1
00:00:00,000 --> 00:00:09,200
One thing that I realized that I was doing wrong lately is I misinterpreted the number one thing

2
00:00:09,200 --> 00:00:18,720
that differentiates a successful YouTuber and me because what I thought before was that they just

3
00:00:18,720 --> 00:00:26,960
made higher quality videos which was a good interpretation which I think that is still true

4
00:00:26,960 --> 00:00:36,480
but then I went on further and tried to extrapolate what their what makes their

5
00:00:36,480 --> 00:00:42,920
videos higher quality and mine or not and the thing that I decided was their editing so I

6
00:00:42,920 --> 00:00:49,120
decided that their editing was so much better and one type of video that I had in mind in

7
00:00:49,120 --> 00:00:57,560
particularly was the hams of videos of the Jeffrey and Adonis videos those were highly edited very

8
00:00:57,560 --> 00:01:05,600
like dopamine high all that stuff and then another type of video that I had in mind was my mentor

9
00:01:05,600 --> 00:01:14,480
his YouTube channel is super high dopamine high edited videos and they're doing very well so I

10
00:01:14,480 --> 00:01:21,680
decided that editing was a thing that I should be focusing on the most and now I'm realizing that

11
00:01:21,680 --> 00:01:30,000
that's probably not the best thing and let me explain because I've been focusing the entire week

12
00:01:30,000 --> 00:01:36,560
on editing and not really focusing on how to grow and improve as a YouTuber other than just the

13
00:01:36,560 --> 00:01:45,040
editing except for the weekends because the way my schedule works is I basically work on the

14
00:01:45,040 --> 00:01:51,520
YouTube video the new champ the new weekly video that I'm gonna post I start working on it maybe

15
00:01:51,520 --> 00:01:58,320
on Friday or Saturday and I basically spend the whole weekend brainstorming and then I record it

16
00:01:58,320 --> 00:02:07,640
and I have it edited just the raw footage edited by Monday and then Monday is when I actually start

17
00:02:07,640 --> 00:02:16,800
to edit the visuals and the the audio and all that stuff and so I realized that that's probably

18
00:02:16,800 --> 00:02:25,080
not the best because I was only spending maybe an hour per week focusing on my actual recording

19
00:02:25,080 --> 00:02:33,360
abilities because on the weekends I would record seven to nine videos just for practice so I would

20
00:02:33,360 --> 00:02:40,840
sit down one day and just crank out seven videos just to practice only on one day a week so I was

21
00:02:40,840 --> 00:02:46,800
getting one hour per week of practice on my actual recording ability which I was aware that that's

22
00:02:46,800 --> 00:02:54,360
probably not the best and now I'm even more aware of it because I'm realizing that I was flawed in

23
00:02:54,360 --> 00:03:02,400
my thinking that you had to have extremely highly edited videos to have them perform well because I

24
00:03:02,400 --> 00:03:11,080
was looking at some like I was researching different things for example the I recently posted a

25
00:03:11,080 --> 00:03:17,840
YouTube video called how to get jacked as a high school student which I later changed to how to

26
00:03:17,840 --> 00:03:25,440
build an aesthetic body as a high schooler and I realized my mentor told me that he basically

27
00:03:25,440 --> 00:03:31,960
explained why he thinks that that video didn't do as well as my other ones and it was because the

28
00:03:31,960 --> 00:03:37,680
title and the thumbnail was not very good which I agreed because my analytics definitely showed

29
00:03:37,680 --> 00:03:43,880
that I was getting a lot of impressions but I was not getting that much clicks so it was definitely

30
00:03:43,880 --> 00:03:52,240
the title and the thumbnail but so then I had to and then my mentor sent me a video Hamsa's most

31
00:03:52,240 --> 00:04:01,400
popular video is the how to build an aesthetic body no BS guide and I basically copied that thumbnail

32
00:04:01,400 --> 00:04:07,520
but when I was looking at that video I wanted to click on it and watch just like the beginning to

33
00:04:07,520 --> 00:04:17,080
see like what made his video do way better than minded and I realized that his video was terrible

34
00:04:17,080 --> 00:04:23,920
like the editing was terrible but he was just like the way his recording was good like the editing

35
00:04:23,920 --> 00:04:30,600
I mean the editing wasn't terrible but it was not nearly as good as what I thought it had to be to

36
00:04:30,600 --> 00:04:36,040
have a good YouTube video that's what I'm trying to say I thought that you had to have a super

37
00:04:36,040 --> 00:04:44,840
highly saturated highly edited video to be successful on YouTube but he got five million views and it

38
00:04:44,840 --> 00:04:52,760
was basically like a slideshow that he recorded and so then I'm thinking I didn't watch the whole

39
00:04:52,760 --> 00:04:57,280
video so it might be different later on but I watched like the intro like the first 10 seconds

40
00:04:57,280 --> 00:05:05,600
and I'm thinking like this video did super good even without the good editing and so after seeing

41
00:05:05,600 --> 00:05:10,360
that video I kind of just like pushed it aside for a little bit because I couldn't extrapolate a

42
00:05:10,360 --> 00:05:19,880
conclusion right away and then I saw another video did I even see another video oh yeah so and then

43
00:05:19,880 --> 00:05:27,560
the next video that I was working on recording was deleting social media that was the one that as

44
00:05:27,560 --> 00:05:34,800
of recording this it posted this morning and after I finished editing that video I wanted to look up

45
00:05:34,800 --> 00:05:42,360
like other YouTube videos in that same topic and I wanted to see their thumbnails and so I was looking

46
00:05:42,360 --> 00:05:48,240
at the thumbnails and I basically wanted to kind of model my thumbnail off of what the successful

47
00:05:48,240 --> 00:05:56,360
videos of that genre or that topic were doing but then I ended up clicking on one of the videos

48
00:05:56,360 --> 00:06:05,920
and it was literally just him talking there was no there was no editing and when I say no editing I

49
00:06:05,920 --> 00:06:12,680
just mean no visual edits or audio edits it was just him talking now there were cuts like he cut

50
00:06:12,680 --> 00:06:23,960
out pauses and like pride dumb stuff that he said but there was no visual editing and so I'm thinking

51
00:06:23,960 --> 00:06:31,200
to myself after this and then also after the video that I saw like a week before or even like a

52
00:06:31,200 --> 00:06:38,640
couple days before I'm questioning it might even do in the right thing and then I kind of just go

53
00:06:38,640 --> 00:06:46,520
on with my day again and as you and there's one thing that I do every day twice a day I always

54
00:06:46,520 --> 00:06:54,680
sit in silence for 30 minutes two times a day so I always do it in the morning and then I always do

55
00:06:54,680 --> 00:07:04,560
one at night and during this particular day I was I just finished well actually okay let's let's

56
00:07:04,560 --> 00:07:13,960
re-re-coup so I just watched this video and then I go on with my day and then I go to bed whatever

57
00:07:13,960 --> 00:07:23,840
wake up and then yesterday I go on with my day and I'm just doing my normal stuff I didn't watch

58
00:07:23,840 --> 00:07:31,160
any YouTube videos yesterday I just do my normal thing and then I go throughout my day and then

59
00:07:31,160 --> 00:07:39,400
at nighttime during my nighttime silence like solitude session I this epiphany pops up in my

60
00:07:39,400 --> 00:07:47,160
head I'm just laying there in the darkness just sitting still with my thoughts and then out of

61
00:07:47,160 --> 00:07:54,760
the blue I'm like rummaging through my thoughts and just randomly this thing like this phrase pops

62
00:07:54,760 --> 00:08:02,440
up in my mind YouTubers are just excellent storytellers and so I pondered that for a little bit I'm

63
00:08:02,440 --> 00:08:08,520
thinking wait you like the difference between me and a successful YouTuber is the successful

64
00:08:08,520 --> 00:08:16,840
YouTuber is a very good storyteller and I'm just not my storytelling ability or skills is not up to

65
00:08:16,840 --> 00:08:23,840
par yet and so I right away I write it down because I keep my journal I'm basically always near a

66
00:08:23,840 --> 00:08:30,240
journal or a notebook I have a journal right next like right on my desk at all times and then I have

67
00:08:30,240 --> 00:08:37,640
a journal in my room at all times and then I also have a tiny little travel size like handheld

68
00:08:37,640 --> 00:08:46,400
journal that I keep with also like a tiny little pencil that I keep in my gym bag and then I take

69
00:08:46,400 --> 00:08:52,240
that out of my gym bag and go take it with me on a walk every time I go on a walk so I'm always

70
00:08:52,240 --> 00:08:58,400
by a notebook because it's extremely important especially when you're doing this like super

71
00:08:58,400 --> 00:09:04,920
monk mode that I'm doing right now when your life is like there's a there was a word for it I just

72
00:09:04,920 --> 00:09:11,960
read the book called deep work and earlier in that book like in there's two parts the first part is

73
00:09:11,960 --> 00:09:20,440
about like explaining why deep work is good and the second part was all about like strategies and

74
00:09:20,440 --> 00:09:25,720
tactics to follow to cultivate your deep work better and one of the things there was three

75
00:09:25,720 --> 00:09:32,680
different kind of lifestyles that you can live to cultivate your deep work one of them was basically

76
00:09:32,680 --> 00:09:37,640
what I'm doing where you cut out all of the nonsense you cut out social media you cut out

77
00:09:37,640 --> 00:09:44,160
email you cut out everything bad and then you're just left with your thoughts like you're just

78
00:09:44,160 --> 00:09:49,720
thinking all day long so that's why I keep a journal with me all day long because oftentimes

79
00:09:49,720 --> 00:09:57,680
I get epiphanies and like the my conscious my subconscious sends me thoughts and things on

80
00:09:57,680 --> 00:10:04,400
how to move forward and so I'm sitting in the darkness last night and this thought comes to mind

81
00:10:04,400 --> 00:10:12,200
YouTubers are just good storytellers I write that down really quick and it's pitch black so I don't

82
00:10:12,200 --> 00:10:19,040
really know like I'm not good at writing in the darkness and also the thing is that I keep my like

83
00:10:19,040 --> 00:10:26,600
in my journal it I have one of those like string bookmark things that's attached to the journal so

84
00:10:26,600 --> 00:10:33,240
I open it up to the last page I was on and then I just have to remember like where is that where

85
00:10:33,240 --> 00:10:42,680
is there a blank space that I can write on just from memory so I figure out where I can write and

86
00:10:42,680 --> 00:10:50,960
I write down like focus on storytelling YouTubers are great storytellers and then I go to bed and

87
00:10:50,960 --> 00:10:59,680
this morning I wake up and I'm just like I keep thinking about this and I'm thinking like storytelling

88
00:10:59,680 --> 00:11:07,760
and there's so many connections that I made because then I watched a YouTube video on I just looked

89
00:11:07,760 --> 00:11:13,520
up because I wanted to learn how to be a better storyteller and I don't want to watch YouTube

90
00:11:13,520 --> 00:11:19,320
videos to learn how to be a better storyteller because there's this phrase that I always follow

91
00:11:19,320 --> 00:11:26,120
or that I follow it's if you hear something you forget it if you see something you remember it and

92
00:11:26,120 --> 00:11:32,200
if you do something you understand it and when you see or when you hear something that's you

93
00:11:32,200 --> 00:11:38,600
watching a YouTube video like you're just gonna forget about that and then if you see something

94
00:11:38,600 --> 00:11:44,400
you remember it so if you actually read it like and you see it in text then you're gonna remember

95
00:11:44,400 --> 00:11:49,520
it but then if you do something you actually understand it so that's why I don't really like

96
00:11:49,520 --> 00:11:56,720
to watch YouTube videos because you don't really get too much value out of them because you tend

97
00:11:56,720 --> 00:12:03,560
to forget like I don't I barely even remember the one YouTube video that I watched I actually I do

98
00:12:03,560 --> 00:12:09,760
remember it quite well because I was taking notes but it doesn't matter so I watched this YouTube

99
00:12:09,760 --> 00:12:17,560
video because I wanted to look up the best books to I wanted to look up the best books on storytelling

100
00:12:17,560 --> 00:12:26,680
and I just watched the YouTube video the five best storytelling books and I see I just watched the

101
00:12:26,680 --> 00:12:34,840
whole thing through and then in the Google search I like there are two videos by the same person

102
00:12:34,840 --> 00:12:40,760
one of them was the top five books and then the under another video was like the top three lessons

103
00:12:40,760 --> 00:12:46,000
he learned from storytelling so I decided to watch the top three lessons one as well so I

104
00:12:46,000 --> 00:12:52,480
watched the books one and I saw all five books and I quickly wrote them down on my Google docs

105
00:12:52,480 --> 00:12:57,880
where I keep my reading list like future books that I might want to read I wrote it down in the

106
00:12:57,880 --> 00:13:03,720
Google docs and then I picked two of the best ones that I thought were best for me right now

107
00:13:03,720 --> 00:13:12,760
based off of his description and I ordered them they haven't come yet but then I go and watch his

108
00:13:12,760 --> 00:13:19,800
other video the top five like most or there are the three lessons he learned from storytelling and

109
00:13:19,800 --> 00:13:26,840
the three things I took notes and last night I told myself I was gonna remember these like I

110
00:13:26,840 --> 00:13:36,120
watched the video I took notes and the first one was all about basically describing the character

111
00:13:36,120 --> 00:13:44,440
traits of a person so he gave the description of stormtroopers in Star Wars get killed all the

112
00:13:44,440 --> 00:13:51,640
time like you just see them getting mowed down by gunfire all the time and how do you feel when

113
00:13:51,640 --> 00:13:58,840
they die you don't feel anything like they don't make you sad when you die why is that because you

114
00:13:58,840 --> 00:14:05,560
don't know anything about them like they never they're just a faceless suit of armor to us they're

115
00:14:05,560 --> 00:14:11,600
just nothing to us and so when you describe the person and you describe the character traits you

116
00:14:11,600 --> 00:14:20,680
say oh this person Johnny he's very funny he's extremely outgoing and he is the life of the

117
00:14:20,680 --> 00:14:30,600
party he always comes very well dressed and very he always makes everyone feel very happy every time

118
00:14:30,600 --> 00:14:37,880
I'm around him he is making me he just makes me feel extremely blessed to have him as a friend

119
00:14:38,760 --> 00:14:47,880
and then just the other day he was shot in the face and killed so that was just a story but like

120
00:14:47,880 --> 00:14:58,600
you that was just me practicing and you care a lot more that Johnny got killed because I just explained

121
00:14:59,160 --> 00:15:05,320
him I basically said like all these character traits and I basically explained who he is now he

122
00:15:05,320 --> 00:15:14,040
is actually now you can actually visualize what he's like whereas a stormtrooper you can't like

123
00:15:14,040 --> 00:15:20,200
stormtroopers are nothing to us so it doesn't matter if they get shot in the face to us so that

124
00:15:20,200 --> 00:15:29,720
was the first one and then the second one was all about surprise so so I'm walking down the street

125
00:15:29,720 --> 00:15:37,560
and walking my dog and in my community there's a lot of dog walkers there's dogs pretty much every

126
00:15:37,560 --> 00:15:46,440
block I see a dog being walked and then I'm just walking just like every other day normal and going

127
00:15:46,440 --> 00:15:53,720
on this walk and I turn the corner to the next street and then I just see this elephant and I'm

128
00:15:53,720 --> 00:16:03,240
like what I'm in Chicago in a city and there's an elephant and then upon further investigation

129
00:16:03,240 --> 00:16:10,440
I see that the elephant actually has a collar and is attached by a leash and then I just see this

130
00:16:11,240 --> 00:16:20,280
macho shirtless jacked dude walking this elephant and I'm just standing there in awe I'm just like

131
00:16:20,840 --> 00:16:29,320
what is going on am I dreaming or what now obviously that's just a story it didn't actually happen but

132
00:16:29,320 --> 00:16:37,800
that is an example of using surprise as a way to be a better storyteller so this

133
00:16:38,760 --> 00:16:48,360
surprising thing that happened was one the fact that this guy is walking an elephant and upon

134
00:16:48,360 --> 00:16:54,840
reflection of this story I just came up with that story by the way on the spot but upon further

135
00:16:54,840 --> 00:16:59,800
reflection of that story I could have made it more surprising by saying it's in the middle of winter

136
00:17:00,520 --> 00:17:07,160
in Chicago freezing out it's snowing and then that would set the scene and then I could further

137
00:17:07,160 --> 00:17:10,840
say that there's an elephant which would be surprise number one but then surprise number two

138
00:17:10,840 --> 00:17:16,680
is that he's being walked by a jacked dude that's shirtless and the surprise that and then surprise

139
00:17:16,680 --> 00:17:22,520
number three would be like he's shirtless in the middle of winter so that could like the surprise

140
00:17:22,520 --> 00:17:29,880
element is what keeps people going and in the video he actually explained that they're

141
00:17:31,080 --> 00:17:38,440
like people are habitual creatures they're they basically know what's gonna like people

142
00:17:38,440 --> 00:17:44,360
can understand patterns and they can understand what what may happen and when something breaks

143
00:17:44,360 --> 00:17:50,920
the pattern and a surprise happens we like it or maybe I don't know I don't remember what happened

144
00:17:50,920 --> 00:17:56,280
or what he explained after that but basically breaking the pattern is what keeps people interested

145
00:17:56,280 --> 00:18:04,680
into the story like people kind of zone out or click out when you if you if they can understand

146
00:18:04,680 --> 00:18:09,160
the pattern and know what's gonna happen but if there's a surprise then they're there's they stay

147
00:18:09,880 --> 00:18:17,720
attuned to the story and so the third one was actually one part of storytelling that I was

148
00:18:17,720 --> 00:18:24,920
familiar with before and he said change which I learned about this originally in a book called

149
00:18:24,920 --> 00:18:31,080
expert secrets by Russell Brunson and his word for it was called the journey of transformation

150
00:18:31,080 --> 00:18:40,120
it's basically in a story in the beginning of the story people like the person is a certain way

151
00:18:40,120 --> 00:18:45,960
and then by the end of the story this person completely changes and they're on like they

152
00:18:45,960 --> 00:18:52,440
went on this journey of transformation so and every single movie that's been successful

153
00:18:53,480 --> 00:19:00,520
has this journey of transformation every single one star wars avengers like superhero movies

154
00:19:01,320 --> 00:19:09,720
and even just any like any movie any somewhat successful movie has this journey of transformation

155
00:19:09,720 --> 00:19:17,320
and it makes it it basically creates an attachment it helps to create a bond between the storyteller

156
00:19:17,320 --> 00:19:25,480
and the the person hearing the story so those are the three different basically the three

157
00:19:25,480 --> 00:19:33,800
different pieces of storytelling that I learned about and this wasn't my intention when I first

158
00:19:33,800 --> 00:19:40,600
sat down to record this video I actually was gonna record um a completely different video

159
00:19:40,600 --> 00:19:47,320
topic for this episode but I just started talking and now I just went on this whole tangent but I

160
00:19:47,320 --> 00:19:52,840
didn't stop it because I liked where I was going and now what I realized is that this is actually

161
00:19:52,840 --> 00:20:02,440
a good opportunity I've been posting daily podcast episodes on like just posting daily but the thing

162
00:20:02,440 --> 00:20:09,160
is like I said earlier I was recording them in batch like in bulk so I was basically recording

163
00:20:10,120 --> 00:20:19,160
seven or nine episodes on Sunday or Saturday or Friday and then I would just forget about it for

164
00:20:19,160 --> 00:20:22,760
the rest of the week and I wouldn't get any practice for the rest of the week but what I'm

165
00:20:22,760 --> 00:20:28,200
realizing now is that well that's a bad first of all because I'm not getting practice but I have an

166
00:20:28,200 --> 00:20:37,320
opportunity here because now I can completely change the I can actually I still want to have these

167
00:20:37,320 --> 00:20:46,520
this series be practice and one thing that I was thinking about doing was sitting down actually let

168
00:20:46,520 --> 00:20:55,880
me explain so the way this works is I sit down and record the video and then I have to put it into

169
00:20:55,880 --> 00:21:04,920
a software to basically tune the sound and make the sound quality better and then I post it on to the

170
00:21:04,920 --> 00:21:13,080
podcast and that takes quite a bit like it may take anywhere between five minutes to an hour

171
00:21:13,080 --> 00:21:20,600
depending on the length of the video and I do that for every single day and that takes a lot of time

172
00:21:20,600 --> 00:21:29,480
out of my day so I have some options here either stop doing the daily practice or at least stop

173
00:21:29,480 --> 00:21:40,200
uploading the daily practice because in reality I don't really see much benefit to my growth if I'm

174
00:21:40,200 --> 00:21:47,880
wasting a lot of time sitting at my computer waiting for it to load onto the software and just go

175
00:21:47,880 --> 00:21:55,640
through that whole process an hour per video potentially or another thing is I could just

176
00:21:55,640 --> 00:22:03,480
maintain the daily practice and kind of change it up a little bit and just practice my storytelling

177
00:22:03,480 --> 00:22:08,600
every single time which is kind of what I've been doing but really focus on the storytelling

178
00:22:08,600 --> 00:22:15,400
I don't know I'll decide what I want to do I did write down in my journal the other day to

179
00:22:15,400 --> 00:22:20,440
stop doing the daily like stop posting daily practice onto the podcast but still actually

180
00:22:20,440 --> 00:22:31,720
do daily practices I don't know I'll figure it out but that was the story of why that was just

181
00:22:31,720 --> 00:22:36,280
everything that I said I'm gonna end the episode here because I kind of lost track of what I'm trying

182
00:22:36,280 --> 00:22:46,280
to say

