Seven months ago when I started really researching business and really learning about all kinds
of things business related, like reading a lot of books, watching lots of videos, doing
all kinds of things.
I started reading the first business book that I, like the real first business book that
I've ever read that gave me a lot of strategies and tactics around business was a book called
dot com secrets.
That is an amazing book and I kind of forgot over the course of seven months I had a desire
to reread it a couple months ago during the school year but it just kind of got pushed
off to the wayside.
So I'm thinking to myself, why not?
Well the answer is pretty obvious because I've got other priorities.
I've got storytelling that I'm studying.
I've got YouTube channel stuff.
I just can't really focus on all the things at once.
Or can I?
So yesterday I realized that I never even made my attractive character.
I don't even know who my dream customer is.
Yes I know a general thing.
Like I told myself my dream customer is me, younger me like one year ago or two years ago
but I didn't really know.
I did know what I was like subconsciously but I wasn't really conscious of what I was
like.
I wasn't really conscious of my dream character or my dream customer, my dream audience, my
dream viewer.
I didn't really know who I was targeting inside and out.
And I realized that that's probably why I'm struggling so hard to make this course.
Right now over the past couple of weeks I realized that I need the next step on growth
for my channel and my business is to make a course and offer a service.
Because I've been leaning back and forth.
I've been trying many, I've been thinking about different things and going for different
things over the course of the past couple of weeks.
And it's because I've seen lots of different videos on yes you should do a course, no you
shouldn't do a course you should hold off until you build your channel.
Yes you should offer coaching, you should learn how to coach better and then that will
give you more ideas.
Like I've been trying lots of different things.
Well I haven't been trying different things but I've been like right now I'm just in the
idea phase.
I'm just trying to think of where do I want to take this?
Where do I want to take the channel?
And I'm in, I'm okay so right now I'm focusing on a course and I'm trying to think well what
can I, what can I offer?
What am I offering?
What is my super power?
What makes me qualified to help someone?
What do I have that I could help other people do?
I'm asking myself all these questions and I realized that I knew what I had but I didn't
know what my customer was.
I didn't know who my customer was, what they looked like, what their hobbies were, what
their desires and dreams and ambitions and goals were.
So it made it a lot more difficult and so I really sat down and thought to myself well
what do I want myself to be?
Like what, okay so what do I want to teach?
What do I have that other people don't have?
Well I really went all in on the self improvement thing.
I'm like all in.
I completely stripped my entire bedroom.
I sleep on the floor.
I am like, I don't have any social media, personal social media.
I have YouTube channel obviously but I don't really use, I don't really waste my time anymore.
I went all in and so I'm thinking myself I went full time on self improvement.
That's what I have to offer and I actually started waking up 30 minutes earlier so I
can start brainstorming and I just sit down in those first 30 minutes of the day.
Well actually first 30 minutes after I shower and I just sit down and start writing in my
notebook and I just try and think like what can I do?
What do I want to do?
Like what is this course going to look like?
And I've been researching how to make a course and one of the things I learned was you've
got to figure out where your customer is, where their zero is at and where their hero
is at.
So right now like me, I'm the hero.
Like or not me but the customer is a hero but the goal is to get them to where I'm at
all in on self improvement.
So where my current life is like the representation of the hero and then the zero is I was thinking
myself what is my zero?
Where do I want my customer to be at when they start this?
And I thought oh beginning of junior year so pretty much a little over a year ago.
I remember that I was kind of like on the fence for self improvement.
I was on self improvement.
I had been improving myself but I wasn't really making much drastic changes.
I wasn't really going all in.
I was just kind of coasting along improving 1% every day but that's just coasting.
1% every day is just not good enough.
So I figure out that that's the zero stage.
That's where I want my dream customer.
But then I'm like I really don't understand my dream customer that much.
Like what is what actually was going on in my mind one year ago?
I don't really remember.
And so that's what got me thinking.
Well I need to I should be it.
I should know myself inside and out during this time phase.
I should know exactly what my thought process was, what I was insecure about, what I wanted
to do, what I wanted to do that I didn't tell anyone about.
I should know all of these things.
I should know my dream customer inside and out.
So I was sitting on the couch yesterday just eating food and like eating lunch and I was
like I really don't know my dream customer.
And I remember when I originally heard of the concept of the dream customer.
It was in a book called dot com secrets.
Like the book I mentioned in the beginning of this video.
And so I just think to myself I gotta I gotta figure this out.
I gotta write down my dream customer.
So I went up to the attic and got that book.
I pulled it out and I locked myself in my room for two hours and with nothing but a
pen and a journal.
And I literally just wrote down all my dream customer and I also brought the book with
me so I could literally just answer all the questions that he was asking in that book for
you.
So it's like who is your dream customer?
What are their goals, dreams, aspirations?
What do they look like?
Like all these things.
And after two hours I filled up like probably four entire pages of a notebook of my notebook.
And I have like I know my dream customer inside and out now and I feel so much more confident
moving forward on my YouTube channel because now I actually have like I know exactly what
to consult when I have a question on how to move forward.
Like let's say I want to do this video or that video.
Will I ask what would my dream customer do?
Like what would my dream customer want to watch?
Well, this video.
So that's how after seven months I read that book seven months ago and I didn't take action
on the first most important chapter.
Like the first, I think it was the second chapter, but it was the first actionable step and the
most important actionable step in that book.
And I didn't take action until seven months later.