All right, welcome to the AdaptX podcast where we have conversations with individuals who
are building accessible products, advocating for inclusion or excelling in adaptive sports.
Our intention is never to speak on behalf of those with disabilities, but give them
a platform to amplify their voice and share insights so you can help us make the world
more accessible.
Today we are joined by Enzo Caruso.
Enzo is a multifaceted investor, operator, and entrepreneur driven by a passion for delivering
tangible solutions to improve the world.
Currently at the helm of operations and partnerships at Haptic, Enzo is committed to reshaping
information reception through the revolutionary capabilities of haptic feedback.
In a departure from the reliance on audio and visual cues, Enzo envisions a future where
the power of touch and vibrations liberate individuals from their electronic devices
fostering a more inclusive and futuristic world for all.
With an unwavering dedication to innovation, Enzo and his team are poised to redefine the
way we interact and receive information.
Enzo thank you for joining me today.
Absolutely, I'm really excited.
For those who might be unfamiliar with the technology, can you maybe explain to the audience
what haptic technology is?
Absolutely, yeah I mean haptic technology has been around forever, but it's definitely
a very kind of new and profound technology that's just kind of starting to get incorporated
to the masses.
So haptic is anything relating to the sense of touch.
Think when you get a phone call or text message and the vibration through your mobile device,
that is a form of haptic feedback.
If you're driving in your car and you stray out of your lane and the wheel kind of vibrates
to orient you back onto position, that is a form of haptic feedback.
It's definitely readily present in our lives, except we kind of have a dispersion between
being able to connect the H-word with the actual outputs for what it actually does.
So yeah.
So how did, when did this become I guess a technology that was heavily used by individuals
with visual impairments?
Was there a time when it wasn't?
And then was there a transition period to someone discovering that oh like wow we should
be incorporating this with guiding?
Well, absolutely.
I mean, there's been a lot of haptic tactile feedback methods that have been incorporated
within accessibility and inclusion measures worldwide.
Crosswalks, those little kind of stepping stones on the bottom that give that tactile
ground feedback.
That was kind of the first introduction to haptics, especially within subway stations
to let people know, hey, you're approaching the track, kind of step back.
So it's always been kind of utilized for orientation, but actually now utilizing it within the
deep technology.
That was a different adoption curve and something that I like to say at Haptic, we are the pioneers
of actually incorporating this type of technology into our own application, but also existing
applications worldwide.
So that haptics and vibrations, touch is a universal language.
It doesn't matter where you are in the world.
Everyone can understand feedback through actual touch.
And that's why we think that kind of breaking down the digital divide and this barrier between
what can and can't be utilized with touch, really incorporating that into as much as
possible.
So haptics is a broad term that doesn't strictly encompass digital technology.
It's basically just a sensation of touch, but now you're finding ways to incorporate
that into the digital landscape.
Exactly.
Yeah, that was the true company inception was when a close colleague of ours became
blind in a traumatic car accident.
And his biggest point of feedback was, hey, digital applications, specifically navigation.
They've relied solely upon audio and visual based feedback.
And the fact that now I am diagnosis blind, low vision, the fact that I can't have my
eyes and ears glued to my device.
And I am now on the outside of this, like we say, this digital divide so that I can't
go walk and get Starbucks or Dunkin Donuts utilizing Google Maps and Apple Maps applications.
That's you know, worldly used by billions of people.
This was like a present problem that could be solved.
And that kind of that solving mechanism and Q was was a universal language that everyone
can comprehend and understand.
And that's when kind of haptics came to the forefront of this could be the solution.
And the first product that you guys released was the way bands to begin to address that,
correct?
Exactly.
Yeah, that was that was kind of the the state of the art application that we built.
It was back in 2016 2017.
First we had to start with the actual patent behind the technology, because we knew we
are early to things.
It was kind of essential to step back and say, OK, what can we actually get intellectual
property on so that we can protect ourselves so that when this kind of tidal wave of adoption
comes, we have our technology and is protected.
So we are able to get a very robust patent because we were early to the table and it
was anything that vibrates to orient a user on their position or location.
Very broad.
But we were again early to the party.
So we were able to get it.
And as well, back in early 2016 2017, when we were actually thinking about, OK, how do
we get this to the masses?
The Apple Watch and Google Pixel watches, they either didn't have a haptic motor or
didn't exist.
So we had to come to the table with our own product way band.
And that was specifically focusing on delivering vibrations all through a wearable product.
And that that connected to our native application haptic nav, which is the product that's still
running right now.
We discontinued the way band only due to hardware is a very hard business line.
And we could have more kind of user adoption and growth if we tapped into everyone's iPhone
or Google Pixel, whatever Android with an application.
So we focused all of our research and development then onto that.
And now we're tapping into third party wearables with the iOS watch and Google Pixel watch.
So you guys are now licensing software to companies like Apple and Google?
Well, that's that's absolutely the goal.
The pipeline is to step back and take the the intellectual property, like I mentioned
earlier, and to say, hey, Google Maps, Apple Maps, Uber, you guys have hundreds of millions
to billions of users on your application.
Yet you rely still upon legacy forms of feedback, audio and visual based.
Then if you take the blind and low vision out of the equation, that's a massive kind
of safety issue, in my opinion.
And users lack awareness, overall safety and overall inclusion.
If you are solely relying upon individuals getting feedback with their phone up at their
face or hearing, hey, your Uber has arrived.
Go down, you know, take it right in 100 feet, whatever that is.
So utilizing vibrations and haptics, that's kind of the way to breach that fold and add
a new layer of intuitive technology that everyone can benefit from.
And by everyone, I mean, literally billions of people utilizing technology that in it
just doesn't exist currently.
So haptic, we have to be the pioneer to get this out there.
Yeah, that's one thing we've talked about in a few episodes here is how accessibility
design or universal design might be intended for one individual or one population, but
really benefits the whole.
So are there are there people outside of the community of those with visual impairments
that would use this technology?
Oh, absolutely.
I mean, I think about the fact that closed captions and subtitles, their initial target
market and intent was to allow deaf users to interact with with movies and television.
And now the statistic is that 80% of Netflix users utilize closed captions when they watch
television and movies, and 80% of Netflix users are not deaf.
So how you know that initial foot into the door, and then once that domino falls, the
market for which you know the tide pool, it opens up and I kind of everyone can utilize
it.
That's the example I utilize all the time with haptics.
Yes, obviously, the low hanging fruit is the blind and visually impaired.
We made history, we put it on a marathon runner, Simon Weecroft, we were able to allow him
to finish the entirety of the New York City Marathon without a guide or sighted assistance
all through the utilization of haptics.
And now, you know me, I just moved to Manhattan two years ago, no, no idea how the grid system
worked.
And I needed haptics to get around because it was not safe.
Literally, if I was walking around a brand new city and thinking to myself, I have no
idea what I'm doing, my phones in my hands, eyes and ears glued to it.
That's not safe in terms of pickpocketers.
That's not safe in terms of incoming traffic.
But then the utilization of haptics, like we say, free your eyes, free your ears, feel
your way.
And that's for the first time ever, I can be more aware of my surroundings, I didn't
have to be glued to your device.
And that's something that everyone can adopt to, not just the market of, again, blind or
low vision individuals.
It's something that everyone can utilize.
So we first met a couple, maybe about a year ago to talk about navigation for athletes,
runners who have visual impairments.
What are the main challenges that they may face exclusively using haptics in a race like
the New York City Marathon?
Yeah, look, it's the first technology of its kind.
So for the first time ever, they can actually have the independence to not need a guide
or a tether.
And I think that's the one thing that we can promote that's like, hey, that's revolutionary,
that's going to break your normal traditional routine.
You really kind of have that independence and awareness.
Now obviously, without a guide or a tether, there's other complications that come into
place in terms of proximity.
Hey, there's someone five feet in front of you.
So those type of issues are something that if you're specifically utilizing haptics,
without a form of computer vision or like a radar detector, our application doesn't
tell you, hey, you have an obstacle coming in five feet, that'd be a totally different
development curve.
So what we can guarantee is the fact that all through vibrations on your wrist, you're
going to be able to intake intuitive information all through haptics.
So great, you're running on your path.
You kind of we have two different settings, either no vibration when you're going the
right way, or our haptic heartbeat impulse, which is my favorite setting, kind of everyone's
kind of favorite setting.
It's almost like, think Pac-Man, you're going along your trail in the right direction.
It's done, done, done.
You're collecting kind of these like, you know, dots and beads.
And it's kind of a gamified version navigation.
You want to continue on that track.
You stray off for any reason, utilizing your body actually turning on an axis, and we deliver
vibrations to get you back on the track.
So that's kind of like the groundworks of our haptics.
That's our patent, kind of utilizing vibrations to orient the user.
But again, obviously, there's other hiccups that will arise when you're utilizing this
as a runner and whatnot, spatial detection, kind of object detection, what's in front
of you.
If you're running through a busy central park, that's obviously great haptics is going to
help you and guide you through your journey.
But it might not tell you when that baby stroller is coming or hey, that crosswalk, it's red,
don't cross versus you're available to.
So there's definitely a few other things in the adoption curve that we're hoping other
technologies and building off of Apple Maps and Google Maps, them integrating this into
their systems.
We're a haptic company, so we want to perfect our input and delivery back to the users.
But it takes a village in terms of really making the end to end experience accessible.
And hopefully haptics is going to be an integral part of that.
But it can't be the entirety of it.
It could be it could be an additional layer.
But in terms of really creating, again, the end to end experience, it's going to take
a larger team and vision and yeah.
Yeah you would need like almost a self driving technology that like something like a Tesla
has to identify all obstructions.
Lidar computer vision, yes, so that's something for which, you know, if you wanted to do that,
you'd have to have your kind of phone out on your chest, utilizing the back camera to
do spatial recognition.
And I don't think really that's too intuitive nor accessible, having a phone strapped to
your chest.
So there's there's ways obviously, you know, I think with the adoption of augmented virtual
reality, vision pros and whatnot, sure this this can help us for sure.
But again, it's going to take a unified effort to really make this experience seamless as
possible.
You guys recently rebranded from where works to haptics.
What was the thought process behind that?
You know, a few different reasonings.
One I think it's pretty cool to be named the technology for which you embody or in our
trying to pioneer.
So hey, you know, what do you do?
Oh, you know, I work at haptic.
You know, we're trying to make the world more accessible and inclusive all through the utilization
of touch.
It's like, great.
Well, your technology is your name.
And where works definitely was was more, you know, aligned with our hardware kind of mission.
You think where works and kind of our mission and five year plan at the company was, OK,
we don't want to neglect our past.
We did incredible things utilizing hardware.
But with this B2B focus now, kind of really wanting a mass user adoption, the best way
is software.
So that's us going to companies saying, hey, here's our SDK.
Here's our patent.
You know, you know, intellectual property behind our actual feedback, adopt it into
your application, make your application more accessible, inclusive, futuristic.
And that's what we want to embody.
So it's kind of, you know, not out with the old and with the new, but a refurbish and
re rebrand that's going to really align us for a robust future.
Yeah, I was wondering if the having the technology as the name presented any legal challenges,
like whether there's any copyright sort of thing associated with that.
It was just one thing that came to mind when you told me.
Absolutely.
Well, it's definitely a risk because you look up haptic and we're not going to be the first
thing that comes up on Google.
You're going to get about 100 different definitions.
So in terms of viewership and actually channeling people to our website, yeah, that's a massive
risk we had to take.
But because we were able to get the trademark under actual assistive and accessible technology,
that's how we kind of were able to navigate around.
Hey, you can't really trademark a technology and a word like such.
But because we were able to say, OK, if it's specifically utilized under the umbrella of
inclusive and accessible tech and intuitive technology, great.
OK, that that's, you know, more of a great area for which you guys for now can utilize
and control.
So, yeah, I mean, that's for the patent and like trademark lawyers to figure out.
But once we got the thumbs up, it was like, all right, if you say so, great.
But what motivated you to get involved with Haptic or maybe how did you initially get
started with the company?
Yeah, so it was actually, you know, back in 2019, my partner and I went to New York City
as we were operating our early stage venture funds, a new capital.
And there we came across a trade show and a private event with the Weirworks team, specifically
Kevin Yu and Keith Kirkland kind of took the technology into our hands, said, wow, this
is, you know, can piece together the vision of this, not necessarily the business model
of becoming a truly accessible company through the hardware.
But saying, hey, stepping back and really understanding the overall adoption curve,
if you were to be able to get this into Uber, finding all your cars, utilizing Haptic Vibration,
getting Google Maps and Apple Maps to adopt this Haptic future and vision, there was potential
there.
So we were one of the first institutional checks within the company.
And after two years, kind of working very closely with Keith and Kevin, obviously from
the investing side of things, it was kind of my choice to step back and want the under-the-hood
operational approach that startups provide, you know, having the ability to hire, fire,
scale, grow, learn, market, that's totally a different hat than wearing the investor
cap.
So stepping back, really wanting to improve my own kind of personal ability to give something
back to the world.
I think my own model is, you know, each and every day, all we do is take, take, take.
And if there is a technology that I can put, you know, my 24 hours of focus each day on
giving something back to the world that might significantly make a difference, that inspired
me.
And so I surveyed kind of the portfolio companies and I knew that, you know, Wearworks and now
Haptic was going to be the one that, you know, I was never going to lack drive to wake up
in the morning to try to produce and put my best foot forward because it's kind of fun.
It's kind of fun thinking to yourself, hey, you're hearing feedback from people saying,
this is revolutionary.
This is going to change my life.
This has changed my life.
That's something that, you know, you really don't take for granted when, when, you know,
the good and bad come in for sure.
Yeah, absolutely.
How, maybe from the investing side, how do you determine what type of company you want
to invest in?
Yeah, I mean, it's, you know, I think from, from my positioning, being younger than on
the investor side of things, it really had to be moral alignment with the kind of, you
know, startup and founders as a whole kind of, Hey, are you guys really committed and
dedicated towards doing everything it takes to get a very early stage company off the
ground and, you know, creating a behemoth for which everyone is now utilizing, you know,
Haptics or fill in the blank tech.
So it definitely had to come down to investing in the individual.
That's a lot of what early stage investing comes down to, but then also being able to
chart out, okay, where you guys are right now, that's great, but where could this company
go in five years in terms of your potential product roadmap?
Where does that align your kind of your investment thesis?
Is there a large trajectory for which, you know, you hit that hockey stick and grow,
or is it, Hey, this is something that you have a lot of competition within and your,
you know, competition is good at some points, but it's kind of widely known in the industry
that the competition actually isn't too great because you want to be building something
that no one's done before.
And that's when you kind of get that zero to one approach rather than building something
that's that's one of N you get a bunch of those, you know, delivery applications, you
know, this is something that again, haptic, we are pioneering something brand new and
that made the investment thesis pretty easy.
Where do you think the company goes in five years kind of continuing off of that trajectory
type of conversation?
No, absolutely.
Well, it's, it's really going to be software centric.
It's going to be tapping into companies with large user bases.
I've mentioned a few earlier, you know, kind of Uber, Lyft, ride sharing companies that
are going to be massive navigation applications that are already in place.
Apple Maps, Google Maps, good maps.
These are kind of applications that range through the entirety of them, a majority of
the world.
And with that being said, these users are relying way too heavily off of legacy forms
of feedback and that's audio and visual based.
And that's something for which I have a thesis and pitch that can, you know, better their
product for each one of them.
It's kind of saying, hey, Uber or Lyft or another ride sharing company, DD, whatever
it is, you guys, an airport, cars coming to pick you up rather than looking at the same
seven digit, you know, license plate, the great Toyota coming up, you know, there's
a bunch of these different cars, kind of a high stress, busy environment.
The last thing you need is trying to read is that the same license plate versus, hey,
now I'm utilizing vibration straight from my ride sharing application that is guiding
me directly to the back door of the driver's car.
That's something that is totally breaking the realm of what is currently in place.
And in terms of accessibility and inclusion measures, that's incredible.
But that's also something that we talked about before.
Everyone can benefit from the fact that haptics can more quickly and more efficiently and
safely get you to your vehicle.
And that's something for which, you know, we can pitch that to the ride sharing companies
to say, hey, great, you guys are getting thumbs up for your accessibility and awareness approach.
But also, hey, maybe people are finding their cars 15 seconds faster, 15 seconds faster,
you know, on a comparison of, you know, 10 million rides a day, X million per month,
you know, billions per year.
Imagine the kind of the frequency for which they can improve their own product and churn
because things are happening more quickly and their press is better.
Our balance sheet is better and we're really democratizing the haptic language.
So it's kind of an all encompassing pitch and approach.
But our goal is really to step back and put our money where our mouth is and say, hey,
our goal here is to deliver haptics to as many people as possible.
And we want to make the world more accessible and inclusive for everybody.
And with that being said, whoever is kind of aware and ready to adopt technology like
us, we're ready to go in terms of delivering our kit.
And that's what's most essential.
So we started with the navigation apps, you know, adopted into now ride sharing apps.
And who knows what comes from there?
I don't know if that's the metaverse.
I don't know if that's, you know, navigating stadiums for the first time ever.
You can tap into your SeatGee app or whatever and get navigated down to section two row
three seat 17.
That could be really cool.
Right.
So getting getting kind of smart and intuitive locations now mapped out, we're going to
be able to tap into kind of everything that embodies the realm of, you know, honestly,
the future.
So that's cool.
How do you come up with all those different use cases like the stadium one you just mentioned?
Like that's always a huge pain whenever you try to go find your seat at a sports game.
Like, but that's not even something I that would ever have crossed my mind, at least
initially.
Yeah, partner.
Well, when you have a bunch of, you know, conversations and you know, we've we've done
something with Verizon and they're doing kind of a 5G approach and they want to do smart
stadiums and we've already had an early stage investment from them.
So that's exciting.
Obviously, they have us in their back pocket to say, hey, great, we want to map out X stadium
for fill in the blank Olympics.
And we want to utilize haptics as that new kind of digital acquisition to do something
new, promote the future.
It's like, OK, great, we're here.
But also, again, if you're all your time is focused on delivering this technology, these
ideas just kind of flow and there's never an end to them.
But it's also making sure that, you know, as an early stage startup, you're not attracted
by too many of the shiny things, you have to have a real product mission and focus and
execute on that vision.
So there might be a lot of shiny things going past you.
Oh, ride sharing, stadiums, navigation, but really making sure that's like, hey, the most
essential thing of this business is to get haptics into the most amount of hands as possible.
And that's through a B2B licensing curve.
So who's going to get us there faster?
Who's really going to get haptics into the most amount of hands?
That's the trajectory we have to follow.
What are the biggest barriers to adoption from various tech companies?
And do you guys have a certain level of protection that would prevent them from developing a
competing software?
Yeah, for what we found thus far, our intellectual property and a patent is incredibly robust
and strong.
So, yes, of course, tech companies, they wouldn't be doing their job if they didn't try to create
their own sort of haptic solution, whether that's a ride sharing company or whether that's,
you know, Google and Apple incorporating haptics into their navigation apps.
But what we found thus far is that what we have done and succeeded on thus far is incredibly
difficult.
And that gives us kind of a great footing to say, hey, you guys can put months and years
into developing it and then potentially even start infringing on our patent.
You guys have the treasure chest to actually utilize third party technology companies.
And that's kind of backing them into the corner to get attracted to our tech and development
is big.
So, you know, I think our biggest roadblock and barrier currently is just the fact that
haptics are utilized by many to everyone daily.
But there's just not enough connection between, oh, my phone just vibrate.
My mom's calling me versus that's haptic feedback.
So that's why we need to be the pioneer.
That's a big marketing effort.
That's distribution channels and overall democratization of haptics to say, hey, that
vibration, that form of touch feedback, that is haptics.
That's what we're doing.
So imagine flipping that on its head to think about a more kind of intuitive and aligned
future utilizing haptics and whatever that may be, whether that's haptic health care,
haptic alerts, haptic navigation, kind of, you know, there's the pipeline there.
It's just about allowing users to understand that they can think about touch in a new way
that they haven't before.
So that's probably the biggest difficulty is just getting people to understand that
this technology exists and could technically be pretty impactful.
Yeah, going towards challenging is always good because not as many people in the space
are the harder a problem gets to solve, the more the unique solution becomes.
So let's see, what do we want to touch upon?
So the different software, what is kind of the primary one that a user could adopt right
now?
If you were looking to this and they had a visual impairment, where would you direct
them to?
Yeah, just head right to your app store, Google Play Store and download Haptic Nav.
That's our kind of in-house real tech distribution channel right now that, hey, you want to,
you know, for the first time ever really feel haptics specifically within navigation.
You know, again, free your eyes, free your ears, feel your way.
Haptic Nav is the first on the market and we're definitely pioneering it.
So give that a check, you know, the only way to really understand haptics is to have that
light bulb go off for you.
So you put in a location, you put your phone down by your side, kind of do a 360 degree
spin and you let yourself kind of feel the way, say, whoa, there's that heartbeat, that
pulse that Enzo was talking about.
That's the way I should go.
And kind of, you know, you feel it and you're like, why doesn't this exist everywhere else?
And you're like, well, you know, that's why we're here.
That's what we're trying to do.
So yeah, I, yeah, I just, I urge people to download Haptic Nav and let that light bulb
go off for yourself because I can only do so much talking before you guys actually feel
it.
You're your, your own self and you kind of say, oh, I get what he's talking about now.
Is there any resistance from maybe just like the community of those with visual impairments
to adopting something like this as opposed to utilizing their more outdated, it's too
strong of a word because it's not necessarily outdated, but a white cane, et cetera, to
navigate.
You know, the, the one thing I've been incredibly kind of impressed with is that specifically
the blind and low vision community, they're very kind of on top of and desiring new technologies
and products.
They're never going to say no to giving a test.
They're like, Hey, you guys are putting your best foot forward and actually like working
towards empowering our community for which a lot of people are, are not respecting slash
leaving out again on the outside of this digital divide.
And you guys are giving your efforts for us.
Like hell yeah, absolutely.
We want to try.
So I've been tapping into, you know, AFB, NFB, you know, the American and national federation
for the blind, the lighthouse guilds, which is a great, great partner of ours, lighthouse
guild of Manhattan, central Florida.
And now we're tying in Miami as well.
These have, you know, 25,000 plus members each and we're tapping into, Hey, you have
the audience.
We have the technology.
We really, you know, we're not asking much from you guys other than, Hey, we've built
this tech for you.
Give it a try.
Give us your feedback.
You know, kind of be our target partners, you know, give us a thumbs up, give us a thumbs
down.
We need as much refinement as possible because we are, we're doing this for you.
That's our load.
That's our target market to start.
And then like I said, with closed captions, you get that domino to fall.
That's a different story.
Now it's for everyone, but the, the communities that are out there now, like I said, so with
some of the organizations I mentioned, they're, they're more or less, you know, very, very
receptive because I think they respect the fact that, Hey, you guys are, you know, giving
a damn about us.
Right.
And that's, that's I'm sorry.
I remember a year or two ago, I met with a company and the problem that I presented to
them was helping individuals who are blind navigate gyms.
And their, their solution was kind of like a beacon that maps out the facility.
But the issue with that is that sometimes a medicine ball gets placed in a different
location or sometimes in a slightly different location on the turf.
Can you envision a way that haptics could help someone who's blind navigate a gym?
Absolutely.
I mean, haptics are, are one of our, you know, bigger visions is, is incorporating it within
indoor navigation, but that's something that the world's biggest companies haven't been
able to solve yet, because that's a consistent refinement and a very kind of heavily incorporated
hardware kind of need.
Obviously, if you're putting a beacon, you're going to do, you know, computer vision or
LIDAR for the entire space and oh no, someone moved, you know, the weight bench over and
now they didn't calculate that, you know, 24 hours ago.
So now all the calculations and drawings are now messed up.
So there's, there's companies out there focusing on indoor navigation, but we stay consistent
on the fact that that's not our mission.
Our mission is making sure that our haptics are the best on the market.
And hopefully, again, like I said earlier, it takes a village, you know, indoor navigation
companies come, they solve it, they solve those issues of, you know, constantly re-updating
and reorienting their spatial recognition, getting those updates continuously day by
day to, you know, account for the sled being moved, medicine ball here, etc.
And then that's something for which, hey, that's mapped out.
Haptics are ready to be integrated into that system.
So yeah, yeah, it's definitely something where for things that don't change, bathroom, countertop,
toilet, etc.
I see like it could have pretty good utility.
But there's a lot of indoor places where the landscapes just slightly changing enough that
it would make it tough to map out.
It seems like some combination of Tesla versus Roomba versus like those different technologies
that try to try to navigate spaces.
A cool problem to work on.
It is a difficult one, though, that hasn't really been solved yet.
But hey, we're ready and able to assist them with a new barrier of technology once that
is adopted and created.
Maybe we kind of are touched upon this.
But maybe to wrap some things up here, like what are you most excited for over the next
year or two of Haptic?
Yeah, I mean, we're doing a bunch of different showcases, events, kind of distribution channels.
We're going to be live at South by Southwest, one of the country's biggest tech conferences
in Austin.
We're hosting a panel with executives at Uber, the ex-chief business officer of Waymo on
the future of transportation and mobility.
That's going to be the bunch of signups for attendance already.
So that's going to be something for which we can say, hey, you guys haven't thought
about Haptics, but now think about it and think about it in terms of great.
We're sharing a panel with Uber.
Think about finding your car all through vibrations.
Think about Waymo and other kind of autonomous vehicles companies, even Tesla, finding your
car via that way.
Then mapping out events and venues such as South by Southwest or Coachella.
Hey, there's 50,000 people here, eight stages.
You're trying to find a friend.
It's kind of difficult for eyes and ears.
You can share your location on Haptic NAV and now get all your vibrations to find where
your friend is, half a mile through a crowd of 10,000.
So there's our adoption curve is hitting and it's hitting strong.
The rebrand kind of came at a great time to really embody what we're doing.
But the next 12 months, it's going to be great because we're going to get our first kind
of B2B software licensing efforts.
We're going to get those first check marked, really start getting this revenue in the door
to continue our refinement development of our haptics.
And we're going to see a true adoption curve, not only on our Haptic NAV application.
Our goal is to get two million by the end of the year, but we're also going to be having
tens of millions to potentially hundreds of millions of people utilizing it within ride
sharing companies, finding their cars, alleviating those stress and pressures at a very busy
airport with all the same cars and seven digit license plates.
So we really do think that our time is now and that haptics will be kind of at the forefront
of a new and intuitive future.
Well, and I love talking to people that are passionate about the work that they're doing.
And obviously the mission of making the world more accessible is perfectly aligned with
what this podcast is.
It's hopefully showcasing.
So appreciate you joining me today.
We'll include the website in the show notes.
Is there anything else you would like us to kind of plug in there?
Yeah, I'll just make it easier for people get the Haptic NAV link, you know, specifically
iOS.
And then if people have it on Android, you know, just search it up in the Play Store.
But yeah, I mean, I guess I can only implore people to if we really want to make this future
a reality, you get you, you know, have an open perspective, think about things in a
manner that you haven't before.
You know, everyone is so consistent on I've only received information through my eyes
and ears glued to my phone.
But if you step back and think to yourself, well, that's not the only way that might be
the legacy way for which we were initially kind of got our phone to the door.
But now, you know, people are thinking creatively, people are thinking on their feet, people
want to make, you know, kind of a cooler and I keep saying a more futuristic world.
We're trying to embody that.
And so you got you got to feel it yourself, you got to feel your way.
And I promise that light bulb will go off like it does for, you know, thousands to tens
of thousands of people that we've already impacted.
Thank you for listening to the AdaptX Podcast.
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Until next Monday.