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Did you know that there's actually a formula for success?

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This formula is not a set in stone clear path to success, but it is an outline and it lays

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out many different principles on your path towards success.

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And it lays out different principles that one must acquire or learn how to get and improve

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upon in order to see success in their life.

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And all these principles or laws were put together by a man named Napoleon Hill.

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And there's a quick story I want to tell about Napoleon Hill.

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He actually, a story I heard from Russell Brunson.

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Russell Brunson told me that, not told me directly, but I heard Russell Brunson speak

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and say the story.

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So the story goes along.

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Henry Ford is an extremely successful person and he created the Ford company, which is

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the car company.

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And then Andrew Carnegie is also another extremely successful person.

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He created a steel company, one of the most successful steel companies in history.

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Extremely wealthy individuals.

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And Andrew Carnegie told Napoleon Hill to study all of the super, hyper successful individuals

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in the world at the time.

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So the likes of Thomas Edison, the person who invented the light bulb.

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So he studied Andrew Carnegie, Henry Ford, Rockefeller, all types of people, extremely

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successful people.

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These are extremely successful people.

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And he, Andrew Carnegie basically gave Napoleon Hill all these connections of all these different

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individuals to learn from.

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And so Napoleon Hill spent 30 years just studying what the difference between these

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successful people and the average man, he wanted to find out what made these people different

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than the average Joe who works in nine to five.

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What makes these people different from the average people who walked the streets?

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And so after 30 years of studying all these people and teaching all the laws and principles

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that he found, he refined his framework down more and more and more and made it even more

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accurate and even better.

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And after 30 years, he wrote a book.

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He wrote this book.

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He spent a long time writing it and he published it.

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And this book was published and Henry Ford, one of the people he studied and one of the

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most powerful, probably the most powerful man in the world at that time, got ahold of the

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book, read it and realized that, oh, this is way too powerful.

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This is too powerful for the public.

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We have to take this down.

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So he essentially ordered Napoleon Hill to take the book down, take it off of out of

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print and then Napoleon Hill had to not rewrite it, but he basically had to take out a bunch

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of information and take out the secrets, essentially, the secrets of success.

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And then he republished it.

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And by the way, the first book that Henry Ford got ahold of was called The Laws of Success

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in 16 Lessons.

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So he republished this book that was way more watered down and it had less secrets in it.

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And then Henry Ford got ahold of it again and still thought it was too powerful.

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So he made Napoleon Hill take it off, take it out of print again and cut even more information

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out of it, cut even more of the secrets out of it.

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And so Napoleon Hill did that and then he released a book to the public called Think

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and Grow Rich.

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Now you may have heard of this book because this book was the number one bestseller in

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the self-help book category.

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And I've heard many people say that this book has created more millionaires than any other

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book of its kind.

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So this book is extremely powerful, Think and Grow Rich.

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And that doesn't even have the secrets.

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I've also heard that Think and Grow Rich is a long sales letter to try and get you to

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read Laws of Success in 16 Lessons.

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So I have not read Think and Grow Rich, but I am halfway through reading the Laws of Success

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in 16 Lessons.

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And what I found is lots of valuable information.

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I want to talk about one thing in particular, one of the Laws.

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And this Law is self-control.

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He said that, Napoleon Hill said that all successful people have self-control.

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Every single successful person has self-control.

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But the average man allows his thoughts and words and actions to run wild.

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And that is no self-control.

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That is low self-control.

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So he also said that self-control is solely a matter of thought control.

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So let's talk about that.

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Self-control is just a matter of controlling your thoughts, controlling your thinking.

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Over the past couple months, over actually over almost a year, I've been learning about

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your thinking through a book called Reality Transurfing.

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And I realized that that is an essential piece of the improvement game, the self-improvement

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game.

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It's thinking and controlling your thoughts.

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And so I realized that you have to have self-control in your thinking in order to see success.

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And one of the examples that Napoleon Hill gave in his book, Laws of Success in 16 Lessons

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about self-control, was he talked about how he gave an example of a salesman.

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So a salesman has to have a high amount of self-control.

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Because if he shows any signs of impatience or unhappiness or anything, then the sale

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is lost.

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So I want to put you in this scene.

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So you're at a store and there's a salesman walking up to you.

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You're trying to look for shoes.

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And so you're impatient.

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You're trying to buy shoes, but you don't really know exactly what you want.

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But you're a little impatient today, because you had a long day at work and you're tired.

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And you just want to get your pair of shoes and leave and go home so you can watch TV

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for the rest of the day.

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So this salesman walks up to you and you are not happy with it.

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So the salesman says, what would you actually know?

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The salesman actually eyes you up and sees that your shoe size is 10.

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You have a 10 size for your shoes.

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And he also knows your interests just by looking at your outfit and your current shoes.

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So he knows that you are into Nike's and he knows that you like black shoes.

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So he realized all of this stuff.

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So he walks up to you, you're impatient and he says, oh, here I've got some shoes over

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here that I think you'd like.

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So you're like, oh, I don't like this, but you're just thinking to yourself, I just

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want to get out of here as quick as possible.

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And so this salesman walks you over to these shoes and he shows you three different options.

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All three of them are Nikes and one of them is black with white bottoms.

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The other one is black with black bottoms.

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And then the third one is gray with black bottoms.

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So you look at all the three options and you're annoyed.

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You kind of just say, no, I'm not interested.

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And this salesman can sense you're annoyed that you're annoyed.

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The salesman knows all this stuff, but he is still exerting a high self-control persona.

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He is still, he's still putting on the image of happy and excited to see you.

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He is still controlling himself and inside his mind, he is kind of reciprocating your

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anger because we as humans have a tendency to reciprocate the emotion that is getting

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sent to us.

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So let's say your friend walks up to you and is extremely pissed off at you.

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Then us as human, human behavior has a tendency to reciprocate that anger and be angry back.

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But this salesman has high self-control and he knows that he is going to lose the sale

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if he reciprocates any of this bad emotion.

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And so he is sending you positive emotion.

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He is being extremely patient with you.

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And as a result, because of this law that I just explained of people have a tendency

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to reciprocate the emotion, you're kind of shifting from impatient and not wanting to

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be there and angry.

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And now you're shifting your emotions to having more patience and having a higher happiness

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level.

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So now because of this salesman's self-control, he's actually changing your mood.

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And then he asks you, he noticed that when you were reviewing the three different shoes,

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you looked at one of them, the first option, the black one with the whites, the white bottoms.

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He noticed that you reviewed that the longest.

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So he took note of that and pulled those shoes aside.

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And then when he finally got you, after a little bit more conversation and finally changed

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your emotion, now you're not impatient anymore.

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Now you're feeling tranquil and calm.

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Now you're standing there feeling exactly like this is where you want to be.

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And that moment he strikes and hands you these shoes again and says, here, why don't you

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try these shoes on?

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And so you agree because now you're no longer impatient.

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Now you're in a happier mood.

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And that is the point of the psychological sale.

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I believe that's what the term is called.

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And that is the point where the salesman gives you those shoes, try on, and then you try

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them on and like them.

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Now he's made that sale.

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And because of that, because of the fact that he had self-control, he made a sale.

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And now you're happier because now you get to go home with shoes.

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And that's the reason why you got there.

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You wanted to get out of there as quick as possible so you could get home.

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But you weren't going to get there.

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You weren't going to leave as quick as you did if the salesman didn't help you out so

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much.

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So this was a win-win situation for both parties.

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So that's the value of self-control.

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So this salesman controlled his thoughts.

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He understood that you were sending him negative energy, but he chose not to accept that negative

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energy and he chose to emit positive energy.

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This is all in his mind.

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He controlled his thoughts.

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And now as a result, both parties are happy.

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So that is the power of self-control.

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And he actually, Napoleon Hill actually said that you can't really see success unless you

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have self-control.

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And one of the, like I said, I said this earlier, but one of the best, most striking quotes

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that I read in that book so far is, self-control is solely a matter of thought control.

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So if self-control is required for success and self-control is solely a matter of thought

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control, then that just makes sense to focus a lot of energy and effort on controlling

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your thoughts, on developing the ability to control your thoughts.

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And the fact of the matter is everyone has this ability.

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It's just out of practice for most people.

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A lot of the times people get angry very easily and stay angry.

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So I want to put you in another scene.

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Imagine your parents are angry.

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They're angry at each other.

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They're yelling, they're fighting, and they have low awareness.

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They're not very aware of the situation.

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They're just immersed in their own emotions.

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And then imagine they're extremely mad at each other.

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They are furious.

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It's gotten to the point where they're throwing food around.

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And then the doorbell rings.

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People are here for dinner.

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Guests are coming over for dinner.

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Our neighbors have come over for dinner because we invited them over for dinner.

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Now your parents instantly control their emotions and instantly rush up and instantly go back

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to being a calm and tranquil.

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Now everyone can imagine this because it's not necessarily a common occurrence, but this

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happens and you're extremely pissed off and then the doorbell rings.

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Now you have to fix your emotion.

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You have to put on this.

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You have to change your emotion essentially and control your thoughts and go back to being

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calm.

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So it's solely a matter of desiring to change your thoughts, to change your emotions.

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So the parents desired, they had the desire to be calm.

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Now this desire was based off an external factor like someone coming over, but we can

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develop this desire inside of ourselves and it just takes a little bit of practice.

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And it is possible, it is doable.