So a couple days ago, I was sitting on my couch reading my book and then there was an
exercise.
It was a book on storytelling, so there was an exercise.
It was like, there was one particular question in the exercise.
It said, who is your audience?
It asked like, who are you going to tell the story to?
I was like, oh, well, I'm going to tell the story to my YouTube audience.
Well, who is that?
My younger self?
And that's all I've, that's the only answer I've given myself for the past couple months.
I first learned about like your dream customer seven months ago when I read a book called
Dotcom Secrets.
I believe that was the first time.
Could have been earlier.
I don't know.
But I first learned about that, that concept seven months ago.
And I knew that you had to get specific, like extremely specific.
Because there was an example in that book.
There was one entrepreneur.
He literally wrote like four paragraphs full of details on his dream customer.
Like his one person he is targeting when he is making all of his offers, all of his content,
all of his leads, all of his everything, like not leads.
That doesn't make sense.
But offers, content, ads, everything.
He's thinking about that one person.
So I'm sitting on my couch reading this book.
And I'm like, I don't even know who my dream customer is.
I'm making YouTube videos and I don't even know why they're not doing good.
One of my videos hit 1000 views.
Only one of them has gone more than 1000 views.
Which I was really happy when that happened.
But then the next video hit like, got like 50 views when I checked after a week.
And then the next video after that got right now it has like 100 views.
So I'm asking myself like, how are these doing bad?
Why are these doing bad?
Well, the first step to figuring out that is knowing who my audience is.
Like who are you?
Who am I targeting when I'm actually doing this?
And so I was like, okay, I got to figure this out.
So I literally right then and there I got up and went up to my attic and pulled out the
book.com secrets.
The book that I learned about that concept, the dream customer.
And so I went up there, grabbed it, and I locked myself in my room for two and a half
hours with nothing but that book, a pen, and a notebook.
And I literally just wrote so many notes on who my dream customer.
Now I know exactly who my dream customer is.
But I already talked about that on this channel.
That's all context for what I'm about to say next.
That's how I knew right after I did that, I spent another half hour copying it over to
one sheet of paper.
And then I went down to the basement and onto my computer onto chat GBT and literally told
the AI all the context.
And then I wrote in all of the stats and all the description for my dream customer.
My dream customer's name is John, by the way.
And there's a story behind that, why it chose John.
But that's a story for another day.
And so I look, I pull it up and I'm writing all these descriptions for John, my dream
customer.
And I create the perfect image for him.
I get chat GBT to make the perfect image.
And then I quickly print it out.
And now I have a sheet, one sheet of paper with all of my notes on it, literally took
me two and a half hours to come up with all this stuff and write it all down.
So it's full to the brim.
And then another sheet of paper of a picture of the dream customer.
And then you know what I did?
I got some tape and I taped it up to my wall.
And if you have been, if you've seen some of my videos on YouTube, you know that my
room is extremely minimal.
And I do not want anything in my room that's not absolutely essential.
For example, literally all I have in my room is a bed, which is not a normal bed.
It's literally a mat.
I sleep on the floor.
It's a tiny mat.
It's like sleeping on a yoga mat, but less comfortable.
And then the other things I have is like a fan, a journal and a pen.
And so if you like, you can tell how important this is because I'm taping it to my wall.
I taped the description of my dream character and the, the picture onto my wall.
That's how important it is to me.
Like, I do not want to have any items in my room that are not absolutely essential.
And this I put into my room.
And I like was going to put it into my room before I even read dot com secrets again.
I forgot that in that book, Russell Brunson actually did the same, but I was going to
do the same anyways, even though he didn't like say, I was just like, okay, once I do
this, I'm going to put it up on the wall.
And I've noticed that there's like this subconscious factor.
Like I am whenever I see it, I put it up on the wall.
So it's facing my bed.
So and then it's right next to my light switch.
So every single time I walk into the room, it's like a habit to look over and look at
the picture.
And that's always reminding me of who, who I'm serving, who my dream customer is.
So I do all this.
And what's the conclusion I came to?
Well, I haven't even been serving my dream customer.
I've been making videos for somebody else.
All of my videos on my YouTube channel, every single one has been crafted for a different
person.
The ideas were for my dream customer, but the execution was for a different person.
Now let me explain.
My dream customer is someone who is on self improvement.
It's basically me, junior year.
I was really, I was able to watch videos that were long, just like this, this video.
I was able to just sit there and watch this video without losing concentration.
And those are the types of videos I preferred because I knew that the highly dopamine, highly
saturated, high editing videos were not very good for you.
And you probably didn't get as much out of them either.
And so that's why I preferred these types of videos.
I wasn't making these types of videos.
I was making these types of videos, but then I would go and spend 20 hours editing it,
creating it extremely, like highly saturated, highly edited, all this stuff.
And so it was a combination of many different things that led me to think this, but that's
the main reason.
I'm not even creating the videos for my dream customer.
So that's why the next video I'm posting is not going to be edited.
It's going to be edited, but it's not going to be like highly edited.
So the process I would go through before was I would record and then I would go through
and remove all of the times when I was breathing, all of the silences, literally everything.
Every time there was, I would look at the audio and every time there was a, like, a brief
moment of silence, I would remove it.
Not anymore.
I'm not doing that anymore.
What I did this morning was, even this morning, what I did was more than I'm going to do next
time because what I'm doing now is I record in the zone, which was an issue before because
before I would sit there and record and I would sound really dumb.
If you heard the raw takes, I would be like, so today, so today, so today in this video,
in this video, like I would literally just repeat over and over and over again until
I got the perfect phrase.
That's not good because then I wasn't in the zone.
So I told myself, I'm not editing this.
So whatever is is.
And so this morning I did edit a little bit just because this was a very good topic and
I wanted it to get as many people as possible.
So I cut out a brief moment in the beginning when I was just blank-minded.
And in the beginning, it took me probably like two or three minutes to get into the zone.
So like the first three minutes was me just like kind of stuttering a lot.
But then once I got into the zone, it was a good video and it was like a 30 minute video.
And my editing was literally just me putting a picture, excuse me, it was just me putting
a picture up of like a book that I mentioned and then like a picture of my journal or something
like that.
It was very minimal editing.
And if you notice right now, I'm walking around a lot in the picture, in the video.
And this is because I noticed that a lot of or one of the things I learned from Mr. Beast
when I was watching YouTube videos was he said to make sure that not make sure that
in the podcast style videos, kind of like what I'm doing right now, make sure that 10
seconds passes and then the frame switches.
So you zoom in or you like zoom out or you do something.
Make sure that the frame switches for every like 10 seconds or so.
And it helps if you have another camera, which I was going to try and do set up my phone
for a camera right there, like just have a side angle.
But I was in the zone and I didn't want to waste time because I just got done with my
morning walk.
So I didn't want to waste time like trying to figure out how to set up the phone.
So that is the next video that I'm posting and it's posting on Monday.
Instead of Friday.
So it's going to be called Hamza's flawed self improvement concept.
And I actually think that it's going to be one of my best videos.
Well, it is my best video that I've ever recorded.
So I hope that it performs the best, which I think it will.