:19:12,560 --> 00:19:14,680
In fact, all the dogs are rescue dogs.

247
00:19:14,680 --> 00:19:17,680
Every one of them, we've never bought a dog.

248
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They've all just kind of found their way to us.

249
00:19:20,680 --> 00:19:22,480
Yeah, the dogs are cool.

250
00:19:22,480 --> 00:19:28,040
Once you come in and you see the dogs here, it's hard to imagine not having a dog here.

251
00:19:28,040 --> 00:19:33,040
They do kind of fit with everything, and they seem quite comfortable as well.

252
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Yeah, they own the place.

253
00:19:36,720 --> 00:19:38,960
I want to go way back to Abbott and Jones.

254
00:19:38,960 --> 00:19:44,520
I found an old advertisement, I guess, of two mugs that they were promoting back then.

255
00:19:44,520 --> 00:19:46,600
I don't know if this was the 50s, 60s.

256
00:19:46,600 --> 00:19:54,840
The AJ Victor mug at that time was the most popular, and then the AJ Swank mug, an 8-ounce.

257
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Are these still in the product line?

258
00:19:57,320 --> 00:19:59,560
The Victor mug is kind of a unique story.

259
00:19:59,560 --> 00:20:03,840
It was made by the Victor Insulating Company, and they started making mugs during World

260
00:20:03,840 --> 00:20:11,560
War II because their initial business were making insulators for electrical wires and

261
00:20:11,560 --> 00:20:12,560
telephone poles.

262
00:20:12,560 --> 00:20:15,320
When the war broke out, they weren't stringing any wires.

263
00:20:15,320 --> 00:20:17,720
They were using all the copper for bullets.

264
00:20:17,720 --> 00:20:22,040
This company said, well, we've got to do something, and they started making these mugs, and they

265
00:20:22,040 --> 00:20:26,480
called them Victory Mugs from Victor, New York.

266
00:20:26,480 --> 00:20:28,480
They were sold to the Department of Defense.

267
00:20:28,480 --> 00:20:32,560
Actually, it was done through the quartermaster, quarter business, back in those days.

268
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The mug became very popular.

269
00:20:34,200 --> 00:20:40,920
When the war was over, everybody in the military drank out of a Victor mug, and all the diners

270
00:20:40,920 --> 00:20:46,240
and all the restaurants continued to buy this thing, and it just became a staple in coffee

271
00:20:46,240 --> 00:20:47,760
shops and everywhere else.

272
00:20:47,760 --> 00:20:52,440
To this day, Victor is no longer making coffee mugs.

273
00:20:52,440 --> 00:20:58,160
They're all made in China, but it's the same style, same everything.

274
00:20:58,160 --> 00:20:59,520
That's the story behind the Victor mug.

275
00:20:59,520 --> 00:21:03,720
Yeah, it was Victor, New York, and in World War II, that's referred to it as the Victory

276
00:21:03,720 --> 00:21:07,440
mug, and that's how it got its name, the Victory mug.

277
00:21:07,440 --> 00:21:12,760
Real quick, I think I mentioned at the top that you earn your wings of gold as an AH-1J

278
00:21:12,760 --> 00:21:13,760
Cobra pilot.

279
00:21:13,760 --> 00:21:19,480
Now, in order to earn your wings of gold, if I'm correct, you've got to go through API,

280
00:21:19,480 --> 00:21:25,860
primary flight training, intermediate, advanced turboprop, and then advanced helicopter training.

281
00:21:25,860 --> 00:21:30,280
Back then, is that something that you kind of rolled into, or was that a goal that you

282
00:21:30,280 --> 00:21:31,280
had in mind?

283
00:21:31,280 --> 00:21:34,040
I've always been fascinated with aircraft.

284
00:21:34,040 --> 00:21:40,520
When I was a kid, my dad was in the Navy, and we were stationed at Bethesda, Maryland.

285
00:21:40,520 --> 00:21:44,960
The H-34s would come roaring over our house on the way to the helipad at the hospital

286
00:21:44,960 --> 00:21:48,840
at Bethesda, and I became fascinated with aircraft.

287
00:21:48,840 --> 00:21:50,320
I just continued to pursue it.

288
00:21:50,320 --> 00:21:51,600
I would draw aircraft.

289
00:21:51,600 --> 00:21:54,480
I would make model airplanes.

290
00:21:54,480 --> 00:22:01,960
When I was in college at Ball State University, Vietnam was just ending, and there was an

291
00:22:01,960 --> 00:22:08,040
opportunity to join the military without a college degree under this thing called the

292
00:22:08,040 --> 00:22:10,040
Aviation Officer Scholarship Program.

293
00:22:10,040 --> 00:22:12,080
I thought, well, that's kind of cool.

294
00:22:12,080 --> 00:22:17,680
I was bored with college and not really doing anything great.

295
00:22:17,680 --> 00:22:20,760
I signed up at the age of 19.

296
00:22:20,760 --> 00:22:26,040
Yeah, got commissioned when I just turned 20.

297
00:22:26,040 --> 00:22:29,000
Finished up all the stuff the Marine Corps makes you do, and then came down here for

298
00:22:29,000 --> 00:22:30,000
flight school.

299
00:22:30,000 --> 00:22:31,640
Best time of my life.

300
00:22:31,640 --> 00:22:35,200
I enjoyed flight school more than anything I'd ever done to that point in my life.

301
00:22:35,200 --> 00:22:39,800
Not that I'd done a lot by then, but as a 20-year-old, it was fun.

302
00:22:39,800 --> 00:22:41,760
It was a damn blast.

303
00:22:41,760 --> 00:22:44,920
I couldn't believe I was getting paid to do that.

304
00:22:44,920 --> 00:22:46,920
I can't believe I got paid to fly, period.

305
00:22:46,920 --> 00:22:49,240
It was that much fun.

306
00:22:49,240 --> 00:22:54,560
You also turned around as an instructor and trained not just Marine Corps flight students,

307
00:22:54,560 --> 00:22:58,520
but Navy, Coast Guard, and Allied nations.

308
00:22:58,520 --> 00:23:00,520
Some Saudis, some Iranians.

309
00:23:00,520 --> 00:23:01,520
Yeah, no fun.

310
00:23:01,520 --> 00:23:04,040
Being a flight instructor was a blast, too.

311
00:23:04,040 --> 00:23:06,120
That was kind of fun.

312
00:23:06,120 --> 00:23:10,280
Real quick, Dan, I've got some kind of lightning-round questions, just some silly season questions

313
00:23:10,280 --> 00:23:12,320
I like to ask all my guests.

314
00:23:12,320 --> 00:23:16,520
I tell everybody, if I hit on one and you're like, I'm going to take a pass, you can always

315
00:23:16,520 --> 00:23:18,000
use a pass.

316
00:23:18,000 --> 00:23:19,000
Okay.

317
00:23:19,000 --> 00:23:24,000
Favorite Pensacola restaurant, if you and your wife go out to eat, or if you've had

318
00:23:24,000 --> 00:23:26,440
a long-time favorite or a current favorite?

319
00:23:26,440 --> 00:23:27,620
That's funny.

320
00:23:27,620 --> 00:23:30,760
My wife is the best cook in the world.

321
00:23:30,760 --> 00:23:35,640
My favorite place to eat is a meal that's been prepared by my wife.

322
00:23:35,640 --> 00:23:38,760
Yeah, no, I really don't have a favorite restaurant in Pensacola.

323
00:23:38,760 --> 00:23:39,760
I don't.

324
00:23:39,760 --> 00:23:45,680
My favorite place to get stuff is at Joe Patty's Seafood and cook it ourselves.

325
00:23:45,680 --> 00:23:50,680
That is a destination, again, for people that are thinking about visiting Pensacola, you

326
00:23:50,680 --> 00:23:52,320
have to go by Joe Patty's.

327
00:23:52,320 --> 00:23:56,520
Almost everyone here will tell you that.

328
00:23:56,520 --> 00:24:00,920
Speaking of your wife, can you remember your very first date with your wife?

329
00:24:00,920 --> 00:24:01,920
Yeah.

330
00:24:01,920 --> 00:24:05,520
Again, I might be putting you on the spot because if you said, oh shoot, I don't remember.

331
00:24:05,520 --> 00:24:08,520
Well, yeah, I do.

332
00:24:08,520 --> 00:24:15,400
We met at a dance in a dome-off.

333
00:24:15,400 --> 00:24:16,400
How beautiful is that?

334
00:24:16,400 --> 00:24:17,400
That is just...

335
00:24:17,400 --> 00:24:18,400
We've been together since 1980.

336
00:24:18,400 --> 00:24:22,080
We got married in 1980.

337
00:24:22,080 --> 00:24:25,080
As a young boy, let's go back to six, seven, eight years old.

338
00:24:25,080 --> 00:24:26,560
What was your favorite hobby?

339
00:24:26,560 --> 00:24:30,000
What was something that you liked to do back then just as a little kid?

340
00:24:30,000 --> 00:24:33,640
Tear engines apart, figure out how things worked.

341
00:24:33,640 --> 00:24:37,160
My grandfather was a mechanic up in northern Minnesota.

342
00:24:37,160 --> 00:24:40,280
He had me welding when I was eight years old.

343
00:24:40,280 --> 00:24:45,160
The first truck I ever rebuilt was a Dodge Power Wagon, straight six.

344
00:24:45,160 --> 00:24:48,120
I completely rebuilt that engine.

345
00:24:48,120 --> 00:24:55,040
Rebuilt a Buick Roadmaster straight eight out of a flexible bus when I was 10.

346
00:24:55,040 --> 00:24:57,960
I didn't do it all, but my grandfather just here.

347
00:24:57,960 --> 00:24:59,640
Do you know how to read?

348
00:24:59,640 --> 00:25:00,640
I said, sure.

349
00:25:00,640 --> 00:25:04,680
He said, well then go get the Chilton's book and look up that model engine in the year

350
00:25:04,680 --> 00:25:07,640
and tear it apart and rebuild it.

351
00:25:07,640 --> 00:25:11,960
When you have a problem, call me and I'll come give you a hand.

352
00:25:11,960 --> 00:25:15,760
I was taught at an early age that there's basically not a thing you can't do if you

353
00:25:15,760 --> 00:25:17,080
don't try.

354
00:25:17,080 --> 00:25:18,080
Great advice.

355
00:25:18,080 --> 00:25:19,080
Great advice.

356
00:25:19,080 --> 00:25:23,840
I was going to ask, do you have a favorite piece of lawn equipment or small engine equipment

357
00:25:23,840 --> 00:25:25,200
that you like to get your hands on?

358
00:25:25,200 --> 00:25:28,840
I've got an old 1924 Hit and Miss engine that I just love.

359
00:25:28,840 --> 00:25:30,400
I like to fire it up every once in a while.

360
00:25:30,400 --> 00:25:31,400
I like gears.

361
00:25:31,400 --> 00:25:37,640
Anything that burns gas, diesel, and has oil in it and makes noise.

362
00:25:37,640 --> 00:25:39,880
I pretty much like to mess with it.

363
00:25:39,880 --> 00:25:43,800
Dan, are you a cereal or oatmeal guy or neither?

364
00:25:43,800 --> 00:25:47,280
I am a Cheerios Almond Crunch guy.

365
00:25:47,280 --> 00:25:52,200
I've noticed over the past few years, the Cheerios section would have regular honey nut.

366
00:25:52,200 --> 00:25:57,920
I think that was it for a long time and now it's like a big wave of six or seven different

367
00:25:57,920 --> 00:25:58,920
things.

368
00:25:58,920 --> 00:26:05,160
I look for the Bogos at Publix and when the Bogos hit, I load up on the almond Cheerios.

369
00:26:05,160 --> 00:26:07,720
I don't put milk on them.

370
00:26:07,720 --> 00:26:09,520
I eat them raw out of the box.

371
00:26:09,520 --> 00:26:11,000
It's like a snack food.

372
00:26:11,000 --> 00:26:13,600
Every morning I have my Cheerios.

373
00:26:13,600 --> 00:26:21,520
What would you recommend to someone that maybe is 21, 22, or maybe 31 or 32 and they're thinking

374
00:26:21,520 --> 00:26:25,600
about starting a business, they've got a passion, what's some advice you would give so they

375
00:26:25,600 --> 00:26:28,960
don't jump in too fast and fail?

376
00:26:28,960 --> 00:26:33,960
I guess that could happen with any idea, but do you have any advice where they can go in

377
00:26:33,960 --> 00:26:36,920
and execute it the right way?

378
00:26:36,920 --> 00:26:39,160
Everybody says passion, passion, passion.

379
00:26:39,160 --> 00:26:44,440
I said passion is great, but if a lot of other folks don't have that same passion, your business

380
00:26:44,440 --> 00:26:47,120
isn't going to go very far.

381
00:26:47,120 --> 00:26:52,840
I laugh because mugs, how in the hell do you have a passion for mugs?

382
00:26:52,840 --> 00:26:57,840
And seriously, being in the military, one of the very first things I ever did, the first

383
00:26:57,840 --> 00:26:59,840
mug I ever got is up on that shelf.

384
00:26:59,840 --> 00:27:03,960
It was from HMA 269.

385
00:27:03,960 --> 00:27:04,960
That was a big deal.

386
00:27:04,960 --> 00:27:07,040
You ordered your mug.

387
00:27:07,040 --> 00:27:10,800
You got your mug, it's got your name on it with a call sign and it's got your squadron

388
00:27:10,800 --> 00:27:14,060
patch on it and you've become part of the group.

389
00:27:14,060 --> 00:27:20,600
So I knew how important the mugs are and the steins are and how everybody that I ever saw

390
00:27:20,600 --> 00:27:21,600
had one.

391
00:27:21,600 --> 00:27:25,520
I thought if everybody's got one, that must be kind of a pretty cool business.

392
00:27:25,520 --> 00:27:28,560
I mean, it's recession proof.

393
00:27:28,560 --> 00:27:33,180
The eagle farts twice a month regardless of what anybody else is doing.

394
00:27:33,180 --> 00:27:37,960
So there's always going to be a discretionary income with the active duty military.

395
00:27:37,960 --> 00:27:44,560
And man, making mugs and beer steins just made sense to me.

396
00:27:44,560 --> 00:27:45,560
Let's give it a shot.

397
00:27:45,560 --> 00:27:52,960
And plus, the graphics to it, the actual screen printing, it's challenging as hell.

398
00:27:52,960 --> 00:27:53,960
It's a craft.

399
00:27:53,960 --> 00:27:58,960
It's a highly skilled craft and I still enjoy it to this day.

400
00:27:58,960 --> 00:28:02,960
So I would say find something that you absolutely love to do.

401
00:28:02,960 --> 00:28:05,200
You think about it all the time.

402
00:28:05,200 --> 00:28:08,360
You wake up in the morning and you're excited about going to work.

403
00:28:08,360 --> 00:28:13,960
You're not going to be excited every day, but that to me is the key thing.

404
00:28:13,960 --> 00:28:16,120
Do you love this?

405
00:28:16,120 --> 00:28:18,800
Do you get satisfaction from it?

406
00:28:18,800 --> 00:28:25,200
And then going back to the passion side, make damn sure that there's a market for your passion

407
00:28:25,200 --> 00:28:28,720
and if there isn't, keep it as a hobby.

408
00:28:28,720 --> 00:28:32,500
Have a passion as a hobby and you might want to find something else to open a business

409
00:28:32,500 --> 00:28:33,500
with.

410
00:28:33,500 --> 00:28:39,800
But yeah, do some homework and like I see you mentioned the word niche at the very beginning.

411
00:28:39,800 --> 00:28:43,120
This is about as niche as you can possibly get.

412
00:28:43,120 --> 00:28:48,800
I don't know of any other mug shops that are, I've never been to another mug shop before.

413
00:28:48,800 --> 00:28:50,320
I haven't either, yeah.

414
00:28:50,320 --> 00:28:54,440
Yeah, there's a lot of people that do ceramic decorating and there's a lot of people that

415
00:28:54,440 --> 00:28:58,840
make restaurant ware and there's a lot of hobby shops that do this stuff, but there's

416
00:28:58,840 --> 00:29:02,480
only a handful that do stuff on this level for the military.

417
00:29:02,480 --> 00:29:07,280
Well, real quickly, I'm going to read, this is straight off the website that you guys

418
00:29:07,280 --> 00:29:08,280
can find.

419
00:29:08,280 --> 00:29:12,600
If you go to ajmugs.com, you can read all about it and you can see some examples of

420
00:29:12,600 --> 00:29:19,520
their products, but Dan and Diane still practice the time honored art of hand screen printed

421
00:29:19,520 --> 00:29:21,720
water slide ceramic decals.

422
00:29:21,720 --> 00:29:26,120
It says we use the finest ceramic inks and precious metals available in creating our

423
00:29:26,120 --> 00:29:27,120
decals.

424
00:29:27,120 --> 00:29:32,300
All of our ceramics are hand decorated, which allows our customers the ability to create

425
00:29:32,300 --> 00:29:36,620
like you said, one of a kind pieces that you're not going to find anywhere else and the flexibility

426
00:29:36,620 --> 00:29:38,680
to order as many pieces as needed.

427
00:29:38,680 --> 00:29:41,320
Dan, I really appreciate your time with me today.

428
00:29:41,320 --> 00:29:42,640
It's been educational for me.

429
00:29:42,640 --> 00:29:46,880
I think for my listeners, you guys hopefully got a lot out of it.

430
00:29:46,880 --> 00:29:50,800
You can order online or if you're in town, please stop by.

431
00:29:50,800 --> 00:29:51,800
You'll be glad you did.

432
00:29:51,800 --> 00:29:53,640
Dan, I got one final question.

433
00:29:53,640 --> 00:29:59,240
This is out of left field here, but I always like to get into silly season.

434
00:29:59,240 --> 00:30:04,720
Have you ever, now this might be a Valentine's day or Mother's day or anniversary situation,

435
00:30:04,720 --> 00:30:08,520
but are you ever standing there in the hallmark aisle?

436
00:30:08,520 --> 00:30:12,860
Have you ever been brought to tears while trying to pick out a card for your wife?

437
00:30:12,860 --> 00:30:14,500
Just thinking, Oh wow, that's it.

438
00:30:14,500 --> 00:30:15,500
That hit me.

439
00:30:15,500 --> 00:30:16,500
She's going to love it.

440
00:30:16,500 --> 00:30:17,500
No, I have not.

441
00:30:17,500 --> 00:30:21,180
You got to be honest.

442
00:30:21,180 --> 00:30:22,180
Is there a movie?

443
00:30:22,180 --> 00:30:25,400
I asked another guy, is there a movie that makes you well up?

444
00:30:25,400 --> 00:30:29,680
Is there something that's one of your favorite films of all time that just hits you right

445
00:30:29,680 --> 00:30:32,680
where it had to be Patton?

446
00:30:32,680 --> 00:30:33,680
Blood and Guts Patton.

447
00:30:33,680 --> 00:30:35,160
I just love that movie.

448
00:30:35,160 --> 00:30:37,560
No, I got there's so many in there.

449
00:30:37,560 --> 00:30:43,440
There's such a wide range of emotions that you can put a movie into a category for that.

450
00:30:43,440 --> 00:30:44,520
Yeah.

451
00:30:44,520 --> 00:30:49,480
There's a ton of movies that if I'm channel surfing and it pops up on, I'll jump right

452
00:30:49,480 --> 00:30:50,480
in and watch it.

453
00:30:50,480 --> 00:30:51,480
I don't care if I've seen it 20 times.

454
00:30:51,480 --> 00:30:52,480
I'll watch it.

455
00:30:52,480 --> 00:30:55,880
Do you have a favorite actor?

456
00:30:55,880 --> 00:31:00,240
Robin Williams was probably one that I just absolutely respected.

457
00:31:00,240 --> 00:31:01,240
I loved him.

458
00:31:01,240 --> 00:31:02,920
What a unique talent there.

459
00:31:02,920 --> 00:31:03,920
His talent was just unbelievable.

460
00:31:03,920 --> 00:31:08,720
I still to this day, I laugh every time I hear his rendition of his, he's going to invent

461
00:31:08,720 --> 00:31:11,160
a game called golf.

462
00:31:11,160 --> 00:31:12,160
It's one of my favorites.

463
00:31:12,160 --> 00:31:18,000
I love golf too, but he was a talent and he was a phenomenal actor.

464
00:31:18,000 --> 00:31:23,320
Also Dead Poets Society pops up as a movie that to me was very meaningful and had a strong

465
00:31:23,320 --> 00:31:24,320
message.

466
00:31:24,320 --> 00:31:28,360
Yeah, he made some good stuff.

467
00:31:28,360 --> 00:31:34,960
If I had to say my favorite actor at this moment from you asking, I'd say Williams.

468
00:31:34,960 --> 00:31:36,400
You can't go wrong there.

469
00:31:36,400 --> 00:31:39,200
Dan, this has been just spectacular.

470
00:31:39,200 --> 00:31:44,040
I can't thank you enough for spending some time with me today and to everybody out there.

471
00:31:44,040 --> 00:31:47,640
I hope you got a lot out of it as well.

472
00:31:47,640 --> 00:31:52,840
Remember, next time you're planning a vacation, come to Pensacola if you've never been here

473
00:31:52,840 --> 00:31:55,520
and you need to visit Dan at ANJ Mugs.

474
00:31:55,520 --> 00:31:57,520
All right, that's it for Dan time.

475
00:31:57,520 --> 00:31:58,920
You guys have a great week.

476
00:31:58,920 --> 00:32:01,360
Go out there and make a difference in somebody's life.

477
00:32:01,360 --> 00:32:18,160
We'll see you next week.

