1 00:00:00,000 --> 00:00:04,160 All right, welcome to the AdaptX podcast where we have conversations with individuals who 2 00:00:04,160 --> 00:00:08,860 are building accessible products, advocating for inclusion or excelling in adaptive sports. 3 00:00:08,860 --> 00:00:11,640 Our intention is never to speak on behalf of those with disabilities, but give them 4 00:00:11,640 --> 00:00:15,600 a platform to amplify their voice and share insights so you can help us make the world 5 00:00:15,600 --> 00:00:16,600 more accessible. 6 00:00:16,600 --> 00:00:18,160 Today we are joined by Enzo Caruso. 7 00:00:18,160 --> 00:00:23,040 Enzo is a multifaceted investor, operator, and entrepreneur driven by a passion for delivering 8 00:00:23,040 --> 00:00:25,480 tangible solutions to improve the world. 9 00:00:25,480 --> 00:00:29,420 Currently at the helm of operations and partnerships at Haptic, Enzo is committed to reshaping 10 00:00:29,420 --> 00:00:33,200 information reception through the revolutionary capabilities of haptic feedback. 11 00:00:33,200 --> 00:00:36,960 In a departure from the reliance on audio and visual cues, Enzo envisions a future where 12 00:00:36,960 --> 00:00:40,560 the power of touch and vibrations liberate individuals from their electronic devices 13 00:00:40,560 --> 00:00:43,460 fostering a more inclusive and futuristic world for all. 14 00:00:43,460 --> 00:00:47,120 With an unwavering dedication to innovation, Enzo and his team are poised to redefine the 15 00:00:47,120 --> 00:00:49,800 way we interact and receive information. 16 00:00:49,800 --> 00:00:51,520 Enzo thank you for joining me today. 17 00:00:51,520 --> 00:00:54,020 Absolutely, I'm really excited. 18 00:00:54,020 --> 00:00:57,540 For those who might be unfamiliar with the technology, can you maybe explain to the audience 19 00:00:57,540 --> 00:01:00,120 what haptic technology is? 20 00:01:00,120 --> 00:01:04,240 Absolutely, yeah I mean haptic technology has been around forever, but it's definitely 21 00:01:04,240 --> 00:01:09,280 a very kind of new and profound technology that's just kind of starting to get incorporated 22 00:01:09,280 --> 00:01:10,280 to the masses. 23 00:01:10,280 --> 00:01:13,480 So haptic is anything relating to the sense of touch. 24 00:01:13,480 --> 00:01:18,200 Think when you get a phone call or text message and the vibration through your mobile device, 25 00:01:18,200 --> 00:01:19,620 that is a form of haptic feedback. 26 00:01:19,620 --> 00:01:25,000 If you're driving in your car and you stray out of your lane and the wheel kind of vibrates 27 00:01:25,000 --> 00:01:29,120 to orient you back onto position, that is a form of haptic feedback. 28 00:01:29,120 --> 00:01:33,680 It's definitely readily present in our lives, except we kind of have a dispersion between 29 00:01:33,680 --> 00:01:39,160 being able to connect the H-word with the actual outputs for what it actually does. 30 00:01:39,160 --> 00:01:40,880 So yeah. 31 00:01:40,880 --> 00:01:47,360 So how did, when did this become I guess a technology that was heavily used by individuals 32 00:01:47,360 --> 00:01:48,360 with visual impairments? 33 00:01:48,360 --> 00:01:50,100 Was there a time when it wasn't? 34 00:01:50,100 --> 00:01:54,580 And then was there a transition period to someone discovering that oh like wow we should 35 00:01:54,580 --> 00:01:56,320 be incorporating this with guiding? 36 00:01:56,320 --> 00:01:57,320 Well, absolutely. 37 00:01:57,320 --> 00:02:02,560 I mean, there's been a lot of haptic tactile feedback methods that have been incorporated 38 00:02:02,560 --> 00:02:06,040 within accessibility and inclusion measures worldwide. 39 00:02:06,040 --> 00:02:11,200 Crosswalks, those little kind of stepping stones on the bottom that give that tactile 40 00:02:11,200 --> 00:02:12,200 ground feedback. 41 00:02:12,200 --> 00:02:16,080 That was kind of the first introduction to haptics, especially within subway stations 42 00:02:16,080 --> 00:02:20,280 to let people know, hey, you're approaching the track, kind of step back. 43 00:02:20,280 --> 00:02:24,560 So it's always been kind of utilized for orientation, but actually now utilizing it within the 44 00:02:24,560 --> 00:02:26,480 deep technology. 45 00:02:26,480 --> 00:02:31,320 That was a different adoption curve and something that I like to say at Haptic, we are the pioneers 46 00:02:31,320 --> 00:02:37,640 of actually incorporating this type of technology into our own application, but also existing 47 00:02:37,640 --> 00:02:38,640 applications worldwide. 48 00:02:38,640 --> 00:02:43,300 So that haptics and vibrations, touch is a universal language. 49 00:02:43,300 --> 00:02:45,200 It doesn't matter where you are in the world. 50 00:02:45,200 --> 00:02:48,600 Everyone can understand feedback through actual touch. 51 00:02:48,600 --> 00:02:54,120 And that's why we think that kind of breaking down the digital divide and this barrier between 52 00:02:54,120 --> 00:02:57,800 what can and can't be utilized with touch, really incorporating that into as much as 53 00:02:57,800 --> 00:02:58,800 possible. 54 00:02:58,800 --> 00:03:04,680 So haptics is a broad term that doesn't strictly encompass digital technology. 55 00:03:04,680 --> 00:03:09,960 It's basically just a sensation of touch, but now you're finding ways to incorporate 56 00:03:09,960 --> 00:03:12,720 that into the digital landscape. 57 00:03:12,720 --> 00:03:13,720 Exactly. 58 00:03:13,720 --> 00:03:20,080 Yeah, that was the true company inception was when a close colleague of ours became 59 00:03:20,080 --> 00:03:22,280 blind in a traumatic car accident. 60 00:03:22,280 --> 00:03:27,600 And his biggest point of feedback was, hey, digital applications, specifically navigation. 61 00:03:27,600 --> 00:03:30,540 They've relied solely upon audio and visual based feedback. 62 00:03:30,540 --> 00:03:36,120 And the fact that now I am diagnosis blind, low vision, the fact that I can't have my 63 00:03:36,120 --> 00:03:37,560 eyes and ears glued to my device. 64 00:03:37,560 --> 00:03:41,760 And I am now on the outside of this, like we say, this digital divide so that I can't 65 00:03:41,760 --> 00:03:47,480 go walk and get Starbucks or Dunkin Donuts utilizing Google Maps and Apple Maps applications. 66 00:03:47,480 --> 00:03:50,420 That's you know, worldly used by billions of people. 67 00:03:50,420 --> 00:03:54,080 This was like a present problem that could be solved. 68 00:03:54,080 --> 00:03:59,000 And that kind of that solving mechanism and Q was was a universal language that everyone 69 00:03:59,000 --> 00:04:00,760 can comprehend and understand. 70 00:04:00,760 --> 00:04:05,720 And that's when kind of haptics came to the forefront of this could be the solution. 71 00:04:05,720 --> 00:04:10,680 And the first product that you guys released was the way bands to begin to address that, 72 00:04:10,680 --> 00:04:11,680 correct? 73 00:04:11,680 --> 00:04:12,680 Exactly. 74 00:04:12,680 --> 00:04:15,740 Yeah, that was that was kind of the the state of the art application that we built. 75 00:04:15,740 --> 00:04:18,680 It was back in 2016 2017. 76 00:04:18,680 --> 00:04:23,560 First we had to start with the actual patent behind the technology, because we knew we 77 00:04:23,560 --> 00:04:24,900 are early to things. 78 00:04:24,900 --> 00:04:29,440 It was kind of essential to step back and say, OK, what can we actually get intellectual 79 00:04:29,440 --> 00:04:34,800 property on so that we can protect ourselves so that when this kind of tidal wave of adoption 80 00:04:34,800 --> 00:04:36,880 comes, we have our technology and is protected. 81 00:04:36,880 --> 00:04:41,920 So we are able to get a very robust patent because we were early to the table and it 82 00:04:41,920 --> 00:04:47,680 was anything that vibrates to orient a user on their position or location. 83 00:04:47,680 --> 00:04:48,680 Very broad. 84 00:04:48,680 --> 00:04:50,280 But we were again early to the party. 85 00:04:50,280 --> 00:04:52,560 So we were able to get it. 86 00:04:52,560 --> 00:04:56,600 And as well, back in early 2016 2017, when we were actually thinking about, OK, how do 87 00:04:56,600 --> 00:04:58,280 we get this to the masses? 88 00:04:58,280 --> 00:05:02,320 The Apple Watch and Google Pixel watches, they either didn't have a haptic motor or 89 00:05:02,320 --> 00:05:03,500 didn't exist. 90 00:05:03,500 --> 00:05:06,560 So we had to come to the table with our own product way band. 91 00:05:06,560 --> 00:05:12,280 And that was specifically focusing on delivering vibrations all through a wearable product. 92 00:05:12,280 --> 00:05:17,480 And that that connected to our native application haptic nav, which is the product that's still 93 00:05:17,480 --> 00:05:18,560 running right now. 94 00:05:18,560 --> 00:05:23,200 We discontinued the way band only due to hardware is a very hard business line. 95 00:05:23,200 --> 00:05:28,360 And we could have more kind of user adoption and growth if we tapped into everyone's iPhone 96 00:05:28,360 --> 00:05:32,600 or Google Pixel, whatever Android with an application. 97 00:05:32,600 --> 00:05:35,620 So we focused all of our research and development then onto that. 98 00:05:35,620 --> 00:05:41,840 And now we're tapping into third party wearables with the iOS watch and Google Pixel watch. 99 00:05:41,840 --> 00:05:48,440 So you guys are now licensing software to companies like Apple and Google? 100 00:05:48,440 --> 00:05:50,160 Well, that's that's absolutely the goal. 101 00:05:50,160 --> 00:05:54,560 The pipeline is to step back and take the the intellectual property, like I mentioned 102 00:05:54,560 --> 00:05:59,840 earlier, and to say, hey, Google Maps, Apple Maps, Uber, you guys have hundreds of millions 103 00:05:59,840 --> 00:06:02,560 to billions of users on your application. 104 00:06:02,560 --> 00:06:07,500 Yet you rely still upon legacy forms of feedback, audio and visual based. 105 00:06:07,500 --> 00:06:12,140 Then if you take the blind and low vision out of the equation, that's a massive kind 106 00:06:12,140 --> 00:06:14,480 of safety issue, in my opinion. 107 00:06:14,480 --> 00:06:18,540 And users lack awareness, overall safety and overall inclusion. 108 00:06:18,540 --> 00:06:22,120 If you are solely relying upon individuals getting feedback with their phone up at their 109 00:06:22,120 --> 00:06:24,920 face or hearing, hey, your Uber has arrived. 110 00:06:24,920 --> 00:06:30,200 Go down, you know, take it right in 100 feet, whatever that is. 111 00:06:30,200 --> 00:06:35,880 So utilizing vibrations and haptics, that's kind of the way to breach that fold and add 112 00:06:35,880 --> 00:06:40,640 a new layer of intuitive technology that everyone can benefit from. 113 00:06:40,640 --> 00:06:46,400 And by everyone, I mean, literally billions of people utilizing technology that in it 114 00:06:46,400 --> 00:06:47,800 just doesn't exist currently. 115 00:06:47,800 --> 00:06:50,520 So haptic, we have to be the pioneer to get this out there. 116 00:06:50,520 --> 00:06:55,600 Yeah, that's one thing we've talked about in a few episodes here is how accessibility 117 00:06:55,600 --> 00:07:00,440 design or universal design might be intended for one individual or one population, but 118 00:07:00,440 --> 00:07:03,320 really benefits the whole. 119 00:07:03,320 --> 00:07:07,400 So are there are there people outside of the community of those with visual impairments 120 00:07:07,400 --> 00:07:10,560 that would use this technology? 121 00:07:10,560 --> 00:07:12,000 Oh, absolutely. 122 00:07:12,000 --> 00:07:17,600 I mean, I think about the fact that closed captions and subtitles, their initial target 123 00:07:17,600 --> 00:07:22,720 market and intent was to allow deaf users to interact with with movies and television. 124 00:07:22,720 --> 00:07:27,760 And now the statistic is that 80% of Netflix users utilize closed captions when they watch 125 00:07:27,760 --> 00:07:31,920 television and movies, and 80% of Netflix users are not deaf. 126 00:07:31,920 --> 00:07:36,560 So how you know that initial foot into the door, and then once that domino falls, the 127 00:07:36,560 --> 00:07:40,400 market for which you know the tide pool, it opens up and I kind of everyone can utilize 128 00:07:40,400 --> 00:07:41,400 it. 129 00:07:41,400 --> 00:07:43,360 That's the example I utilize all the time with haptics. 130 00:07:43,360 --> 00:07:47,600 Yes, obviously, the low hanging fruit is the blind and visually impaired. 131 00:07:47,600 --> 00:07:53,000 We made history, we put it on a marathon runner, Simon Weecroft, we were able to allow him 132 00:07:53,000 --> 00:07:57,140 to finish the entirety of the New York City Marathon without a guide or sighted assistance 133 00:07:57,140 --> 00:07:59,440 all through the utilization of haptics. 134 00:07:59,440 --> 00:08:04,160 And now, you know me, I just moved to Manhattan two years ago, no, no idea how the grid system 135 00:08:04,160 --> 00:08:05,160 worked. 136 00:08:05,160 --> 00:08:08,000 And I needed haptics to get around because it was not safe. 137 00:08:08,000 --> 00:08:12,360 Literally, if I was walking around a brand new city and thinking to myself, I have no 138 00:08:12,360 --> 00:08:16,560 idea what I'm doing, my phones in my hands, eyes and ears glued to it. 139 00:08:16,560 --> 00:08:18,120 That's not safe in terms of pickpocketers. 140 00:08:18,120 --> 00:08:20,360 That's not safe in terms of incoming traffic. 141 00:08:20,360 --> 00:08:24,680 But then the utilization of haptics, like we say, free your eyes, free your ears, feel 142 00:08:24,680 --> 00:08:25,720 your way. 143 00:08:25,720 --> 00:08:29,600 And that's for the first time ever, I can be more aware of my surroundings, I didn't 144 00:08:29,600 --> 00:08:31,600 have to be glued to your device. 145 00:08:31,600 --> 00:08:36,880 And that's something that everyone can adopt to, not just the market of, again, blind or 146 00:08:36,880 --> 00:08:37,880 low vision individuals. 147 00:08:37,880 --> 00:08:40,240 It's something that everyone can utilize. 148 00:08:40,240 --> 00:08:48,280 So we first met a couple, maybe about a year ago to talk about navigation for athletes, 149 00:08:48,280 --> 00:08:50,880 runners who have visual impairments. 150 00:08:50,880 --> 00:08:55,960 What are the main challenges that they may face exclusively using haptics in a race like 151 00:08:55,960 --> 00:08:57,960 the New York City Marathon? 152 00:08:57,960 --> 00:09:02,520 Yeah, look, it's the first technology of its kind. 153 00:09:02,520 --> 00:09:08,680 So for the first time ever, they can actually have the independence to not need a guide 154 00:09:08,680 --> 00:09:09,920 or a tether. 155 00:09:09,920 --> 00:09:14,640 And I think that's the one thing that we can promote that's like, hey, that's revolutionary, 156 00:09:14,640 --> 00:09:17,280 that's going to break your normal traditional routine. 157 00:09:17,280 --> 00:09:20,280 You really kind of have that independence and awareness. 158 00:09:20,280 --> 00:09:24,600 Now obviously, without a guide or a tether, there's other complications that come into 159 00:09:24,600 --> 00:09:26,000 place in terms of proximity. 160 00:09:26,000 --> 00:09:28,480 Hey, there's someone five feet in front of you. 161 00:09:28,480 --> 00:09:33,800 So those type of issues are something that if you're specifically utilizing haptics, 162 00:09:33,800 --> 00:09:39,640 without a form of computer vision or like a radar detector, our application doesn't 163 00:09:39,640 --> 00:09:43,060 tell you, hey, you have an obstacle coming in five feet, that'd be a totally different 164 00:09:43,060 --> 00:09:44,060 development curve. 165 00:09:44,060 --> 00:09:48,520 So what we can guarantee is the fact that all through vibrations on your wrist, you're 166 00:09:48,520 --> 00:09:52,560 going to be able to intake intuitive information all through haptics. 167 00:09:52,560 --> 00:09:55,360 So great, you're running on your path. 168 00:09:55,360 --> 00:09:58,720 You kind of we have two different settings, either no vibration when you're going the 169 00:09:58,720 --> 00:10:04,120 right way, or our haptic heartbeat impulse, which is my favorite setting, kind of everyone's 170 00:10:04,120 --> 00:10:05,120 kind of favorite setting. 171 00:10:05,120 --> 00:10:08,280 It's almost like, think Pac-Man, you're going along your trail in the right direction. 172 00:10:08,280 --> 00:10:10,360 It's done, done, done. 173 00:10:10,360 --> 00:10:12,720 You're collecting kind of these like, you know, dots and beads. 174 00:10:12,720 --> 00:10:14,840 And it's kind of a gamified version navigation. 175 00:10:14,840 --> 00:10:16,520 You want to continue on that track. 176 00:10:16,520 --> 00:10:22,200 You stray off for any reason, utilizing your body actually turning on an axis, and we deliver 177 00:10:22,200 --> 00:10:25,140 vibrations to get you back on the track. 178 00:10:25,140 --> 00:10:27,680 So that's kind of like the groundworks of our haptics. 179 00:10:27,680 --> 00:10:32,440 That's our patent, kind of utilizing vibrations to orient the user. 180 00:10:32,440 --> 00:10:36,600 But again, obviously, there's other hiccups that will arise when you're utilizing this 181 00:10:36,600 --> 00:10:41,280 as a runner and whatnot, spatial detection, kind of object detection, what's in front 182 00:10:41,280 --> 00:10:42,840 of you. 183 00:10:42,840 --> 00:10:47,880 If you're running through a busy central park, that's obviously great haptics is going to 184 00:10:47,880 --> 00:10:49,440 help you and guide you through your journey. 185 00:10:49,440 --> 00:10:54,440 But it might not tell you when that baby stroller is coming or hey, that crosswalk, it's red, 186 00:10:54,440 --> 00:10:56,560 don't cross versus you're available to. 187 00:10:56,560 --> 00:10:59,720 So there's definitely a few other things in the adoption curve that we're hoping other 188 00:10:59,720 --> 00:11:04,360 technologies and building off of Apple Maps and Google Maps, them integrating this into 189 00:11:04,360 --> 00:11:05,360 their systems. 190 00:11:05,360 --> 00:11:11,400 We're a haptic company, so we want to perfect our input and delivery back to the users. 191 00:11:11,400 --> 00:11:15,760 But it takes a village in terms of really making the end to end experience accessible. 192 00:11:15,760 --> 00:11:20,640 And hopefully haptics is going to be an integral part of that. 193 00:11:20,640 --> 00:11:22,920 But it can't be the entirety of it. 194 00:11:22,920 --> 00:11:24,600 It could be it could be an additional layer. 195 00:11:24,600 --> 00:11:29,280 But in terms of really creating, again, the end to end experience, it's going to take 196 00:11:29,280 --> 00:11:32,560 a larger team and vision and yeah. 197 00:11:32,560 --> 00:11:36,440 Yeah you would need like almost a self driving technology that like something like a Tesla 198 00:11:36,440 --> 00:11:39,440 has to identify all obstructions. 199 00:11:39,440 --> 00:11:44,080 Lidar computer vision, yes, so that's something for which, you know, if you wanted to do that, 200 00:11:44,080 --> 00:11:48,120 you'd have to have your kind of phone out on your chest, utilizing the back camera to 201 00:11:48,120 --> 00:11:49,120 do spatial recognition. 202 00:11:49,120 --> 00:11:53,520 And I don't think really that's too intuitive nor accessible, having a phone strapped to 203 00:11:53,520 --> 00:11:54,520 your chest. 204 00:11:54,520 --> 00:11:58,480 So there's there's ways obviously, you know, I think with the adoption of augmented virtual 205 00:11:58,480 --> 00:12:04,160 reality, vision pros and whatnot, sure this this can help us for sure. 206 00:12:04,160 --> 00:12:07,920 But again, it's going to take a unified effort to really make this experience seamless as 207 00:12:07,920 --> 00:12:08,920 possible. 208 00:12:08,920 --> 00:12:13,880 You guys recently rebranded from where works to haptics. 209 00:12:13,880 --> 00:12:17,640 What was the thought process behind that? 210 00:12:17,640 --> 00:12:21,120 You know, a few different reasonings. 211 00:12:21,120 --> 00:12:26,160 One I think it's pretty cool to be named the technology for which you embody or in our 212 00:12:26,160 --> 00:12:27,320 trying to pioneer. 213 00:12:27,320 --> 00:12:29,240 So hey, you know, what do you do? 214 00:12:29,240 --> 00:12:30,720 Oh, you know, I work at haptic. 215 00:12:30,720 --> 00:12:34,440 You know, we're trying to make the world more accessible and inclusive all through the utilization 216 00:12:34,440 --> 00:12:35,440 of touch. 217 00:12:35,440 --> 00:12:36,440 It's like, great. 218 00:12:36,440 --> 00:12:37,720 Well, your technology is your name. 219 00:12:37,720 --> 00:12:43,640 And where works definitely was was more, you know, aligned with our hardware kind of mission. 220 00:12:43,640 --> 00:12:49,720 You think where works and kind of our mission and five year plan at the company was, OK, 221 00:12:49,720 --> 00:12:51,180 we don't want to neglect our past. 222 00:12:51,180 --> 00:12:53,200 We did incredible things utilizing hardware. 223 00:12:53,200 --> 00:12:58,320 But with this B2B focus now, kind of really wanting a mass user adoption, the best way 224 00:12:58,320 --> 00:12:59,320 is software. 225 00:12:59,320 --> 00:13:02,680 So that's us going to companies saying, hey, here's our SDK. 226 00:13:02,680 --> 00:13:03,680 Here's our patent. 227 00:13:03,680 --> 00:13:08,080 You know, you know, intellectual property behind our actual feedback, adopt it into 228 00:13:08,080 --> 00:13:12,920 your application, make your application more accessible, inclusive, futuristic. 229 00:13:12,920 --> 00:13:14,400 And that's what we want to embody. 230 00:13:14,400 --> 00:13:18,160 So it's kind of, you know, not out with the old and with the new, but a refurbish and 231 00:13:18,160 --> 00:13:22,160 re rebrand that's going to really align us for a robust future. 232 00:13:22,160 --> 00:13:31,720 Yeah, I was wondering if the having the technology as the name presented any legal challenges, 233 00:13:31,720 --> 00:13:35,720 like whether there's any copyright sort of thing associated with that. 234 00:13:35,720 --> 00:13:38,240 It was just one thing that came to mind when you told me. 235 00:13:38,240 --> 00:13:39,240 Absolutely. 236 00:13:39,240 --> 00:13:42,640 Well, it's definitely a risk because you look up haptic and we're not going to be the first 237 00:13:42,640 --> 00:13:43,840 thing that comes up on Google. 238 00:13:43,840 --> 00:13:46,720 You're going to get about 100 different definitions. 239 00:13:46,720 --> 00:13:51,680 So in terms of viewership and actually channeling people to our website, yeah, that's a massive 240 00:13:51,680 --> 00:13:52,920 risk we had to take. 241 00:13:52,920 --> 00:13:58,520 But because we were able to get the trademark under actual assistive and accessible technology, 242 00:13:58,520 --> 00:14:01,720 that's how we kind of were able to navigate around. 243 00:14:01,720 --> 00:14:06,480 Hey, you can't really trademark a technology and a word like such. 244 00:14:06,480 --> 00:14:11,200 But because we were able to say, OK, if it's specifically utilized under the umbrella of 245 00:14:11,200 --> 00:14:14,560 inclusive and accessible tech and intuitive technology, great. 246 00:14:14,560 --> 00:14:19,160 OK, that that's, you know, more of a great area for which you guys for now can utilize 247 00:14:19,160 --> 00:14:20,160 and control. 248 00:14:20,160 --> 00:14:24,360 So, yeah, I mean, that's for the patent and like trademark lawyers to figure out. 249 00:14:24,360 --> 00:14:28,440 But once we got the thumbs up, it was like, all right, if you say so, great. 250 00:14:28,440 --> 00:14:33,360 But what motivated you to get involved with Haptic or maybe how did you initially get 251 00:14:33,360 --> 00:14:34,640 started with the company? 252 00:14:34,640 --> 00:14:42,480 Yeah, so it was actually, you know, back in 2019, my partner and I went to New York City 253 00:14:42,480 --> 00:14:46,860 as we were operating our early stage venture funds, a new capital. 254 00:14:46,860 --> 00:14:52,320 And there we came across a trade show and a private event with the Weirworks team, specifically 255 00:14:52,320 --> 00:14:56,880 Kevin Yu and Keith Kirkland kind of took the technology into our hands, said, wow, this 256 00:14:56,880 --> 00:15:02,320 is, you know, can piece together the vision of this, not necessarily the business model 257 00:15:02,320 --> 00:15:05,480 of becoming a truly accessible company through the hardware. 258 00:15:05,480 --> 00:15:10,240 But saying, hey, stepping back and really understanding the overall adoption curve, 259 00:15:10,240 --> 00:15:14,960 if you were to be able to get this into Uber, finding all your cars, utilizing Haptic Vibration, 260 00:15:14,960 --> 00:15:19,760 getting Google Maps and Apple Maps to adopt this Haptic future and vision, there was potential 261 00:15:19,760 --> 00:15:20,760 there. 262 00:15:20,760 --> 00:15:23,440 So we were one of the first institutional checks within the company. 263 00:15:23,440 --> 00:15:26,960 And after two years, kind of working very closely with Keith and Kevin, obviously from 264 00:15:26,960 --> 00:15:33,360 the investing side of things, it was kind of my choice to step back and want the under-the-hood 265 00:15:33,360 --> 00:15:39,280 operational approach that startups provide, you know, having the ability to hire, fire, 266 00:15:39,280 --> 00:15:44,640 scale, grow, learn, market, that's totally a different hat than wearing the investor 267 00:15:44,640 --> 00:15:45,640 cap. 268 00:15:45,640 --> 00:15:52,560 So stepping back, really wanting to improve my own kind of personal ability to give something 269 00:15:52,560 --> 00:15:53,560 back to the world. 270 00:15:53,560 --> 00:15:57,960 I think my own model is, you know, each and every day, all we do is take, take, take. 271 00:15:57,960 --> 00:16:02,600 And if there is a technology that I can put, you know, my 24 hours of focus each day on 272 00:16:02,600 --> 00:16:06,240 giving something back to the world that might significantly make a difference, that inspired 273 00:16:06,240 --> 00:16:07,240 me. 274 00:16:07,240 --> 00:16:11,640 And so I surveyed kind of the portfolio companies and I knew that, you know, Wearworks and now 275 00:16:11,640 --> 00:16:16,280 Haptic was going to be the one that, you know, I was never going to lack drive to wake up 276 00:16:16,280 --> 00:16:20,680 in the morning to try to produce and put my best foot forward because it's kind of fun. 277 00:16:20,680 --> 00:16:24,800 It's kind of fun thinking to yourself, hey, you're hearing feedback from people saying, 278 00:16:24,800 --> 00:16:25,800 this is revolutionary. 279 00:16:25,800 --> 00:16:26,800 This is going to change my life. 280 00:16:26,800 --> 00:16:28,520 This has changed my life. 281 00:16:28,520 --> 00:16:33,920 That's something that, you know, you really don't take for granted when, when, you know, 282 00:16:33,920 --> 00:16:35,920 the good and bad come in for sure. 283 00:16:35,920 --> 00:16:36,920 Yeah, absolutely. 284 00:16:36,920 --> 00:16:42,560 How, maybe from the investing side, how do you determine what type of company you want 285 00:16:42,560 --> 00:16:43,560 to invest in? 286 00:16:43,560 --> 00:16:48,840 Yeah, I mean, it's, you know, I think from, from my positioning, being younger than on 287 00:16:48,840 --> 00:16:53,080 the investor side of things, it really had to be moral alignment with the kind of, you 288 00:16:53,080 --> 00:16:56,400 know, startup and founders as a whole kind of, Hey, are you guys really committed and 289 00:16:56,400 --> 00:17:01,360 dedicated towards doing everything it takes to get a very early stage company off the 290 00:17:01,360 --> 00:17:06,240 ground and, you know, creating a behemoth for which everyone is now utilizing, you know, 291 00:17:06,240 --> 00:17:07,720 Haptics or fill in the blank tech. 292 00:17:07,720 --> 00:17:12,640 So it definitely had to come down to investing in the individual. 293 00:17:12,640 --> 00:17:15,600 That's a lot of what early stage investing comes down to, but then also being able to 294 00:17:15,600 --> 00:17:19,760 chart out, okay, where you guys are right now, that's great, but where could this company 295 00:17:19,760 --> 00:17:24,920 go in five years in terms of your potential product roadmap? 296 00:17:24,920 --> 00:17:26,980 Where does that align your kind of your investment thesis? 297 00:17:26,980 --> 00:17:31,080 Is there a large trajectory for which, you know, you hit that hockey stick and grow, 298 00:17:31,080 --> 00:17:35,760 or is it, Hey, this is something that you have a lot of competition within and your, 299 00:17:35,760 --> 00:17:40,820 you know, competition is good at some points, but it's kind of widely known in the industry 300 00:17:40,820 --> 00:17:45,640 that the competition actually isn't too great because you want to be building something 301 00:17:45,640 --> 00:17:47,440 that no one's done before. 302 00:17:47,440 --> 00:17:50,080 And that's when you kind of get that zero to one approach rather than building something 303 00:17:50,080 --> 00:17:54,120 that's that's one of N you get a bunch of those, you know, delivery applications, you 304 00:17:54,120 --> 00:17:58,240 know, this is something that again, haptic, we are pioneering something brand new and 305 00:17:58,240 --> 00:18:00,760 that made the investment thesis pretty easy. 306 00:18:00,760 --> 00:18:04,600 Where do you think the company goes in five years kind of continuing off of that trajectory 307 00:18:04,600 --> 00:18:05,600 type of conversation? 308 00:18:05,600 --> 00:18:06,600 No, absolutely. 309 00:18:06,600 --> 00:18:08,960 Well, it's, it's really going to be software centric. 310 00:18:08,960 --> 00:18:12,240 It's going to be tapping into companies with large user bases. 311 00:18:12,240 --> 00:18:16,440 I've mentioned a few earlier, you know, kind of Uber, Lyft, ride sharing companies that 312 00:18:16,440 --> 00:18:19,880 are going to be massive navigation applications that are already in place. 313 00:18:19,880 --> 00:18:22,340 Apple Maps, Google Maps, good maps. 314 00:18:22,340 --> 00:18:27,080 These are kind of applications that range through the entirety of them, a majority of 315 00:18:27,080 --> 00:18:28,080 the world. 316 00:18:28,080 --> 00:18:33,800 And with that being said, these users are relying way too heavily off of legacy forms 317 00:18:33,800 --> 00:18:36,380 of feedback and that's audio and visual based. 318 00:18:36,380 --> 00:18:41,140 And that's something for which I have a thesis and pitch that can, you know, better their 319 00:18:41,140 --> 00:18:42,400 product for each one of them. 320 00:18:42,400 --> 00:18:45,960 It's kind of saying, hey, Uber or Lyft or another ride sharing company, DD, whatever 321 00:18:45,960 --> 00:18:50,920 it is, you guys, an airport, cars coming to pick you up rather than looking at the same 322 00:18:50,920 --> 00:18:55,280 seven digit, you know, license plate, the great Toyota coming up, you know, there's 323 00:18:55,280 --> 00:18:58,920 a bunch of these different cars, kind of a high stress, busy environment. 324 00:18:58,920 --> 00:19:02,880 The last thing you need is trying to read is that the same license plate versus, hey, 325 00:19:02,880 --> 00:19:06,480 now I'm utilizing vibration straight from my ride sharing application that is guiding 326 00:19:06,480 --> 00:19:09,360 me directly to the back door of the driver's car. 327 00:19:09,360 --> 00:19:13,760 That's something that is totally breaking the realm of what is currently in place. 328 00:19:13,760 --> 00:19:17,160 And in terms of accessibility and inclusion measures, that's incredible. 329 00:19:17,160 --> 00:19:19,880 But that's also something that we talked about before. 330 00:19:19,880 --> 00:19:23,920 Everyone can benefit from the fact that haptics can more quickly and more efficiently and 331 00:19:23,920 --> 00:19:26,160 safely get you to your vehicle. 332 00:19:26,160 --> 00:19:28,960 And that's something for which, you know, we can pitch that to the ride sharing companies 333 00:19:28,960 --> 00:19:33,680 to say, hey, great, you guys are getting thumbs up for your accessibility and awareness approach. 334 00:19:33,680 --> 00:19:40,040 But also, hey, maybe people are finding their cars 15 seconds faster, 15 seconds faster, 335 00:19:40,040 --> 00:19:43,640 you know, on a comparison of, you know, 10 million rides a day, X million per month, 336 00:19:43,640 --> 00:19:45,560 you know, billions per year. 337 00:19:45,560 --> 00:19:49,760 Imagine the kind of the frequency for which they can improve their own product and churn 338 00:19:49,760 --> 00:19:55,040 because things are happening more quickly and their press is better. 339 00:19:55,040 --> 00:19:59,400 Our balance sheet is better and we're really democratizing the haptic language. 340 00:19:59,400 --> 00:20:01,720 So it's kind of an all encompassing pitch and approach. 341 00:20:01,720 --> 00:20:05,960 But our goal is really to step back and put our money where our mouth is and say, hey, 342 00:20:05,960 --> 00:20:10,080 our goal here is to deliver haptics to as many people as possible. 343 00:20:10,080 --> 00:20:13,800 And we want to make the world more accessible and inclusive for everybody. 344 00:20:13,800 --> 00:20:18,600 And with that being said, whoever is kind of aware and ready to adopt technology like 345 00:20:18,600 --> 00:20:21,920 us, we're ready to go in terms of delivering our kit. 346 00:20:21,920 --> 00:20:23,200 And that's what's most essential. 347 00:20:23,200 --> 00:20:28,080 So we started with the navigation apps, you know, adopted into now ride sharing apps. 348 00:20:28,080 --> 00:20:29,400 And who knows what comes from there? 349 00:20:29,400 --> 00:20:30,400 I don't know if that's the metaverse. 350 00:20:30,400 --> 00:20:34,040 I don't know if that's, you know, navigating stadiums for the first time ever. 351 00:20:34,040 --> 00:20:39,640 You can tap into your SeatGee app or whatever and get navigated down to section two row 352 00:20:39,640 --> 00:20:41,800 three seat 17. 353 00:20:41,800 --> 00:20:42,800 That could be really cool. 354 00:20:42,800 --> 00:20:43,800 Right. 355 00:20:43,800 --> 00:20:47,240 So getting getting kind of smart and intuitive locations now mapped out, we're going to 356 00:20:47,240 --> 00:20:52,480 be able to tap into kind of everything that embodies the realm of, you know, honestly, 357 00:20:52,480 --> 00:20:53,480 the future. 358 00:20:53,480 --> 00:20:54,480 So that's cool. 359 00:20:54,480 --> 00:20:57,840 How do you come up with all those different use cases like the stadium one you just mentioned? 360 00:20:57,840 --> 00:21:01,920 Like that's always a huge pain whenever you try to go find your seat at a sports game. 361 00:21:01,920 --> 00:21:05,720 Like, but that's not even something I that would ever have crossed my mind, at least 362 00:21:05,720 --> 00:21:06,720 initially. 363 00:21:06,720 --> 00:21:07,720 Yeah, partner. 364 00:21:07,720 --> 00:21:12,780 Well, when you have a bunch of, you know, conversations and you know, we've we've done 365 00:21:12,780 --> 00:21:16,880 something with Verizon and they're doing kind of a 5G approach and they want to do smart 366 00:21:16,880 --> 00:21:20,440 stadiums and we've already had an early stage investment from them. 367 00:21:20,440 --> 00:21:21,440 So that's exciting. 368 00:21:21,440 --> 00:21:26,160 Obviously, they have us in their back pocket to say, hey, great, we want to map out X stadium 369 00:21:26,160 --> 00:21:27,880 for fill in the blank Olympics. 370 00:21:27,880 --> 00:21:33,920 And we want to utilize haptics as that new kind of digital acquisition to do something 371 00:21:33,920 --> 00:21:34,920 new, promote the future. 372 00:21:34,920 --> 00:21:36,140 It's like, OK, great, we're here. 373 00:21:36,140 --> 00:21:41,560 But also, again, if you're all your time is focused on delivering this technology, these 374 00:21:41,560 --> 00:21:45,240 ideas just kind of flow and there's never an end to them. 375 00:21:45,240 --> 00:21:50,060 But it's also making sure that, you know, as an early stage startup, you're not attracted 376 00:21:50,060 --> 00:21:54,200 by too many of the shiny things, you have to have a real product mission and focus and 377 00:21:54,200 --> 00:21:55,440 execute on that vision. 378 00:21:55,440 --> 00:21:58,000 So there might be a lot of shiny things going past you. 379 00:21:58,000 --> 00:22:02,640 Oh, ride sharing, stadiums, navigation, but really making sure that's like, hey, the most 380 00:22:02,640 --> 00:22:06,740 essential thing of this business is to get haptics into the most amount of hands as possible. 381 00:22:06,740 --> 00:22:09,100 And that's through a B2B licensing curve. 382 00:22:09,100 --> 00:22:10,680 So who's going to get us there faster? 383 00:22:10,680 --> 00:22:13,600 Who's really going to get haptics into the most amount of hands? 384 00:22:13,600 --> 00:22:16,040 That's the trajectory we have to follow. 385 00:22:16,040 --> 00:22:20,160 What are the biggest barriers to adoption from various tech companies? 386 00:22:20,160 --> 00:22:26,680 And do you guys have a certain level of protection that would prevent them from developing a 387 00:22:26,680 --> 00:22:28,440 competing software? 388 00:22:28,440 --> 00:22:34,800 Yeah, for what we found thus far, our intellectual property and a patent is incredibly robust 389 00:22:34,800 --> 00:22:35,800 and strong. 390 00:22:35,800 --> 00:22:40,440 So, yes, of course, tech companies, they wouldn't be doing their job if they didn't try to create 391 00:22:40,440 --> 00:22:44,640 their own sort of haptic solution, whether that's a ride sharing company or whether that's, 392 00:22:44,640 --> 00:22:48,760 you know, Google and Apple incorporating haptics into their navigation apps. 393 00:22:48,760 --> 00:22:55,040 But what we found thus far is that what we have done and succeeded on thus far is incredibly 394 00:22:55,040 --> 00:22:56,160 difficult. 395 00:22:56,160 --> 00:22:59,880 And that gives us kind of a great footing to say, hey, you guys can put months and years 396 00:22:59,880 --> 00:23:04,200 into developing it and then potentially even start infringing on our patent. 397 00:23:04,200 --> 00:23:08,080 You guys have the treasure chest to actually utilize third party technology companies. 398 00:23:08,080 --> 00:23:12,440 And that's kind of backing them into the corner to get attracted to our tech and development 399 00:23:12,440 --> 00:23:13,440 is big. 400 00:23:13,440 --> 00:23:18,000 So, you know, I think our biggest roadblock and barrier currently is just the fact that 401 00:23:18,000 --> 00:23:21,000 haptics are utilized by many to everyone daily. 402 00:23:21,000 --> 00:23:24,560 But there's just not enough connection between, oh, my phone just vibrate. 403 00:23:24,560 --> 00:23:27,480 My mom's calling me versus that's haptic feedback. 404 00:23:27,480 --> 00:23:29,500 So that's why we need to be the pioneer. 405 00:23:29,500 --> 00:23:30,800 That's a big marketing effort. 406 00:23:30,800 --> 00:23:36,080 That's distribution channels and overall democratization of haptics to say, hey, that 407 00:23:36,080 --> 00:23:39,600 vibration, that form of touch feedback, that is haptics. 408 00:23:39,600 --> 00:23:40,600 That's what we're doing. 409 00:23:40,600 --> 00:23:45,360 So imagine flipping that on its head to think about a more kind of intuitive and aligned 410 00:23:45,360 --> 00:23:50,480 future utilizing haptics and whatever that may be, whether that's haptic health care, 411 00:23:50,480 --> 00:23:55,840 haptic alerts, haptic navigation, kind of, you know, there's the pipeline there. 412 00:23:55,840 --> 00:24:00,920 It's just about allowing users to understand that they can think about touch in a new way 413 00:24:00,920 --> 00:24:02,580 that they haven't before. 414 00:24:02,580 --> 00:24:07,040 So that's probably the biggest difficulty is just getting people to understand that 415 00:24:07,040 --> 00:24:10,880 this technology exists and could technically be pretty impactful. 416 00:24:10,880 --> 00:24:16,360 Yeah, going towards challenging is always good because not as many people in the space 417 00:24:16,360 --> 00:24:21,280 are the harder a problem gets to solve, the more the unique solution becomes. 418 00:24:21,280 --> 00:24:26,200 So let's see, what do we want to touch upon? 419 00:24:26,200 --> 00:24:33,560 So the different software, what is kind of the primary one that a user could adopt right 420 00:24:33,560 --> 00:24:34,560 now? 421 00:24:34,560 --> 00:24:37,440 If you were looking to this and they had a visual impairment, where would you direct 422 00:24:37,440 --> 00:24:38,440 them to? 423 00:24:38,440 --> 00:24:43,000 Yeah, just head right to your app store, Google Play Store and download Haptic Nav. 424 00:24:43,000 --> 00:24:49,400 That's our kind of in-house real tech distribution channel right now that, hey, you want to, 425 00:24:49,400 --> 00:24:54,880 you know, for the first time ever really feel haptics specifically within navigation. 426 00:24:54,880 --> 00:24:58,160 You know, again, free your eyes, free your ears, feel your way. 427 00:24:58,160 --> 00:25:01,840 Haptic Nav is the first on the market and we're definitely pioneering it. 428 00:25:01,840 --> 00:25:06,400 So give that a check, you know, the only way to really understand haptics is to have that 429 00:25:06,400 --> 00:25:08,240 light bulb go off for you. 430 00:25:08,240 --> 00:25:12,800 So you put in a location, you put your phone down by your side, kind of do a 360 degree 431 00:25:12,800 --> 00:25:17,160 spin and you let yourself kind of feel the way, say, whoa, there's that heartbeat, that 432 00:25:17,160 --> 00:25:19,840 pulse that Enzo was talking about. 433 00:25:19,840 --> 00:25:20,840 That's the way I should go. 434 00:25:20,840 --> 00:25:25,160 And kind of, you know, you feel it and you're like, why doesn't this exist everywhere else? 435 00:25:25,160 --> 00:25:27,200 And you're like, well, you know, that's why we're here. 436 00:25:27,200 --> 00:25:28,200 That's what we're trying to do. 437 00:25:28,200 --> 00:25:32,680 So yeah, I, yeah, I just, I urge people to download Haptic Nav and let that light bulb 438 00:25:32,680 --> 00:25:36,800 go off for yourself because I can only do so much talking before you guys actually feel 439 00:25:36,800 --> 00:25:37,800 it. 440 00:25:37,800 --> 00:25:42,000 You're your, your own self and you kind of say, oh, I get what he's talking about now. 441 00:25:42,000 --> 00:25:47,180 Is there any resistance from maybe just like the community of those with visual impairments 442 00:25:47,180 --> 00:25:54,120 to adopting something like this as opposed to utilizing their more outdated, it's too 443 00:25:54,120 --> 00:25:58,400 strong of a word because it's not necessarily outdated, but a white cane, et cetera, to 444 00:25:58,400 --> 00:25:59,400 navigate. 445 00:25:59,400 --> 00:26:04,840 You know, the, the one thing I've been incredibly kind of impressed with is that specifically 446 00:26:04,840 --> 00:26:12,080 the blind and low vision community, they're very kind of on top of and desiring new technologies 447 00:26:12,080 --> 00:26:13,080 and products. 448 00:26:13,080 --> 00:26:14,480 They're never going to say no to giving a test. 449 00:26:14,480 --> 00:26:17,840 They're like, Hey, you guys are putting your best foot forward and actually like working 450 00:26:17,840 --> 00:26:23,420 towards empowering our community for which a lot of people are, are not respecting slash 451 00:26:23,420 --> 00:26:26,000 leaving out again on the outside of this digital divide. 452 00:26:26,000 --> 00:26:28,320 And you guys are giving your efforts for us. 453 00:26:28,320 --> 00:26:29,320 Like hell yeah, absolutely. 454 00:26:29,320 --> 00:26:30,320 We want to try. 455 00:26:30,320 --> 00:26:34,400 So I've been tapping into, you know, AFB, NFB, you know, the American and national federation 456 00:26:34,400 --> 00:26:39,880 for the blind, the lighthouse guilds, which is a great, great partner of ours, lighthouse 457 00:26:39,880 --> 00:26:42,240 guild of Manhattan, central Florida. 458 00:26:42,240 --> 00:26:44,200 And now we're tying in Miami as well. 459 00:26:44,200 --> 00:26:48,520 These have, you know, 25,000 plus members each and we're tapping into, Hey, you have 460 00:26:48,520 --> 00:26:49,520 the audience. 461 00:26:49,520 --> 00:26:50,520 We have the technology. 462 00:26:50,520 --> 00:26:54,200 We really, you know, we're not asking much from you guys other than, Hey, we've built 463 00:26:54,200 --> 00:26:55,200 this tech for you. 464 00:26:55,200 --> 00:26:56,200 Give it a try. 465 00:26:56,200 --> 00:26:57,200 Give us your feedback. 466 00:26:57,200 --> 00:27:01,280 You know, kind of be our target partners, you know, give us a thumbs up, give us a thumbs 467 00:27:01,280 --> 00:27:02,280 down. 468 00:27:02,280 --> 00:27:06,400 We need as much refinement as possible because we are, we're doing this for you. 469 00:27:06,400 --> 00:27:07,400 That's our load. 470 00:27:07,400 --> 00:27:08,720 That's our target market to start. 471 00:27:08,720 --> 00:27:11,700 And then like I said, with closed captions, you get that domino to fall. 472 00:27:11,700 --> 00:27:12,700 That's a different story. 473 00:27:12,700 --> 00:27:17,320 Now it's for everyone, but the, the communities that are out there now, like I said, so with 474 00:27:17,320 --> 00:27:21,200 some of the organizations I mentioned, they're, they're more or less, you know, very, very 475 00:27:21,200 --> 00:27:26,760 receptive because I think they respect the fact that, Hey, you guys are, you know, giving 476 00:27:26,760 --> 00:27:27,760 a damn about us. 477 00:27:27,760 --> 00:27:28,760 Right. 478 00:27:28,760 --> 00:27:29,760 And that's, that's I'm sorry. 479 00:27:29,760 --> 00:27:37,240 I remember a year or two ago, I met with a company and the problem that I presented to 480 00:27:37,240 --> 00:27:42,660 them was helping individuals who are blind navigate gyms. 481 00:27:42,660 --> 00:27:47,940 And their, their solution was kind of like a beacon that maps out the facility. 482 00:27:47,940 --> 00:27:53,440 But the issue with that is that sometimes a medicine ball gets placed in a different 483 00:27:53,440 --> 00:27:59,460 location or sometimes in a slightly different location on the turf. 484 00:27:59,460 --> 00:28:04,400 Can you envision a way that haptics could help someone who's blind navigate a gym? 485 00:28:04,400 --> 00:28:05,400 Absolutely. 486 00:28:05,400 --> 00:28:09,960 I mean, haptics are, are one of our, you know, bigger visions is, is incorporating it within 487 00:28:09,960 --> 00:28:13,680 indoor navigation, but that's something that the world's biggest companies haven't been 488 00:28:13,680 --> 00:28:19,240 able to solve yet, because that's a consistent refinement and a very kind of heavily incorporated 489 00:28:19,240 --> 00:28:21,160 hardware kind of need. 490 00:28:21,160 --> 00:28:24,160 Obviously, if you're putting a beacon, you're going to do, you know, computer vision or 491 00:28:24,160 --> 00:28:29,680 LIDAR for the entire space and oh no, someone moved, you know, the weight bench over and 492 00:28:29,680 --> 00:28:32,400 now they didn't calculate that, you know, 24 hours ago. 493 00:28:32,400 --> 00:28:35,200 So now all the calculations and drawings are now messed up. 494 00:28:35,200 --> 00:28:41,360 So there's, there's companies out there focusing on indoor navigation, but we stay consistent 495 00:28:41,360 --> 00:28:43,200 on the fact that that's not our mission. 496 00:28:43,200 --> 00:28:46,120 Our mission is making sure that our haptics are the best on the market. 497 00:28:46,120 --> 00:28:50,520 And hopefully, again, like I said earlier, it takes a village, you know, indoor navigation 498 00:28:50,520 --> 00:28:55,340 companies come, they solve it, they solve those issues of, you know, constantly re-updating 499 00:28:55,340 --> 00:29:00,040 and reorienting their spatial recognition, getting those updates continuously day by 500 00:29:00,040 --> 00:29:04,880 day to, you know, account for the sled being moved, medicine ball here, etc. 501 00:29:04,880 --> 00:29:08,240 And then that's something for which, hey, that's mapped out. 502 00:29:08,240 --> 00:29:10,680 Haptics are ready to be integrated into that system. 503 00:29:10,680 --> 00:29:17,680 So yeah, yeah, it's definitely something where for things that don't change, bathroom, countertop, 504 00:29:17,680 --> 00:29:19,680 toilet, etc. 505 00:29:19,680 --> 00:29:23,060 I see like it could have pretty good utility. 506 00:29:23,060 --> 00:29:27,600 But there's a lot of indoor places where the landscapes just slightly changing enough that 507 00:29:27,600 --> 00:29:29,480 it would make it tough to map out. 508 00:29:29,480 --> 00:29:36,160 It seems like some combination of Tesla versus Roomba versus like those different technologies 509 00:29:36,160 --> 00:29:38,360 that try to try to navigate spaces. 510 00:29:38,360 --> 00:29:40,960 A cool problem to work on. 511 00:29:40,960 --> 00:29:45,000 It is a difficult one, though, that hasn't really been solved yet. 512 00:29:45,000 --> 00:29:51,720 But hey, we're ready and able to assist them with a new barrier of technology once that 513 00:29:51,720 --> 00:29:54,120 is adopted and created. 514 00:29:54,120 --> 00:29:55,600 Maybe we kind of are touched upon this. 515 00:29:55,600 --> 00:30:01,880 But maybe to wrap some things up here, like what are you most excited for over the next 516 00:30:01,880 --> 00:30:03,680 year or two of Haptic? 517 00:30:03,680 --> 00:30:08,880 Yeah, I mean, we're doing a bunch of different showcases, events, kind of distribution channels. 518 00:30:08,880 --> 00:30:13,480 We're going to be live at South by Southwest, one of the country's biggest tech conferences 519 00:30:13,480 --> 00:30:14,800 in Austin. 520 00:30:14,800 --> 00:30:20,960 We're hosting a panel with executives at Uber, the ex-chief business officer of Waymo on 521 00:30:20,960 --> 00:30:23,760 the future of transportation and mobility. 522 00:30:23,760 --> 00:30:26,800 That's going to be the bunch of signups for attendance already. 523 00:30:26,800 --> 00:30:29,520 So that's going to be something for which we can say, hey, you guys haven't thought 524 00:30:29,520 --> 00:30:33,360 about Haptics, but now think about it and think about it in terms of great. 525 00:30:33,360 --> 00:30:34,800 We're sharing a panel with Uber. 526 00:30:34,800 --> 00:30:37,040 Think about finding your car all through vibrations. 527 00:30:37,040 --> 00:30:42,960 Think about Waymo and other kind of autonomous vehicles companies, even Tesla, finding your 528 00:30:42,960 --> 00:30:44,800 car via that way. 529 00:30:44,800 --> 00:30:51,120 Then mapping out events and venues such as South by Southwest or Coachella. 530 00:30:51,120 --> 00:30:53,840 Hey, there's 50,000 people here, eight stages. 531 00:30:53,840 --> 00:30:54,840 You're trying to find a friend. 532 00:30:54,840 --> 00:30:57,160 It's kind of difficult for eyes and ears. 533 00:30:57,160 --> 00:31:01,440 You can share your location on Haptic NAV and now get all your vibrations to find where 534 00:31:01,440 --> 00:31:04,760 your friend is, half a mile through a crowd of 10,000. 535 00:31:04,760 --> 00:31:08,920 So there's our adoption curve is hitting and it's hitting strong. 536 00:31:08,920 --> 00:31:11,960 The rebrand kind of came at a great time to really embody what we're doing. 537 00:31:11,960 --> 00:31:16,600 But the next 12 months, it's going to be great because we're going to get our first kind 538 00:31:16,600 --> 00:31:19,320 of B2B software licensing efforts. 539 00:31:19,320 --> 00:31:24,960 We're going to get those first check marked, really start getting this revenue in the door 540 00:31:24,960 --> 00:31:27,960 to continue our refinement development of our haptics. 541 00:31:27,960 --> 00:31:32,560 And we're going to see a true adoption curve, not only on our Haptic NAV application. 542 00:31:32,560 --> 00:31:36,800 Our goal is to get two million by the end of the year, but we're also going to be having 543 00:31:36,800 --> 00:31:40,460 tens of millions to potentially hundreds of millions of people utilizing it within ride 544 00:31:40,460 --> 00:31:45,040 sharing companies, finding their cars, alleviating those stress and pressures at a very busy 545 00:31:45,040 --> 00:31:49,500 airport with all the same cars and seven digit license plates. 546 00:31:49,500 --> 00:31:54,240 So we really do think that our time is now and that haptics will be kind of at the forefront 547 00:31:54,240 --> 00:31:55,680 of a new and intuitive future. 548 00:31:55,680 --> 00:32:00,280 Well, and I love talking to people that are passionate about the work that they're doing. 549 00:32:00,280 --> 00:32:04,680 And obviously the mission of making the world more accessible is perfectly aligned with 550 00:32:04,680 --> 00:32:06,240 what this podcast is. 551 00:32:06,240 --> 00:32:07,960 It's hopefully showcasing. 552 00:32:07,960 --> 00:32:10,120 So appreciate you joining me today. 553 00:32:10,120 --> 00:32:13,840 We'll include the website in the show notes. 554 00:32:13,840 --> 00:32:16,680 Is there anything else you would like us to kind of plug in there? 555 00:32:16,680 --> 00:32:21,560 Yeah, I'll just make it easier for people get the Haptic NAV link, you know, specifically 556 00:32:21,560 --> 00:32:22,560 iOS. 557 00:32:22,560 --> 00:32:25,600 And then if people have it on Android, you know, just search it up in the Play Store. 558 00:32:25,600 --> 00:32:31,160 But yeah, I mean, I guess I can only implore people to if we really want to make this future 559 00:32:31,160 --> 00:32:36,760 a reality, you get you, you know, have an open perspective, think about things in a 560 00:32:36,760 --> 00:32:38,600 manner that you haven't before. 561 00:32:38,600 --> 00:32:43,240 You know, everyone is so consistent on I've only received information through my eyes 562 00:32:43,240 --> 00:32:44,520 and ears glued to my phone. 563 00:32:44,520 --> 00:32:47,960 But if you step back and think to yourself, well, that's not the only way that might be 564 00:32:47,960 --> 00:32:52,320 the legacy way for which we were initially kind of got our phone to the door. 565 00:32:52,320 --> 00:32:55,680 But now, you know, people are thinking creatively, people are thinking on their feet, people 566 00:32:55,680 --> 00:33:00,440 want to make, you know, kind of a cooler and I keep saying a more futuristic world. 567 00:33:00,440 --> 00:33:01,800 We're trying to embody that. 568 00:33:01,800 --> 00:33:04,920 And so you got you got to feel it yourself, you got to feel your way. 569 00:33:04,920 --> 00:33:08,660 And I promise that light bulb will go off like it does for, you know, thousands to tens 570 00:33:08,660 --> 00:33:11,720 of thousands of people that we've already impacted. 571 00:33:11,720 --> 00:33:14,000 Thank you for listening to the AdaptX Podcast. 572 00:33:14,000 --> 00:33:17,920 Our effort to amplify the ideas of our guests and create more inclusive and accessible industries 573 00:33:17,920 --> 00:33:21,000 is futile unless these episodes reach a larger audience. 574 00:33:21,000 --> 00:33:24,880 If you enjoyed our discussion today, please leave us a rating or review on whichever platform 575 00:33:24,880 --> 00:33:25,880 you use. 576 00:33:25,880 --> 00:33:28,880 And if you would like to learn more about AdaptX, the course that we teach to health 577 00:33:28,880 --> 00:33:32,740 and fitness professionals and the projects that our organization is working on, you can 578 00:33:32,740 --> 00:33:37,160 subscribe to our newsletter through our website www.adaptex.org. 579 00:33:37,160 --> 00:33:41,920 Until next Monday.